Item 9A. Controls and Procedures
Item
9A. Controls and Procedures.
Evaluation
of Disclosure Controls and Procedures
Our
Chief Executive Officer and Chief Financial Officer have evaluated the effectiveness of our disclosure controls and procedures (as defined
in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended), as of the end of the period covered by this Annual
Report on Form 10-K. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure
controls and procedures were effective as of July 31, 2025.
Report
of Management on Internal Control over Financial Reporting
We,
the management of Zedge, Inc. and subsidiaries (the “Company”), are responsible for establishing and maintaining adequate
internal control over financial reporting of the Company.
The
Company’s internal control over financial reporting is defined in Rule 13a-15(f) and 15d-15(f) promulgated under the Securities
Exchange Act of 1934 as a process designed by, or under the supervision of, the Company’s principal executive and principal financial
officers and effected by the Company’s board of directors, management and other personnel, to provide reasonable assurance regarding
the reliability of financial reporting and the preparation of the Company’s financial statements for external purposes in accordance
with generally accepted accounting principles in the United States and includes those policies and procedures that:
1.
Pertain
to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of assets
of the Company;
2.
Provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with
generally accepted accounting principles, and that receipts and expenditures of the Company are being made only in accordance with
authorizations of management and directors of the Company; and
3.
Provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s
assets that could have a material effect on the financial statements.
Management
has assessed the effectiveness of the Company’s internal control over financial reporting as of July 31, 2025. In making this assessment,
the Company’s management used the criteria established in Internal Control — Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission.
Under
the supervision and with the participation of our management, including our principal executive officer and principal financial officer,
we conducted an evaluation of our internal control over financial reporting, as prescribed above, as of July 31, 2025. Based on our evaluation,
our principal executive officer and principal financial officer concluded that the Company’s internal control over financial reporting
was effective as of July 31, 2025.
Changes
in Internal Control over Financial Reporting
There
were no changes in our internal control over financial reporting during the fourth quarter of fiscal 2025 that have materially affected,
or are reasonably likely to materially affect, our internal control over financial reporting.
Item
9B. Other Information.
None .
Item
9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections.
Not
applicable.
69
PART III
Item
10. Directors and Executive Officers of the Registrant, and Corporate Governance
The
following is a list of our directors and executive officers along with the specific information required by Rule 14a-3 of the Securities
Exchange Act of 1934:
Executive
Officers
Michael
Jonas – Executive Chairman
Jonathan
Reich – Chief Executive Officer and President
Yi
Tsai – Chief Financial Officer and Treasurer
Directors
Michael
Jonas, Chairman of the Board
Howard
Jonas, Vice Chairman of the Board
Mark
Ghermezian
Elliot
Gibber
Paul
Packer
Gregory
Suess
The
remaining information required by this Item will be contained in our Proxy Statement for our Annual Stockholders Meeting, which will
be filed with the Securities and Exchange Commission within 120 days after July 31, 2025, and which is incorporated by reference herein.
Insider
Trading Policies and Procedures
We have insider trading policies and procedures that govern the purchase, sale, and other dispositions of its securities by directors,
officers, employees, and consultants, as well as our own. We believe these policies and procedures are reasonably designed to promote
compliance with insider trading laws, rules and regulations and applicable listing standards. See “Index of Exhibits” within
this Annual Report on Form 10-K for our Insider Trading Policy.
Corporate
Governance
We
have included as exhibits to this Annual Report on Form 10-K certificates of our Chief Executive Officer and Chief Financial Officer
certifying the quality of our public disclosure.
We
make available free of charge through the investor relations page of our web site ( investor.zedge.net ) our Annual Reports on Form
10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and all amendments to those reports, and all beneficial ownership reports
on Forms 3, 4 and 5 filed by directors, officers and beneficial owners of more than 10% of our equity, as soon as reasonably practicable
after such reports are electronically filed with the Securities and Exchange Commission. We have adopted codes of business conduct and
ethics for all of our employees, including our principal executive officer, principal financial officer and principal accounting officer.
Copies of the codes of business conduct and ethics are available on our web site.
Our
web site and the information contained therein or incorporated therein are not intended to be incorporated into this Annual Report on
Form 10-K or our other filings with the Securities and Exchange Commission.
Item
11. Executive Compensation
The
information required by this Item will be contained in our Proxy Statement for our Annual Stockholders Meeting, which will be filed with
the Securities and Exchange Commission within 120 days after July 31, 2025, and which is incorporated by reference herein.
Item
12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The
information required by this Item will be contained in our Proxy Statement for our Annual Stockholders Meeting, which will be filed with
the Securities and Exchange Commission within 120 days after July 31, 2025, and which is incorporated by reference herein.
Item
13. Certain Relationships and Related Transactions, and Director Independence
The
information required by this Item will be contained in our Proxy Statement for our Annual Stockholders Meeting, which will be filed with
the Securities and Exchange Commission within 120 days after July 31, 2025, and which is incorporated by reference herein.
Item
14. Principal Accounting Fees and Services
The
information required by this Item will be contained in our Proxy Statement for our Annual Stockholders Meeting, which will be filed with
the Securities and Exchange Commission within 120 days after July 31, 2025, and which is incorporated by reference herein.
70
PART
IV
Item
15. Exhibits, Financial Statement Schedules.
(a)
The
following documents are filed as part of this Report:
1.
Report
of Independent Registered Public Accounting Firm on Consolidated Financial Statements
Consolidated
Financial Statements covered by Report of Independent Registered Public Accounting Firm
2.
Financial
Statement Schedule.
All
schedules have been omitted since they are either included in the Notes to Consolidated Financial Statements or not required or not applicable.
3.
Exhibits.
Exhibit Numbers 10.1, 10.6, 10.7, 10.8 and 10.9 are management contracts or compensatory plans or arrangements.
The
exhibits listed in paragraph (b) of this item are filed, furnished, or incorporated by reference as part of this Form 10-K.
Certain
of the agreements filed as exhibits to this Form 10-K contain representations and warranties by the parties to the agreements that
have been made solely for the benefit of the parties to the agreement. These representations and warranties:
●
may
have been qualified by disclosures that were made to the other parties in connection with the negotiation of the agreements, which
disclosures are not necessarily reflected in the agreements;
●
may
apply standards of materiality that differ from those of a reasonable investor; and
●
were
made only as of specified dates contained in the agreements and are subject to subsequent developments and changed circumstances.
Accordingly,
these representations and warranties may not describe the actual state of affairs as of the date that these representations and warranties
were made or at any other time. Investors should not rely on them as statements of fact.
71
(b)
Exhibits.
Exhibit
Number
Description of Exhibits
3.01(1)
Third Amended and Restated Certificate of Incorporation of Zedge, Inc.
3.02(2)
Second Amended and Restated By-Laws of Zedge, Inc.
4.02(3)
Description of the Registrant’s Securities Registered Pursuant to Section 12 of the Securities Exchange Act of 1934.
10.01(4)
2016 Stock Option and Incentive Plan, as Amended and Restated
10.02(1)
Transition Services Agreement
10.03(1)
Tax Separation Agreement
10.04(5)
Google Services Agreement between Zedge, Inc. and Google, Inc., dated June 18, 2014
10.05(6)
Marketplace for Premier Publishers Agreement between Zedge, Inc. and MoPub, Inc., dated February 20, 2013
10.06(6)
Zedge Holdings, Inc. 2008 Omnibus Stock Incentive Plan, as amended and restated on November 1, 2011
10.07(1)
Form of ISO Stock Option Agreement
10.08(1)
Form of Nonqualified Stock Option Agreement
10.09(1)
Form of Restricted Stock Agreement
10.10(7)
Amended and Restated Loan and Security Agreement Modification Agreement between Zedge, Inc. and Western Alliance Bank, dated October 28, 2024
19.01*
Insider Trading Policy
21.01*
Subsidiaries of the Registrant
23.01*
Consent of UHY, LLP, Independent Registered Public Accounting Firm
31.01*
Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.02*
Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.01*
Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.02*
Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
97.01(7)
Compensation Clawback Policy
101.INS*
Inline XBRL Instance Document
101.SCH*
Inline XBRL Taxonomy Extension Schema Document
101.CAL*
Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF*
Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB*
Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE*
Inline XBRL Taxonomy Extension Presentation Linkbase Document
104
Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)
*
filed
herewith.
(1)
Incorporated
by reference to Form 10-12G/A, filed June 1, 2016.
(2)
Incorporated
by reference to Form 10-K, filed October 28, 2019
(3)
Incorporated
by reference to Form 10-K/A, filed December 9, 2020.
(4)
Incorporated
by reference to the Schedule 14A, filed November 25, 2024.
(5)
Incorporated
by reference to Form 10-12G/A, filed April 25, 2016.
(6)
Incorporated
by reference to Form 10-12G/A, filed May 20, 2016.
(7)
Incorporated
by reference to Form 10-K, filed October 29, 2024.
Item 16.
Form 10-K Summary.
None.
72
SIGNATURES
Pursuant
to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this Annual Report
on Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized.
ZEDGE,
INC.
By:
/s/
Jonathan Reich
Jonathan
Reich
Chief Executive Officer
Date:
October 28, 2025
Pursuant
to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed by the following persons
on behalf of the Registrant and in the capacities and on the dates indicated.
Signature
Titles
Date
/s/
Jonathan Reich
Chief
Executive Officer
October
28, 2025
Jonathan
Reich
(Principal
Executive Officer)
/s/
Yi Tsai
Chief
Financial Officer
October
28, 2025
Yi
Tsai
(Principal
Financial Officer and
Principal
Accounting Officer)
/s/
Michael Jonas
Director
October
28, 2025
Michael
Jonas
/s/
Howard S. Jonas
Director
October
28, 2025
Howard
S. Jonas
/s/
Mark Ghermezian
Director
October
28, 2025
Mark
Ghermezian
/s/
Elliot Gibber
Director
October
28, 2025
Elliot
Gibber
/s/
Paul Packer
Director
October
28, 2025
Paul
Packer
/s/
Gregory Suess
Director
October
28, 2025
Gregory
Suess
73
Zedge,
Inc.
Index
to Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm- UHY LLP (PCAOB ID 1195 ) F-2
Consolidated Balance Sheets as of July 31, 2025 and 2024 F-4
Consolidated Statements of Operations and Comprehensive Loss for the Fiscal Years Ended July 31, 2025 and 2024 F-5
Consolidated Statements of Stockholders’ Equity for the Fiscal Years Ended July 31, 2025 and 2024 F-6
Consolidated Statements of Cash Flows for the Fiscal Years Ended July 31, 2025 and 2024 F-7
Notes to Consolidated Financial Statements F-8
F- 1
REPORT
OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To
the Board of Directors and
Stockholders
of Zedge, Inc.
Opinion
on the Financial Statements
We have audited the accompanying consolidated
balance sheets of Zedge, Inc. (the Company) as of July 31, 2025 and 2024, and the related consolidated statements of operations and comprehensive
loss, stockholders’ equity, and cash flows for each of the fiscal years in the two-year period ended July 31, 2025, and the related
notes (collectively referred to as the consolidated financial statements). In our opinion, the consolidated financial statements present
fairly, in all material respects, the financial position of the Company as of July 31, 2025 and 2024, and the results of its operations
and its cash flows for each of the fiscal years in the two-year period ended July 31, 2025, in conformity with accounting principles
generally accepted in the United States of America.
Basis for Opinion
These consolidated financial statements are the responsibility of
the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated financial statements
based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB)
and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable
rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB.
Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements
are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform,
an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of internal
control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal
control over financial reporting. Accordingly, we express no such opinion.
Our audits included performing procedures to assess the risks of
material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the
consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made
by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits
provide a reasonable basis for our opinion.
Critical Audit Matters
The critical audit matter communicated below
is a matter arising from the current period audit of the consolidated financial statements that was communicated or required to be communicated
to the audit committee and that: (1) relates to accounts or disclosures that are material to the consolidated financial statements and
(2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter
in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit
matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which they relate.
F- 2
Impairment of Capitalized Software and Technology
Development Costs
As described in Note 18 to the consolidated financial
statements, the Company implemented a corporate restructuring plan aimed to reduce costs throughout the organization. As part of the
restructuring plan, the Company initiated a strategic reassessment of its GuruShots’ operations, resulting in a full impairment
of its capitalized software and technology development costs. As a result, an impairment charge of $0.8 million was recorded in the Company’s
consolidated statements of operations and comprehensive loss for the fiscal year ended July 31, 2025.
The principal considerations for our determination
that performing procedures relating to the impairment charge is a critical audit matter are the significant assumptions required by management
in estimating the net realizable value, including estimated sales proceeds less costs to sell.
Our audit procedures related to estimated sales
proceeds less costs to sell included the following, among others:
● Evaluated the reasonableness of management’s estimates
of net realizable value of capitalized software and technology development costs, including testing assumptions supporting management’s
estimated sales proceeds less costs to sell, testing the completeness and accuracy of underlying data, and performing a retrospective
review of the estimates.
● Tested the design and implementation of controls over management’s
process for developing the impairment charges, including controls over the review of estimated sales proceeds less costs to sell, and
the completeness and accuracy of underlying data.
/s/
UHY LLP
We
have served as the Company’s auditor since 2023.
New
York, New York
October
28, 2025
F- 3
ZEDGE,
INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except par value)
July 31,
2025
2024
Assets
Current assets:
Cash and cash equivalents
$ 18,609
$ 19,998
Trade accounts receivable
3,164
3,406
Prepaid expenses and other current assets
671
593
Total Current assets
22,444
23,997
Property and equipment, net
1,290
2,306
Intangible assets, net
4,922
5,369
Goodwill
1,931
1,824
Deferred tax assets, net
4,823
4,344
Other assets
244
355
Total assets
$ 35,654
$ 38,195
Liabilities and stockholders’ equity
Current liabilities:
Trade accounts payable
$ 1,471
$ 1,113
Accrued expenses and other current liabilities
2,867
2,969
Deferred revenues
3,425
2,168
Total Current liabilities
7,763
6,250
Deferred revenues--non-current
1,937
931
Other liabilities
53
118
Total liabilities
9,753
7,299
Commitments and contingencies (Note 10)
Stockholders’ equity:
Preferred stock, $ .01 par value; authorized shares— 2,400 ; no shares issued and outstanding
-
-
Class A common stock, $ .01 par value; authorized shares— 2,600 ; 525 shares issued and outstanding at July 31, 2025 and 2024
5
5
Class B common stock, $ .01 par value; authorized shares— 40,000 ; 15,073 shares issued and 12,692 shares outstanding at July 31, 2025, and 14,866 shares issued and 13,815 outstanding at July 31, 2024
151
149
Additional paid-in capital
49,768
48,263
Accumulated other comprehensive loss
( 1,509 )
( 1,832 )
Accumulated deficit
( 15,505 )
( 13,113 )
Treasury stock, 2,381 shares at July 31, 2025 and 1,051 shares at July 31, 2024, at cost
( 7,009 )
( 2,576 )
Total stockholders’ equity
25,901
30,896
Total liabilities and stockholders’ equity
$ 35,654
$ 38,195
See
Accompanying Notes to Consolidated Financial Statements.
F- 4
ZEDGE,
INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(in thousands, except per share data)
Year ended July 31,
2025
2024
Revenues
$ 29,398
$ 30,091
Costs and expenses:
Direct cost of revenues (excluding amortization of capitalized software and technology development costs which is included below)
1,841
1,859
Selling, general and administrative
27,187
25,625
Depreciation and amortization
1,149
2,454
Impairment of intangible assets
-
11,958
Restructuring charges
1,605
-
Loss on disposal of property and equipment
21
-
Impairment of capitalized software and technology development costs
827
-
Loss from operations
( 3,232 )
( 11,805 )
Interest and other income, net
666
626
Net loss resulting from foreign exchange transactions
( 151 )
( 190 )
Loss before income taxes
( 2,717 )
( 11,369 )
Income taxes benefit
( 325 )
( 2,198 )
Net loss
$ ( 2,392 )
$ ( 9,171 )
Other comprehensive income (loss):
Foreign currency translation adjustment
323
( 295 )
Total other comprehensive income (loss)
323
( 295 )
Total comprehensive loss
$ ( 2,069 )
$ ( 9,466 )
Loss per share attributable to Zedge, Inc. common stockholders:
Basic and diluted
$ ( 0.17 )
$ ( 0.65 )
Weighted-average number of shares used in calculation of loss per share:
Basic and diluted
13,736
14,092
See
Accompanying Notes to Consolidated Financial Statements.
F- 5
ZEDGE,
INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(in thousands)
Class A
Common Stock
Class B
Common Stock
Additional Paid-in
Accumulated Other Comprehensive
Accumulated
Treasury Stock
Total Stockholders’
Shares
Amount
Shares
Amount
Capital
Loss
Deficit
Shares
Amount
Equity
Balance – July 31, 2023
525
$ 5
14,634
$ 146
$ 46,122
$ ( 1,537 )
$ ( 3,942 )
833
$ ( 1,930 )
$ 38,864
Exercise of stock options
-
-
2
-
3
-
-
-
-
3
Stock-based compensation
-
-
230
3
2,138
-
-
-
-
2,141
Purchase of treasury stock
-
-
-
-
-
-
-
218
( 646 )
( 646 )
Foreign currency translation adjustment
-
-
-
-
-
( 295 )
-
-
-
( 295 )
Net loss
-
-
-
-
-
-
( 9,171 )
-
-
( 9,171 )
Balance – July 31, 2024
525
5
14,866
149
48,263
( 1,832 )
( 13,113 )
1,051
( 2,576 )
30,896
Exercise of stock options
-
-
104
1
61
-
-
-
-
62
Stock-based compensation
-
-
103
1
1,444
-
-
-
-
1,445
Purchase of treasury stock
-
-
-
-
-
-
-
1,330
( 4,433 )
( 4,433 )
Foreign currency translation adjustment
-
-
-
-
-
323
-
-
-
323
Net loss
-
-
-
-
-
-
( 2,392 )
-
-
( 2,392 )
Balance – July 31, 2025
525
$ 5
15,073
$ 151
$ 49,768
$ ( 1,509 )
$ ( 15,505 )
2,381
$ ( 7,009 )
$ 25,901
See
Accompanying Notes to Consolidated Financial Statements.
F- 6
ZEDGE,
INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
Year ended July 31,
2025
2024
Operating activities
Net loss
$ ( 2,392 )
$ ( 9,171 )
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation
63
56
Amortization of intangible assets
447
1,382
Amortization of capitalized software and technology development costs
639
1,016
Loss on disposal of property and equipment
21
-
Amortization of deferred financing costs
-
15
Stock-based compensation
1,445
2,141
Impairment charge of capitalized software and technology development costs
827
-
Impairment charge of ROU asset
140
-
Impairment charge of intangible assets
-
11,958
Impairment of investment in privately-held company
-
50
Deferred income taxes
( 479 )
( 2,502 )
Change in assets and liabilities:
Trade accounts receivable
242
( 523 )
Prepaid expenses and other current assets
( 78 )
( 24 )
Other assets
( 94 )
45
Trade accounts payable and accrued expenses
378
722
Deferred revenues
2,263
685
Net cash provided by operating activities
3,422
5,850
Investing activities
Capitalized software and technology development costs
( 466 )
( 1,147 )
Purchase of property and equipment
( 83 )
( 47 )
Net cash used in investing activities
( 549 )
( 1,194 )
Financing activities
Purchase of treasury stock in connection with share buyback program and stock awards vesting
( 4,433 )
( 646 )
Prepayment of term loan
-
( 2,000 )
Proceeds from exercise of stock options
62
3
Net cash used in financing activities
( 4,371 )
( 2,643 )
Effect of exchange rate changes on cash and cash equivalents
109
( 140 )
Net (decrease) increase in cash and cash equivalents
( 1,389 )
1,873
Cash and cash equivalents at beginning of period
19,998
18,125
Cash and cash equivalents at end of period
$ 18,609
$ 19,998
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash payments made for income taxes
$ 220
$ 281
Cash payments made for interest expenses
$ -
$ 66
See
Accompanying Notes to Consolidated Financial Statements.
F- 7
ZEDGE,
INC.
NOTES
TO CONSOLIDATED FINANCIAL STATEMENTS
Note
1—Description of Business and Summary of Significant Accounting Policies
Description
of Business
Zedge
builds digital marketplaces and friendly competitive games around content that people use to express themselves. Our leading products
include Zedge Ringtones and Wallpapers, which we refer to as our “Zedge App,” a freemium digital content marketplace offering
mobile phone wallpapers, video wallpapers, ringtones, and notification sounds as well as pAInt, a generative AI wallpaper and ringtone
maker, GuruShots, a skill-based photo challenge game, and Emojipedia, the #1 trusted source for ‘all things emoji’. Our vision
is to enable and connect creators who enjoy friendly competitions with a community of prospective consumers in order to drive commerce.
Except where the context clearly indicates otherwise, the terms the “Company,” “Zedge” “we,” “us”
or “our” refer to Zedge, Inc. and its consolidated subsidiaries.
The
Company is headquartered in New York, New York, and has international office locations in Lithuania and Israel.
Our
fiscal year ends on July 31 of each calendar year. Each reference below to a fiscal year refers to the fiscal year ending in the
calendar year indicated (e.g., fiscal 2025 refers to the fiscal year ended July 31, 2025).
The
Spin-Off
The
Company was formerly a majority-owned subsidiary of IDT Corporation (“IDT”). On June 1, 2016, IDT spun off its interest in
the Company to IDT’s stockholders and the Company became an independent public company through a pro rata distribution of the Company’s
common stock held by IDT to IDT’s stockholders (the “Spin-Off”).
Principles
of Consolidation
The
consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany
accounts and transactions have been eliminated in consolidation.
Reportable
Segments
The
Company has two reportable segments: Zedge Marketplace and GuruShots, as further discussed in Note 15, Segment and Geographic Information .
Use
of Estimates
The
preparation of our consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions
that affect the reported amounts of assets, liabilities, revenue and expenses, as well as related disclosure of contingent assets and
liabilities. Actual results could differ materially from our estimates due to risks and uncertainties, including uncertainty in the economic
environment due to various global events. To the extent that there are material differences between these estimates and actual results,
our financial condition or operating results will be affected. We base our estimates on past experience and other assumptions that we
believe are reasonable under the circumstances, and we evaluate these estimates on an ongoing basis.
Revenue
Recognition
We
generate revenue from the following sources: (1) Advertising; (2) Paid Subscription; (3) Other revenues including primarily Zedge Premium
(the section of our marketplace where we offer premium content for purchase), and (4) Digital Goods and Services. The substantial majority
of our revenue is generated from selling our advertising inventory (“Advertising Revenue”) to advertising networks and advertising
exchanges. Our weekly, monthly, yearly and life-time subscriptions allow users to prepay a fixed fee to remove unsolicited advertisements
from our Zedge App. In Zedge Premium, we receive 30 % of the net purchase price, after payment of fees to Google Play or the App Store,
when users purchase licensed content using Zedge Credits or unlock licensed content by watching a video or taking a survey on Zedge Premium.
Sales and other similar taxes are excluded from revenues.
F- 8
Advertising
Revenue : We generate the bulk of our revenue from selling the Zedge Marketplace’s advertising inventory to advertising
networks and advertising exchanges.
●
Advertising Networks. An advertising network is a third-party relationship where buyers of advertising inventory go to purchase either specific targeted inventory or a large scale of inventory at a set price. Advertising Networks serve as an indirect source of advertising fill to a variety of branded ad campaigns and performance-based ad campaigns.
●
Advertising Exchanges. An advertising exchange is similar to an advertising network, except that the exchange typically bids in real-time for advertising inventory. Advertisers may utilize an exchange when looking for scale or specific audiences, and accept that the price will vary based on when and how much volume of inventory they wish to buy.
We
recognize advertising revenue as advertisements are delivered to users through impressions or ad views (depending on the terms agreed
upon with the advertiser). For in-app display ads, in-app offers, engagement advertisements and other advertisements, our performance
obligations are satisfied over the life of the relevant contract (i.e., over time), with revenue being recognized as advertising units
are delivered, which is Zedge’s performance obligation. The advertiser may compensate us on a cost-per-impression, cost-per-click,
cost-per-action basis.
Paid
Subscription Revenue: Beginning in January 2019 and April 2023, we started offering paid
subscription services sold through Google Play and the App Store, respectively. When a customer subscribes, they execute a clickthrough
agreement with Zedge outlining the terms and conditions between Zedge and the subscriber. Google Play and the App Store process subscription
prepayment on Zedge’s behalf, and retain a fee of up to 30 %. Subscriptions are nonrefundable after a period of seven days. Paid
subscriptions are automatically renewed at expiration unless cancelled by subscribers. While customers can cancel at any time, they will
not receive any refund, and will continue to receive the ad-free service until the end of the subscription period. The duration of these
contracts is daily, and revenue for these contracts is recognized on a daily ratable basis. The payment terms for subscriptions sold through
Google Play is net 30 days after month-end. The payment terms for subscriptions sold through the App Store is net 45 days after month-end. We
recognize subscription revenue ratably over the subscription periods which range from weekly, monthly, yearly and lifetime with lifetime
subscriptions deemed to have an estimated lifespan of 30 months.
Zedge
Premium : Zedge Premium is our marketplace where artists and brands can market,
distribute and sell their digital content to our users. The content owner sets the price and end users can purchase the content by paying
for it with Zedge Credits, our closed virtual currency. Alternatively, the content owner may opt to place some items behind video ad gates,
in which case end users can acquire the content by watching a brief video ad. A user can earn Zedge Credits when taking specific actions
such as watching rewarded videos or completing electronic surveys. Alternatively, users can buy Zedge Credits with an in-app purchase.
If a user purchases Zedge Credits, Google Play or the App Store retains a fee of 30 % of the purchase price. When a user purchases Zedge
Premium content using Zedge credits or watching a rewarded video, the artist or brand receives 70 % of the actual revenue after the Google
Play or App Store fee (“Royalty Payment”) and we receive the remaining 30 %, which is recognized as revenue.
Digital
Goods and Services : GuruShots generates the substantial majority of its revenues by selling virtual goods (e.g. power-ups and
in-game resources) to its users. GuruShots distributes its game to users through mobile platforms such as Apple’s App Store and
Google Play, as well as via the internet. Through these platforms, users can download the free-to-play game and can purchase virtual
goods which are redeemed in the game to enhance their game-playing experience.
Players
can pay for their virtual item purchases through various widely accepted payment methods offered in the game. Payments from players for
virtual goods are required at the time of purchase, are non-cancellable and relate to non-cancellable contracts that specify GuruShots’
obligations and cannot be redeemed for cash nor exchanged for anything other than virtual goods within the GuruShots’ game. The
purchase price is a fixed amount which reflects the consideration that GuruShots expects to be entitled to receive in exchange for use
of virtual goods by its customers. The platform providers collect proceeds from the game players and remit the proceeds to GuruShots
after deducting their respective platform fees. Sales and other taxes collected from customers on behalf of governmental authorities
are accounted for on a net basis and are not included in revenues or operating expenses. GuruShots’ performance obligation is to
display the virtual goods in game play based upon the nature of the virtual item.
F- 9
GuruShots
categorizes its virtual goods as consumable. GuruShots’ game sells only consumable virtual goods. Consumable virtual goods represent
items that can be consumed by a specific player action and do not provide the player any continuing benefit following consumption. GuruShots
has determined - through a review of game play behavior - that players generally do not purchase additional virtual goods until their
existing virtual goods balances have been substantially consumed. This review includes an analysis of game players’ historical
play behavior, purchase behavior, and the amounts of virtual goods outstanding. Revenue is recognized once the virtual goods are sold.
GuruShots monitors its analysis of customer play behavior on a quarterly basis.
As
discussed above, GuruShots concluded that revenue related to the promise of enhancing users’ gaming experience through in-game
resource purchases should be recognized ratably over the period of benefit period (i.e., the period over which the enhanced gaming experience
is provided). However, for practical reasons, GuruShots does not defer the portion of revenue attributable to future uses of resources
as of any given balance sheet date. This is due to the duration of the enhanced gaming experience that is provided being, in substantially
all of the cases, and applying the portfolio approach (as GuruShots reasonably expects that the effects on the financial statements of
applying Accounting Standards Codification (“ASC”) 606 guidance to the portfolio would not differ materially from applying
ASC 606 guidance to the individual contracts), a very short time frame ranging from a few hours to less than two weeks. Therefore, the
result of recognizing the related revenues at the point in time which user first consumes the respective resource would yield a result
that is not substantially different then ratable recognition over the period of benefit. Accordingly, revenue is recognized once the
virtual goods are sold.
Gross
Versus Net Revenue Recognition
We
report revenue on a gross or net basis based on management’s assessment of whether we act as a principal or agent in the transaction.
To the extent we act as the principal, revenue is reported on a gross basis. To the extent we act as the agent, revenue is reported on
a net basis. The determination of whether we act as a principal or an agent in a transaction is based on an evaluation of whether we
control the good or service prior to transfer to the customer.
We
generally report our advertising revenue net of amounts due to agencies and brokers because we are not the primary obligor in the relevant
arrangements, we do not finalize the pricing, and we do not establish or maintain a direct relationship with the advertiser.
GuruShots
is primarily responsible for providing the virtual goods, has control over the content and functionality of games and has the discretion
to establish the virtual goods’ prices. Therefore, GuruShots is the principal and, accordingly revenues are recorded on a gross
basis. Payment processing fees paid to platform providers are recorded within selling, general and administrative expenses.
We
report subscription revenue gross of the fee retained by Google Play and the App Store, as the subscriber is our customer in the contract
and we control the service prior to the transfer to the subscriber.
With
respect to Zedge Premium, Zedge, as provider of the platform, is effectively operating as a broker or intermediary connecting online
content providers with the end user. While we use gross revenue (net of the 30 % fee retained by Google Play or the App Store when
a user purchases Zedge Credits) as a performance metric, we record revenue on a net basis from Zedge Premium which consists of a 30 %
platform fee, in-app purchases profit and breakage. Content providers are paid their portion of revenue which is a 70 % share of
the gross revenue calculated.
Concentration
of Credit Risk and Significant Customers
Financial
instruments that potentially subject the Company to concentration of credit risk consist principally of cash, cash equivalents and trade
accounts receivable. We hold cash and cash equivalents at several major financial institutions, which may exceed FDIC insured limits.
Historically, the Company has not experienced any losses due to such concentration of credit risk. The Company’s temporary cash
investments policy is to limit the dollar amount of investments with any one financial institution and monitor the credit ratings of
those institutions. While we may be exposed to credit losses due to the nonperformance of the holders of its deposits, we do not expect
the settlement of these transactions to have a material effect on its results of operations, cash flows or financial condition.
We
routinely assess the financial strength of our customers. As a result, we believe that our accounts receivable credit risk exposure is
limited and have not experienced significant write-downs in our accounts receivable balances. In the fiscal year ended July 31, 2025,
two largest customers represented 37 % and 6 % of our revenue. In the fiscal year ended July 31, 2024, two largest customers represented
31 % and 9 % of our revenue. At July 31, 2025, two customers represented 48 % and 13 % of our accounts receivable balance and at July 31,
2024, three customers represented 37 %, 15 % and 10 % of our accounts receivable balance. All of these significant customers are advertising
exchanges operated by leading companies, and the receivables represent many smaller amounts due from advertisers.
F- 10
Direct
Cost of Revenues
Direct
cost of revenues for the Company consists of fees paid to third parties that provide the Company with internet hosting, content serving
and filtering, data analytic tools and marketing automation services. Such costs are charged to expense as incurred.
Property
and Equipment, net
Property
and equipment is recorded at cost less accumulated depreciation and amortization, and depreciated or amortized on a straight-line basis
over its estimated useful lives, which range as follows: capitalized software and technology development costs— 3 years; and other— 5
years. Other is comprised of furniture and fixtures, office equipment, video conference equipment, computer hardware and computer software.
Normal repairs and maintenance are expensed as incurred. Replacement property and equipment is capitalized and the property and equipment
accounts are relieved of the items being replaced or disposed of if no longer of value. The related cost and accumulated depreciation
of the disposed assets are eliminated and any gain or loss on disposition is included in the results of operations in the year of disposal.
Capitalized
Software and Technology Development Costs-Internal-Use Software related to Zedge Marketplace
Software
and technology development activities generally fall into three stages:
1
Planning
Stage activities include developing a project or business plan that outlines the goals for the content distribution platform
or new product or service; determining the functionality; identifying hardware and software applications that will achieve functionality,
security, and traffic flows; and selecting the internal resources that will be assigned to the project as well as the external vendors
where applicable.
2
Application
and Infrastructure Development Stage activities focus on acquiring or developing hardware and software to operate a content distribution
platform or new product and service; and
3
Post-Implementation/Operating
Stage activities address training, administration, maintenance, and all other activities to operate an existing content distribution
platform or new product or service.
During
the Planning Stage, we charge all costs to expense as incurred.
During
the Application and Infrastructure Development Stage, we begin to capitalize costs when the project has been properly authorized and
we determine that completion is probable. If a project is subsequently cancelled prior to placement in service, costs that have been
capitalized to date will be reviewed for potential impairment. Capitalization ceases no later than the point at which a computer software
project is substantially complete and ready for its intended use. Amortization, which is generally over three years , begins for each
project when the code is ready for use, whether or not it is actually placed in service at that time (an exception being if the project’s
functionality completely depends on the completion of another project, in which case, amortization begins when that other project is
ready for use).
During
the Post-Implementation/Operating Stage, we expense training costs and maintenance costs as incurred. However, upgrades and enhancements,
defined as modifications to existing internal-use software that result in additional functionality (modifications to enable the software
to perform tasks that it was previously incapable of performing, normally requiring new software specifications and perhaps a change
to all or part of the existing software specifications) are treated as though they were new projects, and are assessed utilizing the
same stages and criteria on a project-by-project basis. As such, internal costs incurred for upgrades and enhancements are expensed or
capitalized based on the requirements noted above, while costs incurred for maintenance are expensed as incurred. These projects are
tracked individually, such that the beginning and ending of the capitalization can be appropriately established, as well as the amounts
capitalized therein.
Amortization
of these costs is included in depreciation and amortization in the consolidated statements of operations and comprehensive loss.
Capitalized
Software and Technology Development Costs-Software to Be Sold, Leased, or Marketed related to GuruShots
We
expense research and development costs incurred in the process of software development until technological feasibility has been established
for the product. Once technological feasibility has been established, software costs are capitalized until the product is available for
general release to customers. Costs incurred from the time that the product is available for general release to customers are expensed
as incurred. Costs related to upgrades and enhancements are capitalized only if they result in added functionality or marketability of
the original product.
F- 11
The
amortization of these capitalized costs begins when a product is available for general release to customers and is computed on a product-by-product
basis at a rate not less than straight-line basis over the product’s estimated economic life. At each balance sheet date, we compare
the unamortized capitalized costs to the net realizable value of that product and write off the amount by which the unamortized capitalized
costs of that product exceed its net realizable value.
Amortization
of these costs is included in depreciation and amortization in the consolidated statements of operations and comprehensive loss.
We
evaluate these long-lived assets for impairment whenever circumstances arise that indicate the carrying amount of an asset may not be
recoverable. The Company’s strategic reassessment of GuruShots’ operations in connection with the restructuring initiative
resulted in a $ 0.8 million impairment of capitalized software and technology development costs which is recorded in the Company’s
consolidated statements of operations and comprehensive loss for the fiscal year ended July 31, 2025. See Note 18, Restructuring,
Impairments, and Related Charges , for additional information.
Intangible
Assets, Net
We
test the recoverability of its intangible assets (see Note 7, Intangible Assets, Net and Goodwill , for additional information)
with finite useful lives whenever events or changes in circumstances indicate that the carrying value of the asset may not be recoverable.
We test for recoverability based on the projected undiscounted cash flows to be derived from such asset. If the projected undiscounted
future cash flows are less than the carrying value of the asset, we will record an impairment loss, if any, based on the difference between
the estimated fair value and the carrying value of the asset. We generally measure fair value by considering sale prices for similar
assets or by discounting estimated future cash flows from such asset using an appropriate discount rate. Cash flow projections and fair
value estimates require significant estimates and assumptions by management. Should the estimates and assumptions prove to be incorrect,
we may be required to record impairments in future periods and such impairments could be material.
Intangible
assets are carried at cost, less accumulated amortization, unless a determination has been made that their value has been impaired. Intangible
assets are amortized on a straight-line basis over their estimated useful lives of between five to fifteen years . We review identifiable
amortizable intangible assets to be held and used for impairment whenever events or changes in circumstances indicate that the carrying
value of the assets may not be recoverable. Determination of recoverability is based on the lowest level of identifiable estimated undiscounted
cash flows resulting from use of the asset and its eventual disposition. Measurement of any impairment loss is based on the excess of
the carrying value of the asset over its fair value.
We
performed an interim impairment test during the second quarter of fiscal 2024 and concluded that the carrying value of the intangible
assets of GuruShots reporting unit exceeded its fair value. Accordingly, we recorded a non-cash impairment charge of $ 11.9 million during
the second quarter of fiscal 2024. See Note 7, Intangible, Net and Goodwill , for additional information.
Goodwill
Goodwill
represents the excess of purchase price and related costs over the fair value of assets acquired and liabilities assumed of the business
acquired. Under ASC 350, Intangibles-Goodwill and Other , goodwill is not amortized, but instead is tested for impairment annually,
or if certain circumstances indicate a possible impairment may exist.
We
test goodwill for impairment on the first day of the fourth fiscal quarter or upon the occurrence of events or changes in circumstances
that indicate that the asset might be impaired. Goodwill is assigned to our reporting units, which are our operating segments, or components
of an operating segment, that constitute a business for which discrete financial information is available, and for which segment management
regularly reviews the operating results. During the annual impairment review process we have the option to first perform a qualitative
assessment (commonly referred to as “step zero”) over relative events and circumstances to determine whether it is more likely
than not that the fair value of a reporting unit is less than its carrying value, or to perform a quantitative assessment (“step
one”) where we estimate the fair value of each reporting unit using primarily a market capitalization approach.
We
would recognize an impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value; however,
the loss recognized would not exceed the total amount of goodwill allocated to that reporting unit. Additionally, we consider income
tax effects from any tax-deductible goodwill on the carrying amount of its reporting unit when measuring the goodwill impairment loss,
if applicable.
F- 12
Investments
From
time to time, when opportunities present themselves, the Company considers strategic investments in privately-held companies. The Company’s
sole investment at August 1, 2024, is a simple agreement for future equity (SAFE) in which the Company holds the right to receive equity
at some later date and upon certain events. Investments in SAFE’s are carried at cost due to insufficient observable market inputs
to determine fair value. The Company adjusts the carrying value of its investments to fair value upon observable transactions for identical
or similar investments of the same issuer or upon impairment (referred to as the measurement alternative). All gains and losses on investments,
realized and unrealized, are recognized in interest and other income, net in the consolidated statements of operations and comprehensive
loss.
The
Company periodically evaluates the carrying value of its investments, when events and circumstances indicate that the carrying amount
of the investment may not be recovered. The Company estimates the fair value of the investment to assess whether impairment losses shall
be recorded using Level 3 inputs. This investment includes the Company’s holding that is not exchange traded and therefore not
supported with observable market prices; hence, the Company may determine the fair value by reviewing equity valuation reports, current
financial results, long-term plans of the private company, the amount of cash that the privately-held company has on-hand, the ability
to obtain additional financing and overall market conditions in which the private company operates or based on the price observed from
the most recent completed financing.
During
the first quarter of fiscal 2024, we reduced the carrying value of this SAFE investment to $ 0 and recorded $ 50 ,000 loss in the accompanying
consolidated financial statements.
Cash
and Cash Equivalents
The Company considers all highly liquid investments
with an original maturity of three months or less when purchased to be cash equivalents. There were $ 13.9 million and $ 10.9 million in
cash equivalents as of July 31, 2025 and 2024, respectively.
Income
Taxes
The
accompanying consolidated financial statements include provisions for federal, state and foreign income taxes. We recognize deferred
tax assets and liabilities for the future tax consequences attributable to temporary differences between the consolidated financial statements
carrying amounts of existing assets and liabilities and their respective tax basis. A valuation allowance is provided when it is more
likely than not that some portion or all of a deferred tax asset will not be realized. The ultimate realization of deferred tax assets
depends on the generation of future taxable income during the period in which related temporary differences become deductible. We consider
the scheduled reversal of deferred tax assets and liabilities, projected future taxable income and tax planning strategies in its assessment
of a valuation allowance. Deferred tax assets and liabilities are measured using the enacted tax rates expected to apply to taxable income
in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities
of a change in tax rates is recognized in income in the period that includes the enactment date of such change.
We
use a two-step approach for recognizing and measuring tax benefits taken or expected to be taken in a tax return. We determine whether
it is more-likely-than-not that a tax position will be sustained upon examination, including resolution of any related appeals or litigation
processes, based on the technical merits of the position. In evaluating whether a tax position has met the more-likely-than-not recognition
threshold, we presume that the position will be examined by the appropriate taxing authority that has full knowledge of all relevant
information. Tax positions that meet the more-likely-than-not recognition threshold are measured to determine the amount of tax benefit
to recognize in the consolidated financial statements. The tax position is measured at the largest amount of benefit that is greater
than 50 percent likely of being realized upon ultimate settlement. Differences between tax positions taken in a tax return and amounts
recognized in the consolidated financial statements will generally result in one or more of the following: an increase in a liability
for income taxes payable, a reduction of an income tax refund receivable, a reduction in a deferred tax asset, or an increase in a deferred
tax liability.
We
classify interest and penalties on income taxes as a component of income tax expense included in the provision for (benefit from) income
taxes line item in the accompanying consolidated statements of operations and comprehensive loss.
Contingencies
We
accrue for loss contingencies when both (a) information available prior to issuance of the consolidated financial statements indicates
that it is probable that a liability had been incurred at the date of the consolidated financial statements and (b) the amount of
loss can reasonably be estimated. When we accrue for loss contingencies and the reasonable estimate of the loss is within a range, we
record its best estimate within the range. When no amount within the range is a better estimate than any other amount, we accrue the
minimum amount in the range. We disclose an estimated possible loss or a range of loss when it is at least reasonably possible that a
loss may have been incurred.
F- 13
Earnings
Per Share (“EPS”)
Basic
earnings per share is computed by dividing net income attributable to all classes of common stockholders of the Company by the weighted
average number of shares of all classes of common stock outstanding during the applicable period. Diluted earnings per share is computed
in the same manner as basic earnings per share, except that the number of shares is increased to include restricted stock still subject
to risk of forfeiture and to assume exercise of potentially dilutive stock options using the treasury stock method, unless the effect
of such increase is anti-dilutive.
As
disclosed in Note-9 Equity , the rights of holders of Class A common stock and Class B common stock are identical except for certain
voting and conversion rights and restrictions on transferability. As such, the Company is not required to break out EPS by class.
The
weighted-average number of shares used in the calculation of basic and diluted earnings per share attributable to the Company’s
common stockholders consists of the following (in thousands):
Fiscal Year Ended
July 31,
2025
2024
Basic weighted-average number of shares
13,736
14,092
Effect of dilutive securities:
Stock options
-
-
Non-vested restricted Class B common stock
-
-
Deferred stock units
-
-
Diluted weighted-average number of shares
13,736
14,092
The
following shares were excluded from the diluted earnings per share computation because their inclusion would have been anti-dilutive
(in thousands):
Fiscal Year Ended
July 31,
2025
2024
Stock options
893
861
Non-vested restricted Class B common stock
77
236
Deferred stock units
64
202
Shares excluded from the calculation of diluted earnings per share
1,034
1,299
For
the fiscal years ended July 31, 2025 and 2024, the diluted loss per share equals basic loss per share because the Company incurred a
net loss during these periods and the impact of the assumed exercise of stock options and vesting of restricted stock and deferred stock
units (“DSUs”) would have been anti-dilutive.
Stock-Based
Compensation
We
account for our share-based compensation arrangements in accordance with ASC 718, Compensation-Stock Compensation (“ASC
718”) which requires the measurement and recognition of compensation expense for all share-based payment awards to employees and
directors based on estimated fair values on the grant date. Compensation cost for awards is recognized using the straight-line method
over the vesting period or the graded vesting method if awards with market or performance conditions include graded vesting features,
or if an award includes both a service condition and a market or performance condition. Stock-based compensation is included in selling,
general and administrative expense in the consolidated statements of operations and comprehensive loss. We account for forfeitures for
all awards as they occur.
F- 14
Fair
Value Measurements
Fair
value of financial and non-financial assets and liabilities is defined as an exit price, which is the price that would be received to
sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The three-tier
hierarchy for inputs used to measure fair value, which prioritizes the inputs to valuation techniques used to measure fair value, is
as follows:
Level 1 –
quoted
prices (unadjusted) in active markets for identical assets or liabilities.
Level 2 –
quoted
prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability, either directly
or indirectly through market corroboration, for substantially the full term of the financial instrument.
Level 3 –
unobservable
inputs based on the Company’s assumptions used to measure assets and liabilities at fair value.
A
financial asset or liability’s classification within the hierarchy is determined based on the lowest level input that is significant
to the fair value measurement. The assessment of the significance of a particular input to the fair value measurement requires judgment,
and may affect the valuation of the assets and liabilities being measured and their placement within the fair value hierarchy.
Derivative
Instruments – Foreign Exchange Forward Contracts
The
Company’s earnings and cash flows are subject to fluctuations due to changes in foreign currency exchange rates, primarily the
U.S. Dollar (“USD”) -NOK and USD-EUR exchange rates. The Company’s risk management policy allows for the use of derivative
financial instruments to prudently manage foreign currency exchange rate exposure. Foreign currency derivative activities are subject
to the management, direction and control of the executive management. Foreign exchange forward contracts are recognized on the consolidated
balance sheets at their fair value in “Prepaid expenses and other receivables” or “Accrued expenses and other current
liabilities”, and changes in fair value are recognized in “Net loss resulting from foreign exchange transactions” in
the consolidated statements of operations and comprehensive loss.
Functional
Currency
The
U.S. Dollar is the Company’s functional currency. The functional currencies for the Company’s subsidiaries that operate outside
of the United States are USD for GuruShots, NOK for Zedge Europe AS and EUR for Zedge Lithuania UAB which is a wholly-owned subsidiary
of Zedge Europe AS, which are the currencies of the primary economic environments in which they primarily expend cash. The Company translates
assets and liabilities denominated in foreign currencies to U.S. Dollars at the exchange rate in effect as of the consolidated financial
statement date, and translates accounts from the consolidated statements of operations and comprehensive loss using the weighted average
exchange rate for the period. Gains or losses resulting from foreign currency translations are recorded in “Accumulated other comprehensive
loss” in the accompanying consolidated balance sheets. Foreign currency transaction gains and losses including gains and losses
from currency exchange rate changes related to intercompany receivables and payables are reported in “Net (loss) income resulting
from foreign exchange transactions” in the accompanying consolidated statements of operations and comprehensive loss.
Allowance
for Credit Losses
The
allowance for credit losses reflects the Company’s best estimate of probable losses inherent in the accounts receivable balance.
The allowance is determined based on known troubled accounts, historical experience and other currently available evidence. Bad debts
are written-off upon final determination that the trade accounts will not be collected. There were no allowance for credit losses as
of July 31, 2025 and 2024.
Comprehensive
Income (Loss)
Comprehensive
income (loss) consists of two components, net income (loss) and other comprehensive income (loss). Other comprehensive income (loss)
refers to gains and losses that are recorded as an element of stockholders’ equity and are excluded from net income (loss). The
Company’s other comprehensive income (loss) and accumulated other comprehensive income (loss) are comprised principally of foreign
currency translation adjustments.
F- 15
Operating
and Finance Leases
The
Company has operating leases primarily for office space. The determination of whether an arrangement is a lease or contains a lease is
made at inception by evaluating whether the arrangement conveys the right to use (“ROU”) an identified asset and whether
the Company obtains substantially all of the economic benefits from and has the ability to direct the use of the asset. Operating leases
are included in other assets, accrued expenses and other current liabilities, and other liabilities, on the Company’s consolidated
balance sheets. The Company does not have any finance leases.
Leases
with a term greater than one year are recognized on the consolidated balance sheets in the line items cited above. The Company has elected
not to recognize leases with terms of one year or less on the consolidated balance sheets. Lease obligations and their corresponding
ROU assets are recorded based on the present value of lease payments over the expected lease term. As the interest rate implicit in lease
contracts is typically not readily determinable, the Company utilizes the materially approximate incremental borrowing rate, which is
the rate incurred to borrow on a collateralized basis over a similar term an amount equal to the lease payments in a similar economic
environment. The lease term may include options to extend or terminate the lease when it is reasonably certain that the Company will
exercise that option.
Restructuring
Charges
The
restructuring charges incurred by the Company in fiscal 2025 consist primarily of cash expenditures for compensation and severance payments,
employee benefits, payroll taxes and related facilities restructuring costs associated with the Company’s workforce reduction implemented
in the second quarter of fiscal 2025. Employee termination benefits are recognized as a liability at estimated fair value, at the time
of communication to employees, unless future service is required, in which case the costs are recognized ratably over the future service
period. Ongoing termination benefits are recognized as a liability at estimated fair value when the amount of such benefits is probable
and reasonably estimable. Charges related to facilities restructuring actions are comprised of costs related to early termination of
the lease agreement and impairment of the right-of-use asset in connection with the abandonment of the property. We recorded an impairment
of ROU asset of $ 140 ,000 in the fourth quarter of fiscal 2025. See Note 18, Restructuring, Impairments, and Related Charges , for
additional information. The related early lease termination costs have not been determined as of July 31, 2025. See Note 11, Operating
Leases , for additional information.
Recently
Adopted Accounting Pronouncements
In
November 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2023-07
Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures . The guidance in ASU 2023-07 seeks to improve reportable
segment disclosure requirements, primarily through enhanced disclosures about significant segment expenses. The amendments in this ASU
require a public entity to disclose the following: significant segment expenses that are regularly provided to the chief operating decision
maker (“CODM”) and included within each reported measure of segment profit or loss; an amount for other segment items by
reportable segment and a description of its composition; and the title and position of the CODM and how the CODM uses the reported measure(s)
of segment profit or loss in assessing segment performance and deciding how to allocate resources. This ASU requires public entities
to provide all annual disclosures about a reportable segment’s profit or loss and assets currently required by Topic 280 in interim
periods. ASU 2023-07 clarifies that if the CODM uses more than one measure of a segment’s profit or loss in assessing segment performance
and deciding how to allocate resources, a public entity may report one or more of those additional measures of segment profit. ASU 2023-07
is effective for fiscal years beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15,
2024. The Company adopted ASU 2023-07 on February 1, 2025 and the adoption did not have a material effect on the Company’s consolidated
financial statements.
In
December 2023, the FASB issued ASU 2023-09, Income Taxes (ASC 740): Improvements to Income Tax Disclosures, which includes amendments
that further enhance income tax disclosures, primarily through standardization and disaggregation of rate reconciliation categories and
income taxes paid by jurisdiction. The amendments are effective for all public entities for fiscal years beginning after December 15,
2024, and early adoption is permitted. The Company elected to early adopt ASU 2023-09 on August 1, 2024 retrospectively and the adoption
has an effect on the Company’s disclosures on income taxes (Note 12).
F- 16
Recent
Accounting Pronouncements (Issued Not Yet Adopted)
Income
Statement-Reporting Comprehensive Income-Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses.
In November 2024, the FASB issued ASU 2024-03, Income Statement (Subtopic 220-40): Disaggregation of Income Statement Expenses ,
which requires public entities to disclose, in the notes to the financial statements, specified information about certain costs and expenses
at each interim and annual reporting period. This ASU is effective for fiscal years beginning after December 15, 2026, and interim periods
within fiscal years beginning after December 15, 2027, with early adoption permitted. We are currently evaluating the disclosure requirements
related to the new standard.
All
other new accounting pronouncements that have been issued but not yet effective are currently being evaluated and at this time are not
expected to have a material impact on our financial position or results of operations.
We
reviewed all other accounting pronouncements issued during fiscal 2025 and concluded that they were not applicable to the Company.
Note
2—Revenue
Disaggregation
of Revenue
The
following table summarizes revenue by type of monetization for the Zedge Marketplace and GuruShots for the periods presented:
Fiscal Year Ended July 31,
2025
2024
Zedge Marketplace
Advertising revenue
$ 20,338
$ 21,042
Paid subscription revenue
5,093
4,349
Other revenues
1,782
1,225
Total Zedge Marketplace revenue
27,213
26,616
GuruShots
Digital goods and services
2,185
3,475
Total revenue
$ 29,398
$ 30,091
Contract
Balances
Contract
liabilities consist of deferred revenue, which are recorded for payments received in advance of the satisfaction of performance obligations .
The
Company records deferred revenues related to the unsatisfied performance obligations with respect to subscription revenue. As of July
31, 2025, the Company’s deferred revenue balance related to subscriptions was approximately $ 5.1 million, representing approximately
984,000 active subscribers, including approximately 693,000 lifetime subscriptions that we rolled out in August 2023. As of July 31,
2024, the Company’s deferred revenue balance related to subscriptions was approximately $ 2.9 million, representing approximately
669,000 active subscribers, including approximately 210,000 lifetime subscriptions. As of July 31, 2023, the Company’s deferred
revenue balance related to subscriptions was approximately $ 1.5 million, representing approximately 638,000 active subscribers.
The
Company also records deferred revenues when users purchase or earn Zedge Credits. Unused Zedge Credits represent the value of the Company’s
unsatisfied performance obligation to its users. Revenue is recognized when Zedge App users redeem Zedge Credits to acquire Zedge Premium
content or upon expiration of the Zedge Credits upon 180 days of account inactivity. As of July 31, 2025, 2024 and 2023, the Company’s
deferred revenue balance related to Zedge Premium was approximately $ 248 ,000, $ 251 ,000 and $ 255 ,000, respectively.
The
amount of deferred revenue recognized in fiscal 2025 that was included in the deferred revenue balance at July 31, 2024 was $ 1.9 million.
The amount of deferred revenue recognized in fiscal 2024 that was included in the deferred revenue balance at July 31, 2023 was $ 2.1
million.
F- 17
Unsatisfied
Performance Obligations
Substantially
all of the Company’s unsatisfied performance obligations relate to contracts with an original expected length of 30 months or less.
Significant
Judgments
The
advertising networks and advertising exchanges to which the Company sells its inventory track and report the impressions to Zedge and
Zedge recognizes revenues based on these reports. The networks and exchanges base their payments off of those reports and Zedge independently
compares the data to each of the client sites to validate the imported data and identify any differences. The number of impressions delivered
by the advertising networks and advertising exchanges is determined at the end of each month, which resolves any uncertainty in the transaction
price during the reporting period.
For
lifetime subscriptions, revenue is recognized over the estimated retention period during which the customer is expected to
benefit from use of the Zedge app, which management has determined to be 30 months based on historical usage and retention patterns.
This estimate represents a significant judgement and is reviewed periodically for changes in customer behavior or other relevant
factors.
Note
3—Fair Value Measurements
The
fair value measurement of cash equivalents invested money market funds is based on quoted market prices in active markets (Level 1).
The fair value measurement of foreign exchange forward contracts is based on observable market-based inputs principally derived from
or corroborated by observable market data (Level 2 ).
The
following table presents the balance of assets and liabilities measured at fair value on a recurring basis (in thousands):
July 31, 2025
Total
Level 1
Level 2
Level 3
Assets:
Cash equivalents
$ 13,907
$ 13,907
$ -
$ -
Foreign exchange forward contracts
18
-
18
-
Total
$ 13,925
$ 13,907
$ 18
$ -
Liabilities:
Foreign exchange forward contracts
$ -
$ -
$ -
$ -
July 31, 2024
Total
Level 1
Level 2
Level 3
Assets:
Cash equivalents
$ 10,881
$ 10,881
$ -
$ -
Foreign exchange forward contracts
-
-
-
-
Total
$ 10,881
$ 10,881
$ -
$ -
Liabilities:
Foreign exchange forward contracts
$ 51
$ -
$ 51
$ -
Fair
Value of Other Financial Instruments
The
Company’s other financial instruments at July 31, 2025 and 2024 included prepaid expenses and other current assets, and trade accounts
payable and accrued expenses and other liabilities are stated at their carrying value, which approximates fair value due to the short
time to the expected receipt or payment date.
Note
4—Derivative Instruments
The primary risk managed by the Company using derivative instruments
is foreign exchange risk. Foreign exchange forward contracts are entered into as hedges against unfavorable fluctuations in the USD to
NOK and USD to EUR exchange rates. The Company is party to a Foreign Exchange Agreement with Western Alliance Bank allowing the Company
to enter into foreign exchange contracts under its revolving credit facility with the bank (see Note 16 Revolving Credit Facility ).
The Company does not apply hedge accounting to these contracts because these are not qualified as hedging accounting pursuant to ASC 815;
therefore the changes in fair value are recorded in the consolidated statements of operations and comprehensive loss. By using derivative
instruments to mitigate exposures to changes in foreign exchange rates, the Company is exposed to credit risk from the failure of the
counterparty to perform under the terms of the contract. The credit or repayment risk is minimized by entering into transactions with
high-quality counterparties.
F- 18
In light of the corporate restructuring implemented in January 2025
that resulted in the closure of our Norway operations, we are no longer exposed to the USD to NOK foreign exchange risk. As such, there
are no outstanding NOK forward contracts and the only outstanding EUR contract at July 31, 2025 was as follows:
Settlement Date
U.S. Dollar Amount
EUR Amount
Aug-25
425,000
387,456
Total
425,000
387,456
The
fair value of outstanding derivative instruments recorded in the accompanying consolidated balance sheets were as follows (in thousands):
July 31,
2025
2024
Assets and Liabilities Derivatives:
Balance Sheet Location
Derivatives not designated or not qualifying as hedging instruments
Foreign exchange forward contracts
Prepaid expenses and other current assets
$ 18
$ -
Foreign exchange forward contracts
Accrued expenses and other current liabilities
$ -
$ 51
The
effects of derivative instruments on the consolidated statements of operations and comprehensive loss were as follows (in thousands):
Fiscal Year Ended July 31,
Amount of Income (Loss) Recognized on Derivatives
2025
2024
Derivatives not designated or not qualifying as hedging instruments
Location of income (loss) recognized on derivatives
Foreign exchange forward contracts
Net loss resulting from foreign exchange transactions
44
$ ( 245 )
Note
5—Property and Equipment, Net
Property
and equipment, net consisted of the following (in thousands):
July 31,
2025
2024
Capitalized software and technology development costs
$ 9,596
$ 10,588
Other
359
553
9,955
11,141
Less accumulated depreciation and amortization
( 8,665 )
( 8,835 )
Total
$ 1,290
$ 2,306
Depreciation
and amortization expense pertaining to property and equipment was approximately $ 0.7 million and $ 1.1 million for the fiscal years ended
July 31, 2025 and 2024, respectively.
F- 19
Note
6—Business Combination and Asset Acquisition
GuruShots
Acquisition - On April 12, 2022, the Company consummated the acquisition of 100 % of the outstanding equity securities of GuruShots,
Ltd., an Israeli company that operates a platform used for its competitive photography game available across iOS, Android and the web.
The acquisition was effected pursuant to a Share Purchase Agreement (the “SPA”) between the Company, GuruShots and the holders
of the GuruShots equity interests. This acquisition was accounted for as a business combination under the acquisition method of accounting
and the results of operations of GuruShots have been included in the Company’s results of operations as of the acquisition date.
The
purchase price for the equity securities of GuruShots consists of approximately $ 18 million in cash paid at closing and contingent payments
(the “Earnout”) of up to a maximum of $ 8.4 million due on each of the first and second anniversaries from the closing, payable
either in cash or Class B common stock of the Company, or a combination thereof, at the Company’s discretion, and subject to GuruShots
achieving specified financial targets set forth in the SPA. The fair value of the earnout amount at the acquisition date was estimated
at $ 5.9 million based on a Monte Carlo simulation model in an option pricing framework, whereby a range of possible scenarios were simulated.
This fair value was reduced from $ 5.9 million to $ 1.9 million as of July 31, 2022 and further reduced to $ 0 as of July 31, 2023.
Under
the SPA, the Company agreed to make certain minimum investments in user acquisition for GuruShots during the period covered by the Earnout,
subject to, among other conditions, the acquired users generating minimum levels of Return On Ad Spend (“ROAS”) as set forth
in the SPA. The Company was prepared to make the minimum investment, however, GuruShots was unable to achieve those minimum ROAS target
conditions. GuruShots’ financial performance during the period from the April 2022 acquisition through July 31, 2023, was materially
impacted by a combination of industry specific, macroeconomic, and geopolitical challenges that contributed to negatively impacting ROAS.
The conditions for payment of the Earnout for the first and second anniversaries from the closing were not met and no Earnout payment
was made. One of the prior owners of GuruShots objected to that determination.
The
parties to the SPA made various representations, warranties and covenants subject to the qualifications and limitations agreed by the
respective parties in the SPA. On September 26, 2023, the Company noticed a claim for indemnification regarding material inaccuracies
in certain of those representations and warranties.
In
the first quarter of fiscal 2024, the Company and the prior owners of GuruShots agreed to withdraw and settle claims related to the purchase
agreement pursuant to which the Company purchased the equity of GuruShots, including any dispute about minimum user acquisition spend
for GuruShots, any right of the prior owners to an earnout payment and the Company’s claim for indemnification related to alleged
misrepresentations in the agreement.
In
addition to the cash payment at closing and the contingent Earnout, the Company has committed to a retention pool of $ 4 million in cash
and 626,242 shares of the Company Class B common stock with a grant date fair value of $ 4 million for GuruShots’ founders and employees
that will be payable or vest, as applicable, over three years from April 1, 2022, based on the beneficiaries thereof remaining employed
by the Company or a subsidiary. In fiscal 2025 and 2024, 180,563 shares and 182,656 shares were vested with a fair value of $ 529 ,000
and $ 446 ,000, respectively. See Note 13, Stock-Based Compensation , for additional information. In aggregate, there were 568,837
shares vested over the three years period from April 1, 2022, 57,405 shares less than the initial share bonus pool due to termination
of employment of eligible employees. In fiscal 2025 and 2024, we paid $ 1.1 million and $ 1.3 million in cash retention bonuses, respectively.
The aggregated cash retention bonus payments were $ 0.5 million lower than the initial cash bonus pool due to termination of employment
of eligible employees.
Identified
intangible assets consist of trade names, technology and customer relationships. The fair value of intangible assets and the determination
of their respective useful lives were made in accordance with ASC 805 and are outlined in the table below:
(Dollar Amounts in Thousands) Asset Value Useful Life
Identified intangible assets:
Trade names $ 3,570 12 years
Acquired developed technology 3,950 5 years
Customer relationships 7,800 10 years
Total identified intangible assets $ 15,320
The
Company’s initial fair value estimates related to the various identified intangible assets were determined under various valuation
approaches including the relief-from-royalty method and multi-period excess earnings. These valuation methods require management to project
revenues, operating expenses, working capital investment, capital spending and cash flows for GuruShots over a multiyear period, as well
as determine the weighted average cost of capital to be used as a discount rate.
F- 20
The
Company amortizes its intangible assets assuming no residual value over periods in which the economic benefit of these assets is consumed.
As of January 31, 2024, the Company wrote off the remaining carrying value of the intangible assets and recorded impairment charge of
$ 11.9 million as discussed below in Note 7, Intangible Assets, Net and Goodwill .
Note
7—Intangible Assets, Net and Goodwill
Intangible
assets are initially recorded at fair value and stated net of accumulated amortization and impairments. The Company amortizes its intangible
assets that have finite lives using either the straight-line method, or if reliably determinable, based on the pattern in which the economic
benefit of the asset is expected to be utilized. Amortization is recorded over the estimated useful lives ranging from 5 to 15 years.
The Company evaluates the recoverability of its definite lived intangible assets whenever events or changes in circumstances or business
conditions indicate that the carrying value of these assets may not be recoverable based on expectations of future undiscounted cash
flows for each asset group. If the carrying value of an asset or asset group exceeds its undiscounted cash flows, the Company estimates
the fair value of the assets, generally utilizing a discounted cash flow analysis based on the present value of after-tax cash flows
to be generated by the assets using a risk-adjusted discount rate. To estimate the fair value of the assets, the Company uses market
participant assumptions pursuant to ASC 820, Fair Value Measurements.
During
the second quarter of fiscal 2024, in connection with its company-wide strategic planning process as well as evaluating the current operating
performance of its GuruShots reporting unit, including product enhancement and marketing, the Company reassessed its short-term and long-term
commercial plans for this business. The Company made certain operational and strategic decisions to invest in, and increase its focus
on, the long-term success of this business, which resulted in the Company significantly reducing its forecasted revenues and operating
results.
As
a result, the Company identified indicators of impairment and performed an undiscounted cash flow analysis pursuant to ASC 360, Property,
Plant, and Equipment - Overall , to determine if the cash flows expected to be generated by the GuruShots business over the estimated
remaining useful life of its primary assets were sufficient to recover the carrying value of the asset group. Based on this analysis,
the undiscounted cash flows were not sufficient to recover the carrying value of the long-lived assets. As a result, the Company was
required to perform Step 3 of the impairment test and determine the fair value of the asset group. To estimate the fair value of the
asset group, the Company utilized the income approach, which is based on a discounted cash flow (DCF) analysis and calculates the fair
value by estimating the after-tax cash flows attributable to the asset group and then discounting the after-tax cash flows to present
value using a risk-adjusted discount rate. Assumptions used in the DCF require significant judgment, including judgment about appropriate
discount rates, growth rates, and the amount and timing of expected future cash flows. The forecasted cash flows were based on the Company’s
most recent strategic plan and for periods beyond the strategic plan, the Company’s estimates were based on assumed growth rates
expected as of the measurement date. The Company believes its assumptions were consistent with the plans and estimates that a market
participant would use to manage the business. The discount rate used was intended to reflect the risks inherent in future cash flow projections
and was based on an estimate of the weighted average cost of capital (WACC) of market participants relative to the asset group. The Company
used a discount rate of 30.5 %. Based on this analysis, the fair value of the GuruShots asset group was below its carrying value. The
Company determined that the fair value of this asset group was approximately zero and the carrying value of the long-lived assets was
fully impaired.
To
record the adjustment of the carrying value of the asset group to fair value, the Company recorded an impairment charge of $ 11.9 million
during the second quarter of fiscal 2024. The impairment charge was allocated to the long-lived assets on a pro-rata basis as follows:
$ 2.5 million to acquired developed technology, $ 6.4 million to customer relationships, and $ 3.0 million to trade names. The Company believes
its assumptions used to determine the fair value of the asset group were reasonable.
The
following table presents the detail of intangible assets, net as of July 31, 2025 and 2024 (in thousands):
July 31, 2025
July 31, 2024
Gross Carrying Value
Accumulated Amortization
Allocation of Impairment Loss
Net Carrying Value
Gross Carrying Value
Accumulated Amortization
Allocation of Impairment Loss
Net Carrying Value
Emojipedia.org and other internet domains acquired
$ 6,711
$ 1,789
$ -
$ 4,922
$ 6,711
$ 1,342
$ -
$ 5,369
Acquired developed technology
-
-
-
-
3,950
1,422
2,528
-
Customer relationships
-
-
-
-
7,800
1,403
6,397
-
Trade names
-
-
-
-
3,570
537
3,033
-
Total intangible assets
$ 6,711
$ 1,789
$ -
$ 4,922
$ 22,031
$ 4,704
$ 11,958
$ 5,369
F- 21
Amortization
expense of intangible assets for the fiscal years ended July 31, 2025 and 2024 were approximately $ 0.4 million and $ 1.4 million,
respectively.
Estimated
future amortization expense as of July 31, 2025 is as follows (in thousands):
Fiscal 2026
$ 447
Fiscal 2027
447
Fiscal 2028
447
Fiscal 2029
447
Fiscal 2030
447
Thereafter
2,687
Total
$ 4,922
Goodwill
The
Company’s goodwill related to acquisitions is carried on the balance sheet of Zedge Europe AS. The table below reconciles the change
in the carrying amount of goodwill for the period from July 31, 2023 to July 31, 2025:
Carrying Amounts
Balance as of July 31, 2023
$ 1,961
Impact of currency translation
( 137 )
Balance as of July 31, 2024
1,824
Impact of currency translation
107
Balance as of July 31, 2025
$ 1,931
Note
8—Accrued Expenses and Other Current Liabilities
Accrued
expenses and other current liabilities consist of the following:
July 31,
July 31,
2025
2024
Accrued payroll and bonuses
$ 1,252
$ 1,416
Accrued vacation
503
690
Accrued expenses
323
301
Restructuring accrual and related charges (1)
7
-
Due to artists
172
242
Operating lease liability-current portion
144
85
Accrued payroll taxes
332
59
Derivative liability for foreign exchange contracts
-
51
Accrued income taxes payable
133
123
Due to related party - IDT
1
2
Total accrued expenses and other current liabilities
$ 2,867
$ 2,969
1) See Note 18 Restructuring, impairments, and Related Charges for more details
F- 22
Note
9—Equity
Class
A Common Stock and Class B Common Stock
The
rights of holders of Class A common stock and Class B common stock are identical except for certain voting and conversion rights and
restrictions on transferability. The holders of Class A common stock and Class B common stock have the right to receive identical dividends
per share if and when declared by the Company’s Board of Directors. In addition, the holders of Class A common stock and Class
B common stock have identical and equal priority rights per share in liquidation. The Class A common stock and Class B common stock do
not have any other contractual participation rights. The holders of Class A common stock are entitled to three votes per share and the
holders of Class B common stock are entitled to one-tenth of a vote per share. Each share of Class A common stock may be converted into
one share of Class B common stock, at any time, at the option of the holder. Shares of Class A common stock are subject to certain limitations
on transferability that do not apply to shares of Class B common stock.
Note
10—Commitments and Contingencies
Commitments
In
connection with the acquisition of GuruShots, the Company (i) committed to a retention pool of $ 4 million in cash (in addition to the
$ 4 million portion of the retention pool to be paid in the Company’s Class B common stock discussed in Note 13, Stock-Based
Compensation ) to be paid to the founders and employees of GuruShots payable over three years from April 1, 2022 based on the beneficiaries
thereof remaining employed by the Company or a subsidiary; and (ii) agreed to invest a minimum in user acquisition in the first 24 months
following the closing subject to the acquired users generating minimum ROAS thresholds and payment of an earnout if certain growth targets
were met.
In
April 2025, we made the final cash retention payment, and the final tranche of shares included in the retention pool vested.
In
the first quarter of fiscal 2024, the Company and the prior owners of GuruShots agreed to withdraw and settle claims related to the purchase
agreement pursuant to which the Company purchased the equity of GuruShots, including any dispute about minimum user acquisition spend
for GuruShots, any right of the prior owners to an earnout payment and the Company’s claim for indemnification related to alleged
misrepresentations in the agreement.
Legal
Proceedings
The Company may from time to time be subject to
claims, demands and legal proceedings that arise in the ordinary course of business. Although there can be no assurance in this regard,
the Company does not expect any of those legal proceedings to have a material adverse effect on the Company’s results of operations,
cash flows or financial condition.
Note
11—Operating Leases
The
Company has operating leases primarily for office space located in Tel Aviv, Israel, as well as a short-term lease in Vilnius, Lithuania.
The
Company reviews the impairment of ROU assets consistent with the approach applied for the Company’s other long-lived assets. The
Company reviews the recoverability of long-lived assets when events or changes in circumstances occur that indicate that the carrying
value of the asset may not be recoverable. The assessment of possible impairment is based on the Company’s ability to recover the
carrying value of the asset from the expected undiscounted future pre-tax cash flows of the related operations.
In
connection with the restructuring we implemented in January 2025 (See Note 18 Restructuring, Impairments, and Related Charges
for more details), we have determined that the carrying value of the ROU asset for our office in Trondheim are not recoverable and recorded
an impairment charge of approximately $ 140 ,000 in the fourth quarter of fiscal 2025. Operating lease right-of-use assets recorded and
included in other assets were approximately $ 64 ,000 and $ 214 ,000 at July 31, 2025 and 2024, respectively. The remaining $ 139 ,000 lease
liabilities related to the office in Trondheim is included and presented under accrued expenses and other current liabilities and other
liabilities. The Company will continue to make lease payments under the lease until the end of the lease term on March 31, 2027, or sooner
upon signing of an early lease termination agreement.
F- 23
The
following table presents the lease-related assets and liabilities for leases recorded on the consolidated balance sheets (in thousands)
as of July 31, 2025 and 2024:
As of July 31,
2025
2024
Operating leases:
Other assets
$ 64
$ 214
Accrued expenses and other current liabilities
$ 144
$ 85
Other liabilities
53
118
Total operating lease liabilities
$ 196
$ 203
The
following table includes the components of our occupancy costs in our consolidated statements of operations and comprehensive loss:
Years ended July 31,
(in thousands)
2025
2024
Operating lease cost (1)
$ 142
$ 140
Short-term lease cost
$ 49
$ 43
Variable lease cost (2)
$ 94
$ 96
(1) Operating lease costs include costs associated with fixed lease payments and index-based variable payments that qualified for lease accounting under ASC 842, Leases and complied with the practical expedients and exceptions we elected.
(2) Variable lease costs include costs that were not fixed at the lease commencement date and are not dependent on an index or rate. These costs were not included in the measurement of lease liabilities and primarily include variable non-lease costs, such as utilities, real estate taxes, insurance and maintenance.
The
following table summarizes the weighted average remaining lease term and weighted average discount rate as of July 31, 2025 and 2024:
As of July 31,
2025 2024
Weighted average remaining lease term:
Operating leases 1.48 years 2.55 years
Weighted average discount rate:
Operating leases 4.86 % 3.77 %
Future
minimum lease payments under non-cancellable leases at July 31, 2024 are as follows (in thousands):
Years ending July 31,
Operating Leases
2026
$ 150
2027
68
Total future minimum lease payments
218
Less imputed interest
7
Total
$ 211
Zedge
Lithuania UAB is the lessee under a three-year lease agreement (through October 2028) for a 3,600 square feet office space. The annual
lease cost is approximately $ 103 ,000, including eight parking spaces. See Note 19, Subsequent Events .
F- 24
Note
12—Income Taxes
The
components of loss before income taxes are as follows (in thousands):
Fiscal year ended July 31,
2025
2024
Domestic
$ ( 3,240 )
$ ( 11,779 )
Foreign
524
410
Loss before income taxes
$ ( 2,717 )
$ ( 11,369 )
Income
taxes benefit consisted of the following (in thousands):
Fiscal year ended July 31,
2025
2024
Current:
Foreign
$ 179
$ 154
Federal
( 33 )
124
State
9
26
Total current expense
155
304
Deferred:
Federal
( 406 )
( 2,337 )
State
( 73 )
( 165 )
Total deferred expense
( 479 )
( 2,502 )
Income taxes benefit
$ ( 325 )
$ ( 2,198 )
During the fiscal year ended July 31, 2025, the
Company has early adopted ASU 2023-09 to enhance the income taxes disclosures regarding income taxes paid and the rate reconciliation
disclosure. The income taxes paid by the Company are as follows (in thousands):
Fiscal year ended July 31,
2025
2024
Federal
$ 15
$ 175
State
27
29
Foreign
178
77
Total income taxes paid
$ 220
$ 281
Income taxes paid (net of refunds) exceeds 5 percent of total income
taxes paid (net of refunds) in the following jurisdictions (in thousands):
Fiscal year ended July 31,
2025
2024
State
Minnesota
$ 27
*
Foreign
Norway
$ 99
*
Lithuania
$ 79
$ 68
* Jurisdiction below the threshold for the period presented.
F- 25
The
differences between income taxes expected at the U.S. federal statutory income tax rate and income taxes reported were as follows (in
thousands):
2025
2024
Fiscal Year ended July 31,
$
%
$
%
Loss before income taxes
$ ( 2,717 )
$ ( 11,369 )
U.S. Federal Statutory Tax Rate
( 571 )
21.0 %
( 2,387 )
21.0 %
Current State and Local Income Taxes, Net of Federal Income Tax Effect
( 56 )
2.1 %
( 149 )
1.3 %
Foreign Tax Effects
Norway
Statutory tax rate difference between Norway and United States
1
0.0 %
-
0.0 %
Other
2
- 0.1 %
3
0.0 %
Lithuania
Statutory tax rate difference between Lithuania and United States
( 22 )
0.8 %
( 22 )
0.2 %
Other
-
0.0 %
-
0.0 %
Effect of Changes in Tax Laws or Rates Enacted in the Current Period
-
0.0 %
-
0.0 %
Effect of Cross-Border Tax Laws
Global intangible low-taxed income
90
- 3.3 %
39
- 0.3 %
Foreign-derived intangible income
-
0.0 %
( 50 )
0.4 %
Foreign Tax Credit
-
0.0 %
-
0.0 %
Nontaxable or Nondeductible Items
Share-based payment awards
401
- 14.8 %
258
- 2.3 %
Other
2
- 0.1 %
2
0.0 %
Changes in Valuation Allowances
( 185 )
6.8 %
185
- 1.6 %
Other Adjustments
12
- 0.4 %
( 76 )
0.7 %
Effective Tax Rate
$ ( 325 )
11.9 %
$ ( 2,198 )
19.3 %
The
Company is subject to taxation in the United States and certain foreign jurisdictions. Earnings from non-U.S. activities are subject
to local country income tax.
The
material jurisdictions where the Company is subject to potential examination by tax authorities include the United States, Norway and
Lithuania.
The
Tax Cuts and Jobs Act of 2017 (the “Tax Act”) contains a provision which subjects a U.S parent of a foreign subsidiary to
current U.S. tax on its global intangible low-taxed income (“GILTI”). The GILTI income is eligible for a deduction, which
lowers the effective tax. The Company will report the tax impact of GILTI as a period cost when incurred. Accordingly, the Company is
not providing deferred taxes for basis differences expected to reverse as GILTI.
U.S
companies are eligible for a deduction that lowers the effective tax rate on certain foreign income. This regime is referred to as the
Foreign-Derived Intangible Income deduction (“FDII”).
F- 26
Significant
components of the Company’s deferred tax assets and are as follows (in thousands):
Fiscal year ended July 31,
2025
2024
Deferred tax assets:
Depreciation and amortization
$ 3,260
$ 3,561
Net operating loss carryforwards (Foreign)
1,840
1,840
Net operating loss carryforwards (Federal)
476
-
Net operating loss carryforwards (State)
90
52
Reserves and accruals
181
179
Stock-based compensation
213
523
Deferred revenue
209
-
Others
395
214
Net deferred tax assets
6,663
6,369
Less valuation allowance
( 1,840 )
( 2,025 )
Total deferred tax assets
$ 4,823
$ 4,344
At
July 31, 2025, the Company had available gross U.S. federal and state net operating loss (“NOL”) carryforwards from domestic
operations of approximately $ 2.3 million and $ 1.3 million, respectively, to offset future taxable income. The state NOL carryforwards
will begin to expire in 2040. In addition, the Company has approximately $ 8.0 million of Foreign NOLs (Israel) which are available to
offset future taxable income in Israel without time limit.
The
change in the valuation allowance is as follows (in thousands):
Fiscal year ended July 31,
Balance at beginning of year
Additions related to stock-based compensation
Deductions
Balance at end
of year
2025
Reserves deducted from deferred income taxes, net:
Valuation allowance
$ 2,025
$ -
$ ( 185 )
$ 1,840
2024
Reserves deducted from deferred income taxes, net:
Valuation allowance
$ 1,840
$ 185
$ -
$ 2,025
At
July 31, 2025 and 2024, the Company did not have any unrecognized tax benefits and does not anticipate any significant changes to the
unrecognized tax benefits within the twelve months of this reporting date. In the fiscal years ended July 31, 2025 and 2024, the Company
recorded $ 0 and $ 4,500 , respectively, in interest and penalties on income taxes. At July 31, 2025 and 2024, there was no accrued interest
included in income taxes payable.
The
Company currently remains subject to examinations of its U.S. federal, state, and foreign tax returns generally for fiscal years 2020
through 2024.
The
Tax Cuts and Jobs Act of 2017 (TCJA) has modified the IRC 174 expenses related to research and development (R&D) for the tax years
beginning after December 31, 2021. The Company is required to capitalize the expenditures related to R&D activities and amortize
over 5 years for US activities and 15 years for non-US activities using mid-year convention. For US GAAP purposes, the Company capitalize
all R&D expenditures on the consolidated balance sheet and amortize over 3 years for book purposes. Therefore, we will have book
to tax difference in amortization expense and no additional capitalization on R&D expenditures for tax purposes under IRC 174.
On
July 4, 2025, the One Big Beautiful Act (“OBBBA”) was signed into law, which enacts significant changes to the U.S. tax and
related laws. Some of the provisions of the new tax law that affect corporations include but are not limited to expensing of domestic
specified research or experimental expenditures, increasing the limitation on the deductibility of business interest expense under IRC
§163(j) to thirty percent of EBITDA, and one hundred percent bonus depreciation on eligible property acquired after January 19,
2025. The Company is currently evaluating the impact that the new tax law will have on its financial condition and results of operations.
F- 27
Note
13—Stock-Based Compensation
2016
Stock Incentive Plan
In
November 2024, the Company’s Board of Directors amended the Company’s 2016 Stock Option and Incentive Plan (as amended to
date, the “2016 Incentive Plan”) to increase the number of shares of the Company’s Class B common stock available for
the grant of awards thereunder by an additional 100,000 shares to an aggregate of 2,631,000 shares. This amendment was ratified by the
Company’s stockholders at the Annual Meeting of Stockholders held on January 15, 2025. At July 31, 2025, there were 143,000 shares
of Class B common stock available for awards under the 2016 Incentive Plan.
Stock-based
compensation
The
Company recognizes stock-based compensation for stock-based awards, including stock options, restricted stock and deferred stock units
based on the estimated fair value of the awards and recognized over the relevant service period and/or market conditions. The Company
estimates the fair value of stock options on the measurement date using the Black-Scholes option valuation model (“BSM”).
The Company estimates the fair value of the restricted stock and DSU’s with service conditions only using the current market price
of the stock. The Company estimates the fair value of the DSU’s with both service and market conditions using the Monte Carlo Simulation
valuation model.
The
Black-Scholes and Monte Carlo Simulation valuation models incorporate assumptions as to stock price volatility, the expected term of
options or awards, a risk-free interest rate and dividend yield. The Company recognizes stock-based compensation using the straight-line
method over the vesting period or the graded vesting method if awards with market or performance conditions include graded vesting features,
or if an award includes both a service condition and a market or performance condition.
In
fiscal 2025 and fiscal 2024, the Company recognized stock-based compensation for its employees and non-employees as follows (in thousands):
Fiscal Year Ended July 31,
2025
2024
Stock-based compensation expense
$ 1,445
$ 2,141
As
of July 31, 2025, the Company’s unrecognized stock-based compensation expense was $ 219,000 for unvested stock options, $ 190,000
for unvested restricted stock and $ 184,000 for unvested DSUs.
In
fiscal 2025 and fiscal 2024, restricted stock and DSUs awards with respect to 250,000 shares and 246,000 shares, respectively, vested.
In connection with this vesting, the Company purchased 6,903 shares and 6,328 shares respectively of Class B Stock from certain employees
for $ 22,000 and $ 13,000 respectively, to satisfy tax withholding obligations in connection with the vesting of restricted stock and DSUs.
In
the fiscal years ended July 31, 2025 and 2024 there was no income tax benefit resulting from tax deductions in excess of the compensation
cost recognized for the Company’s stock-based compensation.
Stock Options
The
Company’s option awards generally have a term of 10 years from grant date, are exercisable upon vesting unless otherwise designated
for early exercise by the Board of Directors at the time of grant and are pursuant to individual written agreements. Grants generally
vest over a three-year or four -year period.
In
fiscal years 2025 and 2024, the Compensation Committee approved grants of options to purchase 85,000 and 18,000 shares, respectively,
of the Company’s Class B common stock to various executives, consultants and employees, vesting mostly over a three-year or four-year
period. Unrecognized compensation expense related to these awards granted in fiscal 2025 and 2024 were $ 163,000 and $ 32,000 respectively
based on the estimated fair value of the options on the grant dates.
F- 28
In
fiscal 2025, the Company received proceeds of $ 62,000 from the exercise of stock options for which the Company issued 105,000 shares
of its Class B common stock. In fiscal 2024, the Company received proceeds of $ 2,975 from the exercise of stock options for which
the Company issued 2,500 shares of its Class B common stock.
The
Company cancelled or forfeited options grants of 5,000 shares and 5,200 shares in fiscal 2025 and fiscal 2024 respectively primarily
due to employee resignations.
The
fair value of stock options was estimated on the date of the grant using the BSM and the assumptions in the following table. Expected
volatility is based on historical volatility of the Company’s Class B common stock. The Company uses the simplified method to estimate
the expected term of the stock-based payments granted due to the limited history of the Company. The risk-free rate is based on the U.S.
Treasury yield curve in effect at the time of grant.
The
Company used the following weighted average assumptions in its BSM pricing model:
Fiscal year ended July 31, 2025 2024
Expected term 6.0 years 6.0 years
Volatility 88.1 % 87.7 %
Risk free interest rate 4.3 % 4.1 %
Dividends —
—
The
following represents option activity for the fiscal years ended July 31, 2025 and 2024, including options granted prior to our separation
from our former parent in a spin-off on June 1, 2016 and options granted under the 2016 Incentive Plan adopted on June 2, 2016:
Stock Options Weighted-
Average
Remaining
Number of
Options
(in thousands) Weighted-
Average
Exercise Price Contractual
Term
(in years) Aggregate
Intrinsic Value
(in thousands)
Outstanding at July 31, 2023 856 $ 1.79 4.98 346
Granted 18 2.45
Exercised ( 2 ) 1.19
Cancelled / forfeited ( 5 ) 1.96
Outstanding at July 31, 2024 867 $ 1.81 4.07 $ 1,597
Granted 85 2.53
Exercised ( 105 ) 0.59
Cancelled / forfeited ( 5 ) 2.26
Outstanding at July 31, 2025 842 $ 2.03 3.85 $ 1,694
Exercisable at July 31, 2025 705 $ 1.94 2.89 $ 1,482
The
following table summarizes the weighted average grant date fair value of options granted, intrinsic value of options exercised and fair
value of awards vested in the periods indicated:
July 31,
2025
2024
(in thousands except per share amounts)
Weighted average grant date fair value of options granted
$ 1.92
$ 1.84
Intrinsic value of options exercised
$ 367
$ 2
Fair value of awards vested
$ 98
$ 143
F- 29
At
July 31, 2025, there was approximately $ 219,000 of total unrecognized compensation cost related to non-vested stock options, which is
expected to be recognized over a weighted-average period of 2.8 years.
At
July 31, 2024, there was approximately $ 185,000 of total unrecognized compensation cost related to non-vested stock options, which is
expected to be recognized over a period of 1.9 years.
Restricted
Stock
In
fiscal 2023, in connection with the GuruShots acquisition, the Company issued 626,242 shares of the Company’s Class B common stock
with a grant date fair value of $ 4 million to the founders and employees as a retention bonus pool which is managed by a trustee based
in Israel. These shares shall vest, in equal tranches, over three years assuming that the recipients remain employed by the Company or
a subsidiary through the vesting dates. In fiscal 2025 and 2024, the Company has amortized $ 0.8 million and $ 1.2 million in stock-based
compensation expenses related to these shares. In fiscal 2024 and 2023, 6,262 shares and 51,143 were forfeited due to resignations. There
was no forfeiture in fiscal 2025.
At
July 31, 2025, there were 77,000 non-vested restricted shares of the Company’s Class B common stock. At July 31, 2025, there was
$ 190,000 of total unrecognized compensation cost related to these non-vested restricted shares, which is expected to be recognized over
a weighted-average period of 1.5 years.
At
July 31, 2024, there were 297,000 non-vested restricted shares of the Company’s Class B common stock. At July 31, 2024, there was
$ 1.1 million of total unrecognized compensation cost related to these non-vested restricted shares, which is expected to be recognized
over a weighted-average period of 1.2 years.
In
fiscal 2025 and fiscal 2024, 219,000 and 213,000 , previously restricted shares vested, respectively. There were no shares repurchased
in connection with tax withholdings related to these vesting events.
The
following represents restricted shares activity for the fiscal years ended July 31, 2025 and 2024:
Number of
Shares
Weighted
Average Grant
Date Fair Value
Non-vested stock award as of July 31, 2023
400,345
$ 6.19
Granted
116,208
3.27
Vested
( 213,520 )
6.01
Forfeited
( 6,262 )
6.39
Non-vested stock award as of July 31, 2024
296,771
$ 5.17
Granted
-
-
Vested
( 219,299 )
5.84
Forfeited
-
-
Non-vested stock award as of July 31, 2025
77,472
$ 3.27
Deferred
Stock Units
Deferred
Stock Units Equity Incentive Programs
In
November 2024, the Company adopted an equity incentive program (under the 2016 Incentive Plan) in the form of grants of DSUs that, upon
vesting, will entitle the grantees to receive shares of the Company’s Class B common stock. The number of shares that will be issuable
on each vesting date will vary between 33 % to 300 % of the number of DSUs that vest on that vesting date, depending on the market price
for the underlying Class B common stock on the vesting date relative to the grant price approved by the Compensation Committee of the
Company’s Board of Directors of $ 2.76 per share.
The
Company estimated that the fair value of the DSUs on the date of grants was $ 388,000 in aggregate, which is being recognized on a graded
vesting basis over the requisite service periods ending in September 2027. The Company used a risk neutral Monte Carlo simulation method
in its valuation of the DSUs, which simulated the range of possible future values of the Company’s Class B common stock over the
life of the DSUs. The Monte Carlo simulation model incorporates the likelihood of achieving the stock price targets and requires the
input of assumptions including the underlying stock price, expected volatility, risk-free rate and dividend yield.
F- 30
In
fiscal 2025, the Company purchased 6,903 shares of Class B Common Stock from various employees for $ 22,000 to satisfy tax withholding
obligations in connection with the vesting of DSUs. In fiscal 2024, the Company purchased 6,328 shares of Class B Common Stock from various
employees for $ 13,000 to satisfy tax withholding obligations in connection with the vesting of DSUs.
The
following represents DSU activity for the fiscal years ended July 31, 2025 and 2024:
Number of
Shares
Weighted
Average Grant
Date
Fair Value
Non-vested DSU award as of July 31, 2023
238,605
$ 8.81
Granted
-
-
Vested
( 32,966 )
11.55
Forfeited
( 3,601 )
8.98
Non-vested DSU award as of July 31, 2024
202,038
$ 8.36
Granted
89,683
4.32
Vested
( 30,388 )
15.03
Forfeited
( 170,450 )
7.22
Non-vested DSU award as of July 31, 2025
90,883
$ 4.29
The
DSUs with both service and market conditions granted in September 2021 were valued using a Monte Carlo Simulation valuation model, with
a valuation of $ 7.19 per DSU. Total grant date fair value for these DSUs was approximately $ 1.5 million. On September 7, 2024, these
DSUs award with respect to approximately 170,000 shares were canceled without the reversal of compensation expenses of approximately
$ 1.2 million because the market condition was not achieved.
At
July 31, 2025, there were 90,883 non-vested DSUs and the unrecognized compensation expense related to unvested DSUs was an aggregate
of $ 184,000 which is expected to be recognized over a weighted-average period of 2.1 years.
At
July 31, 2024, there were 202,038 non-vested DSUs and the unrecognized compensation expense related to unvested DSUs was an aggregate
of $ 48,000 which is expected to be recognized over a weighted-average period of 3 months.
Note
14—Related Party Transactions
On
June 1, 2016, IDT’s interest in the Company was spun-off by IDT to IDT’s stockholders and the Company became an independent
publicly-held company. Following the Spin-Off, IDT charges the Company for services it provides, and the Company charges IDT for services
it provides, pursuant to Services Agreements.
In
fiscal 2025 and 2024, the Company was charged by IDT a total of $ 126,000 and $ 125,000 , respectively, for legal services. In addition,
the Company charged IDT approximately $ 86,000 and $ 81,000 , respectively, for consulting services provided to IDT by a Zedge employee.
As of July 31, 2025 and 2024, the Company owed IDT $ 1,000 and $ 2,000 respectively.
F- 31
The
activities between the Company and IDT were as follows (in thousands):
July, 31
2025
2024
Balance at beginning of year
$ 2
8
Legal services provided by IDT
126
125
Consulting services provided to IDT
( 86 )
( 81 )
Cash payments made to IDT
( 40 )
( 50 )
Due to IDT*
$ 1
2
* Due to IDT is included in accrued expenses and other current liabilities
On
June 19, 2024, the Company signed a revenue sharing agreement with National Retail Services, Inc. (“NRS”), a wholly owned subsidiary
of IDT, whereby the Zedge group of companies (Zedge, Emojipedia and GuruShots) will provide a selection of their digital content for
display on NRS’s screens and share in the revenue generated from the resulting advertisements.
In fiscal 2025 and 2024 the Company’s revenue generated in accordance to the NRS revenue sharing agreement was $ 147,000 and $ 28,000 ,
respectively. As of July 31, 2025 and 2024, the Company was owed $ 10,000 and $ 19,000 , respectively, from NRS which is included in prepaid
expenses and other receivables.
July 31,
2025
2024
Balance at beginning of year
$ ( 19 )
-
Revenue share from NRS
( 147 )
( 28 )
Cash payments received from NRS
156
10
Due from NRS
$ ( 10 )
( 19 )
The
Company is party to a consulting agreement with Activist Artist Management, LLC (“Activist”), which assists the company in
strategic business development. A member of the Company’s Board of Directors and the Chairman of the Audit Committee owns a significant
minority stake in Activist. The Company paid approximately $ 60,000 and $ 60,000 respectively, to Activist in the fiscal years ended July
31, 2025 and 2024, respectively.
Note
15—Segment and Geographic Information
Segment
Information
The
Company determines its operating segments based on how its chief operating decision maker (“CODM”) manages the business,
allocates resources, makes operating decisions and evaluates operating performance. The Company’s CODM was its Chief Executive
Officer as of July 31, 2025.
The
CODM evaluates the performance of each operating segment using segment income (loss) from operations. The Company defines segment income
(loss) from operations as revenue less costs and expenses. Expenses include indirect costs that are allocated to operating segments based
on a reasonable allocation methodology, which are generally related to sales and marketing activities and general and administrative
overhead. Revenue and expenses exclude transactions between the Company’s operating segments.
The
CODM uses segment income (loss) from operations to allocate resources during the annual budgeting and forecasting process. The CODM considers
segment income (loss) from operations when making decisions on operating and capital resource allocation. Additionally, the CODM uses
segment income (loss) from operations to evaluate operating strategy and assess segment performance by comparing the results of each
segment.
F- 32
There
are two reportable segments, which are the Zedge Marketplace and GuruShots. The following table provides information about these two
reportable segments (in thousands):
Fiscal Year Ended July 31,
2025
2024
Zedge Marketplace:
Revenues
$ 27,213
$ 26,616
Less:
Personnel related expenses
8,265
8,791
Users acquisition costs
7,284
5,576
Data center and SaaS costs
1,988
1,688
Restructuring and related charges
1,235
-
Other expenses 1
6,103
4,894
Zedge Marketplace segment income from operations
2,338
5,667
GuruShots:
Revenues
$ 2,185
$ 3,475
Less:
Personnel related expenses
3,117
3,579
Users acquisition costs
903
1,362
Platform fees
369
639
Data center and SaaS costs
943
1,035
Acquisition and restructuring related charges
1,218
11,959
Other expenses 2
1,205
2,373
GuruShots segment loss from operations
( 5,570 )
( 17,472 )
Total segment income (loss) from operations
$ ( 3,232 )
$ ( 11,805 )
1. Other segment items for the Zedge Marketplace reportable segment include professional services costs, platform fee, depreciation and amortization, facilities costs, public company related expenses and other individually insignificant costs.
2. Other segment items for the GuruShots reportable segment include professional services costs, depreciation and amortization, facilities costs, and other individually insignificant costs.
The
CODM does not evaluate operating segments using asset information and, accordingly, the Company does not report asset information by
segment.
Geographic
Information
Net
long-lived assets and total assets held outside of the United States, which are located primarily in Israel and Lithuania, were as follows
(in thousands):
United States
Foreign
Total
Long-lived assets, net:
July 31, 2025
$ 6,120
$ 335
$ 6,455
July 31, 2024
$ 6,570
$ 1,460
$ 8,030
Total assets:
July 31, 2025
$ 30,504
$ 5,150
$ 35,654
July 31, 2024
$ 32,412
$ 5,783
$ 38,195
F- 33
Note
16—Revolving Credit Facility
On
October 28, 2022, the Company entered into an Amended and Restated Loan and Security Agreement (“Amended Loan Agreement”)
with WAB. Pursuant to the Amended Loan Agreement, WAB agreed to provide the Company with a new term loan facility in the maximum principal
amount of $ 7 million for a four-year term and a $ 4 million revolving credit facility for a two-year term. Amounts outstanding under the
term loan and credit facility of the Amended Loan Agreement bear interest at a per annum rate equal to the Prime Rate (as published in
The Wall Street Journal) plus 0.5 %, with a Prime “floor” rate of 4.00 %.
Pursuant
to the Amended Loan Agreement, $ 2 million was advanced in a single-cash advance on October 28, 2022, with the remaining $ 5 million available
for drawdown during twenty-four (24) months after closing. Each drawdown must be in an amount of not less than One Million Dollars ($ 1
million). On May 11, 2023, the Company entered into a Modification Agreement pursuant to which the Company agreed to modify the Amended
Loan Agreement to reduce the remaining $ 5 million availability to $ 0 . On November 15, 2023, the Company elected to prepay the entire
principal amount of $ 2 million.
On
October 28, 2024, the Company entered into an Amended and Restated Loan and Security Agreement Modification Agreement with WAB. Pursuant
to the modification agreement, WAB agreed to renew the $ 4 million revolving credit facility for another four-year term through October
28, 2028, and remove certain provisions, including financial covenants, in respect of the $ 2 million term loan which has been repaid.
The
Amended Loan Agreement also includes customary negative covenants, subject to exceptions, which limit transfers, capital expenditures,
indebtedness, certain liens, investments, acquisitions, dispositions of assets, restricted payments and the business activities of the
Company, as well as customary representations and warranties, affirmative covenants and events of default, including cross defaults and
a change of control default.
As
of November 16, 2016, the Company entered into a Foreign Exchange Agreement with WAB to allow the Company to enter into foreign exchange
contracts not to exceed $ 5.0 million in the aggregate at any point in time under its revolving credit facility. This limit was raised
to approximately $ 7.5 million pursuant to the Loan and Security Modification Agreement dated May 30, 2018. The available borrowing under
the revolving credit facility is reduced by an applicable foreign exchange reserve percentage as determined by WAB, in its reasonable
discretion from time to time, which was set at 10 % of the nominal amount of the foreign exchange contracts in effect at the relevant
time. At July 31, 2025, there were $ 425,000 of outstanding foreign exchange contracts, which reduced the available borrowing under the
revolving credit facility by $ 42,500 .
Note
17—Defined Contribution Plan
In
September 2016, the Company adopted a 401(k) Plan, effective August 1, 2016, available to all employees based in the United States meeting
certain eligibility criteria. The 401(k) Plan permits participants to elect pre-tax or after-tax salary deferrals that will be contributed
to the 401(k) Plan, not to exceed the limits established by the Internal Revenue Code. The 401(k) Plan provides for enhanced safe harbor
employer matching contributions. All contributions made by participants and safe harbor matching contributions by the Company will be
fully vested. The Company’s Class B common stock is not an investment option for elective deferrals by the 401(k) Plan’s
participants. However, matching contributions may be made in shares of Class B common stock of the Company.
The
Company’s cost for matching contributions to the 401(k) Plan were $ 52,000 and $ 49,000 for the fiscal years ended July 31, 2025
and 2024, respectively. In lieu of making cash contributions, the Company opted to contribute 20,225 shares and 21,629 shares of the
Company’s Class B common stock to the 401(k) Plan for fiscal 2025 and fiscal 2024, respectively.
Note
18—Restructuring, Impairments, and Related Charges
In
January 2025, we implemented a corporate restructuring aimed to reduce headcount at GuruShots and other operating expenses, and ultimately
resulting in the closure of our Norway operations. This restructuring allows us to consolidate our workforce in Lithuania and Israel,
streamlining operations, driving efficiency and reducing expenses beyond compensation, and is designed to position us for sustainable
growth and support our strategic objectives.
In
connection with this initiative, the Company instituted moves expected to result in the reduction of its total global headcount by approximately
22 % and recognized a restructuring charge of $ 1.6 million primarily consisting of employee termination benefit which is recorded in the
Company’s consolidated statements of operations and comprehensive loss for the fiscal year ended July 31, 2025.
F- 34
The
Company capitalizes certain costs related to software to be sold, leased, or marketed in accordance with ASC 985-20, Costs of Software
to Be Sold, Leased, or Marketed related to GuruShots. The Company evaluates these long-lived assets for impairment whenever circumstances
arise that indicate the carrying amount of an asset may not be recoverable. The Company’s strategic reassessment of GuruShots’
operations in connection with the restructuring initiative resulted in a $ 0.8 million impairment of capitalized software and technology
development costs which is recorded in the Company’s consolidated statements of operations and comprehensive loss for the fiscal
year ended July 31, 2025.
The
following table summarizes total restructuring, impairments, and related charges for the Company’s two reportable segments (in
thousands):
Fiscal Year Ended July 31,
2025
2024
Zedge Marketplace
$ 1,235
$ -
GuruShots
1,218
-
Total restructuring, impairments, and related charges
$ 2,453
$ -
The
following table provides information about restructuring, impairments, and related charges for the Company’s two reportable segments
(in thousands):
Restructuring, Impairment, and Related Charges
Termination
Benefits (1)
Facility Related
Costs (2)
Impairments and Assets Disposal (3)
Total
Zedge Marketplace
$ 1,074
$ 140
$ 21
$ 1,235
GuruShots
391
-
827
1,218
Fiscal Year Ended July 31, 2025
$ 1,465
$ 140
$ 848
$ 2,453
1) Primarily relates to the global restructuring initiated in January 2025 and consists of termination benefits related to workforce reduction actions across all reporting segments.
2) Primarily represents impairment of ROU asset related to the closing of our Norway operations.
3) Primarily represents impairment of capitalized software and technology development costs resulting from the strategy assessment related to the restructuring initiative implemented in GuruShots and the loss on disposal of property and equipment related to the closing of our Norway operations.
The
following table shows a roll forward of restructuring reserves, primarily consists of employee termination benefits, that will result
in cash spending. These amounts exclude asset impairment charges and other asset disposal activities (in thousands):
Restructuring and Related Charges by Segment
Balance at
7/31/24
Change in
reserves (1)
Cash
payments
Other (2)
Balance at
7/31/25 (3)
Zedge Marketplace
$ -
$ 1,074
$ ( 1,108 )
$ 34
$ -
GuruShots
-
391
( 385 )
-
6
Total
$ -
$ 1,465
$ ( 1,493 )
$ 34
$ 6
1) Primarily consists of severance and employee termination costs. The impairment charges and other asset disposals associated with the restructuring implemented in January 2025 that have impacted our property, plant and equipment, intangible balances or other asset balances are not included in this table.
2) Primarily comprised of foreign currency translation and other non-cash adjustments.
3) Included in “Accrued expenses and other current liabilities” on the condensed consolidated balance sheets.
As
of July 31, 2025, the restructuring initiated in January 2025 has been substantially completed.
F- 35
Note
19—Subsequent Events
DSU
Vesting
On
September 8, 2025, 29,888 DSUs granted under the incentive program discussed in Note 13 above vested (the first tranche of the 89,683
DSUs granted in November 2024). In connection with the vesting of the DSUs, the Company issued 29,888 shares of Class B common stock
(based on a 100 % conversion ratio determined due to the market price of $ 3.06 per share relative to the grant price approved by the Compensation
Committee of the Company’s Board of Directors of $ 2.76 per share).
Operating
Lease
On
October 1, 2025, the Company moved into its new office in Vilnius, Lithuania.
Future minimum lease payments related to this
new lease are as follows (in thousands):
Years ending July 31,
Operating Leases
2026
$ 87
2027
109
2028
114
2029
19
Total future minimum lease payments
$ 330
Less imputed interest
32
Total
$ 298
Quarterly
Dividend
On
October 14, 2025, the Company issued a press release announcing that its Board of Directors has declared a quarterly cash dividend of
$ 0.016 per share. The dividend is payable on or about November 7, 2025 to stockholders of record as of October 24, 2025.
F-36