Item 7. Management’s Discussion and Analysis
Item
7. Management’s
Discussion and Analysis of Financial Condition and Results of Operations.
You
should read the following discussion and analysis of our financial condition and results of operations together with our financial statements
and related notes appearing in this Annual Report. Some of the information contained in this discussion and analysis or set forth elsewhere
in this Annual Report, including information with respect to our plans and strategy for our business, includes forward-looking statements
that involve risks and uncertainties. As a result of many factors, our actual results could differ materially from the results described
in or implied by the forward-looking statements contained in the following discussion and analysis. Forward-looking statements represent
our management’s beliefs and assumptions only as of the date of this Annual Report. Actual future results may be materially different
from what we expect. We undertake no obligation to update such statements to reflect events that occur or circumstances that exist after
the date on which they are made, except as required by federal securities and any other applicable law.
The
management’s discussion and analysis of our financial condition and results of operations are based upon our audited financial
statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”).
Reserve
for Nomad Recall
On
December 22, 2022, the CPSC issued a recall notice for the Nomad tankless dive system, which is distributed by BLU3, Inc. As part of
the recall procedure, the CPSC has approved the Company’s proposed remedy for the recall and BLU3 will begin to receive units back
from consumers to repair affected Nomad units. Additionally, BLU3 will re-start its manufacturing process for the Nomad tankless dive
system utilizing the material and design changes approved during the recall process, and immediately re-establish the product in all
of its sales channels. The Company has set an allowance for expenses related to this recall of $160,500. However, in 2023 the Company
adjusted the allowance down to $86,300 to reflect the actual impact on the Company’s financial condition.
18
Results
of Operations
Years
Ended December 31, 2023 and 2022
Overall,
our net revenues decreased 11.6% in 2023 from 2022, which included a decrease of 17.8% in sales to related parties. Our cost of revenues
in 2023 was 71.9% of our total net revenues as compared to 67.4% in 2022. Included in our cost of revenues are royalty expenses we pay
to Robert Carmichael which decreased 6.5% in 2023 from 2022. We reported a gross profit margin of 28.1% in 2023 as compared to 32.6%
in 2022.
Net
Revenues
The
following tables provide net revenues, costs of revenues, and gross profit margins for our segments for 2023 and 2022.
Year Ended December 31,
2023
2022
% change
Legacy SSA Products
$ 2,312,122
$ 2,601,622
(11.1 )%
High Pressure Gas Systems
996,040
1,118,081
(10.9 )%
Ultra-Portable Tankless Dive Systems
1,904,687
3,052,192
(37.6 )%
Redundant Air Tank Systems
2,065,224
1,592,601
29.7 %
Guided Tour Retail
302,724
212,876
42.2 %
Total revenue
$ 7,580,798
$ 8,577,372
(11.6 )%
Cost
of revenues as a percentage of net revenues
Year Ended December 31,
2023
2022
Legacy SSA Products
85.6 %
74.6 %
High Pressure Gas Systems
66.5 %
61.8 %
Ultra-Portable Tankless Dive Systems
72.6 %
61.2 %
Redundant Air Tank Systems
59.9 %
69.7 %
Guided Tour Retail
62.7 %
82.2 %
19
Gross
profit margins
Year Ended December 31,
2022
2021
Legacy SSA Products
14.4 %
25.4 %
High Pressure Gas Systems
33.5 %
38.33 %
Ultra-Portable Tankless Dive Systems
27.4 %
38.8 %
Redundant Air Tank Systems
40.1 %
30.3 %
Guided Tour Retail
37.3 %
17.8 %
Operating
Expenses
Operating
expenses, consisting of selling, general and administrative (“SG&A”) expenses and research and development costs, are
reported on a consolidated basis for our operating segments. Aggregate operating expenses decreased 31.0% for the year ended December
31, 2023 as compared to the year ended December 31, 2022.
Selling,
General & Administrative Expenses (SG&A Expenses)
SG&A
decreased by 31.0% for the years ended December 31, 2023 as compared to the year ended December 31, 2022. SG&A during those years
are as follows:
Expense Item
2023
2022
% Change
Payroll
$ 1,788,890
$ 1,946,985
(8.1 )%
Non-Cash Stock based compensation – options
81,424
998,474
(91.8 )%
Professional Fees
269,621
340,221
(20.8 )%
Advertising
365,604
499,441
(26.8 )%
All Others
757,899
841,081
(9.9 )%
Total SG&A
$ 3,263,439
$ 4,626,202
(29.5 )%
20
Payroll
decreases for the year ended December 31, 2023 can be attributed to a decrease in the BTL and BLU3 payroll which contributed the majority
of the 8.1% decrease. BLU3 decreased its engineering staff in 2023 by one engineer. Additionally, the CEO resigned in Q2 of 2023 and
the annual salary was not incurred.
Non-Cash
Stock compensation expenses decreased 91.8% for the year ended December 31, 2023 as compared to the year ended December 31, 2022. The
decrease can be attributed to fewer options being issued during the year as well as certain vesting criteria not being met in 2023 that
were met in 2022.
Professional
fees, representing legal, accounting and other professional fees, which we paid in a combination of cash, common stock, or stock options,
decreased 20.8% for the year ended December 31, 2023 as compared to the year ended December 31, 2022. Accounting fees decreased, 30.3%
in 2023, due to the change in audit firms for the year ended December 31, 2022. Additionally, legal fees decreased by 48.9% due to fewer
stock awards for legal fees in 2023.
Advertising
expense decreased 26.8% for the year ended December 31, 2023 as compared to the year ended December 31, 2022. The decrease is attributed
to less spending on direct and internet advertising by BTL, BLU3 and SSI in 2023.
Other
expenses decreased 9.9% for the year ended December 31, 2023 as compared the year ended December 31, 2022. The primary driver of the
decrease to other expenses is the reserve for expenses related to the 2022 recall of the Nomad dive system. This reserve was decreased
to reflect the actual expense of the recall in 2023.
Research
& Development Expenses (R&D Expenses)
R&D
expenses for the year ended December 31, 2023 decreased 24.5% as compared to the year ended December 31, 2022. The decrease can be primarily
attributed to the completion of the R&D for BLU3’s NOMAD in early 2022.
Other
Expense
For
the year ended December 31, 2023 interest expenses totaled approximately $78,700 as compared to approximately $42,500 in interest expense
for the year ended December 31, 2022. This increase can be attributed to the increase in convertible debt related to the SSI acquisition,
as well as the financing of tools and dyes for both the SSI and BLU3 operations.
Liquidity
and Capital Resources
We
had cash of $431,112 on December 31, 2023.The following table summarizes total current assets, total current liabilities and working
capital at December 31, 2023 as compared to December 31, 2022.
December 31, 2023
December 31, 2022
% of Change
Total Current Assets
$ 2,736,601
$ 3,265,714
(16.2 )%
Total Current Liabilities
$ 2,502,787
$ 1,792,151
39.7 %
Working Capital
$ 233,814
$ 1,473,563
(84.1 )%
21
The
decrease in our current assets on December 31, 2023 from December 31, 2022 primarily reflects decreases in cash and inventory of approximately
$476,000. The decrease in inventory was due to inventory in BLU3 that was used for
the sale of the Nomad dive system through the end of 2023.
The
increase in our total current liabilities for the year ended December 31, 2023 as compared to the year ended December 31, 2022 reflects
an increase in customer deposits of approximately $88,206, an increase of approximately $79,011 in other liabilities, primarily attributed
to the reserve for Nomad recall expenses of $160,500, and a decrease of 9,892 in operating lease liabilities with the
signing of the SSI lease renewal, and an increase of $225,000 in related party demand note, due to the issuances of new notes.
Summary
Cash Flows
Years Ended December 31,
2023
2022
Net cash used in operating activities
$ (374,827 )
$ (678,357 )
Net cash (used in) investing activities
$ (29,955 )
$ (62,164 )
Net cash provided by financing activities
$ 351,467
$ 581,805
Net
cash used in operating activities for 2023 was primarily the result of a net loss of $1,248,115, as well as the change in long term lease
liability of $258,034 for the year ended December 31, 2023 as compared to December 31, 2022. The cash used related to net loss was offset
by $462,297 in depreciation and amortization expenses and $81,424 non-cash stock based compensation expenses during the year ended December
31, 2023.
Net
cash used in investing activities for the year ended December 31, 2023 of $29,955 reflects primarily the cash used to purchase fixed assets.
This compares to cash used to acquire assets of Gold Coast Scuba of $30,000, as well as the cash used to purchase fixed assets, net of
debt totaling approximately $21,124, and fixed asset purchases of $11,040 for the year ended December 31, 2022.
Net
cash provided by financing activities for the year ended December 31, 2023 reflects $200,000 in proceeds related to the sale of the Company’s
common stock and units comprised of stock and $225,000 in proceeds from the issuance of demand notes. The increase in net cash was offset
by repayments of notes payable and other debt of $73,533. This is compared to cash provided from the sale of common stock and units
of $305,000, proceeds from the exercise of warrants of $265,000, and the repayment of debt and notes payable totaling $54,988 for the
year ended December 31, 2022.
Going
Concern
Our
audited consolidated financial statements included in this Annual Report were prepared assuming we will continue as a going concern,
and, accordingly, do not include adjustments relating to the recoverability and realization of assets and classification of liabilities
that might be necessary should we be unable to continue in operation. The report of our independent registered public accounting firm
on our audited consolidated financial statements for the year ended December 31, 2023 includes an explanatory paragraph stating the Company
has net losses and an accumulated deficit which raises substantial doubt about its ability to continue as a going concern. If the Company
is unable to raise additional funds when needed, or does not have sufficient cash flows from sales, it may be required to scale back,
delay or cease operations, liquidate assets and possibly seek bankruptcy protection. We have a history of losses, and an accumulated
deficit of $17,685,610 as of December 31, 2023. Despite a working capital surplus of $233,814 at December 31, 2023, the continued losses
and cash used in operations raise substantial doubt as to the Company’s ability to continue as a going concern. The Company’s
ability to continue as a going concern is dependent upon the Company’s ability to continue to increase revenues, control expenses,
raise capital, and to continue to sustain adequate working capital to finance its operations. The failure to achieve the necessary levels
of profitability and cash flows would be detrimental to the Company. We are continuing to engage in discussions with potential sources
for additional capital, however, our ability to raise capital is somewhat limited based upon our revenue levels, net losses and limited
market for our common stock. If we fail to raise additional funds when needed, or if we do not have sufficient cash flows from operations,
we may be required to scale back or cease certain of our operations.
22
Critical
Accounting Estimates
The
Company’s management discussion and analysis of its financial condition and results of operations are based upon the Company’s
consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the U.S. The
preparation of these financial statements requires the Company to make estimates and judgments that affect the reported amounts of its
assets, liabilities, sales and expenses, and related footnote disclosures. On an on-going basis, the Company evaluates its estimates
for product returns, bad debts, inventories, income taxes, warranty obligations, litigation and other subjective matters impacting the
financial statements. The Company bases its estimates on historical experience and on various other assumptions that are believed to
be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions
or conditions.
The
Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation
of its consolidated financial statements.
Allowance
for Doubtful Accounts
Allowances
for doubtful accounts are estimated based on estimates of losses related to customer accounts receivable balances. Estimates are developed
by using standard quantitative measures based on historical losses, adjusting for current economic conditions and, in some cases, evaluating
specific customer accounts for risk of loss. The establishment of reserves requires the use of judgment and assumptions regarding the
potential for losses on receivable balances. Though the Company considers these balances adequate and proper, changes in economic conditions
in specific markets in which the Company operates and any specific customer collection issues the Company identifies could have a favorable
or unfavorable effect on required allowance balances.
Inventories
The
Company values inventory at the lower of cost (determined using the first-in first-out method) or net realizable value. Management’s
judgment is required to determine the allowance for obsolete or excess inventory. Inventory on hand may exceed future demand either because
the product is outdated or because the amount on hand is more than will be used to meet future needs. Inventory allowances are estimated
by the individual operating companies using standard quantitative measures based on criteria established by the Company. Though the Company
considers these reserve balances to be adequate, changes in economic conditions, customer inventory levels, or competitive conditions
could have a favorable or unfavorable effect on required allowance balances.
Deferred
Taxes
The
Company records a valuation allowance to reduce its deferred tax assets to the amount that is more likely than not to be realized. While
the Company has considered future taxable income and ongoing prudent and feasible tax planning strategies in assessing the need for the
valuation allowance, in the event the Company were to determine that it would not be able to realize all or part of its net deferred
tax assets in the future, an adjustment to the deferred tax assets would be charged to income in the period such determination was made.
Likewise, should the Company determine that it would be able to realize its deferred tax assets in the future in excess of its net recorded
amount, an adjustment to the deferred tax assets would increase income in the period such determination was made.
Warranties
The
Company accrues a warranty reserve for estimated costs to provide warranty services. Warranty reserves are estimated using standard quantitative
measures based on criteria established by the Company. Estimates of costs to service its warranty obligations are based on historical
experience, expectation of future conditions and known product issues. To the extent the Company experiences increased warranty claim
activity or increased costs associated with servicing those claims, revisions to the estimated warranty reserve would be required. The
Company engages in product quality programs and processes, including monitoring and evaluating the quality of its suppliers, to help
minimize warranty obligations.
23
Off
balance Sheet Arrangements
We
currently have no off-balance sheet arrangements.
Item
7A. Quantitative
and Qualitative Disclosures about Market Risk.
Not
required for smaller reporting companies.
Item
8. Financial
Statements and Supplementary Data.
Our
consolidated financial statements appear beginning at page F-1.
Item
9. Changes
in and Disagreements with Accountants on Accounting and Financial Disclosure.
None.