Item 2. Management’s Discussion and Analysis
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following
discussion and analysis of our financial condition and results of operations for the years ended December 31, 2023 and 2022 in conjunction
with our audited consolidated financial statements and the related notes included elsewhere in this Quarterly Report. This discussion
contains forward-looking statements that involve risks and uncertainties. Our actual results and the timing of selected events could differ
materially from those anticipated in these forward-looking statements as a result of various factors, including those set forth under
“Risk Factors” and elsewhere in this Quarterly Report.
Overview
We offer a suite of proprietary
business-to-business software tools that are meant to drive user engagement through gamification and rewards. These tools allow our partners
to offer in-game prizing and rewards, including merchandise, coupons, digital goods, and sweepstakes entries — inside
their websites, their venues, or their streaming media content.
Our customers are mostly
sports teams, venues, and advertising agencies, who typically use our products as part of their live events or as part of an advertising
campaign with the goal of engaging fans, increasing consented first-party data, and increasing sales. At December 31, 2022, we had 16
active customers. At December 31, 2023 and at March 31, 2024, we had five active customers.
Our products and games are
designed so that end users of our products can earn prizes by registering on our system and completing in-content challenges like trivia,
polls, or casual mobile games. Players can use our system to play a variety of games and earn a wide range of prize types provided
by advertisers and sponsors. Our products include our in-venue XEO and Filter Fan Cam products for live events, and our new stand-alone
“Winfinite” product that can be used by brands, advertising agencies, and content partners to reach potential customers outside
of sports venues, on mobile devices. We also have an IP portfolio that could create future licensing and product development opportunities
including our recently allowed Artificial Intelligence (“AI”) and Machine Learning (“ML”) series of patent claims.
With the acquisition of Xcite
Interactive in June 2021, we acquired a number of key pieces of technology and relationships that have helped to drive our engagement
and rewards business, including a live events fan engagement business that has partnered with professional sports franchises in the National
Football League (“NFL”), the National Basketball Association (“NBA”), the National Hockey League (“NHL”)
and others to increase audience engagement using interactive gaming functions like trivia, polling, and casual games that can be played
alongside live experiences whether a player is at-home, in a restaurant, or in-venue at the event itself. Our three largest customers
in 2023 were the San Jose Sharks, the Sacramento Kings, and ENT Marketing, a marketing agency that used our platform to promote Coca-Cola
products.
We now have three principal
software products. Our eXtreme Engagement Online or “XEO” platform is designed primarily for in-venue main-board work in stadiums
and arenas. Our Filter Fan Cam (FFC) platform is an Augmented Reality filtering tool that can be used for mobile and in-venue applications.
In addition, we have a stand-alone gaming and prizing product that we call “Winfinite,” which allows brands, media companies,
and advertising agencies to reach out to customers directly on their mobile devices. We license these three software products to teams,
ad agencies, and other content creators.
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Significant Components of Our Results of Operations
Revenue. In
general, we recognize revenue when the amount of revenue can be reliably measured, it is probable that future economic benefits will flow
to us, where there is evidence of an arrangement, when the selling price is fixed or determinable, and when specific criteria have been
met or there are no significant remaining performance obligations for each of our activities as described below. Foreseeable losses, if
any, are recognized in the year or period in which the loss is determined.
We earn revenue through the
development and maintenance of custom-built software.
We recognize revenues received
from the development and maintenance of custom-built software and other professional services provided upon the satisfaction of our performance
obligation in an amount that reflects the consideration to which we expect to be entitled in exchange for those services. Performance
obligations can be satisfied either at a single point in time or over time. For those performance obligations that are satisfied at a
single point in time, the revenue is recognized at that time. For each performance obligation satisfied over time, we recognize revenue
by measuring the progress toward complete satisfaction of that performance obligation.
Our contracts with customers
may include multiple performance obligations. For these contracts, we account for individual performance obligations separately if they
are capable of being distinct within the context of the contract. Determining which performance obligations are considered distinct may
require significant judgment. Judgment is also required to determine the amount of revenue associated with each distinct performance obligation.
Operating Expenses.
We classify our operating expense as research and development, and selling, general and administrative. Personnel costs are the
primary component of each of these operating expense categories, which consist of cash-based personnel costs, such as salaries, benefits
and bonuses. Additionally, these categories include intangible amortization, amortization expense, interest expense, software costs, professional
fees and share-based compensation.
Operating Results
Comparison of Results of Operations for the Three-Month periods
ended March 31, 2024 and March 31, 2023
The following table summarizes our results of
operations for the three month periods ended March 31, 2024 and 2023:
For the Three Months Ended
March 31,
2024
2023
Statement of Operations and Comprehensive Loss Data:
Revenue
$ 26,503
$ 157,950
Cost of revenues
24,046
32,357
Gross Margin
2,457
125,593
Expenses
Research and development
39,412
67,140
Selling, general and administrative
1,464,481
1,385,341
Total Operating Expenses
1,503,893
1,452,482
Operating loss
(1,501,436 )
(1,362,889 )
Other income/(expense)
247
0
Net loss
(1,501,683 )
(1,326,889 )
Other total comprehensive loss:
Change in foreign currency translation, net of tax
39,691
(9,348 )
Total comprehensive loss
$ (1,461,992 )
(1,317,541 )
Basic and diluted loss per share to shareholders
$ (0.53 )
$ (2.28 )
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Revenue
Our revenues are derived
primarily from software licensing. Revenue was $26,503 for the three month period ended March 31, 2024, representing a decrease of $131,447,
or 83%, from $157,950 for the three month period ended March 31, 2023. The decrease was primarily due to a significant reduction in the
number of clients from 16 active clients at March 31, 2023 to five active clients at March 31, 2024.
Cost of revenues
Cost of revenues was $24,046
for the three month period ended March 31, 2024, representing a decrease of $8,311, or 26%, from $32,357 for the three month period ended
March 31, 2023. The decrease was primarily due to significant reductions in staff related to our company restructuring.
Research and development
Research and development
was $39,412 for the three month period ended March 31, 2024, representing a decrease of $27,728, or 41%, from $67,140 for the three month
period ended March 31, 2023. The decrease was primarily due to a reduction in staffing levels, including a large portion of our engineering
staff, and a reduction in software costs.
Selling, general and administrative
Selling, general and administrative
was $1,464,481 for the three month period ended March 31, 2024, representing an increase of $79,139, or 6%, from $1,385,342 for the three
month period ended March 31, 2023. The increase was primarily due to an increase in professional fees.
Loss from Operations
Loss from operations was
$1,503,893 for the three month period ended March 31, 2024, representing an increase of $51,411, or 4%, from $1,452,482 for the three
month period ended March 31, 2023. The increase was primarily the result of increased spend on professional fees.
Inflation
The effect of inflation on
our revenue and operating results was not significant.
Liquidity and Capital Resources
We had cash of $2,892,356 and a working
capital surplus of $3,166,672 as at March 31, 2024, compared to a cash position of $4,689,007 and working capital surplus of $4,546,227
as at December 31, 2023. The decrease in our cash position and decrease in working capital surplus was related to using
cash to fund operations and ongoing losses.
Our financial condition and liquidity is and will continue to be influenced
by a variety of factors, including:
●
our ability to generate cash flows from our operations;
●
future indebtedness and the interest we are obligated to pay on this indebtedness;
●
the availability of public and private debt and equity financing;
●
changes in exchange rates which will impact our generation of cash flows from operations when measured in CAD; and
●
our capital expenditure requirements.
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Overview
Since inception, we have
incurred significant operating losses. For the years ended December 31, 2023 and 2022, we incurred net losses of approximately $10.5 million
and $22.4 million, respectively. During such periods, we have financed our operations primarily through an initial public offering of
our common shares in January 2021 and subsequent public offerings, registered direct offerings, and private placements. In February 2023,
we completed a registered direct offering of our common shares in which we received gross proceeds of $2.25 million and net proceeds of
approximately $2 million. In October 2023, we completed a public direct offering of our common shares in which we received gross proceeds
of approximately $3 million and net proceeds of approximately $2.5 million. In November 2023, we completed a private placement of our
equity securities in which we received gross proceeds of $2.6 million. Throughout 2023, we received approximately $4.6 million in proceeds
from warrant exercises. Our cash and cash equivalents as of December 31, 2023 was $4.7 million. Our primary cash needs are for working
capital requirements, capital expenditures and to fund our operations.
We are subject to the risks
and uncertainties associated with a new business. We believe that our current resources and the expected revenues from operations will
be insufficient to fund our planned operations for the next twelve months. The report of our independent registered public accounting
firm on our consolidated financial statements for the year ended December 31, 2023 stated that our recurring losses from operations, accumulated
deficit as of December 31, 2023, inability to achieve positive cash flows from operations and inability to fund day to day activities
through operations indicates that a material uncertainty exists that may cast significant doubt on our ability to continue as a going
concern.
While, we plan to increase
our cash flow from our operations to address some of our liquidity concerns, to date we have been unable to do so and are experiencing
declining revenues. Accordingly, we are evaluating other strategic alternatives. However, to execute our business plan and implement our
business strategy, we anticipate that we will need to obtain additional financing and may choose to raise additional funds through public
or private equity or debt financings, a bank line of credit, borrowings from affiliates or other arrangements. We cannot be sure that
any additional funding, if needed, will be available on terms favorable to us or at all. Furthermore, any additional capital raised through
the sale of equity or equity-linked securities may dilute our current shareholders’ ownership in us and could also result in a decrease
in the market price of our common shares. The terms of those securities issued by us in future capital transactions may be more favorable
to new investors and may include the issuance of warrants or other derivative securities, which may have a further dilutive effect. Furthermore,
any debt financing, if available, may subject us to restrictive covenants and significant interest costs. There can be no assurance that
we will be able to raise additional capital, when needed, to continue operations in their current form. If we cannot raise needed funds,
we might be forced to make substantial reductions in our operating expenses, including reductions in our research and development expenses
or headcount reductions, which could adversely affect our ability to implement our business plan and ultimately our viability as a company,
or we may be forced to liquidate the company.
Cash Flows
The following summarizes
the key components of our cash flows for the three month periods ended March 31, 2024 and 2023:
Three Month
Period Ended
March 31,
2024
Three Month
Period Ended
March 31,
2023
Net cash used in operating activities
$ (1,796,651 )
$ (2,257,959 )
Net cash used in investing activities
-
(8,550 )
Net cash provided by financing activities
-
6,367,073
Net increase (decrease) in cash
$ (1,796,651 )
$ 4,100,564
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Operating Activities
Net cash used in operating
activities for the three month period ended March 31, 2024 was $1,796,651 as compared to $2,257,959 for the three month period ended March
31, 2023. The decrease in cash used in operating activities was primarily attributable to a decrease in the net loss excluding share based
compensation expense, which was negative $1,247,113 in the three month period ended March 31, 2023.
Investing Activities
Net cash used in investing
activities for the three month period ended March 31, 2024 was $0 as compared to $8,550 for the three month period ended March 31, 2023.
The change in cash flow used in investing activities was primarily attributable to a significant reduction in payroll capitalized for
the development of intangible assets, and a reduction in the amount of equipment purchased.
Financing Activities
Net cash provided by financing
activities was $0 for the three month period ended March 31, 2024 as compared to $6,367,073 for the three month period ended March 31,
2023. The change in cash flow provided by financing activities was mainly attributable to proceeds we received from the issuance of common
shares, exercise of warrants and options, and repayments on notes payable in 2023.
Indebtedness
Notes Payable
From 2017 to December 31,
2022, we issued $4,750,818 aggregate principal amount of promissory notes primarily to Brian Tingle, one of our directors. The notes bore
interest at the prime rate of the Bank of Canada, which has ranged from 2.45% to 3.95% per annum, compounded annually, that was payable
quarterly, and had a maturity date of three years from the date of issuance. As of December 31, 2023, all loans have been repaid and we
had recorded $0 in accrued interest that was included in accounts payable and accrued liabilities.
Critical Accounting Policies and Estimates
The preparation of consolidated
financial statements requires management to make certain estimates, judgments and assumptions that affect the reported amounts of assets
and liabilities at the date of the consolidated financial statements. Estimates and assumptions are continually evaluated and are based
on historical experience and management’s assessment of current events and other facts and circumstances that are considered to
be relevant. Actual results could differ from these estimates.
Significant assumptions about
the future and other sources of estimation uncertainty that management has made at the end of the reporting year, that could result in
a material adjustment to the carrying amounts of assets and liabilities in the event that actual results differ from assumptions made,
relate to, but are not limited to, the following:
Estimate for excess credit losses
We apply the Current Expected
Credit Loss (CECL) model under ASC 326 for impairment of financial assets. This model requires the recognition of an allowance for credit
losses based on expected losses over the life of the asset. If the credit risk of a financial asset decreases in a subsequent period,
any previously recognized impairment loss is reversed through profit or loss, limited to the extent that the carrying amount does not
exceed what the amortized cost would have been had the impairment not been recognized.
Deferred financing costs
Deferred financing costs
consist primarily of direct incremental costs related to our public offerings of our common stock completed in February 2023. Upon completion
of our public offering and financing any deferred costs were offset against the proceeds.
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Property and equipment
Property and equipment is
stated at cost, net of accumulated depreciation and accumulated impairment losses, if any. Such cost includes the cost of replacing part
of the property and equipment. All other repair and maintenance costs are recognized in the consolidated statements of operations and
comprehensive loss. The initial cost of property and equipment comprises its purchase price or construction cost and any costs directly
attributable to bringing it to a working condition for its intended use. The purchase price or construction cost is the aggregate amount
of cash consideration paid and the fair value of any other consideration given to acquire the asset. Where an item of property and equipment
is comprised of significant components with different useful lives, the components are accounted for as separate items of property and
equipment. For all property and equipment, depreciation is calculated over the depreciable amount, which is the cost of an asset less
its residual value. Depreciation is calculated starting on the date that property and equipment is available for its intended use.
Intangible assets
Intangible assets acquired
separately were measured upon initial recognition at cost, which comprises the purchase price plus any costs directly attributable to
the preparation of the asset for its intended use. Intangible assets acquired through business combinations (Xcite Interactive) or asset
acquisitions were initially recognized at fair value as at the date of acquisition. After initial recognition, intangible assets were
carried at cost less accumulated amortization and any accumulated impairment charges.
Income taxes
We account for income taxes
utilizing the assets and liability method. Under this method, deferred tax assets and liabilities are determined based on differences
between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis, and net operating
loss and tax credit carry forwards, using enacted tax rates and laws that are expected to be in effect when the differences reverse.
A valuation allowance is
recorded against deferred tax assets (DTA’s) when management does not believe that the realization of DTA’s is more likely
than not. While management believes that its judgements and estimates regarding deferred tax assets and liabilities are appropriate, significant
differences in actual results may materially affect our future financial results.
We recognize any uncertain
income tax positions at the largest amount that is more-likely-than-not to be sustained upon audit by relevant taxing authority. An uncertain
income tax position will not be recognized if it has less than a 50% likelihood of being sustained. Our policy is to recognize interest
and/or penalties related to income tax matters in income tax expense. As of March 31, 2024 and 2023, we did not record any accruals for
interest and penalties. We do not foresee material changes to our uncertain tax positions within the next twelve months.
Determination of share-based payments
The estimation of share-based
payments (including warrants and stock options) requires the selection of an appropriate valuation model and consideration as to the inputs
necessary for the valuation model chosen. We use the Black-Scholes valuation model at the date of the grant. We make estimates as to the
volatility, the expected life, dividend yield and the time of exercise, as applicable. The expected volatility is based on the average
volatility of share prices of similar companies over the period of the expected life of the applicable warrants and stock options. The
expected life is based on historical data. These estimates may not necessarily be indicative of future actual patterns.
Deferred revenues and revenue recognition
Revenue recognition of sales
is recorded on a monthly basis upon delivery or as the services are provided. Cash received in advance for services are recorded as deferred
revenue based on the proportion of time remaining under the service arrangement as of the reporting date.
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Functional currency
The functional currency for
each of our subsidiaries is the currency of the primary economic environment in which the respective entity operates. Such determination
involves certain judgements to identify the primary economic environment. We reconsider the functional currency of our subsidiaries if
there is a change in events and/or conditions which determine the primary economic environment.
Item 3. Quantitative and Qualitative Disclosures about Market Risk
Not required under Regulation
S-K for smaller reporting companies.
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