Item 1. Business
Item 1. Business.
The Company
The Company was initially incorporated
on November 15, 1999, as Menu Sites, Inc., a Florida corporation. On March 9, 2001, the Company's name was changed to CNE Communications,
Inc. On October 1, 2004, the name was changed to CNE Industries, Inc. and on March 29, 2005, the name was changed to GlobalTel IP,
Inc. On May 9, 2008, the Company's name was changed to Cleartronic, Inc.
All current operations are conducted
through the Company's wholly owned subsidiary, ReadyOp Communications, Inc. ("ReadyOp"), a Florida corporation incorporated on September
15, 2014. ReadyOp facilitates the marketing and sales of subscriptions to the ReadyOp and ReadyMed platform
and the AudioMate IP gateways discussed below.
In March 2018, the Company approved
the spin-off VoiceInterop into a separate company under a Form S-1 registration to be filed with the United States Securities and Exchange
Commission. On May 13, 2019, VoiceInterop filed an S-1 registration with the United States Securities and Exchange Commission. All VoiceInterop
transactions have been recorded as discontinued operations. On February 14, 2020, the distribution of shares was approved by FINRA and
VoiceInterop was deconsolidated from Cleartronic, Inc. (See Note 10).
In October 2019, the Company acquired
the ReadyMed software platform from Collabria LLC. ReadyMed is a web-based secure communications platform initially designed for the healthcare
industry. This includes hospitals, clinics, doctor's offices, health insurance companies, workers compensation insurance companies and
many other segments of the healthcare industry. The Company offers both the ReadyOp and ReadyMed capabilities to clients and usually refers
to the platform as ReadyOp to avoid confusion in the marketplace of two platforms.
ReadyOp Software
ReadyOp is a proprietary, innovative
web-based planning and communications platform for efficiently and effectively planning, managing, communicating, and directing operations
and emergency response. ReadyOp is used by local, state and federal government agencies, corporations, school districts, utilities,
hospitals and others to manage and report daily operations as well as the ability to handle incidents and emergency situations. ReadyOp
is offered as a software as a service (SAAS) program on an annual contract basis although an increasing number of clients have requested
multi-year agreements.
ReadyOp requires no new or on-site
hardware or programming by clients and provides multiple options for communications including radio interoperability using the Company's
AudioMate gateways. Plans and operations can be built and stored securely in ReadyOp on a by-location, region and systemwide basis.
Assets can be listed along with their location, person to contact and other information that may be needed. Diagrams, charts,
maps, pictures, report forms and other documentation can be securely stored yet immediately available securely from any location. ReadyOp
also provides efficient planning and response for responding to disasters and for continuity of operations (COOP) and recovery. ReadyOp
is the COOP platform for multiple organizations including many federal agencies.
ReadyMed Software
In October 2019, the Company acquired
the ReadyMed software platform from Collabria LLC. In exchange for this asset, the Company issued 12,000,000 shares of Common stock
of the Company. ReadyMed is a web-based secure communications platform initially designed for the healthcare industry. This includes hospitals,
clinics, doctor's offices, health insurance companies, workers compensation insurance companies and many other segments of the healthcare
industry. The platform provides caregivers with patient tracking capability and allows physicians and other healthcare entities to track
patient progress after medical treatment and/or release from hospital care. The software also enables monitoring and reporting of
patients in medium- and long-term care. Additionally, the platform provides secure communications capabilities and recordkeeping
to track the healing process of patients, record their recovery and monitor their medications. During the year 2020 this software has
proved beneficial for multiple clients in the healthcare industry due to the impact of the COVID-19 pandemic. The Company offers
both the ReadyOp and ReadyMed capabilities to clients and usually refers to the platform as ReadyOp to avoid confusion in the marketplace
of two products.
AudioMate IP Gateways
The Company offers a proprietary line
of Internet Protocol Gateways branded as AudioMate 360 IP Gateway . The AudioMate 360 IP Gateway was designed to provide
an Internet Protocol Gateway to users of unified group communications. The AudioMate 360 IP Gateway is available in different configurations
to be used with various types of communications equipment. The AudioMate units are currently being sold directly to end-users by the Company's
sales teams and by Value Added Resellers ("VARs"). More than 1,000 end-users in the United States and 18 foreign countries have purchased
the Company's AudioMate gateways. Although other devices are available that perform the same or similar functions, we believe that our
price for the AudioMate 360 IP Gateway is competitive with prices other companies are charging for similar devices.
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Patents and Intellectual Property
Our business will be dependent in part
on our intellectual property. For projects that are in development, we intend to rely on intellectual property rights afforded by trademark
and trade secret laws, as well as confidentiality procedures, licensing arrangements and potential patent filings. These measures are
to establish and protect our rights to the technology and other intellectual property. We cannot foretell if these procedures and arrangements
will be adequate in protecting our intellectual property.
On March 13, 2012, the United States
Patent Office notified the Company that U.S. Patent Number 8,135,001 B1 had been granted for the 34 claims of our patent application for
Multi Ad Hoc Interoperable Communicating Networks. We may file similar patent applications in additional countries. The claims in the
patent application relate to various aspects of the AudioMate 360 IP Gateway. It may be that one or more of the claims are not
meaningful. Furthermore, the validity of issued patents is frequently challenged by others. One or more patent applications may
have been filed by others previous to our filing, which encompass the same or similar claims. A patent application does not in and of
itself grant exclusive rights. A patent application must be reviewed by the Patent Office of each relevant country prior to issuing as
a patent and granting exclusive rights.
Because of limited resources, the Company
may be unable to protect a patent, either owned or licensed, or to challenge others who may infringe upon a patent. Because many
holders of patents have substantially greater resources and patent litigation is very expensive, we may not have the resources necessary
to successfully challenge the validity of patents held by others or withstand claims of infringement or challenges to any patent the Company
may possess or obtain. Even if we prevail, the cost and management distraction of litigation could have a material adverse effect on the
Company.
Internet Protocol Gateways and their
related manufacturing processes are covered by a large number of patents and patent applications. Infringement actions may be instituted
against the Company if we use or are suspected of using technology, processes or other subject matter that is claimed under patents of
others. An adverse outcome in any future patent dispute could subject us to significant liabilities to third parties, require disputed
rights to be licensed or require us to cease using the infringed technology.
If trade secrets and other means of
protection upon which the Company relies may not adequately protect us, the Companys intellectual property could become available to others.
Although we may rely on trade secrets, copyright law, employee and third-party nondisclosure agreements and other protective measures
to protect some of our intellectual property, these measures may not provide meaningful protection to the Company.
The laws of many foreign countries
do not protect intellectual property rights to the same extent as do the laws of the United States, if at all.
Exclusive Licensing Agreement
On May 5, 2017, the Company entered
into an Exclusive Licensing Agreement with Sublicensing Terms (the "Agreement") with the University of South Florida Research Foundation,
Inc. ("USFRF") relating to an exclusive license of certain patent rights in connection with one of USFRF's U.S. Patent Applications. Both
parties recognize that the research and development work provided by the Company was sufficient for USFRF to enter into the Agreement
with the Company.
The Agreement is effective April 25,
2017 and continues until the later of the date that no Licensed Patent remains a pending application or an enforceable patent or the date
on which the Licensee's obligation to pay royalties expires.
The Company paid USFRF a License Issue
Fee of $6,000 and $953 as reimbursement of expenses associated with the filing of the Licensed Patent for the year ended September 30,
2021. The company agreed to pay USFRF a royalty of 3% for sales of all Licensed Products and Licensed Processes and agreed to pay USFRF
minimum royalty payments as follows:
Payment
Year
$1,000
2019
$4,000
2020
$8,000
2021
-and
every year thereafter on the same date, for the life of the agreement.
In the event the Company proposes to
sell any Equity Securities, then USFRF will have the right to purchase 5% of the securities issued in such offering on the same terms
and conditions as are offered to other purchasers in such financing.
Rapid Technological Change Could
Render the Company's Products Obsolete
The Company's markets are characterized
by rapid technological changes, frequent new product introductions and enhancements, uncertain product life cycles, changes in customer
requirements, and evolving industry standards. The introduction of new products embodying new technologies and the emergence of
new industry standards could render our existing products obsolete. The Company's future success will depend upon our ability to
continue to develop and introduce new products and services to address the increasingly sophisticated needs of customers. The Company
may experience delays in releasing new products, product enhancements and services in the future which may cause customers and prospective
to forego purchase and use of our products and purchase those of competitors.
Seasonality of Our Business
We do not anticipate that our business
will be affected by seasonal factors.
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Impact of Inflation
We are affected by inflation along
with the rest of the economy. Specifically, our costs to complete our products could rise if specific components needed incur an
increase in cost.
Manufacturing and Suppliers
We have outsourced the manufacturing
of our AudioMate 360 IP Gateway . This outsourcing has allowed us to:
●
Avoid costly capital expenditures for the establishment of manufacturing operations;
●
Focus on the design, development, sales and support of our products and services; and
●
Leverage the scale, expertise and purchasing power of specialized contract manufacturers.
Currently, Company has arrangements
for the production of the AudioMate gateways with a contract manufacturer. The reliance on contract manufacturing involves a number of
potential risks, including the absence of adequate capacity, ownership of certain elements of electronic designs, and reduced control
over delivery schedules. The Company's contract manufacturer can provide a range of operational and manufacturing services, including
component procurement and performing final testing and assembly of our products. The Company intends to continue use of contract
manufacturers to procure components and to maintain adequate manufacturing capacity.
Competition
The unified group communications industry
where the Company's gateways are offered is extremely competitive. The number of companies entering the industry has increased and competitive
pricing pressures can negatively impact profit margins. The Company will continue to offer the AudioMate gateways, but primarily in conjunction
with the ReadyOp platform in order to provide radio interoperability. Competition for an integrated radio and operations platform is limited
and the Company will continue to market the ReadyOp/ReadyMed platform, both with the gateways and without.
We are not aware of any direct competitors
for ReadyOp and ReadyMed that offer the same combinations of capabilities and function. However, there are similar programs being marketed
that appear similar and are sometimes confused with ReadyOp such as WebEOC and Everbridge. ReadyOp provides different capabilities and
is priced lower than both of these and in fact, has several clients that use one or even both of these programs in addition to ReadyOp.
We may have increased competition in the future. We continue to develop and enhance the ReadyOp/ReadyMed platform to improve the value
and increase the potential market size and growth of our client clientele.
Sales and Marketing
The ReadyOp/ReadyMed platform is currently
marketed through a combination of inside salespersons and outside sales groups. We intend to expand the use of commissioned inside and
outside salespersons and outside groups when travel and other COVID-related restrictions are eased.
The Company markets the unified group
communication solutions and AudioMate 360 IP Gateways through VARs and commissioned salespersons. We intend to expand the use of
commissioned sales groups and individual sales representatives to market and sell our programs and gateways.
Key Personnel of Cleartronic
Our future financial success depends
to a large degree upon the personal efforts of our key personnel, Michael M. Moore, our Chief Executive Officer (CEO) and Director, and
Larry M. Reid, our Chief Financial Officer (CFO), Secretary and Director. They and their designees play the major role in securing persons
capable of developing and executing the Company's business strategy. While the Company intends to employ additional executive, development
and technical personnel in order to minimize dependency upon any one person, we may not be successful in attracting and retaining the
persons needed.
At present, Cleartronic has two executive
officers, Michael M. Moore and Larry M. Reid. A copy of the employment agreement with Mr. Moore has been previously filed on January 13,
2016 as an exhibit to a Form 10-K. Mr. Moore is paid a base salary of $16,667 per month. See Item 13. "Certain Relationships and Related
Transactions and Director Independence."
In March 2015, the Company entered
into a new employment agreement with the Company's CFO, Larry M. Reid (the "Agreement"). Under the Agreement, Mr. Reid agreed to remit
2.0 billion shares of common stock back to the Company in exchange for 200,000 shares of Series C Convertible Preferred stock with a fair
value of $252,000. Mr. Reid is paid a base salary of $8,000 per month. A copy of the employment agreement with Mr. Reid has been previously
filed on March 18, 2015 with the SEC as an exhibit to a Form 8-K.
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Unless the Company shall have given
Mr. Moore or Mr. Reid written notice at least 30 days prior to the Termination Date, the employment agreements automatically renew and
continue in effect for additional one-year periods. The Company has the election at any time after the expiration of the initial
term of the Mr. Reid's Agreement to give Mr. Reid notice of Termination.
The Financial Results for Cleartronic
May Be Affected by Factors Outside of Our Control
Our future operating results may vary
significantly from quarter to quarter due to a variety of factors, many of which are outside our control. Our anticipated expense levels
are based, in part, on our estimates of future revenues and may vary from projections. We may be unable to adjust spending rapidly enough
to compensate for any unexpected revenues shortfall. Accordingly, any significant shortfall in revenue in relation to our planned expenditures
could materially and adversely affect our business, operating results, and financial condition. Further, we believe that period-to-period
comparisons of our operating results are not necessarily a meaningful indication of future performance.
Transfer Agent
Our transfer agent is ClearTrust, LLC,
whose address is 16540 Pointe Village Drive, Suite 206, Lutz, Florida 33558, and telephone number is (813) 235-4490.
Company Contact Information
Our principal executive offices are
located at 8000 North Federal Highway, Suite 100, Boca Raton, Florida 33487, telephone (561) 939-3300. Our email address is info@cleartronic.com.
The Cleartronic Internet website is located at www.cleartronic.com. The information contained in our website shall not constitute part
of this report.
Item 1A. Risk Factors.
Not applicable.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.