We develop, market, license, host, and support enterprise software that helps organizations optimize decisions and processes in real-time so they can deliver outcomes that transform their business.
−Removed: Our powerful platform for enterprise artificial intelligence (“AI”) decisioning and workflow automation enables the world’s leading brands and government agencies to hyper-personalize customer experiences, automate customer service, and streamline operations, mission-critical business processes, and workflows.
−Removed: With Pega, our clients can leverage our AI technology and scalable architecture to accelerate their digital transformation.
−Removed: In addition, our sales and client success teams, world-class partners, and clients are able to leverage Pega GenAI Blueprint TM (“Blueprint”) to rapidly prototype and accelerate the development and deployment of applications quickly and collaboratively.
+Added: Our powerful platform for enterprise artificial intelligence (“AI”) decisioning and workflow automation enables the world’s leading brands and government agencies to hyper-personalize customer experiences, automate customer service, and streamline operations, mission-critical business processes, and workflows, and transform legacy systems.
+Added: Clients can leverage our AI technology and scalable architecture to accelerate their digital transformation.
+Added: In addition, our sales and client success teams, world-class partners, and clients can leverage Pega Blueprint TM (“Blueprint”) to rapidly prototype and accelerate the development and deployment of applications quickly and collaboratively.
To grow our business, we intend to:
3 unchanged sentences
• Continue to scale our marketing efforts to support how today’s buyers discover, evaluate, and choose products and services;
+Added: • Deepen partnerships with systems integrators and hyperscalers to drive sales and delivery of our products;
+Added: • Leverage partner-branded Blueprints to extend our market reach with strategic partners.
Whether we are successful depends, in part, on our ability to:
7 unchanged sentences
• Customer Engagement, including Customer Relationship Management (“CRM”);
−Removed: • Digital Process Automation (“DPA”), including Business Process Management (“BPM”), Workflow, and Dynamic Case Management (“DCM”), and Business Orchestration and Automation Technologies (“BOAT”);
+Added: • Business Orchestration and Automation Technologies (“BOAT”) and Digital Process Automation (“DPA”), including Business Process Management (“BPM”), Workflow, and Dynamic Case Management (“DCM”);
• Low-code application development platforms (“LCAP”), including Multi-experience Development Platforms (“MXDP”);
5 unchanged sentences
Our omnichannel customer engagement applications are designed to maximize the lifetime value of customers and help reduce the costs of serving customers while ensuring a consistent, unified, and personalized customer experience.
−Removed: At the center of our customer engagement applications is the Pega Customer Decision Hub™, our real-time, AI-powered decision engine, which can predict a customer’s behavior and recommend the “next best action” to take across channels in real-time.
+Added: At the center of our customer engagement applications is the Pega Customer Decision Hub™ (“CDH”), our real-time, AI-powered decision engine, which can predict a customer’s behavior and recommend the “ next best action ” to take across channels in real-time.
It is designed to enable enterprises to improve customer acquisition and experience across inbound, outbound, and paid media channels.
It incorporates AI in the form of predictive and machine-learning analytics and business rules, and executes these decisions in real-time to evaluate the context of each customer interaction and dynamically deliver the most relevant action, offer, content, and channel.
+Added: Recently, we introduced Pega Customer Engagement Blueprint™, a new GenAI powered collaboration tool that helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement.
+Added: It leverages our powerful AI framework so users can collaborate online, map their vision from data models to brand strategy, and create a comprehensive roadmap for customer-centric programs that drive results.
+Added: This helps clients quickly visualize the value of Pega CDH for their marketing and data and analytics programs.
Customer Service
4 unchanged sentences
It allows enterprises to capture best practices and leverage AI to guide sales teams through the sales and customer onboarding processes.
+Added: Blueprint enables AI design agents to transform legacy systems, uncovering end-to-end customer journeys and centralizing processes across all channels.
Workflow Automation
2 unchanged sentences
With Blueprint, clients can leverage the power of AI to design best practice processes for any industry domain in minutes.
−Removed: Pega’s automation goes beyond traditional Business Process Management (“BPM”) to unify technologies such as Robotic Process Automation (“RPA”) and AI and enable organization-wide digital transformation.
+Added: Pega’s automation goes beyond traditional BPM to unify technologies such as RPA and AI to enable organization-wide digital transformation.
With its workflow automation capabilities, the Pega Platform allows clients to break down silos, improve customer-centricity, add agility to legacy technology, and provide end-to-end automation to support the needs of customers and employees.
+Added: Pega Platform and Blueprint, combined with industry best practices, provide the right structure and platform for clients to unlock automation for the agentic AI future.
+Added: Legacy Transformation
+Added: Our Legacy Transformation solution leverages Pega Platform and Blueprint to help organizations retire technical debt and modernize operations without disrupting business.
+Added: It uses Blueprint to rapidly analyze existing systems and processes, uncovering end-to-end workflows and identifying opportunities for simplification.
+Added: From there, the offering applies AI-powered design and low-code development to reimagine legacy applications, accelerating time-to-value while reducing risk.
+Added: By insulating business logic from back-end complexity, it enables clients to preserve critical functionality while eliminating redundant systems and maintenance costs.
+Added: Combined with workflow automation and decisioning capabilities, our Legacy Transformation solution delivers agility, scalability, and cost efficiency – empowering enterprises to move beyond outdated technology and embrace a future-ready architecture.
+Added: This approach enables faster modernization, improved customer and employee experiences, and long-term flexibility to adapt to changing business needs.
Our Capabilities
−Removed: We drive better business outcomes for our clients in three ways:
+Added: We drive better business outcomes for our clients in four ways:
• 1:1 Customer Engagement :
4 unchanged sentences
we enable clients to automate mission-critical workflows, resulting in improved operational efficiency, faster time to value, and lower cost.
−Removed: We deliver our solution through our Center-out Business® Architecture™, enabling clients to transcend channels and internal data silos to achieve quick wins and long-term transformation.
+Added: • Legacy Transformation :
+Added: we enable clients to retire technical debt faster, increase agility, and eliminate maintenance costs.
+Added: We deliver our solution through our Center-out® agent architecture, enabling clients to transcend channels and internal data silos to achieve quick wins and long-term transformation.
This approach insulates business logic from back-end and front-end complexity, delivering consistent customer experiences and agility to the business.
3 unchanged sentences
Applications built on Pega’s low-code Platform leverage predictive and adaptive analytics to deliver personalized customer experiences and maximize business objectives.
−Removed: For example, Pega Customer Decision Hub, a centralized, always-on “customer brain,” unleashes the power of predictive analytics, machine learning, and real-time decisioning across our clients’ data, systems, and touchpoints — orchestrating engagement across customer interaction channels and optimizing processes for better efficiency.
+Added: For example, Pega CDH, a centralized, always-on “customer brain,” unleashes the power of predictive analytics, machine learning, and real-time decisioning across our clients’ data, systems, and touchpoints — orchestrating engagement across customer interaction channels and optimizing processes for better efficiency.
End-to-end workflow automation aligned with business outcomes
12 unchanged sentences
This capability allows initial deployments into a single department or region to seamlessly scale to manage the complexity of a global, multi-line enterprise.
−Removed: In addition to our Center-out Business Architecture, Pega technology has been designed to be deployed rapidly, be easily changed, and scale across changing architecture needs.
−Removed: Rapid, AI-enabled transformation
+Added: In addition to our Center-out agent architecture, Pega technology has been designed to be deployed rapidly, be easily changed, and scale across changing architecture needs.
+Added: Rapid, AI-enabled transformation with Blueprint
Pega's approach to digital transformation projects brings business, IT, and AI together to accelerate collaboration, development, and time-to-value.
−Removed: We and our customers are able to begin projects in Blueprint, which leverages generative AI to analyze business requirements and legacy documentation to generate a starting point template aligned with clients' strategic business outcomes.
+Added: We and our customers can begin projects in Blueprint, which leverages generative AI to analyze business requirements and legacy documentation to generate a starting point template aligned with clients' strategic business outcomes.
From there, Blueprint streamlines business and IT collaboration, providing guidance to teams through the end-to-end requirements gathering process – either through virtual collaboration or in a workshop setting.
1 unchanged sentence
Through our low-code configuration and AI-powered assistance, developers in Pega are aided in quickly building out and adapting application functionality.
−Removed: We refer to this process as our Pega Express™ design and implementation.
−Removed: Pega Express assists in the acceleration of application build out in alignment with client success criteria, emphasizing reusable components that ensure both immediate and long-term value creation, and uses an agile approach.
+Added: We refer to this process as our Blueprint Delivered™ design and implementation.
+Added: Blueprint Delivered uses an agile approach to assist in the acceleration of application build-out in alignment with client success criteria, emphasizing reusable components that ensure both immediate and long-term value creation.
+Added: Pega Predictable AI™
+Added: Pega Predictable AI brings agents and workflows together to deliver consistent, governed execution at scale.
+Added: Starting in Blueprint, design agents rapidly model best-practice workflows aligned to business outcomes.
+Added: These workflows then guide agents – human and AI – at runtime, ensuring predictable, transparent operations across channels and processes.
+Added: By combining centralized decisioning with real-time analytics and machine learning, Predictable AI automates tasks, personalizes experiences, and optimizes results.
+Added: Integrated with our Center-out agent architecture, this capability enables organizations to adapt quickly to change while maintaining compliance and control, accelerating transformation with confidence.
+Added: Predictable AI provides the structure and intelligence to accelerate transformation, reduce risk, and deliver consistent outcomes with confidence.
+Added: With this approach, we help clients unify business and IT, streamline collaboration, and scale automation across the enterprise to drive operational excellence and long-term value.
Pega Cloud ® allows clients to develop, test, and deploy, on an accelerated basis, our applications and the Pega Platform using a secure, flexible internet-based infrastructure, minimizing cost while focusing on core revenue-generating competencies.
13 unchanged sentences
We offer many mediums, including instructor-led and online training to our employees, clients, and partners so individuals can learn in the way that best suits them.
−Removed: We have also partnered with universities to provide our courseware as part of the student curriculum to expand our ecosystem of enablement content.
−Removed: In addition, we have robust and comprehensive documentation on our documentation portal, so people have the information at their fingertips in the moment of need.
−Removed: Lastly, engagement is an important part of our strategy to create a broad ecosystem passionate about Pega technology to further increase our advocates across our clients and other key stakeholders.
−Removed: We collaborate with global systems integrators and technology consulting firms that provide consulting services to our clients, as well as Independent Software Vendors (“ISVs”), cloud hyperscalers, and technology partners that extend clients’ investments with integrated solutions .
−Removed: In addition, Authorized Training Partners (“ATPs”) support Pega customers in local languages, while our Workforce Development Partners let clients outsource their recruiting .
−Removed: Strategic partnerships with these firms are important to our sales efforts because they influence buying decisions, identify sales opportunities, and complement our software with their domain expertise, solutions, and service capabilities.
+Added: We have partnered with universities to provide our courseware as part of the student curriculum to expand our ecosystem of enablement content.
+Added: We have also added AI-enabled learning into our products so individuals are able to access real-time enablement material as they build, based on our best-in-class documentation (also available in our standalone documentation portal).
+Added: Lastly, engagement is an important part of our strategy to create a broad ecosystem passionate about Pega technology to further increase our advocates across our clients and other key stakeholders, and providing ongoing enablement given the pace of change of technology.
+Added: We collaborate with global systems integrators and technology consulting firms that provide consulting services to our clients, cloud hyperscalers that provide the technology infrastructure and programs that accelerate legacy transformation and AI innovation, and Independent Software Vendors (“ISVs”) that extend clients’ investment with integrated solutions.
+Added: Strategic partnerships with these firms are important to our sales efforts because they enable scalable engagement through indirect channels, influence buying decisions, identify sales opportunities, and complement our software with their domain expertise, solutions, and service capabilities.
These partners may deliver strategic business planning, consulting, project management, training, and implementation services to our clients.
−Removed: Our partners are recognized through our Pega partner program, helping those organizations differentiate themselves in the market place.
+Added: Our partners are recognized through our Pega partner program, helping those organizations differentiate themselves in the marketplace.
They do so by achieving distinctions in industries or across specific solutions areas and geographies.
1 unchanged sentence
Target Clients
−Removed: Our target clients are Global 2000 organizations and government agencies that require solutions to distinguish themselves in the markets they serve.
−Removed: Our solutions achieve and facilitate differentiation by increasing business agility, driving growth, improving productivity, attracting and retaining customers, and reducing risk.
+Added: We focus on enterprise-scale businesses and government agencies that require advanced solutions to distinguish themselves in the competitive markets they serve.
+Added: Our solutions achieve and facilitate differentiation by increasing business agility, driving growth and modernization, improving productivity, attracting and retaining customers, and reducing risk.
Along with our partners, we deliver solutions tailored by industry.
Our clients represent many industries, including:
−Removed: • Financial services – Pega’s software for AI-powered decisioning and workflow automation is used by financial services organizations for Customer Engagement, Onboarding and KYC, Lending, Customer Service, Payment Exceptions, Bank Operations, and Managing Financial Crime.
+Added: • Financial services – Pega’s software for AI-powered decisioning and workflow automation is used by financial services organizations for Customer Engagement, Onboarding and Know Your Customer (“KYC”), Lending, Customer Service, Payment Exceptions, Bank Operations, and Managing Financial Crime.
Our platform enables clients to increase loyalty and wallet share, reduce time and effort to close loans and open accounts, address compliance more effectively while simplifying customer experiences, resolve service requests across channels more quickly with less effort, and boost the efficiency of various back-office processes with fewer human touches.
+Added: • Healthcare – Pega’s software for AI-powered decisioning and workflow automation is used by healthcare organizations for Customer Engagement, Onboarding and Enrollment, Customer Service, Care Management Services, and Claims/Core Admin.
+Added: Our platform enables clients to improve member and patient outcomes, loyalty, and retention, simplify experiences with reduced time and effort, resolve service requests faster and easier across channels, advance efficient flexible healthcare coordination, and deliver streamlined, modern experiences for members, providers, and employees.
• Government – Pega’s software for AI-powered decisioning and workflow automation is used by government agencies for Enterprise Modernization, Licensing, Investigative Case Management, Grants and Financial Management, Acquisition and Supply Chain Modernization, and Citizen Service.
2 unchanged sentences
Our platform enables clients to increase loyalty and wallet share, simplify experiences while accelerating revenues and processes, resolve service requests across channels more quickly with less effort, drive a faster, simpler repair experience, and boost the efficiency of 5G, fiber, and cloud processes.
−Removed: • Healthcare – Pega’s software for AI-powered decisioning and workflow automation is used by healthcare organizations for Consumer Engagement, Onboarding and Enrollment, Customer Service, Care Management Services, and Claims/Core Admin.
−Removed: Our platform enables clients to improve member and patient outcomes, loyalty, and retention, simplify experiences with reduced time and effort, resolve service requests faster and easier across channels, advance efficient flexible healthcare coordination, and deliver streamlined, modern experiences for members, providers, and employees.
• Insurance – Pega’s software for AI-powered decisioning and workflow automation is used by insurance companies for Customer Engagement, Sales, Distribution, Underwriting, Policyholder Service, and Claims.
5 unchanged sentences
The markets for our offerings are intensely competitive, rapidly changing, and highly fragmented as current competitors expand their product offerings and new companies enter the market.
−Removed: We compete in the CRM, including marketing, sales, and customer service, and DPA, including BPM, case management, decision management, robotic automation, low-code application development, and mobile application development platform software markets, as well as in markets for the vertical applications we provide (e.g., Pega Know Your Customer TM for Financial Services, Pega Smart Dispute™).
+Added: We compete in the software markets for CRM, including marketing, sales, and customer service;
+Added: AI, including decisioning, decisioning intelligence, and real-time interaction management;
+Added: and BOAT, including DPA, BPM, case management, decision management, robotic automation, low-code application development, and mobile application development platforms, as well as in markets for the vertical applications we provide (e.g., Pega Know Your Customer™ and Pega Smart Dispute™ for Financial Services).
We also compete with clients’ internal information systems departments that seek to modify their existing systems or develop their own proprietary systems and professional service organizations that develop their own products or create custom software in conjunction with rendering consulting services.
−Removed: Competitors vary in size, scope, and breadth of the products and services they offer and include some of the world’s largest companies, including International Business Machines Corporation (“IBM”), Microsoft Corporation, Oracle Corporation, Salesforce.com, SAP SE, and ServiceNow.
+Added: Competitors vary in size, scope, and breadth of the products and services they offer and include some of the world’s largest companies, including International Business Machines Corporation (“IBM”), Microsoft Corporation, Oracle Corporation, Salesforce, SAP SE, and ServiceNow.
We have been most successful in competing for clients whose businesses are characterized by a high degree of change, complexity, and/or regulation.
−Removed: We believe we are competitively differentiated because our unified Pega Platform is designed to allow client business and IT staff, using a single, intuitive user interface, to build and evolve enterprise applications in a fraction of the time it would take with disjointed architectures and tools offered by many of our competitors.
−Removed: In addition, our applications, built on the Pega Platform, provide the same flexibility and ability to adapt to our clients’ needs as the Pega Platform.
+Added: We believe we are competitively differentiated through the combination of Blueprint and our unified Pega Platform, which allows us to harness the power of large language models to design applications and use the power of Pega’s patented world-class workflow engine to create the appropriate context and guardrails prior to putting applications into production.
+Added: This allows client business and IT staff, using a single, intuitive user interface, to build and evolve enterprise applications in a fraction of the time it would take with disjointed architectures and tools offered by many of our competitors.
+Added: In addition, our applications, built on the Pega Platform, provide the same flexibility and adaptability to our clients’ needs as the Pega Platform itself.
We believe we compete favorably due to our expertise in our target industries and our long-standing client relationships.
3 unchanged sentences
Intellectual Property
−Removed: We rely primarily on a combination of copyright, patent, trademark, and trade secrets laws, as well as confidentiality procedures and contractual provisions to protect our intellectual property rights and our brand.
+Added: We rely primarily on a combination of copyright, patent, trademark, and trade secrets laws, as well as confidentiality procedures, technical safeguards, and contractual provisions, to protect our intellectual property rights and our brand.
We have obtained patents relating to our system architecture and products in strategic global markets.
7 unchanged sentences
To support our sales efforts, we conduct a broad range of marketing programs, including awareness advertising, client and industry-targeted solution campaigns, trade shows, including our PegaWorld ® user conference, solution seminars and webinars, industry analyst and press relations, web and digital marketing, community development, social media presence, and other direct and indirect marketing efforts.
−Removed: In addition, our consulting employees, business partners, and other third parties also conduct joint and separate marketing campaigns that generate sales leads.
+Added: In addition, our consulting employees, business partners, and other third parties conduct joint and separate marketing campaigns that generate sales leads.
Our sales and marketing efforts are premised on the strength of our products, and the success of our clients, both as our products exist currently and as our products will continue to develop in the future through our research and development efforts.
Research and Development
−Removed: Our research and development organization is responsible for product architecture, core technology development, product testing, and quality assurance.
−Removed: Our product development priority is to continue expanding our technology’s capabilities and ensure we deliver superior cloud-native solutions.
+Added: Our research and development organization is responsible for product architecture, core technology development, design, product testing, and quality assurance.
+Added: We continuously expand our technology’s capabilities and ensure we deliver superior AI-based cloud-native solutions.
We intend to maintain and extend the support of our existing applications, and we may choose to invest in additional strategic applications that incorporate the latest business innovations.
−Removed: We also intend to maintain and extend the support for popular public and private cloud platforms, and integration options to facilitate easy and rapid deployment in diverse IT infrastructures.
−Removed: Our goal with all products is to enhance product capabilities, implementation ease, long-term flexibility, and improve client service.
+Added: We also intend to maintain and extend the support for popular public and private cloud platforms, and integration options to facilitate easy and rapid deployment in diverse IT infrastructures and ecosystems.
+Added: Our goal with all products is to enhance product capabilities through rapid innovation, implementation ease, long-term flexibility, and improve client service.
As of December 31, 2025, we expected to recognize $2.1 billion in revenue from backlog on existing contracts in future periods.
4 unchanged sentences
2,002 in the Americas, 1,272 in Europe, 1,982 in India, and 342 across Asia-Pacific.
−Removed: Our people are the foundation of our success.
−Removed: We foster an environment where employees feel valued, supported, and empowered to do their best work.
+Added: Our talent strategy is designed to bring our business strategy to life through our people, who are the very foundation of our success.
+Added: We focus on identifying, growing, and keeping people with the right leadership, values, and growth mindset needed to deliver our business strategy now and in the future.
Collaboration and fresh thinking drive how we work together, ensuring that our people can contribute meaningfully while growing in their careers.
−Removed: We believe that when all perspectives are considered, we make better decisions and create stronger outcomes.
−Removed: By actively listening to our employees, and refining our people strategies, we build a workplace of connection, engagement, and performance.
+Added: We believe when all perspectives are considered, we make better decisions and create stronger outcomes.
+Added: Through continuous feedback and transparency, we build a workplace of connection, engagement, and performance.
Learning and Development
−Removed: Engaging with different perspectives strengthens learning, sharpens thinking, and enhances problem-solving across teams.
−Removed: We are committed to providing our people with meaningful opportunities to learn, develop skills and grow their careers.
−Removed: Our people are encouraged to take ownership of their professional growth, leveraging mentorship, on-demand learning, and structured development programs.
+Added: Lifelong learning and curiosity are core to who we are, rooted in the belief that skills and intelligence aren’t fixed – but rather grow and develop through continuous learning.
+Added: We encourage our people to lean into challenges, seek feedback, and be open to varying perspectives to sharpen thinking.
+Added: The culture of learning enhances problem solving and allows us to turn obstacles into opportunities.
+Added: We are committed to providing meaningful opportunities for our people to take ownership of their professional growth, leveraging mentorship, job shadowing, on-demand learning, and structured development programs.
+Added: Pega Academy helps accelerate skill development across our global community of employees, clients, and partners, focusing on emerging technologies and capabilities.
+Added: Our leadership development programs are designed to cultivate leaders who drive high performance while fostering inclusive team environments.
+Added: Our commitment to continuous learning is backed by education reimbursement programs and external partnerships, ensuring our workforce stays ahead of industry trends and technological advancements.
Total Rewards
1 unchanged sentence
Our compensation philosophy is designed to recognize performance and align with Pega’s success, with a mix of base pay, short-term cash incentives, and long-term incentives.
−Removed: Beyond compensation, we provide a market competitive benefits suite that promotes health and well-being.
+Added: We also provide a suite of market competitive benefits that promote health and well-being.
We regularly assess and evolve our offerings to ensure they meet the needs of our workforce, recognizing that employees' priorities change over time.
Talent Cultivation
−Removed: Talent Cultivation is the cornerstone of our people strategy.
−Removed: Our dynamic approach combines continuous feedback with development, enabling employees to thrive in an ever-evolving digital landscape.
−Removed: We foster a culture of growth where every employee can navigate their career journey through our comprehensive learning and development, mentoring, and job shadowing offerings.
−Removed: Our approach to development prioritizes professional growth and personal well-being.
−Removed: Pega Academy helps accelerate skill development across our global community of employees, clients, and partners, focusing on emerging technologies and capabilities.
−Removed: Our leadership development programs are designed to cultivate leaders who drive high performance while fostering inclusive team environments.
−Removed: Our commitment to continuous learning is backed by education reimbursement programs and external partnerships, ensuring our workforce stays ahead of industry trends and technological advancements.
+Added: Talent Cultivation is a key pillar of our talent strategy.
+Added: Our dynamic approach combines continuous feedback with personalized development, enabling employees to thrive in an ever-evolving digital landscape.
+Added: We foster a culture of growth where every employee has the power to make informed choices and own their career by providing the right conditions, tools, and development pathways.
Corporate Information
8 unchanged sentences
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.