Item 1. Business
Item
1. Business
Overview
We
are engaged in the development, production and marketing of innovative miniaturized imaging equipment known as our micro ScoutCam™
technology for use in medical procedures as well as various applications in other industries. Our current business model is that
of a B2B approach, in which we seek to identify target businesses interested in integrating our micro ScoutCam™ technology,
or commissioning individual projects using our technology. As of the date of this prospectus, we derive a substantial portion
of our revenue from applications of our micro ScoutCam™ technology within the medical and industrial fields. We have recently
begun examining additional applications for our micro ScoutCam™ portfolio outside of the medical device industry, including
sectors such as, inter alia, the homeland security and defense, aerospace (including commercial drones, unmanned aerial vehicles
(UAV) and manned airplanes), automotive, industrial non-destructing-testing industries, and predictive maintenance (i.e. Industry
4.0) based on Internet of Things (IoT). We plan to further expand the activity in these non-medical spaces.
Pictured
above (from left to right) are the Company’s micro ScoutCam TM 1.0 Lum and micro ScoutCam™ 1.2.
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The
Company’s eye-endoscope, which includes a camera at the distal tip, integrated illumination and embedded irrigation, which
is only 1.2 mm in outer diameter.
Recent
Developments
On
March 22, 2021, the Company undertook to issue to certain investors (the “Investors”) 22,222,223 units (the “Units”)
in exchange for an aggregate purchase price of $20 million (the “Private Placement”). Each Unit consists of (i) one
share of the Company’s Common Stock and (ii) one warrant to purchase one share of Common Stock with an exercise price of
US$1.15 per share (the “Warrant” and the “Exercise Price”). Each Warrant is exercisable
until the close of business on March 31, 2026. Pursuant to the terms of the Warrants, following April 1, 2024, if the closing
price of the Common Stock equal or exceeds 135% of the Exercise Price (subject to appropriate adjustments for stock splits, stock
dividends, stock combinations and other similar transactions after the issue date of the Warrants) for any thirty (30) consecutive
trading days, the Company may force the exercise of the Warrants, in whole or in part, by delivering to the Investors a notice
of forced exercise.
Our
Corporate History and Background
We
were incorporated as a corporation under the laws of the State of Nevada on March 22, 2013 under the name Intellisense Solutions
Inc. We were initially engaged in the business of developing web portals to allow companies and individuals to engage in the purchase
and sale of vegetarian food products over the Internet. However, we were unable to execute our original business plan, develop
significant operations or achieve commercial sales.
We
received initial funding in March 2014 in the aggregate amount of $19,980 through the sale of Common Stock to two of our former
officers and directors, who purchased in the aggregate 1,998,000 shares of our Common Stock at $0.01 per share.
On
January 10, 2019, we formed Canna Patch Ltd., or Canna Patch, an Israeli corporation, of which 90% was initially owned by our
Company, and the remaining 10% owned by Rafael Ezra, Canna Patch’s Chief Technology Officer. Canna Patch did not have any
operations and on December 4, 2019, we sold 100% of our holdings in Canna Patch.
On
September 16, 2019, Intellisense and Medigus entered into that certain Exchange Agreement (as defined herein). For additional
information about the Exchange Agreement, refer to “—Certain Relationships and Related Party Transactions” below.
On
December 30, 2019, we acquired ScoutCam Ltd. As a result of our acquisition of ScoutCam Ltd., we now own all of ScoutCam Ltd.’s
issued and outstanding share capital. We plan to integrate and fully adopt ScoutCam Ltd.’s business into our Company as
our primary business activity.
ScoutCam Ltd. was formed
in the State of Israel on January 3, 2019 as a wholly-owned subsidiary of Medigus, an Israeli company traded on the Nasdaq Capital
Market, and commenced operations on March 1, 2019. ScoutCam Ltd. was incorporated as part of a reorganization of Medigus, which
was designed to distinguish ScoutCam Ltd.’s miniaturized imaging business, or the micro ScoutCam™ portfolio, from
Medigus’ other operations and to enable Medigus to form a separate business unit with dedicated resources focused on the
promotion of such technology. On December 1, 2019, Medigus and ScoutCam Ltd. consummated a certain Amended and Restated
Asset Transfer Agreement, which transferred and assigned certain assets and intellectual property rights related to its miniaturized
imaging business. For additional information about the Amended and Restated Asset Transfer Agreement, refer to “—Certain
Relationships and Related Party Transactions” below. On May 18, 2020, in connection with the Arkin Transaction (as defined
below), the Company and Medigus entered into a certain Side Letter Agreement (the “Letter Agreement”), whereby the
parties agreed to amend certain terms of the Amended and Restated Asset Transfer Agreement and the License Agreement. For additional
information about the Letter Agreement, refer to “—Certain Relationships and Related Party Transactions” below.
On
April 20, 2020, ScoutCam Ltd. entered into an Amended and Restated Intercompany Services Agreement with Medigus (the “Intercompany
Services Agreement”), which effectively amended and restated an intercompany services agreement dated May 30, 2019. For
additional information about the Intercompany Services Agreement, refer to “—Certain Relationships and Related Party
Transactions” below.
Sales
and Marketing
Our
vision is to improve the performance of organizations by offering prestigious tools that enhance the visual technological capabilities
of companies across a variety of industries. Our mission is to become a global leader providing innovative, custom-tailored visualization
solutions to organizations across a variety of industries based on small and highly resistant cameras and supplementary technologies.
Since we are focused on custom-tailored solutions, we have a very limited offering of off-the-shelf products, which are used mainly
as demonstrators for new prospects of our technology and capabilities, rather than as a major source of revenue. Moreover, as
we focus only on the visualization apparatus and supporting components, including for example a small camera (that consists of
a miniature CMOS video sensor, optics, filters, electronics, housing and cables), illumination, cleaning methods (e.g., irrigation),
and/or a mechanical structure based on the customer’s needs, in most cases our products are components of the customer’s
end-user products rather than independent end-user products.
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Certain
illustrative examples of our component parts that have been previously integrated into our clients’ end-user products include:
The
Company’s micro ScoutCam™ 6.5 Lum, pictured above, was integrated into a NASA-commissioned project, and as a result
it became the first micro camera utilized in orbit, and thereafter was successfully operated outside the International Space Station
in May 2015 (see: nexis.gsfc.nasa.gov/rrm_phase2vipir.html and youtu.be/O9bmZJATnJs).
Pictured
above is a single-use visualization solution that was developed and sold to A.M. Surgical, which was designed to replace expensive
and bulky reusable endoscopes used in carpal tunnel surgery by their Stratos surgical device. We prepared both wired and wireless
versions. Wireless device was cleared for marketing by the US Food and Drug Administration (FDA) and it is compliant with
FCC regulations.
Our
business model includes engaging companies seeking to add a video visualization to their existing or new product(s) or looking
into developing new products that include micro video visualization. Accordingly, our customer base is exclusively comprised of
businesses, and therefore we are entirely removed from marketing, manufacturing, selling and distributing end-user products to
consumers. Our engagement with businesses is ordinarily conducted in two phases. During the first phase, we conduct the research
and development that is required in order to specify, design, develop, and product the designated visualization apparatus, all
for an agreed compensation (e.g., a non-recurrent engineering fee). During the second phase, we manufacture the apparatus and
sell it to the customer for an agreed transfer price. In some cases, upon a customer’s request, we offer complete ‘turn-key’
contracts, in which we are responsible for most or all product phases, from the specifications phase to the provision of components
or products that are complete, packaged and ready for sale. In such cases, we may conduct the necessary regulatory tests and handle
the required regulatory approvals. In addition, we may also be responsible, as necessary, for, inter alia , packaging, sterilization,
labeling and shipment.
Our
customers include technology-based companies and organizations of all sizes, from early stage start-ups to large, well-established,
international corporations. However, we prefer engaging the latter business partnership as larger corporations provide financial
stability, large purchased quantities, recurring revenue, and valid forecasts for extended durations. In addition, we engage customers
from various industries, such as biomedical, aerospace, certain sensitive or classified industries, security and defense, and
research.
In
order to locate and secure new customers we employ both active and passive marketing strategies. As part of our active approach,
we employ three business development managers who analyze target industries and assess whether micro visualization components
may add value to companies operating in those industries. Once we have identified a potentially relevant industry, we approach
a variety of target companies and market the benefits of integrating our micro visualization components into their products. As
of the current date, we are in the process of expanding our business development team in order to better and more effectively
implement the foregoing marketing strategy. In addition, in order to assist us in identifying such industries and target companies,
we consult with subject matter experts from various industries.
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In
addition to the active marketing strategy described above, we also employ a multitude of available marketing channels in order
to increase the exposure of our services to relevant industries. These marketing channels include advertising, participating in
relevant tradeshows and conferences, web-marketing, which includes a well maintained website, Search Engine Optimization (SEO),
social media presence, frequent distributions of press-releases in target countries, as well as conventional marketing means,
including brochures, presentations, etc. Additionally, we issue industry-specific marketing materials that are tailored to highlight
the relevant features of our technology to a specific target industry.
As
described above, we interact with prospects globally in order to engage in and secure new projects by various business development
and marketing means, specifically by way of active and passive marketing measures in order to gather interest from potential customers.
These efforts may include, but are not limited to, the following:
●
engaging
third party companies as territorial representatives in key markets;
●
initiating
business engagements based on leads received through our website or via other methods or means;
●
conducting
initial R&D together with such prospects in order to evaluate the feasibility of their contemplated projects;
●
maintaining
an updated and detailed website presenting our core competency and proven track record;
●
promoting
our website in different search engines and other digital forums through SEO campaigning as well as other proactive digital
marketing measures;
●
employing
certain social media platforms for campaigning and advertising;
●
reconnecting
with our large database, which includes a multitude of past prospects;
●
developing
and refining marketing communications materials, including digital and printed brochures; and
●
participating
in major vision technology exhibitions such as AIA Vision Show (USA) and Vision Show (Germany).
In
addition to our business development efforts that are mainly based on currently existing or future customer needs, we aim to identify
new market opportunities. These efforts include systematical analysis of industrial fields as well as medical fields and procedures
in order to identify where miniature visualization solutions might benefit and attract value. To this end, we have contracted
business development executives with expertise in these fields that are using various resources and interviewing potential uses
in identifying the most promising opportunities. When a potential opportunity is identified we protect our rights by establishing
the relevant intellectual property safeguards, develop various prototypes that may be relevant for the specific application and
engage the key opinion leaders of that field to validate the feasibility of our solutions. Given that we are not a B2C company,
our business model does not include commercialization of end-user products; nevertheless, we intend to engage relevant companies
to partner with us in order to convert our innovative prototypes into market-ready products, completing the required regulatory
clearances, and commercializing them based on revenue share models.
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We
have certain internal procedures in place for when a potential customer is identified, which when triggered helps provide a roadmap
for the ensuing working relationship with that potential customer. Prior to any formal engagement with a potential customer, two
of our departments – business development and R&D – work in parallel and in accordance with their own internal
procedures. The goal of this work is to define an understanding with the customer that will ordinarily incorporate two
phases: (a) an R&D phase, during which the R&D team develops a custom-tailored visualization component that synthesizes
our technology and skill with the customer’s stated requirements, specifications, and business constraints, and which phase
generally includes a formal agreement with respect to the Non-Recurrent Engineering (NRE) fee that is typically payable according
to a pre-defined set of milestones; and (b) a production phase, during which we manufacture and supply the component part for
an agreed upon transfer price.
Over
the years, we have implemented a pricing scheme that allows us to separately price services rendered during the previously described
first phase. Pricing of this first phase is typically prepared by the engineering team, which provides an assessment of the anticipated
costs associated with the R&D of the project, which price will depend on a given customer’s specifications and project
vision. Such costs may include, inter alia, engineering labor, any contracts with sub-contractors, tooling, off-the-shelf and
newly designed components, materials, prototypes production, testing, management overhead, and travel costs. Once we have completed
our cost estimation for the R&D phase, we issue our quote with a certain margin to the customer.
In
order to price the transfer price that will be issued in connection with the aforementioned second phase, the expected Bill-Of
Material (BOM) and Cost-Of-Good Sold (COGS) are established and we price it accordingly with a certain margin to the customer.
Often times there are certain modifications to the original project outlined and agreed upon in the R&D phase, which might
necessitate an increase or decrease to the pricing of the overall project. For that reason, we tend to include a certain margin
of flexibility in the final target transfer price. In addition, we usually link the end transfer price with both annual and per-order
Minimum Order Quantities (MOQ), in order to reflect the actual production quantity of the COGS as well as to commercially incentivize
the customer to order larger quantities.
Both
the negotiation process and the contract drafting are usually done in collaboration with the customer, such that both sides can
verify throughout the process that the final agreement meets their technological and business expectations. Furthermore, we are
keen to maintain close contact with the customer throughout the two phases of our engagement with the customer, including for
example, by way of teleconferences, virtual and actual meetings, document exchanges, on-site visits, and reporting of any completion
of predefined milestones.
Our
Customers
Currently, we have three
major customers that generate most of our current and forecasted revenue in the near term: (1) a large international bio-med company
that is developing a visualization component for its invasive surgical device, (see ‘Customer B’ in note 11 to
our financial statements for the year ended December 31, 2020) (2) a medical device company that specializes in orthopedic
surgeries and develops and markets minimally invasive surgical devices, (see ‘Customer A’ in note 11 to our financial
statements for the year ended December 31, 2020), and (3) a commercial vehicle manufacturer in the aerospace sphere that is
engineering a prototype for remote diagnostics of jet engines, (see ‘Customer C’ in note 11 to our financial
statements for the year ended December 31, 2020).
In
addition to these three material customers, we are engaged in initial negotiations with multiple potential customers operating
in a variety of sectors, including biomedical, aerospace, industry, military and security, and others. We currently consider the
biomedical and aerospace industries to be our core target industries, and from which we receive the greatest level of interest
and demand. We are pursuing these potential engagements with the goal of securing research and development contracts that may
then materialize into multi-year production contracts. We are in various stages of engagement with a variety of customers in all
the above mentioned industries.
In
the biomedical space, for example, we generally seek to partner with medical device and pharmaceutical companies that develop
endoscopes with or without additional functionality. This variation allows the endoscope to be introduced into anatomical parts
that were previously irrelevant within the video-endoscope space either because of the outer diameter and/or price. To this end,
we focus on single-use products that accommodate the global trend to transition from expensive, multi-use products that require
thorough a cleaning protocol, but which cannot be sterilized, to single-use products.
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In
the defense and military space, we have partnered with the research and development apparatus of the Israel Defense Forces, specifically
to assist in the development of a small and lightweight “basket of cameras” that can be mounted on either a military-grade
helmet or a balloon-type device, which would enable the viewer to 360 degrees of vision from the mounted vantage point, in addition
to automatic threat detection.
Lastly,
we have recently mobilized efforts to market the possibility of employing the micro ScoutCam™ technology for the purposes
of monitoring bearings and other sensitive mechanical structures in the IAF helicopters and UAVs. Such an application would complement
the rising global market trends associated with Industry 4.0 and Internet of Things (IoT), in which machines are programmed to
test themselves and their production output, which then automatically alerts the processor of any potential problems at the outset
of the endeavor.
Competition
We
previously operated without competition from other companies; however, today there are several companies that offer small cameras, including,
but not limited to, Opcom, Fujikura-Picoramedic, Awaiba, Fisba and Misumi. We, unlike the aforementioned competitors, offer customized
solutions, which includes additional components as needed. Other companies, such as IntraVu, Medit, and SPI Engineering, offer complete
small diameter off-the shelf endoscopes/borescopes. We, however, focus instead on customizing and integrating our solutions into a given
customer’s device. Certain companies, such as Enable, Myriad Fiber Imaging Tech., Inc., and Precision Optics, act as direct
competitors, since they offer similar services.
Proprietary
Rights and Technology
As
we develop customized components and/or products per specific customer requirements, our various projects are constantly in different
stages of development, including: planning, early R&D for a proof of concept, R&D for a prototype, final product/component
development, engineering necessary for a production-ready version, and production of initial batches.
Our
intellectual property rights include such patents and patent licenses that were granted or transferred by Medigus as part of the
Addendum No. 1 to Amended and Restated Asset Transfer Agreement (the “Addendum”), the License Agreement and the Letter
Agreement and additional patent assets developed by ScoutCam and assigned to us from a third party. For additional information
about the License Agreement refer to “—Certain Relationships and Related Party Transactions” below. Under the
Addendum No. 1 to Amended and Restated Asset Transfer Agreement, Medigus transferred five patent families in exchange for a license
in connection with the marketing and sale of the Medigus Ultrasonic Surgical Endostapler. Under the Addendum, and subject to certain
limitations as further set forth therein, Medigus transferred to us the patent families 33209, 29651, 34802, 11777 and 24994,
each of which is further discussed below.
We currently
have rights to a total of five (5) patent families, four of which we consider material to our business and operating success,
and which include the following:
●
Patent
Family 29651 (Integrated Endoscope Irrigation): this patent relates to our ability to develop
visualization components and endoscopes, which include irrigation with a smaller outer diameter
by saving the space of the tube that is required to lead the fluids in the conventional manner.
This patent has been granted in Canada, Europe (validated in Germany, Spain, France, Great
Britain, Italy and Ireland), Israel, Japan and the United States, and has a pending continuation
in part patent application in the United States. The expiration date for this patent in the
United States patent is December 3 rd , 2033 and in each of the other aforementioned
jurisdictions, is February 28, 2033;
●
Patent
Family 11777 (Multiple View Endoscopes): this patent relates to our ability to develop visualization
components and endoscopes, which include multiple cameras, especially ones that provide side
views, and thereby improve the field of view of the visualization components or endoscopes
and provide more information to the user. This patent has been granted and in force in Japan,
Mexico, New Zealand and the United States. The expiration date for this patent in the United
States is October 12 th , 2021, and in each of the other aforementioned jurisdictions,
is September 6, 2021;
●
Patent Family
24994 (Small Diameter Medical Devices Containing Visualization Means): this patent relates to our ability to develop cameras,
visualization components, and endoscopes with a smaller total outer diameter, thus enabling the insertion of the camera into
smaller cavities or leaving more space in the device for the use and application of other functions, such as a working channel.
This patent has been granted in Japan, Korea, Israel and the United States, Europe (validated in Germany, France, Great Britain
and Italy) and also has patent assets pending an opposition appeal in Europe. The expiration dates for this patent in the
United States are April 5, 2032 and March 10, 2031, respectively, and in each of the other aforementioned jurisdictions, is
September 16, 2030;
●
Patent Family
33209 (Camera Head): this patent relates to our ability to develop cameras, visualization components, and endoscopes with
a smaller total outer diameter, by reducing the outer diameter of the electronic board on which the sensor is mounted, thus
enabling the insertion of the camera into smaller cavities or leaving more space in the device for the use and application
of other functions, such as a working channel. This patent has been granted in Israel and the United States, and is pending
approval in Canada, Europe, Japan and a continuation in part patent application in the United States. The expiration date
for this patent in Israel is June 11, 2035, and in each of the other aforementioned jurisdictions it is June 9, 2036; and
●
Patent Family
34802 (Endoscope-Like Devices Comprising Sensors that Provide Positional Information): this patent relates to our ability
to develop visualization components and endoscopes, which would provide the user with information concerning the spatial position
and angulation of the device when the user is not maintaining eye contact with the device (or, at least, with its distal tip)
due to its presence inside the cavity. Furthermore, this patent allows us to maintain the image in the same direction (e.g.
“north-up”) despite the maneuvers of the device (as performed in cellular phones, for example). This patent is
pending approval in Canada and Japan. The expiration date for this patent, in each of the aforementioned jurisdictions, is
June 1, 2037.
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Employment
We
currently have 32 full-time (or near full-time) employees. This number is expected to grow. We may recruit additional
engineers to the R&D team, and recruit additional production employees to support an anticipated increase in production commitments
to our customers.
Regulation
Our
approach to regulation is generally determined based on a given project. In our engagements with customers operating in the biomedical
sector, we comply with the medical device standards in that corresponding territory, such as the FDA or International Organization
for Standardization (ISO), among others. Compliance with these regulations is achieved through our QA department and
the support we receive from highly experienced quality assurance and regulatory affairs consultants. In addition, we are being
audited annually by MEDCERT GmbH, a German Notified Body.
For
instance, ISO 13485:2016 is a regulatory benchmark that we comply with while working on our medical device projects. ISO 13845:2016
is similar to ISO 9001 in terms of its quality management system (QMS) requirements, however, ISO 13485:2016 is generally considered
more rigorous and comprehensive.
Given
that we do not manufacture or distribute end-user products, and instead service businesses pursuant to a B2B model, we are subject
to far fewer regulatory standards commonly associated with medical device manufacturers or distributors. We develop components
for other companies that thereafter develop, manufacture and distribute our components, and therefore our involvement in the production
chain demands comparatively less regulatory compliance. This notwithstanding, we are careful to communicate with the business
customer in order to identify certain regulatory dimensions inherent to the project, to which we should pay additional attention.
For example, when a component of ours is integrated into a business’s end-user product, such as for the purpose of touching
human tissue, we develop and manufacture our parts and components while taking into account certain applicable regulatory standards.
These standards might include, inter alia , relevant FDA regulations (e.g. CFR 21 part 820, the medical device reporting
requirements (MDR), among others) as well as ISO regulations (e.g. ISO 14644-1, specifically in connection with cleanrooms and
associated controlled environments, among other items, or ISO 10993, in connection with the biological evaluation of medical devices).
Furthermore, we prioritize our team’s compliance with the Restriction of Hazardous Substances Directives (RoHS) and REACH
(EC 1907/2006).
Similarly,
if a component part of ours is incorporated into an electronic device for the purpose of being used inside a human body, we ensure
compliance with certain FDA requirements as well as IEC 60601 for safety and Electrostatic discharge, including the heating
of parts at more than 42 degrees Celsius, as well as a variety of additional technical standards designed for the safety and essential
performance of medical electrical equipment. Moreover, we perform risk management assessments in accordance with EN ISO 14971:2019
and ISO/TR 24971:2013.
In
certain instances, our customers prefer that we conduct the testing of its products in internationally certified labs in order
to further guarantee our component parts satisfy the applicable regulatory standards. In this scenario, we perform the required
tests as a service to the customer and provide the customer with the official test results, specifically in accordance with ISO/IEC
17025:2017, which the customer can later use in order to apply for the required marketing clearance of its end-user product.
Properties
We
do not own property and currently lease our principal corporate office, which is located at Suite 7A, Industrial Park, P.O. Box
3030, Omer, Israel 8496500. We believe our leased office sufficiently meets our current needs.
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Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.