Item 7. Management’s Discussion and Analysis
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Overview
The following discussion should be read in conjunction with our audited financial statements and the related notes that appear elsewhere in this annual report. The discussions of results, causes and trends should not be construed to imply any conclusion that these results or trends will necessarily continue into the future. Our audited financial statements are stated in United States Dollars and are prepared in accordance with United States Generally Accepted Accounting Principles.
Results of Operations
For the Year Ended July 31, 2023 Compared to the Year Ended July 31, 2022
2023 2022 $ Change % Change
Revenues $ 3,256,611 $ 2,602,115 $ 654,496 25.2%
Cost of sales 2,426,456 2,022,190 404,266 20.0%
Selling, general and administrative expenses 1,359,339 1,161,063 198,276 17.1%
Depreciation and amortization expense 717,860 436,658 281,202 64.4%
Total operating expenses $ 4,503,655 $ 3,619,911 $ 883,744 24.4%
Net revenues for the year ended July 31, 2023 and 2022 were $3,256,611 and $2,602,115 respectively, an increase of approximately $654,496 or 25.2%. The increase was primarily due to the expansion of the Company's Over-the-Top ("OTT") business segment which includes its SMS messaging and hosting business units.
During the year ended July 31, 2023, the Company incurred total operating expenses of $4,503,655 compared with $3,619,911, an increase of approximately $883,744 or 24.4%, for the comparable period ended July 31, 2022. The increase in expenses is due to the expenses associated related to its increased revenues in its OTT business as well as expenses associated with new product development in the financial services segment on the HammerPay platform.
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The Company recorded depreciation and amortization expense of $717,860 and $436,658 during the year ended July 31, 2023 and 2022, respectively. During the year ended July 31, 2023 and 2022, interest expense was $20,618 and $89,926 respectively.
2023 2022 $ Change % Change
Other income (expense)
Other income $ 262,259 $ - $ 262,259 0%
Interest expense (20,618 ) (89,926 ) 69,308 (77.1)%
Impairment expense - (2,959,286 ) 2,959,286 (100.0)%
Warrant financing expenses (145,725 ) (125,025 ) (20,700 ) 16.6%
Financing expenses (255,532 ) (635,812 ) 380,280 (59.8)%
Warrant adjustment to fair value 18,000 57,000 (39,000 ) (68.4)%
Other expenses (175,559 ) (12,040 ) (163,519 ) 1,358.1%
Total other income (expense) $ (317,175 ) $ (3,765,089 ) $ 3,447,914 (91.6)%
During the year ended July 31, 2023, the Company incurred total other expenses of $317,175 primarily consisting of interest expense, warrant financing expenses, financing expense, and other expenses of $20,618, $145,725, $255,532, and $175,559, respectively. These expenses are partially offset by other income of $262,259 and a gain on fair value of warrant liability of $18,000. During the year ended July 31, 2022, the Company incurred total other expenses of $3,765,089 consisting of interest expense, impairment expense, warrant financing expenses, financing expenses, and other expenses of $89,926, $2,959,286, $125,025, $635,812, and $12,040, respectively. These expenses are partially offset by a gain on fair value of warrant liability of $57,000.
During the twelve months ended July 31, 2023, the Company recorded a net loss from continuing operations of $1,564,219, compared to a loss of $4,782,885 in the same twelve-month period ended July 31, 2022. The decrease in loss is due to a large decrease in the Company's total other expenses, primarily attributable to impairment expense during fiscal year 2022.
Liquidity and Capital Resources
We have financed our operations since inception primarily through notes payable from related parties, which have been disclosed herein under Related Party Transactions. The Company had cash and cash equivalents of $66,688 and $482,910 as of July 31, 2023 and 2022, respectively.
See the analysis below of the cash flow statement for further details pertaining to liquidity.
We have not attained profitable operations and are dependent upon obtaining financing to pursue any extensive activities. For these reasons, our auditors have included in their report on our audited financial statements for the fiscal years ended July 31, 2023 and 2022 an explanatory paragraph regarding factors that raise substantial doubt that we will be able to continue as a going concern.
The Company is at risk of remaining a going concern. Its ability to remain a going concern is dependent upon whether the Company can raise debt and/or equity capital from third party sources for both working capital and business development needs until such time as the Company may be substantially sustained as a going concern through cash flow from operations.
2023 2022 $ Change
Net cash used in operating activities - continuing operations $ (866,756 ) $ (365,874 ) $ (500,882 )
Net cash used in operating activities - discontinued operations 230,050 (86,081 ) 316,131
Net cash used in investing activities (12,650 ) (46,893 ) 34,243
Net cash provided by financing activities 233,134 904,152 (671,018 )
Net increase (decrease) in cash and cash equivalents $ (416,222 ) $ 405,304 $ (821,526 )
Cash Flow from Operating Activities
During the year ended July 31, 2023, the Company's total cash decreased by $416,222, compared to an increase in cash of $405,304 in the period ended July 31, 2022. Cash flow used in operating activities was $636,706, compared to $451,955 in the period ended July 31, 2022. The decrease in cash was partially due to a decrease in net loss in the period as well as decreases in accounts payables, an increase in commitment shares issued, and decreases in deferred revenues, partially offset by a decrease in non-cash interest expense.
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Cash Flow from Investing Activities
During the twelve months ended July 31, 2023, the Company's investing activities used $12,650, compared to $46,893 used in investing activities during the twelve months ended July 31, 2022. The decrease was primarily due to a decrease in the purchases of property and equipment during the period ended July 31, 2023.
Cash Flow from Financing Activities
During the year ended July 31, 2023, cash flow provided by financing activities was $233,134 compared with $904,152 provided during the year ended July 31, 2022. The decrease is primarily attributable to less borrowings of notes payable and convertible notes payable during the period. During the year ended July 31, 2023, the Company received approximately $564,034 loss in proceeds from convertible notes payable as compared to the year ended July 31, 2022.
Going Concern
As at July 31, 2023, substantial doubt existed as to the Company's ability to continue as a going concern as the Company has earned only minimal revenue, has no certainty of earning additional revenues in the future, has a working capital deficit and an overall accumulated deficit since inception. The Company will require additional financing to continue operations either from management, existing shareholders, or new shareholders through equity financing and/or sources of debt financing. These factors raise substantial doubt regarding the Company's ability to continue as a going concern. The financial statements do not include any adjustments to the recoverability and classification of recorded asset amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.
Future Financings
We will continue to rely on equity sales of our common shares in order to continue to fund business operations. Issuances of additional shares may result in dilution to existing stockholders. There is no assurance that we will achieve any additional sales of equity securities or arrange for debt or other financing in amounts sufficient to fund our operations and other development activities.
Critical Accounting Policies
Our discussion and analysis of our financial condition and results of operations is based on our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States ("GAAP"). The preparation of financial statements in accordance with GAAP requires application of management's subjective judgments, often requiring estimates about the effect of matters that are inherently uncertain and may change in subsequent periods. Our actual results may differ substantially from these estimates under different assumptions or conditions. While our significant accounting policies are described in more detail in "Note 3 - Summary of Significant Accounting Policies," to our consolidated financial statements included in Item 8, "Financial Statements and Supplementary Data," of this Annual Report on Form 10-K, we believe that the following accounting policies require the application of significant judgments and estimates.
Warrant Fair Value
Our warrant fair value estimates are based on the Black Scholes model using quoted market prices and estimated volatility factors based on historical prices of the Company's common stock.
Intangible Assets
Our intangible assets, composed of intellectual property and customer contracts, were obtained through the Company's January 2022 acquisition of Telecom Financial Services, Ltd. ("TFS"). A valuation specialist was contracted to determine a purchase price allocation for the $4,230,000 paid for TFS. Ultimately, it was determined that the technology platform is valued at approximately $3,867,222 and the customer contract at approximately $367,778. These assets have useful lives of between 5 and 7 years and are amortized on a straight-line basis. Periodically, the Company assesses its intangible assets for impairment.
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Recently Issued Accounting Pronouncements
In the period from July 2022 through July 2023, the FASB has not issued any additional accounting standards updates that have a significant impact on the Company. Management has evaluated other recently issued accounting pronouncements and does not believe that any of these pronouncements will have a significant impact on our consolidated financial statements and related disclosures.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.
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