Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT’S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Cautionary Statement Regarding Forward-Looking
Statements
This report contains “forward-looking
statements” within the meaning of Section 27A of the Securities Act of 1933 (the “Securities Act”), and Section 21E
of the Securities Exchange Act of 1934 (the “Exchange Act”). Such forward-looking statements include those statements which
express plans, anticipation, intent, contingency, goals, targets or future development and/or otherwise are not statements of historical
fact, including expectations relating to our plans with respect to our legacy businesses and consideration of strategic alternatives and
our ability to raise the necessary working capital, statements concerning our need for and intended efforts to raise capital and the timing
and intended use of proceeds in connection therewith , and the development and commercialization of beverages and other business ventures
and the potential qualities and success of such products and operations. Forward-looking statements can generally be identified by the
use of words such as “anticipate,” “expect,” “plan,” “could,” “may,” “will,”
“should,” “would,” “intend,” “seem,” “potential,” “appear,” “continue,”
“future,” believe,” “estimate,” “forecast,” “project” and other words of similar
meaning, although not all forward-looking statements contain these identifying words. In particular, these forward-looking statements
include, among others, statements about our intended use of proceeds, the development and commercialization of beverages and their potential
qualities and success.
These statements are based on our current expectations
and projections and involve estimates, assumptions, risks and uncertainties that could cause actual results to differ materially from
those expressed in them. Any forward-looking statements are qualified in their entirety by reference to the factors discussed herein and
in the other documents we file with the SEC. Important factors that could cause actual results to differ from those in the forward-looking
statements include the risks and uncertainties arising from our need for additional capital to continue and expand our operations, our
ability to raise the capital needed on favorable terms or at all, our ability to meet regulatory requirements including the rules of the
NYSE American and maintain the listing of our common stock on the NYSE American, our ability to meet our debt obligations and the negative
financial and operational consequences of failing to do so, the impact of the United States and global economies including the weakening
jobs market in the United States, potential inflation, future interest rates, United States tariff policy, our ability to pursue and execute
on our business plan and the risks and challenges we will face in such endeavors, challenges in protecting and maintaining intellectual
property rights including under existing agreements, the intense competition we face in our industry, and if we pursue any strategic alternatives
the many risks we may encounter in evaluating any such alternatives and consummating any transaction. We also refer you to the Risk Factors
referred to under “Item 1A – Risk Factors” herein, and in the other documents we file with the SEC for both an expanded
discussion of the risks and uncertainties described above and additional risks and uncertainties that could cause actual results to differ
materially and adversely from those expressed or implied by forward-looking statements. However, factors or events that could cause our
actual results to differ may emerge from time to time, and it is not possible for us to predict all of them.
Unless the context otherwise
requires, references in this Quarterly Report on Form 10-Q to “we,” “us,” “our,” or the “Company”
refer to Splash Beverage Group, Inc. and its subsidiaries.
The following discussion and analysis should be read
in conjunction with the condensed financial statements (unaudited) and notes to condensed financial statements (unaudited) filed herewith.
Business Overview
Splash Beverage Group, Inc. (the “Company”
or “Splash”) seeks to identify, acquire, and build early stage or under-valued beverage brands that have strong growth potential
within its distribution system. The Company is seeking to manage brands across viable growth segments within the consumer beverage industry.
Splash has built organizational capabilities and an infrastructure enabling it to incubate and/or acquire brands with the intention of
efficiently accelerating them to higher volume and sales revenue.
We have not generated any revenue since March 2025
due to our lack of capital. However, following the private placement offering in September 2025 in which we sold secured promissory notes,
referred to herein as “Notes,” for total gross proceeds of $2,000,000 and entered into an equity line of credit agreement
which subject to certain conditions including registering the shares on a registration statement will allow us to access additional capital,
we plan to access and deploy such capital to re-commence certain of our operations and to establish new operations as described below.
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We believe the distribution landscape in the beverage
industry is changing rapidly as tech-enabled e-commerce business models are thriving. Direct to consumer, office or home solutions are
projected to continue to gain traction in the future. Recognizing this opportunity Splash continues to shape its operating model to be
vertically integrated with our e-commerce platform, Qplash, which business model envisions purchasing local and regional brands for developing
a direct line of sales to boutique retail stores and consumers.
Splash’s alcoholic beverage operations are currently
focused on obtaining inventory for the sale of Chispo tequila in the U.S. and certain international markets, which is subject to the Company
obtaining necessary capital of at least $500,000.
In June 2025 the Company acquired water extraction
rights to an aquifer located in Costa Rica, which we refer to herein as the “Water Assets.” Subject to accessing the necessary
capital and infrastructure, our business plan for the Water Assets envisions the extraction, bottling and sale of high quality drinking
water. As of the date hereof, we have received a purchase order from a customer in the United Arab Emirates. We need to raise approximately
$4,000,000 in order to bottle, package, and ship this order.
Because of our lack of revenue and the amount of capital
we acquire to begin to generate revenue for each of our beverage businesses, we have begun looking at strategic alternatives where we
may make an acquisition of assets or a business that presents value for our stockholders. As of the date of this report, we have not reached
any understandings with respect to any business opportunity, and we may not do so. Any future acquisition of an unrelated business will
likely require us to raise capital to support its operations even if we only issue equity securities to the seller. In addition, we are
engaged in preliminary discussions with respect to acquiring a majority interest in a beverage product.
Recent Developments
In May – October 2025, the Company issued 1,050
shares of Series A-1 Preferred Stock in exchange for approximately $1,050,000. Series A-1 shares are convertible into common stock, subject
to shareholder approval, and further discussed in Note 5. Investors of A-1 Shares also received 262,500 1-year A Warrants exercisable
into common stock at 80% of 5-day VWAP, and 262,500 5-year B Warrants exercisable into common stock at $4.00. The accounting treatment
of this transaction is subject to further review and may be adjusted in the future.
In June 2025, the Company issued 126,710 shares of
Series B Preferred Stock in exchange for approximately $12.7 million in previously outstanding convertible notes. The Series B shares
are convertible into common stock, subject to shareholder approval and further discussed in Note 5. The accounting treatment of this transaction
is subject to further review and may be adjusted in the future.
In June 2025, the Company acquired certain assets,
including all contractual water rights to the aquifer located in Garabito, Puntarenas, Costa Rica. The Company issued 20,000 shares of
Series C Preferred Stock as consideration, at an initial stated value of $1000 per share. Management determined that the transaction is
an asset acquisition under ASC 805, as substantially all of the fair value is concentrated in a single identifiable asset—the water
rights—and no substantive processes were acquired. The fair value of the acquired assets has been preliminarily estimated at $20
million and is subject to further evaluation and assessment. The Series C shares are convertible into common stock, subject to shareholder
approval, and further discussed in Note 5.
In August 2025, the Company issued three notes for
a total of $424,560.
On July 31, 2025 as subsequently modified, the Company’s
Board of Directors granted 750,000 five-year Warrants to each director, exercisable at $0.80 per share. In addition, our President received
a grant of 750,000 Warrants and our Chief Financial Officer received a grant of 1,000,000 Warrants with identical terms. We also granted
certain employees a total of 400,000 Warrants with identical terms other than vesting. Generally, all warrants vested except those granted
to our Chief Executive Officer are fully vested; for the Chief Executive Officer, one-third will only vested upon meeting a performance
target and the other two-thirds vest in 500,000 share increments quarterly over a two-year period. As of the date of this Report, 500,000
warrants are vested.
In September 2025 the Company issued $2.2 million
of convertible notes for gross proceeds of $2 million, and entered into a $35 million Equity Line of Credit agreement.
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On October 31, 2025, the Company’s stockholders
voted to approve the issuance of shares of common stock under outstanding derivative securities and pursuant to the Equity Line of Credit
Agreement in accordance with NYSE American rules. The Company’s stockholders also approved the 2025 Equity Incentive Plan providing
the grant of incentive stock options, non-qualified stock options, restricted stock awards, restricted stock units and stock appreciation
rights to the Company’s employees, directors and independent contractors. The number of shares reserved under such Plan will originally
be 15% of the outstanding shares of common stock outstanding on a fully diluted basis, which reserve will automatically increase on January
1 of each year for a period of seven years beginning on January 1, 2026, and ending on January 1, 2032, in an amount equal to 5% of the
total number of shares of common stock outstanding on December 31 of the preceding calendar year on a fully diluted basis.
Results of Operations
The Three Months and Nine
Months Ended September 30, 2025 compared to Three Months and Nine Months Ended September 30, 2024
Revenue
For the three months ended September 30, 2025, the
Company did not record any sales compared to revenues of approximately $1.0 million for the three months ended September 30, 2024. This
was primarily due to a shortage of operating capital which limited our ability to maintain inventory and fulfil orders. We remain committed
to resolving these constraints and resuming normal business activities in the upcoming quarter.
Revenue for the nine months ended September 30, 2025
was $0.4 million compared to revenues of $3.6 million for the nine months ended September 30, 2024. The $3.2 million decrease in sales
is driven by decreases in both the e-commerce and beverage businesses.
Cost of Goods Sold
Cost of goods sold for the three months ended September
30, 2025 was less than $0.01 million compared to cost of goods sold for the three months ended September 30, 2024 of approximately $0.7
million. The decrease in cost of goods sold for the three-month period ended September 30, 2025 was primarily due to our decreased
sales.
Cost of goods sold for the nine months ended September
30, 2025 was $0.5 million compared to cost of goods sold for the nine months ended September 30, 2024 of $2.9 million. The $1.7 million
decrease in cost of goods sold was driven by decreased sales in both the e-commerce and beverage business.
Operating Expenses
Operating expenses for the three months ended September 30, 2025 were $9.6 million
compared to $3.0 million for the three months ended September 30, 2024, a increase of $6.6 million. The increase in our operating expenses
was primarily due to non-cash expenses.
Operating expenses for the nine months ended September
30, 2025 were $13.2 million compared to $9.6 million for the nine months ended September 30, 2024, a increase of $3.6 million. The increase
in operating expenses was primarily due to non cash expenses.
The net loss for the three months ended September
30, 2025 was $9.9 million as compared to a net loss of approximately $4.7 million for the three months ended September 30, 2024. The net
loss for the nine months ended September 30, 2025 was $22.0 million as compared to a net loss of approximately $14.7 million for the nine
months ended September 30, 2024. The increase in net loss is due to a non-cash loss on extinguishment of debt and non-cash operating expenses
and offset by the non-cash decrease in amortization of debt discount.
The Company did not meet all of its payroll obligations
during the period from February to September 2025. As a result, employees were not paid for services rendered during that period. The
unpaid wages have been fully accrued as liabilities in the accompanying financial statements.
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Net Other Income and Expense
Interest expenses for the three months ended September 30, 2025 were $0.3 million
and $0.8 million for the three months ended September 30, 2024. Interest expenses for the nine months ended September 30, 2025 were $1.6
million and $2.0 million for the nine months ended September 30, 2024.
Other income was $0.01 million for the three months
ended September 30, 2025 and September 30, 2024, respectively.
Amortization of debt discount for the three months ended September 30, 2025 was approximately
$0.03 million compared to $0.8 million for the three months ended September 30, 2024. Amortization of debt discount for the nine months
ended September 30, 2025 was approximately $1.7 million compared to $2.7 million for nine months ended September 30, 2024.
Liquidity and Capital Resources
Liquidity is the ability of a company to generate
funds to support its current and future operations, satisfy its obligations, and otherwise operate on an ongoing basis. Significant factors
in the management of liquidity are funds generated by operations, levels of accounts receivable and accounts payable and capital expenditures.
Due to our lack of capital, we have not generated
any revenue since March 2025. In order to generate revenue, we require at least $2,000,000 of working capital in order to acquire inventory
and re-commence minimal operations. This does not include our plans for our Water Assets or Chispo business plans which will require additional
capital. Our lack of cash resources has prevented us from carrying on our commercialization activities. In addition, our lack of working
capital has prevented us from marketing our products. See also “Item 1A - Risk Factors.”
We have not generated any revenue since March 2025 due to our lack of capital.
In August 2025, the Company issued convertible promissory notes with individuals in the aggregate principal amount of $424,560. These
loans mature in May or June 2026 and have an interest rate of 22% per annum. In September 2025 we sold secured convertible promissory
notes in the principal amount of $2,200,000 for total gross proceeds of $2,000,000, which notes do not bear any interest absent an event
of default, and mature on September 22, 2026. In September 2025 we also entered into an Equity Line of Credit Agreement which subject
to certain conditions including registering the shares on a registration statement will allow us to access additional capital, we plan
to access and deploy such capital to re-commence certain of our operations and to establish new operations as described in this report.
In November 2025, the Company borrowed $500,000 from two accredited investors and issued senior promissory notes with a combined original
principal amount of $588,235.30, reflecting a 15% original issue discount. The notes mature on February 12, 2026, accrue interest at 6%
starting 30 days after issuance, and include customary default provisions. The notes also permit the holders, at their discretion, to
apply outstanding principal, accrued interest, and any Company securities they hold as consideration for participation in future equity,
equity-linked, or debt financings.
We plan to fund our operations through third party
and related party debt/advances, private placement of restricted securities and the issuance of stock in subsequent offerings until such
a time as the business achieves profitability or a business combination may be achieved. However, there can be no assurance that we will
be successful in raising additional capital or that such capital, if available, will be on terms that are favorable to us. Debt financing
and equity financing, if available, may involve agreements that include covenants limiting or restricting our ability to take specific
actions, such as incurring additional debt, making capital expenditures or declaring dividends. If we raise funds through collaborations,
or other similar arrangements with third parties, we may have to relinquish valuable rights to our technologies, future revenue streams,
research programs or product candidates or grant licenses on terms that may not be favorable to us and/or may reduce the value of our
common stock. If we are unable to raise additional funds through equity or debt financings when needed, we may be required to delay, limit,
reduce or terminate our product development or future commercialization efforts or grant rights to develop and market our product candidates
even if we would otherwise prefer to develop and market such product candidates ourselves.
As such, we have concluded that such plans do not
alleviate the substantial doubt about our ability to continue as a going concern for one year from the date the accompanying financial
statements are issued. Historically, we have funded operations primarily through the issuance of equity and debt securities. There is
substantial doubt about our ability to continue as a going concern.
As of September 30, 2025, the Company had total cash and cash equivalents
of $265,667 as compared with $15,346 at December 31, 2024. As of November 19, 2025, we had $227,874 in cash.
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Net cash used for operating activities during the
nine months ended September 30, 2025 was $3.8 million as compared to the net cash used by operating activities for the nine months ended
September 30, 2024 of $6.4 million. The primary reasons for the change in net cash used are decreases in inventory and accrued expenses.
For the period ending September 30, 2025 has no capital
asset transactions and $0.01 million for September 30, 2024.
Net cash provided by financing activities during the
nine months ended September, 2025 was $4.1 million compared to $6.8 million provided from financing activities for the nine months ended
September 30, 2024. During the nine months ended September, 2025, the Company received $3.7 million for convertible note and 0.8 million
for preferred stock, which was offset by repayments to debt holders of $0.4 million and shareholder advance in the amount of $0.2 million
was exchanged to Series A-1 Preferred Stock.
In June 2025, we exchanged approximately $12.67 million
of outstanding promissory notes and accrued interest for 126,710 shares of Series B 12% Convertible Preferred Stock. This transaction
reduced outstanding debt, lowered interest expense, and improved our stockholders’ equity position. The Series B Preferred Stock
accrues a 12% cumulative dividend and is convertible into common stock, subject to shareholder approval and an increase in authorized
shares. This debt-to-equity conversion forms part of our broader plan to strengthen our balance sheet and regain compliance with NYSE
American listing standards.
Based on our current operating plan, existing cash
resources will not be sufficient to fund operations over the next 12 months. Our future capital needs will depend on numerous factors,
including our ability to raise capital, revenue growth, gross margin trends, operating expense levels, working capital requirements, and
the timing and extent of capital expenditures. We are evaluating opportunities to raise additional capital through equity or debt financing
and may seek further debt restructurings to improve liquidity and reduce financing costs.
There can be no assurance that these plans will be
successful. If we are unable to obtain adequate financing or generate positive cash flow from operations, we may need to further reduce
operating expenses, curtail business development activities, sell assets, or pursue other strategic alternatives.
In December 2020, Splash acquired the
key assets, including intellectual property rights (the “IP”), of the Copa DI Vino single-serve wine company, a third party
(“CdV”). On April 4, 2025 the Company entered into an intellectual property license agreement (the “License Agreement”)
granting CdV an exclusive license to use the IP for sales of wine beverages and other products bearing the Copa di Vino brand name in
the U.S.
Under the License Agreement, CdV has the right, but
not the obligation, to purchase the IP at fair market value, determined by an independent third party, during the period beginning January
4, 2026 and ending January 4, 2027. If CdV does not exercise its right to purchase the IP under the License Agreement, the exclusive license
granted to CdV thereunder will continue for the life of the IP, as applicable.
The Company has not marketed or sold the wine or other
CdV products since April 2025.
On April 4, 2025, the
Company entered into a settlement agreement with CdV (the “Settlement Agreement”) under which the parties agreed to the settlement
of two lawsuits brought by CdV against the Company in Oregon and Florida, and the Company agreed to pay CdV a total of $0.7 million with
interest accruing at 12% per annum, with installment payments beginning on November 4, 2025 in monthly payments of $63,000 plus applicable
accrued interest. The Settlement Agreement provides for certain events of default, the occurrence of which, subject to the Company’s
right to cure within 15 days as to a payment default or 30 days with respect to other defaults, would entitle CdV to accelerate payment
of the settlement amount, file suit against the Company and/or exercise its right to setoff against any funds or other property in CdV’s
possession.
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Off-Balance Sheet Arrangements
The Company does not have any off-balance sheet arrangements
(as that term is defined in Item 303 of Regulation S-K) that are reasonably likely to have a current or future material effect on our
financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.
Critical Accounting Estimates
The preparation of our consolidated
financial statements in conformity with accounting principles generally accepted in the United States of America requires management to
make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, and expenses, as well as the disclosure
of contingent assets and liabilities. Management bases its estimates on historical experience and on various other assumptions that are
believed to be reasonable under the circumstances. Actual results could differ from those estimates.
Revenue
The Company
faces significant judgment in revenue recognition due to the complexities of the beverage industry’s competitive landscape and diverse
distribution channels. Determining the timing of revenue recognition involves assessing factors such as control transfer, returns, allowances,
trade promotions, and distributor sell-through data. Historical analysis, market trends assessment, and contractual term evaluations inform
revenue recognition judgments. However, inherent uncertainties persist, underscoring the critical nature of revenue recognition as it
significantly impacts financial statements and performance evaluation.
Allowance for Doubtful Accounts
The allowance for doubtful
accounts is established based on historical experience, current economic conditions, and specific customer collection issues. Management
evaluates the collectability of accounts receivable on an ongoing basis and adjusts the allowance as necessary. Changes in economic conditions
or customer creditworthiness could result in adjustments to the allowance for doubtful accounts, impacting our reported financial results.
Inventory Valuation
We value inventory at the
lower of cost or net realizable value. Estimating the net realizable value of inventory involves significant judgment, particularly when
market conditions change rapidly or when excess or obsolete inventory exists. Management regularly assesses inventory quantities on hand,
future demand forecasts, and market conditions to determine whether write-downs to inventory are necessary.
Fair Value Measurements
We measure certain financial assets and liabilities
at fair value on a recurring basis. Fair value measurements involve significant judgment and estimation, particularly when observable
inputs are limited or not available. Management utilizes valuation techniques such as discounted cash flow models, market comparable,
and third-party appraisals to determine fair values.
ITEM 3. QUANTITATIVE AND
QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not required for Smaller
Reporting Companies.
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