Item 7. Management’s Discussion and Analysis
Item
7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The
information and financial data discussed below is derived from the audited financial statements of Barfresh for its fiscal years ended
December 31, 2023 and 2022. The financial statements of Barfresh were prepared and presented in accordance with generally accepted accounting
principles in the United States. The information and financial data discussed below is only a summary and should be read in conjunction
with the historical financial statements and related notes of Barfresh contained elsewhere in this Annual Report. This discussion and
analysis may contain forward-looking statements based on assumptions about our future business. Our actual results could differ materially
from those anticipated in these forward-looking statements as a result of certain factors. See “Cautionary Note Regarding Forward
Looking Statements” above for a discussion of forward-looking statements and the significance of such statements in the context
of this Annual Report.
Overview
The
Company’s products are packaged in three distinct formats.
The
Company’s ready-to-drink smoothie, Twist & Go™, has initially been focused towards the USDA national school meal program,
including the School Breakfast Program, the National School Lunch Program and Smart Snacks in Schools Program. This sweet fruit and creamy
yogurt smoothie contains four ounces of yogurt and a half-cup of fruit/fruit juice and comes in three different flavors: strawberry banana,
peach and mango pineapple. “Twist & Go”™ contains no added sugars, preservatives, artificial flavors or colors.
At only 125 -130 calories and with 5 grams of protein, it makes the perfect start to any day or on-the-go snack.
The
Company’s bulk “Easy Pour” format, which contains all the ingredients necessary to make the beverage, is packaged in
gallon containers in a concentrated formula that is mixed 1:1 with water. The Company has a “no sugar added” version of the
bulk “Easy Pour” format that is specifically targeted for the aforementioned USDA national school meal programs. In addition,
the Company received approval from the United States Defense Logistics Agency (“DLA”) to sell its smoothie products into
all branches of the U.S. Armed Forces and is currently in contract with and selling its bulk Easy Pour products into over one hundred
military bases in the United States and abroad.
The
Company’s single-serve format features portion controlled and ready-to-blend beverage ingredient packs or “beverage packs”.
The beverage packs contain all the ingredients necessary to make the beverage, including the base (either sorbet, frozen yogurt, or ice
cream), real fruit pieces, juices, and ice – five ounces of water are added before blending.
17
Domestic
and international patents and patents pending are owned by Barfresh, as well as related trademarks for all of the single serve products.
Patent rights have been granted in 13 jurisdictions including the United States. In addition, the Company has purchased all of the trademarks
related to the patented products.
The
Company conducts sales through several channels, including National Accounts, Regional Accounts, and Broadline Distributors.
Currently
we have 10 employees and 3 consultants.
Barfresh
utilizes contract manufacturers to manufacture all of the products in the United States.
Critical
Accounting Policies
Our
financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”).
Revenue
Recognition
In
accordance with ASC 606, “Revenue from Contracts with Customers”, revenue is recognized when a customer obtains ownership
of promised goods. The amount of revenue recognized reflects the consideration to which the Company expects to be entitled to receive
in exchange for these goods. The Company applies the following five steps:
1)
Identify
the contract with a customer
A
contract with a customer exists when (i) the Company enters into an enforceable contract with a customer that defines each party’s
rights, (ii) the contract has commercial substance and, (iii) the Company determines that collection of substantially all consideration
for goods or services that are transferred is probable. For the Company, the contract is the approved sales order, which may also
be supplemented by other agreements that formalize various terms and conditions with customers.
2)
Identify
the performance obligation in the contract
Performance
obligations promised in a contract are identified based on the goods or that will be transferred to the customer. For the Company,
this consists of the delivery of frozen beverages, which provide immediate benefit to the customer.
3)
Determine
the transaction price
The
transaction price is determined based on the consideration to which the Company will be entitled in exchange for transferring goods
and is generally stated on the approved sales order. Variable consideration, which typically includes rebates or discounts, are estimated
utilizing the most likely amount method. Provisions for refunds and other adjustments are generally provided for in the period the
related sales are recorded, based on management’s assessment of historical and projected trends.
4)
Allocate
the transaction price to performance obligations in the contract
Since
our contracts contain a single performance obligation, delivery of frozen beverages, the transaction price is allocated to that single
performance obligation.
5)
Recognize
Revenue when or as the Company satisfies a performance obligation
The
Company recognizes revenue from the sale of frozen beverages when title and risk of loss passes and the customer accepts the goods,
which generally occurs at the time of delivery to a customer warehouse. Customer sales incentives such as volume-based rebates or
discounts are treated as a reduction of sales at the time the sale is recognized. Shipping and handling costs are treated as fulfilment
costs and presented in distribution, selling and administrative costs.
18
Stock-based
Compensation
We
account for share-based employee compensation plans under the fair value recognition and measurement provisions in accordance with applicable
accounting standards, which require all share-based payments to employees, including grants of stock options and restricted stock units
(RSUs) and performance stock units (PSUs), to be measured based on the grant date fair value of the awards, with the resulting expense
generally recognized on a straight-line basis over the period during which the employee is required to perform service in exchange for
the award. Expense for PSUs is recognized based on expected performance against targets.
Results
of Operations
Revenue
and cost of revenue
Revenue
was $8,127,000 in 2023 compared to $9,162,000 in 2022, a decrease of $1,035,000, or 11%. Revenue in 2022 was negatively impacted by the
$630,000 claims estimate resulting from the market withdrawal of product purchased from the Manufacturer. Excluding the refund claims
estimate, revenue was $9,655,000 in 2022 and therefore decreased by $1,528,000 in 2023, or 16% based on product shipped. Our revenues
have been adversely impacted as a result of lost customers and supply constraints resulting from the product issues and related dispute
with the Manufacturer. While the introduction of our carton packaging format has mitigated the loss of supply, the product offering has
not been accepted by some customers or as a substitute for the bottle product in all use cases. Further, as discussed in Item 1A, Risk
Factors , we may be adversely affected by a carton shortage currently impacting the beverage industry. We have identified and are
actively working to develop additional smoothie bottle manufacturing capacity. We had expected expanded capacity to become available
in early 2024, but were unable to complete the contracting process with the potential partner that had been identified. We believe we
will expand capacity in 2024, however, there can be no assurances regarding our ability to identify and contract with a suitable partner.
Cost
of revenue was $5,243,000 in 2023 compared to $7,722,000 in 2022, a decrease of $2,479,000, or 32%. Cost of revenue in 2022 was negatively
impacted by the $932,000 inventory write-off related to the product withdrawal. Excluding the inventory write-off, cost of revenue was
$6,790,000 in 2022, and therefore decreased by $1,547,000 in 2023, or 23% based on product shipped. Excluding the impact of the product
withdrawal, cost of revenue declined due to lower revenue, and lower product cost due to a shift in product mix resulting from the limited
supply of smoothie bottles.
Our
gross profit was $2,884,000 (36%) and $1,440,000 (16%) for 2023 and 2022, respectively. Adjusted for the product withdrawal, our 2022
gross profit was $2,865,000 (30%). Adjusted comparative gross margin improvement is a result of favorable product mix, pricing actions,
and a slight improvement in the cost of supply chain components.
Selling,
marketing and distribution expense
Year ended
December 31,
Year ended
December 31,
2023
2022
Change
Percent
Sales and marketing
$ 1,336,000
$ 1,394,000
$ (58,000 )
-4 %
Storage and outbound freight
1,278,000
1,467,000
(189,000 )
-13 %
$ 2,614,000
$ 2,861,000
$ (247,000 )
-9 %
Selling,
marketing and distribution expense decreased approximately $247,000 (-9%) from approximately $2,861,000 in 2022 to $2,614,000 in 2023.
Sales and marketing expense decreased approximately $58,000 (4%) from
approximately $1,394,000 in 2022 to $1,336,000 in 2023. We reduced labor costs in 2023. These reductions were partially offset by additional
expense for product sampling of smoothie carton products, equipment maintenance incurred to relaunch bulk product sales in locations that
had been non-operational as a result of COVID shutdowns and subsequent labor shortages, and broker commissions as we engaged numerous
regional K-12 specialists to expand our geographic reach in the third quarter of 2022, and thus incurred a full year of expense in 2023
compared to a partial year in 2022.
19
Storage
and outbound freight expense decreased approximately $189,000 (-13%) from approximately $1,467,000 in 2022 to $1,278,000. Adjusted for
freight cost related to aforementioned product withdrawal credit memos, freight expense was $1,274,000 in 2022. The volume-related decrease
in expense from the decline in revenue was offset by higher costs resulting from product mix and inefficiencies due to production transitions.
General
and administrative expense
Year ended
December 31,
Year ended
December 31,
2023
2022
Change
Percent
Personnel costs
$ 1,199,000
$ 1,340,000
$ (141,000 )
-11 %
Stock-based compensation and payment for outside services
543,000
559,000
(16,000 )
-3 %
Legal, professional and consulting fees
310,000
499,000
(189,000 )
-38 %
Director fees paid in cash
-
100,000
(100,000 )
-100 %
Research and development
115,000
382,000
(267,000 )
-70 %
Other general and administrative expenses
527,000
669,000
(142,000 )
-21 %
$ 2,694,000
$ 3,549,000
$ (855,000 )
-24 %
General
and administrative expense decreased approximately $855,000 (-24%) from approximately $3,549,000 in 2022 to $2,694,000 in 2023.
Personnel
cost represents the cost of employees including salaries, bonuses, employee benefits and employment taxes and continues to be our largest
cost. Personnel cost decreased by approximately $141,000 (-11%) from approximately $1,340,000 in 2022 to $1,199,000 in 2023. The decrease
in personnel cost resulted primarily from the confirmation and recognition of our 2021 COVID-related tax credit, partially offset by
bonus expense from the 2023 decision to cash settle a portion of the 2022 performance stock units. Additionally, salaries were lower
due to a decrease in headcount.
Legal,
professional and consulting fees decreased by $189,000 (-38%). We reduced outside services in an effort to conserve working capital.
Research
and development expense decreased approximately $267,000 (-70%) from approximately $382,000 in 2022 to $115,000 in 2023. Expense was
elevated in 2022 as we incurred pre-production expense related to the launch of our carton format, while 2023 expense was limited as
activities were minimized to conserve working capital.
Certain
director fees previously paid in cash were paid in stock in 2023 in order to conserve working capital.
Other
general and administrative expenses decreased approximately $142,000 (-21%) from approximately $669,000 in 2022 to $527,000 in 2023 primarily
as a result of non-recurring costs related to our uplisting to the NASDAQ stock exchange in 2022, partially offset by licensing and development costs for information technology improvements.
Asset
Impairment
We
evaluate the recoverability of property and equipment and finite-lived intangible assets for possible impairment whenever events or circumstances
indicate that the carrying amount of such assets may not be recoverable. The evaluation is performed at the lowest level for which identifiable
cash flows are largely independent of the cash flows of other assets and liabilities. Recoverability of these assets is measured by a
comparison of the carrying amounts to the future undiscounted cash flows the assets are expected to generate. If such review indicates
that the carrying amount of property and equipment and intangible assets is not recoverable, the carrying amount of such assets is reduced
to fair value. In 2022, we recorded impairment charges of $746,000 related to idle equipment resulting from overcapacity for single-serve
products and equipment that is held at the Manufacturer. No impairment charges were recorded in 2023.
20
Net
loss
We
had net losses of approximately $2,824,000 and $6,134,000 for the years ended December 31, 2023 and 2022, respectively. The decrease
in net loss of approximately $3,296,000, was the result of the non-recurrence of the estimated refund claims and inventory disposal costs
associated with the product withdrawal, improved margins, and a reduction of approximately $1,106,000 in operating expenses due to cost
saving measures, reduced volume of product shipped, and the recognition of our COVID-related tax credit and the non-recurrence of the
$746,000 asset impairment.
Liquidity
and Capital Resources
On
October 23, 2023, we drew down $1,390,000 in convertible debt and converted a total of $1,207,000 of principal into 820,160 shares of
common stock. Additionally, on December 19, 2023, we drew down $470,000 in convertible debt and converted a total of $653,000 of principal
and $4,000 of accrued interest into 495,331 shares of common stock, settling all debt. Debt drawdowns included the non-cash settlement
of $30,000 in accounts payable.
During
the year ended December 31, 2023, we used $2,958,000 in operations. As of December 31, 2023, we had working capital of $1,846,000
compared with $1,801,000 at December 31, 2022. Cash received from our debt issuance of $1,830,000 offset our operating loss of
$1,848,000, net of $990,000 in non-cash expenses. Our cash balance declined by $1,128,000 as receivables rebounded to reflect the
34% increase in revenue for the quarter ended December 31, 2023 compared to the same period of 2022, in addition to the settlement
of credit memo reserves resulting from the 2022 product withdrawal. Additionally, we settled accrued payroll, with the repayment
reinvested by management in our debt offering, and reduced liabilities for cash director fees and franchise taxes associated with
our 2021 reverse split. We intend to compensate directors in stock or options until our liquidity and financial position
improve.
Our
liquidity needs will depend on how quickly we are able to profitably ramp up sales, as well as our ability to control and reduce variable
operating expenses, and to continue to control and reduce fixed overhead expense. Our recent business developments with the Manufacturer
impact our supply chain and will result in increased legal cost and are expected to have a negative impact on our financial position,
results of operations and cash flow.
Our
operations to date have been financed by the sale of securities, the issuance of convertible debt and the issuance of short-term debt,
including related party advances. If we are unable to generate sufficient cash flow from operations with the capital raised we will be
required to raise additional funds either in the form of equity or in the form of debt. There are no assurances that we will be able
to generate the necessary capital to carry out our current plan of operations.
Off-Balance
Sheet Arrangements
We
have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition,
changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that
are material to stockholders.
Item
7A. Quantitative and Qualitative Disclosures About Market Risk.
Not
applicable because we are a smaller reporting company.
Item
8. Financial Statements and Supplementary Data.
Our
consolidated financial statements are included beginning immediately following the signature page to this report. See Item 15 for a list
of the consolidated financial statements included herein.
Item
9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.
None.
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