Item 2. Management’s Discussion and Analysis
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Financial Summary
First quarter 2025 included the following notable items:
• GAAP diluted earnings per share were $2.27 and Adjusted EPS 1 were $1.30.
• Net Sales were $23.8 billion, a decrease of 2.8 percent from the comparable prior-year period.
• Comparable sales decreased 3.8 percent, reflecting a 2.4 percent decrease in traffic and a 1.4 percent decrease in average transaction amount.
◦ Comparable stores-originated sales declined 5.7 percent.
◦ Comparable digitally-originated sales increased 4.7 percent.
• Operating income of $1.5 billion, including $593 million of pretax net gains related to interchange fee settlements further described in Note 3 to the Financial Statements.
Earnings Per Share Three Months Ended
May 3, 2025 May 4, 2024 Change
GAAP diluted earnings per share $ 2.27 $ 2.03 11.7 %
Adjustments (0.97) —
Adjusted diluted earnings per share $ 1.30 $ 2.03 (35.9) %
Note: Amounts may not foot due to rounding.
1 Adjusted diluted earnings per share (Adjusted EPS), a non-GAAP metric, excludes the impact of certain items. Management believes that Adjusted EPS is useful in providing period-to-period comparisons of the results of our operations. A reconciliation of non-GAAP financial measures to GAAP measures is provid ed on page 19 .
We report after-tax return on invested capital (ROIC) because we believe ROIC provides a meaningful measure of our capital allocation effectiveness over time. For the trailing twelve months ended May 3, 2025, after-tax ROIC was 15.1 percent , compared with 15.4 percent for the trailing twelve months ended May 4, 2024. The calculation of ROIC is provided on page 20 .
Business Environment
Our financial results for the quarter ended May 3, 2025, reflected several challenges, including recent declines in consumer confidence, uncertainty regarding the impact of potential tariffs, the reaction to updates we shared in January on our approach to belonging, as well as the continued trend of reduced consumer spending in discretionary categories. While we believe each of these factors played a meaningful role in our first quarter performance, we can't reasonably estimate the impact of each one separately.
Recently, the United States (U.S.) imposed a range of tariffs on all products manufactured in foreign countries and jurisdictions, and subsequently imposed incremental tariffs, paused, modified, or issued specific exceptions to recently imposed tariffs, and indicated that the U.S. is actively negotiating country-specific agreements that it expects will result in changes to imposed tariff rates. Approximately one-half of the merchandise we offer is sourced from outside the U.S., either directly or indirectly, with China as our single largest source of merchandise we import.
We are closely monitoring the evolving consumer and regulatory landscape and adjusting plans as needed, including, but not limited to, vendor negotiations, assortment changes, movements in country of production, adjustments in order unit quantities and timing, and pricing strategies. Additionally, we are working closely with industry associations and government leaders, all with a goal to continue delivering the products our guests expect and minimizing the impact of tariffs on our guests. The collective interaction of tariffs, sourcing strategies, pricing actions, consumer response and behaviors, and other factors, could materially impact our sales and results of operations in future periods.
TARGET CORPORATION
Q1 2025 Form 10-Q 14
MANAGEMENT'S DISCUSSION AND ANALYSIS Table of Contents
ANALYSIS OF RESULTS OF OPERATIONS Index to Notes
Analysis of Results of Operations
Summary of Operating Income Three Months Ended
(dollars in millions) May 3, 2025 May 4, 2024 Change
Net sales $ 23,846 $ 24,531 (2.8) %
Cost of sales (a)
17,128 17,471 (2.0)
SG&A expenses (a)
4,591 5,146 (10.8)
Depreciation and amortization (exclusive of depreciation included in cost of sales) 655 618 6.0
Operating income $ 1,472 $ 1,296 13.6 %
Rate Analysis Three Months Ended
May 3, 2025 May 4, 2024
Gross margin rate (a)
28.2 % 28.8 %
SG&A expense rate (a)
19.3 21.0
Depreciation and amortization expense rate (exclusive of depreciation included in cost of sales) 2.7 2.5
Operating income margin rate 6.2 5.3
(a) Reflects the impact of a reclassification of prior year amounts, which were not material, to conform with current year presentation.
Note: Gross margin (GM) is calculated as Net Sales less Cost of Sales. All rates are calculated by dividing the applicable amount by Net Sales. We updated the prior period gross margin rate to conform to the current year calculation, which resulted in an approximate 1 percentage point increase in our gross margin rate for the 2024 period presented.
Net Sales
Net sales includes all Merchandise Sales and revenues from other sources, most notably advertising revenue and credit card profit-sharing income.
Merchandise Sales are net of expected returns, and our estimate of gift card breakage. Comparable sales include all Merchandise Sales, except sales from stores open less than 13 months or that have been closed. We use comparable sales to evaluate the performance of our stores and digital channels by measuring the change in sales for a period over the comparable, prior-year period of equivalent length. Comparable sales measures vary across the retail industry. As a result, our comparable sales calculation is not necessarily comparable to similarly titled measures reported by other companies. Digitally originated sales include all Merchandise Sales initiated through mobile applications and our websites. Our stores fulfill the majority of digitally originated sales, including shipment from stores to guests, store Order Pickup or Drive Up, and Same Day Delivery. Digitally originated sales may also be fulfilled through our distribution centers, our vendors, or other third parties.
Merchandise Sales growth—from both comparable sales and new stores—represents an important driver of our long-term profitability. We expect that comparable sales growth will drive a significant portion of our total sales growth. We believe that our ability to successfully differentiate our guests’ shopping experience through a careful combination of merchandise assortment, price, convenience, guest experience, and other factors will over the long-term drive both increasing shopping frequency (number of transactions, or "traffic") and the amount spent each visit (average transaction amount).
TARGET CORPORATION
Q1 2025 Form 10-Q 15
MANAGEMENT'S DISCUSSION AND ANALYSIS Table of Contents
ANALYSIS OF RESULTS OF OPERATIONS Index to Notes
Comparable Sales Three Months Ended
May 3, 2025 May 4, 2024
Comparable sales change (3.8) % (3.7) %
Drivers of change in comparable sales
Number of transactions (traffic) (2.4) (1.9)
Average transaction amount (1.4) (1.9)
Comparable Sales by Channel Three Months Ended
May 3, 2025 May 4, 2024
Stores originated comparable sales change (5.7) % (4.8) %
Digitally originated comparable sales change 4.7 1.4
Merchandise Sales by Channel Three Months Ended
May 3, 2025 May 4, 2024
Stores originated 80.2 % 81.7 %
Digitally originated 19.8 18.3
Total 100 % 100 %
Merchandise Sales by Fulfillment Channel Three Months Ended
May 3, 2025 May 4, 2024
Stores 97.6 % 97.7 %
Other 2.4 2.3
Total 100 % 100 %
Note: Merchandise Sales fulfilled by stores include in-store purchases and digitally originated sales fulfilled by shipping merchandise from stores to guests, Order Pickup, Drive Up, and Same Day Delivery.
Merchandise Sales by Product Category Three Months Ended
May 3, 2025 May 4, 2024
Apparel & accessories 16 % 16 %
Beauty 13 13
Food & beverage 25 24
Hardlines 13 13
Home furnishings & décor 14 15
Household essentials 19 19
Total 100 % 100 %
Note 2 to the Financial Statements provides additional product category sales information. The collective interaction of a broad array of macroeconomic, competitive, and consumer behavioral factors, as well as sales mix and the transfer of sales to new stores, makes further analysis of sales metrics infeasible.
We monitor the percentage of purchases that are paid for using Target Circle Cards™ (Target Circle Card Penetration) because our internal analysis has indicated that a meaningful portion of the incremental purchases on our Target Circle Cards are also incremental sales for Target. Guests receive a 5 percent discount on virtually all purchases when they use a Target Circle Card at Target. For the three months ended May 3, 2025 and May 4, 2024, total Target Circle Card Penetration was 17.4 percent and 18.0 percent, respectively.
TARGET CORPORATION
Q1 2025 Form 10-Q 16
MANAGEMENT'S DISCUSSION AND ANALYSIS Table of Contents
ANALYSIS OF RESULTS OF OPERATIONS Index to Notes
Gross Margin Rate
Quarter-to-Date
For the three months ended May 3, 2025, our gross margin rate was 28.2 percent compared with 28.8 percent in the comparable prior-year period. For the three months ended May 3, 2025, the changes reflected the net impact of
• merchandising activities, including higher markdown rates, partially offset by growth in advertising and other revenues;
• higher supply chain and digital fulfillment costs due to new supply chain facilities coming online and an increase in digital penetration; and
• lower inventory shrink.
Selling, General, and Administrative Expense Rate
For the three months ended May 3, 2025, our SG&A expense rate was 19.3 percent compared with 21.0 percent for the comparable prior-year period. The decrease reflected a favorable impact of interchange fee settlements of approximately 2.5 percentage points, as further described in Note 3 , partially offset by the deleveraging impact of lower Net Sales, and the net impact of other costs.
Store Data
Change in Number of Stores Three Months Ended
May 3, 2025 May 4, 2024
Beginning store count 1,978 1,956
Opened 3 7
Closed — —
Ending store count 1,981 1,963
Number of Stores and Number of Stores Retail Square Feet (a)
Retail Square Feet May 3, 2025 February 1, 2025 May 4, 2024 May 3, 2025 February 1, 2025 May 4, 2024
170,000 or more sq. ft. 273 273 273 48,824 48,824 48,824
50,000 to 169,999 sq. ft. 1,562 1,559 1,547 195,436 195,050 193,529
49,999 or less sq. ft. 146 146 143 4,404 4,404 4,301
Total 1,981 1,978 1,963 248,664 248,278 246,654
(a) In thousands; reflects total square feet less office, supply chain facility, and vacant space.
TARGET CORPORATION
Q1 2025 Form 10-Q 17
MANAGEMENT'S DISCUSSION AND ANALYSIS Table of Contents
OTHER PERFORMANCE FACTORS
Index to Notes
Other Performance Factors
Net Interest Expense
For the three months ended May 3, 2025, net interest expense was $116 million compared with $106 million in the comparable prior-year period. The increase was primarily due to a decrease in interest income.
Provision for Income Taxes
Our effective income tax rate for the three months ended May 3, 2025, was 25.0 percent compared with 22.7 percent in the comparable prior-year period. The increase primarily reflects discrete tax expense in the current year related to share-based compensation.
TARGET CORPORATION
Q1 2025 Form 10-Q 18
MANAGEMENT'S DISCUSSION AND ANALYSIS Table of Contents
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES Index to Notes
Reconciliation of Non-GAAP Financial Measures to GAAP Measures
To provide additional transparency, we disclose non-GAAP adjusted diluted earnings per share (Adjusted EPS). This metric excludes certain items presented below. We believe this information is useful in providing period-to-period comparisons of the results of our operations. This measure is not in accordance with, or an alternative to, generally accepted accounting principles in the U.S. (GAAP). The most comparable GAAP measure is diluted earnings per share. Adjusted EPS should not be considered in isolation or as a substitution for analysis of our results as reported in accordance with GAAP. Other companies may calculate Adjusted EPS differently, limiting the usefulness of the measure for comparisons with other companies.
Reconciliation of Non-GAAP Adjusted EPS Three Months Ended Three Months Ended
May 3, 2025 May 4, 2024
(millions, except per share data) Pretax Net of Tax Per Share Pretax Net of Tax Per Share
GAAP diluted earnings per share $ 2.27 $ 2.03
Adjustments
Interchange fee settlements (a)
$ (593) $ (441) $ (0.97) $ — $ — $ —
Adjusted EPS $ 1.30 $ 2.03
Note: Amounts may not foot due to rounding.
(a) Note 3 to the Financial Statements provides additional information.
Earnings before interest expense and income taxes (EBIT) and earnings before interest expense, income taxes, depreciation, and amortization (EBITDA) are non-GAAP financial measures. We believe these measures provide meaningful information about our operational efficiency compared with our competitors by excluding the impact of differences in tax jurisdictions and structures, debt levels, and, for EBITDA, capital investment. These measures are not in accordance with, or an alternative to, GAAP. The most comparable GAAP measure is net earnings. EBIT and EBITDA should not be considered in isolation or as a substitution for analysis of our results as reported in accordance with GAAP. Other companies may calculate EBIT and EBITDA differently, limiting the usefulness of the measures for comparisons with other companies.
EBIT and EBITDA Three Months Ended
(dollars in millions) May 3, 2025 May 4, 2024 Change
Net earnings $ 1,036 $ 942 10.0 %
+ Provision for income taxes 346 277 25.1
+ Net interest expense 116 106 8.7
EBIT $ 1,498 $ 1,325 13.0 %
+ Total depreciation and amortization (a)
787 718 9.7
EBITDA $ 2,285 $ 2,043 11.9 %
(a) Represents total depreciation and amortization, including amounts classified within Depreciation and Amortization and within Cost of Sales.
TARGET CORPORATION
Q1 2025 Form 10-Q 19
MANAGEMENT'S DISCUSSION AND ANALYSIS Table of Contents
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES Index to Notes
We have also disclosed after-tax ROIC, which is a ratio based on GAAP information, with the exception of the add-back of operating lease interest to operating income. We believe this metric is useful in assessing the effectiveness of our capital allocation over time. Other companies may calculate ROIC differently, limiting the usefulness of the measure for comparisons with other companies.
After-Tax Return on Invested Capital
(dollars in millions)
Trailing Twelve Months
Numerator May 3, 2025 May 4, 2024 (a)
Operating income $ 5,742 $ 5,675
+ Net other income 102 99
EBIT 5,844 5,774
+ Operating lease interest (b)
165 133
- Income taxes (c)
1,373 1,314
Net operating profit after taxes $ 4,636 $ 4,593
Denominator May 3, 2025 May 4, 2024 April 29, 2023
Current portion of long-term debt and other borrowings $ 1,139 $ 2,614 $ 200
+ Noncurrent portion of long-term debt 14,334 13,487 16,010
+ Shareholders' investment 14,947 13,840 11,605
+ Operating lease liabilities (d)
3,922 3,723 2,921
- Cash and cash equivalents 2,887 3,604 1,321
Invested capital $ 31,455 $ 30,060 $ 29,415
Average invested capital (e)
$ 30,757 $ 29,737
After-tax return on invested capital (f)
15.1 % 15.4 %
(a) The trailing twelve months ended May 4, 2024, consisted of 53 weeks compared with 52 weeks in the current-year period.
(b) Represents the add-back to operating income driven by the hypothetical interest expense we would incur if the property under our operating leases was owned or accounted for under finance leases. Calculated using the discount rate for each lease and recorded as a component of rent expense within Operating Income. Operating lease interest is added back to Operating Income in the ROIC calculation to control for differences in capital structure between us and our competitors.
(c) Calculated using the effective tax rates, which were 22.8 percent and 22.2 percent for the trailing twelve months ended May 3, 2025 and May 4, 2024, respectively. For the trailing twelve months ended May 3, 2025, and May 4, 2024, includes tax effect of $1.3 billion related to EBIT and $38 million and $30 million, respectively, related to operating lease interest.
(d) Total short-term and long-term operating lease liabilities included within Accrued and Other Current Liabilities and Noncurrent Operating Lease Liabilities, respectively.
(e) Average based on the invested capital at the end of the current period and the invested capital at the end of the comparable prior period.
(f) For the trailing twelve months ended May 3, 2025, includes the impact of after-tax net gains on interchange fee settlements, which increased after-tax ROIC by 1.4 percentage points. Note 3 to the Financial Statements provides additional information.
TARGET CORPORATION
Q1 2025 Form 10-Q 20
MANAGEMENT'S DISCUSSION AND ANALYSIS Table of Contents
ANALYSIS OF FINANCIAL CONDITION Index to Notes
Analysis of Financial Condition
Liquidity and Capital Resources
Capital Allocation
We follow a disciplined and balanced approach to capital allocation based on the following priorities, ranked in order of importance: first, we fully invest in opportunities to profitably grow our business, create sustainable long-term value, and maintain our current operations and assets; second, we maintain a competitive quarterly dividend and seek to grow it annually; and finally, we return any excess cash to shareholders by repurchasing shares within the limits of our credit rating goals.
Our cash and cash equivalents balance was $2.9 billion, $4.8 billion, and $3.6 billion as of May 3, 2025, February 1, 2025, and May 4, 2024, respectively. Our cash and cash equivalents balance includes short-term investments of $2.0 billion, $3.9 billion, and $2.7 billion as of May 3, 2025, February 1, 2025, and May 4, 2024, respectively. Our investment policy is designed to preserve principal and liquidity of our short-term investments. This policy allows investments in large money market funds or in highly-rated direct short-term instruments that mature in 60 days or less. We also place dollar limits on our investments in individual funds or instruments.
Operating Cash Flows
Cash flows provided by operating activities were $0.3 billion and $1.1 billion for the three months ended May 3, 2025, and May 4, 2024, respectively. The operating cash flows reflect the net earnings impact of gains on interchange fee settlements, offset by lower sales, as well as increased inventory levels and lower accounts payable leverage in the current year period.
Inventory
Inventory was $13.0 billion as of May 3, 2025, compared with $12.7 billion and $11.7 billion as of February 1, 2025, and May 4, 2024, respectively. The balance as of May 3, 2025, reflects the impact of lower-than-expected sales across all core merchandise categories, with the most significant impacts within Apparel & Accessories, Hardlines, and Home Furnishings & Décor.
Investing Cash Flows
Cash required for investing activities increased to $0.8 billion for the three months ended May 3, 2025, compared to $0.7 billion for the three months ended May 4, 2024, due to higher capital investments.
Dividends
We paid dividends totaling $510 million ($1.12 per share) for the three months ended May 3, 2025, and $508 million ($1.10 per share) for the three months ended May 4, 2024, a per share increase of 1.8 percent. We declared dividends totaling $515 million ($1.12 per share) during the first quarter of 2025 and $516 million ($1.10 per share) during the first quarter of 2024, a per share increase of 1.8 percent. We have paid dividends every quarter since our 1967 initial public offering, and it is our intent to continue to do so in the future.
Share Repurchase
We deployed $251 million to repurchase shares during the three months ended May 3, 2025. See Part II, Item 2, Unregistered Sales of Equity Securities and Use of Proceeds of this Quarterly Report on Form 10-Q and Note 8 to the Financial Statements for more information.
TARGET CORPORATION
Q1 2025 Form 10-Q 21
MANAGEMENT'S DISCUSSION AND ANALYSIS Table of Contents
ANALYSIS OF FINANCIAL CONDITION Index to Notes
Financing
Our financing strategy is to ensure liquidity and access to capital markets, to maintain a balanced spectrum of debt maturities, and to manage our net exposure to floating interest rate volatility. Within these parameters, we seek to minimize our borrowing costs. Our ability to access the long-term debt and commercial paper markets has provided us with ample sources of liquidity. Our continued access to these markets depends on multiple factors, including the condition of debt capital markets, our operating performance, and maintaining strong credit ratings. As of May 3, 2025, our credit ratings were as follows:
Credit Ratings Moody’s Standard and Poor’s Fitch
Long-term debt A2 A A
Commercial paper P-1 A-1 F1
If our credit ratings were lowered, our ability to access the debt markets, our cost of funds, and other terms for new debt issuances could be adversely impacted. Each of the credit rating agencies reviews its rating periodically, and there is no guarantee our current credit ratings will remain the same as described above.
In March 2025, we issued $1.0 billion of debt, and in April 2025, we repaid $1.5 billion of debt. Note 6 to the Financial Statements provides additional information.
We have the ability to obtain short-term financing from time to time under our commercial paper program and credit facilities. Our committed $1.0 billion 364-day and $3.0 billion unsecured revolving credit facilities that will expire in October 2025 and October 2028, respectively, provide a liquidity backstop to our commercial paper program. No balances were outstanding under either credit facility at any time during 2025 or 2024. There was no commercial paper outstanding as of either May 3, 2025, or May 4, 2024. Note 6 to the Financial Statements provides additional information.
Most of our long-term debt obligations contain covenants related to secured debt levels. In addition to a secured debt level covenant, our credit facilities also contain a debt leverage covenant. We are, and expect to remain, in compliance with these covenants. Additionally, as of May 3, 2025, no notes or debentures contained provisions requiring acceleration of payment upon a credit rating downgrade, except that certain outstanding notes allow the note holders to put the notes to us if within a matter of months of each other we experience both (i) a change in control and (ii) our long-term credit ratings are either reduced and the resulting rating is non-investment grade, or our long-term credit ratings are placed on watch for possible reduction and those ratings are subsequently reduced and the resulting rating is non-investment grade.
We believe our sources of liquidity, namely operating cash flows, credit facility capacity, and access to capital markets, will continue to be adequate to meet our contractual obligations, working capital, and planned capital expenditures, finance anticipated expansion and strategic initiatives, fund debt maturities, pay dividends, and execute purchases under our share repurchase program for the foreseeable future.
New Accounting Pronouncements
We do not expect any recently issued accounting pronouncements to have a material effect on our financial statements.
TARGET CORPORATION
Q1 2025 Form 10-Q 22
MANAGEMENT'S DISCUSSION AND ANALYSIS & SUPPLEMENTAL INFORMATION Table of Contents
FORWARD LOOKING STATEMENTS & CONTROLS AND PROCEDURES Index to Notes
Forward-Looking Statements
This report contains forward-looking statements, which are based on our current assumptions and expectations. These statements are typically accompanied by the words "anticipate," "believe," "could," “expect,” “may,” “might,” “seek,” "will," “would,” or similar words. The principal forward-looking statements in this report include statements regarding: our future financial and operational performance, the adequacy of and costs associated with our sources of liquidity, the funding of debt maturities, the execution of our share repurchase program, our expected capital expenditures and new lease commitments, the expected compliance with debt covenants, the expected impact of new accounting pronouncements, our intentions regarding future dividends, the expected return on plan assets, the expected outcome of, and adequacy of our reserves for, claims, litigation, and the resolution of tax matters, and changes in our assumptions and expectations.
All such forward-looking statements are intended to enjoy the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, as amended. Although we believe there is a reasonable basis for the forward-looking statements, our actual results could be materially different. The most important factors which could cause our actual results to differ from our forward-looking statements are set forth in our description of risk factors included in Part I, Item 1A, Risk Factors of our Form 10-K for the fiscal year ended February 1, 2025, which should be read in conjunction with the forward-looking statements in this report. Forward-looking statements speak only as of the date they are made, and we do not undertake any obligation to update any forward-looking statement.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
There have been no material changes in our primary risk exposures or management of market risks from those disclosed in Part II, Item 7A, Quantitative and Qualitative Disclosures About Market Risk of our Form 10-K for the fiscal year ended February 1, 2025.
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