4 unchanged sentences
mobile computers, barcode scanners and imagers, RFID readers, specialty printers for barcode labeling and personal identification, real-time location systems (“RTLS”), related accessories and supplies, such as labels and other consumables, and related software applications.
−Removed: We also provide machine vision and robotics automation solutions;
−Removed: a full range of services, including maintenance, technical support, repair,
−Removed: managed and professional services;
+Added: We also provide
+Added: machine vision and self-serve touchscreen solutions;
+Added: a full range of services, including maintenance, technical support, repair, managed and professional services;
as well as cloud-based software subscriptions.
−Removed: End-users of our offerings include those in retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries.
+Added: End-users of our offerings include those in retail and e-commerce, manufacturing, transportation and logistics, healthcare, hospitality, public sector, and other industries.
We operate in 129 facilities with approximately 10,700 employees worldwide.
−Removed: We provide our offerings globally through a direct sales force and an extensive network of over 10,000 channel partners, operating in approximately 176 countries.
−Removed: We continue to advance our Enterprise Asset Intelligence (“EAI”) vision:
−Removed: every asset and front-line worker visible, connected, and fully optimized.
−Removed: Through continual innovation, we have expanded beyond the traditional AIDC market to transform activities such as factory production, packages moving through a supply chain, retail shopping, the hospital patient journey and first responders addressing public safety and emergency situations.
−Removed: Data from enterprise assets, including status, condition, location, utilization, and preferences, is analyzed in the cloud to provide prioritized actionable insights.
−Removed: As a result, our offerings enable enterprises to “sense, analyze, and act” more effectively to optimize their activities.
−Removed: The need to transform workflows is being driven by secular trends in technology, which include the internet of things ( “IoT” ), cloud-based data analytics, automation, mobility, computer vision, as well as artificial intelligence and machine learning.
−Removed: The IoT enables the real-time exchange of an increasingly broad set of information among a proliferation of smart, connected devices.
+Added: We provide our offerings globally through a direct sales force and an extensive network of over 10,000 channel partners, operating in 179 countries.
+Added: We continue to evolve and advance our vision:
+Added: frontline operations everywhere are digitized, automated and intelligent.
+Added: Through continual innovation, we have expanded beyond the traditional AIDC market to transform activities such as factory production, packages moving through a supply chain, retail shopping, the hospital patient journey, restaurant self-service, and first responders addressing public safety and emergency situations.
+Added: Data from enterprise assets, including status, condition, location, utilization, and preferences, is analyzed in the cloud to provide prioritized actionable insights and optimize activities.
+Added: The need to transform workflows is being driven by secular trends in technology, which include the creation of digital twins, cloud-based data analytics, automation, mobility, computer vision, artificial intelligence and machine learning.
+Added: This transformation is powered by the proliferation of smart, connected devices that exchange an increasingly broad set of information in real time, enabling intelligent and responsive physical environments.
The continued rapid growth of mobile computing devices and application software is also significantly expanding use cases throughout enterprises and supply chains.
With these expanded capabilities, end-users can consume and act upon dynamic enterprise data and information anytime and anywhere.
−Removed: Leveraging artificial intelligence through machine learning can analyze real-time data for increased visibility into workflows.
+Added: Additionally, artificial intelligence is further streamlining frontline workflows by providing insights and delivering actions using on-device vision, audio, location and RFID to automate parts of traditional workflows.
+Added: Leveraging a combination of on-device and cloud-based AI, smart context-aware software companions are beginning to augment worker productivity, providing real-time assistance to get work done more quickly and accurately.
Additionally, computer and machine vision technology, which enables the automatic extraction and understanding of useful information from a digital image or video, provides a key element in many of our offerings.
−Removed: On June 3, 2022, the Company acquired Matrox Electronic Systems Ltd.
−Removed: (“Matrox”) for $881 million in cash, net of Matrox’s cash on-hand.
−Removed: Matrox is a leading provider of advanced machine vision components and software serving multiple end-markets.
−Removed: Through its acquisition, the Company expanded its machine vision products and software offerings.
−Removed: The operating results of Matrox are included in the EVM segment.
−Removed: On December 27, 2024, the Company entered into a definitive agreement to acquire Photoneo, a leading developer and manufacturer of 3D machine vision solutions.
−Removed: The purchase price of approximately €60 million is expected to be funded with cash on hand.
−Removed: The transaction is subject to customary closing conditions and is expected to close in the first quarter of 2025.
−Removed: The acquired business will become part of the EVM segment.
−Removed: See Note 5, Business Acquisitions in the Notes to Consolidated Financial Statements for additional details.
Operations and Technologies
−Removed: Our operations consist of two reportable segments:
−Removed: Asset Intelligence & Tracking (“AIT”), which includes barcode and card printing, RFID and RTLS offerings, supplies, and services;
−Removed: and Enterprise Visibility & Mobility (“EVM”), which includes mobile computing, data capture, fixed industrial scanning and machine vision, services and workflow optimization solutions.
−Removed: We believe that the offerings across these segments collectively elevate Zebra’s positioning with our customers, enabling us to better transform workflows.
−Removed: Asset Intelligence & Tracking
+Added: In the fourth quarter of 2025, the Company’s reportable segments changed to Connected Frontline (“CF”) and Asset Visibility and Automation (“AVA”).
+Added: The CF segment consists of our mobile computing products, and related services and software-based offerings that were formerly part of our Enterprise Visibility & Mobility (“EVM”) segment.
+Added: The AVA segment consists of our barcode and card printing products and related supplies and sensors, RFID and RTLS offerings, and related services that collectively represented our former Asset Intelligence & Tracking (“AIT”) segment, as well as our data capture, and machine vision offerings and related services that were formerly part of our EVM segment.
+Added: This change aligns with how we are operating our business to advance our strategy.
+Added: On September 30, 2025, the Company acquired Elo Holdings, Inc.
+Added: (“Elo”) for $1,303 million in cash, net of Elo’s cash on-hand.
+Added: Elo is an innovator of solutions that engage customers, enhance self-service, and accelerate automation across a wide range of end markets.
+Added: Through its acquisition, the Company expanded its portfolio of self-service and consumer-facing workflow offerings.
+Added: The operating results of Elo are included in the CF segment.
+Added: On February 28, 2025, the Company acquired Photoneo for $62 million in cash, net of Photoneo’s cash on-hand.
+Added: Photoneo is a leading developer and manufacturer of 3D machine vision offerings.
+Added: Through its acquisition, the Company expanded its machine vision offerings across several industries.
+Added: The operating results of Photoneo are included in the AVA segment.
+Added: See Note 5, Business Acquisitions in the Notes to Consolidated Financial Statements for additional details.
+Added: Connected Frontline
+Added: The Connected Frontline segment is focused on unifying teams, customers, and AI agents to deliver enhanced frontline experiences.
+Added: This segment brings together solutions that empower frontline workers with the information and tools they need to make smarter decisions and improve customer service.
+Added: Principal product categories within the Connected Frontline segment include:
+Added: Mobile Computing:
+Added: We design, manufacture, and sell rugged and enterprise-grade mobile computing products and accessories in a variety of specialized form factors and designs to meet a wide array of enterprise applications.
+Added: Purpose-built handheld and wearable mobile computers, vehicle mounted computers, tablets and kiosks ensure reliable operations for targeted use cases, surviving years of rough handling and harsh environments.
+Added: Industrial applications include inventory management in warehouses and distribution centers;
+Added: field mobility applications include field service, post and parcel, and direct store delivery;
+Added: and retail and customer facing applications include e-commerce, omnichannel, mobile point of sale, inventory look-up, staff collaboration, and analytics.
+Added: Our mobile computing products primarily incorporate the Android™ operating system with
+Added: software extensions for the enterprise and support local-area and wide-area voice and data communications.
+Added: Our products include software tools and services that enable secure data transmission while also supporting application development, device configuration, and field support to facilitate seamless, rapid deployment and maximum customer return on investment.
+Added: Our products often incorporate barcode scanning, global position system and RFID features, and other sensory capabilities.
+Added: Additionally, specialized features, such as advanced data capture technologies, data analytics technologies, voice and video collaboration tools, and advanced battery technologies, enable our customers to work more efficiently and better serve their own customers.
+Added: Recently acquired leader in technology solutions for customer-facing frontline workflows that modernize point-of-sale, streamline self-service & payment experiences, automate kitchen/industrial workflows, and optimize production and process management.
+Added: Our offerings include a wide range of industry tailored solutions including point-of-sale solutions, self-serve kiosks and interactive touchscreen displays.
+Added: Workflow optimization solutions :
+Added: We provide a portfolio of offerings that help our customers improve the agility and productivity of key workflows by analyzing and acting on operational data in real-time.
+Added: Our primary focus is on frontline workers in Zebra’s end markets, including retail, transportation and logistics, manufacturing, and healthcare.
+Added: Our workflow optimization solutions include software-based offerings, which include workforce management, workflow execution and task management, communication and collaboration-based offerings, demand-sensing, price optimization, and prescriptive analytics.
+Added: These offerings are typically delivered through cloud-based software subscriptions and leverage big data, artificial intelligence, and mobile and web applications to provide customers with real-time visibility and actionable insights about their business.
+Added: By analyzing labor, inventory, transactional and real-time situational data, these offerings are able to forecast demand, prescribe actions, schedule workers, and enhance collaboration.
+Added: We are leveraging artificial intelligence to automate the detailed generation of tasks within complex workflows, bring knowledge and product companions to workers and deliver conversational interfaces that power our overall frontline experience.
+Added: Our software-based offerings are available with multiple service levels, often contracted through multi-year service agreements.
+Added: We also provide managed service offerings comprised of software and hardware bundled together, which include a range of physical inventory management offerings for retail, including offerings for full store physical inventories, cycle counts, and analytics.
+Added: We provide a comprehensive range of professional, managed, and maintenance services to support our customers throughout the entire product lifecycle.
+Added: Our offerings include cloud-based subscriptions with multiple service levels, typically contracted through multi-year service agreements.
+Added: Our professional and managed services are designed to help customers design, test, and deploy our offerings, as well as manage their mobility devices, software applications, and workflows.
+Added: These services include the configuration and staging of products, design, testing, and deployment support, as well as the management of mobility devices, software applications, and workflows.
+Added: Our maintenance and support services include a full suite of maintenance, technical support, and repair services to ensure our products continue to operate at peak performance.
+Added: These services include ongoing maintenance and updates, technical support and repair and recycling services.
+Added: Our services are available directly from us or through our global network of partners.
+Added: Asset Visibility and Automation
+Added: The Asset Visibility and Automation segment provides solutions that track critical assets and automate workflows to provide the real-time, data-driven insights necessary to optimize supply chains, manufacturing, and logistics.
+Added: The principal product categories include:
Barcode and Card Printing:
13 unchanged sentences
We offer a wide range of accessories and options for our printers, including carrying cases, vehicle mounts and battery chargers.
+Added: Data Capture, Fixed Industrial Scanning, and Machine Vision :
+Added: We design, manufacture, and sell barcode scanners, fixed industrial scanners, and industrial machine vision cameras.
+Added: Our portfolio of scanners includes laser scanning and imager products in a variety of form factors, including fixed, handheld, and embedded original equipment manufacturer (“OEM”) modules.
+Added: Our scanners incorporate a range of technologies including area imagers, linear imagers, and lasers, as well as read linear and two-dimensional barcodes.
+Added: They are used in a broad range of applications, ranging from supermarket checkouts to optimization in warehouses to patient management in hospitals.
+Added: The design of these offerings reflects the diverse needs of these markets, with different ergonomics, multiple communication protocols, and varying levels of ruggedness.
+Added: Our fixed industrial scanning products automatically track and trace items that move from production through distribution.
+Added: Our industrial machine vision platform-independent AI-enabled software, software development kits, smart cameras, vision controllers, frame grabbers, input/output cards, and 3D sensors capture, inspect, assess, and record data from industrial vision systems in factory automation, semiconductor inspection, pharmaceutical packaging, food & beverage, among other use cases.
+Added: We also provide related software and accessories for these offerings.
RFID and RTLS Offerings:
6 unchanged sentences
We also foster a highly specialized ecosystem of location and tracking partners who complement our offerings and help integrate them into our joint customers’ operations.
+Added: Supplies and Sensors:
We produce and sell stock and customized thermal labels, wristbands, receipts, ribbons, plastic cards, and RFID tags suitable for use with our printers, as well as wristbands for use in laser printers.
7 unchanged sentences
We provide our services directly and through our global network of partners.
−Removed: Enterprise Visibility & Mobility
−Removed: Mobile Computing:
−Removed: We design, manufacture, and sell rugged and enterprise-grade mobile computing products and accessories in a variety of specialized form factors and designs to meet a wide array of enterprise applications.
−Removed: Purpose-built handheld and wearable mobile computers, vehicle mounted computers, tablets and kiosks ensure reliable operations for targeted use cases, surviving years of rough handling and harsh environments.
−Removed: Industrial applications include inventory management in warehouses and distribution centers;
−Removed: field mobility applications include field service, post and parcel, and direct store delivery;
−Removed: and retail and customer facing applications include e-commerce, omnichannel, mobile point of sale, inventory look-up, staff collaboration, and analytics.
−Removed: Our mobile computing products primarily incorporate the Android™ operating system with software extensions for the enterprise and support local-area and wide-area voice and data communications.
−Removed: Our products include software tools and services that enable secure data transmission while also supporting application development, device configuration, and field support to facilitate seamless, rapid deployment and maximum customer return on investment.
−Removed: Our products often incorporate barcode scanning, global position system and RFID features, and other sensory capabilities.
−Removed: Additionally, specialized features, such as advanced data capture technologies, data analytics technologies, voice and video collaboration tools, and advanced battery technologies, enable our customers to work more efficiently and better serve their own customers.
−Removed: Data Capture, Fixed Industrial Scanning, and Machine Vision:
−Removed: We design, manufacture, and sell barcode scanners, industrial machine vision cameras, and fixed industrial scanners.
−Removed: Our portfolio of scanners includes laser scanning and imager products in a variety of form factors, including fixed, handheld, and embedded original equipment manufacturer (“OEM”) modules.
−Removed: Our scanners incorporate a range of technologies including area imagers, linear imagers, and lasers, as well as read linear and two-dimensional barcodes.
−Removed: They are used in a broad range of applications, ranging from supermarket checkouts to industrial warehouse optimization to patient management in hospitals.
−Removed: The design of these offerings reflects the diverse needs of these markets, with different ergonomics, multiple communication protocols, and varying levels of ruggedness.
−Removed: In 2021 we introduced fixed industrial scanning and machine vision offerings, and in 2022, we significantly expanded our machine vision offerings through the acquisition of Matrox Imaging.
−Removed: Our fixed industrial scanning products automatically track and trace items that move from production through distribution.
−Removed: Our industrial machine vision platform-independent software, software development kits, smart cameras, vision controllers, frame grabbers, input/output cards, and 3D sensors capture, inspect, assess, and record data from industrial vision systems in factory automation, semiconductor inspection, pharmaceutical packaging, food & beverage, among other use cases.
−Removed: We also provide related software and accessories for these offerings.
−Removed: We provide a full range of maintenance, technical support, and repair services.
−Removed: We also provide managed and professional services that, among other things, help customers design, test, and deploy our offerings as well as manage their mobility devices, software applications and workflows.
−Removed: Our offerings include cloud-based subscriptions with multiple service levels, which are typically contracted through multi-year service agreements.
−Removed: We provide our services directly and through our global network of partners.
−Removed: Workflow optimization solutions:
−Removed: We provide a portfolio of offerings that help our customers improve the agility and productivity of key workflows by analyzing and acting on operational data in real-time.
−Removed: Our primary focus is on frontline workers in Zebra’s end markets, including retail, transportation and logistics, manufacturing, and healthcare.
−Removed: Our workflow optimization solutions include:
−Removed: • Software-based offerings, which include workforce management, workflow execution and task management, demand-sensing, price optimization, and prescriptive analytics, as well as communication and collaboration-based offerings.
−Removed: These offerings are typically delivered through cloud-based software subscriptions and leverage big data, artificial intelligence, and mobile and web applications to provide customers with real-time visibility and actionable insights about their business.
−Removed: By analyzing labor, inventory, transactional and real-time situational data, these offerings are able to forecast demand, prescribe actions, schedule workers, and enhance collaboration.
−Removed: Our software-based offerings are available with multiple service levels, and are often contracted through multi-year service agreements;
−Removed: • Managed service offerings comprised of software and hardware bundled together, which include a range of physical inventory management offerings for retail, including offerings for full store physical inventories, cycle counts, and analytics;
−Removed: • Robotic automation offerings, which include software-powered autonomous robots that enable customers to orchestrate workflows alongside frontline workers, improving productivity and operational efficiency.
−Removed: Our robotic automation offerings are available in a variety of form factors to accommodate many use cases, from e-commerce fulfillment to material movement.
Our Competitive Strengths
The following are core competitive strengths that we believe enable us to differentiate ourselves from our competitors:
−Removed: An industry leader focused on improving enterprise workflows on the frontline
−Removed: We are focused on the key complementary technology offerings that drive improved enterprise workflows on the frontline, including mobile computing, barcode and card printing, data capture, RFID, fixed industrial scanning, machine vision, and workflow optimization solutions, along with related software, services, and accessories.
+Added: An industry leader focused on digitizing and automating operations, and improving enterprise workflows on the frontline
+Added: We are focused on the key complementary technology offerings that automate operations and drive improved enterprise workflows on the frontline, including mobile computing, self-service touchscreens, barcode and card printing, data capture, RFID, fixed industrial scanning, machine vision, and workflow optimization solutions, along with related software, services, and accessories.
Our leadership position enables us to work with and support customers globally, in a variety of industries, who are focused on implementing leading-edge offerings.
7 unchanged sentences
Highly diversified business mix
−Removed: We are highly diversified across business segments, end markets, geographies, and customers.
−Removed: Additionally, we have strong recurring business in services, supplies, and software driven by an extensive global installed base of purpose-built offerings.
+Added: We are highly diversified across business segments, end markets and geographies.
+Added: Additionally, we have strong recurring business in services, supplies and sensors, and software driven by an extensive global installed base of purpose-built offerings.
Global reach and brand
We sell to customers directly and through our network of channel partners around the world.
−Removed: Our presence gives us the capability to serve our customers globally.
+Added: In 2025, we refreshed our brand to further differentiate ourselves in the marketplace and position us for growth in the coming years.
+Added: Our presence gives us the ability to serve our customers globally.
In addition, we maintain strong brand recognition with a positive reputation in the industry as a trusted and strategic partner known for delivering high quality offerings that are reliable and durable.
9 unchanged sentences
This includes increased focus on market segments and geographies that offer share-gain opportunities.
−Removed: In addition, we plan to leverage our market-leading installed base to accelerate growth in attach-oriented offerings, including services, supplies, accessories, and software applications.
+Added: In addition, we plan to leverage our market-leading installed base to accelerate growth in attach-oriented offerings, including services, supplies and sensors, accessories, and software applications.
Our global channel partner network is vital to helping us achieve these goals.
As such, we will ensure that we provide the necessary value and support for our partners to be successful.
−Removed: Advance our Enterprise Asset Intelligence vision
−Removed: Our EAI vision is for every asset and front-line worker to be connected, visible, and fully optimized.
−Removed: We believe that secular technology trends, particularly in IoT, cloud computing, automation, mobility, and artificial intelligence advance our vision and are transforming our customers’ businesses and our industry, providing us with significant new opportunities to create value for our customers and for the Company.
−Removed: We expect to capitalize on these trends, and in particular the proliferation of smart connected sensors and devices in our core market segments, by providing end-to-end offerings that integrate these sensors and devices with cloud-based software which add value to our customers’ workflows and analytics.
−Removed: We plan to continue investing in the development of technologies that serve as the foundation for intelligent operations, providing our customers with visibility, connected frontline workers, and intelligent automation.
−Removed: Our offerings will also increasingly include advanced features, functions, and user experiences to drive additional competitive differentiation and elevate our role as a solutions provider.
+Added: Advance our vision
+Added: Our vision is for frontline operations everywhere to be digitized, automated, and intelligent.
+Added: We believe that key technology trends, including digital twins, cloud computing, and artificial intelligence, are fundamentally transforming our customers' businesses and our industry.
+Added: These trends present significant opportunities for us to create value.
+Added: We plan to capitalize on these trends by providing end-to-end solutions that deliver asset visibility and intelligent operations.
+Added: Our offerings integrate smart-connected sensors, RFID, and advanced software to provide actionable, data-driven insights.
+Added: As the foundation for intelligent operations, we empower our customers to optimize workflows, enhance decision-making, and improve business outcomes in an increasingly dynamic environment.
+Added: We will continue to invest in technologies that connect the frontline, provide real-time visibility, and enable automation, which we believe will drive our competitive differentiation and elevate our position as a solutions provider.
Increase our opportunity for growth through expansion in adjacent market segments
11 unchanged sentences
We operate in a highly competitive environment.
−Removed: The need for companies to improve productivity and implement their strategies, as well as the secular trends around IoT, cloud computing, automation, and mobility, are some of the factors that are creating growth opportunities for established and new competitors.
+Added: The need for companies to improve productivity and implement their strategies, as well as the secular trends around artificial intelligence, cloud computing, automation, and mobility, are some of the factors that are creating growth opportunities for established and new competitors.
Key competitive factors include the breadth and quality of offerings, as well as pricing, design, performance, durability, geographic availability, warranty coverage, relationships with customers and channel partners, company reputation, and brand recognition.
7 unchanged sentences
Data Capture, Fixed Industrial Scanning, and Machine Vision :
−Removed: Competitors that provide a broad portfolio of barcode scanning products and related services that are suitable for most global market applications include Datalogic and Honeywell.
−Removed: We also compete against smaller companies that focus on limited product subsets or specific regions, including Newland.
+Added: Competitors that provide a broad portfolio of barcode scanning products and related services that are suitable for most global market applications include Datalogic, Honeywell and Newland.
Competitors in our fixed industrial scanning and machine vision business include Cognex, Keyence, and SICK.
4 unchanged sentences
Datalogic, Honeywell, Panasonic and Urovo.
+Added: Point-of-Sale, Self-Checkout, Payment Solutions, Self-Service Kiosks, and Interactive Displays:
+Added: We compete with many companies in one or more of these related categories including Acrelec, Diebold Nixdorf, HP, Toshiba TEC, VeriFone.
RFID and RTLS Offerings :
−Removed: We compete with numerous companies operating in this market including Chainway, Impinj, Invengo, JADAK, Rodinbell, and Ubisense.
+Added: We compete with numerous companies operating in this market including Chainway, Impinj, Invengo, JADAK, Rodinbell, TSC and Ubisense.
+Added: Supplies and Sensors :
The supplies industry is highly fragmented with competition comprised of numerous companies of various sizes around the world.
Workflow optimization solutions:
−Removed: We compete with a diverse and varied group of companies across our offerings worldwide.
−Removed: Competitors range from providers of software-based offerings serving customers in the retail industry to providers of autonomous mobile robot offerings serving customers in the manufacturing, distribution, and fulfillment industries.
+Added: Competitors include software providers to the retail industry.
End-users of our offerings are diversified across a wide variety of industries.
18 unchanged sentences
Finally, we experience some seasonality in sales, depending upon the geographic region and industry served.
−Removed: Our marketing function aligns closely with sales, customer success and product management to promote our offerings that address the needs of our customers.
+Added: Our marketing function aligns closely with sales, customer success and product management to promote our offerings to address the needs of our customers.
Marketing is responsible for leading strategic cross-functional practices which benefit the broader organization including pricing, enterprise analytics, customer experience, market sizing, brand strategy and channel strategy.
From a more traditional sense, the marketing organization is also comprised of regional marketing teams that interface closely with customers, partners, and sellers;
−Removed: plus teams that support external communications, offering marketing, digital marketing, marketing operations, and business intelligence functions.
+Added: as well as teams that support external communications, offering marketing, digital marketing, marketing operations, and business intelligence functions.
Manufacturing and Outsourcing
Final assembly of our hardware products is performed by third parties, including electronics manufacturing services companies (“EMSs”) and joint design manufacturers (“JDMs”).
−Removed: Our products are currently produced in facilities primarily located in the Asia-Pacific region, including China, Taiwan, Vietnam, Malaysia, and Mexico.
+Added: Our products are produced in facilities primarily located in the Asia-Pacific region (China, Malaysia, Vietnam, and Taiwan) and Mexico.
The EMSs and JDMs produce our products to our design specifications.
4 unchanged sentences
In addition, certain products are manufactured in accordance with procurement regulations and various international trade agreements and remain eligible for sale to the U.S.
−Removed: Production facilities for our supplies products are located in the U.S.
−Removed: We also supplement our in-house supplies production capabilities with third-party manufacturers, principally located in Asia-Pacific.
+Added: Production facilities for our supplies and sensors products are located in the U.S., Mexico, and Europe.
+Added: We also supplement our in-house supplies and sensors production capabilities with third-party manufacturers, principally located in Asia-Pacific.
Repair services for our products are performed by either our own operations or through third parties, with repair service hubs located in each of the regions in which we serve our customers.
13 unchanged sentences
Our employees work in 57 countries with 44% of our employee population residing in the U.S.
−Removed: Some locations where business is conducted, primarily in Europe, China, and India, are subject to labor laws that differ significantly from those in the U.S.
The Company is committed to attracting, developing, and retaining talent to enable our strategic vision and purpose.
This commitment directly shapes our approach to fostering a culture of belonging and advances employee engagement.
−Removed: It is Zebra’s policy to provide equal employment opportunity to all applications and employees.
+Added: It is Zebra’s policy to provide equal employment opportunities to all applicants and employees.
Our vision is to leverage the workforce where employees can bring their best selves to work, and to be a workspace where all employees are seen, heard, valued and respected.
6 unchanged sentences
and Make a Positive Impact) in 2023, we launched our culture reinvigoration campaign in 2024.
−Removed: The campaign’s action-based workshop, experienced virtually or in person, provides employees an opportunity to learn and share experiences relating to the importance of Zebra’s culture and values.
+Added: The campaign’s action-based workshop, experienced virtually or in-person, provides employees with an opportunity to learn and share experiences relating to the importance of Zebra’s culture and values.
+Added: As of the end of 2025, more than 90% of global employees have attended the workshop.
Employee engagement within the Company is consistently high and measures above relevant benchmarks for technology companies.
−Removed: Furthermore, as recognition of the Company’s strong culture and commitment to its employees, Zebra was ranked #78 on Newsweek’s list of Global Most Loved Workplaces, and #51 on Fast Company’s list of the Best Workplaces for Innovators.
+Added: Furthermore, as recognition of the Company’s strong culture and commitment to its employees, Zebra continued to be ranked on Newsweek’s list of Global Most Loved Workplaces and on Fast Company’s list of the Best Workplaces for Innovators in 2025.
The well-being of Zebra’s employees remains a core focus, and we have benefits reflecting this commitment, including zDay, (a paid, Company-wide day off for all eligible Zebra employees), summer hours, and Focus Fridays (which encourage meeting-free time on Friday afternoons).
3 unchanged sentences
These resources include the Zebra Education Network, an online learning platform available to all employees offering a wide variety of learning content that employees can connect to their individual development plans.
−Removed: We also offer annual training and certification programs, including mandatory compliance training.
−Removed: We also have structured mentorship programs for our employees.
+Added: In 2025, Zebra also launched a new annual global learning series entitled “Development Days...Learn, Grow, Succeed,” which focused on in-person and virtual learning for all employees globally.
Zebra’s Global Learning and Leadership Roadmap outlines our development programs and is supplemented through various functional and business unit offerings, focused on functional development needs.
The roadmap invites all employees to participate in their development at any stage of their career.
−Removed: New employees complete our Foundations course where they learn about Zebra, our vision, purpose, culture, and available resources, all taught through hands-on experiences and interactive presentations.
−Removed: Employees who are new to leading people can complete our Leadership Essentials and our Inclusive Leadership courses, which are designed to foster their leadership and management skills.
+Added: New employees complete our Foundations course where they learn about Zebra, our vision, purpose, culture, values, and available resources, all taught through hands-on experiences and interactive presentations.
+Added: Employees who are new to leading people can complete our Leadership Essentials, Coaching Your Team and Mastering Development Conversations courses, which are designed to foster their leadership and management skills.
Senior Zebra leaders can also nominate employees for a series of leadership programs and experiences designed to advance the nominees’ development at critical stages of their careers.
5 unchanged sentences
Community Engagement and Philanthropy
−Removed: We have established partnerships with local organizations to forge meaningful relationships within the communities where Zebra operates and have closely tied our outreach strategy with our work in these communities.
−Removed: Our employees actively participate in volunteering activities and are supported through our Zebra Gives programs.
−Removed: Through Zebra’s community partnerships, our employees leverage their talents and experience to make a positive impact on important community causes, including the advancement of STEM education.
−Removed: Through our partnerships to advance STEM, we sponsor educational events, mentor teams and individuals, and pilot programs to widen Zebra’s future talent pipeline.
−Removed: Our philanthropy efforts focus on healthcare and disaster relief where we maintain relationships with key strategic partners.
+Added: We have established partnerships with external organizations to forge meaningful relationships within the communities where Zebra operates and have closely tied our outreach strategy with our work in these communities.
+Added: Our employees actively participate in volunteering activities, supported through our Zebra Gives programs.
+Added: We create opportunities for worldwide employee participation while promoting and supporting localized efforts for individuals and teams.
+Added: The mission of our philanthropic and volunteer activities is to help improve the local communities where we live and work through the contribution of our time and resources.
+Added: We take a comprehensive approach in engaging Zebra’s global talent and resources to make investments and create partnerships in these four priority areas:
+Added: Science, Technology, Engineering and Math (STEM), Education, Healthcare and Disaster Relief.
Regulatory Matters
4 unchanged sentences
Similarly, countries around the world have one or more regulatory bodies that define and implement the rules for use of the radio spectrum, pursuant to their respective national laws and international coordination under the International Telecommunications Union.
−Removed: We manufacture and market products to be used in spectrum bands already made available by regulatory bodies, these include voice and data infrastructure, mobile radios, and portable or hand-held devices.
+Added: We manufacture and market products to be used in spectrum bands already made available by regulatory bodies, including voice and data infrastructure, mobile radios, and portable or hand-held devices.
Consequently, our results of operations could be positively or negatively affected by the rules and regulations adopted from time-to-time by the FCC, NTIA, or regulatory agencies in other countries.
4 unchanged sentences
Other Regulatory Matters
−Removed: Some of our operations use substances regulated under various federal, state, local, and international laws governing the environment and worker health and safety, including those governing the discharge of pollutants into the ground, air and water, the management and disposal of hazardous substances and wastes and the cleanup of contaminated sites.
+Added: Some of our operations use substances regulated under various federal, state, local, and international laws governing the environment and worker health and safety, including those governing the discharge of pollutants into the ground, air and water, the management and disposal of hazardous substances and waste and the cleanup of contaminated sites.
Certain products are subject to various federal, state, local, and international laws governing chemical substances in electronic offerings.
6 unchanged sentences
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.