Item 2. Management’s Discussion and Analysis
ITEM 2.
MANAGEMENT’S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Sections
of this Form 10-Q, including the Management’s Discussion and Analysis or Plan of Operation, contain “forward-looking statements”.
These forward-looking statements are subject to risks and uncertainties and other factors that may cause our actual results, performance
or achievements to be materially different from the results, performance or achievements expressed or implied by the forward-looking
statements. You should not unduly rely on these statements. Forward-looking statements involve assumptions and describe our plans, strategies,
and expectations. You can generally identify a forward-looking statement by words such as “may,” “will,” “should,”
“would,” “could,” “plans,” “goal,” “potential,” “expect,” “anticipate,”
“estimate,” “believe,” “intent,” “project,” and similar words and variations thereof.
Pursuant
to Item 305(e) of Regulation S-K (§ 229.305(e)), the Company is not required to provide the information required by this Item as
it is a “smaller reporting company,” as defined by Rule 229.10(f)(1).
CAUTIONARY
NOTE REGARDING FORWARD-LOOKING STATEMENTS
This
quarterly report contains forward-looking statements within the meaning of the federal securities laws. Statements that are not historical
facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements include statements
preceded by, followed by or that include the words “may”, “could”, “would”, “should”,
“believe”, “expect”, “anticipate”, “plan”, “estimate”, “target”,
“project”, “intend”, “foresee” and similar expressions. These statements include, among others, statements
regarding our expected business outlook, anticipated financial and operating results, our business strategy and means to implement the
strategy, our objectives, the amount and timing of capital expenditures, the likelihood of our success in expanding our business, financing
plans, budgets, working capital needs and sources of liquidity. By their nature, forward-looking statements involve risks and uncertainties
because they relate to events and depend on circumstances that may or may not occur in the future.
Forward-looking
statements are only predictions and are not guarantees of performance. These statements are based on our management’s beliefs and
assumptions, which in turn are based on currently available information. Important assumptions relating to the forward-looking statements
include, among others, assumptions regarding demand for our products, the expansion of product offerings geographically or through new
marketing applications, the timing and cost of planned capital expenditures, competitive conditions and general economic conditions.
These assumptions could prove inaccurate. Forward-looking statements also involve known and unknown risks and uncertainties, which could
cause actual results to differ materially from those contained in any forward-looking statement. In addition, even if our actual results
are consistent with the forward-looking statements contained in this quarterly report on , those results may not be indicative of results
or developments in subsequent periods. Many of these factors are beyond our ability to control or predict. Such factors include, but
are not limited to, the following:
·
risks related to the impact
of the COVID-19 global pandemic, such as the scope and duration of the outbreak, government actions and restrictive measures implemented
in response, material delays and cancellations of projects, supply chain disruptions and other impacts to the business;
·
our ability to raise capital
when needed and on acceptable terms and conditions;
·
our ability to manage credit
and debt structures from debt holders;
·
our ability to generate
revenues and manage the growth of our business;
·
competitive pressures;
·
general economic conditions;
·
our ability to attract
and retain management, and to integrate and maintain technical information and management information systems.
·
compliance with laws and
regulations, including those relating to environmental matters, corporate governance matters and tax matters, as well as any future
changes to such laws and regulations.
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Except
as required by applicable law, including the securities laws of the United States and the rules and regulations of the Securities and
Exchange Commission (“SEC”), we are under no obligation to publicly update or revise any forward-looking statements, whether
as a result of any new information, future events or otherwise. Investors, potential investors and other readers are urged to consider
the above-mentioned factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such
forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we
cannot guarantee future results or performance.
INTRODUCTION
Thumzup
Media Corporation (“Thumzup” or “Company”) was incorporated October 27, 2019, under the laws of the State of
Nevada, and its headquarters are located in Carson City, Nevada. The Company is a pre-revenue software company dedicated to building
an influencer community around its mobile app (“App”). Once fully developed, the App will generate scalable word-of-mouth
product posts and recommendations for advertiser on social media and is designed to connect advertisers with individuals who are willing
to promote their products online.
The
Thumzup App will enable users to select a brand they want to post about on social media. Once the Thumzup user selects the brand and
takes a photo (using the App), the App will post the photo and a caption to the user’s social media accounts. For the advertiser,
the Thumzup system enables brands to get real people to promote their products to their friends, rather than displaying banner ads that
people are tuning out.
The
Thumzup App was launched in November 2021 in a limited capacity. To date our clients have paid more than 75 creators between $5.00 and
$10.00 each to post about our initial advertisers. More than 500 posts have been made by our creators.
As
of May 4, 2022, the Company has sufficient funds to operate for six months. The Company anticipates raising additional capital to expand
sales to new advertisers, expand acquiring new creators and to improve and further develop the technology.
The
Company is an “emerging growth company” as that term is used in the Jumpstart our Business Startups Act of 2012, and as such,
have elected to comply with certain reduced public company reporting requirements.
OVERVIEW
We
were formed in October 2020 and have not yet established profitable operations and have generated minimal revenue. For the three months
ended March 31, 2022 and 2021, we incurred $224,372 and $101,248 in net losses due primarily to software research and development expenses
in both periods.
SUBSEQUENT
EVENTS
The
Company has evaluated subsequent events from the balance sheet date through the date which the financial statements were available to
be issued and determined there are no other events to disclose.
GOING
CONCERN
The
accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States
of America, which contemplate continuation of the Company as a going concern. However, the Company was only recently formed, has not
yet established profitable operations and has incurred losses since inception. These factors raise substantial doubt about the ability
of the Company to continue as a going concern. In this regard, management is proposing to raise additional funds not provided by operations
through loans or through sales of its common stock. There is no assurance that the Company will be successful in raising this additional
capital or
in achieving profitable operations. The accompanying financial statements do not include any adjustments that might result from the outcome
of these uncertainties.
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The
Company is a beginning revenue, software and services company that relies on short-term debt and equity funding for its operations. At
March 31, 2022 and December 31, 2021, the Company had a cash balance of $325,276 and $424,445, and the Company used $222,969 to fund
operating activities for the three months ended March 31, 2022. The Company may need to raise additional funding and manage expenses
in order to continue as a going concern. The Company may need to raise additional funding and manage expenses in order to continue as
a going concern.
RESULTS
OF OPERATIONS
THREE
MONTHS ENDED MARCH 31, 2022 AND 2021
The
following table set forth certain selected unaudited statement of operations data for the three months ended March 31, 2022 and 2021.
2022
2021
Operating expenses
$ 223,423
$ 96,948
Loss from operations
(219,929 )
(96,948 )
Net loss from continuing operations
(234,372 )
(101,248 )
Net loss per common share
$ (0.04 )
$ (0.02 )
Operating
expenses
For
the three months ended March 31, 2022, the Company recognized a total of $223,423 in operating expenses. The operating expenses were
comprised of $146,046 in software research and development expenses, $14,861 in marketing expenses, $61,976 in general and administrative
expenses and $540 in depreciation expense.
For
the three months ended March 31, 2021, the Company recognized a total of $96,948 in operating expenses. The operating expenses were comprised
of $89,588 in software research and development expenses, $970 in marketing expenses, $6,274 in general and administrative expenses and
$116 in depreciation expense. The Company was in the beginning of its operations as the inception date was in October 2020.
Other
expenses
For
the three months ended March 31, 2022 the Company had $4,443 in interest expense related to the senior secured convertible promissory
notes. For the same period in 2021 the Company recorded interest expense of $4,300 related to the senior secured convertible promissory
notes.
Net
Loss and net loss from operations
The
Company realized a net loss from operations of $219,929 and $96,948 for the three months ended March 31, 2022 and 2021, respectively.
The net loss for the same periods was $224,372 and $101,248, respectively due to minimal revenues recognized and increased operating
expenses in 2022 compared to startup operating costs in 2021.
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Liquidity
and capital resources
As
of March 31, 2022, the Company had cash in the amount of $325,276 compared to cash of $424,445 as of December 31, 2021.
As
of March 31, 2022 and December 31, 2021, the Company had an accumulated deficit of $1,087,313 and $862,942, respectively.
For
the three months ending March 31, 2022 and 2021, the Company’s operations resulted in net cash used of $222,969 and $112,332, respectively.
Net
cash used in in investing activities for the three months ending March 31, 2022 and 2021 was $0 and $7,947 used to purchase computer
equipment and to acquire intangible assets, Trademark.
Net
cash provided by financing activities was $123,800 and 453,500 for the three months ended March 31, 2022 and 2021, respectively, due
mainly to capital raised from accredited investors for both periods.
Inflation
The
Company’s results of operations have not been affected by inflation and management cannot predict the impact, if any, inflation
might have on its operations in the future.
Item
3. Quantitative and Qualitative Disclosures about Market Risk
Pursuant
to Item 305(e) of Regulation S-K (§ 229.305(e)), the Company is not required to provide the information required by this Item as
it is a “smaller reporting company,” as defined by Rule 229.10(f)(1).
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Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.