Item 2. Management’s Discussion and Analysis
Item 2. Management’s Discussion and Analysis
of Financial Condition and Results of Operations
References in this report (the “Quarterly
Report”) to “we,” “us” or the “Company” refer to Synergy CHC Corp. References to our “management”
or our “management team” refer to our officers and directors. The following discussion and analysis of our financial condition
and results of operations should be read in conjunction with the unaudited condensed consolidated financial statements and the notes thereto
contained elsewhere in this Quarterly Report. Certain information contained in the discussion and analysis set forth below includes forward-looking
statements that involve risks and uncertainties. Our actual results may differ significantly from the results, expectations and plans
discussed in these forward-looking statements.
Special Note Regarding Forward-Looking Statements
This Quarterly Report includes “forward-looking
statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act that are not historical
facts, and involve risks and uncertainties that could cause actual results to differ materially from those expected and projected. All
statements, other than statements of historical fact included in this Form 10-Q including, without limitation, statements in this
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” regarding our financial position,
business strategy and the plans and objectives of management for future operations, are forward-looking statements. Words such as “anticipate,”
“believe,” “continue,” “could,” “estimate,” “expect,” “intends,”
“may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,”
“should,” “would” and variations thereof and similar words and expressions are intended to identify such forward-looking
statements. Such forward-looking statements relate to future events or future performance, but reflect management’s current beliefs,
based on information currently available. A number of factors could cause actual events, performance or results to differ materially from
the events, performance and results discussed in the forward-looking statements. For information identifying important factors that could
cause actual results to differ materially from those anticipated in the forward-looking statements, please refer to the Risk Factors section
of our final prospectus for our initial public offering filed with the SEC on October 23, 2024 (the “Prospectus”) and the
“Risk Factors” section of this report. Our securities filings can be accessed on the EDGAR section of the SEC’s website
at www.sec.gov. Except as expressly required by applicable securities law, we disclaim any intention or obligation to update or revise
any forward-looking statements whether as a result of new information, future events or otherwise.
The following discussion and analysis of our financial
condition and results of operations should be read in conjunction with the unaudited condensed consolidated financial statements and the
notes thereto contained elsewhere in this report. Certain information contained in the discussion and analysis set forth below includes
forward-looking statements that involve risks and uncertainties.
Overview
We are a provider of consumer
health care, beauty, and lifestyle products. Our current brand portfolio consists of two core brands: FOCUSfactor, a clinically-tested
brain health supplement (this study was performed independently and is not related to any FDA-approved Investigational New Drug application)
that has been shown to improve memory, concentration and focus and Flat Tummy, a lifestyle brand that provides a suite of nutritional
products to help women achieve their weight management goals.
Our management’s discussion
and analysis of our financial condition and results of operations are only based on our current business and should be read in conjunction
with our unaudited interim condensed consolidated financial statements and audited consolidated financial statements and accompanying
notes thereto included elsewhere in this Quarterly Report. Key factors affecting our results of operations include revenues, cost of revenue,
operating expenses and income and taxation.
31
Non-GAAP Financial Measures
We currently focus on EBITDA
to evaluate our business relationships and our resulting operating performance and financial position. EBITDA is defined as net income
plus interest expense, income tax expense, depreciation and amortization.
We believe that EBITDA, viewed
in addition to, and not in lieu of, our reported results in accordance with accounting principles generally accepted in the United States
(“U.S. GAAP”), provides useful information to investors.
Three Months
Ended
September 30,
2024
Three Months
Ended
September 30,
2023
(Unaudited)
(Unaudited)
Net income (loss)
$ 783,593
$ 1,284,187
Interest income
(381 )
(413 )
Interest expense
705,088
885,961
Income taxes benefit
(192,299 )
(13,366 )
Depreciation and amortization
33,333
—
EBITDA
$ 1,329,334
$ 2,156,369
Nine Months
Ended
September 30,
2024
Nine Months
Ended
September 30,
2023
(Unaudited)
(Unaudited)
Net income (loss)
$ 2,019,309
$ 3,747,444
Interest income
(1,142 )
(1,202 )
Interest expense
2,560,596
2,606,522
Taxes
114,272
38,896
Depreciation and amortization
100,000
—
EBITDA
$ 4,793,035
$ 6,391,660
EBITDA is considered non-GAAP
financial measures. EBITDA represents earnings before interest, taxes, depreciation and amortization. Our definition of EBITDA might not
be comparable to similarly titled measures reported by other companies.
Results of Operations for the Three Months
Ended September 30, 2024 and September 30, 2023
During both the three months
ended September 30, 2024 and 2023, we focused on developing our currently owned brands into new markets and by product extensions. Our
objective is to grow our two targeted verticals (Nutraceuticals and Ready To Drinks (RTDs)) to provide a balanced and synergistic portfolio
that drives consumer demand via multiple channels. Our Nutraceuticals vertical consists of FOCUSfactor, including RTDs, and Flat Tummy
consumables.
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Revenue
For the three months ended
September 30, 2024, we had revenue of $7,126,333 from sales of our products, as compared to revenue of $10,805,735 for the three months
ended September 30, 2023. The revenue is comprised of the following categories:
September 30,
2024
September 30,
2023
Nutraceuticals
$ 7,126,333
$ 10,799,535
Consumer Goods
—
6,200
$ 7,126,333
$ 10,805,735
We had a decrease in Nutraceuticals
revenue in the three months ended September 30, 2024 as compared to the three months ended September 30, 2023 due to a delay
in a significant shipment of FOCUSfactor supplements due to packaging upgrade. We had a decrease in Consumer Goods revenue in 2024 as
compared to 2023 due to no longer selling consumer goods products.
Cost of Revenue
For the three months ended
September 30, 2024, our cost of revenue was $2,335,901. Our cost of revenue for the three months ended September 30, 2023, was $3,028,023.
The decrease in cost of sales was primarily due to the decrease in revenue.
Gross Profit
Gross profit was $4,790,432,
or 67% of revenue, for the three months ended September 30, 2024, as compared to gross profit of $7,777,712, or 72% of revenue, for
the same period in 2023, a decrease of $2,987,280, or 38%. The decrease in gross profit is directly related to the decrease in net sales.
Operating Expenses
Selling and Marketing Expenses
For the three months ended
September 30, 2024, our selling and marketing expenses were $2,509,440 as compared to $4,302,034 for the three months ended September
30, 2023, which is primarily due to an improved management of promotions in 2024.
General and Administrative Expenses
For the three months ended
September 30, 2024, our general and administrative expenses were $1,196,784. For the three months ended September 30, 2023, our general
and administrative expenses were $1,326,864. The decrease is primarily due to improved management of operating costs.
Depreciation and Amortization Expenses
For the three months ended
September 30, 2024, our depreciation and amortization expenses were $33,333 as compared to $0 for the three months ended September
30, 2023. The increase is due to amortization of a license fee recorded in the fourth quarter of 2023.
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Other Income and Expenses
For the three months ended
September 30, 2024 and 2023 we had other income and expense items as follows:
Three months
ended
September 30,
2024
Three months
ended
September 30,
2023
Interest expense, net
$ 704,707
$ 885,548
Other income
(252,405 )
-
Remeasurement loss (gain) on translation of foreign subsidiary
7,279
(7,555 )
Total other expense
$ 459,581
$ 877,993
For the three months ended
September 30, 2024, we had net interest expense of $704,707 as compared to $885,548 for the three months ended September 30, 2023.
The decrease is primarily due to a reduction in the interest rate effective with the sixth amended loan agreement.
Net Income
For the three months ended
September 30, 2024, our net income was $783,593 as compared to a net income of $1,284,187 for the three months ended September 30,
2023 due to lower revenue.
Results of Operations for the Nine Months
Ended September 30, 2024 and September 30, 2023
During both the nine months
ended September 30, 2024 and 2023, we focused on developing our currently owned brands into new markets and by product extensions. Our
objective is to grow our two targeted verticals (Nutraceuticals and RTDs) to provide a balanced and synergistic portfolio that drives
consumer demand via multiple channels. Our Nutraceuticals vertical consists of FOCUSfactor, including RTDs, and Flat Tummy consumables.
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Revenue
For the nine months ended
September 30, 2024, we had revenue of $24,563,036 from sales of our products, as compared to revenue of $29,559,440 for the nine months
ended September 30, 2023. The revenue is comprised of the following categories:
September 30,
2024
September 30,
2023
Nutraceuticals
$ 24,563,036
$ 29,538,763
Consumer Goods
—
20,704
$ 24,563,036
$ 29,559,440
We had a decrease in Nutraceuticals
revenue in the nine months ended September 30, 2024 as compared to the nine months ended September 30, 2023 due to: (i) the
launch of our FOCUSfactor vision product line to some of our major retailers in 2023, and (ii) a delay in a significant shipment of FOCUSfactor
supplements due to packaging upgrade in the third quarter of 2024. The decrease was due primarily to sales volume increases in 2023, as
prices for our products did not decrease year-over-year. We had a decrease in Consumer Goods revenue in 2024 as compared to 2023 due to
no longer selling consumer goods products.
Cost of Revenue
For the nine months ended
September 30, 2024, our cost of revenue was $7,421,930. Our cost of revenue for the nine months ended September 30, 2023, was $8,351,645.
The decrease in cost of sales was primarily due to the decrease in revenue.
Gross Profit
Gross profit was $17,141,106,
or 70% of revenue, for the nine months ended September 30, 2024, as compared to gross profit of $21,207,795, or 72% of revenue, for
the same period in 2023, a decrease of $4,066,689, or 19%. The decrease in gross profit is directly related to the decrease in net sales.
Operating Expenses
Selling and Marketing Expenses
For the nine months ended
September 30, 2024, our selling and marketing expenses were $9,149,303 as compared to $10,533,217 for the nine months ended September
30, 2023, which is primarily due to a an improved management of promotions in 2024.
General and Administrative Expenses
For the nine months ended
September 30, 2024, our general and administrative expenses were $3,449,007. For the nine months ended September 30, 2023, our general
and administrative expenses were $4,294,634. The decrease is primarily due to improved management of operating costs.
Depreciation and Amortization Expenses
For the nine months ended
September 30, 2024, our depreciation and amortization expenses were $100,000 as compared to $0 for the nine months ended September
30, 2023. The increase is due to amortization of a license fee recorded in the fourth quarter of 2023.
Other Income and Expenses
For the nine months ended
September 30, 2024 and 2023 we had other income and expense items as follows:
Nine months
ended
September 30,
2024
Nine months
ended
September 30,
2023
Interest expense, net
$ 2,5559,454
$ 2,605,320
Other income
(252,405 )
-
Remeasurement loss (gain) on translation of foreign subsidiary
2,166
(11,716 )
Total other expense
$ 2,309,215
$ 2,593,604
For the nine months ended
September 30, 2024, we had net interest expense of $2,559,454 as compared to $2,605,320 for the nine months ended September 30, 2023.
The decrease is primarily due to a reduction in the interest rate effective with the sixth amended loan agreement.
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Net Income
For the nine months ended
September 30, 2024, our net income was $2,019,309 as compared to a net income of $3,747,444 for the nine months ended September 30,
2023 due to lower revenue.
Liquidity and Capital Resources
Overview
As of September 30, 2024, we
had $259,375 cash on hand and restricted cash of $100,000 which is held for credit card collateral.
Cash Flows from Operating Activities
For the nine months ended
September 30, 2024, net cash used by operating activities was $1,377,479 compared to net cash used in operating activities of $2,737,849
for the nine months ended September 30, 2023. This decrease in net cash used by operating activities for the nine months ended
September 30, 2024 was primarily attributable to a decrease in accounts payable and accrued expenses offset by increase in accounts receivable
and inventory.
For the nine months ended
September 30, 2024, net cash used in operating activities of $1,377,479 consisted of our net income of $2,019,309 adjusted by:
Amortization of debt issuance cost
$ 47,519
Depreciation and amortization
100,000
Foreign currency transaction loss
23,777
Stock based compensation expense
9,224
Remeasurement gain on translation of foreign subsidiary
2,166
Non cash implied interest
4,799
Changes in operating assets and liabilities:
Accounts receivable
(1,965,936 )
Loan receivable, related party
21,269
Inventory
1,815,725
Prepaid expense
(205,975 )
Prepaid expense, related party
(396,683 )
Income taxes payable
68,607
Contract liabilities
(12,102 )
Accounts payable and accrued liabilities
(3,011,384 )
Accounts payable, related party
102,206
For the nine months ended
September 30, 2023, net cash used by operating activities of $2,737,849 consisted of our net income of $3,747,444 adjusted by:
Amortization of debt issuance cost
$ 37,838
Foreign currency transaction loss
16,146
Remeasurement loss on translation of foreign subsidiary
(11,716 )
Non cash implied interest
21,994
Changes in operating assets and liabilities:
Accounts receivable
102,649
Loan receivable, related party
118,192
Inventory
3,829,729
Prepaid expense
(1,029,858 )
Prepaid expense, related party
(143,106 )
Income taxes receivable
5,381
Contract liabilities
3,434
Accounts payable and accrued liabilities
(9,335,734 )
Accounts payable, related party
(100,242 )
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Cash Flows from Investing Activities
For the nine months ended September
30, 2024 and 2023, we used net cash of $0 in investing activities.
Cash Flows from Financing Activities
For the nine months ended
September 30, 2024, net cash provided by financing activities was $895,972 compared to net cash provided by financing activities of $553,490
for the nine months ended September 30, 2023. The increase was attributable to an advance from a related party and repayment of notes
payable.
Financing activities during
the nine months ended September 30, 2024 and September 30, 2023:
Nine months
ended
September 30,
2024
Nine months
ended
September 30,
2023
Advances from related party
$ 3,395,587
$ 1,000,000
Repayment of advances from related party
(157,425 )
-
Repayment of notes payable, related party
(84,500 )
(73,500 )
Proceeds from notes payable
600,000
360,000
Repayment of notes payable
(2,857,690 )
(733,010 )
Key Near-Term Initiatives
We intend to organically grow
our current product lines by developing and launching new products and expanding into new markets. Specifically, for FOCUSfactor, we are
working on increased distribution for our recently launched ready-to-drink beverage. Lastly, we intend to grow further through additional
strategic acquisitions and we continue to evaluate opportunities and candidates that we believe fit well with our brand portfolio.
Off-Balance Sheet Arrangements
During the nine months
ended September 30, 2024, and during the year ended December 31, 2023, we had no off-balance sheet arrangements.
Inflation
The effect of inflation on
our operating results was not significant in the nine months ended September 30, 2024 or 2023.
Critical Accounting Estimates
The preparation of financial statements in conformity
with U.S. GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure
of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting
estimates include estimates related to revenue recognition and accounts receivable allowances. We also have other key accounting policies,
which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in
Note 2 to our unaudited condensed consolidated financial statements appearing elsewhere in this report.
Recent Accounting Pronouncements
Note 2 to our unaudited condensed consolidated
financial statements appearing elsewhere in this report includes Recent Accounting Pronouncements.
37
Item 3. Quantitative and Qualitative Disclosures
About Market Risk
As a smaller reporting company, we have elected
not to provide the disclosure required by this item.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.