Item 2. Management’s Discussion and Analysis
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following discussion and analysis should
be read in conjunction with the unaudited condensed financial statements and related notes included elsewhere in this Quarterly Report
and our audited financial statements and related notes thereto included in our Annual Report on Form 10-K for the year ended December
31, 2024, which was filed with the SEC on March 5, 2025. This discussion and analysis and other parts of this Quarterly Report contain
forward-looking statements based upon current beliefs, plans and expectations that involve risks, uncertainties and assumptions, such
as statements regarding our plans, objectives, expectations, intentions and projections. Our actual results and the timing of selected
events could differ materially from those anticipated in these forward-looking statements as a result of several factors, including those
set forth under Part II, Item 1A, “ Risk Factors ” and elsewhere in this Quarterly Report. You should
carefully read the “Risk Factors” section of this Quarterly Report and of our Annual Report on Form 10-K for the year ended
December 31, 2024, to gain an understanding of the important factors that could cause actual results to differ materially from our forward-looking
statements. Please also see the section entitled “ Special Note Regarding Forward-Looking Statements .”
Overview
Auddia (the “Company”)
is an AI technology company headquartered in Boulder, CO that is reinventing how consumers engage with audio through the development of
its faidr app, an industry-first audio platform, which utilizes proprietary AI technology to personalize and customize both radio and
podcast listening experiences.
faidr allows users to
listen to AM/FM radio stations without unwanted commercial breaks. The app replaces these ad breaks in real time with streaming music
similar in format and genre to the radio station being played. The faidr app represents the first-time consumers can combine the local
content uniquely provided by AM/FM radio with commercial-free and personalized listening many consumers demand from digital-media consumption.
In addition to commercial-free AM/FM, faidr includes podcasts – also with ads removed or easily skipped by listeners – as
well as exclusive content, which includes new artist discovery, curated music stations, and exclusive music podcasts that allow hosts
to play full tracks within the episode.
The combination of AM/FM
streaming and podcasting, with Auddia’s unique, AI technology-driven differentiators, addresses large (radio streamers) and rapidly
growing (podcast listeners) audiences.
We have developed our
AI platform on top of Google’s TensorFlow open-source library that is being “taught” to know the difference between
all types of audio content on the radio. For instance, the platform recognizes the difference between a commercial and a song and DJ conversation.
Not only does the technology learn the differences between the various types of audio segments, but it also identifies the beginning and
end of each piece of content.
The faidr app is intended
to be downloaded by consumers who are willing to pay for a customizable, commercial-free listening experience. Our advanced features allow
subscribers to skip any content heard on the station and request audio content on-demand. We believe the faidr App represents a significant
differentiated audio streaming product, the first to give audio streamers a more personalized middle ground between passive content like
broadcast radio and fully on-demand content like Spotify. No other audio streaming app available today, including category leaders like
TuneIn, iHeart, and Audacy, can compete with faidr’s full product offerings.
We launched an MVP version
of faidr through several consumer trials in 2021 to measure consumer interest and engagement with the App. The full app launched on February
15, 2022, and included all major U.S. radio stations in the US. In February 2023, we added faidrRadio, our exclusive content offerings,
to the app. Podcasts were added to the app for the iOS version before the end of Q1 2023 and added to the Android app in May of 2023.
In Q1 of 2025, we implemented
new paywalls and are now testing various price points and marketing strategies aimed at optimizing subscription conversions. The
Company continues to look for opportunities to improve the value faidr delivers to consumers through content enhancements, improvements
in app functionality, and the development of new features. Through these ongoing improvements to the faidr app and the continuous optimization
of the marketing message and strategy to reach the right audiences, the Company continues to pursue the product market fit required to
support a significant increase in marketing spend to drive users and revenue.
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The faidr mobile App
is available today through the iOS and Android App stores.
We have funded our operations
with proceeds from the February 2021 IPO, Series A warrants exercised in July 2021 and common share issuance during June of 2023. We also
obtained debt financing through a related party during November 2022 and April 2023, which was subsequently repaid in April 2024. In addition,
we sold common shares during 2025 and 2024 pursuant to our equity line facility. Since our inception, we have incurred significant operating
losses. As of March 31, 2025, we had an accumulated deficit of $91,239,759. Our ability to generate product revenue sufficient to achieve
profitability will depend heavily on the successful development and commercialization of one or more of our Apps. We expect that our expenses
and capital requirements will increase substantially in connection with our ongoing activities, particularly if and as we:
·
nationally launch our faidr App and as we continue training our proprietary AI technology and make product enhancements;
·
continue to develop and expand our technology and functionality to advance the faidr app;
·
rollout our product on a national basis, which will include increasing our sales and marketing costs related to the promotion of our products. faidr promotion will include a combination of a) purchasing ads directly from broadcasters or b) participating broadcasters to promote without purchasing ads, but sharing a portion of subscription proceeds based on listening activity on those stations;
·
continue to pursue and complete potential acquisitions of other companies;
·
hire additional business development, product management, operational and marketing personnel;
·
continue market studies of our products; and
·
add operational and general administrative personnel which will support our product development programs, commercialization efforts and our transition to operating as a public company.
As a result, we will need substantial additional
funding to support our continuing operations and pursue our growth strategy. Until such time as we can generate significant revenue from
product sales, if ever, we expect to finance our operations through the sale of equity, debt financings or other capital sources, which
may include collaborations with other companies or other strategic transactions. We may be unable to raise additional funds or enter into
such other agreements or arrangements when needed on favorable terms, or at all. If we fail to raise capital or enter into such agreements
as and when needed, we may have to significantly delay, scale back or discontinue the development and commercialization of one or more
of our product candidates.
Because of the numerous risks and uncertainties
associated with product development, we are unable to predict the timing or amount of increased expenses or when or if we will be able
to achieve or maintain profitability. Even if we are able to generate product sales, we may not become profitable. If we fail to become
profitable or are unable to sustain profitability on a continuing basis, then we may be unable to continue our operations at planned levels
and be forced to reduce or terminate our operations.
As of March 31, 2025, we had cash and cash equivalents
of $1,689,913. Through the date of this report, we have secured approximately $0.7 million in additional financing in the first quarter
of 2025. We will need additional funding to complete the development of our full product line and scale products with a demonstrated market
fit. Management has plans to secure such additional funding. However, if we are unable to raise capital when needed or on acceptable terms,
we would be forced to delay, reduce, or eliminate our technology development and commercialization efforts.
Recent Developments
Mergers and Acquisitions
Strategy
We are exploring various
merger and acquisition options as part of a broader strategy which aims to scale the business more rapidly; accelerate user adoption and
subscriber growth; enter new markets (international); and open new pathways toward raising capital. The overall strategy focuses on three
areas: (1) acquiring retained users of a radio-streaming app, (2) bringing our proprietary ad-free products to that userbase to generate
significant subscription revenue, and (3) bringing together other differentiated features into the larger audio Superapp platform.
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Nasdaq Deficiency Notices
During 2022, 2023 and
2024, the Company received notices from Nasdaq indicating that the Company was not in compliance with (i) Nasdaq Listing Rule 5550(b)(1),
which requires companies listed on The Nasdaq Stock Market to maintain a minimum of $2,500,000 in stockholders’ equity for continued
listing or (ii) Nasdaq Listing Rule 5550(a)(2) which requires companies listed on The Nasdaq Stock Market to maintain a minimum of a $1.00
bid price for continued listing.
On May 24, 2024, we received
a letter from Nasdaq indicating that we had regained compliance with the equity requirement in Listing rule 5550(b) (1). We will be subject
to a Mandatory Panel Monitor for a period of one year from the date of the letter in accordance with application of Listing Rule 5815(d)(4)(B).
On October 16, 2024,
we received a written notice from Nasdaq indicating that we were not in compliance with the $1.00 minimum bid price requirement set forth
in Nasdaq Listing Rule 5550(a)(2) for continued listing. The bid price notice does not result in the immediate delisting of our common
stock from the Nasdaq Capital Market. The bid price notice indicated that we have 180 calendar days (or until April 14, 2025) in which
to regain compliance. If at any time during this 180 calendar day period the bid price of our common stock closes at or above $1.00 per
share for a minimum of ten consecutive business days, the Nasdaq staff will provide us with a written confirmation of compliance and the
matter will be closed.
On April 14, 2025, Nasdaq notified us that we were in compliance with the $1.00 minimum bid price requirement.
Reverse
Stock Splits
On February 27, 2024,
the Company effectuated a 1-for-25 reverse stock split.
On March 28, 2025, the
Company effectuated a 1-for-17 reverse stock split.
The reverse stock splits
did not change the authorized number of shares of the Company’s common stock. No fractional shares were issued and any fractional
shares resulting from the reverse stock splits were rounded up to the nearest whole share.
The reverse stock splits
applied to the Company’s outstanding warrants, stock options and restricted stock units. The number of shares of common stock into
which these outstanding securities are convertible or exercisable were adjusted proportionately as a result of the reverse stock splits.
The exercise prices of any outstanding warrants or stock options were also proportionately adjusted in accordance with the terms of those
securities and the Company’s equity incentive plans.
Impact of Inflation
We have recently experienced higher costs across
our business as a result of inflation, including higher costs related to employee compensation and outside services. We expect inflation
to continue to have a negative impact throughout 2025, and it is uncertain whether we will be able to offset the impact of inflationary
pressures in the near term.
Components of our results of operations
Operating expenses
Direct costs of services
Direct cost of services
consists primarily of costs incurred related to our technology and development of our Apps, including hosting and other technology related
expenses. We expect our direct costs of services to increase in the future as we continue to develop and enhance our technology related
to the faidr and podcasting Apps.
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Sales and marketing
Our sales and marketing
expenses consist primarily of salaries, direct to consumer promotional spend and consulting services, all of which are related to the
sales and promotion performed during the period. We expect our sales and marketing expenses to fluctuate period by period as we release
new upgrades and enhancements within our Apps and look to generate revenue through customer acquisition, retention, and subscription conversion.
Research and development
Since our inception,
we have focused significant resources on our research and development activities related to the software development of our technology.
We account for costs incurred in the development of computer software as software research and development costs until the preliminary
project stage is completed, management has committed to funding the project, and completion and use of the software for its intended purpose
is probable. We cease capitalization of development costs once the software has been substantially completed and is available for its
intended use. Software development costs are amortized over a useful life estimated by our management of three years. Costs associated
with significant upgrades and enhancements that result in additional functionality are capitalized. Capitalized costs are subject to an
ongoing assessment of recoverability based on anticipated future revenues and changes in software technologies. Unamortized capitalized
software development costs determined to be in excess of anticipated future net revenues are impaired and expensed during the period of
such determination. We expect to continue to incur research and development expenses and capitalization in the future as we continue to
develop and enhance our faidr and podcasting Apps.
General and administrative
Our general and administrative
expenses consist primarily of salaries and related costs, including payroll taxes, benefits, stock-based compensation, and professional
fees related to auditing, tax, general legal services, and consulting services. We expect our general and administrative expenses to continue
to increase in the future as we right-size our operating activities and prepare for commercialization of our products and support our
operations as a public company, including increased expenses related to legal, accounting, insurance, regulatory and tax-related services
associated with maintaining compliance with exchange listing and Securities and Exchange Commission requirements, directors and officers
liability insurance premiums and investor relations activities.
Other income and expense
The other income and
expense category primarily consists of interest expense attributed to the debt and conversion features of the Notes payable to related
party.
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Results of operations
Comparison of the Three Months Ended
March 31, 2025 and 2024
The
following table summarizes our results of operations:
Three Months Ended March 31,
2025
2024
Revenue
$ –
$ –
Operating expenses:
Direct cost of services
55,571
48,173
Sales and marketing
235,441
146,395
Research and development
396,703
165,507
General and administrative
630,891
1,210,799
Depreciation and amortization
432,407
483,746
Total operating expenses
1,751,013
2,054,620
Loss from operations
(1,751,013 )
(2,054,620 )
Other expense:
Interest expense
(1,552 )
(152,708 )
Total other expense
(1,552 )
(152,708 )
Loss before income taxes
(1,752,565 )
(2,207,328 )
Provision for income taxes
–
–
Net loss
$ (1,752,565 )
$ (2,207,328 )
Revenue
Total revenues for the
three months ended March 31, 2025 and 2024 were $0 as we continue to develop and enhance our faidr and podcasting Apps to establish new
revenue streams.
Direct cost of services
Direct Cost of Services
increased by $7,398 or 15.4% to $55,571 for the three months ended March 31, 2025 compared to $48,173 for the three months ended March
31, 2024. This remained relatively flat due to ongoing cost of services to maintain the faidr app.
Sales and marketing
Sales and marketing expenses
increased by $89,046 or 60.8% to $235,441 for the three months ended March 31, 2025 compared to $146,395 for the three months ended March
31, 2024. The increase in sales and marketing expenses was primarily attributed to increased marketing promotion costs. We expect our
sales and marketing expenses to fluctuate period by period as we release new upgrades and enhancements within our apps and look to generate
revenue through customer acquisition, retention, and subscription conversion.
Research and development
Research and development
expenses increased by $231,196 or 139.7% to $396,703 for the three months ended March 31, 2025 from $165,507 for the three months ended
March 31, 2024 primarily due to an increase in research and development consulting fees incurred. We are continually developing enhancements
to both our faidr and podcasting Apps and will continue capitalize software costs to the extent that such development qualifies for capitalization.
General and administrative
General and administrative expenses decreased
by $579,908 or 47.9% to $630,891 for the three months ended March 31, 2025 compared to $1,210,799 for the three months ended March 31,
2024. The decrease resulted primarily from a decrease in stock compensation expense and professional fees, such as, accounting and legal
expenses due to potential acquisition efforts that occurred during the three months ended March 31, 2024 and were not present in 2025.
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Depreciation and amortization
Depreciation and amortization
expenses decreased by $51,339 or 10.6% to $432,407 for the three months ended March 31, 2025 compared to $483,746 for the three months
ended March 31, 2024. Capitalized software costs have decreased, in which the ongoing amortization of our faidr and podcasting Apps has
also decreased.
Other expense, net
Total other expenses
decreased by $151,156 or (99.0%) to $1,552 for the three months ended March 31, 2025 compared to $152,708 for the three months ended March
31, 2024. Interest expense decreased by $151,156 due to the repayment of notes payable to related party in April 2024.
Liquidity and capital
resources
Sources of liquidity
We have incurred operating losses since our inception
and have an accumulated deficit as a result of ongoing efforts to develop and commercialize our faidr and podcasting Apps. As of March
31, 2025, we had cash and cash equivalents of $1,689,913. We have working capital in the amount of approximately $1.4 million as of March
31, 2025. We anticipate that operating losses and net cash used in operating activities will increase over the next 12 months as we continue
to develop and market our products. We secured $0.7 million of additional financing in the first quarter of 2025, which will only be sufficient
to fund our current operating plans into the third quarter of 2025. We have based these estimates, however, on assumptions that may prove
to be wrong. We will need additional funding to complete the development of our full product line and scale products with a demonstrated
market fit. Management has plans to secure such additional funding. If we are unable to raise capital when needed or on acceptable terms,
we would be forced to delay, reduce, or eliminate our technology development and commercialization efforts.
Equity Line Common
Stock Purchase Agreement
On November 25, 2024,
we entered into a new equity line Common Stock Purchase Agreement and a related registration rights agreement with White Lion. Pursuant
to the Common Stock Purchase Agreement, we have the right, but not the obligation to require White Lion to purchase, from time to time,
up to $10,000,000 in aggregate gross purchase price of newly issued shares of our common stock, subject to certain limitations and conditions
set forth in the Common Stock Purchase Agreement.
At-the-Market Sales
Agreement
During the three
months ended March 31, 2025, we issued 78,947 shares for aggregate proceeds of approximately $0.7 million pursuant to an
At-the-Market Issuance Sales Agreement (the “Sales Agreement”) with Ascendiant Capital Markets, LLC, as sales agent (the
“Agent”).
Under the Sales Agreement,
we may sell shares of our common stock having an aggregate offering price of up to $10,000,000 from time to time, through an “at
the market offering” (the “ATM Offering”).
Cash Flow Analysis
Our cash flows from operating
activities have historically been significantly impacted by our investment in sales and marketing to drive growth, and research and development
expenses. Our ability to meet future liquidity needs will be driven by our operating performance and the extent of continued investment
in our operations. Failure to generate sufficient revenues and related cash flows could have a material adverse effect on our ability
to meet our liquidity needs and achieve our business objectives.
The following table summarizes
the statements of cash flows for the three months ended March 31, 2025 and 2024:
Three Months Ended March 31,
2025
2024
Net cash provided by (used in):
Operating activities
$ (1,443,166 )
$ (1,405,138 )
Investing activities
(246,601 )
(273,388 )
Financing activities
673,361
3,606,508
Change in cash
$ (1,016,406 )
$ 1,927,982
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Operating activities
Cash used in operating
activities for the three months ended March 31, 2025 was ($1,443,166), primarily resulting from our net loss of ($1,752,565) and change
in working capital of $(207,163) primarily related to a decrease in accounts payable and accrued liabilities, offset by non-cash charges
of $516,562 related to depreciation and amortization and share based compensation expense. Cash used in operating activities for both
periods consisted of personnel-related expenditures, marketing and promotion costs, and public company administrative support costs such
as legal and other professional support services.
Cash used in operating
activities for the three months ended March 31, 2024 was ($1,405,138), primarily resulting from our net loss of ($2,207,328) and change
in working capital of $145,155 primarily related to an increase in accounts payable and accrued liabilities, offset by non-cash charges
of $657,035 related to depreciation and amortization and share based compensation expense. Cash used in operating activities for both
periods consisted of personnel-related expenditures, marketing and promotion costs, and public company administrative support costs such
as legal and other professional support services.
Investing activities
Cash flows used in investing activities for the three
months ended March 31, 2025 was $(246,601), consisting of capitalization of software development expenses and patent expenses.
Cash flows used in investing activities for the three
months ended March 31, 2024 was $(273,388), consisting entirely of capitalization of software development expenses.
Financing activities
Cash flows generated
in financing activities for the three months ended March 31, 2025 was $673,361 and primarily related to cash proceeds from the issuance
of common shares of $672,795.
Cash flows generated
in financing activities for the three months ended March 31, 2024 was $3,606,508 and related entirely to cash proceeds from the issuance
of common shares of $3,606,508.
Funding Requirements
We historically have
incurred significant losses and negative cash flows from operations since our inception and had an accumulated deficit of $91,239,759
and $89,428,436 as of March 31, 2025 and December 31, 2024, respectively. As of March 31, 2025 and December 31, 2024, we had cash and
cash equivalents of $1,689,913 and $2,706,319, respectively. Our cash is comprised primarily of demand deposit accounts and money market
funds. We secured $0.7 million of additional financing in the first quarter of 2025,
which will only be sufficient to fund our current operating plans into the third quarter of 2025. We have based these estimates, however,
on assumptions that may prove to be wrong. We will need additional funding to complete the development of our full product line and scale
products with a demonstrated market fit. Management has plans to secure such additional funding. If we are unable to raise capital
when needed or on acceptable terms, we would be forced to delay, reduce, or eliminate our technology development and commercialization
efforts.
We expect our expenses
to increase in connection with our ongoing activities, particularly as we continue the development, and marketing and promotion of faidr.
In addition, we expect to continue to incur additional costs associated with operating as a public company, including legal, accounting,
investor relations and other expenses. Our future funding requirements will depend on many factors, including, but not limited to:
·
the scope, progress, results, and costs related to the market acceptance of our products;
·
the ability to attract podcasters and content creators to faidr and retain listeners on the platform;
·
the costs, timing, and ability to continue to develop our technology;
·
effectively addressing any competing technological and market developments; and
·
avoiding and defending against intellectual property infringement, misappropriation and other claims.
Off-balance sheet
arrangements
We did not have during
the periods presented, and we do not currently have, any off-balance sheet arrangements, as defined in the rules and regulations of the
SEC.
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Critical Accounting Estimates
Our financial statements
and accompanying notes have been prepared in accordance with U.S. GAAP. The preparation of these financial statements requires us to make
estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses, and related
disclosures. On an ongoing basis, we continually evaluate our estimates and assumptions believed to be reasonable under current facts
and circumstances. Actual amounts and results may materially differ from these estimates made by management under different assumptions
and conditions.
Certain accounting policies
that require significant management estimates and are deemed critical to our results of operations or financial position, are described
below. Accordingly, these are the policies we believe are the most critical to aid in fully understanding and evaluating our financial
condition and results of operations.
Software Development
Costs
The Company accounts
for costs incurred in the development of computer software as software research and development costs until the preliminary project stage
is completed, management has committed to funding the project, and completion and use of the software for its intended purpose is probable.
The Company ceases capitalization of development costs once the software has been substantially completed and is available for its intended
use. Software development costs are amortized over a useful life estimated by the Company’s management of three years. Costs associated
with significant upgrades and enhancements that result in additional functionality are capitalized. Capitalized costs are subject to an
ongoing assessment of recoverability based on anticipated future revenues and changes in software technologies. Unamortized capitalized
software development costs determined to be in excess of anticipated future net revenues are impaired and expensed during the period of
such determination.
Equity-based compensation
Certain of our employees and consultants have
received grants of common shares in our company. These awards are accounted for in accordance with guidance prescribed for accounting
for equity-based compensation. Based on this guidance and the terms of the awards, the awards are equity classified. The common shares
receive distributions if any in an order of priority in accordance with our limited liability company agreement.
The fair value of each award is determined using
the Black-Scholes option-pricing model which values options based on the stock price at the grant date, the expected life of the option,
the estimated volatility of the stock, and the risk-free interest rate over the expected life of the option. The expected volatility was
determined considering comparable companies historical stock prices as a peer group for the fiscal year the grant occurred and prior fiscal
years for a period equal to the expected life of the option. The risk-free interest rate was the rate available with a term equal to the
expected life of the option. The expected life of the option was estimated based on a mid-point method calculation.
Emerging growth company and smaller reporting company status
The Jumpstart Our Business
Startups Act of 2012 permits an “emerging growth company” such as us to take advantage of an extended transition period to
comply with new or revised accounting standards applicable to public companies until those standards would otherwise apply to private
companies. We have elected to not “opt out” of this provision and, as a result, we will adopt new or revised accounting standards
at the time private companies adopt the new or revised accounting standard and will do so until such time that we either (i) irrevocably
elect to “opt out” of such extended transition period or (ii) no longer qualify as an emerging growth company.
We are also a “smaller reporting company”
meaning that the market value of our stock held by non-affiliates is less than $700 million and our annual revenue was less than $100
million during the most recently completed fiscal year. We may continue to be a smaller reporting company if either (i) the market value
of our stock held by non-affiliates is less than $250 million or (ii) our annual revenue was less than $100 million during the most recently
completed fiscal year and the market value of our stock held by non-affiliates is less than $700 million. If we are a smaller reporting
company at the time we cease to be an emerging growth company, we may continue to rely on exemptions from certain disclosure requirements
that are available to smaller reporting companies. Specifically, as a smaller reporting company we may choose to present only the two
most recent fiscal years of audited financial statements in our Annual Report on Form 10-K and, similar to emerging growth companies,
smaller reporting companies have reduced disclosure obligations regarding executive compensation.
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Item 3.
Quantitative and Qualitative Disclosures about Market Risk
We are a smaller reporting company as
defined by Rule 12b-2 of the Exchange Act and are not required to provide the information required under this item.
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