Item 1A. Risk Factors
ITEM 1A. RISK FACTORS
Except
as described below, there have been no material changes from the risk factors previously disclosed in our 2024 Annual Report on Form 10-K
filed with the SEC on March 14, 2025. The disclosure of risks identified below does not imply that the risk has not already materialized.
Changes
in U.S. trade policy including the impact of tariffs are having and may continue to have a material adverse effect on our business and
results of operations.
Our
business and results of operations are being and may continue to be adversely affected by uncertainty and changes in U.S. trade policies,
including tariffs, trade agreements or other trade restrictions which may be imposed by the U.S. or other governments with little or no
advance notice. For example, the U.S. government recently imposed tariffs on product imports from almost all countries. Some tariff announcements
have been followed by the granting of limited exemptions and temporary pauses causing substantial uncertainty and volatility in financial
markets. Current U.S. trade policy has and may continue to result in retaliatory measures on U.S. goods. If we are unable to navigate
further these unpredictable changes in U.S. or international trade policy, it could have a material adverse impact on our business and
results of operations.
Some
of our products require materials that may be subject to these recent tariffs, especially our products requiring textiles. Any imposition
of or increase in tariffs on imports of these products or components, as well as corresponding price increases for such materials available
domestically, could increase our costs. To the extent that we are unsuccessful in finding alternative suppliers that are subject to smaller
or no tariffs, negotiating sharing these costs with our suppliers, or failing to pass cost increases on to our customers, such cost increases
could adversely affect our business and results of operations. Higher costs could also inhibit our ability to develop new products and
innovations.
Tariffs
or other trade restrictions may lead to continuing uncertainty and volatility in U.S. and global financial and economic conditions and
commodity markets, declining consumer confidence, significant inflation, and diminished expectations for the economy, and ultimately may
reduce demand for our products. Such conditions could have a material adverse impact on our business, results of operations and cash flows.
Also, disruptions and volatility in the financial markets may lead to adverse changes in the availability, terms and cost of capital.
Such adverse changes could increase our costs of capital and limit our access to financing sources, which could in turn reduce our cash
flow and limit our ability to pursue growth opportunities.
Our
indebtedness, related covenants, and certain prepayment obligations, including make-whole payments, could limit operational and financial
flexibility and adversely affect our business if we breach such covenants or default on such indebtedness.
On
January 23, 2024, to refinance existing obligations, we entered into the Amended and Restated Credit Agreement. Upon entry into the Amended
and Restated Credit Agreement, we received a term loan in the amount of $61.0 million. The Amended and Restated Credit Agreement imposes
various affirmative and negative covenants, including covenants regarding dispositions of property, investments, forming or acquiring
subsidiaries, business combinations or acquisitions, incurrence of additional indebtedness, paying dividends or making distributions and
transactions with affiliates, among other customary covenants.
These
restrictions may prevent us from taking actions that we believe would be in the best interests of the business and complicate our ability
to execute our business strategy or compete with less restricted companies. If we fail to comply with the covenants under the Amended
and Restated Credit Agreement, we may need to seek future amendments or waivers and/or alternative liquidity sources, such as subordinated
debt, which may not be favorable or available. Before taking any action requiring a waiver under the Amended and Restated Credit Agreement,
we must first obtain approval from the Lenders, which may cause us to incur additional costs and may not be granted. Non-compliance could
lead to defaults, which could materially adversely affect our financial condition and results of operations, including possible acceleration
of our debt, as well as other cross-defaulting debt obligations. Additionally, defaults could significantly impair our ability to secure
alternative financing and limit our business strategies. Our compliance with these covenants will depend on successfully implementing
our business strategies, as breaches could lead to defaults and acceleration of our debt, potentially forcing us into bankruptcy or liquidation.
In
addition, on March 12, 2025, we entered into the 2025 Amendment, pursuant to which the 2025 Lenders agreed to provide us with an incremental
term loan of $19.0 million pursuant to Section 2.18 of the Amended and Restated Credit Agreement. On May 2, 2025, we entered into the
2025 Second Amendment, pursuant to which the 2025 Lenders agreed to provide us with an incremental term loan of $20.0 million pursuant
to Section 2.18 of the Amended A&R Credit Agreement. The 2025 Amendment also amended the Amended A&R Credit Agreement to (i) provide
for an additional term loan from the 2025 Term Loan Lenders (as defined in the 2025 Amendment) in an aggregate amount not to exceed $20.0
million, subject to the approval of the Required Lenders in their discretion, (ii) provide for the payment of substantial make-whole payments
in the event we prepay the loans prior to their maturity, and (iii) provide that the incremental term loan will be senior in right of
repayment to the initial term loan.
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Under the Amended and Restated Credit Agreement, we have mandatory
prepayment obligations, including upon certain asset dispositions, equity issuances, debt incurrences and extraordinary receipts of cash.
As amended by the 2025 Amendment, we may be required to make substantial “make-whole” payments to the Lenders. If required
to prepay or pay such make-whole payments, we may lack the liquidity to do so, resulting in default. Prepayments, including make-whole
payments, would also divert resources from operating expenses, potentially harming relationships with suppliers, hindering growth strategies,
and jeopardizing our business continuity. In addition, such payments could result in holders of our Class A common stock not receiving
any consideration in a sale of our business, or if we were to liquidate, dissolve, or wind-up, either voluntarily or involuntarily.
We
may need additional funds to execute our business plan, maintain our liquidity, repay our debt and fund our operations. We may not be
able to obtain such funds on acceptable terms or at all.
We
have experienced recurring operating losses and negative cash flows and may continue to generate operating losses and consume significant
cash resources in the future. For the years ended December 31, 2024, and 2023, we had negative cash flow from operating activities of
$18.0 million and $54.7 million, respectively. As of December 31, 2024, we had unrestricted cash and cash equivalents of $29.0 million
and borrowings of $70.7 million under our Amended and Restated Credit Agreement, which will become due on December 31, 2026.
On
March 12, 2025, we borrowed an additional $19.0 million under the Amended and Restated Credit Agreement pursuant to the 2025 Amendment,
which will also become due on December 31, 2026. On May 2, 2025, we borrowed an additional $20 million under the Amended and Restated
Credit Agreement, pursuant to the 2025 Second Amendment. The 2025 Amendment also added certain make-whole payments with respect to our
borrowings under the Amended and Restated Credit Agreement, which would require substantial payments in connection with certain pre-payments
or refinancing of our outstanding borrowings.
In connection with the preparation
of our 2024 financial statements, we undertook a going concern assessment and concluded the Company will have sufficient liquidity for
its operations for at least one year from the date those consolidated financial statements were issued. However, there can be no assurance
that we will be able to maintain the liquidity necessary to fund our long-term operations and growth strategies, or repay our debt obligations
when due. As a result, we may need to secure additional sources of liquidity to fund our long-term operating activities and capital expenditures.
However, there can be no assurance that we will be able to obtain additional financing as needed on terms favorable to us, or at all.
If we fail to meet liquidity and capital requirements, we may need to scale back or halt our growth plans, risking slower growth, losing
suppliers, failing to meet customer demands, and losing employees. We may also need to restructure our obligations or pursue other measures
to address any liquidity deficiency.
Under the Amended and Restated
Credit Agreement, we can request additional loans, but the Lenders may deny requests, limiting our access to future funds and adversely
affecting our liquidity, financial condition and results of operations. As a condition to providing future funds, the Lenders may require
other revisions to the Amended and Restated Credit Agreement, such as increasing prepayment or make-whole payments or including additional
restrictive covenants, which could adversely affect our business and financial condition.
Future equity or debt financings
may involve issuing securities likely to be dilutive to our existing stockholders, such as warrants, as we did on January 23, 2024 when
we issued to the Lenders, as partial consideration for their entering into the Amended and Restated Credit Agreement, warrants (the “2024
Warrants”) to purchase 20.0 million shares of our common stock (approximately 19% of our currently outstanding common stock) at
a price of $1.50 per share, subject to certain adjustments. In addition, on March 12, 2025, we issued to the 2025 Lenders, as partial
consideration for their entering into the 2025 Amendment, warrants to purchase 6.2 million shares of our common stock, and on May 2, 2025
we issued to the 2025 Lenders, as partial consideration for their entering into the Second 2025 Amendment, warrants to purchase 6.6 million
shares of our common stock and on May 2, 2025 we issued to SGI as partial consideration for their entering into the SGI Agreement, warrants
to purchase 8.0 million shares of our common stock at a price of $1.50 per share, subject to certain adjustments. The exercise of such
warrants and/or any additional similar securities in the future would dilute the value and amount of our common stock. Similarly, any
new securities we may issue may carry preferences, superior voting rights, or additional terms that could adversely affect shareholders
of our common stock. Future capital raising efforts may incur substantial costs, such as investment banking, legal, and accounting fees,
and could lead to non-cash expenses that negatively impact our financial condition.
Our
business could suffer if we are unsuccessful in making, integrating and maintaining commercial agreements, strategic alliances and other
business relationships.
We
rely on commercial agreements and strategic relationships with suppliers, service providers, and wholesale partners. Disruptions in these
relationships or strategic decisions by partners could negatively affect our business. For example, (i) one of our competitors has acquired
one of our wholesale partners, which could disrupt our relationship or prevent us from continuing to sell our products in favorable placements
alongside the competitor’s products or at all in the wholesale partner’s stores, and (ii) one of our competitors owns a manufacturing
company with which we have a manufacturing relationship, and that competitor could disrupt that relationship to harm our manufacturing
efforts. We may also struggle to maintain or develop these relationships and may not be able to secure new ones on favorable terms.
We sell products through wholesale partnerships and may seek to expand
these relationships. However, these wholesale partnerships may not be profitable and could incur additional costs compared to our DTC
operations. In addition, an expansion of these relationships may concentrate our business with one customer resulting in greater reliance
on that customer, which could adversely affect our ability to grow our business and compete in our industry. Wholesale relationships may
be terminated or modified, or wholesale partners may reduce orders or fail to meet their obligations, resulting in lost sales and adversely
affecting our financial performance, results of operations and financial condition. Disputes with partners or the termination or amendment
of agreements could lead to expenses, delayed payments, liabilities, and distractions from our strategic objectives. If we cannot renew
or replace agreements on favorable terms, it could harm our business. Wholesale partners may also compete against us in key channels,
harming our business. Maintaining these relationships may require significant resources and could limit our sales channels, adversely
affecting other areas of our business.
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We
are expanding Purple showrooms across the U.S., which may compete with our wholesale partners for customers. This omni-channel strategy
carries the risk of diminishing sales in other channels, increasing costs, and the potential loss of wholesale partners. Managing this
omni-channel strategy may require significant resources, potentially impacting other areas of our business. If our financial performance
falls short of expectations, we may struggle to secure favorable payment terms or obtain credit from commercial partners that have extended
credit to us.
We recently increased our use of third-party manufacturers to assemble
certain of our products using Company-made Hyper-Elastic Polymer material. We depend on our third-party manufacturers to maintain high
levels of productivity and satisfactory delivery schedules. These third-party manufacturers may experience difficulties assembling our
products, particularly in the early stages of their engagement as they develop expertise in assembling our products to our standards.
For example, we have experienced temporary issues with third-party manufacturers assembling our mattresses. Though such issues were quickly
resolved, in the future if we do not remedy such problems our business could be harmed. The ability of our suppliers to effectively satisfy
our production requirements could also be impacted by their financial difficulty or damage to their operations caused by fire, pandemic,
terrorist attack, natural disaster, or other events. The failure of any supplier to perform to our expectations could result in supply
shortages or delays for certain products and components and harm our business.
NASDAQ
may delist our securities from its exchange, which could harm our business and limit our stockholders ’ liquidity.
Our common stock is currently listed on NASDAQ, which has listing criteria.
We cannot assure that our common stock will continue to be listed on NASDAQ in the future. To continue listing our common stock on NASDAQ,
we must maintain certain governance, financial, distribution and stock price levels. Generally, we must maintain a minimum amount in stockholders’
equity, a minimum number of holders of our common stock, and a $1.00 minimum per share bid price for our common stock. If we fail to maintain
a $1.00 minimum per share bid price for a period of 30 consecutive business days, we have 180 calendar days to maintain our common stock
at a $1.00 minimum per share bid price for 10 consecutive trading days. If we do not regain compliance within 180 calendar days, NASDAQ
may grant a second compliance period of 180 calendar days or it may determine to delist our common stock, at which point we would have
an opportunity to appeal the delisting determination to a hearings panel. On April 5, 2025, we received written notice from NASDAQ that
we were not in compliance with Nasdaq minimum share price rule, since the closing price of our common stock had been below $1.00 per share
for 30 consecutive business days. We have 180 calendar days, or until October 1, 2025, to regain compliance with the Nasdaq minimum share
price rule. To regain compliance, the bid price of our common stock must close at $1.00 or more for a minimum of ten consecutive business
days. While we intend to actively monitor the bid price of our common stock and will consider available options to regain compliance,
there can be no guarantee that we will be able to regain compliance or otherwise comply with NASDAQ’s other continued listing requirements.
If we are unable to comply with NASDAQ’S continued listing requirements,
our common stock may be subject to delisting. If NASDAQ delists our common stock from trading on its exchange or if we decide to voluntarily
delist from NASDAQ and/or deregister our common stock under the federal securities laws, we could face significant material adverse consequences,
including but not limited to (i) a limited availability of market quotations for our common stock; (ii) reduced liquidity for our common
stock; (iii) a determination that our common stock is a “penny stock” which will require brokers trading in our common
stock to adhere to more stringent rules and possibly result in a reduced level of trading activity in the secondary trading market for
our securities; (iv) a limited amount of news and analyst coverage, and in the event of deregistration of our common stock, less public
disclosure about us; and (v) a decreased ability to issue additional securities or obtain additional financing in the future.
Our
stockholders may experience substantial dilution in the value of their investment or may otherwise have their interests impaired if we
issue additional debt or equity securities or securities convertible into equity securities, as well as due to the exercise of the currently
outstanding Warrants.
We
may attempt to increase our capital by entering additional secured or unsecured debt or debt-like financing, or by issuing additional
debt or equity securities, including issuances of secured or unsecured notes, preferred stock, hybrid securities or convertible securities.
Our Second Amended and Restated Certificate of Incorporation allows us to issue up to 300 million shares of our common stock, including
210 million shares of Class A common stock and 90 million shares of Class B common stock, and up to five million shares of undesignated
preferred stock.
We have previously sold and may in the future sell additional shares
of our common stock or convertible securities at prices that are lower than the prices paid by existing stockholders, and investors purchasing
shares or other securities could have rights superior to existing stockholders, which could result in substantial dilution of existing
stockholders. For example, in February 2023 we issued 13.4 million shares of common stock pursuant to a public offering, on January 23,
2024, we issued to the Lenders under the Amended and Restated Credit Agreement the 2024 Warrants to purchase 20.0 million shares of our
common stock at a price of $1.50 per share, subject to adjustments, and on March 12, 2025, we issued to the 2025 Lenders under the 2025
Amendment the 2025 Warrants to purchase 6.2 million shares of our common stock at a price of $1.50 per share, subject to adjustments.
In addition, on May 2, 2025, we issued to the 2025 Lenders under the Second 2025 Amendment the 2025 Additional Warrants to purchase 6.6
million shares of our common stock at a price of $1.50 per share, subject to adjustments and on May 2, 2025, we issued to SGI as partial
consideration for their entering into the SGI Agreement, warrants to purchase 8.0 million shares of our common stock at a price of $1.50
per share, subject to adjustments. The exercise of the Warrants will dilute the value of Class A common stock and stockholder voting power. In
addition, the Warrants include full-ratchet anti-dilution protections, subject to certain conditions, which could result in the Warrants
becoming exercisable for a significantly greater number of shares if we engage in a dilutive financing.
In the event of our liquidation, holders of our debt would receive
distributions of our assets before distributions to holders of our common stock, including substantial make-whole payments, and holders
of securities senior to the common stock would receive distributions of our assets before distributions to the holders of our common stock.
Because future debt and equity offerings may be influenced by market conditions and other factors beyond our control, we cannot predict
or estimate the amount, timing or nature of our future offerings or debt financings. Market conditions could impose less favorable terms
for the issuance of our securities in the future.
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