Item 2. Management’s Discussion and Analysis
ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The
following discussion is intended to provide a more comprehensive review of the operating results and financial condition of Purple Innovation,
Inc. than can be obtained from reading the Unaudited Condensed Consolidated Financial Statements alone. The discussion should be read
in conjunction with the Unaudited Condensed Consolidated Financial Statements and the notes thereto included in “Part I. Item 1.
Financial Statements.”
FORWARD-LOOKING
STATEMENTS
This
quarterly report on Form 10-Q (this “Quarterly Report”) contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that represent our
current expectations and beliefs. All statements other than statements of historical fact are “forward-looking statements”
for purposes of federal and state securities laws. In some cases, you can identify these statements by forward-looking words such as
“believe,” “expect,” “project,” “anticipate,” “estimate,” “intend,”
“plan,” “targets,” “likely,” “will,” “would,” “could,” “may,”
“might,” the negative of these words and other similar words.
All
forward-looking statements included in this Quarterly Report are made only as of the date thereof. It is routine for our internal projections
and expectations to change throughout the year, and any forward-looking statements based upon these projections or expectations may change
prior to the end of the next quarter or year. In addition, any statements that refer to projections of our future financial performance,
our anticipated growth and trends in our businesses (including the discussion under the heading “Outlook for Growth”), and
other characterizations of future events or circumstances are forward-looking statements.
We caution and advise readers that these statements are only predictions
and are subject to risks, uncertainties, and assumptions that are difficult to predict, including those included in the “Risk Factors”
section of this Quarterly Report and in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 22,
2023, as amended on May 1, 2023. Therefore, actual results may differ materially and adversely from those expressed in any forward-looking
statements and investors are cautioned not to place undue reliance on any such statements. We undertake no obligation to publicly update
or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
Overview
of Our Business
Our
mission is to help people feel and live better through innovative comfort solutions.
We
began as a digitally-native vertical brand founded on comfort product innovation with premium offerings, and are now omni-channel. We
design and manufacture a variety of innovative, branded and premium comfort products, including mattresses, pillows, cushions, frames,
sheets, duvets, duvet covers, and other products. Our products are the result of over 30 years of innovation and investment in proprietary
and patented comfort technologies and the development of our own manufacturing processes. Our proprietary Hyper-Elastic Polymer gel technology
underpins many of our comfort products and provides a range of benefits that differentiate our offerings from other competitors’
products. We market and sell our products directly to consumers through our e-commerce and Purple owned retail showroom channels (collectively
“DTC”), online marketplaces and retail wholesale partners.
29
Organization
Our business consists of Purple
Inc. and its consolidated subsidiary, Purple LLC. Purple Inc. was incorporated in Delaware on May 19, 2015 as a special purpose acquisition
company under the name of GPAC. On February 2, 2018, Purple Inc. consummated a transaction structured similar to a reverse recapitalization
pursuant to which Purple Inc. acquired an equity interest in Purple LLC as holder of all Class A units and became its sole managing member.
As the sole managing member of Purple LLC, Purple Inc., through its officers and directors, is responsible for all operational and administrative
decision making and control of the day-to-day business affairs of Purple LLC without the approval of any other member. At March 31, 2023,
Purple Inc. had a 99.6% economic interest in Purple LLC while Class B unit holders had the remaining 0.4%.
On
August 31, 2022, the Company acquired all the issued and outstanding stock of Intellibed pursuant to the Merger Agreement in which Gelato
Merger Sub, Inc., a wholly owned subsidiary of Purple Inc., merged with and into Intellibed, with Intellibed continuing as a wholly owned
subsidiary of Purple Inc. On October 3, 2022, Purple Inc. contributed 100% of the membership interest in Intellibed to Purple LLC and
Intellibed became a wholly owned subsidiary of Purple LLC. For further discussion see Note 4 — Acquisition.
Executive
Summary – Results of Operations
Net revenues decreased 23.6%
to $109.4 million for the three months ended March 31, 2023 compared to $143.2 million for the three months ended March 31, 2022. This
decrease was primarily due to continued softening demand for home related products as consumer spending patterns shift more towards services
and experiences, the negative effect of inflationary pressures on consumer discretionary spending, and our intentional reduction in advertising
spend. This decrease was also due in part to wholesale demand for our legacy mattress models being negatively impacted by the upcoming
launch of our new premium and luxury product lineup in the second quarter of 2023.
Gross
profit decreased 16.3% to $43.2 million for the three months ended March 31, 2023 compared to $51.6 million for the three months ended
March 31, 2022 due primarily to the decrease in sales volume. The gross profit percentage in 2023 was 39.5% as compared to 36.1% in 2022.
Our gross profit percentage in the prior year was adversely impacted by elevated levels of materials, labor and freight costs. In the
first quarter of 2023, we benefited from our efficiency and cost reduction initiatives, including greater balancing of production and
fulfillment operations between facilities, that were initiated in the first half of fiscal 2022 and became fully impactful during the
second half of that year.
Operating expenses decreased
6.8% to $65.2 million for the three months ended March 31, 2023 compared to $70.0 million for the three months ended March 31, 2022. This
decrease primarily reflected a $12.0 million reduction in advertising spend due to the intentional
reduction to improve marketing efficiency, stabilize profitability and align spending with current demand levels. Approximately $3.0 million
in launch related expenses were shifted into the second quarter. The decrease in advertising spending was offset in part by $5.9
million of non-recurring legal and professional expenses incurred by the Board’s Special Committee.
Other
expense totaled $1.3 million for the three months ended March 31, 2023 compared to other income of $2.9 million for the three months
ended March 31, 2022. Other expense in 2023 included a $1.2 million loss on extinguishment of the Company’s term loan during the
quarter. Other income in 2022 primarily reflected a $3.9 million gain related to a decrease in the fair value of the sponsor warrants
outstanding at the end of March 31, 2022.
Net loss increased $9.8 million
to $23.3 million for the three months ended March 31, 2023 compared to $13.5 million for the three months ended March 31, 2022. The increase
in net loss in 2023 was due to an $8.4 million decrease in gross profit due primarily to the decrease in net revenues, a decrease of
$6.2 million in other income and income tax benefit partially offset by $4.8 million in reduced operating costs.
30
Recent
Developments in Our Business
Coliseum
Cooperation Agreement
On
February 21, 2023, Coliseum filed a complaint against the Company and several members of the Board alleging that the Company and the named
directors authorized an improper dividend of preferred stock in bad faith to impede stockholder voting rights and interfered with Coliseum’s
nomination of a competing slate of director candidates ahead of the Company’s 2023 annual meeting of stockholders. On April
19, 2023, the Company entered into a Cooperation Agreement with Coliseum in connection with the previously disclosed complaint. The Cooperation
Agreement became effective on April 27, 2023 and included the following provisions:
● The
size of the Board was increased from seven directors to eight directors.
● The
Company amended and restated the Company’s Second Amended and Restated Bylaws to include references to the Company’s Lead
Independent Director Charter.
● Current
Board member and Coliseum managing partner Adam Gray was appointed Chairman of the Board.
● Current
Board member Gary DiCamillo continues to serve as Lead Independent Director and was appointed chair of the Nomination and Governance
Committee.
● Paul Zepf and Pano Anthos resigned as directors of the Company.
● The Board appointed S. Hoby Darling, R. Carter Pate, and Erika Serow
to fill the vacancies created by increasing the size of the board and the resignations of Mr. Zepf and Mr. Anthos.
● Scott Peterson, who is a stockholder and has served as Board Observer
since the Company’s acquisition of Intellibed, will be a nominee on the Board’s slate of directors at the 2023 Annual Meeting
in place of Dawn Zier, who previously announced her intention not to stand for re-election.
● Other than as described above with respect to
Dawn Zier, the Board will nominate all incumbent directors for election at the Company’s annual meetings of stockholders to be held
in 2023 and 2024.
● The Company amended its Corporate Governance Guidelines for Operation
of the Board of Directors and adopted a Lead Independent Director Charter to provide for the responsibilities of the Lead Independent
Director.
● The Company terminated the stockholder rights agreement it adopted
on September 25, 2022 and agreed not to adopt a new stockholder rights agreement prior to the termination of the Cooperation Agreement
without Coliseum’s prior consent.
● The Company redeemed all outstanding shares of PRPLS and agreed not
to issue any similar security or take any other action prior to the termination of the Cooperation Agreement that would change the stockholder
voting standards from those in effect prior to the issuance of the PRPLS. The PRPLS redemption payment record date will be as of April
28, 2023.
● The
Company will reimburse Coliseum for all out-of-pocket fees, costs, and expenses incurred
in connection with the complaint, provided that such an amount shall not exceed $4 million
in the aggregate.
● The Company terminated the Special Committee.
● Coliseum dismissed its litigation against the Company.
● At the 2023 and 2024 annual meetings of stockholders, Coliseum
will cause all of the common stock that Coliseum or any of its affiliates has the direct or indirect right to vote as of the applicable
record date, to be present in person or by proxy for quorum purposes and to be voted (i) in favor of each of the candidates for election
on the Company’s slate of nominees for election to the Board, (ii) against any stockholder nominations for any other directors,
and (iii) against any proposals or resolutions to remove any member of the Board other than for cause.
● Coliseum
agreed to be bound by customary standstill restrictions, including, among others, agreements not to acquire additional shares of the
Company’s securities that would cause Coliseum’s ownership of Voting Securities to exceed 44.4% of the total outstanding
Common Stock (other than acquisitions directly from the Company), engage in proxy solicitations and related matters, form or join any
“group” with respect to shares of the Company, encourage others to pursue a “contested solicitation,” or make
any public proposals, subject to certain exceptions.
● Coliseum
agreed to condition any proposal from it or any of its affiliates to acquire the Company or all or substantially all of the outstanding
stock of the Company held by stockholders unaffiliated with Coliseum on (i) such transaction being negotiated by, and subject to the
approval of, a special committee of directors of the Board who are independent with respect to Coliseum and disinterested under Delaware
law and (ii) a nonwaivable condition that such transaction be approved by the affirmative vote of the holders of a majority of the Company’s
outstanding common stock not beneficially owned by Coliseum or its affiliates or other parties with a material conflict of interest in
such transaction.
●
The Cooperation Agreement shall terminate on the day following the date on which the 2024 annual meeting of stockholders is held.
31
Shelf
Registration Statement and Equity Financing
On
January 30, 2023, the Form S-3 shelf registration statement we filed with the SEC in December 2022 became effective. As a result, we
may offer and sell from time to time, in one or more series or issuances and on terms that we will determine at the time of the offering,
any combination of the securities described in the registration statement, up to an aggregate amount of $90.0 million.
In February 2023, we completed an underwritten offering of 13.4
million shares of Class A common stock at a public offering price of $4.50 per share. The underwriters did not exercise their over-allotment
option. The aggregate net proceeds received by us from the offering, after deducting offering fees and expenses of $3.1 million, totaled
$57.2 million.
Debt
Financing
On
September 3, 2020, Purple LLC entered into a financing arrangement with KeyBank National Association and a group of financial institutions
(the “2020 Credit Agreement”). The 2020 Credit Agreement provided for a $45.0 million term loan and a $55.0 million revolving
line of credit. The term loan was to be repaid in accordance with a five-year amortization schedule or prepaid in whole or in part at
any time without premium or penalty, subject to reimbursement of certain costs. The revolving credit facility has a term of five years
and carries the same interest provisions as the term debt.
On February 17, 2023, we entered into a fifth amendment to the 2020
Credit Agreement. As a condition of entering into the amendment, we repaid the $24.7 million outstanding balance on the term loan plus
accrued interest. The amendment provided that the maximum leverage ratio covenant will not be tested for the first and second quarters
of 2023, revised the ratio to 4.50x for the third quarter of 2023, and revised the ratio to 3.00x for all quarters thereafter. In addition,
the minimum fixed charge coverage ratio covenant will not be tested for the first and second quarters of 2023, was revised to 1.50x for
the third and fourth quarters of 2023, and was revised to 2.00x for all quarters thereafter. The amendment also revised the lease incurrence
test which allows us to incur ten new showroom leases for stores that will open in 2023 and six new leases for stores that will open in
2024. Moreover, beginning in the fourth quarter of 2023, we will be allowed to begin incurring leases for stores that will open in 2024,
subject to leverage ratio requirements. The leverage ratio must be less than 2.50x to sign leases, with up to a maximum of six new leases
per quarter, increasing to eight new leases per quarter if the leverage ratio is less than 2.00x. The amendment further provided certain
minimum consolidated EBITDA covenants for the first and second quarters of 2023 based on our total unrestricted cash and unused revolver
availability. The amendment also modified the definition of consolidated EBITDA to allow for nonrecurring / one-time and non-cash expenses
and certain other expenses that are cash capped. In addition, for purposes of the definition of consolidated EBITDA, annual non-recurring
and unusual out-of-pocket legal expenses were capped at $5.0 million for 2023 and $2.0 million per year thereafter. Moreover,
the amendment (i) reduced the amount available under the revolving line of credit to $50.0 million, (ii) provided
that the maturity date of the 2020 Credit Agreement will spring forward to June 30, 2024 if consolidated EBITDA is not greater than
$15.0 million for 2023, (iii) reduced limits on maximum growth capital expenditures to $32.0 million for 2023 and $35.0 million
for 2024 and 2025, and (iv) revised the current minimum liquidity covenant of $25.0 million to provide that it will increase
to $30.0 million for each three-month period following the applicable fiscal quarter if the leverage ratio is greater than 3.00x
for any fiscal quarter ending on or after the third quarter of 2023. Pursuant to this amendment, we incurred fees and expenses of $2.9
million that were recorded as debt issuance costs in the condensed consolidated balance sheet. The amendment was accounted for as an extinguishment
of debt and $1.2 million of unamortized debt issuance costs related to the term loan were recorded as loss on extinguishment of debt in
the condensed consolidated statement of operations. For us to draw on our revolving line of credit, we must be in compliance with the
covenants outlined in the fifth amendment. As of March 31, 2023, we complied with all the financial covenants associated with the
2020 Credit Agreement, as amended, and the full $50.0 million of the revolving line of credit was available to draw upon.
Operational
Developments
The COVID-19 pandemic has impacted many aspects of our operations,
directly and indirectly, including disruption of our employees, consumer behavior, distribution and logistics, our suppliers, and the
market overall. Soon after the pandemic began, we experienced an increase in demand in our e-commerce channel, and in 2021 we doubled
our production capacity by opening a second, larger plant in Georgia to match actual and anticipated demand growth. After two years of
the pandemic, we experienced a pull-back in growth. In 2022, our gross profit and results of operations were adversely affected by elevated
levels of materials, labor and freight costs and the lower demand levels. In the first quarter of 2023, we benefited from various efficiency
and cost reduction initiatives at the plant level that became fully impactful during the second half of 2022. These efficiency and cost
saving initiatives helped increase our gross margin in the first quarter of 2023 to 39.5% compared to 36.1% in the first quarter of 2022.
32
In the first quarter of 2023,
we continued to experience a softening of demand for home-related products as consumers shift spending patterns more towards services
and experiences. As consumer spending habits shift away from e-commerce purchases to brick and mortar buying, we have invested in showroom
expansion while continuing to develop our capabilities and improving productivity. We have also focused on growing our placements with
wholesale partners and improving wholesale door productivity. Although we ended both the first quarter of 2023 and year-end 2022 with
55 Purple owned retail showrooms, we expect to start adding new showrooms again across the remainder of 2023. In addition, at March 31,
2023, our products were being sold through approximately 3,400 wholesale doors, having added approximately 300 net new doors during the
past 12 months. Showroom expansion and improving the sales productivity of both our wholesale doors and existing showrooms remain primary
focuses and are critical components of our strategy to respond to shifting demand patterns. After several years of hyper growth and increased
investments to support current and future expansion, we are building the framework for improved operational maturity and accountability
after focusing on right-sizing our operations, improving our execution, and refining our strategies that will drive share gains in the
premium mattress category and position us for accelerated growth. In 2022 and continuing into the first quarter of 2023, we have purposely
reduced our advertising spending to improve marketing efficiency, conserve profitability in a challenging macroeconomic environment and
align spending with current demand levels. As we have expanded our focus on product development and increased our innovation capabilities,
in the first quarter of 2023 we announced the upcoming May 2023 launch of our new Premium and Luxe product lineup. This launch is being
supported by enhancements to our in-store presence, refinements to our marketing programs and brand messaging and the shift of approximately
$3.0 million of launch related expenses into the second quarter of 2023.
We believe the acquisition
of Intellibed was a strong strategic addition because of shared technology and geographic proximity of their primary facility. The acquisition
also provided an immediate impact on our target luxury market expansion. We also expect to capitalize on synergies of the combined companies
and to benefit from expanding the market presence of premium product offerings. In addition, the acquisition has allowed us to consolidate
ownership of our intellectual property and more fully capitalize on growing demand for products with gel technologies. Moreover, the acquisition
has accelerated our product development program by several years and allowed us to immediately enter the higher price point luxury segment
of the sleep and wellness industry that are a natural extension of our existing product offerings.
Outlook
for Growth
We believe that our four strategic initiatives – accelerating
innovation, brand elevation, developing our three distribution channels and operational excellence – will be fundamental to our
future success.
To
support our plans for future growth and sustained profitability, we are focusing on the following opportunities:
●
Develop and execute our strategies to meaningfully expand our wholesale business by strengthening wholesale relationships and prioritizing existing door productivity. The initial testing of our new product line-up with our wholesale partners was positive and we currently have increased our existing footprint by 1,900 slots, a 15% increase, and we continue to receive orders to further expand our existing footprint.
●
Expand and mature our fleet of Purple company owned showrooms in 2023 to increase door productivity, provide a brand halo benefit to other channels in the surrounding areas, strengthen the relationship with the consumer, and increase share of more profitable DTC revenues.
●
Build brand position to grow our market share of the premium and luxury mattress categories. We plan to launch our elevated brand positioning in the second quarter of 2023.
● Refine
and enhance marketing strategies to reach a broader audience, increase customer engagement
and reduce dependency on price promotions as a means of driving sales.
● Strengthen
research and development disciplines and go-to-market processes to further develop our current
product categories and position our business to eventually expand to additional categories.
● Manage
production labor and capacity utilization to promote efficient use of our manufacturing facilities
as we grow into our production footprint.
● Manage
input costs, operating efficiencies and pricing to further enhance our gross margin.
There
is no guarantee that we will be able to effectively execute on these opportunities, which are subject to risks, uncertainties, and assumptions
that are difficult to predict, including the risks described under “Risk Factors” and elsewhere herein. Therefore, actual
results may differ materially and adversely from those described above. In addition, we may, in the future, adapt these focuses in response
to changes in the market or our business.
33
Operating
Results for the Three Months Ended March 31, 2023 and 2022
The
following table sets forth for the periods indicated, our results of operations and the percentage of total revenue represented in our
condensed consolidated statements of operations (dollars in thousands):
Three Months Ended March 31,
2023
% of
Net
Revenues
2022
% of
Net
Revenues
Revenues, net
$
109,372
100.0
%
$
143,179
100.0
%
Cost of revenues
66,149
60.5
91,553
63.9
Gross profit
43,223
39.5
51,626
36.1
Operating expenses:
Marketing and sales
38,173
34.9
49,959
34.9
General and administrative
23,667
21.6
17,888
12.5
Research and development
3,372
3.1
2,143
1.5
Total operating expenses
65,212
59.6
69,990
48.9
Operating loss
(21,989
)
(20.1
)
(18,364
)
(12.8
)
Other income (expense):
Interest expense
(202
)
(0.2
)
(1,023
)
(0.7
)
Other income, net
73
0.1
17
—
Loss on extinguishment of debt
(1,217
)
(1.1
)
—
—
Change in fair value – warrant liabilities
—
—
3,928
2.7
Total other income (expense), net
(1,346
)
(1.2
)
2,922
2.0
Net loss before income taxes
(23,335
)
(21.3
)
(15,442
)
(10.8
)
Income tax (expense) benefit
(72
)
(0.1
)
1,811
1.3
Net loss
(23,407
)
(21.4
)
(13,631
)
(9.5
)
Net loss attributable to noncontrolling interest
(107
)
(0.1
)
(129
)
(0.1
)
Net loss attributable to Purple Innovation, Inc.
$
(23,300
)
(21.3
)
$
(13,502
)
(9.4
)
Revenues,
Net
Net revenues decreased $33.8
million, or 23.6%, to $109.4 million for the three months ended March 31, 2023 compared to $143.2 million for the three months ended March
31, 2022. The decrease in net revenues was primarily due to continued softening demand for home related products as consumer spending
patterns shift more towards services and experiences, the negative effect of inflationary pressures on consumer discretionary spending,
and our intentional reduction in advertising spend. This decrease was also due in part to wholesale demand for our legacy mattress models
being impacted by the upcoming launch of our new Premium and Luxe product lineup in the second quarter. The decline in net revenues from
a sales channel perspective consisted of DTC net revenues decreasing $19.2 million, or 22.5% and wholesale net revenues decreasing $14.6
million, or 25.3%. Within DTC, e-commerce net revenues decreased $22.2 million, or 30.1%, while Purple owned retail showroom net revenues
increased $2.9 million, or 24.4%. The decrease in e-commerce net revenues reflected the impact of the reasons previously stated. The increase
in Purple owned retail showroom net revenue was mainly driven by showrooms increasing from 34 at the end of March 2022 to 55 at the end
of March 2023. The decrease in wholesale net revenues was due in part to reduced purchases by our existing wholesale partners ahead of
taking delivery of new models in conjunction with the upcoming launch of our new premium product lineup in the second quarter. The decrease
in wholesale net revenues was offset in part by the effects of adding $5.3 million of Intellibed wholesale net revenues.
Cost
of Revenues
Cost of revenues decreased
$25.4 million, or 27.7%, to $66.1 million for the three months ended March 31, 2023 compared to $91.6 million for the three months ended
March 31, 2022. This decrease was primarily due to the corresponding decrease in sales volume. Our gross profit percentage, which increased
to 39.5% of net revenues in the first quarter of 2023 from 36.1% in the first quarter of 2022, benefited from the continued realization
of efficiency and cost saving initiatives that we introduced in the first half of fiscal 2022 and became more fully impactful during the
second half of the year and into 2023.
34
Marketing
and Sales
Marketing and sales expense
decreased $11.8 million, or 23.6%, to $38.2 million for the three months ended March 31, 2023 compared to $50.0 million for the three
months ended March 31, 2022. This decrease reflected a decline in advertising spending of $12.0 million, or 50.7% to $11.7 million in
2023 from $23.7 million in 2022. This reduction was primarily due to management focusing its efforts on improving marketing efficiency
with its legacy products and delaying advertising spend increases to align with the upcoming launch of our new premium and luxury product
lineup in the second quarter. Marketing and sales expense as a percentage of net revenues was 34.9% in both the first quarter of 2023
and the first quarter of 2022.
General
and Administrative
General and administrative
expense increased $5.8 million, or 32.3%, to $23.7 million for the three months ended March 31, 2023 compared to $17.9 million for the
three months ended March 31, 2022. This increase was primarily due to $5.9 million in legal and professional fees associated
with expenses incurred by the Special Committee.
Research
and Development
Research and development costs
increased $1.2 million, or 57.3%, to $3.4 million for the three months ended March 31, 2023 compared to $2.1 million for the three months
ended March 31, 2022. This increase primarily reflected higher costs associated with our renewed focus on product innovation.
Operating
Income (Loss)
Operating
loss increased $3.6 million to $22.0 million for the three months ended March 31, 2023 compared to $18.4 million for the three months
ended March 31, 2022. The larger operating loss primarily resulted from a decrease in gross profit that was driven by lower sales, offset
in part by a decrease in operating expenses related primarily to lower advertising spend.
Interest
Expense
Interest
expense totaled $0.2 million for the three months ended March 31, 2023 compared to $1.0 million for the three months ended March 31,
2022. This decrease was primarily due to higher interest expense of $0.7 million incurred during the three months ended March 31, 2022
on the term loan that was paid off in February 2023 and the $55.0 million revolving line of credit that was drawn down by the Company
in November 2021 and repaid in full on March 31, 2022.
Loss
on Extinguishment of Debt
On
February 17, 2023, the Company entered into a fifth amendment to the 2020 Credit Agreement and repaid in full the $24.7 million outstanding
balance of the term loan plus accrued interest. The amendment was accounted for as an extinguishment of debt during the first quarter
of 2023 and $1.2 million of unamortized debt issuance costs were recorded as loss on extinguishment of debt in the condensed consolidated
statement of operations.
35
Change
in Fair Value – Warrant Liabilities
In February 2023, the 1.9 million of sponsor warrants outstanding expired
and were cancelled pursuant to the terms of the agreement. These sponsor warrants had no fair value on the date of expiration. During
the three months ended March 31, 2022, we recognized a gain of $3.9 million in our condensed consolidated statement of operations related
to a decrease in the fair value of the warrants outstanding at the end of the quarter. The 1.9 million sponsor warrants outstanding at
March 31, 2022 had a fair value of $0.4 million.
Income
Tax (Expense) Benefit
We had income tax expense of $0.1
million for the three months ended March 31, 2023 compared to an income tax benefit of $1.8 million for the three months ended March 31,
2022. The income tax expense amount in the first quarter of 2023 related to various state taxes.
Noncontrolling
Interest
We
calculate net income or loss attributable to noncontrolling interests on a quarterly basis using their weighted average ownership percentage.
Net loss attributed to noncontrolling interests was $0.1 million for both the three months ended March 31, 2023 and 2022.
Liquidity
and Capital Resources
Our principal sources of funds
are cash flows from operations and cash and cash equivalents on hand, supplemented with borrowings made pursuant to our credit facility
and proceeds received from offerings of our equity capital. Principal uses of funds consist of payments of principal and interest on our
debt facilities, capital expenditures, working capital needs, and operating lease payment obligations. Our working capital needs depend
largely upon the timing of cash receipts from product sales, payments to vendors and others, and changes in inventories. Our unrestricted
cash and working capital positions were $52.8 million and $77.5 million, respectively, as of March 31, 2023 compared to $40.0 million
and $62.4 million, respectively, as of December 31, 2022. Cash used for capital expenditures decreased from $13.1 million in the first
quarter of 2022 to $2.9 million in the first quarter of 2023. Our capital expenditures in the first quarter of 2023 primarily consisted
of additional investments made in our manufacturing facilities in Utah and Georgia.
In
the event our cash flow from operations or other sources of financing are less than anticipated, we believe we will be able to fund operating
expenses and continue satisfying the conditions of our 2020 Credit Agreement, as amended, based on our ability to scale back operations,
reduce marketing spend, use the liquidity we have available under our revolving line of credit, and postpone or discontinue our growth
strategies. In such event, this could result in slower growth or no growth, and we may run the risk of losing key suppliers, we may not
be able to timely satisfy customer orders, and we may not be able to retain all of our employees. We may also consider seeking additional
funding sources including new debt or equity capital. Our 2020 Credit Agreement, as amended, includes various covenants and obligations
that may make it difficult to obtain additional capital on terms that are favorable to us and to execute on our growth strategies.
Based on our current projections, we believe our cash on hand, amounts
available under our revolving line of credit, and expected cash to be generated from e-commerce, wholesale, and Purple owned retail store channels will
be sufficient to meet our working capital requirements, comply with debt covenants and cover anticipated capital expenditures for at least
the next 12 months.
Shelf
Registration Statement and Offering of Class A Common Stock
On
January 30, 2023, the registration statement we filed in December 2022 on Form S-3 with the SEC using the “shelf” registration
process became effective. As a result, we may offer and sell from time to time, in one or more series or issuances and on terms that
we will determine at the time of the offering, any combination of the securities described in the registration statement, up to an aggregate
amount of $90.0 million.
In February 2023, the Company completed an underwritten offering of 13.4
million shares of Class A common stock at a public offering price of $4.50 per share. The underwriters did not exercise their over-allotment
option. The aggregate net proceeds received by the Company from the offering, after deducting offering fees and expenses of $3.1 million,
totaled $57.2 million.
36
Debt
On
September 3, 2020, Purple LLC entered into the 2020 Credit Agreement that provided for a $45.0 million term loan and a $55.0 million
revolving line of credit. The term loan was to be repaid in accordance with a five-year amortization schedule and could be prepaid in
whole or in part at any time without premium or penalty, subject to reimbursement of certain costs. The revolving credit facility has
a term of five years and carries the same interest provisions as the term debt. A commitment fee is due quarterly based on the applicable
margin applied to the unused total revolving commitment.
On February 17, 2023, we entered
into a fifth amendment to the 2020 Credit Agreement. As a condition of entering into the amendment, we repaid the $24.7 million outstanding
balance on the term loan plus accrued interest. The amendment provided that the maximum leverage ratio covenant will not be tested for
the first and second quarters of 2023, revised the ratio to 4.50x for the third quarter of 2023, and revised the ratio to 3.00x for all
quarters thereafter. In addition, the minimum fixed charge coverage ratio covenant will not be tested for the first and second quarters
of 2023, was revised to 1.50x for the third and fourth quarters of 2023, and was revised to 2.00x for all quarters thereafter. The amendment
also revised the lease incurrence test which allows us to incur ten new showroom leases for stores that will open in 2023 and six new
leases for stores that will open in 2024. Moreover, beginning in the fourth quarter of 2023, we will be allowed to begin incurring additional
leases for stores that will open in 2024, subject to leverage ratio requirements. The leverage ratio must be less than 2.50x to sign leases,
with up to a maximum of six new leases per quarter, increasing to eight new leases per quarter if the leverage ratio is less than 2.00x.
The amendment further provided certain minimum consolidated EBITDA covenants for the first and second quarters of 2023 based on our total
unrestricted cash and unused revolver availability. The amendment also modified the definition of consolidated EBITDA to allow for nonrecurring
/ one-time and non-cash expenses and certain other expenses that are cash capped. In addition, for purposes of the definition
of consolidated EBITDA, annual non-recurring and unusual out-of-pocket legal expenses were capped at $5.0 million for 2023 and $2.0 million
per year thereafter. Moreover, the amendment (i) reduced the amount available under the revolving line of credit to $50.0 million, (ii) provided
that the maturity date of the 2020 Credit Agreement will spring forward to June 30, 2024 if consolidated EBITDA is not greater than
$15.0 million for 2023, (iii) reduced limits on maximum growth capital expenditures to $32.0 million for 2023 and $35.0 million
for 2024 and 2025, and (iv) revised the current minimum liquidity covenant of $25.0 million to provide that it will increase
to $30.0 million for each three-month period following the applicable fiscal quarter if the leverage ratio is greater than 3.00x
for any fiscal quarter ending on or after the third quarter of 2023. Pursuant to this amendment, we incurred fees and expenses of $2.9
million that were recorded as debt issuance costs in the condensed consolidated balance sheet. The amendment was accounted for as an extinguishment
of debt and $1.2 million of unamortized debt issuance costs related to the term loan were recorded as loss on extinguishment of debt in
the condensed consolidated statement of operations. For us to draw on the revolving line of credit, we must be in compliance with the
covenants outlined in the fifth amendment. As of March 31, 2023, we complied with all the financial covenants associated with the
2020 Credit Agreement, as amended, and the full $50.0 million of the revolving line of credit was available to draw upon.
Tax
Receivable Agreement
We
are required to make certain payments to InnoHold under the tax receivable agreement, which may have a material adverse effect on our
liquidity and capital resources. As of both March 31, 2023 and December 31, 2022, there was no tax receivable agreement liability reflected
in the Company’s consolidated balance sheet. For reasons similar to those that led to the recording of a full valuation allowance
on our deferred tax assets in the fourth quarter of 2022, we evaluated the probability of amounts being owed pursuant to the tax receivable
agreement and determined the likelihood of a future liability was not probable. As result, we continued to record no tax receivable
agreement liability in the first quarter of 2023. We are currently unable to determine the total future amount of these payments due
to the unpredictable nature of several factors, including the timing of future exchanges, the market price of shares of Class A common
stock at the time of the exchanges, the extent to which such exchanges are taxable and the amount and timing of future taxable income
sufficient to utilize tax attributes that give rise to the payments under the agreement.
37
Other
Contractual Obligations
Other material
contractual obligations primarily include operating lease payment obligations. Also, as discussed above regarding the Cooperation
Agreement, we will reimburse Coliseum for all out-of-pocket fees, costs, and expenses incurred in connection with their complaint,
provided that such an amount shall not exceed $4 million in the aggregate. See Note 9 of the condensed consolidated financial
statements for additional information on leases.
Cash
Flows for the Three Months Ended March 31, 2023 Compared to the Three Months Ended March 31, 2022
The
following summarizes our cash flows for the three months ended March 31, 2023 and 2022 as reported in our condensed consolidated statements
of cash flows (in thousands):
Three Months Ended
March 31,
2023
2022
Net cash used in operating activities
$ (13,503 )
$ (44,281 )
Net cash used in investing activities
(3,098 )
(13,078 )
Net cash provided by financing activities
29,377
28,441
Net decrease in cash
12,776
(28,918 )
Cash, beginning of the period
41,754
91,616
Cash, end of the period
$ 54,530
$ 62,698
Cash used in operating activities
was $13.5 million and $44.3 million for the three months ended March 31, 2023 and 2022, respectively. Cash used in operating activities
in 2023 was primarily comprised of a net loss of $23.3 million, offset in part by non-cash adjustments totaling $9.6 million.
These non-cash adjustments primarily related to $6.9 million of depreciation and amortization, a $1.2 million loss on the extinguishment
of debt and $1.2 million of stock-based compensation. Changes in operating assets and liabilities increased cash used in operating activities
by $0.3 million in 2023. This increase primarily reflected a $20.1 million decrease in accounts receivable and a $1.2 million increase
in accounts payable, offset by a $14.5 million increase in inventories combined with a $6.8 million decrease in accrued rebates and allowances.
The decline in accounts receivable was due in part to a $23.3 million decrease in wholesale net revenues in the first quarter of 2023
compared to the fourth quarter of 2022. The increase in inventories was primarily due to an increase in finished goods inventory. The
decrease in accrued rebates and allowances primarily resulted from a large credit memo issued to a wholesale partner for volume rebates
related to 2022 purchases.
Cash used in investing activities
reflected capital expenditures of $3.1 million for the three months ended March 31, 2023 compared to $13.1 million for the three months
ended March 31, 2022. Capital expenditures in the first quarter of 2023 primarily consisted of additional investments made in our
manufacturing facilities in Utah and Georgia.
Cash
provided by financing activities was $29.4 million during the three months ended March 31, 2023 compared to $28.4 million during the
three months ended March 31, 2022. Financing activities in the first quarter of 2023 included $57.2 million of net proceeds received
from the stock offering, offset in part by a $24.7 million term loan payment, a $0.3 million payment on the tax receivable agreement,
and $2.9 million in other debt related payments.
Critical
Accounting Policies
We
discuss our critical accounting policies and estimates in Management’s Discussion and Analysis of Financial Condition and
Results of Operations in our 2022 Annual Report on Form 10-K filed March 22, 2023. There were no significant changes in our
critical accounting policies since the end of fiscal 2022.
Available
Information
Our
website address is www.purple.com. We make available free of charge on the Investor Relations portion of our website, investors.purple.com,
our annual report on Form 10-K and Form 10-K/A, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those
reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable
after we electronically file such material with, or furnish it to, the SEC. The inclusion of our website address in this report does
not include or incorporate by reference into this report any information on our website.
We
also use the Investor Relations portion of our website, investors.purple.com, as a channel of distribution of additional Company information
that may be deemed material. Accordingly, investors should monitor this channel, in addition to following our press releases, SEC filings
and public conference calls and webcasts. The contents of our website shall not be deemed to be incorporated herein by reference.
38
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.