Item 7. Management’s Discussion and Analysis
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following
discussion and analysis of our financial condition and results of operations in conjunction with the audited financial statements (prepared
in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”) and related notes included
elsewhere in this Annual Report on Form 10-K (this “Form 10-K”). The following discussion contains forward-looking statements
that are subject to risks and uncertainties. See “Special Note Regarding Forward-Looking Statements” for a discussion of the
uncertainties, risks, and assumptions associated with those statements. Actual results could differ materially from those discussed in
or implied by forward-looking statements as a result of various factors, including those discussed below and elsewhere in this Form 10-K,
particularly in the section entitled “Risk Factors.” Unless we state otherwise or the context otherwise requires, the terms
“we,” “us,” “our” and the “Company” refer Auddia Inc. and its subsidiaries. All amounts
presented in tables, other than per share amounts, are in thousands unless otherwise noted.
Overview
Auddia is a technology company
headquartered in Boulder, CO that is reinventing how consumers engage with audio through the development of a proprietary AI platform
for audio and innovative technologies for podcasts. Auddia is leveraging these technologies within its industry-first audio Superapp,
faidr (previously known as the Auddia App).
faidr gives consumers the
opportunity to listen to any AM/FM radio station with no commercials while personalizing the listening experience through skips and the
insertion of on-demand content, including popular and new music, news, and weather. The faidr app represents the first-time consumers
can combine the local content uniquely provided by AM/FM radio with commercial-free and personalized listening many consumers demand from
digital-media consumption. In addition to commercial-free AM/FM, faidr includes podcasts and exclusive content, branded faidrRadio, which
includes new artist discovery, curated music stations, and Music Casts. Music Casts are unique to faidr. Hosts and DJs can combine on-demand
talk segments with dynamic music streaming, which allows users to hear podcasts with full music track plays embedded in the episodes.
Auddia has also developed
a podcasting platform that provides a unique suite of tools that helps Podcasters create additional digital content for their podcast
episodes as well as plan their episodes, build their brand, and monetize their content with new content distribution channels. This podcast
platform also gives users the ability to go deeper into the stories through supplemental, digital content, and eventually comment and
contribute their own content to episode feeds.
Both of Auddia’s offerings
address large and rapidly growing audiences.
The Company has developed
its AI platform on top of Google’s TensorFlow open-source library that is being “taught” to know the difference between
all types of audio content on the radio. For instance, the platform recognizes the difference between a commercial and a song and is learning
the differences between all other content to include weather reports, traffic, news, sports, DJ conversation, etc. Not only does the technology
learn the differences between the various types of audio segments, but it also identifies the beginning and end of each piece of content.
The Company is leveraging
this technology platform within its premium AM/FM radio listening experience through the faidr App. The faidr App is intended to be downloaded
by consumers who will pay a subscription fee in order to listen to any streaming AM/FM radio station without commercials, podcasts and
the faidrRadio exclusive content offerings. Advanced features will allow consumers to skip any content heard on the station, request audio
content on-demand, and program an audio routine. We believe the faidr App represents a significant differentiated audio streaming product,
or Superapp, that will be the first to come to market since the emergence of popular streaming music apps such as Pandora, Spotify, Apple
Music, Amazon Music, etc. We believe that the most significant point of differentiation is that in addition to ad-free AM/FM streaming,
the faidr App is intended to deliver non-music content that includes local sports, news, weather, traffic and the discovery of new music
alongside exclusive programming and podcasts. No other radio streaming app available today, including category leaders like TuneIn, iHeart,
and Audacy, can compete with faidr’s full product offerings.
We launched an MVP version
of faidr through several consumer trials in 2021 to measure consumer interest and engagement with the App. The full app launched on February
15, 2022, and included all major U.S. radio stations in the US. In February 2023, we added faidrRadio, our exclusive content offerings,
to the app. Podcasts will be added before the end of Q1, 2023.
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The Company has also developed
its podcasting platform, which leverages technologies and proven product concepts to differentiate its podcasts offering from other competitors
in the radio streaming product category.
With podcasting growing and
predicted to grow at a rapid rate, the Auddia podcast platform was conceptualized to fill a void in the emerging audio media space. The
platform aims to be the preferred podcasting solution for podcasters by enabling them to deliver digital content feeds that match the
audio of their podcast episodes, and by enabling podcasters to make additional revenue from new digital advertising channels; subscription
channels; on-demand fees for exclusive content; and through direct donations from their listeners. Today, podcasters do not have a preference
as to where their listeners access their episodes, as virtually all listening options (mobile apps and web players) deliver only their
podcast audio. By creating a platform on which they can make net new and higher margin revenue, we believe that podcasters will promote
faidr to their listeners, thus creating a powerful, organic marketing dynamic.
One innovative and proprietary
part of the podcast platform is the availability of tools to create and distribute an interactive digital feed which supplements podcast
episode audio with additional digital. These content feeds allow podcasters to tell deeper stories to their listeners while giving podcasters
access to digital revenue for the first time. Podcasters will be able to build these interactive feeds using The Podcast Hub, a content
management system that also serves as a tool to plan and manage podcast episodes. The digital feed activates a new digital ad channel
that turns every audio ad into a direct-response, relevant-to-the-story, digital ad, increasing the effectiveness and value of their established
audio ad model. The feed also presents a richer listening experience, as any element of a podcast episode can be supplemented with images,
videos, text and web links. This feed will appear fully synchronized in the faidr mobile App, and it also can be hosted and accessed independently
(e.g., through any browser), making the content feed universally distributable.
Over time, users will be
able to comment, and podcasters will be able to grant some users publishing rights to add content directly into the feed on their behalf.
This will create another first for podcasting, a dialog between creator and fan, synchronized to the episode content.
The podcast capabilities
within faidr will also introduce a unique and industry first multi-channel, highly flexible set of revenue channels that podcasters can
activate in combination to allow listeners to choose how they want to consume and pay for content. “Flex Revenue” allows podcasters
to continue to run their standard audio ad model and complement those ads with direct response enabled digital ads in each episode content
feed, increasing the value of advertising on any podcast. “Flex Revenue” will also activate subscriptions, on-demand fees
for content (e.g., listen without audio ads for a micro payment fee) and direct donations from listeners. Using these channels in combination,
podcasters can maximize revenue generation and exercise higher margin monetization models, beyond basic audio advertising. These revenue
channels are expected to be available to Podcasters in 2022.
The faidr mobile App is available
today through the iOS and Android App stores.
We have funded our operations
with proceeds from the February 2021 IPO and Series A warrants exercise in July 2021. Since inception we have incurred significant operating
losses. As of December 31, 2022, we had an accumulated deficit of $71.7 million. Our ability to generate product revenue sufficient to
achieve profitability will depend heavily on the successful development and commercialization of one or more of our Apps. We expect that
our expenses and capital requirements will increase substantially in connection with our ongoing activities, particularly if and as we:
·
nationally launch our faidr App and as we continue training our proprietary AI technology and make product enhancements;
·
continue to develop and expand our technology and functionality to advance the faidr app;
·
rollout our product on a national basis, which will include increasing our sales and marketing costs related to the promotion of our products. faidr promotion will include a combination of a) purchasing ads directly from broadcasters or b) participating broadcasters to promote without purchasing ads, but sharing a portion of subscription proceeds based on listening activity on those stations;
·
hire additional business development, product management, operational and marketing personnel;
·
continue market studies of our products; and
·
add operational and general administrative personnel which will support our product development programs, commercialization efforts and our transition to operating as a public company.
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As a result, we will need
substantial additional funding to support our continuing operations and pursue our growth strategy. Until such time as we can generate
significant revenue from product sales, if ever, we expect to finance our operations through the sale of equity, debt financings or other
capital sources, which may include collaborations with other companies or other strategic transactions. We may be unable to raise additional
funds or enter into such other agreements or arrangements when needed on favorable terms, or at all. If we fail to raise capital or enter
into such agreements as and when needed, we may have to significantly delay, scale back or discontinue the development and commercialization
of one or more of our product candidates.
Because of the numerous risks
and uncertainties associated with product development, we are unable to predict the timing or amount of increased expenses or when or
if we will be able to achieve or maintain profitability. Even if we are able to generate product sales, we may not become profitable.
If we fail to become profitable or are unable to sustain profitability on a continuing basis, then we may be unable to continue our operations
at planned levels and be forced to reduce or terminate our operations.
As of December 31, 2022,
we had cash of $1.66 million, which will only be sufficient to fund our current operating plans into the second quarter of 2023. The Company
has based these estimates, however, on assumptions that may prove to be wrong. We will need additional funding to complete the development
of our full product line and scale products with a demonstrated market fit. Management has plans to secure such additional funding. If
we are unable to raise capital when needed or on acceptable terms, we would be forced to delay, reduce, or eliminate our technology development
and commercialization efforts.
Components of our results of operations
Operating expenses
Direct costs of services
Direct cost of services consists
primarily of costs incurred related to our technology and development of our Apps, including hosting and other technology related expenses.
We will continue to incur such costs as we develop and enhance our technology related to faidr and the Vodacast platform.
Sales and marketing
Our sales and marketing expenses
consist primarily of salaries and consulting services, related to the sales, promotion and commercial trials performed during the year
related to our products. We expected our sales and marketing expenses to increase substantially as we promoted the national commercial
launch of our faidr product on February 15, 2022, and look to generate revenue for our products through customer acquisition and retention.
Research and development
Since our inception, we have
focused significant resources on our research and development activities related to the software development of our technology. We account
for costs incurred in the development of computer software as software research and development costs until the preliminary project stage
is completed, management has committed to funding the project, and completion and use of the software for its intended purpose is probable.
We cease capitalization of development costs once the software has been substantially completed and is available for its intended use.
Software development costs are amortized over a useful life estimated by the Company’s management of three years. Costs associated
with significant upgrades and enhancements that result in additional functionality are capitalized. Capitalized costs are subject to an
ongoing assessment of recoverability based on anticipated future revenues and changes in software technologies. Unamortized capitalized
software development costs determined to be in excess of anticipated future net revenues are impaired and expensed during the period of
such determination.
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General and administrative
Our general and administrative
expenses consist primarily of salaries and related costs, including payroll taxes, benefits, stock-based compensation, and professional
fees related to auditing, tax, general legal services, and consulting services. We expect our general and administrative expenses to continue
to increase in the future as we right-size our operating activities and prepare for commercialization of our products and support our
operations as a public company, including increased expenses related to legal, accounting, insurance, regulatory and tax-related services
associated with maintaining compliance with exchange listing and Securities and Exchange Commission requirements, directors and officers
liability insurance premiums and investor relations activities.
Other income and expense
Our other income and
expense during 2021 consist of interest income related to our cash at financial institutions, debt extinguishment related to our PPP loans,
interest expense from our line of credit, and a finance charge related to conversion of outstanding debt into shares of common stock related
to the February 2021 IPO. On November 14, 2022, the Company entered into a secured bridge note (“Note”) financing with one
accredited investor, who is a significant existing shareholder of the Company, for $2.2 million. The interest expense for 2022 is primarily
attributed to the debt and conversion features of such Note.
Results of operations
Comparison of the Years ended December 31,
2022, and 2021
The following table summarizes our results of
operations:
Year Ended December 31,
Increase/
2022
2021
(Decrease)
Revenue
$ –
$ –
$ –
Operating expenses
Direct cost of service
180,690
190,187
(9,497 )
Sales and marketing
1,673,692
740,652
933,040
Research and development
654,879
399,521
255,358
General and administrative
3,223,520
4,072,419
(848,899 )
Depreciation and amortization
991,639
166,656
824,983
Total operating expense
6,724,420
5,569,435
1,154,985
Loss from operations
(6,724,420 )
(5,569,435 )
(1,154,985 )
Other income (expense), net
(173,026 )
(7,908,634 )
7,735,608
Net loss
$ (6,897,446 )
$ (13,478,069 )
$ 6,580,623
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Revenue
Total revenues for the twelve
months ended December 31, 2022, and 2021 were $0 as we continue to develop our faidr product and the Vodacast platform to establish new
revenue streams.
Direct Cost of Services
Direct Cost of Services decreased
by $9,497 or 5%, from $190,187 for the year ended December 31, 2021, to $180,690 for the year ended December 31, 2022. This decrease was
primarily the result of a reduction in platform hosting costs which were partially offset by an increase in other music services. We continue
to incur direct cost of services expense related to hosting and other music services related to faidr and Vodacast and expect these costs
to increase in the future.
Sales and marketing
Sales and marketing expenses
increased by $933,040 or 126%, from $740,652 for the year ended December 31, 2021, to $1,673,692 for the year ended December 31, 2022,
primarily attributed to the increased marketing and promotion costs associated with faidr and Vodacast.
Research and development
Research and development
expenses increased by $255,358 or 64%, from $399,521 for the year ended December 31, 2021, to $654,879 for the year ended December 31,
2022, primarily related to additional staffing on our development team as we continue to advance the faidr Superapp. Our research and
development staffing costs were $2,408,737 and our software amortization expenses were $956,144 for the year ended December 31, 2022,
as compared to staffing costs of $1,835,451 and software amortization expenses of $146,737 for the year ended December 31, 2021.
General and administrative
General and administrative
expenses decreased by $848,899 or 21%, from $4,072,419 for the year ended December 31, 2021, compared to $3,223,520 for the year ended
December 31, 2022. The decrease resulted primarily from reduced stock compensation expense related to cancelled employee stock option
grants. Stock compensation expense was $951,106 and $1,237,480 for the year ended December 31, 2022, and 2021, respectively. We also saw
a reduction of approximately $522,000 in public company expenses related to legal and other professional fees associated with the IPO
in 2021.
Other expense,
net
Total other expense decreased
by $7,735,608 or 98%, from $7,908,634 for the year ended December 31, 2021, to $173,026 for the year ended December 31, 2022. The decrease
was due almost entirely to a finance charge of $8,141,424 to interest expense related to the conversion of outstanding debt into 6.8 million
shares of common stock related to the February 2021 IPO. This was offset by our extinguishment of debt related to our PPP loans in 2021
in the amount of $536,144, which was approved in full under the loan forgiveness program.
Income taxes
Since our inception in 2012,
until the corporate conversion in February 2021, we were organized as a Colorado limited liability company for federal and state income
tax purposes and treated as a partnership for U.S. income tax purposes. As such, we were not viewed as a taxpaying entity in any jurisdiction
and do not require a provision for income taxes. Each member of our company was responsible for the tax liability, if any, related to
its proportionate share of our taxable income.
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Effective on February 16,
2021, we became treated as a corporation for U.S. income tax purposes and thus became subject to U.S. federal, state and local income
taxes and are be taxed at the prevailing corporate tax rates. Among other things, we may begin to generate net operating losses at the
corporate level. We will account for income taxes using an asset and liability approach, which requires recognition of deferred
tax assets and liabilities for the expected future tax consequences of events that have been recognized in the financial statements but
have not been reflected in taxable income. A valuation allowance is established to reduce deferred tax assets to its estimated realizable
value, which is zero based on our operating history.
Going Concern
Our existing cash of
$1.66 million at December 31, 2022 will only be sufficient to fund our current operating plans into the second quarter of 2023. The Company
has based these estimates, however, on assumptions that may prove to be wrong. We will need additional funding to complete the development
of our full product line and scale products with a demonstrated market fit. Management has plans to secure such additional funding. If
we are unable to raise capital when needed or on acceptable terms, we would be forced to delay, reduce, or eliminate our technology development
and commercialization efforts.
As a result of the Company’s
recurring losses from operations, and the need for additional financing to fund its operating and capital requirements, there is uncertainty
regarding the Company’s ability to maintain liquidity sufficient to operate its business effectively, which raises substantial doubt
as to the Company’s ability to continue as a going concern.
Liquidity and capital
resources
Sources of liquidity
We have incurred operating
losses since our inception and have an accumulated deficit as a result of ongoing efforts to develop and commercialize our faidr app and
Vodacast platform. As of December 31, 2022, and 2021 we had cash of $1,661,434 and $6,345,291, respectively. We have a deficiency in working
capital in the amount of approximately $600,000 at December 31, 2022. We anticipate that operating losses and net cash used in operating
activities will continue over the next 12 months as we continue to develop and market our products.
$2.0 Million Secured
Bridge Note Financing
On November 14, 2022,
the Company entered into a secured bridge note (“Note”) financing with one accredited investor who is a significant existing
stockholder of the Company. The Company received $2.0 million of net proceeds in connection with the Note. The principal amount of the
Note is $2.2 million. The Note has a 10% interest rate and matures on May 31, 2023. The Note is secured by a lien on substantially all
of the Company’s assets. At maturity, the investor has the option to convert any original issue discount and accrued but unpaid
interest into shares of the Company’s Common stock at a fixed conversion price of $1.23 per share. In connection with the Note financing,
the Company issued to the investor 300,000 common stock warrants with a five-year term and a fixed $2.10 per share exercise price. The
Company has the option to extend the maturity date by six months to November 30, 2023. In the event of an extension, the interest rate
on the Note will increase to 20% and the Company will issue to the investor an additional 300,000 warrants.
The
investor will not be able to receive shares upon conversion or exercise, unless prior stockholder approval is obtained, if the number
of shares to be issued to the investor, when aggregated with all other shares of common stock then owned by the investor beneficially
or deemed beneficially owned by the investor, would (i) result in the investor owning more than the Beneficial Ownership Limitation (as
defined below), as determined in accordance with Section 13 of the Securities Exchange Act of 1934 or (ii) otherwise constitute a Change
of Control within the meaning of Nasdaq Rule 5635(b). The “Beneficial Ownership Limitation” shall be 19.99% of the number
of shares of the common stock outstanding immediately prior to the proposed issuance of shares of common stock.
The
foregoing description of the Note and related security agreement and warrants is qualified in its entirety by reference to the full text
of those agreements.
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Equity Line Common Stock
Purchase Agreement
On November 14, 2022, the
Company entered into a Common Stock Purchase Agreement (the “White Lion Purchase Agreement”) with White Lion Capital, LLC,
a Nevada limited liability company (“White Lion”). Pursuant to the White Lion Purchase Agreement, the Company has the right,
but not the obligation to require White Lion to purchase, from time to time, the lesser of (a) $10,000,000 and (b) the amount eligible
under Form S-3 (the “Commitment Amount”) in aggregate gross purchase price of newly issued shares of the Company’s common
stock.
Subject to the satisfaction
of certain customary conditions, the Company’s right to sell shares to White Lion will extend until the earlier of (a) December
31, 2023; and (b) the date that all shares are sold under the White Lion Purchase Agreement (the “Commitment Period”). During
such term, subject to the terms and conditions of the White Lion Purchase Agreement, the Company may notify White Lion when the Company
exercises its right to sell shares (the effective date of such notice, a “Notice Date”), and shall delivery the applicable
shares of common stock to White Lion along with the purchase notice. The number of shares sold pursuant to any such notice may not exceed
the lesser of: (i) 30% of the average of the daily trading volume of the Company’s common stock over the five business days immediately
preceding the date of delivery of a purchase notice; or (ii) $500,000, divided by the highest closing price of the Common Stock over the
most recent five business days immediately preceding receipt of a purchase notice; and the maximum dollar amount of any purchase notice
cannot exceed $500,000, subject to White Lion’s wavier of such limitations. The closing date of each sale of shares of common stock
under the White Lion Purchase Agreement occurs one business day after the end of the Valuation Period (defined below).
The purchase price to
be paid by white Lion for any such shares will equal 97% of the lowest daily volume-weighted average price of common stock during a period
of three consecutive trading days commencing on, and following, the applicable Notice Date (the “Valuation Period”). No purchase
notice shall result in White Lion beneficially owning (as calculated pursuant to Section 13(d) of the Securities Exchange Act of 1934,
as amended, and Rule 13d-3 thereunder) more than 4.9% of the number of shares of the common stock outstanding immediately prior to the
issuance of shares of common stock issuable pursuant to a purchase notice.
The Company may terminate
the White Lion Purchase Agreement at any time in the event of a material breach of the Agreement by White Lion. In addition, the White
Lion Purchase Agreement automatically terminates on the earlier of (i) the end of the Commitment Period or (ii) the date that, pursuant
to or within the meaning of any bankruptcy law, the Company commences a voluntary case or any person commences a proceeding against the
Company.
In consideration for the
commitments of White Lion, as described above, the Company issued to White Lion, 140,186 shares of common stock (the “Commitment
Shares”).
Any proceeds that the Company
receives under the White Lion Purchase Agreement are expected to be used for working capital and general corporate purposes.
The aggregate number of shares
of common stock that the Company can sell to White Lion under the White Lion Purchase Agreement (including the Commitment Shares) may
in no case exceed 2,501,700 shares of the common stock (which is equal to approximately 19.99% of the shares of the common stock outstanding
immediately prior to the execution of the White Lion Purchase Agreement) (the “Exchange Cap”), unless stockholder approval
is obtained to issue purchase shares above the Exchange Cap, in which case the Exchange Cap will no longer apply.
Cash Flow Analysis
Our cash flows from operating
activities have historically been significantly impacted by revenues received, our investment in sales and marketing to drive growth,
and research and development expenses. Our ability to meet future liquidity needs will be driven by our operating performance and the
extent of continued investment in our operations. Failure to generate sufficient revenues and related cash flows could have a material
adverse effect on our ability to meet our liquidity needs and achieve our business objectives.
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The following table summarizes
the statements of cash flows for the years ended December 31, 2022, and 2021:
Year Ended December 31,
2022
2021
% Change
Net cash provided by (used in):
Operating activities
$ (4,752,750 )
$ (5,471,545 )
$ 718,795
Investing activities
(1,931,107 )
(1,552,686 )
(378,421 )
Financing activities
2,000,000
13,251,608
(11,251,608 )
Change in cash, cash equivalents, restricted cash and restricted cash equivalents
$ (4,683,857 )
$ 6,227,377
$ (10,911,234 )
Operating Activities
Cash used in operating activities
for the year ended December 31, 2022, was $4,752,750, primarily resulting from our net loss of $6,897,446, partially offset by non-cash
charges of $2,131,362.
Cash used in operating activities
for the year ended December 31, 2021, of $5,471,545 was primarily the result of our net loss of $13,478,069, and a change in working capital
of $1,002,893 related to paying down our accounts payable balance from the prior year. These uses were partially offset by non-cash charges
totaling $9,009,417.
Cash used in operating activities
for both years primarily consisted of personnel-related expenditures, marketing and promotion costs, and public company administrative
support costs such as legal and other professional support services.
Investing Activities
Cash flows used in investing
activities for the year ended December 31, 2022, and December 31, 2021, consisted primarily of capitalization of software development
expenses of $1,927,298 and $1,472,290, respectively.
Financing Activities
Cash flows provided by financing
activities for the year ended December 31, 2022, of $2,000,000 was associated with the proceeds from the secured bridge note financing
in November 2022.
Cash flows provided by financing
activities for the year ended December 31, 2021, increased by $13,251,608 from the prior year, primarily related to $20,041,811 from the
issuance of common shares related to our February 2021 IPO. This was partially offset by a $6,000,000 repayment on our line of credit,
and repayment of deferred salary and related party notes payable of $960,849.
Funding Requirements
We historically have
incurred significant losses and negative cash flows from operations since our inception and had an accumulated deficit of $71,735,834
and $64,838,389 as of December 31, 2022, and 2021, respectively. As of December 31, 2022, and 2021, we had cash of $1,661,434 and $6,345,291,
respectively. Our existing cash of $1.66 million at December 31, 2022, will only be sufficient to fund our current operating plans into
the second quarter of 2023. The Company has based these estimates, however, on assumptions that may prove to be wrong.We will need additional
funding to complete the development of our full product line and scale products with a demonstrated market fit. Management has plans to
secure such additional funding. If we are unable to raise capital when needed or on acceptable terms, we would be forced to delay, reduce,
or eliminate our technology development and commercialization efforts
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We expect our expenses to increase in connection with
our ongoing activities, particularly as we continue the development, and marketing and promotion of faidr. In addition, we expect to continue
to incur additional costs associated with operating as a public company, including legal, accounting, investor relations and other expenses.
Our future funding requirements will depend on many factors, including, but not limited to:
·
the scope, progress, results, and costs related to the market acceptance of our products
·
the ability to attract podcasters and content creators to faidr and retain listeners on the platform
·
the costs, timing, and ability to continue to develop our technology
·
effectively addressing any competing technological and market developments
·
avoiding and defending against intellectual property infringement, misappropriation, and other claims
Contractual Obligations
The following table summarizes
our contractual obligations not on our Balance Sheet as of December 31, 2022, and the effects that such obligations are expected to have
on our liquidity and cash flows in future periods:
Payments due by period
Less Than
1 - 3
4 - 5
More Than
Total
1 Year
Years
Years
5 Years
Operating lease commitments (1)
$ 46,202
$ 46,202
$ –
$ –
$ –
(1)
Represents minimum payments due for the lease of office space without consideration of renewal options
Off-balance sheet arrangements
We did not have during the
periods presented, and we do not currently have, any off-balance sheet arrangements, as defined in the rules and regulations of the SEC.
Critical Accounting Policies and Estimates
Our financial statements
and accompanying notes have been prepared in accordance with U.S. GAAP. The preparation of these financial statements requires us to make
estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses, and related
disclosures. On an ongoing basis, we continually evaluate our estimates and assumptions believed to be reasonable under current facts
and circumstances. Actual amounts and results may materially differ from these estimates made by management under different assumptions
and conditions.
Certain accounting policies
that require significant management estimates and are deemed critical to our results of operations or financial position, are described
below. Accordingly, these are the policies we believe are the most critical to aid in fully understanding and evaluating our financial
condition and results of operations.
Software Development Costs
The Company accounts for costs incurred in the
development of computer software as software research and development costs until the preliminary project stage is completed, management
has committed to funding the project, and completion and use of the software for its intended purpose is probable. The Company ceases
capitalization of development costs once the software has been substantially completed and is available for its intended use. Software
development costs are amortized over a useful life estimated by the Company’s management of three years. Costs associated with significant
upgrades and enhancements that result in additional functionality are capitalized. Capitalized costs are subject to an ongoing assessment
of recoverability based on anticipated future revenues and changes in software technologies. Unamortized capitalized software development
costs determined to be in excess of anticipated future net revenues are impaired and expensed during the period of such determination.
Software development costs of $1,927,298 and $1,472,290 were capitalized in 2022 and 2021, respectively. Amortization of expense of capitalized
software development costs were $956,144 and $146,737 for the years ended December 31, 2022, and 2021, respectively and are included in
depreciation and amortization expense.
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Equity-based compensation
Certain of our employees
and consultants have received grants of common shares in our company. These awards are accounted for in accordance with guidance prescribed
for accounting for equity-based compensation. Based on this guidance and the terms of the awards, the awards are equity classified. The
common shares receive distributions if any in an order of priority in accordance with our limited liability company agreement.
The fair value of each award
is determined using the Black-Scholes option-pricing model which values options based on the stock price at the grant date, the expected
life of the option, the estimated volatility of the stock, and the risk-free interest rate over the expected life of the option. The expected
volatility was determined considering comparable companies historical stock prices as a peer group for the fiscal year the grant occurred
and prior fiscal years for a period equal to the expected life of the option. The risk-free interest rate was the rate available from
the St. Louis Federal Reserve Bank with a term equal to the expected life of the option. The expected life of the option was estimated
based on a mid-point method calculation.
Prior to our IPO in February
2021, we were a private company with no active public market for our common equity. Therefore, we have periodically determined the overall
value of our company and the estimated per share fair value of our common equity at their various dates using contemporaneous valuations
performed with the assistance of a third-party specialist and in accordance with the guidance outlined in the American Institute of CPA’s
Practice Aid.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.