Item 1. Business
Item
1. Business.
The
Company
The
Company was initially incorporated on November 15, 1999, as Menu Sites, Inc., a Florida corporation. On March 9, 2001, the Companys
name was changed to CNE Communications, Inc. On October 1, 2004, the name was changed to CNE Industries, Inc. and on March 29,
2005, the name was changed to GlobalTel IP, Inc. On May 9, 2008, the Companys name was changed to Cleartronic, Inc.
All
current operations are conducted through the Companys wholly owned subsidiary, ReadyOp Communications, Inc. (ReadyOp), a
Florida corporation incorporated on September 15, 2014. ReadyOp facilitates the marketing and sales of subscriptions to the ReadyOp™
and ReadyMed ™ platform and the AudioMate IP gateways discussed below.
In
March 2018, the Company approved the spin-off VoiceInterop into a separate company under a Form S-1 registration to be filed with the
United States Securities and Exchange Commission. On May 13, 2019, VoiceInterop filed an S-1 registration with the United States Securities
and Exchange Commission. All VoiceInterop transactions have been recorded as discontinued operations. On February 14, 2020, the distribution
of shares was approved by FINRA and VoiceInterop was deconsolidated from Cleartronic, Inc. (See Note 6).
In
October 2019, the Company acquired the ReadyMed software platform from Collabria LLC. ReadyMed is a web-based secure communications platform
initially designed for the healthcare industry. This includes hospitals, clinics, doctors offices, health insurance companies, workers
compensation insurance companies and many other segments of the healthcare industry. The Company offers both the ReadyOp and ReadyMed
capabilities to clients and usually refers to the platform as ReadyOp to avoid confusion in the marketplace of two platforms.
ReadyOp™
Software
ReadyOp
is a proprietary, innovative web-based planning and communications platform for efficiently and effectively planning, managing, communicating,
and directing operations and emergency response. ReadyOp is used by local, state and federal government agencies, corporations,
school districts, utilities, hospitals and others to manage and report daily operations as well as the ability to handle incidents and
emergency situations. ReadyOp is offered as a software as a service (SAAS) program on an annual contract basis although an increasing
number of clients have requested multi-year agreements.
ReadyOp
requires no new or on-site hardware or programming by clients and provides multiple options for communications including radio interoperability
using the Companys AudioMate gateways. Plans and operations can be built and stored securely in ReadyOp on a by-location, region
and systemwide basis. Assets can be listed along with their location, person to contact and other information that may be needed.
Diagrams, charts, maps, pictures, report forms and other documentation can be securely stored yet immediately available securely
from any location. ReadyOp also provides efficient planning and response for responding to disasters and for continuity of operations
(COOP) and recovery. ReadyOp is the COOP platform for multiple organizations including many federal agencies.
ReadyMed™
Software
In
October 2019, the Company acquired the ReadyMed software platform from Collabria LLC. In exchange for this asset, the Company issued
12,000,000 shares of Common stock of the Company. ReadyMed is a web-based secure communications platform initially designed for the healthcare
industry. This includes hospitals, clinics, doctors offices, health insurance companies, workers compensation insurance companies and
many other segments of the healthcare industry. The platform provides caregivers with patient tracking capability and allows physicians
and other healthcare entities to track patient progress after medical treatment and/or release from hospital care. The software also
enables monitoring and reporting of patients in medium- and long-term care. Additionally, the platform provides secure communications
capabilities and recordkeeping to track the healing process of patients, record their recovery and monitor their medications. During
the COVID-19 pandemic this software proved beneficial to multiple federal and state agencies and clients in the healthcare industry.
The Company offers both the ReadyOp and ReadyMed capabilities to clients and usually refers to the platform as ReadyOp to avoid confusion
in the marketplace of two products.
AudioMate
IP Gateways
The
Company offers a proprietary line of Internet Protocol Gateways branded as AudioMate 360 IP Gateway . The AudioMate 360 IP Gateway
was designed to provide an Internet Protocol Gateway to users of unified group communications. The AudioMate units are currently
being sold directly to end-users by the Companys sales teams and by Value Added Resellers (VARs). More than 1,000 end-users
in the United States and 18 foreign countries have purchased the Companys AudioMate gateways. Although other devices are available that
perform the same or similar functions, we believe that our price for the AudioMate 360 IP Gateway is competitive with prices other
companies are charging for similar devices.
Patents
and Intellectual Property
Our
business will be dependent in part on our intellectual property. For projects that are in development, we intend to rely on intellectual
property rights afforded by trademark and trade secret laws, as well as confidentiality procedures, licensing arrangements and potential
patent filings. These measures are to establish and protect our rights to the technology and other intellectual property. We cannot foretell
if these procedures and arrangements will be adequate in protecting our intellectual property.
On
March 13, 2012, the United States Patent Office notified the Company that U.S. Patent Number 8,135,001 B1 had been granted for the 34
claims of our patent application for Multi Ad Hoc Interoperable Communicating Networks. We may file similar patent applications in additional
countries. The claims in the patent application relate to various aspects of the AudioMate 360 IP Gateway. It may be that one
or more of the claims are not meaningful. Furthermore, the validity of issued patents is frequently challenged by others. One or
more patent applications may have been filed by others previous to our filing, which encompass the same or similar claims. A patent application
does not in and of itself grant exclusive rights. A patent application must be reviewed by the Patent Office of each relevant country
prior to issuing as a patent and granting exclusive rights. The laws of many foreign countries do not protect intellectual property rights
to the same extent as do the laws of the United States, if at all.
Because
of limited resources, the Company may be unable to protect a patent, either owned or licensed, or to challenge others who may infringe
upon a patent. Because many holders of patents have substantially greater resources and patent litigation is very expensive, we may not
have the resources necessary to successfully challenge the validity of patents held by others or withstand claims of infringement or
challenges to any patent the Company may possess or obtain. Even if we prevail, the cost and management distraction of litigation could
have a material adverse effect on the Company.
Internet
Protocol Gateways and their related manufacturing processes are covered by a large number of patents and patent applications. Infringement
actions may be instituted against the Company if we use or are suspected of using technology, processes or other subject matter that
is claimed under patents of others. An adverse outcome in any future patent dispute could subject us to significant liabilities to third
parties, require disputed rights to be licensed or require us to cease using the infringed technology.
If
trade secrets and other means of protection upon which the Company relies may not adequately protect us, the Companys intellectual
property could become available to others. Although we may rely on trade secrets, copyright law, employee and third-party nondisclosure
agreements and other protective measures to protect some of our intellectual property, these measures may not provide meaningful protection
to the Company.
- 2 -
Exclusive
Licensing Agreement
On
May 5, 2017, the Company entered into an Exclusive Licensing Agreement with Sublicensing Terms (the Agreement) with the University
of South Florida Research Foundation, Inc. (USFRF) relating to an exclusive license of certain patent rights in connection
with one of USFRFs U.S. Patent Applications. Both parties recognize that the research and development work provided by the Company was
sufficient for USFRF to enter into the Agreement with the Company.
The
Agreement is effective April 25, 2017 and continues until the later of the date that no Licensed Patent remains a pending application
or an enforceable patent or the date on which the Licensees obligation to pay royalties expires.
The
Company paid USFRF a License Issue Fee of $6,000 and $2,373 as reimbursement of expenses associated with the filing of the Licensed Patent
for the year ended September 30, 2023. The company agreed to pay USFRF a royalty of 3% for sales of all Licensed Products and Licensed
Processes and agreed to pay USFRF minimum royalty payments as follows:
Payment
Year
$1,000
2019
$4,000
2020
$8,000
2021
-and
every year thereafter on the same date, for the life of the agreement.
In
the event the Company proposes to sell any Equity Securities, then USFRF will have the right to purchase 5% of the securities issued
in such offering on the same terms and conditions as are offered to other purchasers in such financing.
Rapid
Technological Change Could Render the Companys Products Obsolete
The
Companys markets are characterized by rapid technological changes, frequent new product introductions and enhancements, uncertain product
life cycles, changes in customer requirements, and evolving industry standards. The introduction of new products embodying new technologies
and the emergence of new industry standards could render our existing products obsolete. The Companys future success will depend upon
our ability to continue to develop and introduce new products and services to address the increasingly sophisticated needs of customers.
The Company may experience delays in releasing new products, product enhancements and services in the future which may cause customers
and prospective to forego purchase and use of our products and purchase those of competitors.
Sales
to government entities are subject to a number of challenges and risks.
The
ReadyOp platform is a Cloud Service Offering (CSO) that is being used by several agencies of the federal government. In order to expand
the usage by additional federal government agencies the Company is in the process of obtaining a FedRAMP Authorization. FedRAMP provides
a standardized security framework for all cloud products and services that is recognized by all executive branch federal agencies. As
a Cloud Service Provider or CSP the Company only needs to go through the FedRAMP Authorization process once for each CSO and perform
continuous monitoring, with all agencies reviewing the same continuous monitoring deliverables, creating efficiencies across the government.
The Company commenced the FedRamp certification process in 2023 and expects to have completed the certification by mid 2024.
Seasonality
of Our Business
We
do not anticipate that our business will be affected by seasonal factors.
Impact
of Inflation
We
are affected by inflation along with the rest of the economy. Specifically, our costs to complete our products could rise if specific
components needed incur an increase in cost.
Manufacturing
and Suppliers
We
have outsourced the manufacturing of our AudioMate 360 IP Gateway . This outsourcing has allowed us to:
●
Avoid
costly capital expenditures for the establishment of manufacturing operations;
●
Focus
on the design, development, sales and support of our products and services; and
●
Leverage
the scale, expertise and purchasing power of specialized contract manufacturers.
Currently,
Company has arrangements for the production of the AudioMate gateways with two contract manufacturers. The reliance on contract manufacturing
involves a number of potential risks, including the absence of adequate capacity, ownership of certain elements of electronic designs,
and reduced control over delivery schedules. The Companys contract manufacturers can provide a range of operational and manufacturing
services, including component procurement and performing final testing and assembly of our products. The Company intends to continue
use of contract manufacturers to procure components and to maintain adequate manufacturing capacity.
Competition
We
are not aware of any direct competitors for ReadyOp and ReadyMed that offer the same combinations of capabilities and function. However,
there are similar programs being marketed that appear similar and are sometimes confused with ReadyOp such as WebEOC and Everbridge.
ReadyOp provides different capabilities and is priced lower than both of these and in fact, has several clients that use one or even
both of these programs in addition to ReadyOp. We may have increased competition in the future. We continue to develop and enhance the
ReadyOp/ReadyMed platform to improve the value and increase the potential market size and growth of our client clientele.
The
unified communications industry where the Companys gateways are offered is competitive. The Company will continue to offer the AudioMate
gateways, but primarily in conjunction with the ReadyOp platform to provide radio interoperability. Competition for an integrated radio
and operations platform is limited and the Company will continue to market the ReadyOp platform, both with the gateways and without.
- 3 -
Sales
and Marketing
The
ReadyOp/ReadyMed platform is currently marketed through a combination of inside salespersons and outside sales groups. We intend to expand
the use of commissioned sales groups and individual sales representatives to market and sell our programs and gateways.
Key
Personnel of Cleartronic
Our
future financial success depends to a large degree upon the personal efforts of our key personnel, Michael M. Moore, our Chief Executive
Officer (CEO) and Director, and Larry M. Reid, our Chief Financial Officer (CFO), Secretary and Director. They and their designees play
the major role in securing persons capable of developing and executing the Companys business strategy. While the Company intends to
employ additional executive, development and technical personnel in order to minimize dependency upon any one person, we may not be successful
in attracting and retaining the persons needed.
At
present, Cleartronic has two executive officers, Michael M. Moore and Larry M. Reid. A copy of the employment agreement with Mr. Moore
has been previously filed on January 13, 2016 as an exhibit to a Form 10-K. Mr. Moore is paid a base salary of $16,667 per month. Effective
April 20, 2022, the annual compensation increased to $220,000. See Item 13. Certain Relationships and Related Transactions and
Director Independence.
In
March 2015, the Company entered into a new employment agreement with the Companys CFO, Larry M. Reid (the Agreement). Under
the Agreement, Mr. Reid agreed to remit 2.0 billion shares of common stock back to the Company in exchange for 200,000 shares of Series
C Convertible Preferred stock with a fair value of $252,000. Mr. Reid is paid a base salary of $8,000 per month. A copy of the employment
agreement with Mr. Reid has been previously filed on March 18, 2015 with the SEC as an exhibit to a Form 8-K. Effective October 1, 2021,
the annual compensation increased to $104,000.
Unless
the Company shall have given Mr. Moore or Mr. Reid written notice at least 30 days prior to the Termination Date, the employment agreements
automatically renew and continue in effect for additional one-year periods. The Company has the election at any time after the expiration
of the initial term of the Mr. Reids Agreement to give Mr. Reid notice of Termination.
The
Financial Results for Cleartronic May Be Affected by Factors Outside of Our Control
Our
future operating results may vary from quarter to quarter due to a variety of factors, many of which are outside our control. Our anticipated
expense levels are based, in part, on our estimates of future revenues and may vary from projections. We may be unable to adjust spending
rapidly enough to compensate for any unexpected revenue shortfall. Accordingly, any significant shortfall in revenue in relation to our
planned expenditures could materially and adversely affect our business, operating results, and financial condition. Further, we believe
that period-to-period comparisons of our operating results are not necessarily a meaningful indication of future performance.
Transfer
Agent
Our
transfer agent is ClearTrust, LLC, whose address is 16540 Pointe Village Drive, Suite 206, Lutz, Florida 33558, and telephone number
is (813) 235-4490.
Company
Contact Information
Our
principal executive offices are located at 28050 US Highway 19 N., Ste 310, Clearwater, FL 33761, telephone (813) 240-0307. Our
email address is info@cleartronic.com. The Cleartronic Internet website is www.cleartronic.com and the ReadyOp website is www.readyop.com .
The information contained in our website does not constitute part of this report.
Item
1A. Risk Factors.
Not
applicable.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.