Item 1. Business
Item 1. Business.
The Company
The Company was initially incorporated on November 15, 1999, as Menu Sites,
Inc., a Florida corporation. On March 9, 2001, the Company’s name was changed to CNE Communications, Inc. On October 1, 2004, the name
was changed to CNE Industries, Inc. and on March 29, 2005, the name was changed to GlobalTel IP, Inc. On May 9, 2008, the Company’s name
was changed to Cleartronic, Inc.
All current operations are conducted through the Company’s wholly owned
subsidiary, ReadyOp Communications, Inc. (“ReadyOp”), a Florida corporation incorporated on September 15, 2014. ReadyOp facilitates
the marketing and sales of subscriptions to the ReadyOp™ and ReadyMed ™ platform and the AudioMate IP gateways
discussed below.
In March 2018, the Company approved the spin-off VoiceInterop into a separate
company under a Form S-1 registration to be filed with the United States Securities and Exchange Commission. On May 13, 2019, VoiceInterop
filed an S-1 registration with the United States Securities and Exchange Commission. All VoiceInterop transactions have been recorded
as discontinued operations. On February 14, 2020, the distribution of shares was approved by FINRA and VoiceInterop was deconsolidated
from Cleartronic, Inc.
In October 2019, the Company acquired the ReadyMed software platform from
Collabria LLC. ReadyMed is a web-based secure communications platform initially designed for the healthcare industry. This includes hospitals,
clinics, doctor’s offices, health insurance companies, workers compensation insurance companies and many other segments of the healthcare
industry. The Company offers both the ReadyOp and ReadyMed capabilities to clients and usually refers to the platform as ReadyOp to avoid
confusion in the marketplace of two platforms.
On August 1, 2024, the Company acquired a group of similar assets from
Alastar, Inc. (“Alastar”) for $50,000. This asset group consisted of cash, prepaids and other current assets, as well as intellectual
property including trademarks, software platforms, and a client list. The client list was the only asset ascribed value which was deemed
to have continuing value to the Company. The Company has classified this client list as an intangible asset, which will be amortized over
5 years. It is planned that all operations and marketing of the Alastar platform will be conducted in the ReadyOp Communications subsidiary
in conjunction with the current ReadyOp and ReadyMed activities.
ReadyOp™ Software
ReadyOp is a proprietary, innovative web-based planning and communications
platform for efficiently and effectively planning, managing, communicating, and directing operations and emergency response. ReadyOp is
used by local, state and federal government agencies, corporations, school districts, utilities, hospitals and others to manage and report
daily operations as well as the ability to handle incidents and emergency situations. ReadyOp is offered as a software as a service (SAAS)
program on an annual contract basis although an increasing number of clients have requested multi-year agreements.
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ReadyOp requires no new or on-site hardware or programming by clients and
provides multiple options for communications including radio interoperability using the Company’s AudioMate gateways. Plans and operations
can be built and stored securely in ReadyOp on a by-location, region and systemwide basis. Assets can be listed along with their location,
person to contact and other information that may be needed. Diagrams, charts, maps, pictures, report forms and other documentation can
be securely stored yet immediately available securely from any location. ReadyOp also provides efficient planning and response for responding
to disasters and for continuity of operations (COOP) and recovery. ReadyOp is the COOP platform for multiple organizations including many
federal agencies.
ReadyMed™ Software
In October 2019, the Company acquired the ReadyMed software platform from
Collabria LLC. In exchange for this asset, the Company issued 12,000,000 shares of Common stock of the Company. ReadyMed is a web-based
secure communications platform initially designed for the healthcare industry. This includes hospitals, clinics, doctor’s offices, health
insurance companies, workers compensation insurance companies and many other segments of the healthcare industry. The platform provides
caregivers with patient tracking capability and allows physicians and other healthcare entities to track patient progress after medical
treatment and/or release from hospital care. The software also enables monitoring and reporting of patients in medium- and long-term care.
Additionally, the platform provides secure communications capabilities and recordkeeping to track the healing process of patients, record
their recovery and monitor their medications. During the COVID-19 pandemic this software proved beneficial to multiple federal and state
agencies and clients in the healthcare industry. The Company offers both the ReadyOp and ReadyMed capabilities to clients and usually
refers to the platform as ReadyOp to avoid confusion in the marketplace of two products.
AudioMate IP Gateways
The Company offers a proprietary line of Internet Protocol Gateways branded
as AudioMate 360 IP Gateway . The AudioMate 360 IP Gateway was designed to provide an Internet Protocol Gateway to users
of unified group communications. The AudioMate units are currently being sold directly to end-users by the Company’s sales teams and by
Value Added Resellers (“VARs”). More than 1,000 end-users in the United States and 18 foreign countries have purchased the Company’s
AudioMate gateways. Although other devices are available that perform the same or similar functions, we believe that our price for the
AudioMate 360 IP Gateway is competitive with prices other companies are charging for similar devices.
Patents and Intellectual Property
Our business will be dependent in part on our intellectual property. For
projects that are in development, we intend to rely on intellectual property rights afforded by trademark and trade secret laws, as well
as confidentiality procedures, licensing arrangements and potential patent filings. These measures are to establish and protect our rights
to the technology and other intellectual property. We cannot foretell if these procedures and arrangements will be adequate in protecting
our intellectual property.
On March 13, 2012, the United States Patent Office notified the Company
that U.S. Patent Number 8,135,001 B1 had been granted for the 34 claims of our patent application for Multi Ad Hoc Interoperable Communicating
Networks. We may file similar patent applications in additional countries. The claims in the patent application relate to various aspects
of the AudioMate 360 IP Gateway. It may be that one or more of the claims are not meaningful. Furthermore, the validity of issued
patents is frequently challenged by others. One or more patent applications may have been filed by others previous to our filing, which
encompass the same or similar claims. A patent application does not in and of itself grant exclusive rights. A patent application must
be reviewed by the Patent Office of each relevant country prior to issuing as a patent and granting exclusive rights. The laws of many
foreign countries do not protect intellectual property rights to the same extent as do the laws of the United States, if at all.
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Because of limited resources, the Company may be unable to protect a patent,
either owned or licensed, or to challenge others who may infringe upon a patent. Because many holders of patents have substantially greater
resources and patent litigation is very expensive, we may not have the resources necessary to successfully challenge the validity of patents
held by others or withstand claims of infringement or challenges to any patent the Company may possess or obtain. Even if we prevail,
the cost and management distraction of litigation could have a material adverse effect on the Company.
Internet Protocol Gateways and their related manufacturing processes are
covered by a large number of patents and patent applications. Infringement actions may be instituted against the Company if we use or
are suspected of using technology, processes or other subject matter that is claimed under patents of others. An adverse outcome in any
future patent dispute could subject us to significant liabilities to third parties, require disputed rights to be licensed or require
us to cease using the infringed technology.
If trade secrets and other means of protection upon which the Company relies
may not adequately protect us, the Company’s intellectual property could become available to others. Although we may rely on trade
secrets, copyright law, employee and third-party nondisclosure agreements and other protective measures to protect some of our intellectual
property, these measures may not provide meaningful protection to the Company.
Exclusive Licensing Agreement
On May 5, 2017, the Company entered into an Exclusive Licensing Agreement
with Sublicensing Terms (the “Agreement”) with the University of South Florida Research Foundation, Inc. (“USFRF”)
relating to an exclusive license of certain patent rights in connection with one of USFRF’s U.S. Patent Applications. Both parties recognize
that the research and development work provided by the Company was sufficient for USFRF to enter into the Agreement with the Company.
The Agreement is effective April 25, 2017 and continues until the later
of the date that no Licensed Patent remains a pending application or an enforceable patent or the date on which the Licensee’s obligation
to pay royalties expires.
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The Company paid USFRF a License Issue Fee of $8,000 and $6,000 as reimbursement
of expenses associated with the filing of the Licensed Patent for the year ended September 30, 2024 and September 30, 2023, respectively.
The company agreed to pay USFRF a royalty of 3% for sales of all Licensed Products and Licensed Processes and agreed to pay USFRF minimum
royalty payments as follows:
Payment
Year
$1,000
2019
$4,000
2020
$8,000
2021
-and every year thereafter on the same date, for the
life of the agreement.
In the event the Company proposes to sell any Equity Securities, then USFRF
will have the right to purchase 5% of the securities issued in such offering on the same terms and conditions as are offered to other
purchasers in such financing.
Rapid Technological Change Could Render the Company’s Products Obsolete
The Company’s markets are characterized by rapid technological changes,
frequent new product introductions and enhancements, uncertain product life cycles, changes in customer requirements, and evolving industry
standards. The introduction of new products embodying new technologies and the emergence of new industry standards could render our existing
products obsolete. The Company’s future success will depend upon our ability to continue to develop and introduce new products and services
to address the increasingly sophisticated needs of customers. The Company may experience delays in releasing new products, product enhancements
and services in the future which may cause customers and prospective to forego purchase and use of our products and purchase those of
competitors.
Sales to government entities are subject to a number of challenges and
risks.
The ReadyOp platform is a Cloud Service Offering (CSO) that is being used
by several agencies of the federal government. In order to expand the usage by additional federal government agencies the Company is in
the process of obtaining a FedRAMP Authorization. FedRAMP provides a standardized security framework for all cloud products and services
that is recognized by all executive branch federal agencies. As a Cloud Service Provider or CSP the Company only needs to go through the
FedRAMP Authorization process once for each CSO and perform continuous monitoring, with all agencies reviewing the same continuous monitoring
deliverables, creating efficiencies across the government. The Company commenced the FedRamp certification process in 2023 and expects
to have completed the certification by mid 2025.
Seasonality of Our Business
We do not anticipate that our business will be affected by seasonal factors.
Impact of Inflation
We are affected by inflation along with the rest of the economy. Specifically,
our costs to complete our products could rise if specific components needed incur an increase in cost.
Manufacturing and Suppliers
We have outsourced the manufacturing of our AudioMate 360 IP Gateway .
This outsourcing has allowed us to:
● Avoid costly capital expenditures for the establishment of manufacturing operations;
● Focus on the design, development, sales and support of our products and services; and
● Leverage the scale, expertise and purchasing power of specialized contract manufacturers.
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Currently, Company has arrangements for the production of the AudioMate
gateways with two contract manufacturers. The reliance on contract manufacturing involves a number of potential risks, including the absence
of adequate capacity, ownership of certain elements of electronic designs, and reduced control over delivery schedules. The Company’s
contract manufacturers can provide a range of operational and manufacturing services, including component procurement and performing final
testing and assembly of our products. The Company intends to continue use of contract manufacturers to procure components and to maintain
adequate manufacturing capacity.
Competition
We are not aware of any direct competitors for ReadyOp, ReadyMed or the
Alastar platform that offer the same combinations of capabilities and function. However, there are similar programs being marketed that
appear similar and are sometimes confused with ReadyOp such as WebEOC and Everbridge. ReadyOp provides different capabilities and is priced
lower than both of these and in fact, has several clients that use one or even both of these programs in addition to ReadyOp. We may have
increased competition in the future. We continue to develop and enhance the ReadyOp/ReadyMed platforms and to integrate the Alastar platform
capabilities into ReadyOp to improve the value and increase the potential market size and growth of our client clientele.
The unified communications industry where the Company’s gateways are offered
is competitive. The Company will continue to offer the AudioMate gateways, but primarily in conjunction with the ReadyOp platform to provide
radio interoperability. Competition for an integrated radio and operations platform is limited and the Company will continue to market
the ReadyOp platform, both with the gateways and without.
Sales and Marketing
The ReadyOp/ReadyMed platform is currently marketed through a combination
of inside salespersons and outside sales groups. We intend to expand the use of commissioned sales groups and individual sales representatives
to market and sell our programs and gateways. We will also begin to offer the Alastar platform as an operational capability for current
and prospective clients.
Key Personnel of Cleartronic
Our future financial success depends to a large degree upon the personal
efforts of our key personnel, Michael M. Moore, our Chief Executive Officer (CEO) and Director, and Larry M. Reid, our Chief Financial
Officer (CFO), Secretary and Director. They and their designees play the major role in securing persons capable of developing and executing
the Company’s business strategy. While the Company intends to employ additional executive, development and technical personnel in order
to minimize dependency upon any one person, we may not be successful in attracting and retaining the persons needed.
At present, Cleartronic has two executive officers, Michael M. Moore and
Larry M. Reid. A copy of the employment agreement with Mr. Moore has been previously filed on January 13, 2016 as an exhibit to a Form
10-K. Mr. Moore is paid a base salary of $16,667 per month. Effective April 20, 2022, the annual compensation increased to $220,000. See
Item 13. “Certain Relationships and Related Transactions and Director Independence.”
In March 2015, the Company entered into a new employment agreement with
the Company’s CFO, Larry M. Reid (the “Agreement”). Under the Agreement, Mr. Reid agreed to remit 2.0 billion shares of common
stock back to the Company in exchange for 200,000 shares of Series C Convertible Preferred stock with a fair value of $252,000. Mr. Reid
is paid a base salary of $8,000 per month. A copy of the employment agreement with Mr. Reid has been previously filed on March 18, 2015
with the SEC as an exhibit to a Form 8-K. Effective October 1, 2021, the annual compensation increased to $104,000.
Unless the Company shall have given Mr. Moore or Mr. Reid written notice
at least 30 days prior to the Termination Date, the employment agreements automatically renew and continue in effect for additional one-year
periods. The Company has the election at any time after the expiration of the initial term of the Mr. Reid’s Agreement to give Mr. Reid
notice of Termination.
The Financial Results for Cleartronic May Be Affected by Factors Outside
of Our Control
Our future operating results may vary from quarter to quarter due to a
variety of factors, many of which are outside our control. Our anticipated expense levels are based, in part, on our estimates of future
revenues and may vary from projections. We may be unable to adjust spending rapidly enough to compensate for any unexpected revenue shortfall.
Accordingly, any significant shortfall in revenue in relation to our planned expenditures could materially and adversely affect our business,
operating results, and financial condition. Further, we believe that period-to-period comparisons of our operating results are not necessarily
a meaningful indication of future performance.
Transfer Agent
Our transfer agent is ClearTrust, LLC, whose address is 16540 Pointe Village
Drive, Suite 206, Lutz, Florida 33558, and telephone number is (813) 235-4490.
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Company Contact Information
Our principal executive offices are located at 28050 US Highway 19 N.,
Ste 310, Clearwater, FL 33761, telephone (813) 240-0307. Our email address is info@cleartronic.com. The Cleartronic Internet website is
www.cleartronic.com and the ReadyOp website is www.readyop.com . The information contained in our website does not constitute
part of this report.
Item 1A. Risk Factors.
Not applicable.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.