Item 1A. Risk Factors
ITEM
1A. RISK FACTORS
Our
business is subject to many risks and uncertainties, which may affect our future financial performance. If any of the events or circumstances
described below occur, our business and financial performance could be adversely affected, our actual results could differ materially
from our expectations, and the price of our stock could decline. The risks and uncertainties discussed below are not the only ones we
face. There may be additional risks and uncertainties not currently known to us or that we currently do not believe are material that
may adversely affect our business and financial performance. You should carefully consider the risks described below, together with all
other information included in this report including our financial statements and related notes, before making an investment decision.
The statements contained in this report that are not historic facts are forward-looking statements that are subject to risks and uncertainties
that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. If any of the
following risks actually occurs, our business, financial condition or results of operations could be harmed. In that case, the trading
price of our common stock could decline, and investors in our securities may lose all or part of their investment.
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Risks
Related to Our Business
Our
business, results of operations and financial condition may be adversely impacted by the continued global COVID-19 pandemic.
A
significant outbreak, epidemic or pandemic of contagious diseases in any geographic area in which we operate or plan to operate could
result in a health crisis adversely affecting the economies, financial markets and overall demand for our products. In addition, any
preventative or protective actions that governments implement or that we take in response to a health crisis, such as travel restrictions,
quarantines, or site closures, may interfere with the ability of our employees, suppliers and customers to perform their responsibilities.
Such results could have a material adverse effect on our business.
The
continued global COVID-19 pandemic has created significant volatility, uncertainty and economic disruption. To date, this pandemic has
affected nearly all regions around the world. In the United States, businesses as well as federal, state and local governments implemented
significant actions to mitigate this public health crisis. While we cannot predict the duration or scope of the COVID-19 pandemic, it
may negatively impact our business and such impact could be material to our financial results, condition and outlook related to:
● disruption
to our operations or the operations of our suppliers, through the effects of business and
facilities closures, worker sickness and COVID-19 related inability to work, social, economic,
political or labor instability in affected areas, transportation delays, travel restrictions
and changes in operating procedures, including for additional cleaning and safety protocols;
● increased
volatility or significant disruption of global financial markets due in part to the COVID-19
pandemic, which could have a negative impact on our ability to access capital markets and
other funding sources, on acceptable terms or at all and impede our ability to comply with
debt covenants; and
● the
further spread of COVID-19, and the requirements to take action to mitigate the spread of
the pandemic (e.g., vaccination requirements that have been and continue to be taken in response
to the pandemic and enhanced health and hygiene requirements or social distancing or other
measures), will impact our ability to carry out our business as usual and may materially
adversely impact global economic conditions, our business, results of operations, cash flows
and financial condition.
To
the extent the COVID-19 pandemic or a similar public health threat has an impact on our business, it is likely to also have the effect
of heightening many of the other risks described in this “ Risk Factors ” section.
There
is substantial doubt of our ability to continue as a going concern.
We
have incurred net losses since our inception. In the twelve months ended December 31, 2022 and 2021, we incurred operating losses of
$12,773,715 and $7,561,731, respectively. As at December 31, 2022, the Company has working capital of $15,870,377 and an accumulated
deficit of $33,384,219. In their audit report for the fiscal year ended December 31, 2022 included in this report, our auditors have
expressed their consent as to our ability to continue as a going concern. Our ability to continue as a going concern is dependent upon
our ability to generate cash flows from operations and obtain financing. We intend to continue funding our operations through equity
and debt financing arrangements, which may be insufficient to fund our capital expenditures, working capital and other cash requirements
in the long term. There can be no assurance that the steps management is taking will be successful.
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We
are a growth stage company with a history of losses and expect to incur significant expenses and continuing losses for the foreseeable
future.
We
have incurred net losses since our inception. In the twelve months ended December 31, 2022 and 2021, we incurred operating losses of
$12,773,715 and $7,561,731, respectively, and as of December 31, 2022, we had an accumulated deficit of $33,384,219. We believe that
we will continue to incur operating and net losses in the future while we grow and reach company milestones, including bringing our TC3
tonneau cover as well as SOLIS and COR products to market, though these milestones may occur later than we expect or not at all. We do
not expect to be profitable for the foreseeable future as we invest in our business, build capacity and ramp up operations, and we cannot
assure you that we will ever achieve or be able to maintain profitability in the future. Even if we are able to successfully develop
our products and attract customers, there can be no assurance that we will be financially successful. For example, as we expand our product
portfolio, and expand internationally, we will need to manage costs effectively to sell those products at our expected margins. Failure
to become profitable would materially and adversely affect the value of your investment. If we are ever to achieve profitability, it
will be dependent upon the successful development and commercial introduction and acceptance of our consumer products, and our services,
which may not occur.
We
have only sold tonneau covers, the market size of which is limited. Our long-term results depend upon our ability to successfully introduce
and market new products, which may expose us to new and increased challenges and risks.
To
date, we have only sold tonneau covers, the market size of which is limited. Our growth strategy depends, in part, on our ability to
successfully introduce and market new products, such as our SOLIS and COR, as well as develop new products. As we introduce new products
or refine, improve or upgrade versions of existing products, we cannot predict the level of market acceptance or the amount of market
share these products will achieve, if any. We cannot assure you that we will not experience material delays in the introduction of new
products and services in the future. Consistent with our strategy of offering new products and product refinements, we expect to continue
to use a substantial amount of capital for product refinement, research and development, and sales and marketing, of which may not provide
a return on investment in the event we fail to bring potential products to market. We will need additional capital for product development
and refinement, and this capital may not be available on terms favorable to us, if at all, which could adversely affect our business,
prospects, financial condition, results of operations, and cash flows. If we are unable to successfully introduce, integrate, and market
new products and services, our business, prospects, financial condition, results of operations, and cash flows may be materially and
adversely affected.
We
may not succeed in establishing, maintaining and strengthening our brand, which would materially and adversely affect customer acceptance
of our products and our business, prospects, financial condition, results of operations and cash flows.
Our
business and prospects heavily depend on our ability to develop, maintain and strengthen the Worksport and Terravis brands. If we are
not able to establish, maintain and strengthen our brands, we may lose the opportunity to build a critical mass of customers. Our ability
to develop, maintain and strengthen our brands will depend heavily on our ability to provide high quality products and engage with our
customers as intended, as well as the success of our customer development and marketing efforts. The automobile accessory and parts industry
is intensely competitive, and we may not be successful in building, maintaining and strengthening either or both the Worksport and Terravis
brands. Many of our current and potential competitors have greater name recognition, broader customer relationships and substantially
greater marketing resources than we do. If we do not develop and maintain a strong brand for either or both of our Worksport or Terravis
brands, our business, prospects, financial condition, results of operations and cash flows could be materially and adversely impacted.
In
addition, we could be subject to adverse publicity. In particular, given the popularity of social media, any negative publicity, whether
true or not, could quickly proliferate and harm consumer perceptions and confidence in our brands. In addition, from time to time, our
products may be evaluated and reviewed by third parties. Any negative reviews or reviews which compare us unfavorably to competitors
could adversely affect consumer perception about our products.
The
US Central Bank has provided forward looking guidance of high interest rates for the near future.
We
may need to invest in additional machinery, equipment and land if demand for our products is higher than anticipated or if we secure
a supplier deal with a major original equipment manufacturer (OEM). With high interest rates, it will be less financially attractive
to finance such purchases, which may lead to an otherwise higher burn rate. Further, rising interest rates increase the amount that we
must pay for our mortgage on our West Seneca, New York property. At the same time, it lowers the attractiveness of refinancing, despite
the fact that our anticipated positive future cash flows would allow us to seek financing from a broader selection of lenders.
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Continued
uncertain economic conditions, including inflation and the risk of a global recession could impair our ability to forecast and may harm
our business, operating results, including our revenue growth and profitability, financial condition and cash flows.
The
U.S. economy is experiencing the highest rates of inflation since the 1980s. Historically, we have not experienced significant inflation
risk in our business. However, our ability to raise our product prices depends on market conditions, and there may be periods during
which we are unable to fully recover increases in our costs. In addition, the global economy suffers from slowing growth and rising interest
rates, and many economists believe that a global recession may begin in the near future. If the global economy slows, our business would
likely be adversely affected.
Also,
a recession may result in job loss and lower discretionary funds among potential customers, lowering demand for automotive aftermarket
accessories. Part of our consumer base for SOLIS includes workers, particularly those in manufacturing and construction environments,
who may have lower job security in the event of a recession and, thus, have lower demand for the SOLIS. Commercial real estate values
may also decrease, which would lower the value of our production facility in West Seneca, New York.
The
US is in a state of low unemployment, and many companies that provide wage-based jobs are having trouble filling open positions.
We
need to fill certain positions that do not require specialized knowledge or experience, and we will need to offer competitive pay and
benefits in order to attract people as we compete with other local businesses for employment. Competing with local businesses may delay
hiring time as well as production timelines. Offering more competitive compensation packages also damages our profits and sets forward
looking compensation expectations.
As
the international supply chain still recovers from the COVID-19 pandemic and as the international supply chain faces future uncertainty
in the wake of global economic uncertainty, equipment and services that were not long ago less expensive may stay at high prices or become
more expensive.
Industrial
machinery such as forklifts are less available than they used to be a few years ago due to lingering supply chain shortages. Lower availability
for necessary industrial machinery may increase the amount of money that we must spend for said machinery as well as result in delays
in our domestic manufacturing. Further disruptions to the supply chain may also increase prices for necessary services such as international
shipping for component purchasing as well as shipping of finished goods from China.
We
have demonstrated historical success in less capital-intensive manufacturing in China, but we have not demonstrated success in domestic,
highly capital-intensive manufacturing.
In
addition to beginning a new manufacturing process, we must continuously improve our manufacturing processes in order to lower costs.
We are partially reliant on third parties to assist us in properly establishing such processes and improving them due to a lack of in-house,
capital-intensive domestic manufacturing experience. Lack of experience may create delays in production, cost inefficiencies in expansions
of production and difficulty identifying process improvements.
We
may not be able to accurately estimate the demand for our tonneau covers, which could result in inefficiencies in our production and
hinder our ability to generate revenue.
If
we fail to accurately predict our manufacturing requirements, we will incur the risk of having to pay for production capacities that
we reserved but will not be able to use or that we will not be able to secure sufficient additional production capacities at reasonable
costs in case product demand exceeds expectations. A single contract with an OEM, private label or key distributor can significantly
increase demand for our products, requiring investments in expanded operational capacity including personnel, equipment and potentially
facilities.
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Our
future growth may be limited.
Our
ability to achieve our expansion objectives and to manage our growth effectively depends upon a variety of factors, including our ability
to internally develop products, to attract and retain skilled employees, to successfully position and market our products, to protect
our existing intellectual property, to capitalize on the potential opportunities we are pursuing with third parties, and sufficient funding.
To accommodate growth and compete effectively, we will need working capital to maintain adequate inventory levels, develop additional
procedures and controls and increase, train, motivate and manage our work force. There is no assurance that our personnel, systems, procedures
and controls will be adequate to support our potential future operations. There is no assurance that we will generate revenues from our
prospective sales partners and be able to capitalize on additional third party manufacturers.
We
rely on a sole supplier for our production which may hinder our ability to grow.
We
purchase all of our finished goods from one supplier source in China. We have no written agreement with this supplier. We carry significant
strategic inventories of these materials to reduce the risk associated with this concentration of suppliers. Strategic inventories are
managed based on demand. To date, we have been able to obtain adequate supplies of the materials used in the production of our products
in a timely manner from existing sources. Although we intend to manufacture our products in the near future, the loss of this sole supplier
or a delay in shipments could have a material adverse effect on our business.
We
rely on a small number of customers for the majority of our sales.
The
loss of any significant customer could have an adverse effect on our business. A customer is considered to be significant if they account
for greater than 10% of our annual sales. For the year ended December 31, 2022, two customers made up approximately 50% (38% and 12%
individually) of revenue. For the year ended December 31, 2021, three customers made up approximately 77% (33%, 29%, and 15% individually)
of revenue. The loss of any of these key customers could have an adverse effect on our business.
We
will need additional financing in order to grow our business.
From
time to time, in order to expand operations to meet customer demand, we will need to incur additional capital expenditures. These capital
expenditures are intended to be funded from third party sources, including the incurring of debt and/or the sale of additional equity
securities. In addition to requiring additional financing to fund capital expenditures, we may require additional financing to fund working
capital, research and development, sales and marketing, general and administrative expenditures and operating losses. The incurrence
of debt creates additional financial leverage and therefore an increase in the financial risk of our operations. The sale of additional
equity securities will be dilutive to the interests of current equity holders. In addition, there can be no assurance that such additional
financing, whether debt or equity, will be available to us or that it will be available on acceptable commercial terms. Any inability
to secure such additional financing on appropriate terms could have a materially adverse impact on our business, financial condition
and operating results.
We
rely on key personnel, especially Steven Rossi, our Chief Executive Officer, President and Chairman of the Board.
Our
success also will depend in large part on the continued service of our key operational and management personnel, including executive
staff, research and development, engineering, marketing and sales staff. Most specifically, this includes Steven Rossi, our President
and Chief Executive Officer, who oversees the implementation of new products, key customer acquisition and retention, and our overall
management and future growth. Any failure on our part to hire, train and retain a sufficient number of qualified professionals could
impair our business.
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We
depend on intellectual property rights that may be infringed upon or infringe upon the intellectual property rights of others.
Our
success depends to a significant degree upon our ability to develop, maintain and protect proprietary products and technologies. As of
December 31, 2022, we own nine patents (including eight in the U.S. and one in Canada) and twenty-seven pending patent applications.
However, patents provide only limited protection of our intellectual property. The assertion of patent protection involves complex legal
and factual determinations and is therefore uncertain and potentially expensive. We cannot provide assurance that patents will be granted
with respect to our pending patent applications, that the scope of any patents we might obtain will be sufficiently broad to offer meaningful
protection, or that we will develop additional proprietary products that are patentable. In fact, any patents which might issue from
our patent applications pending with the United States Patent and Trademark Office could be successfully challenged, invalidated or circumvented.
This could result in our pending patent rights failing to create an effective competitive barrier. Losing a significant patent or failing
to get a patent issued from a pending patent application we consider significant could have a material adverse effect on our business.
We
may not be able to protect our intellectual property rights throughout the world, which could negatively impact our business.
Filing,
prosecuting and defending patents covering our current and future product candidates and technology platforms in all countries throughout
the world would be prohibitively expensive. Competitors may use our technologies in jurisdictions where we have not obtained patent protection
to develop their own products and, further, may export otherwise infringing products to territories where we may obtain patent protection
but where patent enforcement is not as strong as that in the United States. These products may compete with our products in jurisdictions
where we do not have any issued or licensed patents, and any future patent claims or other intellectual property rights may not be effective
or sufficient to prevent them from so competing.
Many
companies have encountered significant problems in protecting and defending intellectual property rights in foreign jurisdictions. The
legal systems of certain countries, particularly certain developing countries, do not favor the enforcement of patents, trade secrets
and other intellectual property protection which could make it difficult for us to stop the infringement of our patents or marketing
of competing products in violation of our intellectual property and proprietary rights generally. Proceedings to enforce our intellectual
property and proprietary rights in foreign jurisdictions could result in substantial costs and divert our efforts and attention from
other aspects of our business, could put our patents at risk of being invalidated or interpreted narrowly, could put our patent applications
at risk of not issuing, and could provoke third parties to assert claims against us. We may not prevail in any lawsuits that we initiate,
and the damages or other remedies awarded, if any, may not be commercially meaningful. Accordingly, our efforts to enforce our intellectual
property and proprietary rights around the world may be inadequate to obtain a significant commercial advantage from the intellectual
property that we develop or license.
Many
countries have compulsory licensing laws under which a patent owner may be compelled to grant licenses to third parties. In addition,
many countries limit the enforceability of patents against government agencies or government contractors. In these countries, the patent
owner may have limited remedies, which could materially diminish the value of such patent. If we or any of our licensors are forced to
grant a license to third parties with respect to any patents relevant to our business, our competitive position may be impaired, and
our business, financial condition, results of operations and prospects may be adversely affected.
Our
patents might not protect our technology from competitors, in which case we may not have any exclusionary advantage over competitors
in selling any products that we may develop.
Our
commercial success will depend in part on our ability to obtain additional patents and protect our existing patent position, as well
as our ability to maintain adequate intellectual property protection for our technologies, product candidates, and any future products
in the United States and other countries. If we do not adequately protect our technology, product candidates and future products, competitors
may be able to use or practice them and erode or negate any competitive advantage we may have, which could harm our business and ability
to achieve profitability. The laws of some foreign countries do not protect our proprietary rights to the same extent or in the same
manner as U.S. laws, and we may encounter significant problems in protecting and defending our proprietary rights in these countries.
We will be able to protect our proprietary rights from unauthorized use by third parties only to the extent that our proprietary technologies,
product candidates and any future products are covered by valid and enforceable patents or are effectively maintained as trade secrets.
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Certain
aspects of our technologies are protected by the U.S. and Canadian patents and Patent Cooperation Treaty filings. In addition, we have
a number of new patent applications pending. There is no assurance that the applications still pending or which may be filed in the future
will result in the issuance of any patents. Furthermore, there is no assurance as to the breadth and degree of protection any issued
patents might afford us. Disputes may arise between us and others as to the scope and validity of these or other patents. Any defense
of the patents could prove costly and time-consuming, and there can be no assurance that we will be in a position, or deem it advisable,
to carry on such a defense. A suit for patent infringement could result in increasing costs as well as delaying or halting development.
Other private and public concerns, including universities, may have filed applications for, may have been issued, or may obtain additional
patents and other proprietary rights to technology potentially useful or necessary to us. We are not currently aware of any such patents,
but the scope and validity of such patents, if any, and the cost and availability of such rights are impossible to predict.
Any
trademarks we may obtain may be infringed or successfully challenged, resulting in harm to our business.
We
expect to rely on trademarks as one means to distinguish any of our products that are approved for marketing from the products of our
competitors. Once we select trademarks and apply to register them, our trademark applications may not be approved. Third parties may
oppose our trademark applications or otherwise challenge our use of the trademarks. In the event that our trademarks are successfully
challenged, we could be forced to rebrand our products, which could result in a loss of brand recognition and could require us to devote
resources to advertising and marketing new brands. Our competitors may infringe our trademarks, and we may not have adequate resources
to enforce our trademarks.
Much
of our intellectual property is protected as trade secrets or confidential know-how, not as a patent.
We
consider proprietary trade secrets to be important to our business. This type of information must be protected diligently by us to protect
its disclosure to competitors, since legal protections after disclosure may be minimal or non-existent. Accordingly, much of the value
of this intellectual property is dependent upon our ability to keep our trade secrets.
To
protect this type of information against disclosure or appropriation by competitors, our policy is to require our employees, consultants,
contractors and advisors to enter into confidentiality agreements with us. However, current or former employees, consultants, contractors
and advisers may unintentionally or willfully disclose our confidential information to competitors, and confidentiality agreements may
not provide an adequate remedy in the event of unauthorized disclosure of confidential information. Enforcing a claim that a third party
obtained illegally, and is using, trade secrets is expensive, time-consuming and unpredictable. The enforceability of confidentiality
agreements may vary from jurisdiction to jurisdiction.
Failure
to obtain or maintain trade secret protection could adversely affect our competitive position. Moreover, our competitors may independently
develop substantially equivalent proprietary information and may even apply for patent protection in respect of the same. If successful
in obtaining such patent protection, our competitors could limit our use of such trade secrets.
We
may be subject to claims challenging the inventorship or ownership of our patents and other intellectual property.
We
may also be subject to claims that former employees, suppliers, collaborators or other third parties have an ownership interest in our
patents or other intellectual property. We may be subject to ownership disputes in the future arising, for example, from conflicting
obligations of suppliers, consultants or others who are involved in developing our products. Litigation may be necessary to defend against
these and other claims challenging inventorship or ownership. If we fail in defending any such claims, in addition to paying monetary
damages, we may lose valuable intellectual property rights, such as exclusive ownership of, or right to use, valuable intellectual property.
Such an outcome could have a material adverse effect on our business. Even if we are successful in defending against such claims, litigation
could result in substantial costs and be a distraction to management and employees.
Intellectual
property rights do not necessarily address all potential threats to our business.
The
degree of future protection afforded by our intellectual property rights is uncertain because intellectual property rights have limitations
and may not adequately protect our business. The following examples are illustrative:
● others
may be able to develop technologies that are similar to our technology platforms but that
are not covered by the claims of any patents, should they issue, that we own or license;
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● we
or our licensors might not have been the first to make the inventions covered by the issued
patents or pending patent applications that we own or license;
● we
or our licensors might not have been the first to file patent applications covering certain
aspects of our inventions;
● others
may independently develop similar or alternative technologies or duplicate any of our technologies
without infringing our intellectual property rights;
● it
is possible that our pending patent applications will not lead to issued patents;
● issued
patents that we own or license may not provide us with any competitive advantages, or may
be held invalid or unenforceable as a result of legal challenges;
● our
competitors might conduct research and development activities in the United States and other
countries that provide a safe harbor from patent infringement claims for certain research
and development activities, as well as in countries where we do not have patent rights, and
then use the information learned from such activities to develop competitive products for
sale in our major commercial markets;
● we
may not develop additional proprietary technologies that are patentable; and
● the
patents of others may have an adverse effect on our business.
We
may need to defend ourselves against patent or trademark infringement claims, which may be time-consuming and cause us to incur substantial
costs.
Companies,
organizations or individuals, including our competitors, may own or obtain patents, trademarks or other proprietary rights that would
prevent or limit our ability to make, use, develop or sell our products or components, which could make it more difficult for us to operate
our business. The automotive aftermarket has been characterized by significant litigation and other proceedings regarding patents, patent
applications and other intellectual property rights. The situations in which we may become parties to such litigation or proceedings
may include:
● litigation
or other proceedings we may initiate against third parties to enforce our patent rights or
other intellectual property rights;
● litigation
or other proceedings we or our licensee(s) may initiate against third parties seeking to
invalidate the patents held by such third parties or to obtain a judgment that our products
do not infringe such third parties’ patents; and
● litigation
or other proceedings third parties may initiate against us to seek to invalidate our patents.
If
third parties initiate litigation claiming that our products infringe their patent or other intellectual property rights, we will need
to defend against such proceedings.
The
costs of resolving any patent litigation or other intellectual property proceeding, even if resolved in our favor, could be substantial.
Many of our potential competitors will be able to sustain the cost of such litigation and proceedings more effectively than we can because
of their substantially greater resources. In some instances, competitors may proceed with litigation or other proceedings pertaining
to infringement of their intellectual property as a means to hinder or devaluate the target defendant company, with no intention of the
matter being resolved in their favor. Uncertainties resulting from the initiation and continuation of patent litigation or other intellectual
property proceedings could have a material adverse effect on our ability to compete in the marketplace. Patent litigation and other intellectual
property proceedings may also consume significant management time and costs. Substantial additional costs may be evident in the event
that litigation or other proceedings were initiated against us because we would have to seek legal defense or counsel in the province
(Canada) or state (U.S.) where the litigation or legal proceedings were filed. Failure to adequately protect our intellectual property
rights could result in our competitors offering similar products, potentially resulting in the loss of some of our competitive advantage,
and a decrease in our revenue which would adversely affect our business, prospects, financial condition and operating results.
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Confidentiality
agreements with employees and others may not adequately prevent the disclosure of trade secrets and other proprietary information.
In
order to protect our proprietary technology and processes, we also rely in part on confidentiality agreements with our employees, consultants,
outsourced manufacturers and other advisors. These agreements may not effectively prevent the disclosure of confidential information
and may not provide an adequate remedy in the event of unauthorized disclosure of confidential information. In addition, others may independently
discover trade secrets and proprietary information. Costly and time-consuming litigation could be necessary to enforce and determine
the scope of our proprietary rights, and failure to obtain or maintain trade secret protection could adversely affect our competitive
business position.
There
are risks associated with outsourced production that may result in a decrease in our profit.
The
possibility of delivery delays, product defects and other production-side risks stemming from our use of outsourced manufacturers cannot
be eliminated. In particular, inadequate production capacity among outsourced manufacturers could result in us being unable to supply
enough product amid periods of high product demand, the opportunity costs of which could be substantial.
We
may not be successful in our potential business combinations.
We
may, in the future, pursue acquisitions of other complementary businesses and technology licensing arrangements. We have been approached
by competitors to license one or more of our tonneau cover products. We may also pursue strategic alliances and joint ventures that leverage
another company’s core products and industry experience to expand our product offerings and geographic presence. We have limited
experience with respect to acquiring other companies and limited experience with respect to forming collaborations, strategic alliances
and joint ventures. If we were to make any acquisitions, we may not be able to integrate these acquisitions successfully into our existing
business and could assume unknown or contingent liabilities. Integrating an acquired company also may require management resources that
otherwise would be available for the ongoing development of our existing business.
We
have competition for our market share which could harm our sales.
We
participate in the automotive aftermarket equipment industry which is highly competitive for a relatively limited customer base. Companies
that compete in this market are Truck Hero Group, Tonno Pro and Rugged Liner. Our current competitors are significantly better funded
and have longer operating histories than we do.
In
addition, some of our competitors sell their products at prices lower than ours, and we compete primarily on the basis of product quality,
features, value, service, and customer relationships. Our competitive success also depends on our ability to maintain a strong brand
and the belief that customers will need our products and services to meet their growth requirements. Alternatively, in the case of generic
competition, competitors’ products may be of equal or better quality and sold at substantially lower prices than our products.
At times, competitors may also release a generic or re-branded version of a current and successful product at a substantially reduced
price in efforts to increase revenues or market share. As a result, if we fail to maintain our competitive position, this could have
a material adverse effect on our business, cash flow, results of operations, financial position and prospects.
We
may not have sufficient product liability insurance to cover potential damages.
The
existence of any defects, errors or failures in our products or the misuse of our products could also lead to product liability claims
or lawsuits against us. While we had insurance coverage of $2,000,000 for the year ended December 31, 2022, we have no assurance this
insurance will be adequate to protect us from all material judgments and expenses related to potential future claims or that these levels
of insurance will be available at economical prices, if at all. To that extent, product liability insurance is conditional and up for
further investigation. A successful product liability claim could result in substantial costs for us. Even if we are fully insured as
it relates to a claim, a claim could nevertheless diminish our brand and divert management’s attention and resources, which could
have a negative impact on our business, financial condition and results of operations.
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We
may produce products of inferior quality which would cause us to lose customers.
Although
we make an effort to ensure the quality of our light truck tonneau cover products, they could from time to time contain defects, anomalies
or malfunctions that are undetectable at the time of shipment. These defects, anomalies or malfunctions could be discovered after our
products are shipped to customers, resulting in the return or exchange of our products, customers’ claims for compensatory damages
or discontinuation of the use of our products, which could negatively impact our operating results. We do not presently have product
recall (or similar function) insurance that protects a company against broad-scale product manufacturing defects, engineering defects
and the costs related to a broad product recall such as shipping, replacement or repairs. Even if in place, there is no guarantee that
the full costs of any reimbursements or claims, lawsuits or litigation would be covered by such insurance.
Geopolitical
conditions, including direct or indirect acts of war or terrorism, could have an adverse effect on our operations and financial results.
Our
operations could be disrupted by geopolitical conditions, political and social instability, acts of war, terrorist activity or other
similar events. In February 2022, Russia initiated significant military action against Ukraine. In response, the U.S. and certain other
countries imposed significant sanctions and export controls against Russia, Belarus and certain individuals and entities connected to
Russian or Belarusian political, business, and financial organizations, and the U.S. and certain other countries could impose further
sanctions, trade restrictions, and other retaliatory actions should the conflict continue or worsen. It is not possible to predict the
broader consequences of the conflict, including related geopolitical tensions, and the measures and retaliatory actions taken by the
U.S. and other countries in respect thereof as well as any counter measures or retaliatory actions by Russia or Belarus in response,
including, for example, potential cyberattacks or the disruption of energy exports, is likely to cause regional instability, geopolitical
shifts, and could materially adversely affect global trade, currency exchange rates, regional economies and the global economy. The situation
remains uncertain, and while it is difficult to predict the impact of any of the foregoing, the conflict and actions taken in response
to the conflict could increase our costs, disrupt our supply chain, reduce our sales and earnings, impair our ability to raise additional
capital when needed on acceptable terms, if at all, or otherwise adversely affect our business, financial condition, and results of operations.
We
currently, and may in the future, have assets held at financial institutions that may exceed the insurance coverage offered by the Federal
Deposit Insurance Corporation, the loss of such assets would have a severe negative affect on our operations and liquidity.
We
may maintain our cash assets at certain financial institutions in the U.S. in amounts that may be in excess of the Federal Deposit Insurance
Corporation (“FDIC”) insurance limit of $250,000. In the event of a failure of any financial institutions where we maintain
our deposits or other assets, we may incur a loss to the extent such loss exceeds the FDIC insurance limitation, which could have a material
adverse effect upon our liquidity, financial condition and our results of operations.
Risks
Associated with Manufacturing in China
Evolving
U.S. trade regulations and policies with China may in the future have a material and adverse effect on our business, financial condition
and results of operations.
Our
products are sourced from China. Any restrictions or tariffs imposed on products that we or our suppliers import for sale in the United
States would adversely and directly impact our cost of goods sold. In addition, changes in U.S. trade regulations and policies could
have an adverse impact on trade relations between the United States and certain foreign countries, which could materially and adversely
affect our relationships with our international suppliers and reduce the supply of goods available to us. Further, we cannot predict
the extent to which the United States will adopt changes to existing trade regulations and policies, which creates uncertainties in planning
our sourcing strategies and forecasting our margins. If additional tariffs are imposed on our products, or other retaliatory trade measures
are taken, our costs could increase, and we may be required to raise our prices, which could materially and adversely affect our results.
22
There
are risks associated with outsourced production in China and their laws which may have a material adverse effect on our financial stability.
We
purchase all of our inventory from one supplier source in China. Changes in Chinese laws and regulations, or their interpretation, or
the imposition of confiscatory taxation or restrictions are matters over which we have no control. While the Chinese government has been
pursuing economic reform policies that encourage private economic activity and greater economic decentralization, there is no assurance
that the Chinese government will continue to pursue these policies, or that it will not significantly alter these policies from time
to time without notice.
For
example, the Chinese government has enacted some laws and regulations dealing with matters such as corporate organization and governance,
foreign investment, commerce, taxation and trade. However, their experience in implementing, interpreting and enforcing these laws and
regulations is limited and, in turn, our ability to enforce commercial claims or to resolve commercial disputes is unpredictable. If
our business ventures with Chinese manufacturers were unsuccessful, or other adverse circumstances arise from these transactions, we
face the risk that the parties to these ventures may seek ways to terminate the transactions. The resolution of these matters may be
subject to the exercise of considerable discretion by agencies of the Chinese government, and forces unrelated to the legal merits of
a particular matter or dispute may influence their determination.
Any
rights we may have to specific performance or to seek an injunction under Chinese law are severely limited, and, without a means of recourse
by virtue of the Chinese legal system, we may be unable to prevent these situations from occurring. The occurrence of any such events
could have a material adverse effect on our business, financial condition and results of operations in such guises as currency conversion,
imports and sources of supply, devaluations of currency or the nationalization or other expropriation of private enterprises.
In
that context, we may have to evaluate the feasibility of acquiring alternative or fallback manufacturing capabilities to support the
production of our existing and future tonneau cover products. Such development could adversely affect our cost structure inasmuch as
we would be required to support sales at an acceptable cost—and might have relatively limited time to so adapt. We have not manufactured
our own soft tonneau covers in the past—and are not expecting to do so in the foreseeable future. That is because developing these
technological capabilities and building or purchasing a facility will increase our expenses with no guarantee that we will be able to
recover our investment in our manufacturing capabilities.
We
engage in cross border sales transactions which present tax risks among other obstacles.
Cross
border sales transactions carry a risk of changes in import tax and/or duties related to the import and export of our product, which
can result in pricing changes, which will affect revenues and earnings. Cross border sales transactions carry other risks including,
but not limited to, changing regulations, wait times, customs inspection and lost or damaged product.
We
are subject to foreign currency risk which may adversely affect our net profit.
We
are subject to foreign exchange risk as we manufacture our products in China, market extensively in both Canadian and U.S. markets, employee
people residing in both the U.S. and Canada. Meanwhile, we report results of operations in U.S. Dollars (USD or US$). Since our Canadian
customers pay in Canadian Dollars, we are subject to gains and losses due to fluctuations in the USD relative to the Canadian Dollar.
While having our products manufactured in China, our manufacturers are paid in USD to better avoid the relatively greater fluctuation
of the Chinese Yuan (RMB). Any large fluctuations in the exchange between the RMB and USD may cause product costs to increase, therefore
affecting revenues and profits, potentially adversely.
23
Risks
Related to the Ownership of Our Securities
We
have a large number of authorized but unissued shares of our common stock which will dilute your ownership position when issued.
At
December 31, 2022, our authorized capital stock consists of 299,000,000 shares of common stock, of which approximately 281,840,624 remain
available for issuance, including shares of common stock issuable upon the exercise of outstanding warrants. Our management will continue
to have broad discretion to issue shares of our common stock in a range of transactions, including capital-raising transactions, mergers,
acquisitions and other transactions, without obtaining stockholder approval, unless stockholder approval is required under law or the
rules of Nasdaq or any other trading market on which our common stock may be listed. If our management determines it be appropriate to
issue shares of our common stock from the large pool of authorized but unissued shares for any purpose in the future and is not required
to obtain stockholder approval, your ownership position would be diluted without your further ability to vote on that transaction.
Our
common stock or warrants may be affected by limited trading volume and price fluctuations, which could adversely impact the value of
our common stock or warrants.
Our
common stock has experienced, and is likely to experience in the future, significant price and volume fluctuations, which could adversely
affect the market prices of our common stock or warrants without regard to our operating performance. In addition, we believe that factors
such as quarterly fluctuations in our financial results and changes in the overall economy or the condition of the financial markets
could cause the market prices of our common stock and warrants to fluctuate substantially. These fluctuations may also cause short sellers
to periodically enter the market in the belief that we will have poor results in the future. We cannot predict the actions of market
participants and, therefore, can offer no assurances that the market for our common stock and warrants will be stable or appreciate over
time.
We
currently do not intend to declare dividends on our common stock in the foreseeable future and, as a result, your returns on your investment
may depend solely on the appreciation of our common stock.
We
currently do not expect to declare any dividends on our common stock in the foreseeable future. Instead, we anticipate that all of our
earnings in the foreseeable future will be used to provide working capital, to support our operations and to finance the growth and development
of our business. Any determination to declare or pay dividends in the future will be at the discretion of our Board, subject to applicable
laws and dependent upon a number of factors, including our earnings, capital requirements and overall financial conditions. In addition,
terms of any future debt or preferred securities may further restrict our ability to pay dividends on our common stock. Accordingly,
your only opportunity to achieve a return on your investment in our common stock may be if the market price of our common stock appreciates
and you sell your shares at a profit. The market price for our common stock may never exceed, and may fall below, the price that you
pay for such common stock. See Part II, Item 5 “ Market for Registrant’s Common Equity, Related Stockholder Matters and
Issuer Purchases of Equity Securities – Dividend Policy .”
An
investment in our securities is speculative and there can be no assurance of any return on any such investment.
An
investment in our securities is speculative and there can be no assurance that investors will obtain any return on their investment.
Investors may be subject to substantial risks involved in an investment in the Company, including the risk of losing their entire investment.
24
We
may need, but be unable, to obtain additional funding on satisfactory terms, which could dilute our stockholders or impose burdensome
financial restrictions on our business.
We
have relied upon cash from financing activities and, in the future, we hope to rely on revenues generated from operations to fund the
cash requirements of our activities. However, there can be no assurance that we will be able to generate any significant cash from our
operating activities in the future. Future financing may not be available on a timely basis, in sufficient amounts or on terms acceptable
to us, if at all. Any debt financing or other financing of securities senior to the common stock will likely include financial and other
covenants that will restrict our flexibility. Any failure to comply with these covenants would have a material adverse effect on our
business, prospects, financial condition and results of operations because we could lose our existing sources of funding and our ability
to secure new sources of funding could be impaired.
Our
Chief Executive Officer and Chairman, Steven Rossi, has significant control over stockholder matters and the minority stockholder will
have little or no control over our affairs.
Steven
Rossi currently owns 100% of our outstanding Series A Preferred Stock which entitles him to 51% of the voting power of our outstanding
voting equity. Subject to any fiduciary duties owed to our other stockholders under Nevada law, Mr. Rossi is able to exercise significant
influence over matters requiring stockholder approval, including the election of directors and approval of significant corporate transactions,
and will have some control over our management and policies. Mr. Rossi may have interests that are different from yours. For example,
Mr. Rossi may support proposals and actions with which you may disagree. The concentration of ownership could delay or prevent a change
in control of our Company or otherwise discourage a potential acquirer from attempting to obtain control of our Company, which in turn
could reduce the price of our stock. In addition, Mr. Rossi could use his voting influence to maintain our existing management and directors
in office, delay or prevent changes in control of our Company, or support or reject other management and Board proposals that are subject
to stockholder approval, such as amendments to our employee stock plans and approvals of significant financing transactions.
We
have identified material weaknesses in our internal control over financial reporting. Failure to maintain effective internal controls
could cause our investors to lose confidence in us and adversely affect the market price of our common stock. If our internal controls
are not effective, we may not be able to accurately report our financial results or prevent fraud.
Section
404 of the Sarbanes-Oxley Act of 2002, or Section 404, requires that we maintain internal control over financial reporting that meets
applicable standards. We may err in the design or operation of our controls, and all internal control systems, no matter how well designed
and operated, can provide only reasonable assurance that the objectives of the control system are met. Because there are inherent limitations
in all control systems, there can be no assurance that all control issues have been or will be detected.
Included
elsewhere in this Annual Report on Form 10-K, we disclose that our management has assessed and identified several material weaknesses
in our internal and controls over financial reporting (“ICFR”) and concluded that our IFCR was not effective as of December
31, 2022. The material weaknesses included our failure to design written policies and procedures at a sufficient level of precision to
support the operating effectiveness of the controls to prevent and detect potential errors. We also did not maintain adequate documentation
to evidence the operating effectiveness of certain control activities. Lastly, we did not maintain appropriate access to certain systems
and did not maintain appropriate segregation of duties related to processes associated within those systems.
Although
we have taken several steps to remediate the material weaknesses in our IFCR and continue to do so, there can be no assurances given
that our actions will be effective. Any continued failure of our internal control over financial reporting could have a material adverse
effect on our stated results of operations and harm our reputation. If we are unable to implement these changes effectively or efficiently,
it could harm our operations, financial reporting or financial results and could result in an adverse opinion on internal controls from
our independent auditors. Furthermore, investor perceptions of our Company may suffer, and this could cause a decline in the market price
of our common stock.
Additionally,
the expenses incurred by public companies generally for reporting and corporate governance purposes have been increasing. These increased
costs will require us to divert a significant amount of money that we could otherwise use to develop our business. If we are unable to
satisfy our obligations as a public company, we could be subject to delisting of our common stock, fines, sanctions and other regulatory
action and potentially civil litigation.
25
New
laws, regulations, and standards relating to corporate governance and public disclosure may create uncertainty for public companies,
increase legal and financial compliance costs and make some activities more time consuming.
These
laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of specificity, and, as a result,
may evolve over time as new guidance is provided by the courts and other bodies. This could result in continuing uncertainty regarding
compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance practices. If our efforts to comply
with new laws, regulations, and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related
to their application and practice, regulatory authorities may initiate legal proceedings against us, and our business may be adversely
affected.
As
a “smaller reporting company” under applicable law, we are subject to lessened disclosure requirements, which could leave
our stockholders without information or rights available to stockholders of more mature companies.
For
as long as we remain a “smaller reporting company” as defined in Rule 12b-2 of the Exchange Act, we will elect to take advantage
of certain exemptions from various reporting requirements that are applicable to other public companies that are not “smaller reporting
companies” including, but not limited to:
● being
permitted to provide only two years of audited financial statements, in addition to any required
unaudited interim financial statements disclosure; and
● reduced
disclosure obligations regarding executive compensation in our periodic reports, proxy statements
and registration statements.
We
expect to take advantage of these reporting exemptions until we are no longer a “smaller reporting company.” Because of these
lessened regulatory requirements, our stockholders are not provided information or rights available to stockholders of more mature companies.
We cannot predict whether investors will find our common stock less attractive if we rely on these exemptions. If some investors find
our common stock less attractive as a result, there may be a less active trading market for our common stock, and our stock price may
be more volatile.
If
research analysts do not publish research about our business or if they issue unfavorable commentary or downgrade our common stock, our
stock price and trading volume could decline.
The
trading market for our securities may depend in part on the research and reports that research analysts publish about us and our business.
If we do not maintain adequate research coverage, or if any of the analysts who cover us downgrade our stock or publish inaccurate or
unfavorable research about our business, the price of our common stock and warrants could decline. If one or more of our research analysts
ceases to cover our business or fails to publish reports on us regularly, demand for our securities could decrease, which could cause
the price of our common stock and warrants or trading volume to decline.
Anti-takeover
provisions in our charter documents and Nevada law could discourage, delay or prevent a change of control of our Company and may affect
the trading price of our common stock.
We
are a Nevada corporation, and the anti-takeover provisions of the Nevada Control Shares Acquisition Act may discourage, delay or prevent
a change of control by limiting the voting rights of control shares acquired in a control share acquisition. In addition, our amended
and restated articles of incorporation, as amended (“Articles of Incorporation”), and amended and restated bylaws (“Bylaws”)
may discourage, delay or prevent a change in our management or control over us that stockholders may consider favorable. Among other
things, our Articles of Incorporation and Bylaws:
● authorize
the issuance of “blank check” preferred stock that could be issued by our Board
in response to a takeover attempt;
● provide
that vacancies on our Board, including newly created directorships, may be filled only by
a majority vote of directors then in office, except a vacancy occurring by reason of the
removal of a director without cause shall be filled by vote of the stockholders; and
● limit
who may call special meetings of stockholders.
26
These
provisions could have the effect of delaying or preventing a change of control, whether or not it is desired by, or beneficial to, our
stockholders.
ITEM
1B. UNRESOLVED STAFF COMMENTS
None.