Item 1. Business
ITEM
1. BUSINESS
Cemtrex
was incorporated in 1998, in the state of Delaware and has evolved through strategic acquisitions and internal growth into a leading
multi-industry technology company. The Company has expanded in a wide range of sectors, including smart technologies, virtual and augmented
realities, industrial solutions, and intelligent security systems. Unless the context requires otherwise, all references to “we”,
“our”, “us”, “Company”, “registrant”, “Cemtrex” or “management”
refer to Cemtrex, Inc. and its subsidiaries.
The Company continuously assesses the composition of its portfolio businesses to ensure it is aligned with its strategic objectives and
positioned to maximize growth and return in the coming years. During fiscal 2019, the Company reached a strategic decision to exit
the environmental products business, which was part of the Industrial Services Segment. Accordingly, the Company has reported the results
of the environmental control products business as discontinued operations in the Consolidated Statements of Operations and in the Consolidated
Balance Sheets.
The
Company presently has two business segments,
consisting of (i) Advanced Technologies (AT) and (ii) Industrial Services (IS).
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Advanced
Technologies (AT)
Cemtrex’s
Advanced Technologies segment operates several brands that deliver cutting-edge software and hardware technologies:
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Vicon
Industries – Vicon Industries, a majority owned subsidiary, provides end-to-end video security solutions to meet the toughest
corporate, industrial and governmental security challenges. Vicon’s products include browser-based video monitoring systems
and analytics-based recognition systems, cameras, servers, and access control systems for every aspect of security and surveillance
in industrial and commercial facilities, federal prisons, hospitals, universities, schools, and federal and state government offices.
Vicon provides cutting edge, mission critical security and video surveillance solutions utilizing Artificial Intelligence (AI) based
data algorithms.
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SmartDesk
– SmartDesk is focused on reinventing the workspace through developing state-of-the-art, modern, fully integrated, workplace
solutions.
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Cemtrex
XR (“CXR”) – CXR is focused on realizing the potential of the metaverse. CXR delivers Virtual Reality (VR)
and Augmented Reality (AR) solutions that provide higher productivity, progressive design and impactful experiences for consumer
products, and various commercial and industrial applications. The Company is in the process of developing virtual reality applications
for commercialization in the metaverse over the next couple years. CXR also invests in emerging startups focused on building best
in class solutions for the metaverse.
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Virtual
Driver Interactive (“VDI”) – VDI provides innovative driver training simulation solutions for effective and
engaging learning for all ages and skills.
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Bravo
Strong – Bravo Strong is a gaming and content studio working to building games and experiences for the metaverse.
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good
tech (formerly Cemtrex Labs) – good tech provides mobile, web, and enterprise software application development services
for startups to large enterprises.
Industrial
Services (IS)
Cemtrex’s
IS segment operates through a brand, Advanced Industrial Services (“AIS”), that, offers single-source expertise and services
for rigging, millwrighting, in plant maintenance, equipment erection, relocation, and disassembly to diversified customers. We install
high precision equipment in a wide variety of industrial markets like automotive, printing & graphics, industrial automation, packaging,
and chemicals among others. We are a leading provider of reliability-driven maintenance and contracting solutions for the machinery,
packaging, printing, chemical, and other manufacturing markets. The focus is on customers seeking to achieve greater asset utilization
and reliability to cut costs and increase production from existing assets, including small projects, sustaining capital, turnarounds,
maintenance, specialty welding services, and high-quality scaffolding.
Recent
Developments
Potential
Impacts of COVID-19 on our Business
The
current COVID-19 pandemic has impacted our business operations and the results of our operations in this fiscal year, primarily with
delays in expected orders by many customers and new product development, including newer versions of surveillance software since our
technical facility in Pune, India has been under lock down on multiple occasions. Overall bookings level in the IS segment of our business
were down by more than 20%, however our AT segment has experienced relatively less slow down. In addition, due to delays in certain supply
chain areas, the expected launch times of our new products and new versions has resulted in delays of several months.
The
broader implications of COVID-19 on our results from operations going forward remains uncertain. The COVID-19 pandemic has the potential
to cause adverse effects to our customers, suppliers or business partners in locations that have or will experience more pronounced disruptions,
which could result in a reduction to future revenue and manufacturing output as well as delays in our new product development activities.
However, on the other hand, opportunities in the video surveillance field have been growing for Vicon products.
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The
extent of the pandemics effect on our operational and financial performance will depend in large part on future developments,
which cannot be reasonably estimated at this time. Future developments include the duration, scope and severity of the pandemic, the
emergence of new virus variants that are more contagious or harmful than prior variants, the actions taken to contain or mitigate its
impact both within and outside the jurisdictions where we operate, the impact on governmental programs and budgets, the development of
treatments or vaccines, and the resumption of widespread economic activity. Due to the inherent uncertainty of the unprecedented and
rapidly evolving situation, we are unable to predict with any confidence the likely impact of the COVID-19 pandemic on our future operations.
Acquisition
of Virtual Driver Interactive
On
October 26, 2020, the company acquired Virtual Driver Interactive (“VDI”), a California based provider of innovative driver
training simulation solutions for a purchase price of $1,339,774 plus contingent consideration of $175,429.
For
over 10 years, VDI has been known for its effective and engaging driver training systems, designed for users of all ages and skill levels.
The Company offers comprehensive training for new teen and novice drivers, along with advanced training for corporate fleets and truck
drivers. VDI’s wide range of training courses and system options provide customers with highly portable, affordable and effective
solutions, all while focusing on the dangers of distracted driving. Results for VDI will be reported under the AT segment.
The
Company paid $900,000 in cash and issued a Note payable in the amount of $439,774. This note carries interest of 5% and is payable in
two installments of $239,774 plus accumulated interest on October 26, 2021, which was made, and $200,000 plus accumulated interest
due on October 26, 2022. Additionally, the Company paid contingent consideration of $175,429 in May 2021. There is no further
contingent consideration specified in the purchase agreement. The Company has accounted for this acquisition as a business combination
and has allocated the purchase price as follows, $876,820 to proprietary software, $39,992 to inventory, and $598,391 to goodwill.
Strategic
Investment
On
November 13, 2020, Cemtrex made a $500,000 investment via a simple agreement for future equity(“SAFE”) in MasterpieceVR.
The SAFE provides that the Company will automatically receive shares of the entity based on the conversion rate of future equity rounds
up to a valuation cap, as defined. MasterpieceVR is a software company that is developing software for content creation using virtual
reality. The investment is included in other assets in the accompanying balance sheet and the Company accounts for this investment and
recorded at cost. No impairment has been recorded for the year ended September 30, 2021.
Business
Strategy
Our
focus is to utilize our resources and capabilities to build brands and businesses in areas where we see unique opportunities to create
exceptional value for our customers, shareholders, and employees over the long term. We aim to grow in markets where we see
significant long-term opportunity to create an attractive return on shareholder equity. Generally, these markets are high growth markets
that are changing due to innovation, new technologies, or other industry shifts taking place. In these markets we seek to build or acquire
businesses that have attractive gross margins, strong opportunities for customer retention, and are asset light. We take a long term
approach with our strategies and seek returns over five years or longer time horizons.
We
believe our ability to attract and retain
new customers comes from our ongoing commitment to understanding our customers’ business performance requirements
and our expertise in meeting or exceeding these requirements and enhancing their competitive advantage through cutting edge technology.
We work closely with our customers from an operational and senior executive level to achieve a deep understanding of our customer’s
goals, challenges, strategies, operations, and products to ultimately provide the best solutions for them.
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We
continue to seek and execute additional strategic acquisitions and focus on expanding our products and services as well as entering into
new markets. We believe that the diversity of our products & services and our ability to deliver full solutions to a variety of end
markets provides us with multiple sources of income and growth and a competitive advantage relative to other players in the industry.
We constantly look for opportunities to gain new customers and penetrate geographic locations and end markets or acquire new product
or service opportunities through acquisitions that are operationally and financially beneficial for the Company.
SUPPLIERS
The
Company is not dependent on, nor expects to become dependent on, any one or a limited number of suppliers. The Company buys parts and
components to assemble and manufacture its equipment and products. The Company also utilizes sub-suppliers and third-party vendors to
procure from or fabricate its components based on its design, engineering and specifications. The Company also enters into subcontracts
for field installation, which the Company supervises; and the Company manages all technical, physical and commercial aspects of the performance
of the Company contracts. To date, the Company has not experienced major difficulties either in obtaining fabricated components and other
materials and parts or in obtaining qualified subcontractors for installation work, however, there have been some delays in certain components
due to COVID-19. The Company seeks to have many sources of supply for each of its major requirements to avoid significant dependence
on any one or a few suppliers. However, the supply of materials or other items could be disrupted by natural disasters, international
trade tariffs, wars, pandemics, disputes and or other events. Despite market price volatility for certain requirements and materials
pricing pressures at some of our businesses, the raw materials and various purchased components needed for the Company’s products
have generally been available in sufficient quantities. In some instances, lead times have extended beyond normal due to logistic delays
and labor shortages occurring globally.
COMPETITION
The
Company faces substantial competition in each of its products & services and principal markets. Most of its competitors are larger
and have greater financial resources than the Company; several are divisions of multi-national companies. The Company competes on the
basis of price, engineering and technological expertise, know-how and the quality of its products, systems and services. Additionally,
the Company’s management believes that the successful delivery, installation and performance of the Company’s products and
systems is a key factor in gaining business as customers typically prefer to make significant purchases from a company with a solid performance
history.
The
Company obtains virtually all its contracts through competitive bidding. Although price is an important factor and may in some cases
be the governing factor, it is not always determinative, and contracts are often awarded on the basis of the efficiency or reliability
of products, past performance records, and the engineering and technical expertise of the bidder. Several companies market products that
compete directly with Company’s products. Other companies offer products that potential customers may consider to be acceptable
alternatives to Company’s products and services. The Company faces direct competition from companies with far greater financial,
technological, manufacturing and personnel resources.
INTELLECTUAL
PROPERTY
Over
the years, the Company has developed proprietary technologies that give it an edge in competing with its competitors. Thus, the Company
relies on a combination of trade secrets and know-how to protect its intellectual property. The Company currently has multiple patents
and patent claims that it owns. Additionally, the Company has multiple patent applications pending related to the development of SmartDesk
and will pursue those patents based upon its financial resources. Cemtrex continues to invest in research and development with intention
of developing proprietary technology and intellectual property as allowed by its financial resources.
SALES
AND MARKETING
The
Company sells its products globally and depending on the brand, relies on direct sales force, manufacturing representatives, distributors,
integrators and installers, commission sales agents, magazine advertisements, internet advertising, trade shows, trade directories and
catalogue listings, e-commerce, to market its products and services. The Company’s arrangements with sales representatives accord
each a defined territory or market within which to sell some or all of its products and systems, provide for the payment of agreed-upon
sales commissions or wholesale pricing and are terminable at will. The Company’s sales representatives do not have authority to
execute contracts on the Company’s behalf.
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The
Company’s sales representatives also serve as ongoing liaison function between the Company and its customers during the installation
phase of the products and systems and address customers’ questions or concerns arising thereafter. The Company selects representatives
based upon industry reputation, prior sales performance including number of prospective leads generated and sales closure rates, and
the breadth of territorial coverage, among other criteria.
Technical
inquiries received from potential customers are referred to the engineering personnel. Thereafter, the Company’s sales and engineering
personnel jointly prepare a budget proposal, or a final bid. The period between initial customer contact and issuance of an order is
generally between two and twelve months.
The
Company has been selling its SmartDesk directly from its website whereby customers can place orders and make payments. The Company has
been marketing SmartDesk through direct-to-consumer internet channels, including social media sites such as Facebook and Instagram as
well as showcasing the product at several trade shows. The Company plans to continue its marketing efforts for the SmartDesk by marketing
the product to enterprise clients and increase its overall marketing and sales efforts in online media.
CUSTOMERS
The
Company’s principal customers in its AT segment are generally consumers, government agencies or commercial businesses. The Company’s
principal customers in its IS segment include businesses engaged in manufacturing, chemical, packaging, printing, electronics, automotive,
construction, and metallurgical processing. Historically, most of the customers have purchased individual products or systems which,
in many instances, operate in conjunction with products and systems supplied by others. No one single customer accounts for more than
10% of its annual sales.
For
the AT segment, the Company is responsible for the design, production, supply, and delivery of products to its customers. In order to
satisfy customer orders, the Company must consistently meet production deadlines and maintain a high standard of quality.
INSURANCE
The
Company currently maintains different types of insurance, including general property coverage, and directors & officers’ insurance.
The Company also maintains product liability insurance with respect to its products and equipment. Management believes that the insurance
coverage that it has is adequate for its current business needs.
EMPLOYEES
The
Company employs approximately 344 full-time employees and approximately 35 part-time employees as of January 6, 2022, including
172 engaged in engineering, 96 in manufacturing & field service and 110 in administrative, sales and marketing functions.
GOVERNMENT
REGULATION
The
Company’s operations are subject to certain foreign, federal, state and local regulatory requirements relating to, among others,
environmental, waste management, labor and health and safety matters. Management believes that the Company’s business is operated
in material compliance with all such regulations.
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