Item 7. Management’s Discussion and Analysis
ITEM
7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
This
annual report contains forward-looking statements. These statements relate to future events or our future financial performance. In some
cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expects”,
“plans”, “anticipates”, “believes”, “estimates”, “predicts”, “potential”
or “continue” or the negative of these terms or other comparable terminology. These statements are only predictions and involve
known and unknown risks, uncertainties and other factors that may cause our or our industry’s actual results, levels of activity,
performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed
or implied by these forward- looking statements. Although we believe that the expectations reflected in the forward-looking statements
are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable
law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform
these statements to actual results.
Our
audited financial statements are stated in United States Dollars (US$) and are prepared in accordance with United States Generally Accepted
Accounting Principles. The following discussion should be read in conjunction with our financial statements and the related notes that
appear elsewhere in this annual report. The following discussion contains forward-looking statements that reflect our plans, estimates
and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause
or contribute to such differences include, but are not limited to, those discussed below and elsewhere in this annual report.
In
this annual report, unless otherwise specified, all dollar amounts are expressed in United States dollars and all references to “common
shares” refer to the common shares in our capital stock.
As
used in this annually report and unless otherwise indicated, the terms “we”, “us”, “our”, “Bonk”
and the “Company” mean Bonk, Inc.
Company
Overview
Bonk,
Inc. (NASDAQ: BNNK) was formerly known as Safety Shot, Inc.
In
August 2023, the Company successfully completed the asset purchase of the functional beverage Safety Shot from GBB Drink Lab, Inc. (“GBB”),
thereby gaining ownership of various assets, including the intellectual property, trade secrets, and trademarks associated with its dietary
supplement Safety Shot Beverage (the “Safety Shot Beverage”). Concurrently with the asset purchase, the Company changed its
name to Safety Shot, Inc. and changed its NASDAQ trading symbol to SHOT. The Company launched its e- commerce sale of the Safety Shot
Beverage in December 2023.
The
Safety Shot Beverage has been formulated to reduce the accumulation of blood alcohol. Noteworthy is the fact that the Safety Shot Beverage
comprises 28 active ingredients, all falling under the Generally Regarded As Safe (GRAS) category. Under sections 201(s) and 409 of the
Federal Food, Drug, and Cosmetic Act (the Act), any substance that is intentionally added to food is a dietary supplement, that is subject
to premarket review and approval by FDA, unless the substance is generally recognized, among qualified experts, as having been adequately
shown to be safe under the conditions of its intended use, or unless the use of the substance is otherwise excepted from the definition
of a dietary supplement.
It’s
crucial to note that the Safety Shot Beverage is currently manufactured in a facility adhering to Good Manufacturing Practices (GMP),
ensuring the highest standards of quality and safety throughout its production process. The Company currently maintains a workforce comprising
eight full-time employees of its own.
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Specializing
in Consumer Packaged Goods, our focus centers on the commercialization of a 12-ounce beverage positioned as a dietary supplement. Beyond
our existing product, we are actively pursuing a future product line, including a convenient powdered stick pack version. This strategic
expansion aligns with our corporate vision to address evolving consumer demands, positioning the Company in the market for dietary supplements.
We believe that this initiative not only enriches our product portfolio but also emphasizes our dedication to innovation and adaptability,
catering to the discerning preferences of health-conscious consumers. The Company intends to continue its current product lines, except
for its products which contain CBD, which the Company no longer sells. Our product pipeline also includes a diverse range of products,
such as hair loss treatments, vitiligo solutions, and sexual wellness products, that cater to different health and wellness needs and
our commitment to supporting health and wellness by developing innovative solutions to a range of conditions but will focus our efforts
on the commercialization of the Safety Shot Beverage.
The
Safety Shot Beverage has established a development infrastructure that the Company believes fits with its existing over-the-counter and
prescription-grade health and wellness products.
To
achieve our mission, we rely on our team of highly skilled and experienced professionals who are committed to advancing our vision of
health and wellness. Our team includes individuals with scientific backgrounds, an experienced researcher, product developers, and business
experts who collaborate to create new products and enhance existing ones. We also seek to partner with industry leaders and organizations
to gain access to the latest technologies and expand our reach.
We
generate revenue through various channels, our primary sales include our “nostingz” suncare products which are sold through
e-commerce platforms, licensing revenues from Photocil and sales of the Safety Shot Beverage. Photocil is currently sold in India through
a licensing agreement. We received FDA approval of our labelling and composition to sell Photocil as an OTC product in the US and plan
to relaunch the product in the US in the fourth quarter of 2024 through e-commerce channels. Safety Shot Beverage is currently sold through
e-commerce and social media platforms. Additionally, we are collaborating with other companies to license our intellectual property,
to create additional revenue streams and expand our global presence. At present, we do not experience concentration risk or dependence
on major customers.
We
maintain a diverse network of raw material suppliers integral to our production processes. Acquisition strategies encompass both direct
procurement and collaborative efforts with our co-packers. The selection of suppliers is contingent upon various factors, including ingredient
specificity, availability, and other essential considerations. Notably, these suppliers coincide with those currently providing materials
to other facilities engaged in the manufacturing of drinks, powders, tablets, and capsules. Our roster of suppliers comprises reputable
entities such as Jiaherb, Compound Solutions, Kyowa- Hakko, Mitsubishi Ingredients, Nura, Sensapure Flavors, Brenntag, E3 Ingredients,
Ingredients Online, among others. This strategic alliance with established industry players underscores our commitment to sourcing high-quality
raw materials essential for the production of our innovative product line. Furthermore, our approach to supplier relationships reflects
a dedication to maintaining a seamless and reliable supply chain. We believe that this not only ensures the consistency of our current
offerings but also positions us favorably for future developments. The Management believes that as we continue to expand our product
portfolio, we believe that these partnerships with trusted suppliers play a pivotal role in upholding the standards that we expect of
our brand.
As
a result of recent changes to the laws governing CBD products, as well as the declining popularity of CBD products, the Company no longer
markets or sells any CBD products. The Company hopes to find a suitor or partner to dispose of its CBD related assets but has not entered
into any agreements to do so.
Critical
Accounting Policies
Our
management’s discussion and analysis of our financial condition and results of operations is based on our audited financial statements
for the year ended December 31, 2025 and 2024, which have been prepared in accordance with United States generally accepted accounting
principles, or U.S. GAAP, and the rules and regulations of the Securities and Exchange Commission. The preparation of the financial statements
requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent
assets and liabilities at the date of the financial statements as well as the reported revenue generated, and expenses incurred during
the reporting periods. Our estimates are based on our historical experience and on various other factors that we believe are reasonable
under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities
that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions
and any such differences may be material. We believe that the accounting policies discussed below are critical to understanding our historical
and future performance, as these policies relate to the more significant areas involving management’s judgments and estimates.
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The
financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“US
GAAP”) and are expressed in United States Dollars. Significant accounting policies are summarized below:
Revenue
Recognition
The
Company generates its revenue from the sale of its products directly to the end user or distributor (collectively the “customer”).
The
Company recognizes revenues by applying the following steps in accordance with FASB Accounting Standards Codification 606 “Revenue
from Contracts with Customers” (“ASC 606”). Under ASC 606, revenues are recognized when control of the promised goods
or services are transferred to a customer, in an amount that reflects the consideration that the Company expects to receive in exchange
for those goods or services. The Company applies the following five steps in order to determine the appropriate amount of revenue to
be recognized as it fulfills its obligations under each of its agreements:
●
identify
the contract with a customer;
●
identify
the performance obligations in the contract;
●
determine
the transaction price;
●
allocate
the transaction price to performance obligations in the contract; and
●
recognize
revenue as the performance obligation is satisfied.
The
Company’s performance obligations are satisfied when goods or products are shipped on an FOB shipping point basis as title passes
when shipped. Our product is generally paid in advance of shipment or standard net 30 days and we offer no specific right of return,
refund or warranty related to our products except for cases of defective products of which there have been none to date.
Inventory
Inventories
are stated at the lower of cost or market. The Company periodically reviews the value of items in inventory and provides write-downs
or write-offs of inventory based on its assessment of market conditions. Write-downs and write-offs are charged to cost of goods sold.
Inventory is based upon the average cost method of accounting.
Use
of Estimates
The
preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements
and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates.
Impairment
of Long-Lived Assets
We
evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the
carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted
future net cash flow the asset is expected to generate.
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Goodwill
and Intangible Assets
Goodwill
is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing
a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying
value. If the reporting unit does not pass the qualitative assessment, then the reporting unit’s carrying value is compared to
its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered
impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating
results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit.
Intangible
assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade
names, purchased technology, and non-compete agreements. Intangible assets are amortized over the period of estimated benefit using the
straight- line method and estimated useful lives ranging from one to twenty years. No significant residual value is estimated for intangible
assets. We evaluate long- lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate
that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds
the undiscounted future net cash flow the asset is expected to generate.
Investments
Held-to-Maturity
Investments
that the Company’s management has the “positive intent and ability” to hold through maturity are classified and accounted
for as hold-to-maturity investments (“HTM”). HTM investments are carried at amortized cost in the financial statements. For
investments classified as HTM, no unrealized gains and losses will be recognized in financial statements.
Earnings
(Loss) Per Share
Net
income (loss) per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification. Basic net income
(loss) per share is computed by dividing net income (loss) by the weighted average number of shares of common stock outstanding during
the period. If applicable, diluted earnings per share assume the conversion, exercise or issuance of all common stock instruments such
as options, warrants, convertible securities and preferred stock, unless the effect is to reduce a loss or increase earnings per share.
Warrants are not considered in the calculations for the years ended December 31, 2025 and 2024, as the impact of the potential common
shares would be to decrease the loss per share.
For the Twelve Months Ended December 31,
2025
2024
Numerator:
Net (loss) from continuing operations
$ (68,185,762 )
$ (48,411,830 )
Income (loss) from discontinued operations
-
(997,802 )
Net (loss)
$ (68,185,762 )
$ (49,409,632 )
Deemed Dividend
(863,400 )
(2,293,301 )
Loss attributable to shareholders
$ (69,049,162 )
$ (51,702,933 )
Denominator:
Denominator for basic earnings per share - Weighted- average common shares issued and outstanding during the period
4,005,739
1,555,463
Denominator for diluted earnings per share
4,005,739
1,555,463
Basic (loss) per share
$ (17.02 )
$ (31.77 )
Diluted (loss) per share
$ (17.02 )
$ (31.77 )
Loss per shares attributed to common shareholders
$ (17.23 )
$ (33.24 )
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Cash
We
consider all short-term investments with a maturity of three months or less when purchased to be cash and equivalents for purposes of
the statement of cash flows. There were no cash equivalents as December 31, 2025 and 2024.
Accounts
Receivable
Accounts
receivable are generated from sales of the Company’s products. The Company provides an allowance for doubtful collections, which
is based upon a review of outstanding receivables, historical collection information, and existing economic conditions. During the years
ended December 31, 2025 and 2024, the Company recognized no allowance for doubtful collections.
Fair
Value of Financial Instruments
The
fair value of our assets and liabilities, which qualify as financial instruments under ASC Topic 820, “Fair Value Measurements
and Disclosures,” approximates the carrying amounts represented in the accompanying balance sheet, primarily due to their short-term
nature.
Income
Taxes
We
account for income taxes under ASC 740 Income Taxes (“ASC 740”). ASC 740 requires the recognition of deferred tax assets
and liabilities for both the expected impact of differences between the financial statement and tax basis of assets and liabilities and
for the expected future tax benefit to be derived from tax loss and tax credit carry forwards. ASC 740 additionally requires a valuation
allowance to be established when it is more likely than not that all or a portion of deferred tax assets will not be realized.
ASC
740 also clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements and prescribes
a recognition threshold and measurement process for financial statement recognition and measurement of a tax position taken or expected
to be taken in a tax return. For those benefits to be recognized, a tax position must be more-likely-than-not to be sustained upon examination
by taxing authorities. ASC 740 also provides guidance on derecognition, classification, interest and penalties, accounting in interim
period, disclosure and transition. Based on our evaluation, it has been concluded that there are no significant uncertain tax positions
requiring recognition in our financial statements. Since we were incorporated on October 24, 2018, the evaluation was performed for 2018
tax year, which would be the only period subject to examination. We believe that our income tax positions and deductions would be sustained
on audit and does not anticipate any adjustments that would result in a material changes to our financial position. Our policy for recording
interest and penalties associated with audits is to record such items as a component of income tax expense.
The Company’s deferred tax asset at December 31, 2025 and 2024 consists
of net operating loss carry forwards calculated using federal and state effective tax rates equating to approximately $8,957,037 and $14,660,582,
respectively. Due to the Company’s lack of earnings history, the deferred tax asset has been fully offset by a valuation allowance
of $8,957,037 and $14,660,582 for the years ended December 31, 2025 and 2024. On August 8, 2025, the Company experienced a change in control
due to the revenue sharing agreement and as a result the historical net operating loss carryforwards were eliminated.
Research
and Development
The
Company accounts for research and development costs in accordance with the Accounting Standards Codification subtopic 730-10, Research
and Development (“ASC 730-10”). Under ASC 730-10, all research and development costs must be charged to expense as incurred.
Accordingly, internal research and development costs are expensed as incurred. Third-party research and developments costs are expensed
when the contracted work has been performed or as milestone results have been achieved. Company-sponsored research and development costs
related to both present and future products are expensed in the period incurred. The Company incurred research and development expenses
of $24,190 and $100,591 for the year ended December 31, 2025 and 2024, respectively.
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Stock
Based Compensation
We
recognize compensation costs to employees under FASB Accounting Standards Codification 718 “Compensation - Stock Compensation”
(“ASC 718”). Under ASC 718, companies are required to measure the compensation costs of share-based compensation arrangements
based on the grant- date fair value and recognize the costs in the financial statements over the period during which employees are required
to provide services. Share-based compensation arrangements include stock options and warrants. As such, compensation cost is measured
on the date of grant at their fair value. Such compensation amounts, if any, are amortized over the respective vesting periods of the
option grant. For options granted to employes, we use a plain vanilla Black-Scholes calculation to calculate fair value with standard
market inputs.
Previously
Issued Accounting Pronouncements
In
June 2018, the FASB issued ASU 2018-07, which simplifies the accounting for non-employee share-based payment transactions. The amendments
specify that Topic 718 applies to all share-based payment transactions in which a grantor acquires goods or services to be used or consumed
in a grantor’s own operations by issuing share-based payment awards. The standard will be effective for us in the first quarter
of our fiscal year 2020, although early adoption is permitted (but no sooner than the adoption of Topic 606). The Company has adopted
this standard beginning January 1, 2019. The adoption of this standard has not had a significant impact on the Company’s results
of operations, financial condition, cash flows, and financial statement disclosures.
In
February 2016, Topic 842, “Leases” was issued to replace the leases requirements in Topic 840, “Leases”. The
main difference between previous GAAP and Topic 842 is the recognition of lease assets and lease liabilities by lessees for those leases
classified as operating leases under previous GAAP. A lessee should recognize in the balance sheet a liability to make lease payments
(the lease liability) and a right-of-use asset representing its right to use the underlying asset for the lease term. For leases with
a term of 12 months or less, a lessee is permitted to make an accounting policy election by class of underlying asset not to recognize
lease assets and lease liabilities. If a lessee makes this election, it should recognize lease expense for such leases generally on a
straight-line basis over the lease term. The accounting applied by a lessor is largely unchanged from that applied under previous GAAP.
Topic 842 will be effective for annual reporting periods beginning after December 15, 2018, including interim periods within those annual
periods and is to be retrospectively applied. The Company has adopted this standard beginning January 1, 2019. The adoption of this standard
has not had a significant impact on the Company’s results of operations, financial condition, cash flows, and financial statement
disclosures.
Results
of Operations
For
the years ended December 31, 2025 and 2024
The
following table provides selected financial data about us for the year ended December 31, 2025 and 2024, respectively.
Twelve Months Ended December 31,
2025
2024
Beverage sales
$ 2,117,309
$ 701,967
Related party income from digital assets
1,812,352
-
Cost of sales
2,691,555
3,147,724
Gross profit
1,238,106
(2,445,757 )
Operating expenses:
General and administrative
35,725,558
39,611,915
Impairment expense
4,950,950
-
Total operating costs and expenses
40,676,508
39,611,915
Total other income (expense)
(28,747,360 )
(6,354,158 )
Loss from operations
$ (68,185,762 )
$ (48,411,830 )
Loss from discontinued operations
-
(997,802 )
Net loss
$ (68,185,762 )
$ (49,409,632 )
Deemed dividend
(863,400 )
(2,293,301 )
Loss attributable to shareholders
$ (69,049,162 )
$ (51,702,933 )
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Revenues
We
generated $3,929,661 in revenues for the year ended December 31, 2025 compared to $701,967 revenues for the year ended December 31,
2024. The increase is due to the Company acquisition of Yerbaé Brands on June 27, 2025 and the Company’s digital asset investment that commenced in August
2025.
Operating
Expenses
We
had total operating expenses of $40,676,508 for the year ended December 31, 2025 compared to $39,611,915 for the year ended December
31, 2024.
Operating
expenses for the year ended December 31, 2025, totaled $40,676,508 and were in connection with our daily operations as follows: (i)
marketing expenses of $1,747,060; (ii) research and development of $24,190 which included clinical trials; (iii) legal and
professional expenses of $1,137,814 primarily for due diligence and legal work on a proposed merger and litigation along with
corporate advisory services, registration statement preparation fees, general corporate governance fees; (iv) rent and utilities of
$201,306; (v) depreciation and amortization of $609,575; (vi) general and administrative expenses of $17,738,882, consisting of
payroll and related taxes, travel, meals and entertainment, office supplies and expense and other normal office and administration
expenses; (vii) an intangible asset impairment of $4,950,950 and (vii) stock based compensation of $14,266,731 consisting of the
fair value of stock issued in lieu of cash.
Operating
expenses for the year ended December 31, 2024, totaled $39,611,915 and were in connection with our daily operations as follows: (i) marketing
expenses of $7,038,078; (ii) research and development of $232,161 which included clinical trials; (iii) legal and professional expenses
of $8,063,858 primarily for due diligence and legal work on a proposed merger and litigation along with corporate advisory services,
registration statement preparation fees, general corporate governance fees; (iv) rent and utilities of $275,247; (v) depreciation and
amortization of $428,827; (vi) general and administrative expenses of $3,117,507, consisting of payroll and related taxes, travel, meals
and entertainment, office supplies and expense and other normal office and administration expenses; and (vii) stock based compensation
of $20,456,237 consisting of the fair value of stock issued in lieu of cash.
Other
income and expense
Other income and expense for the year ended December 31, 2025, included
realized gains of $13,275,054 on the sale of marketable securities and gain on a settlement of $151,612; $40,542 of unrealized losses
on unsold marketable securities, $35,372,217 of unrealized losses on digital assets, $120,446 of losses on exchange of common stock to
preferred series A stock, $6,140,411 of losses on settlement, net interest expense of $592,504 and other income of $92,094.
Other
income and expense for the year ended December 31, 2024, included realized gains of $1,193,666 on the sale of marketable securities and
$862,407 of unrealized losses on unsold marketable securities, net interest expense of $118,325 and other income of $6,567,092.
Income
and loss from discontinued operations
For
the year ended December 31, 2025 and 2024, The Company had losses from discontinued operations of $0 and $997,802, respectively.
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Income/Losses
Net
losses were $68,185,762 and $49,409,632 for the years ended December 31, 2025 and 2024, respectively.
Deemed
Dividend
During
the year ended December 31, 2025, certain warrant holders entered into an agreement for a cashless exercise of warrants resulting in
issuance of 951,067 common shares and recording a deemed dividend of $863,400. The excess
of the FV recalculated using Black-Scholes method over the FV of the shares of common stock over at the date of the agreement November11,
2025 was considered and accounted as deemed dividend.
During
the year ended December 31, 2025, in connection with the settlement with Bigger Capital, Company agreed to cancel 1,656,050 original
warrants with an exercise price of $1.40 held by Bigger in exchange for 5,332,889 “exchange” warrants with an exercise
price of $0.4348. The fair value of the exchange warrants is $2,732,329 which is offset by the fair value of the remaining life of
the original warrant of $439,028 and is considered a deemed dividend attributable to the shareholders in the determination of
earnings (loss) per share.
Impact
of Inflation
We
believe that inflation has had a negligible effect on operations since inception. We believe that we can offset inflationary increases
in the cost of operations by increasing sales and improving operating efficiencies.
Off
Balance Sheet Arrangements
We
do not have off-balance sheet arrangements, financings, or other relationships with unconsolidated entities or other persons, also known
as “variable interest entities.”
Liquidity
and Capital Resources
The
Company is in commercialization mode, while continuing to pursue the development of its next generation products as well as new products
that are being developed.
We
generally require cash to:
●
launch
sales initiatives,
●
fund
our operations and working capital requirements,
●
develop
and execute our product development and market introduction plans,
●
fund
research and development efforts, and
●
pay
any expense obligations as they come due.
ITEM
7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not
applicable to a smaller reporting company.
ITEM
8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
Our
financial statements and corresponding notes thereto called for by this item may be found beginning on page F-1 of this Annual Report
on Form 10-K.
ITEM
9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURES
None.
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