Item 7. Management’s Discussion and Analysis
ITEM
7.
MANAGEMENT’S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Cautionary
Note on Forward-Looking Statements
Some
of the matters discussed under the caption “Management’s Discussion and Analysis of Financial Condition and Results of Operation,”
“Business,” “Risk Factors” and elsewhere in this annual report include forward-looking statements made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We have based these forward-looking statements
upon information available to management as of the date of this Form 10-K and management’s expectations and projections about future
events, including, among other things:
●
our
dependency on a single commodity could affect our revenues and profitability;
●
our
success in expanding our market presence in new geographic regions;
●
the
effectiveness of our hedging policy may impact our profitability;
●
the
success of our joint ventures;
●
our
success in implementing our business strategy or introducing new products;
●
our
ability to attract and retain customers;
●
our
ability to obtain additional financing;
●
our
ability to comply with the restrictive covenants we are subject to under our current financing;
●
the
effects of competition from other coffee manufacturers and other beverage alternatives;
●
the
impact to the operations of our Colorado facility;
●
general
economic conditions and conditions which affect the market for coffee;
●
the
potential adverse impact of the COVID-19 pandemic on our operations and results, including as a result of the loss of adequate labor,
any prolonged closures, or series of temporary closures, of our supply chain, or changes in consumer behaviors, when stay-at-home
restriction orders are lifted and/or as a result of the COVID-19 pandemic’s impact on financial markets and economic conditions;
●
our
expectations regarding, and the stability of, our supply chain, including potential shortages or interruptions in the supply or delivery
of green coffee, as a result of COVID-19 or otherwise;
●
the
macro global economic environment;
●
our
ability to maintain and develop our brand recognition;
●
the
impact of rapid or persistent fluctuations in the price of coffee beans;
●
fluctuations
in the supply of coffee beans;
●
the
volatility of our common stock; and
●
other
risks which we identify in future filings with the Securities and Exchange Commission (the “SEC”).
In
some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “could,”
“predict,” “potential,” “continue,” “expect,” “anticipate,” “future,”
“intend,” “plan,” “believe,” “estimate” and similar expressions (or the negative of such
expressions). Any or all of our forward looking statements in this annual report and in any other public statements we make may turn
out to be wrong. They can be affected by inaccurate assumptions we might make or by known or unknown risks and uncertainties. Consequently,
no forward-looking statement can be guaranteed. In addition, we undertake no responsibility to update any forward-looking statement to
reflect events or circumstances, that occur after the date of this annual report.
24
Overview
We
are an integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array
of coffee products across the entire spectrum of consumer tastes, preferences and price points. As a result, we believe that we are well-positioned
to increase our profitability and endure potential coffee price volatility throughout varying cycles of the coffee market and economic
conditions.
Our
operations have primarily focused on the following areas of the coffee industry:
●
the
sale of wholesale specialty green coffee;
●
the
roasting, blending, packaging and sale of private label coffee;
●
the
roasting, blending, packaging and sale of our eight brands of coffee; and sales
of our tabletop coffee roasting equipment.
Our
operating results are affected by a number of factors including:
●
the
level of marketing and pricing competition from existing or new competitors in the coffee industry;
●
our
ability to retain existing customers and attract new customers;
●
our
hedging policy;
●
fluctuations
in purchase prices and supply of green coffee and in the selling prices of our products; and
●
our
ability to manage inventory and fulfillment operations and maintain gross margins.
Our net sales are driven primarily
by the success of our sales and marketing efforts and our ability to retain existing customers and attract new customers. For this reason,
we have made, and will continue to evaluate, strategic decisions to invest in measures that are expected to increase net sales. These
transactions include our acquisition of Premier Roasters, LLC, including equipment and a roasting facility in La Junta, Colorado, the
addition of a west coast sales manager to increase sales of our private label and branded coffees to new customers and the transaction
with OPTCO. On June 29, 2016, we purchased substantially all the assets, including equipment, inventory, customer lists and relationships
of Coffee Kinetics, LLC., a Washington limited liability company. On February 24, 2017, we acquired 100% of the capital stock of Comfort
Foods, Inc. (“CFI”), a Massachusetts based medium sized coffee roaster, manufacturing both branded and private label coffee
for retail and foodservice customers. In April 2018, Generations Coffee Company, the entity formed as a result of our joint venture with
Caruso’s Coffee, Inc., purchased substantially all the assets of Steep & Brew, Inc. As of the fiscal period ending January 31,
2022, we agreed with Generations to no longer move forward with this joint venture.
In
October 2020, we entered into the Jordre Well Agreement to become a 49% owner in The Jordre Well, a CBD beverage company. Under the terms
of the Jordre Well Agreement, The Jordre Well was to assist us in the development and commercialization of CBD-infused line extensions
for the existing coffee brands within our portfolio, as well as launch new brands of non-coffee CBD-infused beverages and products. However,
after further analysis, management has decided not to pursue commercialization or development of any beverages or products of this nature.
Our
net sales are affected by the price of green coffee. We purchase our green coffee from dealers located primarily within the United States.
The dealers supply us with coffee beans from many countries, including Colombia, Mexico, Kenya, Indonesia, Brazil and Uganda. The supply
and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond our control. For example,
in Brazil, which produces approximately 40% of the world’s green coffee, the coffee crops are historically susceptible to frost
in June and July and drought in September, October and November. However, because we purchase coffee from a number of countries and are
able to freely substitute one country’s coffee for another in our products, price fluctuations in one country generally have not
had a material impact on the price we pay for coffee. Accordingly, price fluctuations in one country generally have not had a material
effect on our results of operations, liquidity and capital resources. Historically, because we generally have been able to pass green
coffee price increases through to customers, increased prices of green coffee generally result in increased net sales, irrespective of
sales volume.
The
supply and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond our control. Historically,
we have used, and intend to continue to use in a limited capacity, short-term coffee futures and options contracts primarily for the
purpose of partially hedging the effects of changing green coffee prices, as further explained in Note 2 of the Notes to the Consolidated
Financial Statements in this Report. In addition, we acquired, and expect to continue to acquire, futures contracts with longer terms,
generally three to four months, primarily for the purpose of guaranteeing an adequate supply of green coffee. Realized and unrealized
gains or losses on options and futures contracts are reflected in our cost of sales. Gains on options and futures contracts reduce our
cost of sales and losses on options and futures contracts increase our cost of sales. The use of these derivative financial instruments
has generally enabled us to mitigate the effect of changing prices. We believe that, in normal economic times, our hedging policies remain
a vital element to our business model not only in controlling our cost of sales, but also giving us the flexibility to obtain the inventory
necessary to continue to grow our sales while trying to minimize margin compression during a time of historically high coffee prices.
However, no strategy can entirely eliminate pricing risks and we generally remain exposed to losses on futures contracts when prices
decline significantly in a short period of time, and we would generally remain exposed to supply risk in the event of non-performance
by the counterparties to any of our futures contracts. Although we have had net gains on options and futures contracts in the past, we
have incurred significant losses on options and futures contracts during some recent reporting periods. In these cases, our cost of sales
has increased, resulting in a decrease in our profitability or increase our losses. Such losses have and could in the future materially
increase our cost of sales and materially decrease our profitability and adversely affect our stock price. See “Item 1A –
Risk Factors - If our hedging policy is not effective, we may not be able to control our coffee costs, we may be forced to pay greater
than market value for green coffee and our profitability may be reduced.” Failure to properly design and implement an effective
hedging strategy may materially adversely affect our business and operating results. If the hedges that we enter do not adequately offset
the risks of coffee bean price volatility or our hedges result in losses, our cost of sales may increase, resulting in a decrease in
profitability or increased losses. As previously announced, as a result of the volatile nature of the commodities markets, we have and
are continuing to scale back our use of hedging and short-term trading of coffee futures and options contracts, and intend to continue
to use these practices in a limited capacity going forward.
Recent
Events
On
September 29, 2022, we entered into the Merger Agreement, Upon the terms and subject to the conditions set forth in the Merger Agreement,
Merger Sub will merge with and into the Company, with the Company surviving as a direct, wholly-owned subsidiary of Pubco. As a result
of the Merger, each issued and outstanding share of our common stock will be cancelled and converted for the right of the holder thereof
to receive one Pubco Ordinary Share.
25
Critical
Accounting Policies and Estimates
We
prepare our consolidated financial statements in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”).
Our significant accounting policies are described in Note 2 – Summary of Significant Accounting Policies to our consolidated
financial statements attached hereto. We believe the following critical accounting policies involve the most significant judgements and
estimates used in the preparation of our consolidated financial statements.
The
Company recognizes revenue in accordance with the five-step model as prescribed by the Financial Accounting Standards Board (“FASB”)
Accounting Codification (“ASC”) Topic 606 (“ASC 606”) in which the Company evaluates the transfer of promised
goods or services and recognizes revenue when its customer obtains control of promised goods or services in an amount that reflects the
consideration which the Company expects to be entitled to receive in exchange for those goods or services. To determine revenue recognition
for the arrangements that the Company determines are within the scope of ASC 606, the Company performs the following five steps: (1)
identify the contract(s) with a customer, (2) identify the performance obligations in the contract, (3) determine the transaction price,
(4) allocate the transaction price to the performance obligations in the contract and (5) recognize revenue when (or as) the entity satisfies
a performance obligation.
We
have intangible assets consisting of our customer lists and relationships and trademarks acquired from Comfort Foods, OPTCO and SONO.
At October 31, 2022 our balance sheet reflected intangible assets as set forth below:
October 31, 2022
Customer list and relationships, net
$ 215,250
Trademarks and tradenames
327,000
$ 542,250
Goodwill
and the trademarks which are deemed to have indefinite lives are subject to annual impairment tests. Goodwill impairment tests require
the comparison of the fair value and carrying value of reporting units. We assess the potential impairment of goodwill and indefinite
lived intangible assets annually and on an interim basis whenever events or changes in circumstances indicate that the carrying value
may not be recoverable. Upon completion of such review, if impairment is found to have occurred, a corresponding charge will be recorded.
The value assigned to the customer list and relationships is being amortized over a twenty year period and a recoverability test is performed
whenever events or changes in circumstances indicate that the carrying value may not be recoverable.
Because
the Company is a single reporting unit, the company used a hybrid approach to determine the fair market value of the Company, which included
an income approach to conduct the annual impairment assessment. Goodwill and the indefinite lived intangible assets are tested annually
at the end of each fiscal year to determine whether they have been impaired. Upon completion of each annual review, there can be no assurance
that a material charge will not be recorded. Impairment testing is required more often than annually if an event or circumstance indicates
that an impairment or decline in value may have occurred.
For
the year ending October 31, 2022, an impairment charge of $2,488,785 was recorded as the market capitalization was substantially lower
than the carrying amount of the Company. For the year ending October 31, 2022, we also took an $81,000 impairment charge for trademark,
and a $199,767 impairment charge for customer lists and non-compete. For the year ended October 31, 2021, no impairment charges were
recorded to the carrying value of goodwill and the reporting unit has a fair value in excess of its carrying value by approximately 4%
as of October 31, 2021. For the year ended October 31, 2021, we recorded impairment on two of our trademarks totaling $1,080,000 as the
carrying amount of these trademarks exceeded the respective fair values on the test date which were determined using a relief from royalty
method.
26
Year
Ended October 31, 2022 (Fiscal Year 2022) Compared to the Year Ended October 31, 2021 (Fiscal Year 2021)
Net Sales. Net sales
totaled $65,706,879 for the fiscal year ended October 31, 2022, an increase of $1,784,477, or 3%, from $63,922,402 for the fiscal year
ended October 31, 2021. The increase in net sales was due to an increase of sales to our legacy customers along with incremental sales
to several significant new customers during the second half of the year.
Cost of Sales. Cost
of sales for the fiscal year ended October 31, 2022 was $54,692,933, or 83% of net sales, as compared to $47,901,126, or 75% of net sales,
for the fiscal year ended October 31, 2021. Cost of sales consists primarily of the cost of green coffee and packaging materials and realized
and unrealized gains or losses on hedging activity. For the fiscal year ended October 31, 2022, the net result of our hedging activities
resulted in a loss of approximately $100,000, and for the fiscal year ended October 31, 2021, the net result of our hedging activities
resulted in a gain of approximately $1.8 million. The increase in cost of sales was due to increased prices of green coffee, freight,
salaries and packaging materials and the balance of our losses from our Generations/Steep N Brew subsidiary, which included obsolete inventory
write-off of approximately $718,000.
Gross
Profit. Gross profit for the fiscal year ended October 31, 2022 was $11,013,946, a decrease of $5,007,330 from $16,021,276 for
the fiscal year ended October 31, 2021. Gross profit as a percentage of net sales decreased to 17% for the fiscal year ended October
31, 2022 from 25% for the fiscal year ended October 31, 2021. The decrease in gross profit percentage was attributable to higher raw
material costs and the impact of losses from our Generations/Steep N Brew subsidiary.
Operating Expenses.
Total operating expenses increased by $1,776,725 to $16,352,846 for the fiscal year ended October 31, 2022 from $14,576,121 for the fiscal
year ended October 31, 2021. Selling and administrative expenses increased $105,704, to $12,989,032 for the fiscal year ended October
31, 2022 from $12,883,328 for the fiscal year ended October 31, 2021. The recording of $2,769,552 of goodwill and other intangible impairment
during fiscal year ended October 31, 2022 increased by $1,689,552 as compared to $1,080,000 of trademark impairment during the fiscal
year ended October 31, 2021. We also had increases in professional fees due to the Delta deal. Officers’ salary decreased by $18,531
or 3% to $594,262 for the fiscal year ended October 31, 2022 from $612,793 for the fiscal year ended October 31, 2021.
Other
Income (Expense). Other expense for the fiscal year ended October 31, 2022 was $258,750, an increase of $21,452 from other expense
of $237,298 for the fiscal year ended October 31, 2021. The increase in other expense was attributable to an increase in interest expense
of $139,248, partially offset by an increase in interest income of $6,436 and a decrease in our loss from equity investment of $111,360,
during the fiscal year ended October 31, 2022.
Income
(Loss) Before Provision For Income Taxes And Non-Controlling Interest In Subsidiary. We had a loss of $5,597,650 before income
taxes and non-controlling interest in subsidiary for the fiscal year ended October 31, 2022 compared to income of $1,207,857 for the
fiscal year ended October 31, 2021, resulting in a net change of $6,805,507 for the year ended October 31, 2022.
Income
Taxes . Our benefit for income taxes for the fiscal year ended October 31, 2022 totaled $995,793 compared to a provision of $340,180
for the fiscal year ended October 31, 2021. The change was attributable to the difference in the income for the year ended October 31,
2022 versus fiscal year ended October 31, 2021.
Net
Income (Loss) . We had a net loss of $3,744,785 or $0.66 per share basic and diluted, for the fiscal year ended October 31, 2022
compared to net income of $1,255,354, or $0.22 per share basic and diluted for the fiscal year ended October 31, 2021. The decrease in
net income was due to our results as described above.
27
Liquidity
and Capital Resources
As of October 31, 2022, we had working capital of $25,262,224, which represented
a $1,477,939 increase from our working capital of $23,784,285 as of October 31, 2021. Our working capital increased primarily due to increases
of $3,290,348 in inventory, $790,203 in prepaid and refundable taxes, $93,892 in due from broker, decreases of $1,232,776 in accounts
payable and accrued expenses, $416,449 in income taxes payable and $119,666 in lease liability – current portion, partially offset
by decreases of $1,056,550 in cash, $1,483,505 in accounts receivable, $110,098 in prepaid expenses and other current assets and an increase
of $815,242 in due to broker and an increase in cash overdraft of $876,148. As of October 31, 2022, the outstanding balance on our line
of credit was $8,314,000 compared to $3,800,850 as of October 31, 2021.
On
April 25, 2017, we and OPTCO (collectively, the “Borrowers”) entered into an Amended and Restated Loan and Security Agreement
(the “A&R Loan Agreement”) and Amended and Restated Loan Facility (the “A&R Loan Facility”) with Sterling
National Bank (“Sterling”, now Webster Bank, “Webster Bank”)), which consolidated (i) the financing agreement
between us and Sterling, dated February 17, 2009, as modified, (the “Company Financing Agreement”) and (ii) the financing
agreement between us, as guarantor, OPTCO and Sterling, dated March 10, 2015 (the “OPTCO Financing Agreement”), amongst other
things.
On
March 13, 2020, we reached an agreement for a new loan modification agreement and credit facility with Sterling. The terms of the new
agreement among other things: (i) provides for a new maturity date of March 31, 2022 and (ii) decreases the interest rate per annum to
LIBOR plus 1.75% (with such interest rate not to be lower than 3.50%). On June 28, 2022, we reached an agreement for a new loan modification
agreement and credit facility with Webster Bank. The terms of the new agreement, among other things: (i) provided for a new maturity
date of June 30, 2024, and (ii) changed the interest rate per annum to SOFR plus 1.75% (with such interest rate not to be lower than
3.50%). All other terms of the A&R Loan Agreement and A&R Loan Facility remain the same.
Each
of the A&R Loan Facility and the A&R Loan Agreement is secured by all of our tangible and intangible assets. Other than as amended
and restated by the A&R Loan Agreement, the Company Financing Agreement and the OPTCO Financing Agreement remain in full force and
effect.
Each
of the A&R Loan Facility and A&R Loan Agreement contain covenants, subject to certain exceptions, that place annual restrictions
on the Borrowers’ operations, including covenants relating to debt restrictions, capital expenditures, indebtedness, minimum deposit
restrictions, tangible net worth, net profit, leverage, employee loan restrictions, dividend and repurchase restrictions (common stock
and preferred stock), and restrictions on intercompany transactions.
On
March 17, 2022, the Company reached an agreement for a new loan modification agreement and credit facility which extended the maturity
date to June 29, 2022. All other terms of the A&R Loan Agreement and A&R Loan Facility remained the same.
On
June 28, 2022, the Company reached an agreement for a new loan modification agreement and credit facility with Webster Bank. The terms
of the new agreement, among other things: (i) provided for a new maturity date of June 30, 2024, and (ii) changed the interest rate per
annum to SOFR plus 1.75% (with such interest rate not to be lower than 3.50%). All other terms of the A&R Loan Agreement and A&R
Loan Facility remained the same.
The
Company was not in compliance with the net profit and non-affiliate borrower covenants as of October 31, 2022. The Company requested
a waiver from the Lender and the waiver was granted and received on March 15, 2023. The Lender also extended the due date of the October
31, 2022 financial statements until April 15, 2023. The loan agreement was also modified on March 15, 2023. The amendment, among other
things: (i) requires for subordination agreements to be executed with the Lender prior to the issuance of any subordinate debt of the
Company, if necessary, (ii) allows for transactions with Affiliates (as defined in the Loan Agreement) in the ordinary course of business,
(iii) establishes a new debt to tangible net worth ratio covenant, and (iv) establishes a fixed charge coverage ratio covenant.
28
For the fiscal year ended October
31, 2022, our operating activities used net cash of $5,437,508 as compared to the fiscal year ended October 31, 2021 when operating activities
provided net cash of $4,709,519. The decreased cash flow from operations for the fiscal year ended October 31, 2022 was primarily due
to our net loss, and the increase in our inventory.
For
the fiscal year ended October 31, 2022, our investing activities used net cash of $1,059,205 as compared to the fiscal year ended October
31, 2021 when net cash used by investing activities was $3,887,317. The decrease in our uses of cash in investing activities was due
to our decreased outlays for purchases of machinery and equipment and our other investment during the fiscal year ended October 31, 2022.
For
the fiscal year ended October 31, 2022, our financing activities provided net cash of $5,316,311 compared to net cash used in financing
activities of $1,047 for the fiscal year ended October 31, 2021. The change in cash flow from financing activities for the fiscal year
ended October 31, 2022 was due to our decreased principal reductions on our line of credit.
We
expect to fund our operations, including paying our liabilities, funding capital expenditures and making required payments on our indebtedness,
through October 31, 2023 with cash provided by operating activities and the use of our credit facility. In addition, an increase in eligible
accounts receivable and inventory would permit us to make additional borrowings under our line of credit.
We
believe that if the Merger with Delta closes, the A&R Loan Agreement and A&R Loan Facility with Webster Bank will continue in
the ordinary course.
ITEM
7A.
QUANTITATIVE
AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not
applicable.
ITEM
8.
FINANCIAL
STATEMENTS AND SUPPLEMENTARY DATA
See
pages F-1 through F-23 following the Exhibit Index of this Annual Report on Form 10-K.
ITEM
9.
CHANGES
IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
None.
29