−Removed: As a leading business solutions provider to consumer-packaged goods companies and retailers, we offer a platform of high-quality, interconnected, essential, business-critical omni-channel services such as brokerage (headquarter sales), retail merchandising, in-store sampling and private brand development.
−Removed: We assist brands and retailers of all sizes in getting the right products on the shelf - both physical or digital - and into the hands of consumers however they choose to shop.
−Removed: We innovate as a trusted partner with our clients, solving problems to increase efficiency, effectiveness and sales across various channels.
−Removed: We are proud to serve more than 4,000 clients across diverse categories, such as grocery, mass merchandisers, club, drug and convenience retailers, maintaining trusted relationships and reach spanning more than 100,000 coast-to-coast locations.
−Removed: Our services reflect our differentiated business systems, talent, relationships, scale and expertise.
−Removed: We listen, learn and invest in capabilities that help us meet the evolving needs of brands and retailers.
−Removed: This approach enables us to address existing challenges more effectively and tackle new issues promptly while navigating an increasingly omni-channel world.
−Removed: Our experience and the transformation underway are designed to improve our core capabilities through technology and strategic partnerships over time.
−Removed: We are committed to staying at the forefront of industry trends to harness data and analytic solutions that support our teammates in creating, executing, and measuring insight-based plans to foster our clients’ business growth.
−Removed: At the most fundamental level:
−Removed: • We operate at the nexus of consumer-packaged goods companies and retailers and are trusted partners for both.
−Removed: • We help our clients sell more while spending less, making their operations more effective and efficient.
−Removed: • We succeed by delivering market-leading services daily and offering innovative client solutions through a nimble operating platform.
−Removed: • We drive our productivity to fuel reinvestment and growth in Advantage Solutions.
−Removed: • Simply put, we seek to operate better, cost-effectively, and faster, keeping commerce and life moving for clients and consumers.
−Removed: Our Solutions
−Removed: Our interconnected solutions for consumer-packaged goods brands and retailers are provided across three segments — Branded Services, Experiential Services and Retailer Services.
+Added: We provide outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods (“CPG”) manufacturers and retailers primarily across North America.
+Added: Our services are designed to support distribution, retail execution, shopper engagement, and private brand development across both physical and digital commerce environments.
+Added: We serve more than 4,000 clients across grocery, mass, club, retail pharmacy, convenience, and other channels in over 100,000 retail locations.
+Added: We operate through three reportable segments:
+Added: Branded Services, Experiential Services, and Retailer Services.
+Added: Our revenue model consists of commissions, fee for service arrangements, and cost-plus structures depending on the nature of the engagement.
+Added: Expenses related to our employees, which we refer to as teammates, are a major component of the costs associated with our service delivery model, and financial performance is influenced by program volumes, service mix, and workforce utilization.
+Added: During the most recent period, clients adjusted spending across several categories while continuing to support consumer engagement and in‑store execution.
+Added: We continued to simplify our operations, including the divestiture of non-core businesses and advancement of our enterprise systems modernization, to align our capabilities with market needs and improve operating efficiency.
Branded Services
−Removed: We serve as the strategic extension of consumer-packaged goods brands by offering services that include selling to retailers, retail merchandising and omni-channel marketing.
−Removed: We typically generate revenues on a commission, fee-for-service or cost-plus basis.
−Removed: Our primary branded services include:
+Added: Branded Services provides sales, merchandising, and omni‑commerce marketing support to branded CPG manufacturers.
+Added: We deliver these services under commission, fee‑for‑service, or cost‑plus arrangements.
Brokerage Services (Headquarter Sales)
−Removed: Our brokerage service offerings focus on providing solutions for branded consumer goods manufacturers and retailers.
−Removed: We represent our clients and facilitate relationships with retailers across a range of matters, including business development and sales planning that drives awareness and gets brands onto physical and digital shelves for consumers.
−Removed: We create customized, data-driven business plans for clients and present business cases that aim to increase product distribution and optimize shelf placement, pricing and promotion of their products within our extensive network of industry contacts spanning retailer buying organizations and senior executive ranks.
−Removed: Our services are enhanced by our comprehensive understanding of both the manufacturers’ and retailers’ strategic priorities and proactive approach to identifying business-building opportunities.
−Removed: Our scale allows us to offer these services locally, regionally or nationally for a client’s designated product, brand, or entire portfolio.
−Removed: To support our sales efforts, we have a dedicated team of analytics professionals who provide category and space management services.
−Removed: These experts analyze consumer purchase and retailer data to identify retail opportunities that increase sales of our client's products and categories.
−Removed: We utilize analytical tools that aggregate data to inform sales strategies to expand product distribution and optimize other factors such as assortment, planograms, pricing and trade promotions.
−Removed: Additionally, we employ post-promotion analytical tools, working closely with clients and retailers to make the necessary adjustments that align with sales and profit objectives at the product and category level.
−Removed: Furthermore, we offer advanced analytical services for clients, including retailer point-of-sale and primary market and shopper research.
+Added: We represent manufacturer-clients in their commercial relationships with retailers, supporting business development, sales planning, distribution optimization, pricing and promotional strategies, and category recommendations.
+Added: Our teams leverage retailer and consumer data, category and space management tools, and post‑event analytics to assist clients in expanding distribution and improving product placement.
Branded Merchandising
−Removed: We deploy teams in retail locations that draw on our comprehensive insights to support consumer packaged goods companies' in-store sales strategies.
−Removed: Our teammates conduct regular and ad hoc store visits to manage product availability and positioning, implement promotions, install point-of-purchase displays, and perform other value-added merchandising services down to the aisle, shelf, and SKU.
−Removed: We offer our clients a wide array of flexible service models for our retail services coverage.
−Removed: In our dedicated coverage model, our teammates perform services exclusively for a particular client and have intimate knowledge of its categories and products.
−Removed: Our syndicated coverage model utilizes shared teams in particular channels to perform services for multiple clients while in a store.
−Removed: We also offer hybrid coverage models whereby clients can choose to have dedicated teams covering designated channels or retailers and syndicated coverage for other channels.
−Removed: Our branded merchandising services leverage internally sourced or third-party technologies for daily point-of-sale store data, supply chain data and advanced algorithms to target and correct potential store-level merchandising issues in real-time, such as stock-keeping units that are void, out of stock or past expiration.
−Removed: We use this information to improve the routing of our retail teams to address client’s needs and mitigate risk.
−Removed: We also prioritize our teammates’ work to address the highest-value opportunities while conducting a store visit.
−Removed: We also offer supply chain and logistics services that deliver a more efficient and seamless flow of products from the warehouse to the consumer.
−Removed: We navigate retail distribution complexities and enhance consumer experiences with timely delivery and customer satisfaction.
−Removed: We help clients reach their target audiences by leveraging technology to optimize logistics, procurement and supply chain management.
−Removed: We regularly seek opportunities to enhance our suite of technologies through internal development and strategic partnerships.
−Removed: For example, we recently implemented routing software that can efficiently and effectively guide our teammates from location to location, considering store volume, sales velocity, location and in-store conditions.
−Removed: Additionally, our teammates utilize merchandising applications and scanners in-store to efficiently and effectively execute various activities such as distribution tasks, validating promotional compliance or answering survey questions.
+Added: Our field teams execute in‑store merchandising activities including shelf maintenance, promotional display installation, inventory checks, and distribution validation.
+Added: We offer dedicated, syndicated, and hybrid coverage models.
+Added: Merchandising applications, routing tools, and daily point‑of‑sale data help prioritize store visits and address out‑of‑stock and other execution issues.
+Added: We also offer logistics and supply chain support focused on product flow and inventory management.
Omni-commerce Marketing Services
−Removed: We create distinct, shopper-centric brand experiences that seek to stand out physically and digitally across multiple consumer touchpoints, including digital shelf, Amazon, in-store, promotions, social/influencer, media, custom content and beyond.
−Removed: We immerse ourselves in each brand, leveraging consumer insights and retail intelligence to craft memorable campaigns that help brands break through and grow.
−Removed: Consumer packaged goods companies also hire us for national consumer promotions designed to broadly stimulate demand and awareness of their products.
+Added: We develop and execute shopper‑centric marketing programs across in‑store, digital shelf, e‑commerce platforms, social and influencer channels, and custom content programs.
+Added: We also provide national consumer promotion services designed to drive product trial and awareness.
Experiential Services
−Removed: We help brands break through, build loyalty, and drive sales with omni-channel sampling experiences in-store and online.
−Removed: We are a global leader in sampling and demonstration services, which we believe enhance the shopper experience and accelerate buy rates across channels and touchpoints, driving trial, sales lift, and brand loyalty.
−Removed: We manage highly customized, large-scale sampling programs for leading brands and retailers.
−Removed: Revenues are primarily recognized as fee-for-service and cost-plus fees for providing in-store, digital sampling, and demonstrations.
−Removed: We cultivate community, loyalty, and results-driven relationships through world-class brand events.
−Removed: We design, orchestrate, and execute brand and premium events connecting consumers with brands, retailers, and products, leveraging our expertise in consumer insights and experiential marketing.
+Added: Experiential Services provides in‑store and digital sampling programs, demonstrations, and experiential events for manufacturers and retailers.
+Added: These programs are designed to drive trial, conversion, and sustained consumer engagement.
+Added: Revenues are generally earned on a fee‑for‑service or cost‑plus basis.
+Added: We execute large‑scale sampling programs and design and manage consumer events ranging from brand activations to premium gatherings.
Retailer Services
−Removed: We provide retailers end-to-end solutions, including private brand strategy, merchandising, retail media and aisle/shelf optimization.
−Removed: Retailer Services segment revenues are primarily recognized in commissions, fee-for-service, and cost-plus fees for providing consulting services related to private brand development, the execution of merchandising strategies and marketing strategies within retailer locations, including retail media networks and analyzing shopper behavior.
−Removed: Our primary retailer services include:
+Added: Retailer Services provides solutions that support retailers in the development of in‑store merchandising execution, private brands and retail‑media and marketing initiatives.
+Added: Revenues are recognized through commissions, fee‑for‑service, or cost‑plus arrangements.
Retailer Merchandising
−Removed: We serve select retailers as their exclusive providers and other retailers as authorized providers of in-store merchandising or reset services.
−Removed: For some of our retailer clients, we perform other in-store services, such as compliance audits, data collection, in-store product assembly and certain advisory services, such as analytics and planogram services to increase sales and optimize inventory and space management.
−Removed: These services allow the retailer’s personnel to focus on interacting with and servicing its shoppers.
−Removed: We equip retailers with experienced trade professionals, movers and lifters to build out and bring the physical shopping experience to life.
+Added: We deliver reset services, category updates, space management support, audits, data collection, and in‑store execution.
+Added: These services support retailer objectives related to inventory accuracy, product placement, and store presentation, allowing retailer staff to focus on customer service.
Advisory Services
−Removed: We expand our clients’ businesses globally with our leading private brand agency, Daymon.
−Removed: We have the expertise to drive loyalty, differentiation, and sales by combining strong relationships through decades of partnerships with manufacturers and retailers.
−Removed: We help maximize the market potential of private brand portfolios by providing comprehensive strategy, development and management services to retailers and private brand manufacturers.
−Removed: By leveraging our analytical capabilities and expertise, we develop strategies and provide insights that help retailers establish and grow productive and profitable private brand programs across new and existing product categories.
−Removed: This process often begins with a thorough marketplace analysis to develop a private brand portfolio strategy that aligns with a client’s priorities.
−Removed: We help identify the most compelling product categories to target and specific products to develop.
−Removed: We also provide packaging and design services to bring our retailer clients’ brands to life through strong brand identities.
−Removed: Our retailer clients are supported by analytical teams and teammates who execute strategies through assortment planning, product sourcing and marketing and ongoing program management.
+Added: Our private brand agency supports retailers in private brand strategy, product development, sourcing, packaging, design, and program management.
+Added: Analytical teams assist with assortment planning, supplier partnerships, and ongoing brand management.
Agency Services
−Removed: We manage a wide variety of media, merchandising and display platforms for retailers, including multi-manufacturer print and digital circular programs.
−Removed: We offer targeted media and advertising solutions powered by our proprietary data or through third-party partnerships that deliver to curated, custom audiences.
−Removed: Our cross-screen advertising capabilities enable advertisers to target and engage with custom audience segments across devices via rich media, display, email and value exchange ads.
+Added: We operate print and digital circular programs, manage merchandising and display platforms, and execute retail media and targeted advertising programs using proprietary and third‑party data to reach defined consumer audiences across digital channels.
+Added: We compete with national and regional providers of outsourced sales, merchandising, and marketing services, as well as in‑house teams within CPG manufacturers and retailers.
+Added: Competitive factors include service quality, data and analytics capabilities, technology enablement, geographic coverage, and cost‑effectiveness.
+Added: Our strategic priorities include strengthening our core service offerings, improving operational efficiency, enhancing technology and data capabilities that support decision‑making, and aligning our cost structure with the current scale of the business.
+Added: We continue to evaluate opportunities for portfolio simplification and targeted investment in capabilities that support omni‑commerce execution.
Government Regulation
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• food safety matters ( e.g.
−Removed: , federal, state and local certification and training and inspection and enforcement of standards for our teammates, facilities, equipment and the products we promote), alcohol beverage regulations, food and permitting matters ( e.g.
−Removed: , licensing under the Perishable Agricultural Commodities Act and regulations from the U.S.
−Removed: Department of Agriculture), custom and import matters with respect to products imported to and exported across international borders;
+Added: , federal, state and local certification and training and inspection and enforcement of standards for our teammates, facilities, equipment and the products we promote), alcohol beverage regulations, food and permitting matters, custom and import matters with respect to products shipped across international borders;
• federal and foreign laws and regulations regarding tariffs, taxes, embargoes, retaliations and other governmental responses;
Foreign Corrupt Practices Act, the UK Bribery Act and other similar anti-bribery and anti-kickback laws and regulations that generally prohibit companies and their intermediaries from making improper payments for the purpose of obtaining or retaining business;
−Removed: • federal, state and foreign anti-corruption, data protection, privacy, consumer protection, content regulation and other laws and regulations, including without limitation, GDPR and the CCPA.
+Added: • federal, state and foreign anti-corruption, data protection, privacy, consumer protection, content regulation and other laws and regulations.
Human Capital Management
−Removed: Our people, who we refer to as our teammates, represent one of the most important assets to our business.
+Added: Our teammates represent one of the most important assets to our business.
As of December 31, 2025, we employed approximately 73,000 teammates.
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As of December 31, 2025, none of our teammates in the United States were represented by a trade union or were the subject of a collective bargaining agreement.
−Removed: We are committed to promoting a performance culture with a high degree of teammate engagement and an environment where everyone feels welcomed and included.
+Added: We are committed to promoting a performance culture with a high degree of teammate engagement and an environment in which our teammates feel welcomed and included.
Our talent and leadership development programs are intended to foster our teammates’ ambitions, help develop their careers and support their changing needs and the needs of the business.
We believe that our teammates’ contributions and active engagement with their fellow teammates are important to the strength of our operational and financial performance.
−Removed: Furthermore, as our company transforms within an evolving industry, we are focused at all levels on improving turnover, retention, development, and the overall teammate experience.
−Removed: We historically experience meaningful turnover among our entry-level part-time teammates each year We experience less turnover among our mid-level and senior-level teammates.
−Removed: Given the nature of our services, our recruiting and retention practices are important to meeting the needs and expectations of our clients and customers.
+Added: Furthermore, as our company transforms within an evolving industry, we are focused on improving turnover, retention, development, and the overall teammate experience.
+Added: We historically experience meaningful turnover among our entry-level part-time teammates each year.
+Added: We experience less turnover among our mid-level and senior-level teammates.
+Added: Given the nature of our services, our recruiting and retention practices are important to meeting the needs and expectations of our clients.
As such, we set clear objectives with our teammates, analyze performance and reward and recognize teammates who outperform.
−Removed: At the same time, we remain committed to providing
−Removed: opportunities for our teammates to grow and develop their careers with us and encourage internal movement including promotions to leadership roles within our business units for high-performing or motivated teammates.
+Added: At the same time, we remain committed to providing opportunities for our teammates to grow and develop their careers with us and encourage internal movement including promotions to leadership roles within our business units for high-performing or motivated teammates.
No matter their career goals, we are committed to developing, rewarding and retaining high-performing teammates as we transform our business in response to the ever-changing needs of our clients and industry.
−Removed: We strive to cultivate respect, trust and transparency, and we embrace a diversity of thought and of people.
+Added: We strive to cultivate respect, trust and transparency, and we embrace a variety of thought and of people.
We are committed to creating a workplace where our teammates are seen, heard, respected, protected, valued, feel a sense of belonging and have an opportunity to pursue their career goals and dreams.
−Removed: We believe diversity, equity and inclusion are important components of our commitment to putting people first and our long-term operational and financial success.
−Removed: We believe that a diverse workforce that is reflective of our diverse customer base will position us to better understand customers’ wants and needs, which we believe drives our ability to deliver superior customer value and successfully innovate.
−Removed: Diverse perspectives amongst our teammates allow them to evaluate issues through different experiences and perspectives and help guide us in a thoughtful way.
−Removed: Our diversity, equity and inclusion efforts include enterprise-wide training, a diversity equity and inclusion board, and eight distinct resource groups, and we encourage a culture of inclusivity.
−Removed: Intellectual Property
−Removed: We own or have the rights to use certain trade names and trademarks that are registered with the U.S.
−Removed: Patent and Trademark Office or other foreign trademark registration offices or exist under common law in the United States and other jurisdictions.
−Removed: Trade names that are important in identifying and distinguishing our business include, but are not limited to, Advantage Solutions, Advantage Sales, Daymon, SAS and, Club Demonstration Services.
−Removed: Our rights to some of these trade names and trademarks may be limited to select markets.
−Removed: We also own domain names, including advantagesolutions.net and youradv.com.
−Removed: We rely on trade secrets, including unpatented know-how, and proprietary systems and information, to maintain and develop our technology-enabled services.
−Removed: We try to protect trade secrets and know-how by taking reasonable steps to keep them confidential, including entering into nondisclosure and confidentiality agreements with our teammates and contractors that contain confidentiality obligations and entering into invention assignment commitments that obligate teammates and contractors to assign to us any inventions developed in the course of their work for us.
+Added: We believe that our commitment to belonging and impact are important components of our commitment to putting people first and our long-term operational and financial success.
+Added: We believe that a workforce that is reflective of our client base will position us to better understand clients’ wants and needs, which we believe drives our ability to deliver superior customer value and successfully innovate.
+Added: Different experiences and perspectives amongst our teammates allow them to evaluate business challenges through multiple approaches and help guide us in a thoughtful way.
+Added: Our belonging and impact efforts include enterprise-wide training, teammate resource groups and community volunteer opportunities.
Available Information
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.