Okta is the leading independent identity provider.
−Removed: Our vision is to free anyone to safely use any technology, and we believe identity is the key to making that happen.
+Added: Our vision is to free everyone to safely use any technology, and we believe identity is the key to making that happen.
Our mission is to bring simple and secure digital access to people and organizations everywhere.
−Removed: The Okta Identity Cloud is powered by our category-defining platform that enables our customers to securely connect the right people to the right technologies and services at the right time.
−Removed: The Okta Identity Cloud helps organizations effectively harness the power of cloud, mobile and web technologies by securing users and connecting them with the applications and technology they use.
−Removed: We designed the Okta Identity Cloud to provide organizations an integrated approach to managing and securing every identity in an organization.
−Removed: Every day, thousands of organizations and millions of people use Okta to securely access a wide range of cloud, mobile and web applications, on-premises servers, application program interfaces ("APIs"), IT infrastructure providers and services from a multitude of devices.
−Removed: Developers leverage our platform to securely and efficiently embed identity into the software they build, allowing them to focus on their core mission.
−Removed: Employees and contractors sign into the Okta Identity Cloud to seamlessly and securely access the applications they need to do their most important work.
+Added: Our Workforce Identity and Customer Identity Clouds are powered by our category-defining Okta Identity Platform that enables our customers to securely connect the right people to the right technologies and services at the right time.
+Added: Our Workforce Identity and Customer Identity Clouds help organizations effectively harness the power of cloud, mobile and web technologies by securing users and connecting them with the applications and technology they use.
+Added: Every day, thousands of organizations and millions of people use Okta to securely access a wide range of cloud, mobile, web and Software-as-a-Service ("SaaS") applications, on-premises servers, application programming interfaces ("APIs"), IT infrastructure providers and services from a multitude of devices.
+Added: Employees and contractors sign into the Workforce Identity Cloud to seamlessly and securely access the applications they need to do their most important work.
+Added: Developers leverage our Customer Identity and Workforce Identity Clouds to securely and efficiently embed identity into the software they build, allowing them to innovate and focus on their core mission.
Organizations use our platform to collaborate with their partners, and to provide their customers with more modern and secure experiences in the cloud and via mobile devices.
−Removed: As we add new customers, users, developers and integrations to our platform, our business, customers, partners and users benefit from powerful network effects that increase the value and security of the Okta Identity Cloud.
−Removed: The acceleration of digital transformations, cloud modernization and evolving security threat landscape and changing consumer expectations to simple, secure digital experiences are driving a shift in how organizations manage consumer identities on the internet.
+Added: As we add new customers, users, developers and integrations to our platform, our business, customers, partners and users benefit from powerful network effects that increase the value and security of our Workforce Identity and Customer Identity Clouds.
+Added: The acceleration of digital transformations, cloud adoption and evolving security threat landscape and changing consumer expectations to simple, secure digital experiences are driving a shift in how organizations manage consumer identities on the internet.
Organizations are building secure consumer-facing applications and are turning to identity to optimize seamless and private user experiences.
−Removed: Our approach provides organizations with the scale, efficiency and security they need to build customer-facing applications.
+Added: Our approach provides organizations with the scale, interoperability, efficiency and security they need to build customer-facing applications.
Given the growth trends in the number of applications and cloud adoption, and the movement to remote workforces, identity is becoming the most critical layer of an organization’s security.
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Our approach to identity allows our customers to simplify and efficiently scale their security infrastructures across internal IT systems and external customer-facing applications.
−Removed: We designed the Okta Identity Cloud to provide organizations an integrated approach to managing and securing all of their identities.
−Removed: Our platform allows our customers to easily provision their customers, employees, contractors, and partners, enabling any user to connect to any device, cloud or application, all with a simple, intuitive and consumer-like user experience.
−Removed: As of January 31, 2022, more than 15,000 customers across nearly every industry used the Okta Identity Cloud to secure and manage identities around the world.
+Added: As of January 31, 2023, more than 17,600 customers across nearly every industry used Okta to secure and manage identities around the world.
Our customers consist of leading global organizations ranging from the largest enterprises, to small- and medium-sized businesses, universities, non-profits and government agencies.
−Removed: We partner with leading application, infrastructure and security vendors, such as Amazon Web Services, Cisco, CrowdStrike, Google Cloud, Microsoft, Netskope, Proofpoint, Salesforce, ServiceNow, VMware and Workday.
+Added: We partner with leading application, infrastructure and security vendors, such as Amazon Web Services ("AWS"), CrowdStrike, Google, LexisNexis Risk Solutions, Microsoft, Netskope, Palo Alto Networks, Plaid, Proofpoint, Salesforce, ServiceNow, VMware, Workday, Yubico and Zscaler.
We had over 7,000 integrations with cloud, mobile and web applications and IT infrastructure providers as of January 31, 2023, which while not directly correlated to revenue, shows the breadth and acceptance of our platform.
−Removed: On May 3, 2021, we acquired Auth0, Inc.
−Removed: Auth0's cloud-native identity and access management solution provides application builders with the building blocks they need to add authentication and authorization to their applications, in a scalable and easy-to-integrate way.
−Removed: We employ a Software-as-a-Service ("SaaS") business model, and generate revenue primarily by selling multi-year subscriptions to our cloud-based offerings.
−Removed: We focus on acquiring and retaining our customers and increasing their spending with us through expanding the number of users who access the Okta Identity Cloud and up-selling additional products, including Auth0.
−Removed: We sell our products directly through our field and inside sales
−Removed: teams, as well as indirectly through our network of channel partners, including resellers, system integrators and other distribution partners.
−Removed: The Okta Identity Cloud
−Removed: The Okta Identity Cloud is an independent and neutral cloud-based identity solution that allows our customers to integrate with nearly any application, service or cloud that they choose through our secure, reliable and scalable platform and cloud infrastructure.
−Removed: Our technological neutrality allows our customers to easily adopt the best technologies, and our platform is designed to securely connect users to the technology that they choose.
−Removed: We prioritize the compatibility of the Okta Identity Cloud with public clouds, on-premises infrastructures and hybrid clouds.
−Removed: Our customers use the Okta Identity Cloud to secure their workforces, to create solutions that make their partner networks more collaborative, and to provide more seamless and secure experiences for their customers or end users, which combined with our open approach, enables our customers to future-proof their environments.
−Removed: The Okta Identity Cloud can be used as the central system for an organization’s connectivity, access, authentication and identity lifecycle management needs spanning all of its users, technology and applications.
+Added: We employ a SaaS business model and generate revenue primarily by selling multi-year subscriptions to our cloud-based offerings.
+Added: We focus on acquiring and retaining our customers and increasing their spending with us through expanding the number of users who access our Workforce Identity and Customer Identity Clouds and up-selling additional products.
+Added: We sell our products directly through our field and inside sales teams, as well as indirectly through our network of channel partners, including resellers, system integrators and other distribution partners.
+Added: The Okta Identity Platform
+Added: Okta is an independent and neutral cloud-based identity solution that allows our customers to integrate with nearly any application, service or cloud that they choose through our secure, reliable and scalable platform and cloud infrastructure.
+Added: Our technological neutrality allows our customers to easily adopt the best technologies, and our Okta Identity Platform is designed to securely connect users to the technology that they choose.
+Added: Our Workforce Identity and Customer Identity Clouds are underpinned by Okta Platform Services which are the foundational platform components that power our product features.
+Added: We prioritize the compatibility of our platform with public clouds, on-premises infrastructures and hybrid clouds.
+Added: The Okta Identity Platform is used by organizations in two distinct and powerful ways.
+Added: Our customers use it to manage and secure their employees, contractors and partners, which we refer to as workforce identity as supported by our Workforce Identity Cloud.
+Added: Our customers also use it to enable, manage and secure the identities of their own customers via the powerful APIs we have developed, which we refer to as customer identity as supported by our Customer Identity Cloud.
+Added: Workforce Identity Cloud
+Added: The Workforce Identity Cloud simplifies the way an organization’s employees, contractors and partners connect to its applications and data from any device, while increasing efficiency and keeping IT environments secure.
+Added: The Workforce Identity Cloud can be used as the central system for an organization’s connectivity, access, authentication and identity lifecycle management needs spanning all of its users, technology and applications.
+Added: Our customers use the Workforce Identity Cloud to secure their workforces, to create solutions that make their partner networks more collaborative, and to provide more seamless and secure experiences for their end users, which combined with our open approach, enables our customers to future-proof their environments.
We enable our customers to easily deploy, manage and secure applications and devices, and to provision and support users across their IT environments, with a simple, intuitive, consumer-like user experience.
−Removed: Developers are similarly able to leverage a robust set of tools through the platform to quickly build custom cloud, mobile and web application experiences that leverage the breadth and depth of capabilities within the Okta Identity Cloud.
Once deployed, we enable administrators to enforce contextual access management decisions based on conditions such as user identity, device, location, application identity, IP reputation and time of day.
−Removed: The Okta Identity Cloud is used by organizations in two distinct and powerful ways.
−Removed: Our customers use it to manage and secure their employees, contractors and partners, which we refer to as workforce identity.
−Removed: Our customers also use it to enable, manage and secure the identities of their own customers via the powerful APIs we have developed, which we refer to as customer identity.
−Removed: The Okta Identity Cloud is underpinned by Okta Platform Services which are the foundational platform components that power our product features.
−Removed: Workforce Identity Cloud
−Removed: In workforce identity use cases, the Okta Identity Cloud simplifies the way an organization’s employees, contractors and partners connect to its applications and data from any device, while increasing efficiency and keeping IT environments secure.
We enable organizations to provide their workforces with immediate and secure access to every application they need from any device they use, without requiring multiple credentials, which significantly enhances user connectivity and productivity.
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Our Lifecycle Management product enables customers to manage users’ access privileges through their entire lifecycle with a no-code approach that improves administrative efficiency and productivity.
−Removed: Our Advanced Server Access product is designed to significantly improve our customers’ ability to secure access to cloud-based and on-premises servers, while Okta Access Gateway enables our customers to extend the Okta Identity Cloud to their existing on-premises applications.
−Removed: The Okta Identity Cloud enables our customers to automate access across their growing ecosystem of employees, contractors and partners, increasing collaboration across their workforces.
+Added: Okta Identity Governance, our unified identity access management and identity governance solution, helps our customers improve their security and compliance posture while mitigating modern security risks and increasing efficiency.
+Added: Our Advanced Server Access product is designed to significantly improve our customers’ ability to secure access to cloud-based and on-premises servers, while Access Gateway enables our customers to extend the Workforce Identity Cloud to their existing on-premises applications.
+Added: The Workforce Identity Cloud enables our customers to automate access across their growing ecosystem of employees, contractors and partners, increasing collaboration across their workforces.
Customer Identity Cloud
−Removed: In customer identity use cases, the Okta Identity Cloud enables organizations to transform their own customers’ experiences by empowering development teams to rapidly and securely build customer-facing cloud, mobile or web applications.
−Removed: We enable an organization’s product team to layer our powerful identity platform into their cloud, web and mobile applications.
−Removed: This makes it easier for them to authenticate, manage, scale and secure their connections, enabling rapid time to market for the business.
−Removed: Organizations are able to centrally manage policy and API-level access across all their applications, leading to more seamless customer experiences that are personalized, engaging and secure.
−Removed: Through our acquisition of Auth0, we are able to support a broader spectrum of customer identity use cases.
−Removed: Auth0 offers a more customizable approach to customer identity for developers, which is complementary to Okta’s customer identity solutions that focus on developers who prefer an out-of-the-box, low-code approach.
−Removed: Auth0 empowers application builders to innovate faster by removing the complexity from identity and making it simple, extensible and customizable.
+Added: The Customer Identity Cloud enables organizations to transform their own customers’ experiences by empowering development teams to rapidly and securely build customer-facing cloud, mobile or web applications.
+Added: Our Customer Identity Cloud primarily supports consumer and SaaS applications.
+Added: It empowers application builders to innovate faster by removing the complexity from identity and making it simple, extensible and customizable.
+Added: We enable organizations to integrate our powerful identity platform into their cloud, web and mobile applications.
+Added: This makes it easier for them to authenticate, manage, scale and secure their applications through comprehensive APIs, software development kits and extensive developer community tools, enabling rapid time to market for the business.
+Added: Organizations are able to streamline user experience and improve security across all their applications, leading to increased customer acquisition, retention and loyalty.
Platform Services
In order to enable customers and partners to address a wide range of identity use cases, we have built a set of modular components, called Okta Platform Services, which can be combined to build new features and tailored experiences faster.
−Removed: Okta Platform Services are available in Okta packaged products through APIs and software development kits ("SDKs").
+Added: Okta Platform Services are available in Okta packaged products through APIs and software
+Added: development kits.
Okta Platform Services can be used across both workforce and customer identity use cases.
We expect to use Okta Platform Services to continue to enable new and expanded use cases and enable customers or third-party developers to build their own solutions based on an industry use case or unique customer need.
−Removed: Okta Platform Services include Okta’s Identity Engine, Workflows, Devices, Integrations and Insights.
−Removed: Through Auth0, we offer an additional extensible and easy-to-integrate solution for developer-centric use cases.
+Added: Okta Platform Services include Okta’s Identity Engine, Workflows, Devices, Directories, Integrations and Insights.
Growth Strategy
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• Deepen Relationships Within Our Existing Customer Base .
−Removed: We plan to further increase revenue from our existing customers by cross-selling and up-selling additional and new products.
−Removed: We also believe we can expand our footprint by focusing on current customers that have deployed the Okta Identity Cloud for workforce identity, and expanding those customers’ use of our platform for customer identity, or vice versa.
+Added: We strive to further increase revenue from our existing customers by cross-selling and up-selling additional and new products.
+Added: We also believe we can expand our footprint by focusing on current customers that have deployed our Workforce Identity Cloud for workforce identity, and expanding those customers’ use of our Customer Identity Cloud for customer identity, or vice versa.
• Leverage Partner Ecosystem .
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• Leverage Our Integrations .
−Removed: The Okta Integration Network is an extensive partner ecosystem, which includes over 7,000 integrations with cloud, mobile and web applications and IT infrastructure providers.
−Removed: We plan to continue these partnerships as well as add new integration partners to enrich our user experience and expand our customer base.
+Added: The Okta Integration Network is an extensive ecosystem, which includes over 7,000 integrations with cloud, mobile and web applications and IT infrastructure providers.
+Added: We plan to maintain these integrations as well as add new ones to enrich our user experience and expand our customer base.
We view our investment in these partnerships as a force multiplier that enables us to build and promote complementary capabilities that benefit our customers.
• Expand our Developer Ecosystem .
−Removed: We want to empower every application developer to use our platform to securely build authentication into any application.
−Removed: We believe that our secure and seamless access solutions enable developers to focus their time and attention on building their core application capabilities while relying on our platform for their identity related requirements.
+Added: We want to empower every application developer to use our platform to securely integrate identity into any application.
+Added: We believe that our Okta Identity Platform enables developers to focus their time and attention on innovating within their core application capabilities while relying on our platform for their identity related requirements, leading to more secure and convenient experiences for their own customers.
• Leverage Our Unique Data Assets with Powerful Analytics .
−Removed: Our position at the intersection of people, devices, applications and infrastructure gives us unique access to powerful data, and the opportunity to
−Removed: provide differentiated insights based on that data, as well as predictive capabilities based on that data to help keep customers more secure.
−Removed: We expect the value of our analytics to our customer base will increase as customers continue to connect more devices, applications and users to their networks and as we add more customers.
+Added: Our position at the intersection of people, devices, applications and infrastructure gives us unique access to powerful data, and the opportunity to provide differentiated insights based on that data, as well as predictive capabilities based on that data to help keep customers more secure.
+Added: We expect the value of our analytics to our customer base will increase as customers continue to connect more devices, applications and users to their networks and as we add
+Added: more customers.
We also expect that our analytics ability will enable our customers to use our data and third-party data from our partners, to help customers make more informed and secure access decisions.
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We will continue to use these types of strategic levers as opportunities arise.
−Removed: The Okta Identity Cloud consists of an independent platform with a suite of products and services to manage and secure identities.
−Removed: We are continuously enhancing these products and services.
−Removed: Most of our products can be used for both customer identity and for workforce identity use cases.
+Added: Okta's suite of products and services is used to manage and secure identities.
+Added: Most of our products can be used for both customer identity and for workforce identity use cases and we are continuously enhancing our products and services.
Our workforce identity products are consumed through web and mobile interfaces, and provide simple ways for IT organizations to manage identities for their employees, contractors and partners.
For customer identity, our APIs are also used by developers to embed Okta identity functionality into their own customer-facing mobile or web applications.
−Removed: We continuously improve the Okta Identity Cloud through the release and development of additional products, features and services.
−Removed: Okta Products
+Added: We continuously improve our Workforce Identity and Customer Identity Clouds through the release and development of additional products, features and services.
+Added: Workforce Identity Products
• Universal Directory .
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It automates IT processes and ensures user accounts are created and deactivated at the appropriate times, including the workflow and policies needed to power those processes.
−Removed: With Okta Lifecycle Management, organizations can securely manage the entire identity lifecycle, from on-boarding to off-boarding, and ensure compliance requirements are met as user roles evolve and access levels change.
+Added: With Lifecycle Management, organizations can securely manage the entire identity lifecycle, from on-boarding to off-boarding, and ensure compliance requirements are met as user roles evolve and access levels change.
• API Access Management .
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Access to these APIs is managed based on the user, which enables organizations to centrally maintain one set of permissions for any employee, partner or customer across every point of access.
−Removed: API Access Management reduces development time, boosts security, helps in achieving
−Removed: compliance and enables seamless end user experiences by providing a unified portable service for authorizing secure and always available access to any API.
+Added: API Access Management reduces development time, boosts security, helps in achieving compliance and enables seamless end user experiences by providing a unified portable service for authorizing secure and always available access to any API.
• Access Gateway .
−Removed: Access Gateway enables organizations to extend the Okta Identity Cloud, which is a cloud native platform, from the cloud to their existing on-premises applications, so that they can harness the benefits of Okta to manage all of their critical systems, whether in the cloud, on-premises or hybrid.
−Removed: Extending the benefits of the Okta Identity Cloud to hybrid IT environments delivers a single point of management for our customers’ administrators and a single location from which end users can access their critical applications.
+Added: Access Gateway enables organizations to extend the Workforce Identity Cloud, which is a cloud native platform, from the cloud to their existing on-premises applications, so that they can harness the benefits of Okta to manage all of their critical systems, whether in the cloud, on-premises or hybrid.
+Added: Extending the benefits of the Workforce Identity Cloud to hybrid IT environments delivers a single point of management for our customers’ administrators and a single location from which end users can access their critical applications.
• Advanced Server Access .
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Advanced Server Access enables our customers to centralize access controls in a seamless manner to better mitigate the risk of credential theft, reuse, sprawl and abandoned administrative accounts.
−Removed: Auth0 Products
+Added: • Okta Identity Governance .
+Added: Okta Identity Governance, also referred to as "IGA," provides a unified identity access management and identity governance solution focused on improving an organization’s security and compliance posture, helping customers to mitigate everyday security risks and improve IT efficiency.
+Added: Okta Identity Governance includes governance capabilities relating to access requests, access certifications and access reporting.
+Added: Through these capabilities, Okta Identity Governance simplifies and automates the process of requesting and approving access to applications and resources.
+Added: Customer Identity Products
• Universal Login .
Universal Login is a standards-based login infrastructure with centralized feature management and configuration for websites and applications that can be integrated with a wide range of social providers, enterprise login services and customer-provided databases.
−Removed: Universal Login enables Auth0 customers to provide a consistent login experience across many different applications and devices.
+Added: Universal Login enables our customers to provide a consistent login experience across many different applications and devices.
• Attack Protection .
−Removed: Attack Protection is a suite of security capabilities that protect Auth0 customers from different types of malicious traffic, including bots, breached passwords, suspicious IP addresses and brute force attacks.
−Removed: Attack Protection enables Auth0 customers to minimize risks associated with the ever-growing volume of identity-targeted attacks.
+Added: Attack Protection is a suite of security capabilities that protect our customers from different types of malicious traffic, including bots, breached passwords, suspicious IP addresses and brute force attacks.
+Added: Attack Protection enables our customers to minimize risks associated with the ever-growing volume of identity-targeted attacks.
• Adaptive Multi-Factor Authentication .
Simple-to-use and adaptable Multi-Factor Authentication that minimizes friction to end users.
−Removed: When using Adaptive Multi-Factor Authentication, Auth0 customers leverage risk-assessment algorithms that present Multi-Factor Authentication challenges only to select authentication attempts that require additional validation.
+Added: When using Adaptive Multi-Factor Authentication, our customers leverage risk-assessment algorithms that present Multi-Factor Authentication challenges only to select authentication attempts that require additional validation.
• Passwordless .
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• Private Cloud .
−Removed: Private Cloud is a deployment option that allows Auth0 customers to run a dedicated cloud instance of Auth0.
+Added: Private Cloud is a deployment option that allows our customers to run a dedicated cloud instance of the Customer Identity Cloud.
Private Cloud capability supports multiple cloud providers.
• Organizations .
−Removed: Organizations enable Auth0 customers to support a large number of partners or customers of their own with independent configurations, login experiences and security options.
+Added: Organizations enable our customers to support a large number of partners or customers of their own with independent configurations, login experiences and security options.
+Added: • Actions and Extensibility .
+Added: Actions and Extensibility allows our customers to visually drag and drop Actions to build custom identity flows that address their unique requirements.
+Added: • Enterprise Connections .
+Added: Enterprise Connections enable Enterprise Federation using pre-built integrations with commonly used Enterprise Identity Systems.
By focusing on identity, the one constant in an ever-changing technology and threat landscape, we provide our customers with a solution to solve their IT and security challenges, facilitate their adoption of a Zero Trust security model and enable their digital transformation.
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Our service also allows us to integrate into our customers’ on-premises components and hybrid configurations.
−Removed: Okta Identity Cloud Platform with Differentiated Administration, User and Developer Experience
−Removed: The Okta Identity Cloud is built on one common platform and user interface framework, offering administrators and users a consistent, easy-to-use, consumer-like experience across our products.
+Added: Okta Identity Platform with Differentiated Administration, User and Developer Experience
+Added: Okta provides one common platform and user interface framework supporting our Workforce Identity and Customer Identity Clouds, offering administrators and users a consistent, easy-to-use, consumer-like experience across our products.
Our technology integrates with industry-leading browsers and mobile applications to provide seamless access to nearly any web or native mobile application.
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We have attained multiple SOC 2 Type II Attestations, CSA Star Level 2 Attestation, ISO/IEC 27001:2013, ISO/IEC 27018:2019 and Health Insurance Portability and Accountability Act ("HIPAA") certifications and multiple agency Federal Risk and Authorization Management Program ("FedRAMP") Moderate Authorities to Operate.
−Removed: We also support FIPS 140-2 validated encryption in our Okta Verify MFA product.
+Added: We also support FIPS 140-2 encryption requirements.
Scalability and Uptime
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Our architecture is designed to scale both vertically by increasing the size of the application tiers and horizontally by adding new geo-distributed cells.
−Removed: The Okta Identity Cloud is monitored not only at the infrastructure level but also at the application and third-party integration level.
+Added: Our Workforce Identity and Customer Identity Clouds are monitored not only at the infrastructure level but also at the application and third-party integration level.
Synthetic transaction monitoring allows our technical operations team to detect and resolve issues proactively.
Okta Integration Network and Auth0 Marketplace
−Removed: The Okta Integration Network contains over 7,000 integrations with cloud, mobile and web applications, IoT devices and IT infrastructure providers, including Amazon Web Services, Atlassian, Cisco, F5 Networks, Google Cloud Platform, Microsoft Office 365, NetSuite, Oracle, Palo Alto Networks, Proofpoint, Salesforce, SAP, ServiceNow, Slack, Splunk, VMware, Workday and Zoom.
+Added: The Okta Integration Network contains over 7,000 integrations with cloud, mobile and web applications, IoT devices and IT infrastructure providers, including Amazon Web Services, Atlassian, DocuSign, Google, Microsoft Office 365, NetSuite, Oracle, Palo Alto Networks, Proofpoint, Salesforce, SAP, ServiceNow, Slack, Splunk, VMware, Workday, Zendesk and Zoom.
Our patented technology allows our customers to seamlessly connect to any application or type of device that is already integrated into our network.
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Similarly, the Auth0 Marketplace is a trusted catalog of integrations that enables application teams to easily assemble complete identity solutions.
−Removed: The Auth0 Marketplace connects customers with service providers and builders who solve integration use cases and implement integrations with the Auth0 platform.
+Added: The Auth0 Marketplace connects customers with service providers and builders who solve integration use cases and implement integrations with the Customer Identity Cloud.
Our Customers
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Sales and Marketing
−Removed: We sell directly to customers through our inside and field sales force and also indirectly through our extensive ecosystem of channel partners.
+Added: We sell directly to customers through our direct inside and field sales force and also indirectly through our extensive ecosystem of channel partners.
Once a sale is made, we leverage our land-and-expand sales model to generate incremental revenue, often within the term of the initial agreement, through the addition of new users and the sale of additional products.
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We benefit from an expansive partner ecosystem that helps drive additional sales.
−Removed: Nearly all of the leading cloud application providers are our partners, and many of them drive further customer acquisition for us through co-selling arrangements, building our offerings directly into their products, and product demonstrations running on the Okta Identity Cloud.
+Added: Nearly all of the leading cloud application providers are our partners, and many of them drive further customer acquisition for us through co-selling arrangements, building our offerings directly into their products, and product demonstrations running on Okta.
We also partner with several of the large technology companies that are driving the movement to the cloud.
−Removed: In addition to these technology partners, we leverage our channel partners, including system integrators, traditional VARs and Government VARs, to broaden the range of customers we reach.
+Added: In addition to these technology partners, we leverage our channel partners, including system integrators, traditional value-added resellers ("VARs") and Government VARs, to broaden the range of customers we reach.
Our most valuable marketing features our customers and their successes, and is informed by a deeply data-driven approach, giving us insights into the efficacy of our efforts.
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A centerpiece of our marketing strategy is our annual customer conference, Oktane, that features customers sharing their success stories, new product and feature announcements and hands-on product labs.
−Removed: We also host a number of other events, such as Okta Showcase, a key event for product and feature announcements, where we engage with both existing customers and new prospects, as well as deliver product training.
+Added: We also host a number of other events where we engage with both existing customers and new prospects, as well as deliver product training.
Research and Development
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We offer three tiers of support, each of which builds upon the previous tier.
−Removed: We provide live webinars as well as on-demand instructional videos to provide our customers with information about product features, functionality and our most common customer use cases.
+Added: We provide 24/7 support for the highest support tiers as well as access to Customer Success and Technical Account Managers.
+Added: We also provide on-demand access to a robust online digital community and customer success hub where customers can find answers to common use cases, information about product features, and interact with Okta experts and industry peers.
Professional Services
−Removed: Our professional services team provides assistance to customers in the deployment of the Okta Identity Cloud and includes identity and security experts, customized deployment plans and SmartStart, which provides a quick path to implementation.
+Added: Our professional services team provides assistance to customers in the deployment of our Workforce Identity and Customer Identity Clouds and includes identity and security experts, customized deployment plans and SmartStart, which provides a quick path to implementation.
Okta Community
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We protect our intellectual property through a combination of trademarks, domain names, copyrights, trade secrets and patents, as well as contractual provisions and restrictions on access to our proprietary technology.
−Removed: As of January 31, 2022, we had twenty-eight issued patents in the United States, which expire between 2030 and 2039 and cover various aspects of our products.
−Removed: In addition, as of such date, we also had nine issued patents in Australia which expire between 2033 and 2037, six issued patents in New Zealand which expire between 2034 and 2037, and nine issued European patents which have each been validated in Germany, France and Great Britain, with some also validated in Switzerland, Denmark, Spain, the Netherlands, Norway and Sweden, and expire between 2033 and 2037.
+Added: As of January 31, 2023, we had thirty-four issued patents in the United States, which expire between 2030 and 2039 and cover various aspects of our products.
+Added: In addition, as of such date, we also had a number of patents granted around the world including twelve issued patents in Australia which expire between 2033 and 2037, seven issued patents in New Zealand which expire between 2034 and 2037, and nine issued European patents which have each been validated in Germany, France and Great Britain, with some also validated in Switzerland, Denmark, Spain, the Netherlands, Norway and Sweden, and expire between 2033 and 2037.
We have registered “Okta” and "Auth0" as trademarks in many jurisdictions throughout the world to protect our brands.
We also have filed other trademark applications pending in various jurisdictions throughout the world.
−Removed: We also have registered other trademarks in the United States including "Okta Your Cloud, Covered," "Enterprise Identity, Delivered," "Work Outside the Perimeter," "Oktane" and "Never Build Auth Again."
+Added: We also have registered other trademarks in the United States including “Okta Workforce Identity Cloud,” “Okta Customer Identity Cloud,” “Okta WIC,” “Okta CIC,” “The World’s Identity Company,” "Okta Your Cloud, Covered," "Enterprise Identity, Delivered," "Work Outside the Perimeter," "Oktane" and "Never Build Auth Again."
We are the registered holder of a variety of domestic and international domain names that include “Okta,” "Auth0" and similar variations.
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Principal competitive factors in our markets include flexibility, independence, product capabilities, total cost of ownership, time to value, scalability, user experience, number of pre-built integrations, customer satisfaction, global reach and ease of integration, management and use.
−Removed: We believe our product strategy, platform architecture,
−Removed: technology and independence as well as our company culture allow us to compete favorably on each of these factors.
+Added: We believe our product strategy, platform architecture, technology and independence as well as our company culture allow us to compete favorably on each of these factors.
We expect competition to increase as other established and emerging companies enter our markets, as customer requirements evolve, and as new products and technologies are introduced.
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Our core values – love our customers, never stop innovating, act with integrity, be transparent and empower our people – inform and guide our human capital initiatives and objectives.
−Removed: In order to continue to innovate and drive customer success, it is crucial that we continue to attract, develop and retain exceptional talent.
+Added: In order to continue to innovate and drive customer success, it is crucial that we continue to attract, develop and retain exceptional talent and balanced teams.
To that end, we strive to make Okta a diverse and inclusive workplace, with opportunities for our employees to grow and develop in their careers, supported by fair and competitive compensation, benefits and wellness programs, and by initiatives that foster connections between and among our employees and their communities.
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People First Philosophy
−Removed: “Empower our people” is one of our core values and in fiscal 2022, we introduced our “People First” philosophy in which culture, career growth, competitive rewards, flexible work and purpose come together to create a shared sense of ownership in achieving our company vision.
−Removed: As we enter our next phase of growth, bolstered by the addition of Auth0 and its employees, we want every employee to feel ownership of Okta.
+Added: “Empower our people” is one of our core values.
+Added: Our “People First” philosophy, in which culture, career growth, competitive rewards, flexible work and purpose come together, creates a shared sense of ownership in achieving our company vision.
+Added: We want every employee to feel ownership of Okta.
Diversity, Inclusion and Belonging
We are committed to fostering a culture of inclusion and belonging, and to building a diverse workforce to drive innovation and collective growth, which we believe is critical to our success.
−Removed: Over the past few years, we have made deeper investments in our diversity, inclusion and belonging ("DIB") program at Okta.
−Removed: Our DIB initiatives – spearheaded by our DIB department, Inclusion Council and employee resource groups ("ERGs"), in partnership with various other teams – focus on DIB in our workforce, in our workplace and in the community.
+Added: In recent years, we have made deeper investments in our diversity, inclusion and belonging ("DIB") program at Okta.
+Added: Our DIB initiatives – spearheaded by our DIB department and employee resource groups ("ERGs"), in partnership with various other teams – focus on DIB in our workforce, in our workplace and in the marketplace.
We employ inclusive recruitment and hiring practices to source diverse talent and mitigate potential bias throughout the hiring process.
Our engagement with diversity sourcing programs and partnerships allows us to both source top talent from underrepresented groups for current open roles, and further strengthen our ability to build and nurture diverse talent communities for future roles.
−Removed: We also continue to recruit from a range of colleges, including those that support women in computer science and Historically Black Colleges and Universities, and engage with organizations that support diverse students and jobseekers through our social impact arm, Okta for Good.
+Added: We also continue to recruit from a range of colleges and engage with organizations that support diverse students and jobseekers through our social impact arm, Okta for Good.
Nurturing a culture of inclusion and belonging in our workplace is a key priority.
−Removed: We empower our employees to be authentic and grow through open conversations and engagement resources, including regular safe space DIB discussion forums and facilitated workshops, personalized DIB learning tools, mentoring and workplace development programs focused on supporting talent from underrepresented communities, and sponsorship of ERGs that strengthen our DIB culture.
−Removed: We currently have ERGs supporting women, people of color, veterans, the LGBTQIA+ community and parents and caregivers, and plan to launch affinity groups supporting neurodiversity and persons with disabilities in fiscal 2023.
+Added: We empower our employees to be authentic and grow through open conversations and engagement resources, including regular safe space DIB discussion forums and facilitated workshops, precise language and inclusive calibrations, personalized DIB learning tools, mentoring and workplace development programs focused on supporting talent from underrepresented communities, and sponsorship of ERGs that strengthen our DIB culture.
+Added: We currently have an affinity group supporting neurodiversity and ERGs supporting women, people of color, veterans, the LGBTQIA+ community and parents and caregivers.
Growth and Development
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We provide our employees with a wide range of learning and development opportunities, including in-person, virtual, social and self-directed learning, mentoring, coaching and external development.
−Removed: We offer extensive onboarding and training programs to prepare our employees at all levels for career progression and individual development.
+Added: We offer extensive onboarding and training programs through our internal learning initiative to prepare our employees at all levels for career progression and individual development.
+Added: Our employee onboarding program helps our employees get off to the right start, our manager development program helps to build a solid foundation for our people managers, and our technical training program quickly brings our new technical employees up to speed on our product offerings.
Compensation, Benefits and Wellness
We provide robust compensation, benefits and wellness programs that help support the varying needs of our employees.
−Removed: In addition to market-competitive base pay, short-term bonus incentives and long-term equity incentives, our total rewards program offers comprehensive employee benefits that may vary by country/region, including an employee stock purchase plan, a 401(k) plan with company matching contribution, comprehensive medical, dental and vision insurance, life and disability insurance, health savings accounts, flexible time off, volunteer time off, gender-neutral paid parental leave, fertility and adoption support, family care resources, mobile and internet reimbursement, mental health and lifestyle support programs and a variety of other health and wellness resources.
+Added: In addition to market-competitive base pay, short-term bonus incentives and long-term equity incentives, our total rewards program offers comprehensive employee benefits that may vary by country/region, including an employee stock purchase plan, a 401(k) plan with company matching contributions, comprehensive medical, dental and vision insurance, life and disability insurance, health savings accounts, charitable donation matching, flexible time off, volunteer time off, gender-neutral paid parental leave, fertility and adoption support, family care resources, mobile and internet reimbursement, mental health and lifestyle support programs and a variety of other health and wellness resources.
We are committed to fair compensation and opportunity in our workplace.
1 unchanged sentence
We help our employees succeed by providing flexibility in where and how they work.
−Removed: Over the past few years, we introduced and began transitioning our workforce to a “Dynamic Work” framework, based on the premise that enabling our employees to work from anywhere can increase employee empowerment, satisfaction and productivity, drive efficiency and enable us to hire from a broader, more diverse pool of talent.
+Added: Prior to the COVID-19 pandemic, we had introduced and began transitioning our workforce to a “Dynamic Work” framework, based on the premise that enabling our employees to work from anywhere can increase employee empowerment, satisfaction and productivity, drive efficiency and enable us to hire from a broader, more diverse pool of talent.
In response to the COVID-19 pandemic, we accelerated our move to Dynamic Work to protect the health, safety and wellness of our employees.
2 unchanged sentences
• Workplace solutions, such as coworking spaces, outside of our primary office locations that support our distributed teams;
−Removed: • A Dynamic Work Sustainability Guide to empower our employees to reduce their carbon footprints wherever they are working from;
+Added: • A Dynamic Work Sustainability Guide to empower our employees to bring sustainability into their work environments, wherever they are based;
• Curated experience programs that foster a sense of community both in-person and virtually.
7 unchanged sentences
• Empowering our employees to become changemakers.
−Removed: Through Okta for Good, which is a part of our company and not a separate legal entity, we donate and discount access to our service for non-profit organizations, who use the Okta Identity Cloud to make their teams more efficient, allowing them to focus on making a meaningful impact in the world.
+Added: Through Okta for Good, which is a part of our company and not a separate legal entity, we donate and discount access to our service for non-profit organizations, who use Okta to make their teams more efficient, allowing them to focus on their important missions.
Our employee volunteer program enables global team members to donate time to support charitable organizations worldwide.
In addition, prior to our initial public offering ("IPO") in April 2017, we reserved 300,000 shares of our common stock to fund and support the operations of Okta for Good, of which 131,250 shares of Class A common stock remained reserved for future issuances as of January 31, 2023.
+Added: Additional information can be found on the "Okta for Good" page of our website at www.okta.com.
+Added: The information contained on, or that can be accessed through, our website is not incorporated by reference into this Annual Report on Form 10-K.
+Added: Sustainability
+Added: In fiscal 2021, we launched our Environmental, Social and Governance (“ESG”) program.
+Added: We established an oversight structure to provide strategic direction for our ESG program.
+Added: Our ESG efforts are overseen by our executive leadership team and are reviewed by the nominating and corporate governance committee of our board of directors.
+Added: Our ESG program covers issues relevant to our business under three categories:
+Added: Protecting Our Customers, Investing in Our People and Supporting Our Communities.
+Added: We have set public commitments to climate targets.
+Added: Our climate strategy to address emissions is currently aimed at energy consumption reduction, electrification, purchasing renewable energy and engaging with vendors to address their emissions.
+Added: We have a renewable energy program, which matches our electricity consumption from our offices, our remote workforce and cloud services with renewable electricity.
+Added: Additional information on our ESG programs and initiatives can be found in our “ESG Fact Sheet” on the “Responsibility” page of our website at www.okta.com.
+Added: The information contained on, or that can be accessed through, our website is not incorporated by reference into this Annual Report on Form 10-K.
Financial Information
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We webcast our earnings calls and certain events we participate in or host with members of the investment community on our investor relations website.
−Removed: Additionally, we provide notifications of news or announcements regarding our financial performance, including SEC filings, investor events, press and earnings releases, and blogs as part of our investor relations website.
+Added: Additionally, we provide notifications of news or announcements regarding our financial performance, including SEC filings, investor events, press and earnings releases, and blogs
+Added: as part of our investor relations website.
Further corporate governance information, including our corporate governance guidelines and code of conduct, is also available on our investor relations website under the heading "Corporate Governance." The contents of our websites are not intended to be incorporated by reference into this Annual Report on Form 10-K or in any other report or document we file with the SEC, and any references to our websites are intended to be inactive textual references only.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.