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We are one of the largest brands globally in the coconut and other plant waters category, and a large supplier of Private Label coconut water.
−Removed: Our branded portfolio is led by our Vita Coco brand, which is the leader in the coconut water category in the U.S., and also includes coconut oil, juice, and milk offerings.
−Removed: Our other brands include Ever & Ever , a sustainably packaged water, and PWR LIFT , a protein-infused fitness drink.
−Removed: We previously offered Runa , a plant-based energy drink inspired by the guayusa plant native to Ecuador, which we ceased selling in December 2023.
+Added: Our branded portfolio is led by our Vita Coco brand, which is the leader in the coconut water category in the United States, and also includes coconut oil, juice, and milk offerings.
+Added: Our portfolio also includes PWR LIFT , a protein-infused fitness drink.
+Added: We previously offered Runa , a plant-based energy drink inspired by the guayusa plant native to Ecuador, which we ceased selling in December 2023 and impaired all remaining assets in September 2025, and Ever & Ever , a sustainably packaged water, which we ceased producing in 2024.
We supply Private Label products to key retailers in both the coconut water and coconut oil categories.
−Removed: Additionally, we generate revenue from bulk product sales to beverage and food companies.
−Removed: We source our coconut water from a diversified global network of 17 factories across seven countries supported by thousands of coconut farmers.
−Removed: As we do not own any of these factories, our supply chain is a fixed asset-light model designed to better react to changes in the market or consumer preferences.
−Removed: We also work with co-packers across four countries to support local packaging and repacking of our products and to better service our customers’ needs.
+Added: We source our coconut water from a diversified global network of approximately 16 factories across six countries, supported by thousands of coconut farmers.
+Added: As we do not own any of these factories, our supply chain is an asset-light model designed to better react to changes in the market or consumer preferences.
+Added: We also work with co-packers across three countries to support local packaging and repacking of our products and to better service our customers’ needs.
Vita Coco is available in over 35 countries, with our primary markets in North America, the United Kingdom (the "U.K."), and Germany.
Our primary markets for Private Label are North America and Europe.
−Removed: Our products are distributed primarily through club, food, drug, mass, convenience, e-commerce and foodservice channels.
−Removed: Our products are also available in a variety of on-premise locations such as corporate offices, fitness clubs, airports and educational institutions.
+Added: Our products are distributed primarily through club, food, drug, mass, convenience, e-commerce and a variety of on-premise locations such as corporate offices, fitness clubs, airports, and educational institutions.
The Vita Coco Company, Inc., formerly known as All Market Inc., was first incorporated as a Delaware corporation in January 2007 and re-incorporated in Delaware as a public benefit corporation in April 2021.
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Our primary brand, Vita Coco Coconut Water, competes in the global coconut and plant waters category .
−Removed: Our Vita Coco coconut milk product, which includes our recently launched Vita Coco Treats, is a plant-based dairy alternative and our PWR LIFT brand competes in the enhanced isotonic category.
−Removed: We also develop and sell other brands in the beverage category, and occasionally in other categories, as we test our ideas for expanding our product portfolio.
+Added: Our Vita Coco coconut milk product, which includes our Vita Coco Treats, is a plant-based dairy alternative and our PWR LIFT brand competes in the enhanced isotonic category.
+Added: We also may develop and sell other brands in the beverage category, and occasionally in other categories, as we test our ideas for expanding our product portfolio.
The beverage industry, and specifically the functional beverage categories, are significantly larger than the coconut and plant waters category and provide opportunities for potential growth.
−Removed: We believe per capita consumption of natural beverages is growing as a result of increasing consumer interest in plant-based alternatives and preferences for health-conscious products that have fewer added sugars and artificial ingredients, while providing more nutritional benefits.
+Added: We believe per capita consumption of natural beverages is growing as a result of increasing consumer interest in hydration and preferences for health-conscious products that have fewer added sugars and artificial ingredients, while providing more functional benefits.
In addition, we believe that consumer awareness of the negative environmental and social impact of packaged goods has resulted in increased consumer demand for brands that are purpose-driven, take responsibility for their impact on the planet and are focused on sustainable packaging and transparent ethical values.
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Competition is generally based on brand recognition, taste, quality, price, availability, selection and convenience, as well as factors related to corporate responsibility and sustainability.
−Removed: Additionally, we compete within the broad non-alcoholic beverage category, and our flagship brand, Vita Coco , is the market leader in the coconut water category in the U.S.
−Removed: Our competitors in the beverage market include large beverage companies such as The Coca-Cola Company, PepsiCo, Inc.
−Removed: and Nestlé S.A.
+Added: Additionally, we compete within the broad non-alcoholic beverage category with sports drinks, energy drinks, enhanced waters and other functional beverages.
+Added: Our competitors in the beverage market include large beverage companies such as The Coca-Cola Company, PepsiCo, Inc., and Nestlé S.A.
that may have substantially greater financial resources and stronger brand recognition than we have.
−Removed: We also compete with other leading functional beverages including Goya, Harmless Harvest, Foco, BodyArmor, Monster Energy, Red Bull, Bang, Ocean Spray and Bai, as well as a range of
−Removed: emerging brands and retailers’ own private label beverage brands.
−Removed: Our competition and competitors vary by market due to regional brands and taste preferences.
−Removed: We are also a leading supplier of private label coconut water, and we compete with other private label suppliers for that business.
+Added: Our flagship brand, Vita Coco , is the market leader in the coconut water category in the U.S.
+Added: where we compete with other key coconut water brands including Goya, Harmless Harvest,
+Added: Zico, and C20, as well as a range of emerging brands and retailers’ own Private Label beverage brands.
+Added: Our competition and competitors vary by market due to regional brands and taste preferences, as well as how developed the coconut water category is in each market.
+Added: We are also a large supplier of Private Label coconut water, and we compete with other Private Label suppliers for that business.
Business Operations
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Vita Coco is the coconut water category leader with greater than 40% market share in the U.S.
−Removed: according to Circana US for the 52 weeks ended December 29, 2024, which over indexes to younger households and to more multicultural shoppers.
+Added: according to Circana US for the 52 weeks ended December 28, 2025, and over indexes to younger households and to more multicultural shoppers.
We offer Vita Coco coconut water as an alternative to sugar-packed sports drinks and other less healthy alternatives.
−Removed: Vita Coco has evolved from a primarily pure coconut water brand to a full portfolio of coconut-based products.
−Removed: The portfolio now includes multiple offerings in the coconut water category with Vita Coco Pressed, Vita Coco Coconut Juice, and Farmers Organic, with offerings in adjacent plant-based categories such as Vita Coco Coconut MLK, and Vita Coco Treats.
+Added: Vita Coco has evolved from a primarily pure coconut water brand to a full portfolio of coconut-based beverage products.
+Added: The portfolio now includes multiple offerings in the coconut water category with Vita Coco Extra Coconut, Vita Coco Coconut Juice, and Farmers Organic, as well as offerings in adjacent plant-based categories such as Vita Coco Coconut MLK, and Vita Coco Treats.
Our key strategies for growth for Vita Coco coconut water include:
−Removed: 1) expanding the coconut water category through consumer education of the numerous usage occasions for coconut water, 2) increasing distribution of other product offerings such as Farmers Organic, Vita Coco Coconut Juice, and launching new product innovations, such as Vita Coco Treats, 3) expanding the number of households that purchase our products, 4) growing opportunities for new usage generally, and 5) developing and expanding our markets globally.
+Added: 1) expanding the coconut water category through consumer education of the numerous usage occasions for coconut water and communicating the benefits of drinking coconut water, 2) increasing distribution of other product offerings such as Farmers Organic, Vita Coco Coconut Juice, and launching new product innovations, such as Vita Coco Treats, 3) expanding the number of households that purchase our products, 4) growing opportunities for new usage and distribution generally, and 5) developing and expanding our markets globally.
Internationally, our business is anchored by Vita Coco ’s presence in the U.K., where it is the coconut water category leader with 80% market share, according to Circana UK, for the 52 weeks ended December 27, 2025.
−Removed: commercial team and our supply chain based in Asia have allowed us to sell into other European and Asian countries.
−Removed: Vita Coco coconut water has a presence in key markets such as China, France, Germany, the Middle East, the Benelux region, Spain, the Nordic Region and Africa.
+Added: Our international teams in Europe and Asia have enabled us to sell Vita Coco coconut water into other key markets including Europe, the Middle East, and Africa.
Private Label
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PWR LIFT is a protein-infused sports drink with electrolytes, BCAAs, and zero sugar, designed to provide fitness-minded consumers with protein in a hydrating beverage.
−Removed: In 2022 and 2023, we tested PWR LIFT in Arizona and Texas, while also establishing the brand within fast-growing fitness spaces like HYROX and Spartan.
−Removed: In early 2024, PWR LIFT expanded testing to the New York City metro area.
+Added: It is a beverage targeted at post-workout and recovery occasions with added nutritional benefits.
While PWR LIFT has proved to be attractive in online sales channels, we are still forming a successful long-term approach to retail channels.
−Removed: As the protein drink category continues to grow, PWR LIFT will focus growing the consumer base and appeal of the brand through communicating lifestyle occasions and by messaging the broad variety of benefits that protein and hydration have to offer health-seeking consumers.
−Removed: In 2025, we will continue online sales as we redesign PWR LIFT 's approach to succeeding in the protein drink category.
−Removed: Launched in 2019, Ever & Ever is a purified water brand packaged solely in aluminum bottles.
−Removed: Given consumer concerns with the disposal or recyclability of plastic water bottles, we created Ever & Ever to respond to the consumer
−Removed: need for a sustainably packaged water product in aluminum bottles with potential infinite recyclability.
−Removed: Ever & Ever was launched with a focus on the food service and office channels.
−Removed: We paused production of Ever & Ever in 2024 and are evaluating whether to discontinue the product, as it does not meaningfully contribute to our business.
+Added: In 2026, we will continue online sales of PWR LIFT while redesigning our approach to succeeding in the protein drink category.
+Added: Launched in 2019, Ever & Ever was a purified water brand packaged solely in aluminum bottles.
+Added: Given consumer concerns with the disposal or recyclability of plastic water bottles, we created Ever & Ever to respond to the consumer need for a sustainably packaged water product in aluminum bottles with potential infinite recyclability.
+Added: Ever & Ever was
+Added: launched with a focus on the food service and office channels.
+Added: We ceased production of Ever & Ever in 2024 and although we continued to sell inventory in 2025, it did not meaningfully contribute to our business.
Runa was a guayusa plant-based, natural offering for consumers in the energy drink market.
−Removed: As of December 2023, we ceased offering this brand.
+Added: As of December 2023, we ceased offering this brand and impaired all remaining assets in September 2025.
We engage contract manufacturers, co-packers and third-party logistics providers to manufacture and distribute our products.
Our fixed asset-light model enhances production flexibility and capacity, and enables us to focus on our core in-house capabilities which include supplier management, logistics, sales and marketing, brand management and customer service.
−Removed: Our well-diversified global manufacturing network spans across 17 coconut water factories in seven countries that are operated by our manufacturing partners and six co-packing facilities in four countries for products not packaged near source.
+Added: Our well-diversified global manufacturing network spans across 16 coconut water factories in six countries that are operated by our manufacturing partners and six co-packing facilities in three countries for products not packaged near source.
Our network provides us with significant production capacity and capabilities, and an ability to re-allocate coconut water sourcing in the event of supply chain issues, weather, logistics or other macroeconomic impacts.
Coconut water needs to be transferred from the coconut into an aseptic package or converted to concentrate within hours of cutting a coconut from the tree.
−Removed: Our supply chain partners are positioned as close to the coconut growing regions as possible to keep quality at the highest level.
−Removed: Through our access and relationships with coconut processors and manufacturers in many countries, including the Philippines, Indonesia, Malaysia, Thailand, Sri Lanka, Brazil, and Vietnam, we have built a unique body of knowledge and relationships that promote coconut water processing at scale, as well as gained access to farms across diversified geographies.
−Removed: Our co-packing facilities, which primarily use concentrate, are located in Canada, Mexico, the U.S., and the U.K.
+Added: Our supply chain partners are positioned as close to key coconut growing regions as possible to keep quality at the highest level.
+Added: Through our access and relationships with coconut processors and manufacturers in many countries, including the Philippines, Brazil, Thailand, Vietnam, Malaysia, and Sri Lanka, we have built a unique body of knowledge and relationships that promote coconut water processing at scale, as well as gained access to farms across diversified geographies.
+Added: Our co-packing facilities, which primarily use concentrate, are located in Mexico, the U.S., and the U.K.
We also attempt to foster a thriving loyal farming community around our manufacturing partners through our work with charitable organizations to support agricultural education programs and investments in schooling.
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In the Americas, the sales team focuses on three main areas:
−Removed: (i) DSD management, (ii) national account management (including club, mass food and convenience), and (iii) retail execution.
−Removed: Our International sales teams are aligned geographically and by major account or by import partner, and is further supported by small field execution and marketing teams.
+Added: (i) DSD management, (ii) national account management (including club, mass, food, convenience, and food service customers), and (iii) retail execution.
+Added: Our International sales teams are aligned geographically and by major account or by import partner, and are further supported by small field execution and marketing teams depending on the market.
Private Label accounts are handled by each geographic division in close cooperation with supply chain leadership.
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We also employ a brand, marketing, e-commerce and insights team with strong creative, social and digital capabilities with a primary focus on the North American and European markets.
−Removed: Our marketing efforts are centered around educating consumers on the functional benefits of our products while fostering a deep emotional connection with our brands.
−Removed: From the beginning, we have been supported by a diverse group of celebrity and athlete enthusiasts.
−Removed: Today, we continue to collaborate with talent and influencers who we believe share our values and are authentic fans of our brands.
−Removed: We execute across a broad marketing mix to bring our brand to life in creative and engaging ways, ensuring we connect with our audience in genuine and meaningful ways.
+Added: Our marketing strategy is designed to drive long-term brand equity and sustainable growth by educating consumers on the functional benefits of our products while building strong emotional connections with our brands.
+Added: Since inception, we have leveraged support from a diverse group of celebrity and athlete advocates, and we continue to partner with talent and creators who are authentic users and aligned with our values.
+Added: We execute a diversified, data-driven marketing mix to bring our brands to life through compelling, consistent messaging - strengthening relevance, engagement, and loyalty with our target consumers.
As is typical in the beverage industry, sales of our beverages are seasonal, with the highest sales volumes generally occurring in the second and third fiscal quarters during the warmer months of the year in our major markets.
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We believe the protection of our trademarks, designs, copyrights, patents, domain names, trade dress and trade secrets are important to our success.
−Removed: As of December 31, 2024, we had over 20 registered trademarks and over five pending trademark applications in the U.S., as well as over 230 registered trademarks and over 10 pending trademark applications in other countries.
+Added: As of December 31, 2025, we had over 20 registered trademarks and over ten pending trademark applications in the U.S., as well as over 210 registered trademarks and over five pending trademark applications in other countries.
Depending upon the jurisdiction, trademarks are valid as long as they are in use and/or their registrations are properly maintained.
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and tariff regulations, duties, and tax requirements.
−Removed: Products that do not comply with applicable governmental or third-party regulations and standards may be considered adulterated or misbranded and subject, but not limited to, warning or untitled letters, product withdrawals or
−Removed: recalls, product seizures, relabeling or repackaging, total or partial suspensions of manufacturing or distribution, import holds, injunctions, fines, civil penalties or criminal prosecution.
+Added: Products that do not comply with applicable governmental or third-party regulations and standards may be considered adulterated or misbranded and subject, but not limited to, warning or untitled letters, product withdrawals or recalls, product seizures, relabeling or repackaging, total or partial suspensions of manufacturing or distribution, import
+Added: holds, injunctions, fines, civil penalties or criminal prosecution.
In addition, some of our products are produced and marketed under contract as part of special certification programs such as organic, kosher or non-GMO, and must comply with the strict standards of federal, state and third-party certifying organizations.
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company, which had previously achieved Certified B Corporation status.
+Added: In 2025, we recertified our B Corporation status for both entities, improving upon our 2022 certification score.
We believe that we bring our products to market through a responsibly designed supply chain, and provide farmers and manufacturers the partnership, investment and training they need to not only reduce waste and environmental impact, but also bring income and opportunity to their local communities.
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With our impact driven philosophy, we seek to contribute to educational programs and facilities by supporting initiatives to build new classrooms and fund scholarships, with a goal to impact the lives of people in these communities.
−Removed: Additionally, we attempt to partner with other third-party organizations that share and advance our ideals, including fair trade, accessible nutrition and wellness, and environmental responsibility.
+Added: Additionally, we attempt to partner with other third-party organizations that share and advance our ideals, including economic prosperity, accessible nutrition and wellness, and environmental responsibility.
We believe this purpose-driven approach has aided our growth as we believe it is strategically aligned with the beliefs of our global consumer base and has improved our supplier relationships.
To further support our public benefit purpose and impact driven philosophy, we formed the Vita Coco Community Foundation, a standalone, 501(c)(3) nonprofit organization, in December 2023.
−Removed: Annually, we publish an Impact Report describing the environmental and social impacts of our business.
+Added: We annually publish an Impact Report describing the environmental and social impacts of our business.
As a public benefit corporation, we are required by Delaware law to provide a biennial statement on our promotion of the public benefits identified in our certificate of incorporation and of the best interests of those materially affected by the corporation's conduct.
−Removed: We intend to use the Impact Report to be issued later this year as such biennial statement.
+Added: Our biennial public benefit corporation statement was included in our Impact Report issued in early 2025.
Human Capital
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As of December 31, 2025, approximately 51% of our employees in our global workforce identified as female, 48% identified as male, and 1% did not disclose their gender identity.
−Removed: In addition, at the end of 2024, approximately 30% of our employees identified as Black, Indigenous and/or People of Color or two or more races, 40%
−Removed: identified as white, and 30% did not disclose their race.
+Added: In addition, at the end of 2025,
+Added: approximately 30% of our employees identified as Black, Indigenous and/or People of Color or two or more races, 40% identified as white, and 30% did not disclose their race.
We strive to reflect the diverse identities and cultures of our consumers.
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.