Item 2. Management’s Discussion and Analysis
Item 2. Management’s Discussion and Analysis of Financial
Condition and Results of Operations
You should read the following discussion and analysis of our financial
condition and results of operations for the periods ended September 30, 2025 and 2024 in conjunction with our unaudited consolidated financial
statements and the related notes included elsewhere in this Quarterly Report and our audited financial statements contained in our most
recent Form 10-K. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results and the
timing of selected events could differ materially from those anticipated in these forward-looking statements as a result of various factors,
including those set forth under “Risk Factors” and elsewhere in this Quarterly Report.
Overview
The Company offers a suite
of proprietary business-to-business software solutions designed to enhance user engagement through gamification and rewards. These tools
allow our partners to offer in-game prizing and rewards, including merchandise, coupons, digital goods, and sweepstakes entries — inside
their websites, their venues, or their streaming media content.
The Company’s customers
primarily include professional and collegiate sports teams, event venues such as arenas and stadiums, and advertising agencies, which
typically use our products as part of their live events or as part of an advertising campaign with the goal of engaging fans, increasing
consented first-party data, and increasing sales. At September 30, 2025 and December 31, 2024, the Company had three active customers.
The Company continues to pursue new customer relationships and expansion opportunities within its core verticals.
The Company’s products
are designed to enable end users to be able to earn prizes by registering on our system and completing in-content challenges like trivia,
polls, or casual mobile games. Players could use our system to play a variety of games and earn a wide range of prize types, provided
by advertisers and sponsors. The Company’s current offerings include the in-venue XEO and Filter Fan Cam (FFC) platforms for live
events, as well as the stand-alone “Winfinite” product line that can be used by brands, advertising agencies, and content
partners to reach potential customers outside of sports venues, on mobile devices. We also have an IP portfolio that could create future
licensing and product development opportunities including our recently allowed Artificial Intelligence (“AI”) and Machine
Learning (“ML”) series of patent claims.
With the acquisition of Xcite
Interactive in June 2021, we acquired a number of key pieces of technology and relationships that have supported the growth and development
of the Company’s engagement and rewards platform, including a live events fan engagement business that has partnered with professional
sports franchises in the National Football League (“NFL”), the National Basketball Association (“NBA”), the National
Hockey League (“NHL”) and others to increase audience engagement using interactive gaming functions like trivia, polling,
and casual games that can be played alongside live experiences whether a player is at-home, in a restaurant, or in-venue at the event
itself. The Company’s largest customers in 2024 included the Texas Rangers and the San Jose Sharks. For the nine months ended September
30, 2025, the Company’s largest customer was ASPIS, a significant shareholder and continues to do business with the Texas Rangers.
Transactions with ASPIS were conducted on an arm’s-length basis and in accordance with applicable related-party transaction policies.
We now have three principal
software products. Our eXtreme Engagement Online or “XEO” platform is designed primarily for in-venue main-board work in stadiums
and arenas. Our Filter Fan Cam (FFC) platform is an Augmented Reality filtering tool that can be used for mobile and in-venue applications.
In addition, we have a stand-alone gaming and prizing product that we call “Winfinite,” which allows brands, media companies,
and advertising agencies to reach out to customers directly on their mobile devices. We license these three software products to teams,
ad agencies, and other content creators.
During the period, the Company made progress in establishing operations
and partnerships in Brazil, a new target market expected to begin generating revenue in the near term. Discussions have included major
soccer franchises, leagues, festival promoters, and tennis organizations. The Company has also implemented cybersecurity solutions provided
by Aspis Cyber Technologies, Inc. to strengthen the security of its websites and technology infrastructure. The Company has initiated
an ongoing project to develop new intellectual property aimed at enhancing and modernizing its technology portfolio. These initiatives
are intended to strengthen the Company’s competitive position over time. Management continues to focus on expanding customer relationships,
enhancing its technology offerings, and pursuing new opportunities in key markets such as Brazil. The Company believes these initiatives,
together with ongoing cost discipline and strategic partnerships, may support improved financial performance in future periods.
13
Significant Components of Our Results of Operations
Revenue. We recognize revenue in accordance with ASC 606, Revenue from Contracts
with Customers, when control of promised goods or services transfers to a customer in an amount that reflects the consideration we expect
to receive in exchange for those goods or services. Our contracts may include multiple performance obligations, and we evaluate the timing
of revenue recognition—whether at a point in time or over time—based on when control of each promised good or service transfers
to the customer.
We earn revenue through the
development and maintenance of custom-built software.
We recognize revenues received
from the development and maintenance of custom-built software and other professional services provided upon the satisfaction of our performance
obligation in an amount that reflects the consideration to which we expect to be entitled in exchange for those services. Performance
obligations can be satisfied either at a single point in time or over time. For those performance obligations that are satisfied at a
single point in time, the revenue is recognized at that time. For each performance obligation satisfied over time, we recognize revenue
by measuring the progress toward complete satisfaction of that performance obligation.
Our contracts with customers
may include multiple performance obligations. For these contracts, we account for individual performance obligations separately if they
are capable of being distinct within the context of the contract. Determining which performance obligations are considered distinct may
require significant judgment. Judgment is also required to determine the amount of revenue associated with each distinct performance obligation.
Operating Expenses.
We classify our operating expense as research and development, and selling, general and administrative. Personnel costs are the
primary component of each of these operating expense categories, which consist of cash-based personnel costs, such as salaries, benefits
and bonuses. Additionally, these categories include intangible amortization, amortization expense, interest expense, software costs, professional
fees and share-based compensation.
Operating Results
Comparison of Results of Operations for the three months ended September
30, 2025 and 2024
The following table summarizes
our results of operations for the three months ended September 30, 2025 and 2024:
For the Three Months Ended
September 30,
2025
2024
Consolidated Statement of Operations and Comprehensive Income (Loss) Data:
Revenue
$ -
$ 3,848
Cost of revenues
-
-
Gross margin
-
3,848
Expenses
Research and development
14,470
11,462
Selling, general and administrative
741,931
521,410
Total operating expenses
756,401
532,872
Operating income (loss)
(756,401 )
(529,024 )
Other income (expense), net
-
73
Income taxes
(1,596 )
-
Net loss
(757,997 )
(528,951 )
Other comprehensive income (loss), net of tax:
Change in foreign currency translation, net of tax
1,333
(52,823 )
Total comprehensive loss
$ (756,664 )
(581,774 )
Basic and diluted earnings (loss) per share to shareholders
$ (0.11 )
$ (0.22 )
14
Revenue
We realized no revenue for the three month period ended September 30,
2025, representing a decrease of $3,848, or 100%, from $3,848 for the three month period ended September 30, 2024. The decrease can be
attributed to the recognition of revenue attributed to our Xcite business which did not reoccur in 2025.
Research and development
Research and development expense was $14,470 for the three month period
ended September 30, 2025, representing an increase of $3,008, or 26%, from $11,462 for the three month period ended September 30, 2024.
The increase was primarily due to increases in vendor cost associated with our research and development activities.
Selling, general and administrative
Selling, general and administrative expense was $741,931 for the three
month period ended September 30, 2025, representing an increase of $220,521, or 42%, from $521,410 for the three month period ended September
30, 2024. The increase was primarily due to an increase in professional services as the Company is looking to expand operations in Brazil.
Operating Results
Comparison of Results of Operations for the nine month period ended
September 30, 2025 and 2024
The following table summarizes
our results of operations for the nine months ended September 30, 2025 and 2024:
For the Nine Months Ended
September 30,
2025
2024
Consolidated Statement of Operations and Comprehensive Income (Loss) Data:
Revenue
$ 2,179,348
$ 57,288
Cost of revenues
16,446
40,277
Gross margin
2,162,902
17,011
Expenses
Research and development
26,838
118,077
Selling, general and administrative
3,126,425
5,429,062
Total operating expenses
3,153,263
3,547,139
Operating loss
(990,361 )
(3,530,128 )
Other income (expense), net
19,944
(248 )
Income taxes
(1,596 )
-
Net loss
(972,013 )
(3,530,376 )
Other comprehensive income (loss), net of tax:
Change in foreign currency translation, net of tax
(123,981 )
28,660
Total comprehensive loss
$ (1,095,994 )
(3,501,716 )
Basic and diluted loss per share to shareholders
$ (0.17 )
$ (1.29 )
15
Revenue
Our revenues are derived
primarily from our license with ASPIS and related professional services. Revenue was $2,179,348 for the nine month period ended September
30, 2025, representing an increase of $2,122,060, or 3,704%, from $57,288 for the nine month period ended September 30, 2024. The increase
can be attributed to the recognition of the ASPIS license revenue and professional services.
Cost of revenues
Cost of revenues was $16,446 for the nine month period ended September
30, 2025, representing a decrease of $23,831, or 59%, from $40,277 for the nine month period ended September 30, 2024. The decrease was
due to the decrease in infrastructure needed for the Xcite Interactive.
Research and development
Research and development expense was $26,838 for the nine month period
ended September 30, 2025, representing a decrease of $91,239, or 77%, from $118,077 for the nine month period ended September 30, 2024.
The decrease was primarily due to significant reductions in staff related to our company restructuring in the prior year.
Selling, general and administrative
Selling, general and administrative
expense was $3,126,425 for the nine month period ended September 30, 2025, representing a decrease of $302,637, or 9%, from $5,429,062
for the nine month period ended September 30, 2024. The decrease was primarily due to a decrease in payroll as the Company reduced head
count and a decrease in professional fees, offset by a one-time severance payment of $305,000 during the nine months ended September 30,
2024.
Inflation
The effect of inflation on
our revenue and operating results was not significant.
Liquidity and Capital Resources
We have cash of $1,405,628 and a working capital balance of $2,770,192
as at September 30, 2025, compared to a cash position of $3,065,914 and working capital balance of $3,509,272 as at December 31, 2024.
The decrease in our cash related to using cash to fund operations and ongoing losses for the nine months ended September 30, 2025 and
a decrease in working capital balance was due to the decrease in cash as a result of cash used in operations.
Our financial condition and
liquidity is and will continue to be influenced by a variety of factors, including:
● our
ability to generate cash flows from our operations;
● future
indebtedness and the interest we are obligated to pay on this indebtedness;
● the
availability of public and private debt and equity financing;
● our
capital expenditure requirements.
16
Overview
Since inception, the Company has incurred operating losses as it continues
to invest in developing and commercializing its technology platform. For the nine months ended September 30, 2025 and 2024, the Company
recorded net losses of approximately $1.0 million and $3.5 million, respectively. During these periods, operations were primarily financed
through an initial public offering of common shares in January 2021 and subsequent equity and debt transactions, including warrant exercises
and private placements. In October 2024, warrant holders exercised approximately $0.9 million of warrants, and in November and December
2024 the Company raised $2.5 million through convertible notes. As of September 30, 2025, cash and cash equivalents totaled $1.4 million.
The Company’s principal cash requirements relate to working capital, capital expenditures, and funding ongoing operations.
The Company continues to be subject to the risks and uncertainties
common to emerging growth businesses. Management believes that current resources and expected operating revenues may not be sufficient
to fund planned activities for the next twelve months. The report of our independent registered public accounting firm on the Company’s
consolidated financial statements for the year ended December 31, 2024 included an explanatory paragraph noting that recurring operating
losses, accumulated deficit, and negative operating cash flows raise substantial doubt about the Company’s ability to continue as
a going concern within one year after the issuance of those financial statements.
Management is pursuing initiatives intended to improve cash flows from
operations and continues to evaluate strategic and financing alternatives to strengthen liquidity. To execute the business plan and support
growth initiatives, the Company may seek additional financing through equity or debt offerings, credit facilities, or other arrangements.
There can be no assurance that such financing will be available on terms acceptable to the Company, or at all. Any future equity or equity-linked
financing could dilute existing stockholders and may affect the market price of the Company’s common shares, while debt financing,
if obtained, could impose covenants or interest obligations. If sufficient funding is not secured when required, the Company may need
to further align its operating expenditures with available resources, which could impact certain development programs or staffing levels.
Management believes that disciplined cost control, continued customer engagement, and expansion into new markets may provide a foundation
for improved liquidity over time; however, material uncertainties remain until additional financing or sustained positive cash flows are
achieved.
Cash Flows
The following summarizes
the key components of our cash flows for the nine month period ended September 30, 2025 and 2024:
Nine Month
Period Ended
September 30,
2025
Nine Month
Period Ended
September 30,
2024
Net cash used in operating activities
$ (1,484,267 )
$ (4,255,345 )
Net cash used in investing activities
(300,000 )
-
Net cash provided by financing activities
-
-
Effect of foreign exchange
123,981
37,586
Net decrease in cash and cash equivalents
$ (1,660,286 )
$ (4,217,759 )
Operating Activities
Net cash used in operating activities for the nine months ended September
30, 2025 was $1,484,267 as compared to $4,255,345 for the nine months ended September 30, 2024. The decrease in cash used in operating
activities was primarily attributable to a decrease in the net loss of $2,558,363 and prepaids of $879,061 off set by an increase of stock-based
compensation of $248,087 and an increase in contract assets of $1,166,000.
Investing Activities
Cash used in investing activities
of $300,000 for the nine months ended September 30, 2025 was attributed to monies spent on developed technology attributed to the Company’s
new product offerings. No cash was used in or provided by investing activities for the nine months ended September 30,2024, respectively.
Financing Activities
No cash was used in or provided
by financing activities for the nine months ended September 30, 2025 and 2024, respectively.
17
Critical Accounting Estimates
The preparation of condensed
consolidated financial statements requires management to make certain estimates, judgments and assumptions that affect the reported amounts
of assets and liabilities at the date of the consolidated financial statements. Estimates and assumptions are continually evaluated and
are based on historical experience and management’s assessment of current events and other facts and circumstances that are considered
to be relevant. Actual results could differ from these estimates.
Significant assumptions about
the future and other sources of estimation uncertainty that management has made at the end of the reporting year, that could result in
a material adjustment to the carrying amounts of assets and liabilities in the event that actual results differ from assumptions made,
relate to, but are not limited to, the following:
Revenue recognition
The Company recognizes revenue
when its customer obtains control of promised goods or services, in an amount that reflects the consideration which the entity expects
to receive in exchange for those goods or services. To determine revenue recognition for arrangements that an entity determines are within
the scope of Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers (“ASC 606”),
the entity performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations
in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract;
and (v) recognize revenue when (or as) the entity satisfies a performance obligation. The Company only recognizes revenue from contracts
when it is probable that the entity will collect substantially all the consideration it is entitled to in exchange for the goods or services
it transfers to the customer.
The Company earns revenue
in two primary ways: 1) the sales of software-as-a-service (SAAS) from its interactive production software platform or 2) development
and maintenance of custom-built software or other professional services.
The Company recognizes SAAS
revenues from its interactive production sales over the life of the contract as its performance obligations are satisfied. Payment terms
vary by contract and can be periodic or one-time payments. The Company determines that the customer receives and consumes the benefits
of the service simultaneously as the service is provided. The transaction price is allocated to the contractual performance obligations
and recognized ratably over the contract term.
The Company recognizes revenues
received from the development and maintenance of custom-built software and other professional services provided upon the satisfaction
of its performance obligation in an amount that reflects the consideration to which the Company expects to be entitled in exchange for
those services. Performance obligations can be satisfied either at a single point in time or over time. For those performance obligations
that are satisfied at a single point in time, the revenue is recognized at that time. For each performance obligation satisfied over time,
the Company recognizes revenue by measuring the progress toward complete satisfaction of that performance obligation. The Company
generally measures progress comparing hours incurred to total estimated hours.
For revenues received from
the sales of advertising, the Company is deemed the agent in its revenue agreements. The Company does not own or obtain control of the
digital advertising inventory. The Company recognizes revenues upon the achievement of agreed-upon performance criteria for the advertising
inventory, such as a number of views, or clicks. As the Company is acting as an agent in the transaction, the Company recognizes revenue
from sales of advertising on a net basis, which excludes amounts payable to partners under the Company’s revenue sharing agreements.
The Company’s contracts
with customers may include promises to transfer multiple products and services. For these contracts, the Company accounts for individual
performance obligations separately if they are capable of being distinct and distinct within the context of the contract. Determining
whether products and services are considered distinct performance obligations may require significant judgment. Judgment is also required
to determine the stand-alone selling price, for each distinct performance obligation.
During the nine months ended
September 30, 2025, the Company recognized $176,000 attributed to professional services.
18
License Revenue
We recognize revenue when or as the performance obligations in the
contract are satisfied. For performance obligations that are fulfilled at a point in time, revenue is recognized at the fulfillment of
the performance obligation. Since the IP is determined to be a functional license, the value of the grant of use is recognized in the
first period of the contract term in which the license agreement is in force. For the three and nine month periods ended September 30,
2025, none and $1,980,000, respectively, of revenue was recognized on our functional IP as the Technology Agreement with ASPIS as the
license had been delivered to ASPIS during the quarter.
The Company invoices ASPIS on a monthly basis with 30 day payment terms.
For the three and nine months ended September 30, 2025 the Company has collected $825,000 and $1,001,000, respectively, from ASPIS.
Stock-based compensation
The estimation of share-based
payments (including warrants and stock options) requires the selection of an appropriate valuation model and consideration as to the inputs
necessary for the valuation model chosen. We use the Black-Scholes valuation model at the date of the grant. We make estimates as to the
volatility, the expected life, dividend yield and the time of exercise, as applicable. The expected volatility is based on the average
volatility of share prices of similar companies over the period of the expected life of the applicable warrants and stock options. The
expected life is based on historical data. These estimates may not necessarily be indicative of future actual patterns.
Emerging Growth Company and Smaller Reporting
Company Status
We are an emerging growth
company, as defined in the Jumpstart Our Business Startups Act of 2012, or the JOBS Act. Under the JOBS Act, emerging growth companies
can delay adopting new or revised accounting standards issued subsequent to the enactment of the JOBS Act until such time as those standards
apply to private companies. We have elected to use this extended transition period for complying with new or revised accounting standards
that have different effective dates for public and private companies until the earlier of the date that we (a) are no longer an emerging
growth company or (b) affirmatively and irrevocably opt out of the extended transition period provided in the JOBS Act. As a result, our
condensed financial statements may not be comparable to those of companies that comply with the new or revised accounting pronouncements
as of public company effective dates. We may choose to early adopt any new or revised accounting standards whenever such early adoption
is permitted for private companies.
We are also a “smaller reporting company.” If we are a
smaller reporting company at the time we cease to be an emerging growth company, we may continue to rely on exemptions from certain disclosure
requirements that are available to smaller reporting companies. Specifically, as a smaller reporting company, we may choose to present
only the two most recent fiscal years of audited consolidated financial statements in our Form 10-K and, similar to emerging growth companies,
smaller reporting companies have reduced disclosure obligations regarding executive compensation.
Item 3. Quantitative and Qualitative Disclosures about Market Risk
Not required under Regulation
S-K for smaller reporting companies.
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