Item 1. Business
ITEM
1. BUSINESS
As
used in this Annual Report, the terms “we,” “us,” “our,” and the “Company” refer to Giftify,
Inc., a Delaware corporation, and its consolidated subsidiaries.
Giftify
owns and operates Restaurant.com, a pioneer in the restaurant deal space and the nation’s largest restaurant-focused digital deals
brand. Our profile fundamentally changed with the acquisition of CardCash Exchange, Inc. (“CardCash”) in December 2023. CardCash
buys merchant gift cards from the general public and distributors at a discount and then resells them at a markup. CardCash’s core
service offering includes the buying and selling of gift cards from over 1,100 retailers including Target, Home Depot, Starbucks and
TJ Maxx, among others.
The
acquisition and integration of CardCash has changed our financial position, market profile and brand focus, and has also expanded our
search for additional business opportunities in the short-term, both internal and external.
We
believe the CardCash acquisition added valuable attributes, including (1) CardCash’s brand awareness and acceptance from the consumer;
and (2) experienced management.
●
Brand awareness –
CardCash was initially formed approximately 15 years ago, and we believe this history, along with strong marketing push along multiple
fronts have led to strong consumer awareness and acceptance.
●
Experienced management
– As part of the CardCash acquisition, members of the executive leadership team of CardCash have joined us. Elliot Bohm, President
of CardCash prior to the merger with Giftify, remains as President of CardCash following the closing of the merger and has joined
the Board of Directors of Giftify. Marc Ackerman, Chief Operating Officer of CardCash prior to the merger with Giftify, continues
to serve as Chief Operating Officer of CardCash following the closing of the merger.
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We
are an “emerging growth company” (an “EGC”), as defined in the Jumpstart Our Business Startups Act of 2012.
As an EGC, we are eligible for exemptions from various reporting requirements applicable to other public companies that are not emerging
growth companies, including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404
of the Sarbanes-Oxley Act of 2002 and reduced disclosure obligations regarding executive compensation.
Merger
with CardCash Exchange, Inc.
On
December 29, 2023, Giftify, Inc. completed the acquisition of CardCash Exchange, Inc. (“CardCash”). The acquisition was made
pursuant to a plan of merger agreement dated August 18, 2023, between Giftify, Inc., and Elliott Bohn, in his capacity as stockholder
representative for CardCash’s stockholders. The Company acquired all of the issued and outstanding equity interests of CardCash
from CardCash’s stockholders for $26,682,000, made up of 6,108,007 shares of Giftify’s common stock with a fair value of
$24,432,000 or $4.00 per share, $750,000 in cash (including $250,000 advanced in October 2023), and the issuance of notes payable for
$1,500,000.
Our
Business
We
have two principal divisions, B2C and B2B, for both CardCash and for Restaurant.com.
CardCash
CardCash
operates as a leading gift card exchange platform, facilitating the purchase and sale of unused gift cards at discounted rates for both
consumers and businesses. The Company’s mission is to provide a seamless marketplace for individuals looking to maximize the value
of their gift cards while also offering businesses innovative solutions to leverage this market.
CardCash’s
core service offering includes the buying and selling of gift cards from over 1,100 retailers, such as Target, Home Depot, Starbucks
and TJ Maxx, among others. By connecting buyers and sellers, CardCash enables consumers to unlock value from unused gift cards and save
significant amounts on their purchases.
CardCash
purchases unused gift cards at a value lower than their face worth and subsequently retails them at a discounted rate to discerning shoppers
nationwide. This avenue not only allows individuals to obtain cash for their unneeded gift cards but also enables them to make cost-effective
purchases through discounted gift cards.
With
advanced fraud prevention technology, known as FraudFix, CardCash ensures the security and integrity of all transactions conducted on
its platform. This commitment to trust and reliability has contributed to its success in saving consumers over $100 million since its
inception.
In
addition to its consumer-focused operations, CardCash provides white-label solutions for brands, allowing them to integrate gift card
exchange capabilities into their own platforms. Major retailers like Amazon, Best Buy, CVS and Dell have capitalized on these solutions
to enhance their customer offerings and drive additional revenue streams through gift cards without compromising product value.
By
fostering a mutually beneficial ecosystem, CardCash.com drives a scenario where consumers and businesses effortlessly trade unwanted
gift cards while others access these cards at discounted rates, simultaneously benefiting merchants as unused gift cards are utilized
to convert financial liabilities into revenue.
Furthermore,
CardCash facilitates Business-to-Business (B2B) exchanges, enabling companies to efficiently manage surplus gift card inventory and procure
gift cards in bulk for various business needs. This service not only benefits businesses but also contributes to a thriving gift card
market projected to reach $400 billion by 2026.
Moreover,
CardCash is committed to social responsibility through partnerships with charitable organizations. Initiatives like the collaboration
with Charity On Top for fundraising efforts during natural disasters showcase CardCash’s dedication to giving back to the community.
Partnerships with reputable institutions such as St. Jude’s Research Hospital demonstrate CardCash’s commitment to supporting
critical causes and making a positive impact.
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Among
its offerings, CardCash Incentives provides new gift cards for over 300 brands at discounted rates, catering to businesses seeking employee
engagement and customer loyalty through customized gift card solutions. The recent introduction of the CardCash uChoose platform further
enhances the Company’s portfolio by offering businesses the option to provide gift card choices from a wide selection of brands
to recipients.
Overall,
CardCash’s multifaceted approach to the gift card market, coupled with its focus on innovation and social impact, positions the
Company as a key player in the industry with a strategic vision for continued growth and success.
CardCash
Growth Plans
CardCash
intends to grow its current four business channels, bulk to bulk, bulk to retail, retail to bulk and retail to retail, to take
advantage of the projected expansion by 2026 of the global market for gift cards to $400 billion (see “Business -
Pending Acquisition – CardCash Exchange, Inc.”) as follows:
●
Increase Access to
Strategic Partnerships and Expanded Data . CardCash intends to transition from having its own online platform for both
consumers and repeat high-volume sellers of gift cards to operating exchanges. CardCash currently operates approximately 25 branded
exchanges. CardCash is focusing on three business growth concepts:
Branded
Exchange for Retailer Partnerships
CardCash
intends to increase the number of gift card exchanges on partner websites to send traffic to CardCash.com. CardCash launched its first
branded exchange partnership with CVS Pharmacy in 2012 and experienced an increase in the amount of spending by both new and existing
customers. In 2017, CardCash and Amazon launched a branded exchange which has grown to be CardCash’s most successful partnership
to date. In 2023, Mastercard and Amazon led all CardCash branded exchanges with $1,800,000 and $1,900,000 in revenue, respectively.
CardCash
Checkout
CardCash
is developing the technology to allow retailers to accept any gift card, anywhere, at any time to reduce the combined interchange fee
for businesses, result in new-found money for customers and increase the average amount purchased. CardCash profits by selling the card
on the secondary market, the transaction is sourced from the point of checkout, and by not being on CardCash’s website, represents
a perpetuating network.
CardCash
Giving
The
purpose of this concept is to allow consumers to pay for their retail purchases with gift cards and to have the charity of their choice
receive a donation, thereby increasing the appeal of using CardCash at checkout. CardCash has developed this donation platform to allow
customers to use the power of their shopping to support the charity of their choice. CardCash has an existing partnership with St. Jude
Children’s Research Hospital that allows customers to spend gift cards anywhere they want while donating to cutting-edge medical
research. The giving platform works by (i) CardCash negotiating 5% - 20% discounts on the gift cards, (ii) splitting that discount 70/30
with the charity and (iii) giving the retailer a tax write-off of 70%. Through CardCash’s platform, consumers can, for example,
help families pay down student loan debt and contribute to research and awareness for childhood illnesses, improved heart health, etc.
●
Increase Marketing
Efforts . CardCash intends to increase its marketing to retailers and consumers to accelerate its sales of gift cards.
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●
Increase Profit Margins .
CardCash intends to shift its cost structure to allow it to process scalable volumes of 4-5X its current number of gift cards
with a very slight increase in cost. CardCash believes that a more efficient use of machine learning transaction processing with
richer data from a strategic subset can empower it to scale its model to meet the needs of the gift card market. CardCash is seeking
a strategic investment and collaboration, in addition to what it receives by its merger with Giftify, to bring data synergy and higher
margins from more reliable processing. While the bulk-to-bulk channel is expected to represent the largest contributor of CardCash’s
sales in the years to come, the other three channels are projected to grow at a faster rate and account for an aggregate 50% of sales
over the next two years. CardCash expects to drive top-line growth by adding new branded exchange partnerships that in turn are expected
to generate more users and increase demand for other services. CardCash currently has a 13.0% gross margin for its four revenue streams
combined. CardCash anticipates that its gross margins will increase approximately 8% in the next two years based on retail-sourced
inventory and retail sales. CardCash’s focus is to maximize inventory sourced through checkout and branded exchange initiatives
to drive significant volume on the secondary market and generate higher gross margins.
Restaurant.com
Business to Customer Division
Our
B2C division accounted for approximately 50% of gross revenue in our fiscal year ended December 31, 2024. To our database of 6.2 million customers,
we sell:
●
Discounted certificates for 10,000 restaurants. The certificates range from $5 to $100 and never expire.
●
Discount Dining Passes, which provide discounts at 170,000 restaurants and other retailers. These passes provide multiple uses for six
months.
●
“Specials by Restaurant.com” which bundle Restaurant.com certificates with a variety of other entertainment options, including
theatre, movies, wine and travel. Customers have favored these bundled offering (“Specials”), generating significantly greater
revenue per customer when compared to purchasing our other products. The average order value for these Specials sales is nearly five
times a certificate purchase. Specials generated over 5% of our past year’s B2C revenue from 60% of the B2C orders for the fiscal
year ended December 31, 2023. We believe that our relationships with small businesses presents a significant revenue opportunity through
such cross-promotions.
Restaurant.com
Business to Business Division
Our
B2B division accounted for approximately 50% of our gross revenue in our fiscal year ended December 31, 2024. We sell certificates and Discount Dining
Passes to corporations and marketers, which use them to:
●
generate new customers;
●
increase sales at the point of sale;
●
reward points/customer loyalty;
●
convert to paperless billing and auto-bill payment.
●
motivate specific customer behavior such as free home
repair estimates and test drives for auto dealers;
●
renew subscriptions and memberships; and
●
address customer service issues.
Restaurant.com
Other Business
We
also generate revenue through third-party offers and display ad revenue. This comprises a de minimis portion of our gross revenue.
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Restaurant.com
Attractive Customer Demographics
We
intend to grow and leverage our customer database of 6.2 million which we believe is of value to merchants for a variety of services
and products.
Marketing
We
primarily use marketing to acquire and retain high-quality merchants and customers and promote awareness of our marketplaces.
We
use a variety of marketing channels to make customers aware of the offerings, including search engines, email and affiliate partnerships
and social media.
Search
engines. Customers can access our offerings indirectly through third-party search engines. We use search engine optimization and
search engine marketing to increase the visibility of our offerings in web search results.
Email.
We communicate offerings through email to our customers based on their locations and personal preferences. A customer who interacts
with an email is directed to our website and mobile applications to learn more about the deal and to make a purchase.
Social.
We publish offerings through various social networks and adapt our marketing to the particular format of each of these social networking
platforms. Our website and mobile applications enable consumers to share our offerings with their personal social networks. We also promote
our offerings using display advertising on websites.
Offline.
We use offline marketing such as print to help build awareness of brand.
Distribution
We
distribute our deals directly through several platforms: email, our websites, our mobile applications and social networks. We also utilize
various affiliate partnerships to display and promote our deals on their websites, such as with AMAC, Groupon, MemberHub and others.
We
also use various customer loyalty and reward programs to build brand loyalty, generate traffic to the website and provide business clients
with the opportunity to offer incentives to their customers to receive discounts and Discount Dining Passes. When customers perform qualifying
acts, such as providing a referral to a new subscriber or participating in promotional offers, we grant the customer credits that can
be redeemed for awards such as free or discounted services or goods in the future.
Email.
The emails for discount certificates for restaurants contain one headline deal with a full description of the deal and a sampling of
dining deals which are available within a customer’s market. The emails for Specials by Restaurant.com include featured travel,
entertainment and wine deals in addition to various other product deals.
Websites.
Visitors are prompted to register as a customer when they first purchase on our websites and thereafter use the website as a portal for
discount certificates for restaurants, complementary entertainment and travel offerings and consumer products.
Mobile
Applications. Consumers also access our deals through our mobile applications, which are available at no additional cost on the iPhone
and Android, mobile operating systems. We launched our first mobile application in 2012 and our applications have been downloaded over
6.0 million times since then. These applications enable consumers to browse, purchase, manage and redeem deals on their mobile devices.
Social
Networks. We publish our daily deals through various social networks adapt and our marketing to the particular format of each of these
social networking platforms. Our website and mobile application interfaces enable our consumers to share our offerings to their personal
social networks.
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Operations
Our
business operations are divided into the following core functions to address the needs of our merchants and customers.
Marketing.
Our marketing department is responsible for managing the Restaurant.com brand, the B2C discount certificate and Specials offerings, creating
the promotional calendar, all creative assets used in our marketing channels such as the website, email, and affiliate partnerships, including
imagery and editorial content, negotiation with affiliate and merchant partners, revenue management, company analytics and B2B marketing
and brand assets. We have an agreement with Commission Junction for a monthly payment of $1,500 to $3,500 that generates potential leads
with companies that earn a commission by promoting our discount deals on their websites for which they receive between 3% to 15% of the
revenue we receive from a customer’s purchase of a discount certificate.
Customer
Service Representatives. Our customer service representatives can be reached via email 24 hours a day, seven days a week. The customer
service team also works with our information technology team to improve the customer experience on the website and mobile applications
based on customer feedback.
Technology.
We employ technology to improve the experience we offer to customers and merchants, increase the rate at which our customers purchase
and enhance the efficiency of our business operations. A component of our strategy is to continue developing and refining our technology.
We devote a substantial portion of our resources to developing new technologies and features and improving our core technologies. Our
information technology team is focused on the design and development of new features and products, maintenance of our websites and development
and maintenance of our internal operations systems.
Competition
CardCash
CardCash
faces competition from a number of competitors but believes that it has key attributes that provide it with a competitive advantage in
the market for unused gift cards. The following chart summarizes the principal differences between CardCash and its competitors:
Other
Players
Ability to dictate pricing
Immediate transaction
No-fee transactions
Bulk seller/buyer services
Branded exchange partnerships
Industry Leading Fraud prevention technology
Business model
Principal-based
Marketplace
Various
Although
CardCash believes it compete favorably on the factors described above, it anticipates that larger, more established companies may directly
compete with it on a principal-based model and such a competitor could have greater financial, technical, marketing and other resources
than it does. These competitors may engage in more extensive research and development efforts, undertake more far-reaching marketing
campaigns and adopt more aggressive pricing policies, which may allow them to reduce the number of potential consumers and retailers
that form the basis of CardCash’s revenue base.
Restaurant.com
We
have a substantial number of competing groups buying sites. These competitors offer substantially the same or similar product offerings
as us. Among the companies that focus on the dining and savings category and certain of the subcategories in which we participate are
the following:
●
discount
(e.g., Groupon.com, Entertainment.com);
●
ratings
and reviews communities (Zagat.com, TripAdvisor);
8
●
restaurant listings (Yelp, Zomato and OpenTable);
●
food content (Food Network, Food.com and Epicurious);
●
eCommerce (Groupon, TravelZoo and Woot); and
●
takeout and delivery (DoorDash.com, GrubHub.com UberEats.com
and Delivery.com).
We believe the principal competitive factors in our market include the following:
●
breadth of customer base and number of restaurants
featured;
●
ability to deliver a high volume of relevant deals
to consumers;
●
ability to produce high purchase rates for deals among
customers;
●
ability to generate positive return on investment for
merchants; and
●
strength and recognition of our brand.
We
believe we compete favorably on several of the factors described above and plan to increase our standing in each of these categories.
As of December 31, 2024, our customer base was 5.4 million and during 2024 we featured deals at over 184,000 restaurants and merchants.
Although
we believe we compete favorably on the factors described above, we anticipate that larger, more established companies may directly compete
with us as we continue to demonstrate the viability of a local e-commerce business model. Many of our current and potential competitors
have longer operating histories, significantly greater financial, technical, marketing and other resources and larger customer bases
than we do. These factors may allow our competitors to benefit from their existing customer or subscriber base with lower acquisition
costs or to respond more quickly than we can to new or emerging technologies and changes in customer requirements. These competitors
may engage in more extensive research and development efforts, undertake more far-reaching marketing campaigns and adopt more aggressive
pricing policies, which may allow them to build a larger subscriber base or to monetize that subscriber base more effectively than us.
Our competitors may develop products or services that are similar to our products and services or that achieve greater market acceptance
than our products and services. In addition, although we do not believe that merchant payment terms are a principal competitive factor
in our market, they may become such a factor and we may be unable to compete fairly on such terms.
Regulation
We
are subject to a number of foreign and domestic laws and regulations that affect companies conducting business on the internet, many
of which are still evolving and could be interpreted in ways that could harm our business. In the United States and abroad, laws relating
to the liability of providers of online services for activities of their users and other third parties are currently being tested by
a number of claims. These regulations and laws may involve taxation, tariffs, subscriber privacy, data protection, content, copyrights,
distribution, electronic contracts and other communications, consumer protection, the provision of online payment services and the characteristics
and quality of services. It is not clear how existing laws governing issues such as property ownership, sales and other taxes, libel
and personal privacy apply to the internet as the vast majority of these laws were adopted prior to the advent of the internet and do
not contemplate or address the unique issues raised by the internet or e-commerce. In addition, it is possible that governments of one
or more countries may seek to censor content available on our websites or may even attempt to completely block access to our websites.
Accordingly, adverse legal or regulatory developments could substantially harm our business.
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The
CARD Act, as well as the laws of most states, contain provisions governing product terms and conditions of gift cards, gift certificates,
stored value or pre-paid cards or coupons (“gift cards”), such as provisions prohibiting or limiting the use of expiration
dates on gift cards or the amount of fees charged in connection with gift cards or requiring specific disclosures on or in connection
with gift cards. Discount certificates and Discount Dining Passes generally are included within the definition of “gift cards”
in many of these laws. In addition, certain foreign jurisdictions have laws that govern disclosure and certain product terms and conditions,
including restrictions on expiration dates and fees that may apply to discount certificates and Discount Dining Passes. However, the
CARD Act as well as a number of states and certain foreign jurisdictions also have exemptions from the operation of these provisions
or otherwise modify the application part of a promotion or promotional program. If discount certificates and Discount Dining Passes are
subject to the CARD Act, and are not included in the exemption for promotional programs, it is possible that the purchase value, which
is the amount equal to the price paid for the discount certificates and Discount Dining Passes, or the promotional value, which is the
add-on value of the discount certificate and Discount Pass in excess of the price paid, or both, may not expire before the later of (i)
five years after the date on which the discount certificate or Discount Pass was issued; (ii) their stated expiration date (if any),
unless discount certificates and Discount Dining Passes come within an exemption in the CARD Act for promotional programs; or (iii) a
later date provided by applicable state law. In addition, regardless of whether an exemption for discount certificates and Discount Dining
Passes applies under the CARD Act, in those states that prohibit or otherwise restrict expiration dates on gift cards that are defined
to include discount certificates and Discount Dining Passes and that do not have exemptions that apply to the purchase value or the promotional
value, or both, of discount certificates and Discount Dining Passes, the discount certificates and Discount Dining Passes may be required
to be honored for the full offer value (the total of purchase value and promotional value) until redeemed. Our terms of use and agreements
with our merchants require merchants to continue to honor unredeemed discount certificates and Discount Dining Passes that are past the
stated expiration date of the promotional value of the discount Certificate and Discount Pass to the extent required under the applicable
law. While we are attempting to comply with exemptions for promotional programs available under these laws so that our discount certificates’
and Discount Dining Passes’ promotional value can expire on the date stated on the certificate and Discount Pass, we continue to
require that merchants with whom we partner honor discount certificates and Discount Dining Passes under the provisions of all laws applicable
to discount certificates and Discount Dining Passes, including laws that prohibit expiration.
In
addition, some states also include gift cards under their unclaimed and abandoned property laws which require companies to remit to the
government the value of the unredeemed balance on the gift cards after a specified period of time (generally between one and five years)
and impose certain reporting and recordkeeping obligations. We do not remit any amounts relating to unredeemed discount certificates
and Discount Dining Passes based upon our assessment of applicable laws. The analysis of the potential application of the unclaimed and
abandoned property laws to discount certificates and Discount Dining Passes is complex, involving an analysis of constitutional and statutory
provisions and factual issues, including our relationship with customers and merchants and our role as it relates to the issuance and
delivery of our discount certificates and Discount Pass.
Many
states have passed laws requiring notification to customers when there is a security breach of personal data. There are also a number
of legislative proposals pending before the U.S. Congress, various state legislative bodies and foreign governments concerning data protection.
In addition, data protection laws in Europe and other jurisdictions outside the United States may be more restrictive, and the interpretation
and application of these laws are still uncertain and in flux. It is possible that these laws may be interpreted and applied in a manner
that is inconsistent with our data practices. If so, in addition to the possibility of fines, this could result in an order requiring
that we change our data practices, which could have an adverse effect on our business. Furthermore, the Digital Millennium Copyright
Act has provisions that limit, but do not necessarily eliminate, our liability for linking to third-party websites that include materials
that infringe copyrights or other rights, so long as we comply with the statutory requirements of this act. Complying with these various
laws could cause us to incur substantial costs or require us to change our business practices in a manner adverse to our business.
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Various
federal laws, such as the Bank Secrecy Act and the USA PATRIOT Act, impose certain anti-money laundering requirements on companies that
are financial institutions or that provide financial products and services. For these purposes, financial institutions are broadly defined
to include money services businesses such as money transmitters, check cashers and sellers or issuers of stored value. Examples of anti-money
laundering requirements imposed on financial institutions include customer identification and verification programs, record retention
policies and procedures and transaction reporting. We do not believe that we are a financial institution subject to these laws and regulations
based, in part, on the characteristics of the discount certificates and Discount Dining Passes and our role with respect to the distribution
of the discount certificates and Discount Dining Passes to customers. However, the Financial Crimes Enforcement Network, a division of
the U.S. Treasury Department tasked with implementing the requirements of the Bank Secrecy Act, recently proposed amendments to the scope
and requirements for parties involved in stored value or prepaid access, including a proposed expansion of the definition of financial
institution to include sellers or issuers of prepaid access. In the event that this proposal is adopted as proposed, it is possible that
a discount certificate and Discount Pass could be considered a financial product and that we could be a financial institution. Although
we do not believe we are a financial institution or otherwise subject to these laws and regulations, it is possible that the Company
could be considered a financial institution or provider of financial products.
Intellectual
Property
We
protect our intellectual property rights by relying on federal, state and common law rights, as well as contractual restrictions. We
control access to our proprietary technology by entering into confidentiality and invention assignment agreements with our employees
and contractors, and confidentiality agreements with third parties.
CardCash
purchased a patent (US 8,751,294 B2) from e2interactive relating to the processing of valuable-ascertainable items, such as gift cards,
by retailers. The patent was issued on June 10, 2014, and is expected to expire December 4, 2029.
CardCash
has a registered trademark for “CardCash” that was first issued on June 12, 2012, and is renewable every ten years. CardCash
renewed the trademark in 2022 for an additional ten-year term.
In
addition to these contractual arrangements, we also rely on a combination of trade secrets, copyrights, trademarks, service marks, trade
dress, domain names and patents to protect our intellectual property. We pursue the registration of our copyrights, trademarks, service
marks and domain names in the United States and in certain locations outside the United States. Our registration efforts have focused
on gaining protection of the following trademarks (among others): The Company owns the registered marks “RESTAURANT.COM,”
“DINING DOUGH,” and has submitted applications for several others. These marks are material to our business as they enable
others to easily identify us as the source of the services offered under these marks and are essential to our brand identity.
Circumstances
outside our control could pose a threat to our intellectual property rights. For example, effective intellectual property protection
may not be available in the United States. Also, the efforts we have taken to protect our proprietary rights may not be sufficient or
effective. Any significant impairment of our intellectual property rights could harm our business or our ability to compete. Also, protecting
our intellectual property rights is costly and time-consuming. Any unauthorized disclosure or use of our intellectual property could
make it more expensive to do business and harm our operating results.
Companies
on the internet, social media technology and other industries may own large numbers of patents, copyrights and trademarks and may frequently
request license agreements, threaten litigation or file suit against us based on allegations of infringement or other violations of intellectual
property rights. We are currently subject to, and expect to face in the future, allegations that we have infringed the trademarks, copyrights,
patents and other intellectual property rights of third parties, including our competitors and non-practicing entities. As we face increasing
competition and as our business grows, we will likely face more claims of infringement.
Customer
Service and Support
Our
ability to establish and maintain long term relationships with our customers and encourage repeat visits and purchases is dependent,
in part, on the strength of our customer support and service operations. We have established multiple channels for communicating with
our customers before and after the sale, including phone, e-mail and online support.
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We
currently employ a staff of in-house customer support personnel responsible for handling customer inquiries, tracking shipments, investigating
and resolving problems with merchandise and travel. Customer care representatives are available for support from 8:30 a.m. to 5 p.m.,
Central Time, Monday through Friday. In addition, our customer service representatives are trained to cross-sell complementary and ancillary
products and services.
Employees
As
of December 31, 2024, we had 42 full time employees. None of our employees or personnel is represented by a labor union, and we consider
our employee/personnel relations to be good. Competition for qualified personnel in our industry is intense, particularly for software
development and other technical staff. We believe that our future success will depend in part on our ability to attract, hire and retain
qualified personnel.
Smaller
Reporting Company
We
are currently a “smaller reporting company”, meaning that we are not an investment company, an asset-backed issuer, or a
majority-owned subsidiary of a parent company that is not a smaller reporting company and have a public float of less than $250 million
during the most recently completed fiscal year. As a “smaller reporting company”, we are able to provide simplified executive
compensation disclosures in our SEC filings; are exempt from the provisions of Section 404(b) of the Sarbanes-Oxley Act (“SOX”)
requiring that independent registered public accounting firms provide an attestation report on the effectiveness of internal control
over financial reporting; and have certain other decreased disclosure obligations in their SEC filings, including, among other things,
only being required to provide two years of audited financial statements in annual reports. In addition, as a smaller reporting company
with a public float of less than $75 million we qualify as a non-accelerated filer. A non-accelerated filer is not required to provide
an auditor attestation of management’s assessment of internal control over financial reporting, which is generally required for
SEC reporting companies under Sarbanes-Oxley Act Section 404(b), and, in contrast to other reporting companies, has more time to file
its periodic reports.