Item 1A. Risk Factors
ITEM
1A. RISK FACTORS
Before
you invest in our securities, you should be aware that there are various risks in making any such investment. You should carefully consider
these risk factors, together with all of the other information included in this report before you decide to purchase any of our securities.
If any of the following risks and uncertainties develop into actual events, our business, financial condition or results of operations
could be materially adversely affected and you could lose your entire investment in our company.
RISKS
RELATED TO OUR COMPANY
WE
HAVE A HISTORY OF LOSSES .
We
incurred net significant net losses for 2021 and 2020, and at December 31, 2021, we had a significant accumulated deficit. Our revenues
and gross margin decreased slightly for 2021 from 2020, and our selling, general and administrative expenses, or “SG&A”,
decreased significantly for 2021 from 2020 as well. We anticipate that our SG&A will increase in 2022 as we execute our planned growth
strategy of launching and operating the Bright Mountain Media ad exchange network which will include additional administrative support.
Subject to the availability of additional working capital, the Company currently relies on contracted resources to provide additional
accounting support, and also intends to add staff to its accounting department to improve controls over its accounting and reporting
processes. There is substantial doubt that we will be able to significantly increase our revenues and gross profit to a level which supports
profitable operations and provides sufficient funds to pay our operating expenses and other obligations as they become due.
WE
ARE DEPENDENT UPON SALES OF EQUITY SECURITIES AND LOANS FROM OUR CHAIRMAN OF THE BOARD TO PROVIDE OPERATING CAPITAL.
We
do not generate sufficient gross profit to pay our operating expenses and we reported a net loss in 2021 and 2020. Historically we have
been dependent upon the purchase of equity securities or convertible notes by Mr. Kip Speyer, our Chairman of the Board, to provide operating
capital. During 2020, the Company raised approximately $4.0 million through the sale of our securities in a private placement. While
we expect to seek to raise additional working capital through the sale of our securities in private or public transactions, we are not
a party to any binding agreements and there are no assurances we will be able to raise any additional third-party capital. Mr. Speyer
is also under no obligation to continue to lend us money or purchase equity securities from us. If we are not able to raise sufficient
additional working capital as needed, absent a significant increase in our revenues we may be unable to grow our company.
IF
WE FAIL TO DETECT ADVERTISING FRAUD OR OTHER ACTIONS THAT IMPACT OUR ADVERTISING CAMPAIGN PERFORMANCE, WE COULD HARM OUR REPUTATION WITH
ADVERTISERS OR AGENCIES, WHICH WOULD CAUSE OUR REVENUE AND BUSINESS TO SUFFER.
Once
established, the Bright Mountain Media Advertising Services Business will rely on our ability to deliver successful and effective advertising
campaigns. Some of those campaigns may experience fraudulent and other invalid impressions, clicks or conversions that advertisers may
perceive as undesirable, such as non-human traffic generated by machines that are designed to simulate human users and artificially inflate
user traffic on websites. These activities could overstate the performance of any given advertising campaign and could harm our reputation.
It may be difficult for us to detect fraudulent or malicious activity on websites where we do not own content and rely in part on our
customers to control such activity. If we fail to detect or prevent fraudulent or other malicious activity, the affected advertisers
may experience or perceive a reduced return on their investment and our reputation may be harmed. High levels of fraudulent or malicious
activity could lead to dissatisfaction with our solutions, refusals to pay, refund or future credit demands or withdrawal of future business.
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IF
ADVERTISING ON THE INTERNET LOSES ITS APPEAL, OUR REVENUE COULD DECLINE.
Our
business model may not continue to be effective in the future for a number of reasons, including:
●
a
decline in the rates that we can charge for advertising and promotional activities;
●
our
inability to create applications for our customers;
●
the
fact that Internet advertisements and promotions are, by their nature, limited in content relative to other media;
●
companies
may be reluctant or slow to adopt online advertising and promotional activities that replace, limit or compete with their existing
direct marketing efforts;
●
companies
may prefer other forms of Internet advertising and promotions that we do not offer;
●
the
quality or placement of transactions, including the risk of non-screened, non-human inventory and traffic, could cause a loss in
customers or revenue; and
●
regulatory
actions may negatively impact our business practices.
If
the number of companies who purchase online advertising and promotional services from us does not grow, we may experience difficulty
in attracting publishers, and our revenue could decline.
OUR
SUCCESS IS DEPENDENT UPON OUR ABILITY TO EFFECTIVELY EXPAND AND MANAGE OUR RELATIONSHIPS WITH OUR PUBLISHERS.
Outside
of our owned and operated websites, we are dependent upon our publishing partners to provide the media we sell. We depend on these publishers
to make their respective media inventories available to us to use in connection with the campaigns that we manage, create or market.
Our growth depends, in part, on our ability to expand and maintain our publisher relationships within our network and to have access
to new sources of media inventory such as new partner websites and Facebook pages that offer attractive demographics, innovative and
quality content and growing Web user traffic volume. Our ability to attract new publishers to our networks and to retain Web publishers
currently in our networks will depend on various factors, some of which are beyond our control. These factors include, but are not limited
to, our ability to introduce new and innovative products and services, our pricing policies, and the cost-efficiency to Web publishers
of outsourcing their advertising sales. In addition, the number of competing intermediaries that purchase media inventory from Web publishers
continues to increase. In the event we are not able to maintain effective relationships with our publishers, our ability to distribute
our advertising campaigns will be greatly hindered which will reduce the value of our services and adversely impact our results of operations
in future periods.
WE
ARE DEPENDENT ON REVENUES FROM A LIMITED NUMBER OF CUSTOMERS.
For
2021, one customer represents 8.6% of revenue and for 2020, one customer represents 9.6% of revenue. The loss of these customers
could have a material adverse impact on our results of operations in future periods.
WE
ARE SUBJECT TO SEASONAL FLUCTUATIONS IN OUR REVENUES IN FUTURE PERIODS.
Typically
advertising technology companies report a material portion of their revenues during the fourth calendar quarter as a result of holiday
related ad spend. Our experience since transitioning to focus solely on our advertising segment has been consistent with this trend.
Because of seasonal fluctuations, there can be no assurance that the results of any particular quarter will be indicative of results
for the full year or for future years or quarters.
THE
ACQUISITION OF NEW BUSINESSES IS COSTLY AND THESE ACQUISITIONS MAY NOT ENHANCE OUR FINANCIAL CONDITION.
A
significant element of our growth strategy has been to acquire companies which complement our business. The process to undertake a potential
acquisition can be time-consuming and costly. We have expended and expect to continue to expend significant resources to undertake business,
financial and legal due diligence on potential acquisition targets. In addition, there is no guarantee that we will acquire the company
after completing due diligence. The process of identifying and consummating an acquisition could result in the use of substantial amounts
of cash and exposure to undisclosed or potential liabilities of acquired companies. In some instances, we may be required to provide
historic audited financial statements for up to two years for acquisition targets in compliance with the rules and regulations of the
Securities and Exchange Commission (“SEC”). The necessity to provide these audited financial statements will increase the
costs to us of consummating an acquisition or, if it is determined that the target company cannot obtain the requisite audited financials,
we may be unable to pursue an acquisition which might otherwise be accretive to our business. In addition, even if we are successful
in acquiring additional companies, there are no assurances that the operations of these businesses will enhance our future financial
condition. To the extent that a business we acquire does not meet the performance criteria used to establish a purchase price, some or
all of the goodwill related to that acquisition could be charged against our future earnings, if any.
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ACQUISITION(S)
MAY DISRUPT GROWTH.
We
may pursue strategic acquisitions in the future. Risks in acquisition transactions include difficulties in the integration of acquired
businesses into our operations and control environment, difficulties in assimilating and retaining employees and intermediaries, difficulties
in retaining the existing clients of the acquired entities, assumed or unforeseen liabilities that arise in connection with the acquired
businesses, the failure of counterparties to satisfy any obligations to indemnify us against liabilities arising from the acquired businesses,
and unfavorable market conditions that could negatively impact our growth expectations for the acquired businesses. Fully integrating
an acquired company or business into our operations may take a significant amount of time. We cannot assure you that we will be successful
in overcoming these risks or any other problems encountered with acquisitions and other strategic transactions. These risks may prevent
us from realizing the expected benefits from acquisitions and could result in the failure to realize the full economic value of a strategic
transaction or the impairment of goodwill and/or intangible assets recognized at the time of an acquisition. These risks could be heightened
if we complete a large acquisition or multiple acquisitions within a short period of time.
ONLINE
SECURITY BREACHES COULD HARM OUR BUSINESS.
User
confidence in our websites depends on maintaining strong security features. While we are unaware of any security breaches to date, experienced
programmers or “hackers” could penetrate sectors of our systems. Because a hacker who is able to penetrate network security
could misappropriate proprietary information or cause interruptions in our services, we may have to expend significant capital and resources
to protect against or to alleviate problems caused by hackers. Additionally, we may not have a timely remedy against a hacker who is
able to penetrate our network security. Such security breaches could materially affect our operations, damage our reputation and expose
us to risk of loss or litigation. In addition, the transmission of computer viruses resulting from hackers or otherwise could expose
us to significant liability. Our insurance policies may not be adequate to reimburse us for losses caused by security breaches. We also
face risks associated with security breaches affecting third parties with whom we have relationships.
WE
MUST PROMOTE THE BRIGHT MOUNTAIN BRAND TO ATTRACT AND RETAIN USERS, ADVERTISERS AND STRATEGIC BUYERS.
The
success of the Bright Mountain brand depends largely on our ability to provide high quality content which is of interest to our users.
If our users do not perceive our existing content to be of high quality, or if we introduce new content or enter into new business ventures
that are not favorably perceived by users, we may not be successful in promoting and maintaining the Bright Mountain brand. Any change
in the focus of our operations creates a risk of diluting our brand, confusing users and decreasing the value of our website traffic
base to advertisers. If we are unable to maintain or grow the Bright Mountain brand, our business would be severely harmed.
WE
MAY EXPEND SIGNIFICANT RESOURCES TO PROTECT OUR CONTENT OR TO DEFEND CLAIMS OF INFRINGEMENT BY THIRD PARTIES, AND IF WE ARE NOT SUCCESSFUL,
WE MAY LOSE RIGHTS TO USE SIGNIFICANT MATERIAL OR BE REQUIRED TO PAY SIGNIFICANT FEES.
Our
success and ability to compete are dependent on our proprietary content. We rely exclusively on copyright law to protect our content.
While we actively take steps to protect our proprietary rights, these steps may not be adequate to prevent the infringement or misappropriation
of our content, which could severely harm our business. In addition to content written by our employees, we also acquire content from
various freelance providers and other third-party content providers. While we attempt to ensure that such content may be freely used
by us, other parties may assert claims of infringement against us relating to such content. We may need to obtain licenses from others
to refine, develop, market and deliver new content or services. We may not be able to obtain any such licenses on commercially reasonable
terms or at all or rights granted pursuant to any licenses may not be valid and enforceable.
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FAILURE
TO PROTECT OUR INTELLECTUAL PROPERTY RIGHTS OR CLAIMS BY OTHERS THAT WE INFRINGE THEIR INTELLECTUAL PROPERTY RIGHTS COULD SUBSTANTIALLY
HARM OUR BUSINESS.
Our
website domain names are crucial to our business. However, as with phone numbers, we do not have and cannot acquire any property rights
in an internet address. The regulation of domain names in the United States and in other countries is also subject to change. Regulatory
bodies could establish additional top-level domains, appoint additional domain name registrars or modify the requirements for holding
domain names. As a result, we might not be able to maintain our domain names or obtain comparable domain names, which could harm our
business. We also rely on a combination of trade secret laws and restrictions on disclosure to protect our intellectual property rights.
Our success depends on the protection of the proprietary aspects of our technology as well as our ability to operate without infringing
on the proprietary rights of others. Despite these measures, any of our intellectual property rights could be challenged, invalidated,
circumvented or misappropriated. Others may independently discover our trade secrets and proprietary information, and in such cases,
we could not assert any trade secret rights against such parties. Costly and time-consuming litigation could be necessary to enforce
and determine the scope of our intellectual property rights. Therefore, in certain jurisdictions, we may be unable to protect our technology
and designs adequately against unauthorized third-party use, which could adversely affect our ability to compete.
DEVELOPING
AND IMPLEMENTING NEW AND UPDATED APPLICATIONS, FEATURES AND SERVICES FOR OUR WEBSITES MAY BE MORE DIFFICULT THAN EXPECTED, MAY TAKE LONGER
AND COST MORE THAN EXPECTED AND MAY NOT RESULT IN SUFFICIENT INCREASES IN REVENUE TO JUSTIFY THE COSTS.
Attracting
and retaining users of our websites requires us to continue to provide quality, targeted content and to continue to develop new and updated
applications, features and services for our websites. If we are unable to do so on a timely basis or if we are unable to implement new
applications, features and services without disruption to our existing ones, our ability to continue to expand our website traffic will
be in jeopardy. The costs of development of these enhancements may negatively impact our ability to achieve profitability. There can
be no assurance that the revenue opportunities from expanded website content, or updated technologies, applications, features or services
will justify the amounts ultimately spent by us.
IF
WE ARE UNABLE TO OBTAIN OR MAINTAIN KEY WEBSITE ADDRESSES, OUR ABILITY TO OPERATE AND GROW OUR BUSINESS MAY BE IMPAIRED.
Our
website addresses, or domain names, are critical to our business. We currently own more than 25 domain names. However, the regulation
of domain names is subject to change, and it may be difficult for us to prevent third parties from acquiring domain names that are similar
to ours, that infringe our trademarks or that otherwise decrease the value of our brands. If we are unable to obtain or maintain key
domain names for the various areas of our business, our ability to operate and grow our business may be impaired.
OUR
TECHNOLOGY DEVELOPMENT EFFORTS MAY NOT BE SUCCESSFUL IN IMPROVING THE FUNCTIONALITY OF OUR NETWORK, WHICH COULD RESULT IN REDUCED TRAFFIC
ON OUR WEBSITES.
If
our websites do not work as intended, or if we are unable to upgrade the functionality of our websites as needed to keep up with the
rapid evolution of technology for content delivery, our websites may not operate properly, which could harm our business. Additionally,
software product design, development and enhancement involve creativity, expense and the use of new development tools and learning processes.
Delays in software development processes are common, as are project failures, and either factor could harm our business.
OUR
ABILITY TO DELIVER OUR CONTENT DEPENDS UPON THE QUALITY, AVAILABILITY, POLICIES AND PRICES OF CERTAIN THIRD-PARTY SERVICE PROVIDERS.
We
rely on third parties to provide website hosting services. In certain instances, we rely on a single service provider for some of these
services. In the event the providers were to terminate our relationship or stop providing these services, our ability to operate our
websites could be impaired. Our ability to address or mitigate these risks may be limited. The failure of all or part of our website
hosting services could result in a loss of access to our websites which would harm our results of operations.
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WE
MAY BE HELD LIABLE FOR CONTENT, BLOGS OR THIRD PARTY LINKS ON OUR WEBSITE OR CONTENT DISTRIBUTED TO THIRD PARTIES AND OUR GENERAL LIABILITY
INSURANCE MAY NOT BE ADEQUATE TO COMPENSATE US FOR ALL LIABILITIES TO WHICH WE ARE EXPOSED.
As
a publisher and distributor of content over the internet, including blogs which appear on our websites and links to third-party websites
that may be accessible through our websites, or content that includes links or references to a third-party’s website, we face potential
liability for defamation, negligence, copyright, patent or trademark infringement and other claims based on the nature, content or ownership
of the material that is published on or distributed from our websites. These types of claims have been brought, sometimes successfully,
against online services, websites and print publications in the past. Other claims may be based on errors or false or misleading information
provided on linked websites, including information deemed to constitute professional advice such as legal, medical, financial or investment
advice. Other claims may be based on links to sexually explicit websites. Although we carry general liability insurance, our insurance
may not be adequate to indemnify us for all liabilities imposed. Any liability that is not covered by our insurance or is in excess of
our insurance coverage could severely harm our financial condition and business. Implementing measures to reduce our exposure to these
forms of liability may require us to spend substantial resources and limit the attractiveness of our websites to users.
OUR
MANAGEMENT MAY BE UNABLE TO EFFECTIVELY INTEGRATE OUR ACQUISITIONS AND TO MANAGE OUR GROWTH AND WE MAY BE UNABLE TO FULLY REALIZE ANY
ANTICIPATED BENEFITS OF THESE ACQUISITIONS.
We
are subject to various risks associated with our growth strategy, including the risk that we will be unable to identify and recruit suitable
acquisition candidates in the future or to integrate and manage the acquired companies. Acquired companies’ histories, the geographical
location, business models and business cultures will be different from ours in many respects. Successful integration of these acquisitions
is subject to a number of challenges, including:
●
the
diversion of management time and resources and the potential disruption of our ongoing business;
●
difficulties
in maintaining uniform standards, controls, procedures and policies;
●
unexpected
costs and time associated with upgrading both the internal accounting systems as well as educating each of their staff as to the
proper methods of collecting and recording financial data;
●
potential
unknown liabilities associated with acquired businesses;
●
the
difficulty of retaining key alliances on attractive terms with partners and suppliers; and
●
the
difficulty of retaining and recruiting key personnel and maintaining employee morale.
There
can be no assurance that our efforts to integrate the operations of any acquired assets or companies will be successful, that we can
manage our growth or that the anticipated benefits of these proposed acquisitions will be fully realized.
WE
DEPEND ON THE SERVICE OF OUR CHAIRMAN OF THE BOARD. THE LOSS OF HIS SERVICE COULD HURT OUR ABILITY TO OPERATE OUR BUSINESS IN FUTURE
PERIODS.
Our
success largely depends on the efforts, reputation and abilities of W. Kip Speyer, our Chairman of the Board. While we are a party to
an employment agreement with Mr. Speyer and do not expect to lose his services in the foreseeable future, the loss of the services of
Mr. Speyer could materially harm our business and operations in future periods.
WE
MUST HIRE, INTEGRATE AND/OR RETAIN QUALIFIED PERSONNEL TO SUPPORT OUR EXPECTED BUSINESS EXPANSION.
Our
success also depends on our ability to attract, train and retain qualified personnel. In addition, because our users must perceive the
content of our websites as having been created by credible and notable sources, our success also depends on the name recognition and
reputation of our editorial staff. Competition for qualified personnel is intense and we may experience difficulty in hiring and retaining
highly skilled employees with appropriate qualifications. If we fail to attract and retain qualified personnel, our business will suffer,
and we may be unable to timely meet our reporting obligations under Federal securities laws.
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WE
DELIVER ADVERTISEMENTS TO USERS FROM THIRD-PARTY ADVERTISING SERVICES WHICH EXPOSES OUR USERS TO CONTENT AND FUNCTIONALITY OVER WHICH
WE DO NOT HAVE ULTIMATE CONTROL.
We
display pay-per-click, banner, cost per acquisition “CPM”, direct, and other forms of advertisements to users that come from
third-party Advertising Services. We do not control the content and functionality of such third-party advertisements and, while we provide
guidelines as to what types of advertisements are acceptable, there can be no assurance that such advertisements will not contain content
or functionality that is harmful to users. Our inability to monitor and control what types of advertisements get displayed to users could
have a material adverse effect on our business, financial condition, and results of operations.
OUR
SERVICES MAY BE INTERRUPTED IF WE EXPERIENCE PROBLEMS WITH OUR NETWORK INFRASTRUCTURE.
The
performance of our network infrastructure is critical to our business and reputation. Because our services are delivered solely through
the internet, our network infrastructure could be disrupted by a number of factors, including, but not limited to:
●
unexpected
increases in usage of our services;
●
computer
viruses and other security issues;
●
interruption
or other loss of connectivity provided by third-party internet service providers;
●
natural
disasters or other catastrophic events; and
●
server
failures or other hardware problems.
If
our services were to be interrupted, it could cause loss of users, customers, and business partners, which could have a material adverse.
OUR
SYSTEMS MAY FAIL DUE TO NATURAL DISASTERS, TELECOMMUNICATIONS FAILURES AND OTHER EVENTS, ANY OF WHICH WOULD LIMIT USER TRAFFIC.
Our
websites are hosted by third party providers. Any disruption of the computing platform at these third party providers could result in
a service outage. Fire, floods, earthquakes, power loss, telecommunications failures, break-ins, supplier failure to meet commitments,
and similar events could damage these systems and cause interruptions in the hosting of our websites. Computer viruses, electronic break-ins
or other similar disruptive problems could cause users to stop visiting our website and could cause advertisers to terminate any agreements
with us. In addition, we could lose advertising revenues during these interruptions and user satisfaction could be negatively impacted
if the service is slow or unavailable. If any of these circumstances occurred, our business could be harmed. Our insurance policies may
not adequately compensate us for losses that may occur due to any failures of or interruptions in our systems. We do not presently have
a formal disaster recovery plan.
Our
websites must accommodate high volumes of traffic and deliver frequently updated information. While we have not experienced any systems
failures to date, it is possible that we may experience systems failures in the future and that such failures could harm our business.
In addition, our users depend on internet service providers, online service providers and other website operators for access to our websites.
Many of these providers and operators have experienced significant outages in the past, and could experience outages, delays and other
difficulties due to system failures unrelated to our systems. Any of these system failures could harm our business.
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WE
ARE UNABLE TO PREDICT THE IMPACT OF COVID-19 ON OUR BUSINESS.
Because
our company operates in the digital advertising industry, unlike a brick and mortar-based company, predicting the impact of the coronavirus
pandemic on our company is difficult at this stage in the viruses US expansion. Thus far, we have experienced a pause in marketing campaigns
by a limited number of clients and a potential impact from a number of suppliers. We have issued a work from home policy to protect our
employees and their families from potential virus transmission among co-workers, but have returned to our Corporate offices in Boca Raton,
FL since September 2020 while adhering to CDC and local/state recommendations. Generally, marketing budgets tend to decline in times
of a recession. We have started to curtail expenses, including travel and we have issued a work from home policy to protect our employees
and their families from virus transmission associated with co-workers. We are beginning to experience interruptions in our daily operations,
including financial reporting process, as a result of these policies. We expect the revenue impact on our industry could vary dramatically
by vertical. For example, we would expect to see less advertising demand from the travel, leisure and hospitality verticals and more
advertising demand in the health, technology, insurance, and pharmaceutical verticals. We also maintain long-standing relationships with
Yahoo!, Google and others that provide access to hundreds of thousands of advertisers from which most of our Real Time Bidding and digital
publishing revenue originates. Any adverse impact on the operations of those companies would have a correspondingly adverse impact on
our revenues in future periods. We will continue to assess the impact of the COVID-19 pandemic on our company, however, at this time
we are unable to predict all possible impacts on our company, our operations, and our revenues. Should revenues turn downwards both quickly
and dramatically, we would not be in a strong position to offset equally as quickly with expenses.
PRIVACY
CONCERNS COULD IMPAIR OUR BUSINESS.
We
have a policy against using personally identifiable information obtained from users of our websites without the user’s permission.
In the past, the Federal Trade Commission has investigated companies that have used personally identifiable information without permission
or in violation of a stated privacy policy. If we use personal information without permission or in violation of our policy, we may face
potential liability for invasion of privacy for compiling and providing information to our corporate customers and electronic commerce
merchants. In addition, legislative or regulatory requirements may heighten these concerns if businesses must notify internet users that
the data may be used by marketing entities to direct product promotion and advertising to the user. Other countries and political entities,
such as the European Union, have adopted such legislation or regulatory requirements. The United States may adopt similar legislation
or regulatory requirements in the future. If consumer privacy concerns are not adequately addressed, our business, financial condition
and results of operations could be materially harmed.
WE
ARE SUBJECT TO A NUMBER OF REGULATORY RISKS, ANY FAILURE TO COMPLY WITH THE VARIOUS REGULATIONS COULD ADVERSELY IMPACT OUR BUSINESS.
We
are subject to a number of domestic and, to the extent our operations are conducted outside the United States, foreign laws and regulations
that affect companies conducting business on the internet and through other electronic means, many of which are still evolving and could
be interpreted in ways that could harm our business. United States and foreign regulations and laws potentially affecting our business
are evolving frequently. We currently have not developed our internal compliance program, nor do we have policies in place to monitor
compliance. Instead, we rely on the policies of our publishing partners. If we are unable to identify all regulations to which our business
is subject and implement effective means of compliance, we could be subject to enforcement actions, lawsuits and penalties, including
but not limited to fines and other monetary liability or injunction that could prevent us from operating our business or certain aspects
of our business. In addition, compliance with the regulations to which we are subject now or in the future may require changes to our
products or services, restrict or impose additional costs upon the conduct of our business or cause users to abandon material aspects
of our services. Any such action could have a material adverse effect on our business, results of operations and financial condition.
LITIGATION
IS BOTH COSTLY AND TIME-CONSUMING AND THERE IS NO CERTAINTY OF A FAVORABLE RESULT.
We
are presently involved in litigation which is described elsewhere in this filing. This litigation is both costly and time consuming and
has resulted in the diversion of management time and resources. While we believe that all or a portion of our costs are covered by insurance,
there are no assurances that they are covered nor are there assurances that we will prevail in the litigation.
19
RISKS
RELATING TO OUR INDEBTEDNESS
Our
secured indebtedness may limit our ability to operate our business.
As
of December 31, 2021, we had $23.9 million and as of December 31, 2020, we had $19.0 million of outstanding secured indebtedness
under our outstanding credit facilities. The instruments governing our existing secured indebtedness may inhibit our ability to incur
additional debt equity and require significant payments from the proceeds of any debt or equity sale without consent of the lender. In
addition, we have additional covenants and obligations under the secured indebtedness which may limit our ability to operate our business.
Our ability to repay the indebtedness may require us to dedicate a substantial portion of our cash flow for operations to payment of
debt service and principal thereby reducing funds available to implement our business strategy. Our level of indebtedness could also
provide limits in our ability to adjust to changing market conditions and vulnerability in the event of a downturn in economic conditions
in the businesses in which we operate, and impair our ability to obtain additional financing for our business strategy. If we are unable
to meet our obligations under the secured indebtedness, the lender may call a default and our business could be foreclosed upon or otherwise
transferred.
Between
January 26, 2022 and June 10, 2022, the Company and certain of its subsidiaries entered into seven amendments to the Amended
and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane
Partners”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative
Agent and Collateral Agent dated June 5, 2020, as amended (the “Credit Agreement”). The Credit Agreement was amended to provide
for an additional loan amount of $2.7 million, in the aggregate. This term loan matures on June 30, 2023. In addition, and as
part of the transaction, there is an Exit Fee (“the Exit Fee”) totaling $468 thousand which will be added and capitalized
to the principal amount of the original loan and the original loan terms apply.
RISKS
RELATED TO THE OWNERSHIP OF OUR SECURITIES
The
Company’s economic performance has raised substantial doubts about our ability to continue as a going concern.
Our
consolidated financial statements have been prepared assuming we will continue as a going concern. We have experienced substantial and
recurring losses from operations, which losses have caused an accumulated deficit of $106.1 million at December 31, 2021. These factors,
among others, raise substantial doubt about our ability to continue as a going concern. Our consolidated financial statements do not
include any adjustments that might result from the outcome of this uncertainty.
We
have material weaknesses in our disclosure controls and our internal control over financial reporting. If we fail to remediate any material
weaknesses or if we fail to establish and maintain effective control over financial reporting, our ability to accurately and timely report
our financial results could be adversely affected.
Our
management is responsible for establishing and maintaining adequate internal control over financial reporting (“ICFR”). ICFR
is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial
statements in accordance with United States generally accepted accounting principles (“GAAP”). A material weakness is a deficiency,
or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material
misstatement of annual or interim financial statements will not be prevented or detected on a timely basis. Historically, we have reported
material weaknesses in our disclosure controls and internal control over financial reporting. These material weaknesses have resulted
in our failure to timely file certain periodic reports as required by SEC rules and regulations, and resulted in the restatement of our
financial statements as of and for the year ended December 31, 2019 and for each of the quarterly periods ended September 30, 2019, March
31, 2020, June 30, 2020 and September 30, 2020.
Our
failure to remediate the material weaknesses or the identification of additional material weaknesses in the future could adversely affect
our ability to report financial information, including our filing of quarterly or annual reports with the SEC on a timely and accurate
basis. Moreover, our failure to remediate the material weaknesses identified above or the identification of additional material weaknesses
could prohibit us from producing timely and accurate financial statements, which may adversely affect the market price of shares of our
common stock. The Company is committed to resolving the material weaknesses by enhancing its accounting and finance department, implementing
a new organization wide ERP system with an inherent robust control structure, and utilizing external expertise related to all aspects
of internal control environments.
There
is a Limited Public Market For our Common Stock.
Our
shares of Common Stock are currently quoted for trading on the OTC Expert Market. There is a limited trading market for our shares of
common stock and a robust trading market for our securities may not develop in the foreseeable future. If no market develops, it may
be difficult or impossible for you to sell your shares if you should desire to do so. There is extremely limited and sporadic trading
of our common stock and no assurance can be given, when, if ever, an active trading market will develop or, if developed, that it will
be sustained.
20
The
amount of working capital we have available could be adversely impacted by the amount of cash dividends we pay affiliates.
At
May 2, 2022, we had one series (“E’) of preferred stock outstanding that pay cash dividends and are owned by Mr. W. Richard
Rogers, a former member of our board of directors. During 2021, we paid cash dividends of $5,000 to this affiliate. During 2020, we paid
cash dividends of $63,316 to these affiliates. These dividend amounts are in addition to the $8,136 interest payments made to Mr. Speyer
under the terms of convertible promissory notes which were exchanged for one of the series of outstanding preferred stock in November
2019. The payment of these cash dividends and interest payments reduces the amount of capital we have available to devote to the growth
of our company. For additional information on these series of preferred stock please see Note 12 to the notes to our audited consolidated
financial statements.
We
have outstanding preferred stock, convertible notes, options and warrants to purchase approximately 39% of our outstanding common stock.
At
December 31, 2021, we had 149,810,383 shares of our common stock and 125,000 preferred stock outstanding. Options, preferred stock and
warrants to purchase an aggregate of 37,363,543 shares of common stock are outstanding. At December 31, 2020 we had 117,336,975 shares
of our common stock and 8,044,017 preferred stock outstanding. Options, preferred stock and warrants to purchase an aggregate of 45,267,560
shares of common stock are outstanding. The conversion or possible exercise of the warrants and/or options, will increase the total outstanding
shares by approximately 25% at December 31, 2021 and 39% at December 31, 2020, which will have a dilutive effect on our existing stockholders.
CERTAIN
OF OUR OUTSTANDING WARRANTS CONTAIN CASHLESS EXERCISE PROVISIONS WHICH MEANS WE WILL NOT RECEIVE ANY CASH PROCEEDS UPON THEIR EXERCISE.
At
December 31, 2021, we had common stock warrants outstanding to purchase an aggregate of up to 35,823,316 shares of our common stock with
an exercise price range between $0.65 and $1.00 per share. During 2020, a total of 35,848,316 warrants were exercised in a cashless transaction
with exercise prices of $0.65 and $1.00 per share. A balance of 512,867 warrants remain exercisable at $0.65 per share, which are held
by Spartan Capital employees and are exercisable on a cashless basis. This means that the holder, rather than paying the exercise price
in cash, may surrender a number of warrants equal to the exercise price of the warrants being exercised. It is possible that the warrant
holders will use the cashless exercise feature. If all warrants are issued using the cashless exercise option, it will deprive us of
approximately $333,364 of additional capital that might otherwise be obtained if the warrants were exercised on a cash basis.
SOME
PROVISIONS OF OUR CHARTER DOCUMENTS AND FLORIDA LAW MAY HAVE ANTI-TAKEOVER EFFECTS THAT COULD DISCOURAGE AN ACQUISITION OF US BY OTHERS,
EVEN IF AN ACQUISITION WOULD BE BENEFICIAL TO OUR STOCKHOLDERS AND MAY PREVENT ATTEMPTS BY OUR STOCKHOLDERS TO REPLACE OR REMOVE OUR
CURRENT MANAGEMENT.
Provisions
in our amended and restated articles of incorporation and amended and restated bylaws, as well as provisions of Florida law, could make
it more difficult for a third party to acquire us or increase the cost of acquiring us, even if doing so would benefit our stockholders,
or remove our current management. These include provisions that:
●
permit
our board of directors to issue up to 20,000,000 shares of preferred stock, with any rights, preferences and privileges as they may
designate;
●
provide
that all vacancies on our board of directors, including as a result of newly created directorships, may, except as otherwise required
by law, be filled by the affirmative vote of a majority of directors then in office, even if less than a quorum;
●
provide
that stockholders seeking to present proposals before a meeting of stockholders or to nominate candidates for election as directors
at a meeting of stockholders must provide advance notice in writing, and also satisfy requirements as to the form and content of
a stockholder’s notice;
●
not
provide for cumulative voting rights, thereby allowing the holders of a majority of the shares of common stock entitled to vote in
any election of directors to elect all of the directors standing for election; and
●
provide
that special meetings of our stockholders may be called only by the board of directors or by the holders of at least 40% of our securities
entitled to notice of and to vote at such meetings.
21
These
provisions may frustrate or prevent any attempts by our stockholders to replace or remove our current management by making it more difficult
for stockholders to replace members of our board of directors, who are responsible for appointing the members of our management. Section
607.0902 of the Florida Business Corporation Act provides provisions which may discourage, delay or prevent someone from acquiring us
or merging with us whether or not it is desired by or beneficial to our stockholders. As permitted under Florida law, we have elected
not to be governed by this statute. Any provision of our amended and restated articles of incorporation, amended and restated bylaws
or Florida law that has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to receive
a premium for their shares of common stock or warrants, and could also affect the price that some investors are willing to pay for our
shares of common stock or warrants.
OUR
COMPANY HAS A CONCENTRATION OF STOCK OWNERSHIP AND CONTROL, WHICH MAY HAVE THE EFFECT OF DELAYING, PREVENTING OR DETERRING A CHANGE OF
CONTROL.
Our
common stock ownership is highly concentrated. As of December 31, 2021, Mr. W. Kip Speyer, our Chairman of the Board, together with members
of our board of directors and a principal stockholder, beneficially owns approximately 20.8% of our total outstanding shares of common
and preferred stock. As a result of the concentrated ownership of the stock, Mr. Speyer and our board of directors may be able to control
all matters requiring stockholder approval, including the election of directors and approval of mergers and other significant corporate
transactions. This concentration of ownership may have the effect of delaying, preventing or deterring a change in control of our company.
It could also deprive our stockholders of an opportunity to receive a premium for their shares as part of a sale of our company and it
may affect the market price of our common stock.
WE
DO NOT ANTICIPATE PAYING ANY CASH DIVIDENDS ON OUR COMMON STOCK IN THE FORESEEABLE FUTURE AND, AS SUCH, CAPITAL APPRECIATION, IF ANY,
OF OUR COMMON STOCK WILL BE YOUR SOLE SOURCE OF GAIN FOR THE FORESEEABLE FUTURE.
We
do not anticipate paying any cash dividends on our common stock in the foreseeable future. We currently intend to retain all available
funds and any future earnings to fund the development and growth of our business. In addition, and any future loan arrangements we enter
into may contain, terms prohibiting or limiting the amount of dividends that may be declared or paid on our common stock. As a result,
capital appreciation, if any, of our common stock will be your sole source of gain for the foreseeable future.
We
may issue additional shares of preferred stock in the future that may adversely impact your rights as holders of our common stock.
Pursuant
to our Amended and Restated Articles of Incorporation, the aggregate number of shares of capital stock which we are authorized to issue
is 344,000,000 shares, of which 324,000,000 shares are common stock, and 20,000,000 shares are “blank check” preferred stock
with such designations, rights and preferences as may be determined from time to time by our board of directors. Our board of directors
is empowered, without stockholder approval, to issue one or more series of preferred stock with dividend, liquidation, conversion, voting
or other rights which could dilute the interest of, or impair the voting power of, our common stockholders. As of the filing of this
10-K, we have 125,000 preferred stock outstanding.
22
We
are an “emerging growth company” as that term is used in the JOBS Act, and we intend to continue to take advantage of reduced
disclosure and governance requirements applicable to emerging growth companies, which could result in our common stock being less attractive
to investors and adversely affect the market price of our common stock or make it more difficult to raise capital as and when we need
it.
We
are an “emerging growth company” as that term is used in the JOBS Act, and we intend to continue to take advantage of certain
exemptions from various reporting requirements that are applicable to other public companies that are not to emerging growth companies
including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley
Act, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, exemptions from the
requirements of holding a nonbinding advisory vote on executive compensation and stockholder approval of any golden parachute payments
not previously approved, and exemptions from any rules that the Public Company Accounting Oversight Board may adopt requiring mandatory
audit firm rotation or a supplement to the auditor’s report on the financial statements. For as long as we qualify as an “emerging
growth company,” we may elect not to provide you with certain information, including certain financial information and certain
information regarding compensation of our executive officers, that we would have otherwise been required to provide in filings we make
with the SEC, which may make it more difficult for investors and securities analysts to evaluate us.
We
cannot predict if investors will find our common stock less attractive because we will rely on these exemptions. If some investors find
our common stock less attractive as a result, there may be a less active trading market for our common stock and our stock price may
be more volatile. We may take advantage of these reporting exemptions until we are no longer an emerging growth company, which in certain
circumstances could be for up to five years. See “Prospectus Summary—Implications of Being an Emerging Growth Company.”
Because
of the exemptions from various reporting requirements provided to us as an “emerging growth company”, we may be less attractive
to investors and it may be difficult for us to raise additional capital as and when we need it. Investors may be unable to compare our
business with other companies in our industry if they believe that our financial accounting is not as transparent as other companies
in our industry. If we are unable to raise additional capital as and when we need it, our business, results of operations, financial
condition and cash flows, and future prospects may be materially and adversely affected.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.