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We also provide a full range of services, including maintenance, technical support, repair, managed and professional services, as well as cloud-based software subscriptions and robotics automation solutions.
−Removed: End-users of our products, solutions and services include those in the retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries.
−Removed: our products, solutions and services globally through a direct sales force and extensive network of over 10,000 channel partners, operating in approximately 180 countries, with 128 facilities and approximately 9,800 employees worldwide.
+Added: End-users of our products, solutions and services include those in the
+Added: retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries.
+Added: We provide our products, solutions and services globally through a direct sales force and extensive network of over 10,000 channel partners, operating in approximately 190 countries, with 120 facilities and approximately 10,500 employees worldwide.
Through continual innovation of our technologies, we are leading an evolution of the traditional AIDC market into EAI, which encompasses solutions that sense key operational information such as packages moving through a supply chain, equipment in a factory, workers and robots in a warehouse, shoppers in a store, and patients in a hospital.
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Cloud computing and expanded data analytics are allowing enterprises to make better business decisions through improved timeliness and increased visibility into workflows.
−Removed: While traditional AIDC solutions sporadically capture limited amounts of data and populate static enterprise systems, newer solutions that can leverage artificial intelligence through machine learning can analyze real-time data from many sources to generate actionable insights.
+Added: While traditional AIDC solutions capture limited amounts of data and populate static enterprise systems, newer solutions that can leverage artificial intelligence through machine learning can analyze real-time data from many sources to generate actionable insights.
The continued rapid growth of mobile devices and application software are also significantly expanding mobile computing use cases throughout enterprises and supply chains.
With these expanded capabilities, end-users can consume and act upon dynamic enterprise data and information anytime and anywhere.
−Removed: Additionally, computer vision (including machine vision) technology, which enables the automatic extraction and understanding of useful information from a digital image or video, provides a key element in many of our solutions.
+Added: Additionally, computer and machine vision technology, which enables the automatic extraction and understanding of useful information from a digital image or video, provides a key element in many of our solutions.
+Added: On June 3, 2022, the Company acquired Matrox Electronic Systems Ltd.
+Added: (“Matrox”) for $881 million in cash, net of Matrox’s cash on-hand.
+Added: Matrox is a leading provider of advanced machine vision components and software serving multiple end-markets.
+Added: Through its acquisition, the Company significantly expands machine vision products and software offerings.
+Added: The operating results of Matrox are included in the EVM segment.
On October 7, 2021, the Company acquired Antuit Holdings Pte.
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On August 9, 2021, the Company acquired Fetch Robotics, Inc.
−Removed: (“Fetch”) for total purchase consideration of $301 million, which consisted of $290 million in cash paid, net of cash acquired, and the fair value of the Company’s existing minority ownership interest in Fetch of $11 million, as remeasured upon acquisition.
+Added: (“Fetch”) for $301 million, which consisted of $290 million in cash paid, net of cash acquired, and the fair value of the Company’s existing minority ownership interest in Fetch of $11 million, as remeasured upon acquisition.
Fetch is a provider of autonomous mobile robot solutions for customers who operate in the manufacturing, distribution, and fulfillment industries, enabling customers to optimize workflows through robotic automation.
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The operating results of Reflexis are included within the EVM segment.
−Removed: On November 5, 2019, the Company acquired Cortexica Vision Systems Limited (“Cortexica”) for $7 million in cash.
−Removed: Cortexica is a provider of computer vision-based artificial intelligence solutions primarily serving the retail industry.
−Removed: The operating results of Cortexica are included within the EVM segment.
−Removed: On May 31, 2019, the Company acquired Profitect, Inc.
−Removed: (“Profitect”) for total purchase consideration of $79 million, which consisted of $75 million in cash paid, net of cash acquired, and the fair value of the Company’s existing minority ownership interest in Profitect of $4 million, as remeasured upon acquisition.
−Removed: Profitect is a provider of prescriptive analytics software primarily serving the retail industry.
−Removed: Through this acquisition, the Company enhanced its existing software solutions within the retail industry by combining Profitect’s platform with its existing software solutions and EVM products.
−Removed: The operating results of Profitect are included within the EVM segment.
−Removed: On February 21, 2019, the Company acquired Temptime Corporation (“Temptime”) for $180 million in cash, net of cash acquired.
−Removed: Temptime is a developer and manufacturer of temperature-monitoring labels and devices.
−Removed: Through this acquisition, the Company expanded its product offerings within the healthcare industry, with possible future applications in other industries involving temperature-sensitive products.
−Removed: The operating results of Temptime are included within the AIT segment.
See Note 5, Business Acquisitions in the Notes to Consolidated Financial Statements for additional details.
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Our operations consist of two reportable segments that provide complementary offerings to our customers:
−Removed: Asset Intelligence & Tracking (“AIT”), which includes barcode and card printing, supplies, services, and location solutions;
−Removed: and Enterprise Visibility & Mobility (“EVM”), which includes mobile computing, data capture, RFID, fixed industrial scanning and machine vision, services and workflow optimization solutions.
+Added: Asset Intelligence & Tracking (“AIT”), which includes barcode and card printing, supplies and services;
+Added: and Enterprise Visibility & Mobility (“EVM”), which includes mobile computing, data capture, RFID, fixed industrial scanning and machine vision, services and workflow optimization solutions including location solutions.
Asset Intelligence & Tracking
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Additionally, we provide RFID printers that encode data into passive RFID transponders embedded in a label or card.
−Removed: We offer a wide range of accessories and options for our printers, including vehicle mounts and battery chargers.
+Added: We offer a wide range of accessories and options for our printers, including carrying cases, vehicle mounts and battery chargers.
We produce and sell stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags suitable for use with our printers, as well as wristbands for use in laser printers.
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We provide our services directly and through our global network of partners.
−Removed: Location Solutions:
−Removed: The Company offers a range of RTLS and services that generate precise, on-demand information about the physical location and status of high-valued assets, equipment, and people.
−Removed: These solutions incorporate active and passive RFID technologies, beacons, and other tracking technologies to enable users to locate, track, manage, and optimize the utilization of enterprise assets and personnel.
−Removed: We provide substantially all elements of the location solution, including tags, sensors, exciters, middleware software, and application software.
−Removed: Our location solutions are deployed primarily in manufacturing, aerospace, transportation and logistics, sports, and healthcare industries.
Enterprise Visibility & Mobility
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Industrial applications include inventory management in warehouses and distribution centers;
−Removed: field mobility applications include field service, post and
−Removed: parcel, and direct store delivery;
+Added: field mobility applications include field service, post and parcel, and direct store delivery;
and retail and customer facing applications include e-commerce, omnichannel, mobile point of sale, inventory look-up, staff collaboration, and analytics.
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Our scanners incorporate a range of technologies including area imagers, linear imagers, and lasers, as well as read linear and two-dimensional barcodes.
−Removed: They are used in a broad range of applications, ranging from supermarket checkouts to industrial warehouse optimization to patient management in hospitals.
+Added: They are used in a broad range of applications, ranging from
+Added: supermarket checkouts to industrial warehouse optimization to patient management in hospitals.
The design of these products reflects the diverse needs of these markets, with different ergonomics, multiple communication protocols, and varying levels of ruggedness.
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We also offer mobile computers that support high frequency near-field communications and low frequency radio technologies.
−Removed: In 2021, we introduced fixed industrial scanning and machine vision solutions.
+Added: In 2021 we introduced fixed industrial scanning and machine vision solutions, and in 2022, we significantly expanded our machine vision solutions through the acquisition of Matrox Imaging.
Our fixed industrial scanning products automatically track and trace items that move from production through distribution.
−Removed: Our industrial machine vision cameras extend scanning capabilities to help provide quality inspection on product lines.
+Added: Our industrial machine vision platform-independent software, software development kits, smart cameras, vision controllers, frame grabbers, input/output cards, and 3D sensors capture, inspect, assess, and record data from industrial vision systems in factory automation, semiconductor inspection, pharmaceutical packaging, food & beverage, among other use cases.
We also provide related software and accessories for these products.
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• Software-based solutions, which include workforce management, workflow execution and task management, demand-sensing, price optimization, prescriptive analytics, as well as communication and collaboration-based solutions.
−Removed: Such solutions are typically delivered through cloud-based software subscriptions and leverage big data, artificial intelligence, and mobile and web applications to provide customers with real-time visibility and actionable insights about their business.
+Added: These solutions are typically delivered through cloud-based software subscriptions and leverage big data, artificial intelligence, and mobile and web applications to provide customers with real-time visibility and actionable insights about their business.
By analyzing labor, inventory, transactional and real-time situational data, these solutions are able to forecast demand, prescribe actions, schedule workers, and enhance collaboration.
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Our robotic automation solutions are available in a variety of form factors to accommodate many use cases.
+Added: • Location Solutions, which include a range of RTLS and services that generate precise, on-demand information about the physical location and status of high-valued assets, equipment, and people.
+Added: These solutions incorporate active and passive RFID technologies, beacons, and other tracking technologies to enable users to locate, track, manage, and optimize the utilization of enterprise assets and personnel.
+Added: We provide substantially all elements of the location solution, including tags, sensors, exciters, middleware software, and application software.
+Added: Our location solutions are deployed primarily in manufacturing, aerospace, transportation and logistics, sports, and healthcare industries.
Our Competitive Strengths
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Our leadership position enables us to work with and support customers globally, in a variety of industries, who are focused on implementing leading-edge solutions.
−Removed: High entry and switching barriers
+Added: High barriers to entry
On a global basis, we have long-standing relationships with end-users and with our extensive network of channel partners.
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Enhance financial strength and flexibility
−Removed: While maintaining our strong balance sheet, we intend to continue to improve profitability and cash flow generation through operational execution and increased productivity derived from continuous business process improvement, cost management, and focus on working capital efficiency.
+Added: While maintaining our strong balance sheet, we intend to continue to improve profitability and cash flow generation through operational execution and increased productivity derived from continuous business process improvement, supply chain resiliency, cost management, and focus on working capital efficiency.
Sustainable business model
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Our approach helps to ensure that our business is sustainable over the long term for the benefit of our primary stakeholder groups, including employees, customers, partners, and investors.
−Removed: We are driving a high-performance, inclusive and diverse culture, striving to consistently be the employer of choice in the communities where we work and live.
+Added: We are driving a high-
+Added: performance, inclusive and diverse culture, striving to consistently be the employer of choice in the communities where we work and live.
We also focus on waste reduction, circular economy product innovation with certified refurbished devices, eco-packaging and sustainable product design.
−Removed: Additionally, we are committed to science-based targets on carbon emission reductions in Zebra’s operations and throughout our value chain.
+Added: Additionally, we have science-based targets on carbon emission reductions in Zebra’s operations and throughout our value chain.
We operate in a highly competitive environment.
The need for companies to improve productivity and implement their strategies, as well as the secular trends around IoT, cloud computing, intelligent automation, and mobility, are some of the factors that are creating growth opportunities for established and new competitors.
−Removed: Key competitive factors include the breadth and quality of products, solutions and services, as well as pricing, design, performance, durability, geographic availability, warranty coverage, brand recognition, relationships with customers and channel partners, and company reputation.
+Added: Key competitive factors include the breadth and quality of products, solutions and services, as well as pricing, design, performance, durability, geographic availability, warranty coverage, relationships with customers and channel partners, company reputation, and brand recognition.
We believe we compete effectively with respect to these factors.
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The supplies industry is highly fragmented with competition comprised of numerous companies of various sizes around the world.
−Removed: Location Solution s:
−Removed: We compete with a diverse group of companies marketing location solutions that are primarily based on active RFID technologies.
−Removed: Competitors include:
−Removed: Cisco, Impinj, and Stanley Healthcare.
Workflow optimization solutions:
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Our products are currently produced in facilities primarily located in the Asia-Pacific region, including China, Taiwan, Vietnam, and Malaysia, as well as Mexico and Brazil.
−Removed: In 2020, we completed our efforts to diversify our product sourcing footprint by establishing production in Taiwan, Vietnam, and Malaysia and reducing reliance on Chinese-based manufacturing.
The EMSs and JDMs produce our products to our design specifications.
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As of December 31, 2022, the Company owned approximately 2,200 trademark registrations and trademark applications, and approximately 6,500 patents and patent applications, worldwide.
−Removed: We believe that our intellectual property will continue to provide us with a competitive advantage in our core product areas as well as provide leverage for future technologies.
+Added: We believe that our intellectual property will continue to provide us with a competitive advantage in our product areas as well as provide leverage for future technologies.
Our success depends more upon our extensive know-how, deep understanding of end-user processes and work-flows, innovative culture, technical leadership and marketing and sales abilities.
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We consider our relations with our employees to be very good.
−Removed: In addition, we believe our compensation structure aligns with our stockholders’ long-term interests by balancing profitability and growth, as well as current market practices, and reflects the Company’s commitment to pay for performance.
−Removed: In 2021, the Company conducted an employee survey focused on return to office initiatives, and created a new hybrid work model in response to employee feedback.
−Removed: In addition, we implemented new programs and resources to foster employee well-being.
−Removed: As recognition of the Company’s strong culture and commitment to its employees, the Company was named a top workplace by a number of organizations in 2021, including Forbes , Newsweek , Chicago Tribune , ComputerWorld and Long Island Press among others.
+Added: In addition, we believe our compensation structure aligns with our stockholders’ long-term interests by balancing profitability and growth, and reflects the Company’s commitment to pay for performance.
+Added: In response to employee survey feedback, this year the Company implemented well-being solutions including a speaker series on resilience, a manager toolkit, and a “Be You, Be Real, Be Well” campaign.
+Added: In addition, the Company implemented zDay, a paid, company-wide day off for all eligible Zebra employees, and Focus Fridays to encourage meeting-free time on Friday afternoons.
+Added: As recognition of the Company’s strong culture and commitment to its employees, the Company ranked #42 on Newsweek’s list of America’s 100 Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators, #79 on Forbes’ list of America’s 500 Best Midsize Employers and was Great Place to Work-Certified™ in 2022.
As of December 31, 2022, the Company had approximately 10,500 employees globally, with a majority in sales and technical roles.
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Talent Development
−Removed: We are a Company built on great minds, with unique points of view that come together to build something remarkable.
+Added: We are a Company built on a community of changemakers, innovators, and doers who come together to deliver a performance edge to the front line of business.
We believe that empowered team members enable us to advance our strategic priorities.
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Inclusion and Diversity
−Removed: We are fostering a diverse workforce where employees are encouraged to bring their best selves to work, and where all are seen, heard, valued, and respected.
−Removed: We believe a diverse workforce and inclusive culture fosters innovation at the Company.
−Removed: We believe that to realize our inclusion and diversity vision, all employees should be engaged in promoting and actively driving inclusion and diversity.
−Removed: In 2020, we expanded our Inclusion & Diversity program, after formalizing the program in 2018, and launched our Inclusion & Diversity Advisory Council, comprised of Executive Leadership Team members and others from across the organization to oversee our strategy and champion our efforts.
−Removed: In 2021, we continued to expand our inclusion and diversity efforts by launching our Inclusion Champions program, which is comprised of employees who help to support key inclusion and diversity objectives and act as role models for inclusive behaviors.
−Removed: We also introduced formal inclusion and diversity goals for all people leaders and strongly encouraged all employees to create inclusion and diversity goals.
−Removed: The Company is also fostering inclusion and diversity through the following mechanisms:
−Removed: • Inclusion Networks:
−Removed: We have a number of employee-led inclusion groups including the Women’s Inclusion Network (WIN), the LGBTQ+ group called ZEAL (Zebra Equality Alliance), the Veterans group called VETZ, the Hispanic Inclusion Network called UNIDOZ, Zebras of African Descent (ZAD), a group advocating for inclusion and
−Removed: accessibility for people of all abilities called ZoAA (Zebras of All Abilities), Asians and Allies (A2Z), and EDGE (Empowering Dynamic Generational Employees) which is geared towards our Millennial and Gen Z early career professionals.
−Removed: Each group is sponsored by one or more members of our Executive Leadership Team.
−Removed: We have collaborated with some of our inclusion groups to offer structured mentorship programs to focus on developing diverse talent.
−Removed: • Imbedding Inclusive Behaviors :
−Removed: We provide a variety of training including unconscious bias awareness for all employees, interviewing bias awareness training for hiring managers, and a mandatory Inclusive Leadership workshop for all people leaders.
−Removed: Additionally, our Inclusion Networks host a wide variety of events focused on increasing cultural competency.
−Removed: In 2021, we also launched additional diversity and inclusion learning tools and resources, including discussion forums and on-demand learning geared specifically on allyship.
−Removed: • External Outreach :
−Removed: The Company has set aspirational program goals, striving to increase the representation of women and ethnic racial minority groups across the entire organization, including in leadership roles (director level and above).
−Removed: To support these goals, we create a diverse slate of candidates wherever possible, with additional emphasis on our director level roles and above.
−Removed: We have established talent acquisition partnerships with organizations such as Catalyst, Society of Women Engineers (SWE), National Society of Black Engineers (NSBE), Disability IN, Hispanic Alliance for Career Enhancement (HACE), Hiring our Heroes (HOH), Out in STEM (oSTEM), as well as Historically Black Colleges and Universities to enhance our recruitment efforts and deepen our partnerships with diverse talent.
+Added: We are committed to leveraging a diverse workforce where employees can bring their best selves to work, to being an inclusive workplace where all employees are seen, heard, valued, and respected, and to being a recognized leader in the marketplace that values the diversity of its’ employees, customers, partners and suppliers.
+Added: We have continued to expand our Inclusion & Diversity program, formalized in 2018, through the launch of our Inclusion & Diversity Advisory Council in 2020, the launch of our Inclusion Champions program in 2021, and the formalization of an internal I&D goals framework in 2022.
+Added: This expansion has been enabled through our continued focus on a culture of inclusion (leveraged through our inclusion networks), embedding I&D as a component of a career at Zebra (including expanding the hiring, retention & career development of diverse talent with the support of our external outreach partnerships) and setting the foundations for wider outreach in the community (building multiple pathways for access to employment at Zebra), as well as deepening relationships with our customers through a shared vision to advance I&D.
+Added: Our inclusion networks are employee-driven, executive sponsored communities which foster a more inclusive workplace by bringing together employees from across the business to empower, support and learn from each other.
+Added: The inclusion networks promote collaboration and host productive dialogue to help all Zebras understand the unique needs of our diverse employee populations.
+Added: Currently at Zebra, we have eight inclusion networks:
+Added: Women’s Inclusion Network (WIN), Zebra Equality Alliance (ZEAL), Zebra Veteran’s Inclusion Network (VETZ), Zebras of African Descent (ZAD), Zebra Hispanic/Latinx Inclusion Network (UNIDOZ), Zebras of All Abilities (ZoAA) and Zebra’s Early Career Inclusion Network (EDGE).
+Added: In 2022, we launched The Green Herd employee network to support grassroots sustainability efforts, inspire a conservation mindset at each Zebra site, and support and develop focus areas for active employee engagement across the globe.
+Added: We have established talent acquisition partnerships with organizations such as Society of Women Engineers (SWE), National Society of Black Engineers (NSBE), Disability:IN, Hispanic Alliance for Career Enhancement (HACE), Hiring our Heroes (HOH), Out in STEM (oSTEM), as well as Hispanic Serving Institutions to enhance our recruitment efforts and deepen our partnerships with diverse talent.
+Added: In addition to external outreach, we provide a variety of training including unconscious bias awareness for all employees, interviewing bias awareness training for hiring managers, and a mandatory Inclusive Leadership workshop for all people leaders.
+Added: There are additional diversity and inclusion learning tools and resources available for all Zebras, including discussion forums and on-demand learning geared specifically on allyship focusing on the development of our diverse talent.
+Added: Additionally, we have launched employee development programs with external coaching, partnered with CEO Action’s Executive Level Mentoring Initiative.
+Added: We focus on how the Company deepens the impact that we have on the local communities we serve through aligned philanthropic activity, as well as increasing access for learning and employment opportunities within our communities.
+Added: The Company values the opportunity to engage on the journey of advancing a culture of Inclusion & Diversity in collaboration with our customers and partners together, recognizing that we may share many similar opportunities and challenges.
+Added: Our inclusion networks have started collaborating with employee resource groups at external customers and partners to share best practices and innovate on initiatives to foster inclusive cultures, as well as hosting joint events to raise overall awareness and education.
Regulatory Matters
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.