UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
10-K
☒
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For
the fiscal year ended December 31 , 2021
☐
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For
the transition period from __________ to __________
Commission
file number 1-12471
THE
ARENA GROUP HOLDINGS, INC .
(formerly
known as theMaven, Inc.)
(Exact
name of registrant as specified in its charter)
Delaware
68-0232575
(State
or other jurisdiction of
incorporation or organization)
(I.R.S.
Employer
Identification No.)
200
Vesey Street
24 th Floor
New
York , New York
10281
(Address
of principal executive offices)
(Zip
Code)
( 212 )
321-5002
(Registrant’s
telephone number, including area code)
Securities
registered pursuant to Section 12(b) of the Act:
Title
of each class
Trading
Symbol(s)
Name
of each exchange on which registered
Common
Stock, $0.01 par value
AREN
NYSE
American
Securities
registered pursuant to Section 12(g) of the Act: Preferred Stock Purchase Rights
Indicate
by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No
☒
Indicate
by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒
Indicate
by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐
Indicate
by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule
405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant
was required to submit such files). Yes ☒ No ☐
Indicate
by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,”
“smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large
accelerated filer ☐
Accelerated
filer ☐
Non-accelerated
filer ☒
Smaller
reporting company ☒
Emerging
growth company ☐
If
emerging growth company, indicated by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(b) of the Exchange Act. ☐
Indicate
by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness
of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered
public accounting firm that prepared or issued its audit report. ☐
Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ or No ☒
As
of June 30, 2021, which was the last business day of the registrant’s most recently completed second fiscal quarter for fiscal
2021, the aggregate market value of the common stock held by non-affiliates was $ 59,889,207 . This calculation is based upon the closing
price of the common stock of $17.16 per share on that date, as reported by the OTC Markets Group Inc.
As
of March 21, 2022, the Registrant had 17,417,490 shares of common stock outstanding.
Form
10-K
Table
of Contents
Page
Part I.
4
Item
1.
Business
4
Item
1A.
Risk Factors
11
Item
1B.
Unresolved Staff Comments
23
Item
2.
Properties
23
Item
3.
Legal Proceedings
23
Item
4.
Mine Safety Disclosure
23
Part II.
23
Item
5.
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
23
Item
6.
Selected Financial Data
26
Item
7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
26
Item
7A.
Quantitative and Qualitative Disclosures About Market Risk
41
Item
8.
Financial Statements and Supplementary Data
41
Item
9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
41
Item
9A.
Controls and Procedures
41
Item
9B.
Other Information
42
Part III.
42
Item
10.
Directors, Executive Officers and Corporate Governance
4 2
Item
11.
Executive Compensation
4 2
Item
12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
4 3
Item
13.
Certain Relationships and Related Transactions, and Director Independence
43
Item
14.
Principal Accounting Fees and Services
43
Part IV.
43
Item
15.
Exhibits, Financial Statement Schedules
43
Item
16.
Form 10-K Summary
50
Signatures
51
EXPLANATORY
NOTE
All
statements of shares and per-share information in this Annual Report on Form 10-K (this “Annual Report”) reflect a one-for-twenty-two
(1-for-22) reverse stock split of our outstanding common stock, par value $0.01 per share (our “common stock”), effective
at 8:00 p.m. Eastern Time on February 8, 2022, and implemented at the beginning of trading on the NYSE American on February 9, 2022 (the
“Reverse Stock Split”).
2
Cautionary
Statement Regarding Forward-Looking Information
Certain
statements and information in this Annual Report may constitute “forward-looking statements” within the meaning of Section
27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934,
as amended (“Exchange Act”). Forward-looking statements relate to future events or future performance and include, without
limitation, statements concerning our business strategy, future revenues, market growth, capital requirements, product introductions,
and expansion plans and the adequacy of our funding. Other statements contained in this Annual Report that are not historical facts are
also forward-looking statements. We have tried, wherever possible, to identify forward-looking statements by terminology such as “may,”
“will,” “could,” “should,” “expects,” “anticipates,” “intends,”
“plans,” “believes,” “seeks,” “estimates,” and other comparable terminology.
We
caution investors that any forward-looking statements presented in this Annual Report, or that we may make orally or in writing from
time to time, are based on the beliefs of, assumptions made by, and information currently available to, us. Such statements are based
on assumptions, and the actual outcome will be affected by known and unknown risks, trends, uncertainties, and factors that are beyond
our control or ability to predict. Although we believe that our assumptions are reasonable, they are not guarantees of future performance,
and some will inevitably prove to be incorrect. As a result, our actual future results can be expected to differ from our expectations,
and those differences may be material. Accordingly, investors should use caution in relying on forward-looking statements, which are
based only on known results and trends at the time they are made, to anticipate future results or trends. Certain risks are discussed
in this Annual Report and also from time to time in our other filings with the U.S. Securities and Exchange Commission (the “SEC”
or “Commission”).
This
Annual Report and all subsequent written and oral forward-looking statements attributable to us or any person acting on our behalf are
expressly qualified in their entirety by the cautionary statements contained or referred to in this section. We do not undertake any
obligation to release publicly any revisions to our forward-looking statements to reflect events or circumstances after the date of this
Annual Report.
3
Part
I
Item
1. Business
The
Arena Group Holdings, Inc. (the “Company,” “Arena Group,” “we,” “our,” or “us”),
is a data-driven media company that focuses on building deep content verticals powered by a best-in-class digital media platform (the
“Platform”) empowering premium publishers who impact, inform, educate, and entertain. Our strategy is to focus on key verticals
where audiences are passionate about a topic category (e.g., sports and finance) and where we can leverage the strength of our core brands
to grow our audience and increase monetization both within our core brands as well as our media publishers (each, a “Publisher
Partner”). Our focus is on leveraging our Platform and iconic brands in targeted verticals to maximize audience reach, improve
engagement and optimize monetization of digital publishing assets for the benefit of our users, our advertiser clients, and our 35 owned
and operated properties as well as properties we run on behalf of independent Publisher Partners. We operate the media businesses for
Sports Illustrated (“Sports Illustrated”), own and operate TheStreet, Inc. (“TheStreet”) and College Spun Media
Incorporated (“The Spun”), and power more than 200 independent Publisher Partners, including Biography, History, and the
many sports team sites that comprise FanNation, among others. Each Publisher Partner joins the Platform by invitation-only and is drawn
from premium media brands and independent publishing businesses with the objective of augmenting our position in key verticals and optimizing
the performance of the Publisher Partner. Publisher Partners incur the costs in content creation on their respective channels and receive
a share of the revenue associated with their content. Because of the state-of-the-art technology and large scale of the Platform and
our expertise in search engine optimization (SEO), social media, subscription marketing and ad monetization, Publisher Partners continually
benefit from our ongoing technological advances and bespoke audience development expertise. Additionally, we believe the lead brand within
each vertical creates a halo benefit for all Publisher Partners in the vertical while each of them adds to the breadth and quality of
content. While they benefit from these critical performance improvements they also may save substantially in costs of technology, infrastructure,
advertising sales, and member marketing and management.
Corporate
History
We
were originally incorporated in Delaware as Integrated Surgical Systems, Inc. (“Integrated”) in 1990. On October 11, 2016,
Integrated and TheMaven Network, Inc. (“Maven Network”) entered into a share exchange agreement (the “Share Exchange
Agreement”), whereby the stockholders of Maven Network agreed to exchange all of the then-issued and outstanding shares of common
stock for shares of common stock of Integrated. On November 4, 2016, the parties consummated a recapitalization pursuant to the Share
Exchange Agreement and, as a result, Maven Network became a wholly owned subsidiary of Integrated. Integrated changed its name to theMaven,
Inc. on December 2, 2016.
In
2018, we acquired HubPages, Inc., a Delaware corporation (“HubPages”), and Say Media, Inc., a Delaware corporation
(“Say Media”). Say Media changed its name on January 6, 2020 to Maven Coalition, Inc. and then again on February 18, 2022
to The Arena Platform, Inc. (“Arena Platform”). In 2019, we acquired TheStreet. Also, in 2019, we entered into a licensing
agreement, as amended by Amendment No. 1 dated September 1, 2019, Amendment No. 2 dated April 1, 2020, Amendment No. 3 dated July 28,
2020, Amendment No. 4 dated June 4, 2021, and side letter dated June 4, 2021 (collectively, the “Sports Illustrated Licensing Agreement”)
with ABG-SI LLC (“ABG”), pursuant to which we have the exclusive right and license in the United States, Canada, Mexico,
United Kingdom, Republic of Ireland, Australia, and New Zealand to operate the Sports Illustrated media business (in the English and
Spanish languages), including to (i) operate the digital and print editions of Sports Illustrated (including all special interest issues
and the swimsuit issue) and Sports Illustrated for Kids, (ii) develop new digital media channels under the Sports Illustrated brands,
and (iii) operate certain related businesses, including without limitation, special interest publications, video channels, bookazines,
and the licensing and/or syndication of certain products and content under the Sports Illustrated brand.
In
2020, we acquired substantially all the assets of Petametrics Inc., doing business as LiftIgniter, a Delaware corporation (“LiftIgniter”).
In 2021, we acquired all of the issued and outstanding shares of capital stock of The Spun.
4
On
September 20, 2021, we re-branded to “The Arena Group.” Effective at 8:00 p.m. Eastern Time on February 8, 2022, we changed
our formal corporate name to The Arena Group Holdings, Inc. in conjunction with our filing a Certificate of Amendment and Certificate
of Corrections with the State of Delaware and obtaining approval from the Financial Industry Regulatory Authority (“FINRA”).
On February 9, 2022, our common stock began trading on the NYSE American.
The
Platform
We
developed the Platform, a proprietary online publishing platform that provides our owned and operated media businesses, Publisher Partners,
who are third parties producing and publishing content on their own domains, and individual creators contributing content to our owned
and operated sites (“Expert Contributors”), the ability to produce and manage editorially focused content through tools and
services provided by us. We have also developed proprietary advertising technology, techniques and relationships that allow us, our Publisher
Partners and Expert Contributors to monetize online, editorially focused content through various display and video advertisements and
tools and services for driving a subscription or membership based business and other monetization services (the “Monetization Solutions”
and, together with the Platform, the “Platform Services”). Our Platform offers audiences bespoke content with optimized design
and page construction.
The
Platform comprises state-of-the-art publishing tools, video platforms, social distribution channels, newsletter technology, machine learning
content recommendations, notifications, and other technology that deliver a complete set of features to drive a digital media business
in an entirely cloud-based suite of services. Our software engineering and product development teams are experienced at delivering these
services at scale. We continue to develop the Platform software by combining proprietary code with components from the open-source community,
plus select commercial services as well as identifying, acquiring, and integrating other platform technologies, where we see unique long-term
benefits to us.
The
Platform Services include:
● Content
management, machine learning driven content recommendations, traffic redistribution, hosting
and bandwidth;
● Video
publishing, hosting, and player solution via an integrated set of third-party providers;
● Dashboards
for our Publisher Partners as well as integration with leading analytics services like Google
Analytics;
● Digital
subscriptions and membership with paywalls, exclusive member access, and metering, credit
card processing and reporting;
● User
account management;
● User
account migration to platform, including emails and membership data;
● Technical
support team to train and support our Publisher Partners and staff (if applicable) on the
Platform;
● Advertising
serving, trafficking/insertion orders, yield management, and reporting and collection;
● Dedicated
customer service and sales center to assist our Publisher Partners with customer support,
sign-ups, cancellations, and “saves;”
● Services
for maintaining evergreen content to Expert Contributors;
● Various
syndication integrations (e.g., Apple News, Facebook Instant Articles, Google AMP, Google
news and RSS feeds);
● Structured
data objects (i.e., structured elements such as recipes or products); and
● Other
features, as they may be added to the Platform from time to time.
5
Our
Platform partners use the Platform Services to produce, manage, host and monetize their content in accordance with the terms and conditions
of partner agreements between each of our Publisher Partners and us (the “Partner Agreements”). Our Publisher Partners
incur the costs with respect to creating their content; thus, not requiring capital expenditures by us. Pursuant to the Partner
Agreements, we and our Publisher Partners split revenue generated from the Platform Services used in connection with the Publisher Partner’s
content based on certain metrics such as whether the revenue was from direct sales, was generated by our Publisher Partner or us, was
generated in connection with a subscription or a membership, was based on standalone or bundled subscriptions or whether the revenue
was derived from affiliate links.
Subject
to the terms and conditions of each Partner Agreement and in exchange for the Platform Services, our Publisher Partners grant
us, for so long as our Publisher Partner’s assets are hosted on the Platform, (i) exclusive control of ads.txt with respect to
our Publisher Partner’s domains and (ii) the exclusive right to include our Publisher Partner’s website domains and related
URLs in our coalition in a consolidated listing assembled by third party measurement companies such as comScore, Nielsen or other similar
measuring services selected by us. As such, the Platform serves as the primary digital media and social platform with respect to each
of our Publisher Partners’ website domains during the applicable term of each Partner Agreement.
Our
Brands and Growth Strategy
Our
business model is to grow our Platform audience while striving to diversify revenue and drive gross margin through traditional media
brands as well as new digital-first brands. We believe our vertical model allows us and our partners to leverage audience growth, technological
efficiencies and cost savings across all of our brands. Our vertical model consists of (i) acquiring or partnering with powerful brands
that can offer our audience bespoke content and domain authority, (ii) forming key strategic partnerships with like-minded partners of
high-quality content, (iii) partnering with entrepreneurial publishers to drive local content at variable cost tied to performance,
and (iv) growing our Publisher Partners on our network to expand our content offerings and add scale to the ecosystem. In late 2021,
both Sports Illustrated and TheStreet increased its focus on producing data-driven breaking and trending news packaged specifically for
Facebook News.
Our
growth strategy is to continue to expand the coalition by adding new Publisher Partners in key verticals that management believes will
expand the scale of unique users interacting on the Platform. In each vertical, we seek to build around a leading brand, such as Sports
Illustrated (for sports) and TheStreet (for finance), surround it with subcategory specialists, and further enhance coverage with individual
Expert Contributors. The primary means of expansion is adding independent Publisher Partners or acquiring publishers that have
premium branded content and can broaden the reach and impact of the Platform. As our digital revenue and gross margin grows, we believe
we can further accelerate our growth. Specifically, our 2022 growth initiatives include: (i) increasing syndication of the content on
our Platform through the re-publishing the content on third-party websites, (ii) offering of podcasts and e-commerce through our Platform,
(iii) growing Sports Illustrated sportsbook (“SI Sportsbook”), (iv) acquiring or developing new verticals for our users,
and (v) continuing to identify and partner with new Publisher Partners.
The
Arena Group
We
operate a best-in-class digital media platform empowering premium publishers who impact, inform, educate, and entertain. We operate the
media businesses for Sports Illustrated and TheStreet, and power more than 200 independent brands, including Biography, History, and
the many team sports sites that comprise FanNation, among others. These brands range from niche media businesses to world-leading independent
publishers, operating on the Platform, a shared digital publishing, monetization, and distribution platform.
6
Sports
Illustrated
We
assumed management of certain Sports Illustrated media assets (pursuant to the Sports Illustrated License Agreement) on October 4, 2019.
Sports Illustrated is owned by ABG, a brand development, marketing, and entertainment company. Since assuming management of the Sports Illustrated media assets, we have implemented significant
changes to rebuild the historic brand and beacon of sports journalism, to evolve and expand the business, and to position it for growth
and continued success going forward.
SI
Sportsbook was launched in 2021 in Colorado. We provide the content for SI Sportsbook and our partner, 888 Holdings PLC, one of
the world’s leading online betting and gaming companies, provides the gambling engine. The SI Sportsbook covers the NFL, CFB, NCAAMB,
MLB, NBA, NHA, PGA, Horse Racing, UCF, Boxing. The content we provide includes: (i) Sports Illustrated winners club newsletter, live
NFL pre-game show and twitter spaces, (ii) NFL and CFB game betting previews and player props, (iii) five new betting articles series,
and (iv) four new video on-demand betting series. SI Sportsbook intends to expand into additional markets by the end of 2023.
With
respect to Sports Illustrated Swim (“SI Swim”), we have continued to transition it to a female-focused lifestyle brand, with
the annual content release in July 2021. With respect to our fan-facing event to celebrate our annual content release and ongoing digital
sponsorships, we partnered with Hard Rock, Diageo, and Vita Coco.
In addition, we partnered with iHeartMedia, Inc.
to co-produce original podcasts. The iHeartPodcast Network will distribute the podcasts as well as distribute Sports Illustrated’s
existing podcasts across iHeartRadio and everywhere podcasts are heard.
TheStreet
TheStreet
is a leading financial news and information provider to investors and institutions worldwide and has produced business news and market
analysis for individual investors. TheStreet brings its editorial tradition, strong subscription platform, and valuable membership base
to us, and benefits from our mobile-friendly CMS, social, video, and monetization technology. As we previously disclosed, our agreement
with Jim Cramer expired in September 2021 and we have refocused our efforts to broaden our targeted user base to a more diverse demographic
profile.
HubPages
We
acquired HubPages to enhance the user’s experience by increasing content, including from individual creators contributing content
to our owned and operated sites. HubPages operates a network of premium content channels that act as an open community for writers,
explorers, knowledge seekers, and conversation starters to connect in an interactive and informative online space. HubPages operates
in the United States.
Arena
Platform
We
acquired Arena Platform to enhance the user’s experience by increasing content. Now fully integrated into the Platform, Arena Platform’s
technology provides a comprehensive online media publishing platform and enables brand advertisers to engage today’s social media
consumer through rich advertising experiences across its network of web properties. Arena Platform operates in the United States.
LiftIgniter
LiftIgniter
provides a distribution and recommendation engine for premium publishers. The LiftIgniter platform connects users efficiently to hundreds
of professional content creators, with custom recommendations of content aligned with users’ personal passions. Aided by machine-learning
technology, publishers can identify and target those interested in their content. LiftIgniter activates the value of hosting hundreds
of premium journalists on a single platform by interconnecting them through unified content distribution.
The
Spun
The
Spun (thespun.com), founded in September 2012, is an online independent sports publication that brings readers the most interesting athletic
stories of the day. The Spun focuses on the social media aspect of the industry. The former Chief Executive Officer of The Spun
is now serving as our Vice President of Growth for Sports, a role we believe will continue to assist us in growing our sports vertical
business.
7
Other
Publisher Partners
We
have multiple team specific and niche sports sites under the brand FanNation. Additionally, Fadeaway World which is a sports-oriented
Publisher Partner, joined our Platform in May 2021, and is a fast-growing online basketball media brand focused on breaking news
and commentary.
Intellectual
Property
We
have seven patent registrations in the United States in connection with our technology. The patents expire at various times through
2033. All of our patent registrations are owned by our wholly-owned subsidiary, Arena Platform.
Maven
and Key Design
We
currently have trademark registrations directed to our key design logo and the MAVEN name in the United States, Australia, China, the
European Union (the “EU”), the United Kingdom, India, Japan, and New Zealand, as well as international Madrid Protocol registrations.
We have a trademark application directed to our key design logo pending in Canada, and a trademark registration for the MAVEN name in
Canada.
Moreover,
we have a United States trademark registration for the word mark MAVEN COALITION, trademark registrations in the EU and the United Kingdom
for the word mark THEMAVEN, and a United States trademark registration for the word mark A MAVEN CHANNEL. We have trademark registrations
for the work mark A MAVEN CHANNEL in Australia, New Zealand, the EU, and the United Kingdom, and applications for the word mark A MAVEN
CHANNEL pending in Canada and Mexico, as well as an international Madrid Protocol registration.
The above trademark registrations are subject
to renewals at various times through 2031.
Other
Marks
We
have trademark registrations for the word marks ACTION ALERTS PLUS, ALPHA RISING, BANKING MY WAY, BULL MARKET FANTASY, INCOME SEEKER,
LIFTIGNITOR, MAIN ST. (logo), REAL MONEY, REALMONEY, STREETLIGHTNING, THE SPUN, TEMPEST, THESTREET, THESTREET.COM, and THE STREET (logo)
in the United States and a pending application for the word mark THESTREET SMARTS in the United States. We also have trademark applications
for the marks ACTION ALERTS PLUS, BULL MARKET FANTASY, REAL MONEY, and THESTREET pending in Canada.
We
have trademark applications for the marks THE ARENA, THE ARENA GROUP, and THE ARENA GROUP (logo) pending in the United States. We also
have Madrid Protocol applications pending for the word mark THE ARENA GROUP and for THE ARENA GROUP logo mark, each seeking registration
of the marks in Australia, Canada, China, EU, Mexico, New Zealand, and the United Kingdom.
We
have a United States trademark registration for the word mark HUBPAGES, and trademark registrations for the HUBPAGES mark in Argentina,
Australia, Brazil, Canada, China, Colombia, the EU, Hong Kong, India, Indonesia, Japan, Mexico, New Zealand, Peru, Philippines, South
Korea, South Africa, and the United Kingdom, as well as an international Madrid Protocol registration.
We
continue to file updated trademark applications to reflect our branding evolution and intend to continue strengthening our trademark
portfolio as financial resources permit.
The above trademark registrations are subject
to renewals at various times through 2032.
Our
Publisher Partners and Licensing
In
connection with our Partner Agreements and any other applicable agreements between us and our Publisher Partners, (i) we and our
affiliates own and retain (a) all right, title, and interest in and to the Platform, other monetization services (“Monetization
Solutions”) and data collected by us, and (b) we and our licensors’ trademarks and branding and all software and technology
we use to provide and operate the Platform and Monetization Solutions, and (ii) each Publisher Partner owns and retains (a) all right,
title, and interest in and to the Publisher Partner’s assets, content, and data collected by Publisher Partner and (b) each Publisher
Partner’s trademarks and branding.
8
Seasonality
We
experience typical media company advertising and membership sales seasonality, which is strong in the fiscal fourth quarter
and slower in the fiscal first quarter.
Competition
Currently,
we believe that there are many competitors delivering niche media content on the web and on mobile devices and an even broader array
of general media companies and major media brands. All those competitors use mobile alerts, invest heavily in video, and leverage social
media. We believe that we have developed distribution, production, and technology tactics that are superior because our management team’s
tactics in the past with prior companies have proven to be highly engaging and effective for our particular model, which organizes channels
into interest groups, led by key brands, such as Sports Illustrated in the sports vertical and TheStreet in the finance vertical.
The
web provides unlimited access to the market by niche or general media companies, so there are a large number and variety of direct competitors
of ours competing for audience and ad and membership dollars. The general business of online media, combined with some level or method
of leveraging community attracts many potential entrants, and in the future, there may be strong competitors that will compete with us
in general or in selected markets. These and other companies may be better financed and be able to develop their markets more quickly
and penetrate those market more effectively. The following is a list of possible competitors and their respective categories:
● Vice,
Buzzfeed, Business Insider, et al. – niche content, leverages social, mobile, and video,
and competes for ad dollars;
● Fortune,
CNN, ESPN, Yahoo!, Google, et al. – general content, major media companies, and competes
for ad dollars;
● WordPress,
Medium, RebelMouse, Arc – content management software, open to all including experts
and professionals, and competes for publishers;
● Leaf
Group Ltd. and Future PLC – competes for partners and ad dollars;
● YouTube,
Twitter, Facebook, Reddit – social platforms open to all including experts and professionals;
and
● Affiliate
networks such as Liberty Alliance – competes for ad dollars.
In
addition, even though do not compete in the same market, we view Nexstar Media Group, Inc. and Ziff Davis as peer companies for purposes
of comparing our performance.
We
believe that we compete on the basis of our technology, substantial scale in traffic, ease of use, recognized lead media brands, and
platform evolution through a continuing development and acquisition program. We believe that our scale, methods, technology, and experience
enable us to compete for a material amount of market share of media dollars and membership revenue.
Government
Regulations
Our
operations are subject to a number of United States federal and state laws and regulations that involve privacy, rights of publicity,
data protection, content regulation, intellectual property, or other subjects. Many of these laws and regulations are still evolving
and being tested in courts and could be interpreted in ways that could harm our business. In addition, the application and interpretation
of these laws and regulations often are uncertain, particularly in the new and rapidly evolving industry in which we operate.
9
Several
government authorities, both in the United States and abroad, and private parties are increasing their focus on privacy issues and the
use of personal information. All states have enacted some form of data privacy legislation, including data security and breach notification
laws in all 50 states, and some form of regulation regarding the collection, use and disclosure of personal information at the federal
level and in several states. California has been the most active in consumer privacy legislation, including passing a comprehensive law
requiring transparency, access, and choice known as the California Consumer Privacy Act of 2018 (the “CCPA”), which was amended
in November 2020 by a ballot measure known as the California Privacy Rights Act (the “CPRA”). The CCPA went into effect January
1, 2020, with enforcement having begun in June 2020. The CPRA goes into effect over time, with enforcement to begin July 2023. Other
states are also considering comprehensive consumer privacy legislation. Certain states have also enacted legislation requiring certain
encryption technologies for the storage and transmission of personally identifiable information, including credit card information, and
more states are considering laws for or have enacted laws about information security, which may require the adoption of written information
security policies that are consistent with state laws if businesses have personal information of residents of those states. Data privacy
and information security legislation is also being considered at the federal level, concerning the privacy of individuals and use of
internet and marketing information. In the United States, the Federal Trade Commission (“FTC”) and attorneys general in several
states have oversight of business operations concerning the use of personal information and breaches of the privacy laws under existing
consumer protection laws. In particular, an attorney general or the FTC may examine privacy policies to ensure that a company discloses
all material practices and fully complies with representations in the policies regarding the manner in which the information provided
by consumers and other visitors to a website is used and disclosed by it, and the failure to do so could give rise to a complaint under
state or federal unfair competition or consumer protection laws. The California Attorney General has begun aggressively investigating
companies, especially those with websites, with respect to CCPA compliance and these investigations reportedly include inquiries into
issues for which there has not yet been clear guidance issued by the state, such as regarding third party cookies that collect personal
information from users when they visit our and other websites.
We
review our privacy policies and overall operations on a regular basis to ensure compliance with applicable United States federal and
state laws, and to the extent applicable, any foreign laws. We launched a CCPA compliance program in January 2020 and at the end of 2020
reviewed the program and adjusted our privacy notice and compliance program practices to account for our evolving practices and the new
CCPA regulations, which were promulgated in July 2020 and continue to be subject to ongoing rulemaking. We believe the position we take
regarding various CCPA issues, including third party cookies, is based on sound and good faith interpretations of the law based on consultation
with legal counsel. However, there are conflicting interpretations of the law that have been adopted by various parties in the digital
media industry, and given the lack of guidance to date on many of these issues, our compliance posture on some issues might not be accepted
by the State of California.
In
addition to the laws of the United States, we may be subject to foreign laws regulating web sites and online services, and the laws in
some jurisdictions outside of the United States are stricter than the laws in the United States. For instance, in May 2018, the General
Data Protection Regulation (the “GDPR”) went into effect in the EU and European Economic Area and Switzerland. The GDPR includes
operational requirements for companies that receive or process personal data of residents of the EU that include significant penalties
for non-compliance. In addition, some EU countries are considering or have passed legislation implementing additional data protection
requirements or requiring local storage and processing of personal data or similar requirements that could increase the cost and complexity
of delivering our services. How the GDPR will be fully applied to online services, including cookies and digital advertising, is still
being determined through ongoing rulemaking and evolving interpretation by applicable authorities. We operate a GDPR compliance program
that we believe, based on our good faith interpretation of the GDPR in consultation with counsel, is consistent with our obligations
under that law. The highest court in the EU recently ruled that the United States/EU Privacy Shield was inadequate under GDPR and questioned
the viability or legality of any EU to United States personal data transfer methods. We are working to address this issue, for instance,
including standard contractual clauses as part of our Data Processing Agreements, and we continue to monitor the development of EU to
United States personal data transfer methods and the law relating thereto.
Social
networking websites are under increasing scrutiny. Legislation has been introduced on the state and federal level that could regulate
social networking websites. Some rules call for more stringent age-verification techniques, attempt to mandate data retention or data
destruction by Internet providers, and impose civil or criminal penalties on owners or operators of social networking websites.
The
FTC regularly considers issues relating to online behavioral advertising (a/k/a interest-based advertising), which is a significant revenue
source for us, and Congress and state legislatures are frequently asked to regulate this type of advertising, including requiring consumers
to provide express consent for tracking purposes, so that advertisers may know their interests and are, therefore, able to serve them
more relevant, targeted ads. Targeted ads generate higher per impression fees than non-targeted ads. New laws, or new interpretations
of existing laws, could potentially place restrictions on our ability to utilize our database and other marketing data (e.g., from third
parties) on our own behalf and on behalf of our advertising clients, which may adversely affect our business.
10
Legislation
concerning the above-described online activities has either been enacted or is in various stages of development and implementation in
other countries around the world and could affect our ability to make our websites available in those countries as future legislation
is made effective. It is possible that state and foreign governments might also attempt to regulate our transmissions of content on our
website or prosecute us for violations of their laws. United States law offers limited safe harbors and immunities to publishers for
certain liability arising out of user-posted content, but other countries do not. Further, there are a number of legislative proposals
in the United States and internationally, that could impose new obligations in areas affecting our business, such as liability for copyright
infringement by third parties and liability for defamation or other claims arising out of user-posted content. Our business could be
negatively impacted if applicable laws subject us to greater regulation or risk of liability.
Our
business could also be adversely affected if regulatory enforcement authorities, such as the California Attorney General or EU/EEA data
protection authorities, take issue with any of our approaches to compliance, or if new laws, regulations or decisions regarding the collection,
storage, transmission, use or disclosure of personal information are implemented in such ways that impose new or additional technology
requirements on us, limit our ability to collect, transmit, store and use or disclose the information, or if government authorities or
private parties challenge our data privacy or security practices that result in liability to, or restrictions, on us, or we experience
a significant data or information breach which would require public disclosure under existing notification laws and for which we may
be liable for damages or penalties.
Furthermore,
governments of applicable jurisdictions might attempt to regulate our transmissions or levy sales or other taxes relating to our activities
even though we do not have a physical presence or operate in those jurisdictions. As our platforms, products and advertisement activities
are available over the Internet anywhere in the world, multiple jurisdictions may claim that we are required to qualify to do business
as a foreign corporation in each of those jurisdictions and pay various taxes in those jurisdictions. We address state and local jurisdictions
where we believe we have nexus, however, there can be no assurance that we have complied with all jurisdictions that may assert that
we owe taxes.
Concentration of Customer Risk
In fiscal 2021, we had sales to one customer that
comprised approximately 11.3% of our total revenue. In fiscal 2020, we did not have any customers that comprised a significant portion
of our revenue.
Employees
Our
total number of employees as of December 31, 2021, was 364, of which 333 were full-time employees and 21 were part-time employees. Roughly
26% of our workforce, or 96 employees, is represented by a union named The NewsGuild of New York, CWA Local 31003 (the “Guild”)
pursuant to a binding Memorandum of Agreement executed by and between the Guild and The Arena Media Brands, LLC (“Arena Media”)
on December 31, 2021 (the “MOA”), which covers Sports Illustrated editorial staff. The MOA is intended to be finalized in
the form of a collective bargaining agreement in the second quarter of fiscal 2022. The MOA comprehensively addresses the terms
of employment for covered employees and non-employees regarding, among other things, wages, raises, bonuses, severances, benefits, discipline
and the like. We have incorporated the terms of the MOA into our fiscal 2022 employment practices.
Item
1A. Risk Factors
There
are numerous factors that affect our business and operating results, many of which are beyond our control. The following is a description
of significant factors that might cause our future results to differ materially from those currently expected. The risks described below
are not the only risks we face. Additional risks and uncertainties not presently known to us or that we currently deem immaterial may
also affect our business operations. If any of the following risks actually occur, our business, financial condition, results of operations,
cash flows, or our ability to pay our debts and other liabilities could suffer. As a result, the trading price and liquidity of our securities
could decline, perhaps significantly, and you could lose all or part of your investment. The risks discussed below also include forward-looking
statements and our actual results may differ substantially from those discussed in these forward-looking statements. See the section
entitled “Cautionary Statement Regarding Forward-Looking Statements.”
11
RISKS
RELATED TO OUR BUSINESS AND OUR FINANCIAL CONDITION
Our
business operations may be materially and adversely affected by the coronavirus (“COVID-19”) pandemic.
The COVID-19 pandemic has had, and continues to have, a significant impact around the world, prompting governments and businesses
to take unprecedented measures in response. Such measures have included restrictions on travel and business operations, temporary closures
of businesses, quarantine and shelter-in-place orders, and postponement or cancellation of in-person events, including sporting events.
The COVID-19 pandemic has, at times, significantly curtailed global economic activity and caused significant volatility and
disruption in global financial markets. The COVID-19 pandemic has had less of an impact during fiscal year 2021 on our business and results
of operations than the prior fiscal year due to sporting events and society generally being less restricted and impacted by the pandemic.
That does not, however, provide assurance that future variants of COVID-19, or other diseases, will not emerge. If that happens, it is
possible that the sporting events will again be postponed or canceled. Given that Sports Illustrated, which relies on sporting events
to generate content for the Sports Illustrated media business, comprises a material portion of our revenues, our cash flows and
results of operations are susceptible to a widespread cancellation of sporting events or a general limitation of societal activity
akin to what is widely known to have occurred in the Unites States and elsewhere during the 2020 calendar year. Future widespread shutdowns
of in-person economic activity could have a materially detrimental impact on our business. We continue to monitor the situation and take
appropriate actions in accordance with the recommendations and requirements of relevant authorities.
As
market conditions present uncertainty as to our ability to secure additional capital, there can be no assurances that we will be able
to secure additional financing on acceptable terms, or at all, as and when necessary to continue to conduct operations. Our future
liquidity and capital requirements will depend upon numerous factors, including the success of our offerings and competing technological
and market developments. We may need to raise funds through public or private financings, strategic relationships, or other arrangements.
There can be no assurance that such funding, will be available on terms acceptable to us, or at all. Furthermore, any equity financing
will be dilutive to existing stockholders, and debt financing, if available, may involve restrictive covenants that may limit our operating
flexibility with respect to certain business matters. Strategic arrangements may require us to relinquish our rights or grant licenses
to some or substantial parts of our intellectual property. If funds are raised through the issuance of equity securities, the percentage
ownership of our stockholders will be reduced, stockholders may experience additional dilution in net book value per share, and such
equity securities may have rights, preferences, or privileges senior to those of the holders of our existing capital stock. If adequate
funds are not available on acceptable terms, we may not be able to continue operating, develop or enhance products, take advantage of
future opportunities or respond to competitive pressures, any of which could have a material adverse effect on our business, operating
results, and financial condition.
We have a history of losses. In
fiscal 2021, we had net loss of approximately $89.9 million, compared to approximately $89.2 million in fiscal 2020. Our accumulated
deficit as of December 31, 2021 was approximately $252.2 million. We may continue to incur losses in the future if we do not achieve
sufficient revenue to achieve and maintain profitability. There is no assurance that our operations will generate sufficient
cash flows to support our continued operations in the future without needing to seek additional capital funding or borrowings. We can
provide no assurance that if we need to seek such additional outside capital that it will be available on favorable terms or at all.
Any failure to achieve and maintain profitability could have a materially adverse effect on our ability to implement our business
plan, our results and operations, and our financial condition.
12
If
we fail to comply with the reporting obligations of the Exchange Act and Section 404 of the Sarbanes-Oxley Act (“Sarbanes”),
or if we fail to maintain adequate internal control over financial reporting, our business, financial condition, and results of operations,
and investors’ confidence in us, could be materially and adversely affected. As a public company, we are required to comply
with the periodic reporting obligations of the Exchange Act, including preparing annual reports, quarterly reports, and current reports.
Our failure to prepare and disclose this information in a timely manner and meet our reporting obligations in their entirety could subject
us to penalties under federal securities laws and regulations of the NYSE American, expose us to lawsuits, and restrict our ability to
access financing on favorable terms, or at all. In addition, pursuant to Section 404 of Sarbanes, we are required to evaluate and provide
a management report of our systems of internal control over financial reporting. During the evaluation and testing process of our internal
controls, if we identify one or more material weaknesses in our internal control over financial reporting, we will be unable to certify
that our internal control over financial reporting is effective. We cannot assure you that there will not be material weaknesses or significant
deficiencies in our internal control over financial reporting in the future. Any failure to maintain internal control over financial
reporting could severely inhibit our ability to accurately report our financial condition or results of operations. If we are unable
to conclude that our internal control over financial reporting is effective, or if our independent registered public accounting firm
determines we have a material weakness or significant deficiency in our internal control over financial reporting, we could lose investor
confidence in the accuracy and completeness of our financial reports, the market price of our common stock could decline, and we could
be subject to sanctions or investigations by the SEC or other regulatory authorities. Failure to remedy any material weakness in our
internal control over financial reporting, or to implement or maintain other effective control systems required of public companies,
could also restrict our future access to the capital markets.
If
we fail to retain current users or add new users, or if our users decrease their level of engagement with the Platform, our business
would be seriously harmed. The success of our business heavily depends on the size of our user base and the level of engagement
of our users. Thus, our business performance will also become increasingly dependent on our ability to increase levels of user engagement
in existing and new markets. We are continuously subject to a highly competitive market in order to attract and retain our users’
attention. A number of factors could negatively affect user retention, growth, and engagement, including if:
●
users
increasingly engage with competing platforms instead of ours;
●
we
fail to introduce new and exciting products and services, or such products and services do not achieve a high level of market acceptance;
●
we
fail to accurately anticipate consumer needs, or we fail to innovate and develop new software and products that meet these needs;
●
we
fail to price our products competitively;
●
we
do not provide a compelling user experience because of the decisions we make regarding the type and frequency of advertisements that
we display;
●
we
are unable to combat spam, bugs, malwares, viruses, hacking, or other hostile or inappropriate usage on our products;
●
there
are changes in user sentiment about the quality or usefulness of our existing products in the short-term, long-term, or both;
●
there
are increased user concerns related to privacy and information sharing, safety, or security;
●
there
are adverse changes in our products or services that are mandated by legislation, regulatory authorities, or legal proceedings;
●
technical
or other problems frustrate the user experience, particularly if those problems prevent us from delivering our products in a fast
and reliable manner;
●
we,
our Publisher Partners, or other companies in our industry are the subject of adverse media reports or other negative publicity,
some of which may be inaccurate or include confidential information that we are unable to correct or retract; or
●
we
fail to maintain our brand image or our reputation is damaged.
Any
decrease in user retention, growth, or engagement could render our products less attractive to users, advertisers, or our Publisher Partners,
thereby reducing our revenues from them, which may have a material and adverse impact on our business, financial condition, and results
of operations. In addition, there can be no assurance that we will succeed in developing products and services that eventually become
widely accepted, that we will be able to timely release products and services that are commercially viable, or that we will establish
ourselves as a successful player in a new business area. Our inability to do so would have an adverse impact on our business, financial
condition, and results of operations.
13
The
market in which we participate is intensely competitive, and if we do not compete effectively, our operating results could be harmed.
The digital media industry is fragmented and highly competitive. There are many players in the digital media market, many with
greater name recognition and financial resources, which may give them a competitive advantage. Some of our current and potential competitors
have substantially greater financial, technical, marketing, distribution, and other resources than we do. Our competitors may be able
to respond more quickly and effectively than we can to new or changing opportunities, technologies, standards, customer, and user requirements
and trends. In addition, our customers and strategic partners may become competitors in the future. Certain of our competitors may be
able to negotiate alliances with strategic partners on more favorable terms than we are able to negotiate. Pricing pressures and increased
competition generally could result in reduced sales, reduced margins, losses, or the failure of the Platform to achieve or maintain more
widespread market acceptance, any of which could adversely affect our revenues and operating results. With the introduction of new technologies,
the evolution of the Platform, and new market entrants, we expect competition to intensify in the future.
We
may have difficulty managing our growth. We have added, and expect to continue to add, publisher partner and end-user support
capabilities, to continue software development activities, and to expand our administrative operations. In the past two years, we have
entered into multiple strategic transactions. These strategic transactions, which have significantly expanded our business, have and
are expected to place a significant strain on our managerial, operational, and financial resources. To manage any further growth, we
will be required to improve existing, and implement new, operational, customer service, and financial systems, procedures and controls
and expand, train, and manage our growing employee base. We also will be required to expand our finance, administrative, technical, and
operations staff. There can be no assurance that our current and planned personnel, systems, procedures, and controls will be adequate
to support our anticipated growth, that management will be able to hire, train, retain, motivate, and manage required personnel or that
our management will be able to successfully identify, manage and exploit existing and potential market opportunities. If we are unable
to manage growth effectively, our business could be harmed.
The
strategic relationships that we may be able to develop and on which we may come to rely may not be successful. We will seek to
develop strategic relationships with advertising, media, technology, and other companies to enhance the efforts of our market penetration,
business development, and advertising sales revenues. These relationships are expected to, but may not, succeed. There can be no assurance
that these relationships will develop and mature, or that potential competitors will not develop more substantial relationships with
attractive partners. Our inability to successfully implement our strategy of building valuable strategic relationships could harm our
business.
We
rely heavily on our ability to collect and disclose data and metrics in order to attract new advertisers and retain existing advertisers.
Any restriction, whether by law, regulation, policy, or other reason, on our ability to collect and disclose data that our advertisers
find useful would impede our ability to attract and retain advertisers. Our advertising revenue could be seriously harmed by many other
factors, including:
●
a
decrease in the number of active users of the Platform;
●
our
inability to create new products that sustain or increase the value of our advertisements;
●
our
inability to increase the relevance of targeted advertisements shown to users;
●
adverse
legal developments relating to advertising, including changes mandated by legislation, regulation, or litigation; and
●
difficulty
and frustration from advertisers who may need to reformat or change their advertisements to comply with our guidelines.
The
occurrence of any of these or other factors could result in a reduction in demand for advertisements, which may reduce the prices we
receive for our advertisements or cause advertisers to stop advertising with us altogether, either of which would negatively affect our
business, financial condition, and results of operations.
The
sales and payment cycle for online advertising is long, and such sales may not occur when anticipated or at all. The decision
process is typically lengthy for brand advertisers and sponsors to commit to online campaigns. Some of their budgets are planned a full
year in advance. The decision process for such purchases, even in normal business situations, is subject to delays and aspects that are
beyond our control. In addition, some advertisers and sponsors take months after the campaign runs to pay, and some may not pay at all,
or require partial “make-goods” based on performance.
14
We
are dependent on the continued services and on the performance of our key executive officers, management team, and other key personnel,
the loss of which could adversely affect our business. Our future success largely depends upon the continued services of our
key executive officers, management team, and other key personnel. The loss of the services of any of such key personnel could have a
material adverse effect on our business, operating results, and financial condition. We depend on the continued services of our key personnel
as they work closely with both our employees and our Publisher Partners. Such key personnel are also responsible for our day-to-day operations.
Although we have employment agreements with some of our key personnel, these are at-will employment agreements, albeit with non-competition
and confidentiality provisions and other rights typically associated with employment agreements. We do not believe that any of our executive
officers are planning to leave or retire in the near term; however, we cannot assure that our executive officers or members of our management
team will remain with us. We also depend on our ability to identify, attract, hire, train, retain, and motivate other highly skilled
technical, managerial, sales, operational, business development, and customer service personnel. Competition for such personnel is intense,
and there can be no assurance that we will be able to successfully attract, assimilate, or retain sufficiently qualified personnel. The
loss or limitation of the services of any of our executive officers, members of our management team, or key personnel, including our
regional and country managers, or the inability to attract and retain additional qualified key personnel, could have a material adverse
effect on our business, financial condition, or results of operations.
We
are dependent on the continued services and on the performance of key third party content contributors, the loss of which could adversely
affect our business. We rely on content contributed by third party providers, which has in turn attracted users that drive advertising
and subscription revenue. The loss of the services of any of such key contributors could have a material adverse effect on our business,
operating results, and financial condition. Although we have service agreements with some of our key contributors, many are short term
in nature or have cancelation clauses in the agreements. We also depend on our ability to identify, attract, and retain, other highly
skilled third-party content contributors. Competition for such contributors is intense, and there can be no assurance that we will be
able to successfully attract, assimilate, or retain them. The loss or limitation of the services of any of our key third party contributors,
or the inability to attract and retain additional qualified key contributors, could have a material adverse effect on our business, financial
condition, or results of operations.
Our
revenues could decrease if the Platform does not continue to operate as intended. The Platform performs complex functions and
is vulnerable to undetected errors or unforeseen defects that could result in a failure to operate or inefficiency. There can be no assurance
that errors and defects will not be found in current or new products or, if discovered, that we will be able to successfully correct
them in a timely manner or at all. The occurrence of errors and defects could result in loss of or delay in revenue, loss of market share,
increased development costs, diversion of development resources and injury to our reputation or damage to our efforts to expand brand
awareness.
Interruptions
or performance problems associated with our technology and infrastructure may adversely affect our business and operating results. Our
growth will depend in part on the ability of our users and Publisher Partners to access the Platform at any time and within an acceptable
amount of time. We believe that the Platform is proprietary and we rely on the expertise of members of our engineering, operations, and
software development teams for their continued performance. It is possible that the Platform may experience performance problems due
to a variety of factors, including infrastructure changes, introductions of new functionality, human or software errors, capacity constraints
due to an overwhelming number of users accessing the Platform software simultaneously, denial of service attacks, or other security related
incidents. We may not be able to identify the cause or causes of any performance problems within an acceptable period of time. It may
be that it will be difficult to maintain or improve our performance, especially during peak usage times and as the Platform becomes more
complex and our user traffic increases. If the Platform software is unavailable or if our users are unable to access it within a reasonable
amount of time or at all, our business would be negatively affected. Therefore, in the event of any of the factors described above, or
certain other failures of our infrastructure, partner or user data may be permanently lost. Moreover, the Partner Agreements with
our Publisher Partners include service level standards that obligate us to provide credits or termination rights in the event of a significant
disruption in the Platform. To the extent that we do not effectively address capacity constraints, upgrade our systems as needed, and
continually develop our technology and network architecture to accommodate actual and anticipated changes in technology, our business
and operating results may be adversely affected.
15
We
operate our exclusive coalition of professional-managed online media channels on third party cloud platforms and data center hosting
facilities. We rely on software and services licensed from, and cloud platforms provided by, third parties in order to offer
our digital media services. Any errors or defects in third-party software or cloud platforms could result in errors in, or a failure
of, our digital media services, which could harm our business. Any damage to, or failure of, these third-party systems generally could
result in interruptions in the availability of our digital media services. As a result of this third-party reliance, we may experience
the aforementioned issues, which could cause us to render credits or pay penalties, could cause our Publisher Partners to terminate their
contractual arrangements with us, and could adversely affect our ability to grow our audience of unique visitors, all of which could
reduce our ability to generate revenue. Our business would also be harmed if our users and potential users believe our product and services
offerings are unreliable. In the event of damage to, or failure of, these third-party systems, we would need to identify alternative
channels for the offering of our digital media services, which would consume substantial resources and may not be effective. We are also
subject to certain standard terms and conditions with Amazon Web Services and Google Cloud related to data storage purposes. These providers
have broad discretion to change their terms of service and other policies with respect to us, and those changes may be unfavorable to
us. Therefore, we believe that maintaining successful partnerships with Amazon Web Services, Google Cloud, and other third-party suppliers
is critical to our success.
Real
or perceived errors, failures, or bugs in the Platform could adversely affect our operating results and growth prospects. Because
the Platform is complex, undetected errors, failures, vulnerabilities, or bugs may occur, especially when updates are deployed. Despite
testing by us, errors, failures, vulnerabilities, or bugs may not be found in the Platform until after they are deployed to our customers.
We expect from time to time to discover software errors, failures, vulnerabilities, and bugs in the Platform and anticipate that certain
of these errors, failures, vulnerabilities, and bugs will only be discovered and remediated after deployment to our Publisher Partners
and used by subscribers. Real or perceived errors, failures, or bugs in our software could result in negative publicity, loss of or delay
in market acceptance of the Platform, loss of competitive position, or claims by our Publisher Partners or subscribers for losses sustained
by them. In such an event, we may be required, or may choose, for customer relations or other reasons, to expend additional resources
in order to help correct the problem.
Malware,
viruses, hacking attacks, and improper or illegal use of the Platform could harm our business and results of operations. Malware,
viruses, and hacking attacks have become more prevalent in our industry and may occur on our systems in the future. Any security breach
caused by hacking, which involves efforts to gain unauthorized access to information or systems, or to cause intentional malfunctions
or loss or corruption of data, software, hardware, or other computer equipment, and the inadvertent transmission of computer viruses
could harm our business, financial condition and operating results. Any failure to detect such attack and maintain performance, reliability,
security and availability of products and technical infrastructure to the satisfaction of our users may also seriously harm our reputation
and our ability to retain existing users and attract new users.
Our
information technology systems are susceptible to a growing and evolving threat of cybersecurity risk. Any substantial compromise of
our data security, whether externally or internally, or misuse of agent, customer, or employee data, could cause considerable damage
to our reputation, cause the public disclosure of confidential information, and result in lost sales, significant costs, and litigation,
which would negatively affect our financial position and results of operations. Although we maintain policies and processes surrounding
the protection of sensitive data, which we believe to be adequate, there can be no assurances that we will not be subject to such claims
in the future.
If
we are unable to protect our intellectual property rights, our business could suffer. Our success significantly depends on our
proprietary technology. We rely on a combination of copyright, trademark and trade secret laws, employee and third-party non-disclosure
and invention assignment agreements and other methods to protect our proprietary technology. However, these only afford limited protection,
and unauthorized parties may attempt to copy aspects of the Platform’s features and functionality, or to use information that we
consider proprietary or confidential. There can be no assurance that the Platform will be protectable by patents, but if they are, any
efforts to obtain patent protection that is not successful may harm our business in that others will be able to use our technologies.
For example, previous disclosures or activities unknown at present may be uncovered in the future and adversely impact any patent rights
that we may obtain. In addition, the laws of some foreign countries do not protect proprietary rights to the same extent as do the laws
of the United States. There can be no assurance that the steps taken by us to protect our proprietary rights will be adequate or that
third parties will not infringe or misappropriate our trademarks, copyrights, and similar proprietary rights. If we resort to legal proceedings
to enforce our intellectual property rights, those proceedings could be expensive and time-consuming and could distract our management
from our business operations. Our business, profitability and growth prospects could be adversely affected if we fail to receive adequate
protection of our proprietary rights.
16
We
could be required to cease certain activities or incur substantial costs as a result of any claim of infringement of another party’s
intellectual property rights. Some of our competitors, and other third parties, may own technology patents, copyrights, trademarks,
trade secrets and website content, which they may use to assert claims against us. We cannot assure you that we will not become subject
to claims that we have misappropriated or misused other parties’ intellectual property rights. Any claim or litigation alleging
that we have infringed or otherwise violated intellectual property or other rights of third parties, with or without merit, and whether
or not settled out of court or determined in our favor, could be time-consuming and costly to address and resolve, and could divert the
time and attention of our management and technical personnel.
The
results of any intellectual property litigation to which we might become a party may require us to do one or more of the following:
●
cease
making, selling, offering, or using technologies or products that incorporate the challenged intellectual property;
●
make
substantial payments for legal fees, settlement payments, or other costs or damages;
●
obtain
a license, which may not be available on reasonable terms, to sell or use the relevant technology; or
●
redesign
technology to avoid infringement.
If
we are required to make substantial payments or undertake any of the other actions noted above as a result of any intellectual property
infringement claims against us, such payments or costs could have a material adverse effect upon our business and financial results.
We
are subject to a variety of laws and regulations in the United States and abroad that involve matters central to our business, including
privacy, data protection, and personal information, rights of publicity, content, intellectual property, advertising, marketing, distribution,
data security, data retention and deletion, personal information, electronic contracts and other communications, competition, protection
of minors, consumer protection, telecommunications, employee classification, product liability, taxation, economic or other trade prohibitions
or sanctions, securities law compliance, and online payment services. The introduction of new products, expansion of our activities
in certain jurisdictions, or other actions that we may take may subject us to additional laws, regulations, monetary penalties or other
government scrutiny. In addition, foreign data protection, privacy, competition, and other laws and regulations can impose different
obligations or be more restrictive than those in the United States. Many of these laws and regulations are still evolving and could be
interpreted or applied in ways that could limit or harm our business, require us to make certain fundamental and potentially detrimental
changes to the products and services we offer, or subject us to claims. For example, laws relating to the liability of providers of online
services for activities of their users and other third-parties are currently being tested by a number of claims, including actions based
on invasion of privacy and other torts, unfair competition, copyright, and trademark infringement, and other theories based on the nature
and content of the materials searched, the ads posted, or the content provided by users. In addition, there have been calls by members
of Congress, from both parties, to limit the scope of the current immunities and safe harbors afforded online publishers with regard
to user content and communications under the federal Digital Millennium Copyright Act and the federal Communications Decency Act. Any
material reduction of those protections would make us more vulnerable to third party claims arising out of user content published by
our online services.
These
United States federal and state and foreign laws and regulations, which in some cases can be enforced by private parties in addition
to government entities, are constantly evolving and can be subject to significant change, which could adversely affect our business.
As a result, the application, interpretation, and enforcement of these laws and regulations are often uncertain, particularly
in the new and rapidly evolving industry in which we operate and may be interpreted and applied inconsistently from country to country
and inconsistently with our current policies and practices. Any change in legislation and regulations could affect our business. For
example, regulatory or legislative actions affecting the manner in which we display content to our users or obtain consent to various
practices could adversely affect user growth and engagement. Such actions could affect the manner in which we provide our services or
adversely affect our financial results.
17
Furthermore,
significant penalties could be imposed on us for failure to comply with various statutes or regulations. Violations may result from:
●
ambiguity
in statutes;
●
regulations
and related court decisions;
●
the
discretion afforded to regulatory authorities and courts interpreting and enforcing laws;
●
new
regulations affecting our business; and
●
changes
to, or interpretations of, existing regulations affecting our business.
While
we prioritize ensuring that our business and compensation model are compliant, and that any product or income related claims are truthful
and non-deceptive, we cannot be certain that the FTC or similar regulatory body in another country will not modify or otherwise amend
its guidance, laws, or regulations or interpret in a way that would render our current practices inconsistent with the same.
Our
services involve the storage and transmission of digital information; therefore, cybersecurity incidents, including those caused by unintentional
errors and those intentionally caused by third parties, may expose us to a risk of loss, unauthorized disclosure or other misuse of this
information, litigation liability and regulatory exposure, reputational harm and increased security costs. We and our third-party
service providers experience cyber-attacks of varying degrees on a regular basis. We expect to incur significant costs in ongoing efforts
to detect and prevent cybersecurity-related incidents and these costs may increase in the event of an actual or perceived data breach
or other cybersecurity incident. The COVID-19 pandemic has increased opportunities for cyber-criminals and the risk of potential cybersecurity
incidents, as more companies and individuals work online. We cannot ensure that our efforts to prevent cybersecurity incidents will succeed.
An actual or perceived breach of our cybersecurity could impact the market perception of the effectiveness of our cybersecurity controls.
If our users or business partners, including our Publisher Partners, are harmed by such an incident, they could lose trust and confidence
in us, decrease their use of our services or stop using them in entirely. We could also incur significant legal and financial exposure,
including legal claims, higher transaction fees and regulatory fines and penalties, which in turn could have a material and adverse effect
on our business, reputation and operating results. While our insurance policies include liability coverage for certain of these types
of matters, a significant cybersecurity incident could subject us to liability or other damages that exceed our insurance coverage.
Prior
employers of our employees may assert violations of past employment arrangements. Our employees are highly experienced, having
worked in our industry for many years. Prior employers may try to assert that our employees are breaching restrictive covenants and other
limitations imposed by past employment arrangements. We believe that all of our employees are free to work for us in their various capacities
and have not breached past employment arrangements. Notwithstanding our care in our employment practices, a prior employer may assert
a claim. Such claims will be costly to contest, highly disruptive to our work environment, and may be detrimental to our operations.
Our
products may require availability of components or known technology from third parties and their non-availability can impede our growth.
We license/buy certain technology integral to our products from third parties, including open-source and commercially available
software. Our inability to acquire and maintain any third-party product licenses or integrate the related third-party products into our
products in compliance with license arrangements, could result in delays in product development until equivalent products can be identified,
licensed, and integrated. We also expect to require new licenses in the future as our business grows and technology evolves. We cannot
provide assurance that these licenses will continue to be available to us on commercially reasonable terms, if at all.
18
Government
regulations may increase our costs of doing business. The adoption or modification of laws or regulations relating to online
media, communities, commerce, security and privacy could harm our business, operating results and financial condition by increasing our
costs and administrative burdens. It may take years to determine whether and how existing laws such as those governing intellectual property,
privacy, security, libel, consumer protection, and taxation apply. Laws and regulations directly applicable to Internet activities are
becoming more diverse and prevalent in all global markets. We must comply with regulations in the United States, as well as any other
regulations adopted by other countries where we may do business. The growth and development of Internet content, commerce and communities
may prompt calls for more stringent consumer protection laws, privacy laws and data protection laws, both in the United States and abroad,
as well as new laws governing the taxation of these activities. Compliance with any newly adopted laws may prove difficult for us and
may harm our business, operating results, and financial condition.
We
may face lawsuits or incur liabilities in the future in connection with our businesses. In the future, we may face lawsuits or
incur liabilities in connection with our businesses. For example, we could face claims relating to information that is published or made
available on the Platform. In particular, the nature of our business exposes us to claims related to defamation, intellectual property
rights and rights of publicity and privacy. We might not be able to monitor or edit a significant portion of the content that appears
on the Platform. This risk is enhanced in certain jurisdictions outside the United States where our protection from liability for third-party
actions may be unclear and where we may be less protected under local laws than we are in the United States. We could also face fines
or orders restricting or blocking our services in particular geographies as a result of content hosted on our services. If any of these
events occur, our business could be seriously harmed.
Our
ability to utilize our net operating loss carryforwards may be limited. As of December 31, 2021, we had federal net operating
loss carryforwards, or NOLs, due to prior period losses of approximately $155.9 million, and the NOLs could expire before we generate
sufficient taxable income to make use of our NOLs. Subject to certain limitations, NOLs can be used to offset taxable income for U.S.
federal income tax purposes. However, Section 382 of the Internal Revenue Code of 1986, as amended, may limit the NOLs we may use in
any year for U.S. federal income tax purposes in the event of certain changes in ownership of our Company. If an “ownership change”
occurs, Section 382 would impose an annual limit on the amount of pre-ownership change NOLs and other tax attributes we can use to reduce
our taxable income, potentially increasing and accelerating our liability for income taxes, and also potentially causing those tax attributes
to expire unused. In addition, our ability to use our net operating losses is dependent on our ability to generate taxable income, and
the net operating losses could expire before we generate sufficient taxable income to make use of our net operating losses.
A significant portion of our revenues are
derived from a single customer. If we were to lose this customer, our revenues could decrease significantly. In
fiscal 2021, we had revenues from one customer that comprised approximately 11.3% of our annual revenue. Therefore, we are
highly dependent on a single customer to generate a material percentage of our annual revenue. The loss of this customer, or a significant
reduction in sales to such customer, could adversely affect our financial condition and operating results. We attempt to diversify
our business in order to minimize any revenue concentration risk.
RISKS
RELATED TO AN INVESTMENT IN OUR SECURITIES
We
may have contingent liability arising out of a possible violation of the Securities Act, in connection with a PowerPoint we furnished
as Exhibit 99.2 to our Current Report on Form 8-K, and the Current Report on Form 8-K/A, filed with the SEC on January 31, 2022, and
February 1, 2022, respectively ( the “Original PowerPoint” ) . On January 31, 2022, and February 1, 2022,
we furnished, as Exhibit 99.2 to a Current Report on Form 8-K, and a Form 8-K/A, respectively, a copy of the Original PowerPoint. The
furnishing of the Original PowerPoint publicly may have constituted the communication of an “offer to sell” as described
in Section 5(b)(1) of the Securities Act and the Original PowerPoint may be deemed to be a prospectus that does not meet the requirements
of Section 10 of the Securities Act, resulting in a potential violation of Section 5(b)(1) of the Securities Act.
If
the Original PowerPoint is proven to be a violation of Section 5 of the Securities Act because it is deemed to be a prospectus that does
not meet the requirements of Section 10 of the Securities Act, we could have a contingent liability arising out of such violation. Any
liability would depend upon the number of shares purchased by the “recipients” of the Original PowerPoint that may have constituted
a violation of Section 5 of the Securities Act. If a claim were brought by any such recipients of the Original PowerPoint and a court
were to conclude that the public dissemination of such Original PowerPoint constituted a violation of Section 5 of the Securities Act,
we could be required to repurchase the shares sold to investors who reviewed such Original PowerPoint, at the original purchase price,
plus statutory interest from the date of purchase, for claims brought during a period of one year from the date of their purchase of
our common stock. We could also incur considerable expense in contesting any such claims. Further, if our use of the Original PowerPoint
is deemed to be a violation of Section 5 of the Securities Act, the Commission or relevant state regulators could impose monetary fines
or other sanctions under relevant federal and state securities laws. Such payments, expenses and fines, if required, could significantly
reduce the amount of working capital we have available for our operations and business plan, delay or prevent us from completing our
plan of operations, or force us to raise additional funding, which funding may not be available on favorable terms, if at all. Additionally,
the value of our securities will likely decline in value in the event we are deemed to have liability, or are required to make payments,
pay expenses or face sanctions in connection with the potential claim described above.
We
are subject to the reporting requirements of the United States securities laws, which will require expenditure of capital and other resources,
and may divert management’s attention. We are a public reporting company subject to the information and reporting requirements
of the Exchange Act, Sarbanes and other applicable securities rules and regulations. Complying with these rules and regulations have
caused us and will continue to cause us to incur additional legal and financial compliance costs, make some activities more difficult,
be time-consuming or costly, and continue to increase demand on our systems and resources. The Exchange Act requires, among other things,
that we file annual, quarterly and current reports with respect to our business and operating results. If we fail to or are unable to
comply with Sarbanes, we will not be able to obtain independent accountant certifications that Sarbanes requires publicly traded companies
to obtain. Further, by complying with public disclosure requirements, our business and financial condition are more visible, which we
believe may result in the likelihood of increased threatened or actual litigation, including by competitors and other third parties.
Compliance with these additional requirements may also divert management’s attention from operating our business. Any of these
may adversely affect our operating results.
19
There
is no assurance that we will be able
to maintain compliance with the NYSE American’s continued listing standards. Our common stock is listed on NYSE American.
There is no assurance that we will be able to maintain our listing. In order to maintain such listing, we must satisfy minimum financial
and other continued listing standards, including those regarding director independence and independent committee requirements, minimum
stockholders’ equity, minimum share price, and certain corporate governance requirements. There can be no assurances that we will
be able to comply with such applicable continued listing standards. Failure to remain in compliance may occur due to our acts
or omissions, as well as due to circumstances or events that are not within our control. Our failure to meet the NYSE American’s
continue listing requirements may result in our common stock being delisted from the NYSE American, or another national securities exchange.
The
Reverse Stock Split may decrease the liquidity of the shares of our common stock. The liquidity of the shares of our common stock
may be affected adversely by the Reverse Stock Split given the reduced number of shares that are outstanding following the Reverse Stock
Split. In addition, the Reverse Stock Split may increase the number of stockholders who own odd lots (less than 100 shares) of our common
stock, creating the potential for such stockholders to experience an increase in the cost of selling their shares and greater difficulty
effecting such sales.
Our
Board is authorized to issue additional shares of our common stock that would dilute existing stockholders. Our Board has the
power to issue any or all authorized but unissued shares of our common stock at any price and, in respect of our Preferred Stock (defined
below), at any price and with any attributes our Board considers sufficient, without stockholder approval. The issuance of additional
shares of our common stock in the future will reduce the proportionate ownership and voting power of current stockholders and may negatively
impact the market price of our common stock. We are authorized to issue up to 1,000,000,000 shares of our common stock and 1,000,000
shares of preferred stock, par value $0.01 per share (our “Preferred Stock”) of which 17,417,490 shares of our common
stock and 15,234 shares of our Preferred Stock, consisting of 15,066 shares of Series H convertible preferred stock (“Series H
Preferred Stock”) and approximately 168 shares of Series G convertible preferred stock (“Series G Preferred Stock”)
are issued and outstanding as of March 21, 2022. The number of shares of our common stock issued and outstanding as of March 21, 2022
excludes 5,572,077 shares of our common stock issuable upon exercise of outstanding option awards, 1,870,868 shares of
our common stock either (i) that are vested and to be issued or (ii) issuable upon vesting of restricted stock units, 1,148,251
shares of our common stock issuable upon exercise of outstanding warrants, 2,075,200 shares of our common stock issuable upon
conversion of Series H Preferred Stock, 8,582 shares of our common stock issuable upon conversion of Series G Preferred Stock, 151,714
shares of our common stock reserved for issuance under the 2016 Stock Incentive Plan (the “2016 Plan”), 1,281,948
shares of our common stock reserved for issuance under the 2019 Equity Incentive Plan (the “2019 Plan”), and 49,134 shares
of our common stock held in reserve to be issued pursuant to completion of documentation related to transactions from 2018. We expect
to seek additional financing in order to provide working capital to our business in the future.
We
may issue additional securities with rights superior to those of our common stock, which could materially limit the ownership rights
of our stockholders. We may offer additional debt or equity securities in private or public offerings in order to raise working
capital or to refinance our debt. Our Board has the right to determine the terms and rights of any debt securities and Preferred Stock
without obtaining the approval of our stockholders. It is possible that any debt securities or Preferred Stock that we sell would have
terms and rights superior to those of our common stock and may be convertible into shares of our common stock. Any sale of securities
could adversely affect the interests or voting rights of the holders of our common stock, result in substantial dilution to existing
stockholders, or adversely affect the market price of our common stock.
The
elimination of monetary liability against our directors, officers, and employees under Delaware law and the existence of indemnification
rights for our obligations to our directors, officers, and employees may result in substantial expenditures by us and may discourage
lawsuits against our directors, officers, and employees. Our Amended and Restated Certificate of Incorporation, as amended (our
“Certificate of Incorporation”), and our Second Amended and Restated Bylaws (our “Bylaws”) contain provisions
permitting us to eliminate the personal liability of our directors and officers to us and our stockholders for damages for the breach
of a fiduciary duty as a director or officer to the extent provided by Delaware law. We may also have contractual indemnification obligations
under any future employment agreements with our officers. The foregoing indemnification obligations could result in us incurring substantial
expenditures to cover the cost of settlement or damage awards against directors and officers, which we may be unable to recoup. These
provisions and the resulting costs may also discourage us from bringing a lawsuit against directors and officers for breaches of their
fiduciary duties, and may similarly discourage the filing of derivative litigation by our stockholders against our directors and officers
even through such actions, if successful, might otherwise benefit us and our stockholders.
20
Because
we are a “smaller reporting company,” we will not be required to comply with certain disclosure requirements that are applicable
to other public companies and we cannot be certain if the reduced disclosure requirements applicable to smaller reporting companies will
make our common stock less attractive to investors. We are a “smaller reporting company,” as defined in Item 10(f)(1)
of Regulation S-K. As a smaller reporting company, we are eligible for exemptions from various reporting requirements applicable to other
public companies that are not smaller reporting companies, including, but not limited to:
● reduced
disclosure obligations regarding executive compensation in our periodic reports, proxy statements,
and registration statements;
● not
being required to comply with the auditor attestation requirements of Section 404(b) of the
Sarbanes-Oxley Act of 2002; and
● reduced
disclosure obligations for our annual and quarterly reports, proxy statements, and registration
statements.
We
will remain a smaller reporting company until the end of the fiscal year in which (1) we have a public common equity float of more than
$250 million, or (2) we have annual revenues for the most recently completed fiscal year of more than $100 million plus we have any public
common equity float or public float of more than $700 million. We also would not be eligible for status as smaller reporting company
if we become an investment company, an asset-backed issuer, or a majority-owned subsidiary of a parent company that is not a smaller
reporting company.
Sales
by our stockholders of a substantial number of shares of our common stock in the public market could adversely affect the market price
of our common stock. A substantial portion of the total outstanding shares of our common stock may be sold into the market at
any time. Some of these shares are owned by our executive officers and directors, and we believe that such holders have no current intention
to sell a significant number of shares of our stock. If all of the major stockholders were to decide to sell large amounts of stock over
a short period of time, such sales could cause the market price of our common stock to drop significantly, even if our businesses were
doing well.
Provisions
in our Certificate of Incorporation and Bylaws and Delaware law may discourage a takeover attempt even if a takeover might be beneficial
to our stockholders. Provisions contained in our Certificate of Incorporation and Bylaws could make it more difficult for a third
party to acquire us. Provisions in our Certificate of Incorporation and Bylaws impose various procedural and other requirements, which
could make it more difficult for stockholders to effect certain corporate actions. For example, our Certificate of Incorporation authorizes
our Board to determine the rights, preferences, privileges, and restrictions of unissued series of our Preferred Stock without any vote
or action by our stockholders. Thus, our Board can authorize and issue shares of our Preferred Stock with voting or conversion rights
that could dilute the voting power of holders of other series of our capital stock. These rights may have the effect of delaying or deterring
a change of control of us. Additionally, our Certificate of Incorporation or Bylaws establish limitations on the removal of directors
and include advance notice requirements for nominations for election to our Board and for proposing matters that can be acted upon at
stockholder meetings.
Moreover,
because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware General Corporation Law (“DGCL”),
which prohibits an “interested stockholder” owning in excess of 15% of our outstanding voting stock from merging or combining
with us for a period of three years after the date of the transaction in which such stockholder acquired in excess of 15% of our outstanding
voting stock, unless the merger or combination is approved in a prescribed manner. These provisions could limit the price that certain
investors might be willing to pay in the future for shares of our common stock.
21
The
terms of our Rights Agreement, dated May 4, 2021 (the “Rights Agreement”) and Series L Junior Participating Preferred
Stock may discourage a takeover attempt even if a takeover might be beneficial to our stockholders. Features of our Rights
Agreement will make it difficult for a party to acquire control of our Company in a transaction not approved by our Board. On May 4,
2021, we adopted a Rights Agreement, which provided for a dividend distribution of a right to purchase from us one-thousandth of a
share of our Series L Junior Participating Preferred Stock for: (i) each outstanding share of our common stock and (ii) each share
of our common stock issuable upon conversion of each share of our Series H Preferred Stock. The description of such rights is set
forth in the Rights Agreement, between America Stock Transfer & Trust Company, LLC, as Rights Agent, and us. The Rights
Agreement is set to expire on May 3, 2022; however, our Board elected to extend the termination date, which extension
is subject to ratification by our stockholders. This Rights Agreement could limit the price that certain investors might be
willing to pay in the future for shares of our common stock.
Claims
for indemnification by our directors and officers may reduce our available funds to satisfy successful third-party claims against us
and may reduce the amount of money available to us. Our Certificate of Incorporation provides that we will indemnify our directors
and officers, in each case to the fullest extent permitted by Delaware law. In addition, Section 145 of the DGCL or our Certificate of
Incorporation provides that:
● We
will indemnify our directors and officers for serving us in those capacities or for serving
other business enterprises at our request, to the fullest extent permitted by Delaware law.
Delaware law provides that a corporation may indemnify such person if such person acted in
good faith and in a manner such person reasonably believed to be in or not opposed to the
best interests of the corporation and, with respect to any criminal action or proceeding,
had no reasonable cause to believe such person’s conduct was unlawful.
● We
may, in our discretion, indemnify employees and agents in those circumstances where indemnification
is permitted by applicable law.
● We
are required to advance expenses, as incurred, to our directors and officers in connection
with defending a proceeding, except that such directors or officers shall undertake to repay
such advances if it is ultimately determined that such person is not entitled to indemnification.
● The
rights conferred in our Certificate of Incorporation are not exclusive, and we are authorized
to enter into indemnification agreements with our directors, officers, employees, and agents
and to obtain insurance to indemnify such persons.
● We
may not retroactively amend our Certificate of Incorporation or indemnification agreement,
if any, to reduce our indemnification obligations to directors, officers, employees, and
agents.
22
Item
1B. Unresolved Staff Comments
Not
Applicable.
Item
2. Properties
During
fiscal 2021, we begun to re-evaluate our property leases and, to the extent feasible and in our best interests, either surrendered leased
properties to the landlord prior to the expiration of such leases, subleased the property, or decided to not renew certain leases. As
of the end of fiscal 2021, we did not have any leases pursuant to which we occupied a physical property. Instead, we intend to encourage
our work force to work remotely, provided, that it continues to be feasible to do so in the future. To the extent we need to lease physical
properties in the future, we believe we would be able to find suitable properties at market rates.
Item
3. Legal Proceedings
From
time to time, we may be subject to claims and litigation arising in the ordinary course of business. We are not currently subject to
any pending or threatened legal proceedings that we believe would reasonably be expected to have a material adverse effect on our business,
financial condition, results of operations or cash flows.
Item
4. Mine Safety Disclosure
Not
applicable.
Part
II.
Item
5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Market
Information
Our common stock began to be traded on
the NYSE American on February 9, 2022 under the symbol “AREN.” Before then, from September 21, 2021 until February 8, 2022,
our common stock was quoted on the OTCM’s OTCQX trading under the symbol “MVEN.”
The
following table sets forth the high and low bid prices during the periods indicated, as reported by the OTCM. Such prices reflect inter-dealer
prices, without retail mark-up, mark-down or commission and may not necessarily represent actual transactions. Prices in the table below
have been presented to reflect the Reverse Stock Split of our outstanding shares of common stock.
Common Stock
(AREN)
High
Low
2022
First Quarter (1)
$ 15.40
$ 7.50
2021
First Quarter
$ 66.00
$ 9.24
Second Quarter
$ 22.88
$ 12.32
Third Quarter
$ 17.82
$ 6.60
Fourth Quarter
$ 17.60
$ 6.82
2020
First Quarter
$ 21.78
$ 6.82
Second Quarter
$ 17.60
$ 6.60
Third Quarter
$ 24.64
$ 11.00
Fourth Quarter
$ 19.80
$ 11.00
(1)
As
of March 21, 2022.
23
Holders
As
of March 21, 2022, there were approximately 190 holders of record of our common stock. We believe that there are additional holders
of our common stock who have their stock in “street name” with their brokers. Currently, we cannot determine the approximate
number of those street name holders. As of such date, 17,417,490 shares of our common stock were issued and outstanding.
Dividends
We
have never paid cash dividends on our common stock, and our present policy is to retain any future earnings to support our operations
and finance the growth and development of our business. We do not intend to pay cash dividends on our common stock for the foreseeable
future. Any future determination related to our dividend policy will be made at the discretion of our Board.
Purchases
of Equity Securities by the Issuer and Affiliated Purchasers
On
December 15, 2020, we entered into the Fourth Amendment to the Agreement and Plan of Merger with HubPages (the “Fourth Amendment”),
pursuant to which we agreed to repurchase from certain key personnel of HubPages, including Paul Edmondson, one of our officers,
and his spouse, an aggregate of approximately 2,017 shares of our common stock at a price of $88.00 per share each month for a period
of 24 months. The details of these repurchases are as follows:
Period
(a)
Total
number of shares (or units) purchased
(b)
Average price paid per share (or unit)
(c)
Total number of shares (or units) purchased as part of publicly announced plans or programs
(d)
Maximum
number (or approximate dollar value) of shares (or units) that may yet be purchased
under the plans or programs
December 30, 2020
2,017
$ 88.00
-
46,372
January 29, 2021
2,017
$ 88.00
-
44,355
March 1, 2021
2,017
$ 88.00
-
42,338
June 1, 2021 (1)
6,051
$ 88.00
-
36,287
July 1, 2021
2,017
$ 88.00
-
34,270
July 30, 2021
2,017
$ 88.00
-
32,253
September 2, 2021
2,017
$ 88.00
-
30,236
October 1, 2021
2,017
$ 88.00
-
28,219
November 1, 2021
2,017
$ 88.00
-
26,202
January 7, 2022
2,017
$ 88.00
-
24,185
February 4, 2022
2,017
$ 88.00
-
22,168
February 17, 2022
2,017
$ 88.00
-
20,151
March 1, 2022
2,017
$
88.00
-
18,134
(1) Pursuant
to the terms of the Fourth Amendment, we have the discretion to determine on a monthly basis
whether to make a repurchase for such month. For the months of April and May 2021, we did
not make any repurchases pursuant to the Fourth Amendment. Accordingly, in June 2021, we
repurchased 6,051shares, comprised of the 2,017 shares for April 2021, 2,017 shares for May
2021, and 2,017 shares for June 2021.
Recent
Sales of Unregistered Securities
During
fiscal 2021 (and the subsequent interim period) we have made sales of the unregistered securities described in this
section.
24
Those sales of unregistered securities that
were previously disclosed in either Current Reports on Form 8-K or Quarterly Reports on Form 10-Q are not
included.
Between
January 1, 2021 and December 21, 2021, we granted stock options exercisable for an aggregate of up to 2,330,818 shares of our common
stock to participants under the 2019 Plan as payment for services. The exercise prices per share ranged from $7.92 to $21.34. The issuances
were exempt from the registration requirements of the Securities Act by virtue of Section 4(a)(2) thereof as a transaction not involving
a public offering.
On
January 11, 2021, we issued 14,205 shares to Whisper Advisors, LLC as payment for services provided pursuant to that certain Services
Agreement dated December 22, 2020. The shares had an aggregate fair market value of approximately $125,000. The issuance was exempt from
the registration requirements of the Securities Act by virtue of Section 4(a)(2) thereof as a transaction not involving a public offering.
Between
February 18, 2021 and September 20, 2021, we granted restricted stock units representing 1,677,680 shares of our common stock to participants
under the 2019 Plan as payment for services. The fair values per share ranged from $10.34 to $19.80. The issuances were exempt from the
registration requirements of the Securities Act by virtue of Section 4(a)(2) thereof as a transaction not involving a public offering.
On
August 17, 2021, we issued 6,888 shares of our common stock upon the conversion of Series H Preferred Stock. The issuance was exempt
from the registration requirements of the Securities Act by virtue of Section 4(a)(2) thereof and Regulation D promulgated thereunder
as transactions not involving a public offering.
On
August 18, 2021, we issued 34,091 shares of our common stock in connection with a payment owed as additional consideration under an asset
purchase agreement. The per share fair value on the issuance date was $14.74, and the aggregate fair value was approximately $500,000.
The issuance was exempt from the registration requirements of the Securities Act by virtue of Section 4(a)(2) thereof as a transaction
not involving a public offering.
On
October 7, 2021, we issued 8,523 shares of our common stock as restricted stock awards to four directors subject to continued service
with us. The one-third of the awards vests over a three-month period from the grant date. The per share fair value on the grant date
was $8.80, and the aggregate value was approximately $75,000. The issuance was exempt from the registration requirements of the Securities
Act by virtue of Section 4(a)(2) thereof as a transaction not involving a public offering.
Between
November 22, 2021 and December 21, 2021, we issued 617,222 shares of our common stock upon the conversion of Series H Preferred Stock.
The issuances were exempt from the registration requirements of the Securities Act by virtue of Section 4(a)(2) thereof and Regulation
D promulgated thereunder as transactions not involving a public offering.
25
On
January 24, 2022, we entered into several Stock Purchase Agreements, pursuant to which we agreed to issue an aggregate of 505,671 shares
at a price equal to $13.86 per share, or the volume-weighted average price of our common stock at the close of trading on the sixty (60)
previous trading days, to such stockholders in lieu of an aggregate of approximately $9.87 million owed in liquidated damages, which
includes accrued but unpaid interest, for our failure to meet certain covenants in prior Registration Rights Agreements and related Securities
Purchase Agreements with such stockholders. We also granted registration rights to these stockholders with respect to the shares of our
common stock issued in lieu of these liquidated damages. The issuances were exempt from the registration requirements of the Securities
Act by virtue of Section 4(a)(2) thereof as transactions not involving a public offering.
Between
January 1, 2022 and January 26, 2022, we granted stock options exercisable for an aggregate of up to 79,760 shares of our common stock
to participants under the 2019 Plan as payment for services. The exercise prices per share ranged from $14.08 to $14.96. The issuances
were exempt from the registration requirements of the Securities Act by virtue of Section 4(a)(2) thereof as a transaction not involving
a public offering.
On
January 1, 2022, we granted restricted stock units representing 68,182 shares of our common stock to a participant under the 2019 Plan
as payment for services. The fair value per share was $14.08, and the aggregate value was approximately $960,000. The issuances were
exempt from the registration requirements of the Securities Act by virtue of Section 4(a)(2) thereof as a transaction not involving a
public offering.
On
January 12, 2022, we entered into a Stock Issuance Agreement with Borden Media Consulting, LLC, pursuant to which we agreed to issue
an aggregate of 1,134 shares for services rendered. The issuance was exempt from the registration requirements of the Securities Act
by virtue of Section 4(a)(2) thereof as transactions not involving a public offering.
On
or about January 26, 2022, we agreed to issue 13,483 shares for services rendered pursuant to a Services Agreement with Whisper Advisors,
LLC. The issuance was exempt from the registration requirements of the Securities Act by virtue of Section 4(a)(2) thereof as transactions
not involving a public offering.
On March 4, 2022, we issued 155,211 shares of
our common stock, upon vesting of previously granted restricted stock units to a participant under the 2019 Plan as payment for services.
The fair value per share was $8.28, and the aggregate value was approximately $1.3 million. Of the shares issued, 67,023 shares were
withheld by us to satisfy tax withholding obligations. The issuance was exempt from the registration requirements of the Securities
Act by virtue of Section 4(a)(2) thereof as a transaction not involving a public offering.
Item
6. [Reserved]
Item
7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The
following discussion should be read in conjunction with the consolidated financial statements and the notes to those statements that
are included elsewhere in this Annual Report. Our discussion includes forward-looking statements based upon current expectations that
involve risks and uncertainties, such as our plans, objectives, expectations, and intentions. Actual results and the timing of events
could differ materially from those anticipated in these forward-looking statements as a result of a number of factors. We use words such
as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,”
“expect,” “believe,” “intend,” “may,” “will,” “should,” “could,”
and similar expressions to identify forward-looking statements.
Overview
For
an overview of the Company, see the information above presented under the section labeled “Item 1. Business,” which is a
portion of this Annual Report’s “Part I.”
26
Liquidity
and Capital Resources
Cash
and Working Capital Facility
As
of December 31, 2021, our principal sources of liquidity consisted of cash of approximately $9.3 million. In addition, as of December
31, 2021, we had the use of additional proceeds from our working capital facility with FPP Finance LLC (“FastPay”) in the
amount of approximately $13.0 million, subject to eligible accounts receivable. As of December 31, 2021, the outstanding balance
of the FastPay working capital facility was approximately $12.0 million. We also had accounts receivable, net of our advances from FastPay
of approximately $9.7 million as of December 31, 2021. Our cash balance as of the issuance date of our accompanying consolidated
financial statements is approximately $23.0 million.
Our
accompanying consolidated financial statements have been presented on the basis that we are a going concern, which contemplates
the realization of assets and satisfaction of liabilities in the normal course of business. We had revenues of approximately $189.1 million
during fiscal 2021 and have experienced recurring net losses from operations and negative operating cash flows. Consequently, we were
dependent upon continued access to funding and capital resources from both new investors and related parties. If continued funding and
capital resources are unavailable at reasonable terms, we may not be able to implement our growth plan and plan of operations. These
financings may include terms that may be highly dilutive to existing stockholders.
We
continue to be focused on growing our existing operations and seeking accretive and complementary strategic acquisitions as part of our
growth strategy. We believe, that with additional sources of liquidity and the ability to raise additional capital or incur additional
indebtedness to supplement our internal projections, we will be able to execute our growth plan and finance our working capital requirements
both in the short-term and long-term.
Going
Concern
Management
performed an annual reporting period going concern assessment. We are required to assess our ability to continue as a going concern.
Our accompanying consolidated financial statements have been prepared assuming that we will continue as a going concern, which contemplates
the realization of assets and the liquidation of liabilities in the normal course of business. Our accompanying consolidated financial
statements do not include any adjustments that might be necessary if we are unable to continue as a going concern.
Historically,
we have recorded recurring losses from operations and have operated with a net capital deficiency. We considered these factors to determine
if the significance of those conditions or events would limit our ability to meet our obligations when due. Most recently, operating
losses realized in prior years had been impacted by the COVID-19 pandemic and the related shut down of most professional and collegiate
sports, which reduced user traffic and advertising revenue. As we entered fiscal 2021, and the impact of COVID-19 on our operations began
to dissipate, we invested heavily in marketing, customer growth, and people and technology as we expanded our operations, specifically
related to TheStreet and the Sports Illustrated media business.
As
reflected in our accompanying consolidated financial statements, we recorded revenues of approximately $189.1 million and incurred a
net loss attributable to common stockholders of approximately $89.9 million for the year ended December 31, 2021. We have historically financed our working capital requirements since inception through the issuance of debt
and equity securities.
Management
has evaluated whether relevant conditions or events, considered in the aggregate, raise substantial doubt about our ability to continue
as a going concern. The factors considered include, but are not limited to, our financial condition, liquidity sources, obligations
due within one year after the issuance date of our accompanying consolidated financial statements, and the funds necessary to maintain
operations, including negative financial trends or other indicators of possible financial difficulty. Substantial doubt exists when
conditions and events, considered in the aggregate, indicate it is probable that a company will not be able to meet its obligations as
they become due within one year after the issuance date of its financial statements.
27
Management’s
assessment is based on the relevant conditions that are known or reasonably knowable as of the date our accompanying consolidated
financial statements for the year ended December 31, 2021 were issued. In particular, management evaluated our: (1) 2022 cash flow
forecast, which considered the use of our working capital line with FastPay (as described below) to fund changes in working capital,
under which we have available credit of approximately $17.7 million, subject to eligible account receivables, as of the issuance
date of our accompanying consolidated financial statements for the year ended December 31, 2021, as well as the additional capital
we raised in a firm commitment underwritten public offering of $31.5 million after fees and expenses, which was completed subsequent
to December 31, 2021; and (2) our 2022 operating budget, which considers that (i) more than half of our total revenue is derived
from recurring digital and print subscriptions, which are generally paid in advance , and (ii)
overall digital revenue, representing 53.4% of our total revenue, grew approximately 49.1% in fiscal 2021, which we believe demonstrates the
strength of our brands.
In
addition, our firm commitment underwritten public offering, as described above, demonstrates our ability to access capital markets. Finally, management also considered our ability to implement additional measures, if required, related
to potential revenue and earnings declines from continued COVID-19-related challenges.
Management’s
assessment of our ability to meet our future obligations is inherently judgmental, subjective and susceptible to change.
As a result of these considerations and as a part of the quantitative and qualitative factors that are known or reasonably knowable
as of the date our accompanying consolidated financial statements for the year ended December 31, 2021 were issued, we concluded
that conditions and events considered in the aggregate, do not raise substantial doubt about our ability to continue as a going concern
for a one-year period following the financial statement issuance date.
Equity
Financings
In
January 2022, we filed a registration statement on Form S-1 (File No. 333-262111), which the SEC declared effective on February 10, 2022.
In February 2022, we closed a firm commitment underwritten public offering of our common stock and received total net proceeds
of approximately $31.5 million, after deducting underwriting discounts and commissions and estimated offering expenses, which
includes the underwriter’s overallotment option that was partially exercised in March 2022.
Debt
Financings and Obligations
Net
proceeds from our debt financings (see Note 14, Line of Credit , and Note 19, Long-term Debt , in our accompanying consolidated
financial statements for additional information) consisted of the following:
FastPay
Credit Facility . We are party to a financing and security agreement with FastPay, pursuant to which FastPay extended a $15.0 million
line of credit for working capital purposes secured by a first lien on all our cash and accounts receivable and a second lien on all
other assets. The line of credit was increased to $25.0 million during fiscal 2021. Borrowings under the facility bear interest at the
LIBOR Rate plus 6.00% and have a final maturity of February 28, 2024. The aggregate principal amount outstanding, plus accrued and unpaid
interest, as of the issuance date of our accompanying consolidated financial statements for the year ended December 31, 2021 was approximately
$7.3 million.
Senior
Secured Note . We are party to a second amended and restated note purchase agreement, as subsequently amended by Amendment
No. 1, Amendment No. 2, Amendment No. 3, and Amendment No. 4 (collectively, the “Second A&R NPA”), with one accredited
investor, BRF Finance Co., LLC (“BRF Finance”), an affiliated entity of B. Riley Financial, Inc. (“B. Riley”).
The senior secured note bears interest at a rate of 10% per annum. Interest payments are payable at BRF Finance’s
discretion either in cash quarterly in arrears on the last day of each quarter or by adding the interest to the outstanding principal
amount. The senior secured note has a final maturity date of December 31, 2023, at which time the outstanding principal and
all accrued but unpaid interest will be due. The balance outstanding under our senior secured note as of the issuance date of
our consolidated financial statements for the year ended December 31, 2021 was approximately $64.3 million, which included outstanding
principal of approximately $48.8 million, payment of in-kind interest of approximately $13.9 million that we were permitted to
add to the aggregate outstanding principal balance, and unpaid accrued interest of approximately $1.6 million.
28
Delayed
Draw Term Note . Pursuant to the Second A&R NPA, we agreed to issue, at BRF Finance’s option, a delayed draw term note
(the “Delayed Draw Term Note”), in the aggregate principal amount of $12.0 million to BRF Finance. On March 24,
2020, we drew down approximately $6.9 million under the Delayed Draw Term Note, and after payment of commitment and funding fees paid
to BRF Finance in the amount of approximately $0.7 million, and other of its legal fees and expenses that we incurred, we received net
proceeds of $6.0 million. The Delayed Draw Term Note bears interest at a rate of 10% per annum. Interest payments are payable,
at BRF Finance’s discretion, either in cash quarterly in arrears on the last day of each fiscal quarter or in kind
in arrears on the last day of each fiscal quarter. The Delayed Draw Term Note has a final maturity date of December 31, 2023, at
which time the outstanding principal and accrued but unpaid interest will be due. There is approximately $5.4 million of principal payment
due on the Delayed Draw Term Note on December 31, 2022, with the remaining principal balance due on December 31, 2023. The aggregate
principal amount outstanding under the Delayed Draw Term Note as of the issuance date of our consolidated financial statements for the
year ended December 31, 2021 was approximately $10.2 million, which included outstanding principal
of approximately $8.7 million, and payment of in-kind interest of approximately $1.2
million that the Company was permitted to add to the aggregate outstanding principal balance, and
unpaid accrued interest of approximately $0.3 million .
Proposed
Acquisition
We
entered into a non-binding letter of intent to acquire 100% of the issued and outstanding equity interests of Athlon Holdings, Inc. (“Athlon”)
for an anticipated purchase price of $16.0 million, comprised of (i) a cash portion of $13.0 million, with $10.0 million to be paid at
closing and $3.0 million to be paid post-closing and (ii) an equity portion of $3.0 million to be paid in shares of our common stock.
The acquisition is subject to the preparation and negotiation of definitive documents, completion of due diligence, and the agreement
of a certain number of key employees of Athlon to remain as employees post-closing, among other items.
Material
Contractual Obligations
We
have material contractual obligations that arise in the normal course of business primarily consisting of employment contracts, consulting
agreements, leases, liquidated damages, debt and related interest payments. Purchase obligations consist of contracts primarily related
to merchandise, equipment, and third-party services, the majority of which are due in the next 12 months. See Notes 7, 15 and 19
in our accompanying consolidated financial statements for amounts outstanding as of December 31, 2021, related to leases, liquidated
damages and long-term debt.
With
respect to leases, we subleased our office space
in Santa Monica, California in November 2021 and remain responsible to the original lessor for approximately $1.3 million through
September 2024. Pursuant to the sublease, the sublessee will pay us an aggregate of approximately $0.6 million through September
2024.
During
2021, we entered into a termination agreement of our sublease agreement for a property located in New York, New York and remain responsible
for approximately $9.0 million in cash payments to the sublandlord through October 2024.
Contingent
Liability
Finally,
we may have a contingent liability arising out of possible violations of the Securities Act in connection with the Original PowerPoint,
which we furnished as Exhibit 99.2 to our Current Report on Form 8-K and Current Report on Form 8-K/A filed on January 31, 2022 and February
1, 2022, respectively. Specifically, the furnishing of the Original PowerPoint publicly may have constituted an “offer to sell”
as described in Section 5(b)(1) of the Securities Act and the Original PowerPoint may be deemed to be a prospectus that does not meet
the requirements of Section 10 of the Securities Act, resulting in a potential violation of Section 5(b)(1) of the Securities Act. Any
liability would depend upon the number of shares purchased by investors who reviewed and relied upon such Original PowerPoint that may
have constituted a potential violation of Section 5 of the Securities Act. If a claim were brought by any such ‘recipients’
of such Original PowerPoint and a court were to conclude that the public disclosure of such PowerPoint constituted a violation of Section
5 of the Securities Act, we could be required to repurchase the shares sold to the investors who reviewed such Original PowerPoint at
the original purchase price, plus statutory interest. We could also incur considerable expense in contesting any such claims. As of the
date of this Annual Report, no legal proceedings or claims have been made or threatened by any investors in our offering. Such payments
and expenses, if required, could significantly reduce the amount of working capital we have available for our operations and business
plan, delay or prevent us from completing our plan of operations, or force us to raise additional funding, which funding may not be available
on favorable terms, if at all. See also the “Risk Factor” entitled “We may have contingent liability arising out of
a possible violation of the Securities Act, in connection with the Original PowerPoint which we furnished as Exhibit 99.2 to our Current
Report on Form 8-K, and the Current Report on Form 8-K/A, filed with the SEC on January 31, 2022, and February 1, 2022, respectively”
herein.
29
Working
Capital Deficit
We
have financed our working capital requirements since inception through issuances of equity securities and various debt financings. Our
working capital deficit as of December 31, 2021 and 2020 was as follows:
As of December 31,
2021
2020
Current assets
$ 77,671,018
$ 73,846,465
Current liabilities
(116,412,415 )
(107,562,825 )
Working capital deficit
(38,741,397 )
(33,716,360 )
As
of December 31, 2021, we had a working capital deficit of approximately $38.7 million, as compared to approximately $33.7 million
as of December 31, 2020, consisting of approximately $77.7 million in total current assets and approximately $116.4 million
in total current liabilities. Included in current assets as of December 31, 2021, was approximately $0.5 million of restricted cash,
leaving a working capital deficit that requires cash payments of approximately $39.2 million. As of December 31, 2020, our
working capital deficit consisted of approximately $73.8 million in total current assets and approximately $107.6 million in total current
liabilities.
Our
cash flows during the years ended December 31, 2021 and 2020 consisted of the following:
Years Ended December 31,
2021
2020
Net cash used in operating activities
$ (14,729,389 )
$ (32,294,587 )
Net cash used in investing activities
(13,145,958 )
(4,927,833 )
Net cash provided by financing activities
28,191,466
37,284,011
Net (decrease) increase in cash, cash equivalents, and restricted cash
$ 316,119
$ 61,591
Cash, cash equivalents, and restricted cash, end of year
$ 9,850,800
$ 9,534,681
For
the year ended December 31, 2021, net cash used in operating activities was approximately $14.7 million, consisting primarily of approximately
$172.6 million of cash received from customers (including payments received in advance of performance obligations) less
(a) approximately $185.9 million of cash paid (i) to employees, Publisher Partners, Expert Contributors,
suppliers, and vendors, and (ii) for revenue share arrangements and professional services; and (b) approximately $1.4 million
of cash paid for interest. For the year ended December 31, 2020, net cash used in operating activities was approximately $32.3
million, consisting primarily of: approximately $116.0 million of cash received from customers (including payments received in advance
of performance obligations) less (a) approximately $148.3 million of cash paid (i) to employees, Publisher Partners,
suppliers, and vendors, and (ii) for revenue share arrangements, advance of royalty fees and professional services; and (b)
approximately $0.6 million of cash paid for interest.
For
the year ended December 31, 2021, net cash used in investing activities was approximately $13.1 million, consisting primarily of: (i)
approximately $8.0 million used to acquire a business; (ii) approximately $0.4 million for property and equipment; and (iii) approximately
$4.8 million for capitalized costs for our Platform. For the year ended December 31, 2020, net cash used in investing activities
was approximately $4.9 million consisting primarily of: (i) approximately $0.3 million used for the acquisition of a business;
(ii) approximately $1.2 million for property and equipment; (iii) approximately $0.4 million from proceeds for the sale
of intangible assets; and (iv) approximately $3.8 million for capitalized costs for our Platform.
30
For
the year ended December 31, 2021, net cash used by financing activities was approximately $28.2 million, consisting primarily of: (i)
approximately $19.8 million in net proceeds from the private placement issuance of common stock; (ii) approximately $5.1 million in net
proceeds from the Delayed Draw Term Note; (iii) approximately $4.8 million from borrowing under our FastPay line of credit; less
(iv) approximately $1.5 million in payments of restricted stock liabilities; and (v) approximately $0.1 million in payments for taxes
relating to repurchase of restricted shares. For the year ended December 31, 2020, where net cash provided by financing activities
was approximately $37.3 million, consisting primarily of: (i) approximately $20.8 million in net proceeds from the issuance of Series
H Preferred Stock (the “Series H Preferred Stock”) and Series J Convertible Preferred Stock (the “Series J Preferred
Stock”) and Series K Convertible Preferred Stock (“Series K Preferred Stock”); (ii) approximately $11.1 million in
net proceeds from the Delayed Draw Term Note and the Payroll Protection Program Loan; and (iii) approximately $7.2 million in borrowings
of our FastPay line of credit; less (iv) approximately $0.5 million in payments for taxes relating to the withholding of shares
upon the repurchase of restricted shares of our common stock; and (v) approximately $1.1 million in repayments under the 12% senior
secured subordinated convertible debentures (referred to herein as the “12% convertible debentures”).
Results
of Operations
Comparison
of Fiscal 2021 to Fiscal 2020
Years Ended December 31,
2021 versus 2020
2021
2020
$ Change
% Change
Revenue
$ 189,140,334
$ 128,032,397
$ 61,107,937
47.7 %
Cost of revenue
110,977,736
103,063,445
7,914,291
7.7 %
Gross profit
78,162,598
24,968,952
53,193,646
213.0 %
Operating expenses
Selling and marketing
82,691,061
43,589,239
39,101,822
89.7 %
General and administrative
54,400,720
36,007,238
18,393,482
51.1 %
Depreciation and amortization
16,347,274
16,280,475
66,799
0.4 %
Loss on disposition of assets
1,192,310
279,133
913,177
327.1 %
Loss on impairment of lease
466,356
-
466,356
100.0 %
Loss on termination of lease
7,344,655
-
7,344,655
100.0 %
Total operating expenses
162,442,376
96,156,085
66,286,291
68.9 %
Loss from operations
(84,279,778 )
(71,187,133 )
(13,092,645 )
18.4 %
Total other expenses
(7,334,309 )
(17,833,998 )
(10,499,689 )
-58.9 %
Loss before income taxes
(91,614,087 )
(89,021,131 )
(2,592,956 )
2.9 %
Income tax benefit (provision)
1,674,434
(210,832 )
1,885,266
-894.2 %
Net loss
(89,939,653 )
(89,231,963 )
(707,690 )
0.8 %
Deemed dividend on convertible preferred stock
-
(15,642,595 )
15,642,595
0.0 %
Net loss attributable to common stockholders
$ (89,939,653 )
$ (104,874,558 )
$ (14,934,905 )
-14.2 %
Basic and diluted net loss per common share
$ (7.87 )
$ (50.18 )
$ 42.31
-84.3 %
Weighted average number of shares outstanding – basic and diluted
11,429,740
2,090,047
9,339,683
446.9 %
31
For
the year ended December 31, 2021, the net loss attributable to common stockholders was approximately $89.9 million, as
compared to $104.9 million in the prior year which represents an improvement of $14.9 million. The primary reason for the improvement
in net loss attributable to common stockholders is a result of a $61.1 million increase in revenue which was offset by a combined increase
in cost of revenue and operating expenses of $71.2 million during the year ended December 31, 2021. Operating expenses included
a charge of $7.8 million related to a lease termination and the loss on a lease impairment and an increase in stock-based
compensation of approximately $15.9 million during the year ended December 31, 2021. The increase in revenues was attributable
to management’s decision to make a strategic shift to focus on premium content providers and reduced reliance on Partner Publisher
guarantees in September 2020 as well as the addition of the results of The Spun, which was acquired in June 2021.
Revenue
The
following table sets forth revenue, cost of revenue, and gross profit:
Years Ended December 31,
2021 versus 2020
2021
2020
$ Change
% Change
Revenue
$ 189,140,334
$ 128,032,397
$ 61,107,937
47.7 %
Cost of revenue
110,977,736
103,063,445
7,914,291
7.7 %
Gross profit
$ 78,162,598
$ 24,968,952
$ 53,193,646
213.0 %
For
the year ended December 31, 2021, we had gross profit of approximately $78.2 million, as compared to gross profit of approximately $25.0
million for year ended December 31, 2020.
The
following table sets forth revenue by category:
Years Ended
December 31,
2021 versus 2020
2021
2020
$ Change
% Change
Digital revenue
Digital advertising
$ 62,864,924
$ 34,648,945
$ 28,215,979
81.4 %
Digital subscriptions
29,628,355
28,495,676
1,132,679
4.0 %
Other revenue
8,515,655
4,596,686
3,918,969
85.3 %
Total digital revenue
101,008,934
67,741,307
33,267,627
49.1 %
Print revenue
Print advertising
9,050,671
9,710,877
(600,206 )
-6.8 %
Print subscriptions
79,080,729
50,580,213
28,500,516
56.3 %
Total print revenue
88,131,400
60,291,090
27,840,310
46.2 %
Total revenue
$ 189,140,334
$ 128,032,397
$ 61,107,937
47.7 %
For
the year ended December 31, 2021, the primary sources of revenue were as follows: (i) digital advertising of approximately $62.9 million;
(ii) digital subscriptions of approximately $29.6 million; (iii) other digital revenue of approximately $8.5 million; (iv) print advertising
of approximately $9.1 million and (iv) print subscriptions of approximately $79.1 million. Our digital advertising
revenue increased by approximately $28.2 million, primarily due to additional revenue of approximately $14.1 million generated
as a result of The Spun business, which was acquired during the second quarter of 2021, $9.9 million from Sports Illustrated due to
an increase in advertising sponsorships, approximately $5.8 million generated from other business, all of which was
partially offset by a $1.5 million decrease in revenue from TheStreet. Our digital subscriptions increased by approximately $1.1 million.
Our other digital revenue, primarily consisting of licensing and e-commerce revenue, increased by approximately $3.9 million due to additional
revenue for certain licensing agreements related to, SI Swim and other Sports Illustrated media businesses. Our print advertising decreased
by approximately $0.7 million. Our print subscriptions increased by approximately $28.5 million reflecting a drive to increase subscribers
in the fourth quarter of 2020 and the diminishing effect of acquisition accounting adjustments on the subscribers that existed when we
began operating the Sports Illustrated media business.
32
Cost
of Revenue
The
following table sets forth cost of revenue by category:
Years Ended December 31,
2021 versus 2020
2021
2020
$ Change
% Change
Publisher Partner revenue share payments
$ 21,566,904
$ 19,427,196
$ 2,139,708
11.0 %
Hosting, bandwidth, and software licensing fees
2,163,417
2,419,143
(255,726 )
-10.6 %
Fees paid for data analytics and to other outside services providers
3,083,405
3,222,869
(139,464 )
-4.3 %
Royalty fees
15,000,000
15,000,000
-
0.0 %
Content and editorial expenses
32,016,000
29,080,353
2,935,647
10.1 %
Printing, distribution and fulfillment costs
14,203,907
15,706,519
(1,502,612 )
-9.6 %
Amortization of developed technology and platform development
8,829,025
8,550,952
278,073
3.3 %
Stock-based compensation
7,477,905
4,339,916
3,137,989
72.3 %
Other cost of revenue
6,637,173
5,316,497
1,320,676
24.8 %
Total cost of revenue
$ 110,977,736
$ 103,063,445
$ 7,914,291
7.7 %
For
the year ended December 31, 2021, we recognized cost of revenue of approximately $111.0 million, which represented a 41.3% gross profit
percentage, compared to approximately $103.1 million in the year ended December 31, 2020, representing a 19.5% gross profit percentage.
The increase in the cost of revenue of approximately $7.9 million during the year ended December 31, 2021 is primarily from increases
in: (i) stock-based compensation of approximately $3.1 million; (ii) content and editorial expense of approximately $2.9 million; (iii)
our Publisher Partner revenue share payments of approximately $2.1 million; (iv) other costs of revenue related to SI Swim of approximately
$1.3 million; less (v) printing, distribution, and fulfillment costs of approximately $1.5 million. The improvement in gross profit percentage
was due to a decrease in Publisher Partner revenue shares from 56% of digital advertising revenue in fiscal 2020
to 34% in fiscal 2021 as a result of our strategic shift to eliminate most Publisher Partner guarantees near
the end of fiscal 2020 and the high contribution margin of digital advertising.
For
the year ended December 31, 2021, we capitalized costs related to our Platform of approximately $6.9 million, as compared to approximately
$5.4 million for the year ended December 31, 2020. For the year ended December 31, 2020, the capitalization of our Platform consisted
of: (i) approximately $4.8 million in payroll and related expenses, including taxes and benefits; and (ii) approximately $2.0 million
in stock-based compensation for related personnel.
Operating
Expenses
The
following table sets forth operating expenses:
Years Ended December 31,
2021 versus 2020
2021
2020
$ Change
% Change
Selling and marketing
$ 82,691,061
$ 43,589,239
$ 39,101,822
89.7 %
General and administrative
54,400,720
36,007,238
18,393,482
51.1 %
Depreciation and amortization
16,347,274
16,280,475
66,799
0.4 %
Loss on disposition of assets
1,192,310
279,133
913,177
327.1 %
Loss on impairment of lease
466,356
-
466,356
0.0
%
Loss on termination of lease
7,344,655
-
7,344,655
0.0
%
Total operating expenses
$ 162,442,376
$ 96,156,085
$ 66,286,291
68.9 %
33
Selling
and Marketing . For the year ended December 31, 2021, we incurred selling and marketing costs of approximately $82.7 million, as compared
to approximately $43.6 million for the year ended December 31, 2020. The increase in selling and marketing costs of approximately $39.1
million is primarily from an increase in circulation costs of approximately $31.6 million; payroll of selling and marketing account
management support teams, along with the related benefits and stock-based compensation of approximately $4.8 million; an increase in
advertising costs of approximately $2.4 million; an increase in professional and marketing service costs of approximately $2.0 million;
less a decrease in office, travel, conferences and occupancy costs of approximately $0.5 million and other selling and marketing related
costs of approximately $1.2 million.
General
and Administrative . For the year ended December 31, 2021, we incurred general and administrative costs of approximately $54.4
million from payroll and related expenses, professional services, occupancy costs, stock-based compensation of related personnel,
depreciation and amortization, and other corporate expense, as compared to approximately $36.0 million for the year ended December 31,
2020. The increase in general and administrative expenses of approximately $18.4 million is primarily from an increase in our
payroll, along with the related benefits and stock-compensation of approximately $15.8 million; an increase in professional services,
including accounting, legal and insurance of approximately $1.7 million; and an increase in other general corporate expenses of approximately $0.9 million.
Other
(Expenses) Income
The
following table sets forth other (expenses) income:
Years
Ended December 31,
2021
versus 2020
2021
2020
$
Change
%
Change
Change
in valuation of warrant derivative liabilities
$ 34,492
$ 496,305
$ (461,813 )
2.6 %
Change
in valuation of embedded derivative liabilities
-
2,571,004
(2,571,004 )
14.4 %
Loss
on conversion of convertible debentures
-
(3,297,539 )
3,297,539
-18.5 %
Interest
expense
(10,454,618 )
(16,497,217 )
6,042,599
-33.9 %
Interest
income
6,484
381,026
(374,542 )
2.1 %
Liquidated
damages
(2,637,364 )
(1,487,577 )
(1,149,787 )
6.4 %
Gain
upon debt extinguishment
5,716,697
-
5,716,697
-32.1 %
Total
other expenses
$ (7,334,309 )
$ (17,833,998 )
$ 10,499,689
-58.9 %
Change
in Valuation of Warrant Derivative Liabilities . The change in valuation of warrant derivative liabilities for the year ended December
31, 2021 was the result of the decrease in the fair value of the warrant derivative liabilities as of December 31, 2021, as compared
to the change in the valuation for the year ended December 31, 2020. The change in the valuation is not impacted by our actual
business operations but is instead strongly tied to the change in the market value of our common stock.
Change
in Valuation of Embedded Derivative Liabilities . The change in valuation of embedded derivative liabilities for the year ended December
31, 2021 was the result of the decrease in the fair value of the embedded derivative liabilities as of December 31, 2021, as compared
to the change in the valuation for the year ended December 31, 2020.
Loss
on Conversion of Convertible Debentures . We recognized a loss on conversion of approximately $3.3 million for the year ended December
31, 2020 as the result of the conversion of accrued interest due and payable under the 12% convertible debentures into
shares of our common stock.
Interest
Expense . We incurred interest expense of approximately $10.5 million for the year ended December 31, 2021, as compared to approximately
$16.5 million for the year ended December 31, 2020. The decrease in interest expense of approximately $6.0 million is primarily due to
an increase in cash paid interest of approximately $0.7 million offset by a $4.5 million decrease in amortization of debt discount
on notes payable and a $2.3 million decrease in accrued interest.
34
Liquidated
Damages . We recorded approximately $2.6 million of liquidated damages, including the accrued interest thereon, during the
year ended December 31, 2021 primarily from the issuance of our 12% convertible debentures, Series H Preferred Stock, Series I Convertible
Preferred Stock (“Series I Preferred Stock”), Series J Convertible Preferred Stock (“Series J Preferred Stock”)
and Series K Convertible Preferred Stock (“Series K Preferred Stock”) in fiscal 2020 since we determined that: (i) the
registration statements registering for resale the shares of our common stock issuable upon conversion of the 12% convertible
debentures, Series I Preferred Stock, Series J Preferred Stock and Series K Preferred Stock would not be declared effective
within the requisite time frame; and (ii) that we would not be able to become current in our periodic filing obligations with the SEC
in order to satisfy the public information requirements under the applicable securities purchase agreements. We recorded liquidated damages,
including the accrued interest thereon, of approximately $1.5 million in fiscal 2020 primarily from issuance of our 12%
convertible debentures, Series H Preferred Stock, Series I Preferred Stock and Series J Preferred Stock, which liquidated damages were
based upon the reasons set forth above.
Gain
Upon Debt Extinguishment . We recorded a gain upon debt extinguishment (including accrued interest) of approximately $5.7 million
for the year ended December 31, 2021 pursuant to the forgiveness of the Payroll Protection Program Loan.
Income
Tax Benefit (Provision)
Income
Tax Benefit (Provision) . For the year ended December 31, 2021, the Company recorded a deferred income tax benefit of approximately
$1.7 million primarily related to its acquired deferred tax liabilities from the acquisition of The Spun and change in valuation allowance
as of year- end that was, in part, offset by the book to tax basis differences related to goodwill from certain prior year acquisitions.
For the year ended December 31, 2020, the Company recorded a deferred income tax provision of approximately $0.2 million to account for
the book to tax basis differences related to goodwill from certain prior year acquisitions.
For
further details refer to Note 24, Income Taxes , in our accompanying consolidated financial statements.
Deemed
Dividend on Convertible Preferred Stock
Series
H Preferred Stock . During fiscal 2020, in connection with the issuance of 108 shares (issued on August 19, 2020) and 389 shares
(issued on October 31, 2020) of our Series H Preferred Stock, we recorded a beneficial conversion feature of approximately $0.1 million
and approximately $0.4 million, respectively (totaling approximately $0.7 million), for the underlying shares of our common stock since
the nondetachable conversion feature was in-the-money (the per-share conversion price of $7.26 was lower than our per-share
common stock trading price of $18.92 and $16.94 at the issuance dates of August 19, 2020 and October 31, 2020, respectively).
The beneficial conversion feature was recognized as a deemed dividend.
Series
I Preferred Stock . On December 18, 2020, all of the shares of our Series I Preferred Stock converted automatically into shares
of our common stock as a result of the increase in the number of authorized shares of our common stock. Upon conversion, we recognized
a beneficial conversion feature for the underlying shares of our common stock since the nondetachable conversion feature was in-the-money
(the per-share conversion price of $11.00 was lower than our per-share common stock trading price of $13.42
at the conversion date). The beneficial conversion feature was recognized as a deemed dividend.
Series
J Preferred Stock . On December 18, 2020, all of the shares of our Series J Preferred Stock converted automatically into shares
of our common stock as a result of the increase in the number of authorized shares of our common stock. Upon conversion, we recognized
a beneficial conversion feature for the underlying shares of our common stock since the nondetachable conversion feature was in-the-money
(the effective per-share conversion price of $8.80 for the issuance of our Series J Preferred Stock on September 4, 2020
(these shares were issued at a discount) was lower than our per-share common stock trading price of $13.42 at the conversion
date). The beneficial conversion feature was recognized as a deemed dividend.
Series
K Preferred Stock . On December 18, 2020, all of the shares of our Series K Preferred Stock converted automatically into shares
of our common stock as a result of the increase in the number of authorized shares of our common stock. Upon conversion, we recognized
a beneficial conversion feature for the underlying shares of our common stock since the nondetachable conversion feature was in-the-money
(the per-share conversion price of $8.80 was lower than our common stock trading price of $13.42 at the conversion
date). The beneficial conversion feature was recognized as a deemed dividend.
Use
of Non-GAAP Financial Measures
We
report our financial results in accordance with generally accepted accounting principles in the United States of America (“GAAP”);
however, management believes that certain non-GAAP financial measures provide users of our financial information with useful supplemental
information that enables a better comparison of our performance across periods. We believe Adjusted EBITDA provides visibility to the
underlying continuing operating performance by excluding the impact of certain items that are noncash in nature or not related
to our core business operations. We calculate Adjusted EBITDA as net loss, adjusted for (i) interest expense (net), (ii) income taxes,
(iii) depreciation and amortization, (iv) stock-based compensation, (v) change in derivative valuations, (vi)
liquidated damages, (vii) loss on disposition of assets, (viii) loss on impairment of lease, (ix) loss on lease
termination, (x) gain upon debt extinguishment, (xi) professional and vendor fees, and (xii) employee restructuring
payments.
35
Our
non-GAAP Adjusted EBITDA may not be comparable to a similarly titled measure used by other companies, has limitations as an analytical
tool, and should not be considered in isolation, or as a substitute for analysis of our operating results as reported under GAAP. Additionally,
we do not consider our non-GAAP Adjusted EBITDA as superior to, or a substitute for, the equivalent measures calculated and presented
in accordance with GAAP. Some of the limitations is that Adjusted EBITDA:
●
does not reflect stock-based compensation and, therefore,
does not include all of our compensation costs;
●
does
not reflect depreciation and amortization expense and, although this is a noncash expense, the assets being depreciated may
have to be replaced in the future, increasing our cash requirements;
●
does
not reflect interest expense and financing fees, or the cash required to service our debt, which reduces cash available to
us;
●
does
not reflect deferred income tax benefit or provision, which is a noncash income or expense;
●
does
not reflect the change in derivative valuations and, although this is a noncash income or expense, the change in the valuations
each reporting period are not impacted by our actual business operations but is instead strongly tied to the change in the market
value of our common stock;
●
does
not reflect liquidated damages and, therefore, does not include future cash requirements if we repay the liquidated damages in cash
instead of shares of our common stock (which the investor would need to agree to);
●
does
not reflect any losses from the disposition of assets, which is a noncash operating expense;
●
does
not reflect any losses on impairment of leases, which is a noncash operating expense;
●
does
not reflect any losses on termination of our leases, which is a noncash operating expense;
●
does not reflect any gains upon debt extinguishment,
which we do not consider in our evaluation of our business operations;
●
does
not reflect the professional and vendor fees incurred by us for services provided by consultants, accountants, lawyers,
and other vendors, which services were related to certain types of events that are not reflective of our business operations;
and
●
does
not reflect payments related to employee restructuring changes in fiscal 2020 and 2021 related to COVID-19 workforce reductions,
leadership changes, and settlement and severance payments, which were a significant cash expense but are not reflective of our
business operations.
The
following table presents a reconciliation of Adjusted EBITDA to net loss, which is the most directly comparable GAAP measure, for the
periods indicated:
Years Ended December 31,
2021
2020
Net loss
$ (89,939,653 )
$ (89,231,963 )
Add (deduct):
Interest expense, net (1)
10,448,134
16,116,191
Income tax (benefit) provision
(1,674,434 )
210,832
Depreciation and amortization (2)
25,176,299
24,831,427
Stock-based compensation (3)
30,493,521
14,641,181
Change in derivative valuations
(34,492 )
(3,067,309 )
Liquidated damages (4)
2,637,364
1,487,577
Loss on disposition of assets (5)
1,192,310
279,133
Loss on impairment of lease (6)
466,356
-
Loss on termination of lease (7)
7,344,655
-
Loss on conversion of convertible debt
-
3,297,539
Gain upon debt extinguishment (8)
(5,716,697 )
-
Professional and vendor fees (9)
6,900,778
5,704,606
Employee restructuring payments (10)
645,200
2,536,989
Adjusted EBITDA
$ (12,060,659 )
$ (23,193,797 )
36
(1)
Represents
interest expense of approximately $10.5 million and approximately $16.5 million, less interest income of none
and approximately $0.3 million for the years ended December 31, 2021 and 2020, respectively. Interest expense is related
to our capital structure. Interest expense varies over time due to a variety of financing transactions. Investors
should note that interest expense will recur in future periods.
(2)
Represents
depreciation and amortization related to our developed technology and Platform included within cost of revenues of approximately
$8.9 million and approximately $8.6 million and depreciation and amortization included within operating expenses
of approximately $16.3 million and approximately $16.3 million for the years ended December 31, 2021 and 2020, respectively. We
believe (i) the amount of depreciation and amortization expense in any specific period may not directly correlate to the underlying
performance of our business operations and (ii) such expenses can vary significantly between periods as a result of new acquisitions
and full amortization of previously acquired tangible and intangible assets. Investors should note that the use of tangible and
intangible assets contributed to revenue in the periods presented and will contribute to future revenue generation and should also
note that such expense will recur in future periods.
(3)
Represents
noncash costs arising from the grant of stock-based awards to employees, consultants and directors. We believe that excluding
the effect of stock-based compensation from Adjusted EBITDA assists management and investors in making period-to-period comparisons
in our operating performance because (i) the amount of such expenses in any specific period may not directly correlate to the underlying
performance of our business operations, and (ii) such expenses can vary significantly between periods as a result of the timing of
grants of new stock-based awards, including grants in connection with acquisitions. Additionally, we believe that excluding stock-based
compensation from Adjusted EBITDA assists management and investors in making meaningful comparisons between our operating performance
and the operating performance of other companies that may use different forms of employee compensation or different valuation methodologies
for their stock-based compensation. Investors should note that stock-based compensation is a key incentive offered to employees whose
efforts contributed to the operating results in the periods presented and are expected to contribute to operating results in future
periods. Investors should also note that such expenses will recur in the future.
(4)
Represents
damages we owe to certain of our investors in private placements offerings conducted in fiscal years 2018 through 2020,
pursuant to which we agreed to certain covenants in the respective securities purchase agreements and registration rights agreements,
including the filing of resale registration statements and becoming current in our reporting obligations, which we were not able
to timely meet.
(5)
Represents
our disposition of certain assets related to the decision to no longer lease office space and other related disposition of
assets that no longer are useful.
(6)
Represents
the net loss for our right-of-use asset related to our lease in Santa Monica and related sublease of the office space
based on our decision to no longer lease office space.
(7)
Represents
our loss related to the surrender and termination of our lease of office space located in New York based on our decision
to no longer lease office space.
(8)
Represents
a gain upon extinguishment of the Payroll Protection Program Loan.
(9)
Represents
professional and vendor fees recorded in connection with services provided by consultants, accountants, lawyers, and other vendors
related to (i) the preparation of periodic reports in order for us to become current in our reporting obligations (“Delinquent
Reporting Obligations Services”), (ii) up-list to a national securities exchange, (iii) contemplated and completed
acquisitions, (iv) public and private offerings of our securities and other financings, and (v) stockholder disputes and the
implementation of our Rights Agreement. With respect to the Delinquent Reporting Obligations Services, we incurred professional and
vendor fees in fiscal 2021 and 2020 related to the preparation of (x) our annual reports for fiscal years 2018, 2019 (which
contained the financial information for the quarterly periods during fiscal 2019), and 2020, (y) our quarterly reports for the
third quarter in fiscal 2018, the quarters in fiscal 2020, and the first and second quarters in fiscal 2021, and (z) our current
reports with respect to certain acquisitions, all of which reports were filed during fiscal 2020 and 2021. The amount of fees
incurred in connection with the Delinquent Reporting Obligations Services is adjusted based on our best estimate of the amount we
expect we would ordinarily incur to meet our reporting obligations pursuant to the Exchange Act.
(10)
Represents
(i) severance payments paid in connection with COVID-19 workforce reductions in fiscal 2020 and (ii) severance and other settlement
payments paid in connection with employee and leadership changes in fiscal 2020 and 2021.
37
Critical
Accounting Policies and Estimates
The
preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported
amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses
during the reported periods. The more critical accounting estimates include estimates related to revenue recognition, platform development,
impairment of long-lived assets, and stock-based compensation. We also have other key accounting policies, which involve the use of estimates,
judgments and assumptions that are significant to understanding our results, which are described in Note 2, Summary of Significant
Accounting Policies , in our accompanying consolidated financial statements.
Our
discussion and analysis of the financial condition and results of operations is based upon our consolidated financial statements included
elsewhere in this Annual Report, which have been prepared in accordance with GAAP. We believe the following critical accounting
policies affect our more significant judgments and estimates used in the preparation of the financial statements. Actual results may
differ from these estimates under different assumptions or conditions.
Revenue
In
accordance with Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers, revenues are recognized
when control of the promised goods or services are transferred to our customers, in an amount that reflects the consideration that we
expect to receive in exchange for those goods or services. We generate all of its revenue from contracts with customers. We account for
revenue on a gross basis, as compared to a net basis, in its statement of operations. We made this determination based on it taking the
credit risk in its revenue-generating transactions and it also being the primary obligor responsible for providing the services to the
customer. Cost of revenues is presented as a separate line item in the statement of operations.
The
following is a description of the principal activities from which we generate revenue:
Advertising
Revenue
Digital
Advertising . We recognize revenue from digital advertisements at the point when each ad is viewed. The quantity of advertisements,
the impression bid prices, and revenue are reported on a real-time basis. We enter into contracts with advertising networks to serve
display or video advertisements on the digital media pages associated with its various channels. Although reported advertising transactions
are subject to adjustment by the advertising network partners, any such adjustments are known within a few days of month end. We owe
our independent Publisher Partners a revenue share of the advertising revenue earned, which is recorded as service costs in the same
period in which the associated advertising revenue is recognized.
Advertising
revenue that is comprised of fees charged for the placement of advertising on the websites that we own and operate, is recognized as
the advertising or sponsorship is displayed, provided that collection of the resulting receivable is reasonably assured.
Print
Advertising . Advertising related revenues for print advertisements are recognized when advertisements are published (defined as an
issue’s on-sale date), net of provisions for estimated rebates, rate adjustments, and discounts.
Subscription
Revenue
Digital
Subscriptions . We enter into contracts with internet users that subscribe to premium content on our owned and operated media channels
and facilitate such contracts between internet users and our Publisher Partners. These contracts provide internet users with a membership
subscription to access the premium content. For subscription revenue generated by our independent Publisher Partners’ content,
we owe our Publisher Partners a revenue share of the membership subscription revenue earned, which is initially deferred and recorded
as deferred contract costs. We recognize deferred contract costs over the membership subscription term in the same pattern that the associated
membership subscription revenue is recognized.
38
Digital
subscription revenue generated from our websites that we own and operate are charged to customers’ credit cards or are directly
billed to corporate subscribers, and are generally billed in advance on a monthly, quarterly or annual basis. We calculate net subscription
revenue by deducting from gross revenue an estimate of potential refunds from cancelled subscriptions as well as chargebacks of disputed
credit card charges. Net subscription revenue is recognized ratably over the subscription periods. Unearned revenue relates to payments
for subscription fees for which revenue has not been recognized because services have not yet been provided.
Print
Revenue
Print
revenue includes magazine subscriptions and single copy sales at newsstands.
Print
Subscriptions . Revenue from magazine subscriptions is deferred and recognized proportionately as products are distributed to subscribers.
Newsstand .
Single copy revenue is recognized on the publication’s on-sale date, net of provisions for estimated returns. We base our estimates
for returns on historical experience and current marketplace conditions.
Licensing
Revenue
Content
licensing-based revenues are accrued generally monthly or quarterly based on the specific mechanisms of each contract. Generally, revenues
are accrued based on estimated sales and adjusted as actual sales are reported by partners. These adjustments are typically recorded
within three months of the initial estimates and have not been material. Any minimum guarantees are typically earned evenly over the
fiscal year.
Contract
Modifications
We
occasionally enter into amendments to previously executed contracts that constitute contract modifications. We assess each of these contract
modifications to determine:
●
if
the additional services and goods are distinct from the services and goods in the original arrangement; and
●
if
the amount of consideration expected for the added services or goods reflects the stand-alone selling price of those services and
goods.
A
contract modification meeting both criteria is accounted for as a separate contract. A contract modification not meeting both criteria
is considered a change to the original contract and is accounted for on either a prospective basis as a termination of the existing contract
and the creation of a new contract, or a cumulative catch-up basis.
Platform
Development
For
the years presented, substantially all of our technology expenses are development costs for our Platform that were capitalized
as intangible costs. Technology costs are expensed as incurred or capitalized into property and equipment in accordance with the Financial
Accounting Standards Board (“FASB”) ASC Topic 350, Intangibles – Goodwill and Other . ASC Topic 350 requires
that costs incurred in the preliminary project and post-implementation stages of an internal use software project be expensed as incurred
and that certain costs incurred in the application development stage of a project be capitalized.
We
capitalize internal labor costs, including compensation, benefits and payroll taxes, incurred for certain capitalized platform development
projects. Our policy with respect to capitalized internal labor stipulates that labor costs for employees working on eligible internal
use capital projects are capitalized as part of the historical cost of the project when the impact, as compared to expensing such labor
costs, is material. Our Platform development capitalized during the application development stage of a project include:
● payroll
and related expenses for personnel; and
● stock-based
compensation of related personnel.
39
Goodwill
Goodwill
represents the excess of the purchase price over the fair value of the net tangible and intangible assets of businesses acquired in a
business combination. Goodwill is not amortized but rather is tested for impairment at least annually on December 31, or more frequently
if events or changes in circumstances indicate that the carrying amount of goodwill may not be recoverable. We adopted ASU 2017-04 (as
further described in Note 2, Summary of Significant Accounting Policies, in our accompanying consolidated financial statements)
during the first quarter of 2020 which eliminated Step 2 from the goodwill impairment test. We operate as one reporting unit, therefore,
the impairment test is performed at the consolidated entity level by comparing the estimated fair value of the Company to its carrying
value. We have elected to first assess the qualitative factors to determine whether it is more likely than not that the fair value of
its single reporting unit is less than its carrying amount as a basis of determining whether it is necessary to perform the quantitative
goodwill impairment test. If we determine that it is more likely than not that its fair value is less than its carrying amount, then
the quantitative goodwill impairment test will be performed. The quantitative goodwill impairment test identifies goodwill impairment
and measures the amount of goodwill impairment loss to be recognized by comparing the fair value of our single reporting unit with its
carrying amount. If the fair value exceeds the carrying amount, no further analysis is required; otherwise, any excess of the goodwill
carrying amount over the implied fair value is recognized as an impairment loss, and the carrying value of goodwill is written down to
fair value.
Stock-Based
Compensation
We
provide stock-based compensation in the form of (a) stock awards to employees and directors, comprised of restricted stock awards and
restricted stock units, (b) stock option grants to employees, directors and consultants, (c) common stock warrants to Publisher Partners
(no warrants were issued during the years ended December 31, 2021 or 2020) (as further described in Note 22, Stock-Based Compensation,
in our accompanying consolidated financial statements), and (d) common stock warrants to ABG (as further described in Note 22, Stock-Based
Compensation, in our accompanying consolidated financial statements).
We
account for stock awards and stock option grants to employees, directors and consultants, and non-employee awards to certain directors
and consultants by measuring the cost of services received in exchange for the stock-based payments as compensation expense in our consolidated
financial statements. Stock awards and stock option grants to employees and non-employees which are time-vested, are measured at fair
value on the grant date, and charged to operations ratably over the vesting period. Stock awards and stock option grants to employees
and non-employees which are performance-vested, are measured at fair value on the grant date and charged to operations when the performance
condition is satisfied or over the service.
The
fair value measurement of equity awards and grants used for stock-based compensation is as follows: (1) restricted stock awards and restricted
stock units which are time-vested, are determined using the quoted market price of the our common stock at the grant date; (2) stock
option grants which are time-vested and performance-vested, are determined utilizing the Black-Scholes option-pricing model at the grant
date; (3) restricted stock units and stock option grants which provide for market-based vesting with a time-vesting overlay, are determined
through consultants with our independent valuation firm using the Monte Carlo model at the grant date; (4) Publisher Partner warrants
are determined utilizing the Black-Scholes option-pricing model; and (5) ABG warrants are determined utilizing the Monte Carlo model
(as further described in Note 22, Stock-Based Compensation, in our accompanying consolidated financial statements).
Fair
value determined under the Black-Scholes option-pricing model and Monte Carlo model is affected by several variables, the most significant
of which are the life of the equity award, the exercise price of the stock option or warrants, as compared to the fair market value of
the common stock on the grant date, and the estimated volatility of the common stock over the term of the equity award. Estimated volatility
is based on the historical volatility of our common stock and is evaluated based upon market comparisons. The risk-free interest rate
is based on the U.S. Treasury yield curve in effect at the time of grant. The fair market value of common stock is determined by reference
to the quoted market price of our common stock.
40
The
fair value of the stock options granted are probability weighted under the Black-Scholes option-pricing model or Monte Carlo model as
determined through consultants with our independent valuation firm since the value of the stock options, among other things, depend on
the volatility of the underlying shares of our common stock, under the following two scenarios: (1) scenario one assumes that our common
stock will be up-listed on a national stock exchange (the “Exchange”) on a certain listing date (the “Up-list”);
and (2) scenario two assumes that our common stock is not up-listed on the Exchange prior to the final vesting date of the grants (the
“No Up-list”), collectively referred to as the “Probability Weighted Scenarios”.
We
classify stock-based compensation cost on our consolidated statements of operations in the same manner in which the award recipient’s
cash compensation cost is classified.
Recently
Issued Accounting Pronouncements
Note
2, Summary of Significant Accounting Policies, in our accompanying consolidated financial statements appearing elsewhere in this
Annual Report includes Recently Issued Accounting Pronouncements.
Item
7A. Quantitative and Qualitative Disclosures about Market Risk
Not
applicable to a “smaller reporting company” as defined in Item 10(f)(1) of SEC Regulation S-K.
Item
8. Financial Statements and Supplementary Data
All
information required by this item is listed in the Index to Financial Statements in Part IV, Item 15(a)(1) of this Annual Report.
Item
9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.
Item
9A. Controls and Procedures
Evaluation
of Disclosure Controls and Procedures
Our
management is responsible for establishing and maintaining a system of disclosure controls and procedures (as defined in Rule 13a-15(e)
and 15d-15(e) under the Exchange Act) that is designed to ensure that information required to be disclosed by us in the reports we file
or submit under the Exchange Act is recorded, processed, summarized, and reported, within the time periods specified in the SEC’s
rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information
required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated
to the issuer’s management, including its principal executive officer(s) and principal financial officer(s), or persons performing
similar functions, as appropriate to allow timely decisions regarding required disclosure.
In
accordance with Exchange Act Rules 13a-15 and 15d-15, an evaluation was completed under the supervision and with the participation of
our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of
our disclosure controls and procedures as of the fiscal year ended December 31, 2021. This evaluation commenced in 2021 and continued
until the filing of this Annual Report. Based on that evaluation, our management, including our Chief Executive Officer and Chief Financial
Officer, concluded that our disclosure controls and procedures were effective in providing reasonable assurance that information required
to be disclosed in our reports filed or submitted under the Exchange Act was recorded, processed, summarized, and reported within the
time periods specified in the SEC’s rules and forms.
41
Management’s
Annual Report on Internal Control over Financial Reporting
Our
management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f)
and 15d-15(f) under the Exchange Act). Internal control over financial reporting is a process, including policies and procedures, designed
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
reporting purposes in accordance with U.S. generally accepted accounting principles. Our management assessed our internal control over
financial reporting based on the Internal Control—Integrated Framework (2013 Framework) issued by the Committee of Sponsoring Organizations
of the Treadway Commission (“COSO”). Our system of internal control over financial reporting is designed to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance
with GAAP.
Because
of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Therefore, even those
systems determined to be effective can provide only reasonable assurance of achieving their control objectives.
Auditor’s
Report on Internal Control Over Financing Reporting
This
Annual Report does not include an attestation report of our registered public accounting firm regarding internal control over financial
reporting. Management’s report was not subject to attestation by our registered public accounting firm pursuant to the rules of
the SEC that permit us to provide only management’s report in this Annual Report.
Remediation
of Material Weakness
As
disclosed in our Annual Report on Form 10-K for the year ended December 31, 2020, we previously identified a material weakness in our
internal control over financial reporting, primarily as a result of (i) the lack of monitoring over the completeness and accuracy of
our underlying accounting records and ineffective controls over our period end financial disclosure and reporting processes and information
technology systems; (ii) inadequate segregation of duties consistent with control objectives; and (iii) a history of untimely filed periodic
reports.
As
of the date of this Annual Report, management believes that it has implemented specific measures sufficient to fully remediate each of
the deficiencies that had resulted in the material weakness. Specific remedial actions undertaken by management have included, without
limitation:
●
assessing
and identifying risks for significant accounts and disclosures based on the most recent financial statements and performing a financial
statement risk assessment;
●
mapping all of our entity-level controls to the framework established by the COSO Internal Control – 2013 Integrated
Framework;
●
developing
process documentation of procedures and controls for significant financial processes, reflective of an enhanced control environment;
●
hiring
a Chief Accounting Officer;
●
identifying
and assessing management review controls;
●
performing
an information technology process risk and controls assessment which details management’s controls over user access reviews
of significant systems;
●
reviewing
system and organizational controls reports for all in-scope systems;
●
implementing
procedures to ensure the segregation of duties and hiring additional resources to ensure appropriate review and oversight;
●
evaluating
segregation of duties within key process and controls to determine whether segregation of duties existed as part of the existing
control or if compensating controls were in place to assist in mitigating any segregation of duties risks; and
●
becoming
current in our Exchange Act filing obligations.
As a result of these remediation activities
and, based on the result of the operating effectiveness testing we performed for the new and modified controls, management concluded
that the previously disclose material weakness no longer existed as of December 31, 2021. We will continue to monitor the effectiveness
of these and other processes, procedures, and controls and will make any further changes that management determines to be appropriate.
Changes
in Internal Control over Financial Reporting
In
connection with our continued monitoring and maintenance of our controls procedures as part of the implementation of Section 404 of the
Sarbanes, we continue to review, test, and improve the effectiveness of our internal controls. Except for the changes in connection
with our implementation of the remediation actions discussed above, under “Remediation of Material Weakness”
there have not been any changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and
15d-15(f) under the Exchange Act) during the during the fourth quarter and since the year ended December 31, 2021 that have materially
affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Item
9B. Other Information
None.
Part
III
Item
10. Directors, Executive Officers and Corporate Governance
Current
Officers and Directors
The
information required under this item is incorporated herein by reference to our proxy statement for our fiscal 2022 Annual Stockholders’
Meeting to be filed with the SEC not later than 120 days after the end of fiscal 2021.
Item
11. Executive Compensation
The
information required under this item is incorporated herein by reference to our proxy statement for our fiscal 2022 Annual Stockholders’
Meeting to be filed with the SEC not later than 120 days after the end of fiscal 2021.
42
Item
12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The
information required under this item is incorporated herein by reference to our proxy statement for our fiscal 2022 Annual Stockholders’
Meeting to be filed with the SEC not later than 120 days after the end of fiscal 2021, with the exception of those items listed below.
Securities
Authorized for Issuance Under Equity Compensation Plans
A
summary of our securities authorized for issuance under equity compensation plans as of December 31, 2021 is as follows:
Equity
Compensation Plan Information
Plan Category
(a)
Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants and Rights
(b)
Weighted
Average Exercise Price of Outstanding
Options, Warrants and Rights
(c)
Number
of Securities Remaining Available
for Future Issuance
Under Equity Compensation Plans
(Excluding Securities Reflected in Column (a))
Equity compensation plans approved by security holders
5,397,743
$ 15.37
3,376,672
Equity compensation plans not approved by security holders
1,173,769
13.89
55,316
Total
6,571,512
$ 15.11
3,431,988
Plans
Adopted Without Approval of Security Holders
Publisher
Partner Warrant Program
On
December 19, 2016, as amended on August 23, 2017, and August 23, 2018, our Board approved the Channel Partner Warrant Program (the “Publisher
Partner Warrant Program”) to be administered by management that authorized us to grant to certain of the Publisher Partners, Publisher
Partner Warrants (the “Publisher Partner Warrants”) to purchase up to 90,910 shares of our common stock pursuant to the Publisher
Partner Warrant Program. The Publisher Partner Warrant Program was intended to provide equity incentive to the Publisher Partners to
motivate and reward them for their services to us and to align the interests of the Publisher Partners with those of our stockholders.
The Publisher Partner Warrants had certain performance conditions. Pursuant to the terms of the Publisher Partner Warrants, we would
notify the respective Publisher Partner of the number of shares earned, with one-third of the earned shares vesting on the notice date,
one-third of the earned shares vesting on the first anniversary of the notice date, and the remaining one-third of the earned shares
vesting on the second anniversary of the notice date. The Publisher Partner Warrants had a term of five years from issuance and could
also be exercised on a cashless basis. Performance conditions are generally based on the average of number of unique visitors on the
channel operation by the Publisher Partner generated during the six-month period from the launch of the Publisher Partner’s operations
on our platform or the revenue generated during the period from the issuance date through a specified end date.
On
March 10, 2019, our Board terminated the initial Publisher Partner Warrant Program, and approved the “second” Publisher Partner
Warrant Program, that authorized us to grant Publisher Partner Warrants to purchase up to 227,273 shares of our common stock. Such Publisher
Partner Warrants were to be issued with the same terms as the first Publisher Partner Warrant Program, except that the shares of our
common stock underlying these Publisher Partner Warrants are earned and vest over three years and have a five-term.
On
May 20, 2020, our Board terminated the second Publisher Partner Warrant Program, and approved the “third” Publisher Partner
Warrant Program, that authorized us to grant Publisher Partner Warrants to purchase up to 227,273 shares of our common stock. Such Publisher
Partner Warrants granted under the third Publisher Partner Warrant Program were to be issued with the same terms as the second Publisher
Partner Warrant Program, except that any Publisher Partner Warrants issued under the third Publisher Partner Warrant Program are no longer
subject to performance conditions. We have not granted any Publisher Partner Warrants since fiscal 2018.
Outside
Options
During
fiscal 2018, our Board approved the granting of options outside of the 2016 Plan (the “Outside Options”) to certain officers,
directors, and employees to provide equity incentive in exchange for consideration in the form of services to us. The Outside Options
are exercisable for shares of our common stock. The Outside Options either vest upon the passage of time or are tied to the achievement
of certain performance targets. On January 8, 2021, our Board approved an amendment to the Outside Option award grants, which eliminated
the performance targets, therefore, the awards continue to vest solely on the time vesting conditions.
Warrants
On
June 14, 2019, our Board approved the grant of the warrants to acquire up to 21,989,844 shares our common stock to ABG in connection
with the Sports Illustrated Licensing Agreement. Half the warrants have an exercise price of $0.42 per share (the “Forty-Two Cents
Warrants”). The other half of the warrants have an exercise price of $0.84 per share (the “Eighty-Four Cents Warrants”).
The warrants provide for the following: (1) 40% of the Forty-Two Cents Warrants and 40% of the Eighty-Four Cents Warrants will vest in
equal monthly increments over a period of two years beginning on the one-year anniversary of the date of issuance of the warrants (any
unvested portion of such warrants to be forfeited by ABG upon certain terminations by us of the Sports Illustrated Licensing Agreement);
(2) 60% of the Forty-Two Cents Warrants and 60% of the Eighty-Four Cents Warrants will vest based on the achievement of certain performance
goals for the Sports Illustrated licensed brands in calendar years 2020, 2021, 2022, or 2023; (3) under certain circumstances we may
require ABG to exercise all (and not less than all) of the warrants, in which case all of the warrants will be vested; (4) all of the
warrants will automatically vest upon certain terminations of the licensing agreement by ABG or upon a change of control of us; and (5)
ABG will have the right to participate, on a pro-rata basis (including vested and unvested warrants, exercised or unexercised), in any
of our future equity issuances (subject to customary exceptions). In June 2021, the exercise price of fifty percent (50%) of the Eighty-Four
Cents Warrants was changed to $0.42 per share in exchange for additional benefits under the Sports Illustrated Licensing Agreement.
Item
13. Certain Relationships and Related Transactions, and Director Independence
The
information required under this item is incorporated herein by reference to our proxy statement for our fiscal 2022 Annual Stockholders’
Meeting to be filed with the SEC not later than 120 days after the end of fiscal 2021.
Item
14. Principal Accountant Fees and Services
The
information required under this item is incorporated herein by reference to our proxy statement for our fiscal 2022 Annual Stockholders’
Meeting to be filed with the SEC not later than 120 days after the end of fiscal 2021.
Part
IV
Item
15. Exhibits and Financial Statement Schedules
(a)
The
following documents are filed as part of this Annual Report:
1.
Index to Consolidated Financial Statements . Our consolidated financial statements and the Report of Marcum LLP, Independent Registered
Public Accounting Firms are included in Part IV of this Annual Report on the pages indicated:
Page
Report of Independent Registered Public Accounting Firm
F-2
Consolidated Balance Sheets as of December 31, 2021 and 2020
F-5
Consolidated Statements of Operations for the Years Ended December 31, 2021 and 2020
F-6
Consolidated Statements of Stockholders’ Deficiency for the Years Ended December 31, 2021 and 2020
F-7
Consolidated Statements of Cash Flows for the Years Ended December 31, 2021 and 2020
F-8
Notes to Consolidated Financial Statements
F-9
2.
Financial Statement Schedules . Reference is made to the Financial Statements filed under Item 8, Part II of this Annual Report.
43
Exhibit
Description
2.1
Agreement and Plan of Merger, dated as of March 13, 2018, by and among the Company, HP Acquisition Co., Inc., HubPages, Inc., and Paul Edmondson as the securityholder representative, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on March 19, 2018.
2.2
Amendment to Agreement and Plan of Merger, dated as of April 25, 2018, by and among TheMaven, Inc., HP Acquisition Co., Inc., HubPages, Inc., and Paul Edmondson as the securityholder representative, which was filed as Exhibit 2.2 to our Annual Report on Form 10-K filed on January 8, 2021.
2.3
Second Amendment to Agreement and Plan of Merger, dated as of June 1, 2018, by and among TheMaven, Inc., HP Acquisition Co., Inc., HubPages, Inc., and Paul Edmondson as the securityholder representative, which was filed as Exhibit 10.1 to our Current Report on Form 8-K/A filed on June 4, 2018.
2.4
Third Amendment to Agreement and Plan of Merger, dated as of May 31, 2019, by and among TheMaven, Inc., HP Acquisition Co., Inc., HubPages, Inc., and Paul Edmondson as the securityholder representative, which was filed as Exhibit 2.4 to our Annual Report on Form 10-K filed on January 8, 2021.
2.5
Fourth Amendment to Agreement and Plan of Merger, dated as of December 15, 2020, by and among TheMaven, Inc., HP Acquisition Co., Inc., HubPages, Inc., and Paul Edmondson as the securityholder representative, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on December 21, 2020.
2.6
Amended and Restated Asset Purchase Agreement, dated as of August 4, 2018, by and among the Company, Maven Coalition, Inc., and Say Media, Inc., which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on August 9, 2018.
2.7
Amendment to Amended and Restated Asset Purchase Agreement, dated as of August 24, 2018, by and among the Company, Maven Coalition, Inc., and Say Media, Inc., which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on August 29, 2018.
2.8
Agreement and Plan of Merger, dated as of October 12, 2018, by and among the Company, SM Acquisition Co., Inc., Say Media, Inc., and Matt Sanchez as the Securityholder Representative, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on October 17, 2018.
2.9
Amendment to Agreement and Plan of Merger, dated as of October 17, 2018, by and among the Company, SM Acquisition Co., Inc., Say Media, Inc., and Matt Sanchez as the Securityholder Representative, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on October 17, 2018.
2.10
Agreement and Plan of Merger, dated as of June 11, 2019, by and among the Company, TST Acquisition Co., Inc., and TheStreet, Inc., which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on June 12, 2019.
3.1
Amended and Restated Certificate of Incorporation of the Registrant, which was filed as Exhibit 3.1 to our Current Report on Form 8-K filed on October 13, 2021.
3.2
Second Amended and Restated Bylaws, which was filed as Exhibit 3.2 to our Current Report on Form 8-K filed on October 13, 2021.
3.3
Certificate of Elimination of Series F Convertible Preferred Stock as filed with the Delaware Secretary of State on September 7, 2021, which was filed as Exhibit 3.1 to our Current Report on Form 8-K filed September 13, 2021.
3.4
Certificate of Elimination of Series I Convertible Preferred Stock as filed with the Delaware Secretary of State on September 7, 2021, which was filed as Exhibit 3.2 to our Current Report on Form 8-K filed September 13, 2021.
3.5
Certificate of Elimination of Series J Convertible Preferred Stock as filed with the Delaware Secretary of State on September 7, 2021, which was filed as Exhibit 3.3 to our Current Report on Form 8-K filed September 13, 2021.
3.6
Certificate of Elimination of Series K Convertible Preferred Stock as filed with the Delaware Secretary of State on September 7, 2021, which was filed as Exhibit 3.4 to our Current Report on Form 8-K filed September 13, 2021.
3.7
Certificate of Amendment as filed with the Delaware Secretary of State on January 20, 2022, which was filed Exhibit 3.1 to our Current Report on Form 8-K filed January 26, 2022.
3.8
Certificate of Correction of the Certificate of Amendment of the Amended and Restated Certificate of Incorporation, filed with the Secretary of State of the State of Delaware on January 26, 2022, which was filed as Exhibit 3.2 to our Current Report on Form 8-K filed January 26, 2022.
44
3.9
Certificate of Correction of the Certificate of Amendment of the Amended and Restated Certificate of Incorporation, filed with the Secretary of State of the State of Delaware on February 3, 2022, which was filed as Exhibit 3.1 to our Current Report on Form 8-K filed February 9, 2022.
4.1
Specimen Common Stock Certificate, which was filed as Exhibit 4.3 to Amendment No. 1 to Registration Statement on Form SB-2/A (Registration No. 333-48040) on September 23, 1996.
4.2
Common Stock Purchase Warrant issued on June 6, 2018 to L2 Capital, LLC, which was filed as Exhibit 10.3 to our Current Report on Form 8-K filed on June 12, 2018.
4.3
Common Stock Purchase Warrant issued on June 15, 2018 to Strome Mezzanine Fund LP, which was filed as Exhibit 10.4 to our Current Report on Form 8-K filed on June 21, 2018.
4.4
Form of Common Stock Purchase Warrant issued on October 18, 2018, which was filed as Exhibit 10.3 to our Current Report on Form 8-K filed on October 24, 2018.
4.5
Form of Warrant for Channel Partners Program, which was filed as Exhibit 4.3 to our Annual Report on Form 10-K for the fiscal year ended December 31, 2016.
4.6
Form of MDB Warrant issued in connection with the Share Exchange Agreement, which was filed as Exhibit 10.3 to our Current Report on Form 8-K, filed on November 7, 2016.
4.7
Common Stock Purchase Warrant (exercise price $0.42 per share), dated June 14, 2019, issued to ABG-SI LLC, which was filed as Exhibit 4.16 to our Annual Report on Form 10-K, filed on August 16, 2021.
4.8
Common Stock Purchase Warrant (exercise price $0.84 per share), dated June 14, 2019, issued to ABG-SI LLC, which was filed as Exhibit 4.17 to our Annual Report on Form 10-K filed on January 8, 2021.
4.9
Form of 2019 Warrant for Channel Partners Program, which was filed as Exhibit 4.18 to our Annual Report on Form 10-K filed on April 9, 2021.
4.10
Form of 2020 Warrant for Channel Partners Program, which was filed as Exhibit 4.19 to our Annual Report on Form 10-K filed on April 9, 2021.
4.18
Rights Agreement, dated as of May 4, 2021, between the Company and American Stock Transfer & Trust Company, LLC, as Rights Agent, which includes the Form of Certificate of Designations, the Form of Right Certificate, and the Summary of Rights to Purchase Preferred Shares attached thereto as Exhibits A, B, and C, respectively, which was filed as Exhibit 4.1 to our Current Report on Form 8-K filed on May 4, 2021.
4.19*
Description of Securities.
10.1
Securities Purchase Agreement, dated January 4, 2018, by and between the Company and certain investors named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on January 5, 2018.
10.2
Registration Rights Agreement, dated January 4, 2018, by and between the Company and certain investors named therein, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on January 5, 2018.
10.3
Securities Purchase Agreement, dated March 30, 2018, by and among the Company and certain investors named therein, which was filed as Exhibit 10.11 to our Annual Report on Form 10-K filed on January 8, 2021.
10.4
Registration Rights Agreement, dated March 30, 2018, by and among the Company and certain investors named therein, which was filed as Exhibit 10.12 to our Annual Report on Form 10-K filed on January 8, 2021.
10.5
Securities Purchase Agreement, dated June 15, 2018, between the Company and each purchaser named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on June 21, 2018.
10.6
Registration Rights Agreement, dated June 15, 2018, by and between the Company and each purchaser named therein, which was filed as Exhibit 10.3 to our Current Report on Form 8-K filed on June 21, 2018.
10.7
Form of Securities Purchase Agreement, dated as of August 9, 2018, by and between the Company and each purchaser named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on August 10, 2018.
10.8
Form of Registration Rights Agreement, dated as of August 9, 2018, by and between the Company and each purchaser named therein, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on August 10, 2018.
10.9
Securities Purchase Agreement, dated October 18, 2018, by and between the Company and each investor named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on October 24, 2018.
45
10.10
Securities Purchase Agreement, dated December 12, 2018, by and between the Company and each investor named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on December 13, 2018.
10.11
Registration Rights Agreement, dated December 12, 2018, by and between the Company and each investor named therein, which was filed as Exhibit 10.3 to our Current Report on Form 8-K filed on December 13, 2018.
10.12
Securities Purchase Agreement, dated March 18, 2019, by and between the Company and each investor named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on March 22, 2019.
10.13
Registration Rights Agreement, dated March 18, 2019, by and between the Company and each investor named therein, which was filed as Exhibit 10.3 to our Current Report on Form 8-K filed on March 22, 2019.
10.14
Securities Purchase Agreement, dated March 27, 2019, by and between the Company and each investor named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on March 28, 2019.
10.15
Registration Rights Agreement, dated March 27, 2019, by and between the Company and each investor named therein, which was filed as Exhibit 10.3 to our Current Report on Form 8-K filed on March 28, 2019.
10.16
Securities Purchase Agreement, dated April 8, 2019, by and between the Company and each investor named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on April 12, 2019.
10.17
Registration Rights Agreement, dated April 8, 2019, by and between the Company and each investor named therein, which was filed as Exhibit 10.3 to our Current Report on Form 8-K filed on April 12, 2019.
10.18
Pledge and Security Agreement, dated June 10, 2019, by and among the Company, Maven Coalition, Inc., HubPages, Inc., Say Media, Inc., TST Acquisition Co., Inc., and the investor named therein, which was filed as Exhibit 10.5 to our Current Report on Form 8-K filed on June 12, 2019.
10.19
Confirmation and Ratification Agreement, dated June 14, 2019, by and among the Company, Maven Coalition, Inc., HubPages, Inc., Say Media, Inc., TST Acquisition Co., Inc., and the investor named therein, which was filed as Exhibit 10.3 to our Current Report on Form 8-K filed on June 19, 2019.
10.20
Form of Securities Purchase Agreement, dated as of June 28, 2019, by and among the Company and each of the several purchasers named thereto, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on July 3, 2019.
10.21
Form of Registration Rights Agreement, dated as of June 28, 2019, by and among the Company and each of the several purchasers named thereto, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on July 3, 2019.
10.22
Form of Second Amended and Restated Promissory Note due June 14, 2022, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on September 3, 2019.
10.23
Form of Securities Purchase Agreement, dated as of October 7, 2019, by and among the Company and each of the several purchasers named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on October 11, 2019.
10.24
Form of Registration Rights Agreement, dated as of October 7, 2019, by and among the Company and each of the several purchasers named therein, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on October 11, 2019.
10.25
Second Amended and Restated Note Purchase Agreement, dated as of March 24, 2020, by and among the Company, Maven Coalition, Inc., TheStreet, Inc. Maven Media Brands, LLC, the agent and the purchaser, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on March 30, 2020.
10.26
Form of 15% Delayed Draw Term Note, issued on March 24, 2020, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on March 30, 2020.
10.27
Form of Series H Securities Purchase Agreement, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on August 20, 2020.
10.28
Form of Series J Securities Purchase Agreement, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on September 9, 2020.
10.29
Form of Series J Registration Rights Agreement, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on September 9, 2020.
10.30
Form of Series K Securities Purchase Agreement by and among the Company and each of the several purchasers named therein, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on October 28, 2020.
10.31
Form of Series K Registration Rights Agreement by and among the Company and each of the several purchasers named therein, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on October 28, 2020.
46
10.32
Amendment No. 1 to Second Amended and Restated Note Purchase Agreement, dated October 23, 2020, among the Company, the guarantors from time to time party thereto, each of the purchasers named therein, and BRF Financial Co., LLC, in its capacity as agent for the purchasers, which was filed as Exhibit 10.3 to our Current Report on Form 8-K filed on October 28, 2020.
10.33
Sublease, dated January 14, 2020, by and between Saks & Company LLC and Maven Coalition, Inc., which was filed as Exhibit 10.51 to our Annual Report on Form 10-K filed on August 16, 2021.
10.34
Office Lease Agreement, dated October 25, 2019, by and between Street Retail West I, LP and the Company, which was filed as Exhibit 10.54 to our Annual Report on Form 10-K filed on August 16, 2021.
10.35
Asset Purchase Agreement, dated March 9, 2020, by and among Maven Coalition, Inc., Petametrics Inc., doing business as LiftIgniter, and the Company, which was filed as Exhibit 10.59 to our Annual Report on Form 10-K filed on August 16, 2021.
10.36+
Consulting Agreement, dated August 26, 2020, by and between Maven Coalition, Inc. and James C. Heckman, Jr., which was filed as Exhibit 10.62 to our Annual Report on Form 10-K filed on January 8, 2021.
10.37+
Separation Agreement, effective as of September 2, 2020, by and between the Company and James C. Heckman, Jr., which was filed as Exhibit 10.61 to our Annual Report on Form 10-K filed on August 16, 2021.
10.38+
Form of Stock Option Award Agreement – 2016 Stock Incentive Plan, which was filed as Exhibit 10.62 to our Annual Report on Form 10-K filed on August 16, 2021.
10.39+
Form of Stock Option Award Agreement – 2019 Equity Incentive Plan, which was filed as Exhibit 10.63 to our Annual Report on Form 10-K filed on August 16, 2021.
10.40+
Independent Director Agreement, effective as of September 3, 2018, by and between the Company and Todd D. Sims, which was filed as Exhibit 10.71 to our Annual Report on Form 10-K filed on August 16, 2021.
10.41+
First Amendment to the 2016 Stock Incentive Plan, which was filed as Exhibit 10.80 to our Annual Report on Form 10-K filed on August 16, 2021.
10.42+
Second Amendment to the 2016 Stock Incentive Plan, which was filed as Exhibit 10.81 to our Annual Report on Form 10-K filed on August 16, 2021.
10.43+
Form of Restricted Equity Award Grant Notice – 2019 Equity Incentive Plan, which was filed as Exhibit 10.82 to our Annual Report on Form 10-K filed on August 16, 2021.
10.44+
Form of Restricted Stock Unit Grant Notice – 2019 Equity Incentive Plan, which was filed as Exhibit 10.83 to our Annual Report on Form 10-K filed on August 16, 2021.
10.45+
Stock Option Award Agreement, dated March 11, 2019, by and between the Company and Douglas B. Smith, which was filed as Exhibit 10.84 to our Annual Report on Form 10-K filed on August 16, 2021.
10.46+
Stock Option Award Agreement, dated March 11, 2019, by and between the Company and Douglas B. Smith, which was filed as Exhibit 10.85 to our Annual Report on Form 10-K filed on August 16, 2021.
10.47
Channel Partners Warrant Program adopted on May 20, 2020, which was filed as Exhibit 10.112 to our Annual Report on Form 10-K filed on April 9, 2021.
10.48+
2020 Outside Director Compensation Policy, adopted as of January 1, 2020, which was filed as Exhibit 10.113 to our Annual Report on Form 10-K filed on April 9, 2021.
47
10.49+
Amendment to 2020 Outside Director Compensation Policy, dated May 27, 2020, which was filed as Exhibit 10.114 to our Annual Report on Form 10-K filed on April 9, 2021.
10.50+
Stock Option Award Agreement, dated January 16, 2019, by and between the Company and Andrew Q. Kraft, which was filed as Exhibit 10.119 to our Annual Report on Form 10-K filed on April 9, 2021.
10.51+
Stock Award Agreement, dated January 16, 2019, by and between the Company and Andrew Q. Kraft, which was filed as Exhibit 10.120 to our Annual Report on Form 10-K filed on April 9, 2021.
10.52+
Maven Executive Bonus Plan, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on January 14, 2021.
10.53
Amendment No. 1 to Agreement and Plan of Merger, dated July 12, 2019, by and among the Company, TheStreet, Inc., and TST Acquisition Co., Inc., which was filed as Exhibit 10.122 to our Annual Report on Form 10-K filed on April 9, 2021.
10.54+
Executive Employment Agreement, effective January 1, 2021, by and between the Company and Paul Edmondson, which was filed as Exhibit 10.4 to our Current Report on Form 8-K on February 23, 2021.
10.55+
Amended and Restated Executive Employment Agreement, effective January 1, 2021, by and between the Company and Douglas B. Smith, which was filed as Exhibit 10.2 to our Current Report on Form 8-K on February 23, 2021.
10.56+
Stock Option Grant Notice, dated April 10, 2019, by and between the Company and Paul Edmondson, which was filed as Exhibit 10.127 to our Annual Report on Form 10-K filed on April 9, 2021.
10.57+
Stock Option Grant Notice, dated April 10, 2019, by and between the Company and James Heckman, which was filed as Exhibit 10.128 to our Annual Report on Form 10-K filed on April 9, 2021.
10.58+
Stock Option Grant Notice, dated April 10, 2019, by and between the Company B. Rinku Sen, which was filed as Exhibit 10.129 to our Annual Report on Form 10-K filed on April 9, 2021.
10.59+
Stock Option Grant Notice, dated April 10, 2019, by and between the Company and Douglas Smith, which was filed as Exhibit 10.130 to our Annual Report on Form 10-K filed on April 9, 2021.
10.60+
Form of Amendment to Stock Option Award Agreement, by and between the Company and certain grantees awarded stock options on April 10, 2019, which was filed as Exhibit 10.131 to our Annual Report on Form 10-K filed on April 9, 2021.
10.61+
Executive Employment Agreement, effective as of January 1, 2021, by and between the Company and Jill Marchisotto, which was filed as Exhibit 10.5 to our Current Report on Form 8-K on February 23, 2021.
10.62+
Executive Employment Agreement, effective as of February 18, 2021, by and between the Company and Robertson Barrett, which was filed as Exhibit 10.3 to our Current Report on Form 8-K on February 23, 2021.
10.63
Services Agreement, dated as of December 22, 2020, by and between the Company and Whisper Advisors, LLC, which was filed as Exhibit 10.134 to our Annual Report on Form 10-K on April 9, 2021.
10.64+
Stock Option Award Agreement, dated September 14, 2018, by and between the Company and Paul Edmondson, which was filed as Exhibit 10.135 to our Annual Report on Form 10-K on April 9, 2021.
10.65+
Stock Option Award Agreement, dated September 14, 2018, by and between the Company and James Heckman, which was filed as Exhibit 10.136 to our Annual Report on Form 10-K on April 9, 2021.
10.66+
Amended and Restated Executive Employment Agreement, effective January 1, 2021, by and between the Company and Andrew Kraft, which was filed as Exhibit 10.6 to our Current Report on Form 8-K on February 23, 2021.
10.67+
Second Amended and Restated Executive Employment Agreement, effective January 1, 2021, by and between the Company and Avi Zimak, which was filed as Exhibit 10.7 to our Current Report on Form 8-K on February 23, 2021.
10.68+
Second Amendment to theMaven, Inc.’s 2019 Equity Incentive Plan, dated February 18, 2021, which was filed as Exhibit 10.1 to our Current Report on Form 8-K on February 24, 2021.
10.69+
First Amendment to theMaven, Inc.’s 2019 Equity Incentive Plan, dated March 16, 2020, which was filed as Exhibit 10.141 to our Annual Report on Form 10-K on April 9, 2021.
10.70+
2019 Equity Incentive Plan, which was filed as Exhibit 10.142 to our Annual Report on Form 10-K on April 9, 2021.
10.71
2016 Stock Incentive Plan, which was filed as Exhibit 4.4 to our Annual Report on Form 10-K for the fiscal year ended December 31, 2016.
10.72
Financing and Security Agreement, dated February 2020, by and among Maven Coalition, Inc., theMaven, Inc., Maven Media Brands, LLC, TheStreet, Inc., and FPP Finance LLC, which was filed as Exhibit 10.8 to our Quarterly Report on Form 10-Q on May 7, 2021.
10.73
First Amendment to Financing and Security Agreement, dated March 24, 2020, by and among Maven Coalition, Inc., theMaven, Inc., Maven Media Brands, LLC, TheStreet, Inc., and FPP Financing LLC, which was filed as Exhibit 10.9 to our Quarterly Report on Form 10-Q on May 7, 2021.
48
10.74
Intercreditor Agreement, dated February 24, 2020, by and between FPP Finance LLC and BRF Finance Co., LLC, which was filed as Exhibit 10.10 to our Quarterly Report on Form 10-Q on May 7, 2021.
10.75
Amendment No. 1 to Intercreditor Agreement, dated March 24, 2020, by and between FPP Finance LLC and BRF Finance Co., LLC, which was filed as Exhibit 10.11 to our Quarterly Report on Form 10-Q on May 7, 2021.
10.76
Amendment No. 2 to Second Amended and Restated Note Purchase Agreement, dated as of May 19, 2021, by and among the Company, Maven Coalition, Inc., TheStreet, Inc., Maven Media Brands, LLC, and the Agent, and the Purchaser, which was filed as Exhibit 10.1 to our Current Report on Form 8-K on May 25, 2021.
10.77
Form of Securities Purchase Agreement among the Company and each of the several purchasers signatory thereto, which was filed as Exhibit 10.2 to our Current Report on Form 8-K on May 25, 2021.
10.78
Form of Registration Rights Agreement among the Company and each of the several purchasers signatory thereto, which was filed as Exhibit 10.3 to our Current Report on Form 8-K on May 25, 2021.
10.79
Stock Purchase Agreement, dated June 4, 2021, by and among the Company, Maven Media Brands, LLC, College Spun Media Incorporated, Matthew Lombardi, Alyson Shontell Lombardi, Timothy Ray, Andrew Holleran, and the Representative, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on June 7, 2021.
10.80
Amended Consulting Agreement, dated June 3, 2021, by and between the Company, Maven Coalition, Inc., and James C. Heckman Jr., which was filed as Exhibit 10.103 to our Registration Statement on Form S-1 filed on October 29, 2021.
10.81
General Release and Continuing Obligations Agreement, dated June 3, 2021, by and between the Company, Maven Coalition, Inc., Maven Media Brands, LLC, TheStreet Inc., Heckman Media, LLC, and James C. Heckman Jr., which was filed as Exhibit 10.104 to our Registration Statement on Form S-1 filed on October 29, 2021.
10.82+
Amendment to 2016 Stock Incentive Plan Option Agreement, dated June 3, 2021, by and between the Company and James C. Heckman Jr., which was filed as Exhibit 10.105 to our Registration Statement on Form S-1 filed on October 29, 2021.
10.83+
Amendment to 2019 Equity Incentive Plan Option Agreement, dated June 3, 2021, by and between the Company and James C. Heckman Jr., which was filed as Exhibit 10.106 to our Registration Statement on Form S-1 filed on October 29, 2021.
10.84+
Executive Employment Agreement by and between the Company and Spiros Christoforatos, dated October 4, 2021, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on October 18, 2021.
10.85
Second Amended and Restated Executive Employment Agreement, effective August 26, 2020, by and between the Company and Ross Levinsohn, which was filed as Exhibit 10.1 to our Current Report on Form 8-K on February 23, 2021.
10.86
Third Amendment to Financing and Security Agreement, dated as of December 6, 2021, by and among theMaven, Inc., Maven Coalition, Inc., Maven Media Brands, LLC, TheStreet, Inc., College Spun Media Incorporated, and Fast Pay Partners LLC, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on December 10, 2021.
10.87
Amendment No. 3 to Second Amended and Restated Note Purchase Agreement, dated as of December 6, 2021, by and among theMaven, Inc., Maven Coalition, Inc., TheStreet, Inc., Maven Media Brands, LLC, College Spun Media Incorporated, and BRF Finance Co., LLC, as Agent and Purchaser, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on December 10, 2021.
10.88+
Amendment No. 1 to Second Amended & Restated Executive Employment Agreement, dated as of December 22, 2021, by and between the Company and Ross Levinsohn, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on January 10, 2022.
10.89+
Bonus Letter, dated as of October 6, 2021, by and between the Company and Ross Levinsohn, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on January 10, 2022.
10.90
Form of Stock Purchase Agreement by and between the Company and certain investors, which was filed as Exhibit 10.1 to our Current Report on Form 8-K filed on January 28, 2022.
10.91
Amendment No. 4 to Second Amended and Restated Note Purchase Agreement, dated January 23, 2022, by and between theMaven, Inc., Maven Coalition, Inc., TheStreet, Inc., Maven Media Brands, LLC, College Spun Media Incorporated, and BRF Finance Co., LLC, as Agent and Purchaser, which was filed as Exhibit 10.2 to our Current Report on Form 8-K filed on January 28, 2022.
49
10.92
Exchange Agreement, dated October 31, 2020, by and between the Company and James C. Heckman, which was filed as Exhibit 10.125 to our Annual Report on Form 10-K filed on April 9, 2021.
10.93+
Letter Agreement between the Company and Joshua Jacobs, effective as of March 9, 2021, which was filed as Exhibit 10.1 to our Current Report on Form 8-K on March 12, 2021.
10.94+
Restricted Stock Award Grant Notice, effective March 9, 2021, by and between the Company and Eric Semler, which was filed as Exhibit 10.144 to our Annual Report on Form 10-K on April 9, 2021.
10.95
Underwriting Agreement, dated February 10, 2022, between The Arena Group Holdings, Inc. and B. Riley Securities, Inc., as representative of the several underwriters, which was filed as Exhibit 1.1 to our Current Report on Form 8-K filed on February 11, 2022.
10.96
Asset Purchase Agreement between the Company and Fulltime Fantasy Sports, LLC, dated July 15, 2021, which was filed as Exhibit 10.5 to our Quarterly Report on Form 10-Q on November 15, 2021.
14.1
Amended and Restated Business Code of Ethics and Conduct, which was filed as Exhibit 14.1 to our Annual Report on Form 10-K filed on August 16, 2021.
14.2
Code of Ethics for Financial Officers, which was filed as Exhibit 14.2 to our Annual Report on Form 10-K filed on August 16, 2021.
21.1*
Subsidiaries.
31.1*
Certification of Chief Executive Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as amended.
31.2*
Certification of Chief Financial Officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as amended.
32.1*
Certification of Chief Executive Officer pursuant to Section 1350 of the Sarbanes-Oxley Act of 2002.
32.2*
Certification of Chief Financial Officer pursuant to Section 1350 of the Sarbanes-Oxley Act of 2002.
101.INS
Inline XBRL*
Instance
Document.
101.SCH
Inline XBRL*
Taxonomy
Extension Schema Document.
101.CAL
Inline XBRL*
Taxonomy
Extension Calculation Linkbase Document.
101.DEF
Inline XBRL*
Taxonomy
Extension Definition Linkbase Document.
101.LAB
Inline XBRL*
Taxonomy
Extension Label Linkbase Document.
101.PRE
Inline XBRL*
Taxonomy
Presentation Linkbase Document.
104*
Cover
Page Interactive Data (embedded within the Inline XBRL document and contained in Exhibit 101)
*
Filed
Herewith
+
Employment
Agreement
(b)
Exhibits.
See Item 15(a) above.
Item
16. Form 10–K Summary
None.
50
SIGNATURES
Pursuant
to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.
The
Arena Group Holdings, Inc.
Dated:
March 31, 2022
By:
/s/
ROSS LEVINSOHN
Ross
Levinsohn
Chief
Executive Officer and Chairman of the Board
(Principal
Executive Officer)
By:
/s/
DOUGLAS B. SMITH
Douglas
B. Smith
Chief
Financial Officer
(Principal
Financial Officer)
By:
/s/
SPIROS CHRISTOFORATOS
Spiros
Christoforatos
Chief
Accounting Officer
(Principal
Accounting Officer)
Power of Attorney
KNOW
ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Ross Levinsohn and Douglas B.
Smith, jointly and severally, as his or her attorneys-in-fact, each with the power of substitution, for him or her in any and all capacities,
to sign any amendments to this Annual Report on Form 10-K, and to file the same, with exhibits thereto and other documents in connection
therewith, with the U.S. Securities and Exchange Commission, hereby ratifying and confirming all that each of said attorneys-in-fact,
or his substitute or substitutes, may do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities
Exchange Act of 1934, this Annual Report has been signed below by the following persons on behalf of the Registrant and in the capacities
indicated and on the dates indicated.
Signature
Title
/s/
ROSS LEVINSOHN
Chief
Executive Officer and Chairman of the Board
Ross
Levinsohn
(Principal
Executive Officer)
Date:
March 31, 2022
/s/
DOUGLAS B. SMITH
Chief
Financial Officer
Douglas
B. Smith
(Principal
Financial Officer)
Date:
March 31, 2022
/s/ SPIROS CHRISTOFORATOS
Chief Accounting Officer
Spiros Christoforatos
(Principal Accounting Officer)
Date: March 31, 2022
/s/
H. HUNT ALLRED
Director
Daniel
Shribman
Date:
March 31, 2022
/s/
CARLO ZOLA
Director
Carlo
Zola
Date:
March 31, 2022
/s/
CHRISTOPHER PETZEL
Director
Christopher
Petzel
Date:
March 31, 2022
/s/
LAURA LEE
Director
B.
Laura Lee
Date:
March 31, 2022
/s/
DANIEL SHRIBMAN
Director
Daniel
Shribman
Date:
March 31, 2022
/s/
TODD D. SIMS
Director
Todd
D. Sims
Date:
March 31, 2022
51
The
Arena Group Holdings, Inc. and Subsidiaries
Index
to Consolidated Financial Statements
PAGE
Report of Independent Registered Public Accounting Firm (PCAOB ID NO: 688 )
F-2
Consolidated Balance Sheets as of December 31, 2021 and 2020
F-4
Consolidated Statements of Operations for the Years Ended December 31, 2021 and 2020
F-5
Consolidated Statements of Stockholders’ Deficiency for the Years Ended December 31, 2021 and 2020
F-6
Consolidated Statements of Cash Flows for the Years Ended December 31, 2021 and 2020
F-7
Notes to Consolidated Financial Statements
F-8
F- 1
REPORT
OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To
the Stockholder and Board of Directors of
The
Arena Group Holdings, Inc. and Subsidiaries
(formerly known as theMaven, Inc.)
Opinion
on the Financial Statements
We
have audited the accompanying consolidated balance sheets of The Arena Group Holdings, Inc. and Subsidiaries (formerly known as theMaven,
Inc.) the “Company”) as of December 31, 2021 and 2020, the related consolidated statements of operations, stockholders’
deficiency and cash flows for each of the two years in the period ended December 31, 2021, and the related notes (collectively referred
to as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects, the
financial position of the Company as of December 31, 2021 and 2021, and the results of its operations and its cash flows for each of
the two years in the period ended December 31, 2021 and 2020, in conformity with accounting principles generally accepted in the
United States of America.
Basis
for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion
on the Company’s financial statements based on our audits. We are a public accounting firm registered with the Public
Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company
in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission
and the PCAOB.
We
conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.
The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part
of our audits we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing
an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.
Our
audits included performing procedures to assess the risks of material misstatement of the financial statements, whether
due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence
regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles
used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements.
We believe that our audits provide a reasonable basis for our opinion.
Critical
Audit Matters
The
critical audit matters communicated below are matters arising from the current period audit of the financial statements that were communicated
or required to be communicated to the audit committee and that: (1) relate to accounts or disclosures that are material to the financial
statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters
does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by communicating the critical audit
matters below, providing separate opinions on the critical audit matters or on the accounts or disclosures to which they relate.
F- 2
Evaluation
of the Contract Modification to Certain Subscription Contacts
As
described in Note 2 to the consolidated financial statements, the Company modified certain digital and magazine subscription contracts
in January 2020, February 2020 and December 2021 to reflect changes in the number of copies of future magazines to be published on
a yearly basis. The Company determined that these subscription contract modifications are distinct from the original
contract which in effect establishes a new contract with each individual subscriber. The Company accounted for the subscription
contract modification on a prospective basis.
We evaluated the impact of the subscription
contract modification as a critical audit
matter as there is significant judgment by management in determining the revenues to be recognized in future periods.
For the year ended December 31, 2021, the Company recognized $2.8 million of revenues resulting from the subscription contract modifications.
To address this matter required
performing procedures and evaluating audit evidence in connection with forming our overall opinion on the consolidated financial statements.
The primary procedures included, amongst others, (i) testing the future earnings to be recognized on a prospective basis (ii)
confirming the number of future unserved subscription copies at the subscription contract modification dates and (iii)
testing management’s analysis of the financial impact of the contract modification to current period earnings.
Evaluation
of acquisition-date fair value of the brand name intangible asset
As
discussed in Note 3 to the consolidated financial statements, the Company acquired College Spun Media Incorporated (“The Spun”)
on June 4, 2021 for a purchase price of $11.8 million. In connection with the transaction, the Company recorded an intangible asset related
to the acquired brand name for $5.2 million.
We
identified and evaluated the acquisition-date fair value of the brand name acquired in the transaction as a critical audit matter. This
critical audit matter required a degree of subjectivity in calculating its fair value. A discounted cash flow model included internally-developed
assumptions with limited observable market information was used to calculate the value and was sensitive to possible changes to key assumptions,
including: (i) forecasted revenue growth rates, (ii) forecasted earnings before interest, tax, depreciation, and amortization (EBITDA)
margins and (iii) weighted-average cost of capital (WACC), including the discount rate.
The
primary procedures we performed to address this critical audit matter included evaluating the Company’s forecasted revenue growth
rates by comparing the forecasted growth to The Spun’s historical and actual results to assess The Spun’s ability to accurately
forecast. In addition, we involved a valuation specialist to assist with (i) evaluating the valuation approach used by the Company to
calculate the fair value of the brand name and (ii) assessing the Company’s WACC calculation, by comparing it against an independently
estimated WACC.
/s/
Marcum llp
Marcum
LLP
We
have served as the Company’s auditor since 2019.
Los
Angeles, California
March
31, 2022
F- 3
THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
2021
2020
As of December 31,
2021
2020
Assets
Current assets:
Cash and cash equivalents
$ 9,349,020
$ 9,033,872
Restricted cash
501,780
500,809
Accounts receivable, net
21,659,847
16,497,626
Subscription acquisition costs, current portion
30,162,524
28,146,895
Royalty fees, current portion
11,250,000
15,000,000
Prepayments and other current assets
4,747,847
4,667,263
Total current assets
77,671,018
73,846,465
Property and equipment, net
635,768
1,129,438
Operating lease right-of-use assets
528,431
18,292,196
Platform development, net
9,298,795
7,355,608
Royalty fees, net of current portion
-
11,250,000
Subscription acquisition costs, net of current portion
8,234,553
13,358,585
Acquired and other intangible assets, net
57,356,497
71,501,835
Other long-term assets
639,151
1,330,812
Goodwill
19,618,667
16,139,377
Total assets
$ 173,982,880
$ 214,204,316
Liabilities, mezzanine equity and stockholders’ deficiency
Current liabilities:
Accounts payable
$ 11,981,852
$ 8,228,977
Accrued expenses and other
24,010,569
14,718,193
Line of credit
11,988,194
7,178,791
Unearned revenue
54,029,657
61,625,676
Subscription refund liability
3,086,799
4,035,531
Operating lease liabilities
373,859
1,059,671
Liquidated damages payable
5,197,182
9,568,091
Current portion of long-term debt
5,744,303
-
Embedded derivative liabilities
-
1,147,895
Total current liabilities
116,412,415
107,562,825
Unearned revenue, net of current portion
15,275,892
23,498,597
Restricted stock liabilities, net of current portion
-
1,995,810
Operating lease liabilities, net of current portion
785,320
19,886,083
Liquidating damages payable, net of current portion
7,008,273
-
Other long-term liabilities
7,556,265
753,365
Deferred tax liabilities
362,118
210,832
Long-term debt, net of current portion
64,372,511
62,194,272
Total liabilities
211,772,794
216,101,784
Commitments and contingencies (Note 27)
-
Mezzanine equity:
Series G redeemable and convertible preferred stock, $ 0.01 par value, $ 1,000 per share liquidation value and 1,800 shares designated; aggregate liquidation value: $ 168,496 ; Series G shares issued and outstanding: 168.496 ; common shares issuable upon conversion: 8,582 at December 31, 2021 and 2020
168,496
168,496
Series H convertible preferred stock, $ 0.01
par value, $ 1,000
per share liquidation value and 23,000 shares designated; aggregate liquidation value: $ 15,066,000
and $ 19,596,000 ;
Series H shares issued and outstanding: 15,066
and 19,596 ;
common shares issuable upon conversion: 2,075,200
and 2,699,312
at December 31, 2021 and 2020, respectively
13,717,496
18,247,496
Total mezzanine equity
13,885,992
18,415,992
Stockholders’ deficiency:
Common stock, $ 0.01
par value, authorized 1,000,000,000 shares:
issued and outstanding; 12,632,947
and 10,412,965 shares December 31, 2021 and 2020,
respectively
126,329
104,129
Common stock to be issued
491
491
Additional paid-in capital
200,410,213
141,855,206
Accumulated deficit
( 252,212,939 )
( 162,273,286 )
Total stockholders’ deficiency
( 51,675,906 )
( 20,313,460 )
Total liabilities, mezzanine equity and stockholders’ deficiency
$ 173,982,880
$ 214,204,316
See
accompanying notes to consolidated financial statements.
F- 4
THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
2021
2020
Years Ended December 31,
2021
2020
Revenue
$ 189,140,334
$ 128,032,397
Cost of revenue (includes amortization for developed technology and platform development for 2021 and 2020 of $ 8,829,025 and $ 8,550,952 , respectively)
110,977,736
103,063,445
Gross profit
78,162,598
24,968,952
Operating expenses
Selling and marketing
82,691,061
43,589,239
General and administrative
54,400,720
36,007,238
Depreciation and amortization
16,347,274
16,280,475
Loss on disposition of assets
1,192,310
279,133
Loss on impairment of lease
466,356
-
Loss on termination of lease
7,344,655
-
Total operating expenses
162,442,376
96,156,085
Loss from operations
( 84,279,778 )
( 71,187,133 )
Other (expenses) income
Change in valuation of warrant derivative liabilities
34,492
496,305
Change in valuation of embedded derivative liabilities
-
2,571,004
Loss on conversion of convertible debt
-
( 3,297,539 )
Interest expense
( 10,454,618 )
( 16,497,217 )
Interest income
6,484
381,026
Liquidated damages
( 2,637,364 )
( 1,487,577 )
Gain upon debt extinguishment
5,716,697
-
Total other expenses
( 7,334,309 )
( 17,833,998 )
Loss before income taxes
( 91,614,087 )
( 89,021,131 )
Income tax benefit (provision)
1,674,434
( 210,832 )
Net loss
( 89,939,653 )
( 89,231,963 )
Deemed dividend on convertible preferred stock
-
( 15,642,595 )
Net loss attributable to common stockholders
$ ( 89,939,653 )
$ ( 104,874,558 )
Basic and diluted net loss per common share
$ ( 7.87 )
$ ( 50.18 )
Weighted average number of common shares outstanding – basic and diluted
11,429,740
2,090,047
See
accompanying notes to consolidated financial statements.
F- 5
THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ DEFICIENCY
Years
Ended December 31, 2021 and 2020
Common
Stock
Common
Stock to
be
Issued
Additional
Total
Shares
Par
Value
Shares
Par
Value
Paid-in
Capital
Accumulated
Deficit
Stockholders’
Deficiency
Balance
at January 1, 2020
1,687,233
$ 16,872
179,014
$ 1,790
$ 35,954,677
$ ( 73,041,323 )
$ ( 37,067,984 )
Issuance
of restricted stock units in connection with the acquisition of LiftIgniter
-
-
-
-
500,000
-
500,000
Issuance
of common stock in connection with the merger of Say Media
129,880
1,299
( 129,880 )
( 1,299 )
-
-
-
Forfeiture
of restricted stock
( 18,182 )
( 182 )
-
-
182
-
-
Issuance
of restricted stock awards to the board of directors
25,569
256
-
-
( 256 )
-
-
Issuance
of common stock upon conversion of 12% convertible debentures
2,449,431
24,494
-
-
21,377,994
-
21,402,488
Issuance
of common stock upon conversion of related embedded derivative liabilities of 12% convertible debentures
-
-
-
-
10,929,996
-
10,929,996
Issuance
of common stock upon conversion of Series H convertible preferred stock
41,323
413
-
-
299,587
-
300,000
Issuance
of common stock upon conversion of Series I convertible preferred stock
2,100,000
21,000
-
-
24,760,742
-
24,781,742
Issuance
of common stock upon conversion of Series J convertible preferred stock
1,981,114
19,811
-
-
24,306,730
-
24,326,541
Issuance
of common stock upon conversion of Series K convertible preferred stock
2,050,228
20,502
-
-
26,933,048
-
26,953,550
Reclassification
of restricted stock awards and units from equity to liability classified upon modification
-
-
-
-
( 3,800,734 )
-
( 3,800,734 )
Common
stock withheld for taxes
( 33,947 )
( 339 )
-
-
( 520,105 )
-
( 520,444 )
Exercise
of common stock options
316
3
-
-
3,764
-
3,767
Deemed
dividend on Series I convertible preferred stock
-
-
-
-
( 5,082,000 )
-
( 5,082,000 )
Deemed
dividend on Series J convertible preferred stock
-
-
-
-
( 586,545 )
-
( 586,545 )
Deemed
dividend on Series K convertible preferred stock
-
-
-
-
( 9,472,050 )
-
( 9,472,050 )
Beneficial
conversion feature on Series H convertible preferred stock
-
-
-
-
502,000
-
502,000
Deemed
dividend on Series H convertible preferred stock
-
-
-
-
( 502,000 )
-
( 502,000 )
Stock-based
compensation
-
-
-
-
16,250,176
-
16,250,176
Net
loss
-
-
-
-
-
( 89,231,963 )
( 89,231,963 )
Balance
at December 31, 2020
10,412,965
104,129
49,134
491
141,855,206
( 162,273,286 )
( 20,313,460 )
Issuance
of restricted stock awards to the board of directors
48,856
489
-
-
( 489 )
-
-
Repurchase
restricted stock classified as liabilities
( 22,178 )
( 222 )
-
-
222
-
-
Issuance
of common stock for restricted stock units in connection with the acquisition of LiftIgniter
11,667
117
-
-
( 117 )
-
-
Issuance
of common stock in connection with professional services
14,205
142
-
-
124,858
-
125,000
Issuance
of restricted stock in connection with the acquisition of The Spun
194,806
1,948
-
-
( 1,948 )
-
-
Net
exercise of common stock options with exchange of common stock
3,858
39
-
-
( 39 )
-
-
Common
stock withheld for taxes
( 4,355 )
( 44 )
-
-
( 70,194 )
-
( 70,238 )
Issuance
of common stock in connection with private placement
1,299,027
12,990
-
-
19,824,767
-
19,837,757
Issuance
of common stock upon conversion of Series H convertible preferred stock
624,111
6,241
-
-
4,523,759
-
4,530,000
Issuance
of restricted stock in connection with the acquisition of Fulltime Fantasy
34,092
341
-
-
502,159
-
502,500
Issuance
of common stock upon vesting of restricted stock units
22,728
227
-
-
( 227 )
-
-
Forfeiture
of unvested restricted stock awards
( 6,835 )
( 68 )
-
-
68
-
-
Reclassification
of warrants to equity
-
-
-
-
1,113,403
-
1,113,403
Stock-based
compensation
-
-
-
-
32,538,785
-
32,538,785
Net
loss
-
-
-
-
-
( 89,939,653 )
( 89,939,653 )
Balance
at December 31, 2021
12,632,947
$ 126,329
49,134
$ 491
$ 200,410,213
$ ( 252,212,939 )
$ ( 51,675,906 )
See
accompanying notes to consolidated financial statements.
F- 6
THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
2021
2020
Years
Ended December 31,
2021
2020
Cash
flows from operating activities
Net
loss
$ ( 89,939,653 )
$ ( 89,231,963 )
Adjustments
to reconcile net loss to net cash used in operating activities:
Depreciation
of property and equipment
443,422
638,796
Amortization
of platform development and intangible assets
24,732,877
24,192,631
Loss
on disposition of assets
1,192,310
279,133
Loss
on impairment of lease
466,356
-
Loss
on termination of lease
7,344,655
-
Gain
upon debt extinguishment
( 5,716,697 )
-
Amortization
of debt discounts
2,105,536
6,607,212
Change
in valuation of warrant derivative liabilities
( 34,492 )
( 496,305 )
Change
in valuation of embedded derivative liabilities
-
( 2,571,004 )
Loss
on conversion of 12% convertible debentures
-
3,297,539
Accrued
and noncash converted interest
6,956,182
9,244,324
Liquidated
damages
2,637,364
1,487,577
Stock-based
compensation
30,493,521
14,641,181
Deferred
income taxes
( 1,674,434 )
210,832
Other
( 499,196 )
( 524,418 )
Change
in operating assets and liabilities net of effect of business combinations:
Accounts
receivable
( 2,891,000 )
362,460
Subscription
acquisition costs
3,108,403
( 34,945,422 )
Royalty
fees
15,000,000
15,000,000
Prepayments
and other current assets
48,983
( 356,528 )
Other
long-term assets
691,661
( 245,525 )
Accounts
payable
3,752,875
( 1,404,703 )
Accrued
expenses and other
7,474,423
( 3,392,507 )
Unearned
revenue
( 15,818,724 )
21,695,088
Subscription
refund liability
( 948,732 )
891,359
Operating
lease liabilities
( 2,489,166 )
1,814,601
Other
long-term liabilities
( 1,165,863 )
511,055
Net
cash used in operating activities
( 14,729,389 )
( 32,294,587 )
Cash
flows from investing activities
Purchases
of property and equipment
( 376,635 )
( 1,212,003 )
Capitalized
platform development
( 4,818,866 )
( 3,750,541 )
Proceeds
from sale of intangible asset
-
350,000
Payments
for acquisition of businesses, net of cash
( 7,950,457 )
( 315,289 )
Net
cash used in investing activities
( 13,145,958 )
( 4,927,833 )
Cash
flows from financing activities
Proceeds
from long-term debt
5,086,135
11,702,725
Proceeds,
net of repayments, under line of credit
4,809,403
7,178,791
Proceeds
from common stock private placement
20,005,000
-
Payment
of debt issuance costs on long-term debt
-
( 560,500 )
Proceeds
from issuance of Series H convertible preferred stock
-
113,000
Repayments
of convertible debt
-
( 1,130,903 )
Proceeds
from exercise of common stock options
-
3,767
Proceeds
from issuance of Series J convertible preferred stock
-
6,000,000
Proceeds
from issuance of Series K convertible preferred stock
-
14,675,000
Payments
of issuance costs from common stock private placement
( 167,243 )
-
Payment
for taxes related to repurchase of restricted common stock
( 70,238 )
( 520,444 )
Payment
of restricted stock liabilities
( 1,471,591 )
( 177,425 )
Net
cash provided by financing activities
28,191,466
37,284,011
Net
increase in cash, cash equivalents, and restricted cash
316,119
61,591
Cash,
cash equivalents, and restricted cash – beginning of year
9,534,681
9,473,090
Cash,
cash equivalents, and restricted cash – end of year
$ 9,850,800
$ 9,534,681
Supplemental
disclosure of cash flow information
Cash
paid for interest
$ 1,392,900
$ 645,681
Cash
paid for income taxes
-
-
Noncash
investing and financing activities
Reclassification
of stock-based compensation to platform development
$ 2,045,264
$ 1,608,995
Issuance
of common stock in connection with professional services
125,000
-
Deferred
cash payments in connection with acquisition of The Spun
905,109
-
Assumption
of liabilities in connection with acquisition of The Spun
84,732
-
Commitment
fee on delayed draw term note in accrued expenses and other
508,614
-
Reclassification
of warrants to equity
1,113,403
-
Net
exercise of common stock options with exchange of common stock
39
-
Debt
discount on long-term debt
-
913,865
Restricted
common stock units issued in connection with acquisition of LiftIgniter
-
500,000
Assumption
of liabilities in connection with acquisition of LiftIgniter
-
140,381
Restricted
stock issued in connection with acquisition of Fulltime Fantasy
502,500
-
Deferred
cash payments in connection with acquisition of Fulltime Fantasy
419,387
-
Conversion
of convertible debt into common stock
-
21,402,488
Conversion
of embedded derivative liabilities into common stock
-
10,929,996
Conversion
of Series I convertible preferred stock into common stock
-
19,699,742
Conversion
of Series J convertible preferred stock into common stock
-
23,739,996
Conversion
of Series K convertible preferred stock into common stock
-
17,481,500
Deemed
dividend on Series H convertible preferred stock
-
502,000
Deemed
dividend on Series I convertible preferred stock
-
5,082,000
Deemed
dividend on Series J convertible preferred stock
-
586,545
Deemed
dividend on Series K convertible preferred stock
-
9,472,050
Payment
of long-term debt for issuance of Series K convertible preferred stock
-
3,367,000
Payment of promissory note for issuance for Series H convertible preferred stock
-
389,000
See
accompanying notes to consolidated financial statements.
F- 7
THE ARENA GROUP HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended December 31, 2021 and 2020
1. Organization and Basis of Presentation
Organization
The
Arena Holdings Group, Inc. (formerly known as TheMaven, Inc.) (“The Arena Group” or the “Company”), was incorporated
in Delaware on October 1, 1990. On October 11, 2016, the predecessor entity now known as The Arena Group exchanged its shares with another
entity that was incorporated in Delaware on July 22, 2016. On November 4, 2016, these entities consummated a recapitalization. This resulted
in The Arena Group becoming the parent entity, and the other Delaware entity becoming the wholly owned subsidiary. On December 19, 2019,
the Company’s wholly owned subsidiaries The Arena Platform, Inc. (formerly known as Maven Coalition, Inc.), and HubPages, Inc.
(“HubPages”), a Delaware corporation that was acquired by the Company in a merger during 2018, were merged into another of
the Company’s wholly owned subsidiaries, Say Media, Inc. (“Say Media”), a Delaware corporation that was acquired by
the Company in a merger during 2018, with Say Media as the surviving corporation. On January 6, 2020, Say Media changed its name to The
Arena Platform, Inc. (“Arena Platform”). As of December 31, 2021, the Company’s wholly owned subsidiaries consist of
The Arena Platform, The Arena Media Brands, LLC (“Arena Media”) (formerly known as Maven Media Brands, LLC) formed during
2019 as a wholly owned subsidiary of The Arena Group), TheStreet, Inc. (“TheStreet” acquired by the Company in a merger during
2019) and College Spun Media Incorporated (“The Spun” acquired by the Company in a merger during 2021 as further described
in Note 3).
The
Company changed its corporate name to The Arena Group Holdings, Inc. from TheMaven, Inc. to on February 8, 2022. The Company’s
subsidiaries changed their corporate names to The Arena Platform, Inc. from Maven Coalition, Inc. and to The Arena Media Brands, LLC
from Maven Media Brands, LLC on February 18, 2022.
Unless
the context indicates otherwise, The Arena Group, The Arena Platform, TheStreet and The Spun, are together hereinafter referred to as
the “Company.”
Reverse
Stock Split
On
November 18, 2020, the Company’s stockholders holding more than a majority of the voting power of the Company approved the amendment
to the Company’s Amended and Restated Certificate of Incorporation on November 24, 2020, to effect a reverse split of the common
stock at a ratio to be determined by the board of directors (the “Board”) within certain parameters, and without reducing
the authorized number of shares of common stock.
On
February 8, 2022, the Company’s Board approved a one-for-twenty-two (1-for-22) reverse stock split of its outstanding shares of
common stock that was effective at 8:00 p.m. Eastern Time on February 8, 2022 and began trading on the NYSE American (the “NYSE
American”) on February 9, 2022 (as further described below). At the effective time, every twenty-two shares of issued and
outstanding common stock were automatically combined into one issued and outstanding share of common stock, without any change in the
number of authorized shares. No fractional shares were issued as a result of the reverse stock split. Any fractional shares that would
otherwise have resulted from the reverse stock split were rounded up to the next whole number.
The
accompanying financial statements and notes to the financial statements give effect to the reverse stock split for all periods presented.
The shares of common stock retained a par value of $ 0.01
per share. Accordingly, stockholders’ deficiency
reflects the reverse stock split by reclassifying from “common stock” to “additional paid-in capital”
in an amount equal to the par value of the decreased shares resulting from the reverse stock split. In addition, any fractional shares
that would otherwise be issued as a result of the reverse stock split were rounded up to the nearest whole share. In connection with
the reverse stock split, proportionate adjustments were made to increase the per share exercise prices and decrease the number of shares
of common stock issuable upon exercise of common stock options and warrants whereby approximately the same aggregate price is required
to be paid for such securities upon exercise as had been payable immediately preceding the reverse stock split. In addition, any fractional
shares that would otherwise be issued as a result of the reverse stock split were rounded up to the nearest whole share.
F- 8
On
February 9, 2022, in connection with the Company’s name change and reverse stock split, the Company up-listed its common stock
to the NYSE American, which began trading on February 9, 2022 under the symbol “AREN.” A notice of corporate action
was filed with the Financial Industry Regulatory Authority (“FINRA”), requesting approval to change the Company’s corporate
name and trading symbol, and to effect the reverse stock split. The Company’s common stock, prior to the up-list, was quoted on
the OTC Markets Group Inc.’s (“OTCM”) OTCQX ® Best Market (the “OTCQX”) under the
symbol “MVEN.”
Business
Operations
The
Company is a data-driven media company that focuses on building deep content verticals powered by a best-in-class digital media platform
(the “Platform”), empowering premium publishers who impact, inform, educate and entertain. The Company’s strategy is
to focus on key verticals where audiences are passionate about a topic category (e.g., sports, finance) and where it can leverage the
strength of its core brands to grow our audience and monetization both within its core brands as well as its media publishers (each,
a “Publisher Partner”). The Company’s focus is on leveraging the Platform and iconic brands in targeted verticals to
maximize the audience, improve engagement and optimize monetization of digital publishing assets for the benefit of our users, our advertiser
clients, and our 35 owned and operated properties as well as properties we run on behalf of independent Publisher Partners. The Company
operates the media businesses for Sports Illustrated (as defined below), own and operate TheStreet and The Spun (collectively, Sports
Illustrated, TheStreet and The Spun are hereinafter referred to as the Company’s “Owned and Operated Businesses”),
and power more than 200 independent Publisher Partners, including Biography, History, and the many team sports sites that comprise FanNation,
among others. Each Publisher Partner joins the Platform by invitation-only and is drawn from premium media brands and independent publishing
businesses with the objective of augmenting the Company’s position in key verticals and optimizing the performance of the Publisher
Partner. Publisher Partners incur the costs in content creation on their respective channels and receive a share of the revenue associated
with their content. Because of the state-of-the-art technology and large scale of the Platform and the Company’s expertise in search
engine optimization (SEO), social media, subscription marketing and ad monetization, Publisher Partners continually benefit from its
ongoing technological advances and bespoke audience development expertise. Additionally, the Company believes the lead brand within each
vertical creates a halo benefit for all Publisher Partners in the vertical on both the content and technology sides. While they benefit
from these critical performance improvements, they also may save substantially in technology, infrastructure, advertising sales, member
marketing, and management costs. In addition, they benefit from recirculation across the Company’s Platform, as well as syndication
to more than 25 third-party sites.
The
Company’s growth strategy is to continue to expand the coalition by adding new Publisher Partners in key verticals that management
believes will expand the scale of unique users interacting on the Platform. In each vertical, the Company seeks to build around a leading
brand, such as Sports Illustrated (for sports) and TheStreet (for finance), surround it with subcategory specialists, and further enhance
coverage with individual expert contributors. The primary means of expansion is adding independent Publisher Partners and/or acquiring
publishers that have premium branded content and can broaden the reach and impact of the Platform. As the Company’s digital revenue
and gross margin grows, the Company believes it can further accelerate its growth.
The
Company assumed management of certain Sports Illustrated media assets (pursuant to a licensing agreement with Sports Illustrated, including
various amendments, or a collectively referred to herein as the “Sports Illustrated Licensing Agreement”) on October 4, 2019.
Sports Illustrated is owned by ABG-SI LLC (“ABG”), a brand development, marketing, and entertainment company. Since
assuming management of the Sports Illustrated media assets, the Company has implemented significant changes to rebuild the historic
brand and beacon of sports journalism, to evolve and expand the business, and to position it for growth and continued success going forward.
SI
Sportsbook was launched in 2021 in Colorado. The Company provides the content for SI Sportsbook and its partner, 888, one of the world’s
leading online betting and gaming companies, provides the gambling engine. SI Sportsbook covers the NFL, CFB, NCAAMB, MLB, NBA, NHA,
PGA, Horse Racing, UCF, Boxing. The content the Company provides includes: (i) Sports Illustrated winners club newsletter, live NFL pre-game
show and twitter spaces, (ii) 50,000 NFL and CFB game betting previews and player props, (iii) five new betting articles series, and
(iv) four new video on-demand betting series.
F- 9
TheStreet
is a leading financial news and information provider to investors and institutions worldwide and has produced business news and market
analysis for individual investors. TheStreet brings its editorial tradition, strong subscription platform, and valuable membership base
to the Company, and benefits from its mobile-friendly CMS, social, video, and monetization technology.
The
Spun (thespun.com), founded in September 2012, is an online independent sports publication that brings readers the most interesting athletic
stories of the day. Currently, The Spun produces more than 30,000 annual content pieces. The Spun reaches approximately 35 million unique
readers per month and focuses on the social media aspect of the industry.
Seasonality
The
Company experiences typical media company advertising and membership sales seasonality, which is strong in the fiscal fourth quarter
and slower in the fiscal first quarter.
Going
Concern
The
Company performed an annual reporting period going concern assessment. Management is required to assess the Company’s ability
to continue as a going concern. These consolidated financial statements have been prepared assuming that the Company will continue as
a going concern, which contemplates the realization of assets and the liquidation of liabilities in the normal course of business. The
Company’s consolidated financial statements do not include any adjustments that might be necessary if it is unable
to continue as a going concern.
Historically,
the Company has recorded recurring losses from operations and has operated with a net capital deficiency. The Company considered these
factors to determine if the significance of those conditions or events would limit its ability to meet its obligations when due. Most
recently, operating losses realized in prior years had been impacted by the COVID-19 pandemic and the related shut down of most professional
and collegiate sports, which reduced user traffic and advertising revenue. As the Company entered fiscal 2021, and the impact of COVID-19
on its operations began to dissipate, the Company invested heavily in marketing, customer growth, and people and technology as it expanded
its operations, specifically related to TheStreet and the Sports Illustrated media business.
As
reflected in these consolidated financial statements, the Company recorded revenues of approximately $ 189.1
million and incurred a net loss attributable
to common stockholders of approximately $ 89.9
million for the year ended December 31,
2021. The Company has historically financed its working capital requirements since inception through the issuance of debt and equity
securities.
Management
has evaluated whether relevant conditions or events, considered in the aggregate, raise substantial doubt about the Company’s
ability to continue as a going concern. The factors considered include, but are not limited to, the Company’s financial
condition, liquidity sources, obligations due within one year after the issuance date of its accompanying consolidated financial statements,
and the funds necessary to maintain operations, including negative financial trends or other indicators of possible financial difficulty.
Substantial doubt exists when conditions and events, considered in the aggregate, indicate it is probable that a company will not
be able to meet its obligations as they become due within one year after the issuance date of its financial statements.
F- 10
Management’s
assessment is based on the relevant conditions that are known or reasonably knowable as of the date these consolidated financial
statements for the year ended December 31, 2021 were issued. In particular, the Company evaluated: (1) 2022 cash flow forecast,
which considered the use of its working capital line with FastPay (as described in Note 14) to fund changes in working capital,
under which it has available credit of approximately $ 17.7
million, subject to eligible account receivables, as of the issuance date of these consolidated financial statements for the year
ended December 31, 2021, as well as the additional capital the Company raised in a firm commitment underwritten public offering of
$ 31.5
million after fees and expenses, which was completed subsequent to December 31, 2021; and (2) its 2022 operating budget, which
considers that (i) more than half of the Company’s total revenue is derived from recurring
digital and print subscriptions, which are generally paid in advance, and (ii) overall digital revenue, representing 53.4% of the
Company’s total revenue, grew approximately 49.1% in fiscal 2021, which the Company believes demonstrates the strength of
its brands.
In
addition, the Company’s firm commitment underwritten public offering, as described above, demonstrates its ability to access capital
markets. Finally, the Company also considered its implementation of additional measures, if
required, related to potential revenue and earnings declines from continued COVID-19-related challenges.
Management’s
assessment of the Company’s ability to meet its future obligations is inherently judgmental, subjective and susceptible to change.
As a result of these considerations and as a part
of the quantitative and qualitative factors that are known or reasonably knowable as of the date these consolidated financial statements
for the year ended December 31, 2021 were issued, the Company concluded that conditions and events considered in the aggregate,
do not raise substantial doubt about its ability to continue as a going concern for a one-year period following the financial statement
issuance date.
Reclassifications
Certain
prior year amounts have been reclassified to conform to current period presentation. These reclassifications were immaterial, both individually
and in the aggregate. These changes did not impact previously reported loss from operations or net loss.
2. Summary of Significant Accounting Policies
Principles
of Consolidation
The
accompanying consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted
in the United States of America (“GAAP”) and include the financial statements of The Arena Group and its wholly owned subsidiaries,
Arena Media, Arena Platform, TheStreet and The Spun. Intercompany balances and transactions have been eliminated in consolidation.
Foreign
Currency
The
functional currency of the Company’s foreign subsidiaries is the local currencies (Canadian dollar), as it is the monetary unit
of account of the principal economic environment in which the Company’s foreign subsidiaries operate. All assets and liabilities
of the foreign subsidiaries are translated at the current exchange rate as of the end of the period, and revenue and expenses are translated
at average exchange rates in effect during the period. The gain or loss resulting from the process of translating foreign currencies
financial statements into U.S. dollars was immaterial for the year ended December 31, 2020, therefore, a foreign currency cumulative
translation adjustment was not reported as a component of accumulated other comprehensive income (loss) and the unrealized foreign exchange
gain or loss was omitted from the consolidated statements of cash flows. Foreign currency transaction gains and losses, if any, resulting
from or expected to result from transactions denominated in a currency other than the functional currency are recognized in other income,
net on the consolidated statements of operations.
F- 11
Use
of Estimates
The
preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated
financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those
related to the selection of useful lives of property and equipment, intangible assets, capitalization of platform development and associated
useful lives; assumptions used in accruals for potential liabilities; fair value of assets acquired and liabilities assumed in the business
acquisitions, the fair value of the Company’s goodwill and the assessment of acquired goodwill, other intangible assets and long-lived
assets for impairment; determination of the fair value of stock-based compensation and valuation of derivatives liabilities; and the
assumptions used to calculate contingent liabilities, and realization of deferred tax assets. Management evaluates its estimates and
assumptions on an ongoing basis using historical experience and other factors, including the current economic environment, and makes
adjustments when facts and circumstances dictate. Actual results could differ from these estimates.
Risks
and Uncertainties
The
Company’s business and operations are sensitive to general business and economic conditions in the U.S. and worldwide. These conditions
include short-term and long-term interest rates, inflation, fluctuations in debt and equity capital markets and the general condition
of the U.S. and world economy. A host of factors beyond the Company’s control could cause fluctuations in these conditions. Adverse
developments in these general business and economic conditions could have a material adverse effect on the Company’s financial
condition and the results of its operations.
In
addition, the Company will compete with many companies that currently have extensive and well-funded projects, marketing and sales operations
as well as extensive human capital. The Company may be unable to compete successfully against these companies. The Company’s industry
is characterized by rapid changes in technology and market demands. As a result, the Company’s products, services, or expertise
may become obsolete or unmarketable. The Company’s future success will depend on its ability to adapt to technological advances,
anticipate customer and market demands, and enhance its current technology under development.
With
the initial onset of COVID-19, the Company faced significant change in its advertisers’ buying behavior. Since May 2020, there
has been a steady recovery in the advertising market in both pricing and volume, which coupled with the return of professional and college
sports yielded steady growth in revenues. Given that the Sports Illustrated media business relies on sporting events to
generate content and comprises a material portion of the Company’s revenues, the cash flows and results of operations are
susceptible to a widespread cancellation of sporting events or a general limitation of societal activity akin to what is widely
known to have occurred in the Unites States and elsewhere during the 2020 calendar year. Future widespread shutdowns of in-person economic
activity could have a material impact on the Company’s business. As a result of the Company’s advertising revenue declining
in early 2020 caused by the widespread cancellations of sporting events, the Company is vulnerable to a risk of loss in the near term
and it is at least reasonably possible that events or circumstances may occur that could cause an impact in the near term, that depend
on the actions taken to prevent the further spread of COVID-19.
Since
August 2018, B. Riley FBR, Inc. (“B. Riley FBR”), a registered broker-dealer owned by B. Riley Financial, Inc., a diversified
publicly-traded financial services company (“B. Riley”), has been instrumental in providing investment banking services to
the Company and in raising debt and equity capital for the Company. These services have included raising of equity capital to support
the acquisition of College Spun Media Incorporated (as described in Note 3). B. Riley has also assisted in the raising of debt and equity
capital for various acquisitions, refinancing and working capital purposes including the 12% Convertible Debentures (as described in
Note 18), Senior Secured Note and Delayed Draw Term Note (as described in Note 19), Series H, Series I, Series J and Series K
Preferred Stock (as described in Note 20), Common Stock Private Placement (as described in Note 21) and the Public Offering (as described
in Note 28).
F- 12
Segment
Reporting
The
Company operates in one reportable segment which focuses on a publishing platform. The Company’s business offerings have similar
operating characteristics and similar long-term operating performance, including the types of customers, nature of product or services,
distribution methods and regulatory environment. The chief operating decision maker of the Company reviews specific financial and operational
specific data and other key metrics to make resource allocation decisions and assesses performance by review of profit and loss information
on a consolidated basis. The consolidated financial statements reflect the financial results of the Company’s one reportable segment.
Revenue
Recognition
In
accordance with Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers , revenues are
recognized when control of the promised goods or services are transferred to the Company’s customers, in an amount that reflects
the consideration that the Company expects to receive in exchange for those goods or services. The Company generates all of its revenue
from contracts with customers. The Company accounts for revenue on a gross basis, as compared to a net basis, in its statement of operations.
Cost of revenues is presented as a separate line item in the statement of operations. The Company has made this determination based on
it taking the credit risk in its revenue-generating transactions and it also being the primary obligor responsible for providing the
services to the customer.
The
following is a description of the principal activities from which the Company generates revenue:
Advertising
Revenue
Digital
Advertising – The Company recognizes revenue from digital advertisements at the point when each ad is viewed. The quantity
of advertisements, the impression bid prices and revenue are reported on a real-time basis. The Company enters into contracts with advertising
networks to serve display or video advertisements on the digital media pages associated with its various channels. Although reported
advertising transactions are subject to adjustment by the advertising network partners, any such adjustments are known within a few days
of month end. The Company owes its independent Publisher Partners a revenue share of the advertising revenue earned, which is recorded
as service costs in the same period in which the associated advertising revenue is recognized.
Advertising
revenue that is comprised of fees charged for the placement of advertising, on the Company’s flagship website, TheStreet.com,
is recognized as the advertising or sponsorship is displayed, if collection of the resulting receivable is reasonably assured.
Print
Advertising – Advertising related revenues for print advertisements are recognized when advertisements are published (defined
as an issue’s on-sale date), net of provisions for estimated rebates, rate adjustments, and discounts.
F- 13
Subscription
Revenue
Digital
Subscriptions – The Company enters into contracts with internet users that subscribe to premium content on the owned and operated
media channels and facilitate such contracts between internet users and our Publisher Partners. These contracts provide internet users
with a membership subscription to access the premium content. The Company owes its independent Publisher Partners a revenue share of
the membership subscription revenue earned, which is initially deferred and recorded as deferred contract costs. The Company recognizes
deferred contract costs over the membership subscription term in the same pattern that the associated membership subscription revenue
is recognized.
Subscription
revenue generated from the Company’s flagship website TheStreet.com from institutional and retail customers is comprised
of subscriptions and license fees for access to securities investment information, stock market commentary, director and officer profiles,
relationship capital management services, and transactional information pertaining to mergers and acquisitions and other changes in the
corporate control environment. Subscriptions are charged to customers’ credit cards or are directly billed to corporate subscribers,
and are generally billed in advance on a monthly, quarterly or annual basis. The Company calculates net subscription revenue by deducting
from gross revenue an estimate of potential refunds from cancelled subscriptions as well as chargebacks of disputed credit card charges.
Net subscription revenue is recognized ratably over the subscription periods. Unearned revenue relates to payments for subscription fees
for which revenue has not been recognized because services have not yet been provided.
Print
Revenue
Print
revenue includes magazine subscriptions and single copy sales at newsstands.
Print
Subscriptions – Revenue from magazine subscriptions is deferred and recognized proportionately as products are distributed
to subscribers.
Newsstand
– Single copy revenue is recognized on the publication’s on-sale date, net of provisions for estimated returns. The Company
bases its estimates for returns on historical experience and current marketplace conditions.
Licensing
Revenue
Content
licensing-based revenues are accrued generally monthly or quarterly based on the specific mechanisms of each contract. Generally, revenues
are accrued based on estimated sales and adjusted as actual sales are reported by partners. These adjustments are typically recorded
within three months of the initial estimates and have not been material. Any minimum guarantees are typically earned evenly over the
fiscal year.
Nature
of Performance Obligations
At
contract inception, the Company assesses the obligations promised in its contracts with customers and identifies a performance obligation
for each promise to transfer a good or service or bundle that is distinct. To identify the performance obligations, the Company considers
all the promises in the contract, whether explicitly stated or implied based on customary business practices. For a contract that has
more than one performance obligation, the Company allocates the total contract consideration to each distinct performance obligation
on a relative standalone selling price basis. Revenue is recognized when, or as, the performance obligations are satisfied, and control
is transferred to the customer.
F- 14
Digital
Advertising – The Company sells digital advertising inventory on its websites directly to advertisers or through advertising
agencies. The Company’s performance obligations related to digital advertising are generally satisfied when the advertisement is
run on the Company’s platform. The price for direct digital advertising is determined in contracts with the advertisers. Revenue
from the sale of direct digital advertising is recognized when the advertisements are delivered based on the contract. The customer is
invoiced the agreed-upon price in the month following the month that the advertisements are delivered with normal trade terms. The agreed
upon price is adjusted for estimated provisions for rebates, rate adjustments, and discounts. As part of the Company’s customary
business practices, digital advertising contracts may include a guaranteed number of impressions and sales incentives to its customers
including volume discounts, rebates, value added impressions, etc. For all such contracts that include these types of variable consideration,
the Company estimates the variable consideration and factors in such an estimate when determining the transaction price.
Print
Advertising – The Company provides advertisement placements in print media directly to advertisers or through advertising
agencies. The Company’s performance obligations related to print advertising are satisfied when the magazine in which an advertisement
appears is published, which is defined as an issue’s on-sale date. The customer is invoiced the agreed-upon price when the advertisements
are published under normal industry trade terms. The agreed upon price is adjusted for estimated provisions for rebates, rate adjustments,
and discounts. As part of the Company’s customary business practices, print advertising contracts include guaranteed circulation
levels of magazines, referred to as rate base, and a number of sales incentives to its customers including volume discounts, rebates,
bonus pages, etc. For all such contracts that include these types of variable consideration, the Company estimates such when determining
the transaction price.
Digital
Subscriptions – The Company recognizes revenue from each membership subscription to access the premium content over time based
on a daily calculation of revenue during the reporting period, which is generally one year. Subscriber payments are initially recorded
as unearned revenue on the balance sheets. As the Company provides access to the premium content over the membership subscription term,
the Company recognizes revenue and proportionately reduces the unearned revenue balance.
Print
Subscriptions – The Company sells magazines to consumers through subscriptions. Each copy of a magazine is determined to be
a distinct performance obligation that is satisfied when the publication is sent to the customer. The majority of the Company’s
subscription sales are prepaid at the time of order. Subscriptions may be canceled at any time for a refund of the price paid for remaining
issues. As the contract may be canceled at any time for a full refund of the unserved copies, the contract term is determined to be on
an issue-to-issue basis as these contracts do not have substantive termination penalties. Revenues from subscriptions are deferred and
recognized proportionately as subscribers are served. Some magazine subscription offers contain more than one magazine title in a bundle.
The Company allocates the total contract consideration to each distinct performance obligation, or magazine title, based on a standalone-selling
price basis.
Newsstand
– The Company sells single copy magazines, or bundles of single copy magazines, to wholesalers for ultimate resale on newsstands
primarily at major retailers and grocery/drug stores, and in digital form on tablets and other electronic devices. Publications sold
to magazine wholesalers are sold with the right to receive credit from the Company for magazines returned to the wholesaler by retailers.
Revenue is recognized on the issue’s on-sale date as the date aligns most closely with the date that control is transferred to
the customer. The Company bases its estimates for returns on historical experience and current marketplace conditions.
Licensing
– The Company has entered into various licensing agreements that provide third-party partners the right to utilize the Company’s
content. Functional licenses in national media consist of content licensing.
F- 15
Timing
of Satisfaction of Performance Obligations
Point-in-Time
Performance Obligations – For performance obligations related to certain digital advertising space and sales of print advertisements,
the Company determines that the customer can direct the use of and obtain substantially all the benefits from the advertising products
as the digital impressions are served or on the issue’s on-sale date. For performance obligations related to sales of magazines
through subscriptions, the customer obtains control when each magazine issue is mailed to the customer on or before the issue’s
on-sale date. For sales of single copy magazines on newsstands, revenue is recognized on the issue’s on-sale date as the date aligns
most closely with the date that control is transferred to the customer. Revenues from functional licenses are recognized at a point-in-time
when access to the completed content is granted to the partner.
Over-Time
Performance Obligations – For performance obligations related to sales of certain digital advertising space, the Company
transfers control and recognizes revenue over time by measuring progress towards complete satisfaction using the most appropriate method.
For
performance obligations related to digital advertising, the Company satisfies its performance obligations on some flat-fee digital advertising
placements over time using a time-elapsed output method.
Determining
a measure of progress requires management to make judgments that affect the timing of revenue recognized. The Company has determined
that the above method provides a faithful depiction of the transfer of goods or services to the customer. For performance obligations
recognized using a time-elapsed output method, the Company’s efforts are expended evenly throughout the period.
Performance
obligations related to subscriptions to premium content on the digital media channels provides access for a given period of time, which
is generally one year. The Company recognizes revenue from each membership subscription over time based on a daily calculation of revenue
during the reporting period.
Transaction
Price and Amounts Allocated to Performance Obligations
Determining
the Transaction Price – Certain advertising contracts contain variable components of the transaction price, such as volume
discounts and rebates. The Company has sufficient historical data and has established processes to reliably estimate these variable components
of the transaction price.
Subscription
revenue generated from the flagship website TheStreet.com is subject to estimation and variability due to the fact that, in the
normal course of business, subscribers may for various reasons contact the Company or their credit card companies to request a refund
or other adjustment for a previously purchased subscription. With respect to many of the Company’s annual newsletter subscription
products, the Company offers the ability to receive a refund during the first 30 days but none thereafter. Accordingly, the Company maintains
a provision for estimated future revenue reductions resulting from expected refunds and chargebacks related to subscriptions for which
revenue was recognized in a prior period. The calculation of this provision is based upon historical trends and is reevaluated each quarter.
The
Company typically does not offer any type of variable consideration in standard magazine subscription contracts. For these contracts,
the transaction price is fixed upon establishment of the contract that contains the final terms of the sale including description, quantity
and price of each subscription purchased. Therefore, the Company does not estimate variable consideration or perform a constraint analysis
for these contracts.
A
right of return exists for newsstand contracts. The Company has sufficient historical data to estimate the final amount of returns and
reduces the transaction price at contract inception for the expected return reserve.
F- 16
There
is no variable consideration related to functional licenses.
Estimating
Standalone-Selling Prices – For contracts that contain multiple performance obligations, the Company allocates the transaction
price to each performance obligation on a relative standalone-selling price basis. The standalone-selling price is the price at which
the Company would sell a promised good or service separately to the customer. In situations in which an obligation is bundled with other
obligations and the total amount of consideration does not reflect the sum of individual observable prices, the Company allocates the
discount to (1) a single obligation if the discount is attributable to that obligation or (2) prorates across all obligations if the
discount relates to the bundle. When standalone-selling price is not directly observable, the Company estimates and considers all the
information that is reasonably available to the Company, including market conditions, entity specific factors, customer information,
etc. The Company maximizes the use of observable inputs and applies estimation methods consistently in similar circumstances.
Measuring
Obligations for Returns and Refunds – The Company accepts product returns in some cases. The Company establishes provisions
for estimated returns concurrently with the recognition of revenue. The provisions are established based upon consideration of a variety
of factors, including, among other things, recent and historical return rates for both specific products and distributors and the impact
of any new product releases and projected economic conditions.
As
of December 31, 2021 and 2020, a subscription refund liability of $ 3,086,799 and $ 4,035,531 , respectively, was recorded for the provision
for the estimated returns and refunds on the consolidated balance sheets.
Contract
Modifications
The
Company occasionally enters into amendments to previously executed contracts that constitute contract modifications. The Company assesses
each of these contract modifications to determine:
●
if
the additional services and goods are distinct from the services and goods in the original arrangement; and
●
if
the amount of consideration expected for the added services or goods reflects the stand-alone selling price of those services and
goods.
A
contract modification meeting both criteria is accounted for as a separate contract. A contract modification not meeting both criteria
is considered a change to the original contract and is accounted for on either a prospective basis as a termination of the existing contract
and the creation of a new contract, or a cumulative catch-up basis (further details are provided under the headings Contract Balances
and Subscription Acquisition Costs ).
F- 17
Disaggregation
of Revenue
The
following table provides information about disaggregated revenue by category, geographical market and timing of revenue recognition:
Schedule of Disaggregation of Revenue
2021
2020
Years Ended December 31,
2021
2020
Revenue by category:
Digital revenue
Digital advertising
$ 62,864,924
$ 34,648,945
Digital subscriptions
29,628,355
28,495,676
Other revenue
8,515,655
4,596,686
Total digital revenue
101,008,934
67,741,307
Print revenue
Print advertising
9,050,671
9,710,877
Print subscriptions
79,080,729
50,580,213
Total print revenue
88,131,400
60,291,090
Total
$ 189,140,334
$ 128,032,397
Revenue by geographical market:
United States
$ 182,706,557
$ 122,570,712
Other
6,433,777
5,461,685
Total
$ 189,140,334
$ 128,032,397
Revenue by timing of recognition:
At point in time
$ 159,511,979
$ 99,536,721
Over time
29,628,355
28,495,676
Total
$ 189,140,334
$ 128,032,397
Cost
of Revenue
Cost
of revenue represents the cost of providing the Company’s digital media channels and advertising and membership services. The cost
of revenue that the Company has incurred in the periods presented primarily include: Publisher Partner guarantees and revenue share payments;
amortization of developed technology and platform development; royalty fees; hosting and bandwidth and software license fees; printing
and distribution costs; payroll and related expenses for customer support, technology maintenance, and occupancy costs of related personnel;
fees paid for data analytics and to other outside service providers; and stock-based compensation of related personnel and stock-based
compensation related to Publisher Partner Warrants (as described in Note 22).
F- 18
Contract
Balances
The
timing of the Company’s performance under its various contracts often differs from the timing of the customer’s payment,
which results in the recognition of a contract asset or a contract liability. A contract asset is recognized when a good or service is
transferred to a customer and the Company does not have the contractual right to bill for the related performance obligations. An asset
is recognized when certain costs incurred to obtain a contract meet the capitalization criteria. A contract liability is recognized when
consideration is received from the customer prior to the transfer of goods or services.
The
following table provides information about contract balances:
Schedule of Contract with Customer, Asset and Liability
2021
2020
As of December 31,
2021
2020
Unearned revenue (short-term contract liabilities):
Digital revenue
$ 14,692,479
$ 15,039,331
Print revenue
39,337,178
46,586,345
Total short-term contract
liabilities
$ 54,029,657
$ 61,625,676
Unearned revenue (long-term contract liabilities):
Digital revenue
$ 1,444,440
$ 785,636
Print revenue
13,831,452
22,712,961
Total long-term contract
liabilities
$ 15,275,892
$ 23,498,597
Unearned
Revenue – Unearned revenue, also referred to as contract liabilities, include payments received in advance of performance under
the contracts and are recognized as revenue over time. The Company records contract liabilities as unearned revenue on the consolidated
balance sheets. Digital subscription and print subscription revenue of $56,368,308 was recognized during the year ended December 31,
2021 from unearned revenue at the beginning of the year.
During
January of 2020, February of 2020 and December of 2021, the Company modified certain digital and print subscription contracts that prospectively
changed the frequency of the related issues (or magazines) required to be delivered on a yearly basis (the “Contract Modifications”).
The Company determined that the remaining digital content and magazines to be delivered are distinct from the digital content or magazines
already provided under the original contract. As a result, the Company in effect established a new contract that included only the remaining
digital content or magazines. Accordingly, the Company allocated the remaining performance obligations in the contracts as consideration
from the original contract that has not yet been recognized as revenue. For the years ended December
31, 2021 and 2020, the Company recognized revenue of $ 2,821,155 and $ 9,341,946 , respectively, resulting from the Contract Modifications.
Cash,
Cash Equivalents, and Restricted Cash
The
Company maintains cash, cash equivalents, and restricted cash at banks where amounts on deposit may exceed the Federal Deposit Insurance
Corporation limit during the year. Cash and cash equivalents represent cash and highly liquid investments with an original contractual
maturity at the date of purchase of three months. As of December 31, 2021 and 2020, cash and cash equivalents consist primarily of checking,
savings deposits and money market accounts. These deposits exceeded federally insured limits. The Company has not experienced any losses
in such accounts and believes it is not exposed to significant credit risk regarding its cash and cash equivalents.
The
following table reconciles total cash, cash equivalents, and restricted cash:
Schedule of Cash and Restricted Cash
2021
2020
As of December 31,
2021
2020
Cash and cash equivalents
$ 9,349,020
$ 9,033,872
Restricted cash
501,780
500,809
Total cash, cash equivalents, and restricted cash
$ 9,850,800
$ 9,534,681
As
of December 31, 2021 and 2020, the Company had restricted cash of $ 501,780 and $ 500,809 , respectively, which serves as collateral for
certain credit card merchant accounts with a bank.
F- 19
Accounts
Receivable
The
Company receives payments from advertising customers based upon contractual payment terms; accounts receivable is recorded when the right
to consideration becomes unconditional and are generally collected within 90 days. The Company generally receives payments from digital
and print subscription customers at the time of sign up for each subscription; accounts receivable from merchant credit card processors
are recorded when the right to consideration becomes unconditional and are generally collected weekly. Accounts receivable as of December
31, 2021 and 2020 of $ 21,659,847 and $ 16,497,626 , respectively, are presented net of allowance for doubtful accounts. The allowance for
doubtful accounts as of December 31, 2021 and 2020 was $ 1,578,357 and $ 892,352 , respectively.
Subscription
Acquisition Costs
Subscription
acquisition costs include the incremental costs of obtaining a contract with a customer, paid to external parties, if it expects to recover
those costs. The Company has determined that sales commissions paid on all third-party agent sales of subscriptions are direct and incremental
and, therefore, meet the capitalization criteria. Direct mail costs also meet the requirements to be capitalized as assets if they are
proven to be recoverable. The incremental costs of obtaining a contract are amortized as revenue is recognized or over the term of the
agreement. The Company had no asset impairment charges related to the subscription acquisition costs during the years ended December
31, 2021 and 2020.
The
Contract Modifications resulted in subscription acquisition costs to be recognized on a prospective basis in the same proportion as the
revenue that has not yet been recognized.
As
of December 31, 2021 and 2020, subscription acquisition costs were $ 38,397,077 (short-term of $ 30,162,524 and long-term of $ 8,234,553 )
and $ 41,505,480 (short-term of $ 28,146,895 and long-term of $ 13,358,585 ), respectively. Subscription acquisition cost as of December
31, 2021 presented as current assets of $ 30,162,524 are expected to be amortized during the year ending December 31, 2021 and $ 8,234,553
presented as long-term assets are expected to be amortized after the year ending December 31, 2021.
Concentrations
Significant
Customers – Concentration of credit risk with respect to accounts receivable is limited to customers to whom the Company makes
significant sales. While a reserve for the potential write-off of accounts receivable is maintained, the Company has not written off
any significant accounts to date. To control credit risk, the Company performs regular credit evaluations of its customers’ financial
condition.
Revenue
from a significant customer as a percentage of the Company’s total revenue represents 11.3 %
and none
for the years ended December 31, 2021 and 2020, respectively.
A
significant accounts receivable balance as
a percentage of the Company’s total accounts receivable represents 10.7 %
and none
for the years ended December 31, 2021 and 2020, respectively.
Significant
Vendors – Concentrations of risk with respect to third party vendors who provide products and services to the Company are limited.
If not limited, such concentrations could impact profitability if a vendor failed to fulfill their obligations or if a significant vendor
was unable to renew an existing contract and the Company was not able to replace the related product or service at the same cost.
A
significant accounts payable balance as a
percentage of the Company’s total accounts payable represents 10.5 %
and none
for the years ended December 31, 2021 and 2020,
respectively.
F- 20
Leases
The
Company has lease arrangements for certain equipment and its offices. Leases are recorded as an operating lease right-of-use assets and
operating lease liabilities on the consolidated balance sheets. Leases with an initial term of 12 months or less are not recorded on
the consolidated balance sheets. At inception, the Company determines whether an arrangement that provides control over the use of an
asset is a lease. When it is reasonably certain that the Company will exercise the renewal period, the Company includes the impact of
the renewal in the lease term for purposes of determining total future lease payments. Rent expense is recognized on a straight-line
basis over the lease term.
Property
and Equipment
Property
and equipment is stated at cost less accumulated depreciation and amortization. Major improvements are capitalized, while maintenance
and repairs are charged to expense as incurred. Gains and losses from disposition of property and equipment are included in the statement
of operations when realized. Depreciation and amortization are provided using the straight-line method over the following estimated useful
lives:
Schedule of Depreciation and Amortization, Useful Lives of Assets
Office equipment and computers
1 – 3 years
Furniture and fixtures
1 – 5 years
Leasehold improvements
Shorter of remaining lease term or estimated useful life
Platform
Development
The
Company capitalizes platform development costs for internal use when planning and design efforts are successfully completed, and development
is ready to commence. The Company places capitalized platform development assets into service and commences amortization when the applicable
project or asset is substantially complete and ready for its intended use. Once placed into service, the Company capitalizes qualifying
costs of specified upgrades or enhancements to capitalized platform development assets when the upgrade or enhancement will result in
new or additional functionality.
The
Company capitalizes internal labor costs, including payroll-based and stock-based compensation, benefits and payroll taxes, that are
incurred for certain capitalized platform development projects related to the Company’s technology platform. The Company’s
policy with respect to capitalized internal labor stipulates that labor costs for employees working on eligible internal use capital
projects are capitalized as part of the historical cost of the project when the impact, as compared to expensing such labor costs, is
material.
Platform
development costs are amortized on a straight-line basis over three years, which is the estimated useful life of the related asset and
is recorded in cost of revenues on the consolidated statements of operations.
F- 21
Business
Combinations
The
Company accounts for business combinations using the acquisition method of accounting. The acquisition method of accounting requires
that the purchase price, including the fair value of contingent consideration, of the acquisition be allocated to the assets acquired
and liabilities assumed using the estimated fair values determined by management as of the acquisition date. Goodwill is measured as
the excess of consideration transferred and the net fair values of the assets acquired and the liabilities assumed at the date of acquisition.
While the Company uses its best estimates and assumptions as part of the purchase price allocation process to accurately value assets
acquired and liabilities assumed at the acquisition date, the Company’s estimates are inherently uncertain and subject to refinement.
As a result, during the measurement period, the Company records adjustments to the assets acquired and liabilities assumed, with the
corresponding offset to goodwill to the extent the Company identifies adjustments to the preliminary purchase price allocation. Upon
the conclusion of the measurement period, which may be up to one year from the acquisition date, or final determination of the values
of assets acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to the consolidated statements
of operations. Additionally, the Company identifies acquisition-related contingent payments and determines their respective fair values
as of the acquisition date, which are recorded as accrued liabilities on the consolidated balance sheets. Subsequent changes in fair
value of contingent payments are recorded on the consolidated statements of operations. The Company expenses transaction costs related
to the acquisition as incurred.
Intangible
Assets
Intangibles
with finite lives, consisting of developed technology and trade names, are amortized using the straight-line method over the estimated
economic lives of the assets. A finite lived intangible asset is tested for recoverability whenever events or changes in circumstances
indicate that its carrying amount may not be recoverable. Determination of recoverability is based on an estimate of undiscounted future
cash flows resulting from the use of the asset and its eventual disposition. Intangibles with an indefinite useful life are not being
amortized.
Long-Lived
Assets
The
Company periodically evaluates the carrying value of long-lived assets to be held and used when events or circumstances warrant such
a review. The carrying value of a long-lived asset to be held and used is considered impaired when the anticipated separately identifiable
undiscounted cash flows from such an asset are less than the carrying value of the asset. In that event, a loss is recognized based on
the amount by which the carrying value exceeds the fair value of the long-lived asset. Fair value is determined primarily by reference
to the anticipated cash flows discounted at a rate commensurate with the risk involved.
Goodwill
Goodwill
represents the excess of the purchase price over the fair value of the net tangible and intangible assets of businesses acquired in a
business combination. Goodwill is not amortized but rather is tested for impairment at least annually on December 31, or more frequently
if events or changes in circumstances indicate that the carrying amount of goodwill may not be recoverable. The Company operates as one
reporting unit, therefore, the impairment test is performed at the consolidated entity level. Recoverability of goodwill is determined
by comparing the fair value of Company’s reporting unit to the carrying value of the underlying net assets in the reporting unit.
If the fair value of the reporting unit is determined to be less than the carrying value of its net assets, goodwill is deemed impaired
and an impairment loss is recognized to the extent that the carrying value of goodwill exceeds the difference between the fair value
of the reporting unit and the fair value of its other assets and liabilities. As of December 31, 2021 and 2020, management determined
there were no indications of impairment.
F- 22
Deferred
Financing Costs and Discounts on Debt Obligations
Deferred
financing costs consist of cash and noncash consideration paid to lenders and third parties with respect to convertible debt and other
financing transactions, including legal fees and placement agent fees. Such costs are deferred and amortized over the term of the related
debt. Upon the settlement of debt or conversion of convertible debt into common stock, under certain circumstances, the pro rata portion
of any related unamortized deferred financing costs are charged to operations.
Additional
consideration in the form of warrants and other derivative financial instruments issued to lenders is accounted for at fair value utilizing
information determined by consultants with the Company’s independent valuation firm. The fair value of warrants and derivatives
are recorded as a reduction to the carrying amount of the related debt and are being amortized to interest expense over the term of such
debt, with the initial offsetting entries recorded as a liability on the balance sheet. Upon the settlement or conversion of convertible
debt into common stock, under certain circumstances, the pro rata portion of any related unamortized discount on debt is charged to operations.
Liquidated
Damages
Liquidated
damages are provided as a result of the following: (i) certain registration rights agreements provide for damages if the Company does
not register certain shares of the Company’s common stock within the requisite time frame (the “Registration Rights Damages”);
and (ii) certain securities purchase agreements provide for damages if the Company does not maintain its periodic filings with the Securities
and Exchange Commission (“SEC”) within the requisite time frame (the “Public Information Failure Damages”). Obligations
with respect to the Registration Rights Damages and the Public Information Failure Damages (collectively, the “Liquidated Damages”)
are accounted for as contingent obligations when it is deemed probable the obligations would not be satisfied at the time a financing
is completed and are subsequently reviewed at each quarter-end reporting date thereafter. When such quarterly review indicates that it
is probable that the Liquidated Damages will be incurred, the Company records an estimate of each such obligation at the balance sheet
date based on the amount due of such obligation.
Selling
and Marketing
Selling
and marketing expenses consist of compensation, employee benefits and stock-based compensation of selling and marketing, account
management support teams, as well as commissions, travel, trade show sponsorships and events, conferences and advertising costs. The
Company’s advertising expenses relate to direct-mail costs for magazine subscription acquisition efforts, print, and digital advertising.
Advertising costs that are not capitalized are expensed the first time the advertising takes place. During the years ended December 31,
2021 and 2020, the Company incurred advertising expenses of $ 5,942,759
and $ 3,583,116 ,
respectively, which are included within selling and marketing on the consolidated statements of operations.
General
and Administrative
General
and administrative expenses consist primarily of payroll for executive personnel, technology personnel incurred in developing conceptual
formulation and determination of existence of needed technology, and administrative personnel along with any related payroll costs; professional
services, including accounting, legal and insurance; facilities costs; conferences; other general corporate expenses; and stock-based
compensation of related personnel.
Derivative
Financial Instruments
The
Company accounts for freestanding contracts that are settled in the Company’s equity securities, including common stock warrants,
to be designated as an equity instrument, and generally as a liability. A contract so designated is carried at fair value on a company’s
balance sheet, with any changes in fair value recorded as a gain or loss in a company’s results of operations.
F- 23
The
Company records all derivatives on the balance sheet at fair value, adjusted at the end of each reporting period to reflect any material
changes in fair value, with any such changes classified as changes in derivatives valuation in the statement of operations. The calculation
of the fair value of derivatives utilizes highly subjective and theoretical assumptions that can materially affect fair values from period
to period. The recognition of these derivative amounts does not have any impact on cash flows.
At
the date of exercise of any of the warrants, or the conversion of any convertible debt or preferred stock into common stock, the pro
rata fair value of the related warrant liability and any embedded derivative liability is transferred to additional paid-in capital.
Fair
Value of Financial Instruments
The
authoritative guidance with respect to fair value established a fair value hierarchy that prioritizes the inputs to valuation techniques
used to measure fair value into three levels and requires that assets and liabilities carried at fair value be classified and disclosed
in one of three categories, as presented below. Disclosure as to transfers in and out of Levels 1 and 2, and activity in Level 3 fair
value measurements, is also required.
Level
1 . Observable inputs such as quoted prices in active markets for an identical asset or liability that the Company has the ability
to access as of the measurement date. Financial assets and liabilities utilizing Level 1 inputs include active-exchange traded securities
and exchange-based derivatives.
Level
2 . Inputs, other than quoted prices included within Level 1, which are directly observable for the asset or liability or indirectly
observable through corroboration with observable market data. Financial assets and liabilities utilizing Level 2 inputs include fixed
income securities, non-exchange-based derivatives, mutual funds, and fair-value hedges.
Level
3 . Unobservable inputs in which there is little or no market data for the asset or liability which requires the reporting entity
to develop its own assumptions. Financial assets and liabilities utilizing Level 3 inputs include infrequently traded non-exchange-based
derivatives and commingled investment funds and are measured using present value pricing models.
The
Company determines the level in the fair value hierarchy within which each fair value measurement falls in its entirety, based on the
lowest level input that is significant to the fair value measurement in its entirety. In determining the appropriate levels, the Company
performs an analysis of the assets and liabilities at each reporting period end.
The
carrying amount of the Company’s financial instruments comprising of cash, restricted cash, accounts receivable, accounts payable
and accrued expenses and other approximate fair value because of the short-term maturity of these instruments.
Preferred
Stock
Preferred
stock (the “Preferred Stock”) (as described in Note 20) is reported as a mezzanine obligation between liabilities and stockholders’
deficiency. If it becomes probable that the Preferred Stock will become redeemable, the Company will re-measure the Preferred Stock by
adjusting the carrying value to the redemption value of the Preferred Stock assuming each balance sheet date is a redemption date.
Stock-Based
Compensation
The
Company provides stock-based compensation in the form of (a) stock awards to employees and directors, comprised of restricted stock awards
and restricted stock units, (b) stock option grants to employees, directors and consultants, (c) common stock warrants to Publisher Partners
(no warrants were issued during the years ended December 31, 2021 or 2020) (further details are provided under the heading Publisher
Partner Warrants in Note 22), and (d) common stock warrants to ABG (further details are provided under the heading ABG Warrants
in Note 22).
F- 24
The
Company accounts for stock awards and stock option grants to employees, directors and consultants, and non-employee awards to certain
directors and consultants by measuring the cost of services received in exchange for the stock-based payments as compensation expense
in the Company’s consolidated financial statements. Stock awards and stock option grants to employees and non-employees which are
time-vested, are measured at fair value on the grant date, and charged to operations ratably over the vesting period. Stock awards and
stock option grants to employees and non-employees which are performance-vested, are measured at fair value on the grant date and charged
to operations when the performance condition is satisfied or over the service.
The
fair value measurement of equity awards and grants used for stock-based compensation is as follows: (1) restricted stock awards and restricted
stock units which are time-vested, are determined using the quoted market price of the Company’s common stock at the grant date;
(2) stock option grants which are time-vested and performance-vested, are determined utilizing the Black-Scholes option-pricing model
at the grant date; (3) restricted stock units and stock option grants which provide for market-based vesting with a time-vesting overlay,
are determined through consultants with the Company’s independent valuation firm using the Monte Carlo model at the grant date;
(4) Publisher Partner Warrants are determined utilizing the Black-Scholes option-pricing model; and (5) ABG warrants are determined utilizing
the Monte Carlo model (further details are provided in Note 22).
Fair
value determined under the Black-Scholes option-pricing model and Monte Carlo model is affected by several variables, the most significant
of which are the life of the equity award, the exercise price of the stock option or warrants, as compared to the fair market value of
the common stock on the grant date, and the estimated volatility of the common stock over the term of the equity award. Estimated volatility
is based on the historical volatility of the Company’s common stock and is evaluated based upon market comparisons. The risk-free
interest rate is based on the U.S. Treasury yield curve in effect at the time of grant. The fair market value of common stock is determined
by reference to the quoted market price of the Company’s common stock.
The
fair value of the stock options granted are probability weighted under the Black-Scholes option-pricing model or Monte Carlo model as
determined through consultants with the Company’s independent valuation firm since the value of the stock options, among other
things, depend on the volatility of the underlying shares of the Company’s common stock, under the following two scenarios: (1)
scenario one assumes that the Company’s common stock will be up-listed on a national stock exchange (the “Exchange”)
on a certain listing date (the “Up-list”); and (2) scenario two assumes that the Company’s common stock is not up-listed
on the Exchange prior to the final vesting date of the grants (the “No Up-list”), collectively referred to as the “Probability
Weighted Scenarios”.
The
Company classifies stock-based compensation cost on its consolidated statements of operations in the same manner in which the award recipient’s
cash compensation cost is classified.
Income
Taxes
The
Company accounts for income taxes under the asset and liability method. Deferred tax assets and liabilities are recognized for the future
tax consequences attributable to operating loss carryforwards and temporary differences between financial statement bases of existing
assets and liabilities and their respective income tax bases. Deferred tax assets and liabilities are measured using enacted income tax
rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.
The effect of a change in the income tax rates on deferred tax asset and liability balances is recognized in income in the period that
includes the enactment date of such rate change. A valuation allowance is recorded for loss carryforwards and other deferred tax assets
when it is determined that it is more likely than not that such loss carryforwards and deferred tax assets will not be realized.
The
Company follows accounting guidance that sets forth a threshold for financial statement recognition, measurement, and disclosure of a
tax position taken or expected to be taken on a tax return. Such guidance requires the Company to determine whether a tax position of
the Company is more likely than not to be sustained upon examination by the applicable taxing authority, including resolution of any
related appeals or litigation processes, based on technical merits of the position.
F- 25
Loss
per Common Share
Basic
loss per share is computed using the weighted average number of common shares outstanding during the period and excludes any dilutive
effects of common stock equivalent shares, such as stock options, restricted stock, and warrants. All restricted stock awards are considered
outstanding but are included in the computation of basic loss per common share only when the underlying restrictions expire, the shares
are no longer forfeitable, and are thus vested. All restricted stock units are included in the computation of basic loss per common share
only when the underlying restrictions expire, the shares are no longer forfeitable, and are thus vested. Contingently issuable shares
are included in basic loss per common share only when there are no circumstances under which those shares would not be issued. Diluted
loss per common share is computed using the weighted average number of common shares outstanding and common stock equivalent shares outstanding
during the period using the treasury stock method. Common stock equivalent shares are excluded from the computation if their effect is
anti-dilutive.
The
Company excluded the outstanding securities summarized below (capitalized terms are described herein), which entitle the holders thereof
to acquire shares of the Company’s common stock, from its calculation of net income loss per common share, as their effect would
have been anti-dilutive.
Schedule of Net Income (Loss) Per Common Share
As of December 31,
2021
2020
Series G Preferred Stock
8,582
8,582
Series H Preferred Stock
2,075,200
2,699,312
Restricted Stock Awards
194,806
14,394
Financing Warrants
116,118
131,003
ABG Warrants
999,540
999,540
AllHipHop Warrants
5,681
5,681
Publisher Partner Warrants
35,607
35,888
Common Stock Awards
293,341
313,742
Common Equity Awards
6,907,454
3,730,106
Outside Options
138,637
138,728
Total
10,774,966
8,076,976
Recent
Accounting Pronouncements
Recently
Adopted Accounting Standards
In
August 2018, the FASB issued ASU 2018-13, Technical Corrections and Improvements to Financial Instruments – Overall (Subtopic
825-10): Recognition and Measurement of Financial Assets and Financial Liabilities , which changes the fair value measurement disclosure
requirements. The update removes, modifies, and adds certain additional disclosures. On January 1, 2021, the Company adopted ASU 2018-13
with no material impact to its consolidated financial statements.
In
December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes , which removes
certain exceptions related to the approach for intra-period tax allocation, the methodology for calculating income taxes in an interim
period, and the recognition of deferred tax liabilities for outside basis differences. This guidance also clarifies and simplifies other
areas of ASC 740. Certain amendments in this update must be applied on a prospective basis, certain amendments must be applied on a retrospective
basis, and certain amendments must be applied on a modified retrospective basis through a cumulative-effect adjustment to retained earnings/(deficit)
in the period of adoption. On January 1, 2021, the Company adopted ASU 2019-12 with no material impact to its consolidated financial
position, results of operations or cash flows.
In
October 2020, the FASB issued ASU 2020-08, Codification Improvements to Subtopic 310-20 – Receivables – Nonrefundable
Fees and Other Costs , which clarifies that a reporting entity should assess whether a callable debt security purchased at a premium
is within the scope of ASC 310-20-35-33 each reporting period, which impacts the amortization period for nonrefundable fees and other
costs. On January 1, 2021, the Company adopted ASU 2020-08 with no material impact to its consolidated financial statements.
F- 26
In
October 2020, the FASB issued ASU 2020-10, Codification Improvements , which updates various codification topics by clarifying
or improving disclosure requirements to align with the SEC’s regulations. On January 1, 2021, the Company adopted ASU 2020-10 with
no material impact to its consolidated financial statements.
Recently
Issued Accounting Standards
In
August 2020, the FASB issued ASU 2020-06, Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and
Hedging – Contracts in Entity’s Own Equity (Subtopic 815-40) , which updates various codification topics to simplify the
accounting guidance for certain financial instruments with characteristics of liabilities and equity, with a specific focus on convertible
instruments and the derivative scope exception for contracts in an entity’s own equity and amends the diluted EPS computation for
these instruments. ASU 2020-06 is effective for annual and interim reporting periods beginning after December 15, 2021, with early adoption
permitted for annual and interim reporting periods beginning after December 15, 2020. The Company will adopt ASU 2020-06 as of the reporting
period beginning January 1, 2022. The adoption of this update is not expected to have a material effect on the Company’s consolidated
financial statements.
In
May 2021, the FASB issued ASU 2021-04, Earnings Per Share (Topic 260), Debt-Modifications and Extinguishments (Subtopic 470-50), Compensation
(Topic 718), and Derivatives and Hedging-Contracts in Entity’s Own Equity (Subtopic 815-40): Issuer’s Accounting for Certain
Modifications or Exchanges of Freestanding Equity-Classified Written Call Options, a consensus of the Emerging Issues Task Force (EITF),
to provide explicit guidance on accounting by issuers for modifications or exchanges of freestanding equity-classified written call
options that remain equity classified after the modification or exchange. ASU 2021-04 is effective for fiscal years beginning after December
31, 2021. The Company is currently evaluating the impact this update will have on its consolidated financial statements.
In
October 2021, the FASB issued ASU 2021-08, Business Combinations (Topic 805), Accounting for Contract Assets and Contract Liabilities
from Contracts with Customers , which requires an acquirer to account for revenue contracts acquired in a business combination in
accordance with Topic 606 as if it had originated the contracts. The acquirer may assess how the acquiree applied Topic 606 to determine
what to record for the acquired contracts. This update should lead to recognition and measurement consistent with what’s reported
in the acquiree’s financial statements, provided that the acquiree prepared financial statements in accordance with U.S. GAAP.
The new standard marks a change from current U.S. GAAP, under which assets and liabilities acquired in a business combination, including
contract assets and contract liabilities arising from revenue contracts, are generally recognized at fair value at the acquisition date.
ASU 2021-08 is effective for the Company in the fiscal year beginning after December 15, 2022, including interim periods within the fiscal
year, and should be applied prospectively to business combinations on or after the effective date of the amendment. Early adoption is
permitted, including adoption in an interim period. The Company will adopt ASU 2021-08 as of the reporting period beginning January 1,
2022. The Company is currently evaluating the impact that adopting this new accounting standard would have on its consolidated financial
statements.
Management
does not believe that any other recently issued, but not yet effective, authoritative guidance, if currently adopted, would have a material
impact on the Company’s financial statement presentation or disclosures.
3. Acquisitions
The
Company uses the acquisition method of accounting, which is based on ASC, Business Combinations (Topic 805) , and uses the fair
value concepts which requires, among other things, that most assets acquired and liabilities assumed be recognized at their fair values
as of the acquisition date.
F- 27
2021
Acquisitions
College
Spun Media Incorporated – On June 4, 2021, the Company acquired all of the issued and outstanding shares of capital stock of
College Spun Media Incorporated, a New Jersey corporation (“The Spun”), for an aggregate of $ 11,829,893
in cash and the issuance of an aggregate of 194,806
restricted shares of the Company’s common
stock, with one-half of the shares vesting on the first anniversary of the closing date and the remaining one-half of the shares vesting
on the second anniversary of the closing date, subject to a customary working capital adjustment based on cash and accounts receivable
as of the closing date. The cash payment consists of: (i) $ 10,829,893
paid at closing (of the cash paid at closing,
$ 829,893
represents adjusted cash pursuant to the working
capital adjustments), and (ii) $ 500,000
to be paid on the first anniversary of the closing
and $ 500,000
to be paid on the second anniversary date of
the closing. The vesting of shares of the Company’s common stock is subject to the continued employment of certain selling employees.
The Spun operates in the United States.
The
composition of the purchase price is as follows:
Schedule of Preliminary Purchase Price
Cash
$ 10,829,893
Deferred cash payments, as discounted
905,109
Total purchase consideration
$ 11,735,002
The
Company incurred $ 128,076 in transaction costs related to the acquisition, which primarily consisted of legal and accounting. The acquisition
related expenses were recorded within general and administrative expense on the consolidated statements of operations.
The
purchase price allocation resulted in the following amounts being allocated to the assets acquired and liabilities assumed at the closing
date of the acquisition based upon their respective fair values as summarized below:
Summary of Price Allocation for Acquisition
Cash
$ 3,214,436
Accounts receivable
1,772,025
Other current assets
4,567
Brand name
5,175,136
Goodwill
3,479,290
Accrued expenses
( 84,732 )
Deferred tax liabilities
( 1,825,720 )
Net assets acquired
$ 11,735,002
The
Company utilized an independent appraisal to assist in the determination of the fair values of the assets acquired and liabilities assumed,
which required certain significant management assumptions and estimates. The fair value of the brand name was determined by projecting
the acquired entity’s cash flows, deducting notional contributory asset charges on supporting assets (working capital and the assembled
workforce) to compute the excess cash flows associated with the brand with a useful life of ten years ( 10 .0 years).
The
excess of purchase price over the fair value amounts assigned to the assets acquired and liabilities assumed represents goodwill from
the acquisition. Goodwill is recorded as a non-current asset that is not amortized but is subject to an annual review for impairment.
No portion of the goodwill will be deductible for tax purposes.
F- 28
Fulltime
Fantasy Sports, LLC – On July 15, 2021, the Company entered into an asset purchase agreement with Fulltime Fantasy Sports,
LLC, a Delaware limited liability company (“Fulltime Fantasy”), where it purchased certain intellectual property
(including databases, documents and certain rights related to the intellectual property), subscriber and customer records, and other
certain rights related to the intellectual property (collectively the “Purchased Assets”) and assumed certain
liabilities related to the Purchased Assets. The purchase price consisted of: (1) a cash payment of $ 335,000 (paid
in advance), including transaction related costs of $ 35,000 ,
(2) the issuance of 34,092 shares
the Company’s common stock (subject to certain vesting earn-out provisions and certain buy-back rights), with 11,364 shares
of the Company’s common stock, which vested at closing, and (3) a cash earn-out payment of $ 225,000 (paid
in January 2022) and 11,364 shares
of the Company’s common stock (vested on December 31, 2021). The remaining consideration of a cash earn-out
payment of $ 225,000 is
due on June 30, 2022 and the vesting of 11,364 shares
of the Company’s common stock, which vests on June 30, 2022, is subject to certain terms and conditions and the
material breach of certain agreements and acceleration provisions.
The
Company accounted for the asset acquisition in accordance with ASC 805-50, as substantially all of the fair value of the gross assets
acquired by the Company is concentrated in a group of similar identifiable assets. All direct acquisition related costs of $ 35,000 are
assigned to the assets in relation to the relative fair value of the acquired assets and recorded as part of the consideration transferred.
The
composition of the purchase price is as follows:
Schedule of Preliminary Purchase Price
$ 335,000
Cash (including $ 35,000 of transaction related costs)
$ 335,000
Restricted stock
167,500
Deferred cash payments
419,387
Deferred restricted stock
335,000
Total purchase consideration
$ 1,256,887
The
purchase price resulted in $ 1,256,887 (including $ 35,000 of transaction related costs) being assigned to a database acquired at the closing
date of the acquisition. The useful life for the database is three years ( 3 .0 years).
2020 Acquisitions
Petametrics
Inc. – On March 9, 2020, the Company entered into an asset purchase agreement with Petametrics Inc., doing business as LiftIgniter,
a Delaware corporation (“LiftIgniter”), where it purchased substantially all the assets, including the intellectual
property and excluding certain accounts receivable, and assumed certain liabilities. The purchase price consisted of: (1) a cash payment
of $ 184,087
on February 19, 2020, in connection with the
repayment of all outstanding indebtedness, (2) at closing, a cash payment of $ 131,202 ,
(3) collections of certain accounts receivable, (4) on the first anniversary date of the closing, the issuance of restricted stock for
an aggregate of up to 14,205
shares of the Company’s common stock (of
which 11,667
shares of the Company’s common stock were
issued during the year ended December 31, 2021 with 2,539
shares to be issued), and (5) on the second anniversary
date of the closing, the issuance of restricted stock for an aggregate of up to 14,205
shares (subject to certain indemnifications)
of the Company’s common stock.
The
composition of the purchase price is as follows:
Schedule of Preliminary Purchase Price
Cash
$ 315,289
Indemnity restricted stock units for shares of common stock
500,000
Total purchase consideration
$ 815,289
The
purchase price allocation resulted in the following amounts being allocated to the assets acquired and liabilities assumed at the closing
date of the acquisition based upon their respective fair values as summarized below:
Summary of Price Allocation for Acquisition
Accounts receivable
$ 37,908
Developed technology
917,762
Accounts payable
( 53,494 )
Unearned revenue
( 86,887 )
Net assets acquired
$ 815,289
The
useful life for the developed technology is three years ( 3 .0 years).
F- 29
4. Prepayments
and Other Current Assets
Prepayments
and other current assets are summarized as follows:
Schedule of Prepayments and Other Current Assets
2021
2020
As of December 31,
2021
2020
Prepaid expenses
$ 3,467,075
$ 3,400,080
Prepaid software license
128,525
378,488
Refundable income and franchise taxes
744,642
733,553
Security deposits
-
92,494
Other receivables
407,605
62,648
Prepayments
and other current assets
$ 4,747,847
$ 4,667,263
5. Royalty Fees
As
of December 31, 2021 and 2020, $ 11,250,000
and $ 26,250,000 ,
respectively, of royalty fees were unamortized from the $ 45,000,000
guaranteed minimum annual royalties that was
prepaid to ABG in connection with the Sports Illustrated Licensing Agreement. The royalties are being recognized over a period of three-years
starting October 4, 2019. As of December 31, 2021, the current portion of $ 11,250,000
was reflected within royalty fees, current portion
on the consolidated balance sheets. As of December 31, 2020, the current portion of $ 15,000,000
was reflected within royalty fees, current portion
on the consolidated balance sheets and the long-term portion of $ 11,250,000
was reflected within royalty fees, net of current
portion on the consolidated balance sheets.
6. Property
and Equipment
Property
and equipment are summarized as follows:
Schedule of Property and Equipment
As of December 31,
2021
2020
Office equipment and computers
$ 1,344,532
$ 1,341,292
Furniture and fixtures
1,005
19,997
Leasehold improvements
-
345,516
1,345,537
1,706,805
Less accumulated depreciation and amortization
( 709,769 )
( 577,367 )
Net property and equipment
$ 635,768
$ 1,129,438
Depreciation
and amortization expense for the years ended December 31, 2021 and 2020 was $ 443,422 and $ 638,796 , respectively. Depreciation and amortization
expense is included in selling and marketing expenses and general and administrative expenses, as appropriate, on the consolidated statements
of operations. No impairment charges have been recorded in the periods presented.
7. Leases
The
Company’s real estate lease for the use of office space was subleased during the year ended December 31, 2021. The
Company determines whether an arrangement contains a lease at inception. Lease assets and liabilities are recognized upon commencement
of the lease based on the present value of the future minimum lease payments over the lease term. The lease term includes options to
extend the lease when it is reasonably certain that the Company will exercise that option. The Company’s current lease is a long-term
operating lease with a remaining fixed payment term of 2.75
years.
F- 30
The
table below presents supplemental information related to operating leases:
Schedule
of Supplemental Information Related to Operating Leases
Years Ended December 31,
2021
2020
Operating lease costs during the year (1)
$ 2,718,499
$ 4,054,423
Cash payments included in the measurement of operating lease liabilities during the year
$ 2,787,266
$ 3,188,986
Operating lease liabilities arising from obtaining lease right-of-use assets during the year
$ -
$ 16,617,790
Weighted-average remaining lease term (in years) as of year-end
2.75
11.25
Weighted-average discount rate during the year
9.90 %
13.57 %
(1) Operating lease costs is presented net of sublease income that is not material.
The
Company generally utilizes its incremental borrowing rate based on information available at the commencement of the lease in determining
the present value of future payments since the implicit rate for most of the Company’s leases is not readily determinable.
Variable
lease expense includes rental increases that are not fixed, such as those based on amounts paid to the lessor based on cost or consumption,
such as maintenance and utilities.
The
components of operating lease costs were follows:
Schedule
of Operating Lease Costs
Years Ended December 31,
2021
2020
Operating lease costs:
Cost of revenue
$ 1,797,327
$ 2,380,002
Selling and marketing
515,868
523,323
General and administrative
405,304
1,151,098
Total operating lease costs (1)
$ 2,718,499
$ 4,054,423
(1) Includes certain
costs associated with a business membership agreement that permits access to certain office space of $ 75,000 ,
see below.
Maturities
of the operating lease liability as of December 31, 2021 are summarized as follows:
Summary
of Maturity of Lease Liabilities
Years Ending December 31,
2022
$ 472,084
2023
486,247
2024
372,829
Minimum lease payments
1,131,160
Less imputed interest
( 171,981 )
Present value of operating lease liability
$ 1,159,179
Current portion of operating lease liability
$ 373,859
Long-term portion of operating lease liability
785,320
Total operating lease liability
$ 1,159,179
Sublease
Agreement - In November 2021, the Company entered into an agreement to sublease its leased office space for the duration of its operating
lease through September 2024, where it is entitled to receive sublease income of $ 637,000 .
In connection with the sublease agreement, the Company: (1) reduced the value of its right-of-use asset and lease liability by $ 1,001,511
based on a remeasurement of its existing operating
lease to exclude any renewal options in its lease liability; and (2) recognized a loss on impairment of the lease of $ 466,356
as reflected on the consolidated statements
of operations.
F- 31
Business
Membership – Effective October 1, 2021, the Company entered into a business membership agreement with York Factory LLC, doing
business as SaksWorks, that permits access to certain office space with furnishings, referred to as SaksWorks Memberships (each membership
provides a certain number of accounts that equate to the use of the space granted). The term of the agreement is for twenty-seven months,
with an initial period of three months at $ 25,000
per month for 30 accounts and secondary period
for the remaining twenty-four months at $ 56,617
per month for 110 accounts. The agreement also
provides for: (1) additional accounts at predetermined pricing; (2) an early termination date of June 30, 2023, providing
the Company gives notice by December 31, 2022; and (3) the renewal of the agreement at the end on the term for a twelve-month
period at the then-current market price and pricing structure on such renewal date.
Lease
Termination – Effective September 30, 2021, the Company terminated a certain lease arrangement for office space and as a result,
relinquished the space and derecognized a right-of-use asset of $ 15,673,474 , a lease liability of $ 17,934,940 and recorded a penalty
upon termination of $ 9,606,121 (as discounted since the amount of the liability and timing of the Cash Payments, as defined below, are
fixed), resulting in a net loss upon termination (or loss on termination of lease), of $ 7,344,655 , which has been reflected on the consolidated
statements of operations. In connection with the termination, the Company agreed to pay the landlord cash of $ 10,000,000 (the “Cash
Payments”) and $ 1,475,000 in market rate advertising. The Cash Payments are due as follows: $ 1,000,000 on December 1, 2021 (paid
in December 2021); $ 1,000,000 on October 1, 2022; $ 4,000,000 on October 1, 2023; and $ 4,000,000 on October 1, 2024.
8. Platform Development
Platform
development costs are summarized as follows:
Summary
of Platform Development Costs
As of December 31,
2021
2020
Platform development
$ 21,997,102
$ 16,027,428
Less accumulated amortization
( 12,698,307 )
( 8,671,820 )
Net platform development
$ 9,298,795
$ 7,355,608
A
summary of platform development activity is as follows:
Summary of Platform Development Cost Activity
As of and for the Years Ended
December 31,
2021
2020
Platform development beginning of year
$ 16,027,428
$ 10,678,692
Payroll-based costs capitalized during the year
4,818,866
3,750,541
Total capitalized costs
20,846,294
14,429,233
Stock-based compensation
2,045,264
1,608,995
Dispositions during the year
( 894,456 )
( 10,800 )
Platform development end of year
$ 21,997,102
$ 16,027,428
Amortization
expense for platform development for the years ended December 31, 2021 and 2020, was $ 4,485,384 and $ 3,890,966 , respectively, is included
within cost of revenues on the consolidated statements of operations.
F- 32
9. Intangible Assets
Intangible
assets subject to amortization consisted of the following:
Schedule
of Intangible Assets Subjects to Amortization
Weighted
Average
As of December 31, 2021
As
of December 31, 2020
Useful
Life (in
years)
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount
Developed
technology
4.80
$ 17,579,477
$ ( 11,465,869 )
$ 6,113,608
$ 19,070,857
$ ( 8,283,740 )
$ 10,787,117
Noncompete
agreement
-
480,000
( 480,000 )
-
480,000
( 480,000 )
-
Trade
name
11.95
3,328,000
( 781,942 )
2,546,058
3,328,000
( 503,342 )
2,824,658
Brand
name
10.00
5,175,136
( 297,584 )
4,877,552
-
-
-
Subscriber
relationships
5.06
73,458,799
( 32,622,245 )
40,836,554
73,458,799
( 18,105,041 )
55,353,758
Advertiser
relationships
9.42
2,240,000
( 570,391 )
1,669,609
2,240,000
( 332,515 )
1,907,485
Database
3.70
2,396,887
( 1,103,771 )
1,293,116
1,140,000
( 531,183 )
608,817
Subtotal
amortizable intangible assets
104,658,299
( 47,321,802 )
57,336,497
99,717,656
( 28,235,821 )
71,481,835
Website
domain name
-
20,000
-
20,000
20,000
-
20,000
Total
intangible assets
$ 104,678,299
$ ( 47,321,802 )
$ 57,356,497
$ 99,737,656
$ ( 28,235,821 )
$ 71,501,835
Developed
technology, noncompete agreement, trade name, subscriber relationships, advertiser relationships, and database intangible assets subject
to amortization were recorded as part of the Company’s business acquisitions. The website domain name has an infinite life and
is not being amortized. Amortization expense for the years ended December 31, 2021 and 2020 was $ 20,247,493 and $ 20,301,665 , respectively.
Amortization expense for developed technology and platform development of $ 4,343,641 and $ 4,659,986 for the years ended December 31,
2021 and 2020, respectively, are included within cost of revenues on the consolidated statements of operations. No impairment charges
have been recorded during the years ended December 31, 2021 and 2020.
Estimated
total amortization expense for the next five years and thereafter related to the Company’s intangible assets subject to amortization
as of December 31, 2021 is as follows:
Schedule
of Future Estimated Amortization Expenses for Intangible Assets
Years Ending December 31,
2022
$ 19,862,367
2023
18,396,551
2024
12,141,759
2025
1,139,834
2026
1,139,834
Thereafter
4,656,152
Intangible
assets, net
$ 57,336,497
10. Other Assets
Other
assets are summarized as follows:
Summary
of Other Assets
As of December 31,
2021
2020
Security deposit
$ 110,418
$ 110,418
Other deposits
-
15,400
Prepaid expenses
528,733
732,309
Prepaid supplies
-
472,685
Other assets
$ 639,151
$ 1,330,812
F- 33
11. Goodwill
The
changes in carrying value of goodwill as follows:
Schedule of Changes in Carrying Value of Goodwill
As of December 31,
2021
2020
Carrying value at beginning of year
$ 16,139,377
$ 16,139,377
Goodwill acquired in acquisition of The Spun
3,479,290
-
Carrying value at end of year
$ 19,618,667
$ 16,139,377
The
Company performs its annual impairment test at the reporting unit level, which is the operating segment or one level below the operating
segment. Management determined that the Company would be aggregated into a single reporting unit for purposes of performing the impairment
test for goodwill.
For
the years ended December 31, 2021 and 2020, the Company as part of its annual evaluations utilized the option to first assess qualitative
factors to determine whether it was necessary to perform the quantitative goodwill impairment assessment. As part of this assessment,
the Company reviews qualitative factors which include, but are not limited to, economic, market and industry conditions, as well as the
financial performance of its reporting unit. In accordance with applicable guidance, an entity is not required to calculate the fair
value of its reporting unit if, after assessing these qualitative factors, the Company determines that it is more likely than not that
the fair value of its reporting unit is greater than its respective carrying amount. The annual impairment test was performed on December
31, 2020. No impairment of goodwill has been identified during the years ended December 31, 2021 and 2020.
12. Restricted Stock Liabilities
On
December 15, 2020, the Company entered into an amendment for certain restricted stock awards and units that were previously issued to
certain employees in connection with the HubPages merger. Pursuant to the amendment:
●
the
restricted stock awards ceased to vest and all unvested shares were deemed unvested and forfeited, leaving an aggregate of 48,389
shares vested;
●
the
restricted stock units were modified to vest on December 31, 2020, and as of the close of business on December 31, 2020, each restricted
stock unit was terminated and deemed forfeited, with no shares vesting thereunder; and
●
subject
to certain conditions, the Company agreed to purchase the vested restricted stock awards and restricted stock units, at a price of
$ 88.00 per share in 24 equal monthly installments on the second business day of each calendar month beginning on January 4, 2021.
As
a result of the modification of the equity-based awards, the Company recognized $ 334,328 of incremental stock-based compensation costs
at the time of the modification and recorded $ 3,800,734 as a reclassification of restricted stock awards and units from equity to liability
classified upon modification, as reflected within additional paid-in capital on the consolidated statements of stockholders’ deficiency.
The
following table presents the components of the restricted stock liabilities:
Schedule
of Components of Restricted Stock liabilities
As of December 31,
2021
2020
Restricted stock liabilities (before imputed interest)
$ 3,800,734
$ 4,258,196
Less imputed interest
( 177,425 )
( 457,462 )
Present value of restricted stock liabilities
3,623,309
3,800,734
Less payments during the years
( 1,471,591 )
( 177,425 )
Restricted stock liabilities at end of year
$ 2,151,718
$ 3,623,309
Current portion of restricted stock liabilities (reflected in accrued expenses and other)
$ 2,151,718
$ 1,627,499
Long-term portion of restricted stock liabilities
-
1,995,810
Total restricted stock liabilities at end of year
$ 2,151,718
$ 3,623,309
The
Company recorded the repurchase of restricted stock of the Company’s common stock 22,178 during the years ended December 31, 2021
on the consolidated statements of stockholders’ deficiency.
F- 34
13. Accrued Expenses and Other
Accrued
expenses and other are summarized as follows:
Schedule
of Accrued Expenses
As of December 31,
2021
2020
General accrued expenses
$ 4,491,283
$ 4,116,875
Accrued payroll and related taxes
7,124,180
2,519,903
Accrued publisher expenses
6,319,068
3,956,114
Deferred cash payments in connection with acquisitions
655,928
-
Sales tax liability
778,774
1,063,515
Restricted stock liabilities
2,151,718
1,627,499
Lease termination liability
1,845,981
-
Other
643,637
1,434,287
Total
accrued expenses
$ 24,010,569
$ 14,718,193
14. Line of Credit
FastPay
Credit Facility – On December 6, 2021, the Company entered into an amendment to its financing and security agreement
for its line of credit with FPP Finance LLC (“FastPay”) that was originally entered into on February 27, 2020, pursuant to
which (i) the maximum amount of advances available was increased to $ 25,000,000
from $ 15,000,000 ,
(ii) the interest rate on the facility applicable margin was decreased to 6.00 %
per annum from 8.50 %
per annum (the facility bears interest at the LIBOR rate plus the applicable margin), and (iii) the maturity date was extended to February
28, 2024 . The line of credit is for working capital
purposes and is secured by a first lien on all the Company’s cash and accounts receivable and a second lien on all other assets.
As of December 31, 2021, the balance outstanding under the FastPay line of credit was $ 11,988,194 .
SallyPort
Credit Facility – As of January 1, 2020, Sallyport collected accounts receivable in excess of the balance outstanding under
the note, therefore, the Company was due $ 626,532 from Sallyport which was reflected within accounts receivable on the consolidated balance
sheets. Effective January 30, 2020, the Company’s factoring facility with Sallyport was closed and funds were no longer available
for advance.
15. Liquidated Damages Payable
Liquidated
Damages payable are summarized as follows:
Summary of
Liquidated Damages
As of December 31, 2021
Registration
Rights
Damages
Public
Information
Failure
Damages
Accrued
Interest
Balance
MDB Common Stock to be Issued (1)
$ 15,001
$ -
$ -
$ 15,001
Series H Preferred Stock
1,163,955
1,171,809
792,365
3,128,129
12 % Convertible Debentures
-
873,092
242,325
1,115,417
Series I Preferred Stock
1,386,000
1,386,000
612,877
3,384,877
Series J Preferred Stock
1,560,000
1,560,000
489,797
3,609,797
Series K Preferred Stock
180,420
721,680
50,134
952,234
Total
$ 4,305,376
$ 5,712,581
$ 2,187,498
$ 12,205,455
F- 35
As of December 31, 2020
Registration
Rights
Damages
Public
Information
Failure
Damages
Accrued
Interest
Balance
MDB Common Stock to be Issued (1)
$ 15,001
$ -
$ -
$ 15,001
Series H Preferred Stock
1,163,955
1,163,955
481,017
2,808,927
12 % Convertible Debentures
-
905,490
134,466
1,039,956
Series I Preferred Stock
1,386,000
1,386,000
332,185
3,104,185
Series J Preferred Stock
1,200,000
1,200,000
200,022
2,600,022
Total
$ 3,764,956
$ 4,655,445
$ 1,147,690
$ 9,568,091
(1) Consists of shares
of common stock issuable to MDB Capital Group, LLC (“MDB”).
For
the years ended December 31, 2021 and 2020, liquidated damages payables were $ 12,205,455 (short-term of $ 5,197,182 and long-term of $ 7,008,273 )
and $ 9,568,091 (short-term of $ 9,568,091 and long-term of none ), respectively.
The
Company will continue to accrue interest on the Liquidated Damages balance at 1 %
per month based on the balance outstanding until paid. There is no scheduled date when the unpaid Liquidated Damages become due.
Information
with respect to the Liquidated Damages recognized on the consolidated statements of operations is provided in Note 23.
16. Other Long-term Liabilities
Other
long-term liabilities consisted of the following:
Schedule
of Other long-term liabilities
As of December 31,
2021
2020
Lease termination liability
$ 6,928,053
$ 541,381
Deferred cash payment liabilities
410,037
-
Other
218,175
211,984
Other long-term liabilities
$ 7,556,265
$ 753,365
17. Fair Value Measurements
The
Company’s financial instruments consist of Level 1, Level 2 and Level 3 assets as of December 31, 2021 and 2020. As of December
31, 2021 and 2020, the Company’s cash and cash equivalents of $ 9,349,020 and $ 9,033,872 , respectively, were Level 1 assets and
included savings deposits, overnight investments, and other liquid funds with financial institutions.
Financial
instruments measured at fair value during the year consisted of the following:
Schedule
of Fair Value of Financial Instruments
As of December 31, 2021
Fair Value
Quoted Prices
in Active
Markets for
Identical
Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level
2)
Significant
Unobservable
Inputs
(Level
3)
Senior Secured Note
$ 60,756,285
$ -
$ 60,756,285
$ -
F- 36
As of December 31, 2020
Fair Value
Quoted Prices
in Active
Markets for
Identical
Assets
(Level
1)
Significant
Other
Observable
Inputs
(Level
2)
Significant
Unobservable
Inputs
(Level
3)
Senior Secured Note
$ 52,556,401
$ -
$ 52,556,401
$ -
Warrant derivative liabilities:
Strome Warrants
$ 704,707
$ -
$ -
$ 704,707
B. Riley Warrants
443,188
-
-
443,188
Total warrant derivative liabilities
$ 1,147,895
$ -
$ -
$ 1,147,895
Senior
Secured Note – The carrying value of the Senior Secured Note (as defined below) approximates fair value based
on current market interest rates for debt instruments of similar credit standing and, consequently, their fair values are based on Level
2 inputs.
The
quantitative information utilized in the fair value calculation of the Level 3 liabilities are as follows:
Unearned
Revenue – The fair value of unearned revenue remaining in connection with the 2019 acquisition of Sports Illustrated
media business, was determined with the following inputs: (1) projection of when unearned revenue will be earned; (2) expense
necessary to fulfill the subscriptions; (3) gross up of the fulfillment costs to include a market participant level of profitability;
(4) slight premium to the fulfillment-costs plus a reasonable profit metric; and (5) reduce projected future cash flows to present value
using an appropriate discount rate. The unearned revenue remaining from the acquisition as of December 31, 2021 was $ 4,855,167
and $ 14,071,065 ,
respectively, on the consolidated balance sheets.
The
changes in unearned revenue with inputs classified as Level 3 of the fair value hierarchy are reflected within revenue on the consolidated
statements of operations.
Warrant
Derivative Liabilities – The Company accounted for certain warrants of the 12 % Convertible Debentures (as described in Note
18) as derivative liabilities, which required the Company carry such amounts on its consolidated balance sheets as a liability at fair
value, as adjusted at each reporting period-end.
The
Company determined the fair value of the Strome Warrants and B. Riley Warrants (all as described in Note 21) utilizing the Black-Scholes
valuation model as further described below. These warrants were classified as Level 3 within the fair-value hierarchy. Inputs to the
valuation model include the Company’s publicly quoted stock price, the stock volatility, the risk-free interest rate, the remaining
life of the warrants, the exercise price or conversion price, and the dividend rate. The Company uses the closing stock price of its
common stock over an appropriate period of time to compute stock volatility.
These
assumptions are summarized as follows:
Strome
Warrants – 2021 assumptions upon reclassification to equity: Black-Scholes option-pricing; expected life: 1.54 years; risk-free
interest rate: 0.60 %; volatility factor: 146.68 %; dividend rate: 0.0 %; transaction date closing market price: $ 0.62 ; exercise price:
$ 0.50 ; and 2020 assumptions: Black-Scholes option-pricing; expected life: 2.45 ; risk-free interest rate: 0.13 %; volatility factor: 150.55 %;
dividend rate: 0.0 %; transaction date closing market price: $ 0.60 ; exercise price: $ 0.50 .
B.
Riley Warrants – 2021 assumptions upon reclassification to equity: Black-Scholes option-pricing; expected life: 3.88 years;
risk-free interest rate: 1.14 %; volatility factor: 144.61 %; dividend rate: 0.0 %; transaction date closing market price: $ 0.62 ; exercise
price: $ 0.33 ; and 2020 assumptions: Black-Scholes option-pricing; expected life: 4.79 years; risk-free interest rate: 0.36 %; volatility
factor: 140.95 %; dividend rate: 0.0 %; transaction date closing market price: $ 0.60 ; exercise price: $ 0.33 .
F- 37
The
following table represents the carrying amounts and change in valuation for the Company’s warrants accounted for as a derivative
liability and classified within Level 3 of the fair-value hierarchy as of and for the years ended December 31, 2021 and 2020:
Schedule
of Valuation Activity for Warrants Accounted for Derivative Liability
As of and for the Years Ended December 31,
2021
2020
Carrying
Amount at
Beginning
of Year
Change
in
Valuation
Reclassification
to
Equity
Carrying
Amount at
End of Year
Carrying
Amount at
Beginning
of Year
Change
in
Valuation
Carrying
Amount
at End of
Year
Strome Warrants
$ 704,707
$ ( 75,179 )
$ ( 629,528 )
$ -
$ 1,036,687
$ ( 331,980 )
$ 704,707
B. Riley Warrants
443,188
40,687
( 483,875 )
-
607,513
( 164,325 )
443,188
Total
$ 1,147,895
$ ( 34,492 )
$ ( 1,113,403 )
$ -
$ 1,644,200
$ ( 496,305 )
$ 1,147,895
For
the years ended December 31, 2021 and 2020, the change in valuation of warrant derivative liabilities recognized within other (expense)
income on the consolidated statements of operations, as described in the above table of $ 34,492
and $ 496,305 ,
respectively. The Strome Warrants and B. Riley Warrants were reclassified to equity upon filing an effective registration statement during
the year ended December 31, 2021, resulting in a $ 1,113,403
offset within additional paid-in capital on the
consolidated statements of stockholders’ deficiency.
The
following table represents the carrying amounts and changes in valuation for the Company’s conversion option features, buy-in features,
and default remedy features, as deemed appropriate for each instrument (collectively the embedded derivative liabilities), for the 12 %
Convertible Debentures (refer to Note 18) accounted for as embedded derivative liabilities and classified within Level 3 of the fair-value
hierarchy as of and for the year ended December 31, 2020:
Schedule
of Valuation Activity for the Embedded Conversion Feature Liability
As of and for the Year Ended December 31, 2020
Carrying
Amount at
Beginning of
Year
Change in
Valuation
Fair Value
Recorded
within Equity
Upon
Conversion
Carrying
Amount at End
of Year
12 % Convertible Debentures
$ 13,501,000
$ ( 2,571,004 )
$ ( 10,929,996 )
$ -
For
the year ended December 31, 2020, the change in valuation of embedded derivative liabilities as described in the above table of $ 2,571,004
was recognized as other expense on the consolidated statements of operations.
As
a result of the conversion of certain 12 % Convertible Debentures into shares of the Company’s common stock, the Company recorded
the fair value of the embedded derivative liabilities of the conversion option features, buy-in features, and default remedy features
of $ 10,929,996 within additional paid-in capital on the consolidated statements of stockholders’ deficiency (as further described
in Note 18).
As
of December 31, 2020, there was no longer any principal or accrued but unpaid interest outstanding under the 12 % Convertible Debentures
since certain holders converted the debt into shares of the Company’s common stock and certain holders were paid in cash.
18. Convertible Debt
The
Company had various financings through the issuance of 12 % senior subordinated convertible debentures during 2018 and 2019 that were
due and payable on December 31, 2020 (the “ 12 % Convertible Debentures”). In connection with the issuance of the 12 % Convertible
Debentures the Company recognized certain embedded derivative liabilities that were bifurcated from the note instruments, consisting
of a: (i) conversion option; (ii) buy-in feature; and (iii) default remedy feature, which required the Company to carry such amounts
on its consolidated financial statements as a liability at fair value, as adjusted at each period-end. The Company also incurred debt
issuance cost. The embedded derivative liabilities and debt issuance cost were treated as a debt discount and amortized over the term
of the debt.
F- 38
The
Company entered into a registration rights agreements in connection with the securities purchase agreements, where the Company agreed
to register the shares issuable upon conversion of the 12% Convertible Debentures for resale by the holders within a certain timeframe
and subject to certain conditions. The registration rights agreement provides for a cash payment equal to 1.0% per month of the amount
invested as partial liquidated damages upon the occurrence of certain events, on each monthly anniversary, up to a maximum amount of
6.0% of the aggregate amount invested, subject to interest at 12.0% per annum, accruing daily, until paid in full . The registration rights
agreements provide for Registration Rights Damages (further details are provided in Note 15).
The
securities purchase agreements also included a provision that requires the Company to maintain its periodic filings with the SEC in order
to satisfy the public information requirements under Rule 144(c) of the Securities Act. If the Company fails for any reason to satisfy
the current public information requirement after 6 months of the closing date, then the Company will be obligated to pay to each holder
a cash payment equal to 1.0% of the aggregate amount invested for each 30-day period, or pro rata portion thereof, as partial liquidated
damages per month, up to a maximum of 6 months, subject to interest at the rate of 1.0% per month until paid in full . The securities
purchase agreements provide for Public Information Failure Damages (further details are provided in Note 15).
The
Company recognized a portion of the Public Information Failure Damages pursuant to the securities purchase agreements in connection with
the 12% Convertible Debentures at the time of issuance as it was deemed probable the obligations would not be satisfied when the financings
were completed (see Note 15).
On
December 31, 2020, certain holders converted the 12% Convertible Debentures representing an aggregate of $ 18,104,949 of the then-outstanding
principal and accrued but unpaid interest into 2,449,431 shares of the Company’s common stock at effective conversion per-share
prices ranging from $ 7.26 to $ 8.80 . Further, the Company repaid an aggregate of $ 1,130,903 of the 12% Convertible Debentures, including
the then-outstanding principal and accrued interest, in cash. With respect to the conversion of the accrued interest into shares of the
Company’s common stock, the Company recognized a loss on conversion of $ 3,297,539 at the time of conversion on the consolidated
statements of operations. Upon conversion of the 12% Convertible Debentures, the Company recorded the aggregate outstanding principal
and loss on conversion of the accrued interest of $ 21,402,488 within additional paid-in capital on the consolidated statements of stockholders’
deficiency.
F- 39
The
following table represents the various components of the 12 %
Convertible Debentures as of and for the year ended December 31, 2020:
Schedule
of 12% Convertible Debentures
Issuance Date
Total 12%
December 12,
2018
March 18,
2019
March 27,
2019
April 8,
2019
Convertible
Debentures
Principal amount of debt:
$ 9,540,000
$ 1,696,000
$ 318,000
$ 100,000
$ 11,654,000
Less: issuance costs
( 590,000 )
( 96,000 )
( 18,000 )
-
( 704,000 )
Net cash proceeds received
$ 8,950,000
$ 1,600,000
$ 300,000
$ 100,000
$ 10,950,000
Principal amount of debt (excluding original issue discount)
$ 9,540,000
$ 1,696,000
$ 318,000
$ 100,000
$ 11,654,000
Add: conversion of debt from convertible debentures
3,551,528
-
-
-
3,551,528
Add: accrued interest
3,540,899
393,989
72,738
22,698
4,030,324
Principal amount of debt including accrued interest
16,632,427
2,089,989
390,738
122,698
19,235,852
Less: conversion in connection with issuance of common stock
( 15,870,143 )
( 2,089,989 )
( 22,119 )
( 122,698 )
( 18,104,949 )
Less: repayments in cash
( 762,284 )
-
( 368,619 )
-
( 1,130,903 )
Principal amount of debt
-
-
-
-
-
Debt discount:
Allocated embedded derivative liabilities at issuance
( 4,760,000 )
( 822,000 )
( 188,000 )
( 64,000 )
( 5,834,000 )
Liquidated Damages recognized upon issuance
( 706,944 )
( 67,200 )
( 12,600 )
( 4,200 )
( 790,944 )
Issuance cost incurred at issuance
( 590,000 )
( 106,000 )
( 18,000 )
-
( 714,000 )
Total debt discount
( 6,056,944 )
( 995,200 )
( 218,600 )
( 68,200 )
( 7,338,944 )
Less: amortization of debt discount
6,056,944
995,200
218,600
68,200
7,338,944
Debt discount
-
-
-
-
-
12% Convertible Debentures balance at December 31, 2020
$ -
$ -
$ -
$ -
$ -
For additional information for the year ended December
31, 2020 with respect to interest expense related to the 12% Convertible Debentures is provided in Note 19 .
19. Long-term Debt
Senior
Secured Note
Below
is a summary of the various amended and restated note, as well as various amendments thereto, to the senior secured note
with BRF Finance Co., LLC (“BRF Finance”), an affiliated entity of B. Riley, in its capacity as agent for the purchasers
and as purchaser, that was originally issued on June 10, 2019, for gross proceeds of $ 20,000,000 .
The transactions leading up to the second amended and restated note that is outstanding as of December 31, 2021 consisted of:
●
Amended
and restated note issued on June 14, 2019, where the Company received gross proceeds of $ 48,000,000 , together with the $ 20,000,000
gross proceeds received on June 10, 2019 for total gross proceeds of $ 68,000,000 , due June 14, 2022;
●
First
amendment to the amended and restated note issued on August 27, 2019, where the Company received gross proceeds of $ 3,000,000 ;
F- 40
●
Second
amendment to the amended and restated note issued on February 27, 2020, where the Company issued a $ 3,000,000 letter of credit to
the Company’s landlord for leased premises;
●
Second
amended and restated note issued on March 24, 2020, where the Company was permitted to enter into a Delayed Draw Term Note (as described
below), in the aggregate principal amount of $ 12,000,000 ;
●
First
amendment to second amended and restated note issued on March 24, 2020 was entered into on October 23, 2020 (“Amendment 1”),
where the maturity date was changed to December 31, 2022, subject to certain acceleration conditions and interest payable on the
note on September 30, 2020, December 31, 2020, March 31, 2021, June 30, 2021, September 30, 2021, and December 31, 2021 will
be payable in-kind in arrears on the last day of such fiscal quarter. Alternatively, at the option of the holder, such interest amounts
originally could have been paid in shares of Series K convertible preferred stock (the “Series K Preferred Stock”); however,
after December 18, 2020, the date the Series K Preferred Stock converted into shares of the Company’s common stock, such interest
amounts can be converted into shares of the Company’s common stock based upon the conversion rate specified in the Certificate
of Designation for the Series K Preferred Stock, subject to certain adjustments (further details are described in Note 20);
●
Second
amendment to the second amended and restated note issued March 24, 2020 was entered into on May 19, 2021 (“Amendment 2”),
pursuant to which: (i) the interest rate on the Senior Secured Note, as defined below, decreased from a rate of 12 %
per annum to a rate of 10 %
per annum; and (ii) the Company agreed that within one (1) business day after receipt of cash proceeds from any issuance of equity
interests, it will prepay the certain obligations in an amount equal to such cash proceeds, net of underwriting discounts and commissions;
provided, that, this mandatory prepayment obligation does not apply to any proceeds that the Company received from shares of the
Company’s common stock issued pursuant to the securities purchase agreement (as further described below under the heading Common
Stock Private Placement in Note 21) during the 90-day period commencing on May 20, 2021; and
●
Third
amendment to the second amended and restated note issued March 24, 2020 was entered into on December 6, 2021 (“Amendment 3”),
where the Company was permitted to increase the FastPay line of credit in an aggregate principal amount not to exceed $ 25,000,000 .
Collectively,
the amended and restated note and amendments thereto and the second amended and restated note and Amendment 1, Amendment
2 and Amendment 3 thereto are referred to as the “Senior Secured Note,” with all borrowings collateralized by substantially
all assets of the Company.
Further
details as of the date these consolidated financial statements were issued are provided under the heading Long-term Debt in Note
28.
Delayed
Draw Term Note
On
March 24, 2020, the Company entered into a 15 % delayed draw term note (the “Delayed Draw Term Note”) pursuant to the second
amended and restated note purchase agreement, in the aggregate principal amount of $ 12,000,000 .
On
March 24, 2020, the Company drew down $ 6,913,865 under the Delayed Draw Term Note, and after payment of commitment and funding fees paid
of $ 793,109 , and other of its legal fees and expenses that were incurred, the Company received net proceeds of $ 6,000,000 . The net proceeds
were used for working capital and general corporate purposes. Additional borrowings under the Delayed Draw Term Note requested by the
Company may be made at the option of the purchasers, subject to certain conditions. Up to $ 8,000,000 in principal amount under the note
was originally due on March 31, 2021. Interest on amounts outstanding under the note was payable in-kind in arrears on the last day of
each fiscal quarter. The transactions leading up to the Delayed Draw Term Note that is outstanding as of December 31, 2021 consisted
of:
●
Pursuant
to the terms of Amendment 1, entered into on October 23, 2020, the maturity date of the Delayed Draw Term Note was changed from March
31, 2021 to March 31, 2022. Amendment 1 also provided that the holder, could originally elect, in lieu of receipt of cash for payment
of all or any portion of the interest due or cash payments up to a certain conversion portion of the Delayed Draw Term Note, to receive
shares of Series K Preferred Stock; however, after December 18, 2020, the date the Series K Preferred Stock converted into shares
of the Company’s common stock, the holder may elect, in lieu of receipt of cash for such amounts, shares of the Company’s
common stock at the price the Company last sold shares of the Company’s common stock;
●
On
October 23, 2020, $ 3,367,000 , including principal and accrued interest of the Delayed Draw Term Note, converted into shares of the
Company’s Series K Preferred Stock (see Note 20);
●
On
May 19, 2021, pursuant to Amendment 2, the interest rate on the Delayed Draw Term Note decreased from a rate of 15 % per annum to
a rate of 10 % per annum; and
●
On
December 28, 2021, the Company drew down $ 5,086,135
under the Delayed Draw Term Note, and after
payment of commitment and funding fees paid of $ 508,614 ,
the Company received net proceeds of $ 4,577,522 .
The net proceeds were used for working capital and general corporate purposes.
Further
details as of the date these consolidated financial statements were issued are provided under the heading Long-term Debt in Note
28.
F- 41
The
following table represents the components of the Senior Secured Note and Delayed Draw Term Note:
Schedule
of Senior Secured Notes and Delayed Draw Term Note
As of and for the Years Ended
December 31,
2021
2020
Senior
Secured
Note
Components
Delayed
Draw Term
Note
Components
Total
Senior
Secured
Note
Components
Delayed
Draw Term
Note
Components
Total
Principal amount of debt:
Principal amount of debt received on June 10, 2019
$ 20,000,000
$ -
$ 20,000,000
$ 20,000,000
$ -
$ 20,000,000
Principal amount of debt received on June 14, 2019
48,000,000
-
48,000,000
48,000,000
-
48,000,000
Principal amount of debt received on August 27, 2019
3,000,000
-
3,000,000
3,000,000
-
3,000,000
Principal amount of debt received on March 26, 2020
-
6,913,865
6,913,865
-
6,913,865
6,913,865
Principal amount of debt received on December 28, 2021
-
5,086,135
5,086,135
-
-
-
Subtotal principal amount of debt
71,000,000
12,000,000
83,000,000
71,000,000
6,913,865
77,913,865
Add accrued interest
13,852,050
1,223,506
15,075,556
7,457,388
675,958
8,133,346
Less principal payment paid in Series J Preferred Stock (net of interest of $ 146,067 )
( 4,853,933 )
-
( 4,853,933 )
( 4,853,933 )
-
( 4,853,933 )
Less principal payment paid in Series K Preferred Stock (net of interest of $ 71,495 )
-
( 3,295,505 )
( 3,295,505 )
-
( 3,295,505 )
( 3,295,505 )
Less principal payments paid in cash
( 17,307,364 )
-
( 17,307,364 )
( 17,307,364 )
-
( 17,307,364 )
Principal amount of debt outstanding including accrued interest
62,690,753
9,928,001
72,618,754
56,296,091
4,294,318
60,590,409
Debt discount:
Placement fee to B. Riley FBR
( 3,550,000 )
( 691,387 )
( 4,241,387 )
( 3,550,000 )
( 691,387 )
( 4,241,387 )
Commitment fee ( 2 % of unused commitment)
-
( 101,723 )
( 101,723 )
-
( 101,723 )
( 101,723 )
Success based fee to B. Riley FBR
( 3,400,000 )
-
( 3,400,000 )
( 3,400,000 )
-
( 3,400,000 )
Legal and other costs
( 202,382 )
( 120,755 )
( 323,137 )
( 202,382 )
( 120,755 )
( 323,137 )
Commitment fee due December 28, 2021
-
( 508,614 )
( 508,614 )
-
-
-
Subtotal debt discount
( 7,152,382 )
( 1,422,479 )
( 8,574,861 )
( 7,152,382 )
( 913,865 )
( 8,066,247 )
Less amortization of debt discount
5,217,914
855,007
6,072,921
3,412,692
554,693
3,967,385
Unamortized debt discount
( 1,934,468 )
( 567,472 )
( 2,501,940 )
( 3,739,690 )
( 359,172 )
( 4,098,862 )
Carrying value at year-end
$ 60,756,285
$ 9,360,529
$ 70,116,814
$ 52,556,401
$ 3,935,146
$ 56,491,547
F- 42
Paycheck
Protection Program Loan
On
April 6, 2020, the Company entered into a note agreement with JPMorgan Chase Bank, N.A. (“JPMorgan Chase”) under the recently
enacted Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) administered by the U.S. Small Business Administration
(“SBA”) (the “Paycheck Protection Program Loan”). The Company received total proceeds of $ 5,702,725 under the
Paycheck Protection Program Loan. In accordance with the requirements of the CARES Act, the Company used proceeds from the Paycheck Protection
Program Loan primarily for payroll costs. The Paycheck Protection Program Loan was scheduled to mature on April 6, 2022 , with a 0.98 %
interest rate and was subject to the terms and conditions applicable to loans administered by the SBA under the CARES Act.
On
June 22, 2021, the SBA authorized full forgiveness of $ 5,702,725 under the Paycheck Protection Program Loan; thus, the Company will not
need to make any payments on the Paycheck Protection Program Loan that JPMorgan Chase facilitates as an SBA lender. JPMorgan Chase will
apply the forgiveness amount the SBA authorized, plus all accrued interest, to the Company’s Paycheck Protection Program Loan.
The requirements under this program are established by the SBA. All requests for Paycheck Protection Program Loan forgiveness are subject
to SBA eligibility. The Company recorded a gain upon debt extinguishment for the year ended December 31, 2021 of $ 5,716,697 (including
accrued interest) pursuant to the forgiveness in other (expense) income on the consolidated statements of operations.
The
following table summarizes long-term debt:
Schedule of Long Term Debt
As of December 31,
2021
2020
Principal
Balance
(including
accrued
interest)
Unamortized
Discount
and Debt
Issuance
Costs
Carrying
Value
Principal
Balance
(including
accrued
interest)
Unamortized
Discount
and Debt
Issuance
Costs
Carrying
Value
Senior Secured Note, as amended, matures December 31, 2023
$ 62,690,753
$ ( 1,934,468 )
$ 60,756,285
$ 56,296,091
$ ( 3,739,690 )
$ 52,556,401
Delayed Draw Term Note, as amended, matures December 31, 2023
9,928,001
( 567,472 )
9,360,529
4,294,318
( 359,172 )
3,935,146
Paycheck Protection Program Loan, scheduled to mature April 6, 2022, fully forgiven June 22, 2021
-
-
-
5,702,725
-
5,702,725
Total
$ 72,618,754
$ ( 2,501,940 )
70,116,814
$ 66,293,134
$ ( 4,098,862 )
62,194,272
Less current portion
( 5,744,303 )
-
Long-term portion
$ 64,372,511
$ 62,194,272
As
of December 31, 2021, the Company’s Delayed Draw Term Note, as amended, carrying value of $ 9,360,529 was as follows: (1) $ 5,744,303
(including accrued interest and less unamortized discount and debt issuance costs of $ 180,365 ); and (2) $ 3,616,226 (including accrued
interest and less unamortized discount and debt issuance costs of $ 387,107 ).
The
following table summarizes principal maturities of long-term debt:
Schedule of Principal Maturities of Long-term Debt
Years Ending December 31,
2022
$ 5,924,668
2023
66,694,086
Total
$ 72,618,754
Information
for the years ended December 31, 2021 and 2020 with respect to interest expense related to long-term debt is provided below under the
heading Interest Expense .
F- 43
Interest
Expense
The
following table represents interest expense:
Summary of Interest Expense
Years Ended December 31,
2021
2020
Amortization of debt discounts:
12% Convertible Debentures
$ -
$ 3,880,609
Senior Secured Note
1,805,222
2,171,910
Delayed Draw Term Note
300,314
554,693
Total amortization of debt discount
2,105,536
6,607,212
Accrued and noncash converted interest:
12% Convertible Debentures
-
2,116,281
Senior Secured Note
6,394,662
6,374,746
Delayed Draw Term Note
547,548
747,453
Payroll Protection Program Loan
13,972
-
Promissory Note
-
5,844
Total accrued and noncash converted interest
6,956,182
9,244,324
Cash paid interest:
Other
1,392,900
645,681
Total interest expense
$ 10,454,618
$ 16,497,217
20. Preferred Stock
The
Company has the authority to issue 1,000,000 shares of preferred stock, $ 0.01 par value per share, consisting of authorized and/or outstanding
shares as of December 31, 2021 as follows:
● 2,000
authorized shares were designated as “Series F Convertible Preferred Stock”,
none of which were outstanding. The Series F Convertible Preferred Stock was eliminated on
September 7, 2021.
● 1,800
authorized shares designated as “Series G Convertible Preferred Stock” (as further
described below), of which 168,496 shares are outstanding.
● 23,000
authorized shares designated as “Series H Convertible Preferred Stock” (as further
described below), of which 15,066 shares are outstanding.
● 25,800
authorized shares were designated as “Series I Convertible Preferred Stock” on
June 27, 2019, none of which were outstanding (as further described below). The Series I
Convertible Preferred Stock was eliminated on September 7, 2021.
● 35,000
authorized shares were designated as “Series J Convertible Preferred Stock” on
October 4, 2019, none of which were outstanding (as further described below). The Series
J Convertible Preferred Stock was eliminated on September 7, 2021.
● 20,000
authorized shares were designated as “Series K Convertible Preferred Stock” on
October 22, 2020, none of which were outstanding (as further described below). The Series
K Convertible Preferred Stock was eliminated on September 7, 2021.
Series
G Preferred Stock
On
May 30, 2000, the Company sold 1,800 shares of its Series G Convertible Preferred Stock (the “Series G Preferred Stock”),
of which 1,631.504 were converted prior to November 2001 and 168.496 shares continue to be outstanding, at a stated value of $ 1,000 per
share, convertible into 8,582 shares of the Company’s common stock. The Series G Preferred Stock is convertible into shares of
common stock, at the option of the holder, subject to certain limitations. The Company may require holders to convert all (but not less
than all) of the Series G Preferred Stock or buy out all outstanding shares of Series G Preferred Stock at the liquidation value of $ 168,496 .
Holders of Series G Preferred Stock are not entitled to dividends and have no voting rights, unless required by law or with respect to
certain matters relating to the Series G Preferred Stock.
F- 44
Upon
a change in control, sale of or similar transaction, as defined in the Certificate of Designation for the Series G Preferred Stock, the
holder of the Series G Preferred Stock has the option to deem such transaction as a liquidation and may redeem their 168.496 shares at
the liquidation value of $ 1,000 per share, or an aggregate amount of $ 168,496 . The sale of all the assets of the Company on June 28,
2007 triggered the redemption option. As such redemption was not in the control of the Company, the Series G Preferred Stock has been
accounted for as if it is redeemable preferred stock and is classified on the consolidated balance sheets as a mezzanine obligation between
liabilities and stockholders’ deficiency.
Series
H Preferred Stock
On
August 10, 2018 (the “Closing Date”), the Company closed on a securities purchase agreement with certain accredited investors,
pursuant to which the Company issued an aggregate of 19,399 shares of Series H Convertible Preferred Stock (the “Series H Preferred
Stock”) at a stated value of $ 1,000 , initially convertible into 2,672,176 shares of the Company’s common stock, at the option
of the holder subject to certain limitations, at a conversion rate equal to the stated value divided by the conversion price of $ 7.26
per share, for aggregate gross proceeds of $ 19,399,250 (net proceeds of $ 18,045,496 after taking into consideration issuance costs or
$ 1,353,754 ).
Between
August 14, 2020 and August 20, 2020, the Company entered into additional securities purchase agreements for the sale of Series H Preferred
Stock with accredited investors, pursuant to which the Company issued 108 shares (after it rescinded the issuance of 2,145 shares that
were deemed null and void and repaid to certain holders on October 28, 2020), at a stated value of $ 1,000 per share, initially convertible
into 14,877 shares of the Company’s common stock at a conversion rate equal to the stated value divided by the conversion price
of $ 7.26 per share, for aggregate gross proceeds of $ 130,896 (net proceeds of $ 113,000 after taking into consideration issuance costs),
which was used for working capital and general corporate purposes.
On
October 31, 2020, the Company issued 389 shares of Series H Preferred Stock to James Heckman at the stated value of $ 1,000 , convertible
into 53,582 shares of the Company’s common stock, at the option of the holder subject to certain limitations at a conversion rate
equal to the stated value divided by the conversion price of $ 7.26 per share. The shares of Series H Preferred Stock were issued in connection
with the cancellation of promissory notes payable to Mr. Heckman in the aggregate outstanding principal amount of $ 389,000 .
The
number of shares issuable upon conversion of the Series H Preferred Stock will be adjusted in the event of stock splits, stock dividends,
combinations of shares and similar transactions. Each Series H Preferred Stock votes on an as-if-converted to common stock basis, subject
to beneficial ownership blocker provisions and other certain conditions. In addition, if at any time the Company grants, issues or sells
any common stock equivalents or rights to purchase stock, warrants, securities or other property pro rata to the record holders of any
class of shares of common stock (the “Purchase Rights”), then a holder of the Series H Preferred Stock will be entitled to
acquire the aggregate Purchase Rights which the holder could have acquired if the holder had held the number of shares of common stock
acquirable upon complete conversion of such holder’s Series H Preferred Stock immediately before the date on which a record is
taken for the grant, issuance or sale of such Purchase Rights, subject to certain conditions, adjustments, and limitations. All the shares
of Series H Preferred Stock automatically convert into shares of the Company’s common stock on the fifth anniversary of the Closing
Date at the conversion price of $ 7.26 per share.
The
shares of Series H Preferred Stock were subject to limitations on conversion into shares of the Company’s common stock until the
date that increased the number of authorized shares of its common stock to at least a number permitting all the Series H Preferred Stock
to be converted in full, which was filed on December 18, 2020, therefore this limitation was removed (as further described in Note 21).
F- 45
Pursuant
to the registration rights agreement entered into on August 10, 2018, in connection with the securities purchase agreements, the Company
agreed to register the shares issuable upon conversion of the Series H Preferred Stock for resale by the holders. The Company committed
to file the registration statement by no later than 75 days after the closing date and to cause the registration statement to become
effective, in general, by no later than 120 days after the closing date (or, in the event of a full review by the staff of the SEC, 150
days following the closing date). The registration rights agreement provides for a cash payment equal to 1.0% per month of the amount
invested as partial liquidated damages, on each monthly anniversary, payable within 7 days of such event, and upon the occurrence of
certain events up to a maximum amount of 6.0% of the aggregate amount invested, subject to interest at 12.0% per annum, accruing daily,
until paid in full. The registration rights agreements provide for Registration Rights Damages (further details are provided in Note
15).
The
securities purchase agreements entered into on August 10, 2018, included a provision that requires the Company to maintain its periodic
filings with the SEC in order to satisfy the public information requirements under Rule 144(c) of the Securities Act. If the Company
fails for any reason to satisfy the current public information requirement after 6 months of the closing date, then the Company will
be obligated to pay to each holder a cash payment equal to 1.0% of the aggregate amount invested for each 30-day period, or pro rata
portion thereof, as partial liquidated damages per month, up to a maximum of 6 months, subject to interest at the rate of 1.0% per month
until paid in full. The securities purchase agreements provide for Public Information Failure Damages (further details are provided in
Note 15).
The
following table represents the components of the Series H Preferred Stock for the years ended and as of December 31, 2021 and 2020:
Schedule of Components of Preferred Stock
Series H Preferred
Shares
Stock
Components
Issuance of Series H Preferred Stock at January 1, 2020
19,399
$ 19,399,250
Less issuance costs
( 1,353,754 )
Net issuance of Series H Preferred Stock at January 1, 2020
18,045,496
Issuance of Series H Preferred Stock on August 19, 2020:
Issuance of Series H Preferred Stock (as further described below)
108
130,896
Less issuance costs netted from the proceeds
( 17,896 )
Net proceeds received upon issuance of Series H Preferred Stock
113,000
Conversion of Series H Preferred Stock into common stock on September 21, 2020
( 300 )
( 300,000 )
Issuance of Series H Preferred Stock upon conversion of promissory note on November 13, 2020 (as further described below)
389
389,000
Net issuance of Series H Preferred Stock during the year ended December 31, 2020
197
202,000
Series H Preferred Stock at December 31, 2020
19,596
$ 18,247,496
Conversion of Series H Preferred Stock:
Conversion of Series H Preferred Stock into common stock on August 17, 2021
( 50 )
( 50,000 )
Conversion of Series H Preferred Stock into common stock on November 22, 2021
( 4,011 )
( 4,011,000 )
Conversion of Series H Preferred Stock into common stock on December 21, 2021
( 469 )
( 469,000 )
Total conversion of Series H Preferred Stock
( 4,530 )
( 4,530,000 )
Series H Preferred Stock at December 31, 2021
15,066
$ 13,717,496
During
the year ended December 31, 2020, in connection with the issuance of 108 shares (issued on August 19, 2020) and 389 shares (issued on
October 31, 2020) of Series H Preferred Stock, the Company recognized a beneficial conversion feature of $ 113,000 and $ 389,000 (totaling
$ 502,000 ), respectively, for the underlying common shares since the nondetachable conversion feature was in-the-money (the conversion
price of $ 7.26 was lower than the Company’s common stock trading price of $ 18.92 and $ 16.94 at the issuance date of August 19,
2020 and October 31, 2020, respectively). The beneficial conversion feature was recognized as a deemed dividend with an offset to additional
paid-in capital.
F- 46
The
Company recorded the issuance of shares of the Company’s common stock upon conversion of the Series H Preferred Stock of 624,111
and 41,323
during the years ended December 31, 2021 and
2020, respectively, on the consolidated statements of stockholders’ deficiency
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.