Item 1. Financial Statements
Item 1. Financial Statements
WAYFAIR INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited)
June 30, December 31,
2025 2024
(in millions, except share and per share data)
Assets:
Current assets
Cash and cash equivalents $ 1,326 $ 1,316
Short-term investments 52 56
Accounts receivable, net 110 155
Inventories 89 76
Prepaid expenses and other current assets 233 274
Total current assets 1,810 1,877
Operating lease right-of-use assets 868 925
Property and equipment, net 540 603
Other non-current assets 60 54
Total assets $ 3,278 $ 3,459
Liabilities and Stockholders' Deficit:
Current liabilities
Accounts payable $ 1,140 $ 1,246
Other current liabilities 1,075 1,124
Total current liabilities 2,215 2,370
Long-term debt 2,884 2,882
Operating lease liabilities, net of current 869 929
Other non-current liabilities 29 33
Total liabilities 5,997 6,214
Commitments and contingencies (Note 5)
Stockholders’ deficit:
Convertible preferred stock, $ 0.001 par value per share: 10,000,000 shares authorized and none issued at June 30, 2025 and December 31, 2024
— —
Class A common stock, par value $ 0.001 per share, 500,000,000 shares authorized, 103,728,787 and 100,762,581 shares issued and outstanding at June 30, 2025 and December 31, 2024, respectively
— —
Class B common stock, par value $ 0.001 per share, 164,000,000 shares authorized, 24,658,295 shares issued and outstanding at June 30, 2025 and December 31, 2024
— —
Additional paid-in capital
1,921 1,751
Accumulated deficit ( 4,608 ) ( 4,510 )
Accumulated other comprehensive (loss) income ( 32 ) 4
Total stockholders' deficit ( 2,719 ) ( 2,755 )
Total liabilities and stockholders' deficit $ 3,278 $ 3,459
See notes to unaudited condensed consolidated financial statements.
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WAYFAIR INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
(in millions, except per share data)
Net revenue $ 3,273 $ 3,117 $ 6,003 $ 5,846
Cost of goods sold 2,289 2,176 4,182 4,086
Gross profit 984 941 1,821 1,760
Operating expenses:
Customer service and merchant fees 121 121 228 238
Advertising 372 365 716 689
Selling, operations, technology, general and administrative 465 489 894 1,023
Impairment and other related net charges — 1 23 1
Restructuring charges 9 — 65 79
Total operating expenses 967 976 1,926 2,030
Income (Loss) from operations 17 ( 35 ) ( 105 ) ( 270 )
Interest expense, net ( 29 ) ( 4 ) ( 52 ) ( 10 )
Other income (expense), net 23 ( 1 ) 33 ( 5 )
Gain on debt extinguishment 6 — 31 —
Income (Loss) before income taxes 17 ( 40 ) ( 93 ) ( 285 )
Provision for income taxes 2 2 5 5
Net income (loss) $ 15 $ ( 42 ) $ ( 98 ) $ ( 290 )
Earnings (Loss) per share:
Basic $ 0.11 $ ( 0.34 ) $ ( 0.77 ) $ ( 2.39 )
Diluted $ 0.11 $ ( 0.34 ) $ ( 0.77 ) $ ( 2.39 )
Weighted-average number of shares of common stock outstanding used in computing per share amounts:
Basic 128 122 127 121
Diluted 129 122 127 121
See notes to unaudited condensed consolidated financial statements
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WAYFAIR INC.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(Unaudited)
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
(in millions)
Net income (loss) $ 15 $ ( 42 ) $ ( 98 ) $ ( 290 )
Other comprehensive loss:
Foreign currency translation adjustments ( 25 ) 1 ( 36 ) 1
Comprehensive loss $ ( 10 ) $ ( 41 ) $ ( 134 ) $ ( 289 )
See notes to unaudited condensed consolidated financial statements.
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WAYFAIR INC.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT
(Unaudited)
Three Months Ended
Class A and Class B Common Stock
Shares Amount Additional
Paid-In
Capital Accumulated
Deficit Accumulated
Other
Comprehensive
(Loss) Income Total
Stockholders'
Deficit
(in millions)
Balance at March 31, 2024
120 $ — $ 1,446 $ ( 4,266 ) $ ( 5 ) $ ( 2,825 )
Net loss — — — ( 42 ) — ( 42 )
Other comprehensive income — — — — 1 1
Issuance of common stock upon vesting of RSUs 2 — — — — —
Equity-based compensation — — 103 — — 103
Unwind of capped calls — — 3 — — 3
Balance at June 30, 2024
122 $ — $ 1,552 $ ( 4,308 ) $ ( 4 ) $ ( 2,760 )
Balance at March 31, 2025
127 $ — $ 1,821 $ ( 4,623 ) $ ( 7 ) $ ( 2,809 )
Net income — — — 15 — 15
Other comprehensive loss — — — — ( 25 ) ( 25 )
Issuance of common stock upon vesting of RSUs 1 — — — — —
Shares withheld for employee taxes — — ( 9 ) — — ( 9 )
Equity-based compensation — — 109 — — 109
Balance at June 30, 2025
128 $ — $ 1,921 $ ( 4,608 ) $ ( 32 ) $ ( 2,719 )
See notes to unaudited condensed consolidated financial statements.
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WAYFAIR INC.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT
(Unaudited)
Six Months Ended
Class A and Class B Common Stock
Shares Amount Additional
Paid-In
Capital Accumulated
Deficit Accumulated
Other
Comprehensive
Loss Total
Stockholders'
Deficit
(in millions)
Balance at December 31, 2023
118 $ — $ 1,316 $ ( 4,018 ) $ ( 5 ) $ ( 2,707 )
Net loss — — — ( 290 ) — ( 290 )
Other comprehensive income — — — — 1 1
Issuance of common stock upon vesting of RSUs 4 — — — — —
Equity-based compensation — — 233 — — 233
Unwind of capped calls — — 3 — — 3
Balance at June 30, 2024
122 $ — $ 1,552 $ ( 4,308 ) $ ( 4 ) $ ( 2,760 )
Balance at December 31, 2024
125 $ — $ 1,751 $ ( 4,510 ) $ 4 $ ( 2,755 )
Net loss — — — ( 98 ) — ( 98 )
Other comprehensive loss — — — — ( 36 ) ( 36 )
Issuance of common stock upon vesting of RSUs 3 — — — — —
Shares withheld for employee taxes — — ( 9 ) — — ( 9 )
Equity-based compensation — — 179 — — 179
Balance at June 30, 2025
128 $ — $ 1,921 $ ( 4,608 ) $ ( 32 ) $ ( 2,719 )
See notes to unaudited condensed consolidated financial statements.
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WAYFAIR INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
Six Months Ended June 30,
2025 2024
(in millions)
Cash flows for operating activities:
Net loss $ ( 98 ) $ ( 290 )
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization 159 203
Equity-based compensation expense 164 214
Amortization of debt discount and issuance costs
5 5
Impairment and other related net charges 23 1
Gain on debt extinguishment ( 31 ) —
Other non-cash adjustments 32 ( 8 )
Changes in operating assets and liabilities:
Accounts receivable, net 49 ( 37 )
Inventories ( 11 ) ( 4 )
Prepaid expenses and other assets 21 11
Accounts payable and other liabilities ( 136 ) 11
Net cash provided by operating activities 177 106
Cash flows for investing activities:
Purchase of short- and long-term investments ( 55 ) ( 38 )
Sale and maturities of short- and long-term investments 58 27
Purchase of property and equipment ( 18 ) ( 36 )
Site and software development costs ( 68 ) ( 80 )
Net cash used in investing activities ( 83 ) ( 127 )
Cash flows from financing activities:
Proceeds from issuance of debt, net of issuance costs 691 —
Payments to extinguish debt ( 742 ) —
Payments of taxes related to net share settlement of equity awards
( 9 ) —
Other financing activities, net — 3
Net cash (used in) provided by financing activities ( 60 ) 3
Effect of exchange rate changes on cash, cash equivalents and restricted cash ( 28 ) —
Net increase (decrease) in cash, cash equivalents and restricted cash 6 ( 18 )
Cash, cash equivalents and restricted cash
Beginning of period
$ 1,320 $ 1,326
End of period
$ 1,326 $ 1,308
See notes to unaudited condensed consolidated financial statements
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WAYFAIR INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
Six Months Ended June 30,
2025 2024
(in millions)
Supplemental cash flow information:
Cash paid for interest on long-term debt $ 59 $ 31
Purchase of property and equipment included in accounts payable and other liabilities $ 17 $ 15
Reconciliation of cash, cash equivalents and restricted cash to condensed consolidated balance sheets
Cash and cash equivalents $ 1,326 $ 1,304
Restricted cash included within prepaid expenses and other current assets — 4
Total cash, cash equivalents and restricted cash $ 1,326 $ 1,308
See notes to unaudited condensed consolidated financial statements
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Wayfair Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
1. Summary of Significant Accounting Policies
Basis of Presentation
The accompanying unaudited condensed consolidated financial statements contained in this Quarterly Report on Form 10-Q are those of Wayfair Inc. and its wholly-owned subsidiaries. Unless the context indicates otherwise, “Wayfair,” “the Company" or similar terms refer to Wayfair Inc. and its subsidiaries. In the Company’s opinion, the accompanying unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States ("GAAP") and applicable rules and regulations of the United States (“U.S.”) Securities and Exchange Commission ("SEC") regarding interim financial reporting and reflect all adjustments, consisting of normal recurring adjustments, necessary for a fair statement of the results of the interim periods presented. Certain information and note disclosures normally included in the audited financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. The information included in this Quarterly Report on Form 10-Q should be read in conjunction with the audited consolidated financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024. Furthermore, interim results are not necessarily indicative of the results for the full year ended December 31, 2025 or future periods.
The Company has identified significant accounting policies that are critical to understanding its business and results of operations. Wayfair believes that there have been no significant changes during the three and six months ended June 30, 2025 to the items disclosed in Note 1, Summary of Significant Accounting Policies , included in Part II, Item 8, Financial Statements and Supplementary Data, of the Company’s Annual Report on Form 10-K for the year ended December 31, 2024.
Recently Issued Accounting Pronouncements
In December 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, to update reportable income tax disclosure requirements, primarily through enhanced disclosures on the rate reconciliation table and other disclosures, including total income taxes paid by jurisdiction. The amendment is effective for annual periods beginning after December 15, 2024, with early adoption permitted. The amendment should be applied prospectively, with retrospective adoption permitted. Wayfair is currently evaluating the impact that the adoption of this standard will have on its consolidated financial statements and related disclosures.
In November 2024, the FASB issued ASU 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses , which requires disclosure of specific expense categories in the notes to the financial statements. The amendment is effective for annual periods beginning after December 15, 2026, with early adoption permitted. The amendment should be applied prospectively to financial statements issued for reporting periods after the effective date of this ASU or retrospectively to any or all prior periods presented in the financial statements. Wayfair is currently evaluating the impact that the adoption of this standard will have on its consolidated financial statements and related disclosures.
In November 2024, the FASB issued ASU 2024-04, Debt - Debt with Conversion and Other Options (Subtopic 470-20): Induced Conversions of Convertible Debt Instruments , which clarifies the assessment of whether certain settlements of convertible debt instruments should be accounted for as an induced conversion. The amendment is effective for annual periods beginning after December 15, 2025, with early adoption permitted. The amendment can be applied either on a prospective or retrospective basis. Wayfair is currently evaluating the impact that the adoption of this standard will have on its consolidated financial statements and related disclosures.
2. Supplemental Financial Statement Disclosures
Accounts Receivable, Net
As of June 30, 2025, accounts receivable was $ 110 million, net of allowance for credit losses of $ 21 million. As of December 31, 2024, accounts receivable was $ 155 million, net of allowance for credit losses of $ 18 million. The changes in the allowance for credit losses were not material for the three and six months ended June 30, 2025. Management believes credit risk is mitigated for the three and six months ended June 30, 2025, as approximately 98.9 % and 98.8 %, respectively, of the net revenue recognized was collected in advance of recognition.
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Contract Liabilities
Contract liabilities included in other current liabilities were $ 229 million at June 30, 2025 and $ 224 million at December 31, 2024. During the six months ended June 30, 2025, Wayfair recognized $ 158 million of net revenue that was included within other current liabilities as of December 31, 2024. During the six months ended June 30, 2024, Wayfair recognized $ 134 million of net revenue that was included within other current liabilities as of December 31, 2023.
Net revenue from contracts with customers is disaggregated by geographic region because this manner of disaggregation best depicts how the nature, amount, timing and uncertainty of net revenue and cash flows are affected by economic factors. Refer to Note 9, Segment and Geographic Information, for additional information.
Impairment and Other Related Net Charges
During the six months ended June 30, 2025, Wayfair recorded net charges of $ 23 million, inclusive of $ 20 million associated with its decision to exit the German market (the “Germany Restructuring”) and weakened macroeconomic conditions in connection with its German operations and $ 3 million associated with changes in sublease market conditions for a technology center in the U.S. The $ 20 million of charges associated with the Germany Restructuring is inclusive of $ 9 million related to operating lease right-of-use (“ROU”) assets, $ 19 million related to property, plant and equipment, partially offset by a recovery of $ 8 million related to the termination of its office lease in Germany.
Restructuring Charges
During the three and six months ended June 30, 2025, Wayfair incurred $ 9 million and $ 65 million, respectively, of charges consisting primarily of one-time employee severance, benefits, relocation and transition costs. During the three and six months ended June 30, 2025, this includes $ 6 million and $ 46 million, respectively, related to the Germany Restructuring and $ 3 million and $ 19 million, respectively, related to the March 2025 workforce reduction, which impacted members of the technology team.
As of June 30, 2025, Wayfair expects the total cost to be incurred under both actions to be $ 79 million, of which $ 65 million has been recorded to date. Wayfair expects to incur the remainder of the charges through the year ended December 31, 2025. As of June 30, 2025, $ 24 million and $ 3 million, is accrued within other current liabilities, for employee severance benefits for the Germany Restructuring and the March 2025 workforce reduction, respectively.
Income Tax
On July 4, 2025, the One Big Beautiful Bill Act was signed into law in the U.S., which contains a broad range of tax reform provisions affecting businesses. We are evaluating the full effects of the legislation on our estimated annual effective tax rate and cash tax position, but we expect that the legislation will likely not have a material impact on our financial statements. As the legislation was signed into law after the close of our second quarter, the impacts are not included in our operating results for the six months ended June 30, 2025.
3. Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements
Investments
As of June 30, 2025 and December 31, 2024, Wayfair’s marketable securities, which primarily consisted of corporate bonds and other government obligations that are priced at fair value, were classified as available-for-sale investments. During the three and six months ended June 30, 2025 and 2024, Wayfair did not have any realized gains or losses. Interest income includes interest earned from cash and cash equivalents and marketable securities. During the three and six months ended June 30, 2025, Wayfair recorde d $ 13 million and $ 23 million of interest income, respectively. During the three and six months ended June 30, 2024, Wayfair recorded $ 14 million and $ 26 million of interest income, respectively.
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The following table presents details of Wayfair’s investment securities as of June 30, 2025 and December 31, 2024:
June 30, 2025
Amortized
Cost Gross
Unrealized
Gains Gross
Unrealized
Losses Estimated
Fair Value
(in millions)
Short-term:
Investment securities $ 52 $ — $ — $ 52
Total $ 52 $ — $ — $ 52
December 31, 2024
Amortized
Cost Gross
Unrealized
Gains Gross
Unrealized
Losses Estimated
Fair Value
(in millions)
Short-term:
Investment securities $ 56 $ — $ — $ 56
Total $ 56 $ — $ — $ 56
Fair Value Measurements
Wayfair's financial assets and liabilities are measured at fair value, which is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (exit price). The three levels of inputs used to measure fair value are as follows:
▪ Level 1—Unadjusted quoted prices in active markets for identical assets or liabilities
▪ Level 2—Unadjusted quoted prices in active markets for similar assets or liabilities, unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active, or inputs other than quoted prices that are observable or can be corroborated by observable market data for substantially the full-term of the asset or liability
▪ Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the asset or liability
This hierarchy requires Wayfair to use observable market data, when available, and to minimize the use of unobservable inputs when determining fair value. Wayfair classifies cash equivalents and certificate of deposits within Level 1 because these are valued using quoted market prices. The fair value of Level 1 financial assets is based on quoted market prices of the identical underlying security. Wayfair classifies short-term investments within Level 2 because unadjusted quoted prices for identical or similar assets in markets are not active. Wayfair does not have assets that are classified as Level 3.
The following tables set forth the fair value of Wayfair's financial assets measured at fair value on a recurring basis as of June 30, 2025 and December 31, 2024:
June 30, 2025
Level 1 Level 2 Level 3 Total
(in millions)
Cash and cash equivalents:
Cash $ 445 $ — $ — $ 445
Cash equivalents 881 — — 881
Total cash and cash equivalents 1,326 — — 1,326
Short-term investments:
Investment securities — 52 — 52
Total $ 1,326 $ 52 $ — $ 1,378
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December 31, 2024
Level 1 Level 2 Level 3 Total
(in millions)
Cash and cash equivalents:
Cash $ 461 $ — $ — $ 461
Cash equivalents 855 — — 855
Total cash and cash equivalents 1,316 — — 1,316
Short-term investments:
Investment securities — 56 — 56
Prepaid expenses and other current assets:
Certificate of deposit (1)
4 — — 4
Total $ 1,320 $ 56 $ — $ 1,376
(1) The certificate of deposit is classified as restricted cash that is primarily restricted to funds held in collateral.
4. Debt and Other Financing
The following table presents the outstanding principal amount and carrying value of debt and other financing:
June 30, 2025 December 31, 2024
Debt Instrument Principal Amount Unamortized Debt Discount Net Carrying Amount Principal Amount Unamortized Debt Discount Net Carrying Amount
(in millions)
Revolving Credit Facility $ — $ —
2025 Notes 157 — 157 237 ( 1 ) 236
2026 Notes 39 — 39 734 ( 3 ) 731
2027 Notes 690 ( 6 ) 684 690 ( 7 ) 683
2028 Notes 690 ( 8 ) 682 690 ( 9 ) 681
2029 Secured Notes 800 ( 12 ) 788 800 ( 13 ) 787
2030 Secured Notes 700 ( 9 ) 691 — — —
Total Debt $ 3,041 $ 3,118
Short-term debt (1)
157 236
Long-term debt $ 2,884 $ 2,882
(1) Short-term debt consists of $ 157 million for the 2025 Notes (as defined below) as of June 30, 2025 and $ 236 million for the 2025 Notes as of December 31, 2024. Short-term debt is presented within other current liabilities in the condensed consolidated balance sheets.
Wayfair’s indebtedness includes unsecured 0.625 % Convertible Senior Notes due 2025 (the “2025 Notes”), unsecured 1.00 % Convertible Senior Notes due 2026 (the “2026 Notes”), unsecured 3.25 % Convertible Senior Notes due 2027 (the “2027 Notes”), unsecured 3.50 % Convertible Senior Notes due 2028 (the “2028 Notes”, and together with the 2025 Notes, 2026 Notes and 2027 Notes, the “Convertible Notes”), 7.250 % Senior Secured Notes due 2029 (the “2029 Secured Notes”) and 7.750 % Senior Secured Notes due 2030 (the “2030 Secured Notes”, together with the 2029 Secured Notes, the “Senior Secured Notes” and together with the Convertible Notes, the “Notes”).
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Revolving Credit Facility
Wayfair has a five-year senior secured revolving credit facility (the “Revolver”), which matures on March 13, 2030, and provides for revolving loans in an aggregate amount of $ 500 million. As of June 30, 2025, there were no revolving loans outstanding under the Revolver. Under the Revolver, Wayfair may, from time to time, request letters of credit, which reduce the availability of credit under the Revolver. Wayfair had $ 74 million outstanding letters of credit as of June 30, 2025, primarily as security for lease agreements, which reduced the availability of credit under the Revolver.
Senior Secured Notes
The following table summarizes certain terms related to the Company’s current outstanding Senior Secured Notes:
Senior Secured Notes Maturity Date Annual Coupon Rate Annual Effective Interest Rate Payment Dates for Semi-Annual Interest Payments in Arrears
2029 Secured Notes October 31, 2029 7.250 % 7.50 % April 15 and October 15
2030 Secured Notes September 15, 2030 7.750 % 7.90 % March 15 and September 15
Convertible Notes
The following table summarizes certain terms related to the Company’s current outstanding Convertible Notes:
Convertible Notes Maturity Date Annual Coupon Rate Annual Effective Interest Rate Payment Dates for Semi-Annual Interest Payments in Arrears
2025 Notes October 1, 2025 0.625 % 0.9 % April 1 and October 1
2026 Notes August 15, 2026 1.000 % 1.2 % February 15 and August 15
2027 Notes September 15, 2027 3.250 % 3.6 % March 15 and September 15
2028 Notes November 15, 2028 3.500 % 3.8 % May 15 and November 15
Conversion and Redemption Terms of the Notes
Wayfair's Convertible Notes will mature at their maturity date unless earlier purchased, redeemed or converted. The Convertible Notes’ initial conversion terms are summarized below:
Convertible Notes Maturity Date Free Convertibility Date Initial Conversion Rate per $1,000 Principal Initial Conversion Price Redemption Date
2025 Notes October 1, 2025 July 1, 2025 2.3972 $ 417.15 October 4, 2022
2026 Notes August 15, 2026 May 15, 2026 6.7349 $ 148.48 August 20, 2023
2027 Notes September 15, 2027 June 15, 2027 15.7597 $ 63.45 September 20, 2025
2028 Notes November 15, 2028 August 15, 2028 21.8341 $ 45.80 May 20, 2026
The conversion rate is subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially all of the holders of Wayfair’s Class A common stock, but will not be adjusted for accrued and unpaid interest.
Wayfair will settle any conversions of the Convertible Notes in cash, shares of Wayfair’s Class A common stock or a combination thereof, with the form of consideration determined at Wayfair’s election. The holders of the Convertible Notes may convert all or a portion of such Notes prior to certain specified dates (each, a “Free Convertibility Date”) under the following circumstances (in each case, as applicable to each series of Convertible Notes):
• during any calendar quarter (and only during such calendar quarter), if the last reported sale price of Wayfair’s Class A common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding calendar quarter is greater than or equal to 130 % of the conversion price on each applicable trading day;
• during the five -business day period after any ten consecutive trading day period (the “measurement period") in which the trading price (as defined in the applicable indenture) per $ 1,000 principal amount of the notes for each trading day of the
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measurement period was less than 98 % of the product of the last reported sale price of Wayfair’s Class A common stock and the conversion rate on each such trading day;
• if Wayfair calls the notes for redemption, at any time prior to 5:00 p.m. (New York City time) (“the close of business”) on the second scheduled trading day immediately preceding the redemption date; and
• upon the occurrence of specified corporate events (as set forth in the applicable indenture).
On or after the applicable Free Convertibility Date until the close of business on the second scheduled trading day immediately preceding the applicable maturity date, holders of the Convertible Notes may convert their Convertible Notes at any time.
The conditional conversion features of the 2026 Notes, 2027 Notes and 2028 Notes were not triggered during the calendar quarter ended June 30, 2025, therefore, the 2026 Notes, 2027 Notes and 2028 Notes are not convertible during the calendar quarter ended September 30, 2025 pursuant to the applicable last reported sales price conditions. On July 1, 2025, the 2025 Notes became freely convertible and the holders of the 2025 Notes may convert all or a portion of their 2025 Notes at any time prior to the close of business on the second scheduled trading day immediately preceding the maturity date.
Upon the occurrence of a fundamental change (as defined in the applicable indenture), holders of the applicable series of the Convertible Notes may require Wayfair to repurchase all or a portion of such Notes for cash at a price equal to 100 % of the principal amount of such Notes to be repurchased plus any accrued but unpaid interest to, but excluding, the fundamental change repurchase date. Holders of the Convertible Notes who convert their respective Notes in connection with a make-whole fundamental change or a notice of redemption (each as defined in the applicable indenture) may be entitled to a premium in the form of an increase in the conversion rate of the respective Notes.
Wayfair may not redeem the Convertible Notes prior to certain dates (the “Redemption Date”). On or after the applicable Redemption Date, Wayfair may redeem for cash all or part of the applicable series of the Convertible Notes if the last reported sale price of Wayfair’s Class A common stock equals or exceeds 130 % of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including at least one of the five trading days immediately preceding the date on which Wayfair provides notice of redemption, during any 30 consecutive trading days ending on, and including the trading day immediately preceding the date on which Wayfair provides notice of the redemption. The redemption price will be either 100 % of the principal amount of the notes to be redeemed, plus accrued and unpaid interest, if any, or the if-converted value if the holder elects to convert their Convertible Notes upon receiving notice of redemption.
Partial Extinguishment of Convertible Notes
On March 14, 2025, in connection with the issuance of the 2030 Secured Notes, Wayfair repurchased $ 578 million in aggregate principal amount of the 2026 Notes. In accounting for the repurchases, Wayfair recorded a $ 25 million gain on debt extinguishment, representing the difference between the cash paid for principal, plus accrued and unpaid interest and transaction fees of $ 551 million and the net carrying value of the 2026 Notes of $ 576 million.
On May 9, 2025, Wayfair used the remaining proceeds from the 2030 Secured Notes offering, together with cash on hand, to repurchase $ 80 million in aggregate principal amount of the 2025 Notes and $ 118 million in aggregate principal amount of the 2026 Notes. In accounting for these repurchases, Wayfair recorded a $ 6 million gain on debt extinguishment, representing the difference between the cash paid for principal, plus accrued and unpaid interest and transaction fees of $ 191 million and the combined net carrying value of the 2025 Notes and the 2026 Notes of $ 197 million.
Conversions of Convertible Notes
During the three and six months ended June 30, 2025, there were no conversions of the Convertible Notes.
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Interest Expense
During the three months ended June 30, 2025, Wayfair recognized contractual interest expense and debt discount amortization of $ 41 million and $ 2 million, respectively, and during the six months ended June 30, 2025, contractual interest expense and debt discount amortization of $ 73 million and $ 5 million, respectively.
During the three months ended June 30, 2024, Wayfair recognized contractual interest expense and debt discount amortization of $ 16 million and $ 2 million, respectively, and during the six months ended June 30, 2024, contractual interest expense and debt discount amortization of $ 31 million and $ 5 million, respectively.
Fair Value of the Notes
As of June 30, 2025, the estimated fair value of the 2025 Notes, 2026 Notes, 2027 Notes, 2028 Notes, 2029 Secured Notes and 2030 Secured Notes was $ 155 million, $ 37 million, $ 788 million, $ 931 million, $ 802 million and $ 707 million, respectively. The estimated fair values of the Notes was determined through consideration of quoted market prices. The fair values of the Notes are classified as Level 2 as defined in Note 3, Cash, Cash Equivalents and Restricted Cash, Investments and Fair Value Measurements . As of June 30, 2025, the if-converted value of the 2028 Notes exceeded the principal value by $ 80 million. As of June 30, 2025, the if-converted value of the 2025 Notes, 2026 Notes, and 2027 Notes did not exceed the principal value.
Capped Calls
The 2025 Capped Calls, 2026 Capped Calls, 2027 Capped Calls and 2028 Capped Calls (collectively, the “Capped Calls”) are expected generally to reduce the potential dilution and/or offset the cash payments Wayfair is required to make in excess of the principal amount of the Convertible Notes upon conversion of the Convertible Notes if the market price per share of Wayfair’s Class A common stock is greater than the strike price of the applicable Capped Call (which corresponds to the initial conversion price of the applicable Convertible Notes and is subject to certain adjustments under the terms of the applicable Capped Call), with such reduction and/or offset subject to a cap based on the cap price of the applicable Capped Calls (the “Initial Cap Price”). The Capped Calls can, at Wayfair’s option, remain outstanding until their maturity date, even if all or a portion of the Convertible Notes are converted, repurchased or redeemed prior to such date.
Each of the Capped Calls has an initial cap price per share of Wayfair’s Class A common stock, which represented a premium over the last reported sale price (or, with respect to the 2025 Capped Calls, the volume-weighted average price) of Wayfair’s Class A common stock on the date the corresponding Convertible Notes were priced (the “Cap Price Premium”), and is subject to certain adjustments under the terms of the corresponding agreements. Collectively, the Capped Calls cover, initially, the number of shares of Wayfair’s Class A common stock underlying the Convertible Notes, subject to anti-dilution adjustments substantially similar to those applicable to the Convertible Notes.
The initial terms for the Capped Calls are presented below:
Capped Calls Maturity Date Initial Cap Price Cap Price Premium
2025 Capped Calls October 1, 2025 $ 787.08 150 %
2026 Capped Calls August 15, 2026 $ 280.15 150 %
2027 Capped Calls September 15, 2027 $ 97.62 100 %
2028 Capped Calls November 15, 2028 $ 73.28 100 %
The Capped Calls are separate transactions from the Convertible Notes, are not subject to the terms of the Convertible Notes and will not affect any holder’s rights under the Convertible Notes. Similarly, holders of the Convertible Notes do not have any rights with respect to the Capped Calls. The Capped Calls do not meet the criteria for separate accounting as a derivative as they are indexed to Wayfair's stock and meet the requirements to be classified in equity. The premiums paid for the Capped Calls were included as a net reduction to additional paid-in capital within stockholders’ deficit when they were entered.
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5. Commitments and Contingencies
Legal Matters
From time to time, Wayfair is involved in litigation matters and other legal claims that arise during the ordinary course of business. The Company records a liability when it believes that it is both probable that a liability has been incurred and the amount of loss can be reasonably estimated. Significant judgment is required to determine both the probability of having incurred a liability and the estimated amount of the liability. As a result, it is at least reasonably possible that any such estimate could change and the effect of the potential change could be material. The Company does not record a gain contingency until the period in which the contingency is resolved and the gain is realizable or realized.
Litigation and legal claims are inherently unpredictable and claims cannot be predicted with certainty. An unfavorable resolution of one or more of these matters could have a material adverse effect on the Company’s results of operations or financial condition, and regardless of the outcome, these matters can be costly and time consuming, as it can divert management's attention from important business matters and initiatives, negatively impacting Wayfair's overall operations. In addition, Wayfair may also find itself at greater risk to outside party claims as it increases its operations in jurisdictions where the laws with respect to the potential liability of online retailers are uncertain, unfavorable, or unclear. However, Wayfair does not currently believe that the outcome of any legal matters will have a material adverse effect on Wayfair’s results of operations or financial condition.
Canada Border Services Agency
The Canada Border Services Agency (“CBSA”) is examining Wayfair’s payment of duties under the Special Import Measures Act (the “CBSA Review”) for goods imported into Canada for the years ended December 31, 2023 and 2022 and part of the year ended December 31, 2021. Periodically, Wayfair receives assessments from the CBSA and Wayfair is required to pay all assessed amounts in order to exercise its appeal rights. Wayfair believes there are substantial factual and legal grounds to appeal and partially recuperate these amounts and is exploring other options to mitigate exposure. During the three and six months ended June 30, 2025, in connection with the CBSA Review, Wayfair incurred approximately $ 9 million and $ 14 million, respectively, to cost of goods sold within the condensed consolidated statements of operations and made payments of approximately $ 3 million and $ 8 million of duties based on assessments received during the three and six months ended June 30, 2025, respectively, related to the year ended December 31, 2023. As of June 30, 2025, approximately $ 11 million was recorded within other current liabilities in the condensed consolidated balance sheets.
The CBSA is also examining Wayfair’s valuation of duties under the Customs Act for goods imported into Canada for the years ended December 31, 2025, 2024, 2023, 2022, 2021 and 2020. During the three months ended June 30, 2025, Wayfair recorded a benefit of $ 7 million to cost of goods sold within the condensed consolidated statements of operations related to the examinations for the three months ended December 31, 2024 and March 31, 2025. The examinations for part of the year ended December 31, 2024 and the years ended December 31, 2023 and 2022 resulted in a benefit of $ 38 million recorded during the three months ended March 31, 2025 to cost of good sold within the condensed consolidated statement of operations. This was related to an overpayment of duties during those years, and the refunds from this audit will primarily be used to offset future normal course custom duties payments and payments due under the CBSA Review.
6. Stockholders’ Deficit
Common Stock
Since Wayfair's initial public offering through June 30, 2025, 57,380,119 shares of Class B common stock were converted to Class A common stock.
Stock Repurchase Programs
During the three and six months ended June 30, 2025 and 2024, Wayfair did not repurchase any shares of Class A Common stock under the authorized repurchase programs.
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7. Equity-Based Compensation
In April 2023, Wayfair’s stockholders approved the 2023 Incentive Award Plan (the “2023 Plan”) to replace Wayfair’s 2014 Incentive Award Plan, as amended (the “2014 Plan” and, together with the 2023 Plan, the “Incentive Plans”). The Incentive Plans were adopted by the board of directors (the “Board”) to grant cash and equity incentive awards to eligible participants in order to attract, motivate and retain talent. The Incentive Plans are administered by the Board for awards to non-employee directors and by the compensation committee of the Board for other participants and provide for the issuance of equity-based awards including stock options, stock appreciation rights, restricted stock, restricted stock units (“RSUs”), performance awards and stock payments.
Beginning in April 2025, Wayfair primarily withholds shares of Class A common stock upon vesting of restricted stock units to cover necessary tax withholding obligations as permitted by the 2023 Plan. The value of the withheld shares was classified as a reduction to common stock and additional paid-in capital. Shares subject to awards that are forfeited, expire or are otherwise terminated without shares being issued, or shares withheld to satisfy tax withholding obligations, will be returned to the pool of shares available for grant and issuance under the 2023 Plan.
As of June 30, 2025, 7,176,749 shares of Class A common stock remained available for future grant under the 2023 Plan.
The following table presents activity relating to RSUs for the six months ended June 30, 2025:
Shares Weighted-Average
Grant Date
Fair Value
Unvested at December 31, 2024
2,455,486 $ 72.11
RSUs granted 3,597,641 $ 41.65
RSUs vested (1)
( 3,255,534 ) $ 50.54
RSUs forfeited/canceled ( 216,820 ) $ 76.21
Unvested at June 30, 2025
2,580,773 $ 56.51
(1) The amount of RSUs vested includes shares withheld by Wayfair to cover taxes.
As of June 30, 2025, unrecognized equity-based compensation expense related to RSUs expected to vest over time is $ 42 million with a weighted-average remaining vesting term of 0.1 years.
The following table summarizes activity for the six months ended June 30, 2025 and 2024:
Six Months Ended June 30,
2025 2024
Weighted average grant date fair value of RSUs $ 41.65 $ 59.23
Total fair value of vested RSUs (in millions) $ 165 $ 299
Intrinsic value of RSUs vested (in millions) $ 125 $ 232
As of June 30, 2025, the aggregate intrinsic value of unvested RSUs was $ 132 million.
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Equity-based compensation was classified as follows in the condensed consolidated statements of operations for the three and six months ended June 30, 2025 and 2024:
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
(in millions)
Cost of goods sold $ 2 $ 3 $ 4 $ 5
Customer service and merchant fees 4 5 7 10
Selling, operations, technology, general and administrative 94 87 153 199
Total equity-based compensation expense $ 100 $ 95 $ 164 $ 214
Equity-based compensation costs capitalized as software costs wer e $ 9 million and $ 15 million for the three and six months ended June 30, 2025, respectively, and $ 8 million and $ 19 million for the three and six months ended June 30, 2024, respectively.
8. Earnings (Loss) per Share
Wayfair follows the two-class method when computing earnings or loss per share for its two issued classes of common stock - Class A and Class B. Basic earnings or loss per share is computed using the weighted-average number of shares of common stock outstanding during the period. Diluted earnings or loss per share is computed using the weighted-average number of shares of common stock outstanding during the period plus, if dilutive, common stock equivalents outstanding during the period and stock issuable upon conversion of the convertible debt instruments. Wayfair's common stock equivalents consist of shares issuable upon the release of restricted stock units. The dilutive effect of these common stock equivalents is reflected in diluted earnings or loss per share by application of the treasury stock method. The dilutive effect of shares issuable upon conversion of the convertible debt instruments are included in the calculation of diluted earnings or loss per share under the if-converted method.
For periods in which Wayfair has reported net losses, diluted loss per share is the same as basic loss per share, as the effects of common stock equivalents outstanding and shares issuable upon conversion of convertible debt instruments are antidilutive and therefore excluded from the calculation of diluted loss per share.
Wayfair allocates undistributed earnings between the classes on a one-to-one basis when computing earnings or loss per share. As a result, basic and diluted earnings or loss per share per Class A and Class B shares are equivalent.
The following table presents the calculation of basic and diluted earnings (loss) per share:
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
(in millions, except per share data)
Numerator:
Numerator for basic and diluted earnings (loss) per share - net income (loss)
$ 15 $ ( 42 ) $ ( 98 ) $ ( 290 )
Denominator:
Denominator for basic earnings (loss) per share - weighted-average number of shares of common stock outstanding
128 122 127 121
Effect of dilutive securities:
Restricted stock units 1 — — —
Denominator for diluted earnings (loss) per share - weighted-average number of shares of common stock outstanding after the effect of dilutive securities
129 122 127 121
Earnings (Loss) per share
Basic $ 0.11 $ ( 0.34 ) $ ( 0.77 ) $ ( 2.39 )
Diluted $ 0.11 $ ( 0.34 ) $ ( 0.77 ) $ ( 2.39 )
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The potential common shares from anti-dilutive securities excluded from the weighted-average shares of common stock used to calculate diluted earnings (loss) per share were as follows:
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
(in millions)
Unvested restricted stock units 3 3 3 3
Shares related to convertible debt instruments 27 36 27 36
Total 30 39 30 39
Wayfair may settle conversions of the Convertible Notes in cash, shares of Wayfair’s Class A common stock or any combination thereof at its election. T he Capped Calls are generally expected to reduce the potential dilution of Wayfair's Class A common stock upon any conversion of the Convertible Notes and/or offset the cash payments Wayfair is required to make in excess of the principal amount of the Notes upon conversion of the Convertible Notes to the extent the market price per share of Wayfair’s Class A common stock is greater than the strike price of the Capped Calls (which corresponds to the initial conversion prices of the Convertible Notes, subject to certain adjustments under the terms of the Capped Calls), with such reduction and/or offset capped at the Initial Cap Price.
For more information on the structure of the Notes and the Capped Calls, see Note 4, Debt and Other Financing .
9. Segment and Geographic Information
Operating segments are defined as components of an enterprise for which separate financial information is available that is evaluated on a regular basis by the Chief Operating Decision Maker (“CODM”) in deciding how to allocate resources to an individual segment and in assessing performance. Wayfair’s CODM is its Chief Executive Officer.
Wayfair's operating and reportable segments are the U.S. and International. These segments reflect the way the CODM allocates resources and evaluates financial performance, which is based upon each segment's Adjusted EBITDA. Adjusted EBITDA is defined as net income or loss before depreciation and amortization, equity-based compensation and related taxes, interest income or expense, net, other income or expense, net, provision or benefit for income taxes, non-recurring items and other items not indicative of ongoing operating performance. These charges are excluded from the evaluation of segment performance because it facilitates reportable segment performance comparisons on a period-to-period basis as these costs may vary independent of business performance. T he CODM uses Adjusted EBITDA to assess segment performance while deciding how to allocate resources as a benchmark to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital.
The accounting policies of the segments are the same as those described in Note 1, Summary of Significant Accounting Policies, included in Part II, Item 8, Financial Statements and Supplementary Data, of Wayfair’s Annual Report on Form 10-K for the year ended December 31, 2024. Wayfair allocates certain operating expenses to the operating and reportable segments, including customer service and merchant fees and selling, operations, technology, general and administrative expenses based on the usage and relative contribution provided to the segments. It excludes from the allocations certain operating expense lines, including depreciation and amortization, equity-based compensation and related taxes, impairment and other related net charges and restructuring charges, as well as interest income or expense, net, other income or expense, net, gain or loss on debt extinguishment and provision or benefit for income taxes. There are no net revenue transactions between Wayfair's reportable segments.
U.S.
The U.S. segment primarily consists of amounts earned through product sales through Wayfair's family of sites in the U.S.
International
The International segment primarily consists of amounts earned through product sales through Wayfair's international sites.
Net revenue from external customers for each group of similar products and services are not reported to the CODM. Separate identification of this information for purposes of segment disclosure is impractical, as it is not readily available and the cost to develop it would be excessive. No individual country outside the U.S. provided greater than 10% of consolidated net revenue.
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The following tables present net revenue, significant segment expenses and Adjusted EBITDA attributable to Wayfair’s reportable segments for the periods presented:
Three Months Ended June 30,
2025 2024
(in millions)
U.S. International Total U.S. International Total
Net revenue $ 2,874 $ 399 $ 3,273 $ 2,730 $ 387 $ 3,117
Less:
Cost of goods sold (1)
1,971 305 2,276 1,867 294 2,161
Advertising 326 46 372 320 45 365
Other segment items (2)
353 67 420 344 84 428
Adjusted EBITDA $ 224 $ ( 19 ) $ 205 $ 199 $ ( 36 ) $ 163
Less: reconciling items (3)
190 205
Net income (loss) $ 15 $ ( 42 )
Six Months Ended June 30,
2025 2024
(in millions)
U.S. International Total U.S. International Total
Net revenue $ 5,303 $ 700 $ 6,003 $ 5,121 $ 725 $ 5,846
Less:
Cost of goods sold (1)
3,657 498 4,155 3,501 554 4,055
Advertising 632 84 716 606 83 689
Other segment items (2)
695 126 821 694 170 864
Adjusted EBITDA $ 319 $ ( 8 ) $ 311 $ 320 $ ( 82 ) $ 238
Less: reconciling items (3)
409 528
Net loss $ ( 98 ) $ ( 290 )
(1)
Cost of goods sold excludes costs that are excluded from Wayfair's evaluation of segment performance. Excluded from Wayfair's evaluation of segment performance and from cost of goods sold are depreciation and amortization and equity-based compensation and related taxes.
(2)
Other segment items include customer service and merchant fees and selling, operations, technology, general and administrative, and exclude any costs that are excluded from Wayfair's evaluation of segment performance. Excluded from Wayfair's evaluation of segment performance and from other segment items are depreciation and amortization, equity-based compensation and related taxes, interest income or expense, net, other income or expense, net, provision or benefit for income taxes, net, non-recurring items and other items not indicative of ongoing operating performance.
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(3) The following adjustments are made to reconcile total reportable segments Adjusted EBITDA to consolidated net income (loss):
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
(in millions)
Depreciation and amortization $ 78 $ 99 $ 159 $ 203
Equity-based compensation and related taxes 101 98 169 225
Interest expense, net 29 4 52 10
Other (income) expense, net ( 23 ) 1 ( 33 ) 5
Provision for income taxes 2 2 5 5
Other:
Impairment and other related net charges (a)
— 1 23 1
Restructuring charges (b)
9 — 65 79
Gain on debt extinguishment (c)
( 6 ) — ( 31 ) —
Total reconciling items $ 190 $ 205 $ 409 $ 528
(a)
During the six months ended June 30, 2025, Wayfair recorded net charges of $ 23 million, inclusive of $ 20 million associated with the Germany Restructuring and weakened macroeconomic conditions in connection with its German operations and $ 3 million associated with changes in sublease market conditions for a technology center in the U.S. Refer to Note 2, Supplemental Financial Statement Disclosures , for additional information.
(b)
During the three and six months ended June 30, 2025, Wayfair incurred $ 9 million and $ 65 million, respectively, of charges consisting primarily of one-time employee severance, benefits, relocation and transition costs. This is inclusive of $ 46 million related to the Germany Restructuring and $ 19 million related to the March 2025 workforce reduction. During the six months ended June 30, 2024, Wayfair incurred $ 79 million of charges consisting primarily of one-time employee severance and benefit costs associated with the January 2024 workforce reduction. Refer to Note 2, Supplemental Financial Statement Disclosures , for additional information.
(c)
During the three and six months ended June 30, 2025, Wayfair recorded a $ 6 million and $ 31 million gain on debt extinguishment upon repurchase of $ 80 million in aggregate principal amount of the 2025 Notes and $ 696 million in aggregate principal amount of the 2026 Notes.
The following table presents long-lived assets attributable to Wayfair's reportable segments reconciled to the consolidated amounts:
June 30,
2025 December 31,
2024
(in millions)
Geographic long-lived assets:
U.S. $ 683 $ 789
International 280 279
Total reportable segment long-lived assets 963 1,068
Plus: reconciling corporate long-lived assets 445 460
Total long-lived assets $ 1,408 $ 1,528
U.S. and International long-lived assets consist of property and equipment, net and operating lease ROU assets. Corporate long-lived assets consist of property and equipment, net, including capitalized internal-use software and website development costs, and operating lease ROU assets at corporate facilities.
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The following table presents total assets attributable to Wayfair's reportable segments reconciled to consolidated amounts:
June 30,
2025 December 31,
2024
(in millions)
Assets by segment:
U.S. $ 1,072 $ 1,245
International 324 328
Total reportable segment assets 1,396 1,573
Plus: reconciling corporate assets 1,882 1,886
Total assets $ 3,278 $ 3,459
U.S. and International segment assets consist primarily of accounts receivable, net, inventories, prepaid expenses and other current assets, property and equipment, net and operating lease ROU assets. Corporate assets include cash and cash equivalents, short-term investments, long-lived assets at corporate facilities, capitalized internal-use software and website development costs and other non-current assets.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.