Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT'S DISCUSSION AND
ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
The following discussion and analysis of our
results of operations, financial condition and liquidity and capital resources should be read in conjunction with our financial statements
and related notes for the three and nine months ended September 30, 2021 and 2020. Certain statements made or incorporated by reference
in this report and our other filings with the Securities and Exchange Commission, in our press releases and in statements made by or with
the approval of authorized personnel constitute forward looking statements within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, and are subject to the safe
harbor created thereby. Forward-looking statements reflect intent, belief, current expectations, estimates or projections about, among
other things, our industry, management’s beliefs, and future events and financial trends affecting us. Words such as “anticipates,”
“expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,”
“may,” “will” and variations of these words or similar expressions are intended to identify forward looking statements.
In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including
any underlying assumptions, are forward looking statements. Although we believe the expectations reflected in any forward-looking statements
are reasonable, such statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions
that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking
statements as a result of various factors. These differences can arise as a result of the risks described in the section entitled “Item
1A. Risk Factors” in our Annual Report on Form 10-K filed on March 31, 2021 and elsewhere in this report, as well as other factors
that may affect our business, results of operations, or financial condition. Forward-looking statements in this report speak only as of
the date hereof, and forward looking statements in documents incorporated by reference speak only as of the date of those documents. Unless
otherwise required by law, we undertake no obligation to publicly update or revise these forward-looking statements, whether as a result
of new information, future events or otherwise. In light of these risks and uncertainties, we cannot assure you that the forward-looking
statements contained in this report will, in fact, transpire.
Overview
The management’s discussion and analysis
is based on our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United
States of America. The preparation of these financial statements requires us to make certain estimates and judgments that affect the reported
amounts of assets, liabilities and expenses and related disclosure of contingent assets and liabilities. Management bases its estimates
on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which
form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.
Actual results may differ from these estimates under different assumptions and conditions.
Our Business
Genius Brands International, Inc. (“we,”
“us,” “our,” or the “Company”) is a global content and brand management company that creates and licenses
multimedia content. Led by experienced industry personnel, we distribute our content in all formats as well as a broad range of consumer
products based on our characters. In the children's media sector, our portfolio features “content with a purpose” for toddlers
to tweens, which provides enrichment as well as entertainment. New intellectual property titles include Stan Lee’s Superhero
Kindergarten produced with Stan Lee’s Pow! Entertainment, and Oak Productions. Arnold Schwarzenegger lends his voice as
the lead and is also an Executive Producer on the series. Another new offering is KC Pop Quiz , a live action game show featuring
kids as contestants. The show is hosted by Casey Simpson, a prominent influencer and former Nickelodeon star. Both KC Pop Quiz
and Superhero Kindergarten are being broadcast in the United States on our wholly-owned distribution outlet, Kartoon Channel!.
Other newer series include, the preschool property Rainbow Rangers , which debuted in November 2018 on Nickelodeon and which
was renewed for a second season and preschool property Llama Llama, which debuted on Netflix in January 2018 and was
renewed by Netflix for a second season. Our library titles include the award-winning Baby Genius , adventure comedy Thomas
Edison's Secret Lab ® and Warren Buffett’s Secret Millionaires Club, created with and starring iconic
investor Warren Buffett, which is distributed across our Genius Brands Network on Comcast’s Xfinity on Demand, AppleTV, Roku, Amazon
Fire, YouTube, Amazon Prime, Cox, Dish, Sling and Zumo, as well as Connected TV. In July 2020, we entered into a binding term sheet with
POW, Inc. in which we agreed to form an entity with POW! to exploit certain rights in intellectual property created by Stan Lee, as well
as the name and likeness of Stan Lee. The entity is called “Stan Lee Universe, LLC”. POW! and the Company executed an Operating
Agreement for the joint venture, effective as of June 1, 2021. This agreement enables us to assume the worldwide rights, in perpetuity,
to the name, physical likeness, physical signature, live-action and animated motion picture, television, online, digital, publishing,
comic book, merchandising and licensing rights to Stan Lee and over 100 original Stan Lee creations, from which Genius Brands plans to
develop and license multiple properties each year. We are also in production on a new animated series starring Shaquille O’Neal
called Shaq’s Garage.
36
In addition, we act as licensing agent for Penguin
Young Readers, a division of Penguin Random House LLC which owns or controls the underlying rights to Llama Llama , leveraging our
existing licensing infrastructure to expand this brand into new product categories, new retailers, and new territories.
Environmental, Social and Governance Strategy
We are attempting to shape culture, social attitudes and societal outcomes
with our animated content and consumer products that touch the lives of young people and their families. As a global content company that
reaches millions of people, we aim to be a positive force in the world.
We are committed to advancing and strengthening our approach to environmental,
social and governance (“ESG”) topics to help serve our partners, audiences, employees and shareholders — and to enhance
our success as a business.
We are committed to responsible, ethical and inclusionary business
practices as outlined below:
Human Capital Management
We aim to build a culture that attracts and retains
the best employees and a workplace where everyone feels welcome, safe and inspired. Our human capital management strategy is intended
to address the following areas:
A Culture of Diversity, Equity and Inclusion
We seek to foster a culture of diversity, equity
and inclusion through a range of partnerships, collaborations, programs and initiatives, some of which are described below.
We strive to be an inclusionary workplace because
we believe that it strengthens our business.
·
In 2021, we created the role of Chief Diversity Officer. That role is responsible for both helping meet our hiring goals and reviewing the content we create.
·
Our board of directors is diverse: 33.3% female and with representation from people of color and the LBGTQ community.
·
Our diverse workforce is approximately 62% female.
Preventing Harassment and Discrimination
We have enacted policies addressing harassment,
discrimination and other behaviors that could create a hostile workplace, some of which are described below.
·
We make available to our employees, training on preventing sexual harassment, discrimination and retaliation.
·
We expect employees to report any violations of Company policies, including sexual harassment, they witness. Among other ways, employees can report incidents of harassment using our anonymous complaint and reporting hotline.
37
Social Impact and Corporate Social Responsibility
We believe that the content we produce, primarily
directed at young people and their families, both reflects and influences how our young viewers perceive and understand important issues.
We endeavor to earn our viewers’ trust through a variety of practices, and we are focused on using our platforms to create positive
social impacts.
By way of just a few examples: in our show Rainbow
Rangers , a diverse cast of girls works to save animals and protect the environment, while demonstrating the power of teamwork; in
our Llama Llama series, we teach kindness and inclusion, and feature a differently abled character, which we have been told is
appreciated by moms and kids who deal with physical challenges. In the earliest days of the COVID-19 pandemic, we spread public service
messages to keep our audiences safe and informed with animated shorts featuring the iconic voices from our series including Warren Buffett
from The Secret Millionaires Club and Jennifer Garner, the voice of Mama Llama from the Llama Llama series.
Our mission statement says it all: “Content
with a Purpose.” Social justice, caring about the environment and modeling appropriate and inclusionary behavior for kids has been
part of our company for many years and we are constantly seeking ways to improve on what we have already been doing.
Recent Financings
On January 28, 2021, we entered into letter agreements
(the “Letter Agreements”) with certain existing institutional and accredited investors to exercise certain outstanding warrants
(the “Existing Warrants”) to purchase up to an aggregate of 39,740,500 shares of our common stock at their original exercise
price of $1.55 per share (the “Exercise”). We received approximately $61.6 million in gross proceeds. The Special Equities
Group, a division of Bradley Woods & Co. Ltd., acted as warrant solicitation agent and received a cash fee of approximately $4,286,844.
In consideration for the exercise of the Existing Warrants for cash, the exercising holders received new unregistered warrants to purchase
up to an aggregate of 39,740,500 shares of common stock (the “New Warrants”) at an exercise price of $2.37 per share, exercisable
immediately, with an exercise period of five years from the initial issuance date. Pursuant to the Letter Agreements, the New Warrants
are substantially in the form of the Existing Warrants (except for customary legends and other language typical for an unregistered warrant,
including the ability for the holder of the New Warrant to make a cashless exercise if no resale registration statement covering the common
stock underlying the New Warrants is effective after six months). We were required to register the resale of the shares of common stock
issuable upon exercise of the New Warrants.
Coronavirus (COVID-19)
With respect to the ongoing and evolving coronavirus
(“COVID-19”) outbreak, which was designated as a pandemic by the World Health Organization on March 11, 2020, COVID-19 has
caused substantial disruption in international and U.S. economies and markets. COVID-19 has had an adverse impact on the entertainment
industry and, if repercussions of COVID-19 are prolonged, could have a significant adverse impact on our business, which could be material.
The majority of our employees have been working remotely from home, with only a few individuals monitoring the office as needed. A safe
return-to-work plan has been developed. We had announced a return to office date of September 7, 2021, for fully vaccinated employees.
However, due to a recent surge in COVID-19 cases and the increased transmissibility of COVID-19 variants, the planned date for returning,
in-person, to the office is January 3, 2022.
To date, we believe that COVID-19 has started
to cause a negative impact on our business, including the effects on our customers, suppliers and vendors, which could have a negative
impact on our financial results. Our management cannot at this point estimate the impact of COVID-19 on our business, and no provision
for COVID-19 is reflected in the accompanying financial statements. However, with regard to content distribution, we have observed demand
increases for streaming entertainment services in 2021. Supply chain issues are affecting the toy industry which may impact sales efforts
in our ChizComm Beacon Media subsidiary. We will continue to actively monitor the situation and may take further actions that alter our
business operations as may be required by federal, state, local or foreign authorities, or that we determine are in the best interests
of our employees, customers, partners and stockholders.
38
Results of Operations
Our summary results for the three months ended
September 30, 2021 and September 30, 2020 are below.
Revenues
Three Months Ended
September
30,
2021
September 30,
2020
Change
% Change
Licensing & Royalties
$ 90,660
$ 199,572
$ (108,912 )
(55)%
Media Advisory & Advertising Services
1,181,792
–
1,181,792
NA
Television & Home Entertainment
520,691
31,375
489,316
1,560 %
Advertising Sales
76,901
42,715
34,186
80 %
Product Sales
1,405
330
1,075
326 %
Total Revenue
$ 1,871,449
$ 273,992
$ 1,597,457
583 %
Licensing and Royalties revenue include items for which we license
the rights to our copyrights and trademarks of our brands and those of the brands for which we act as a licensing agent. During the three
months ended September 30, 2021 compared to the three months ended September 30, 2020, Licensing and Royalties revenue decreased $108,912
or 55%. The decrease was primarily due to the expiration of certain consumer product licenses that were not renewed.
Media Advisory & Advertising Services revenue
is a combination of client retainer fee-based services and media commissions. The increase of $1,181,792 was a result of the ChizComm
acquisition on February 1, 2021.
Television & Home Entertainment revenue is
generated from distribution of our properties for broadcast on television, video-on-demand (“VOD”), or subscription video-on-demand
(“SVOD”) in domestic and international markets and the sale of DVDs for home entertainment through our partners. Fluctuations
in Television & Home Entertainment revenue occur period over period based on the achievement of revenue recognition criteria such
as the start of a license period and the delivery of the content to the customer. During the three months ended September 30, 2021 compared
to the three months ended September 30, 2020, Television & Home Entertainment revenue increased $489,316, or 1,560%. The increase
was primarily due to the recognition of revenue related to Stan Lee’s Superhero Kindergarten and Rainbow Rangers .
Advertising sales are generated on the Kid Genius
Cartoon Channel in the form of either flat rate promotions or advertising impressions served. Advertising sales increased by $34,186 or
80%, during the three months ended September 30, 2021 compared to the three months ended September 30, 2020. The increase was primarily
due to the addition of new licensed titles and revenue generated by Stan Lee’s Superhero Kindergarten .
Product sales are generated through Merch by Amazon
and consist of on-demand printed t-shirt sales for the Llama Llama and Rainbow Rangers brands. Product sales increased $1,075
or 326%, during the three months ended September 30, 2021 compared to the three months ended September 30, 2021.
39
Expenses
Three Months Ended
September 30,
2021
September 30, 2020
Change
% Change
Marketing and Sales
$ 1,187,754
$ 364,869
$ 822,885
226 %
Direct Operating Costs
634,082
219,451
414,631
189 %
General and Administrative
9,884,073
3,042,178
6,841,895
225 %
Interest Expense
2,057
17,193
(15,136 )
(88)%
Total
$ 11,707,966
$ 3,643,691
$ 8,064,275
221 %
Marketing and sales expenses increased $822,885,
or 226%, for the three months ended September 30, 2021 compared to the three months ended September 30, 2020, primarily due to an increase
in marketing and advertising expenses to promote Stan Lee’s Superhero Kindergarten and the Kartoon Channel!.
Direct operating costs include costs of our product
sales, unamortizable post-production costs, film and television cost amortization expense, and participation expense related to agreements
with various animation studios, post-production studios, writers, directors, musicians or other creative talent with which we are obligated
to share net profits of the properties on which they have rendered services. During the three months ended September 30, 2021, we recorded
film and television cost amortization expense of $249,141 and participation expense of $320,064 compared to expenses of $101,717 and $113,894,
respectively, for the three months ended September 30, 2020. The increases in direct operating costs for the three months ended September
30, 2021 compared to the three months ended September 30, 2020 is primarily due to increased amortization and participation expenses related
to revenues from the Rainbow Rangers property.
General and administrative expenses consist primarily
of salaries, employee benefits, share-based compensation related to stock options, insurances, rent, depreciation, and amortization as
well as other professional fees related to finance, accounting, legal and investor relations. General and administrative expenses for
three months ended September 30, 2021 increased $6,841,895, or 225%, compared to the same period in 2020. This increase was primarily
due to an increase in share-based compensation expense of approximately $5.1 million as a result of the CEO’s RSU modification and
consolidation of ChizComm expenses due to the ChizComm Acquisition on February 1, 2021. ChizComm general and administrative expenses consist
primarily of salaries, employee benefits and rent.
Interest expense for the three months ended September
30, 2021 decreased $15,136, or 88%, compared to the same period in 2020. The decrease is primarily due to the repayment of the outstanding
Production Facility balance under the Loan and Security Agreement on July 14, 2021.
Our summary results for the nine months ended
September 30, 2021 and September 30, 2020 are below.
40
Revenues
Nine Months Ended
September 30,
2021
September 30, 2020
Change
% Change
Licensing & Royalties
$ 1,497,277
$ 565,696
$ 931,581
165%
Media Advisory & Advertising Services
2,906,504
–
2,906,504
NA
Television & Home Entertainment
672,120
409,837
262,283
64%
Advertising Sales
199,464
191,728
7,736
4%
Product Sales
2,551
2,149
402
19%
Total Revenue
$ 5,277,916
$ 1,169,410
$ 4,108,506
351%
Licensing and Royalties revenue include items
for which we license the rights to our copyrights and trademarks of our brands and those of the brands for which we act as a licensing
agent. During the nine months ended September 30, 2021 compared to the nine months ended September 30, 2020, Licensing and Royalties revenue
increased $931,581, or 165%. The increase was primarily due to proceeds received in conjunction with the mutually agreed termination of
certain licensing rights during the second quarter.
Media Advisory & Advertising Services revenue
is a combination of client retainer fee-based services and media commissions. The increase of $2,906,5504 was a result of the ChizComm
acquisition on February 1, 2021.
Television & Home Entertainment revenue is
generated from distribution of our properties for broadcast on television, VOD, or SVOD in domestic and international markets and the
sale of DVDs for home entertainment through our partners. Fluctuations in Television & Home Entertainment revenue occur period over
period based on the achievement of revenue recognition criteria such as the start of a license period and the delivery of the content
to the customer. During the nine months ended September 30, 2021 compared to the nine months ended September 30, 2020, Television &
Home Entertainment revenue increased $262,283, or 64%. The increase was primarily due to the recognition of revenue related to Stan
Lee’s Superhero Kindergarten and Rainbow Rangers .
Advertising sales are generated on the Kid Genius
Cartoon Channel in the form of either flat rate promotions or advertising impressions served. Advertising sales increased by $7,736 or
4%, during the nine months ended September 30, 2021 compared to the nine months ended September 30, 2020. The increase was primarily due
to the addition of new licensed titles and revenue generated by Stan Lee’s Superhero Kindergarten .
Product sales are generated through Merch by Amazon
and consist of on-demand printed t-shirt sales for the Llama Llama and Rainbow Rangers brands. Product sales increased $402
or 19%, during the nine months ended September 30, 2021 compared to the nine months ended September 30, 2021.
41
Expenses
Nine Months Ended
September 30,
2021
September 30, 2020
Change
% Change
Marketing and Sales
$ 3,330,915
$ 606,125
$ 2,724,790
450%
Direct Operating Costs
2,151,848
886,972
1,264,876
143%
General and Administrative
23,932,322
7,173,594
16,758,728
234%
Interest Expense
19,565
1,168,801
(1,149,236 )
(98 )%
Total
$ 29,434,650
$ 9,835,492
$ 19,599,158
199%
Marketing and sales expenses increased $2,724,790,
or 450%, for the nine months ended September 30, 2021 compared to the nine months ended September 30, 2020, primarily due to an increase
in marketing and advertising expenses to promote Stan Lee’s Superhero Kindergarten and the Kartoon Channel!.
Direct operating costs include costs of our product
sales, unamortizable post-production costs, film and television cost amortization expense, and participation expense related to agreements
with various animation studios, post-production studios, writers, directors, musicians or other creative talent with which we are obligated
to share net profits of the properties on which they have rendered services. During the nine months ended September 30, 2021, we recorded
film and television cost amortization expense of $907,511 and participation expense of $1,025,012 compared to expenses of $395,073 and
$484,697, respectively, for the nine months ended September 30, 2020. The increases in direct operating costs for the nine months ended
September 30, 2021 compared to the nine months ended September 30, 2020 is primarily due to increased amortization and participation expenses
related to revenues from the Rainbow Rangers property.
General and administrative expenses consist primarily
of salaries, employee benefits, share-based compensation related to stock options, insurances, rent, depreciation, and amortization as
well as other professional fees related to finance, accounting, legal and investor relations. General and administrative expenses for
the nine months ended September 30, 2021 increased $16,758,728, or 234%, compared to the same period in 2020. The increase is primarily
related to the acquisition of the ChizComm entities, increases in legal professional fees, increase in share-based compensation expense
related to the modification of the CEO’s RSUs, rent expense and directors’ and officers’ insurance.
Interest expense for the nine months ended September
30, 2021 decreased $1,149,236, or 98%, compared to the same period in 2020. The decrease is primarily due to the repayment of the outstanding
Production Facility balance under the Loan and Security Agreement on July 14, 2021.
Liquidity and Capital Resources
During the nine months ended September 30, 2021,
our cash and cash equivalents and marketable security positions increased by $29,768,161. Cash in excess of immediate requirements is
invested in accordance with our investment policy, primarily with a view for liquidity and capital preservation. Accordingly, available-for-sale
securities, consisting principally of corporate and government debt securities, and money market funds classified as cash equivalents
are also available as a source of liquidity. During the nine months ended September 30, 2021, we purchased marketable securities of $128,277,575,
net of redemptions during the period.
42
Working Capital
Historically, we have incurred net losses. For
the three months ended September 30, 2021 and September 30, 2020, we reported net losses of $9,253,380 and $2,007,209, respectively. For
the nine months ended September 30, 2021 and September 30, 2020, we reported net losses of $92,906,971 and $391,101,155, respectively.
We reported net cash used in operating activities of $15,965,351 and $5,475,826 for the nine months ended September 30, 2021 and September
30, 2020, respectively. As of September 30, 2021, we had an accumulated deficit of $562,464,295 and total stockholders’ equity of
$167,976,968. As of September 30, 2021, we had current assets of $143,046,171, including cash and cash equivalents of $4,884,149 and marketable
securities of $125,340,336, and current liabilities of $11,607,299. We had working capital of $131,438,872 as of September 30, 2021, compared
to working capital of $101,387,183 as of December 31, 2020.
The increase of $30,051,689 in working capital
as compared to December 31, 2020, was primarily due to an increase in our cash and cash equivalents and marketable security position,
offset by the change in net current assets and liabilities as a result of the acquisition of ChizComm.
During the nine months ended September 30, 2021,
we met our immediate cash requirements through existing cash balances. Additionally, we used equity and equity-linked instruments to pay
for services and compensation. We believe that our current cash and cash equivalents balances and our investments in available for sale
marketable securities are sufficient to support our operations for at least the next twelve months. To meet our short and long-term liquidity
needs, we expect to use existing cash balances.
Comparison of Cash Flows for the Nine Months
Ended September 30, 2021, and the Nine Months Ended September 30, 2020
Our total cash and cash equivalents were $4,884,149
and $50,461,566 as of September 30, 2021 and September 30, 2020, respectively.
Comparison of Cash Flows
Nine Months Ended
September 30, 2021
September 30, 2020
Change
% Change
Cash used in operations
$
(15,965,351
)
$
(5,475,826
)
$
(10,489,525
)
192%
Cash used in investing activities
(135,521,695
)
(554,926
)
(134,966,769
)
N/A
Cash provided by financing activities
55,914,871
56,187,197
(272,326
)
(0.48)%
(Decrease)/Increase in cash and cash equivalents
$
(95,572,175
)
$
50,156,445
$
(145,728,620
)
(291)%
Operating Activities
Cash used in operating activities for the nine
months ended September 30, 2021 was $15,965,351 as compared to cash used in operating activities of $5,475,826 during the comparable period
in the prior year. The increase in cash used in operating activities was primarily due to an increase in professional fees, marketing
expenses, D&O insurance and salaries.
43
Investing Activities
Cash used in investing activities for the nine
months ended September 30, 2021 was $135,521,695 as compared to a use of $554,926 for the nine months ended September 30, 2020. The increase
in cash used for investing was primarily due to our net investments in marketable securities of $128,277,575. Investing activities also
include the cash paid, net of cash acquired from the ChizComm acquisition of $7,788,877 which occurred on February 1, 2021.
Financing Activities
Cash provided by financing activities for the
nine months ended September 30, 2021 was $55,914,871 as compared to $56,187,197 of cash provided by the comparable period in 2020. The
primary source of cash during the nine months ended September 30, 2021 was the net proceeds of $57,264,656 from the warrant exercise during
January 2021. During the nine months ended September 30, 2020, our primary sources of cash were the net sales of common shares for $44,755,672,
net proceeds from the 2020 Convertible Notes of $6,098,000, the net proceeds of $5,874,329 from warrant exercises and $3,600,000 from
the collection of the Investor Notes.
Capital Expenditures
As of September 30, 2021, we do not have any material
commitments for capital expenditures.
Critical Accounting Policies
The preparation of the financial statements and
related disclosures in conformity with U.S. generally accepted accounting principles and our discussion and analysis of our financial
condition and operating results require our management to make judgments, assumptions and estimates that affect the amounts reported.
Management bases its estimates on historical experience and on various other assumptions it believes to be reasonable under the circumstances,
the results of which form the basis for making judgments about the carrying values of assets and liabilities. Actual results may differ
from these estimates, and such differences may be material.
Note 2, “Summary of Significant Accounting
Policies” in Part I, Item 1 of this Form 10-Q and in the Notes to Consolidated Financial Statements in Part II, Item 8 of the 2020
Form 10-K, and “Critical Accounting Policies and Estimates” in Part II, Item 7 of the 2020 Form 10-K describe the significant
accounting policies and methods used in the preparation of our condensed consolidated financial statements.
Off Balance Sheet Arrangements
We have no off-balance sheet arrangements.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
RISK.
Not applicable.
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