Item 1. Business
Item 1.
Business
Background of Unusual Machines
Unusual Machines, Inc. (“Unusual Machines”
or the “Company”) is a Nevada corporation engaged in the commercial drone industry with our principal place of business in
Orlando, Florida. The Company reincorporated from Puerto Rico to Nevada on April 22, 2024.
Initial Public Offering
On February 16, 2024, the Company closed its Initial
Public Offering (the “IPO”) of 1,250,000 shares of common stock at a public offering price of $4.00 per share. The shares
are traded on the New York Stock Exchange American (“NYSE American”). Simultaneous with the closing of the IPO, the Company
acquired Fat Shark Ltd. (“Fat Shark”) and Rotor Riot, LLC (“Rotor Riot”) from Red Cat Holdings, Inc. (“Red
Cat”).
The Business Combination & Business Overview
On November 21, 2022, the Company entered into
a Share Purchase Agreement (the “Purchase Agreement”) with Red Cat and Jeffrey Thompson, the founder and Chief Executive Officer
of Red Cat, pursuant to which we agreed to purchase Red Cat’s consumer business consisting of Fat Shark and Rotor Riot (the “Business
Combination”). Under the terms of the Purchase Agreement, as amended, the Company purchased Rotor Riot and Fat Shark subsidiaries
for $22.1 million (the “Purchase Price”) comprised of (i) $1.1 million in cash, (ii) a $4.0 million promissory note (the “Note”)
issued by the Company to Red Cat, and (iii) $17.0 million of the Company’s Common Stock or 4,250,000 shares of Common Stock at the
$4.00 per share IPO price.
Unusual Machines specializes in the production
and sale of small drones and essential components through B2B sales and a curated retail channel. There is strong brand recognition of
the Rotor Riot and Fat Shark brands particularly in the FPV sub-segment of the drone market. Unusual Machines intends to build its business
both organically and through strategic acquisitions while onshoring production of critical drone components. With the transition to onshoring
production of drone components, the Company is expanding into B2B channels for customers that require a non-Chinese supply chain.
A major factor in Unusual Machines’ component
production is the validation of the new supply chains. The Defense Innovation Unit (DIU) audits new drone components for supply chain
and cyber security risks. Components that pass the audit can then be put on the actively maintained Blue Framework list. Since August
of 2024, Unusual Machines has developed three components (and variants) that have been approved and placed on the Blue Framework. This
includes a flight controller, a motor controller, and a camera. The company intends to continue to develop and certify new components
through this process to ease the acquisition requirements on domestic drone manufacturers that are ultimately significant customers.
The Drone Industry
The drone industry continues to expand to become
a powerful business tool and recreational activity, with growth occurring broadly and across our targeted industries. According to Drone
Industry Insights, the global drone market is expected to grow to $57.8 billion by 2030, with the commercial market growing at a 7.9%
compound annual growth rate (“CAGR”). According to Allied Market Research, the drone component industry is likewise expanding.
The drone flight controller market, valued at $6.6 billion in 2022 is expected to reach $13.8 billion by 2032. The drone motor market,
valued at $2.6 billion in 2021 is projected to reach $9.9 billion by 2031.
Unusual Machines intends to pursue strategic acquisition
targets that are cash flow positive and either sell drone parts or allow us to integrate drone parts and software services. The Company
believes that very promising, private companies (such as Aloft Technologies, Inc. as discussed below) are in many instances underfunded
and missing out on the ability to go public and bring their innovative products and solutions to a larger set of customers globally. We
believe that unlocking this potential will be key to industry consolidation and breaking the dominance of China in the drone industry.
1
First Person View (FPV) Market Segment
Unusual Machines principally operates in the FPV
segment of the drone industry. This segment focuses on drones piloted with wearable display devices or screens that show a first-person
view of the camera mounted on the drone. This is a unique experience where the pilot is interacting with an aircraft through visual immersion.
This experience is accomplished by live streaming footage from a camera mounted on the nose of the drone directly to the pilot with as
little latency as possible. The image is transmitted via radio (traditionally analog but increasingly digital) to the pilot. The drone
remote control unit, the drone, and the pilot display are all interconnected via radio. This effect requires sophisticated electronics
that transmit visual information with sufficient speed and reliability to allow pilot control over the drone in real-time. Pilots routinely
achieve speeds of over 90 mph in racing and other mission critical applications.
There are four common categories of FPV flight
– freestyle flight, racing, cinema photography, and defense. In freestyle, the pilot navigates around obstacles focused on acrobatics
and exploring the environment around the aircraft through the HMD. FPV racing describes a spectator sport where pilots fly their drones
in competitions through a series of obstacles, flags, and gates in a racetrack. Cinema photography is the process of viewing and recording
a subject matter from the air from the viewpoint of the pilot. Defense is a market segment characterized by the use cases demonstrated
in the Ukrainian conflict and is the largest segment of the market with over 5 million FPV drones expected to be built in 2025.
Potential Aloft Acquisition
On February 1, 2025, the Company entered
into a Merger Agreement to acquire a drone software company, Aloft Technologies, Inc. (“Aloft”). We believe that Aloft
is a leader in the drone fleet and airspace management sector, powering more than 70% of all FAA-approved Low Altitude Authorization
and Notification Capability (“LAANC”) airspace authorizations in the United States, according to Aloft.
According to Aloft, Aloft has provided more than 1.6 million authorizations in total with 400,000 authorizations provided in 2024.
The acquisition is for $14.5 million payable, almost entirely in the Company’s Common Stock with the issuance of 1,204,319
shares of Common Stock and approximately $100,000 in cash. In addition, customary closing conditions by the parties must be
completed before closing the merger. There can be no assurances that the Aloft merger will close. See Item 1A. “ Risk Factors .”
Plans for Growth, Development, and Expansion
Unusual Machine’s plans to strengthen its
market position through continued organic revenue growth. In parallel, the Company intends to aggressively invest in the extension of
their B2B sales of drone components. Unusual Machine’s business strategy includes (i) increasing its overall customer base with
its products and rapid adoption; (ii) investing in new hardware products, (iii) expanding and growing Unusual Machine’s customer
base and revenue streams from its existing customer base using a “land-and-expand” model that establishes initial relationships
and grows those relationships through the provision of high quality products and services, and (iv) expanding into new segments like SaaS
through acquisitions like Aloft.
Customers
Historically, revenues for Unusual Machines has
primarily generated online through its e-commerce site, www.rotorriot.com and the Company continues to see continued growth through its
retail store. As Unusual Machines continues to expand its B2B component business and with potential acquisitions, the Company expects
to rapidly grow an enterprise customer base primarily of drone manufacturers.
Competition
Unusual Machines competes with a number of significantly
larger, better capitalized companies. SZ DJI Technology Co., Ltd., commonly known as DJI, is the dominant market leader with a global
market share estimated at more than 70%, according to industry research firms. The primary retail competitor is GetFPV. Unusual Machines
competes against these competitors by leveraging its visibility on the internet through its Rotor Riot Facebook page which has more than
38,000 followers and its Rotor Riot YouTube channel which has more than 272,000 subscribers. The Company believes that the Rotor Riot
brand has been at the center of the racing and freestyle culture of drones since registering its domain name in 2015.
With the Company’s expansion into the drone
component market, additional competitors include T-Motor, Orqa, Modal AI, ARK Electronics. Unusual Machines differentiates from these
competitors by being price competitive and having their products approved by the Defense Innovation Unity Blue Framework for their enterprise
components, which allows them to be sold within Federal guidelines. Unusual Machines maintains price competitiveness and is an emerging
leader in the value segment of the non-Chinese components market.
2
The Company’s Drone Manufacturing
The Company hired a vice president of manufacturing
in January 2025 whose role is to head up the Company’s proposed drone motor manufacturing business. The Company plans to lease
an additional facility near its headquarters office in Orlando, Florida, at which it will manufacture NDAA compliant drone motors. The
Company expects that it will be in a position to commence manufacturing during the second quarter of 2025. We believe that by bringing
manufacturing in house, it can reduce our costs of motor inventory. See “Item 1A. Risk Factors .”
Suppliers
Unusual Machines purchases inventory from approximately
50 suppliers, much of which could be subject to varying tariffs. The United States has continuously increased tariffs since 2019, which
Unusual Machines is currently subject to and range from 2% to 25%. In addition, in Q1 2025, additional tariffs have been instituted on
Chinese products and could see potential changes to tariffs in the future. These tariffs increase the cost of goods which reduces the
company’s profit margins or increases the total price to our customers. For more information, See Risk Factors – Risks Related
to our Business and Financial Condition “Rising threats of international tariffs, including tariffs applied to goods between the
U.S. and China, may materially and adversely affect our business.”
Unusual Machines retail competitors are subject
to the same tariffs and have supply chains that include a greater mix of products sourced from China. The Company can use its domestically
manufactured parts to improve both relative margin and price relative to the other domestic retailers. In this way, tariffs may be a driver
for revenue and margin growth. Additionally, tariffs have caused domestic drone manufacturers to prioritize domestic producers. This has
created preference for components from companies, like Unusual Machines, that are actively onshoring.
Government Regulation
and Federal Policy
National Defense Authorization
Act and American Security Drone Act
In December 2023, Congress passed the National
Defense Authorization Act (“NDAA”), which includes the American Security Drones Act (“ASDA”). The bill prohibits,
starting in January 2026, federal agencies and federally funded programs from purchasing or using drones manufactured in countries that
are viewed as threats to U.S. national security, such as China. The basis for the legislation is that purchases from these countries (i)
pose a significant threat to national security, (ii) represent efforts to infiltrate and influence American society, and (iii) risk the
theft of personal and business data. Specifically, the American Security Drone Act:
·
Prohibits federal departments and agencies from procuring and operating certain foreign commercial off-the-shelf drone or covered unmanned aircraft system manufactured or assembled in countries identified as national security threats, and provides a timeline to end current use of these drones.
·
Prohibits the use of federal funds awarded through certain contracts, grants, or cooperative agreements to state or local governments from being used (1) to procure a covered unmanned aircraft system that is manufactured or assembled by a covered foreign entity or (2) in connection with the operation of such a drone or unmanned aircraft system.
·
Requires the Comptroller General of the United States to submit a report to Congress no later than 275 days after the enactment of the NDAA detailing the amount of foreign commercial off-the-shelf drones and covered unmanned aircraft systems procured by federal departments and agencies from countries identified as national security threats.
3
Federal Aviation Administration
The Federal Aviation Administration (“FAA”)
of the United States Department of Transportation is responsible for the regulation and oversight of civil aviation within the United
States. Its primary mission is to ensure the safety of civil aviation. The FAA has adopted the name “unmanned aircraft” (“UA”)
to describe aircraft systems without a flight crew on board. More common names include drone, Unmanned Aerial Vehicle (“UAV”)
and remotely operated aircraft.
The FAA began issuing regulations governing drones
in 2005 with their scope and frequency expanding in recent years with the significant increase in the number of drones sold. In December
2015, the FAA announced that all drones weighing more than 250 grams, or 0.55 pounds, must be registered with the FAA. As of December
2023, the FAA reported the registration of almost 791,000 drones, of which approximately 370,000 were commercial and approximately 416,000
were recreational. In addition, more than 370,000 remote pilots were certified.
In January 2021, the FAA finalized rules requiring
that drones be identifiable remotely. These rules are effective for drone manufacturers beginning in September 2022 and for drone pilots
in September 2023. The FAA believes that remote ID technologies will enhance safety and security by allowing the FAA, law enforcement,
and federal security agencies to identify drones flying in their jurisdiction. These efforts lay the foundation for more complex operations,
such as those beyond visual line of sight at low altitudes, as the FAA and the drone industry move toward a traffic management ecosystem
for Unmanned Aircraft System flights separate from, but complimentary to, the air traffic management system.
The Company believes that the oversight of the
FAA is beneficial to the drone industry generally, and the Company specifically. Approximately 70% of all FAA LAANC authorization are
already done using the Aloft product.
Countering Chinese
Communist Party Drone Act
In December 2025, Section 1709 was passed into
law as part of the National Defense Authorization Act. Section 1709 is commonly referred to as the Countering Chinese Communist Party
(CCCP) Drone Act. The law mandates that within one year, a security review of the two largest Chinese drone companies (DJI and Autel)
must be conducted and if it is not (or they fail to pass), the FCC will no longer grant licenses to operate within the United States.
The Company believes that this is functionally a ban on all new DJI and Autel products (similar to a previous ban of Huawei). This ban
will impact consumers as well as enterprises and the Company believes this will open the entire U.S. drone market up to domestic competition.
Environmental Considerations
Compliance with applicable environmental laws
since inception has not had a material effect upon the Company’s capital expenditures, earnings or competitive position. However,
drones are battery operated which use electricity for charging. To that extent, except for users who use solar and other non-electrical
power to charge drones, users of drones the company sells burn carbon which negatively affects the environment. Further, the SEC’s
climate change rules, when passed, will likely increase our compliance costs.
Employees and Human Capital Resources
As of March 25, 2025, the Company had sixteen
full-time employees and two full-time contractors, including our Chief Executive Officer, whose services are performed on behalf of a
consulting agreement.
Property
The Company’s headquarters
are in Orlando, Florida under a lease which expires in October 2028. At this facility, the Company maintains its executive offices and
a warehouse from which it holds inventory and ships inventory to customers. As stated above, the Company plans to initiate a manufacturing
facility and believes that there are available locations near its current facility.
4
Intellectual Property
The Company has consolidated
its IP into a subsidiary, UMAC IP Holdings Corp. The IP portfolio primarily includes design and utility patents related to FPV headsets.
None of the patents are currently licensed and IP is generated in the general course of doing engineering design.
The following table summarizes currently issued
patents (indicated by “Issued”) including the grant dates thereof, and patent applications (indicated by “Pending or
Published”). As the chart indicates, some of these patents are in the U.S., where when issued the patent protection generally applies
for 20 years from the date the patent application was made (subject to potential extension, if applied for and granted). In general, patent
protection provides the patent holder with a monopoly on the invention within its scope for the duration of the patent.
Country
Status
Patent No
Application Date
Grant Date
Title
United States
Issued
D825,381
7/13/2017
8/14/2018
UNMANNED AERIAL VEHICLE (Design
Canada
Issued
179088
1/10/2018
5/30/2019
UNMANNED AERIAL VEHICLE (Design)
China
Issued
CN304757327S
1/9/2018
8/3/2019
UNMANNED AERIAL VEHICLE (Design)
EU
Issued
004665040
1/12/2018
1/12/2018
UNMANNED AERIAL VEHICLE (Design)
GB
Issued
90046650400001
1/12/2018
1/12/2018
UNMANNED AERIAL VEHICLE (Design)
Korea
Issued
30-963991
1/11/2018
7/3/2018
UNMANNED AERIAL VEHICLE (Design)
United States
Issued
10,179,647
8/23/2017
1/15/2019
UNMANNED AERIAL VEHICLE (Utility)
Canada
Abandoned
3009413
6/26/2018
UNMANNED AERIAL VEHICLE (Utility)
China
Issued
201810895541.3
8/8/2018
3/12/2024
UNMANNED AERIAL VEHICLE (Utility)
France
Issued
3446974
6/25/2018
11/6/2024
UNMANNED AERIAL VEHICLE (Utility)
Germany
Issued
602018076194.2
6/25/2018
11/6/2024
UNMANNED AERIAL VEHICLE (Utility)
Switzerland
Issued
3446974
6/25/2018
11/6/2024
UNMANNED AERIAL VEHICLE (Utility)
United Kingdom
Issued
3446974
6/25/2018
11/6/2024
UNMANNED AERIAL VEHICLE (Utility)
United States
Issued
D848,383
7/13/2017
5/14/2019
PRINTED CIRCUIT BOARD (Design)
Canada
Issued
179089
1/10/2018
5/30/2019
PRINTED CIRCUIT BOARD (Design)
China
Issued
304758049S
1/9/2018
8/3/2018
PRINTED CIRCUIT BOARD (Design)
EU
Issued
004665032
1/12/2018
1/12/2018
PRINTED CIRCUIT BOARD (Design)
United Kingdom
Issued
90046650320001
1/12/2018
1/12/2018
PRINTED CIRCUIT BOARD (Design)
Korea
Issued
30-965570
1/11/2018
7/13/2018
PRINTED CIRCUIT BOARD (Design)
China
Issued
201810324925.X
4/12/2018
11/19/2021
SINGLE-PANEL HEAD-MOUNTED DISPLAY (Utility)
EU
Pending
19159958.8
2/28/2019
SINGLE-PANEL HEAD-MOUNTED DISPLAY (Utility)
United States
Issued
10,819,973
6/7/2018
10/27/2020
SINGLE-PANEL HEAD-MOUNTED DISPLAY (Utility)
China
Pending
202010150301.8
3/6/2020
APPARATUS FOR ATTACHING ACCESSORIES TO A FIRST-PERSON VIEW HEADSET (Utility)
United States
Allowed
17/187,838
2/28/2021
APPARATUS FOR ATTACHING ACCESSORIES TO A FIRST-PERSON VIEW HEADSET (Utility)
United States
Issued
D991,255
5/17/2021
7/4/2023
HEADSET (Design)
China
Issued
CN308594144S
11/11/2021
4/19/2024
VR GLASSES (Design)
Canada
Issued
DM/218 069
11/9/2021
11/9/2021
HEADSET (Design)
EU
Issued
DM/218 069
11/9/2021
11/9/2021
HEADSET (Design)
Japan
Issued
DM/218 069
11/9/2021
11/9/2021
HEADSET (Design)
GB
Issued
DM/218 069
11/9/2021
11/9/2021
HEADSET (Design)
5
Trademark Portfolio
The following table summarizes current registered
trademarks (indicated by “Registered”) including the registration dates. As the chart indicates, these trademarks are registered
in the United States and abroad.
Country
Status
Trademark
Reg. No.
Reg. Date.
App. No.
App. Date.
Classes
Next Deadline
US
Registered
ROTOR RIOT
5,175,159
4/4/2017
87/074,341
6/16/16
16, 25, 35, 41
Renewal due 4/4/2027
Australia
Registered
ROTOR RIOT
1814854
4/18/2017
1814854
12/9/16
16, 25, 35, 41
Renewal due 12/9/2026
Canada
Registered
ROTOR RIOT
TMA1013525
1/22/2019
1813182
12/8/16
16, 25, 35, 41
Renewal due 1/22/2034
EU
Registered
ROTOR RIOT
016152688
5/14/2017
016152688
12/12/16
16, 25, 35, 41
Renewal due 12/12/2026
UK
Registered
ROTOR RIOT
UK00916152688
5/14/2017
UK00916152688
12/12/16
16, 25, 35, 41
Renewal due 12/12/2026
US
Registered
Rotor Riot Logo
5,175,160
4/4/2017
87/074,378
6/16/16
16, 25, 35, 41
Renewal due 4/4/2027
Australia
Registered
Rotor Riot Logo
1814855
4/18/2017
1814855
12/9/16
16, 25, 35, 41
Renewal due 12/9/2026
Canada
Registered
Rotor Riot Logo
TMA1013624
1/22/2019
1813183
12/8/16
16, 25, 35, 41
Renewal due 1/22/2034
EU
Registered
Rotor Riot Logo
016152837
5/14/2017
016152837
12/12/16
16, 25, 35, 41
Renewal due 12/12/2026
UK
Registered
Rotor Riot Logo
UK00916152837
5/14/2017
UK00916152837
12/12/16
16, 25, 35, 41
Renewal due 12/12/2026
US
Registered
BYTE FROST
6,318,131
4/13/2021
88/574,951
8/12/19
9
AOU due 4/13/2027
US
Registered
DOMINATOR
5,446,501
4/17/2018
87/513,286
6/30/17
9
Renewal due 4/17/2028
US
Registered
FAT SHARK
6,037,513
4/21/2020
87/513,291
6/30/17
9, 12
AOU due 4/21/2026
Australia
Registered
FAT SHARK
1892862
7/18/2018
1892862
7/12/17
9, 12
Renewal due 7/12/2027
UK
Registered
FAT SHARK
UK00917653122
6/12/2018
UK00917653122
12/27/17
9, 12
Renewal due 12/28/2027
EU
Registered
FAT SHARK
17653122
6/12/2018
17653122
12/28/17
9, 12
Renewal due 12/28/2027
(continued)
6
Country
Status
Trademark
Reg. No.
Reg. Date.
App. No.
App. Date.
Classes
Next Deadline
China
Registered
FAT SHARK
28347095
3/7/2019
28347095
12/27/17
9
Renewal due 3/6/2029
China
Registered
FAT SHARK
28347096
12/7/2018
28347096
12/27/17
12
Renewal due 12/6/2028
S. Korea
Registered
FAT SHARK
40-1429232
12/20/2018
40-20170165133
12/22/17
9, 12
Renewal due 12/20/2028
Japan
Registered
FAT SHARK
6128494
3/8/2019
2017162207
12/11/17
9, 12, 28
Renewal due 3/8/2029
US
Registered
Shark Head Logo
5,921,613
11/26/2019
87/792,917
2/10/18
9, 25
AOU due 11/26/2025
UK
Registered
Shark Head Logo
UK00917938426
12/26/2018
UK00917938426
7/31/18
9, 12, 25
Renewal due 7/31/2028
EU
Registered
Shark Head Logo
17938426
12/26/2018
17938426
7/31/18
9, 12, 25
Renewal due 7/31/2028
China
Registered
Shark Head Logo
32458836
4/7/2019
3248836
7/25/18
9
Renewal due 4/6/2029
China
Registered
Shark Head Logo
32458835
4/7/2019
32458835
7/25/18
12
Renewal due 4/6/2029
China
Registered
Shark Head Logo
32458837
4/7/2019
32458837
7/25/18
25
Renewal due 4/6/2029
US
Registered
SHARK BYTE
6,631,683
2/1/2022
90/337,500
11/23/20
9
AOU due 2/1/2028
UK
Registered
SHARK BYTE
UK00003597165
9/3/2021
UK00003597165
2/18/21
9
Renewal due 2/18/2031
EU
Registered
SHARK BYTE
018402699
11/5/2021
018402699
2/19/21
9
Renewal due 2/19/2031
China
Registered
SHARK BYTE
53741813
10/14/2022
53741813
2/20/21
9
Renewal due 10/27/2031
Unusual Machines has
recently filed for a trademark on our logo.
Research and Development
Research and development activities are part of
Unusual Machine’s business, and the Company will follow a disciplined approach to investing capital and resources to create new
drone technologies and solutions. Research and development costs were approximately $90,584 and 0, for the years ended December 31, 2024
and 2023, respectively and primarily related to developing NDAA compliant products including our Brave F7 flight controller, Brave 55A
ESC and the Fat Shark Aura FPV Camera. A fundamental part of this approach is a well-defined screening process that helps us identify
commercial opportunities that support desired technological capabilities in the markets we serve.
7
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.