Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
The following discussion and
analysis of our financial condition and results of operations should be read in conjunction with the unaudited condensed consolidated
financial statements and related notes of Greenlane Holdings, Inc. and its consolidated subsidiaries (“Greenlane” and, collectively
with the Operating Company and its consolidated subsidiaries, the “Company”, “we”, “us” and “our”)
for the quarterly period ended March 31, 2025 included in Part I, Item 1 of this Quarterly Report on Form 10-Q, and the audited consolidated
financial statements and related notes of Greenlane Holdings, Inc. for the year ended December 31, 2024, which are included in our Annual
Report on Form 10-K.
Note Regarding Forward-Looking Statements
This Quarterly Report on Form
10-Q (“Form 10-Q”) contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act
of 1995, that involve risks and uncertainties. Many of the forward-looking statements are located in Part I, Item 2 of this Form 10-Q
under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Forward-looking
statements provide current expectations of future events based on certain assumptions and include any statement that does not directly
relate to any historical or current fact. In some cases, you can identify forward-looking statements by terminology such as “anticipate,”
“estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,”
“believe,” “intend,” “may,” “will,” “should,” “could” and similar
expressions. Examples of forward-looking statements include, without limitation:
●
statements regarding our growth and other strategies, results of operations or liquidity;
●
statements concerning projections, predictions, expectations, estimates or forecasts as to our business, financial and operational results and future economic performance;
●
statements regarding our industry;
●
statements of management’s goals and objectives;
●
statements regarding laws, regulations, and policies relevant to our business;
●
projections of revenue, earnings, capital structure and other financial items;
●
assumptions underlying statements regarding us or our business; and
●
other similar expressions concerning matters that are not historical facts.
Forward-looking statements should
not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which
such performance or results will be achieved. Forward-looking statements are based on information available at the time those statements
are made or management’s good faith belief as of that time with respect to future events and are subject to risks and uncertainties
that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements.
Factors that might cause such a difference include those discussed in our filings with the SEC, under the heading “Risk Factors”
in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024 (the “2024 Annual Report”) and in other documents
that we file from time to time with the Securities and Exchange Commission (the “SEC”).
Forward-looking statements involve
estimates, assumptions, known and unknown risks, uncertainties and other factors that could cause actual results to differ materially
from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks include, but
are not limited to, those listed below and those discussed in greater detail in Part I, Item 1A of the 2024 Annual Report under the heading
“Risk Factors.”
●
our strategy, outlook, and growth prospects;
●
general economic trends, trends in the industry, and the competitive markets in which we operate;
●
our ability to generate adequate cash from our existing business to support our growth;
●
our ability to raise capital on favorable terms, or at all, to support the continued growth of the business, including high inflation and increasing interest rates;
●
our dependence on, and our ability to establish and maintain business relationships with third-party suppliers and service suppliers, including vulnerability to third-party transportation risks;
●
our ability to accurately estimate demand for our products and maintain appropriate levels of inventory;
●
our ability to maintain or improve our operating margins and meet sales expectations;
●
our ability to adapt to changes in consumer spending and general economic conditions;
●
our ability to maintain consumer brand recognition and loyalty of our products;
●
our ability to protect our intellectual property rights and use or license certain trademarks;
●
our ability to successfully identify and complete strategic acquisitions and/or dispositions;
●
our ability to address product defects and contamination of, or damage to, our products;
●
our exposure to potential various claims, lawsuits, and administrative proceedings;
●
our and our customers’ ability to establish or maintain banking relationships;
●
the impact of governmental laws and regulations and the outcomes of regulatory or agency proceedings;
●
fluctuations in U.S. federal, state, local, and foreign tax obligations and changes in tariffs;
●
any unfavorable scientific studies on the long-term health risks of vaporizers, electronic cigarettes, or cannabis and hemp-derived products, including cannabidiol (“CBD”);
●
failure of our information technology systems to support our current and growing business;
●
our ability to prevent and recover from Internet security breaches;
●
our sensitivity to global economic conditions and international trade issues;
●
the onset of an economic recession in the United States or other countries, including the impact of the ongoing wars, and their impact on the economy generally;
●
natural disasters, adverse weather conditions, operating hazards, environmental incidents and labor disputes;
●
public health crises;
●
the potential delisting of our Class A common stock from Nasdaq;
●
increased costs as a result of being a public company; and
●
our failure to maintain adequate internal controls over financial reporting.
27
Additional risks and uncertainties
not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition
or operating results.
The forward-looking statements
speak only as of the date on which they are made, and, except as required by law, we undertake no obligation to update any forward-looking
statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated
events. In addition, we cannot assess the impact of each factor on our business or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in any forward-looking statements. Consequently, you should not place
undue reliance on forward-looking statements.
Overview
Founded in 2005, Greenlane is
a premier global platform for the development and distribution of premium cannabis accessories, vape devices, and lifestyle products.
With three different mergers in 2021, Greenlane was able to strengthen its leading position as a consumer ancillary products house-of-brands
business, significantly expanding its customer network, bringing strategic relationships with leading cannabis multi-state operators (“MSOs”),
cannabis single-state operators (“SSOs”), and Canadian licensed producers (“LPs”). Greenlane provides a wide array
of consumer ancillary products and industrial ancillary products to thousands of cannabis producers, processors, brands, and retailers
(“Cannabis Operators”). In addition, it serves specialty retailers, smoke shops, head shops, convenience stores, and consumers
directly through its own proprietary web stores and large online marketplaces such as Amazon.
We have been developing a world-class
portfolio of both our own proprietary brands (the “Greenlane Brands”) along with close partner brands that we believe will,
over time, deliver higher margins and create long-term value for our customers and shareholders. Our Greenlane Brands include our more
affordable product line – Groove, our premium smoke shop and ancillary product brand – Higher Standards, and our child-resistant
packaging brand - Pollen Gear. In collaboration with our partner brands, including the innovative silicone pipes and accessories line,
Eyce, and the premium vaporizer brand, DaVinci, Greenlane is strategically positioned to serve as a comprehensive one-stop shop for all
buyers. We also have category exclusive licenses for the premium Marley Natural branded products, as well as the Keith Haring branded
products.
The Greenlane Brands, along with
a curated set of third-party products, are offered to customers through our proprietary, owned and operated e-commerce platforms which
include Wholesale.Greenlane.com, Vapor.com, PuffItUp.com, HigherStandards.com, and MarleyNaturalShop.com. Additionally, our presence on
popular e-commerce platforms such as Amazon, Etsy, and eBay enable us to reach customers directly, providing them with valuable resources
and a seamless purchasing experience.
We merchandise vaporizers, packaging,
and other ancillary products in the United States, Canada, Europe, and Latin America. We distribute products to retailers through wholesale
operations and distribute products to consumers through constantly evolving e-commerce activities. We operate our own distribution center
in the United States, while also utilizing third-party logistics (“3PL”) locations in Canada. We made tremendous progress
consolidating and streamlining our warehouse and distribution in 2023 and 2024, including the consolidations of our warehouse in Worcester,
MA and 3PL location in Hebron, KY to our owned facility in Moreno Valley, California in 2023.
Greenlane offers a full spectrum
of products, positioning us to meet all our customers’ growing demands. We focus on serving consumers across wholesale, retail,
and e-commerce operations—offering all of our Greenlane Brands, as well as ancillary products and accessories from select leading
third-party brands such as Storz and Bickel, Grenco Science, PAX, Cookies, and more. Our direct to consumer channels form a central part
of our growth strategy, especially as it relates to scaling our own portfolio of higher-margin proprietary owned brands. In addition we
serve Cannabis Operators by providing ancillary products essential to their daily operations and growth, such as packaging and vaporization
solutions, including our Greenlane Brand Pollen Gear.
We have historically experienced
only moderate seasonality in the direct to consumer side of our business, particularly during the fourth quarter. This coincides with
Cyber Monday (the first Monday after Thanksgiving, when online retailers typically offer holiday discounts), and as our customers build
up their inventories in anticipation of the holiday season. We also have related promotional marketing campaigns during this period.
28
Plan to Accelerate Path to Profitability and Capitalize
the Business
In today’s economic landscape,
particularly within the cannabis industry, achieving profitability and preserving working capital are paramount. At Greenlane, we are
intensely focused on making our business profitable and well-capitalized for long-term sustainability. Our key initiatives include:
1.
Technology Enhancements: We remain fully committed to improving our technology, particularly our B2B and e-commerce platforms, to provide a seamless shopping experience for our wholesale and retail customers.
2.
Facility Footprint Rationalization: In 2023 and 2024, we optimized our facilities footprint by reducing warehouse and office space while increasing operational efficiency and improving fulfillment practices. The full benefit of those efforts are expected to be realized in 2024.
3.
Headcount Reduction: We have significantly reduced our headcount and associated salary expenses, focusing on maintaining a core group of key employees as we collectively right-size the business.
4.
Cost Structure Optimization: We continue to reduce our overall cost structure while improving margins. In April 2023, we formed two strategic partnerships (described below in greater detail) to increase margins and significantly reduce working capital requirements in our Industrial Goods segment. Similarly, our Consumer Goods segment restructured arrangements with several third-party brands in 2022 and 2023 to reduce our working capital needs.
5.
Inventory Management: In 2024, we implemented a new inventory management and lifecycle strategy that is focused on a quarterly turn and a regular review of inventory to avoid future write-offs.
6.
Sales Force Upgrade: We have upgraded and will continue to upgrade our sales force from a solely account management centric team to a skilled and driven sales team to acquire new customers while maintaining excellent service with our existing customers
7.
Product Innovation: We launched Groove, an innovative new product line with a value-based price point and in 2024 we have begun to expand our product offering to further enhance our assortment available to our customers.
8.
Capital Investment: We continue to seek opportunities for securing investment capital to leverage our platform, increase availability and reduce stockouts of our high demand third-party brands, invest in marketing and sales, and improve our product offerings.
Management believes that these
initiatives will significantly reduce costs, help accelerate the Company’s path to profitability, support business growth, and allow
the Company to reinvest capital into its highest demand and highest potential product lines.
During 2024 and 2025, the Company
received capital from various sources permitting it to right-size the business and position the company for growth. Such sources are described
in greater detail in the Liquidity and Capital Resources Section of this report.
During 2024 and 2025, the Company
also entered into certain arrangements to reduce working capital requirements and improve its balance sheet.
In April 2023, we entered into
two strategic partnership. First, we entered into a strategic partnership (the “MJ Packaging Partnership”) with A&A Global
Imports d/b/a MarijuanaPackaging.com (“MJ Pack”), a leading provider of packaging solutions to the cannabis industry. Second,
we entered into a strategic partnership with an affiliate of one of our existing vape suppliers (“Vape Partner”) to service
certain key customers with vaporizer goods and services (the “Vape Partnership”). As part of the Vape Partnership, we will
introduce our Vape Partner to certain key customers, assist with the promotion and the sale of certain vaporizer goods and services, and
help coordinate the logistics, storage and distribution of such vaporizer products. If our Vape Partner and key customer(s) enter into
a direct relationship, the customers would directly purchase vaporizer goods and services, which we currently sell them, directly from
our Vape Partner and we would no longer need to purchase such vape inventory on behalf of such key customer(s). In exchange we would earn
quarterly and annual commission payments from our strategic partners. While the strategic partnerships may result in a decrease in top
line revenue for these packaging and vape products, these partnerships combined with some of our other restructuring initiatives should
allow us to reduce our overall cost-structure and enhance our margins, thereby improving our balance sheet.
29
On May 6, 2024, the Company, Warehouse
Goods and Synergy Imports LLC (“Synergy”) entered into an asset purchase agreement, dated May 1, 2024 (the “Asset Purchase
Agreement”) pursuant to which Synergy purchased all of the intellectual property, a specified amount of inventory, and other assets
related to the Eyce and DaVinci brands. In consideration for the acquisition, all parties entered into a loan modification agreement,
effective May 1, 2024 (the “Loan Modification Agreement”) and an amended and restated secured promissory note, effective May
1, 2024 (the Amended and Restated Secured Promissory Note”), an amendment to the original Eyce and Davinci Asset Purchase Agreements,
a distribution agreement, the termination of a license granted by Eyce, and the termination of certain consulting and employment agreements.
USPS PACT Act Exemption
On January 11, 2022, we announced
via press release that the United States Postal Service (the “USPS”) had approved our application for a business and regulatory
exemption to the PACT Act (with respect to the business and regulatory exemption granted by the USPS, the “PACT Act Exemption”),
allowing us to ship vaporizers and accessories classified as electronic nicotine delivery systems (“ENDS”) products to other
compliant businesses. With this approval, over 97% of our total annual sales became eligible for shipment by freight, USPS and other major
parcel carriers. The PACT Act Exemption also enables us to partner with other businesses that ship ENDS products and had their supply
chains disrupted by PACT Act compliance.
On June 24, 2022, we provided
via press release an update on the progress of the PACT Act Exemption, following our successful implementation of the controls, processes
and systems required by the USPS in connection with the shipment of ENDS products. We expect the ability to fulfill ENDS orders with the
USPS to allow us to reduce shipping costs, decrease fulfillment times and enhance the overall customer experience for approved wholesale
customers.
Critical Accounting Estimates
We prepare our consolidated financial
statements in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The
preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue
and expenses during the reporting period. We evaluate our estimates and assumptions on an ongoing basis. We base our estimates on historical
experience, outside advice from parties believed to be experts in such matters, and on various other assumptions that are believed to
be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and
liabilities that are not readily apparent from other sources. Judgments and uncertainties affecting the application of those policies
may result in materially different amounts being reported under different conditions or using different assumptions. See “Note 2—Summary
of Significant Accounting Policies” of the Notes to Consolidated Financial Statements included in Part II, Item 8 of this Form 10-K
for a description the significant accounting policies and methods used in the preparation of our consolidated financial statements.
Inventories
Inventories, consisting of finished
products, are primarily accounted for using the weighted-average method, and are valued at the lower of cost and net realizable value.
This valuation requires us to make judgments, based on currently available information, about the likely method of disposition, such as
through sales to customers or liquidations. Assumptions about the future disposition of inventory are inherently uncertain and changes
in our estimates and assumptions may cause us to realize material write-downs in the future.
30
Income Taxes and TRA Liability
We are a corporation subject to
income taxes in the United States. Certain subsidiaries of the Operating Company are taxable separately from us. Our proportional share
of the Operating Company’s subsidiaries’ provisions are included in our consolidated financial statements.
As of December 31, 2022, we held
all the outstanding Common Units in the Operating Company and are the sole member. As a result, in 2023, 100% of the Operating Company’s
US and state income and expenses are now included in our US and state tax returns.
Our deferred income tax assets
and liabilities are computed for differences between the tax basis and financial statement amounts that will result in taxable or deductible
amounts in the future. We compute deferred balances based on enacted tax laws and applicable rates for the periods in which the differences
are expected to affect taxable income. A valuation allowance is recognized for deferred tax assets if it is more likely than not that
some portion or all of the net deferred tax assets will not be realized. In making such a determination, we consider all available positive
and negative evidence, including future reversals of existing taxable temporary differences, projected future taxable income, tax-planning
strategies, and results of recent operations. If we determine we would be able to realize our deferred tax assets for which a valuation
allowance had been recorded, then we would adjust the deferred tax asset valuation allowance, which would reduce our provision for income
taxes.
We evaluate the tax positions
taken on income tax returns that remain open and positions expected to be taken on the current year tax returns to identify uncertain
tax positions. Unrecognized tax benefits on uncertain tax positions are recorded on the basis of a two-step process in which (1) we determine
whether it is more likely than not that the tax positions will be sustained on the basis of the technical merits of the position and (2)
for those tax positions that meet the more-likely-than-not recognition threshold, the largest amount of tax benefit that is more than
50 percent likely to be realized is recognized. Interest and penalties related to unrecognized tax benefits are recorded in income tax
benefit. We have no uncertain tax positions that qualify for inclusion in our consolidated financial statements.
In addition to tax expenses, we
may incur expenses related to our operations and may be required to make payments under the Tax Receivable Agreement (the “TRA”),
which could be significant. Pursuant to the Greenlane Operating Agreement, Greenlane Holdings, LLC will generally make pro rata tax distributions
to its members in an amount sufficient to fund all or part of their tax obligations with respect to the taxable income of Greenlane Holdings,
LLC that is allocated to them and possibly in excess of such amount.
Legal Contingencies
In the ordinary course of business,
we are involved in legal proceedings involving a variety of matters. Certain of these matters include speculative claims for substantial
or indeterminate amounts of damages. We evaluate the associated developments on a regular basis and accrue a liability when we believe
that it is both probable that a loss has been incurred and the amount can be reasonably estimated. If we determine there is a reasonable
possibility that we may incur a loss and the loss or range of loss can be estimated, we disclose the possible loss in the accompanying
notes to the consolidated financial statements to the extent material.
We review the developments in
our contingencies that could affect the amount of the provisions that have been previously recorded, and the matters and related reasonably
possible losses disclosed. We make adjustments to our provisions and changes to our disclosures accordingly to reflect the impact of negotiations,
settlements, rulings, advice of legal counsel, and updated information. Significant judgment is required to determine both the probability
of loss and the estimated amount of loss.
The outcome of these matters is
inherently uncertain. Therefore, if one or more legal proceedings were resolved against us for amounts in excess of management’s
expectations, our results of operations and financial condition, including in a particular reporting period in which any such outcome
becomes probable and estimable, could be materially adversely affected. See “Note 7—Commitments and Contingencies” of
the Notes to Consolidated Financial Statements included in Part II, Item 8 of this Form 10-K for additional information regarding these
contingencies.
Recent Accounting Pronouncements
See “Note 2—Summary
of Significant Accounting Policies” of the Notes to Consolidated Financial Statements included in Part II, Item 8 of our Form 10-K
filed on March 21, 2025.
Results of Operations
The following table presents operating results for
the three months ended March 31, 2025 and 2024:
Three Months Ended March 31,
% of Net sales
Change
2025
2024
2025
2024
$
%
Net sales
$ 1,469
4,926
100.0 %
100.0 %
$ (3,457 )
(70.2 )%
Cost of sales
748
3,414
50.9 %
69.3 %
(2,666 )
(78.1 )%
Gross profit
721
1,512
49.1 %
30.7 %
(791 )
(52.3 )%
Operating expenses:
Salaries, benefits and payroll taxes
1,267
2,946
86.3 %
59.8 %
(1,679 )
(57.0 )%
General and administrative
2,823
2,292
192.2 %
46.5 %
528
23.0 %
Depreciation and amortization
106
2,254
7.2 %
5.2 %
(2,148 )
(95.3 )%
Total operating expenses
4,196
5,492
285.7 %
111.5 %
(1,296 )
(23.6 )%
Loss from operations
(3,475 )
(3,980 )
(236.6 )%
(80.8 )%
505
(12.7 )%
Other income (expense), net:
Interest expense
(391 )
(522 )
(26.6 )%
(10.6 )%
131
(25.1 )%
Other income, net
(1 )
11
(0.1 )%
0.2 %
(12 )
(109.9 )%
Total other expense, net
(392 )
(511 )
(26.7 )%
(10.4 )%
119
(23.3 )
Loss before income taxes
(3,867 )
(4,491 )
(263.3 )%
(91.2 )%
624
(13.9 )%
Provision for (benefit from) income taxes
—
—
— %
— %
—
— %
Net loss
(3,867 )
(4,491 )
(179.5 )%
(91.2 )%
624
(13.9 )%
Net loss attributable to non-controlling interest
—
—
— %
— %
—
— %
Net loss attributable to Greenlane Holdings, Inc.
$ (3,867 )
(4,491 )
(179.5 )%
(91.2 )%
$ 624
(13.9 )%
31
Consolidated Results of Operations
Net Sales
For the three months ended March
31, 2025, net sales were approximately $1.5 million, compared to approximately $4.9 million for the same period in 2024, representing
a decrease of $3.5 million, or 70.2%. The year-over-year decrease in net sales was due to a major restructuring of our Industrial Group
in April of 2023, involving our packaging and industrial vaping product lines; transitioning much of this business from a gross sales
to a commission structure to preserve working capital. Revenues decreased in the Consumer Brands Group due, in part, to restructuring
efforts and shift in strategy to focus on in-house brands that carry a higher margin profile while rationalizing third-party brand offerings,
which generated top line revenue with lower margins. The Company is continuing to focus on profitable revenue and as a result top line
revenue has significantly been reduced. Concurrently, the Company has continued its focus on right-sizing the business during the fiscal
year ended December 31, 2024 and through present, in an effort to reduce sales and marketing costs and reduce or eliminate certain administrative
functions.
Cost of Sales and Gross Margin
For the three
months ended March 31, 2025, cost of sales decreased by $2.7 million, or 78.1%, as compared to the same period in 2024. The decrease
was is driven by the 70.2% decrease in revenue in addition to a decrease in damaged and obsolete inventory write-offs.
Gross margins
increased by 18.4% to 49.1% for the three months ended March 31, 2025, compared to 30.7% for the same period in 2024. The increase
in gross margins is in part related to transitioning to a commission revenue model for the majority of the vaporizer sales with 100%
margin versus gross revenue with lower margins.
Salaries, Benefits and Payroll Taxes
Salaries, benefits and payroll
taxes expenses were approximately $1.3 million for the three months ended March 31, 2025, compared to $2.9 million for the same period
in 2024. The decrease is related to the reduction in workforce to right-size the business and focus on profitability.
As we continue to closely monitor
the evolving business landscape, we remain focused on identifying cost-saving opportunities while delivering on our strategy to recruit,
train, promote and retain the most talented and success-driven personnel in the industry.
General and Administrative Expenses
General and administrative expenses
were approximately $2.8 million for the three months ended March 31, 2025, compared to $2.3 million for the same period in 2024. The increase
is related increases in professional and outside services, facility expenses, outbound freight, other general and administrative, marketing,
taxes and licenses, and general insurance.
Depreciation and Amortization Expense
Depreciation and amortization
expense were approximately $0.1 million for the three months ended March 31, 2025, compared to $0.3 million for the same period in 2024.
The decrease is related to a major restructuring effort to reduce cost and right-size the business resulting in the sale and disposal
of assets related to reducing our warehousing and office footprint.
Other Income (Expense), Net
Interest expense
Interest expense decreased approximately
$0.1 million for the three months ended March 31, 2025 compared to the same period in 2024. The decrease is primarily related to reduction
in overall debt as all of the Company’s debt was paid off in February 2025.
Provision for (Benefit from) Income Taxes
For the three months ended March
31, 2025 and 2024, respectively, the effective tax rate differed from the U.S. federal statutory tax rate of 21% primarily due to the
Operating Company’s pass-through structure for U.S. income tax purposes (through December 31, 2022), the relative mix in earnings
and losses in the U.S. versus foreign tax jurisdictions, and the valuation allowance against the deferred tax asset.
32
Liquidity, Capital Resources and Going Concern
Our
primary requirements for liquidity and capital are working capital, debt service related to recent acquisitions and general corporate
needs. Our primary sources of liquidity are our cash on hand and the cash flow that we generate from our operations, as well as proceeds
from equity issuances. As of March 31, 2025, we had approximately $8.5 million of cash, of which none was restricted and $0.1 million
was held in foreign bank accounts, and approximately $1 8.6 million of working capital, which is calculated as total current assets minus
total current liabilities, as compared to approximately $0.9 million of cash, of which none was restricted and $0.1 million was held in
foreign bank accounts, and approximately $1.5 million of working capital as of December 31, 2024. The repatriation of cash balances from
our foreign subsidiaries could have adverse tax impacts or be subject to capital controls; however, these balances are generally available
to fund the ordinary business operations of our foreign subsidiaries without legal or other restrictions.
We
believe that our cash on hand and the cash flow that we generate from our operations and financing activities from recent equity fundraisings
will be sufficient to fund our working capital and capital expenditure requirements, as well as our debt repayments and other liquidity
requirements associated with our existing operations, for the next 12 months. Based on our cash on hand and working capital at March 31,
2025, we expect to have sufficient cash to fund planned operations into the second quarter of 2026. This is largely due to the Company’s
Private Placement that occurred on February 19, 2025.
Our
primary requirements for liquidity and capital are working capital, equity fundraising, debt service related to recent acquisitions and
general corporate needs. Our primary sources of liquidity are our cash on hand and the cash flow that we generate from our equity and
debt transactions, as well as proceeds from equity issuances, such as our July 2023, August 2024, and February 2025 Offerings, each as
described and defined below.
33
ATM Program and Shelf Registration
Statement
We
used a shelf registration statement on Form S-3 (the “Shelf Registration Statement”) to conduct securities offerings. In August
2021, we filed a prospectus supplement and established an “at-the-market” equity offering program (the “ATM Program”)
that provided for the sale of shares of our Class A common stock having an aggregate offering price of up to $50 million, from time to
time.
Since
the launch of the ATM program in August 2021 and through December 31, 2022, we sold shares of our Class A common stock which generated
gross proceeds of approximately $12.7 million and we paid fees to the sales agent of approximately $0.4 million. Due to the untimely filing
of certain of our Quarterly and Annual Reports that was remediated in 2024, we are unable to issue additional shares of Class A common
stock pursuant to the ATM Program or otherwise use the Shelf Registration Statement and once eligible will be required to file a new S-3
for utilization of our Shelf Registration Statement.
Common Stock and Warrant Offerings
On
August 12, 2024, the Company entered into a securities purchase agreement with three different funds of a single institutional investor
for aggregate gross cash proceeds of $6.5 million. In connection with the private placement, the Company will issue an aggregate of 2,363,637
units and pre-funded units. The pre-funded units will be sold at the same purchase price as the units, less the pre-funded warrant exercise
price of $0.001. Each unit and pre-funded unit will consist of one share of common stock (or one pre-funded warrant) and two common warrants,
each exercisable for one share of common stock at an exercise price of $2.50 per share. The common warrant will be exercisable on the
initial exercise date described in the common warrant and will expire 5.0 years from such date.
On
October 29, 2024, the Company entered into an Exchange Agreement with its Senior Subordinated Lender, whereby the Company agreed to exchange
an aggregate of $4,617,307 of debt originally owed to Agile Capital Funding LLC and Cedar Advance LLC in a 3(a)(9) exchange for new Senior
Subordinated Notes in the principal amount of $4,000,000 due one year from issuance (the “Exchange Note”), reducing outstanding
indebtedness by approximately $617,000. The Exchange Note was convertible at the option of the holder at $3.17 per share. In connection
with the Exchange, the Company issued an aggregate of 1,261,830 five year warrants with an exercise price of $3.04 per share (the “Exchange
Warrants”). The Exchange Note was repaid out of the proceeds of the February 2025 Offering.
In
addition, pursuant to the terms of the Exchange Agreement, the Company agreed to issue warrants to the Holders, with an initial exercise
price of $3.04, exercisable 180 days after issuance (the “Exchange Inducement Warrants”). The Exchange Inducement Warrants
were issued to incentivize the holders to exercise some or all of their existing warrants originally issued on August 13, 2024 (the “Existing
Warrants”) for cash, which existing warrants have an exercise price of $2.50 per share. The Exchange Inducement Warrants are initially
exercisable for zero shares, but to the extent that the Holders exercise any of such Existing Warrants during the one-hundred sixty day
inducement period, the Exchange Inducement Warrants will become exercisable on April 30, 2025 for 200% of the number of Existing Warrants
exercised for cash during such inducement period. As part of the February 2025 Offering, the exercise price of these warrants was adjusted
to $1.19 per share.
Also,
pursuant to the Exchange Agreement, the Senior Subordinated Lender agreed that it will exercise its Existing Warrants for cash prior to
exercising any of its outstanding pre-funded warrants, contingent on the market price of the common stock being above $2.50 per share
and certain other conditions. The above agreement will terminate upon the Company receiving certain cash proceeds and prepaying at least
$2,250,000 of Cobra Alternative Capital Strategies LLC (“Cobra”) Notes. The Cobra Note was repaid out of the February 2025
Offering.
On February 18, 2025, the Company
entered into definitive agreements with institutional investors for the purchase and sale of approximately $25.0 million of shares of
the Company’s Class A common stock (“Common Stock” and investor warrants at a price of $1.19 per Common Unit. The entire
transaction was priced at the market under Nasdaq rules.
34
The offering consisted of the
sale of Common Units (or Pre-Funded Units), each consisting of (i) one (1) share of Common Stock or one (1) Pre-Funded Warrant, (ii) one
(1) Series A PIPE Common Warrant to purchase one (1) share of Common Stock per warrant at an exercise price of $1.4875 (“Series
A Warrant”) and (iii) one (1) Series B PIPE Common Warrant to purchase one (1) share of Common Stock per warrant at an exercise
price of $2.975 (“Series B Warrant” and together with the Series A Warrant, the “Warrants”). The initial exercise
price of each Series A Warrant is $1.4875 per share of Common Stock. The Series A Warrants are exercisable following stockholder approval
and expire five (5) years thereafter. The number of securities issuable under the Series A Warrant is subject to adjustment as described
in more detail in the Series A Warrant. The initial exercise price of each Series B Warrant is $2.975 per share of Common Stock or pursuant
to an alternative cashless exercise option. The Series B Warrants are exercisable following stockholder approval and expire two and one-half
(2.5) years thereafter. The number of securities issuable under the Series B Warrant is subject to adjustment as described in the Series
B Warrant.
Also, on February 18, 2025, the
Company entered into an Exchange Agreement with certain holders (the “Holders”) of three tranches of warrants to purchase
Common Stock previously issued by the Company in August 2024 and October 2024. Under such Exchange Agreement, such Holders agreed to exchange
with the Company such existing warrants for approximately 6.1 million new warrants to purchase common stock, substantially in the form
of the Series B Warrants.
Notes Payable
On June 7, 2024, the Company entered
into a subscription agreement with Cobra Alternative Capital Strategies, LLC. As of December 31, 2024, the Company has been loaned $3.1
million with net cash proceeds of $2.6 million.
On October 29, 2024, the Company
entered into the First Amendment to Amended and Restated Secured Promissory Note (the “Note Amendment”) with Cobra Alternative
Capital Strategies LLC (“Cobra”). Pursuant to the Note Amendment, Cobra agreed to extend the Maturity Date of its senior promissory
note dated May 1, 2024, which is currently due. The new Maturity Date will be October 29, 2025. In consideration for the extension, the
Company (i) agreed to make such Notes convertible at the option of Cobra with a conversion price of $3.17 per share, (ii) agreed to prepay
Cobra’s debt with 50% of any money raised by the Company from warrant exercise proceeds and from capital raise transactions, and
(iii) issued Cobra an aggregate of 500,000 five year warrants with an exercise price of $3.04 per share which are identical to the Exchange
Warrants. The Note Amendment was repaid out of the February 2025 Private Placement.
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Management Initiatives
We
have completed several initiatives to optimize our working capital requirements. We launched Groove, a new, innovative Greenlane Brands
product line, and we also rationalized our third-party brands product offering, which enables us to reduce inventory carrying costs and
working capital requirements.
In
April 2023, we entered into two strategic. First, we entered into a strategic partnership (the “MJ Packaging Partnership”)
with A&A Global Imports d/b/a MarijuanaPackaging.com (“MJ Pack”), a provider of packaging solutions to the cannabis industry.
Second, we entered into a strategic partnership with an affiliate of one of our existing vape suppliers (“Vape Partner”) to
service certain key customers with vaporizer goods and services (the “Vape Partnership”). As part of the Vape Partnership,
we will introduce our Vape Partner to certain key customers, assist with the promotion and the sale of certain vaporizer goods and services,
and help coordinate the logistics, storage and distribution of such vaporizer products. If our Vape Partner and key customer(s) enter
into a direct relationship, the customers would directly purchase vaporizer goods and services, which we currently sell them, directly
from our Vape Partner and we would no longer need to purchase such vape inventory on behalf of such key customer(s). In exchange we would
earn quarterly and annual commission payments from our strategic partners. While the strategic partnerships may result in a decrease in
top line revenue for these packaging and vape products, these partnerships combined with some of our other restructuring initiatives should
allow us to reduce our overall cost-structure and enhance our margins, thereby improving our balance sheet
We
have successfully renegotiated supplier partnership terms and are continuing to improve working capital arrangements with suppliers. We
have made progress consolidating and streamlining our office, warehouse, and distribution operations footprint. We have reduced our workforce
by approximately 43% throughout fiscal year 2024 to reduce costs and align with our revenue projections.
We have incurred net losses of
$2.6 million and $4.5 million for the three months ended March 31, 2025 and 2024, respectively. For the three months ended March 31, 2025,
cash used in operating activities was $3.4 million and cash used in operating activities
for the three months ended March 31, 2024 was $0.1 million. The recent macroeconomic environment has caused weaker demand than contemplated
under our business plan, resulting in a reduction in projected revenue and cash flows for the twelve-month period included in the going
concern evaluation.
We
believe that our cash on hand that includes cash raised in the February 2025 Private Placement and the cash flow that we generate from
our operations will be sufficient to fund our working capital and capital expenditure requirements, as well as our debt repayments and
other liquidity requirements associated with our existing operations, for the next 12 months. The Company’s ability to continue
as a going concern is contingent upon successful execution of management’s intended plan over the next twelve months to improve
the Company’s liquidity and profitability, which includes, without limitation:
■
Further reducing operating costs expense by taking additional restructuring actions to align cost
with revenue to achieve profitability.
■
Increasing revenue by introducing new products and acquiring new customers.
■
Execute on strategic partnerships accretive to margins and operating cash
■
Seeking additional capital through the issuance of debt or equity securities.
Our
opinions concerning liquidity are based on currently available information. To the extent this information proves to be inaccurate, or
if circumstances change, future availability of trade credit or other sources of financing may be reduced and our liquidity could be adversely
affected. Our future capital requirements and the adequacy of available funds will depend on many factors, including those described in
the section titled “Risk Factors” in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024 .
Depending on the severity and direct impact of these factors on us, we may be unable to secure additional financing to meet our operating
requirements on terms favorable to us, or at all.
As
of March 31, 2025 , we did not have any off-balance sheet arrangements that are reasonably
likely to have a material current or future effect on our financial condition, results of operations, liquidity, capital expenditures,
or capital resources.
36
Cash Flows
The following summary of cash
flows for the periods indicated has been derived from our condensed consolidated financial statements included elsewhere in this Quarterly
Report on Form 10-Q:
Three Months Ended March 31,
(in thousands)
2025
2024
Net cash used in operating activities
$ (3,445 )
$ (81 )
Net cash used in investing activities
$ (16 )
$ (135 )
Net cash provided by (used in) financing activities
$ 11,078
$ (92 )
Net Cash (Used in) Provided by Operating Activities
During the three months ended
March 31, 2025, net cash used in operating activities of approximately $3.4 million consisted of (i) net loss of $3.9 million, offset
by non-cash adjustments to net loss of approximately $0.4 million, and (ii) a $0.1 million increase in working capital primarily driven
by increases in accounts receivable, inventory and accrued expenses of approximately $0.2 million and decreases in customer and
vendor deposits of approximately $0.3 million.
During the three months ended
March 31, 2024, net cash used in operating activities of approximately $0.1 million consisted of (i) net loss of $4.5 million, offset
by non-cash adjustments to net loss of approximately $0.3 million, and (ii) a $4.1 million increase in working capital primarily driven
by increases in accounts payable, accrued expenses of approximately $1.7 million and decreases in inventories and other current assets
of approximately $1.6 million.
Net Cash Used in Investing Activities
During the three months ended
March 31, 2025, net cash used in investing activities of approximately $16,000 consisted primarily of capital expenditures.
During the three months ended
March 31, 2024, net cash used in investing activities of approximately $0.2 million consisted primarily of capital expenditures.
Net Cash Used in Financing Activities
During the three
months ended March 31, 2025, net cash provided financing activities of approximately $11.1 million primarily consisted of
approximately $19.0 million in proceeds from our February 2025 private placement offset by $8.0 million in payments on our debt.
37
During the three months ended
March 31, 2024, net cash used in financing activities of approximately $0.1 million primarily consisted of approximately $0.3 million
in payments on loans against future accounts receivable and approximately $0.2 million in proceeds from future receivables financing.
Critical Accounting Policies and Estimates
See Note 2, “Summary of
Significant Accounting Policies” of the Notes to Condensed Consolidated Financial Statements in Part I, Item 1 of this Form 10-Q
and Part II, Item 7, “Critical Accounting Policies and Estimates” in our Annual Report on Form 10-K for the year ended December
31, 2024 for descriptions of the significant accounting policies and methods used in the preparation of our Condensed Consolidated Financial
Statements. There have been no material changes to the Company’s critical accounting estimates since the Form 10-K for the year
ended December 31, 2024.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES
ABOUT MARKET RISK
Not required.
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