Item 2. Management’s Discussion and Analysis
ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The
following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial
statements and related condensed notes thereto, which are included in Part I of this report. Our future financial condition and results
of operations, as well as any forward-looking statements, are subject to inherent risks and uncertainties that may adversely impact our
operations and financial results. These risks and uncertainties are discussed in the Company’s prospectus, dated March 31, 2022,
filed with the SEC in accordance with Rule 424(b) of the Securities Act on April 4, 2022 (the “Prospectus”) in connection
with the Company’s initial public offering.
OVERVIEW
The
following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial
statements and related notes thereto, which are included in Part I of this report.
We
focus on the design, assembly, manufacturing, and sales of lithium iron phosphate (LiFePO4) batteries and supporting accessories for
recreational vehicles (“RVs”) and marine applications with plans to expand into home energy storage products and industrial
applications. We design, manufacture, and distribute high-powered, lithium battery solutions using ground-breaking concepts with a creative
sales and marketing approach. Our product offerings include some of the most dense and minimal-footprint batteries in the RV & Marine
industry. We are developing the e360 Home Energy Storage: a system that we expect to significantly change the industry in barrier price,
flexibility, and integration. We are deploying multiple IP strategies with cutting-edge research, manufacturing processes, and unique
products to sustain and scale the business. We currently have customers consisting of dealers, wholesalers, and original
equipment manufacturers who are driving revenue and brand awareness nationally.
Our
corporate headquarters are based in Redmond, Oregon, with assembly in the United States and suppliers based in Asia. We are currently
in the process of building out manufacturing capacity at our corporate headquarters. Our long-term target is to onshore the manufacturing
of most of our components and assemblies, including cell manufacturing, to the United States.
Our
main target markets are the RV & Marine industry. We believe that we are currently well positioned to capitalize on the rapid market
conversion from lead-acid to lithium batteries as the primary method of power sourcing in these industries. Additional focus markets
include home energy storage, where we aim to provide a cost-effective, low barrier of entry, and a do-it-yourself (“DIY”)
flexible system for those looking to power their homes via solar energy, wind, or grid back-up. Along with RV/Marine and home energy
storage markets, we aim to provide additional capacities to the ever-expanding electric forklift and industrial material handling markets.
Expion360’s
VPR 4EVER product line, which is manufactured for the RV/Marine industry, was launched in December 2020. The VPR 4EVER product line,
through its rapid sales growth, has shown to be a preferred conversion solution for lead-acid batteries. We believe that our e360 Home
Energy Storage system has strong revenue potential with recurring income opportunities for us and our associated sales partners.
Our
products provide numerous advantages for various industries that are looking to migrate to lithium-based energy storage. They incorporate,
detailed-oriented design, engineering, and manufacturing, and strong case materials and internal and structural layouts, and are backed
by responsive customer service.
COMPETITIVE
STRENGTHS
We
believe the following strengths differentiate Expion360 and create long-term sustainable competitive advantages.
Superior
Capacity to Lead Acid Competitors
Lead-acid batteries have always been the standard in RV and
marine transportation vehicles. Our lithium-ion batteries offer superior capacity to our lead-acid competitors. Our batteries utilize
lithium iron phosphate, and therefore, are expected to have a lifespan of approximately 12 years — three to four times that of certain
lead-acid batteries and with ten times the number of charging cycles. Furthermore, our typical battery provides three times the power
of the typical, lead-acid battery despite being half the weight (comparing, for example, a typical lead-acid battery like Renogy Deep
Cycle AGM, which is rated at 100Ah, to our own LFP 100Ah battery and assuming slow discharge at a .1C rate).
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Battery
Pack Flexibility
Our
battery packs are also highly flexible, designed to be moved and used in various applications seamlessly. We plan to onshore our semi-automated
pack assembly in Redmond, Oregon beginning in the fourth quarter of 2022. This should allow us to use a more flexible approach to forming
and creating new battery packs. By onshoring, we expect to be able to react to market demands at a much quicker pace and increase profit
levels over our competition.
Strong
National Retail Customers
We
have a national presence with several large retail customers, such as Camping World.
Long-time
RV and Marine Industry Experience and Relationship
John
Yozamp, Founder of Expion360, pioneered multiple new recreational concepts in the RV industry. As the founder and previous owner of Zamp
Solar, he has extensive relationships in the RV OEM industry.
Strong
Insider Ownership
Expion360
is owned and managed by a team with a strong track record in the RV and clean energy spaces. In addition, our company insiders owned
over 59% equity in the company immediately prior to the initial public offering, signaling a strong commitment and personal investment
in the company.
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Expansion
into New Markets
While
RV and marine applications currently drive revenue, Expion360 has plans to expand into the home energy market in the coming years. Our
e360 Home Energy Storage system is planned to target entry level customers with its modular design that will allow for DIY expansion.
We see the vision of stored energy as a portable, moving concept, where stored energy can be transported from the home to other devices
outside of it. Furthermore, Expion360 plans to file for IP protection for Expion360’s “Smart Talk” upon completion
of development. “Smart Talk” is designed to allow multiple batteries in a bank to communicate as one and be linked to a network.
Strong
Distribution Channels
Expion360
has sales relationships with many major RV and marine retailers and plans to use what we believe is a strong reputation in the lithium
battery space to create an even stronger distribution channel. John Yozamp has used his decades of experience in the energy and RV industries
to cultivate relationships with numerous retailers in the space. Expion360 has already established a sales relationship with Camping
World, the largest RV retailer with sales representing around 25% of all new RVs sold nationwide, as well as Electric World, Patrick
Distribution, and NTP-STAG, a leading distributor of aftermarket RV parts.
RECENT
DEVELOPMENTS AND TRENDS
In
addition to the recent developments identified in in the Company’s prospectus, dated March 31, 2022, filed with the SEC in accordance
with Rule 424(b) of the Securities Act on April 4, 2022 (the “Prospectus”) in connection with the Company’s initial
public offering, our business in 2022 has been impacted, and we believe will continue to be impacted by the following recent events and
trends:
On
April 1, 2022, the Company completed an initial public offering. A total of 2,466,750 shares of common stock were sold at $7 per share
in the IPO, including 321,750 shares sold to underwriters, for total gross proceeds of $17,267,250, or net proceeds of $15,735,870 after
issuance costs of $1,531,380. During the three months ended March 31, 2022, the Company incurred additional costs related to the IPO
of $423,634, which are recorded as deferred costs as of March 31, 2022. These costs, plus any IPO-related costs incurred subsequent to
March 31, 2022, shall reduce additional paid-in capital.
From
the IPO proceeds, in April 2022 the Company paid off working capital loans totaling $550,000 (see Note 6 – Line of Credit and Short-Term
Revolving Loans) and notes payable of $1.7 million, plus related interest totaling $213,895.
We
experienced overall improvements in sales trends in the three-month period ended March 31, 2022.
Our
new leased distribution center in Elkhart, Indiana became operational in first quarter of 2022 and our new leased facility in Redmond,
Oregon is under development with roughly $950,000 of proceeds from the IPO earmarked for the construction of a new assembly line and
associated equipment for quality testing and material handling.
KEY
LINE ITEMS
Revenue
Recognition
The
Company’s revenue is generated from the sale of products consisting primarily of batteries and accessories. The Company recognizes
revenue when control of goods or services is transferred to its customers in an amount that reflects the consideration it is expected
to be entitled to in exchange for those goods or services. Materially, all of our sales are within the United States.
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Cost
of Sales
Our
primary cost of sales is related to our direct product and landing costs. Direct labor costs consist of payroll costs (including taxes
and benefits) of employees directly engaged in assembly activities. Overhead consists primarily of warehouse rent and utilities. The
costs can increase or decrease based on costs of product and assembly parts, purchased at market pricing, customer supply requirements,
and the amount of labor required to assemble a product, along with the allocation of fixed overhead.
Selling,
General and Administrative Expenses
Selling,
general and administrative expenses consist primarily of salaries, benefits, and sales and marketing costs. Other costs include facility
and related costs, professional fees and other legal expenses, consulting, tax and accounting services, sales and marketing expenses.
Interest
and Other Income, net
Interest
expense consists of interest costs on loans with interest rates ranging from 10% to 15% and amortization of debt issuance costs.
Off-Balance
Sheet Arrangements
We
have no material off-balance sheet arrangements.
RESULTS
OF OPERATIONS
The
following table sets forth certain operational data as a percentage of sales.
Three Months Ended
March 31,
2022
2021
Net sales
100 %
100 %
Cost of sales
60.0
68.9
Gross profit
40.0
31.1
Selling, general, and administrative expenses
55.5
35.9
Loss from operations
(15.5 )
(4.8 )
Other expense — net
16.8
23.1
Loss before income taxes
(32.3 )
(27.9 )
Net loss
(32.3 )
(27.9 )
Sales
Sales
for the three months ended March 31, 2022 increased by 143.5%, or approximately $1.27 million, compared to the corresponding period in
2021. The increase was primarily attributable to an increase in our overall sales volume.
Cost
of Sales
Total
cost of sales for the three months ended March 31, 2022 increased by 112.1%, or approximately $684,000, compared to the corresponding
period in 2021, but decreased as a percentage of sales by 8.9%. The increase in costs and decrease as a percentage of sales is primarily
attributed to improved efficiencies due to the increase in our overall sales volume.
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Gross
Profit
Our
gross profit as a percentage of sales increased to 40.0% for the three months ended March 31, 2022, compared to 31.1% for the three months
ended March 31, 2021. The increase in gross profit was primarily attributable to our expanded product line of six new batteries that
was launched in late 2020, which gained continuous momentum and increased demand throughout 2021 and into first quarter of 2022.
Selling,
General and Administrative Expenses
Selling,
general and administrative expenses for the three months ended March 31, 2022 increased by 277%, or approximately $879,000, compared
to the corresponding period in 2021 due to increased costs to support our growth in sales and business development efforts along with
various expenses incurred in preparation for our initial public offering. The most substantial increases were in salaries and benefits,
legal and professional services (primarily in relation to preparation for our initial public offering), sales and marketing, and rents
and utilities.
Presented
in the table below is the composition of selling, general and administrative expenses:
Three Months
Ended
3/31/22
Three Months
Ended
3/31/21
Salaries and benefits
$ 622,674
$ 132,571
Sales and marketing
160,038
56,486
Rents, maintenance, utilities
134,505
47,462
Legal and professional
106,568
7,149
Software, fees, tech support
38,923
16,480
Travel expenses
33,487
6,884
Supplies, office
30,891
18,469
Depreciation
27,434
9,102
Insurance
19,587
4,585
Research and development
5,316
6,759
Other
16,953
11,468
Total
$ 1,196,376
$ 317,415
Other
Expense
Our
other expense for the three months ended March 31, 2022 and 2021 was approximately $362,000 and $205,000, respectively. Other expense
for the three months ended March 31, 2022 is made up almost entirely of interest expense, of which $214,527 was attributable to the amortization
of debt discount, including $178,693 of non-cash amortization related to warrants issued in connection with debt. The remaining interest
of $147,587, attributed to debt obligations, increased approximately $55,000 compared to the corresponding period in 2021. The change
is primarily related to a higher average debt balance during the three months ended March 31, 2022 compared to the corresponding period
in 2021. The remaining balance of other expense during the three months ended March 31, 2021, totaling approximately $112,000, was related
to debt conversion expense on an induced conversion that occurred on January 1, 2021. The expense was calculated as the fair value of
the additional units issued under the induced conversion over the value of the number of units issuable under the original terms of the
convertible notes that were converted.
Net
Loss
Our
net loss for the three months ended March 31, 2022 and 2021 was $696,853 and $247,193, respectively. The increase in net loss was primarily
the result of increased selling, general, and administrative expenses as we invested in human resources, facilities, and business development
in preparation of our expanded growth objectives along with an increase in legal and professional costs associated with the initial public
offering.
LIQUIDITY
AND CAPITAL RESOURCES
As
of March 31, 2022 and December 31, 2021, our current assets exceeded current liabilities by approximately $2.3 million and $3.2 million
respectively, and we had cash and cash equivalents of approximately $799,000 and $773,000, respectively. On April 1, 2022, we closed
our initial public offering which resulted in approximately $15.7 million of net proceeds.
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Short-term
liquidity requirements
We
generally consider our short-term liquidity requirements to consist of those items that are expected to be incurred within the next twelve
months and believe those requirements to consist primarily of funds necessary to pay operating expenses, interest and principal payments
on our debt, and capital expenditures related to assembly line expansion. As of March 31, 2022, we expect our short-term liquidity requirements
to include (a) approximately $950,000 of capital additions; (b) principal debt payments totaling approximately $2.3 million, of which
$2.25 million and related interest totaling approximately $214,000, was paid in April 2022 with the proceeds received from the IPO; and
(c) lease obligation payments of approximately $751,000, including imputed interest. Additionally, we anticipate we will invest approximately
$7.25 million in working capital and inventory, $850,000 in sales and marketing, $675,000 in research and development, and $1.13 million
in general corporate purposes.
Long-term
liquidity requirements
We
generally consider our long-term liquidity requirements to consist of those items that are expected to be incurred beyond the next twelve
months and believe these requirements consist primarily of funds necessary for eighteen months.
Based
on our current business plan, we believe that cash flows from operations, together with the proceeds from the initial public offering
will be sufficient to meet our anticipated cash needs for working capital, capital expenditures, and debt service over the next eighteen
months. Our ability to make scheduled principal and interest payments, or to refinance our indebtedness, or to fund planned capital expenditures,
will depend on future performance, which is subject to general economic conditions, the competitive environment, and other factors, including
those outlined in the “Risk Factors” section of this prospectus. If our estimates of revenues, expenses, capital, or liquidity
requirements change or are inadequate to support our growth or if cash generated from operations is insufficient to satisfy our liquidity
requirements, we may seek to sell additional equity and/or arrange additional debt financing. We may also seek to raise additional equity
and/or arrange debt financing to give us the financial flexibility to pursue attractive opportunities that may arise in the future.
Cash
flows provided by (used in) operating activities
We
generated positive cash flows from operating activities of approximately $506,000 for the three months ended March 31, 2022, compared
to negative cash flows of approximately $298,000 for the corresponding period in 2021. Significant factors affecting operating cash flows
during the periods included:
For
the three months ended March 31, 2022, our loss of $696,853 was adjusted and reduced by non-cash transactions including amortization
of debt discount of approximately $215,000 and depreciation of approximately $29,000. For the three months ended March 31, 2021, our
loss of $247,193 was adjusted and reduced by non-cash transactions including a debt conversion expense on induced conversion of approximately
$112,000 and depreciation of approximately $10,000.
· Cash
provided by (used for) accounts receivable was approximately $196,000 and ($231,000), representing
a decrease (increase) in accounts receivable for the three months ended March 31, 2022 and
2021, respectively. This is primarily due to increased revenues in December 2021 compared
to December 2020. The Company’s receivables have historically been collected within
30 to 45 days. As of December 31, 2021, accounts receivable totaled approximately $775,000
compared to approximately $209,000 as of December 31, 2020, whereas net sales for the month
of March 2022 were approximately $636,000, compared to approximately $608,000 in March 2021.
Thus, accounts receivables, which consists primarily of March sales, decreased as of March
31, 2022 compared to March 31, 2021.
· The
decrease in accounts receivable for the three months ended March 31, 2022 is offset by an
increase in accounts payable of approximately $279,000 compared to a decrease in of approximately
$19,000 for the corresponding period in 2021. This is primarily attributed to an increase
in operational costs and expenses to support growth and the IPO.
· Cash
provided by inventory and prepaid inventories was approximately $535,000 and $82,000 for
the three months ended March 31, 2022 and 2021, respectively. The increase in cash provided
by inventory and prepaid inventory is primarily due to significant prepayments of inventory
to China suppliers that were made in the 4th quarter of 2021 in order to have sufficient
inventory for projected sales in the first quarter 2022. Turnaround time for receiving inventory
from foreign sources can take up to 120 days, with prepayments required. Sales for the three
months ended March 31, 2022 increased over sales for the three months ended March 31, 2021
by approximately $1.27 million.
Cash
flows used in investing activities
We
used cash in investing activities of approximately $33,000 and $27,000 for the three months ended March 31, 2022 and 2021, respectively.
Cash used in financing activities was entirely used for capital purchases of property and equipment related to expanding and improving
our facilities and infrastructure. We anticipate that we will spend between $450,000 and $950,000 in 2022 as we expand our production
facilities and build new assembly lines.
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Cash
flows provided by (used in) financing activities
Cash
provided by (used in) financing activities was approximately ($447,000) and $318,000 for the three months ended March 31, 2022 and 2021,
respectively. For the three months ended March 31, 2022 we paid down debt principal of approximately $24,000 compared to $77,000 for
the three months ended March 31, 2021. During the three months ended March 31, 2021, we obtained working capital financing of $125,000
and, received proceeds from the sale of shares of $270,000 compared to no inflows from debt or equity transactions during the three months
ended March 31, 2022. Deferred IPO costs for the three months ended March 31, 2022 was approximately $424,000, which was not applicable
to the corresponding period in 2021.
Off-Balance
Sheet Arrangements
We
have no material off-balance sheet arrangements.
CRITICAL
ACCOUNTING POLICIES AND ESTIMATES
Our
financial results are affected by the selection and application of accounting policies and methods. Critical accounting policies are
those that we consider to be the most important in portraying our financial condition and results of operations and also require the
greatest number of judgments by management. Judgments or uncertainties regarding the application of these policies may result in materially
different amounts being reported under different conditions or using different assumptions. In the three months ended March 31, 2022,
there were no changes to the application of critical accounting policies previously disclosed in the Company’s prospectus, dated
March 31, 2022, filed with the SEC in accordance with Rule 424(b) of the Securities Act on April 4, 2022 (the “Prospectus”)
in connection with the Company’s initial public offering.
CAUTIONARY
NOTICE REGARDING FORWARD-LOOKING STATEMENTS
This
report includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements in this report, other
than statements of historical fact, are “forward-looking statements” for purposes of these provisions, including, without
limitation, any projections of earnings, revenues or other financial items, any statements of the plans and objectives of our management
for future operations, any statements concerning proposed new products or services, any statements regarding the integration, development,
or commercialization of the business or any assets acquired from other parties, any statements regarding future economic conditions or
performance, and any statements of assumptions underlying any of the foregoing. All forward-looking statements included in this report
are made as of the date hereof and are based on information available to us as of such date. We assume no obligation to update any forward-looking
statement. In some cases, forward-looking statements can be identified by the use of terminology such as “may,” “will,”
“expects,” “plans,” “should,” “anticipates,” “intends,” “seeks,”
“believes,” “estimates,” “potential,” “forecasts,” “continue,” or other forms
of these words or similar words or expressions, or the negative thereof or other comparable terminology. Although we believe that the
expectations reflected in the forward-looking statements contained herein are reasonable, there can be no assurance that such expectations
or any of the forward-looking statements will prove to be correct. Actual results will likely differ, and could differ materially, from
those projected or assumed in the forward-looking statements. Prospective investors are cautioned not to unduly rely on any such forward-looking
statements.
Forward-looking
statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations,
and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy,
and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks,
and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial
condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these
forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those
indicated in the forward-looking statements include, among others, the following:
· We
operate in an extremely competitive industry and are subject to pricing pressures.
· We
have a history of losses. As our costs increase, we may not be able to generate sufficient
revenue to achieve and sustain profitability.
· Our
results of operation may be negatively impacted by public health epidemics or outbreaks,
including the novel coronavirus (“COVID-19”).
· If
we fail to expand our sales and distribution channels, our business could suffer.
· Our
ability to expend into international markets is uncertain.
33
· Nearly
all of our raw materials enter the United States through a limited number of ports and we
rely on third parties to store and ship some of our inventory; labor unrest at these ports
or other product delivery difficulties could interfere with our distribution plans and reduce
our revenue.
· The
uncertainty in global economic conditions could negatively affect the Company’s operating
results.
· Government
reviews, inquiries, investigations, and actions could harm our business or reputation.
· Our
operating results could be adversely affected by changes in the cost and availability of
raw materials.
· Increases
in costs, disruption of supply, or shortage of any of our battery components, such as electronic
and mechanical parts, or raw materials used in the production of such parts could harm our
business.
· We
could face potential product liability claims relating to products we assemble, manufacture,
or distribute, which could result in significant costs and liabilities, which would reduce
our profitability.
· Our
operations expose us to litigation, tax, environmental, and other legal compliance risks.
· Our
failure to introduce new products and product enhancements and broad market acceptance of
new technologies introduced by our competitors could adversely affect our business.
· Quality
problems with our products could harm our reputation and erode our competitive position.
· We
depend on our senior management team and other key employees, and significant attrition within
our management team or unsuccessful succession planning could adversely affect our business.
· Sales
of substantial amounts of our securities in the public markets, or the perception that such
sales might occur, could reduce the price of our securities and may dilute your voting power
and your ownership interest in us.
· Our
management team has limited experience managing a public company.
· We
are an “emerging growth company” and elect to comply with certain reduced reporting
requirements applicable to emerging growth companies, which could make our securities less
attractive to investors.
All
forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by these cautionary
statements. Our actual results will likely differ, and may differ materially, from anticipated results. Financial estimates are subject
to change and are not intended to be relied upon as predictions of future operating results, and we assume no obligation to update or
disclose revisions to those estimates. If we do update or correct one or more forward-looking statements, investors and others should
not conclude that we will make additional updates or corrections.
NOTICE
REGARDING TRADEMARKS
This
report includes trademarks, tradenames, and service marks that are our property or the property of others. Solely for convenience, such
trademarks and tradenames sometimes appear without any “™” or “®” symbol. However, failure to include
such symbols is not intended to suggest, in any way, that we will not assert our rights or the rights of any applicable licensor, to
these trademarks and tradenames.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.