Item 1. Business
ITEM 1. BUSINESS
Corporate Overview
The Company was incorporated in June 2020 initially named MiT
Acquisition Corporation, which was changed to Moving iMage Technologies, Inc. in September 2020. In connection with our initial
public offering, in July 2021, the holders of Moving iMage Technologies, LLC exchanged their interests for shares of the Company
resulting in Moving iMage Technologies, LLC to become the Company’s wholly-owned subsidiary. Moving iMage Technologies, LLC, commenced
operations in September 2003, and its wholly-owned subsidiary, MiT Acquisition Co., LLC, acquired all of the assets of Caddy Products
in July 2019.
The Company's Annual Report on Form 10-K, quarterly reports on
Form 10-Q and current reports on Form 8-K, and amendments thereto, are filed electronically with the Securities and Exchange
Commission (“ SEC ”). The SEC maintains an internet site that contains these reports at: www.sec.gov. You can also access
these reports through links from our website at: www.movingimagetech.com. The Company includes the website link solely as a textual reference.
The information contained on our website is not incorporated by reference into this Report. Copies of these reports are also available,
without charge, by contacting Moving iMage Technologies, Inc. located at 17760 Newhope Street, Fountain Valley, CA 92705. Our telephone
number is (714) 751-7998.
Description of Business
We are a digital cinema company who designs, manufactures,
integrates, installs and distributes a full suite of proprietary and custom designed equipment as well as other off the shelf cinema products
needed for contemporary cinema requirements. We also offer single source solutions for cinema design, procurement, installation and service
to the creative and production communities for screening, digital intermediate and other critical viewing rooms. We offer a wide range
of technical, design and consulting services such as custom engineering, systems design, integration and installation, and digital technology,
as well as software solutions for operations enhancement and theater management. We also provide turnkey furniture, fixture and equipment
services, or FF&E, to commercial cinema exhibitors for new construction and remodels, including design, consulting, installation and
project management as well as procurement of seats, lighting, acoustical treatments, screens, projection and sound.
MiT’s products and services focus on the
integration needs associated with the building, modernization and equipping of high quality motion picture exhibition theaters. We provide
purpose-built products for digital cinema, 3D, pre-show/alternative content and a variety of entertainment and educational applications.
As a hybrid manufacturer and reseller, MiT offers turnkey custom solutions for a variety of applications. Our staff of mechanical and
electrical engineers work closely with end users as well as OEM manufacturers, and can participate in every phase of the process from
conceptual design and development to production on mostly any scale. MiT personnel have designed, specified and installed thousands of
commercial cinemas, post production, screening and high-end residential rooms.
Through its wholly-owned subsidiary, Moving
iMage Acquisition Co. (DBA “Caddy Products”), the Company designs, develops and manufactures innovative products for the
entertainment, cinema, grocery, worship, restaurant, sports and restroom industries.
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Industry and Revenue Drivers
Our Industry
Trends
While
the movie industry continues to face pressure from digital streaming, prestige TV and video games competing for people’s
attention, 2019 reported the second highest box office ever at $11.4 billion. 2022/2023 is set up to offer a broader and more
diverse slate; more tentpoles from wider range of distributors. The National Association of Theatre Owners (NATO) reported that
despite the focus on the share of the top 10 movies in 2019, movies grossing over $100 million actually accounted for the same share
of the total box office in 2019 as in 2018 (63.8% v 63.9%). More significantly, titles grossing under $100 million accounted for
essentially the same revenue at the box office in 2019 as in 2018 ($4.41 billion vs $4.43 billion). These are the exact type of
movies that streaming is said to be harming the industry. (source www.natoonline.org ) There has also been significant push
back from the creative communities in 2020/2021 to have their movies released to cinemas first, resulting in 30-45 day exclusive
windows for new releases in late 2021.
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Convenient and Affordable Form of Out-Of-Home
Entertainment . Movie going continues to be one of the most affordable forms of out-of-home entertainment, with an
estimated average ticket price in the U.S. of $9.16 in 2019. Movie theaters continue to draw more people than all theme parks and major
U.S. sports combined according to the Motion Picture Association of America.
Increased Importance and Growth of International
Markets . International markets continue to be an increasingly important component of the overall box office revenues
generated by Hollywood films, accounting for approximately 71% of 2016 total worldwide box office revenues according to the Motion Picture
Association of America.
Introduction
of New Platforms and Product Offerings that Enhance the Movie-Going Experience . The motion picture exhibition
industry continues to develop new movie theater platforms and concepts to respond to varying and changing consumer preferences and to
continue to differentiate the movie-going experience from watching a movie at home. In addition to changing the overall style of, and
amenities offered in, some theaters, concession product offerings have continued to expand to more than just traditional popcorn and candy
items. Many locations now offer hot foods, alcohol offerings and/or healthier snack options for guests. Luxury seats are offered in many
locations, further enhancing the movie viewing experience. New technologies like motion seats, immersive sound and virtual reality are
also being offered for in-theater enjoyment in some locations.
New
Theater Construction . According to the National Association of Theatre Owners, the number of U.S. movie
screens increased from 40,827 in 2018 to 41,172 in 2019. MiT is providing turnkey Furniture, Fixtures and Equipment
(“FF&E”) services to under construction movie theaters in the United States opening 140 of such new screens in the
United States, or 23.7% of the net increase. These services consist of design, consulting, installation and project management as
well as procurement of all items necessary to bring a new or remodel project to completion, including audio, projection, servers,
operations software, screens, masking, curtains, drapes, acoustical wall treatments, seating and concession equipment.
Existing
Theaters — Upgrades and Refurbishing . Upgrade and refurbishing opportunities consist of
three segments:
Seating, equipment and operations upgrades. Movie
theaters have a long history of offering amenities to lure people out of their homes and into the cinemas. Demand for our FF&E services
and product offerings are driven in part by exhibitors investing in innovation. There is demand for our FF&E and product offerings
for refurbishing and upgrading locations with recliner seats, immersive audio and operations enhancements. An example of serving this
market is our distribution agreement for sales of the Digital Cinema Implementation Partners’ (DCIP) enterprise suite of easy-to-use
software tools that help a cinema owner track, monitor, and efficiently manage equipment, theaters and presentation quality in one centralized
platform. DCIP is jointly owned by AMC, Regal (Cineworld), and Cinemark.
Projection
upgrades. According to the Motion Picture Association of America, at the end of 2017 there were 43,216 screens
in the United States and Canada and more than 120,000 elsewhere around the globe, and 96% of the world’s cinema screens are
digitized; the conversion to digital cinema began in 2006. According to Film Journal International, (i) the first machines into
the market were Series 1 projectors for Digital Light Processing (“DLP”) licensees, (ii) some 20,000 projectors of all brands
were installed before Series 2 machines came on the market in mid-2010 and (iii) the assumption for a projector’s
life span is 10 years. We estimate that approximately 3,100 Series 1 projectors will need to be replaced in the next
four years as obsolescence sets in and upgrades become the new normal to stay competitive.
Laser projectors. These
projectors are a significant upgrade over existing lamp-based digital projectors, offering a wider color gamut, which provides substantially
more vivid colors, plus substantially brighter images. We believe that 3D movies have largely fallen out of favor in the U.S. largely
because of dim images, but the higher brightness of lasers, especially RGB laser projectors, makes 3D images bright and alive, giving
3D movies a welcome boost, especially overseas where 3D remains very popular. While lasers are quite a bit more expensive, they last as
much as 20 times longer than lamps, paying for themselves in lamp cost savings. By eliminating the lamp, there are significant power savings
and less maintenance costs.
Caddy
Product. The Stadium and Arena industry has begun the regain momentum with reopening of the facilities to fans across the
country. In addition, the influx of government grant funds are being received by cinemas resulting in additional MiT sales.
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Products, Enterprise Software Solutions and Technical Services
Products
We offer a wide spectrum of premier audio-visual
products, in-house designed and assembled sub-systems, and accessories which, when coupled with the cinema projector and server, can
fully outfit and automate a cinema. We also offer solutions to enhance operations, including enterprise and operations software solutions
and technical services and related equipment for maintenance and monitoring of existing systems. We offer the theater exhibition industry
a single source for the design and installation of the complete new theater.
Projectors  — Through
distribution agreements with NEC and Barco, MiT offers a full range of DCI compliant digital cinema projectors to accommodate any screen
size or application. We are a Master Reseller of NEC digital cinema products as well as a reseller of Barco digital cinema products, in
the Americas. NEC and Barco are two of the largest manufacturers of high-end digital cinema projectors, allowing us to meet our customer’s
business needs.
Servers —  Through a
formal distribution agreement with GDC Technology (USA), LLC, we distribute GDC’s line of digital cinema servers in North and South
America. We also distribute their servers in certain other areas of the world, although we do not have a distribution agreement outside
of North and South America. In addition, we distribute servers for other server manufacturers, including those manufactured by Dolby.
Servers are used by our customers for the storage and playback of digital movie content.
Automations  — We manufacture
a suite of automation systems for digital cinema applications. MiT-automations interface with the latest generation of digital projectors,
servers, audio processors, and also support pre-feature entertainment systems and 3-D systems.
Pedestals —  We offer
a family of proprietary rack mount pedestals specifically designed by MiT engineers to maximize equipment rack space in a limited amount
of volume. These pedestals can accommodate multiple projection systems and offer ample storage and access to all necessary projection
equipment and cables.
Boothless  — More
and more theater owners are considering boothless construction options to save construction and operating costs. MiT offers an in-house
designed and assembled suite of products to support boothless theater designs and alternative auditorium configurations, including projector
lifts, projector enclosures, and hushed sound racks.
Lighting Fixtures and Dimmers  — We
offer a series of in-house designed and assembled lighting products and dimmers designed to reduce a cinema’s energy consumption.
LED-based lighting in theaters has rapidly become an important aspect of MiT’s product line, offering advantages in efficiency
and reduced maintenance, which translate into lower operating cost for the exhibitor. We believe our Architectural LED Fixture is the
first LED-based 8” downlight luminaire designed specifically for cinema auditoriums. Our lighting platform is part of our suite
of products to support green initiatives, in this case for theater lighting applications. MiT’s M-Series lighting dimmers
are designed specifically for commercial cinemas with emphasis on energy savings, reliability and value.
Sound Systems  — We offer
a full selection of premium sound systems and enclosures which complete the immersive movie-going experience. MiT offers sound processors,
amps and speaker options from manufacturers such as QSC, Trinnov, Dolby, JBL, Meyer Sound, and Ultra-Stereo Systems. We integrate these
components along with our in-house solutions to improve onsite installation time and reliability.
“Green” Products and other Accessories  — In
addition to our LED and dimmer products, MiT offers a number of other “green” products designed for energy efficiency. We
offer the DCE-10/20 Demand Controlled Ventilation system which automatically shuts down projector exhaust fans when not needed, reducing
energy costs. This closed-loop controller is designed to efficiently control projector exhaust, on demand, by managing airflow to prevent
the wasting of conditioned air through a projector when cooling is not needed, saving energy by decreasing conditioned air demand of a
projection booth. And our IS-20 & IS-20d Power Managers power theatrical systems up and down on a controlled schedule, affording
savings on wasteful energy consumption during system idle time.
We also offer a full complement of accessories
for theaters and other public venues including reclining seats and armrests, concession tables and trays, tablet arms, cup holders and
step and aisle lighting.
Enterprise and Operations Software Solutions
CineQC — Cinema Presence
Management & Remote Control System . CineQC is MiT’s quality assurance and remote access software solution meant to
enhance in-theater operations. CineQC allows a check of movie presentations before or during features, making sure customers receive
a premium moving-going experience. With CineQC, cinema operations staff can change auditorium conditions, such as lights, volume, masking,
air conditioning temperatures, projection and audio settings, on a real-time basis. Not only does this reduce problem-resolving time,
but also ensures the guest a better movie watching experience.
CineQC provides real-time and after action reporting,
not only in the auditoriums but also throughout the building, maintaining high standards of customer comfort and efficiency. CineQC benefits
allow (i) an immediate response to solve minor auditorium problems (volume, lights, masking, audio and video channels as well as
air condition temperature), (ii) tasks to be redistributed, lowering operational costs and increasing productivity in different areas
while improving presentation and supervision, (iii) staff the ability to turn off the projector lamp if no guests are in the auditorium,
generating substantial savings on energy and lamp life, and (iv) a system for management to monitor, in real time, that staff is
performing necessary checks on theater operations.
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Technical Services
Newly deployed technology across the board requires
up to date specification, training, service, and consulting to maintain mission critical equipment. We offer a suite of pre and post deployment
services from on-site repair and warranty service, to proactive remote monitoring of networked equipment.
Project Management, System Design and FF&E  — We
offer a wide range of technical, design and consulting services such as custom engineering, systems design, integration and installation,
and digital technology, as well as software solutions for 3D, digital cinema, and audio visual integration. We provide sophisticated
project management and systems design for theater upgrades and new theater builds. We also provide turnkey FF&E services to commercial
cinema exhibitors for new construction and remodels, including design, consulting, installation and project management as well as procurement
of seats, lighting, acoustical treatments, screens, projection and sound. From consulting with architects through to final fixturing
and calibration, our staff of mechanical and electrical engineers work closely with end users as well as OEM manufacturers, and can participate
in every phase of the process from conceptual design and development to production on most any scale. MiT personnel have designed, specified
and installed thousands of commercial cinemas, post production, screening and high-end residential rooms and have been involved in the
digital cinema conversion rollouts of clients such as Cinemark, Cinepolis, Cinemex, Reading, Metropolitan, Hollywood, Syufy, Harkins,
and other smaller circuits.
Service and Maintenance  — We
provide digital cinema equipment installations and after-sale maintenance services. Our technicians work closely with our NOC staff to
resolve systems issues that cannot be fixed remotely; they are certified to install and service a wide array of digital and audio equipment
from a number of manufacturers. We offer cabling, wiring, installation and maintenance services for digital equipment on ad hoc, as-needed
basis. We also offer long-term contractual service packages for maintenance and repairs to a wide range of installed digital equipment
for customers. These long-term contractual service packages provide our company with recurring revenue.
New Business Initiatives
We continue to explore new lines of business complimentary
with our core business, with a focus on entertainment technologies and complimentary products and services.
Multi-language ADA —  The
Americans with Disabilities Act (ADA) requires theaters to have provisions for seeing- and hearing-impaired patrons. Even before the
2016 requirement date, these devices have been available; however, in partnership with Hana Media and Epson America, we have recently
productized and begun marketing a new system which combines full ADA compliance with a multi-language capability. This unique system
uses AR (Augmented Reality) glasses to allow any language captioning to be displayed on the glasses, permitting non-native English speaking
patrons the ability to fully enjoy the cinematic experience. This system also allows cinemas to reach out to what we believe is an underserved
audience base in their communities. Sign language will also be supported through the same system.
Direct View LED screens . We believe that
direct view LED is disruptive to the current front projection paradigm and offers several benefits to exhibitors and filmmakers which
we believe will drive demand for these replacement systems. We have signed a strategic agreement with Samsung and their subsidiary Harman
to become an integrator and reseller of Samsung’s “ONYX Cinema LED” system, which is designed to replace traditional
cinema projectors and screens and combines JBL/Harmon’s Sculpted Surround sound from Harman’s JBL Professional brand. In April 2018,
we partnered with Samsung to open the first LED cinema screen in North America at Pacific Theatres Winnetka in Chatsworth, California;
MiT was the integrator for this theater. In addition, in April 2019, we received an $800,000 purchase order to install the first
commercial Direct View LED Screen in the United States in the Houston area and completed the installation in June 2019.
While LED displays have been around for years
(e.g., the giant displays in virtually every sports arena), the constant miniaturization of the technology has now made cinema exhibition
possible. Direct-view LED screens utilize a technology that is an alternative to the century-old streaming of projector light thrown onto
screens; the LED screen is more akin to a giant television screen, and its use renders the projection booth unnecessary. These emissive
displays can deliver dramatically improved contrast for a dynamic image range substantially in excess of projection capabilities. A typical
cinema projector tends to lose color quality when its brightness is increased and/or when it ages, but a direct-view LED screen maintains
perfect color accuracy, at peak or half brightness. With conventional projector systems, picture quality can vary from screen to screen
and venue to venue, whereas a direct-view LED screen provides consistent picture quality across all venues. Also, the LED is ideal for
displaying High Dynamic Range (HDR) which we believe at present is the main video aesthetic enhancement being used to boost audience experience
in theaters.
This system results in a true boothless theater
design, offering up front construction savings. Direct view eliminates the projector booth and projection screen, immediately freeing
space in cinemas for more seats and potentially reducing build costs.
Since the LED consumes no power when they are switched
off to ‘illuminate’ black, this saves on electricity versus the always-on energy of laser projection or xenon lamps. LED panels
will last up to 100,000 hours or 15 years, whereas projectors have a lifespan of barely half that.
LED screens can be so bright without losing picture
quality that they do not require perfectly pitch-black rooms, which could open new doors when it comes to event cinema, gaming or dine-in
theaters, further diversifying the cinema-going experience. The technology also changes the operating proposition for cinema chains who
want to optimize the day-to-day usage of their real estate, renting out the screening rooms during the time periods when no movies are
scheduled.
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Strategic acquisitions of complementary products
and technologies.
Our first acquisition was the acquisition of Caddy
Products LLC (“Caddy”) which closed effective January 1, 2019. Caddy products are utilized in over 270,000 facilities
throughout more than 91 countries worldwide. Their markets include cinema, sports, grocery, performing arts, worship and retail industries.
Products include patented cup holders and trays built into luxury cinema seats, cinema step and aisle lighting, and cups, trays, and advertising
displays used in large sports arenas. Caddy products are protected by 21 active and 6 pending patents.
We will continue to evaluate our targeted acquisition
strategy based on several factors, including profitability, enhancement of the overall customer experience, pricing models, throughput,
types of content featured and differences in geographic areas.
Sales and Marketing
We market and sell directly to theater exhibitors,
as well as through certain domestic and international value added resellers. We have developed ongoing customer relationships with a
large portion of the theater owners in the United States and a number of the major theater owners internationally. Our sales and marketing
staff principally develop business by maintaining regular personal contact with our established customer relationships, including conducting
site visits. In our sales and marketing efforts, we emphasize our value proposition of providing the broadest range of products and services
delivered by our experienced technical service teams, which provides a significant resource to our clients in managing the complexities
of digital technology in the cinema exhibition industry. Our sales and marketing professionals have extensive experience with our product
and service offerings and have long-term relationships throughout the industry.
Our top ten customers accounted for approximately
55% and 46% of net revenues for the years ended June 30, 2021 and 2020, respectively. Trade accounts receivable from these customers
represented approximately 18% and 39% of net receivables at June 30, 2021 and 2020, respectively. One customer accounted for approximately
23% of the Company’s sales for the year ended June 30, 2021. At June 30, 2021, there was no amount of outstanding receivables
related to this customer. There were no customers in fiscal 2020 that exceeded 10% of our net revenue from operations. Specifically, as
a result of the effects of the COVID-19 pandemic, a significant number of our customers have temporarily ceased operations and others
have cancelled or pushed back the delivery of pending product orders and/or delayed the start of scheduled theater refurbishing and construction
projects. In addition, we have experienced increased challenges in or cost of acquiring new customers. As a result of the aforementioned
factors, our financial and operating results for the year ended June 30, 2021 and our projected financial and operating results for
each of the first two fiscal quarters of fiscal 2022 will be materially adversely affected. A continued significant decrease or interruption
in business from our significant customers will continue to have a material adverse effect on our business, financial condition and results
of operations.
Manufacturing and Assembly
MiT has 28,000 square feet of office, warehouse
and in-house manufacturing/assembly space in Southern California, which is home to our corporate offices, engineering, distribution, integration
as well as service and support divisions. Our primary location is augmented by a global network of service partners and OEM manufacturers.
We develop, manufacture, design and assemble the
key elements of the theatrical systems we offer. Proprietary components are either manufactured in house or provided under original equipment
manufacturers agreements with outside vendors. These proprietary parts include custom pedestals, enclosures, racks and specialized lighting
and control equipment. Fabrication of a majority of other parts and sub-assemblies is subcontracted to a group of third-party suppliers.
We believe our significant suppliers will continue to supply quality products in quantities sufficient to satisfy our needs. We inspect
all parts and sub-assemblies, complete the final assembly and then subject the system to comprehensive testing individually prior to shipment.
We believe that our quality control procedures
and the quality standards for the products that we distribute or service have contributed significantly to our reputation for high performance
and reliability. The inspection of incoming materials and components as well as the testing of all of our products during various stages
of the sales and service cycle are key elements of this program.
Trademarks
We own or otherwise have rights to various trademarks
and trade names used in conjunction with the sale of our products. We believe our success will not be dependent upon trademark protection,
but rather upon our engineering capabilities and research and production techniques.
Backlog
Our sales backlog at June 30, 2021 was approximately
$9.44 million, which represented orders currently planned to be shipped substantially in the next six months. Backlog at June 30,
2020 was $10.9 million.
Sales backlog typically represents the fixed contracted
revenue under signed theater system installation or upgrade agreements that we believe will be recognized as revenue upon installation/upgrade
and acceptance of the associated theater. The dollar value fluctuates depending on the number of new and upgraded theater system arrangements
signed from year to year, which adds to backlog and the installation and acceptance of theater systems and the settlement of contracts,
both of which reduce backlog. Sales backlog includes initial fees along with the estimated value of contractual ongoing fees due over
the term; however, it excludes amounts allocated to maintenance and extended warranty revenues as well as fees (contingent fees) in excess
of contractual ongoing fees that may be received in the future. We believe that the contractual obligations for theater system installations
that are listed in sales backlog are valid and binding commitments.
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From time to time, in the normal course of its
business, we will have customers who are unable to proceed with a theater system installation or upgrade for a variety of reasons, including
the inability to obtain certain consents, approvals or financing. Once the determination is made that the customer will not proceed with
installation or upgrade, the agreement with the customer is terminated or amended. If the agreement is terminated, once MiT and the customer
are released from all their future obligations under the agreement, all or a portion of the initial fees that the customer previously
made to us are recognized as revenue. Specifically, as a result of the effects of the COVID-19 pandemic, a significant number of our
customers have temporarily ceased operations and others have cancelled or pushed back the delivery of pending product orders and/or delayed
the start of scheduled theater refurbishing and construction projects.
Competition
The markets for our products are highly competitive.
The primary competitive factors are price, product quality, features and customer support. We compete with a few large, and many small,
cinema equipment dealers.
Regulation
We are subject to complex laws, rules and
regulations affecting our domestic and international operations relating to, for example, environmental, safety and health requirements;
exports and imports; bribery and corruption; tax; data privacy; labor and employment; competition; and intellectual property ownership
and infringement. Compliance with these laws, rules and regulations may be onerous and expensive, and if we fail to comply or if
we become subject to enforcement activity, our ability to manufacture our products and operate our business could be restricted and we
could be subject to fines, penalties or other legal liability. Furthermore, should these laws, rules and regulations be amended or
expanded, or new ones enacted, we could incur materially greater compliance costs or restrictions on our ability to manufacture our products
and operate our business.
Some of these complex laws, rules and regulations — for
example, those related to environmental, safety and health requirements — may particularly affect us in the jurisdictions
in which we manufacture products, especially if such laws and regulations require the use of abatement equipment beyond what we currently
employ, require the addition or elimination of a material or process to or from our current manufacturing processes, or impose costs,
fees or reporting requirements on the direct or indirect use of energy, or of materials or gases used or emitted into the environment,
in connection with the manufacture of our products. There can be no assurance that in all instances a substitute for a prohibited raw
material or process would be available, or be available at reasonable cost.
Employees
We employed 18 full-time personnel of June 30,
2021. We are not a party to any collective bargaining agreement.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.