UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
☒ ANNUAL
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31 , 2024
OR
☐ TRANSITION
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For
the transition period from
to
Commission file number 001-42374
SYNERGY CHC CORP.
(Exact name of registrant as specified in its
charter)
Nevada 99-0379440
(State or other jurisdiction of
incorporation or organization) (I.R.S. Employer
Identification No.)
865 Spring Street
Westbrook , Maine 04092
(Address of Principal Executive Offices) (Zip Code)
(207) 321-2350
Registrant’s telephone number, including area code
Securities registered pursuant to Section
12(b) of the Act:
Title of each class Trading Symbol(s) Name of each exchange on which registered
Common Stock, par value $0.00001 per share SNYR The Nasdaq Stock Market LLC
Securities registered pursuant to section 12(g) of the Act: None
Indicate by
check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒
Indicate by check mark if the registrant is not
required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒
Indicate by check mark whether the registrant
(1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12
months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements
for the past 90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant
has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405
of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes
☒ No ☐
Indicate by check mark whether the registrant
is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company.
See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company”
and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer ☐ Accelerated filer ☐
Non-accelerated filer ☒ Smaller reporting company ☒
Emerging growth company ☐
If an emerging growth company, indicate by check
mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant
has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial
reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or
issued its audit report. ☐
If securities are registered pursuant to Section
12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction
of an error to previously issued financial statements. ☐
Indicate by check mark whether any of those error
corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant’s executive
officers during the relevant recovery period pursuant to §240.10D-1(b). ☐
Indicate by check mark whether the registrant
is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒
The registrant was no t a public company as of
June 28, 2024, the last business day of its most recently computed second fiscal quarter, and therefore cannot calculate the aggregate
market value of the voting and non-voting common equity held by non-affiliates as of such date. The registrant’s common stock began
trading on The Nasdaq Stock Market on October 23, 2024.
As of March 27, 2025, there were 8,752,178 shares of common stock,
par value $0.00001 per share, of the registrant issued and 8,572,105 shares outstanding.
DOCUMENTS INCORPORATED
BY REFERENCE
Specified portions of the registrant’s proxy statement with respect to the registrant’s 2025 Annual Meeting of Stockholders
(the “Proxy Statement”), which is to be filed pursuant to Regulation 14A within 120 days after the end of the registrant’s
fiscal year ended December 31, 2024, are incorporated by reference into Part III of this Annual Report on Form 10-K.
Table of Contents
Page
PART I
Item 1.
Business
1
Item 1A.
Risk Factors
12
Item 1B.
Unresolved Staff Comments
27
Item 1C.
Cybersecurity
27
Item 2.
Properties
27
Item 3.
Legal Proceedings
27
Item 4.
Mine Safety Disclosures
27
PART II
Item 5.
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
28
Item 6.
[Reserved]
28
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
28
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
39
Item 8.
Financial Statements and Supplementary Data
39
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
39
Item 9A.
Controls and Procedures
39
Item 9B.
Other Information
40
Item 9C.
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
40
PART III
Item 10.
Directors, Executive Officers and Corporate Governance
41
Item 11.
Executive Compensation
41
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
41
Item 13.
Certain Relationships and Related Transactions, and Director Independence
41
Item 14.
Principal Accountant Fees and Services
41
PART IV
Item 15.
Exhibits and Financial Statement Schedules
42
Item 16.
Form 10-K Summary
45
Signatures
46
i
Cautionary Note Regarding Forward-Looking Statements
This Annual Report on Form
10-K (the “Annual Report”) includes statements that express our opinions, expectations, beliefs, plans, objectives, assumptions
or projections regarding future events or future results and therefore are, or may be deemed to be, “forward-looking statements.”
All statements other than statements of historical facts contained in this Annual Report may be forward-looking statements. These
forward-looking statements can generally be identified by the use of forward-looking terminology, including the terms “believes,”
“estimates,” “continues,” “anticipates,” “expects,” “seeks,” “projects,”
“intends,” “plans,” “may,” “will,” “would” or “should” or, in
each case, their negative or other variations or comparable terminology. They appear in a number of places throughout this Annual Report,
and include statements regarding our intentions, beliefs or current expectations concerning, among other things, our results of operations,
financial condition, liquidity, prospects, growth, strategies, future acquisitions and the industry in which we operate.
By their nature, forward-looking statements
involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. We
believe that these risks and uncertainties include, but are not limited to, those described in the “Risk Factors” section
of this Annual Report on Form 10-K, which include, but are not limited to, risks related to the following:
● our ability to compete in our industry, including against
competitors that have significantly greater financial, technical and marketing resources than we do;
● our ability to respond to customer preferences and successfully
develop new and innovative products in a timely manner and effectively manage the introduction of new or enhanced products;
● risks related to a loss of, or material cancellation, reduction,
or delay in purchases by, one or more of our largest customers;
● our outside suppliers and manufacturers failing to supply
products in sufficient quantities and in a timely fashion;
● our ability to execute on our strategic initiatives (including
acquisitions);
● our ability to maintain the reputation of our brands;
● the risks related to consumers’ perception of the safety
and quality of our products as well as similar products distributed by other companies in our industry;
● the risks related to third parties asserting intellectual
property infringement claims against us;
● the risks related to our planned expansion into additional
international markets;
● the risks related to adverse economic conditions;
● the risks related to catastrophic events;
● our ability to retain key personnel, manage our business
effectively, and continue to grow;
● the impact of numerous laws and regulations that apply to
the manufacture, sale, and manufacturing of nutritional supplements, and compliance with these laws and regulations, as they currently
exist or as modified in the future, on us and our suppliers;
● the risks related to product recalls;
● the risks related to product liability claims and litigation
to prosecute such claims; and
● the other factors described in the “Risk Factors”
section of this Annual Report.
ii
These factors should not be
construed as exhaustive and should be read with the other cautionary statements in this Annual Report.
Readers are cautioned not to
place undue reliance on these forward-looking statements, which speak only as of the date this report is filed with the Securities and
Exchange Commission (“SEC”). We cannot guarantee the accuracy of any such forward-looking statements contained in this Annual
Report, and we do not intend to publicly update or revise any forward-looking statements, whether as a result of new information, future
events, or otherwise. For further information regarding risks and uncertainties associated with our business, and important factors that
could cause our actual results to vary materially from those expressed or implied in such forward-looking statements, please refer to
the factors listed and described in this Annual Report and in our other Securities and Exchange Commission filings.
Risk Factor Summary
The following is a summary
of the principal risks that may materially adversely affect our business, financial condition, results of operations and cash flows. The
following should be read in conjunction with the more complete discussion of the risk factors we face, which are set forth in the section
entitled “Item 1A. Risk Factors” in this Annual Report.
● We operate in a highly competitive industry and our failure
to compete effectively could materially and adversely affect our sales and growth prospects;
● Our failure to appropriately respond to changing consumer
preferences and demand for new products or product enhancements could significantly harm our relationship with customers and our product
sales, as well as our financial condition and operating results;
● Our sales growth is dependent upon maintaining our relationships
with a small number of existing large customers, and the loss of any one such customer could materially adversely affect our business
and financial performance;
● If our outside suppliers and manufacturers fail to supply
products in sufficient quantities and in a timely fashion, our business could suffer;
● Adverse or negative publicity could cause our business to
suffer;
● We continue to explore new strategic initiatives, but we
may not be able to successfully execute on, or realize the expected benefits from, the implementation of our strategic initiatives, and
our pursuit of new strategic initiatives may pose significant costs and risks;
● The nutritional supplement industry increasingly relies on
intellectual property rights and although we seek to ensure that we do not infringe the intellectual property rights of others, there
can be no assurance that third parties will not assert intellectual property infringement claims against us;
● We plan to expand into additional international markets,
which will expose us to significant operational risks;
● We may experience product recalls, withdrawals or seizures,
which could materially and adversely affect our business, financial condition and results of operations;
● We and our suppliers are subject to numerous laws and regulations
that apply to the manufacturing and sale of nutritional supplements, and compliance with these laws and regulations, as they currently
exist or as modified in the future, may increase our costs, limit or eliminate our ability to sell certain products, subject us or our
suppliers to the risk of enforcement action or litigation, or otherwise adversely affect our business, results of operations and financial
condition; and
● The other factors described in the section entitled “Item
1A. Risk Factors” in this Annual Report.
iii
PART I
Item 1. Business
Unless the context otherwise
requires, for purposes of this section, the terms “we,” “us,” “the Company” or “Synergy”
refer to Synergy CHC Corp.
Our Company
We are a provider of consumer
health care, beauty, and lifestyle products. Our current brand portfolio consists of two marquee brands, FOCUSfactor, a clinically-tested brain
health supplement (this study was performed independently and is not related to any FDA-approved IND application) that has been shown
to improve memory, concentration and focus, and Flat Tummy, a lifestyle and wellness brand that provides a suite of nutritional products
to help women achieve their nutrition and weight management goals. Our products are sold through some of the nation’s leading club,
mass drug, and other retailers such as Costco, Amazon.com, Walmart, Walgreens, CVS, The Vitamin Shoppe, Target.com, H-E-B, Meijer, and
Albertson’s. Additionally, we have expanded into Canada and the United Kingdom.
We built our brand portfolio through strategic acquisitions. We acquired
the FOCUSfactor brand in January 2015 for cash consideration of $6.0 million, including an earnout. In November 2015, we
acquired our second marquee brand, Flat Tummy, for AUD $10.0 million (or approximately $7.0 million), using a mix of cash and
stock. Our capital structure following the acquisitions of our key brands in 2015 has been highly levered, and our focus has been on paying
our debt and, as a result, we do not have the resources to grow our business. We have grown our FOCUSfactor brand from 3 SKUs at acquisition
to over 34 SKUs, and our Flat Tummy Brand from 1 SKU to 13 SKUs.
Our growth from 2022 to the present was driven by expanded distribution
of our FOCUSfactor product line to some of our major retailers, such as Costco, CVS and Walmart, among others. This expansion included
SKUs within our FOCUSfactor vision line as well as focus and energy Ready-to-Drink (RTD).
We intend to accelerate the
growth of both our FOCUSfactor supplements and FOCUSfactor energy RTD products. Our asset-light business model, in which we partner
with third-party manufacturers to produce our brand offerings, allows us to scale quickly and profitably while satisfying growing
demand.
Our Brands
Our flagship brand, FOCUSfactor, is a brain health nutritional supplement
with over 24 years of history and a clinically-tested formula (this study was performed independently and is not related to
any FDA-approved IND application) comprised of a proprietary blend of key brain supporting ingredients along with vitamins, minerals,
and other nutrients. We believe FOCUSfactor is the only product in its category whose entire formula has been shown to support memory,
concentration and focus. Our FOCUSfactor brand consists of over 34 SKUs and is sold primarily through leading retailers in the United States,
including Costco, Walmart, Amazon.com, Walgreens, CVS, Meijer, and Albertson’s, in addition to selling direct to consumer through
the FOCUSfactor website. Across three of our key partners, we have increased the number of SKUs sold through the retailer from the single
SKU available at the beginning of our relationships, which began in 2015 and 2016. In addition, we have increased our presence in retail
locations for these key partners, resulting in a significant increase in points of distribution, being the number of SKUs multiplied by
the number of retail locations for each retailer. We have also expanded the brand internationally into Canada (2020), the United Kingdom
(2023) and we anticipate being in Taiwan and Mexico during 2025 and in Australia and Asia in the first quarter of 2026.
FOCUSfactor has expanded into
the beverage market with its focus plus energy RTD. According to Zion Research in January 2024, the beverage market is a large ($176 billion
in 2022) and growing (projected 8.6% CAGR covering eight years from 2022 through 2030) market with an expanding range of functional benefits
such as energy, hydration, cognition/focus, weight loss, gut health and immunity. Examples such as Celsius and Beyond Raw offer dual-benefit products
that deliver fat burning plus energy while C4 Smart Energy and FocusAid deliver focus plus energy. Additionally, consumers are looking
for not only refreshing drinks but health perks such as zero sugar and low-calorie drinks. This consumer shift in preferences towards
more functional benefits can be seen in the evolution of the energy RTD category where originally competitors like Red Bull and Monster
delivered conventional energy, then the category offered more performance energy products with added vitamins and amino acids in products
such as Reign and C4 Performance to products with more natural energy characteristics and then to the dual-benefit energy products
that we see today.
1
FOCUSfactor is well-positioned to
capitalize on the evolving energy RTD category (U.S. sales of $19.2 billion in 2023 and a CAGR of 6.3% from 2018 to 2023, according
to Euromonitor in December 2023) with its new focus plus energy RTD. We believe this represents a major growth opportunity, with
our dual-benefit RTD formula offering both focus and energy behind a 24+ year brand with strong heritage and awareness in the area
of brain health. The FOCUSfactor brand name clearly communicates the differentiation benefit of adding focus to energy. The FOCUSfactor
formula does not have to rely as heavily on caffeine as other brands such as Celsius, Bang, Reign and C4, as its formula is a balanced
blend of vitamins, cognitive nutrients and caffeine all in a zero sugar, low calorie, great-tasting drink. The brand also delivers
a significant value relative to many competitors. Additionally, FOCUSfactor has long-term relationships with large retailers where
it has an established presence, which will assist in market penetration for its RTD products. FOCUSfactor is looking to attract both existing
consumers of supplement products (typically age 50+) to RTDs as well as a younger demographic (age 18-49).
FOCUSfactor has successfully
demonstrated the ability to leverage its existing retailer relationships to expand its RTDs. From March 2023 through August 2023, FOCUSfactor
conducted a 5-month trial of its RTD products in 44 clubs of a warehouse club retailer throughout Texas with sales ranging from $550
per club per week to $2,382 per club per week. From April 2024 through July 2024, a second pilot was successfully completed at a major
Canadian club retailer throughout Canada with results ranging from C$378 per club per week to C$2,206 per club per week.
Our second marquee brand, Flat
Tummy, consists of a range of lifestyle and wellness products and accessories including tea, shakes, lollipops, supplements, apparel,
and exercise accessories. We also provide a Flat Tummy mobile app, which, as of December 31, 2024, had approximately 1.9 million
unique downloads and is intended as a tool to promote the Flat Tummy lifestyle centered around general wellness and health. Our Flat Tummy
brand consists of 13 SKUs and is sold direct to consumer through the Flat Tummy website and application, as well as through Amazon.com,
Target.com and iherb.com.
We also own six additional,
non-core brands. These developing brands are:
● Hand MD — complete hand care brand to help
maintain clean and healthy hands while reducing the signs of aging.
● Perfekt Beauty — beauty line of products
for the eyes, lips, brows, cheeks and skin.
● Sneaky Vaunt — a lingerie brand with a line
of women’s shapewear, bralettes and panties.
● The Queen Pegasus — eyelash enhancement products
for longer, thicker, natural lashes.
● Neuragen — fast-acting topical treatments
for neuropathic (nerve) pain.
● UrgentRx — line of fast-acting, portable,
powdered over-the-counter medications.
While we may elect to promote
these brands and commercialize their products in the future, we have prioritized our key brands, FOCUSfactor and Flat Tummy, and management
is focused on the growth of these core products.
Our Competitive Strengths
We believe that we have attributes
that differentiate us from our competitors and provide us with significant competitive advantages. Our key competitive strengths include:
Well-Positioned in Growing Categories
Driven by Favorable Consumer Trends
An increased focus on health,
beauty and wellness by consumers has served as a tailwind for our brands. The nutritional supplement market has experienced significant
growth across a range of areas including immune health, brain health, heart health, sleep/stress, and overall nutrition and wellness as
a result of an aging population, increased obesity, pandemic concerns and a desire for more natural solutions and treatments over prescription
medication. We believe that we are well positioned to benefit from these favorable trends. The brain health segment is slated to grow
at 8% per year in the United States and 13% per year globally, according to Grand View Research. We believe our focus on lifestyle
products has also benefited from the growth and prevalence of social media.
2
Results Backed by Independent Study for
FOCUSfactor
We believe the FOCUSfactor
brand is strengthened by an independent clinical study to support the product claims for improved memory, concentration, and focus. FOCUSfactor
has been tested in a single-center, randomized, double-blind, placebo-controlled, parallel group study to evaluate its effect on memory,
concentration, and focus in healthy adults. The study was not a clinical trial conducted pursuant to an FDA-approved IND application,
and the FDA has not reviewed this study or evaluated these performance claims.
In this study, FOCUSfactor
was tested on its entire 52-ingredient formulation rather than testing one or two ingredients within a formulation. FOCUSfactor was
shown to provide a 44% increase in recall memory (an increase of 6.5 words compared to 4.5 words for the placebo group) after six weeks
of use versus placebo. This differentiates FOCUSfactor from other brain-health supplements and is a prime reason why FOCUSfactor
has been placed in premier retailers. See ” — FOCUSfactor Study ” for additional information.
Experienced Management Team with Proven
Track Record of Value Creation
Our executive team has a combined
90 years of experience in consumer marketing and distribution and has been instrumental in acquiring and building our core brands.
Management has exercised strong financial discipline in its acquisition strategy, with a focus on acquiring brands at attractive valuations.
For example, we acquired FOCUSfactor for approximately 3x trailing EBITDA. Management’s philosophy is to acquire promising brands
that fit within our health, beauty and lifestyle offerings, and apply our marketing and distribution strategies to develop brands to their
full potential. We believe we are adept at identifying promising opportunities that build out and complement our core brand portfolio.
Premier Retail Partners
Our premier retail partners
include Costco, BJ’s Wholesale Club, Walmart, Amazon.com, Publix, Meijer, Albertson’s, CVS, Walgreens and others. We
sell products to these partners under their standard arrangements, which do not include a term or duration as sales under each vendor
agreement are generally made on a purchase order basis. Our partners provide a platform to expand the breadth of our current offerings
through product line extensions and new product innovation. We continue to introduce new SKUs to our current retail partners, such as
the addition of FOCUSfactor RTDs and vision products to our membership club and other channels. Additionally, the international footprint
of certain of our various retail partners facilitates our geographic expansion plans.
Scalable and Flexible Asset-Light Model
to Support Growth
Our focus is on brand management,
marketing, product development and distribution, and we utilize contract manufacturing partners in order to produce our various brand
offerings. The use of third-party manufacturing partners allows us to scale quickly, as we ensure that our partners have sufficient
capacity to meet our demand needs. We also maintain multiple relationships with different contract manufacturers, ensuring diversification
of our manufacturing base and reducing the likelihood of supply bottlenecks or deficits that could potentially slow our growth.
Our Growth Strategy
We intend to drive growth and
increased profitability in our business through these key elements of our strategy:
Broaden Media Advertising Strategy
We have experienced significant
acceleration in sales growth for the FOCUSfactor brand as a result of our television advertising in prior years. We launched a national
advertising campaign in August 2020, which aired on major news and entertainment networks such as Fox News, CNN, MSNBC, TLC, and
TNT, targeting adults 45 years of age and older. We anticipate a coordinated expansion of our advertising strategy during 2025, as
we focus on pushing additional SKUs within our retail sales partner network to continue to build brand awareness and increase reach for
FOCUSfactor. We also plan to invest in online marketing to promote all of our brands, including social media and influencer driven marketing.
We have also experienced significant growth through our increased distribution, which we continue to drive forward.
3
Acquire Brands which Complement Our Existing
Portfolio
We will continue to evaluate
acquisition opportunities that we believe fit well within our brand portfolio and create value for our stockholders, such as further retail
expansion in nutraceuticals and market expansion in health and beauty. In spite of historical capital constraints, our opportunistic approach
to acquisitions has resulted in a successful track record of identifying promising targets that align with our overall brand strategy
in the health, beauty and lifestyle segments.
Partner with Additional Leading Retailers
to Expand the Reach of Our Products
We have established distribution
relationships with premier retail partners, including Costco, Walmart, Amazon.com, Walgreens, CVS, The Vitamin Shoppe, Target.com, H-E-B,
Meijer, and Albertson’s. Based on the success of our products with these leading retail partners, we believe that we are well positioned
to add new retailers that will enhance our distribution footprint. We believe we have expansion opportunities with food retailers, including
those focused on health foods. We intend to introduce three to five new SKUs across potential retailers, which would potentially result
in the addition of approximately 50,000 points of distribution.
Diversify Our Geographic Presence through
Entry into New Markets
We seek to accelerate our sales
growth by expanding and further diversifying our geographic footprint. Our goal is to increase our net revenues generated from new markets.
As we target new international markets, our strategy is to develop highly competitive and differentiated products that are produced in-country for
ease of entry, with support from our regulatory group and an in-country regulatory consultant to help expedite the approval process.
In the United Kingdom, where we have distribution with Costco and Holland & Barrett, we have established relationships with manufacturers
who began producing FOCUSfactor in-country in December 2021. We currently plan to enter the Taiwan and Mexico markets during
2025 and in Australia and Asia in the first quarter of 2026, initially with FOCUSfactor, then followed by Flat Tummy. In Mexico, we have
identified local manufacturers and will begin connecting with retailers in Mexico in 2025. We then plan to expand our brands into Australia
(where we have TGA approval for our FOCUSfactor products) and Asian markets in 2026. In addition, we are developing our marketing plans
in compliance with applicable laws, and are initiating retailer meetings as we seek to gain distribution across these new retail markets.
Use Innovative Strategies to Boost Consumer
Engagement
We have made investments in
promoting an app for Flat Tummy and view this as a key aspect of growing our customer base and maintaining high levels of engagement.
We have also focused on developing our social media presence, in particular through Instagram, in order to foster and grow our relationship
with customers. Our brands appeal to both specific consumer needs as well as lifestyle choices and we seek to deepen our understanding
of our customers and boost recognition of our brands through increased engagement.
Continue to Develop and Expand Our Current
Brands
Our plan is to further develop
and expand our brands by reaching a broader set of customers through advertising and product expansion. More specifically, we look to
develop new products for our brands to satisfy the various customer segment opportunities (i.e., baby boomers, millennials, etc.) and
satisfy various consumer needs as they relate to new and improved formulations, expanded and improved product benefits, alternative delivery
formats and sizes. As we increase the product line-up behind our brands, we leverage our current retail distribution network by expanding
our presence as well as adding incremental distribution with new retail partners. With a broader brand presence, we believe our advertising
becomes even more efficient at driving sales velocity.
This is evidenced by our expanded
FOCUSfactor product line, including focus and energy Ready-to-Drink (RTD) and liquid shots that are marketed to a younger adult audience.
In 2023, we successfully launched an RTD pilot program in the United States through a major retailer. Additionally, in the second
quarter of 2024, we launched three core FOCUSfactor focus and energy RTD products in Canada. In 2025, we plan to introduce an additional
FOCUSfactor supplement for Taiwan, RTDs for the UK and focus and energy coffee for the United States. In the first quarter of 2025,
we plan on introducing new complementary products to the Flat Tummy line-up, including new protein shakes, gut-healthy ready-to-drink beverage,
hydration powder and pre-workout powder. Additionally, we plan to employ this strategy of expanding our brands into international
markets that include Mexico and Asia, among others.
4
Marketing and Sales
Our targeted, consumer-driven marketing
strategy has been key to building our brands and driving revenue growth. We manage dedicated marketing strategies for each of our brands
in order to build deep connections with our customers.
FOCUSfactor. Our
marketing strategy for FOCUSfactor is primarily focused on increased distribution and advertising campaigns that appeal to the demographics
of our wellness focused customer base.
We also utilize in-store promotions
along with online and social media advertising to promote our FOCUSfactor brand. We leverage the following online and social media assets
as part of our marketing strategy:
● Website: Our FOCUSfactor
website helps to educate and inform consumers on our line of products. The website also serves as a direct-to-consumer sales channel
for most FOCUSfactor products.
● Instagram: Our main
social media platform is Instagram. As of December 31, 2024, we had approximately 13,600 followers.
● FOCUSfactor — Brain Hub App: Early
in 2021 we launched our Brain Hub app on the Android and Apple iOS platforms to provide an additional point of engagement with customers.
The app contains a library of brain games and guided meditation sessions on topics related to mindfulness and brain health in order to
keep consumers engaged. As of December 31, 2024, we have approximately 13,000 app downloads.
Flat Tummy. We
employ a primarily online and social media driven strategy for our Flat Tummy brand. The brand is focused primarily on women. We employ
campaigns to reach our core target segments through a mix of traditional online advertising as well as influencer-based marketing.
● Website: Our Flat Tummy website acts as a platform
for engagement with our customers. In addition to offering a direct-to-consumer sales channel for our products, we also host a lifestyle
blog on our website with a focus on health and fitness.
● Instagram: Our primary social media platform is Instagram.
As of December 31, 2024, we had approximately 1.7 million followers. Our marketing strategy for Flat Tummy seeks to leverage our
large online following to promote products from across the Flat Tummy brand. More recently we have engaged with social media influencers
as a new strategy to promote our products.
● Facebook: As of December 31, 2024, we had approximately
531,000 followers. We mainly use the platform to share promotions and to relay content and advertisements.
● Flat Tummy App: Our Flat Tummy app had approximately
1.9 million unique downloads as of December 31, 2024, across both the Apple and Android platforms. The app provides customized workouts,
nutrition information, and diet plans. The app is currently free to customers; however, we are exploring different strategies to monetize
our large user base.
FOCUSfactor Study
FOCUSfactor has been tested
in a single-center, randomized, double-blind, placebo-controlled, parallel group study to evaluate its effect on memory, concentration,
and focus in healthy adults. The controlled study was conducted in normal, healthy, male and female subjects between the ages of 18 and
65 who had responded to advertisements. A total of 96 subjects were enrolled and randomized to one of the two treatment groups (FOCUSfactor
and placebo). Subjects were compensated for their participation. The study was sponsored by Factor Nutrition Labs, LLC, the developer
of FOCUSfactor, and was conducted in 2011 at Cognitive Research Corporation (“CRC”) in Saint Petersburg, Florida. The sponsor,
in consultation with CRC, was responsible for study design including selection of dose, eligibility criteria, efficacy and safety assessments,
and vitamin/nutraceutical supply. CRC, a contract research organization, was responsible for data collection, database preparation, overall
project management, site monitoring, data management, statistical analyses, and preparation of the final study report.
5
The primary endpoint was sum
recall for five trials of the Rey Auditory Verbal Learning Test (RAVLT), a standardized neuropsychological test of memory. The RAVLT is
one of the most commonly used tests of memory in psychopharmacology research. The test was originally developed in the 1940s and has proven
useful in evaluating verbal learning and memory, including proactive inhibition, retroactive inhibition, retention, encoding versus retrieval,
and subjective organization. The standard RAVLT begins with a subject being read a list of 15 unrelated words at the rate of one word
per second. The examiner then asks the subject to recall as many words as possible. This procedure is then repeated four more times with
the same list of words and the number of correct responses is summed. This summed score was chosen as the primary outcome measure, or
endpoint, for the current study.
The study demonstrated that,
compared to placebo, FOCUSfactor improved abilities referred to as memory (i.e., short term memory), attention (e.g., focus), concentration
and working memory in healthy adults. Following six weeks of treatment, subjects who received FOCUSfactor had a mean increase in
recall of 6.5 words compared to 4.5 words for those who received placebo (t = -4.32, df = 87, p <0.001). The total words
recalled over the five trials following six weeks of treatment (corrected for baseline score) was 51.9 words for subjects receiving
FOCUSfactor compared to 49.7 words for subjects receiving placebo (t = -2.98, df = 87, p = 0.002). The significant effect on
the RAVLT summed score supports the hypothesis that FOCUSfactor improves memory, attention (e.g., focus), and concentration. In addition,
FOCUSfactor was found to be very well tolerated.
Our History
We were organized as a corporation
under the laws of the State of Nevada on December 29, 2010 under the name “Oro Capital Corporation.” In April 2014,
Synergy Strips Corp., a Delaware corporation, became our wholly-owned subsidiary, and we changed our name from “Oro Capital
Corporation” to “Synergy Strips Corp.” In August 2015, we changed our name to “Synergy CHC Corp.” In
January 2019, our other U.S. subsidiaries, Neuragen Corp., Sneaky Vaunt Corp., The Queen Pegasus Corp. and Breakthrough Products
Inc., merged with and into the Company. In July 2021, we acquired Hand MD Corp. as a wholly-owned subsidiary.
We were a public reporting
company until July 17, 2020, the date on which we filed a Form 15 to voluntarily suspend our duty to file reports under Sections
13 and 15(d) of the Exchange Act. As a result of our public offering in October 2024, we became subject again to the information
and reporting requirements of the Exchange Act and we file periodic reports, proxy statements and other information with the SEC.
Our Industry
The global nutritional supplement
market is expected to grow at a compound annual growth rate (CAGR) of approximately 9.3% from 2018 to 2028 according to Inkwood Research.
One of the drivers of this growth is the increasing availability of over-the-counter products as an alternative to prescription medication.
FOCUSfactor competes in the
brain health supplement category. The global brain health supplements market was estimated to be $8.6 billion in 2022 and is expected
to grow at a compound annual growth rate of 13.3% from 2023 to 2030, according to Grand View Research. The industry is fragmented, with
both global and domestic competitors, which gives us an opportunity to scale and continue to take market share.
Our Flat Tummy brand competes
in the weight management and wellbeing market, which in 2022 was estimated to be a $11.3 billion global market, with forecasted growth
of 4.0% annually from 2023 to 2032, according to Business Research Insights.
Demographic trends and changing
consumer habits, including a focus on reducing obesity prevalence, have been drivers of this market. We expect these trends will benefit
the Flat Tummy brand and allow for new and innovative products to appeal to the changing market demographics.
Research and Development
The development of new products
is comprised of two distinct steps. First, our marketing team reviews new product opportunities by analyzing market data and consumer
trends in the market as well as products offered by our competition and then develops preliminary new product concepts which include claims/benefits,
delivery form, packaging, and pricing targets, among others. We then work with our third-party manufacturers and leverage their research
and development to finalize our new product initiative (including formula and specifications), as these partners are experienced in product
development and formulation. When we acquire a brand, we typically further expand the SKUs under that brand, through internal development
and with our existing partners. Generally, we take ownership of the formulas and related intellectual property, unless the products use
a generic formulation.
6
Manufacturing and Related Operations
Our company collaborates with
external manufacturers, known for their reliability, to produce our diverse range of products. We carefully select partners based on their
expertise and manufacturing capabilities, ensuring our products are of the highest quality. The FOCUSfactor line is produced by several
respected manufacturers, such as Nutrition Formulators Inc., Vit-Best Nutrition, and ProTab Laboratories, to ensure supply continuity
and support brand growth. For the Flat Tummy line, we work closely with manufacturers: Caraway Tea Company to make our teas, Vit-Best Nutrition
for shakes and capsules, Global Widget for gummies, and Clever Foods for appetite suppression lollipops.
Distribution
Most of our revenues are generated
through the retail channels, primarily due to our FOCUSfactor brand which is sold mainly through leading retailers. These retailers include
club, mass, drug and other retailers such as Costco, Walmart, Amazon.com, Walgreens, Meijer, Albertson’s and CVS. All of our
brands are also sold directly to consumers through their respective brand websites.
Competition
The U.S. nutritional supplements
retail industry is a large and highly fragmented industry with few barriers to entry. We compete against other domestic and international
manufacturers, specialty retailers, mass merchants, multi-level marketing organizations, mail-order and direct-to-consumer companies,
and e-commerce companies. This market is highly sensitive to the introduction of new products, which may rapidly capture a significant
share of the market. Certain of our competitors may have significantly greater financial, technical and marketing resources than we do,
and may be able to adapt to changes in consumer preferences more quickly, devote greater resources to the marketing and sale of their
products, or generate greater brand recognition. In addition, our competitors may be more effective and efficient in introducing new products.
Although there are many competing
products on the market across our product categories, we believe that the FOCUSfactor brand is strengthened by an independent study to
support its claim of improving memory, concentration and focus. FOCUSfactor’s competitors include a wide range of products, from
targeted brain-enhancement supplements to indirect competitors such as energy drinks that claim to improve concentration. Our Flat
Tummy brand competes in well-established segments with a diverse range of competition both domestically and internationally.
Government Regulation
Domestic (United States) Overview
The processing, formulation,
safety, manufacturing, packaging, labeling, advertising and distribution of our products in the United States are subject to regulation
by several agencies, including the U.S. Food and Drug Administration (the “FDA”), the Federal Trade Commission (the “FTC”),
the Consumer Product Safety Commission, and by various agencies and programs of the states and localities in which our products are sold.
The FDA, which exercises regulatory authority over foods, dietary supplements (a subset of the foods category), and cosmetics, is the
primary U.S. regulatory body for the product categories in which we participate within the U.S. market. While the FDA doesn’t
mandate pre-approval or registration for dietary supplements or food products, it does stipulate that these items must adhere to
current good manufacturing practices (“cGMPs”) and be produced in FDA-registered and audited facilities. Additionally,
the FDA exercises regulatory oversight of ingredients and labeling of these products.
All FOCUSfactor products and
Flat Tummy products are governed by the FDA regulations in 21 CFR Part 111 (dietary supplements) or 21 CFR Part 117 (foods).
Neuragen (NDC 15377-010-04) is a homeopathic product and has not been evaluated by the FDA for safety or efficacy. The FDA is not aware
of scientific evidence to support homeopathy as effective. UrgentRx is an over-the-counter (“OTC”) drug, which has specific
regulatory requirements, including ingredient and manufacturing requirements. Under the OTC monograph system, selected OTC drugs are generally
recognized as safe and effective and do not require the submission and approval of a new drug application. The FDA OTC monographs include
well-known ingredients and specific requirements for permitted indications, required warnings and precautions, allowable combinations
of ingredients and dosage levels. Products marketed under the OTC monograph system must conform to specific quality, formula and labeling
requirements. We do not currently sell UrgentRx.
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The U.S. Food and Drug Administration
Dietary Supplements and Foods
The Dietary Supplement Health
and Education Act of 1994 (“DSHEA”) amended the Federal Food, Drug, and Cosmetic Act (the “FD&C Act”)
to establish a new framework governing the composition, safety, labeling, manufacturing and marketing of dietary supplements. Generally,
under the FD&C Act, dietary ingredients (i.e., vitamins; minerals; herbs or other botanicals; amino acids; or dietary substances for
use by humans to supplement the diet by increasing total dietary intake; or any concentrate, metabolite, constituent, extract or combination
of any of the above) that were marketed in the United States prior to October 15, 1994 may be used in dietary supplements without
notifying the FDA. “New” dietary ingredients (i.e., dietary ingredients that were not marketed in the United States before
October 15, 1994) must be the subject of a new dietary ingredient notification submitted to the FDA unless the ingredient has been
“present in the food supply as an article used for food” without being “chemically altered.” A new dietary ingredient
notification must provide the FDA evidence of a “history of use or other evidence of safety” establishing that use of the
dietary ingredient “will reasonably be expected to be safe.” A new dietary ingredient notification must be submitted to the
FDA at least 75 days before the initial marketing of the new dietary ingredient. The FDA may determine that a new dietary ingredient
notification does not provide an adequate basis to conclude that a dietary ingredient is reasonably expected to be safe.
Such a determination could
prevent the marketing of such dietary ingredient. In 2011 and 2016, the FDA issued draft guidance setting forth recommendations for complying
with the new dietary ingredient notification requirement. In 2024, FDA has issued another guidance finalizing New Dietary Ingredient Notification
(“NDIN”) procedures and timeframes, noting that other parts of the 2016 draft guidance will be finalized in due time. Although
FDA guidance is non-binding and does not establish legally enforceable responsibilities, and companies are free to use an alternative
approach if the approach satisfies the requirements of applicable laws and regulations, FDA guidance is a strong indication of the FDA’s
view on the topic discussed in the guidance, including its position on enforcement. At this time, the NDIN draft guidance, and finalized
timelines and procedures guideline are not anticipated to have a material impact on our operations. As a part of our product development
process, ingredients in products are vetted for compliance with FDA’s regulations for dietary supplements. Any ingredient suspected
to fall under the NDIN classification is further vetted to confirm the ingredient is Generally Recognized As Safe (GRAS) or that the ingredient
manufacturer/distributor has submitted NDIN to the FDA.
The FDA or other agencies could
take actions against products or product ingredients that, in their determination, present an unreasonable health risk to consumers that
would make it illegal for us to sell such products. In addition, the FDA could issue consumer warnings with respect to the products or
ingredients in such products that we sell. Such actions or warnings could be based on information received through FD&C Act-mandated reporting
of serious adverse events.
The Bioterrorism Act, enacted
in 2002, is a U.S. federal law aimed at bolstering the nation’s ability to prevent, prepare for, and respond to bioterrorism
and other public health emergencies. Key provisions include mandatory registration of food facilities with the FDA, prior notification
of imported food shipments, recordkeeping requirements for food facilities, and the FDA’s authority to administratively detain food
products posing serious health risks. This legislation enhanced food safety by facilitating better monitoring of food facilities and imports,
improving traceability and recall efforts, and strengthening the FDA’s ability to respond swiftly to potential threats to public
health.
In June 2007, pursuant
to the authority granted by the FD&C Act as amended by DSHEA, the FDA published detailed current Good Manufacturing Practice (“cGMP”)
regulations that govern the manufacturing, packaging, labeling, and holding operations of dietary supplement manufacturers. The cGMP regulations,
among other things, imposed significant recordkeeping requirements on manufacturers. The cGMP requirements are in effect for all dietary
supplement manufacturers, and the FDA conducts inspections of dietary supplement manufacturers pursuant to these requirements. The failure
of a manufacturing facility to comply with the cGMP regulations renders products manufactured in such facility “adulterated,”
and subjects such products and the manufacturer to a variety of potential FDA enforcement actions. In addition, the Food Safety Modernization
Act (“FSMA”), which was enacted in January 2011, aimed to modernize and strengthen the food safety system by shifting
the focus from responding to foodborne illness outbreaks to preventing them. The act granted the FDA new regulatory authority over the
way foods are grown, harvested, and processed. It also required food facilities to implement preventive controls to identify and address
potential hazards in their operations. FSMA represents a fundamental shift in food safety regulation, emphasizing prevention, risk-based approaches,
and enhanced collaboration throughout the food supply chain, which has increased the costs of dietary ingredients and has subjected the
suppliers of such ingredients to more rigorous inspections and enforcement. FSMA also requires importers of food, including dietary supplements
and dietary ingredients, to conduct verification activities to ensure that the food or ingredients they import meet applicable domestic
requirements.
8
We take several actions to
ensure manufacturers we engage comply with the Bioterrorism Act, have implemented FSMA procedures (as applies), and are operating under
cGMPs. As is common in our industry, we rely on our third-party suppliers and manufacturers to have policies and procedures that
ensure that the products they manufacture and sell to us comply with all applicable regulatory and legislative requirements. Internally,
we have a set of supplier onboarding procedures that ensure that the third-party facilities are registered with the FDA and are operating
a quality system up to cGMP standards for the respective product category. We make an intentional effort to engage manufacturers that
have additional quality certifications and third-party audits, such as food safety certifications under the Global Food Safety Initiative
(GFSI) or dietary supplement cGMP certifications audited by the National Sanitation Foundation (NSF), whenever possible. During this onboarding
process, the supplier’s history is also researched for any recent recalls, warning letters, or import alerts related to their facility
or products manufactured by the supplier. Additionally, each third-party manufacturer is required to enter into a quality agreement
with us. This document specifically outlines responsibilities and cGMP/documentation expectations for each party. In general, we also
seek representations and warranties, indemnification and/or insurance from our vendors. However, even with adequate insurance and indemnification,
any claims of non-compliance could significantly damage our reputation and consumer confidence in our products. In addition, the
failure of such products to comply with applicable regulatory and legislative requirements could prevent us from marketing the products
or require us to recall or remove such products from the market, which in certain cases could materially and adversely affect our business,
financial condition and results of operations. A removal or recall could also result in negative publicity and damage to our reputation
which could reduce future demand for our products. In such case, we may attempt to offset any losses related to recalls and removals with
reformulated or alternative products; however, there can be no assurance that we would be able to offset all or any portion of losses
related to any future removal or recall.
The FD&C Act permits structure/function
claims to be included in labels and labeling for dietary supplements without FDA pre-market approval. However, companies must have
substantiation that the claims are “truthful and not misleading,” and must submit a notification with the text of the claims
to the FDA no later than 30 days after marketing the dietary supplement with the claims. Permissible structure/function claims may
describe how a particular nutrient or dietary ingredient affects the structure, function, or general well-being of the body, or characterize
the documented mechanism of action by which a nutrient or dietary ingredient acts to maintain such structure or function. The label or
labeling of a product marketed as a dietary supplement may not expressly or implicitly represent that a dietary supplement will diagnose,
cure, mitigate, treat, or prevent a disease (i.e., a disease claim). If the FDA determines that a particular structure/function claim
is an unacceptable disease claim that causes the product to be regulated as a drug, a conventional food claim, or an unauthorized version
of a “health claim,” or, if the FDA determines that a particular claim is not adequately supported by existing scientific
data or is false or misleading in any particular way, we would be prevented from using the claim and would have to update our product
labels and labeling accordingly. We have an in-house regulatory team that reviews the scientific literature and develops substantiation
as part of the product development process to ensure the crafting of compliant structure-function claims and product positioning.
Our regulatory team engages in the review of web copy, e-commerce copy, and other marketing copy at the request of the brand directors
of each respective brand.
In addition, DSHEA provides
that so-called “third-party literature,” e.g., “a publication, including an article, a chapter in a book,
or an official abstract of a peer-reviewed scientific publication that appears in an article and was prepared by the author or the
editors of the publication” supplements, when reprinted in its entirety, may be used “in connection with the sale of a dietary
supplement to consumers” without the literature being subject to regulation as labeling. Such literature: (1) must not be false
or misleading; (2) may not “promote” a particular manufacturer or brand of dietary supplement; (3) must present
a balanced view or is displayed or presented with other such items on the same subject matter so as to present a balanced view of the
available scientific information; (4) if displayed in an establishment, must be physically separate from the dietary supplements;
and (5) should not have appended to it any information by sticker or any other method. If the literature fails to satisfy each of
these requirements, we may be prevented from disseminating such literature with our products, and any continued dissemination could subject
our product to regulatory action as an illegal drug.
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The FDA has broad authority
to enforce the provisions of federal law applicable to dietary supplements, including powers to issue a public warning or notice of violation
letter to a company, publicize information about illegal products, detain products intended for import, require the reporting of serious
adverse events, require a recall of illegal or unsafe products from the market, and request the Department of Justice to initiate a seizure
action, an injunction action or a criminal prosecution in United States courts.
Federal Trade Commission
The FTC exercises jurisdiction
over the advertising of all products, including foods, dietary supplements and cosmetics, and requires that all advertising to consumers
be truthful and non-misleading. The FTC actively monitors the dietary supplement space and has instituted numerous enforcement actions
against dietary supplement companies for failure to have adequate substantiation for claims made in advertising or for the use of false
or misleading advertising claims or practices. These enforcement actions have resulted in consent decrees and significant monetary judgments
against the companies and/or individuals involved. Regulators require a company to convey product claims clearly and accurately and further
require marketers to maintain adequate substantiation for their claims. More specifically, the FTC requires such substantiation to be
based upon competent and reliable scientific evidence and requires a company to have a reasonable basis for the expressed and implied
product claim before it disseminates an advertisement. A reasonable basis is determined based on the claims made, how the claims are presented
in the context of the entire advertisement, and how the claims are qualified. The FTC’s standard for evaluating substantiation is
designed to ensure that consumers are protected from false and/or misleading claims by requiring scientific substantiation of product
claims at the time such claims are first made. The failure to have this substantiation violates the Federal Trade Commission Act.
Foreign
Our products sold in foreign
countries are also subject to regulation under various national, local, and international laws that include provisions governing, among
other things, the formulation, manufacturing, packaging, labeling, testing, advertising, and distribution of these products within their
respective categories. Some foreign entities categorize these products/formulations as “Medicines” or subsets of a medicinal
category instead of as “food supplements” or “dietary supplements”, based on the regionally-specific regulations
and the nature of the product. Government regulations in foreign countries may prevent or delay the introduction, or require the reformulation,
of certain of our products.
In foreign markets, our regulatory
department works with an in-country regulatory consultant group to guide us through the regulatory process needed to launch our product
in a particular country such as Canada, the United Kingdom and Australia. For example, Canada and Australia require a product submission
packet and approval from Health Canada (“HC”) and the Therapeutic Goods Administration (“TGA”), respectively,
for products that would be considered “Natural Health Products” (in Canada) or “Listed Medicines” (in Australia).
In the United Kingdom, on the other hand, no formal regulatory submission or pre-approval is needed for products within the food
supplement category. Launch timing varies by country. In the United States and United Kingdom, once a formula is established and
labeling has been approved by our regulatory and legal advisors, the product can be launched upon production. The Australian approval
process generally takes four to eight weeks from the time the packet is submitted, while in Canada the approval process can take
from six to twelve months from submission.
In Canada, HC has oversight
over our FOCUSfactor and Flat Tummy products. Our FOCUSfactor and Flat Tummy products are considered natural health products (“NHPs”)
by HC, and each has been issued, so they each have a natural product number (“NPN”) that was assigned by HC upon its review
and approval. This applies to all products currently marketed or licensed in Canada, except for the FOCUSfactor energy drinks, which are
considered supplemented foods and are not subject to pre-approval. Energy drinks are instead subject to supplemented foods regulations
and manufacturing standards.
In the United Kingdom, FOCUSfactor
products are considered food supplements that are regulated by the Food Standards Agency (“FSA”). There is no requirement
for licensing or registering food supplement products in the United Kingdom. Products must comply with relevant food law, which include
formulation/ingredient restrictions, specific labeling requirements, and other parameters. Brexit has introduced significant challenges
for the sale of food supplements from the UK into the EU. These challenges primarily stem from regulatory misalignment and new border
controls. Previously, products could be freely traded within the EU under harmonized regulations, but now, UK-based supplements must
adhere to separate EU regulations to be sold in the European market. This necessitates costly and time-consuming compliance efforts,
including product testing and re-labelling. Additionally, customs procedures and tariffs introduced post-Brexit have further impeded
the flow of goods, increasing costs for businesses and potentially limiting consumer access to certain products. Flat Tummy products are
not currently sold in the United Kingdom.
10
In Australia, FOCUSfactor products
are “Listed Medicines” that are regulated by the TGA and require an AUST L (Australia Listed Medicine) number. Listed Medicines
are regulated by the TGA, and the advertising of these products is also regulated by the TGA under the Therapeutic Goods Administrative
Code (“TGAC”). Flat Tummy products are not currently sold in Australia.
New Legislation or Regulation
Legislation may be introduced
which, if passed, would impose substantial new regulatory requirements on dietary supplements. We cannot determine what effect additional
domestic or international governmental legislation, regulations, or administrative orders, when and if promulgated, would have on our
business in the future. New legislation or regulations may require the reformulation or revised labeling of certain products to meet new
standards, require the recall or discontinuance of certain products not capable of reformulation, or impose additional record keeping
or submission requirements. Moreover, emerging or future regulations might introduce additional challenges beyond those currently foreseen,
further affecting the industry landscape.
Fragmented state-level regulations
develop in the United States from time-to-time. Once such bill, the New York Weight Loss Products Bill, effective as of April 22, 2024,
imposes stricter regulations on weight loss and athletic performance products. Among its provisions, it requires manufacturers to implement
age verification measures for the sale of consumers in the state of New York. Despite its passage, opposition from industry trade
groups persists, citing concerns over its impact on the dietary supplement industry. Another noteworthy and continuously-evolving state-level regulation
is Proposition 65, which is a California initiative that governs the presence of some chemicals and associated warnings and is managed
by the California Office of Environmental Health Hazard Assessment (OEHHA).
On a federal level in the United States,
repeated legislative attempts have been made within the last several years to introduce a mandatory product listing (MPL) for the
dietary supplement industry through the FDA, which would require notification to the FDA before bringing a product to the market and for
label information to be submitted to and maintained in a central database. While the most recent MPL attempt failed in 2022, the FDA’s
outlined budget and legislative proposals for 2025 continue to include the modernization of DSHEA regulations and the introduction of
an MPL. Several trade association groups within the dietary supplement industry continue to express opposition to the current proposal,
citing a clear lack of scope and definition of what it ultimately may require.
In Canada, Health Canada is
in the process of reviewing and updating the database of ingredient and product monographs. While this effort is considerably focused
on the clarification and harmonization of existing monographs and resources, the changing of certain ingredient monographs may have the
potential to impact formulation or labeling, if any such ingredient is included in one of our licensed products. If this does occur, Health
Canada is expected to provide phase-in and guidance for any such changes. Health Canada has also provided updated labeling formatting
for Natural Health Products (NHPs), with a compliance date for existing products of 2028. Concurrently, Health Canada is in the consultation
period for an updated fee schedule for Health Canada-related activities, such as the review of product submission packets, site licensing,
and other activities relevant to maintaining operations and regulatory compliance in Canada. These discussions are still ongoing, but
present potential additional future expenses to companies with natural health product registrations in the Canadian regions, as well as
manufacturers or importers of such products. The benefit of this proposed pay scheme is that it may significantly reduce the number of
product submissions from other companies in the Canadian market, which may reduce competition in the Canadian market and perhaps reduce
review timelines by Health Canada for new product registrations and other such activities, therefore decreasing the time barrier to entry.
Intellectual Property
We own 23 trademarks that have
been registered with the United States Patent and Trademark Office and have filed applications to register additional trademarks.
In addition, we claim domestic trademark and service mark rights in numerous additional marks that we use. We own a number of trademark
registrations in countries outside the United States. Federally registered trademarks in the United States have a perpetual
life, as long as they are maintained and renewed on a timely basis and used properly as trademarks, subject to the rights of third parties
to seek cancellation of the trademarks if they claim priority or confusion of usage. Most foreign trademark offices use similar trademark
renewal processes. We regard our trademarks and other proprietary rights as valuable assets and believe they make a significant positive
contribution to the marketing of our products.
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We protect our legal rights
concerning our trademarks by appropriate measures, which may include legal action. We possess a portfolio of both registered and unregistered
(i.e., common law) trademarks. In certain circumstances, we seek and obtain registrations for our trademarks, which may confer certain
advantages, and the decision to register a trademark is made on a case-by-case basis. We have registered and intend to register certain
trademarks in certain limited jurisdictions outside the United States where our products are sold, but we may not register all or
even some of our trademarks in every country in which we conduct business or intend to conduct business.
We own U.S. Patent 8,329,227
covering FOCUSfactor’s proprietary formulation “for enhanced mental function.” This patent was issued by the United States
Patent and Trademark Office in December 2012 and expires in April 2025.
In addition to this intellectual
property, we also rely on our proprietary knowledge and ongoing technological innovation to develop a competitive position in the market
for our products. Each of our patents and know-how are integral to the conduct of our business and the loss of any could have a material
adverse effect on our business.
Human Capital Management
We recognize that attracting,
motivating and retaining passionate talent at all levels is vital to continuing our success. By improving employee retention and engagement,
we also improve our ability to support our customers and protect the long-term interests of our stakeholders and stockholders. We
invest in our employees through continuously improving benefits and various health and wellness initiatives, and offer competitive compensation
packages, working to continuously improve fairness in internal compensation practices.
As of December 31, 2024, we
had 21 full-time employees. We intend to grow our employee base in response to the demands and requirements of the business. We believe
that the employer-employee relationships in our Company are positive. We have no labor union contracts.
Item 1A. Risk Factors
An investment in our common
stock involves a high degree of risk. You should carefully consider the following risks and all of the other information contained in
this Annual Report before deciding whether to invest in our common stock. If any of the following risks are realized, our business, financial
condition and results of operations could be materially and adversely affected. In that event, the trading price of our common stock could
decline, and you could lose all or part of your investment in our common stock. Additional risks of which we are not presently aware or
that we currently believe are immaterial may also harm our business and results of operations. Some statements in this Annual Report,
including such statements in the following risk factors, constitute forward-looking statements. See the section entitled “Cautionary
Note Regarding Forward-Looking Statements.”
Risks Related to Our Business, Strategy and
Industry
We operate in a highly competitive industry
and our failure to compete effectively could materially and adversely affect our sales and growth prospects.
The U.S. nutritional supplements
retail industry is a large and highly fragmented industry with few barriers to entry. We compete against other domestic and international
manufacturers, specialty retailers, mass merchants, multi-level marketing organizations, mail-order and direct-to-consumer companies,
and e-commerce companies. This market is highly sensitive to the introduction of new products, which may rapidly capture a significant
share of the market. As certain products become more mainstream, with broader distribution, we may experience increased competition for
those products. Increased competition from companies that distribute through retail, e-commerce or wholesale channels could have
a material adverse effect on our financial condition and results of operations. Certain of our competitors may have significantly greater
financial, technical and marketing resources than we do, and may be able to adapt to changes in consumer preferences more quickly, devote
greater resources to the marketing and sale of their products, or generate greater brand recognition. In addition, our competitors may
be more effective and efficient in introducing new products. Furthermore, if we fail to maximize the efficiency of our ship direct to
customers strategies, or fail to provide our customers with an attractive omni-channel experience, our business and results of operations
could be materially and adversely affected. We may not be able to compete effectively, and any of the factors listed above may cause price
reductions, reduced margins and losses of our market share.
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Our failure to appropriately respond to
changing consumer preferences and demand for new products or product enhancements could significantly harm our relationship with customers
and our product sales, as well as our financial condition and operating results.
Our business is subject to
changing consumer trends and preferences, including rapid and frequent changes in demand for products, new product introductions and enhancements.
Our failure to accurately predict these trends could negatively impact consumer opinion of our products, which in turn could harm our
customer relationships and cause the loss of sales. The success of our new product offerings and enhancements depends upon a number of
factors, including our ability to:
● accurately anticipate consumer needs;
● innovate and develop new products or product enhancements
that meet these needs;
● successfully commercialize new products or product enhancements
in a timely manner;
● price our products competitively;
● manufacture and deliver our products in sufficient volumes
and in a timely manner; and
● differentiate our product offerings from those of our competitors.
If we do not introduce new
products or make enhancements to meet the changing needs of our customers in a timely manner, some of our products could be rendered obsolete,
which could negatively impact our revenues, financial condition, and operating results.
We depend on a small number of large retailers
for a significant portion of our sales. Our sales growth is dependent upon maintaining our relationships with existing customers, and
the loss of any one such customer could materially adversely affect our business and financial performance.
Certain retailers make up a
significant percentage of our products’ retail volume. For the year ended December 31, 2024, our top two customers accounted for
73% of our net revenue. For the year ended December 31, 2023, our top three customers accounted for 78% of our net revenue.
We sell products to our customers under their standard vendor agreements. These vendor agreements do not include a term or duration as
sales under each vendor agreement are generally made on a purchase order basis, and do not include any termination provisions. The loss
of sales of any of our products in a major retailer, or the reduction of purchasing levels or the cancellation of any business from a
major retailer, could have a material adverse effect on our business and financial performance. In addition, if we were to lose one or
more of these retailers as a distribution channel for our products, we can make no assurances that we will be able to find a comparable
retailer to replace such relationship or that we will be able to find a replacement at all, which could negatively impact our revenues,
financial condition, and operating results.
If our outside suppliers and manufacturers
fail to supply products in sufficient quantities and in a timely fashion, our business could suffer.
Contract manufacturers produce
all of our products. Our contract manufacturers acquire all of the raw materials for manufacturing our products from third-party suppliers.
We also depend on outside suppliers for the packaging materials for our products. In the event we were to lose any significant suppliers
or contract manufacturers and have trouble in finding or transitioning to alternative suppliers or manufacturers, it could result in product
shortages or product back orders, which could harm our business. There can be no assurance that suppliers will be able to provide our
contract manufacturers the raw materials in the quantities and at the appropriate level of quality that we request or at a price that
we are willing to pay. We are also subject to delays caused by any interruption in the production of these materials including weather,
disease, crop conditions, climate change, transportation interruptions and natural disasters or other catastrophic events. Our profit
margins and timely product delivery are dependent upon the ability of our suppliers and contract manufacturers to supply us with products
in a timely and cost-efficient manner. Our ability to enter new markets and sustain satisfactory levels of sales in each market depends
on the ability of our suppliers and contract manufacturers to provide required levels of ingredients and products and to comply with all
applicable regulations. The failure of our outside suppliers or manufacturers to supply ingredients or produce our products could materially
adversely affect our business operations. We believe we have dependable suppliers for all of our ingredients, and we have identified alternative
suppliers and manufacturers for all of our ingredients and products. If our suppliers are unable to perform, any delay in replacing or
substituting such ingredients could adversely affect our business.
13
A downturn in the economy, could affect
consumer purchases of discretionary items such as the health and wellness products that we offer, which could have an adverse effect on
our business, financial condition, profitability, and cash flows.
We offer a broad selection
of health and wellness products. A downturn in the economy could adversely impact consumer purchases of discretionary items such as health
and wellness products. The United States and global economies may slow dramatically as a result of a variety of factors, including
turmoil in the credit and financial markets, concerns regarding the stability and viability of major financial institutions, the state
of the housing markets, and volatility in worldwide stock markets. In the event of such economic downturn, the U.S. and global economies
could become significantly challenged in a recessionary state for an indeterminate period of time. Inflation or other changes in economic
conditions that negatively affect demand for discretionary items could adversely affect our revenue. These economic conditions could cause
many of our existing and potential customers to delay or reduce purchases of our products for some time, which in turn could harm our
business by adversely affecting our revenues, results of operations, cash flows and financial condition. We cannot predict these economic
conditions or the impact they would have on our consumers or business.
Adverse or negative publicity could cause
our business to suffer.
Our business depends, in part,
on the public’s perception of our integrity and the safety and quality of our products. Any adverse publicity could negatively affect
the public’s perception about our industry, our products, or our reputation and could result in a significant decline in our operations.
Specifically, we are susceptible to adverse or negative publicity regarding:
● the nutritional supplements industry;
● skeptical consumers;
● competitors;
● the safety and quality of our products and/or our ingredients;
● any recalls or adverse health consequences of our competitors’
products;
● regulatory investigations of our products or our competitors’
products; and
● scandals or regulatory investigations regarding the business
practices or products of our competitors.
We continue to explore new strategic initiatives,
but we may not be able to successfully execute on, or realize the expected benefits from, the implementation of our strategic initiatives,
and our pursuit of new strategic initiatives may pose significant costs and risks.
Our strategic initiatives are
focused on, among other things, new product acquisition, new customer acquisition, improving the customer experience through the roll-out of
initiatives including increasing customer engagement and personalization, improving the omni-channel experience (including in stores
as well as through the internet and mobile devices), providing a relevant and inspiring product assortment and improving customer loyalty
and retention. We also continually evaluate acquisition opportunities that we believe fit well within our brand portfolio and create value
for our stockholders. Our future operating results are dependent, in part, on our management’s success in implementing these and
other strategic initiatives, and as a result could divert management’s attention from our existing business as management focuses
on developing these initiatives and related operations. Also, our short-term operating results could be unfavorably impacted by the
opportunity and financial costs associated with the implementation of our strategic plans or the completion of any acquisitions, and we
might not realize the benefits from such strategies. In addition, we may not be successful in achieving the intended objectives of the
strategic initiatives (including acquisitions) in a timely manner or at all. We may choose to fund any acquisitions by way of (i) debt,
which would subject us to additional covenant obligations and liquidity constraints, (ii) cash, which could divert working capital
away from our existing business, or (iii) equity, which would result in dilution for existing stockholders, or any combination of
the foregoing. There can also be no guarantee that we will be able to obtain debt on favorable terms, or at all.
14
As has been the case with our
historical acquisition transactions, future business combinations could involve the acquisition of significant tangible and intangible
assets, which could require us to record ongoing amortization expense with respect to identified intangible assets acquired. In addition,
we may need to record write-downs from future impairments of identified tangible and intangible assets and goodwill. These and other
similar accounting charges would reduce any future earnings or increase any losses. In future acquisitions, we could also incur debt to
pay for acquisitions or issue additional equity securities as consideration, either of which could cause our stockholders to suffer significant
dilution. Additionally, our ability to utilize net operating loss carryforwards, if any, acquired in any acquisitions may be significantly
limited or unusable by us under Section 382 or other sections of the Internal Revenue Code (as has been the case with our net operating
loss carryforwards attributable to the acquisition of Breakthrough Products, Inc.).
Current and future acquisitions may use
significant resources, may be unsuccessful, and could expose us to unforeseen liabilities.
As part of our growth strategy,
we have a history of pursuing acquisitions of companies with products that are similar or complementary to those that we provide in our
businesses to better leverage our existing, scalable infrastructure, and may continue to pursue this strategy in the future. These acquisitions
may involve significant cash expenditures, debt incurrence, additional operating losses and expenses, and compliance risks that could
have a material adverse effect on our financial condition and results of operations.
We may not be able to successfully
integrate our acquired businesses into our company, and therefore, we may not be able to realize the intended benefits of an acquisition.
If we fail to successfully integrate acquisitions, our financial condition and results of operations may be materially adversely affected.
These acquisitions could result in difficulties integrating acquired operations, technologies, and personnel into our business. Such difficulties
may divert significant financial, operational, and managerial resources from our existing operations and make it more difficult to achieve
our operating and strategic objectives. We may fail to retain employees or employer customers acquired through these acquisitions, which
may negatively impact the integration efforts. These acquisitions could also harm our results of operations if it is subsequently determined
that goodwill or other acquired intangible assets are impaired, thus resulting in an impairment charge in a future period.
In addition, these acquisitions
involve risks that the acquired businesses will not perform in accordance with expectations, that we may become liable for unforeseen
financial or business liabilities of the acquired businesses, including liabilities for failure to comply with healthcare regulations,
that the expected synergies associated with acquisitions will not be achieved, and that business judgments concerning the value, strengths,
and weaknesses of businesses acquired will prove incorrect, which could have a material adverse effect on our financial condition and
results of operations.
The nutritional supplement industry increasingly
relies on intellectual property rights and although we seek to ensure that we do not infringe the intellectual property rights of others,
there can be no assurance that third parties will not assert intellectual property infringement claims against us, which claims may result
in substantial costs and diversion of management and other resources and could have a material adverse effect on our business, financial
condition and operating results. Our inability to acquire, protect or maintain our intellectual property could harm our ability to compete
or grow.
Recently it has become more
and more common for suppliers and competitors to apply for patents or develop proprietary technologies and processes. We seek to ensure
that we do not infringe the intellectual property rights of others, but there can be no assurance that third parties will not assert intellectual
property infringement claims against us. These developments could prevent us from offering or supplying competitive products or ingredients
in the marketplace. They could also result in litigation or threatened litigation against us related to alleged or actual infringement
of third-party rights. If an infringement claim is asserted or litigation is pursued, we may be required to obtain a license of rights,
pay royalties on a retrospective or prospective basis or terminate our manufacturing and marketing of our products that are alleged to
have infringed. Litigation with respect to such matters could result in substantial costs and diversion of management and other resources
and could have a material adverse effect on our business, financial condition and results of operations.
15
We have one U.S. patent
(which expires in April 2025) and numerous U.S. and foreign trademarks and service marks. There can be no assurance that the protection
afforded by the patent and these trademarks and service marks will provide us with a competitive advantage or that we will be able to
assert our intellectual property rights in infringement actions. We may be required to defend our intellectual property against such infringement,
which could result in substantial costs and diversion of management and other resources. In addition, results of such litigation are difficult
to predict and if we are not successful in defending our intellectual property rights, this could have a material adverse effect on our
business, financial condition and results of operations.
If we are not able to adequately prevent
disclosure of proprietary knowledge, the value of our products could be materially diminished.
Trade secrets are difficult
to protect. We rely on trade secrets to protect our proprietary knowledge, especially where we do not believe patent protection is appropriate
or obtainable, or where such patents would be difficult to enforce. We rely in part on confidentiality agreements to protect our trade
secrets and other proprietary knowledge. We cannot guarantee that we have entered into such agreements with each party that may have had
access to our proprietary knowledge, or that such agreements, even if in place, will not be circumvented. These agreements may not effectively
prevent disclosure of proprietary knowledge and may not provide an adequate remedy in the event of unauthorized disclosure of such information.
In addition, others may independently discover our trade secrets and proprietary knowledge, in which case we may have no right to prevent
them from using such trade secrets or proprietary knowledge to compete with us. Costly and time-consuming litigation could be necessary
to enforce and determine the scope of our proprietary rights, and failure to obtain or maintain trade secret protection could materially
adversely affect our business, financial condition and results of operations.
International expansion will subject our
business to additional economic and operational risks that could increase our costs and make it difficult to operate profitably.
One of our key growth strategies
is to pursue international expansion. Expansion of our international operations may require significant expenditure of financial and management
resources and result in increased administrative and compliance costs. As a result of such expansion, we will be increasingly subject
to the risks inherent in conducting business internationally, including:
● foreign currency fluctuations, which could result in reduced
revenues and increased operating expenses;
● longer or less predictable payment and sales cycles;
● difficulty in collecting accounts receivable;
● applicable foreign tax structures, including tax rates that
may be higher than tax rates in the United States or taxes that may be duplicative of those imposed in the United States;
● tariffs and trade barriers;
● general economic and political conditions in each country;
● inadequate intellectual property protection in foreign countries;
● uncertainty regarding liability for information retrieved
and replicated in foreign countries;
● the difficulties and increased expenses of complying with
a variety of foreign laws, regulations and trade standards; and
● unexpected changes in regulatory requirements.
As a result of these risks,
we may be required to incur higher than expected costs to implement or we may not be able to achieve the expected benefits of our international
strategy. If we are unsuccessful in this international expansion, we would be required to reevaluate our growth strategy, and we may have
incurred substantial expenses and devoted significant management time and resources in pursuing international growth.
16
We may experience product recalls, withdrawals
or seizures, which could materially and adversely affect our business, financial condition and results of operations.
We may be subject to product
recalls, withdrawals or seizures if any of the products we sell are believed to cause injury or illness or if we are alleged to have violated
governmental regulations in the manufacturing, labeling, promotion, sale or distribution of those products. A significant recall, withdrawal
or seizure of any of the products we manufacture or sell may require significant management attention, would likely result in substantial
and unexpected costs and may materially and adversely affect our business, financial condition or results of operations. Furthermore,
a recall, withdrawal or seizure of any of our products may adversely affect consumer confidence in our brands and thus decrease consumer
demand for our products. As is common in the nutritional supplements industry, we rely on our contract manufacturers and suppliers to
ensure that the products they manufacture and sell to us comply with all applicable regulatory and legislative requirements. In general,
we seek representations and warranties, indemnification and/or insurance from our contract manufacturers and suppliers. However, even
with adequate insurance and indemnification, any claims of non-compliance could significantly damage our reputation and consumer
confidence in our products. In addition, the failure of those products to comply with applicable regulatory and legislative requirements
could prevent us from marketing the products or require us to recall or remove such products from the market, which in certain cases could
materially and adversely affect our business, financial condition and results of operations.
Increases in the price or shortages of supply
of key raw materials could materially and adversely affect our business, financial condition and results of operations.
Our products are composed of
certain key raw materials. If the prices of these raw materials were to increase significantly, it could result in a significant increase
to us in the prices charged to us. Raw material prices may increase in the future, and we may not be able to pass on those increases to
customers who purchase our products. A significant increase in the price of raw materials that cannot be passed on to customers could
have a material adverse effect on our business, financial condition and results of operations.
We are subject to credit risk.
We are exposed to credit risk
primarily on our accounts receivable. We provide credit to our customers in the ordinary course of our business and perform ongoing credit
evaluations. While we believe that our exposure to concentrations of credit risk with respect to accounts receivable is mitigated by our
large retail partner base, and we make allowances for doubtful accounts, we nevertheless run the risk of our customers not being able
to meet their payment obligations, particularly in a future economic downturn. If a material number of our customers were not able to
meet their payment obligations, our results of operations could be harmed.
Natural disasters and unusually adverse
weather conditions could cause permanent or temporary damage to our distribution centers, impair our ability to purchase, receive or replenish
inventory or cause customer traffic to decline, all of which could result in lost sales and otherwise materially and adversely affect
our results of operations.
The occurrence of one or more
natural disasters, such as hurricanes, fires, floods, earthquakes, tornadoes, high winds and other severe weather, could materially and
adversely affect our operations and results of operations. To the extent these events result in the suspension of shipping by our distributors,
closure of our corporate headquarters, or a significant number of the stores in which our products are sold, or to the extent they adversely
affect one or more of our key suppliers, our operations and results of operations could be materially and adversely affected through an
inability to make deliveries to stores and through lost sales. In addition, these events could result in increases in fuel (or other energy)
prices or a fuel shortage, the temporary lack of an adequate work force in a market, the temporary or long-term disruption in the
supply of products from suppliers, delay in the delivery of goods to our distribution centers or stores, the temporary reduction in the
availability of products in our stores and disruption to our information systems, as noted above. These events also could have indirect
consequences, such as increases in the cost of insurance, if they were to result in significant loss of property or other insurable damage.
Loss of key vendor relationships
or failure of a vendor to protect our data or confidential and proprietary information could affect our operations.
We rely on services and products
provided by many vendors in the United States and abroad. These include, for example, outsourcing of manufacturing services.
In the event that any vendor suffers a bankruptcy or otherwise becomes unable to continue to provide products or services, or
fails to protect our confidential, proprietary, or other information, we may suffer operational impairments and financial losses. In addition,
while we generally monitor vendor risk, including the security and stability of our critical vendors, we may fail to properly assess and
understand the risks and costs involved in the third-party relationships, and our financial condition and results of operations could
be materially and adversely affected.
17
We anticipate that we will
continue to rely on third-party vendors in the future. Although we believe that there are commercially reasonable alternatives to
the third-party vendors we currently utilize, this may not always be the case, or they may be difficult or costly to replace. In
addition, integration of new third-party vendors may require significant work and require substantial investment of our time and
resources. Our use of additional or alternative third-party vendors would require us to enter into agreements with third parties,
which may not be available on commercially reasonable terms or at all. Many of the risks associated with the use of third-party vendors
cannot be eliminated, and these risks could negatively affect our business.
Our e-commerce business is dependent
on certain third parties. Changes in business practices or terms by such third parties could have a material adverse effect on our results
of operations.
Our e-commerce business
has several third-party relationships that contribute to our ability to generate revenue from a variety of online sources. These
relationships may be dependent upon third-party tools, such as search engines, established business terms negotiated by us, or utilization
of third-party marketplaces. If the economics of these relationships or the use of the third-party tools used to drive revenue
change materially, this could affect our decision to maintain these relationships, and could result in lost sales and otherwise materially
and adversely affect our financial performance.
If we do not successfully develop and maintain
a relevant omni-channel experience for our customers, our business and results of operations could be materially and adversely
affected.
Omni-channel retailing
is rapidly evolving, and we must keep pace with changing customer expectations and new developments by our competitors. Our customers
are increasingly using computers, tablets, mobile phones, and other devices to shop online. As part of our omni-channel strategy,
we have made and will continue to make technology investments to expand our online distribution. If we are unable to make, improve, or
develop relevant customer-facing technology in a timely manner, our ability to compete and our business and results of operations
could be materially and adversely affected. In addition, if our e-commerce businesses or our other customer-facing technology
systems do not function as designed, we may experience a loss of customer confidence, lost sales, or data security breaches, any of which
could materially and adversely affect our business and results of operations.
Our officers and directors have the ability
to significantly influence or control matters requiring a stockholder vote, and other stockholders may not have the ability to influence
corporate transactions.
Currently, our officers and
directors beneficially own approximately 58% of our outstanding common stock. As a result, they have the ability to determine the outcome
on all matters requiring approval of our stockholders, including the election of directors and approval of significant corporate transactions.
We are a “controlled company”
within the meaning of the Nasdaq rules and, as a result, qualify for, and may rely on, exemptions and relief from certain corporate governance
requirements. If we rely on these exemptions, our stockholders will not have the same protections afforded to stockholders of companies
that are subject to such requirements.
Our Chief Executive Officer
and Chairman, Jack Ross, beneficially owns approximately 55% of the voting power of our common stock as of December 31, 2024. As a result,
we are a “controlled company” within the meaning of the Nasdaq corporate governance standards. Under these corporate governance
standards, a company of which more than 50% of the voting power in the election of directors is held by an individual, group or another
company is a “controlled company” and may elect not to comply with certain corporate governance requirements. For example,
controlled companies are not required to have:
● a board that is composed of a majority of “independent
directors,” as defined under the Nasdaq rules;
● a compensation committee that is composed entirely of independent
directors; and
● director nominations be made, or recommended to the full
board of directors, by its independent directors, or by a nominations/governance committee that is composed entirely of independent directors.
While we do not intend to rely
on the exemptions relating to being a “controlled company” within the meaning of the Nasdaq rules, we may utilize these exemptions
for as long as we continue to qualify as a “controlled company.” Accordingly, our stockholders may not have the same protections
afforded to stockholders of companies that are subject to all of the corporate governance requirements of Nasdaq. Investors may find our
common stock less attractive as a result of our reliance on these exemptions. If some investors find our common stock less attractive
as a result, there may be a less active trading market for our common stock and our stock price may be more volatile.
18
We are highly dependent on our management
team, and the loss of our senior executive officers or other key employees could harm our ability to implement our strategies, impair
our relationships with customers and adversely affect our business, results of operations and growth prospects.
Our success depends, in a large
degree, on the skills of our management team and our ability to retain, recruit and motivate key officers and employees. Our active senior
executive leadership team, including Jack Ross, Jaime Fickett and Alfred Baumeler, have significant experience, and their knowledge and
relationships would be difficult to replace. Leadership changes will occur from time to time, and we cannot predict whether significant
resignations will occur or whether we will be able to recruit additional qualified personnel. Competition for senior executives and skilled
personnel in our industry is intense, which means the cost of hiring, paying incentives and retaining skilled personnel may continue to
increase.
We need to continue to attract
and retain key personnel and to recruit qualified individuals to succeed existing key personnel to ensure the continued growth and successful
operation of our business. In addition, we must attract and retain qualified personnel to continue to grow our business, and competition
for such personnel can be intense. Our ability to effectively compete for senior executives and other qualified personnel by offering
competitive compensation and benefit arrangements may be restricted by cash flow and other operational restraints. The loss of the services
of any senior executive or other key personnel, or the inability to recruit and retain qualified personnel in the future, could have a
material adverse effect on our business, financial condition or results of operations. In addition, to attract and retain personnel with
appropriate skills and knowledge to support our business, we may offer a variety of benefits, which could reduce our earnings or have
a material adverse effect on our business, financial condition or results of operations.
Cyber incidents or attacks directed at us
could result in information theft, data corruption, operational disruption and/or financial loss.
We depend on digital technologies,
including information systems, infrastructure and cloud applications and services, including those of third parties with which we may
deal. Sophisticated and deliberate attacks on, or security breaches in, our systems or infrastructure, or the systems or infrastructure
of third parties or the cloud, could lead to corruption or misappropriation of our assets, proprietary information and sensitive or confidential
data. As an early-stage company without significant investments in data security protection, we may not be sufficiently protected
against such occurrences. We may not have sufficient resources to adequately protect against, or to investigate and remediate any vulnerability
to, cyber incidents. It is possible that any of these occurrences, or a combination of them, could have adverse consequences on our business
and lead to financial loss. Due to the political uncertainty involving Russia and Ukraine and the Middle East, there is an increased likelihood
that escalation of tensions could result in cyber-attacks that could either directly or indirectly impact our business and lead to
financial loss.
Our existing indebtedness may adversely
affect our ability to obtain additional funds and may increase our vulnerability to economic or business downturns.
We are subject to a number
of risks associated with our indebtedness, including: (1) we must dedicate a portion of our cash flows from operations to pay debt service
costs, and therefore we have less funds available for operations and other purposes; (2) it may be more difficult and expensive to obtain
additional funds through financings, if available at all; (3) we are more vulnerable to economic downturns and fluctuations in interest
rates, less able to withstand competitive pressures and less flexible in reacting to changes in our industry and general economic conditions;
and (4) if we default under any of our existing loans or if our creditors demand payment of a portion or all of our indebtedness, we may
not have sufficient funds to make such payments. As of December 31, 2024 and December 31, 2023, our outstanding current liabilities
were approximately $17.1 million and $14.0 million, respectively.
19
We may need to raise additional capital
in the future, and our failure to do so could restrict our operations or adversely affect our ability to operate and continue our business.
There is no guarantee that we will successfully raise additional capital on favorable terms or at all and if and when we need it.
If we need to raise additional
capital in the future for any reason, we cannot be certain that we will be able to obtain additional financing on favorable terms, if
at all, and any additional financings may result in additional dilution to holders of the common stock. For instance, debt financing,
if available, may involve agreements that include covenants limiting or restricting our ability to take specific actions such as incurring
additional debt, expending capital, or declaring dividends, or which impose financial covenants on us that limit our ability to achieve
our business objectives. Additionally, if we enter into secured debt arrangements, we could be required to dispose of material assets
or operations to meet our debt service and other obligations, which could negatively impact the business or cause the business to be discontinued.
If we need additional capital and cannot raise it on acceptable terms, we may not be able to meet our business objectives and be unable
to continue operating as a going concern.
Legal and Regulatory Risks
Our products are subject to government regulation,
both in the United States and abroad, which could increase our costs significantly and limit or prevent the sale of our products.
The manufacture, packaging,
labeling, advertising, promotion, distribution and sale of our products are subject to regulation by numerous national and local governmental
agencies in the United States and other countries. The primary regulatory bodies in the United States are the FDA and FTC, and
we are also subject to similar regulatory bodies in all the countries in which we do business. Failure to comply with regulatory requirements
may result in various types of penalties or fines. These include injunctions, product withdrawals, recalls, product seizures, fines and
criminal prosecutions. Individual U.S. states also regulate nutritional supplements. A state may seek to interpret claims or products
presumptively valid under federal law as illegal under that state’s regulations. For example, in February 2015, the New York
Attorney General issued cease and desist letters to several national retailers regarding certain herbal supplements, and since that time
both the New York Attorney General and other states’ Attorneys General have engaged in inquiries regarding the manufacture
and sale of various supplements, and pursuant to such inquiries could seek to take actions against industry participants or amend applicable
regulations in their state. In markets outside the United States, we are usually required to obtain approvals, licenses, or certifications
from a country’s ministry of health or comparable agency, as well as labeling and packaging regulations, all of which vary from
country to country. Approvals or licensing may be conditioned on reformulation of products or may be unavailable with respect to certain
products or product ingredients. Any of these government agencies, as well as legislative bodies, can change existing regulations, or
impose new ones, or could take aggressive measures, causing or contributing to a variety of negative consequences, including:
● requirements for the reformulation of certain or all products
to meet new standards;
● the recall or discontinuance of certain or all products;
● additional record keeping;
● expanded documentation of the properties of certain or all
products;
● expanded or different labeling;
● adverse event tracking and reporting; and
● additional scientific substantiation.
Any or all of these requirements
could have a material adverse effect on us. There can be no assurance that the regulatory environment in which we operate will not change
or that such regulatory environment, or any specific action taken against us, will not result in a material adverse effect on us.
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Congress and/or regulatory agencies may
impose additional laws or regulations or change current laws or regulations, and state attorneys general may increase enforcement of existing
or new laws, and compliance with new or changed governmental regulations, or any state attorney proceeding, could increase our costs significantly
and materially and adversely affect our business, financial condition and results of operations.
From time to time, Congress,
the FDA, the FTC, or other federal, state, local or foreign legislative and regulatory authorities may impose additional laws or regulations
that apply to us, repeal laws or regulations that we consider favorable to us or impose more stringent interpretations of current laws
or regulations. We are not able to predict the nature of such future laws, regulations, repeals or interpretations or to predict the effect
that additional governmental regulation, when and if it occurs, would have on our business in the future. Those developments could require
reformulation of certain products to meet new standards, recalls or discontinuance of certain products (including products that we sell)
not able to be reformulated, additional record-keeping requirements, increased documentation of the properties of certain products,
additional or different labeling, additional scientific substantiation, adverse event reporting or other new requirements. For example,
in recent years, the FDA has issued warning letters to several cosmetic companies alleging improper claims regarding their cosmetic
products. If the FDA determines that we have disseminated inappropriate drug claims for our products intended to be sold as cosmetics,
we could receive a warning or untitled letter, be required to modify our product claims or take other actions to satisfy the FDA. Any
developments of this nature could increase our costs significantly and could have a material adverse effect on our business, financial
condition and results of operations.
Our failure to comply with regulations could
result in substantial monetary penalties and could adversely affect our operating results.
The marketing and labeling
of any food product in recent years has brought increased risk that consumers will bring class action lawsuits and that the FTC and/or
state attorneys general will bring legal action concerning the truth and accuracy of the marketing and labeling of the product, seek removal
of a product from the marketplace, and/or impose fines and penalties. Products that we sell carry express or implied statements relating
to the ingredients or health and wellness related attributes of our products. For example, in May 2017, we were one of 45 brands
that were warned by the FTC regarding influencer promotion of products on Instagram. The FTC warned the companies and influencers that
any sponsored posts for a product must use clear language indicating that the post is a paid sponsorship. The lack of regulatory definition
for many label statements has contributed to legal challenges against many supplements companies, and plaintiffs have commenced legal
actions against several nutritional supplement companies, asserting false, misleading and deceptive advertising and labeling claims. As
a result of such legal or regulatory challenges, consumers may avoid purchasing products from us or seek alternatives, even if the basis
for the claim is unfounded.
The FTC has instituted numerous
enforcement actions against dietary supplement companies for failure to have adequate substantiation for claims made in advertising or
for the use of false or misleading advertising claims. Failure by us to comply with applicable regulations could result in substantial
monetary penalties, which could have a material adverse effect on our financial condition or results of operations.
Even when unmerited, class
claims, action by the FTC or state attorneys general enforcement actions can be expensive to defend and adversely affect our reputation
with existing and potential customers and consumers and our corporate and brand image, which could have a material and adverse effect
on our business, financial condition or results of operations. The number of private consumer class actions relating to false or deceptive
advertising against nutritional supplement companies has increased in recent years. In addition, the FDA has aggressively enforced
its regulations with respect to different types of product claims that may or may not be made for food products. These events could interrupt
the marketing and sales of our products, severely damage our brand reputation and public image, increase our legal expenses, result in
product recalls or litigation, and impede our ability to deliver our products in sufficient quantities or quality, which could result
in a material adverse effect on our business, financial condition, results of operations and cash flows.
21
We may experience product liability claims
and litigation to prosecute such claims, and although we maintain product liability insurance, which we believe to be adequate for our
needs, there can be no assurance that our insurance coverage will be adequate or that we will be able to obtain adequate insurance coverage
in the future. In addition, we may be subject to consumer fraud claims, including consumer class action claims regarding product labeling
and advertising, and litigation to prosecute such claims; these claims are generally not covered by insurance.
We could face financial liability
from product liability claims if the use of our products results in significant loss or injury. We can make no assurances that we will
not be exposed to any future product liability claims. Such claims may include claims that our products contain contaminants or that we
fail to provide or provide inadequate warnings concerning side effects or interactions of our products with other substances. Such claims
may result in substantial settlement amounts or judgments against us, and may also require us to incur additional costs to change the
packaging of our products to include adequate warning language or subject our products to additional testing. A product liability claim,
regardless of its merit or ultimate outcome, could result in:
● injury to our reputation;
● decreased demand for our products;
● diversion of management’s attention;
● a change in the design, manufacturing process or the indications
for which our marketed products may be used;
● loss of revenue; and
● an inability to commercialize product candidates.
In addition, consumer fraud
claims, including consumer class action claims regarding product labeling and advertising, are increasingly common as to food and dietary
supplement products. If we face such claims, we may be forced to defend the action in the applicable courts. If such claims are found
to be correct, this would have a material adverse effect on us and our reputation.
We carry insurance coverage
in the types and amounts that we consider reasonably adequate to cover the risks we face from product liability claims. If insurance coverage
is inadequate or unavailable or premium costs continue to rise, we may face additional claims not covered by insurance, and claims that
exceed coverage limits or that are not covered could have a material adverse effect on us. Moreover, liability claims arising from a serious
adverse event may in addition to increasing our costs through higher insurance premiums and deductibles, make it more difficult to secure
adequate insurance coverage in the future. Because insurance is generally hard to obtain for such claims, these could have a material
adverse effect on us.
We may experience Lanham Act claims by competitors,
and litigation to prosecute such claims.
The Lanham Act empowers competitors
to file suit regarding any promotional statements that the competitor believes to be false or misleading. If a competitor prevails, it
could obtain monetary damages, including potentially treble damages and attorneys’ fees. A court can also order corrective advertising,
or even a product recall if the offending claims are found on the product’s packaging and labeling. If we experience a Lanham Act
claim filed against us, this could have a material adverse effect on us and on our products’ reputation.
If we fail to protect the integrity and
security of customer-related and other confidential information, we could be exposed to litigation, increased costs and reputational
damage, and our business, results of operations and financial condition could be materially and adversely affected.
The use of individually identifiable
data by us, our customers, and others is regulated at the state, federal and international levels. Privacy and information security laws
and regulations change from time to time, and there may not always be clear guidance from the respective governments and regulators regarding
the interpretation of these laws and regulations, which may create the risk of an inadvertent violation. In addition, the increasing costs
of compliance with those laws and regulations and related technology investments could materially and adversely affect our business and
results of operations. Additionally, the success of our e-commerce operations depends upon the secure transmission of confidential
information over public networks, including the use of cashless payments, and we use computers in substantially all other aspects of our
business operations. Such uses give rise to cybersecurity risks, including security breach, espionage, system disruption, theft and inadvertent
release of information. While we have taken significant steps to protect customers’ personal information, consumer preferences and
credit card information, and other confidential information, including our employees’ private information and financial and strategic
data about the Company and our business partners, our suppliers or others may undermine our security measures. As a result, unauthorized
parties may obtain access to our data systems and misappropriate confidential data. Furthermore, because the methods used to obtain unauthorized
access change frequently and may not be immediately detected, we may be unable to anticipate these methods or implement preventative measures,
and our incident response efforts may not be entirely effective. Any preventative measures we implement may have the potential to negatively
affect our relations with our customers or decrease activity on our websites or apps by making them less user-friendly. If our data security
is compromised, it could have a material adverse effect on our reputation, results of operations and financial condition, materially increase
the costs we incur to protect against those events in the future and subject us to additional legal risk and a competitive disadvantage
and damage to our brand reputation. In addition, our customers could lose confidence in our ability to protect their personal information,
which could cause them to stop using our websites or apps. We are reliant on third-party electronic payment systems and platforms,
such as PayPal, Stripe, Amazon Pay, Afterpay and Shopify Payments, not only to protect the security of the information stored, but also
to appropriately track and record data. Any failures or inadequacies in these third-party systems, even if unrelated to our business,
could result in significant liability, could materially and adversely affect our reputation and business and could cause government agencies
to enact additional regulatory requirements or to modify their enforcement or investigation activities.
22
Changes in accounting standards and subjective
assumptions, estimates and judgments by management related to complex accounting matters could significantly affect our financial results.
U.S. generally accepted
accounting principles and related pronouncements, implementation guidelines and interpretations with regard to a wide variety of matters
that are relevant to our business, such as, but not limited to, revenue recognition, stock-based compensation, trade promotions,
and income taxes are highly complex and involve many subjective assumptions, estimates and judgments by our management. Changes to these
rules or their interpretation or changes in underlying assumptions, estimates or judgments by our management could significantly change
our reported results.
Risks Related to Ownership of Our Common Stock
There is a limited trading
market for the Company’s common stock; it may be difficult to sell shares.
The trading volume in our common
stock has been relatively limited. Even if a more active market develops, there can be no assurance that a more active and liquid trading
market for the common stock will exist in the future. Consequently, shareholders may not be able to sell a substantial number of shares
for the same price at which shareholders could sell a smaller number of shares. In addition, we cannot predict the effect, if any, that
future sales of its common stock in the market, or the availability of shares of common stock for sale in the market, will have on the
market price of our common stock. Sales of substantial amounts of common stock in the market, or the potential for large amounts of sales
in the market, could cause the price of our common stock to decline, or reduce our ability to expand our business by using our common
stock as consideration in an acquisition. The lack of liquidity of the investment in the common shares should be carefully considered
when making an investment decision.
The price of our common stock may be volatile,
and you may be unable to resell your shares at or above the price paid.
The trading price of our common
stock may fluctuate substantially. The market price of our common stock may fluctuate higher or lower, depending on many factors, some
of which are beyond our control and may not be related to our operating performance. These fluctuations could cause you to lose all or
part of your investment in our common stock. Factors that could cause fluctuations in the trading price of our common stock include the
following:
● actual or anticipated fluctuations in our financial condition
and operating results;
● actual or anticipated changes in our growth rate relative
to our competitors;
● commercial success and market acceptance of our products;
● success of our competitors in developing or commercializing
products;
● ability to commercialize or obtain regulatory approvals for
our product, or delays in commercializing or obtaining regulatory approvals;
● strategic transactions undertaken by us;
● additions or departures of key personnel;
● product liability claims;
● prevailing economic conditions;
23
● disputes concerning our intellectual property or other proprietary
rights;
● FDA or other U.S. or foreign regulatory actions affecting
us or our industry;
● sales of our common stock by our officers, directors or significant
stockholders;
● future sales or issuances of equity or debt securities by
us;
● business disruptions caused by earthquakes, fires or other
natural disasters;
● issuance of new or changed securities analysts’ reports
or recommendations regarding us;
● changes in our capital structure, such as future issuances
of debt or equity securities;
● short sales, hedging and other derivative transactions involving
our capital stock; and
● general economic and geopolitical conditions, including the
current or anticipated impact of military conflict and related sanctions imposed on Russia by the United States and other countries
due to Russia’s invasion of Ukraine.
In addition, if the market
for stocks in our industry or the stock market, in general, experience a loss of investor confidence, the trading price of our common
stock could decline for reasons unrelated to our business, results of operations, or financial condition. The trading price of our common
stock might also decline in reaction to events that affect other companies in our industry even if these events do not directly affect
us. In the past, following periods of volatility in the market price of a company’s securities, securities class action litigation
has often been brought against that company. If our stock price is volatile, we may become the target of securities litigation. Securities
litigation could result in substantial costs and divert our management’s attention and resources from our business. This could have
a material adverse effect on our business, results of operations, and financial condition.
You may be diluted by future issuances of
common stock in connection with our incentive plans, acquisitions or otherwise; future sales of such shares in the public market, or the
expectations that such sales may occur, could lower our stock price.
Our certificate of incorporation
authorizes us to issue shares of our common stock and options, rights, warrants and appreciation rights relating to our common stock for
the consideration and on the terms and conditions established by our Board of Directors (the “Board”) in its sole discretion.
We could issue a significant number of shares of common stock in the future in connection with investments or acquisitions. Any of these
issuances could dilute our existing stockholders, and such dilution could be significant. Moreover, such dilution could have a material
adverse effect on the market price for the shares of our common stock.
A significant number of our total outstanding
shares are restricted from immediate resale, but may be sold into the market in the near future. This could cause the market price of
our common stock to drop significantly, even if our business is doing well.
Subject to certain exceptions,
without the prior written consent of Roth Capital Partners, LLC, the underwriter in our initial public offering, we, and our officers
and directors and our 5% and greater stockholders, until April 20, 2025, have agreed not to: (1) offer, sell, contract to sell, pledge,
grant any option to purchase, make any short sale or otherwise transfer or dispose of, directly or indirectly, any shares of common stock
or any securities convertible into, exchangeable for or that represent the right to receive shares of common stock; (2) file any
registration statement with the SEC relating to the offering of any shares of common stock or any securities convertible into or exercisable
or exchangeable for common stock; or (3) enter into any swap or other arrangement that transfers, in whole or in part, any of the
economic consequences of ownership of common stock, subject to certain exceptions. Roth Capital Partners, LLC, in its sole discretion,
may release the common stock and other securities subject to the lock-up agreements described above in whole or in part at any time
with or without notice.
The market price of our common
stock may decline significantly when the restrictions on resale by our existing stockholders lapse. A decline in the market price of our
common stock might impede our ability to raise capital through the issuance of additional shares of common stock or other equity securities.
24
We do not anticipate paying any cash dividends
on our common stock in the foreseeable future.
We currently intend to retain
our future earnings, if any, for the foreseeable future, to repay indebtedness and to fund the development and growth of our business.
We do not intend to pay any dividends to holders of our common stock in the foreseeable future. Any decision to declare and pay dividends
in the future will be made at the discretion of our Board taking into account various factors, including our business, operating results
and financial condition, current and anticipated cash needs, plans for expansion, any legal or contractual limitations on our ability
to pay dividends under our loan agreements or otherwise. As a result, if our Board does not declare and pay dividends, the capital appreciation
in the price of our common stock, if any, will be your only source of gain on an investment in our common stock, and you may have to sell
some or all of your common stock to generate cash flow from your investment.
If securities or industry analysts do not
publish research or reports about our business, or if they downgrade their recommendations regarding our common stock, its trading price
and volume could decline.
We expect the trading market
for our common stock to be influenced by the research and reports that industry or securities analysts publish about us, our business
or our industry. As a new public company, we do not currently have and may never obtain research coverage by securities and industry analysts.
If no securities or industry analysts commence coverage of our company, the trading price for our stock may be negatively impacted. If
we obtain securities or industry analyst coverage and if one or more of these analysts cease coverage of our company or fail to publish
reports on us regularly, we could lose visibility in the financial markets, which in turn could cause our stock price or trading volume
to decline and our common stock to be less liquid. Moreover, if one or more of the analysts who cover us downgrades our stock or publishes
inaccurate or unfavorable research about our business, or if our results of operations do not meet their expectations, our stock price
could decline.
The requirements of being a public company
may strain our resources, divert management’s attention and affect our ability to attract and retain executive management and qualified
board members.
As a public company, we are
subject to the reporting requirements of the Exchange Act, as amended, the Sarbanes-Oxley Act, the Dodd-Frank Act, and
other applicable securities rules and regulations. Compliance with these rules and regulations involves significant legal and financial
compliance costs, may make some activities more difficult, time-consuming or costly and may increase demand on our systems and resources.
The Exchange Act requires, among other things, that we file annual, quarterly and current reports with respect to our business and
operating results. The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and procedures
and internal control over financial reporting. In order to maintain and, if required, improve our disclosure controls and procedures and
internal control over financial reporting to meet this standard, significant resources and management oversight may be required. As a
result, management’s attention may be diverted from other business concerns, which could adversely affect our business and operating
results. We may need to hire more employees in the future or engage outside consultants, which will increase our costs and expenses.
In addition, changing laws,
regulations and standards relating to corporate governance and public disclosure are creating uncertainty for public companies, increasing
legal and financial compliance costs and making some activities more time consuming. These laws, regulations and standards are subject
to varying interpretations, in many cases due to their lack of specificity, and, as a result, their application in practice may evolve
over time as new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty regarding compliance
matters and higher costs necessitated by ongoing revisions to disclosure and governance practices. We intend to invest resources to comply
with evolving laws, regulations and standards, and this investment may result in increased general and administrative expenses and a diversion
of management’s time and attention from revenue-generating activities to compliance activities. If our efforts to comply with
new laws, regulations and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related to
their application and practice, regulatory authorities may initiate legal proceedings against us, and our business may be adversely affected.
We may be subject to additional regulatory
burdens resulting from our recent public listing.
We are working with our legal,
accounting and financial advisors to identify those areas in which changes should be made to our financial management control systems
to manage our obligations as a newly public company listed on Nasdaq. These areas include corporate governance, corporate controls, disclosure
controls and procedures and financial reporting and accounting systems. We have made, and will continue to make, changes in these and
other areas, including our internal controls over financial reporting. In addition, compliance with reporting and other requirements applicable
to public companies listed on Nasdaq will create additional costs for us and will require the time and attention of management. We cannot
predict the amount of the additional costs that we might incur, the timing of such costs or the impact that management’s attention
to these matters will have on our business.
25
The existence of indemnification rights
held by our directors, officers and employees may result in substantial expenses.
Our articles of incorporation
allow for us to, and our amended and restated bylaws provide that we are obligated to, indemnify each of our directors or officers to
the fullest extent authorized by Nevada law and, subject to certain conditions, advance the expenses incurred by any director or officer
in defending any action, suit or proceeding prior to its final disposition. Those indemnification obligations could expose us to substantial
expenditures to cover the cost of settlement or damage awards against our directors or officers, which we may be unable to afford. Further,
those provisions and resulting costs may discourage us or our stockholders from bringing a lawsuit against any of our current or former
directors or officers for breaches of their fiduciary duties, even if such actions might otherwise benefit our stockholders.
Anti-takeover effects of certain provisions
of Nevada state law hinder a potential takeover of us.
Though not now, we may be or
in the future we may become subject to Nevada’s control share law. A corporation is subject to Nevada’s control share law
if it has more than 200 stockholders, at least 100 of whom are stockholders of record and residents of Nevada, and it does business in
Nevada or through an affiliated corporation. The law focuses on the acquisition of a “controlling interest,” which means the
ownership of outstanding voting shares sufficient, but for the control share law, to enable the acquiring person to exercise the following
proportions of the voting power of the corporation in the election of directors: (i) one-fifth or more but less than one-third;
(ii) one-third or more but less than a majority; or (iii) a majority or more. The ability to exercise such voting power
may be direct or indirect, as well as individual or in association with others.
The effect of the control share
law is that the acquiring person, and those acting in association with it, obtains only such voting rights in the control shares as are
conferred by a resolution of the stockholders of the corporation, approved at a special or annual meeting of stockholders. The control
share law contemplates that voting rights will be considered only once by the other stockholders. Thus, there is no authority to strip
voting rights from the control shares of an acquiring person once those rights have been approved. If the stockholders do not grant voting
rights to the control shares acquired by an acquiring person, those shares do not become permanent non-voting shares. The acquiring
person is free to sell its shares to others. If the buyers of those shares themselves do not acquire a controlling interest, their shares
do not become governed by the control share law.
If control shares are accorded
full voting rights and the acquiring person has acquired control shares with a majority or more of the voting power, any stockholder of
record, other than an acquiring person, who has not voted in favor of approval of voting rights is entitled to demand fair value for the
redemption of such stockholder’s shares.
Nevada’s control share
law may have the effect of discouraging takeovers of the corporation.
In addition to the control
share law, Nevada has a business combination law, which prohibits certain business combinations between Nevada corporations and “interested
stockholders” for two years after the “interested stockholder” first becomes an “interested stockholder,”
unless the corporation’s board of directors approves the combination in advance or thereafter by both the board of directors and
60% of the disinterested stockholders. For purposes of Nevada law, an “interested stockholder” is any person who is (i) the
beneficial owner, directly or indirectly, of 10% or more of the voting power of the outstanding voting shares of the corporation, or (ii) an
affiliate or associate of the corporation and at any time within the two previous years was the beneficial owner, directly or indirectly,
of 10% or more of the voting power of the then outstanding shares of the corporation. The definition of the term “business combination”
is sufficiently broad to cover virtually any kind of transaction that would allow a potential acquirer to use the corporation’s
assets to finance the acquisition or otherwise to benefit its own interests rather than the interests of the corporation and its other
stockholders.
The effect of Nevada’s
business combination law is to potentially discourage parties interested in taking control of us from doing so if it cannot obtain the
approval of our board of directors.
26
We may experience fluctuations in our tax
obligations and effective tax rate, which could materially and adversely affect our results of operations.
We are subject to U.S. federal
and state income taxes and taxes in certain other non-U.S. jurisdictions. Tax laws, regulations and administrative practices in various
jurisdictions may be subject to significant change, with or without advance notice, due to economic, political and other conditions, and
significant judgment is required in evaluating and estimating our provision and accruals for these taxes. There are many transactions
that occur during the ordinary course of business for which the ultimate tax determination is uncertain. Our effective tax rates could
be affected by numerous factors, such as changes in tax, accounting and other laws, regulations, administrative practices, principles
and interpretations, the mix and level of earnings in a given taxing jurisdiction or our ownership or capital structures. For example,
the United States government may enact significant changes to the taxation of business entities including, among others, an increase
in the corporate income tax rate, an increase in the tax rate applicable to certain income earned overseas and elimination of certain
exemptions, and the imposition of minimum taxes or surtaxes on certain types of income. No specific United States tax legislation
has been proposed at this time and the likelihood of these changes being enacted or implemented is unclear. We are currently unable to
predict whether such changes will occur and, if so, the ultimate impact on our business. We urge investors to consult with their legal
and tax advisers regarding implications of potential changes in U.S. tax laws on an investment in our common stock.
Item 1B. Unresolved Staff Comments
None.
Item 1C. Cybersecurity
Risk Management and Strategy
We depend on software applications,
information technology systems, computing infrastructure and cloud service providers to operate our business. Certain of these systems
are managed, hosted, provided or used by third parties, to assist in conducting our business and which have their own cyber security
measures in place. We implement generally applicable industry standards and best practices processes for the assessment, identification,
and management of material risks from cybersecurity threats to our information technology systems.
We have an Information Technology
“IT” professional who oversees our information security policies and procedures. Our IT department maintains a cyber incident
reporting and response process and provides management notifications based on the seriousness of any incident. Our information security
policies and procedures are required to be reviewed on a regular basis.
We have not experienced a cybersecurity
incident that resulted in a material adverse impact to our business or operations; however, there can be no guarantee that we will not
experience such an incident in the future. For a description of the risks from cybersecurity threats that may materially affect our
Company and how they may do so, please see “Risk Factors” included in Part I, Item 1A of this Annual Report on Form
10-K.
Cybersecurity Governance. Our
Audit Committee has primary responsibility for overseeing our risk-management program relating to cybersecurity, although our Board
of Directors participates in periodic reviews and discussion dedicated to cyber risks, threats, and protections.
Item 2. Properties
The following table describes
our principal properties leased as of the date of this Annual Report.
Purpose
Location
Square Footage
Technology Center (1)
Halifax, NS
8,500
(1) Monthly rental payments are $10,000 Canadian Dollars per
month on a month-to-month basis.
Item 3. Legal Proceedings
From time to time, we are involved
in various litigation matters arising in the ordinary course of our business. We do not believe that any of these matters, individually
or in the aggregate, are currently material to us. See the sections titled Business – Legal Proceedings and Note 13 –
Commitments and Contingencies – Litigation of the Notes to the Consolidated Financial Statements contained in this Annual
Report on Form 10-K for information about certain legal proceedings.
Item 4. Mine Safety Disclosures
Not applicable.
27
PART II
Item 5. Market for Registrant’s Common
Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Market Information
Our common stock is listed
on the Nasdaq Capital Market under the symbol “SNYR.”
Holders
As of March 27, 2025, there
were 30 holders of record of our common stock. A substantially greater number of holders are “street name” or beneficial holders,
whose shares of record are held by banks, brokers, and other financial institutions.
Dividends
Since our inception, we have
not paid any dividends on our common stock, and we currently expect that, for the foreseeable future, all earnings, if any, will be retained
for use in the development and operation of our business. In the future, our Board may decide, at its discretion, whether dividends may
be declared and paid to holders of our common stock.
Securities Authorized
for Issuance under Equity Compensation Plans
The information required by
Item 5 of Form 10-K regarding equity compensation plans is incorporated herein by reference to Item 12 of Part III of this Annual Report.
Unregistered Sales
of Equity Securities
None.
Item 6. [Reserved]
Item 7. Management’s Discussion and Analysis
of Financial Condition and Results of Operations
The
following discussion and analysis of our financial condition and results of operations should be read in conjunction with the audited
condensed consolidated financial statements and the notes thereto contained elsewhere in this Annual Report. Certain information contained
in the discussion and analysis set forth below includes forward-looking statements that involve risks and uncertainties. Our actual results
may differ significantly from the results, expectations and plans discussed in these forward-looking statements.
Overview
We are a provider of consumer
health care, beauty, and lifestyle products. Our current brand portfolio consists of two core brands: FOCUSfactor, a clinically-tested
brain health supplement (this study was performed independently and is not related to any FDA-approved IND application) that has been
shown to improve memory, concentration and focus and Flat Tummy, a lifestyle brand that provides a suite of nutritional products to help
women achieve their weight management goals.
Our management’s discussion
and analysis of our financial condition and results of operations are only based on our current business and should be read in conjunction
with our unaudited interim condensed consolidated financial statements and audited consolidated financial statements and accompanying
notes thereto included elsewhere in this prospectus. Key factors affecting our results of operations include revenues, cost of revenue,
operating expenses and income and taxation.
28
Non-GAAP Financial Measures
We currently focus on EBITDA
to evaluate our business relationships and our resulting operating performance and financial position. EBITDA is defined as net income
plus interest expense, income tax expense, depreciation and amortization.
We believe that EBITDA, viewed
in addition to, and not in lieu of, our reported results in accordance with accounting principles generally accepted in the United States
(“U.S. GAAP”), provides useful information to investors.
Year Ended
December 31,
2024
Year Ended
December 31,
2023
Net income
$ 2,124,976
$ 6,338,750
Interest income
(1,523 )
(1,616 )
Interest expense
4,105,198
4,236,149
Taxes
102,085
234,980
Depreciation and amortization
133,334
33,333
EBITDA
$ 6,464,070
$ 10,841,596
EBITDA is considered non-GAAP
financial measures. EBITDA represents earnings before interest, taxes, depreciation and amortization. Our definition of EBITDA might not
be comparable to similarly titled measures reported by other companies.
Results of Operations for the Years Ended
December 31, 2024 and December 31, 2023
During both 2024 and 2023,
we focused on developing our currently owned brands into new markets and by product extensions.
Revenue
For the year ended December 31,
2024, we had revenues of $34,834,243 from sales of our products, as compared to revenue of $42,777,633 for the year ended December 31,
2023. This is comprised of the following categories:
December 31,
2024
December 31,
2023
Nutraceuticals
$ 34,817,333
$ 42,753,052
Consumer Goods
16,910
24,581
$ 34,834,243
$ 42,777,633
For the year ended December
31, 2024, our Nutraceuticals revenue consisted of $30,798,145 from our FOCUSfactor brand and $4,019,188 from our Flat Tummy brand, as
compared to $37,202,521 and $5,550,531, respectively, for the year ended December 31, 2023.
The decrease in our Nutraceutical
category was due to undertaking a rebranding and packaging upgrade for FOCUSfactor that resulted in customers selling through their existing
inventory before bringing in the new packaging. The decrease in the Consumer Goods category is due to normalization of business after
the 2019 launch of our online application.
Cost of Sales
For the year ended December 31, 2024, our cost of sales was $11,191,224.
Our cost of sales for the year ended December 31, 2023 was $10,697,323. The increase in cost of sales was primarily due to a settlement
with a supplier in 2023 resulting in a reduction in cost of sales for 2023.
Gross Profit
Gross profit was $23,643,019,
or 68% of revenue for the year ended December 31, 2024, as compared to gross profit of $32,080,310 or 75% of revenue for the same
period in 2023, a decrease of $8,437,291 or 26%. The decrease in gross profit is largely related to the decrease in net sales due to
the rebranding of FOCUSfactor.
29
Operating Expenses
Selling and Marketing Expenses
For the year ended December 31,
2024, our selling and marketing expenses were $12,991,431 as compared to $15,188,528 for the year ended December 31, 2023. The decrease
is due to management of expenses.
General and Administrative Expenses
For the year ended December 31,
2024, our general and administrative expenses were $4,717,006. For the year ended December 31, 2023, our general and administrative
expenses were $6,051,703. The decrease is largely due to management of expenses.
Depreciation and Amortization Expenses
For the year ended December 31, 2024, our depreciation and amortization
expenses were $133,334 as compared to $33,333 for the year ended December 31, 2023. The increase is due to full year of amortization
on license fee during 2024.
Other Income and Expenses
For the years ended December 31,
2024 and December 31, 2023, we had other (income) and expense items of the following:
Year ended
December 31,
2024
Year ended
December 31,
2023
Other income
$ (510,534 )
$ -
Interest income
(1,523 )
(1,616 )
Interest expense
4,105,198
4,236,149
Remeasurement (gain) loss on translation of foreign subsidiary
(18,954 )
(1,517 )
Total
$ 3,574,187
$ 4,233,016
The increase in other income in 2024 is related to Employee Retention
Credits and an insurance claim on stolen goods. The decrease in interest expense in 2024 was due to reduction in interest rate upon loan
consolidation.
Income tax expense
For the year ended December 31,
2024, we incurred income tax expense of $102,085. For the year ended December 31, 2023 we incurred income tax expense of $234,980.
The decrease in 2024 relates to estimated future taxes.
Net Income
For the year ended December 31,
2024, our net income was $2,124,976. For the year ended December 31, 2023 our net income was $6,338,750. This decrease was due to
lower revenue due to undertaking a rebranding and packaging upgrade for FOCUSfactor that resulted in customers selling through their existing
inventory before bringing in the new packaging.
30
Liquidity and Capital Resources
Overview
As of December 31, 2024, we
had $687,920 cash on hand and restricted cash of $100,000 which is held for credit card collateral.
In connection with preparing
consolidated financial statements for the year ended December 31, 2024, management evaluated whether there were conditions and events,
considered in the aggregate, that raised substantial doubt about the Company’s ability to continue as a going concern within one
year from the date that the consolidated financial statements are issued.
The Company considered the
following:
● At
December 31, 2024, the Company had an accumulated deficit of $44,099,813.
● At
December 31, 2024, the Company had a working capital deficit of $1,124,601.
● At
December 31, 2024, the Company had a decrease in net revenue of $7,943,390.
● At
December 31, 2024, the Company had a decrease in net income of $4,213,774.
● At
December 31, 2024, the Company used $4,803,390 in operating activities.
Ordinarily, conditions or events that raise substantial
doubt about an entity’s ability to continue as a going concern relate to the entity’s ability to meet its obligations as they
become due.
The Company evaluated
its ability to meet its obligations as they become due within one year from the date that the consolidated financial statements are issued
by considering the following:
● In
2024, the Company repaid $8.5 million of loans from related party and others and received $4.9 million through loans from related party
and others.
● During
2024, the Company had net income of $2,124,976.
● During 2024, the Company raised additional capital of $8.4 million through its Initial Public Offering (IPO).
● The
Company has the option of selling any of its brands to raise additional capital.
● The
Company has restructured its debt agreements in 2024 which extends the terms into 2026.
● The
Company is currently in negotiations with lenders to refinance its existing debt.
Management concluded
that the above factors alleviate doubts about the Company’s ability to generate enough cash from operations and other
available sources to satisfy its obligations for the next twelve months from the issuance date.
The Company will take the
following actions if it starts to trend unfavorably to its internal profitability and cash flow projections, in order to mitigate conditions
or events that would raise substantial doubt about its ability to continue as a going concern:
●
Raise additional capital through line of credit and/or loans financing for future mergers and acquisition.
●
Implement restructuring and cost reductions.
●
Raise additional capital through an additional capital raise.
Short- and Long-Term Borrowings
On June 26, 2015, we,
through our wholly owned subsidiary, Neuragen Corp. (“Neuragen”), issued a 0% promissory note in a principal amount of $950,000
in connection with an Asset Purchase Agreement. The note required that $250,000 be paid on or before June 30, 2016, and $700,000
to be paid in quarterly installments (beginning with the quarter ending September 30, 2015) equal to the greater of $12,500 or 5%
of U.S. net sales, and 2% of U.S. net sales of Neuragen for 60 months thereafter. The payment of such amounts was secured
by a security interest in certain assets, undertakings and property (“Collateral”) pursuant to the Security Agreement, which
will be released upon receipt of total payments of $1.2 million. During March 2024, this Security Agreement was consolidated
with the other outstanding loans to Knight Therapeutics (Barbados) Inc. (“Knight”).
On August 9, 2017, we
entered into a Second Amendment to Loan Agreement (“Second Amendment”) with Knight, pursuant to which Knight agreed to loan
us an additional $10 million, and an ongoing credit facility of up to $20 million, and which amount was borrowed at closing
(the “Financing”) for working capital purposes. At closing, we paid Knight an origination fee of $200,000 and a work fee
of $100,000 and also paid $100,000 of Knight’s expenses associated with the Loan.
31
On May 8, 2020, we entered
into a Third Amendment Agreement (the “Third Amendment”) to the Amended and Restated Loan Agreement (the “Loan Agreement”)
with Knight, pursuant to which Knight agreed to loan us an additional $2.5 million (the “Additional Loan”). That same day
(the “Closing”), we paid Knight a work fee of $36,000, and $25,000 for Knight’s legal costs and expenses incurred in
connection with the Third Amendment. The Third Amendment amends the original loan agreement that we entered into with Knight in January 2015
and subsequently amended (as amended, the “Original Loan Agreement”). The Additional Loan matured on May 8, 2021 (the
“TA Maturity Date”) and bore interest at 12.5% per annum compounding quarterly. On the TA Maturity Date, we were obligated
to pay Knight a success fee (the “Success Fee”) of $83,250. The Success Fee was payable in cash or stock as set forth in the
Loan Agreement. The Third Amendment includes customary representations, warranties, and affirmative and restrictive covenants, including
covenants to attain and maintain certain financial metrics, including an undertaking to maintain at all times a cash balance of $600,000
and EBITDA of $3,000,000 for the twelve months ended June 30, 2020 and $4,000,000 for the twelve-month period ending on the
last day of each fiscal quarter thereafter.
Terms of the $10,000,000 August 9,
2017 loan (“Third Tranche”) were modified in the Third Amendment. The Third Tranche bore interest from May 8, 2020 at
a rate equal to 12.5% per annum compounded quarterly. We were obligated to pay a success fee in the amount of $1,000,000 with respect
to the Third Tranche, which was fully earned on May 8, 2020 and payable no later than August 31, 2022. The Third Tranche success
fee bore interest at 12.5% per annum compounding quarterly. The loan was extended to a maturity date of December 31, 2021. Because
these amendments were considered not substantive changes, we accounted for the modifications as modification of debt.
On July 7, 2022, we
entered into a Fourth Amendment Agreement (the “Fourth Amendment”) to the Loan Agreement with Knight, pursuant to which
Knight agreed to loan us an additional $2.0 million (the “Second Additional Loan”). The Fourth Amendment amended
the Original Loan Agreement. The Second Additional Loan matured on the earlier of October 31, 2022 and the date that is
ninety days after the date, if any, on which Knight delivers a Second Additional Loan Repayment Notice to us. We were obligated
to pay Knight a success fee of $40,000 and an amendment fee of $30,000 which was fully earned and payable as of the Fourth Amendment
Date. The loan bore interest at the greater of 14% or the prime rate plus 8% per annum, compounded quarterly. This $2.0 million
Second Additional Loan (only) had a personal guarantee by Jack Ross, our chief executive officer and chairman of the board.
On September 30, 2023,
we entered into a Fifth Amendment Agreement (the “Fifth Amendment”) to the Loan Agreement with Knight, pursuant to which Knight
agreed to extend the maturity date of the Loan to March 31, 2024. The loan bore interest at 15.5% per annum compounding quarterly.
We were obligated to pay Knight a closing fee of $1,000,000 and $150,000 as reimbursement for Knight’s legal fees incurred in connection
with the Fifth Amendment. These have been accrued for during the year ended December 31, 2022 since this was earned upon renegotiation
of the loan during 2022. We have also paid Knight an extension fee of $136,000 per month from October 2023 through February 2024.
The Fifth Amendment amended
our financial covenants to be as follows: We will maintain a minimum EBITDA of $1,000,000 for the three (3) month period ending on
the last day of each Fiscal Quarter starting June 30, 2023. We shall at all times maintain FOCUSfactor net sales on a trailing
twelve-month basis of at least $30,000,000.
On October 1, 2023 (effective
date), we entered into a second amendment to the Distribution Agreement with Knight with an initial term ending on February 25, 2026
and an automatic renewal of one year for a payment of $450,000 by us within 180 days from the effective date. We have recorded this
payable in terms of a Note Payable to Knight Therapeutics in relation to a license fee of an intangible asset. The balance outstanding
at December 31, 2023 was $450,000.
During March 2024, the
Company entered into an Amended Agreement with Knight Therapeutics for its existing secured debt, which we finalized in June 2024. The
consolidated loan will bear minimum interest rate at 12% per annum compounded quarterly and will be paid on the last day of each
month. The principal repayment will begin in the first quarter of 2025 with $1,000,000 due quarterly until March 31, 2026 when the
loan becomes due in full. As part of this agreement the outstanding royalties of $536,730 were converted to long term debt.
On June 6, 2024, we entered
into a Sixth Amendment Agreement (the “Sixth Amendment”) to the Loan Agreement with Knight. This amendment amends certain
sections and inserts or restates certain definitions. In addition, we are obligated to pay Knight principal of $1,000,000 at the end of
the fiscal quarters ending March 31, 2025, June 30, 2025, September 30, 2025, and December 31, 2025, with the outstanding
balance of the loan due on the maturity date. Additionally, we are obligated to pay Knight all accrued and unpaid interest on the principal
amount monthly, on the last day of each month. The final payment will be on the maturity date. One of the covenants was updated so
that we must maintain a minimum EBITDA of $1,250,000 for the three-month period ending on the last day of each fiscal quarter, starting
March 31, 2024. In addition, we must provide Knight our quarterly and annual operating budget for approval prior to implementation.
On February 10, 2022,
we entered into a promissory note for $2,000,000 with an individual which was to be repaid with subsequent financing. On March 31,
2024, we entered into a Modification Agreement in relation to this loan. Effective March 31, 2024, the interest rate is 12%, compounded
quarterly. Cash payments of interest shall be made monthly, on the final day of each month commencing in April 2024. We are
required to make principal payments of $1,000,000 each quarter starting from March 31, 2025 until December 31, 2025. The remaining
principal and unpaid interest is fully due on March 31, 2026. In addition, a loan renegotiation fee of $500,000 shall be earned
and payable on March 31, 2026 or at such time the loan is paid in full. Upon closing of a sale transaction, as defined in the agreement,
a bonus success fee of $1,800,000 will be earned and payable. An event of default, as defined in the agreement, will trigger a default
interest rate increase by 5% to 17%. An incentive fee of a maximum of $563,092 will be paid, prorated if the loan is paid off early.
If the loan is not repaid by March 31, 2026, Jack Ross, majority shareholder, shall grant warrants covering 10% of his stock struck
at $0.12 per share. There is a cross-default clause in the agreement which states that if Knight triggers an event of default on its
own loan facility, this loan will also be under default. This Agreement consolidates this $2,000,000 loan and the $6,000,000 March 8,
2022 loan as detailed below.
32
On March 8, 2022, we
entered into Securities Purchase Agreements with debenture holders for the Senior Subordinated Debentures in the amount of
$6,000,000 with an original maturity date of September 8, 2022 and warrants with a term of 3 years. The Senior
Subordinated Debentures were modified on June 14, 2023 in conjunction with the promissory note. The modification included the
exercise of $1.5 million on cash payment in lieu of the exercise of warrants. Pursuant to ASC 480 warrants were
liability classified and we accrued the warrant liability of $1.5 million on March 8, 2022, the date of issuance. Upon
September 8, 2022, the date of exercise of the warrants, we offset this warrant liability and added the $1.5 million
balance to the Senior Subordinated Debentures, for a combined outstanding balance of $7.5 million. The terms of the warrants
were, at the sole option of the holder, to convert the warrant at a 25% discount in the event we consummated an IPO, a cash option
whereby the holder could convert the warrants at a cash value of $1.5 million or convert the warrants into the private entity
valued by an independent third-party appraiser. On March 31, 2024, we entered into a Modification Agreement in relation to this
loan, which consolidates it with the $2,000,000 February 10, 2022 loan above.
On May 10, 2022, we entered
into a loan agreement of $355,950 with Shopify Capital Inc. for an advancement of working capital from our online processing account.
We received $315,000 from Shopify Capital Inc. and $40,950 was an original issue discount. The loan bears a repayment rate of 17% of daily
sales. The payment of such amounts is secured by a security interest in certain assets, undertakings and property pursuant to the Security
Agreement, which will be released upon receipt of total payments of $355,950. We recognized amortization original issue discount of $13,746,
which is included in interest expense in the statement of income during the year ended December 31, 2023. The outstanding loan
balance at December 31, 2023 was $0.
On April 13, 2023, we
entered into a loan agreement of $226,000 with Shopify Capital Inc. for an advancement of working capital from our online processing account.
We received $200,000 from Shopify Capital Inc. and $26,000 was an original issue discount. The loan bears a repayment rate of 17% of daily
sales. The payment of such amounts is secured by a security interest in certain assets, undertakings and property pursuant to the Security
Agreement, which will be released upon receipt of total payments of $226,000. We recognized amortization original issue discount of $26,000,
which is included in interest expense in the statement of income during the year ended December 31, 2023. The outstanding loan balance
at December 31, 2023 was $0.
On July 12, 2023, we entered
into a loan agreement of $180,800 with Shopify Capital Inc. for an advancement of working capital from our online processing account.
We received $160,000 from Shopify Capital Inc. and $20,800 was an original issue discount. The loan bears a repayment rate of 17% of daily
sales. The payment of such amounts is secured by a security interest in certain assets, undertakings and property pursuant to the Security
Agreement, which will be released upon receipt of total payments of $180,800. We recognized amortization original issue discount of $12,288
and $8,512, respectively, which are included in interest expense in the statement of income during the years ended December 31, 2024
and 2023. The outstanding loan balance at December 31, 2024 and 2023 was $0 and $94,525, respectively.
On December 28, 2023,
we entered into a confidential settlement agreement and mutual general release with a former supplier. The loan bears interest at 5% per
annum and is payable in full with the last payment. This settlement resulted in a gain to us of $2,235,986 and is reflected as a reduction
of cost of sales (See Note 13). During 2024 and 2023, we made payments of $2,000,000 and $1,000,000, respectively, toward this loan.
The outstanding loan balance at December 31, 2024 and 2023 was $2,802,445 and $4,802,445, respectively, including interest of $352,445.
On January 21, 2024, we
entered into a loan agreement of $141,250 with Shopify Capital Inc. for an advancement of working capital from our online processing account.
We received $125,000 from Shopify Capital Inc. and $16,250 was an original issue discount. The loan bears a repayment rate of 17% of daily
sales. The payment of such amounts is secured by a security interest in certain assets, undertakings and property pursuant to the Security
Agreement, which will be released upon receipt of total payments of $141,250. We recognized amortization original issue discount of $16,250,
which is included in interest expense in the statement of income during the year ended December 31, 2024. The outstanding loan balance
at December 31, 2024 was $0.
33
During 2024, we received $3,175,000 USD and $514,500 CAD in exchange
for a short term note payable issued to an entity owned and controlled by our Chief Executive Officer. This was repaid during 2024 along
with interest of $525,000 USD.
On March 27, 2024 we entered
into a confidential settlement agreement and mutual general release with a supplier. During 2024, we made payments of $700,000 toward
this loan. The outstanding loan balance at December 31, 2024 was $2,320,824.
On May 1, 2024, we entered into a loan agreement with Shopify Capital
Inc. for an advancement of working capital from our online processing account. We received $370,000 from Shopify Capital Inc. and $48,100
was an original issue discount. The loan bears a repayment rate of 25% of daily sales. The payment of such amounts is secured by a security
interest in certain assets, undertakings and property pursuant to the Security Agreement, which will be released upon receipt of total
payments of $418,100. The Company recognized amortization original issue discount of $13,067 which is included in interest expense in
the statement of income during the year ended December 31, 2024. The outstanding loan balance at December 31, 2024 was $269,488 net of
unamortized original issue discount of $35,033.
On May 22, 2024, we
entered into a loan agreement with Shopify Capital Inc. for an advancement of working capital from our online processing account. We
received $105,000 from Shopify Capital Inc. and $13,650 was an original issue discount. The loan bears a repayment rate of 25% of
daily sales. The payment of such amounts is secured by a security interest in certain assets, undertakings and property pursuant to
the Security Agreement, which will be released upon receipt of total payments of $118,650. We recognized amortization original
issue discount of $11,515, which is included in interest expense in the statement of income during the year ended December 31, 2024.
The outstanding loan balance at December 31, 2024 was $16,425, net of unamortized original issue discount of $2,135.
On
December 5, 2024, we entered into a cash advance agreement of $800,000 with Cedar Advance LLC for an advancement of working capital.
We received $760,000 and recorded $40,000 as interest expense. The loan bears a repayment rate of $41,100 per week. We recognized total
interest expense of $136,000 as of December 31, 2024. The outstanding loan balance at December 31, 2024 was $0.
On January 29, 2025, we entered into a cash advance agreement of $1,575,000
with Cedar Advance LLC for an advancement of working capital. We received $1,496,250 and recorded $78,750 as interest expense. The loan
bears a repayment rate of $81,000 per week. The outstanding loan balance at March 28, 2025 was $1,008,000.
As of the date of this filing,
we are in compliance with all of the terms, conditions and covenants associated with the loan agreements described above.
Approximately $13.3 million of our outstanding indebtedness comes due
in the year ending December 31, 2025, and approximately $15.8 million comes due in the year ending December 31, 2026. We believe that
while cash provided by sales of our products will be sufficient to meet these obligations as they come due, we are currently working on
refinancing our debt obligations. As of March 25, 2025, we have approximately $0.3 million of cash. Furthermore, although BoomBod Ltd.
is obligated to repay to us the outstanding balance of $4,375,059 by December 31, 2025, we do not expect to rely on repayment of the outstanding
balance to fund our operations or meet our near-term debt obligations.
Operating Activities
For the year ended December 31,
2024, we had net cash used in operating activities of $4,803,390 as compared to $421,729 of net cash provided by operating activities
for the year ended December 31, 2023. The decrease was primarily due to increases in accounts receivable and prepaid expenses and
a decrease of accounts payable and accrued liabilities.
34
For 2024, net cash used in
operating activities of $4,803,390 consisted of our net income of $2,124,976 adjusted by:
Amortization of debt issuance cost
$ 56,796
Depreciation and amortization
133,334
Foreign currency transaction loss
54,321
Remeasurement gain on translation of foreign subsidiary
(18,954 )
Non cash implied interest
4,799
Write-off of inventory
125,364
Stock issued for loan financing
97,920
Income from employee retention credits
(252,405 )
Income from insurance on stolen goods
(258,129 )
Changes in operating assets and liabilities:
Accounts receivable
(3,214,943 )
Other receivables
(1,489,103 )
Loan receivable, related party
84,937
Inventory
1,884,324
Prepaid expenses
(1,250,023 )
Prepaid expense, related party
(145,092 )
Income taxes payable
57,312
Contract liabilities
10,050
Accounts payable and accrued liabilities
(2,870,633 )
Accounts payable, related party
61,759
For 2023, net cash provided
by operating activities of $421,729 consisted of our net income of $6,338,750 adjusted by:
Amortization of debt issuance cost
$ 48,610
Depreciation and amortization
33,333
Gain on settlement of liabilities
(4,635,986 )
Foreign currency transaction gain
(105,192 )
Remeasurement gain on translation of foreign subsidiary
(1,517 )
Non cash implied interest
29,401
Accrual of loan success fee and warrants converted to loan
83,250
Write-off of inventory
251,021
Changes in operating assets and liabilities:
Accounts receivable
1,378,620
Loan receivable, related party
(51,245 )
Inventory
3,990,456
Prepaid expenses
(288,789 )
Prepaid expense, related party
(369,427 )
Income taxes receivable
14,339
Income taxes payable
185,665
Contract liabilities
9,005
Accounts payable and accrued liabilities
(6,645,324 )
Accounts payable, related party
156,759
Investing Activities
For the years ended December 31,
2024 and 2023, we used net cash of $0 in investing activities.
35
Financing Activities
For the year ended December 31, 2024, net cash provided by financing
activities was $4,804,086, as compared to $2,090,782 used in financing activities for the year ended December 31, 2023. The increase
was attributable to the issuance of common stock offset by repayment on notes payable.
Financing activities during
2024:
Proceeds from issuance of common stock
$ 8,397,044
Advances from related party
3,528,003
Repayments of advances to related party
(3,200,000 )
Proceeds from notes payable
1,360,000
Repayment of notes payable
(5,196,461 )
Repayment of notes payable, related party
(84,500 )
Financing activities during
2023:
Advances from related party
$ 1,170,000
Repayments of advances to related party
(1,170,000 )
Repayment of notes payable, related party
(145,500 )
Proceeds from notes payable
360,000
Repayment of notes payable
(2,305,282 )
Key Near-Term Initiatives
During 2025, we intend to organically
grow our current product lines by developing and launching new products and expanding into new markets. Specifically, for FOCUSfactor,
we are working on increased distribution for our recently launched ready-to-drink beverage. Lastly, we intend to grow further through
additional strategic acquisitions and we continue to evaluate opportunities and candidates that we believe fit well with our brand portfolio.
Off-Balance Sheet Arrangements
During the years ended December 31,
2024 and 2023, we had no off-balance sheet arrangements.
Inflation
The effect of inflation on
our operating results was not significant in the years ended December 31, 2024 and 2023.
Critical Accounting Policies
Management’s
Discussion and Analysis of Financial Condition and Results of Operations discusses our financial statements, which have been
prepared in accordance with accounting principles generally accepted in the United States. The preparation of these
consolidated financial statements requires management to make estimates and judgments that affect the reported amounts of assets,
liabilities, revenues and expenses, and the related disclosures of contingent assets and liabilities. On an on-going basis,
management evaluates its estimates and judgments, including those related to revenue recognition and allowance for doubtful
accounts. Management bases its estimates and judgments on historical experience and on various other factors that are believed to be
reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different
assumptions and conditions.
Management believes the following
critical accounting policies, among others, affect its more significant judgments and estimates used in the preparation of its consolidated
financial statements.
36
Use of Estimates
In preparing the consolidated financial statements, management is required
to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent liabilities
at the date of the financial statements and the reported amounts of expenses during the reporting period. Actual results could differ
from those estimates. Significant estimates included are assumptions about collection of accounts receivable, current income taxes, deferred
income taxes valuation allowance, useful life of intangible assets, impairment analysis of intangible assets, estimates used in the fair
value calculation of stock based compensation, assumptions used in Black-Scholes-Merton, or BSM, valuation methods, such as expected volatility,
risk-free interest rate and expected dividend rate, accrual of sales returns, and accrual of legal expense. The results of any changes
in accounting estimates are reflected in the financial statements in the period in which the changes become evident. Estimates and assumptions
are reviewed periodically, and the effects of revisions are reflected in the period that they are determined to be necessary.
Revenue recognition
We recognize revenue in accordance
with Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers (“ASC 606”). Revenues
are recognized when control is transferred to customers in amounts that reflect the consideration we expect to be entitled to receive
in exchange for those goods. Revenue recognition is evaluated through the following five steps: (i) identification of the contract,
or contracts, with a customer; (ii) identification of the performance obligations in the contract; (iii) determination of the
transaction price; (iv) allocation of the transaction price to the performance obligations in the contract; and (v) recognition
of revenue when or as a performance obligation is satisfied.
We recognize revenue upon shipment
from our fulfillment centers. Certain of our distributors may also perform a separate function as a co-packer on our behalf. In such cases,
ownership of and title to our products that are co-packed on our behalf by those co-packers who are also distributors, passes to such
distributors when we are notified by them that they have taken transfer or possession of the relevant portion of our finished goods. Freight
billed to customers is presented as revenues, and the related freight costs are presented as cost of goods sold. Cancelled orders are
refunded if not already dispatched, refunds are only paid if stock is damaged in transit, discounts are only offered with specific promotions
and orders will be refilled if lost in transit. We recognize revenue for our digital products in the month the download by the customer
occurs.
All product sales were initiated
based upon the retailer’s purchase orders at a fixed transaction price and revenues recognized when the products were shipped to
our customers.
Contract Liabilities
Our contract liabilities consist
of advance customer payments. Contract liability results from transactions in which we have been paid for products by customers, but for
which all revenue recognition criteria have not yet been met. Once all revenue recognition criteria have been met, the contract liabilities
are recognized.
Income Taxes
We utilize FASB ASC 740,
“Income Taxes,” which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences
of events that have been included in the financial statements or tax returns. Under this method, deferred tax assets and liabilities are
determined based on the difference between the tax basis of assets and liabilities and their financial reporting amounts based on enacted
tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. A valuation
allowance is recorded when it is “more likely-than-not” that a deferred tax asset will not be realized.
37
We generated a deferred tax
asset through net operating loss carry-forward. However, a valuation allowance of 100% has been established due to the uncertainty of
our realization of the net operating loss carry forward prior to its expiration.
NomadChoice Pty Ltd, our wholly-owned
Australian subsidiary, is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining
the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business for which
the ultimate tax determination is uncertain. We recognize liabilities for anticipated tax audit issues based on our current understanding
of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will impact the
current and deferred tax provisions in the period in which such determination is made.
Synergy CHC Inc., our wholly-owned
Canadian subsidiary, is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining
the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business for which
the ultimate tax determination is uncertain. We recognize liabilities for anticipated tax audit issues based on our current understanding
of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will impact the
current and deferred tax provisions in the period in which such determination is made.
Effect of Exchange Rate on Results
The functional currency of
one of our foreign subsidiaries (NomadChoice Pty Ltd.) is the U.S. Dollar. This foreign subsidiary maintains its records using local
currency (Australian Dollar–“AUD”). All monetary assets and liabilities of the foreign subsidiary were translated into
U.S. Dollars at period end exchange rates, non-monetary assets and liabilities of the foreign subsidiary were translated into U.S. Dollars
at transaction day exchange rates. Income and expense items related to non-monetary items were translated at exchange rates prevailing
during the transaction date and other incomes and expenses were translated using average exchange rate for the period. The resulting translation
adjustments were recorded in statements of operations as Remeasurement gain or loss on translation of foreign subsidiary.
The functional currency of
our other foreign subsidiary (Synergy CHC Inc.) is the Canadian Dollar (CAD). This foreign subsidiary maintains its records using local
currency (CAD). All assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at period end exchange rates
and stockholders’ equity is translated at the historical rates. Income and expense items were translated using average exchange
rate for the period. The resulting translation adjustments, net of income taxes, are reported as other comprehensive income and accumulated
other comprehensive income in the stockholder’s equity in accordance with ASC 220 — Comprehensive Income.
The exchange rates used to
translate amounts in AUD and CAD into USD for the purposes of preparing the consolidated financial statements were as follows:
Balance sheet:
December 31,
2024
December 31,
2023
Period-end AUD: USD exchange rate
$ 0.6183
$ 0.6805
Period-end CAD: USD exchange rate
$ 0.6950
$ 0.7561
Income statement:
December 31,
2024
December 31,
2023
Average Yearly AUD: USD exchange rate
$ 0.6599
$ 0.6644
Average Yearly CAD: USD exchange rate
$ 0.7301
$ 0.7411
Translation gains and losses
that arise from exchange rate fluctuations from transactions denominated in a currency other than the functional currency are translated
into either Australian Dollars or Canadian Dollars, as the case may be, at the rate on the date of the transaction and included in the
results of operations as incurred.
38
Item 7A. Quantitative and Qualitative Disclosure
About Market Risk
As
a smaller reporting company, we have elected not to provide the disclosure required by this item.
Item 8. Financial Statements and Supplementary Data
Reference is made to
pages F-1 through F-32 comprising a portion of this Annual Report on Form 10-K, which are incorporated by reference under this
Item.
Item 9. Changes in and Disagreements with Accountants
on Accounting and Financial Disclosure
None.
Item 9A. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
Management, under the supervision
and with the participation of the Chief Executive Officer and Chief Financial Officer, have conducted an evaluation of the effectiveness
of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange
Act). Disclosure controls and procedures are designed to ensure that information required to be disclosed by a company in the reports
that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the
SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure
that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and
communicated to our management, including our principal executive and principal financial officers, as appropriate to allow timely decisions
regarding required disclosure. Based on that evaluation, our Chief Executive Officer and our Chief Financial Officer, concluded that as
of the end of the period covered by this Annual Report, (i) the Company’s disclosure controls and procedures were not effective
to ensure that material information relating to the Company is recorded, processed, summarized, and reported within the time periods specified
in the rules and forms of the SEC, and (ii) the Company’s controls and procedures have not been designed to ensure that information
required to be disclosed by the Company in the reports that it files or submits under the Exchange Act, is accumulated and communicated
to the Company’s management, including its principal executive and principal financial officers, or persons performing similar functions,
as appropriate to allow timely decisions regarding required disclosure.
Management’s Report on Internal Controls
Over Financial Reporting
Management is responsible for
establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rules 13a-15(f)
and 15d-15(f). Under the supervision and with the participation of management including our Chief Executive Officer and our Chief Financial
Officer, the Company conducted an evaluation of the effectiveness of its internal control over financial reporting based on the framework
established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission, or COSO 2013. Based on the foregoing evaluation, management concluded that the Company’s internal controls over financial
reporting were not effective because of the material weaknesses discussed below.
39
This Annual Report does not
include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting
because the attestation report requirement has been removed for “smaller reporting companies” under the Dodd-Frank Wall Street
Reform and Consumer Protection Act of 2010.
The Company has identified
material weaknesses in its internal control over financial reporting. A material weakness is a deficiency, or combination of deficiencies,
in a company’s internal control over financial reporting such that there is a reasonable possibility that a material misstatement
of its annual or interim financial statements will not be prevented or detected on a timely basis. The Company identified material weaknesses
in its internal controls in the following areas: implementation of segregation of duties as part of our control activities and establishment
of clearly defined roles within our finance and accounting functions. None of these deficiencies resulted in a material misstatement to
the Company’s annual or interim Consolidated Financial Statements for the year ended December 31, 2024.
Management’s Remediation Measures
As part of our plan to remediate
this material weakness, we are performing a full review of our internal control procedures. We have implemented, and plan to continue
to implement, new controls and new procedures and clearly define roles and responsibilities among the finance and accounting functions
while continuing to segregate duties.
The Company will continue to
review and improve its internal controls over financial reporting to address the underlying causes of the material weaknesses and control
deficiencies. Such material weaknesses and control deficiencies will not be remediated until the Company’s remediation plan has
been fully implemented, and it has concluded that its internal controls are operating effectively for a sufficient period of time.
Changes
in Internal Control over Financial Reporting
Except
for the material weaknesses and the remediation efforts described above, no other change in our internal control over financial reporting
(as defined by Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred during the year ended December 31, 2024, that has materially
affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.
Item 9B. Other Information
None .
Item 9C. Disclosure Regarding Foreign Jurisdictions
that Prevent Inspections
Not applicable.
40
PART III
Item 10. Directors, Executive Officers and
Corporate Governance
Information Regarding
Directors and Executive Officers .
The information required by
this Item 10 relating to officers and directors and nominees for election to the Board of Directors is incorporated by reference to the
Proxy Statement.
Compliance with Section
16(a) of the Exchange Act .
If applicable, the information
required by this Item 10 with respect to compliance with Section 16(a) of the Exchange Act contained under the caption “Delinquent
Section 16(a) Reports” in the Proxy Statement is incorporated by reference to the Proxy Statement.
Code of Business Ethics
and Conduct .
In accordance with the information
required by this Item 10 relating to the code of ethics required by Item 406 of Regulation S-K, the Company has a Code of Business Ethics
and Conduct (the “Code”), which applies to its directors, officers, and employees, including our principal executive officer,
principal financial officer, principal accounting officer or controller, or persons performing similar functions (collectively, the “Covered
Persons” and each a “Covered Person”). The full text of the Code is available on the investor relations section of our
website, which is located at www.synergychc.com . The Company intends to satisfy the SEC’s requirements regarding amendments
to, or waivers from, the Code by posting such information on its website or by filing a Current Report on Form 8-K to disclose such information.
Procedures for Stockholders
to Recommend Director Nominees .
There have been no material
changes to the procedures by which security holders may recommend nominees to our Board.
Audit Committee Information.
The information required by
this Item 10 relating to the Company’s audit committee financial experts and identification of the Company’s audit committee
is incorporated by reference to the Proxy Statement.
Insider Trading Policy
The Company has an Insider
Trading Policy which prohibits Covered Persons from buying or selling the Company’s securities while the Covered Person is aware
of material nonpublic information about the Company. The Company believes that its Insider Trading Policy is reasonably designed to promote
compliance with insider trading laws, rules and regulations, and any applicable listing standards. A copy of the Insider Trading Policy
is filed as Exhibit 19.1 to this Annual Report.
Item 11. Executive Compensation
Information regarding executive
compensation, compensation committee interlocks and insider participation is incorporated herein by reference to the Proxy Statement.
Item 12. Security Ownership of Certain Beneficial
Owners and Management and Related Stockholder Matters
Securities Authorized
for Issuance under Share-Based Compensation Plans
Information required by this
item is incorporated herein by reference to the Proxy Statement.
Security Ownership
of Certain Beneficial Owners and Management
Information required by this
item is incorporated herein by reference to the Proxy Statement.
Item 13. Certain Relationships and Related
Transactions, and Director Independence
The information relating to
certain relationships and related transactions and director independence is incorporated herein by reference to the Proxy Statement.
Item 14. Principal Accountant Fees and Services
The
information relating to the principal accounting fees and expenses is incorporated herein by reference to the Proxy Statement.
41
PART IV
Item 15. Exhibits and Financial Statement Schedules
(a) Documents filed as part of this Annual Report
(1) All financial statements
Report of Independent Registered Public Accounting Firm*
F-2
Consolidated Balance Sheets as of December 31, 2024 and 2023
F-3
Consolidated Statements of Income and Other Comprehensive Income for the Years Ended December 31, 2024, and 2023
F-4
Consolidated Statements of Stockholders’ Deficit for the Years Ended December 31, 2024, 2023, and 2022
F-5
Consolidated Statements of Cash Flows for the Years Ended December 31, 2024 and 2023
F-6
Notes to Consolidated Financial Statements
F-8
* RBSM LLP, PCAOB Firm ID No. 587
(2) Financial Statement Schedules
All financial statement schedules
are omitted because they are either inapplicable or not required, or because the required information is included in the Consolidated
Financial Statements or notes thereto contained in this Annual Report
(3) Exhibits required
by Item 601 of Regulation S-K
The following documents are
filed as exhibits to this registration statement:
Exhibit No.
Description
2.1
Agreement and Plan of Merger, dated April 7, 2014, by and among Oro Capital Corporation, Synergy Merger Sub, Inc. and Synergy Strips Corp. (incorporated by reference to Exhibit 2.1 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
2.2
Asset Purchase Agreement, dated January 16, 2015, by and among Synergy Strips Corp.; Factor Nutrition Labs, LLC; Vita Partners, LLC, RPR Partners, LLC, and Thor Associates, Inc. (incorporated by reference to Exhibit 2.2 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
2.3
Asset Purchase Agreement, dated June 26, 2015, by and between Neuragen Corp. and Knight Therapeutics, Inc. (incorporated by reference to Exhibit 2.3 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
3.1
Articles of Incorporation, as amended (incorporated by reference to Exhibit 3.1 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on September 16, 2024).
3.4
Amended and Restated Bylaws (incorporated by reference to Exhibit 3.4 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
4.1*
Description of Securities
10.1#
Sales and Marketing Consultant and Distribution Agreement, dated April 2, 2014, between Synergy Strips Corp. and Kenek Brands Inc. (incorporated by reference to Exhibit 10.1 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.2
Loan Agreement, dated January 22, 2015, between Knight Therapeutics (Barbados) Inc. and Synergy Strips Corp. (incorporated by reference to Exhibit 10.2 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.3
Distribution, License and Supply Agreement, dated January 22, 2015, by and between Synergy Strips Corp. and Knight Therapeutics (Barbados) Inc. (incorporated by reference to Exhibit 10.3 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
42
10.4#
Synergy Strips Corp. 2014 Stock Incentive Plan. (incorporated by reference to Exhibit 10.4 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.5#
Synergy CHC Corp. 2024 Equity Incentive Plan, and amendment thereto. (incorporated by reference to Exhibit 10.5 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.6
Contribution Agreement, dated August 18, 2015, among Hand MD, LLC, Principal Owners as listed therein, Synergy CHC Corp. and Hand MD Corp. (incorporated by reference to Exhibit 3.4 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.7
Intellectual Property License Agreement, dated August 18, 2015, by and between Synergy CHC Corp. and Hand MD Corp. (incorporated by reference to Exhibit 10.7 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.8
Stock Purchase Agreement, dated November 12, 2015, by and among Breakthrough Products, Inc., URX ACQUISITION TRUST, Jordan Eisenberg, other shareholders as listed therein and Synergy CHC Corp. (incorporated by reference to Exhibit 10.8 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.9
Share Purchase Agreement, dated November 15, 2015, between TPR Investments Pty Ltd CAN 128 396 654 as trustee for Polmear Family Trust, Timothy Polmear and Rebecca Polmear, NomadChoice Pty Limited ACN 160 729 939 trading as Flat Tummy Tea and Synergy CHC Corp. (incorporated by reference to Exhibit 10.9 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.10
First Amendment to Loan Agreement, dated November 12, 2015, between Knight Therapeutics (Barbados) Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.10 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.11
Amendment to First Amendment Agreement, dated December 3, 2015, between Knight Therapeutics (Barbados) Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.11 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.12
Amendment and Confirmation Agreement, dated December 3, 2015, by and among Knight Therapeutics (Barbados) Inc., Nomad Choice Pty Ltd., Synergy CHC Corp. and Breakthrough Products, Inc. (incorporated by reference to Exhibit 10.12 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.13
Settlement and Release Agreement, dated December 17, 2015, by and between Synergy CHC Corp., the former shareholders of Breakthrough Products, Inc. and URX ACQUISITION TRUST on its own behalf and as representative of certain shareholders (incorporated by reference to Exhibit 10.13 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.14
Hand MD Distribution Agreement (Canada), dated December 23, 2016, between Knight Therapeutics Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.14 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.15
FOCUSfactor Distribution Agreement (Canada), dated December 23, 2016, between Knight Therapeutics Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.15 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.16
Asset Purchase Agreement, dated June 21, 2017, among Synergy CHC Corp., Perfekt Beauty Holdings LLC and CDG Holdings, LLC (incorporated by reference to Exhibit 10.16 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.17
Amended and Restated Loan Agreement, dated August 9, 2017, between Knight Therapeutics (Barbados) Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.17 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
43
10.18
First Amendment to Amended and Restated Loan Agreement, dated May 14, 2018, between Knight Therapeutics (Barbados) Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.17 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.19
Second Amendment to Amended and Restated Loan Agreement, dated March 27, 2019, between Knight Therapeutics (Barbados) Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.17 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.20
Third Amendment Agreement, dated May 8, 2020, between Knight Therapeutics (Barbados) Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.20 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.21
Fourth Amendment Agreement, dated July 7, 2022, between Knight Therapeutics (Barbados) Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.21 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.22
Fifth Amendment Agreement, dated September 30, 2023, between Knight Therapeutics (Barbados) Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.22 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.23
Sixth Amendment Agreement, dated June 6, 2024, between Knight Therapeutics (Barbados) Inc. and Synergy CHC Corp. (incorporated by reference to Exhibit 10.23 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.24
Distribution Agreement (Canada), dated February 15, 2016, between Knight Therapeutics Inc. and Nomad Choice Pty Ltd. (incorporated by reference to Exhibit 10.24 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.25
Distribution Agreement (Remaining Territories), dated February 15, 2016, between Knight Therapeutics (Barbados) Inc. and Nomad Choice Pty Ltd. (incorporated by reference to Exhibit 10.25 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.26
Distribution Agreement (Canada), dated January 1, 2017, between Knight Therapeutics Inc. and Sneaky Vaunt Corp. (incorporated by reference to Exhibit 10.26 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.27
Distribution Agreement (Remaining Territories), dated January 1, 2017, between Knight Therapeutics (Barbados) Inc. and Sneaky Vaunt Corp. (incorporated by reference to Exhibit 10.27 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.28+
Costco Wholesale Basic Vendor Agreement, dated October 9, 2009, between Factor Nutrition Labs LLC and Costco Wholesale Corporation (incorporated by reference to Exhibit 10.28 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.29+
Supplier Agreement by and among Factor Nutrition Labs LLC and Wal-Mart Stores, Inc., Wal-Mart Stores East, LP, Wal-Mart Stores East, Inc., Wal-Mart Stores Texas, LP, Sam’s West, Inc., and Sam’s East, Inc. (incorporated by reference to Exhibit 10.29 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.30
Master Vendor Agreement, dated July 26, 2022, between iHerb, LLC and Synergy CHC Corp. (incorporated by reference to Exhibit 10.30 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.31
Merchant Loan Agreement, dated January 29, 2024, between WebBank and Synergy CHC Corp. (incorporated by reference to Exhibit 10.31 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.32
Merchant Loan Agreement, dated May 1, 2024, between WebBank and Synergy CHC Corp. (incorporated by reference to Exhibit 10.32 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.33
Promissory Note, dated February 10, 2022, by Synergy CHC Corp. in favor of Don Sanders (incorporated by reference to Exhibit 10.33 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
44
10.34
Form of Securities Purchase Agreement, dated March 8, 2022, by and between Synergy CHC Corp. and the purchasers identified on the signature pages thereto (incorporated by reference to Exhibit 10.34 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.35
Form of Senior Subordinated Debenture due September 8, 2022 (incorporated by reference to Exhibit 10.35 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.36
Modification Agreement, dated June 14, 2023, by and among Sanders Morris Harris, LLC, Mr. Don A. Sanders and Synergy CHC Corp. (incorporated by reference to Exhibit 10.36 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.37
Modification Agreement, dated March 31, 2024, by and among Sanders Morris Harris, LLC, Don A. Sanders and Synergy CHC Corp. (incorporated by reference to Exhibit 10.37 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.38
Form of Indemnification Agreement (incorporated by reference to Exhibit 10.38 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
10.39
Amended and Restated Promissory Note, dated August 28, 2024, by Boombod Ltd in favor of Synergy CHC Corp. (incorporated by reference to Exhibit 10.39 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on August 28, 2024).
14.1
Code of Business Ethics and Conduct (incorporated by reference to Exhibit 14.1 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
19.1*
Insider Trading Policy
21.1
List of subsidiaries of the Registrant (incorporated by reference to Exhibit 21.1 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
31.1*
Certification of Principal Executive Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2*
Certification of Principal Financial Officer, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1*
Certification of Principal Executive Officer, pursuant to 18 U.S.C. Section 1350, as created by Section 906 of the Sarbanes-Oxley Act of 2002
32.2*
Certification of Principal Financial Officer, pursuant to 18 U.S.C. Section 1350, as created by Section 906 of the Sarbanes-Oxley Act of 2002
97.1
Clawback Policy (incorporated by reference to Exhibit 99.1 to the Registration Statement on Form S-1, filed by Synergy CHC Corp. on June 28, 2024).
101.INS
XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.
101.SCH*
Inline XBRL Taxonomy Extension Schema Document
101.CAL*
Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF*
Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB*
Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE*
Inline XBRL Taxonomy Extension Presentation Linkbase Document
104*
Cover page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)
# Denotes a management contract or compensatory plan or arrangement.
+ Certain confidential information contained in this agreement
has been omitted because it is not material and would be competitively harmful if publicly disclosed.
* Filed or furnished herewith.
Item 16. Form 10-K Summary
None.
45
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM (RBSM LLP, PCAOB Firm ID No. 587)
F-2
Consolidated Financial Statements
Consolidated Balance Sheets as of December 31, 2024 and 2023
F-3
Consolidated Statements of Income and Other Comprehensive Income for the Years Ended December 31, 2024 and 2023
F-4
Consolidated Statements of Stockholders’ Deficit for the Years Ended December 31, 2024 and 2023
F-5
Consolidated Statements of Cash Flows for the Years Ended December 31, 2024 and 2023
F-6
Notes to Consolidated Financial Statements
F-8
F- 1
REPORT OF INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of
Synergy CHC Corp. and subsidiaries
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of Synergy
CHC Corp. and subsidiaries (the Company) as of December 31, 2024 and 2023, and the related statements of income and other comprehensive
income, stockholders’ deficit, and cash flows for each of the years in the two year period ended December 31, 2024, and the related
notes (collectively referred to as the consolidated financial statements). In our opinion, the consolidated financial statements present
fairly, in all material respects, the financial position of the Company as of December 31, 2024 and 2023, and the results of its operations
and its cash flows for each of the years in the two year period ended December 31, 2024, in conformity with accounting principles generally
accepted in the United States of America.
Basis for Opinion
These consolidated financial statements are the
responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated financial
statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United
States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and
the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the
standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged
to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding
of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s
internal control over financial reporting. Accordingly, we express no such opinion.
Our audits included performing procedures to assess
the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond
to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements.
Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating
the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.
Critical Audit Matters
Critical audit matters are matters arising from
the current period audit of the financial statements that were communicated or required to be communicated to the audit committee and
that: (1) relate to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging,
subjective, or complex judgments.
We determined that there are no critical audit
matters.
/s/ RBSM LLP
We have served as the Company’s auditor since 2014.
PCAOB ID 587
New York, NY
March 31, 2025
F- 2
Synergy CHC Corp.
Consolidated Balance Sheets
December 31,
2024
December 31,
2023
Assets
Current Assets
Cash and cash equivalents
$ 687,920
$ 632,534
Restricted cash
100,000
100,000
Accounts receivable, net
5,321,037
2,106,094
Other receivables
1,999,637
-
Loan receivable (related party)
4,375,059
4,459,996
Prepaid expenses (including related party amount of $ 312,966 and $ 501,321 , respectively)
1,859,563
797,985
Inventory, net
1,716,552
3,726,240
Total Current Assets
16,059,768
11,822,849
Intangible assets, net
283,333
416,667
Total Assets
$ 16,343,101
$ 12,239,516
Liabilities and Stockholders’ Deficit
Current Liabilities:
Accounts payable and accrued liabilities (including related party payable of $ 88,644 and $ 26,885 , respectively)
$ 5,191,868
$ 11,727,490
Income taxes payable
242,977
185,665
Contract liabilities
24,252
14,202
Short term loans payable, net of debt discount
7,725,272
2,094,525
Current portion of long-term notes payable, net of debt discount and debt issuance cost, related party
4,000,000
-
Total Current Liabilities
17,184,369
14,021,882
Long-term Liabilities:
Notes payable, net of debt discount, related parties
8,333,053
12,426,997
Notes payable
7,457,022
13,096,610
Total long-term liabilities
15,790,075
25,523,607
Total Liabilities
32,974,444
39,545,489
Commitments and contingencies
Stockholders’ Deficit:
Common stock, $ 0.00001 par value; 300,000,000 shares authorized; 8,721,818 and 7,553,818 , shares issued, respectively; 8,541,745 and 7,373,745 outstanding, respectively
87
76
Additional paid in capital
27,643,660
19,148,707
Accumulated other comprehensive loss
( 47,777 )
( 102,467 )
Accumulated deficit
( 44,099,813 )
( 46,224,789 )
Less: Treasury stock ( 180,073 shares) at cost
( 127,500 )
( 127,500 )
Total stockholders’ deficit
( 16,631,343 )
( 27,305,973 )
Total Liabilities and Stockholders’ Deficit
$ 16,343,101
$ 12,239,516
The accompanying notes are an integral part of
these consolidated financial statements
F- 3
Synergy CHC Corp.
Consolidated Statements of Operations and Other
Comprehensive Income
For the
year ended
For the
year ended
December 31,
2024
December 31,
2023
Revenue
$ 34,834,243
$ 42,777,633
Cost of sales
11,191,224
10,697,323
Gross Profit
23,643,019
32,080,310
Operating expenses
Selling and marketing
12,991,431
15,188,528
General and administrative
4,717,006
6,051,703
Depreciation and amortization
133,334
33,333
Total operating expenses
17,841,771
21,273,564
Income from operations
5,801,248
10,806,746
Other (income) expenses
Other income
( 510,534 )
-
Interest income
( 1,523 )
( 1,616 )
Interest expense
4,105,198
4,236,149
Remeasurement gain on translation of foreign subsidiary
( 18,954 )
( 1,517 )
Total other expenses
3,574,187
4,233,016
Net income before income taxes
2,227,061
6,573,730
Income tax expense
102,085
234,980
Net income after tax
$ 2,124,976
$ 6,338,750
Net income per share – basic
$ 0.28
$ 0.86
Net income per share - diluted
$ 0.28
$ 0.86
Weighted average common shares outstanding
Basic
7,588,095
7,373,745
Diluted
7,630,501
7,373,745
Comprehensive income:
Net income
$ 2,124,976
$ 6,338,750
Foreign currency translation adjustment
54,690
( 124,856 )
Comprehensive income
$ 2,179,666
$ 6,213,894
The accompanying notes are an integral part of
these consolidated financial statements
F- 4
Synergy CHC Corp.
Consolidated Statements of Stockholders’
Deficit
Common stock
Additional
Paid in
Accumulated
Other
Comprehensive
Treasury
Accumulated
Total
Stockholders’
Shares
Amount
Capital
Income (Loss)
stock
Deficit
Deficit
Balance as of December 31, 2022
7,553,818
$ 76
$ 19,148,707
$ 22,389
$ -
$ ( 52,691,039 )
$ ( 33,519,867 )
Foreign currency translation loss
( 124,856 )
( 124,856 )
Correction of an immaterial treasury stock adjustment
( 127,500 )
127,500
-
Net income
6,338,750
6,338,750
Balance as of December 31, 2023
7,553,818
$ 76
$ 19,148,707
$ ( 102,467 )
( 127,500 )
$ ( 46,224,789 )
$ ( 27,305,973 )
Foreign currency translation income
54,690
Issuance of common stock at IPO, net of issuance cost
1,150,000
11
8,397,033
8,397,044
Fair value of underwriters warrants issued at IPO
490,443
490,443
Offering costs related to fair value of underwriting warrants
( 490,443 )
( 490,443 )
Issuance of common stock for loan financing
18,000
97,920
97,920
Net income
2,124,976
2,124,976
Balance as of December 31, 2024
8,721,818
$ 87
$ 27,643,660
$ ( 47,777 )
$ ( 127,500 )
$ ( 44,099,813 )
$ ( 16,631,343 )
The accompanying notes are an integral part of
these consolidated financial statements
F- 5
Synergy CHC Corp.
Consolidated Statements of Cash Flows
For the
year ended
For the
year ended
December 31,
2024
December 31,
2023
Cash Flows from Operating Activities
Net income
$ 2,124,976
$ 6,338,750
Adjustments to reconcile net income to net cash provided by operating activities:
Amortization of debt issuance cost
56,796
48,610
Depreciation and amortization
133,334
33,333
Gain on settlement of liabilities
-
( 4,635,986 )
Foreign currency transaction (gain) loss
54,321
( 105,192 )
Remeasurement gain on translation of foreign subsidiary
( 18,954 )
( 1,517 )
Non cash implied interest
4,799
29,401
Accrual of loan success fee and warrants converted to loan
-
83,250
Write-off of inventory
125,364
251,021
Stock issued for loan financing
97,920
-
Income from employee retention credits
( 252,405 )
-
Income from insurance on stolen goods
( 258,129 )
-
Changes in operating assets and liabilities:
Accounts receivable
( 3,214,943 )
1,378,620
Other receivables
( 1,489,103 )
-
Loan receivable, related party
84,937
( 51,245 )
Inventory
1,884,324
3,990,456
Prepaid expenses
( 1,250,023 )
( 288,789 )
Prepaid expense, related party
( 145,092 )
( 369,427 )
Income taxes receivable
-
14,339
Income taxes payable
57,312
185,665
Contract liabilities
10,050
9,005
Accounts payable and accrued liabilities
( 2,870,633 )
( 6,645,324 )
Accounts payable, related party
61,759
156,759
Net cash used (used in) provided by operating activities
( 4,803,390 )
421,729
Cash Flows from Investing Activities
-
-
Cash Flows from Financing Activities
Proceeds from issuance of common stock at IPO
8,397,044
-
Advances from related party
3,528,003
1,170,000
Repayments of advances to related party
( 3,200,000 )
( 1,170,000 )
Repayment of notes payable, related party
( 84,500 )
( 145,500 )
Proceeds from notes payable
1,360,000
360,000
Repayment of notes payable
( 5,196,461 )
( 2,305,282 )
Net cash provided by (used in) financing activities
4,804,086
( 2,090,782 )
Effect of exchange rate on cash, cash equivalents and restricted cash
54,690
( 124,856 )
Net increase (decrease) in cash, cash equivalents and restricted cash
55,386
( 1,793,909 )
Cash, Cash Equivalents and restricted cash, beginning of year
732,534
2,526,443
The accompanying notes are an integral part
of these consolidated financial statements
F- 6
Cash, Cash Equivalents and restricted cash, end of year
$ 787,920
$ 732,534
Supplemental Disclosure of Cash Flow Information:
Cash paid during the period for:
Interest
$ 3,906,001
$ 4,174,895
Income taxes
$ -
$ -
Supplemental Disclosure of Non-cash Investing and Financing Activities:
Accounts payable converted to loan payable upon settlement
$ 3,770,824
$ -
Reduction of short term related party note payable by reduction of prepaid balance
$ 328,003
$ -
Related party notes payable issued for the acquisition of intangible asset
$ -
$ 450,000
Related party royalties converted to related party notes payable
$ -
$ 536,730
Accounts payable converted to loan payable upon settlement
$ -
$ 5,802,445
The accompanying notes are an integral part of
these consolidated financial statements
F- 7
SYNERGY CHC CORP.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 1 – Nature of the Business
Synergy CHC Corp. (“Synergy”, “we”,
“us”, “our” or the “Company”) (formerly Synergy Strips Corp.) was incorporated on December 29, 2010
in Nevada under the name “Oro Capital Corporation.” On April 21, 2014, the Company changed its fiscal year end from July 31
to December 31. On April 28, 2014, the Company changed its name to “Synergy Strips Corp.”. On August 5, 2015, the Company
changed its name to “Synergy CHC Corp.”
The Company is a consumer health care company
that is in the process of building a portfolio of best-in-class consumer product brands. Synergy’s strategy is to grow its portfolio
both organically and by further acquisition.
Effective January 1, 2019 the Company has merged
the U.S. Subsidiaries (Neuragen Corp., Breakthrough Products Inc., Sneaky Vaunt Corp., and The Queen Pegasus Corp.) into the parent company.
Synergy is the sole owner of three subsidiaries:
NomadChoice Pty Ltd., Hand MD Corp., and Synergy CHC Inc. and the results have been consolidated in these statements.
Note 2 – Summary of Significant Accounting
Policies
Basis of Presentation
The accompanying consolidated financial statements
have been prepared in conformity with accounting principles generally accepted in the United States of America (“US GAAP”).
All amounts referred to in the notes to the consolidated
financial statements are in United States Dollars ($) unless stated otherwise.
The consolidated financial statements include
the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated
in consolidation.
F- 8
Reverse Stock Split
On September 11, 2024, we effected a 1-for-11.9
reverse stock split with respect to our common stock. The reverse stock split did not change the number of authorized shares of common
stock or par value. All references in these consolidated financial statements to shares, share prices, exercise prices and other per share
information in all periods have been adjusted, on a retroactive basis, to reflect the reverse stock split.
Use of Estimates
The preparation of the consolidated financial statements in conformity
with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure
of contingent liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Actual
results could differ from those estimates. Significant estimates included are assumptions about collection of accounts receivable, current
income taxes, deferred income taxes valuation allowance, useful life of intangible assets, impairment analysis of intangible assets, estimates
used in the fair value calculation of stock based compensation, assumptions used in Black-Scholes-Merton, or BSM, valuation methods, such
as expected volatility, risk-free interest rate and expected dividend rate, accrual of sales returns, and accrual of legal expense. The
results of any changes in accounting estimates are reflected in the financial statements in the period in which the changes become evident.
Estimates and assumptions are reviewed periodically, and the effects of revisions are reflected in the period that they are determined
to be necessary.
Cash and Cash Equivalents
The Company considers all cash on hand and in
banks, including accounts in book overdraft positions, certificates of deposit and other highly-liquid investments with maturities of
three months or less, when purchased, to be cash and cash equivalents. As of December 31, 2024, and 2023, the Company had no cash equivalents.
The Company maintains its cash and cash equivalents in banks insured by the Federal Deposit Insurance Corporation (FDIC) in accounts that
at times may be in excess of the federally insured limit of $ 250,000 per bank. The Company minimizes this risk by placing its cash deposits
with major financial institutions. At December 31, 2024 and 2023, the uninsured balances amounted to $ 503,215 and $ 441,711 , respectively.
Restricted Cash
The following table provides a reconciliation
of cash, cash equivalents, and restricted cash reported within the statement of financial position that sum to the total of the same such
amounts shown in the statement of cash flows.
December 31,
2024
December 31,
2023
Cash and cash equivalents
$ 687,920
$ 632,534
Restricted cash
100,000
100,000
Total cash, cash equivalents, and restricted cash shown in the statement of cash flows
$ 787,920
$ 732,534
Amounts included in restricted cash represent
the amount held for credit card collateral.
Intangible Assets
We evaluate the recoverability of intangible assets
periodically and take into account events or circumstances that warrant revised estimates of useful lives or that indicate that impairment
exists. All of our intangible assets are subject to amortization. Intangible assets are amortized on a straight line basis over the useful
lives.
Long-lived Assets
Long-lived assets include intangible assets. We
assess the carrying value of our long-lived asset groups when indicators of impairment exist and recognize an impairment loss when the
carrying amount of a long-lived asset is not recoverable when compared to undiscounted cash flows expected to result from the use and
eventual disposition of the asset.
Indicators of impairment include significant underperformance
relative to historical or projected future operating results, significant changes in our use of the assets or in our business strategy,
loss of or changes in customer relationships and significant negative industry or economic trends. When indications of impairment arise
for a particular asset or group of assets, we assess the future recoverability of the carrying value of the asset (or asset group) based
on an undiscounted cash flow analysis. If carrying value exceeds projected, net, undiscounted cash flows, an additional analysis is performed
to determine the fair value of the asset (or asset group), typically a discounted cash flow analysis, and an impairment charge is recorded
for the excess of carrying value over fair value.
F- 9
Revenue Recognition
The Company recognizes revenue in accordance with
the Financial Accounting Standards Board’s (“FASB”), Accounting Standards Codification (“ASC”) ASC 606,
Revenue from Contracts with Customers (“ASC 606”). Revenues are recognized when control is transferred to customers in amounts
that reflect the consideration the Company expects to be entitled to receive in exchange for those goods. Revenue recognition is evaluated
through the following five steps: (i) identification of the contract, or contracts, with a customer; (ii) identification of the performance
obligations in the contract; (iii) determination of the transaction price; (iv) allocation of the transaction price to the performance
obligations in the contract; and (v) recognition of revenue when or as a performance obligation is satisfied.
The Company recognizes revenue upon shipment from
its fulfillment centers. Certain of our distributors may also perform a separate function as a co-packer on our behalf. In such cases,
ownership of and title to our products that are co-packed on our behalf by those co-packers who are also distributors, passes to such
distributors when we are notified by them that they have taken transfer or possession of the relevant portion of our finished goods. Freight
billed to customers is presented as revenues, and the related freight costs are presented as cost of goods sold. Cancelled orders are
refunded if not already dispatched, refunds are only paid if stock is damaged in transit, discounts are only offered with specific promotions
and orders will be refilled if lost in transit. The Company recognizes revenue for its digital products in the month the download
by the customer occurs.
All product sales were initiated based upon the
retailer’s purchase orders at a fixed transaction price and revenues recognized when the products were shipped to our customers.
Contract Assets
The Company does not have any contract assets
such as work-in-process. All trade receivables on the Company’s consolidated balance sheet are from contracts with customers.
Contract Costs
Costs incurred to obtain a contract are capitalized
unless short term in nature. As a practical expedient, costs to obtain a contract that are short term in nature are expensed as incurred.
The Company does not have any contract costs capitalized as of December 31, 2024 or 2023.
Contract Liabilities
The Company’s contract liabilities consist
of advance customer payments. Contract liability results from transactions in which the Company has been paid for products by customers,
but for which all revenue recognition criteria have not yet been met. Once all revenue recognition criteria have been met, the contract
liabilities are recognized.
December 31,
2024
December 31,
2023
Beginning balance
$ 14,202
$ 5,197
Additions
24,252
14,202
Recognized as revenue
( 14,202 )
( 5,197 )
Ending balance
$ 24,252
$ 14,202
Accounts receivable
Accounts receivable are generally unsecured. The
Company establishes an allowance for doubtful accounts receivable based on the age of outstanding invoices and management’s evaluation
of collectability. Accounts are written off after all reasonable collection efforts have been exhausted and management concludes that
likelihood of collection is remote. Any future recoveries are applied against the allowance for doubtful accounts. As of December 31,
2024 and 2023, the allowance for doubtful accounts was $0 and $ 149,446 , respectively.
Advertising Expense
The Company expenses marketing, promotions and
advertising costs as incurred. Such costs are included in selling and marketing expense in the accompanying consolidated statements of
income and other comprehensive income.
Research and Development
Costs incurred in connection with the development
of new products and processing methods are charged to general and administrative expenses as incurred.
F- 10
Income Taxes
The Company utilizes FASBASC 740, “Income
Taxes,” which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events
that have been included in the financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined
based on the difference between the tax basis of assets and liabilities and their financial reporting amounts based on enacted tax laws
and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. A valuation allowance
is recorded when it is “more likely-than-not” that a deferred tax asset will not be realized.
The Company generated a deferred tax asset through
net operating loss carry-forward. However, a valuation allowance of 100 % has been established due to the uncertainty of the Company’s
realization of the net operating loss carry forward prior to its expiration.
NomadChoice Pty Ltd, the Company’s wholly-owned
subsidiary is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining the provision
for income tax. There are many transactions and calculations undertaken during the ordinary course of business for which the ultimate
tax determination is uncertain. The company recognizes liabilities for anticipated tax audit issues based on the Company’s current
understanding of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will
impact the current and deferred tax provisions in the period in which such determination is made.
Synergy CHC Inc. is a wholly-owned foreign subsidiary,
is subject to income taxes in the jurisdictions in which it operates. Significant judgment is required in determining the provision for
income tax. There are many transactions and calculations undertaken during the ordinary course of business for which the ultimate tax
determination is uncertain. The company recognizes liabilities for anticipated tax audit issues based on the Company’s current understanding
of the tax law. Where the final tax outcome of these matters is different from the carrying amounts, such differences will impact the
current and deferred tax provisions in the period in which such determination is made.
Net Earnings (Loss) Per Common Share
The Company computes earnings per share under ASC subtopic 260-10,
Earnings Per Share. Basic earnings (loss) per share is computed by dividing the net income (loss) attributable to the common stockholders
(the numerator) by the weighted average number of shares of common stock outstanding (the denominator) during the reporting periods. Diluted
earnings per share is computed by increasing the denominator by the weighted average number of additional shares that could have been
outstanding from securities convertible into common stock (using the “treasury stock” method), unless their effect on net
income per share is anti-dilutive. As of both December 31, 2024, and 2023, options to purchase 252,102 shares of common stock were outstanding.
As of December 31, 2024 and 2023, warrants to purchase 103,500 and 0 , respectively shares of common stock were outstanding.
The following is a reconciliation of the number
of shares used in the calculation of basic and diluted earnings per share for the years ending December 31, 2024, and 2023:
For the year ending
December 31,
2024
December 31,
2023
Net income after tax
$ 2,124,976
$ 6,338,750
Weighted average common shares outstanding
7,588,095
7,373,745
Incremental shares from the assumed exercise of dilutive stock options
42,406
-
Dilutive potential common shares
7,630,501
7,373,745
Net earnings per share:
Basic
$ 0.28
$ 0.86
Diluted
$ 0.28
$ 0.86
F- 11
The following
securities were not included in the computation of diluted net earnings per share as their effect would have been antidilutive:
For the year ending
December 31,
2024
December 31,
2023
Options to purchase common stock
168,068
252,102
Warrants to purchase common stock
103,500
-
Fair Value Measurements
The Company measures and discloses the fair value
of assets and liabilities required to be carried at fair value in accordance with ASC 820, Fair Value Measurements and Disclosures. ASC
820 defines fair value, establishes a framework for measuring fair value, and enhances fair value measurement disclosure.
ASC 825 defines fair value as the price that would
be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement
date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the
Company considers the principal or most advantageous market in which it would transact and considers assumptions that market participants
would use when pricing the asset or liability, such as inherent risk, transfer restrictions, and risk of nonperformance. ASC 825 establishes
a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when
measuring fair value. ASC 825 establishes three levels of inputs that may be used to measure fair value:
Level 1 - Quoted prices for identical assets or
liabilities in active markets to which we have access at the measurement date.
Level 2 - Inputs other than quoted prices within
Level 1 that are observable for the asset or liability, either directly or indirectly.
Level 3 - Unobservable inputs for the asset or
liability.
The determination of where assets and liabilities
fall within this hierarchy is based upon the lowest level of input that is significant to the fair value measurement.
As of both December 31, 2024 and 2023, the Company
has determined that there were no assets or liabilities measured at fair value.
Inventory
Inventory consists of raw materials, components
and finished goods. The Company’s inventory is stated at the lower of cost (FIFO cost basis) or net realizable value. Finished goods
include the cost of labor to assemble the items.
Foreign Currency Translation
The functional currency of one of the Company’s
foreign subsidiaries (NomadChoice Pty Ltd.) is the U.S. Dollar. The Company’s foreign subsidiary maintains its records using local
currency (Australian Dollar – “AUD”). All monetary assets and liabilities of the foreign subsidiary were translated
into U.S. Dollars at period end exchange rates, non-monetary assets and liabilities of the foreign subsidiary were translated into U.S.
Dollars at transaction day exchange rates. Income and expense items related to non-monetary items were translated at exchange rates prevailing
during the transaction date and other incomes and expenses were translated using average exchange rate for the period. The resulting translation
adjustments, net of income taxes, were recorded in statements of operations as Remeasurement gain or loss on translation of foreign subsidiary.
F- 12
The functional currency of the Company’s
other foreign subsidiary (Synergy CHC Inc.) is the Canadian Dollar (CAD). The Company’s foreign subsidiary maintains its records
using local currency (CAD). All assets and liabilities of the foreign subsidiary were translated into U.S. Dollars at period end exchange
rates and stockholders’ equity is translated at the historical rates. Income and expense items were translated using average exchange
rate for the period. The resulting translation adjustments, net of income taxes, are reported as other comprehensive income and accumulated
other comprehensive income in the stockholder’s equity in accordance with ASC 220 – Comprehensive Income.
The exchange rates used to translate amounts in
AUD and CAD into USD for the purposes of preparing the consolidated financial statements were as follows:
Balance sheet:
December 31,
December 31,
2024
2023
Period-end AUD: USD exchange rate
$ 0.6183
$ 0.6805
Period-end CAD: USD exchange rate
$ 0.6950
$ 0.7561
Income statement:
December 31,
December 31,
2024
2023
Average Yearly AUD: USD exchange rate
$ 0.6599
$ 0.6644
Average Yearly CAD: USD exchange rate
$ 0.7301
$ 0.7411
Translation gains and losses that arise from exchange
rate fluctuations from transactions denominated in a currency other than the functional currency are translated into either Australian
Dollars or Canadian Dollars, as the case may be, at the rate on the date of the transaction and included in the results of operations
as incurred.
Concentrations of Credit Risk
In the normal course of business, the Company
provides credit terms to its customers; however, collateral was not required. Accordingly, the Company performed credit evaluations of
its customers and maintained allowances for possible losses which, when realized, were within the range of management’s expectations.
From time to time, a higher concentration of credit risk existed on outstanding accounts receivable for a select number of customers due
to individual buying patterns.
Warehousing costs
Warehouse costs include all third party warehouse
rent fees and are charged to selling and marketing expenses as incurred. Any additional costs relating to assembly or special pack-outs
of the Company’s products are charged to cost of sales.
Product display costs
All displays manufactured and purchased by the
Company are for placement of product in retail stores. This also includes all costs for display execution and setup and retail services
are charged to cost of sales and expensed as incurred.
Cost of Sales
Cost of sales includes the purchase cost of products
sold, all costs associated with getting the products into the retail stores including buying and transportation costs and the hosting
of our online Application.
F- 13
Debt Issuance Costs
Debt issuance costs consist
primarily of arrangement fees, professional fees and legal fees. These costs were netted off with the related loan and were being amortized
to interest expense over the term of the related debt facilities.
Shipping Costs
Shipping and handling
costs billed to customers are recorded in sales. Shipping costs incurred by the company are recorded in selling and marketing expenses.
Related parties
Parties are considered
to be related to the Company if the parties that, directly or indirectly, through one or more intermediaries, control, are controlled
by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members
of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal if one
party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting
parties might be prevented from fully pursuing its own separate interests.
Segment Reporting
Segment identification and selection is consistent with the management
structure used by the Company’s chief executive officer who is the Chief Operating Decision Maker (CODM) to evaluate performance
and make decisions regarding resource allocation, as well as the materiality of financial results consistent with that structure. Based
on the Company’s management structure and method of internal reporting, the Company has one operating segment. The Company derives
its revenue from the sale of nutraceuticals. The accounting policies of the segment are the same as those described in the summary of
significant accounting policies. The chief operating decision maker assesses performance for the segment and decides how to allocate resources
based on net income that also is reported on the income statement as consolidated net income. The measure of segment assets is reported
on the balance sheet as total consolidated assets. Significant segment expenses include retailer promotions, freight and fulfillment,
marketing and salaries. The Company’s CODM reviews financial information presented and decides how to allocate resources based on
net income. The Company does have any intra-entity sales or transfers. The Company’s CODM does not review operating results on a
disaggregated basis; rather, the chief operating decision maker reviews operating results on an aggregated basis.
Presentation of Financial Statements –
Going Concern
Going Concern Evaluation
In connection with preparing consolidated financial
statements for the year ended December 31, 2024, management evaluated whether there were conditions and events, considered in the aggregate,
that raised substantial doubt about the Company’s ability to continue as a going concern within one year from the date that the
consolidated financial statements are issued.
The Company considered the following:
● At December 31, 2024, the Company had an accumulated deficit
of $ 44,099,813 .
● At December 31, 2024, the Company had a working capital deficit of $ 1,124,601 .
● At December 31, 2024, the Company had a decrease in net revenue
of $ 7,943,390 .
● At December 31, 2024, the Company had a decrease in net income
of $ 4,213,774 .
● At December 31, 2024, the Company used $ 4,803,390 in operating
activities.
Ordinarily, conditions or events that raise substantial
doubt about an entity’s ability to continue as a going concern relate to the entity’s ability to meet its obligations as they
become due.
F- 14
The Company evaluated its ability to meet its obligations as they become
due within one year from the date that the consolidated financial statements are issued by considering the following:
● In 2024, the Company repaid $ 8.5 million of loans from related
party and others and received $ 4.9 million through loans from related party and others.
● During 2024, the Company had net income of $ 2,124,976 .
● During 2024, the Company raised additional capital of $ 8.4 million through its Initial Public Offering (IPO).
● The Company has the option of selling any of its brands to
raise additional capital.
● The Company has restructured its debt agreements in 2024
which extends the terms into 2026.
●
The Company is currently in negotiations with lenders to refinance its existing debt.
Management concluded that the above factors
alleviate doubts about the Company’s ability to generate enough cash from operations and other available sources to satisfy
its obligations for the next twelve months from the issuance date.
The Company will take the following actions if
it starts to trend unfavorably to its internal profitability and cash flow projections, in order to mitigate conditions or events that
would raise substantial doubt about its ability to continue as a going concern:
● Raise additional capital through line of credit and/or loans
financing for future mergers and acquisition.
● Implement restructuring and cost reductions.
● Raise additional capital through an additional capital raise.
F- 15
Correction of Prior Period Immaterial Errors:
The Company has identified an immaterial error in
the Company’s previously issued consolidated financial statements related to Treasury Shares held by its wholly owned
subsidiary. The adjustment pertained to the acquisition of remaining 50 % ownership interest in Hand MD Corp. during July 2021 and accordingly
the shares previously issued to Hand MD Corp. required correction on the financial statement as Treasury Shares on the consolidated
balance sheet. The amount of the reclassification is $ 127,500 and has no effect on the consolidated statement of income and other
comprehensive income (except for earnings per share and weighted average shares) and statement of cash flow.
In evaluating whether the previously issued consolidated
financial statements were materially misstated for the interim or annual periods prior to December 31, 2022, the Company applied the guidance
of ASC 250, Accounting Changes and Error Corrections , SEC Staff Accounting Bulletin (“SAB”) Topic 1.M, Assessing
Materiality and SAB Topic 1.N, Considering the Effects of Prior Year Misstatements when Quantifying Misstatements in Current Year Financial
Statements , and concluded that the effect of the errors on prior period annual financial statements was immaterial. The guidance states
that prior-year misstatements which, if corrected in the current year would materially misstate the current year’s financial statements,
must be corrected by adjusting prior year financial statements, even though such correction previously was and continues to be immaterial
to the prior-year financial statements. Correcting prior-year financial statements for such immaterial misstatements does not require
previously filed reports to be amended.
The Company’s consolidated balance sheet and
earnings per share has been revised from the amounts previously reported to correct the error and the impact of the
reclassification is shown in the below table.
Consolidated Balance Sheet as of December 31,
2023
As Previously
Reported
Corrections
As Adjusted
Treasury Stock
$ -
$ ( 127,500 )
$ ( 127,500 )
Accumulated deficit
( 44,227,313 )
127,500
( 44,099,813 )
Earnings Per Share for the year ended December
31, 2023
As Previously
Reported
Corrections
As Adjusted
Earnings per share
$ 0.84
$ 0.02
$ 0.86
Weighted average common shares outstanding
7,553,818
127,500
7,373,745
Recent Accounting Pronouncements
In December 2023, the Financial Accounting Standards
Board (“FASB”) issued Accounting Standards Update (“ASU’) No. 2023-09, “Income Taxes (Topic 740): Improvements
to Income Tax Disclosures” (“ASU 2023-09”). ASU 2023-09 amends the rules on income tax disclosures to require entities
to disclose specific categories in the rate reconciliation, the income or loss from continuing operations before income tax expense or
benefit (separated between domestic and foreign) and income tax expense or benefit from continuing operations (separated by federal, state,
and foreign). In addition, ASU 2023-09 requires entities to disclose their income tax payments to international, federal, state, and local
jurisdictions, among other changes. The amendments can be applied on a prospective basis although retrospective application is permitted.
The amendments are effective for the fiscal years beginning after December 15, 2024, with early adoption permitted. The Company is currently
evaluating the impact this update will have on its Consolidated Financial Statements.
In November 2023, the FASB issued ASU No. 2023-07, “Segment Reporting
(Topic 280): Improvements to Reportable Segment Disclosures” (“ASU 2023-07”). ASU 2023-07 expands segment disclosure
requirements through enhanced disclosures related to significant segment expenses that are regularly provided to the chief operating decision
maker (“CODM”), a description of other segment items by reportable segment, and any additional measures of a segment’s
profit or loss used by the CODM when deciding how to allocate resources. All disclosure requirements under ASU 2023- 07 are also required
for public entities with a single reportable segment. The amendments are effective for the fiscal years beginning after December 15, 2023,
and interim periods within fiscal years beginning after December 15, 2024. As of December 31, 2024, the Company has adopted ASU 2023-07.
While the adoption of ASU 2023-07 has not affected the Company’s financial statements, it has resulted in additional disclosures.
In October 2023, the FASB issued ASU No. 2023-06,
“Disclosure Improvements: Codification Amendments in Response to the SEC’s Disclosure Update and Simplification Initiative”
(“ASU 2023-06”). ASU 2023-06 amends U.S. GAAP to reflect updates and simplifications to certain disclosure and presentation
requirements referred to FASB by the Securities and Exchange Commission (“SEC”). The targeted amendments incorporate 14 of
the 27 disclosures referred by the SEC into codification. Each amendment in ASU 2023-06 is effective on either the date on which the SEC’s
removal of the related disclosure requirement from Regulation S-X or Regulation S-K becomes effective, or on June 30, 2027, if the SEC
has not removed the requirements by that date. The Company is currently evaluating the impact this update will have on its Consolidated
Financial Statements.
F- 16
Note 3 – Income Taxes
The Company utilizes FASB ASC 740, “Income
Taxes,” which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events
that have been included in the financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined
based on the difference between the tax basis of assets and liabilities and their financial reporting amounts based on enacted tax laws
and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. A valuation allowance
is recorded when it is “more likely-than-not” that a deferred tax asset will not be realized.
Deferred income taxes arise from temporary differences
resulting from income and expense items reported for financial accounting and tax purposes in different periods. Deferred taxes are classified
as current or non-current, depending on the classification of assets and liabilities to which they relate. Deferred taxes arising from
temporary differences that are not related to an asset or liability are classified as current or noncurrent depending on the periods in
which the temporary differences are expected to reverse. The Company does not have any uncertain tax positions.
For U.S. purposes, the Company has not completed
its evaluation of NOL utilization limitations under Internal Revenue Code, as amended (the “Code”) Section 382/383, change
of ownership rules. If the Company has had a change in ownership, the NOL’s would be limited or eliminated, as to the amount that
could be utilized each year, based on the Code. NOL’s attributable to Breakthrough Products, Inc., which are the majority of the
Company’s domestic NOL’s are Separate Return Limitation Year (SRLY) NOL’s. Such losses may generally not be available
for use (limited or eliminated).
The Company has not filed its State & Local
Income/Franchise tax returns in states it is required to file, as such returns and liability remain open. The Company does not expect
this to be a significant liability.
The table below summarizes the differences between
the U.S. statutory federal rate and the Company’s estimated effective tax rate for the years ended December 31, 2024 and 2023:
December 31,
2024
December 31,
2023
U.S. Statutory Rate
( 21 )%
( 21 )%
AU/CA rates in excess of the US rate
4 %
1 %
Increase in valuation allowance
14 %
16 %
Other
%
%
Utilization of Australian and Canadian NOL
%
%
Total provision for income taxes
( 4 )%
( 4 )%
The Company has deferred tax assets, which have
been fully reserved, as follows as of December 31, 2024 and 2023:
December 31,
2024
December 31,
2023
Net operating Losses
$ 10,663,939
$ 11,088,197
Obsolete inventory
26,326
244,397
Nonstatutory stock options
515,319
515,319
Success fee
-
525,000
Other
-
70,597
Impairment of intangible asset
220,150
220,150
Accruals
-
180,139
Amortization
106,400
78,400
Bad debt reserve
-
25,695
Other
29,401
-
Deferred tax asset
11,561,535
12,947,894
Valuation allowance for deferred tax assets
( 11,561,535 )
( 12,947,894 )
Net deferred tax assets
$ -
$ -
Tax expense was $ 102,085 and $ 234,980 for 2024
and 2023, respectively.
The Company also has net operating loss carryforwards of approximately
$ 50,800,000 and approximately $ 51,800,000 (United States and Canada) included in the deferred tax asset table above for 2024 and 2023,
respectively, the majority attributable to the acquisition of Breakthrough Products, Inc. However, due to limitations of carryover attributes
and separate return limitation year rules, it is unlikely the company will benefit from the NOL’s and thus Management has determined
a 100 % valuation reserved is required. Further, the Company has not completed an evaluation of the NOL’s attributable to Breakthrough
Products, Inc. at the date of this report.
F- 17
Note 4 – Accounts and Other
Receivable
Accounts receivable, net of allowances for doubtful
accounts, consisted of the following:
December 31,
2024
December 31,
2023
Trade accounts receivable
$ 5,321,037
$ 2,255,540
Other receivables
1,999,637
-
Less allowances
-
( 149,446 )
Total accounts and other receivable, net
$ 7,320,674
$ 2,106,094
During the years ended December 31, 2024 and 2023,
the Company charged $ 0 to bad debt expense. During the year ended December 31, 2024, the Company had other receivables related to $ 252,405 for Employee Retention
Credits, $ 258,129 related to an insurance claim for stolen goods and $ 1,489,103 related to disputed accounts receivables.
Note 5 – Prepaid Expenses
At December 31, 2024 and 2023, prepaid expenses
consisted of the following:
December 31,
2024
December 31,
2023
Advances for inventory
$ 605,913
$ 128,025
Insurance
2,879
6,133
Deposits
14,000
60,000
Contract employee, related party
296,981
501,321
Rent, related party
15,985
-
Advertising and promotions*
869,920
-
Conferences
15,000
-
Components
-
97,606
Professional fees
13,000
-
IT expenses
25,404
-
Miscellaneous
481
4,900
Total
$ 1,859,563
$ 797,985
* During the year ended December 31, 2024, the Company bartered
inventory worth $859,920 for media credits to be used at the Company’s discretion.
Note 6 – Concentration of Credit Risk
Cash and cash equivalents
The Company maintains its cash and cash equivalents
in banks insured by the Federal Deposit Insurance Corporation (FDIC) in accounts that at times may be in excess of the federally insured
limit of $ 250,000 per bank. The Company minimizes this risk by placing its cash deposits with major financial institutions. At December
31, 2024 and 2023, the uninsured balance amounted to $ 503,215 and $ 441,711 , respectively.
Accounts receivable
As of December 31, 2024 and 2023, one and two
customers accounted for 74 % and 68 %, respectively, of the Company’s accounts receivable.
F- 18
Major customers
For the years ended December 31, 2024 and 2023,
two and three customers accounted for approximately 73 % and 78 %, respectively, of the Company’s net revenue. Substantially all of
the Company’s business is with companies in the United States.
Accounts payable
As of December 31, 2024 and 2023, four and two
vendors accounted for 69 % and 64 %, respectively, of the Company’s accounts payable.
Major suppliers
For the year ended December 31, 2024, three suppliers
accounted for approximately 42 % of the Company’s purchases. For the year ended December 31, 2023, one supplier accounted for approximately
18 % of the Company’s purchases. Substantially all of the Company’s business is with suppliers in the United States.
Note 7 – Inventory
Inventory consists of finished goods, components
and raw materials. The Company’s inventory is stated at the lower of cost (FIFO cost basis) or net realizable value.
The carrying value of inventory consisted of the
following:
December 31,
2024
December 31,
2023
Finished goods
$ 1,578,561
$ 3,584,343
Components
92,991
93,949
Inventory in transit
-
2,948
Raw materials
45,000
45,000
Total inventory
$ 1,716,552
$ 3,726,240
As of January 22, 2015, inventory was pledged
to Knight under the Loan Agreement (see note 11). As of December 31, 2023, $ 2,948 of the Company’s inventory was in transit. During
the years ended December 31, 2024 and 2023, $ 125,364 and $ 251,021 , respectively, of expiring and slow-moving inventory was written off
to cost of sales. As of December 31, 2024 and 2023, the Company has accrued $ 0 and $ 387,176 , respectively, related to storing this inventory
and ultimate disposal of the obsolete inventory.
Note 8 – Intangible Assets
December 31,
2024
December 31,
2023
License Fee
$ 450,000
$ 450,000
Less accumulated amortization
( 166,667 )
( 33,333 )
Intangible assets, net
$ 283,333
$ 416,667
Amortization expense for the years ended December
31, 2024 and 2023 was $ 133,334 and $ 33,333 , respectively.
The estimated aggregate amortization expense over
each of the next five years is as follows:
2025
$ 133,333
2026
133,333
2027
16,667
F- 19
Note 9 – Related Party Transactions
The Company paid consulting fees through December 31, 2024 to a company
owned by Mr. Jack Ross, Chief Executive Officer of the Company. The Company expensed $ 1,321 during the year ended December 31, 2024 as
consulting fees. The Company expensed $ 500,000 during the year ended December 31, 2023. The Company advanced $ 396,683 in the manner of
a prepaid consulting fees during the year ended December 31, 2024 and applied $ 328,003 of that advance to a short term loan. The prepaid
balance as of December 31, 2024 and December 31, 2023 was $ 296,981 and $ 501,321 , respectively. During 2024, the Company was advanced $ 3,175,000
and $ 514,500 Canadian Dollars (US Dollars $ 342,201 ) in the form of a short term note. The balance owed as of both December 31, 2024 and
December 31, 2023 is $ 0 .
On June 26, 2015, the Company entered into a Security
Agreement with Knight Therapeutics, Inc., a related party (owner of greater than 10 % shares of the Company), through its wholly owned
subsidiary Neuragen Corp., for the purchase of Knight Therapeutics, Inc.’s assets. At March 31, 2024 and December 31, 2023, the
Company owed Knight $ 275,000 and $ 287,500 , respectively in relation to this agreement (see Note 11). The Company recorded present value
of future payments of $ 199,640 and $ 204,941 as of March 31, 2024 and December 31, 2023, respectively. During June 2024, this Security
Agreement was consolidated into one loan under the sixth amendment.
The Company entered into transactions with a
related party controlled by the CEO during prior years. The transactions were a pass through and allocation of expenses and
reimbursements. During 2023, the Company loaned $ 426,500 and received repayments of $ 400,000 . As of December 31, 2024 and 2023
the Company was owed $ 4,375,059 and $ 4,459,996 , respectively. This loan has a repayment date of December 31, 2025 and will be
guaranteed by 1,500,000 shares of Company stock if the loan remains outstanding as of January 1, 2026.
The Company entered into a transaction with a
related party controlled by the CEO during the year ended December 31, 2023. The transaction was in the form of a short term loan. The
Company received $ 10,000 Canadian dollars (US Dollars $ 7,561 ). This amount was owed to the related party as of December 31, 2023 and was
repaid during February 2024.
On August 9, 2017, the Company entered into a
Loan Agreement with Knight Therapeutics (Barbados) Inc., a related party (owner of greater than 10 % shares of the Company), for a working
capital loan. At both March 31, 2024 and December 31, 2023, the Company owed Knight $ 5,000,000 on this loan, net of debt issuance cost
(see Note 11). During the year ended December 31, 2020 a loan success fee of $ 1,000,000 was earned by Knight payable in August 2022 (see
Note 11). At both March 31, 2024 and December 31, 2023, the Company owed Knight $ 1,000,000 on the loan success fee (see Note 11). During
June 2024, this Loan Agreement was consolidated into one loan under the sixth amendment.
On May 8, 2020, the Company entered into a Third
Amendment Agreement with Knight Therapeutics (Barbados) Inc., a related party, for working capital loan. At March 31, 2024 and December
31, 2023, the Company owed Knight $ 320,000 and $ 392,000 , respectively on this loan (see Note 11). During June 2024, this Third Amendment
Agreement was consolidated into one loan under the sixth amendment.
On July 7, 2022, the Company entered into a Fourth
Amendment Agreement with Knight Therapeutics (Barbados) Inc., a related party, for an additional $ 2,000,000 loan (the “Second Additional
Loan”). At both March 31, 2024 and December 31, 2023, the Company owed Knight $ 2,000,000 on this loan (see Note 11). During the
year ended December 31, 2023 a loan success fee of $ 83,250 was earned by Knight and is payable as of both March 31, 2024 and December
31, 2023 (see Note 11). During June 2024, this Fourth Amendment Agreement was consolidated into one loan under the sixth amendment.
On September 30, 2023, the Company entered into
a Fifth Amendment Agreement with Knight Therapeutics (Barbados) Inc., a related party, to modify prior Agreements. This modification extends
the maturity dates of loans to March 31, 2024. The Company will pay Knight a closing fee of $ 1,000,000 in connection with the Fifth Amendment.
This has been accrued for during the year ended December 31, 2022 since this was earned upon renegotiation of the loan during 2022 (see
Note 11). During June 2024, this Fifth Amendment Agreement was consolidated into one loan under the sixth amendment.
The Company recognized interest expense of $ 1,545,674 and $ 1,693,642
during the years ended December 31, 2024 and 2023, respectively. Accrued interest was $ 1,760,076 as of December 31, 2023. Accrued interest
was capitalized and included in the loan balance as of both March 31, 2024 December 31, 2023. During 2024, the accrued interest was consolidated
into one loan under the sixth amendment. The Company also paid extension fees of $ 136,000 per month from October 2023 through February
2024 resulting in interest expense for 2023 of $ 408,000 and $ 272,000 in 2024.
During June 2024, the Company entered into Sixth
Amended Agreement with Knight Therapeutics Inc., a related party, to modify prior Agreements. This modification consolidates outstanding
loans and extends the maturity dates of loans to March 31, 2026 (see Note 11).
F- 20
On December 23, 2016, the Company entered into
an agreement with Knight Therapeutics for the distribution rights of FOCUSFactor in Canada. In conjunction with this agreement, the Company
is required to pay Knight a distribution fee equal to 30 % of gross sales for sales achieved through a direct sales channel and 5 % of gross
sales for sales achieved through retail sales. The minimum due to Knight under this agreement is $ 100,000 Canadian dollars. During the
year ended December 31, 2024, the Company expensed $ 123,584 Canadian dollars (US Dollars $ 90,229 ). During the year ended December 31,
2023, the Company expensed $ 133,502 Canadian dollars (US Dollars $ 98,939 ). As of December 31, 2024 and 2023, the total outstanding balance
was $ 123,584 and $ 549,229 Canadian dollars, respectively. In US Dollars, the total outstanding balance was $ 85,891 and $ 415,272 as of
December 31, 2024 and 2023, respectively. The outstanding distribution fees at December 31, 2023 have been added to the related party
notes payable.
On December 23, 2016, the Company entered into
an agreement with Knight Therapeutics for the distribution rights of Hand MD into Canada. In conjunction with this agreement, the Company
is required to pay Knight a distribution fee equal to 60 % of gross sales for sales achieved through a direct sales channel until the sales
in the calendar year equal the threshold amount and then 40 % of all such gross sales in such calendar year in excess of the threshold
amount and 5 % of gross sales for sales achieved through retail sales. The minimum due to Knight under this agreement is $ 25,000 Canadian
dollars. During the year ended December 31, 2023, the Company expensed was $ 25,000 Canadian dollars (US Dollars $ 18,531 ). As of December
31, 2023, the total outstanding balance was $ 160,637 Canadian dollars. In US Dollars, the total outstanding balance was $ 121,458 as of
December 31, 2023. This agreement has terminated and the outstanding distribution fees have been added to the related party notes payable.
The Company expensed royalty of $ 51,428 and $ 82,810
for the years ended December 31, 2024 and 2023, respectively. At December 31, 2024 and 2023, the Company owed Knight Therapeutics $ 2,753
and $ 19,324 , respectively, in connection with a royalty distribution agreement.
On October 1, 2023 (effective date), the Company
entered into second amendment to the Distribution Agreement with Knight with an initial term ending on February 25, 2026 with an automatic
renewal of one year for a payment of $ 450,000 by the Company within 180 days from the effective date. The Company has recorded this payable
in terms of a Note Payable to Knight Therapeutics in relation to a license fee of an intangible asset. The balance outstanding at December
31, 2023 was $ 450,000 . During June 2024, this Distribution Agreement was consolidated into one loan under the sixth amendment.
Note 10 – Accounts Payable and Accrued Liabilities
As of December 31, 2024 and 2023, accounts payable
and accrued liabilities consisted of the following:
December 31,
2024
December 31,
2023
Accrued payroll
$ 76,399
$ 329,652
Legal fees
13,722
707,590
Commissions
450,208
601,988
Manufacturers
409,744
4,424,146
Promotions
2,570,126
3,315,755
Accounting Fees
210,386
223,286
Freight
149,549
-
Royalties, related party
88,644
19,324
Warehousing
261,046
962,260
Sales taxes
67,488
18,364
Payroll taxes
700,797
871,047
Professional Fees
26,200
41,556
Inventory
-
49,972
Insurance
12,118
-
Related party advance
-
7,561
Others
155,441
154,989
Total
$ 5,191,868
$ 11,727,490
F- 21
The Company has estimated and accrued for its
sales tax liability at $ 3,703 and $ 6,098 for the parent entity as of December 31, 2024 and 2023, respectively.
During 2024, the Company recognized a gain on
forgiveness of accounts payable of $ 389,169 . This gain was included as a reduction of selling and marketing expenses. During 2023 the
Company recognized a gain on forgiveness of accounts payable of $ 2,400,000 . This gain was included as a reduction of selling and marketing
expenses.
Note 11 – Notes Payable
The Company’s notes
payable at December 31, 2024 and 2023 are as follows:
December 31,
2024
December 31,
2023
Notes payable
$ 27,549,778
$ 27,630,420
Unamortized debt issuance cost
( 34,432 )
( 12,288 )
Total
27,515,346
27,618,132
Current portion, related party
( 4,000,000 )
(- )
Current portion, other
( 7,725,272 )
( 2,094,525 )
Long-term portion, related party
8,333,053
12,426,997
Long-term portion, other
$ 7,457,022
$ 13,096,610
$950,000 June 26, 2015 Security Agreement:
On June 26, 2015, the Company, through its wholly
owned subsidiary, Neuragen Corp. (“Neuragen”), issued a 0 % promissory note in a principal amount of $ 950,000 in connection
with an Asset Purchase Agreement. The note requires $ 250,000 to be paid on or before June 30, 2016, and $ 700,000 to be paid in quarterly
installments (beginning with the quarter ending September 30, 2015) equal to the greater of $ 12,500 or 5 % of U.S. net sales, and 2 % of
U.S. net sales of Neuragen for 60 months thereafter. The payment of such amounts is secured by a security interest in certain assets,
undertakings and property (“Collateral”) pursuant to the Security Agreement, which will be released upon receipt of total
payments of $ 1.2 million.
The Company recorded present value of future payments
of $ 199,640 and $ 204,941 as of March 31, 2024 and December 31, 2023, respectively. At March 31, 2024 and December 31, 2023, the Company
owed Knight $ 275,000 and $ 287,500 , respectively in relation to this agreement. The Company recorded interest expense of $ 4,799 and $ 29,401
for the year ended December 31, 2024 and 2023, respectively. The Company made payments of $ 12,500 and $ 37,500 during 2024 and 2023, respectively.
During June 2024, this Security Agreement was
consolidated with the other outstanding loans to Knight.
$10,000,000 August 9, 2017 Loan:
On August 9, 2017, the Company entered into a
Second Amendment to Loan Agreement (“Second Amendment”) with Knight, pursuant to which Knight agreed to loan the Company an
additional $ 10 million, and an ongoing credit facility of up to $ 20 million, and which amount was borrowed at closing (the “Financing”)
for working capital purposes. At closing, the Company paid Knight an origination fee of $ 200,000 and a work fee of $ 100,000 and also paid
$ 100,000 of Knight’s expenses associated with the Loan.
F- 22
Additional Tranches under the Loan Agreement are
available to the Company until August 9, 2022 provided that no event of default exists. Each Additional Tranche must be for a minimum
amount of $ 1.0 million, may only be used to finance qualified acquisitions (as defined in the Loan Agreement), and can be denied in Knight’s
absolute discretion. If an Additional Tranche is denied, the Company can effect a qualified acquisition through a special purpose entity
with such special purpose entity being entitled to obtain financing from third parties so long as such financing does not adversely affect
Knight or Knight’s rights under the Loan Agreement. Upon the closing of any Additional Tranche, the Company will pay Knight an origination
fee equal to 2 % of the Additional Tranche, a work fee equal to 1 % of the amount of the Additional Tranche, and reimburse Knight for its
expenses incurred in connection with its consideration of any Additional Tranche (whether or not advanced).
The Loan bears interest at 10.5 % per annum. The
amended Loan Agreement matures on August 8, 2020 and (b) the date that Knight, in its discretion, accelerates the Company’s obligations
due to an event of default.
On the Maturity Date of the Third Tranche and
every Additional Tranche (or upon the acceleration of each such loan), the Company must pay Knight a success fee (the “Success Fee”)
of that number of Company common shares equal to 10 % of the loan, divided by the lesser of (a) $ 1.50 , (b) the lowest price at which any
common shares were issued by the Company in any offering or equity financing or other transaction between the Closing Date and the date
the Success Fee is due, and (c) the current market price on the date the Success Fee is due. The Company may also pay the Success Fee
in cash pursuant to the terms of the Loan Agreement.
The Loan Agreement includes customary representations,
warranties, and affirmative and restrictive covenants, including covenants to attain and maintain certain financial metrics, and to not
merge or dispose of assets, acquire other businesses (except for businesses substantially similar or complementary to the Company’s
business, and provided that the aggregate consideration to be paid does not exceed $ 100,000 and the acquired business guarantees the Company’s
obligations under the Loan Agreement) or make capital expenditures in excess of $ 500,000 . The Loan Agreement also includes customary events
of default, including payment defaults, breaches of covenants, change of control and material adverse effect defaults. Upon the occurrence
of an event of default and during the continuation thereof, the principal amount of all loans under the Loan Agreement will bear a default
interest rate of an additional 5 %.
The Company’s obligations and liabilities
under the Loan Agreement are secured and unconditionally guaranteed by certain of the Company’s wholly-owned subsidiaries as provided
in the Loan Agreement.
On May 8, 2020, the Company entered into a Third
Amendment Agreement (the “Third Amendment”) to the Amended and Restated Loan Agreement (the “Loan Agreement”)
with Knight Therapeutics (Barbados) Inc. (“Knight”), pursuant to which Knight agreed to loan the Company an additional $ 2.5
million (the “Additional Loan”). That same day (the “Closing”), the Company paid Knight a work fee of $ 36,000 ,
and $ 25,000 for Knight’s legal costs and expenses incurred in connection with the Third Amendment. The Third Amendment amends the
original loan agreement that the Company and Knight entered into in January 2015 and subsequently amended (as amended, the “Original
Loan Agreement”). The Additional Loan matures on May 8, 2021 (the “TA Maturity Date”) and bears interest at 12.5 % per
annum compounding quarterly. On the TA Maturity Date, the Company will pay Knight a success fee (the “Success Fee”) of $ 83,250 .
The Success Fee is payable in cash or stock as set forth in the Loan Agreement. The Third Amendment includes customary representations,
warranties, and affirmative and restrictive covenants, including covenants to attain and maintain certain financial metrics, including
an undertaking to maintain at all times a cash balance of $ 600,000 and EBITDA of $ 3,000,000 for the twelve months ended June 30, 2020
and $ 4,000,000 for the twelve month period ending on the last day of each fiscal quarter thereafter.
Terms of the $ 10,000,000 August 9, 2017 loan (Third
Tranche) (see note 9) were modified in the Third amendment. Third tranche shall bear interest from May 8, 2020 at a rate equal to 12.5 %
per annum compounded quarterly. The Company shall pay success fee in the amount of $ 1,000,000 with respect to the Third Tranche, which
shall be fully earned on May 8, 2020 and payable no later than August 31, 2022. Third Tranche success fee shall bear interest at 12.5 %
per annum compounding quarterly. The loan has been extended to a maturity date of December 31, 2021 . Because these amendments were considered
not substantive changes, the Company accounted for the modifications as modification of debt.
F- 23
On July 7, 2022, the Company entered into a Fourth
Amendment Agreement (the “Fourth Amendment”) to the Amended and Restated Loan Agreement (the “Loan Agreement”)
with Knight Therapeutics (Barbados) Inc. (“Knight”), pursuant to which Knight agreed to loan the Company an additional $ 2.0
million (the “Second Additional Loan”). The Fourth Amendment amends the original loan agreement that the Company and Knight
entered into in January 2015 and subsequently amended (as amended, the “Original Loan Agreement”). The Second Additional Loan
matures on the earlier of October 31, 2022 and the date that is ninety days after the date, if any, on which Knight delivers a Second
Additional Loan Repayment Notice to the Company. The Company will pay Knight a success fee of $ 40,000 and an amendment fee of $ 30,000
which is fully earned and payable as of the Fourth Amendment Date. The loan bears interest at the greater of 14 % or the prime rate plus
8 % per annum, compounded quarterly. This $ 2.0 million Second Additional Loan (only) has a personal guarantee by a shareholder, Jack Ross.
On September 30, 2023, the Company entered into a Fifth Amendment Agreement
(the “Fifth Amendment”) to the Loan Agreement with Knight, pursuant to which Knight agreed to extend the maturity date of
the Loan to March 31, 2024 . The loan will bear interest at 15.5 % per annum compounding quarterly. The Company will pay Knight a closing
fee of $ 1,000,000 and $ 150,000 as reimbursement for Knights legal fees incurred in connection with the Fifth Amendment. These have been
accrued for during the year ended December 31, 2022 since this was earned upon renegotiation of the loan during 2022. The Company has
also paid Knight an extension fee of $136,000 per month from October 2023 through February 2024 resulting in interest expense for 2023
of $ 408,000 and $ 272,000 in 2024.
We have amended our financial covenants in the
Fifth Amendment to as follows: We will maintain a minimum EBITDA of $ 1,000,000 for the three (3) month period ending on the last day of
each Fiscal Quarter starting June 30, 2023. We shall at all times maintain Focus Factors net sales on a trailing twelve month basis of
at least $ 30,000,000 .
The Company recognized interest expense of $ 1,545,674 and $ 1,693,642
during the years ended December 31, 2024 and 2023, respectively. Accrued interest was $ 1,760,076 as of December 31, 2023. Accrued interest
was capitalized and included in the loan balance as of December 31, 2023.
On October 1, 2023 (effective date), the Company
entered into second amendment to the Distribution Agreement with Knight with an initial term ending on February 25, 2026 with an automatic
renewal of one year for a payment of $ 450,000 by the Company within 180 days from the effective date. The Company has recorded this payable
in terms of a Note Payable to Knight Therapeutics in relation to a license fee of an intangible asset. The balance outstanding at December
31, 2023 was $ 450,000 .
During 2023, the Company accrued $ 83,250 as added
to Notes Payable in the form of a loan success fee as earned.
During March 2024, the Company has entered into
an Amended Agreement with Knight Therapeutics for its existing secured debt, which was finalized in June 2024. The consolidated loan will
bear minimum interest rate at 12 % per annum compounded quarterly and will be paid on the last day of each month. The principal repayment
will begin in the first quarter of 2025 with $ 1,000,000 due quarterly until March 31, 2026 when the loan becomes due in full. As part
of this agreement the outstanding royalties of $ 536,730 were converted to long term debt (see note 9). The loan has been extended to a
maturity date of March 31, 2026 . Because these amendments were considered not substantive changes, the Company accounted for the modifications
as modification of debt.
Minimum interest rate is subjected to the following
adjustments:
(i) Following an uncured event of default by Synergy,
the Interest Rate will increase by 5 %.
(ii) Synergy shall raise Five Million Dollars
($ 5,000,000 ) of equity no later than March 31, 2025. Should Synergy fail to raise equity of Five Million Dollars ($5,000,000) by March
31, 2025, then (1) Knight will earn an additional fee of One Million Dollars ($ 1,000,000 ) which will be added to the principal balance
of the loan then outstanding and (2) the loan shall be considered to be in default. Any equity raise shall not dilute Knight’s ownership
in Synergy below 10 % of fully diluted basis.
F- 24
Security: This loan shall be senior secured
against all current and future assets (cash, intellectual property, real property, etc.) of Synergy, its affiliates, and subsidiaries.
Synergy shall not add any other debt without paying out KTI first.
Bonus Success Fee: Upon closing of a Sale
Transaction (hereinafter defined) of Synergy, KTI, shall be paid a One Million eight hundred thousand Dollar ($ 1,800,000 ) Bonus success
fee (“Bonus Success Fee”). The Sale Transaction shall include but is not limited to the acquisition of Synergy by a Third
Party, the merger of Synergy with a Third Party, partial or complete sale of any asset of Synergy. The obligation of Synergy to KTI under
the Success Fee shall survive the Maturity Date and remain in force until a Sale Transaction. As the sole exemption from the above defined
Sale transaction and herein Bonus success fee, If Synergy or any of its brands does an IPO on a publicly listed exchange, no such Bonus
Success fee will be due nor payable by Synergy. An IPO shall be defined as Synergy raising at least $ 10 million of cash through the issuance
of equity at a $ 50 million pre-money valuation.
Covenants: The following covenants shall
be added or amended to the existing Loan with KTI;
(i) Jack Ross’s Synergy total annual compensation
(salary, bonus and options) shall be capped at $ 500,000 ; until KTI’s loan is paid out or until such a time when Synergy is listed
on a publicly traded stock exchange at such time the compensation committee will determine the annual compensation and approve by the
Board of Directors.
(ii) Synergy shall maintain a minimum EBITDA of
US$ 1,250,000 for the three (3) month period ending on the last day of each Fiscal Quarter starting March 31, 2024.
(iii) Synergy shall provide KTI a quarterly and
annual operating budget for approval prior to implementation;
(iv) Synergy shall enter into a Shareholders Agreement
with KTI, by June 30, 2024; which shall contain customary terms and conditions acceptable to all parties
(v) This Loan becomes immediately due if Focus
Factor Net Revenues fall below a trailing 12 month net sales of $ 30 million. Synergy shall provide KTI with monthly Net Revenues for Focus
Factor;
(vi) Synergy is required to communicate to Knight
within 2 working days in the event it receives a notice of default from any third party for any debt payables or obligations. If Synergy,
default on any of its third party debt obligations, then the Amended Loan will automatically enter into default.
(vii) Timely payment of royalties due to Knight.
(viii) Synergy shall repay and terminate Shopify
debt no later than December 31, 2024.
Other Loan Conditions: In the event, Synergy
does not repay the KTI in full on March 31, 2026, Jack Ross shall sell, for $ 1 , a total of 453,782 of his Synergy shares to KTI. The purchase
of the Additional Shares is at Knight’s option and Jack Ross and KTI shall execute a Share Purchase Agreement prior to April 30th,
2024.
As of December 31, 2024 and 2023 the total consolidated
amount outstanding on these loans, including accrued interest and royalties is $ 12,333,052 and $ 12,426,997 , respectively.
The Company is required to make future payments
as follows:
2025
$ 4,000,000
2026
$ 8,333,052
F- 25
$1,700,000 July 13, 2021 Loan:
On July 13, 2021, the Company entered into a loan agreement of $ 1,700,000
with Hand MD, LLC for transfer of ownership to in Hand MD Corp. to The Company.
Payments are due as follows: $ 500,000 within 10 business days of execution, $ 400,000 on or before the six month anniversary of the agreement,
$ 400,000 on or before the twelve month anniversary of the agreement and $ 400,000 on or before the eighteen month anniversary of the agreement.
During the year ended December 31, 2023 the Company paid $ 400,000 toward the loan. This was fully repaid during 2023.
$2,000,000 February 10, 2022 Loan:
On February 10, 2022, the Company entered into
a promissory note for $ 2,000,000 with an individual which was to be repaid with subsequent financing.
This interest rate on the promissory note was
modified effective June 30, 2022 to 15.5 % per annum compounded quarterly. Subsequently and pursuant to the modification agreement entered
into on June 14 th , 2023, effective September 9, 2022, the promissory loan would bear all the same characteristics as the additional
$ 6,000,000 loan noted below in that, interest would be accrued to December 31, 2022 and added to the outstanding principal loan balance.
Interest payments to commence January 31, 2023 on unpaid principal and accrued and unpaid interest through December 31, 2022. The Company
shall repay all principal and interest on the earlier of a merger, sale of the Company or Focus Factor or the assets of the Company or
September 30, 2023. The Company will pay a closing fee of $ 500,000 and $ 50,000 as reimbursement for legal fees incurred in connection
with the loan renegotiation of both the $ 2,000,000 February 10, 2022 Loan and the $ 6,000,000 March 8, 2022 Loan. To the extent that this
Note and $ 6 million March 8, 2022 Loan is not repaid on the terms, Jack Ross shall personally grant: Warrants struck at $ 0.01 penny per
share, covering 10 % of his stock in the event that Synergy does not make its principal repayment outlined above, in full. The warrant
issuance shall be made to the holders of this Note and the $ 6 million March 8, 2022 Loan (ratably).
This promissory note has been modified effective September 30, 2023
in conjunction with the Senior Subordinated Debentures. Interest payments to commence January 31, 2023 on unpaid principal and accrued
and unpaid interest through December 31, 2022. Interest expensed and paid during 2024 and 2023 has amounted to $ 1,261,742 and $ 332,769 ,
respectively. Principal and interest payments shall begin effective October 31, 2023 and continue through March 31, 2024 on the earlier
of a merger, sale of the Company or Focus Factor or the assets of the Company or March 31, 2024. To the extent that this Note and $ 6 million
March 8, 2022 Loan is not repaid on the terms, Jack Ross shall personally grant: Warrants struck at $ 0.01 penny per share, covering 10 %
of his stock in the event that Synergy does not make its principal repayment outlined above, in full. The warrant issuance shall be made
to the holders of this Note and the $ 6 million March 8, 2022 Loan (ratably). The pro-rata closing fee of $ 125,000 originally due on September
30 th 2023 was also extended to March 31, 2024. The outstanding loan balance at March 31, 2024 and December 31, 2023 was $ 1,800,000
and $ 1,875,000 , respectively.
On March 31, 2024, the Company has entered into
a Modification Agreement in relation to this loan. Effective March 31, 2024, the interest rate is 12 %, compounded quarterly. Cash payments
of interest shall be made monthly, on the final day of each month commencing in April 2024. The Company is required to make principal
payments of $ 1,000,000 each starting from March 31, 2025 quarter till December 31, 2025 quarter. The remaining principal and unpaid interest
is fully due on March 31, 2026. In addition, a loan renegotiation fee of $ 500,000 shall be earned and payable on March 31, 2026 or at
such time the loan is paid in full. Upon closing of a sale transaction, as defined in the agreement, a bonus success fee of $ 1,800,000
will be earned and payable. An event of default, as defined in the agreement, will trigger a default interest rate increase by 5 % to 17 %.
An incentive fee of a maximum of $ 563,092 will be paid, prorated if the loan is paid off early. If the loan is not repaid by March 31,
2026, Jack Ross, majority shareholder shall grant warrants covering 10 % of his stock struck at $ 0.01 per share. There is a cross-default
clause in the agreement which states that if Knight triggers an event of default on its own loan facility, this loan will also be under
default. This Agreement consolidates this $ 2,000,000 loan and the $ 6,000,000 March 8, 2022 loan as detailed below. Because these amendments
were considered not substantive changes, the Company accounted for the modifications as modification of debt.
F- 26
The Company is required to make future payments
as follows:
2025
$ 4,000,000
2026
$ 5,794,165
$6,000,000 March 8, 2022 Loans:
On March 8, 2022, the Company entered into Securities
Purchase Agreements with debenture holders for the Senior Subordinated Debentures in the amount of $ 6,000,000 with an original maturity
date of September 8, 2022 and warrants with a term of 3 years. The Senior Subordinated Debentures were modified on June 14, 2023 in conjunction
with the promissory note. The modification included the exercise of $ 1.5 million on cash payment in lieu of the exercise of warrants.
Pursuant to ASC 480 warrants were liability classified and the Company accrued the warrant liability of $ 1.5 million on March 8, 2022,
the date of issuance. Upon September 8, 2022, the date of exercise of the warrants, the Company offset this warrant liability and added
the $ 1.5 million balance to the Senior Subordinated Debentures, for a combined outstanding balance of $ 7.5 million. The terms of the warrants
were, at the sole option of the holder, to covert the warrant at a 25 % discount in the event the Company consummated an IPO, a cash option
whereby the holder could convert the warrants at a cash value of $ 1.5 million or convert the warrants into the private entity valued by
an independent third party appraiser.
Covenants pursuant to the loan were as follows:
The Company will maintain a minimum EBITDA of $ 1,000,000 for the three (3) month period ending on the last day of each Fiscal Quarter
starting June 30, 2023. The Company shall at all times maintain Focus Factor’s net sales on a trailing twelve month basis of at
least $ 30,000,000 . The Company also agreed to pay $ 50,000 as reimbursement for the debenture holders legal fees incurred in connection
with the modification agreement.
The debentures required payments of interest at
8 % per annum for the first 90 days the debentures were funded and outstanding, 9.5 % interest per annum for the next 90 days the debentures
were funded and outstanding at which time all interest and principal would be due.
These debentures have been modified effective
September 30, 2023 to the following terms: Interest rate adjusted to 15.5 % compounded quarterly, effective September 9, 2022. Interest
payments to commence January 31, 2023 on unpaid principal and accrued and unpaid interest through December 31, 2022. Interest accrued
and unpaid during 2022 was $ 672,574 and was subsequently added to the principal balance of the loan outstanding. Interest expensed and
paid during 2023 has amounted to $ 1,257,014 . Nominal principal payments were negotiated in lieu of additional extension fees and shall
begin effective October 31, 2023 and continue through March 31, 2024 when the balance is due. Loan renegotiation fee of $ 500,000 is due
March 31, 2024. This has been accrued for during the year ended December 31, 2022, since this was earned upon renegotiation of the loan
during 2022. The outstanding loan balance at March 31, 2024 and December 31, 2023 was $ 6,900,000 and $ 7,125,000 , respectively, which includes
original principal amount net off repayment and warrants conversion to loan of $ 1,500,000 .
On March 31, 2024, the Company has entered into
a Modification Agreement in relation to this loan, which consolidates it with the $ 2,000,000 February 10, 2022 loan above. The loan has
been extended to a maturity date of March 31, 2026. Because these amendments were considered not substantive changes, the Company accounted
for the modifications as modification of debt.
$355,950 May 10, 2022 Loan:
On May 10, 2022, the Company entered into a loan
agreement of $ 355,950 with Shopify Capital Inc. for an advancement of working capital from its online processing account. The Company
received $ 315,000 from Shopify Capital Inc. and $ 40,950 was an original issue discount. The loan bears a repayment rate of 17 % of daily
sales.
The payment of such amounts is secured by a security
interest in certain assets, undertakings and property pursuant to the Security Agreement, which will be released upon receipt of total
payments of $ 355,950 .
The Company recognized amortization original issue
discount of $ 13,746 which is included in interest expense in the statement of income during the year ended December 31, 2023. The outstanding
loan balance at December 31, 2023 was $ 0 .
F- 27
$226,000 April 13, 2023 Loan:
On April 13, 2023, the Company entered into a
loan agreement of $ 226,000 with Shopify Capital Inc. for an advancement of working capital from its online processing account. The Company
received $ 200,000 from Shopify Capital Inc. and $ 26,000 was an original issue discount. The loan bears a repayment rate of 17 % of daily
sales.
The payment of such amounts is secured by a security
interest in certain assets, undertakings and property pursuant to the Security Agreement, which will be released upon receipt of total
payments of $ 226,000 .
The Company recognized amortization original issue
discount of $ 26,000 , which is included in interest expense in the statement of income during the year ended December 31, 2023. The outstanding
loan balance at December 31, 2023 was $ 0 .
$180,800 July 12, 2023 Loan:
On July 12, 2023, the Company entered into a loan
agreement of $ 180,800 with Shopify Capital Inc. for an advancement of working capital from its online processing account. The Company
received $ 160,000 from Shopify Capital Inc. and $ 20,800 was an original issue discount. The loan bears a repayment rate of 17 % of daily
sales.
The payment of such amounts is secured by a security
interest in certain assets, undertakings and property pursuant to the Security Agreement, which will be released upon receipt of total
payments of $ 180,800 .
The Company recognized amortization original issue
discount of $ 12,288 and $ 8,512 , respectively, which are included in interest expense in the statement of income during the years ended
December 31, 2024 and 2023. The outstanding loan balance at December 31, 2023 was $ 94,525 , net of unamortized original issue discount
of $ 12,288 . The outstanding loan balance at December 31, 2024 was $ 0 .
$5,450,000 December 28, 2023 Loan:
On December 28, 2023, the Company entered into
a confidential settlement agreement and mutual general release with a former supplier. The loan bears interest at 5 % per annum and is
payable in full with the last payment. This settlement resulted in a gain to the Company of $ 2,235,986 and is reflected as a reduction
of cost of sales (See Note 13).
During 2024 and 2023, the Company made payments
of $ 2,000,000 and $ 1,000,000 , respectively, toward this loan. The outstanding loan balance at December 31, 2024 and 2023 was $ 2,802,445
and $ 4,802,445 , respectively, including interest of $ 352,445 .
The Company is required to make future payments
as follows:
2025
$ 2,000,000
2026
802,445
$141,250 January 29, 2024 Loan:
On January 21, 2024, the Company entered into
a loan agreement of $ 141,250 with Shopify Capital Inc. for an advancement of working capital from its online processing account. The Company
received $ 125,000 from Shopify Capital Inc. and $ 16,250 was an original issue discount. The loan bears a repayment rate of 17 % of daily
sales.
The payment of such amounts is secured by a security
interest in certain assets, undertakings and property pursuant to the Security Agreement, which will be released upon receipt of total
payments of $ 141,250 .
F- 28
The Company recognized amortization original issue
discount of $ 16,250 , which is included in interest expense in the statement of income during the year ended December 31, 2024. The outstanding
loan balance at December 31, 2024 was $ 0 .
$3,020,824 March 27, 2024 Loan:
On March 27, 2024, the Company entered into a
confidential settlement agreement and mutual general release with a supplier.
During 2024, the Company made payments of $ 700,000
toward this loan. The outstanding loan balance at December 31, 2024 was $ 2,320,824 .
The Company is required to make future payments
as follows:
2025
1,460,412
2026
860,412
$418,100 May 1, 2024 Loan:
On May 1, 2024, the Company entered into a loan
agreement of $ 418,100 with Shopify Capital Inc. for an advancement of working capital from its online processing account. The Company
received $ 370,000 from Shopify Capital Inc. and $ 48,100 was an original issue discount. The loan bears a repayment rate of 25 % of daily
sales.
The payment of such amounts is secured by a security
interest in certain assets, undertakings and property pursuant to the Security Agreement, which will be released upon receipt of total
payments of $ 418,100 .
The Company recognized amortization of original issue discount of $ 13,067 ,
which is included in interest expense in the statement of income during the year ended December 31, 2024. The outstanding loan balance
at December 31, 2024 was $ 269,488 , net of unamortized original issue discount of $ 35,033 .
$118,650 May 22, 2024 Loan:
On May 22, 2024, the Company entered into a loan
agreement of $ 118,650 with Shopify Capital Inc. for an advancement of working capital from its online processing account. The Company
received $ 105,000 from Shopify Capital Inc. and $ 13,650 was an original issue discount. The loan bears a repayment rate of 25 % of daily
sales.
The payment of such amounts is secured by a security
interest in certain assets, undertakings and property pursuant to the Security Agreement, which will be released upon receipt of total
payments of $ 118,650 .
The Company recognized amortization of original
issue discount of $ 11,515 , which is included in interest expense in the statement of income during the year ended December 31, 2024. The
outstanding loan balance at December 31, 2024 was $ 16,425 , net of unamortized original issue discount of $ 2,135 .
$800,000 December 5, 2024 Loan:
On December 5, 2024, the Company entered into
a cash advance agreement of $ 800,000 with Cedar Advance LLC for an advancement of working capital. The Company received $ 760,000 and recorded
$ 40,000 as interest expense. The loan bears a repayment rate of $ 41,100 per week. In conjunction with the advance, the Company issued
18,000 shares of common stock to the consultant who facilitated the facility and thus recognized $ 97,920 as interest expense.
The Company recognized total interest expense
of $ 136,000 during the year ended December 31, 2024. The outstanding loan balance at December 31, 2024 was $ 0 .
F- 29
Note 12 – Stockholders’ Equity
The total number of shares of all classes of capital
stock which the Company is authorized to issue is 300,000,000 shares of common stock with $ 0.00001 par value.
On October 22, 2024, our registration statement
on Form S-1 (File No. 333-282780), as amended (the “Registration Statement”) was declared effective by the SEC for our underwritten
initial public offering in which we sold a total of 1,150,000 shares of our common stock, par value $ 0.00001 per share, at price to the
public of $ 9.00 per share, for gross proceeds of $ 10,350,000 . Roth Capital Partners, LLC acted as representative of the underwriters for
the offering.
The offering closed on October 24, 2024 (the “initial
public offering”). Following the sale of all the shares upon the closing of the initial public offering and the expiration of the
over-allotment option, the offering terminated. We received net proceeds of approximately $ 8.4 million after deducting underwriting discounts
and commissions and the estimated offering expenses. No payments for such expenses were made directly or indirectly to (i) any of our
officers or directors or their associates, (ii) any persons owning 10 % or more of any class of our equity securities, or (iii) any of
our affiliates. There has been no material change in the planned use of proceeds from our initial public offering as described in the
Prospectus.
The Company issued warrants to purchase 103,500 shares to the underwriter as part of the IPO transaction with an expiration date of (i)
the third (3rd) anniversary of the Exercisability Date for Twenty Five Percent ( 25 %) of the Warrant, (ii) the fourth anniversary of the
Exercisability Date for Twenty Five Percent ( 25 %) of the Warrant and (iii) the fifth (5th) anniversary of the Exercisability Date for
Fifty Percent ( 50 %) of the Warrant. The Company determined the fair value of the warrants of $ 490,443 during the year ended December 31,
2024 using the Black-Scholes fair value option-pricing model with the following weighted average assumptions: estimated fair value of
the Company’s common stock of $ 9.01 , risk-free interest rates of 4.02 %- 4.03 %, volatility of 69 %- 76 %, expected term of 3 - 5 years
and dividend yield of 0 %.
During 2024 the Company issued 18,000 shares to
a consultant who facilitated an advance (Note 11).
As of December 31, 2024, and 2023, there
were 8,721,818 and 7,553,818 shares issued, respectively, and 8,541,745 and 7,373,745
shares outstanding, respectively.
Note 13 – Commitments and Contingencies
Litigation:
From time to time the Company may become a party
to litigation in the normal course of business. Management believes that there are no current legal matters that would have a material
effect on the Company’s financial position or results of operations.
On July 25, 2022, plaintiff Barbara Valenti (“Valenti”)
filed a putative class action complaint against Synergy CHC Corp. (“Synergy”) in the United States District Court for the
Eastern District of New York, Case No. 1:22-cv-4361-BMC, for alleged violations of New York General Business Law Sections 349 and 350,
arising out of advertising for the FOCUSfactor product. On August 18, 2022, Synergy filed a motion to dismiss and a motion to strike class
claims. Valenti’s counsel filed an opposition to the motions on August 30, 2022, and Synergy withdrew the motions on September 1,
2022. Synergy filed an answer to the complaint on September 16, 2022. On December 29, 2022, and while denying all liability, Synergy settled
with Valenti for a payment of $ 340,000 to be paid in twelve installments ending on December 1, 2023, in exchange for a full release of
Valenti’s individual claims. On December 29, 2022, plaintiff filed a stipulation of voluntarily dismissal of the individual claims
with prejudice. During 2023, the Company has fully paid $ 340,000 , per the agreement.
In August 2022, the Company filed a lawsuit in
the Superior Court of Maine against one of its contract manufacturers, bringing several claims arising out of allegations that the contract
manufacturer’s failure to timely produce and delivery the Company’s products in 2020 and 2021 damaged the Company’s
business. The contract manufacturer brought counterclaims demanding payment in full for its manufacture of these products. This lawsuit
was moved to federal court and remains pending in the United States District Court for the District of Maine, Synergy CHC Corp. v.
HVL, LLC d/b/a Atrium Innovations, Case No. 2:22-cv-00301-JAW (D. Me). The case was settled during December 2023, resulting in a net
gain to the company of $ 2,235,986 , reflected as a reduction of cost of sales, and a loan payable of $ 5,450,000 (see Note 11).
L.O.D.C.
Group, Ltd. v. Synergy CHC Corp. , 4:23-cv-691; United States District Court for the Eastern District of Texas, Sherman
Division . On July 28, 2023, L.O.D.C. Group (“LODC”) asserted claims of over $ 1,000,000 against Synergy for breach
of contract arising from their alleged failure to comply with contracts related to the delivery of hand sanitizer. Synergy denies
all allegations and believes Synergy is the aggrieved party in the relationship between Synergy and LODC and Synergy has filed a counterclaim.
The case was settled during April 2024 by way of a confidential settlement agreement and mutual release, the settlement of the
claim has been accounted for and reported as a charge to operations for the year ended December 31, 2023 .
F- 30
Note 14 – Stock Options and Warrants
The following table summarizes the changes in
options outstanding and the related prices for the shares of the Company’s common stock issued to employees and consultants under
a stock option plan at December 31, 2024:
Options Outstanding Options Exercisable
Exercise Price ($) Number
Outstanding Weighted
Average
Remaining
Contractual Life
(Years) Weighted
Average
Exercise
Price ($) Number
Exercisable Weighted
Average
Exercise
Price ($)
$ 2.98 – 7.74 252,102 0.95 $ 6.15 252,102 $ 6.15
The stock option activity for the year ended December
31, 2024 and 2023 is as follows:
Options
Outstanding
Weighted
Average
Exercise
Price
Outstanding at December 31, 2022
252,102
$ 6.15
Granted
-
-
Exercised
-
-
Expired or canceled
-
-
Outstanding at December 31, 2023
252,102
6.15
Granted
84,034
10.71
Exercised
-
-
Expired or canceled
( 84,034 )
( 10.71 )
Outstanding at December 31, 2024
252,102
$ 6.15
Stock-based compensation expense related to vested
options was $ 0 during both the years ended December 31, 2024 and 2023. Stock options outstanding as of December 31, 2024, as disclosed
in the above table, have an intrinsic value of $ 119,748 .
The following table summarizes the changes in
warrants outstanding and the related prices for the shares of the Company’s common stock issued to the underwriter in conjunction
with the IPO at December 31, 2024:
Warrants Outstanding Warrants Exercisable
Exercise Price ($) Number
Outstanding Weighted
Average
Remaining
Contractual Life
(Years) Weighted
Average
Exercise
Price ($) Number
Exercisable Weighted
Average
Exercise
Price ($)
$ 11.70 103,500 4.1 $ 11.70 103,500 $ 11.70
F- 31
The warrant activity for the year ended December
31, 2024 is as follows:
Warrants
Outstanding
Weighted
Average
Exercise
Price
Outstanding at December 31, 2023
-
$ -
Granted
103,500
11.70
Exercised
-
-
Expired or canceled
-
-
Outstanding at December 31, 2024
103,500
$ 11.70
Stock warrants outstanding as of December 31, 2024, as disclosed in
the above table, have an intrinsic value of $ 0 .
Note 15 – Segments
Net sales attributed to customers in the United
States and foreign countries for the years ended December 31, 2024 and 2023 were as follows:
December 31,
2024
December 31,
2023
United States
$ 30,831,188
$ 40,621,985
Foreign countries
4,003,055
2,155,648
$ 34,834,243
$ 42,777,633
Foreign country sales primarily consist of sales
in Canada.
The Company’s net sales by product group
for the years ended December 31, 2024 and 2023 were as follows:
December 31,
2024
December 31,
2023
Nutraceuticals
$ 34,817,333
$ 42,753,052
Consumer Goods
16,910
24,581
$ 34,834,243
$ 42,777,633
(1) Net sales for any other product group of similar products are less than 10 % of consolidated
net sales.
The Company’s net sales by major sales channel
for the years ended December 31, 2024 and 2023 were as follows:
December 31,
2024
December 31,
2023
Online
$ 8,360,297
$ 11,001,906
Retail
26,473,946
31,775,727
$ 34,834,243
$ 42,777,633
F- 32
The Company’s significant segment expenses
for the years ended December 31, 2024 and 2023 were as follows:
December 31,
2024
December 31,
2023
Retailer promotions
$ 6,337,344
$ 7,286,558
Freight and fulfillment
2,026,259
2,835,798
Online marketing
2,884,752
3,411,407
Salaries and benefits, marketing
1,342,419
1,501,211
Royalties and commissions
342,141
1,621,759
Other selling and marketing
447,686
931,796
Gain on payables
( 389,169 )
( 2,400,000 )
IT expenses
557,686
560,285
Salaries and benefits, non-marketing
2,239,736
2,930,229
Professional fees
372,305
724,591
Other general and administrative expenses
1,547,278
1,836,598
Amortization
133,334
33,333
$ 17,841,771
$ 21,273,564
Long-lived assets (net) attributable to operations
in the United States and foreign countries as of December 31, 2024 and 2023 were as follows:
December 31,
2024
December 31,
2023
United States
$ 283,333
$ 416,667
Foreign countries
-
-
$ 283,333
$ 416,667
Note 16 – Subsequent Events
The Company evaluated its December 31, 2024 consolidated
financial statements for subsequent events through the date the consolidated financial statements were issued and concluded that except
as noted below, no subsequent events have occurred that would require adjustment or disclosure into the consolidated financial statements.
During January 2025, the Company received a short
term loan from a related party in the amount of $ 135,000 .
During February 2025, the Company entered
into an agreement with Cedar Advance LLC for a cash advance in the amount of $ 1,575,000 with a repayment amount of $ 1,764,000 if
paid in 30 days or $ 1,890,000 if paid in 60 days. The Company received $ 1,496,250 after deducting $ 78,750 in fees. The Company is
required to make weekly payments of $ 81,000 and has repaid $ 648,000 . In conjunction with the loan the Company issued 30,360 shares
of common stock and recorded interest expense of $ 117,493 .
Subsequent to December 31, 2024, the Company has repaid $ 460,412 of
existing $ 3,020,824 March 24, 2024 Loan.
F- 33
SIGNATURE
Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto
duly authorized.
SYNERGY CHC CORP.
Date: March 31, 2025
By:
/s/ Jack Ross
Name:
Jack Ross
Title:
Chief Executive Officer and Chairman
(Principal Executive Officer)
Pursuant to the requirements of the Securities
Exchange Act of 1934, this Report has been signed below by the following persons on behalf of the registrant and in the capacities and
on the dates indicated.
Signature
Title
Date
/ s / Jack Ross
Chief Executive Officer and Chairman
March 31, 2025
Jack Ross
(Principal Executive Officer)
/ s / Jaime Fickett
Chief Financial Officer
March 31, 2025
Jaime Fickett
(Principal Financial and Accounting Officer)
/ s / Alfred Baumeler
Director
March 31, 2025
Alfred Baumeler
/ s / J. Paul SoRelle
Director
March 31, 2025
J. Paul SoRelle
/ s / Nitin Kaushal
Director
March 31, 2025
Nitin Kaushal
/ s / Scott Woodburn
Director
March 31, 2025
Scott Woodburn
46
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.