Item 1A. Risk Factors
ITEM
1A. RISK FACTORS
Our
business faces many risks, a number of which are described under the caption “Risk Factors” in our Annual Report. Other than
as set forth below, there have been no material changes from the risk factors previously disclosed in our Annual Report. The risks described
in our Annual Report and below may not be the only risks we face. Other risks of which we are not yet aware, or that we currently believe
are not material, may also materially and adversely impact our business operations or financial results. If any of the events or circumstances
described in the risk factors contained in our Annual Report or described below occurs, our business, financial condition or results
of operations could be adversely impacted and the value of an investment in our securities could decline. Investors and prospective investors
should consider the risks described in our Annual Report and below, and the information contained under the caption “Forward-Looking
Statements” and elsewhere in this Quarterly Report on Form 10-Q before deciding whether to invest in our securities.
Our
common stock may never be listed on a recognized national exchange
Our
common stock trades on the OTCQB Pink Sheets. You should not assume that any effort to uplist
the trading of our common stock to a recognized national exchange would be successful, or if successful, that compliance with the listing
requirements of such recognized national exchange will be maintained, including but not limited to requirements associated with maintenance
of a minimum net worth, minimum stock price, minimum number of shareholders, and ability to establish a sufficient number of market makers.
A failure or inability to uplist the trading of our common stock to a recognized national
exchange, or any failure to maintain compliance with the listing requirements of such recognized national exchange, may materially adversely
affect our Company and the trading price of our common stock.
In
addition, failure to uplist to a recognize national exchange may adversely impact our ability to finance our operations through investments,
which may in turn may impact our ability to pay our obligations, including under our financing agreements, loan agreements and credit
facilities, when they become due.
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The
foregoing risks may have a material adverse effect on our Company and the trading price of our common stock.
Unless
and until our common stock is approved for listing on a recognized national exchange, many potential investors may be unwilling to purchase
our common stock
Our
common stock currently trades on the OTCQB Pink Sheets. Many funds and other potential investors are unable or unwilling to purchase
stocks on the OTCQB Pink Sheets, being required or simply preferring to purchase stocks that have been approved for listing on a recognized
national exchange, such as the Nasdaq or the NYSE. Recognizing this situation, on September 13, 2024, we submitted an application to
uplist to the Nasdaq. The timing of the Nasdaq uplisting process will depend on a variety
of factors, including, but not limited to, overall market conditions. No assurance can be given that our application will be approved
or that a trading market will develop. Unless and until we successfully uplist , potential
investor interest in our common stock may be muted, which may adversely affect our company and the trading price of our common stock.
The foregoing risks may have a material adverse effect on our Company and the trading price of our common stock.
We
may not be able to retain and attract programmatic advertisers, and the associated payments received from such programmatic advertisers’
ads on websites which have been categorized as “Made for Advertising” may be adversely affected.
Certain
recent developments relating to publishers that are categorized by a number of programmatic advertisers as “Made for Advertising”
(MFA) sites, including decisions made by leading media programmatic advertisers to prioritize different media categories and implement
publishing restrictions in connection with MFA, have negatively impacted Cortex’s business and operations. In connection with the
foregoing, a significant customer of Cortex has decided to stop advertising on Cortex’s sites. Additional advertising customers
of Cortex may opt to stop advertising on Cortex’s sites, which will impact Cortex’s, and as a result thereof, the Company’s
current and future revenue streams and results of operations. The foregoing issues could lead to decreased advertiser interest in Cortex’s
sites, potentially resulting in lower bids for ad space, and as a result thereof, lower revenues from Cortex’s business, and decrease
in the Company’s results of operation.
We
may not be able to receive credit facility to fund our operations, on favorable terms, or at all.
We
generally finance our operations primarily through a combination of cash flow generated from operations and borrowings under our credit
facilities, loans, and through credit with our vendors. Our ability to access capital through our existing credit facilities and raise
additional capital by expanding our credit facilities on economically favorable terms (including available borrowing line and the rate
of interest charged thereunder) or at all, or if we are in violation of our financial covenants in the future and do not receive a waiver,
depends on our ability to stay in compliance with the Financing Agreement. The Financing Agreement poses certain limitations, as explained
elsewhere in this Quarterly Report. In addition, and as a result of the decrease in the Company’s revenues, our financial performance
has been negatively impacted, which may affect the terms on which we are able to obtain credit facilities and loans.
If
adequate capital is not available at the time we need it, we may have to curtail future growth or change our expansion plans, which could
have a material adverse effect on us.
If
borrowing under our existing credit facilities is reduced, or otherwise becomes unavailable, or we are unable to arrange substitute financing
facilities or other sources of capital, our ability to fund our operations would be impaired, which would have a material adverse effect
on our results of operations.
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We
may be unable to pay our obligations when they become due, including under the Financing Agreement.
We
have financed our acquisitions principally through the raising of debt, credit facilities, and our operations through credit with our
vendors. Our ability to continue our operations and to pay our obligations, including under the Financing Agreement and credit facilities
(as described elsewhere in this Quarterly Report), when they become due is contingent upon obtaining additional financing.
In
addition, during August 2024, we renegotiated the terms of the Financing Agreement and entered into the Fourth Addendum to the Financing
Agreement. The availability of the credit facilities to Gix Media is subject to us successfully raising additional capital and depositing
at least $2,000,000 with Gix Media. If the Company, Cortex and Gix Media cannot maintain compliance with the terms and covenant of the
Financing Agreement, or if we are unable to obtain sufficient amounts of additional capital, we may be required to reduce the scope of
our planned operations, and/or consider reductions in personnel costs or other operating costs, in addition to the measures currently
contemplated pursuant to the Financing Agreement.
ITEM
2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
None.
ITEM
3. DEFAULTS UPON SENIOR SECURITIES
None.
ITEM
4. MINE SAFETY DISCLOSURE
Not
applicable.
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