Item 1. Business
Item
1. Business
Overview
We
conduct our business through our PRC subsidiaries, which are a food and beverage supply chain company group based in Guangdong province,
China. With the mission to improve people’s lives by offering safe and quality foods, we are committed to building a first class
food supply chain business in China and in the global markets. Through quality control and sales of selected branded products, we provide
a one-stop quality food purchase experience for both businesses and individual customers. Our products are well recognized among consumer
groups in the Pearl River Delta region of China.
Our
vision is “Safe Foods for the People.” We strive to improve the consumers’ food experience in respect of brand, quality,
service and speed. Through online and offline channels, we deliver quality food products to consumers through sales targeting regional
wholesalers, major food and beverage chains, supermarkets and other retailers.
We
purchase, supply, distribute and sell alcohol and non-alcohol beverages, packaged staple foods, condiments and seasonings, and household
drinking water related purification devices. Since our founding in 2011, we have primarily engaged in the wholesale distribution and
retail sale of wine and liquor products in Southern China. In the recent years, we have expanded into the non-alcohol beverage and food
markets through strategic acquisitions.
We
currently mainly purchase and sell four categories of food and beverage and related products. Our offerings have evolved over our history
of development. Our current core lines of products include the following four categories:
●
Alcohol
beverage, including wine, liquor and spirits;
●
Non-alcohol
beverage, primarily bottled drinking water;
●
Packaged
food products, primarily including edible oil, condiments and seasonings;
●
Drinking
water purification products, such as whole house water filtration systems and purification solution products.
We
manage the entire process of product procurement, warehousing, distribution, logistics, and delivery through our supply chain system.
We cultivate long-term cooperation relationships with many high-quality upstream suppliers to secure the supply demand and stable product
procurement. We continuously enhance food quality and safety standards through our quality control system and supplier development management
system. Through continuous optimization and management of supply planning, logistics management and quality assurance, we have improved
product procurement efficiency and order management capabilities.
We
advertise and sell products using a hybrid marketing model through our supply chain platform, social media, primarily WeChat, distributor
network, key customer channels, product displays at our stores, and community promotions. We promote direct sales to business and individual
consumers on our e-commerce supply chain platform – “Fugu Online.” Further, we make online or offline bulk sales through
our agents and independent distributors. Prior to the launching of our supply chain platform, the majority of our sales had been made
through independent distributors. We believe our distribution network is still an important component of our hybrid sales model. The
agent and distributor sales model helps enhance the brand awareness of our products among end customers. Furthermore, we have achieved
a substantial portion of our sales through key customer channels. We have established long-term and stable cooperative relations with
certain large enterprises. We hold periodic offline promotions, offline anniversary activities, and offer loyalty rewards to key customers.
We initiate promotions to expand our customer base and build brand awareness. As we have multiple product lines, there are many opportunities
for cross-selling across our platform as we seek to introduce customers to all product offerings. We also believe our strong reputation
is a factor in retaining and attracting customers.
We
are on path to build a closed-loop industry supply chain system for our products. Through connecting upstream suppliers and downstream
enterprises, we have formed a supply chain network, broadened market penetration through the technology driven e-commerce platform and
services, and aligned third-party production, supply and marketing with distribution and sale to achieve cost reduction and efficiency.
9
With
our deeply rooted brand image, fast and efficient multi-channel sales model, precise consumer positioning, superior service experience,
and an online platform connecting suppliers, core enterprises, and customers in the food supply chain, we are well positioned to become
a competitive leader in the food supply chain market in China.
Corporate
History and Structure
FVTI
was incorporated under the laws of the State of Nevada on March 21, 2014 under the name Crypto-Services, Inc. The company was originally
formed with the purpose of providing users with up-to-date information on digital currencies. On September 22, 2016, the company amended
its articles of incorporation to change its name from “Crypto-Services, Inc.” to “Fortune Valley Treasures, Inc.”
On
April 11, 2018, FVTI entered into a share exchange agreement with DaXingHuaShang Investment Group Limited, a company incorporated under
the laws of the Republic of Seychelles (“DIGLS”), and its shareholders, Yumin Lin, Gaosheng Group Co., Ltd. and China Kaipeng
Group Co., Ltd, pursuant to which FVTI issued 15,000,000 shares of common stock (split-adjusted) to the shareholders of DIGLS in exchange
for 100% of the issued shares of DIGLS (the “Share Exchange”). Upon the consummation of the Share Exchange on April 19, 2018,
DIGLS became our wholly owned subsidiary.
DIGLS
is a holding company and owns all of the equity of DaXingHuaShang Investment (Hong Kong) Limited (“DILHK”), a private company
limited by shares formed under the laws of Hong Kong. DILHK owns 100% of the equity of Qianhai DaXingHuaShang Investment (Shenzhen) Co.,
Ltd. (“QHDX”), a wholly foreign owned enterprise organized under the laws of China, which, in turn, owns 100% of the equity
of FVT Supply Chain, an operating subsidiary.
On
March 1, 2019, FVTI entered into a share purchase agreement to acquire 100% of the shares of Jiujiu Group Stock Co., Ltd. (“JJGS”),
a company incorporated under the laws of the Republic of Seychelles, with the shareholders of JJGS in exchange for 5 shares of our common
stock (split-adjusted). Following the closing of the acquisition on March 1, 2019, JJGS became our wholly owned subsidiary. JJGS owns
all of the equity of Jiujiu (HK) Industry Limited (“JJHK”), a Hong Kong company limited by shares. JJHK owns 100% of the
equity of Jiujiu (Shenzhen) Industry Co., Ltd. (“JJSZ”), a PRC operating company engaged in retail and wholesale distribution
of alcohol beverage products.
On
July 13, 2019, FVTI and QHDX entered into an equity interest transfer agreement, which was amended on September 12, 2019, with the controlling
shareholder of Yunnan Makaweng Wine & Spirits Co., Ltd. (“Makaweng”), a PRC limited liability company engaged in the
business of distribution of wine and beer. Pursuant to the agreement, QHDX would purchase 51% of Makaweng’s equity interest from
the controlling shareholder of Makaweng in exchange for shares of FVTI common stock. On August 28, 2019, the registration of the transfer
of the 51% of equity interest of Makaweng to QHDX with local government agencies was completed. On December 3, 2020, QHDX and the controlling
shareholder of Makaweng entered into a share transfer agreement, pursuant to which the parties agreed that QHDX would transfer all of
the 51% of Makaweng equity interest back to the controlling shareholder. Upon the effectiveness of the agreement, QHDX no longer owned
an equity interest in Makaweng. FVTI has not issued any shares to the controlling shareholder and the control of Makaweng has never been
transferred to QHDX. However, the registration of the transfer of the 51% interest by QHDX to the controlling shareholder has not been
completed as of the date hereof.
On
June 22, 2020, FVTI and QHDX entered into a share purchase agreement with Dongguan Xixingdao Technology Co., Ltd. (“Xixingdao”),
a PRC company, and the two former shareholders of Xixingdao, who collectively owned all of the equity interest in Xixingdao. Xixingdao
is engaged in the business of drinking water distribution and delivery in Dongguan City, Guangdong Province. Pursuant to the agreement,
QHDX purchased 90% of Xixingdao’s equity interest from the sellers in exchange for 243,135 shares of FVTI’s common stock
(split-adjusted). We obtained the control of Xixingdao and Xixingdao became our subsidiary on August 31, 2020. The shares were issued
on December 28, 2020.
On
September 28, 2021, FVTI effected a one-for-twenty reverse stock split (referred to herein as “reverse split”) of the issued
and outstanding shares of common stock, $0.001 par value, by filing a Certificate of Change with the Secretary of State of the State
of Nevada. The reverse split became effective with FINRA and in the OTC marketplace on October 21, 2021 when the common stock began trading
on a split-adjusted basis. Prior to the reverse split, FVTI was authorized to issue 3,000,000,000 shares of common stock and there were
313,098,220 shares of common stock outstanding. As a result of the reverse split, FVTI is authorized to issue 150,000,000 shares of common
stock, and there are currently 15,655,038 shares of common stock outstanding. Unless otherwise stated, all shares and per share amounts
in this report have been retroactively adjusted to give effect to this reverse stock split.
Corporate
Structure
The
chart below depicts the corporate structure of the Company as of the date of this report.
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Business
Plan and Recent Development
Coronavirus
(COVID-19) Update
In
December 2019, a novel strain of coronavirus (COVID-19) was first identified in China and has since spread rapidly globally. The outbreak
of COVID-19 has resulted in quarantines, travel restrictions, and the temporary closure of stores and business facilities globally. In
March 2020, the World Health Organization declared the COVID-19 a pandemic. In 2020, COVID-19 had a material impact on our business,
financial condition, and results of operations. including, but not limited to, the following:
●
We
temporally closed our offices in early 2020, as required by relevant PRC regulatory authorities. Our offices were subsequently reopened
pursuant to local guidelines. In 2020, the pandemic caused disruptions in our operations and supply chains, which resulted in delays
in the shipment of products to certain of our customers.
●
A
large number of our employees were in mandatory self-quarantine and the entire business operations of the Company halted for over
a month from February to March 2020.
●
Our
customers were negatively impacted by the pandemic, which reduced the demand of our products. As a result, our revenue and income
were negatively impacted in the first half of 2020.
After
the second quarter of 2020, our business has returned to normal operations, although management assessed that our results of
operations had been negatively impacted for the 2021 and 2022 fiscal years. In 2022, the sporadic outbreaks of COVID-19 had material
impact on the industry in China. The government’s “zero-COVID” policy required, from time to time, quarantines,
rolling lockdowns, office closures and travel restrictions to control outbreaks in affected local areas. As a result of the COVID
control measures, we were unable to implement some of our business and marketing plans, and our operating results were negatively
affected by the sporadic COVID outbreaks and strict government response measures. In December 2022, the PRC government ended the
implementation of the “zero-COVID” policy and the overall market condition has shown improvement since then. However,
COVID-19 could adversely affect our business and results of operations in the future if any COVID resurgence causes significant
disruptions to our operations or the business of our supply chain, logistics and service providers. We cannot predict the severity
and duration of the impact from such resurgence, if any. If any new outbreak of COVID-19 is not effectively and timely controlled,
or if government responses to outbreaks or potential outbreaks are severe or long-lasting, our business operations and financial
condition may be materially and adversely affected as a result of the deteriorating market outlook, the slowdown in regional and
national economic growth, weakened liquidity and financial condition of our customers or other factors that we cannot foresee. Any
of these factors and other factors beyond our control could have an adverse effect on the overall business environment, cause
uncertainties in the regions where we conduct business, and could materially and adversely impact our business, financial condition
and results of operations.
Business
Plans
One
of our business development strategies is to extend our market share through acquiring quality businesses in the food and beverage industries,
in order to increase our customer base and supply channels, as well as to acquire more skilled employees and business connections in
the industries. We plan to further develop our online marketing platform and internal operation management system by engaging an external
IT company during 2024. In 2020, we successfully acquired Xixingdao, a drinking water distribution business. We expect to continue to
explore new opportunities to acquire additional quality and compatible businesses in our industries. Our management believes that successful
acquisitions will bring synergies to our business and enhance our shareholders’ value.
We
consider the following factors when evaluating quality acquisition targets: (i) costs involved in an acquisition; (ii) financial performance
of the target; (iii) the reputation of the target in its industry; (iv) the target’s existing customer base; (v) the target’s
supplier network; (vi) the expertise and experience of the target’s management and employees; and (vii) the inventory condition
of the target.
Our
industry and Market
We
obtained the industry and market data used throughout industry publications and research, studies and other similar third-party sources,
as well as our estimates based on such data. All of the market data and estimates used in this report involve a number of assumptions
and limitations, and you are cautioned not to give undue weight to such data and estimates. We believe that the data from these third-party
sources is reliable; however, we have not independently verified the data, besides our business and the industry which we are operating
is subject to a high degree of risk and uncertainties.
Growth
in food and beverage market in China
According
to China Economic Vision, a research and consulting company with the research coverage mainly in China, the growth rate of food and beverage
market in China reached 6.28% in 2018 and then declined to 4.40% in 2019. The decline was mainly due to the drop in demand of liquor
products and dairy products. In 2020, the COVID-19 pandemic led to a sharp decrease in the growth rate of the industry, the market reached
RMB4,590.2 billion, and a year-over-year (“YoY”) growth of 0.86%. The decrease in the growth rate was mainly due to the quarantine
measures implemented in some areas, store and office closures, lockdown and social gatherings restrictions to control the COVID-19 outbreaks
in China.
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Food
and Beverage Market Scale in China from 2016 to 2020
Source:
China Economic Vision
China
Economic Vision estimated that, with the orderly recovery of the overall economic and the upgrading of product consumption structure,
the food and beverage industry will develop favorably in the future, but the growth rate will slow down. The food and beverage market
in China is expected to reach RMB5608.8 billion by 2025, and a YoY growth of 3.45%.
Food
and Beverage Market Forecast in China from 2021 to 2025
Source:
China Economic Vision
Growth
of alcohol beverage market in China
In
2018, the growth rate of alcohol beverage market in China reached 10.68% driven by multiple factors, such as industrial restructure adjustment,
consumption upgrading, and the rapidly growth of the Baijiu (Chinese alcohol beverage) industry. In 2019, the growth rate dropped to
2.21% because the market returned to rationality which caused the decrease of Baijiu sales; the downtrend of domestic wine production
and sales; and the reduction of imported wines.
In
2020, the alcohol beverage products market scale in China reached RMB 859.6 billion, and the YoY negative growth of 0.22%. It was mainly
due to the city lockdown order and the prohibition of social gatherings.
12
Alcohol
Beverage Products Market in China from 2016 to 2020
Source:
China Economic Vision
China
Economic Vision estimated that, although the pandemic has brought uncertainties to the alcohol beverage products market, the trend of
raising quality standard of production for the alcohol beverage products market has never changed. Alcohol consumption has gradually
changed from basic consumption to personalized and diversified high-quality consumption. With the orderly recovery of the consumption
in China, the market will continue to develop steadily in the future. The alcohol beverage products market in China is expected to reach
997.8 billion in RMB by 2025, and a YoY growth of 2.24%.
Alcohol
Beverage Products Market Forecast in China from 2021 to 2025
Growth
of bottled water market in China
The
bottled water industry in China has a vigorous development in recent years. More household users have changed their drinking water habits
and demanded for high-quality drinking water, especially natural mineral water, which has been the major driver for the growth in bottled
water products (with natural mineral). The bottled water market in China reached RMB107.8 billion in 2019, with a YoY growth of 20.58%.
According
to China Economic Vision, a large number of companies, which were the main consumers of the bottled water market, stopped the operation
and production and reduced their use of bottled water the during the COVID-19 pandemic in 2020. In addition, to avoid the risk of spreading
the COVID-19, people are recommended to use the bottled water only without returning buckets and promoted to use one-time disposable
packaged water. These measures caused the decline in the demand for bottled water. The bottled water market in China reached RMB113.6
billion in 2020, and the YoY growth of 5.38%.
13
Bottled
Water Market in China from 2016 to 2020
Source:
China Economic Vision
Compared
with bottled water, disposable medium and large packaged water has better quality and consumption experience, and its cost is lower than
the bottled water, which is suitable for the household consumption. Based on China Economic Vision’s estimate, even with the gradual
replacement of disposable medium and large packaged water, it will have a limited impact on the bottled water market in the short term,
but the growth rate of bottled water market will slow down in the long run. The bottled water market in China is expected to reach RMB223.7
billion by 2025, and the YoY growth was 14.13%.
Bottled
Water Market Forecast in China from 2021 to 2025
Source:
China Economic Vision
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Our
Products
We
purchase, distribute and sell a wide range of beverage and foods through our supply chain online platform and offline sales channels.
We also develop some of the water products we distribute. We have offered the following four categories of food and beverage products:
Product
Category
Products
Number
of brands offered
Product
Sources
1.
Alcohol beverage
Wine
Liquor/Spirits
115
Europe
South
America
China
2.
Non-alcohol beverage
Bottled
Water
12
China
3.
Packaged staple foods
Condiments
and seasonings
10
China
4.
Household products
Water
purification system
Water
filtration
3
China
1.
Wine and Liquor Products
We
offer a variety of wine products including dry red wine, dry white wine, rose wine and sweet wine. Our liquor products include imported
liquor and domestically produced spirits. We currently sell 109 different types of wine, liquor and spirits products.
We
launched our brand “Falantu Art Winery,” with the goal to cultivate a wine-centered food and art culture, advocate healthy
living, and bring romance to people’s lives. Our supply chain brings together high-quality wines from most major French producing
regions and selected wine production countries. We forge alliance relationship with vineyards at French Burgundy (Bourgogne), Bordeaux
(Bordeaux), Chile’s Central Valley, Spanish wineries and other high-quality wine makers. To increase our market share, we have
set up multiple branches in Guangdong, China, to promote wine sale and wine culture to Chinese consumers.
2.
Bottled Water and Soft Beverage Products
Our
drinking water products we sell mainly include bottled water of different sizes. The sources of our bottled water are from tap water
or extracted groundwater. In addition to selling on our supply chain platform, these different brands of bottled water are available
at supermarkets, grocery stores, other E-commerce platforms, and through the manufacturer’s distributors.
15
We
currently sell 36 different brands of bottled water products. In response to consumer preferences, our water products are packaged in
individual containers of difference sizes, ranging from small single serving bottles of 380 milliliter to 750 milliliters, to medium-sized
jugs of 1.5 to 5 liter and large 15 to 19 liter carboys. Below are some of branded bottled water products that have generated large sales
volume on our supply chain platform.
3.
Pre-package Foods
Pre-packaged
foods include various brands of condiments and seasonings.
We
offer a variety of kitchen condiment products on the platform, and through multiple layers of screening, brands that are widely welcomed
by consumers in the Pearl River Delta region are selected.
4.
Household drinking water purification products
Xixingdao
sells a series drinking household water treatment systems and devices that improve water quality and healthy lifestyle. They include
whole house water purification systems and water filtration devices.
New
Products
We
are continuously seeking new and suitable brands of products for sales to enrich our product varieties. We have recently added several
new brands of wine and liquor products to our product portfolio. We aim to offer more high-quality wine and liquor products for our customers.
Providing a wide variety of wine and liquor products to the customers will continue to be our alcohol beverage segment operational strategies.
Our
Operations
We
have cultivated business relationships and achieved recognitions with different organizations over the years, which have improved our
business and management efficacy. Specifically, we have been collaborating with Shenzhen Institute of Tsinghua University since 2011,
who has been helping us develop an innovative management model, operating model and franchising model. We have been a member of Guangdong
Provincial Liquor Industry Association since 2011.
Our
wine and oil product operations are based in Humen Town, Dongguan City. We lease a six-floor building with a total floor area of 1,200
square meters. Our wine retail store is located on the first floor which we use exclusively as a retail store and for sample products
display. We use the remaining five floors as the Company’s conference room, offices and storage.
Our
water and condiments and seasoning product management office is also located in Humen Town, Dongguan City. We lease the building which
has over 1,300 square meters. It includes sales, customer service, warehouse, delivery and finance departments. We also maintain one
registered office for the subsidiary with lease term of three years. As of December 31, 2023, the Company has total three office spaces,
one warehouse and seventeen stores in PRC with remaining lease terms ranging from 6 months to 40 months.
Our
Supply Chain Operations
Our
supply chain system manages the entire process of product procurement, warehousing, distribution, logistics and delivery.
We
emphasize to provide products with high standard of food safety and quality, therefore we carefully select high quality products. We
conduct market research and supplier information review to select manufacturers and products, and carry out our own and third parties
sample testing on their products to ensure the product with high quality and safety. When we completed the selection process with satisfactory
results, we will sign a contact with the suppliers to purchase selected products from selected manufactures and seek to maintain a long-term
cooperation relationship to secure stable supply and quality control. To maintain the standard of food safety and quality, we conduct
sample checking on the products on a regular basis and evaluate the suppliers’ performance annually.
Our
Customers
We
have two major categories of customers: retailer customers and wholesale distributors. We also make direct sales to businesses and individual
consumers through our supply chain platform, online stores at major e-commerce platforms and offline sales. For the year ended December
31, 2023 and 2022, no customer accounted for 10% or more of our total revenue. We have generated income from a wider range of customers
for the years ended December 31, 2023 and 2022.
16
Competitive
Strength
Well
recognized brand
We
believe that our brand image and reputation give us a distinct competitive advantage among the food and beverage companies in Guangdong
Province and the Pearl Delta Region. Since the launch of our wine distribution business in 2011, we have demonstrated a strong brand
advantage in the food and beverage industry and become a well-recognized brand among consumers in the geographic areas in which we operate,
especially in Guangdong Province. In recent years, our offline sales mainly in Dongguan City, and online sales have covered major online
sales channels. With a greater brand influence and revenue growth, we are able to further strengthen our product procurement capacity.
Our growing business scale, increasingly diversified sales channels and reliable product supplies have further promoted our company’s
brand awareness and influence. The strength of our brands facilitates the organic growth of customer traffic on our platform, enhances
buyer loyalty and attracts more sellers to our platform.
Diversified
quality product portfolio
We
have built a diversified product portfolio spanning primarily from alcohol beverage and drinking water, to pre-packaged staple foods,
condiments, and household water purification devices and systems. A diversified product mix enables us to enhance our company’s
sales volume and market influence. We strive to create a one-stop shopping experience and become one of the first places for food shopping
for consumers.
We
independently manage the core links of the food and beverage industry supply chain and achieve product quality control through supplier
access, quality inspection and other measures. Leveraging our information technology capability, we utilize our information management
platform to effectively control all links in the industry chain to achieve the full traceability of product quality.
Efficient
product supply chain system
We
manage the entire process of product procurement, distribution, logistics, and delivery through our supply chain system. Our supply chain
e-commerce platform is our central control hub that is facilitated by logistics management to ensure product supply and quality management
to reinforce safety and quality assurance. We continuously strengthen cooperation with reputable suppliers to form a stable and long-term
relationship and optimize procurement costs while ensuring product quality. On product source, our supply planning team, based on the
sales history and trend forecasts of various channels, analyzes and forecasts sales and supply, formulate procurement plans, and improve
procurement efficiency. We also formulate a complete product quality control system to enhance product quality assurance. Through continuous
optimization and management of supply planning, logistics management and quality assurance, we have improved product procurement efficiency
and order management capabilities while ensuring high product quality.
Multi-channel
marketing and sales model
We
have established a multi-channel marketing and sales model consisting of e-commerce supply chain platform, social media, primarily WeChat,
distributor network, key customer channels, product displays at our brick and mortar stores, and community promotions. Our Fugu Online
platform not only identifies potential customers and market products and services to targeted groups based on data collected through
our information systems, it also serves as our O2O management platform, which can provide marketing services to traditional merchants.
Bulk sales through our agents and independent distributors help enhance the brand awareness of our products among end customers and collect
feedback for us to improve our product selection and management. Our key customer and large enterprise sales channels, online and offline
promotions, and community activities all offer loyalty rewards to key customers. Our brand reputation and cross-selling across our platform
further strengthen our ability to retain customers and drive revenue growth.
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Best
in class customer services management
As
a food industry enterprise, we have been focused on improving the consumer shopping experience since our establishment, have built a
customer-oriented corporate culture and best in class customer service capabilities. Combining with our own brand positioning, we promote
a corporate culture with a customer first mindset with the highest quality service as our purpose. We are committed to improving customer
satisfaction and loyalty. We improve the pre-sales and after-sales service system to enhance consumer stickiness. Further, we have established
a membership system to promote customer loyalty. We are able to conduct a more in-depth analysis of customer needs and historical buying
habits through the purchase tracking, which provides us with valuable information related to future product procurement and marketing
promotion.
Growth
Strategies
Diversify
our product portfolio and provide our customers with a wider range of choices
We
believe continuous expansion of our existing product portfolio and accommodation of evolving demand and customers’ preferences
will distinguish us from our competitors, while providing our customers with a wider range of choices will facilitate the broadening
of our customer base as well as reinforcing our market presence in wine industry.
Continue
to solidify our relationships with supply chain participants
We
intend to continue solidifying our relationship with our existing suppliers as well as identifying new suppliers. We intend to increase
our market share by diversifying our existing product portfolio and procuring products which we anticipate demand. We believe that our
strategic diversification will further complement our existing product portfolio, enhance our product mix and strengthen our market position
in the food and beverage industry in China.
Strengthen
our corporate image by increasing marketing and promotion efforts.
We
believe our brands and reputation are critical to our business development. To further enhance customer awareness of our brands, we will
continue our effective and targeted marketing efforts. This may include (i) placing mass media commercials, (ii) advertising in newspapers,
magazines, the internet, billboards and banners, and (iii) sponsoring programs. We also utilize innovative multimedia promotional channels
such as social media and mobile phone applications.
Attract,
motivate and retain high-quality talent.
Our
customer-oriented business philosophy emphases on delivering excellent customer service. We believe maintaining a positive working environment
will encourage better staff relations and talent retention, as well as enhancing the quality of our customer service by motivating staff.
In order to foster a work environment that attracts and inspires our people to achieve excellent performance, we seek to motivate and
retain valuable and talented staff by aligning compensation and remuneration with performance. As part of our continuing efforts to enhance
our customer service, we will also continue to enhance our employee training programs by developing our orientation program, coaching,
on-the-job training to enhance individual staff skills and knowledge of sales and marketing techniques, customer services, product information,
quality control and industry knowledge.
Seek
opportunities to acquire quality companies in the food and beverage industry for further development of our company.
One
of our key corporate strategies has been to expand our market share through acquiring quality businesses in the food and beverage industries,
in order to increase our customer base and supply channels, as well as to acquire more skilled employees and business connections in
the industries. We have previously successfully acquired Xixingdao, a drinking water distribution and delivery company. We expect to
continue to explore new opportunities to acquire additional quality and compatible businesses in our industries. Our management believes
that successful acquisitions will bring synergies to our business and increase long term value to our shareholders.
18
Expand
and explore additional services and products to enrich our one-stop services to our customers.
We
will continue to strive to provide our customers with the convenience of our one-stop shopping experience and a wide variety of unique,
quality products at reasonable and competitive prices. We believe this is one of the keys to differentiating ourselves from our competitors
in the food and beverage industry in China. To further strengthen our services, we will continue to refine our product related services
to our customers by enhancing our product consultation services, sourcing services, delivery services, and post-sale evaluation with
improved customer service and service options. With our continued expansion and dedication to exploring additional product related services
to amplify our one-stop services to our customers, we believe we can strengthen and maintain our position in the food and beverage industry
in China.
Permission
Required From the PRC Authorities With Respect To Operations And Securities Listing And Issuance
Permission
required for the Operations of Our PRC Subsidiaries
Our
PRC subsidiaries are required to obtain certain permits and licenses from the PRC government agencies to operate our business in China,
including: (a) business licenses, (b) food business licenses, and (c) Electronic Data Interchange License (“EDI”). In addition,
one of our PRC subsidiaries is subject to certain certification and registration requirements in connection with limited product import
and export operations.
We
conduct our business in China through our PRC subsidiaries. All of our PRC subsidiaries are required to obtain, and have obtained, the
required business licenses from the State Administration for Market Regulation (“SAMR”). The PRC Food Safety Law mandates
a licensing system for food production and trade and requires vendors engaging in food production or sale or catering services to obtain
a food business license in accordance with the applicable laws. Among our PRC subsidiaries, the following thirteen companies are required
to obtain food business licenses and have received such licenses pursuant to the PRC Food Safety Law: FVT Supply Chain, Xixingdao, Dongguan
City Fu La Tu Trade Co., Ltd. (“FLTT”), Dongguan City Fu Xin Gu Trade Co., Ltd. (“FXGT”), Dongguan City Fu Lai
Food Co., Ltd. (“FLFL”), Dongguan City Fu Xin Technology Co., Ltd. (“FXTL”), Dongguan City Fu Xiang Technology
Co., Ltd (“FGTL”), Dongguan City Fu Ji Food & Beverage Co., Ltd. (“FJFL”), Dongguan City Fu Yi Beverage Co.,
Ltd. (“FYBL”), Dongguan City Fu Jing Technology Co., Ltd. (“FJTL”), Dongguan City Fu Sheng Drinking Water Co.
Ltd. (“FSWL”), Dongguan City Fu Jia Drinking Water Co., Ltd. (“FJWL”), and Shenzhen Fu Jin Trading Technology
Co., Ltd. (“FJSTL”). Therefore, these thirteen subsidiaries have the required government permits to engage in food purchase
and sale activities. However, a food business license is not required for the sale of edible agricultural products and prepacked food.
Companies engaged in the sale of prepacked food must report to the food safety regulatory agencies of the local government for recordation.
Eight of our subsidiaries, Dongguan City Fu Zhi Gu Trade Co., Ltd. (“FZGT”), Dongguan City Chang Fu Trade Co., Ltd. (“CFT”),
Dongguan City La Tong Trade Co., Ltd. (“LTT”), Dongguan City Kai Fu Trade Co., Ltd. (“KFT”), Dongguan City Fu
Guan Healthy Industry Technology Co., Ltd. (“FGHL”), Dongguan City Fu Xi Drinking Water Co., Ltd. (“FXWL”), Dongguan
City Fu Li Trading Co., Ltd. (“FLTL”) and Dongguan City Fu Gu Supply Chain Group Co., Ltd. (“FGGC” or “FG
Supply Chain”), are subject to such reporting requirement and are in the process of completing the recordation procedure. Guangdong
provincial government has not issued detailed implementation rules, and as such, changes in rules and regulations may impose additional
requirements for our subsidiaries in China.
The
relevant PRC Telecommunications Regulations require a telecommunication service provider in China to obtain an operating license from
the Ministry of Industry and Information Technology, or MIIT, or its provincial counterparts, prior to commencement of operations. Our
subsidiary, FVT Supply Chain, engages in food, beverage and related product purchases and sales via its online platform. As a provider
of online data processing and transaction processing services, FVT Supply Chain is required to obtain an Electronic Data Interchange
(EDI) license and has obtained the EDI license. The relevant PRC regulations, including the Classification Catalogue of Telecommunications
Services, are still evolving, and there have been limited guidance and interpretation with respect to the scope of various types of telecommunication
services. We may be subject to additional license requirements if we further expand our online operations and services.
FVT
Supply Chain is subject to certain certification and registration requirements in connection with its limited product import and export
operations. FVT Supply Chain has applied and obtained the relevant certificates and government approvals, including the Record Registration
Form for Foreign Trade Business Operators, Customs Declaration Entity Registration Certificate, and Filing Form for Enterprises Applying
for Entry-Exit Inspection for the importing and exporting of certain categories of wines. If FVT Supply Chain is unable to obtain the
requisite certificates and approvals, the PRC Customs would not perform the Customs declaration, acceptance and release procedures, and
the limited product import and export operations conducted by FVT Supply Chain would be delayed, halted or otherwise materially adversely
affected.
19
In
addition, on November 14, 2021, the CAC published the Regulations of Network Data Security Management (Draft for Comments) (the “Draft
Regulations on Network Data Security Management”), which further regulate the internet data processing activities and emphasize
the supervision and management of network data security, and further stipulate the obligations of internet platform operators, such as
us, to establish a system for disclosure of platform rules, privacy policies and algorithmic strategies related to data. The draft regulations
require data processors to (i) adopt immediate remediation measures when finding that network products and services they use or provide
have security defects and vulnerabilities, or threaten national security or endanger public interest, and (ii) follow a series of detailed
requirements with respect to processing of personal information, management of important data and proposed overseas transfer of data.
As of the date of this report, the draft regulations have not been adopted and the final provisions are subject to changes. If the above
proposed regulations are adopted as proposed, based on our initial evaluation, while we have implemented some of the data security measures,
we would not be in full compliance with the new draft regulations. We are also still evaluating any additional necessary actions we should
take pursuant to the proposed regulations to satisfy the personal information protection and internet data security regulatory requirements.
Failure to comply with the effective cybersecurity, data privacy and internet data security regulatory requirements in a timely manner
may subject us to government enforcement actions and investigations, fines, penalties, suspension or disruption of our operations, among
other things.
On
December 28, 2021, the CAC, NDRC, and other government agencies jointly issued the final version of the Revised Measures for Cybersecurity
Review, or the Revised Cybersecurity Measures, which took effect on February 15, 2022 and replaced the previously issued Revised Measures
for Cybersecurity Review. Under the Revised Cybersecurity Measures, an “online platform operator” in possession of personal
data of more than one million users must apply for a cybersecurity review if it intends to list its securities on a foreign stock exchange.
The operators of critical information infrastructure purchasing network products and services, and the online platform operators (together
with the operators of critical information infrastructure, the “Operators”) carrying out data processing activities that
affect or may affect national security, shall conduct a cybersecurity review, and any online platform operator who controls more than
one million users’ personal information must go through a cybersecurity review by the cybersecurity review office if it seeks to
be listed in a foreign country. Pursuant to the Revised Cybersecurity Measures, we don’t believe we will be subject to the cybersecurity
review by the CAC, given that (i) we possess personal information of a relatively small number of users in our business operations as
of the date of this report, significantly less than the one million user threshold set for a data processing operator applying for listing
on a foreign exchange that is required to pass such cybersecurity review; and (ii) data processed in our business does not have a bearing
on national security and thus shall not be classified as core or important data by the authorities. We don’t believe that we are
an Operator within the meaning of the Revised Cybersecurity Measures, nor do we control more than one million users’ personal information,
and as such, we should not be required to apply for a cybersecurity review under the Revised Cybersecurity Measures. However, in view
of the fact that the Revised Cybersecurity Measures was released recently and there is a general lack of guidance and substantial uncertainties
exist with respect to their interpretation and implementation. For example, there is still no clear definition of “online platform
operator.” Whether the data processing activities carried out by traditional enterprises (such as food, medicine, manufacturing,
and merchandise sales enterprises) are subject to such review and the scope of the review remain to be further clarified by the regulatory
authorities in the subsequent implementation process.
With
regard to the current effective data security management regulations, we don’t believe that we are required to conduct data security
review for listing overseas. However, according to the Draft Regulations on Network Data Security Management, as an overseas listed company,
we will be required to conduct an annual data security review and to comply with the relevant reporting obligations. We have been closely
monitoring the development in the regulatory landscape in China, particularly regarding the requirement of approvals, including on a
retrospective basis, from the CSRC, the CAC or other PRC authorities with respect to securities issuances or overseas listing, as well
as regarding any annual data security review or other procedures that may be imposed on us. If any approval, review or other procedure
is in fact required, we cannot assure you that we will be able to obtain such approval or complete such review or other procedure timely
or at all. For any approval that we may be able to obtain, it could nevertheless be revoked and the terms of its issuance may impose
restrictions on our operations and offerings relating to our securities. The regulatory requirements with respect to cybersecurity and
data privacy are constantly evolving and can be subject to varying interpretations, and significant changes, resulting in uncertainties
about the scope of our responsibilities in that regard. Failure to comply with the cybersecurity and data privacy requirements in a timely
manner, or at all, may subject us to government enforcement actions and investigations, fines, penalties, suspension or disruption of
our operations, among other things. See “Risk Factors — Risks Related to Our Business and Industry — We may be unable
to obtain or renew required permits, licenses or approvals necessary for our business operations, and could be imposed with fines and
penalties for any violations of the license requirements”; “ Risk Factors — Risks Related to Doing Business
in China — The Chinese government may intervene or influence the operations of our PRC subsidiaries and exercise significant
oversight and discretion over the conduct of their business and may intervene in or influence their operations at any time, which could
result in a material change in operations of our PRC subsidiaries and/or the value of our common stock”; and “ Risk Factors
— Recent regulatory developments in China, including greater oversight and control by the CAC over data security, may subject
us to additional regulatory review, and any actions by the Chinese government to exert more oversight and control over foreign investment
in China-based issuers could significantly limit or completely hinder our ability to offer or continue to offer securities to investors
and cause the value of such securities to significantly decline or be worthless. ”
20
Permission
Required With Respect To Securities Listing And Issuance
We
are subject to PRC rules and regulations relating to overseas listing and securities offerings, and a substantial extension of the PRC
government’s oversight over our business operations or overseas listings may hinder our ability to offer or continue to offer our
securities. We believe that neither we nor our PRC subsidiaries are required to obtain any permission from the CSRC, the CAC, or any
other PRC authorities for us to issue securities to investors or to list our securities on overseas stock exchanges, such as the Nasdaq.
We have not submitted any application to the CSRC, the CAC or other PRC authorities for the approval of securities issuance, including
this offering, or the Nasdaq listing. As of the date of this report, we and our PRC subsidiaries have not received any inquiry, notice,
warning or objection in relation to our stock issuances or trading or Nasdaq listing from the CSRC, the CAC or any other PRC authorities.
We have been closely monitoring regulatory developments in China regarding any necessary approvals from the CSRC, the CAC or other PRC
governmental authorities required for securities offerings and overseas listings.
On
August 8, 2006, six PRC regulatory agencies, including the Ministry of Commerce, the State-owned Assets Supervision and Administration
Commission, the State Administration for Taxation, the State Administration for Industry and Commerce, CSRC and the State Administration
for Foreign Exchange (“SAFE”), jointly issued the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign
Investors (the “M&A Rule”), effective on September 8, 2006 and amended on June 22, 2009. The M&A Rule requires that
an offshore special purpose vehicle (“SPV”) formed for listing purposes and controlled directly or indirectly by Chinese
companies or individuals shall obtain the approval of the CSRC prior to the listing and trading of such SPV’s securities on an
overseas stock exchange. On September 21, 2006, the CSRC published procedures specifying documents and materials required to be submitted
to it by an SPV seeking CSRC approval of overseas listings. However, the provisions of the M&A Rule remain ambiguous as to the scope
and applicability of the CSRC approval requirement. The CSRC has not issued any definitive rule or interpretations. Based on the current
PRC law, rules and regulations, our Chinese legal counsel, Grandall Law Firm, is of the opinion that the M&A Rule and related regulations
do not require the Company or PRC subsidiaries to obtain prior approval from CSRC for the listing and trading of our shares on an overseas
securities market, given that our wholly foreign-owned enterprise subsidiaries were established by direct investment, rather than by
a merger with or an acquisition of any PRC domestic companies as defined under the M&A Rule. However, there remains uncertainty as
to how the M&A Rules will be interpreted or implemented, and the opinions of our PRC counsel are subject to any new laws, rules and
regulations or detailed implementations and interpretations in any form relating to the M&A Rules. We cannot assure you that the
relevant Chinese government agencies, including the CSRC, will reach the same conclusion.
On
July 6, 2021, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council
jointly issued the Opinions on Severely Cracking Down on Illegal Securities Activities According to Law, or the Opinions. The Opinions
emphasize the need to strengthen the administration over illegal securities activities and the supervision over overseas listings by
Chinese companies. Effective measures, such as promoting the construction of relevant regulatory systems, will be taken to address risks
and incidents of China-based companies that are listed overseas, cybersecurity issues, data privacy protection requirements and other
similar matters. As of the date of this report, no official guidance or related implementation rules have been issued, and our PRC counsel
is of the opinion that this offering does not constitute illegal securities activities under the Opinions. In addition, the Company has
obtained all requisite licenses and operational permits and none of our permits has been denied. Notwithstanding the forgoing, there
are still uncertainties as to how the Opinions will be interpreted and implemented by the relevant PRC governmental authorities.
21
In
addition, on December 28, 2021, the CAC, the National Development and Reform Commission (“NDRC”), and several other governmental
agencies jointly issued the Revised Cybersecurity Measures, which took effect on February 15, 2022. Under the Revised Cybersecurity Measures,
an “online platform operator” in possession of personal data of more than one million users must apply for a cybersecurity
review if it intends to list its securities on a foreign stock exchange. The operators of critical information infrastructure purchasing
network products and services, and the online platform operators (together with the operators of critical information infrastructure,
the “Operators”) carrying out data processing activities that affect or may affect national security, shall conduct a cybersecurity
review, and any online platform operator who controls more than one million users’ personal information must go through a cybersecurity
review by the cybersecurity review office if it seeks to be listed in a foreign country.
Further,
the CAC released the Draft Regulations on Network Data Security Management in November 2021 for public comments, which among other things,
stipulates that a data processor listed overseas must conduct an annual data security review by itself or by engaging a data security
service provider and submit the annual data security review report for a given year to the municipal cybersecurity department before
January 31 of the following year. If the Draft Regulations on Network Data Security Management are enacted in the current form, we, as
an overseas listed company, would be required to carry out an annual data security review and comply with the relevant reporting obligations.
Under
the data security regulations currently in effect, we don’t believe that we are required to conduct data security review for listing
overseas. However, according to the Draft Regulations on Network Data Security Management, as an overseas listed company, we would be
required to conduct an annual data security review and to comply with the relevant reporting obligations. We have been closely monitoring
the development in the regulatory landscape in China, particularly regarding the requirement of approvals, including on a retrospective
basis, from the CSRC, the CAC or other PRC authorities in relation to this offering, as well as regarding any annual data security review
or other procedures that may be imposed on us. If any approval, review or other procedure is in fact required, we cannot assure you that
we will be able to obtain such approval or complete such review or other procedure timely or at all. For any approval that we may be
able to obtain, it could nevertheless be revoked and the terms of its issuance may impose restrictions on our operations and/or securities
offerings. The PRC regulatory requirements with respect to cybersecurity and data security are constantly evolving and can be subject
to varying interpretations and significant changes, resulting in uncertainties about the scope of our responsibilities in that regard.
Failure to comply with these cybersecurity and data privacy requirements in a timely manner, or at all, may subject us to government
enforcement actions and investigations, fines, penalties, suspension or disruption of our operations, among other things.
On
December 24, 2021, the CSRC issued the Administrative Provisions of the State Council Regarding the Overseas Issuance and Listing of
Securities by Domestic Enterprises (the “Draft Administrative Provisions”) and the Measures for the Overseas Issuance of
Securities and Listing Record-Filings by Domestic Enterprises (Draft for Comments) (the “Draft Filing Measures”), collectively,
the Draft Overseas Listing Rules. The Draft Overseas Listing Rules require that companies applying for overseas securities issuance,
listing, and post-listing capital operations, including IPO, multi-listing, spin-off listing, SPAC, refinancing, issuance for asset acquisitions,
equity incentives, changes of control and certain other transactions, shall be subject to statutory procedures, such as filing and information
reporting requirement.
On
February 17, 2023, the CSRC issued the Trial Administrative Measures of Overseas Securities Offering and Listing by Domestic Enterprises,
or the Trial Measures, and five application guidelines (collectively, the “Overseas Listing Rules”), which became effective
on March 31, 2023. According to the Overseas Listing Rules, among other things, after making initial applications with overseas stock
markets for offerings or listings, all China-based companies shall file with the CSRC within three business days. Subsequent securities
offerings of an issuer in the same overseas market where it has previously offered and listed securities shall be filed with the CSRC
within three business days after the offering is completed. Subsequent securities offerings and listings of an issuer in other overseas
markets than where it has offered and listed shall be filed with the CSRC within three business days after the applications are made.
In addition, overseas offerings and listings are prohibited for such China-based companies when any of the following applies: (a) where
such securities offering and listing is explicitly prohibited by provisions in PRC laws, administrative regulations and relevant state
rules; (b) where the intended securities offering and listing may endanger national security as reviewed and determined by competent
authorities under the State Council in accordance with law; (c) where the domestic company intending to make the securities offering
and listing, or its controlling shareholders and the actual controller, have committed crimes such as corruption, bribery, embezzlement,
misappropriation of property or undermining the order of the socialist market economy during the latest three years; (d) where the domestic
company intending to make the securities offering and listing is suspected of committing crimes or major violations of laws and regulations,
and is under investigation according to law, and no conclusion has yet been made thereof; (e) where there are material ownership disputes
over equity held by the domestic company’s controlling shareholder or by other shareholders that are controlled by the controlling
shareholder and/or actual controller. The Overseas Listing Rules further stipulate that a fine between RMB 1 million and RMB 10 million
may be imposed if a company fails to fulfill the filing requirements with the CSRC or conducts an overseas offering or listing in violation
of the Overseas Listing Rules.
Overseas
offerings and listings subject to the Overseas Listing Rules include direct and indirect offerings and listings. Where an enterprise
whose principal business activities are conducted in PRC seeks to issue and list its shares in the name of an overseas enterprise based
on equity ownership, assets, income or other similar rights and interests of an PRC domestic enterprise, such activities are defined
as an indirect overseas offering and listing under the Overseas Listing Rules.
22
According
to the Notice on the Filing Management Arrangements for Overseas Offerings and Listings by Domestic Companies published by the CSRC on
February 17, 2023, existing listed companies are not required to make any filings until they conduct a new offering or financing transaction
in the future. A company is regarded as an existing listed company if it (a) has already completed overseas listing or offering, or (b)
has already obtained the approval for the offering or listing from overseas securities regulatory authorities or stock exchanges but
has not completed such offering or listing before the effective date of the Overseas Listing Rules and also completes the offering or
listing before September 30, 2023. On the effective date of the Overseas Listing Rules, PRC companies that have already submitted offering
and listing applications but have not yet obtained the approvals from overseas securities regulators or exchanges shall make filings
with the CSRC at a reasonable time before the completion of the offerings or listings. For those that have already obtained CSRC’s
approvals for overseas listings or offerings may continue their process without additional filings but shall make the filing pursuant
to the Overseas Listing Rules if they cannot complete the offering or listing before the expiration of the original approval from CSRC.
As
of the date of this report, the Overseas Listing Rules have not impacted our ability to conduct our business or trade our securities
at an overseas securities market. The listing of our shares on the Nasdaq and related securities offering should be deemed as an indirect
overseas offering and listing under the Overseas Listing Rules and therefore we are required to complete the filing procedures and submit
the relevant information to CSRC but no CSRC approval is required under the rules. However, there is uncertainty with respect to whether
we are required to obtain permissions from a governmental agency for our operations and/or listings.
If
the CSRC, CAC or any other governmental agency requires that we obtain their respective approval(s) for our securities issuances or overseas
listing, securities offerings would be delayed until we have obtained such approval. There is also the possibility that we may not be
able to obtain or maintain such approval or that we inadvertently concluded that such approval was not required. If we do not receive
or maintain required permissions or approvals, inadvertently conclude that such permissions or approvals are not required, or applicable
laws, regulations, or interpretations change and we are required to obtain such permissions or approvals in the future, we may face regulatory
actions, investigations, disruption of our subsidiaries’ operations, or other sanctions from the CSRC, CAC or other Chinese regulatory
authorities. These authorities may impose fines and penalties upon our subsidiaries’ operations in China, limit our operating privileges
in China, delay or restrict the repatriation of the proceeds from this offering into China, or take other actions that could have a material
adverse effect upon our business, financial condition, results of operations, reputation and prospects, as well as the trading price
of our common stock. The CSRC, CAC or other Chinese regulatory agencies may also take actions requiring us, or making it advisable for
us, to terminate this offering prior to closing. Any failure of us to fully comply with new or changed regulatory requirements may significantly
limit or completely hinder our ability to offer or continue to offer the common stock, causing significant disruption to our business
operations, severely damage our reputation, materially and adversely affect our financial condition and results of operations and cause
the common stock to significantly decline in value or become worthless. See “Risk Factor — “ The Chinese government
may intervene or influence our operations at any time, or may exert more control over offerings conducted overseas and/or foreign investment
in China-based issuers, which could result in a material change in our operations and/or the value of the securities we are registering
for sale”; “Risk Factor — The Chinese government may intervene or influence the operations of our PRC subsidiaries
and exercise significant oversight and discretion over the conduct of their business and may intervene in or influence their operations
at any time, which could result in a material change in operations of our PRC subsidiaries and/or the value of our common stock”;
and “Risk Factor — Recent regulatory developments in China, including greater oversight and control by the CAC over data
security, may subject us to additional regulatory review, and any actions by the Chinese government to exert more oversight and control
over foreign investment in China-based issuers could significantly limit or completely hinder our ability to offer or continue to offer
securities to investors and cause the value of such securities to significantly decline or be worthless.”
Marketing
and Sales
China
is a country with both an ancient wine tradition and a new and an emerging wine-consuming market. Wine production in China has thousands
of years of history. Today, China is also an emerging wine-producing nation in its own right with brands such as Great Wall, Changyu
and Dynasty. Local wines account for 80 percent of wine consumed in China. According to The International Wine and Spirit Record (the
“IWSR”), China is one of the fastest-growing wine markets in the world, with rising personal incomes driving an enhancement
of tastes and consumption levels. In 2017, the wine consumption per capita was only about 1.2 liters accounting for less than 1/3 of
the global total as well as 1/10 of the U.S. consumption. Therefore, we believe there are great potential for growth in the Chinese wine
market.
We
use a hybrid marketing model through our supply chain platform, social media (primarily WeChat), distributor network, key customer channels,
product displays at our physical stores, and community promotions.
We
promote direct sales to businesses and individual consumers on our e-commerce supply chain platform, “Fugu Online”. Fugu
Online platform identifies the customers ‘consumption habits and present relevant products to targeted customers through the information
system.
Fugu
Online also serves as our O2O management platform, which can provide marketing services to traditional merchants such as supermarkets,
retail stores, hotels and restaurants. Fugu Online provides weekly sales flyers, highlight our products offering and special deals.
Furthermore,
Fugu Online platform enable the users to become our suppliers which encourage suppliers initiatively to join us and enlarge our supplier
base. To ensure the safety and quality of food, we request the suppliers provide qualified certification for their products. We also
have our own supply chain system and quality control to verify the safety of product for our customers. Through the operation of online
platform, we diversify the product type on our platform and strengthen the customers’ confidence in our products.
We
also maintain a “Fugu Online” WeChat mini-program through which we include mobile coupons and customized offers based on
the user’s preferences. The WeChat platform serves a wide variety of business types of different sizes, such as B2C and B2B companies,
in addition to individual consumers.
23
The
following showcases the programming interfaces of our Fugu Online WeChat mini-program:
We
launched our Fugu Online on WeChat in April 2021. During the year of 2023, we recorded 531 sales orders through the Fugu Online
platform with an average sales amount of RMB15,000 per order. Although the Fugu Online platform is developed and launched since
April 2021, the sales amounts generated and the users (registered active consumers) are still in start-up status as the market
competitive with local online WeChat mini-program, and Pingduoduo (Nasdaq: PDD) etc., the operating data’s haven’t
reached our planning as it’s require more funds for promoting, advertising and developing.
We
make online or offline bulk sales through our agents and independent distributors. Prior to the launch of our supply chain platform,
the majority of sales had been made through independent distributors. We believe our distribution network is an important component of
our hybrid sales model because it utilizes the resources and personal connections among our independent distributors and their retail
customers. Such a sales model helps to enhance the brand awareness of our products among end-customers and collect feedbacks to improve
our merchandise selection process and management method.
Further,
we have achieved a substantial portion of sales through key customer channels. We have established long-term and stable cooperative relations
with certain large enterprises by carry out offline promotions, offline anniversary activities, and offer loyalty rewards to key customers.
We initiate promotions to expand our customer base and build brand awareness. As we have multiple product lines, there are many opportunities
for cross-selling across our platform as we seek to introduce customers to other offerings. We also believe our strong reputation is
a factor in retaining and attracting customers.
We
also seek to expand our sales into the international food supply chain markets and are in the process of establishing our online store
on the Amazon platform targeting the food supply and distribution markets outside of China. We engaged a third-party consultant to assist
with marketing and sales strategies to further increase our sales. In addition to other online sales channels, we also promote our product
sales on major e-commerce platforms in China, such as Tao.1688.com and Pinduoduo.
Competition
France
still dominates the Chinese wine market with a share of 48 per cent according to Euromonitor International. The best sales in
Chinese supermarkets are imported wines from RMB60-180, or approximately $9.00 - $27.00 per bottle. One major challenge is that Chinese
consumers switch from one brand to another rather quickly, exhibiting little brand loyalty. Online sales particularly enable the consumers
to source and purchase budget wines. Management believes that wineries will most benefit from growth in China will be those that demonstrate
patience, professional service while building brand awareness and a long-term strategy to develop the market with their Chinese partners.
For
our Company, there are two major competitors in our market, Aussino Liquor and ASC Fine Wines. These companies are well established,
more recognized and well accepted by consumers in China.
24
Food
and Beverage Supply Chains
We
compete with two types of food supply chain companies, including those carrying all-inclusive food products and those focusing on certain
categories of product offerings. Some of our major competitors in supply chain industry are ShuHai Supply Chain Solutions, Wujiu.com,
Meicai.com, Kuailujinhuo and Shenzhen Farmgirl Supply Chain.
ShuHai
Supply Chain Solutions provides comprehensive food supply chain services for food enterprises and retail customers. Shuhai has modern
cooling logistics centers, food processing factories and other operation bases. With its strengths in the areas of clean vegetable production
industry standardization, Shuhai is recognized by the industry and customers as a benchmark enterprise in the food supply chain industry.
Wajiu.com
is a subsidiary of Beijing Wajiu E-Commerce Co., Ltd., a cross-border B2B trading website for beverages. It operates a B2B platform for
foreign wineries and China domestic wine distribution channels based on an “overseas direct procurement + cross-border supply chain
+ warehousing lo business is to connect the upstream global winery suppliers with the downstream Chinese and foreign small and medium
wholesalers and retailers.
Meicai.com
is an F2B (farm-to-business) fresh produce supply chain company providing one-stop food ingredient procurement services to restaurants
throughout China. Built on a self-serving model and a cooling logistics network, the company provides restaurants with an all-category
raw material and ingredient procurement service. It shortens the circulation of agricultural products, reduces prices from the source
to the end user, lower the supply chain costs of merchants, and reduces the risk of farmers’ losses.
Kuailujinhuo
is a matching platform that provides catering merchants with the purchase service with regards to rice, noodles, grains, edible oils,
tableware, tissues and other commodities. Kuailu cooperates with local warehousing companies to utilize their warehousing facilities.
The suppliers deliver merchandise to the front-end warehouse, and after sorting and loading the order, they cooperate with local logistics
or distribution service providers to deliver the orders to the restaurant.
Founded
in December 2014, Shenzhen Farmgirl Supply Chain is a nationwide agricultural B2B trading platform. Mainly serving Shenzhen and Guangzhou,
its main products include vegetables, fruits, meat, frozen products, aquatic seafood, dry foods and seasoning ingredients. It h marketing
teams, and cooperates with food production bases and large wholesale markets to ensure the quality of the vegetables exported.
Cash
Flows, Dividends and Other Asset Transfers between the U.S. Holding Company and Our Subsidiaries
Cash
may be transferred within our organization in the following manners: (i) we may transfer funds to our PRC subsidiaries by way of capital
contributions or loans, through intermediate holding companies, such as our Hong Kong subsidiaries; (ii) we or our intermediate holding
companies may provide loans to our PRC operating subsidiaries directly and vice versa; and (iii) our PRC subsidiaries may make dividends
or other distributions to us through our intermediate holding subsidiaries.
We
are a holding company with no material operations of our own and do not generate any revenue. We currently conduct substantially all
of our operations through our PRC operating subsidiaries, QHDX and Xixingdao, and their subsidiaries. We are permitted under PRC laws
and regulations to provide funding to PRC subsidiaries through loans or capital contributions, only if we satisfy the applicable PRC
government registration and approval requirements. Any loans from us or our holding subsidiaries outside of China to our PRC subsidiaries,
which are treated as FIEs under PRC law, are subject to PRC regulations and foreign exchange loan registration requirements.
25
Under
Nevada law, we may pay dividends to our shareholders subject to our ability to service our debts as they become due and provided that
our assets will exceed our liabilities after the payment of such dividends. As a holding company, we may rely on dividends and other
distributions on equity paid by our subsidiaries for our cash and liquidity requirements, including funds necessary to pay dividends
and other cash distributions to our shareholders or investors, or service any debt we may incur outside of China and pay our expenses.
If any of our subsidiaries incurs debt on its own behalf in the future, the instruments governing such debt may restrict their ability
to pay dividends to us. To the extent cash or assets in the business is in the PRC or Hong Kong or a PRC or Hong King subsidiary, the
cash or assets may not be available to fund operations or for other use outside of the PRC or Hong Kong due to interventions in or the
imposition of restrictions and limitations on our or our subsidiaries’ ability by the PRC government to transfer cash or assets.
Under the PRC laws and regulations, our PRC subsidiaries may pay dividends only out of their respective accumulated after-tax profits
as determined in accordance with PRC accounting standards and regulations. In addition, each of our PRC subsidiaries is required to set
aside at least 10% of its accumulated after-tax profits each year, after making up for previous year’s accumulated losses, to fund
certain statutory reserve funds, until the aggregate amount of such funds reaches 50% of its registered capital. At its discretion, a
subsidiary may allocate a portion of its after-tax profits based on PRC accounting standards to discretional funds. These reserve funds
and discretional funds are prohibited from being distributed to their shareholders as dividends. As of the date of this report, there
are no restrictions or limitations imposed by the Hong Kong government on the transfer of capital within, into and out of Hong Kong (including
funds from Hong Kong to the PRC), except for transfer of funds involving money laundering and criminal activities.
Remittance
of funds by our subsidiaries out of China is subject to examination by the banks designated by SAFE and declaration and payment of withholding
tax. Cash dividends, if any, on our common stock will be paid in U.S. dollars. The PRC government also imposes restrictions on the conversion
of RMB into foreign currencies and the remittance of currencies out of the PRC. Foreign exchange transactions under the capital account
remain subject to limitations and require approvals from, or registration with, SAFE and other relevant PRC governmental authorities.
As such, we may experience difficulties in completing the administrative procedures necessary to obtain and remit foreign currency for
the payment of dividends from our profits, if any. In addition, there can be no assurance that the PRC government will not intervene
or impose additional restrictions on our ability to transfer cash or assets within our organization or to foreign investors, which could
result in an inability or prohibition on making transfers or distributions outside of PRC, which may adversely affect our business, financial
condition and results of operations.
If
we are deemed by the PRC tax authorities as a PRC tax resident enterprise for tax purposes, any dividends we pay to our non-PRC resident
shareholders and gains received by our non-PRC stockholders from sale of our shares may be regarded as China-sourced income and as a
result, may be subject to PRC withholding tax at a rate of up to 10.0%. Pursuant to the Arrangement between Mainland China and the Hong
Kong Special Administrative Region for the Avoidance of Double Taxation and Tax Evasion on Income, or the Double Tax Avoidance Arrangement,
the 10% withholding tax rate may be reduced to 5% if a Hong Kong resident enterprise owns no less than 25% of a PRC entity. However,
the 5% withholding tax rate does not automatically apply and certain requirements must be satisfied, including, without limitation, that
(a) the Hong Kong entity must be the beneficial owner of the relevant dividends; and (b) the Hong Kong entity must directly hold no less
than 25% share ownership in the PRC entity during the 12 consecutive months preceding its receipt of the dividends. In practice, a Hong
Kong entity must obtain a tax resident certificate from the Hong Kong tax authority to apply for the 5% lower PRC withholding tax rate.
As the Hong Kong tax authority will issue such a tax resident certificate on a case-by-case basis, we cannot be certain that we will
be able to obtain the tax resident certificate from the relevant Hong Kong tax authority and enjoy the preferential withholding tax rate
of 5% under the Double Taxation Arrangement with respect to any dividends to be paid by our WFOE, QHDX, to our Hong Kong subsidiary.
Our WFOE currently does not have any plan to declare and pay dividends, and we have not applied for the tax resident certificate from
the relevant Hong Kong tax authority. Our Hong Kong subsidiary will apply for the tax resident certificate when our WFOE plans to declare
and pay dividends.
26
The
following discussions illustrate taxes we would hypothetically be required to pay in China, assuming that: (i) our PRC subsidiaries have
taxable earnings, and (ii) they determine to pay dividends in the future:
Taxation Scenario Statutory Tax and Standard Rates
Hypothetical pre-tax earnings
100 %
Tax on earnings at statutory rate of 25% (2)
(25 )%
Net earnings available for distribution
75 %
Withholding tax at standard rate of 10% (3)
(7.5 )%
Net distribution to Parent/Shareholders
67.5 %
Notes:
(1)
For
purposes of this example, the tax calculation has been simplified. The hypothetical book pre-tax earnings amount, not considering
timing differences, is assumed to equal taxable income in China. For income tax purposes, our PRC subsidiaries file income tax returns
on a separate company basis.
(2)
All
of our PRC subsidiaries qualify for the preferential income tax rate of 5% for small-scale and low-profit enterprises in China. However,
such rates are subject to qualification, are temporary in nature, and may not be available in the future when distributions are paid.
For purposes of this hypothetical example, the table above reflects a maximum tax scenario under which the full statutory rate would
be effective.
(3)
The
PRC Enterprise Income Tax Law imposes a withholding income tax of 10% on dividends distributed by a foreign invested enterprise,
or FIE, to its immediate holding company outside of China. Pursuant to the Arrangement between Mainland China and the Hong Kong Special
Administrative Region for the Avoidance of Double Taxation and Tax Evasion on Income, or the Double Tax Avoidance Arrangement, a
lower withholding income tax rate of 5% is applied, subject to a qualification review at the time of the distribution. For purposes
of this hypothetical example, the table above assumes a maximum tax scenario under which the full withholding tax would be applied.
As
of the date of this report, we have not made any cash transfers, capital contributions or loans to any of our subsidiaries. Any loans
from us or our holding subsidiaries outside of China to our PRC subsidiaries, which are treated as FIEs under PRC law, are subject to
PRC regulations and foreign exchange loan registrations. Such loans to our FIE subsidiaries to finance their activities must be registered
with the SAFE, or its local counterparts, or filed with SAFE in its information system. Funds are transferred among our PRC subsidiaries
for working capital purposes, primarily between our WFOE subsidiary, QHDX, and our operating subsidiaries. As advised by our PRC counsel,
PRC laws and regulations, as well as judicial interpretations thereof, do not prohibit using cash generated from one subsidiary to fund
another subsidiary’s operations by way of short-term interest free loans. The transfer of funds among our subsidiaries are subject
to the Provisions of the Supreme People’s Court on Several Issues Concerning the Application of Law in the Trial of Private Lending
Cases (2020 Revision, the “Provisions on Private Lending Cases”) issued on August 20, 2020, which are applicable to financing
activities among individuals, legal entities and unincorporated organizations. We have not been notified of any other restriction which
could limit our PRC subsidiaries’ ability to transfer cash to other PRC subsidiaries. In addition, QHDX has maintained cash management
policies which dictate the corporate approvals and procedure with respect to cash transfers with other PRC subsidiaries. QHDX conducts
review and management of its subsidiaries’ cash transfers and reports to its board of directors. The funds are transferred among
our PRC subsidiaries mainly for two purposes, including capital injections for working capital and intercompany advances. For capital
injections, funds are transferred based on shareholders’ resolutions and related corporate approval documents. Intercompany advances
are mainly for short term borrowings between our subsidiaries. Once the borrowing subsidiary has a surplus, it will repay the funds to
its WFOE shareholder or other PRC subsidiaries. All cash transfer requests must be (a) first reported to and reviewed by the head of
the Finance/Accounting Department at QHDX and the relevant PRC subsidiary’s chief executive officer, and (b) then be approved by
the Chief Financial Officer and Chairman of QHDX. If the transfer amount is material, the transfer must be approved by all directors
of QHDX. Other than QHDX, neither us nor other subsidiaries have cash management policies dictating how funds are transfer, provided
each entity must comply with applicable law or regulations with respect to transfer of funds, dividends and distributions. In the future,
cash proceeds raised from overseas financing activities, including this offering, may be transferred by us to our Hong Kong subsidiaries
and PRC subsidiaries via capital contributions or shareholder loans.
27
The
following table describes transfers among us and our subsidiaries made during the periods presented:
For the years ended December 31
2023
2022
RMB
RMB
Capital contributions from us to our offshore subsidiaries (1)
-
-
Loans from us to our offshore subsidiaries
-
-
Capital contributions from our offshore subsidiaries or WFOEs to PRC operating subsidiaries
323,000
248,500
Loans from our WFOEs to PRC operating subsidiaries
1,763,700
2,249,400
Loans from PRC operating subsidiaries to our WFOEs
9,008,994
7,007,710
Other amounts paid by WFOEs to our offshore subsidiaries (2)
-
Other amounts paid by PRC operating subsidiaries to WFOEs (3)
-
86,324
Other amounts paid by WFOEs to our PRC operating subsidiaries (4)
424,874
1,055,345
Other amounts paid by our WFOE on our behalf (5)
2,426,020
5,747,738
(1)
“Offshore
subsidiaries” refer to all of our subsidiaries except our PRC subsidiaries.
(2)
Cash
paid by one of our WFOEs to our Hong Kong subsidiaries for expenses.
(3)
Cash
paid by one of PRC operating subsidiaries to one of our WFOEs for sales of goods.
(4)
Cash
paid by one of our WFOEs to one of our PRC operating subsidiaries for purchases.
(5)
Our
PRC subsidiary, QHDX, paid fees and expense on our behalf via a related party as a result of PRC law restrictions on foreign exchange
and restrictions on cash transfers outside of China. During the fiscal years ended December 31, 2023 and 2022, the related party
paid for our professional fees and expenses in USD, and QHDX transferred cash in Renminbi to the related party. The cash flows of
these activities were reflected in operating or financing activities in our consolidated statements of cash flows based on the nature
and timing of cash flows.
As
of the date of this report, none of our subsidiaries have made any dividends or other distributions to us or their respective shareholders,
nor have we ever made a dividend or distribution to our shareholders. Our PRC subsidiaries presently intend to retain all earnings to
fund their operations and business expansions.
Regulations
We
operate our business in China under a legal regime consisting of the National People’s Congress, which is the country’s highest
legislative body; the State Council, which is the highest authority of the executive branch of the PRC central government; and several
ministries and agencies under its authority, including the Ministry of Industry and Information Technology, State Administration for
Industry & Commerce, State Administration of Taxation and their respective local offices. This section summarizes the principal PRC
regulations related to our business.
28
Regulations
Relating to Food Business Operations
The
PRC laws and regulations governing food business activities and operations primarily consist of the Food Safety Law of the PRC, effective
as of April 29, 2021 (the “Food Safety Law”); the Regulations on the Implementation of the Food Safety Law, effective as
of December 1, 2019 (the “Food Safety Regulations”); the Product Quality Law, effective as of December 29, 2018; the Administrative
Measures for Food Recalls, as amended in October 23, 2020; the Special Rules of the State Council on Strengthening the Supervision and
Management of the Safety of Food and Other Products, effective as of July 26, 2007; the Administrative Measures for Food Distribution
Licensing, effective as of November 17, 2017; and the Law of the People’s Republic of China on the Protection of Consumer Rights
and Interests, effective as of November 17, 2017. Other laws and regulations relevant to our business include, among others, the E-Commerce
Law of the People’s Republic of China, effective as of January 1, 2019; the Law of the People’s Republic of China on Import
and Export Commodity Inspection, effective as of April 29, 2021; Foreign Trade Law of the People’s Republic of China, effective
as of November 7, 2016; and Measures of the People’s Republic of China for the Administration of Safety of Imported and Exported
Food, effective as of January 1, 2022.
The
Food Safety Law of the People’s Republic of China, as most recently amended and effective on April 29, 2021, governs activities
with respect to food manufacturing and processing (hereinafter referred to as “food manufacturing”) and circulation of foods
and food and beverage services (hereinafter referred to as “food business operations”). the PRC adopts a system of supervision,
monitoring and appraisal on the food safety risks, compulsory adoption of food safety standards. To engage in food production, sale or
catering services, the business operators shall obtain a license in accordance with the laws and regulations. However, the sale of edible
agricultural products and the sale of pre-packaged food only are not subject to a permit. The sale of prepacked food shall be reported
to the food safety regulatory department of the local government at or above the county level for recordation. As the date of this report,
all of our PRC subsidiaries have obtained the required business licenses from the SAMR, and thirteen of our PRC subsidiaries are required
to obtain food business licenses and have received such licenses pursuant to the Food Safety Law. Therefore, these subsidiaries are qualified
to engage in food purchase and sale activities. Four of our subsidiaries are subject to the reporting requirement but have not completed
the required recordation procedure. We intend to fully comply with such recordation requirement as soon as practicable. Guangdong provincial
government has not issued detailed implementation rules, and as such, changes in rules and regulations may impose additional requirements
for our subsidiaries in China.
29
Regulation
on the Implementation of the Food Safety Law stipulate that, food manufacturers purchasing food ingredients, food additives and food-related
products shall check the supplier’s license and product quality certificate; and inspect food ingredients without a product quality
certificate pursuant to food safety standards; and shall not purchase or use food ingredients, food additives and food-related products
which do not comply with food safety standards. In the contracts we signed with the suppliers, we require them to provide a laboratory
qualification report on the products issued by authoritative institutions at the time when the product is delivered to certify product
quality. The contract provides that the supplier shall bear the responsibility for product quality and safety. We strictly control the
safety of the food purchased.
With
a view to strengthening the administration of food production and operation, reducing and avoiding the harm of unsafe food so as to ensure
the health and life safety of the general public, the Administrative Measures for Food Recalls are formulated according to the Food Safety
Law of the People’s Republic of China and its implementation regulations. The food manufacturing is exposed to the foodstuffs recall
system, food manufacturers shall, upon discovery that the foodstuffs manufactured do not comply with food safety standards or based on
the evidence that the foodstuffs may endanger human health, forthwith cease manufacturing, recall foodstuffs from the market, notify
the relevant food business operators and consumers, and record information of the recall and notification. Where the food manufacturer
or business operator failed to recall foodstuffs or cease business operation pursuant to the provisions of this Article, the food safety
supervision and administration department of the local government may order the food manufacturer or business operator to recall foods
or cease business operations. We have not had an emergency food recall.
The
Standing Committee of the National People’s Congress promulgated the Product Quality Law of the PRC, released and effective on
December 29, 2018, which provides the producers and sellers should bear liability for product quality. Pursuant to the Regulations on
the Implementation of the Food Safety Law, issued on October 11, 2019, and effective on December 1, 2019, as a food seller, we should
abide by the Product Quality Law, which stipulates product quality liability and obligations of food sellers. Sellers shall adopt measures
to maintain the quality of products sold, and shall not counterfeit or imitate quality marks such as certification marks, shall not adulterate
or mix improper elements with the products, shall not use fake products as genuine products or products of poor quality as high quality
products, shall not falsify the place of origin of products and shall not falsify or imitate the name or address of another factory,
among other things.
If
a product does not comply with the national or industry standards for the protection of health or personal safety or the safety of property,
the product manufacturer or seller will be ordered to cease their production or sale. Products that have been illegally produced or sold
shall be confiscated. A fine shall be imposed equal to an amount greater than the value of the products that have been illegally produced
or sold (hereafter including products already sold and goods not yet sold) but less than three (3) times the value of the products; where
there is illegal income, the illegal income shall be confiscated; where the circumstances are serious, the business license shall be
revoked; where the case constitutes a crime, criminal liability shall be pursued in accordance with law.
In
the case of damage to consumers due to defects in the product, the Product Quality Law of the PRC stipulates the corresponding responsible
party. If a defect in a product causes physical injury or damage to third party property, the party which was injured or incurred damage
may claim compensation against the producer or may claim compensation against the seller. If the producer of the product is liable and
compensation is made by the seller of the product, the seller of the product shall have the right of recovery against the producer of
the product; if the seller of the product is liable and compensation is made by the producer of the product, the producer of the product
shall have the right of recovery against the seller of the product. Where a product is defective due to a mistake made by the seller
and such defect causes physical injury or damage to third party property, the seller shall bear liability for compensation. If a seller
is unable to identify the producer of a defective product and is also unable to identify the supplier thereof, the seller shall bear
liability for compensation. All the products we sell are sourced from upstream suppliers. In the event that we are held liable for product
defects as a seller, we have the right to recover compensation or damages paid to consumers from the supplier in accordance with applicable
law.
30
Special
Rules of the State Council on Strengthening the Supervision and Management of the Safety of Food and Other Products were promulgated
and came into force on July 26, 2007. The products as mentioned in these Rules shall include edible agricultural products, and other
products related to the human health and life safety, in addition to food. A business operator shall be responsible for the safety of
products sold by it, and shall not sell products that do not conform to the statutory requirements. A seller must establish and implement
a product supply inspection and acceptance system, examine the business qualifications of suppliers, verify the certificates of qualified
products and product labels, and establish a product supply account to truly record the names, specifications, quantities, suppliers
and their contacts, time of supply of products. The product supply account and sale account shall be kept for at least two years. By
the production lot of products, a seller shall ask for an inspection report issued by an inspection agency in conformity with the statutory
conditions or a photocopy of an inspection report signed or sealed by the suppler from the supplier; and where such an inspection report
or a photocopy of an inspection report cannot be provided, the products shall not be sold.
Measures
for the Supervision and Administration of the Sanitation of Domestic Drinking Water shall apply to the supervision and administration
of the sanitation of central water supply and secondary water supply entities and products involving the sanitation and safety of drinking
water. The PRC adopts a sanitary licensing system for products involving the sanitation and safety of drinking water. The entities and
individuals that produce products involving the sanitation and safety of drinking water shall apply for the sanitary licensing approval
documents for their products to the competent departments of health and family planning of governments as required, and may not produce
or sell those products until they have obtained the approval documents. No entity or individual may produce, sell or use the products
as mentioned in the preceding paragraph without approval documents. Products involving the sanitation and safety of drinking water shall
be subject to sanitation and safety evaluation in accordance with relevant provisions and shall conform to the requirements of sanitary
standards and specifications. Products involving the sanitation and safety of drinking water that are produced by using new materials,
new processes and new chemical substances shall obtain the sanitary licensing approval documents issued by the competent department of
health and family planning of the State Council; and products involving the sanitation and safety of drinking water other than those
produced by using new materials, new processes and new chemical substances shall obtain the sanitary licensing approval documents issued
by the competent departments of health and family planning of the provincial people’s governments.
E-Commerce
Law of the People’s Republic of China was promulgated on August 31, 2018 and came into force on January 1, 2019. “E-commerce
businesses” means natural persons, legal persons or organizations without the status of legal person that engage in the business
activities of selling commodities, or providing services, through the Internet or any other information network, including e-commerce
platform businesses, in-platform businesses, and e-commerce businesses that sell commodities or provide services through a self-built
website or any other network services. “E-commerce platform business” means a legal person, or an organization without the
status of legal person, which, in e-commerce, provides both or multiple parties to trading with services We are both an e-commerce businesses
and an e-commerce platform business. E-commerce business operators shall complete market entity registration formalities pursuant to
the law, except for individuals selling self-produced agricultural products and home-made handicraft products, and individuals using
their own skills to engage in convenient labor activities and sporadic small transactions for which licensing is not required, as well
as e-commerce business operators who are not required to register pursuant to the laws and administrative regulations. The E-commerce
platform businesses are required to develop commodities and service quality assurance mechanism favorable to e-commerce development and
protection of consumer rights and interests. As an e-commerce business, we shall sell commodities or provide services meeting the requirements
for guaranteeing personal and property safety and for environmental protection and shall not sell or provide commodities or services
the trading of which is prohibited by any law or administrative regulation. As an e-commerce platform business, we shall request a business
applying for selling commodities or providing services in our platform to submit authentic information including its identity, address,
contact information, and administrative licensing, make verification and registration, establish a register, and make regular updates
and verification, submit the identity information of in-platform businesses to the administrative authorities and taxation authorities,
and remind a business that has not made market participant registration to make registration as legally required.
31
The
Consumer Rights and Interests Protection Law of the PRC, or the Consumer Protection Law, promulgated on October 31, 1993 and most recently
amended on October 25, 2013 (effective as of March 15, 2014), provides that consumers shall be entitled to the protection of their personal
safety and property security at the time of purchase and use of goods and receipt of services. Consumers shall have the right to require
that the goods and services provided by business operators satisfy the requirements for protection of consumers’ personal safety
and property security. Consumers shall be entitled to the knowledge of actual information of the goods they purchase or use and the services
they receive. Consumers shall have the right to require business operators to provide, based on different situations of the goods or
services, the relevant information pertaining to the price, place of manufacturing, manufacturer, purpose, function, specifications,
grade, main ingredients, manufacturing date, shelf life, inspection certificate, user manual, after-sale services of goods or the contents,
specifications and fees and charges of services, etc. In the sales contract, we guarantee the specifications, quality and safety, origin
and price of the products consistent with the contract.
The
Law sets out the obligations of business operators and the rights and interests of the customers. For example, business operators must
guarantee the quality, function, usage, term of validity, personal or property safety requirement of the goods and services and provide
customers with authentic information about the goods and services. Consumer whose legitimate rights and interests are harmed in the purchase
of goods or receipt of services rendered through an online trading platform may seek compensation from the seller or the service provider.
Additionally,
Internet information service providers, under the Civil Code of the PRC, which became effective on January 1, 2021, shall bear tortious
liabilities in the event they infringe upon other person’s rights and interests due to providing false or inaccurate content through
the internet. Where an internet service provider conducts tortious acts through internet services, the infringed person has the right
to request the internet service provider take necessary actions such as deleting contents, screening and de-linking. Failing to take
necessary actions after being informed, the internet service provider will be subject to its liabilities with regard to the additional
damages incurred. Where an internet service provider knows that an internet user is infringing upon other persons’ rights and interests
through its internet service but fails to take necessary actions, it is jointly and severally liable with the internet user.
Regulations
Relating to M&A Rules and Overseas Listings
On
August 8, 2006, six PRC regulatory agencies, including the China Securities Regulatory Commission, or the CSRC, adopted the Regulations
on Mergers of Domestic Enterprises by Foreign Investors, or the M&A Rules, which became effective on September 8, 2006 and was amended
on June 22, 2009. Foreign investors shall comply with the M&A Rules when they purchase equity interests of a domestic company or
subscribe the increased capital of a domestic company, thus changing the nature of the domestic company into a foreign-invested enterprise;
or when the foreign investors establish a foreign-invested enterprise in the PRC, purchase the assets of a domestic company and operate
the assets; or when the foreign investors purchase the asset of a domestic company, establish a foreign-invested enterprise by injecting
such assets and operate the assets. The M&A Rules purport, among other things, to require offshore special purpose vehicles formed
for overseas listing purposes through acquisitions of PRC domestic companies and controlled by PRC companies or individuals, to obtain
the approval of the CSRC prior to publicly listing their securities on an overseas stock exchange.
According
to the Anti-Monopoly Law which took effect as at August 1, 2008, where the concentration of business operators reaches the filing thresholds
stipulated by the State Council, business operators shall file a declaration with the SAMR, and no concentration shall be implemented
until the SAMR clears the anti-monopoly filing. Pursuant to the Notice of the General Office of the State Council on the Establishment
of the Security Review System for Mergers and Acquisitions of Domestic Enterprises by Foreign Investors and the Security Review Rules
issued by the General Office of the State Council on February 3, 2011 and became effective on March 3, 2011, mergers and acquisitions
by foreign investors that raise “national defense and security” concerns, and mergers and acquisitions through which foreign
investors may acquire de facto control over domestic enterprises that raise “national security” concerns, are subject to
strict review by the PRC government authorities. On August 25, 2011, the MOFCOM issued the Provisions of the Ministry of Commerce for
the Implementation of the Security Review System for Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, which provides
that if a foreign investor’s merger or acquisition of a domestic enterprise falls within the scope of security review specified
in the Notice of the General Office of the State Council on the Establishment of the Security Review System for Mergers and Acquisitions
of Domestic Enterprises by Foreign Investors, the foreign investor shall file an application with MOFCOM for security review. Whether
a foreign investor’s merger or acquisition of a domestic enterprise falls within the scope of security review or not shall be determined
based on the substance and actual influence of the merger or acquisition transaction. No foreign investor is allowed to substantially
avoid the security review in any way, including but not limited to, holding shares on behalf of others, trust arrangements, multi-level
reinvestment, leasing, loans, contractual control, or overseas transactions.
32
On
December 24, 2021, the CSRC issued the Administrative Provisions of the State Council Regarding the Overseas Issuance and Listing of
Securities by Domestic Enterprises (the “Draft Administrative Provisions”) and the Measures for the Overseas Issuance of
Securities and Listing Record-Filings by Domestic Enterprises (Draft for Comments) (the “Draft Filing Measures”), collectively,
the “Draft Overseas Listing Regulations,” which are currently published for public comments only. The Draft Overseas Listing
Regulations require that companies applying for overseas issuance, listing and post-listing capital operations, including IPO, multi-listing,
spin-off listing, SPAC, refinancing, issuance for asset acquisitions, equity incentives, and changes of control and other stipulated
transactions, shall be subject to statutory procedures, such as filing and information reporting requirement. Overseas issuance and listings
include direct and indirect issuance and listings. Where an enterprise whose principal business activities are conducted in PRC seeks
to issue and list its shares in the name of an overseas enterprise based on equity, assets, income or other similar rights and interests
of the relevant PRC domestic enterprise, such activities are deemed an indirect overseas issuance and listing under the Draft Overseas
Listing Regulations. According to the Draft Overseas Listing Regulations, among other things, after making initial applications with
overseas stock markets for offerings or listings, all China-based companies shall file with the CSRC within three working days. The required
filing materials with the CSRC include (without limitation): (i) record-filing reports and related undertakings, (ii) compliance certificates,
filing or approval documents from the primary regulator of the applicants’ businesses (if applicable), (iii) security assessment
opinions issued by related departments (if applicable), (iv) PRC legal opinions, and (v) prospectus. In addition, overseas offerings
and listings may be prohibited for such China-based companies when any of the following applies: (1) if the intended securities offerings
and listings are specifically prohibited by the laws, regulations or provision of the PRC; (2) if the intended securities offerings and
listings may constitute a threat to, or endanger national security as reviewed and determined by competent authorities under the State
Council in accordance with laws; (3) if there are material ownership disputes over applicants’ equity interests, major assets,
core technologies, or the others; (4) if, in the past three years, applicants’ domestic enterprises or controlling shareholders,
de facto controllers have committed corruption, bribery, embezzlement, misappropriation of property, or other criminal offenses disruptive
to the order of the socialist market economy, or are currently under judicial investigation for suspicion of criminal offenses, or are
under investigation for suspicion of major violations; (5) if, in the past three years, any directors, supervisors, or senior executives
of applicants have been subject to administrative punishments for severe violations, or are currently under judicial investigation for
suspicion of criminal offenses, or are under investigation for suspicion of major violations; (6) other circumstances as prescribed by
the State Council. The Draft Administrative Provisions further stipulate that a fine between RMB 1 million and RMB 10 million may be
imposed if an applicant fails to fulfill the filing requirements with the CSRC or conducts an overseas offering or listing in violation
of the Draft Rules Regarding Overseas Listings, and in cases of severe violations, a parallel order to suspend relevant businesses or
halt operations for rectification may be issued, and relevant business permits or operational license revoked.
On
February 17, 2023, the CSRC issued the Trial Measures and five application guidelines, or the Overseas Listing Rules, which became
effective on March 31, 2023. According to the Overseas Listing Rules, among other things, after making initial applications with overseas
stock markets for offerings or listings, all China-based companies shall file with the CSRC within three business days. Subsequent securities
offerings of an issuer in the same overseas market where it has previously offered and listed securities shall be filed with the CSRC
within three business days after the offering is completed. Subsequent securities offerings and listings of an issuer in other overseas
markets than where it has offered and listed shall be filed with the CSRC within three business days after the applications are made.
In addition, overseas offerings and listings are prohibited for such China-based companies when any of the following applies: (a) where
such securities offering and listing is explicitly prohibited by provisions in PRC laws, administrative regulations and relevant state
rules; (b) where the intended securities offering and listing may endanger national security as reviewed and determined by competent
authorities under the State Council in accordance with law; (c) where the domestic company intending to make the securities offering
and listing, or its controlling shareholders and the actual controller, have committed crimes such as corruption, bribery, embezzlement,
misappropriation of property or undermining the order of the socialist market economy during the latest three years; (d) where the domestic
company intending to make the securities offering and listing is suspected of committing crimes or major violations of laws and regulations,
and is under investigation according to law, and no conclusion has yet been made thereof; (e) where there are material ownership disputes
over equity held by the domestic company’s controlling shareholder or by other shareholders that are controlled by the controlling
shareholder and/or actual controller. The Overseas Listing Rules further stipulate that a fine between RMB 1 million and RMB 10 million
may be imposed if a company fails to fulfill the filing requirements with the CSRC or conducts an overseas offering or listing in violation
of the Overseas Listing Rules. According to the Notice on the Filing Management Arrangements for Overseas Offerings and Listings by Domestic
Companies published by the CSRC on February 17, 2023, existing listed companies are not required to make any filings until they conduct
a new offering or financing transaction in the future. A company is regarded as an existing listed company if it (a) has already completed
overseas listing or offering, or (b) has already obtained the approval for the offering or listing from overseas securities regulatory
authorities or stock exchanges but has not completed such offering or listing before the effective date of the Overseas Listing Rules
and also completes the offering or listing before September 30, 2023. On the effective date of the Overseas Listing Rules, PRC companies
that have already submitted offering and listing applications but have not yet obtained the approvals from overseas securities regulators
or exchanges shall make filings with the CSRC at a reasonable time before the completion of the offerings or listings. For those that
have already obtained CSRC’s approvals for overseas listings or offerings may continue their process without additional filings
but shall make the filing pursuant to the Overseas Listing Rules if they cannot complete the offering or listing before the expiration
of the original approval from CSRC.
33
Regulations
Relating to Foreign Investment
Investment
activities in the PRC by foreign investors are principally governed by the Industry Guidelines of Encouraged Foreign Investment, or the
Industry Guidelines, effective on January 27, 2021, and the Special Administrative Measures for Entrance of Foreign Investment (Negative
List), or the Negative List, effective on July 23, 2020, and together with the PRC Foreign Investment Law, which took effect on January
1, 2020, and its respective implementation rules and ancillary regulations. The Industry Guidelines and the Negative List lay out the
basic framework for foreign investments in China, classifying businesses into three categories with regard to foreign investments: “encouraged”,
“restricted” and “prohibited”. Industries not listed in the Industry Guidelines or the Negative List are generally
deemed as falling into a fourth category “permitted” unless specifically restricted by other PRC laws. The Negative List
specifies that Investment in Internet news service, Internet publishing service, Internet audio-visual program service, cyber culture
operation (except for music) and Internet information dissemination service (except for contents opened up in China’s WTO commitments)
shall be prohibited.
According
to the PRC Foreign Investment Law, foreign investments shall enjoy pre-entry national treatment, except for those foreign-invested entities
that operate in industries deemed to be either “restricted” or “prohibited” in the “negative list.”
While foreign investors shall refrain from investing in any of the foreign “prohibited” industries, foreign-invested entities
operating in foreign “restricted” industries shall require market entry clearance and other approvals from relevant PRC governmental
authorities. Furthermore, the PRC Foreign Investment Law provides that foreign-invested enterprises that have been established before
the implementation of PRC Foreign Investment Law according to the then existing laws regulating foreign investments may maintain their
structure and corporate governance within five years after the implementation of the PRC Foreign Investment Law.
On
December 19, 2020, MOFCOM and NDRC released the Measures for the Security Review of Foreign Investments, which took effect on January
18, 2021.For foreign investments within the following scope, foreign investors or the relevant parties in China (hereinafter referred
to collectively as the “parties concerned”) shall take the initiative to declare to the office of the working mechanism prior
to implementation of the investments:…(II) investments in important agricultural products, important energy and resources, important
equipment manufacturing, important infrastructure, important transport services, important cultural products and services, important
information technology and Internet products and services, important financial services, key technologies and other important fields
relating to national security, and obtaining the actual controlling stake in the investee enterprise. Prior to a decision made by the
office of the working mechanism, the parties concerned shall not make the investment. The parties concerned shall not make the investment
unless the office of the working mechanism decides that security review is not required. Where the declared foreign investment affects
national security, a decision on prohibiting the investment shall be made. Foreign-invested entities of the group have businesses that
conduct Internet services, but not related to national security within the scope of the regulations above.
On
December 26, 2019, the State Council promulgated the Regulations for Implementing the PRC Foreign Investment Law, which took effect on
January 1, 2020. The implementation regulations further clarified that the State encourages and promotes foreign investments, protects
the lawful rights and interests of foreign investors, regulates foreign investment administration, continues to optimize foreign investment
environment, and advances a higher-level opening.
On
December 30, 2019, MOFCOM and SAMR jointly promulgated the Measures for Information Reporting on Foreign Investment, which became effective
on January 1, 2020. Pursuant to the Measures for Information Reporting on Foreign Investment, where a foreign investor carries out investment
activities in China directly or indirectly, the foreign investor or the foreign-invested enterprise shall submit the investment information
to the competent commerce department.
34
Regulations
related to Anti-Monopoly and Competition
On
August 17, 2021, the State Administration for Market Regulation, or the SAMR, issued a discussion draft of Provisions on the Prohibition
of Unfair Competition on the Internet, under which business operators should not use data or algorithms to hijack traffic or influence
users’ choices, or use technical means to illegally capture or use other business operators’ data. Furthermore, business
operators are not allowed to (i) fabricate or spread misleading information to damage the reputation of competitors, or (ii) employ marketing
practices such as fake reviews or use coupons or “red envelopes” to entice positive ratings.
On
September 11, 2020, the Anti-Monopoly Commission of the State Council issued Anti-Monopoly Compliance Guideline for Operators, which
requires operators to establish anti-monopoly compliance management systems under the PRC Anti-Monopoly Law to manage anti-monopoly compliance
risks. On February 7, 2021, the Anti-Monopoly Commission of the State Council published Anti-Monopoly Guidelines for the Internet Platform
Economy Sector that specified circumstances where an activity of an internet platform will be identified as monopolistic act as well
as concentration filing procedures for business operators, including those involving variable interest entities, or the VIEs. According
to the PRC Anti-Monopoly Law, if a business operator carries out a concentration in violation of the law, the relevant authority shall
order the business operator to terminate the concentration, dispose of the shares or assets or transfer the business within a specified
time limit, or take other measures to restore the pre-concentration status, and impose a fine of up to RMB500,000.
On
October 23, 2021, the Standing Committee of the National People’s Congress issued a discussion draft of the amended Anti-Monopoly
Law, which proposes to increase the fines for illegal concentration of business operators to no more than ten percent of its last year’s
sales revenue if the concentration of business operator has or may have an effect of excluding or limiting competitions; or a fine of
up to RMB5 million if the concentration of business operator does not have an effect of excluding or limiting competition. The draft
also proposes that the relevant authority shall investigate a transaction where there is any evidence that the concentration has or may
have the effect of eliminating or restricting competitions, even if such concentration does not reach the filing threshold.
Regulations
Relating to Value-added Telecommunications Services
Pursuant
to the Provisions on Administration of Foreign-Invested Telecommunications Enterprises which was promulgated by the State Council on
December 11, 2001 and amended on September 10, 2008 and February 6, 2016, or the FITE Regulations, and the Telecommunications Regulations
of the PRC, or the Telecom Regulations, promulgated by the PRC State Council on September 25, 2000 and most recently amended on February
6, 2016, telecom operators shall apply for a telecommunications business permit pursuant to the provisions of these Regulations. No organization
or individual shall engage in telecommunications business without obtaining a telecommunications business permit. In addition, the ultimate
foreign equity ownership in a value-added telecommunications services provider shall not exceed 50%. Moreover, for a foreign investor
to acquire any equity interest in value-added telecommunication business in China, it must satisfy a number of stringent performance
and operational experience requirements, including demonstrating good track records and experience in operating value-added telecommunication
business overseas.
On
June 19, 2015, the Ministry of Industry and Information Technology, or the MIIT, issued the Circular on Removing the Restrictions on
Equity Ratio Held by Foreign Investors in Online Data Processing and Transaction Processing (Operating E-Commerce) Business, allowing
foreign investors to own 100% of equity interest in an operator of “operating e-commerce” business. The latest Negative List
further provides that foreign investors are allowed to hold more than 50% equity interests in a value-added telecommunications service
provider engaging in e-commerce, domestic multiparty communication, storage-and-forward and call center businesses, while other requirements
with respect to track record and experience provided by the FITE Regulations shall still apply and foreign investors are still prohibited
from holding more than 50% of equity interest in a provider of other subcategories of value-added telecommunications services.
Regulations
Relating to Cybersecurity and Privacy Protection
The
PRC Constitution states that PRC law protects the freedom and privacy of communications of citizens and prohibits infringement of these
rights. In recent years, PRC government authorities have enacted legislation on the Internet use to protect personal information from
any unauthorized disclosure. Under the Several Provisions on Regulating the Market Order of Internet Information Services which was promulgated
by MIIT on December 29, 2011, an Internet content service operator may not collect any user personal information or provide any such
information to third parties without the consent of a user, unless otherwise stipulated by laws and administrative regulations. An Internet
content service operator must expressly inform the users of the method, content and purpose of the collection and processing of such
user personal information and may only collect such information necessary for the provision of its services. An Internet content service
operator is also required to properly keep the user personal information, and in case of any leak or likely leak of the user personal
information, the Internet content service operator must take immediate remedial measures and, in severe circumstances, to make an immediate
report to the telecommunication regulatory authority.
In
addition, the Decision on Strengthening Network Information Protection, which was promulgated by the Standing Committee of NPC on December
28, 2012, provides that electronic information that is able to identify personal identities of citizens or is concerned with personal
privacy of citizens is protected by law and shall not be unlawfully obtained or provided. Internet content service operators collecting
or using personal electronic information of citizens shall specify purposes, manners and scopes of information collection and use, obtain
the consent of citizens concerned, and strictly keep confidential personal information collected. Internet content service operators
are prohibited from disclosing, tampering with, damaging, selling or illegally providing others with personal information collected.
Technical and other measures are required to be taken by Internet content service operators to prevent personal information collected
from unauthorized disclosure, damage or being lost. Internet content service operators are subject to legal liability, including warnings,
fines, confiscation of illegal gains, revocation of licenses or filings, closing of websites concerned, public security administration
punishment, criminal liabilities, or civil liabilities, if they violate relevant provisions on Internet privacy.
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Pursuant
to the Order for the Protection of Telecommunication and Internet User Personal Information which was promulgated by MIIT on July 16,
2013, any collection and use of users’ personal information must be subject to the consent of the users, abide by the principles
of legality, rationality and necessity and be within the specified purposes, methods and scopes. Pursuant to the Ninth Amendment to the
Criminal Law which was issued by the Standing Committee of NPC on August 29, 2015 and became effective on November 1, 2015, any Internet
service provider that fails to fulfill obligations to manage information and network security as required by applicable laws and refuses
to rectify upon orders from government authorities, will be subject to the criminal penalty if such failure (i) causes dissemination
of illegal information in large scale; (ii) causes user information leaks resulting in severe consequences; (iii) causes serious loss
of evidence to criminal investigations; or (iv) implicates other severe circumstances. Moreover, any individual or entity that (i) sells
or provides personal information to others in violation of applicable laws, or (ii) steals or illegally obtains any personal information,
in either case implicating severe circumstances, will be subject to the criminal penalty. The PRC government, however, has the power
and authority to order Internet content service operators to turn over personal information if an Internet user posts any prohibited
content or engages in illegal activities on the Internet.
To
further regulate cybersecurity and privacy protection, the PRC Cybersecurity Law which was promulgated by the Standing Committee of NPC
on November 7, 2016 and took effect on June 1, 2017, provides that: subject to certain exceptions, (i) to collect and use personal information,
network operators must follow the principles of legitimacy, rightfulness, and necessity, disclose their rules of data collection and
use, clearly express the purposes, means, and scope of collecting and using the information, and obtain the consent of the persons whose
data is gathered; (ii) network operators can neither gather personal information unrelated to the services they provide, nor gather or
use personal information in violation of the provisions of laws and administrative regulations or the scopes of consent given by the
persons whose data is gathered, and must dispose of personal information they have saved in accordance with the provisions of laws and
administrative regulations and agreements reached with users; (iii) network operators cannot divulge, tamper with, or damage the personal
information they have collected, and cannot provide the personal information to others without the consent of persons whose data is collected.
According to the PRC Cybersecurity Law, personal information refers to all kinds of information that are recorded electronically or that
can otherwise be used to independently identify or be combined with other information to identify natural persons’ personal information,
including but not limited to natural persons’ names, dates of birth, identification numbers, biologically identified personal information,
addresses, and telephone numbers. Any Internet information services provider that violates these privacy protection requirements under
the PRC Cybersecurity Law and related laws and regulations may be ordered to turn in illegal gains generated from unlawful operations
and pay a fine of no less than one but no more than ten times of the illegal gains and may be ordered to cease the relevant business
operations when the violation is serious.
On
June 28, 2016, the CAC issued the Administrative Provisions on Mobile Internet Applications Information Services, which became effective
on August 1, 2016, to further strengthen the regulation of the mobile app information services. Pursuant to these provisions, owners
or operators of mobile apps that provide information services are required to be responsible for information security management, establish
and improve the protective mechanism for user information, observe the principles of legality, rightfulness and necessity, and expressly
state the purpose, method and scope of, and obtain user consent to, the collection and use of users’ personal information.
On
May 8, 2017, the Supreme People’s Court and the Supreme People’s Procuratorate issued the Interpretations of the Supreme
People’s Court and the Supreme People’s Procuratorate on Several Issues Concerning the Application of Law in the Handling
of Criminal Cases Involving Infringement of Citizens’ Personal Information, or the Personal Information Interpretations, which
became effective on June 1, 2017. The Personal Information Interpretations provides more practical conviction and sentencing criteria
for the infringement of citizens’ personal information.
On
January 23, 2019, the PRC Office of the Central Cyberspace Affairs Commission and other three authorities jointly issued the Circular
on the Special Campaign of Correcting Unlawful Collection and Usage of Personal Information via Apps. Pursuant to this circular, (i)
app operators are prohibited from collecting any personal information irrelevant to their services; (ii) information collection and usage
policy should be presented in a simple and clear way, and such policy should be consented by the users voluntarily, and; (iii) authorization
from users should not be obtained by coercing users with default or bundling clauses or making consent a condition of service. App operators
violating these rules can be ordered by authorities to correct their noncompliance within a given period of time, be publicly reported,
or ordered to quit its operation or cancel its business license or operational permits.
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On
April 10, 2019, the Ministry of Public Security promulgated the Guidelines for Internet Personal Information Security Protection, which
establishes the management mechanism, security technical measures and business workflows for personal information security protection.
On August 22, 2019, the CAC promulgated the Provisions on the Cyber Protection of Children’s Personal Information which requires,
among others, that network operators who collect, store, use, transfer and disclose personal information of children under the age of
14 shall establish special rules and user agreements for the protection of children’s personal information, inform the children’s
guardians in a noticeable and clear manner, and shall obtain the consent of the children’s guardians.
On
November 28, 2019, the CAC, MIIT, the Ministry of Public Security and SAMR jointly promulgated the Measures for the Determination of
the Collection and Use of Personal Information by Apps in Violation of Laws and Regulations, which provides guidance for the regulatory
authorities to identify the illegal collection and use of personal information through mobile apps, and for the app operators to conduct
self-examination and self-correction and social supervision by citizens.
On
May 28, 2020, the NPC approved the Civil Code of the PRC or the Civil Code, which came into effect on January 1, 2021. Pursuant to the
Civil Code, the personal information of a natural person shall be protected by the law. Any organization or individual that needs to
obtain personal information of others shall obtain such information legally and ensure the safety of such information, and shall not
illegally collect, use, process or transmit personal information of others, or illegally purchase or sell, provide or make public personal
information of others. Furthermore, information processors shall not divulge or tamper with personal information collected or stored
by them; without the consent of a natural person, information processors shall not illegally provide personal information of such person
to others, except for information that has been processed so that specific persons cannot be identified and that cannot be restored.
In addition, an information processor shall take technical measures and other necessary measures to ensure the security of the personal
information that is collected and stored and to prevent the information from being divulged, tampered with or lost; where personal information
has been or may be divulged, tampered with or lost, the information processor shall take remedial measures in a timely manner, inform
the natural person concerned in accordance with the provisions and report the case to the relevant competent department.
On
August 20, 2021, the SCNPC adopted the Personal Information Security Law, which took effect on November 1, 2021. The Personal Information
Protection Law includes the basic rules for personal information processing, the rules for cross-border provision of personal information,
the rights of individuals in personal information processing activities, the obligations of personal information processors, and the
legal responsibilities for illegal collection, processing, and use of personal information. As the first systematic and comprehensive
law specifically for the protection of personal information in the PRC, the Personal Information Protection Law provides, among others,
that (i) an individual’s consent shall be obtained to use sensitive personal information, such as biometric characteristics and
individual location tracking, (ii) personal information operators using sensitive personal information shall notify individuals of the
necessity of such use and impact on the individual’s rights, and (iii) where personal information operators reject an individual’s
request to exercise his or her rights, the individual may file a lawsuit with a People’s Court.
On
November 14, 2021, the CAC published the Regulations of Internet Data Security Management (Draft for Comments), which further regulate
the internet data processing activities and emphasize the supervision and management of network data security, and further stipulate
the obligations of internet platform operators, such as to establish a system for disclosure of platform rules, privacy policies and
algorithmic strategies related to data. Specifically, the draft regulations require data processors to, among others, (i) adopt immediate
remediation measures when finding that network products and services they use or provide have security defects and vulnerabilities, or
threaten national security or endanger public interest, and (ii) follow a series of detailed requirements with respect to processing
of personal information, management of important data and proposed overseas transfer of data. In addition, the draft regulations require
data processors handling important data or the data processors to be listed overseas to complete an annual data security assessment and
file a data security assessment report to applicable regulators. Such annual assessment, as required by the draft regulations, would
encompass areas including, but not limited to, the status of important data processing, data security risks identified and the measures
adopted, the effectiveness of data protection measures, the implementation of national data security laws and regulations, data security
incidents that occurred and their handling, and a security assessment with respect to sharing and provision of important data overseas.
As of the date of this report, the draft regulations have been released for public comment only and have not been formally adopted. The
final provisions and the timeline for its adoption are subject to changes and uncertainties.
37
We
currently operate an online trading platform, primarily engaged in sales of products to our customers in China, where our customers can
register as members first, and then search for, purchase or sell any desired food and beverage products. Our online platform collects
and transmits product, supplier and customer information and data. Since our online trading platform has only been in operation for about
two years, we are in the process of studying the newly issued rules and regulations governing cybersecurity and data protection and the
industry best practice, as well as assessing the extent to which our information and data system is not in full compliance with the various
requirements under the newly proposed regulations.
We
are committed to taking the necessary actions to satisfy the effective personal information protection and internet data security regulatory
requirements. We have designed a user information protection mechanism, which includes the following measures: (i) adopt data security
technical measures by the introduction of an extended verification (EV) SSL certificate at the user information security technology implementation
level, offering strong encryption technology and extended verification function, and providing security guarantee for online transactions;
(ii) improve the technical level protection and the monitoring mechanism for data use, and for the data modules related to user information
in the e-commerce platform system, use MD5 irreversible encryption for storage and display of information security sensitive fields;
(iii) develop a complete personal information operation process and system, and designate responsible personnel system for information
security work; (iv) develop a user information collection, storage and user rules and privacy agreement, following the “inform
+ express consent” model, informing users of the purpose, method and scope of information collection and use, as well as the channels
for inquiring and correcting inaccuracies in information and data; (v) conduct assessments on technology, operational risks and system
common issues, and data security governance; (vi) voluntarily engage a data security service organization to conduct an annual data security
assessment and fulfil reporting obligations if required by applicable rules and regulations; (vii) establish an emergency plan for personal
information security incidents, which includes, among other things, an emergency response mechanism for security incidents, incident
impact assessment and mitigation measures, and emergency response training and drills; (viii) provide training to employees; and (ix)
promote consumer data protection awareness and education engagement. We have implemented and are implementing these measures. We are committed to taking the necessary actions to satisfy the effective personal information protection
and internet data security regulatory requirements in accordance with the applicable laws.
Regulations
Relating to Intellectual Property Rights
Patent
Patents
in the PRC are principally protected under the Patent Law of the PRC. The duration of a patent right is either 10 years or 15 year or
20 years from the date of application, depending on the type of patent right. The Patent Law of the PRC and its implementation rules
provide for three types of patents, namely, “invention”, “utility model” and “design”. Invention
patents are valid for twenty years, utility model patents are valid for fifteen years, while design patents are valid for ten years,
from the date of application. The Chinese patent system adopts a “first-to-file” principle, which means that where more than
one person files a patent application for the same invention, a patent will be granted to the person who files the application first.
To be patentable, invention or utility models must meet three criteria: novelty, inventiveness and practicability. A third party must
obtain consent or a proper license from the patent owner to use the patent. Otherwise, the use constitutes an infringement of the patent
rights.
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Copyright
Copyright
in the PRC, including copyrighted software, is principally protected under the Copyright Law of the PRC and related rules and regulations.
Under the Copyright Law, promulgated in September 1990, implemented in June 1991, amended in October 2001, February 2010 and November
2020, and effective on June 1, 2021 the term of protection for copyrighted software is 50 years. The Regulation on the Protection of
the Right to Communicate Works to the Public over Information Networks, as most recently amended on January 30, 2013, provides specific
rules on fair use, statutory license, and a safe harbor for use of copyrights and copyright management technology and specifies the liabilities
of various entities for violations, including copyright holders, libraries and Internet service providers.
Trademark
Registered
Trademarks are protected by the PRC Trademark Law which was adopted by the Standing Committee of NPC on August 23, 1982 and most recently
amended on April 23, 2019 as well as the Implementation Regulation of the PRC Trademark Law which was adopted by the State Council on
August 3, 2002 and amended on April 29, 2014. The Trademark Office of the National Intellectual Property Administration under SAMR handles
trademark registrations and grants a term of ten years to registered trademarks which may be renewed for consecutive ten-year periods
upon request by the trademark owner. For licensed use of a registered trademark, the licensor shall file record of the licensing of the
said trademark with the Trademark Office, otherwise it may not defend against a bona fide third party. The PRC Trademark Law has adopted
a “first-to-file” principle with respect to trademark registration. Where a trademark for which a registration has been made
is identical or similar to another trademark which has already been registered or been subject to a preliminary examination and approval
for use on the same kind of or similar commodities or services, the application for registration of such trademark may be rejected. Any
person applying for the registration of a trademark may not prejudice the existing right first obtained by others, nor may any person
register in advance a trademark that has already been used by another party and has already gained a “sufficient degree of reputation”
through such party’s use.
Under
PRC law, any of the following acts will be deemed as an infringement to the exclusive right to use a registered trademark: (i) use of
a trademark that is the same as or similar to a registered trademark for identical or similar goods without the permission of the trademark
registrant; (ii) sale of any goods that have infringed the exclusive right to use any registered trademark; (iii) counterfeit or unauthorized
production of the label of another’s registered trademark, or sale of any such label that is counterfeited or produced without
authorization; (iv) change of any trademark of a registrant without the registrant’s consent, and selling goods bearing such replaced
trademark on the market; or (v) other acts that have caused any other damage to another’s exclusive right to use a registered trademark.
According
to the PRC Trademark Law, in the event of any of the foregoing acts, the infringing party will be ordered to stop the infringement immediately
and may be imposed a fine; the counterfeit goods will be confiscated. The infringing party may also be held liable for the right holder’s
damages, which will be equal to the losses suffered by the right holder as a result of the infringement, including reasonable expenses
incurred by the right holder for stopping the infringement, or the gains obtained by the infringing party if the losses are difficult
to be ascertained. If both gains and losses are difficult to be ascertained, the damages may be determined by referring to the amount
of royalties for the license of such trademarks, which will be one to five times of the royalties in the case of any serious infringement
with malicious intent. If the gains, losses and royalties are all difficult to be ascertained, the court may render a judgment awarding
damages no more than RMB5 million. Notwithstanding the above, if a distributor does not know that the goods it sells infringe another’s
registered trademark, it will not be liable for infringement provided that the seller shall prove that the goods are lawfully obtained
and identify its supplier.
Domain
Name
Domain
names are protected under the Administrative Measures on Internet Domain Names promulgated by the MIIT on August 24, 2017 and effective
as of November 1, 2017. Domain name registrations are handled through domain name service agencies established under the relevant regulations,
and applicants become domain name holders upon successful registration.
39
Regulations
Relating to Foreign Exchange
Regulations
on Foreign Currency Exchange
The
principal regulations governing foreign currency exchange in China are the Foreign Exchange Administration Regulations, most recently
amended on August 5, 2008. Under PRC foreign exchange regulations, payments of current account items, such as profit distributions, interest
payments and trade and service-related foreign exchange transactions, can be made in foreign currencies without prior approval from the
State Administration of Foreign Exchange, or SAFE, by complying with certain procedural requirements. By contrast, approval from or registration
with appropriate government authorities is required where RMB is to be converted into foreign currency and remitted out of China to pay
capital account items, such as direct investments, repayment of foreign currency-denominated loans, repatriation of investments and investments
in securities outside of China.
On
November 19, 2012, SAFE promulgated the Circular of Further Improving and Adjusting Foreign Exchange Administration Policies on Foreign
Direct Investment, or Circular 59, which substantially amends and simplifies the current foreign exchange procedure. Pursuant to Circular
59, the opening of various special purpose foreign exchange accounts, such as pre-establishment expenses accounts, foreign exchange capital
accounts and guarantee accounts, the reinvestment of RMB proceeds derived by foreign investors in the PRC, and remittance of foreign
exchange profits and dividends by a foreign-invested enterprise to its foreign shareholders no longer require the approval or verification
of SAFE, and multiple capital accounts for the same entity may be opened in different provinces, which was not possible previously. In
2013, SAFE specified that the administration by SAFE or its local branches over direct investment by foreign investors in the PRC must
be conducted by way of registration and banks must process foreign exchange business relating to the direct investment in the PRC based
on the registration information provided by SAFE and its branches. In February 2015, SAFE promulgated the Notice on Further Simplifying
and Improving the Administration of the Foreign Exchange Concerning Direct Investment, or SAFE Notice 13. Instead of applying for approvals
regarding foreign exchange registrations of foreign direct investment and overseas direct investment from SAFE, entities and individuals
may apply for such foreign exchange registrations from qualified banks. The qualified banks, under the supervision of SAFE, may directly
review the applications and conduct the registration.
In
March 2015, SAFE promulgated the Circular of the SAFE on Reforming the Management Approach regarding the Settlement of Foreign Capital
of Foreign-invested Enterprise, or Circular 19, which expands a pilot reform of the administration of the settlement of the foreign exchange
capitals of foreign-invested enterprises nationwide. Circular 19 replaced both the Circular of the SAFE on Issues Relating to the Improvement
of Business Operations with Respect to the Administration of Foreign Exchange Capital Payment and Settlement of Foreign-invested Enterprises,
or Circular 142, and the Circular of the SAFE on Issues concerning the Pilot Reform of the Administrative Approach Regarding the Settlement
of the Foreign Exchange Capitals of Foreign-invested Enterprises in Certain Areas, or Circular 36. Circular 19 allows all foreign-invested
enterprises established in the PRC to settle their foreign exchange capital on a discretionary basis according to the actual needs of
their business operation, provides the procedures for foreign invested companies to use Renminbi converted from foreign currency-denominated
capital for equity investments and removes certain other restrictions that had been provided in Circular 142. However, Circular 19 continues
to prohibit foreign-invested enterprises from, among other things, using RMB funds converted from their foreign exchange capital for
expenditure beyond their business scope and providing entrusted loans or repaying loans between non-financial enterprises. SAFE promulgated
the Notice of the State Administration of Foreign Exchange on Reforming and Standardizing the Foreign Exchange Settlement Management
Policy of Capital Account, or Circular 16, effective June 2016, which reiterates some of the rules set forth in Circular 19. Circular
16 provides that discretionary foreign exchange settlement applies to foreign exchange capital, foreign debt offering proceeds and remitted
foreign listing proceeds, and the corresponding RMB capital converted from foreign exchange may be used to extend loans to related parties
or repay inter-company loans (including advances by third parties). However, there are substantial uncertainties with respect to Circular
16’s interpretation and implementation in practice. Circular 19 or Circular 16 may delay or limit us from using the proceeds of
offshore offerings to make additional capital contributions to our PRC subsidiaries and any violations of these circulars could result
in severe monetary or other penalties.
In
January 2017, SAFE promulgated the Circular on Further Improving Reform of Foreign Exchange Administration and Optimizing Genuineness
and Compliance Verification, or Circular 3, which stipulates several capital control measures with respect to the outbound remittance
of profits from domestic entities to offshore entities, including (i) banks must check whether the transaction is genuine by reviewing
board resolutions regarding profit distribution, original copies of tax filing records and audited financial statements, and (ii) domestic
entities must retain income to account for previous years’ losses before remitting any profits. Moreover, pursuant to Circular
3, domestic entities must explain in detail the sources of capital and how the capital will be used, and provide board resolutions, contracts
and other proof as a part of the registration procedure for outbound investment.
40
On
October 23, 2019, SAFE issued Circular of the State Administration of Foreign Exchange on Further Promoting the Facilitation of Cross-border
Trade and Investment, or the Circular 28, which took effect on the same day. Circular 28 allows non-investment foreign-invested enterprises
to use their capital funds to make equity investments in China, provided that such investments do not violate the effective special entry
management measures for foreign investment (negative list) and the target investment projects are genuine and in compliance with laws.
Regulation
on Foreign Debt
A
loan made by a foreign entity as direct or indirect shareholder in a FIE is considered to be foreign debt in China and is regulated by
various laws and regulations, including the Regulation of the People’s Republic of China on Foreign Exchange Administration, the
Interim Provisions on the Management of Foreign Debts, the Statistical Monitoring of Foreign Debts Tentative Provisions, the Detailed
Rules for the Implementation of Provisional Regulations on Statistics and Supervision of External Debt, and the Administrative Measures
for Registration of Foreign Debts. Under these rules and regulations, a shareholder loan in the form of foreign debt made to a PRC entity
does not require the prior approval of SAFE. However, such foreign debt must be registered with and recorded by SAFE or its local branches
within fifteen (15) business days after entering into the foreign debt contract. Pursuant to these rules and regulations, the maximum
amount of the aggregate of (i) the outstanding balance of foreign debts with a term not longer than one year, and (ii) the accumulated
amount of foreign debts with a term longer than one year, of a FIE shall not exceed the difference between its registered total investment
and its registered capital, or Total Investment and Registered Capital Balance.
On
January 12, 2017, the People’s Bank of China, or PBOC, promulgated the Notice of the People’s Bank of China on Matters concerning
the Macro-Prudential Management of Full-Covered Cross-Border Financing, or PBOC Circular 9, which sets forth an upper limit for PRC entities,
including FIEs and domestic enterprises, regarding their foreign debts. Pursuant to PBOC Circular 9, the outstanding cross-border financing
of an enterprise (the outstanding balance drawn, here and below) shall be calculated using a risk-weighted approach, or Risk-Weighted
Approach, and shall not exceed the specified upper limit, namely: risk-weighted outstanding cross-border financing £ the upper
limit of risk-weighted outstanding cross-border financing. Risk-weighted outstanding cross-border financing =∑ outstanding amount
of RMB and foreign currency denominated cross-border financing * maturity risk conversion factor * type risk conversion factor +∑
outstanding foreign currency denominated cross-border financing * exchange rate risk conversion factor. Maturity risk conversion factor
shall be 1 for medium- and long-term cross-border financing with a term of more than one year and 1.5 for short-term cross-border financing
with a term of one year or less than one year. Type risk conversion factor shall be 1 for on-balance-sheet financing and 1 for off-balance-sheet
financing (contingent liabilities) for the time being. Exchange rate risk conversion factor shall be 0.5. The PBOC Circular 9 further
provides that the upper limit of risk-weighted outstanding cross-border financing for enterprises, or Net Asset Limits, shall be 200%
of its net assets. The PBOC Circular 9 does not supersede the Interim Provisions on the Management of Foreign Debts, but rather serves
as a supplement to it. PBOC Circular 9 provided for a one-year transitional period, or the Transitional Period, from its promulgation
date for FIEs, during which period FIEs could choose to calculate their maximum amount of foreign debt based on either (i) the Total
Investment and Registered Capital Balance, or (ii) the Risk-Weighted Approach and the Net Asset Limits. Under the PBOC Circular 9, after
the Transitional Period ends on January 11, 2018, the PBOC and SAFE will determine the cross-border financing administration mechanism
for the foreign-invested enterprises after evaluating the overall implementation of PBOC Circular 9. In addition, according to PBOC Circular
9, a foreign loan must be filed with SAFE through the online filing system of SAFE after the loan agreement is signed and at least three
business days prior to the borrower withdraws any amount from such foreign loan.
Regulation
on Foreign Exchange Registration of Overseas Investment by PRC Residents
On
July 4, 2014, SAFE issued Circular on Relevant Issues Concerning Foreign Exchange Control on Domestic Residents’ Offshore Investment
and Financing and Roundtrip Investment Through Special Purpose Vehicles, or SAFE Circular 37, that requires PRC residents, including
PRC resident natural persons or PRC entities, to register with SAFE or its local branch in connection with their establishment or control
of an offshore entity established for the purpose of overseas investment or financing. The term “control” under SAFE Circular
37 is broadly defined as the operation rights, beneficiary rights or decision-making rights acquired by the PRC residents in the offshore
special purpose vehicles by such means as acquisition, trust, proxy, voting rights, repurchase, convertible bonds or other arrangements.
In addition, such PRC residents must update their SAFE registrations when the offshore special purpose vehicle undergoes material events
relating to any change of basic information (including change of such PRC citizens or residents, name and operation term), increases
or decreases in investment amount, transfers or exchanges of shares, or mergers or divisions. SAFE further enacted the Notice on Further
Simplifying and Improving Foreign Exchange Administration Policy on Direct Investment, or SAFE Notice 13, which allows PRC residents
to register with qualified banks in connection with their establishment or control of an offshore entity established for the purpose
of overseas investment or financing. However, remedial registration applications made by PRC residents that previously failed to comply
with the SAFE Circular 37 continue to fall under the jurisdiction of the relevant local branch of SAFE. Few remedial registration applications
have in fact been approved by the SAFE or its local branch.
41
In
the event that a PRC resident holding interests in a special purpose vehicle fails to fulfill the required SAFE registration, the PRC
subsidiaries of that special purpose vehicle may be prohibited from distributing profits to the offshore parent and from carrying out
subsequent cross-border foreign exchange activities, and the special purpose vehicle may be restricted in its ability to contribute additional
capital into its PRC subsidiary. Moreover, failure to comply with the various SAFE registration requirements described above could result
in liability under PRC law for evasion of foreign exchange controls.
Regulations
Relating to Employment, Social Insurance and housing fund
The
Labor Law and The Labor Contract Law provide requirements concerning employment contracts between an employer and its employees. If an
employer fails to enter into a written employment contract with an employee within one year from the date on which the employment relationship
is established, the employer must rectify the situation by entering into a written employment contract with the employee and pay the
employee twice the employee’s salary for the period from the day following the lapse of one month from the date of establishment
of the employment relationship to the day prior to the execution of the written employment contract. All employers must comply with local
minimum wage standards. The Labor Contract Law and its implementation rules also require compensation to be paid upon certain terminations,
which significantly affects the cost of reducing workforce for employers. In addition, if an employer intends to enforce a non-compete
provision with an employee in an employment contract or non-competition agreement, it has to compensate the employee on a monthly basis
during the term of the restriction period after the termination or ending of the labor contract. Employers in most cases are also required
to provide a severance payment to their employees after their employment relationship are terminated. Violations of the PRC Labor Contract
Law and the PRC Labor Law may result in the imposition of fines and other administrative and criminal liability in the case of serious
violations.
Enterprises
in China are required by PRC laws and regulations to participate in certain employee benefit plans, including social insurance funds,
namely a pension plan, a medical insurance plan, an unemployment insurance plan, a work-related injury insurance plan and a maternity
insurance plan, and a housing provident fund, and contribute to the plans or funds in amounts equal to certain percentages of salaries,
including bonuses and allowances, of the employees as specified by the local government from time to time at locations where they operate
their businesses or where they are located. According to the Social Insurance Law, an employer that fails to make social insurance contributions
may be ordered to pay the required contributions within a stipulated deadline and be subject to a late fee. If the employer still fails
to rectify the failure to make social insurance contributions within the stipulated deadline, it may be subject to a fine ranging from
one to three times the amount overdue. According to the Regulations on Management of Housing Fund, an enterprise that fails to make housing
fund contributions may be ordered to rectify the noncompliance and pay the required contributions within a stipulated deadline; otherwise,
an application may be made to a local court for compulsory enforcement.
Regulations
on Taxes
Enterprise
Income Tax
Under
the Enterprise Income Tax Law of the PRC, or the EIT Law, which became effective on January 1, 2008 and was subsequently amended on February
24, 2017 and December 29, 2018, and its implementing rules, enterprises are classified as resident enterprises and non-resident enterprises.
PRC resident enterprises typically pay an enterprise income tax at the rate of 25% while non-PRC resident enterprises without any branches
in the PRC should pay an enterprise income tax in connection with their income from the PRC at the tax rate of 10%. An enterprise established
outside of the PRC with its “de facto management bodies” located within the PRC is considered a “resident enterprise,”
meaning that it can be treated in a manner similar to a PRC domestic enterprise for enterprise income tax purposes. The implementing
rules of the EIT Law define a de facto management body as a managing body that in practice exercises “substantial and overall management
and control over the production and operations, personnel, accounting, and properties” of the enterprise. Enterprises qualified
as “High and New Technology Enterprises” are entitled to a 15% enterprise income tax rate rather than the 25% uniform statutory
tax rate. The preferential tax treatment continues as long as an enterprise can retain its “High and New Technology Enterprise”
status.
42
The
EIT Law and the implementation rules provide that an income tax rate of 10% should normally be applicable to dividends payable to investors
that are “non-resident enterprises,” and gains derived by such investors, which (a) do not have an establishment or place
of business in the PRC or (b) have an establishment or place of business in the PRC, but the relevant income is not effectively connected
with the establishment or place of business to the extent such dividends and gains are derived from sources within the PRC. Such income
tax on the dividends may be reduced pursuant to a tax treaty between China and other jurisdictions. Pursuant to the Arrangement Between
the Mainland of China and the Hong Kong Special Administrative Region for the Avoidance of Double Taxation on Income, or the Double Tax
Avoidance Arrangement, and other applicable PRC laws, if a Hong Kong resident enterprise is determined by the competent PRC tax authority
to have satisfied the relevant conditions and requirements under such Double Tax Avoidance Arrangement and other applicable laws, the
10% withholding tax on the dividends the Hong Kong resident enterprise receives from a PRC resident enterprise may be reduced to 5% upon
receiving approval from in-charge tax authority. However, based on the Notice on Certain Issues with Respect to the Enforcement of Dividend
Provisions in Tax Treaties issued on February 20, 2009 by the SAT, if the relevant PRC tax authorities determine, in their discretion,
that a company benefits from such reduced income tax rate due to a structure or arrangement that is primarily tax-driven, such PRC tax
authorities may adjust the preferential tax treatment; and based on the Announcement on Relevant Issues Concerning the “Beneficial
Owners” in Tax Treaties issued on February 3, 2018 by the SAT and effective from April 1, 2018, which replaces the Notice on the
Interpretation and Recognition of Beneficial Owners in Tax Treaties and the Announcement on the Recognition of Beneficial Owners in Tax
Treaties by the SAT, comprehensive analysis based on the stipulated factor therein and actual circumstances shall be adopted when recognizing
the “beneficial owner” and agents and designated wire beneficiaries are specifically excluded from being recognized as “beneficial
owners.”
On
January 17, 2019, the State Taxation Administration issued the notice on the scope of small-scale and low-profit corporate income tax
preferential policies of the Ministry of Finance and the State Administration of Taxation (“MOF and SAT”), [2019] No. 13
for small-scale and low-profit enterprises whose annual taxable income is less than RMB1,000,000 (including RMB1,000,000), approximately
$142,209, their income is reduced by 25% to the taxable income, and enterprise income tax is paid at 20% tax rate, which is essentially
resulting in a favorable income tax rate of 5%. While for the portion of annual taxable income exceeding RMB1,000,000, approximately
$142,209, but not more than RMB3,000,000, approximately $426,627, the income is reduced by 50% to the taxable income, and enterprise
income tax is paid at 20% tax rate, which is essentially resulting in a favorable income tax rate of 10%. MOF and SAT [2021] No.12 provides
an enterprise income tax rate of 2.5% on a small-scale and low-profit enterprises whose annual taxable income less than RMB1,000,000,
approximately $142,209, from January 1, 2021 to December 31, 2022. MOF and SAT [2022] No.13 also provides an enterprise income tax rate
of 5% on a small-scale and low-profit enterprises whose annual taxable income more than RMB1,000,000, approximately $142,209, but not
more than RMB3,000,000, approximately $426,627, from January 1, 2022 to December 31, 2024. 2022. MOF and SAT [2023] No.12 also provides
an enterprise income tax rate of 5% on a small-scale and low-profit enterprises whose annual taxable income more than RMB1,000,000, approximately
$142,209, but not more than RMB3,000,000, approximately $426,627, from January 1, 2023 to December 31, 2027.The qualifications of small-scale
and low-profit enterprises were examined annually by the Tax Bureau. All of the Company’s PRC subsidiaries, except for Xixingdao,
FVT Supply Chain and FLTT, met the criteria of small-scale and low-profit enterprises.
Value-added
Tax
Pursuant
to applicable PRC tax regulations, any entity or individual conducting business in the service industry used to be generally required
to pay a business tax at the rate of 5% on the revenues generated from providing such services. However, if the services provided are
related to technology development and transfer, such business tax may be exempted subject to approval by the relevant tax authorities.
Whereas, pursuant to the Provisional Regulations on Value-Added Tax of the PRC and its implementation regulations, unless otherwise specified
by relevant laws and regulations, any entity or individual engaged in the sales of goods, provision of processing, repairs and replacement
services and importation of goods into China is generally required to pay a value-added tax, or VAT, for revenues generated from sales
of products, while qualified input VAT paid on taxable purchase can be offset against such output VAT.
43
In
November 2011, the Ministry of Finance and the State Administration of Taxation promulgated the Pilot Plan for Imposition of Value-Added
Tax to Replace Business Tax. In March 2016, the Ministry of Finance and the State Administration of Taxation further promulgated the
Notice on Fully Promoting the Pilot Plan for Replacing Business Tax by Value-Added Tax, which became effective on May 1, 2016. Pursuant
to the pilot plan and relevant notices, VAT is generally imposed in lieu of business tax in the modern service industries, including
the VATS, on a nationwide basis. VAT of a rate of 6% applies to revenue derived from the provision of some modern services. Certain small
taxpayers under PRC law are subject to reduced value-added tax at a rate of 3%. Unlike business tax, a taxpayer is allowed to offset
the qualified input VAT paid on taxable purchases against the output VAT chargeable on the modern services provided.
On
April 4, 2018, the Ministry of Finance and the State Administration of Taxation issued the Notice on Adjustment of VAT Rates, which came
into effect on May 1, 2018. According to the abovementioned notice, the taxable goods previously subject to VAT rates of 17% and 11%,
respectively, become subject to lower VAT rates of 16% and 10%, respectively, starting from May 1, 2018. Furthermore, according to the
Announcement on Relevant Policies for Deepening Value-added Tax Reform jointly promulgated by the Ministry of Finance, the State Administration
of Taxation and the General Administration of Customs, which became effective on April 1, 2019, the taxable goods previously subject
to VAT rates of 16% and 10%, respectively, become subject to lower VAT rates of 13% and 9%, respectively, starting from April 1, 2019.
Under Provisional Regulations of the People’s Republic of China on Value-added Tax, amended and effective on November 19, 2017,
for entities that are VAT small taxpayers, VAT is levied at a levy rate of 3%. On February 29, 2020, the State Administration of Taxation
issued the Announcement on Taxation Matters to Support Individual Businesses in Resumption of Business, during the COVID-19, the small
taxpayers are allowed to enjoy the preferred tax policy, tax rate from 3% to 1% for the period from March 1, 2020 to December 31, 2021.
Regulations
related to Business Operations in Hong Kong
Personal
Data (Privacy) Ordinance
The
Personal Data (Privacy) Ordinance (Cap. 486, Laws of Hong Kong) (the “PDPO”) passed in 1995 and took effect from December
1996 (except certain provisions). The PDPO underwent major amendments in 2012, the most significant of which being the introduction of
direct marketing provisions and other additional protection to cope with new privacy challenges and address public concerns. In 2021,
the PDPO underwent another major amendments. The amendments aim to combat doxxing acts that are intrusive to personal data privacy, through
the criminalisation of doxxing acts, and conferring on the Privacy Commissioner for Personal Data statutory powers to issue cessation
notices demanding the cessation or restriction of disclosure of doxxing content. The amendments also confer on the Privacy Commissioner
power to conduct criminal investigation and institute prosecution for doxxing cases, so as to strengthen enforcement against doxxing
cases.
The
PDPO is applicable to both the private and the public sectors. It is technology-neutral and principle-based. The Data Protection Principles
(“DPPs” or “DPP”), which are contained in Schedule 1 to the PDPO, outline how data users should collect, handle
and use personal data, complemented by other provisions imposing further compliance requirements. The collective objective of DPPs is
to ensure that personal data is collected on a fully-informed basis and in a fair manner, with due consideration towards minimising the
amount of personal data collected. Once collected, the personal data should be processed in a secure manner and should only be kept for
as long as necessary for the fulfillment of the purposes of using the data. Use of the data should be limited to or related to the original
collection purpose. Data subjects are given the right to access and make correction to their data.
DPP1
Purpose and Manner of Collection.
DPP1
provides that personal data shall only be collected for a lawful purpose directly related to a function or activity of the data user.
The data collected should be necessary and adequate but not excessive for such purpose. The means of collection should be lawful and
fair. If we collect personal data from data subjects directly, we should inform the data subjects whether it is obligatory or voluntary
to supply the data, the purpose of using their data and the classes of person to whom their data may be transferred. We should also inform
them of the right and means to request access to and correction of their data.
44
DPP2
Accuracy and Duration of Retention.
DPP2
requires data users to take all practicable steps to ensure that personal data is accurate and is not kept longer than is necessary for
the fulfillment of the purpose for which the data is used. If we engage a data processor for handling personal data of other persons,
we should adopt contractual or other means to ensure that the data processor comply with the mentioned retention requirement. Section
26 of PDPO requires data users to take all practicable steps to erase personal data that is no longer required for the purpose for which
the data is used, unless erasure is prohibited by law or is not in the public interest. Section 26 could be engaged when a data user
fails to respond to a complaint or request from a data subject for erasure of personal data. This situation attracts a heavier criminal
gravity than just keeping the data longer than is necessary under DPP2. Contravention of the requirement under section 26 is an offence,
punishable by a fine of up to HK$10,000.
DPP3
Use of Data.
DPP3
prohibits the use of personal data for any new purpose which is not or is unrelated to the original purpose when collecting the data,
unless with the data subject’s express and voluntary consent. A data subject can withdraw his/her consent previously given by written
notice. Regarding restrictions on use of personal data, Part 6A of the PDPO further requires that data users must obtain informed consent
before using a data subject’s personal data for direct marketing or transferring the data to a third party for direct marketing.
The consent must be an explicit indication by the data subject and broadly covers an indication of no objection. In other words, silence
cannot constitute consent. Besides, the consent must be an informed one. The data user must inform the data subject of the intention
to use his/her personal data for direct marketing, the fact that the data user cannot so use the data unless with consent of the data
subject, the kinds of personal data to be used, the classes of marketing subjects to be involved. The data user must also notify the
data subject of the right to opt out. If the data user intends to transfer the data to a third party for direct marketing, he/she should
inform the data subject of such intention, the classes of transferees, the classes of marketing subjects to be involved and the fact
that the transfer is for a gain, etc.
DPP4
Data Security.
DPP4
requires that data users take all practicable steps to protect the personal data they hold against unauthorised or accidental access,
processing, erasure, loss or use. Data users should have particular regard to the nature of the data, the potential harm if those events
happen, measures taken for ensuring the integrity, prudence and competence of persons having access to the data, etc. If we engage a
data processor to process the personal data held, we must adopt contractual or other means to ensure that the data processor comply with
the mentioned data security requirement.
DPP5
Openness and Transparency .
DPP5
obliges data users to take all practicable steps to ensure openness of their personal data policies and practices, the kind of personal
data held and the main purposes for holding it.
DPP
6 Access and Correction .
DPP6
provides data subjects with the right to request access to and correction of their own personal data. A data user should give reasons
when refusing a data subject’s request to access to or correction of his/her personal data. DPP6 is supplemented by detailed provisions
in Part 5 of the PDPO which cover the manner and timeframe for compliance with data access requests and data correction requests, the
circumstances in which a data user may refuse such requests, etc. Data users are also required to maintain a log book to record all refusals
made.
Enforcement .
The
Office of the Privacy Commissioner for Personal Data (“the Commissioner”) was established under PDPO as the dedicated data
privacy regulator. When the Commissioner receives a complaint or has reasonable grounds to believe there may be a contravention of PDPO,
the Commissioner may conduct an investigation of the suspected contravention and publish a report setting out the investigation results
and recommendations if it is in the public interest to do so. If, upon completion of an investigation, it is found that the relevant
data user is contravening or has contravened PDPO, the Commissioner may issue an enforcement notice to the data user directing remedial
and/or preventive steps to be taken.
45
Contravention
of a DPP is not an offence. However, contravention of certain provisions of PDPO is an offence. The Commissioner may carry out criminal
investigation and institute prosecution for offences under section 64 of the PDPO regarding doxxing-related offences and the direct marketing
provisions etc, as well as certain relevant offences. Depending on the severity of the cases, the Commissioner will decide whether to
exercise the prosecution power in his or her own name, or refer cases involving suspected commission of other offences to the Police
or the Department of Justice for following up.
Data
subjects may also seek compensation by civil action from data users for damage caused by a contravention of the PDPO. The Commissioner
may provide legal assistance to the aggrieved data subjects if the Commissioner thinks fit to do so. In addition, the Commissioner may
proactively carry out an inspection of a personal data system of a data user or a class of data users for the purpose of making recommendations
on how compliance may be enhanced by the data user(s). The Commissioner is also empowered to issue codes of practices to provide practical
guidance on how to comply with the requirements under PDPO. Non-compliance with a code of practice itself is not an offence but can be
a proof of contravention of the relevant requirement under PDPO.
Exemptions
PDPO
provides a number of exemptions from some compliance requirements under particular circumstances. Examples include crime prevention or
prosecution, security and defence, statistics and research, news activity, protecting a data subject’s health etc. There is also
an exemption if the use of personal data is required or authorised by law or court order or is required for exercising or defending legal
rights in Hong Kong. An exemption is a defence for a data user to avoid liability when he/she fails to comply with certain compliance
requirements under PDPO.
Laws/regulations
in Hong Kong that may result in oversight over data security
The
Organized and Serious Crime Ordinance (“OSCO”) is one of the major statutory exceptions to the duty of confidentiality over
data security. A person is required under OSCO to make a disclosure to authorised officers (eg, police officers) where that person knows
or suspects that any property, among others, in whole or in part directly or indirectly represents the proceeds of an indictable offence.
In the context of the Company’s business and the offering, this may require the disclosure to an authorised officer of information
subject to the duty of confidentiality.
Persons
who come into possession of official information relating to security or intelligence services, defence, international relations or criminal
investigations are, under certain circumstances, prohibited under the Official Secrets Ordinance from disclosing such information. The
Official Secrets Ordinance is unlikely to be relevant to an investigation unless the person being investigated has a relationship with
a government that would put that person in a position such that it is likely to receive such information.
Under
the Hong Kong National Security Law, it is an offence to unlawfully provide state secrets or intelligence concerning national security
to a foreign country or an institution, organisation or individual outside the mainland, Hong Kong and Macao of the People’s Republic
of China. For this purpose, state secrets and intelligence concerning national security are to be defined and determined under PRC law.
Competition
Ordinance
The
Competition Ordinance (Cap. 619, Laws of Hong Kong) (“Competition Ordinance”) is to prohibit conduct that prevents, restricts
or distorts competition in Hong Kong. It also aims to prohibit mergers that substantially lessen competition in Hong Kong and to provide
for incidental and connected matters.
The
Competition Ordinance includes:
●
The First Conduct Rule, which prohibits undertakings from making or giving effect to agreements or engaging in a concerted practice,
or, as a member of an association of undertakings, make or give effect to a decision of the association, if the object or effect of the
agreement, concerted practice or decision is to prevent, restrict or distort competition in Hong Kong;
●
The Second Conduct rule, which prohibits undertakings which have a substantial degree of market power in a market to abuse that power
by engaging in conduct that has as its object or effect the prevention, restriction or distortion of competition in Hong Kong; and
●
The Merger Rule, which prohibits undertakings to directly or indirectly carry out a merger that has, or is likely to have, the effect
of substantially lessening competition in Hong Kong.
Upon
breach, the Competition Tribunal may impose pecuniary penalty, director disqualifications, and prohibition, damage and other orders on
offenders. For pecuniary penalty, section 93 of the Competition Ordinance enables the Competition Tribunal to award a penalty up to 10%
of the turnover of the undertakings involved for up to three years in which the contravention occurs.
46
Intellectual
Property
Protection
of our intellectual property is a strategic priority for our business. We rely primarily on a combination of trademark, patent, copyright,
computer software and trade secret laws to establish and protect our proprietary rights.
We
currently have forty-eight registered trademarks in China as follows:
Trademark
Number
Issue
Date
Expiration
Date
Trademark
9680266
August 21, 2012
August 20, 2032
9680456
August 21, 2012
August 20, 2032
11644487
March 28, 2014
March
27, 2024
49535965
June 7, 2021
June 7, 2031
9680892
August 14, 2012
August 13, 2032
9680140
August 14, 2012
August 13, 2032
37266704
December 21, 2019
December 20, 2029
37258329
December 21, 2019
December 20, 2029
56018617
November 28, 2021
November 27, 2031
56028957
January 28, 2022
January 27, 2032
49387234
April 31, 2021
April
20, 2031
47
54418661
October 7, 2021
October 6, 2031
54431753
October 7, 2021
October 6, 2031
59106330
February 28, 2022
February 27, 2032
水愉家
59116758
March 7, 2022
March 6, 2032
水裕家
59109733
March 7, 2022
March 6, 2032
水愉家
59114921
March 7, 2022
March 6, 2032
水裕家
59891751
March 28, 2022
March 27, 2032
59907306
March 28, 2022
March 27, 2032
59904340
March 28, 2022
March 27, 2032
59894875
March 28, 2022
March 27, 2032
59902356
March 28, 2022
March 27, 2032
59904355
March 28, 2022
March 27, 2032
67354165
March 14, 2023
March 13, 2033
67353153
March 14, 2023
March 13, 2033
67351825
March 14, 2023
March 13, 2033
67374802
March 14, 2023
March 13, 2033
67364553
March 14, 2023
March 13, 2033
67365560
March 14, 2023
March 13, 2033
67375841
March 14, 2023
March 13, 2033
48
67369427
March 14, 2023
March 13, 2033
67369228
March 14, 2023
March 13, 2033
67370603
March 14, 2023
March 13, 2033
67354189
March 14, 2023
March 13, 2033
67358761
March 14, 2023
March 13, 2033
67372685
March 28, 2023
March 27, 2033
67375031
March 28, 2023
March 27, 2033
67370104
March 28, 2023
March 27, 2033
67377198
March 28, 2023
March 27, 2033
67370131
March 28, 2023
March 27, 2033
67360139
March 28, 2023
March 27, 2033
67358225
March 28, 2023
March 27, 2033
67374510
March 28, 2023
March 27, 2033
67375047
March 28, 2023
March 27, 2033
67356607
March 28, 2023
March 27, 2033
67351938
May 21, 2023
May 20, 2033
67363910
May 21, 2023
May 20, 2033
68826372
June 21, 2023
June 20, 2033
49
Some
of our products and services bear the registered trademarks of “ ” (“水宜家”) or “Shui
Yi Jia.” These trademarks are owned by Yuwen Li, one of our shareholders. Yuwen Li has signed a license agreement with Xixingdao
to authorize Xixingdao and its subsidiaries to use those trademarks at no cost to us during the period from October 2019 to October 2029.
We
currently have the following one registered patent in China:
Patent
Number
Authorization
Date
Expiration
Date
Patent
CN201811179554.7
2020-10-13
2038-10-09
A logistics container that
is easy to place and prevent damage to fragile items
We
currently have the following four registered works copyrights in China:
Copyright
Number
Registration
Date
国作登字-2020-F-01147904
2020-11-03
国作登字-2020-F-00001673
2020-10-30
国作登字-2020-F-00001391
2020-10-29
国作登字-2021-F-00297018
2021-12-28
We
currently have the following twenty registered software copyrights in China:
Copyright
Number
First
Issue Date
Registration
Date
Copyright
2021SR0833407
2020-07-21
2021-06-04
Barreled water online distribution
management system
2021SR0833438
2020-07-20
2021-06-04
Barreled water sales financial
statement management system
2021SR0833409
2020-11-25
2021-06-04
Barreled
water transportation service management system
2021SR0833441
2020-09-23
2021-06-04
Environmental
monitoring and management system for barreled water storage
2021SR0833447
2020-12-21
2021-06-04
Dispatching
management system for barreled water transport vehicles
2021SR0833448
2021-01-20
2021-06-04
Barreled
water sales service management system
2021SR0833451
2020-07-24
2021-06-04
Barreled
water sales customer management system
2021SR0833369
2020-07-13
2021-06-04
Statistical
system of barreled water sales data
2021SR0833366
2020-08-27
2021-06-04
Barreled
water storage service management system
2021SR0833450
2020-07-16
2021-06-04
Barreled
water sales financial service management system
2021SR1675516
2019-07-22
2021-11-09
Wine
trading internet platform system
2021SR1675492
2019-07-22
2021-11-09
Wine
trading customer software
2021SR1675466
2019-10-18
2021-11-09
Food
supermarket trading system
2021SR1684106
2019-02-10
2021-11-10
Origin
tracking label identification system software
2021SR1684107
2019-08-29
2021-11-10
Food
safety data tracking system
2021SR1671192
2019-08-20
2021-11-09
Wine
e-commerce portal management platform
2021SR1671159
2019-06-17
2021-11-09
Wine
distributor management system
2021SR1671739
2019-04-23
2021-11-09
Wine
product online sales promotion exchange platform
2022SR0044569
2019-11-11
2022-01-07
FVTI
online Food Trading Information Checking Platform
2022SR0044643
2019-09-17
2022-01-07
FVTI
Store Order Data Statistical Analysis System
50
We
currently have the following registered Internet domain names in China:
Internet
domain names
Expiration
Date
hsjt-fg.com
2023-12-27
富谷集团.cn
2023-09-23
富谷集团.com
2023-09-20
富谷在线.com
2023-09-23
富谷在线.cn
2023-09-23
富谷在线.online
2023-09-24
富谷在线.中国
2023-09-23
fvti.online
2025-02-10
fvti.show
2025-09-08
fvti.mobi
2023-09-23
Human
Capital Resources
As
of the date of this Annual Report, the Company had 68 full-time employees and no part-time employees in the following functions:
Function
Number
of Employees
Finance
14
Sales and marketing
24
E-Commerce and supply chain
2
Warehouse and delivery
4
General and administrative
6
Total
68
All
of our employees are based in the cities of Shenzhen and Dongguan, where our operations are located.
Our
board of directors provides oversight on certain human capital matters, including diversity, and our employee rewards and benefits program.
Under the board’s oversight, the Company conducts employee retention reviews to attract, retain and develop a workforce that aligns
with our values and strategies.
Corporate
Culture and People Philosophy
We
believe that employees with strong people philosophy and people-based corporate culture are likely to develop a strong sense of belonging
in the organization. We care about employees’ interests and personal preferences and offer each employee with the best job suitable
for their skillset and career interest. We support a transparent and accessible corporate culture to make management and team leaders
accessible to employees. We value the benefits of two-ways communications (top-down and bottom-up) to hear the voices from the employees
to promote the strong sense of belonging in our Company.
Employee
Training and Talent Development
Training
and self-development programs are provided to employees periodically which include customer service training, financial controller training,
delivery procedures training, compliance training on industry related government rules and regulations, as well as informal training.
Employees are encouraged to participate in different training programs to enhance their problem-solving skills, advancement and continuous
self-development.
We
support employee involvement and personal and professional development in our Company. We engage employees and offer continued opportunities
for growth.
Diversity,
Inclusion and Equal Opportunities
We
are committed to gender equality by providing fair recruitment, training and promotion opportunities for all employees. At the year-end
of 2023, female employees represented approximately 38% of the total workforce. We aim to invest in developing talented leaders across
all management levels including increased women members of management at our company and subsidiaries.
In
addition to gender equality, we also seek to hire employees from different educational background, profession, demographics and regions.
We have hired employees from different ethnicities, backgrounds and regions all across mainland China. In order to retain the best available
candidates, we evaluate the qualifications and experience of the employees through interviews and professional references to recruit
the right persons from a wide range of sources. We aim to create an inclusive workplace, further promote a diverse workforce, and bring
in new cultures and energy.
Employment
Benefits
As
required by PRC regulations, we participate in various government statutory employee benefit plans, including social insurance funds,
namely a pension contribution plan, a medical insurance plan, an unemployment insurance plan, a work-related injury insurance plan, a
maternity insurance plan and a housing provident fund. We are required under PRC law to make contributions to employee benefit plans
at specified percentages of the salaries, bonuses and certain allowances of our employees, up to a maximum amount specified by the local
government from time to time. We previously had not made all employee benefit payments, and may be required to make up the contributions
for these plans as well as to pay late fees and fines.
We
believe that we maintain a good working relationship with our employees, and we have not experienced any major labor disputes.
Environmental Matters
Our
business, operations and facilities are subject to PRC national and local environmental laws and regulatory requirements. Regulatory
authorities impose requirements that regulate the emission, discharge, pollution and disposal of hazardous materials, among other things,
and require us to obtain and maintain relevant permits in connection with our operations. Although management believes that our operations
and facilities are in material compliance with such laws and regulations, future changes in these laws, regulations or interpretations
thereof or changes in our operations may require additional capital and resources to ensure compliance with applicable laws and regulations
or engage in remedial actions if there are any violations.
51
Available
Information
Our
Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to reports filed pursuant to
Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), are filed with the Securities
and Exchange Commission (the “SEC”). Such reports and other information filed by the Company with the SEC are available free
of charge on our corporate website (http://www.fvti.show/ as soon as reasonably practicable after they are electronically filed with
or furnished to the SEC. The SEC maintains an internet site that contains reports, proxy and information statements, and other information
regarding issuers that file electronically with the SEC at www.sec.gov. The foregoing website addresses are provided as inactive textual
references only. We periodically provide other information for investors on our corporate website. This includes press releases and other
information about financial performance and information on corporate governance. The information contained on the websites referenced
in this Form 10-K is not part of this report and is not incorporated by reference into this filing.