Item 1. Business
ITEM 1. BUSINESS
Our Company
We are a global financial innovator, offering
a diverse suite of ETPs, models, solutions and products leveraging blockchain technology. Our offerings empower investors to shape their
financial future and equip financial professionals to grow their businesses. Leveraging the latest financial infrastructure, we create
products that emphasize access, transparency and provide an enhanced user experience. Building on our heritage of innovation, we have
introduced next-generation digital products and services, including blockchain-enabled mutual funds (“Digital Funds”), tokenized
assets and our blockchain-native digital wallet, WisdomTree Prime ® , which is currently available in 45 U.S. states, covering approximately
80% of the U.S. population. Our institutional platform, WisdomTree Connect™, further expands access to our tokenized assets.
As of December 31, 2024, we managed approximately
$109.8 billion in assets under management, or AUM. Our ETPs span a broad range of strategies including equities, fixed income, commodities,
leveraged-and-inverse, currency, alternatives and cryptocurrency exposures. We have launched many first-to-market products and pioneered
a unique alternative-weighting approach called “Modern Alpha” that combines the outperformance potential of active management
with the cost effective benefits of passive management.
Our products are distributed across all major
asset management industry channels, including banks, brokerage firms, registered investment advisers, institutional investors, private
wealth managers and online brokers, primarily through our dedicated sales team. We believe technology is transforming how financial advisors
conduct business, and through our Advisor and Portfolio Solutions programs we offer technology-enabled and research-driven solutions. These
include portfolio construction, asset allocation, practice management services and digital tools to help advisors address technology challenges
and scale their businesses.
As pioneers in blockchain-enabled financial
services, we view the tokenization of real-world assets to be the next phase in the evolution of our industry. Through our digital assets
strategy, we are committed to “responsible DeFi,” aligning with regulatory standards to foster growth in this rapidly evolving
space. We believe that expanding into digital assets and blockchain-enabled finance not only complements our core competencies but will
diversify our revenue streams and further contribute to our growth.
We were incorporated under the laws of the state
of Delaware on September 19, 1985 as Financial Data Systems, Inc. and were ultimately renamed WisdomTree, Inc. on November 7, 2022.
Assets Under Management
WisdomTree ETPs
We offer ETPs covering equity, fixed income,
commodities, leveraged-and-inverse, currency, alternatives and cryptocurrency. The chart below sets forth the asset mix of our ETPs at
December 31, 2022, 2023 and 2024:
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Our Operating and Financial Results
We operate as an ETP sponsor and asset manager,
providing investment advisory services globally through our subsidiaries in the U.S. and Europe.
U.S. Listed ETFs
The AUM of our U.S. listed exchange traded funds,
or U.S. listed ETFs, increased from $72.5 billion at December 31, 2023 to $79.1 billion at December 31, 2024 due to market appreciation
and net inflows.
European Listed ETPs
The AUM of our European listed (including internationally
cross-listed) ETPs, or European listed ETPs, increased from $27.6 billion at December 31, 2023 to $30.7 billion at December 31, 2024,
due to market appreciation, partly offset by net outflows.
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Consolidated Operating Results
The following table sets forth our revenues
and net income for the last three years.
● Revenues – We recorded operating revenues of $427.7 million during the year ended December 31, 2024, up 22.5% from
the year ended December 31, 2023 due to higher average AUM and higher other revenues attributable to our European listed ETPs. In
addition, operating revenues during the year ended December 31, 2024 include $4.3 million of other revenue related to legal and other
expenses expected to be covered by insurance that were incurred in connection with a settlement with the SEC regarding certain statements about the ESG screening process for three ETFs advised by WisdomTree Asset
Management, Inc. (the “SEC ESG Settlement”).
● Expenses – Total operating expenses increased 11.1% from the year ended December 31, 2023 to $290.4 million primarily
due to higher incentive and stock-based compensation expense and increased headcount, fund management and administration costs, marketing
expenses, sales and business development expenses, third-party distribution fees, as well as higher depreciation and amortization. Operating
expenses during the year ended December 31, 2024 also includes $4.3 million of legal and other related expenses expected to be covered
by insurance that were incurred in connection with the SEC ESG Settlement. These increases were partly offset by lower contractual gold
payments associated with the termination of our deferred consideration—gold payments obligation on May 10, 2023.
● Other Income/(Expenses) – Other income/(expenses) includes interest income and interest expense, gains and losses on
revaluation/termination of deferred consideration—gold payments, impairments and other losses and gains. See “Other Income/(Expenses)”
in Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for additional information.
● Net income – We reported net income of $102.5 million and $66.7 million during the years ended December 31, 2023 and
2024, respectively.
See “Non-GAAP Financial Measures”
included in Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for additional
information.
Seasonality
We believe seasonal fluctuations in the asset
management industry are common, however such trends are generally masked by global market events and market volatility in general. Therefore,
period-to-period comparisons of our or the industry’s flows and operating results may not be meaningful or indicative of results
in future periods.
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Our Industry – ETPs
We believe ETPs have been one of the most innovative
investment products to emerge in the last two decades in the asset management industry. As of December 31, 2024, aggregate AUM of
ETPs globally was $13.8 trillion.
The chart below reflects the AUM of the global
ETP industry since 2006:
Source: Morningstar
As of December 31, 2024, we were the 15 th
largest ETP sponsor globally based on AUM.
GLOBAL RANKING
Rank
ETP Sponsor
AUM
($ in billions)
1
iShares
4,235
2
Vanguard
3,200
3
State Street
1,609
4
Invesco
751
5
Charles Schwab
395
6
Amundi
278
7
Xtrackers
270
8
Nomura
242
9
JPMorgan
220
10
First Trust
181
11
Dimensional
168
12
UBS
119
13
Nikko AM
111
14
VanEck
110
15
WisdomTree
110
16
Fidelity
107
17
Daiwa
105
18
BMO
95
19
Global X
88
20
ProFunds/ProShares
78
Source: Morningstar
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Exchange traded funds, or ETFs, while similar
to mutual funds in many respects, attract a wide array of investors who value their unique benefits, including:
● Transparency. ETFs disclose the composition of their underlying portfolios on a daily basis, unlike mutual funds, which
typically disclose their holdings every 90 days.
● Intraday trading, hedging strategies and complex orders . Like stocks, ETFs and other exchange-traded products can be
bought and sold on exchanges throughout the trading day at market prices. ETFs update the indicative values of their underlying portfolios
every 15 seconds. As publicly-traded securities, ETF shares can be purchased on margin and sold short, enabling the use of hedging strategies,
and traded using limit orders, allowing investors to specify the price points at which they are willing to trade.
● Tax efficiency. In the U.S., whenever a mutual fund or ETF realizes a capital gain that is not balanced by a realized
loss, it must distribute the capital gain to its shareholders. These gains are taxable to all shareholders, even those who reinvest the
gain distributions in additional shares of the fund. However, most ETFs typically redeem their shares through “in-kind” redemptions
in which low-cost securities are transferred out of the ETF in exchange for fund shares in a non-taxable transaction. By using this process,
ETFs can avoid the transaction fees and tax impact incurred by mutual funds that sell securities to generate cash to pay out redemptions.
● Uniform pricing. From a cost perspective, ETFs are one of the most equitable investment products on the market. Investors
in a U.S. listed ETF pay identical advisory fees regardless of the investors’ size, structure or sophistication. Unlike mutual funds,
U.S. listed ETFs generally do not have different share classes or different expense structures for retail and institutional clients and
ETFs typically are not sold with sales loads or 12b-1 fees. In many cases, ETFs offer lower expense ratios than comparable mutual funds.
ETFs are used in various ways by a range of
investors with varying strategies and objectives, from conservative to speculative uses including:
● Low-cost index investing. ETFs provide exposure to a variety of broad-based indexes across equities, fixed income, commodities
and other asset classes and strategies, and can be used as both long-term portfolio holdings or short-term trading tools. ETFs offer an
efficient and less costly method by which to gain exposure to indexes as compared to individual stock ownership.
● Improved access to specific asset classes. Investors often use ETFs to gain access to specific market sectors or regions
around the world or a particular asset, such as physical gold or crypto, by investing in an ETF that holds a portfolio of securities in
that sector, region or asset rather than gaining exposure by purchasing individual securities, physical commodities or currencies.
● Asset allocation. Investors seeking to invest in various asset classes to develop an asset allocation model in a cost-effective
manner can do so easily with ETFs, which offer broad exposure to various asset classes in a single security.
● Protective hedging. Investors seeking to protect their portfolios may use ETFs as a hedge against unexpected declines
in prices of securities arising from market movements and changes in currency and interest rates.
● Income generation. Investors seeking to obtain income from their portfolios may buy fixed income ETFs that typically
distribute monthly income or dividend-paying ETFs that encompass a basket of dividend-paying stocks rather than buying individual stocks.
● Speculative investing. Investors with a specific directional opinion about a market sector may choose to buy or sell
(long or short) an ETF covering or leveraging that market sector.
● Arbitrage. Sophisticated investors may use ETFs to exploit perceived value differences between the ETF and the value
of the ETF’s underlying portfolio of securities.
● Diversification. By definition, ETFs represent a basket of securities and each fund may contain hundreds or even thousands
of different individual securities. The “instant diversification” of ETFs provides investors with broad exposure to an asset
class, market sector or geography.
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The ETF sector of the asset management industry
remains highly favored among investors. According to Morningstar, from January 1, 2022 through December 31, 2024, equity ETFs have generated
positive inflows of approximately $2.0 trillion, while long-term equity mutual funds have generated outflows of approximately ($1.6) trillion.
In addition, ETF fixed income flows are benefiting from a broader range of investors gravitating toward fixed income products in the ETF
structure. We believe this trend is due to the inherent benefits of ETFs – transparency, liquidity and tax efficiency.
We anticipate our growth, along with that of
the industry, will continue to be driven by the following factors:
● Increased investor awareness. ETPs have been gaining market share from mutual funds as investors become more aware of
their key advantages – transparency, liquidity, tax efficiency and generally lower fees. We expect this shift in inflows from traditional
mutual funds to ETPs to continue as investors become more informed about these benefits.
● Transition to fee-based models. Financial advisors are increasingly adopting a fee-based approach, where they charge
clients based on AUM rather than earning commissions on transactions. Since ETFs typically offer lower expense ratios than mutual funds,
we believe this transition will further support ETF industry growth.
● Innovative products. ETPs now cover nearly every asset class, from equities to fixed income to commodities and cryptocurrencies.
Significant potential remains for innovation in areas such as thematic, liquid alternative and cryptocurrency strategies and expanding
ETP access to investors who might otherwise use hedge funds, separate accounts, single-stock investments, futures or direct investment
in commodity markets.
● Evolving demographics. As the “baby boomer” generation continues to retire, we anticipate increased demand
for diverse investment solutions focused on income generation and principal protection, with more investors seeking guidance from financial
advisors. Advisors are likely to allocate a greater share of clients’ portfolios to ETPs, given their typically lower expense ratios,
alignment with fee-based models, and ability to enhance multi-asset allocation across varied market sectors. We believe ETFs are well-suited
to meet the needs of this significant investor group. Additionally, with many younger investors and advisors showing a preference for
ETPs, we expect generational wealth transfers to further drive growth in the ETP industry.
● International expansion. While the U.S. currently represents the majority of ETP assets, the same growth factors are
emerging globally, suggesting continued international expansion for ETPs.
Our Industry – Digital Assets
We believe that digital assets, tokenization
and blockchain technology will drive innovation across financial services, transforming investments, savings, payments and operations.
The digital assets industry has gained significant momentum among market participants, including asset management and fintech firms, banks,
broker-dealers and investors. We anticipate that blockchain technology will enhance product structures and execution in financial services,
with benefits including:
● Transparency. Blockchains’ distributed ledger technology provide a shared, immutable record of transactions for
network participants, potentially improving transparency, regulatory reporting, and oversight.
● Economic benefits. Automation and streamlined processes may reduce operational, transactional and infrastructure costs.
● Process efficiency. Blockchain technology enables near-instant settlement, real-time auditability, and fewer intermediaries,
cutting down on errors, delays and counterparty risks.
● New products and markets. Blockchain technology supports fractionalized ownership and tokenized economies, offering
secure and scalable alternatives to traditional finance.
● Programmable features. Smart contracts are programmable and can be designed to enforce governance principles, compliance
requirements, data privacy protections and system incentives. They also can facilitate customer identification (e.g., KYC/AML protocols)
compliance by enforcing access controls and transaction restrictions.
● Scalability. Blockchain technology supports interoperability across public and private networks which expands global
transaction reach and resilience.
The laws and regulatory frameworks for digital
assets and blockchain technology are expanding in scope and complexity, accompanied by increased scrutiny of digital asset activities.
This includes litigation and regulatory actions, a rise in cybersecurity incidents with asset loss, and insolvency proceedings often related
to inadequate risk management, speculative practices or fraud. In addition, the new U.S. administration and Congress may propose new laws
and regulations related to digital assets. As a financial innovator bridging traditional and blockchain-enabled finance, we embrace what
we refer to as “responsible DeFi” for our digital asset offerings, aligning with regulatory principles in this dynamic space.
We are committed to providing trusted, innovative products and services through proactive engagement and collaboration with regulators.
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Global competition in the digital assets industry
is intensifying, with players ranging from established financial incumbents to early-stage financial technology providers. Varying regulatory
and compliance standards across jurisdictions may impact a company’s competitive positioning. We aim to excel in the digital assets
space by offering innovative products, delivering strong after-fee performance, embracing regulation, forming strategic partnerships,
promoting thought leadership and building brand recognition. Our focus remains on delivering the best structures and execution through
digital assets and blockchain technology, supported by our experienced team.
Our Competitive Strengths
● Well-positioned in growing markets. We believe ETPs are set to grow faster than the broader asset management industry,
giving us an edge over legacy mutual fund providers. We also expect our early entry into digital assets will reinforce our role as an
innovator and leader in blockchain-enabled financial services.
● Experienced and innovative leadership. Our seasoned team brings deep expertise across ETPs, fund operations, regulatory
compliance, marketing and product development. We are continuing to expand our global digital assets team to develop new investment products,
indexes and blockchain-enabled solutions. Whether through ETPs, digital assets or decentralized finance, we are committed to delivering
innovative, trusted products and services in collaboration with regulators. We believe our team has consistently capitalized on market
opportunities, building a competitive ETP sponsor despite significant competitive, regulatory and operational challenges.
● Strong performance. We create our own indexes, most of which weight companies in our equity ETFs by a measure of fundamental
value and are rebalanced annually. By contrast, traditional indexes are market capitalization weighted and tend to track the momentum
of the market. We also offer actively managed ETFs and ETFs that track third-party indexes. In evaluating the performance of our U.S.
listed equity, fixed income and alternative ETFs against actively managed and index based mutual funds and ETFs, over 80% of our U.S.
listed AUM covered by Morningstar were in the top quartile of peer performance on the 3-year timeframe and over 65% of our U.S. listed
AUM covered by Morningstar were in the top two quartiles of peer performance on the 10-year timeframe. In addition, approximately 59%
were rated 4- or 5-star by Morningstar.
● Differentiated product set, powered by innovation and performance. Our product suite spans traditional and high growth
asset classes including equity, fixed income, commodity, leveraged-and-inverse, currency, alternative strategies and cryptocurrency, across
both passive and actively managed funds. We are pioneering next-generation digital offerings, such as Digital Funds and tokenized assets.
Key innovations include:
• WisdomTree Prime Mobile App: Our blockchain-native digital wallet serves as a direct-to-consumer channel, currently available
in 45 states (or 80% of the U.S. population), positioning us as an early mover and industry leader in blockchain-enabled financial services.
The frequent release of new features and product updates enhance the application’s product offering;
• WisdomTree Connect: This platform offers businesses and institutional users direct access
to our Digital Funds using their own self-hosted wallet or a third-party custodial wallet service. In the future, we believe that the
WisdomTree Connect platform will also enable additional distribution capabilities through potential business-to-business-to-consumer (B2B2C)
opportunities;
• Real-World Asset Tokenization: We offer tokenized physical assets like gold and U.S. dollars, as well as a suite of 13 Digital
Funds offering asset allocation, fixed income and equity exposures using a blockchain integrated recordkeeping system on networks such
as Stellar or Ethereum; and
• First-to-Market ETF Offerings: We have been the first to introduce groundbreaking ETFs, including the first currency-hedged
international equity ETFs in the U.S., the first gold and oil ETPs in Europe and the first smart beta corporate bond suite. Other market
firsts include the first ETF to add bitcoin futures exposure, multifactor ETFs with dynamic currency hedging as a factor, a 90/60 balanced
ETF and the emerging markets small-cap equity ETF, as well as one of the first spot bitcoin ETFs in the U.S.
Our product development strategy utilizes our Modern Alpha
approach, which combines the outperformance potential of active management with the cost-effective benefits of passive management, delivering
products optimized for performance. Self-indexing is a core part of this strategy, providing competitive advantages such as reduced third-party
index licensing fees for higher profitability, effective market positioning and research content, speed to market, and a unique value
proposition in our proprietary WisdomTree indexes. This distinctive approach allows us to lead with innovative products that are built
to perform.
● Extensive marketing, research and sales efforts. We have made substantial investments to build the WisdomTree brand
and promote our products through targeted online, television and social media advertising, as well as through public relations. Approximately
39% of our team is dedicated to marketing, research and sales. Our sales professionals serve as the primary contacts for financial advisors,
independent advisory firms and institutional investors in our ETPs, supported by value-added insights from our research and marketing
teams. By aligning advisor relationships with marketing and targeted research and products that resonate with market sentiment, we believe
we stand out from competitors.
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● Efficient business model with lower risk profile. Our investments in digital tools, data and core capabilities in product
development, marketing, research and sales support an efficient business model. We outsource to third parties those services that are
not our core competencies or may be resource or risk intensive, such as portfolio management and fund accounting operations of our products.
Additionally, our licensing costs are moderated since we create our own indexes for most of our ETFs, further enhancing operational efficiency.
Our Growth Strategies
With $109.8 billion in AUM as of December 31,
2024, WisdomTree is a global financial innovator, offering a diverse suite of ETPs, model portfolios and blockchain-enabled financial
solutions. Our strategic growth initiatives seek to scale our core offerings, expand market reach and enhance client engagement, focusing
on four key areas:
● Scaling ETP AUM and Diversifying Revenue Streams: We continue to strengthen our position as a leader in the ETP industry
by expanding our product lineup and increasing advisor engagement. In 2024, we grew both our advisor base and the number of ETPs held
per advisor, reinforcing our market leadership through innovative, first-to-market strategies that blend active and passive management
for cost-effective performance. We are committed to expanding our ETP offerings to meet evolving investor needs while also broadening
our revenue base beyond traditional expense ratios, enhancing financial resilience. In 2024, we generated $32.4 million in other revenue,
underscoring our success in diversifying income streams. We aim to build on this momentum by further deepening client engagement, expanding
our solutions and being an early mover in tokenization.
● Leadership in Digital Assets and Tokenization: We are pioneering the next evolution of finance through tokenization,
driven by a nascent secular shift towards tokenized assets that we believe is reshaping the financial industry. Our blockchain-native
digital wallet, WisdomTree Prime, provides direct-to-consumer access to digital assets, including bitcoin, ether, tokenized gold, U.S.
dollar tokens and 13 Digital Funds, while also enabling spending functionality through a co-branded debit card. WisdomTree Connect supports
institutional clients by offering direct access to our Digital Funds via self-hosted or third-party custodial wallets. With regulatory
approvals expanding and market adoption accelerating, we believe that we are well-positioned to capitalize on the transformative potential
of tokenized assets.
● Strengthening Model Portfolios and Advisor Solutions: Our ability to deliver strong model performance and asset growth
enables us to navigate rigorous selection processes at some of the leading wealth management firms in the United States. Through our Portfolio
Solutions program, we are pursuing registered investment advisors and independent broker-dealers offering customization services with
the goal of managing a majority of each firm’s assets. We aim to increase the number of advisors utilizing our model portfolios,
expand the number of accounts per advisor and grow assets per account. Our Portfolio Solutions program offers financial advisors with
scalable frameworks for model portfolio delivery through three key offerings:
• Portfolio Consultations: For advisor-built portfolios, we offer personalized, in-depth evaluations of model portfolios, including
analyses of portfolio composition, stress testing and assessments of holdings and overlaps, to enhance performance and risk management.
• Chief Investment Office (CIO)-Managed Model Portfolios: For outsourced portfolios, financial advisors can gain access to our
CIO-Managed Model Portfolios, which cater to a wide array of client investment goals. Advisors can implement these models directly, via
model marketplaces or on third-party platforms.
• Shared CIO: Advisors collaborate with our models investment team to co-manage portfolios for their clients, with options for
advisors to delegate trading, rebalancing and tax optimization tasks leveraging third-party service providers or platforms, providing
flexibility and strategic alignment.
Our model portfolios are accessible across a number of platforms
including Merrill Lynch, LPL Financial, UBS, Charles Schwab, Envestnet, Adhesion and others. In 2024, the number of advisors utilizing
at least one of our models surpassed 2,500, reflecting steady progress as we build deeper relationships, improve asset retention and create
more stable, higher-quality revenue streams with significant growth potential.
● Strategic Innovation and Capital Deployment: Innovation has always been a cornerstone of our success. We are integrating
artificial intelligence (AI) into certain aspects of our daily workflows to drive scalability and efficiency, while continuing to assess
its broader applications over time. Additionally, we continue to take a proactive approach to capital deployment. We have repurchased
over $100.0 million of our common stock over the past four years. Looking ahead, we will continue to evaluate additional stock buybacks,
as well as potential strategic acquisitions and partnerships that align with our long-term vision.
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We believe our disciplined execution and our
growth strategies position us for continued success in 2025 and beyond. By expanding our revenue streams, leading in blockchain-enabled
finance, deepening advisor relationships, leveraging technology and effectively deploying capital, we are driving sustainable growth and
creating long-term value for stockholders.
Human Capital Resources
We operate in the highly competitive asset management industry, where
attracting, retaining and motivating skilled employees across operations, product development, research, technology, sales and marketing
is critical to our success. Our ability to recruit and retain talent depends on our culture, career development opportunities and competitive
compensation and benefits. We foster a sense of community and purpose, encouraging an inclusive workplace where every voice is heard.
Employee Profile
As of December 31, 2024, we had 313 full-time
employees globally, with 201 in the U.S. and 112 in Europe. We consider our relations with employees to be good.
Inclusion and Engagement
We believe engaging employees fosters innovation
and drives commitment and productivity. We communicate frequently and transparently with our employees, including through an annual global
virtual offsite, frequent town halls and weekly firmwide updates. Feedback is gathered individually and through surveys and employees
are encouraged to participate in volunteer and charitable events. In 2024, our “Team Alpha” Awards celebrated key achievements
and recognized exemplary teamwork for the fifth consecutive year.
We recognize that a diverse set of perspectives
is critical to innovation and have built a global workforce inclusive of gender, race, ethnicity, religion, age, disability and more.
We prioritize fairness and equality through inclusive policies and practices. Our global, employee-led Diversity, Equity and Inclusion
(DEI) Council, established in 2021, oversees initiatives like neurodiversity training, implicit bias workshops, inclusive feedback training
and financial literacy programs. The DEI Council also promotes awareness days and months across the firm in recognition of Black history,
women’s history, pride, mental health and men’s health, among others.
Our global employee-led Women’s Initiative
Network (WIN) was launched in 2019 and supports career and leadership development through global events, seminars, roundtable forums,
charitable giving initiatives, and a mentorship program that connects WIN members of all genders with firm leaders to help them achieve
their career development goals. WIN initiatives have fostered firm-wide connectivity and increased internal and external visibility for
female employees.
The success of our employee inclusion and engagement
efforts is demonstrated by our 93.8% employee retention rate in 2024. We also achieved overall positive results from our 2024 global employee
engagement survey, with a 99% participation rate. Additionally, in the U.S., we were named a “2024 Best Places to Work in Money
Management” by Pensions & Investments for the fifth consecutive year and ranked second within the category for managers
with 100-499 employees. In the U.K., we were also named Best Workplace for medium-sized companies for the fifth consecutive year and a
2024 Best Workplace for Women by Great Place to Work .
Wellness, Health and Safety
The wellbeing of our employees is a primary
focus. We are continuously evolving and refining how we work best to achieve individual, team and Company goals. We embrace a “Work
Smart” philosophy that transcends physical work settings, with a focus on optimizing productivity, efficiency and effectiveness
of our work. Time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based
on their roles, with employees remaining accountable for achieving individual, team and Company outcomes.
To foster employee wellbeing and a healthy work-life
balance, we offer numerous wellness programs including yoga, meditation and mental health resources. Our U.S. employees also enjoy “wellness
days,” which are additional scheduled office closures around major market holidays for employees to collectively disconnect and
rejuvenate. Employees also receive stipends for remote work expenses and robust technology support.
In keeping with “Work Smart,” we
maintain an office footprint globally that aligns with the number of employees expected to collaborate in person on any given day, while
providing a space for employees to work and socialize. Our offices are located in buildings with robust security procedures, fire safety
and sanitation and health practices.
Compliance, Training and Development
We are committed to complying with all applicable
laws, rules and regulations and each employee is responsible for understanding and adhering to the standards and restrictions they impose.
All new employees attend a compliance training session with a compliance officer during onboarding, and thereafter, employees are required
to attend firmwide annual compliance training and to complete compliance certifications annually and in some instances, quarterly. We
also conduct mandatory cybersecurity training and other training programs as required by law.
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Employee development is prioritized with role-specific
training, small group meetings with senior leaders, departmental webinars, continuing education support, leadership development courses
and individual and team coaching. We also hold regular town halls to share business developments, employee news and job openings, as well
as to provide opportunities for employees to hone their presentation skills by sharing department updates.
Compensation and Benefits
We are committed to attracting, retaining and
rewarding our employees through a competitive compensation program that aligns employee and stockholder interests. Our incentive compensation
program rewards both individual and Company performance, incorporating quantitative metrics and qualitative results that incentivize growth.
We believe a key to our success is our entrepreneurial culture, where employees think and act like owners. Equity awards are an important
component of our compensation strategy, reinforcing this ownership mindset and further aligning employee incentives with stockholder value.
We also offer a wide array of benefits including generous healthcare coverage, paid vacation (unlimited in the U.S.), parental, sabbatical
and sick leave, life and travel insurance, short- and long-term disability benefits, educational assistance and, in the U.S., a 401(k)
plan with a matching contribution of up to 50% of eligible employee contributions.
Our Product Categories
U.S. Equity
We offer equity products that provide access to the securities
of large, mid and small-cap companies located in the U.S., as well as particular market sectors and styles. Our U.S. Equity products generally
track our own indexes and quantitative active strategies. Total AUM of our U.S. Equity products was $35.4 billion at December 31, 2024.
Commodity & Currency
We offer products in Europe with exposure to
gold and other precious metals and commodities such as silver and platinum, oil and energy, agriculture and broad basket commodities.
Our currency products provide investors with exposure to developed and emerging markets currencies, as well as exposures to foreign currencies
relative to the U.S. dollar. Total AUM of our Commodity & Currency products was $21.9 billion at December 31, 2024.
Fixed Income
Our Fixed Income products seek to enhance income potential
within the fixed income universe. We offer a suite of bond products based on either leading fixed income benchmarks we license from third
parties or active strategies. We also launched the industry’s first smart beta corporate bond suite and first floating rate U.S.
Treasury product. Other product offerings include those that seek to track a yield-enhanced index of U.S. investment grade bonds and international
fixed income products which are denominated in either local or U.S. currencies. Total AUM of our Fixed Income products was $20.0 billion
at December 31, 2024.
International Developed Market Equity
Our International Developed Market Equity products
offer a variety of strategies including currency hedged and dynamic currency hedged products, exposures to large, mid and small-cap companies
in these markets and multifactor strategies. Total AUM of our International Developed Market Equity products was $17.6 billion at December
31, 2024.
Emerging Market Equity
Our Emerging Market Equity products provide access to exposure
of large, mid and small-cap companies located in Taiwan, China, India, Russia, South Africa, South Korea and other emerging markets regions.
These products also track our own indexes or quantitative active strategies. Total AUM of our Emerging Market Equity products was $10.5
billion at December 31, 2024.
Leveraged & Inverse
We offer leveraged products which seek to achieve
a return that is a multiple of the performance of the underlying index and inverse products that seek to deliver the opposite of the performance
in the index or benchmark they track. Strategies span across equity, commodity, government bond and currency exposures. Total AUM of our
Leveraged & Inverse products was $1.9 billion at December 31, 2024.
Cryptocurrency
Our cryptocurrency ETPs provide investors with
a simple, secure and cost-efficient way to gain exposure to the price of cryptocurrencies, while utilizing the best of traditional financial
infrastructure and product structuring. We offer exposures to bitcoin, ether, crypto asset baskets and other cryptocurrency exposures.
Total AUM of our cryptocurrency products was $1.9 billion at December 31, 2024.
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Alternatives
Our Alternative products include the industry’s first
managed futures strategy ETF, a collateralized put write strategy ETF, a global target range strategy ETF, and an alternative high income
ETF focused on publicly traded alternative solutions to private credit. We also intend to explore additional alternative strategy products
in the future. Total AUM of our Alternative products was $0.5 billion at December 31, 2024.
Our Sales, Marketing and Research Efforts
Sales
We distribute our ETPs across major asset management
channels, including banks, brokerage firms, registered investment advisers, institutional investors, private wealth managers, and online
brokers. Our primary focus is on financial and investment advisers who act as intermediaries, rather than directly targeting retail clients.
We do not pay commissions or offer 12b-1 fees to financial advisors for recommending our products.
Our Advisor and Portfolio Solutions programs
support financial advisors and independent broker-dealers with customized portfolio and asset allocation services, research-driven and
technology-enabled tools and strategic guidance to grow and scale their businesses. These solutions are designed to help financial advisors
meet their clients’ needs efficiently while aligning with our investment strategies.
Senior and academic advisors, including Professor
Jeremy Siegel, Senior Economist to WisdomTree, enhance our outreach by participating as keynote speakers at industry and company-hosted
events. Our sales professionals provide consultative, value-added services to deepen relationships and expand our network of financial
advisors.
As of December 31, 2024, our global sales team
included 53 professionals. Additionally, we partner with third parties to market our products in Latin America and Israel. We work with
select brokerage firms and independent broker-dealers to offer commission-free trading for certain ETPs in exchange for a share of advisory
fee revenues. We believe these arrangements extend our distribution capabilities cost-effectively, and we continue to explore similar
opportunities.
Marketing
Our marketing efforts are focused on the following
objectives: increase our global brand awareness, leverage a robust data-driven digital sales experience to generate new clients and drive
inflows to our products and model portfolios and retain existing clients, with a focus on cross-selling additional WisdomTree ETPs. We
also anticipate launching marketing campaigns to drive awareness and user adoption for WisdomTree Prime and WisdomTree Connect and to
position ourselves to become a leader in asset tokenization and blockchain-enabled funds. We pursue these objectives utilizing the following
strategies:
● Targeted advertising. We create highly targeted multi-media advertising campaigns limited to established core financial
media. For example, our television advertising to promote our ETPs runs exclusively on the cable networks CNBC and Fox Business. It is
anticipated that television advertising also will be utilized to promote WisdomTree Prime. Also, our digital advertising runs on many
investing and ETF-specific web-sites, such as www.etftrends.com and www.etfdb.com, using targeted dynamic and personalized ad messaging.
We also utilize non-linear TV advertising that leverages the same targeted segments of users who use streaming devices. In Europe, we
filter the targeting of promotions by both region and language, focusing heavily on professional investors.
● Media relations. We have a full-time global corporate communications and public relations team that has established
relationships with major financial and digital assets media outlets. We utilize these relationships to help increase global awareness
of WisdomTree ETPs, the ETP industry in general in the U.S. and Europe and our digital assets efforts. Several members of our management
team and multiple members of our research team are frequent market commentators and conference panelists.
● Database Messaging Strategy. We maintain a database of financial advisors and regularly market to them through multi-channel
messaging (email, display, site) triggered by user interest and predictive analytics. These communications include research presentations,
ETP-specific and educational events and market commentary from Professor Jeremy Siegel, Senior Economist to WisdomTree. For WisdomTree
Prime, we also engage a retail user database with targeted messages across email, in-app notifications and push notifications based on
user behavior or predictive analytics. Additionally, we share updates on product launches and provide financial education to our retail
database through a monthly newsletter.
● Social media. We have implemented a social media strategy that allows us to connect directly with financial advisors
and investors by offering timely access to our research material and more general market commentary. Our social media strategy allows
us to continually enhance our brand reputation of expertise and thought leadership in the ETP industry. For example, we have an established
presence on LinkedIn, X, Instagram, Reddit and YouTube, and our blog content is syndicated across multiple business-oriented websites.
We have several employee influencer programs where employee thought leaders are approved to post specific content on their LinkedIn and
X accounts. We also leverage the strength and reach of our existing brand, in addition to utilizing a highly focused “test, learn,
iterate” paid and social media marketing strategy, to drive awareness and user adoption for WisdomTree Prime.
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● Sales support. We create comprehensive materials to support our ETP sales process, including white papers, research
reports, webinars, blogs, podcasts, videos and performance data for our products. Our marketing automation system connects directly to
our database of financial advisors to provide our sales team with additional insights about their clients. We also have agreements with
several third parties to help distribute our thought leadership materials and deliver high quality leads to the sales team.
We will continue to evolve our marketing and
communication efforts in response to changes in the ETP industry, market conditions, marketing trends and our evolving strategy around
digital assets.
Research and Chief Investment Office
Our research team and Chief Investment Office
serve four core functions: product development and oversight, investment research, model portfolio management, and sales support across
equities, fixed income, alternatives, crypto, and asset allocation portfolios. In its index and active product development and oversight
role, the team designs investment methodologies and manages the maintenance of both index-based and active strategies. The team conducts
in-depth investment research on these strategies and markets, while also managing a suite of model portfolios that integrate WisdomTree
and third-party products for various platforms, including WisdomTree Prime.
Our research is academic in nature and aims
to support our products with white papers on the strategies underlying our indexes and ETPs, insights on market trends, and analyses of
investment approaches that drive long-term performance. This content is distributed via our sales professionals, our website and blog,
targeted emails to financial advisors, and through financial media and social media channels.
Additionally, the team supports sales efforts
by serving as market experts during client meetings and providing custom analysis on portfolio holdings. We also collaborate with senior
advisers, including Professor Jeremy Siegel, on product development ideas, model strategies and market commentaries.
Product Development
We are focused on driving continued growth through
innovative product development, including through our Modern Alpha approach and our digital assets offerings. Modern Alpha combines the
outperformance potential of active management with the benefits of passive management to offer investors cost-effective products that
are built to perform.
Due to our proprietary index development capabilities
and a strategic focus on product development, we have demonstrated an ability to launch innovative and differentiated ETPs. Building on
our heritage of innovation, we are also developing next-generation digital products and structures, including Digital Funds and tokenized
assets. When developing new products, we seek to position ourselves as first to market, offering improvement in structure or strategy
relative to an incumbent product or offering some other key distinction relative to an incumbent product. In short, we want to add choice
in the market and seek to introduce thoughtful investment solutions. Lastly, when launching new products, we seek to expand and diversify
our overall product line.
Competition
The asset management industry is highly competitive,
with significant competition across product offerings, fees, brand recognition and service quality. We face direct competition from other
ETP sponsors and mutual fund companies, and indirect competition from larger financial institutions, including banks, insurance companies
and diversified investment firms with broader distribution channels, resources and diversified revenue streams. Many of our larger competitors
have extensive sales organizations and can attract clients through retail bank networks, broker-dealer networks and other channels not
available to us.
ETPs now span nearly every asset class, from
equities and fixed income to commodities and cryptocurrencies. As the market matures, existing and new players are introducing ETPs that
often resemble our strategies. However, we believe that significant opportunities for innovation remain, particularly in cryptocurrency,
thematic and alternative strategies. Our approach emphasizes being an early entrant in emerging asset classes, which can provide a significant
advantage. For example, our early launches in asset classes such as fundamental weighting and currency hedging, and commodities (including
gold), certain fixed income, and thematic categories, have positioned us to maintain our standing as one of the leaders of the ETP industry.
Price competition spans both commoditized products,
such as traditional, market cap-weighted index exposures and more specialized categories, such as factor-based or thematic exposures.
Fee reductions by competitors have been a persistent trend, with some larger firms able to offer lower fees or even use products as loss
leaders due to other revenue sources. New entrants also often seek to compete by offering lower-fee ETPs. Currently, funds with fees of
20 basis points or less account for approximately 73% of net flows globally over the past three years, though these funds represent only
approximately 32% of global revenues.
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Being a first mover or one of the first providers
of ETPs in a particular asset class can be a significant advantage, as the first ETP in a category to attract scale in AUM and trading
liquidity is generally viewed as the most attractive product. We believe that our self-indexing model, along with our newer active ETFs,
allows us to introduce proprietary products that face limited direct competition and are positioned to generate alpha versus traditional
benchmarks. As investors grow more comfortable with ETP structures, we expect a stronger focus on after-fee performance rather than merely
on low-cost market access. While we have selectively reduced fees on certain products that have yet to achieve scale—and may do
so selectively in the future—our strategy focuses on launching new products in the same category with differentiated exposure at
lower fees, rather than reducing fees on well-established products with substantial AUM, performance histories and liquidity. We generally
consider our product pricing to be well-positioned within the competitive landscape.
Beyond traditional ETPs, we are diversifying
into blockchain technology and digital assets. WisdomTree Prime, our blockchain-native digital wallet, provides access to digital assets
such as bitcoin, ether, tokenized gold, U.S. dollar tokens and 13 Digital Funds, including a government money market fund and asset allocation
products. These tokenized products are designed to be recorded or transferred on multiple public and permissioned blockchains, enabling
interoperability between blockchains and expanding client access. WisdomTree Connect offers businesses and institutional clients direct
access to our Digital Funds through their own self-hosted wallet or a third-party custodial wallet service. As one of the first to launch
a spot bitcoin ETF in the United States, we continue to establish our leadership in digital assets. With increasing competition from both
established financial firms and fintech startups in digital assets, we are focused on “responsible DeFi,” ensuring that our
products meet regulatory standards while delivering transparency, choice and inclusivity. We believe this expansion into digital assets
complements our core competencies in a holistic manner, will diversify our revenue streams and contribute further to our growth.
Our competitive success will largely depend
on our ability to offer innovative products, including through both traditional ETPs and digital asset exposures, as well as broader blockchain-enabled
finance, including savings and payments. Key factors include maintaining strong internal controls and risk management infrastructure to
foster customer trust, generating robust after-fee performance and track records, embracing regulatory standards and building distribution
relationships. Additionally, we focus on promoting thought leadership and a distinctive solutions program, strengthening our brand, and
attracting and retaining talented sales professionals and employees.
Regulatory Framework of the ETP Industry and Digital Assets Business
ETPs
Not all ETPs are ETFs. ETFs are a distinct type
of security with features that are different than other ETPs. ETFs are open-end investment companies or unit investment trusts regulated
in the U.S. by the Investment Company Act of 1940, as amended, or the Investment Company Act. This regulatory structure is designed to
provide investor protection within a pooled investment product. For example, the Investment Company Act requires that at least 40% of
the Trustees for each ETF must not be affiliated persons of the fund’s investment manager, or Independent Trustees. If the ETF seeks
to rely on certain rules under the Investment Company Act, a majority of the Trustees for that ETF must be Independent Trustees. ETFs
generally operate under regulations that allow them to operate within the ETF structure, while ETFs also operate under regulations that
prohibit affiliated transactions, are subject to standard pricing and valuation rules and have mandated compliance programs. ETPs can
take a number of forms in addition to ETFs, including exchange-traded notes, grantor trusts or limited partnerships. In the U.S. market,
a key factor differentiating ETFs, grantor trusts and limited partnerships from exchange-traded notes is that the former hold assets underlying
the ETP. Exchange traded notes, on the other hand, are debt instruments issued by the exchange-traded note sponsor. Also, each of these
structures has implications for taxes, liquidity, tracking error and credit risk.
Digital Assets
As we continue to build out our digital assets
business, we believe it is necessary and important to do so in compliance with applicable laws and regulations. As a result, we are actively
engaged with a variety of U.S. federal and state regulators (e.g., the SEC, FINRA, New York Department of Financial Services (NYDFS) and
other state regulators) to secure, as necessary, or maintain the appropriate regulatory, registration and/or licensing approvals for various
business initiatives and operations, including but not limited to: a New York state-chartered limited purpose trust company; money services
and money transmitter business; limited purpose broker-dealer; transfer agent; investment adviser; and investment funds. As we seek to
expand globally, similar approvals and/or reliance on exemptions will be required in applicable foreign markets, which also may involve
approvals specific to a digital assets or related business. As we secure the appropriate regulatory, registration and/or licensing approvals,
or otherwise rely on, seek or confirm exemptions therefrom, in connection with our digital assets business, we are and will be subject
to a myriad of complex and evolving global policy frameworks and associated regulatory requirements that we need to comply with, or otherwise
be exempt from, to ensure that our digital assets products and services are successfully brought to different markets in a compliant manner.
We remain committed to being a trusted provider of innovative products and services guided by proactive engagement and regulatory collaboration.
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U.S. Regulation
All aspects of our business are subject to various
federal and state laws and regulations. These laws and regulations are primarily intended to protect the end user, which may include retail
and institutional customers, investment advisory clients and shareholders of registered investment companies. These laws generally grant
supervisory agencies broad administrative powers, including the power to limit or restrict the conduct of our business and to impose fines,
sanctions or other penalties for failure to comply with these laws and regulations. Further, such laws and regulations provide the basis
for examination, inquiry, investigation, enforcement action and/or litigation which could materially affect our business.
We are primarily subject to the following laws
and regulations, among others. The costs of complying with such laws and regulations have increased and will continue to contribute to
the costs of doing business:
● The Investment Advisers Act of 1940 (Investment Advisers Act). The SEC is the federal agency generally responsible for
administering the U.S. federal securities laws. WisdomTree Asset Management, Inc., or WTAM, and WisdomTree Digital Management, Inc., or
WT Digital Management, two of our subsidiaries, are registered as investment advisers under the Investment Advisers Act and, as such,
are regulated by the SEC. The Investment Advisers Act requires registered investment advisers to comply with numerous obligations, including,
among others, recordkeeping requirements, fiduciary duties, operational procedures, and registration, reporting and disclosure obligations.
● The Investment Company Act of 1940 (Investment Company Act). All of our Digital Funds and U.S. listed ETFs are registered
with the SEC pursuant to the Investment Company Act. These products must comply with the applicable requirements of the Investment Company
Act and other regulations, such as those related to publicly offering and listing shares, as well as requirements of Rule 6c-11, or the
ETF Rule, including, among others, requirements relating to operations, fees charged, sales, accounting, recordkeeping, disclosure, transparency
and governance. In addition, the SEC continues to take an active approach in its rulemaking activity by finalizing and proposing new rules
and/or rule amendments under the Investment Company Act that will impact current and future Digital Fund and ETF operations and/or investments.
● Broker-Dealer Regulations. WisdomTree Securities, Inc., or WT Securities, is a FINRA member firm. As a limited purpose
broker-dealer, WT Securities is operating as a mutual fund retailer for the Digital Funds offered through WisdomTree Prime. This business
is separate from other WisdomTree subsidiaries operating as Digital Fund and ETF sponsors in the U.S. which are not required to be registered
with the SEC as broker-dealers under the Securities Exchange Act of 1934, as amended, or Exchange Act. However, many of our employees,
including all of our salespersons, are licensed with FINRA and are registered either as associated persons of WT Securities or the distributor
of the WisdomTree Digital Funds and U.S. listed ETFs and, as such, are subject to FINRA rules that relate to licensing, continuing education
requirements and sales practices. FINRA rules also apply to our fund marketing and sales material.
● Federal Money Services Business and State Money Transmission Laws. WisdomTree Digital Movement, Inc. is a money services
business registered with the Financial Crimes Enforcement Network, or FinCEN, and a state licensed money transmitter operating a platform
for the purchase, sale and exchange of digital assets, while also providing blockchain-enabled digital wallet services through WisdomTree
Prime to facilitate such activity. Navigating state regulations across the U.S. provides compliance challenges and significant costs as
regulations and expectations differ between states, with different states seeking to achieve different objectives with their regulations,
from consumer protection to preventing money laundering. In addition, licensure requirements are quickly evolving (including regulators
not permitting certain activities related to digital assets pursuant to such licenses), with the associated timeframes for licensure increasing
and licensure being further complicated by recent market events and bankruptcies of firms in the digital assets space.
● Internal Revenue Code. WisdomTree Trust, WisdomTree Digital Trust and the WisdomTree Bitcoin Fund each have their own
respective requirements they must satisfy to qualify for pass-through tax treatment under the Internal Revenue Code.
● U.S. Commodity Futures Trading Commission (CFTC) and National Futures Association (NFA). Regulations adopted by the
CFTC have required WTAM to become a member of the NFA and register as a commodity pool operator for a select number of our ETFs.
● Products Exchange Listing Requirements. Each WisdomTree U.S. listed ETF is listed on a secondary market (each, an Exchange),
including NYSE Arca, the NASDAQ Market and the Cboe Exchange, and accordingly is subject to the listing requirements of these Exchanges.
Any new WisdomTree U.S. listed ETF will seek listing on an Exchange and also will need to meet continued Exchange listing requirements,
which generally align with requirements of the ETF Rule. However, the SEC or an Exchange may ultimately determine not to allow the issuance
of potential new WisdomTree U.S. listed ETFs or may require strategy or operational modifications as part of the registration and/or listing
process.
● Corporate Exchange Listing Requirements. In addition, our common stock is listed on the New York Stock Exchange and
we are therefore also subject to its rules including corporate governance listing standards, as well as federal and state securities laws.
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● FINRA Rules. FINRA rules and guidance may affect how WisdomTree U.S. listed ETFs are sold by member firms. We currently
do not offer so-called leveraged ETFs in the U.S., which may include within their holdings derivative instruments such as options, futures
or swaps to obtain leveraged exposures. FINRA guidance, the recently effective SEC Rule 18f-4, or the Derivatives Rule, and/or other future
rules or regulations may influence how member firms effect sales of certain WisdomTree U.S. listed ETFs, such as our currency ETFs, or
how such ETFs operate, which also use some forms of derivatives, including forward currency contracts and swaps, our international hedged
equity ETFs, which use currency forwards, and our rising rates bond ETFs and alternative strategy ETFs, which use futures or options.
● Section 17A of the Exchange Act. WisdomTree Transfers, Inc., or WT Transfers, is a transfer agent registered with the
SEC. As a transfer agent, WT Transfers provides transfer agency and registrar services for the Digital Funds offered through WisdomTree
Prime. WT Transfers’ transfer agency and registrar services are subject to Section 17A of the Exchange Act and applicable rules
promulgated thereunder.
International Regulation
Our operations outside the U.S. are subject
to the laws and regulations of various non-U.S. jurisdictions and non-U.S. regulatory agencies and bodies. As we have expanded our international
presence, a number of our subsidiaries and international operations have become subject to regulatory systems, in various jurisdictions,
comparable to those covering our operations in the U.S. Regulators in these non-U.S. jurisdictions may have broad authority with respect
to the regulation of financial services including, among other things, the authority to grant or cancel required licenses or registrations.
Jersey-Domiciled Issuers (Managed by WisdomTree Management
Jersey Limited)
One of our subsidiaries, WisdomTree Management
Jersey Limited, or ManJer, is a Jersey based management company providing investment and other management services to several Jersey-domiciled
issuers, or ManJer Issuers, of exchange-traded commodities, or ETCs, each of which was established as a special purpose vehicle to issue
exchange-traded securities. All ETCs are listed and marketed across the European Union, or EU, under Regulation (EU) 2017/1129 of the
European Parliament and of the Council of 14 June 2017 (as amended), or the Prospectus Regulation. Since January 4, 2021, the Central
Bank of Ireland, or Central Bank, approves all ETC Base Prospectuses (with the exception of WisdomTree Issuer X Limited’s prospectus
which is approved by the Swedish Financial Supervisory Authority) as meeting the requirements imposed under EU law pursuant to the Prospectus
Regulation. Such approval relates only to those securities to be admitted to trading on a regulated market for the purpose of Markets
in Financial Instruments Directive (recast) – Directive 2014/65/EU of the European Parliament and the Council, or MiFID II, and/or
which are to be offered to the public in any European Economic Area, or EEA, Member State. All ETC prospectuses are also approved by the
Financial Conduct Authority, or FCA, as U.K. Listing Authority, as competent authority pursuant to the U.K. version of Regulation (EU)
No 2017/1129 of the European Parliament and the Council of 14 June 2017 on the form and content of such prospectuses and repealing Directive
2003/71/EC which is part of U.K. law by virtue of the European Union (Withdrawal) Act 2018, or the U.K. Prospectus Regulation. Each prospectus
(except WisdomTree Issuer X Limited’s prospectus) is prepared, and a copy is sent to the Jersey Financial Services Commission, or
JFSC, in accordance with the Collective Investment Funds (Certified Funds – Prospectuses) (Jersey) Order 2012. Each ManJer Issuer
(other than WisdomTree Issuer X Limited) has obtained a certificate under the Collective Investment Funds (Jersey) Law 1988 (as amended),
to enable it to undertake its functions in relation to its ETCs. At the request of the relevant ManJer Issuer, the Central Bank has notified
the approval of the Base Prospectus in accordance with the Prospectus Regulation to other EU listing authorities, including Austria, Belgium,
Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Poland, Spain and Sweden, by providing them with certificates
of approval attesting that the Base Prospectus has been prepared in accordance with the Prospectus Regulation. Each issuer may request
the Central Bank to provide competent authorities in other EEA Member States with such certificates for the purposes of making a public
offer in such Member States and/or for admission to trading of all or any securities on a regulated market. WisdomTree Issuer X Limited’s
program for the issuance of WisdomTree digital securities does not constitute a collective investment fund for the purpose of the Collective
Investment Funds (Jersey) Law 1988 (as amended) as it satisfies the requirements of Article 2 of the Collective Investments Funds (Restriction
of Scope) (Jersey) Order 2000. A copy of WisdomTree Issuer X Limited’s prospectus has been delivered to the Registrar of Companies
in Jersey in accordance with Article 5 of the Companies (General Provisions) (Jersey) Order 2002, and the Registrar has consented to its
circulation. The JFSC has consented under Article 4 of the Control of Borrowing (Jersey) Order 1958 to the issue of the WisdomTree digital
securities by WisdomTree Issuer X Limited. The prospectus of WisdomTree Issuer X Limited is also recognized by the Swiss Prospectus Office.
The ManJer Issuers are primarily subject to
the following legislation and regulatory requirements:
● The Companies (Jersey) Law 1991. Each ManJer Issuer is incorporated as a public limited liability company under the
Companies (Jersey) Law 1991. Therefore, the ManJer Issuers are required to comply with various obligations under this law including, but
not limited to, convening general meetings, keeping proper books and records and filing financial statements.
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● The Foreign Account Tax Compliance Act, or FATCA , a U.S. federal law that was passed as part of the Hiring Incentives
to Restore Employment (HIRE) Act, generally requires that foreign financial institutions and certain other non-financial foreign entities
report on the foreign assets held by their U.S. account holders or be subject to withholding on withholdable payments. The HIRE Act also
contained legislation requiring U.S. persons to report, depending on the value, their foreign financial accounts and foreign assets. ETCs
benefit from the so called “listing exemption” and Jersey local authorities have determined that for companies which can benefit
from such exemption the filing of a nil report is optional.
● The Common Reporting Standards, or CRS , were developed by the Organization for Economic Cooperation and Development
and is a global reporting standard for the automatic exchange of information. The ManJer Issuers need to conduct FATCA style due diligence
and annual local reporting in relation to financial accounts held directly and indirectly by residents of those jurisdictions with which
the Foreign Financial Institutions (FFIs) jurisdiction of residence has signed an Intergovernmental Agreement (IGA) to implement the CRS.
Unlike FATCA, there is no clear listing exemption available under the CRS so the ManJer Issuers are required to conduct full due diligence
to identify such accounts and report on them on an annual basis to their local tax authorities, at least in respect of the certificated
interests and primary market issuances. However, Jersey tax authorities have applied less onerous reporting obligations to interests such
as ETCs that are regularly traded on an established securities market and are held through CREST, the U.K. based central securities depository.
● The Collective Investment Funds (Jersey) Law 1988. Each ManJer Issuer (other than WisdomTree Issuer X Limited) is a
collective investment fund and therefore required to comply with the obligations under the Collective Investment Funds (Jersey) Law 1988
and the Code of Practice for Certified Funds.
● The Prospectus Regulation. The Base Prospectus of each ManJer Issuer has been drafted, and any offer of ETCs in any
EEA Member State that has implemented the Prospectus Regulation is made in compliance with the Prospectus Regulation and any relevant
implementing measure in such Member States.
● Regulation (EU) No 648/2012 of the European Parliament and of the Council of 4 July 2012 on OTC derivatives, central counterparties
and trade repositories, known as the European Market Infrastructure Regulation (“EMIR”). EMIR, which became effective
on August 16, 2012, provides for certain over-the-counter, or OTC, derivative contracts to be submitted to central clearing and imposes
margin posting and other risk mitigation techniques, reporting and record keeping requirements. The clearing obligations under EMIR are
still under discussion, and currently there are no mandatory clearing obligations in relation to equity, FX or commodity derivatives.
The clearing obligation only applies to EU-based financial counterparties (defined as those authorized under MiFID, CRR, AIFMD, UCITS
or insurance regulations) or those non-financial entities that have a rolling three-month notional exposure above a certain amount (between
€1 and €3 billion, depending on asset class), which means that the ManJer Issuers are not directly subject to these obligations,
but could indirectly be subject to them by virtue of their interaction with EU-based financial counterparties. In terms of reporting obligations,
being non-EU entities, the ManJer Issuers are only indirectly subject to such obligations when they interact with their EU-based financial
counterparties. Each ManJer Issuer has adhered to the 2013 EMIR Portfolio Reconciliation, Dispute Resolution and Disclosure Protocol published
by the International Swaps and Derivatives Association, Inc.
● Regulation (EU) No 596/2014 of the European Parliament and of the Council on market abuse (the “Regulation”) and
Directive 2014/57/EU of the European Parliament and of the Council on criminal sanctions for market abuse (the “Directive”
and, together with the Regulation, “MAD”). Obligations imposed on the relevant ManJer Issuer and distributor under
MAD, which became effective on July 3, 2016, include the requirement to publish inside information in a public and timely manner, to prepare
and maintain a list of insiders and to refrain from market manipulation.
● Regulation (EU) 2016/1011 of the European Parliament and of the Council of 8 June 2016 on indices used as benchmarks in financial
instruments and financial contracts or to measure the performance of investment funds and amending Directives 2008/48/EC and 2014/17/EU
and Regulation (EU) No 596/2014 (“BMR”). Supervised EU entities which issue financial instruments that reference a
benchmark are required to comply with applicable obligations as set out under the BMR. The BMR was published on June 30, 2016 and the
majority of the provisions became effective on January 1, 2018. The ManJer Issuers are non-EU entities and as a result, BMR application
is very limited, although in some circumstances a few residual obligations could be deemed to be applicable because the ETCs are marketed
across Europe.
● Regulation (EU) No 1286/2014 of the European Parliament and of the Council of 26 November 2014 on key information documents
for packaged retail and insurance-based investment products (“PRIIPS”). PRIIPs became effective on January 1, 2018
and applies to investment product manufacturers and distributors. Under PRIIPs, manufacturers need to provide a key information document
(KIDs) to investors. The intention of KIDs is to improve transparency for investors on the products and enhance investor protection. The
product manufacturer is responsible for drafting the KID and for its content. All ETCs are currently subject to PRIIPs and KIDs have been
produced since January 1, 2018.
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● MiFID II. MiFID II covers a wide range of areas that affect the relevant issuer and distributor, such as product governance,
a definition of complex products which captures all physical and synthetic ETCs and the production of a European MiFID template, or an
EMT, to facilitate the dissemination of relevant information to the markets and distributors in relation to each financial product.
● Regulation (EU) 2015/2365 of the European Parliament and of the Council of 25 November 2015 on transparency of securities financing
transactions and of reuse and amending Regulation (EU) No 648/2012. (“SFTR”). Counterparties to securities financing
transactions must report the transaction to trade repositories. The SFTR introduces a reporting requirement for transactions, and a disclosure
requirement to investors with a requirement for prior consent. It also designates that financial instruments used for re-hypothecation
are transferred to an account in the name of the other counterparty. Since the ManJer Issuers are based in non-EU jurisdictions, obligations
are only indirectly applicable to them, but a certain level of interaction with EU counterparties is required to comply with some of these
requirements.
WisdomTree Issuer X Limited is also primarily
subject to the following legislation and regulatory requirements:
● The Control of Borrowing (Jersey) Order 1958. WisdomTree Issuer X Limited is required to comply with the obligations
under the Control of Borrowing (Jersey) Order 1958 in respect of its issue of the WisdomTree digital securities.
● The Companies (General Provisions) (Jersey) Order 2002. WisdomTree Issuer X Limited is required to comply with the obligations
under the Companies (General Provisions) (Jersey) Order 2002 in respect of its circulation of the WisdomTree digital securities prospectus.
Irish-Domiciled Issuer of UCITS ETFs (Managed by WisdomTree
Management Limited)
The investment management industry in Ireland
is subject to both Irish domestic law and EU law. The Central Bank of Ireland, or the Central Bank, is responsible for the authorization
and supervision of collective investment schemes, or CIS, in Ireland. CIS’s are also commonly known as funds/schemes. There are
two main categories of funds authorized by the Central Bank, Undertakings for Collective Investment in Transferable Securities (UCITS)
and funds that are not UCITS known as alternative investment funds. ETFs form part of the Irish and European regulatory frameworks that
govern UCITS, with ETFs having been the subject of specific consideration at the European level which is then repeated and/or interpreted
by Irish regulators and the Central Bank in regulations and related guidance issued by the Central Bank.
One of our subsidiaries, WisdomTree Management
Limited, is an Ireland based management company authorized in Ireland providing collective portfolio management services to WisdomTree
Issuer ICAV, or WTICAV, and WisdomTree UCITS ETFs. The WisdomTree UCITS ETFs, or Sub-Funds, are issued by WTICAV. WTICAV, a non-consolidated
third party, is an Irish-collective-asset-management vehicle, or ICAV, organized in Ireland and is authorized as a UCITS by the Central
Bank. All UCITS have their basis in EU legislation and once authorized in one EEA Member State, may be marketed throughout the EU, without
further authorization. This is described as an EU passport. WisdomTree Management Limited registered with the FCA as an Authorised Schedule
5 – operator of a temporary recognized scheme, and under the Temporary Marketing Permissions Regime, the WisdomTree UCITS ETFs continue
to be available to U.K. investors.
WTICAV is established and operated as an ICAV
with segregated liability between its Sub-Funds. The Sub-Funds are segregated portfolios, each with their own investment objective and
policies and assets. Each Sub-Fund has a separate approval from the Central Bank, and each is structured as an ETF. Each Sub-Fund tracks
a different index. The index must comply with regulatory criteria that govern, among others, the eligibility and diversification of its
constituents, and the availability of information on the index such as the frequency of calculation of the index, the index’s transparency,
its methodology and frequency of calculation. Each Sub-Fund has shares admitted to trading on the London Stock Exchange and, typically,
on various European stock exchanges, and accordingly, is subject to the listing requirements of those exchanges.
WTICAV is primarily subject to the following
legislation and regulatory requirements:
● European Communities (Undertakings for Collective Investment in Transferable Securities) Regulations 2011 (as amended) (“UCITS
Regulations”). The UCITS Regulations, which transpose Council Directive 2009/65/EC, Commission Directive 2010/43/EC and
Commission Directive 2010/44/EC into Irish law, became effective on July 1, 2011. UCITS established in Ireland are authorized under
the UCITS Regulations.
● Central Bank (Supervision and Enforcement) Act 2013 (Section 48(1)) (Undertakings for Collective Investment in Transferable
Securities) Regulations 2019 (“Central Bank UCITS Regulations”). The Central Bank UCITS Regulations were adopted in
May 2019 and, together with the UCITS Regulations, any guidance produced by the Central Bank, and the Central Bank forms, form the basis
for all the requirements that the Central Bank imposes on UCITS, UCITS management companies and depositaries of UCITS.
● Central Bank Guidance. The Central Bank also has produced guidance that provides direction on issues relating to the
funds industry, certain of which set forth conditions not contained in the UCITS Regulations or the Central Bank Regulations with which
UCITS must conform.
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● The Irish Collective Asset-Management Vehicle Act 2015 (“ICAV Act”). WTICAV is registered as an ICAV under
the ICAV Act. Therefore, WTICAV is required to comply with various obligations under the ICAV Act such as, but not limited to, keeping
proper books and records. The segregation of liability between Sub-funds means there cannot be, as a matter of Irish law, cross-contamination
of liability between Sub-funds. Therefore, the insolvency of one Sub-fund cannot affect another Sub-fund.
● EMIR. EMIR provides for OTC derivative contracts to be submitted to central clearing and imposes, inter alia, margin
posting and other risk mitigation techniques, reporting and record keeping requirements. WTICAV uses OTC derivatives instruments to hedge
the currency risk of some of its sub-funds, which are subject to EMIR. WTICAV has adhered to the 2013 EMIR Portfolio Reconciliation, Dispute
Resolution and Disclosure Protocol published by the International Swaps and Derivatives Association, Inc. The Central Bank has been designated
as the competent authority for EMIR.
● BMR. The BMR is directly applicable law across the EU and applies to certain “administrators,” “contributors”
and “users” of benchmarks with the aim of reducing the risk of benchmark manipulation and promoting confidence in their integrity
and that of the financial markets which they support. Since WTICAV issues financial instruments that reference a benchmark, it will be
required to comply with applicable obligations as set out under the BMR. In addition, non-EU administrators of benchmarks are required
to satisfy a number of requirements to enable the benchmarks they provide to be used in the EU. To ensure investor protection, the BMR
provides equivalence, recognition and endorsement conditions under which third country benchmarks may be used by supervised entities in
the EU. Since we control the provision of benchmarks, we are required to comply with applicable obligations within the timeframes set
out under the BMR.
● Regulation (EU) No 1286/2014 of the European Parliament and of the Council of 26 November 2014 on key information documents
for packaged retail and insurance-based investment products (“PRIIPS”). As above, WisdomTree’s ETCs have been
subject to PRIIPS since January 1, 2018. On January 1, 2023, PRIIPS also began to apply to UCITS. WTICAV has been producing and publishing
these KIDs for share classes of the Sub-funds of the ICAV since January 1, 2023.
● Regulation on Disclosures (EU/2019/2088) (“SFDR”) and the EU Taxonomy Regulation (2020/852) (“EU Taxonomy”).
SFDR requires WisdomTree Management Limited, as a UCITS management company, to disclose in a consistent and harmonized manner
how environmental, social and governance, or ESG, factors are adopted in its decision-making process. SFDR also requires certain pre-contractual
and periodic disclosure requirements for in scope WTICAV Sub-funds, such as UCITS financial products. Level 1 of SFDR requirements applied
from March 1, 2021 and Level 2 of the SFDR requirements applied from January 1, 2023. The EU Taxonomy Regulation amends the disclosure
requirements in place under SFDR. The EU Taxonomy disclosures for the economically sustainable objectives of climate change mitigation
and climate change adaptation were applicable from January 1, 2022, while the requirement for disclosures for the remaining objectives
applied from January 1, 2023. The WTICAV Prospectus, as well as supplements and product pages of the WTICAV Sub-funds in scope of SFDR
and EU Taxonomy, have been updated to reflect the respective regulatory requirements.
● Regulation (EU) 2019/1156 on the cross-border distribution framework (“CBDF”). The CBDF amend the UCITS
Directive to increase the harmonization of cross-border marketing between both (a) the UCITS regime and (b) different practices adopted
by EU member states and came into effect on August 2, 2021. The CBDF eliminated the need for WTICAV to have local paying agents within
EU member states the Sub-funds passported into, but introduced rules around marketing communications, pre-marketing notifications and
the discontinuation of marketing.
● Regulatory technical standards on settlement discipline (“CSDR”). CSDR introduced measures to prevent settlement
failures, with settlement failures resulting in penalty charges applied by the Central Securities Depositaries to failing parties. Since
most WTICAV sub-funds employ physical replication using equities and bonds, trades in these equities that take place within the EU come
into scope of CSDR. This regulation came into force on February 1, 2022.
Irish-Domiciled Issuer (Managed by WisdomTree Multi Asset Management
Limited)
One of our subsidiaries, WisdomTree Multi Asset Management
Limited, is a Jersey based management company providing investment and other management services to WisdomTree Multi Asset Issuer PLC,
or WMAI, in respect of the ETPs issued by WMAI. WisdomTree Multi Asset Management Limited operates under the Schedule 2 businesses (Schedule
2 of the Proceeds of Crime (Jersey) Law 1999), must adhere to Jersey AML/CFT/CPF regulations, and is supervised for compliance by the
JFSC. WMAI, a non-consolidated third party, is a public limited company incorporated in the laws of Ireland. It was established as a special
purpose vehicle for the purposes of issuing collateralized exchange-traded securities, or ETP Securities, under the Collateralized ETP
Securities Programme described in its Base Prospectus. WMAI is a ‘qualifying company’ within the meaning of section 110 of
the Taxes Consolidation Act 1997 (as amended), of Ireland. WMAI is not authorized or regulated by the Central Bank by virtue of issuing
ETPs.
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The Central Bank, as competent authority under
the Prospectus Regulation, has approved the Base Prospectus as meeting the requirements imposed under Irish and EU law pursuant to the
Prospectus Regulation. Such approval relates only to ETP Securities which are to be admitted to trading on a regulated market for the
purpose of MiFID II and/or which are to be offered to the public in any EEA Member State. The Base Prospectus also has been approved by
the FCA as competent authority pursuant to the U.K. version of Regulation (EU) No 2017/1129 of the European Parliament and the Council
of 14 June 2017 on the form and content of such prospectuses and repealing Directive 2003/71/EC which is part of U.K. law by virtue of
the U.K. Prospectus Regulation.
At the request of WMAI, the Central Bank has
notified the approval of the Base Prospectus in accordance with the Prospectus Regulation to the Commissione Nazionale per le Societá
e la Borsa (the Italian financial supervisory authority), the Bundesanstalt für Finanzdienstleistungsaufsicht (the German Federal
Financial Supervisory Authority), the Financial Market Authority of Austria, the Commission de Surveillance du Secteur Financier (the
financial regulator in Luxembourg), the Finanstilsynet (the Norwegian financial supervisory authority), the Autorité des Services
et Marchés Financiers (the Belgian Financial Services and Markets Authority), the Finanstilsynet (the Danish Financial Supervisory
Authority), the Finanssivalvonta (the Finnish Financial Supervisory Authority), the Autorité des Marchés Financiers (the
French Authority for the Financial Markets), the Autoriteit Financiële Markten (the Netherlands Authority for the Financial Markets),
the Komisja Nadzoru Finansowego (the Polish Financial Supervisory Authority), the Comisión Nacional del Mercado de Valores (the
Securities Market Commission in Spain) and Finansinspektionen (the Swedish Financial Supervisory Authority) by providing them, inter
alia , with certificates of approval attesting that the Base Prospectus has been prepared in accordance with the Prospectus Regulation.
WMAI may request the Central Bank to provide competent authorities in other EEA Member States with such certificates whether for the purposes
of making a public offer in such Member States or for admission to trading of all or any ETP Securities on a regulated market therein
or both.
WMAI is primarily subject to the following legislation
and regulatory requirements:
● The Companies Act. WMAI is incorporated as a public limited liability company under the Companies Act. Therefore, WMAI
is required to comply with various obligations under the Companies Act such as, but not limited to, convening general meetings, keeping
proper books and records and filing financial statements.
● The Prospectus Regulation. The Base Prospectus has been drafted, and any offer of ETP Securities in any EEA Member State
that has implemented the Prospectus Regulation is made in compliance with the Prospectus Regulation and any relevant implementing measure
in such Member States.
● EMIR. WMAI hedges its payment obligations in respect of the ETP Securities by entering into swap transactions with swap
providers, which are subject to EMIR. The Central Bank has been designated as the competent authority for EMIR and, to assess compliance
with EMIR, requests that WMAI submits annually an EMIR Regulatory Return.
● BMR. Since WMAI issues financial instruments that reference a benchmark, it also will be required to comply with applicable
obligations within the timeframes set out under the BMR.
● MAD. MAD has a direct effect in Ireland and strengthens the legal framework underpinning the function of detecting,
sanctioning and deterring market abuse. Broadly, MAD applies to any financial instrument admitted to, or for which a request for admission
has been made to, trading on a regulated market in at least one member state of the EU or in an EEA Member State. Obligations imposed
on WMAI under MAD include the requirement to publish inside information in a public and timely manner, to draw up and maintain a list
of insiders and to refrain from market manipulation.
● CSDR. As above, CSDR introduced measures to prevent settlement failures, with settlement failures resulting in penalty
charges applied by the Central Securities Depositaries to failing parties.
Intellectual Property
We regard our name, WisdomTree, as material
to our business. We have registered the WisdomTree name and logo design, Modern Alpha and the WisdomTree Prime name and logo design as
service marks with the U.S. Patent and Trademark Office. The WisdomTree name and logo design and Modern Alpha are also registered as service
marks in various foreign jurisdictions.
Many of our index-based equity ETFs are based
on our own indexes and we do not license them from, nor do we pay licensing fees to, third parties for these indexes. We do, however,
license third-party indexes for certain of our fixed income, currency, equity and alternative ETFs.
On March 6, 2012, the U.S. Patent and Trademark
Office issued to us our patent on Financial Instrument Selection and Weighting System and Method, which is embodied in our dividend weighted
equity indexes. We currently do not rely upon our patent for a competitive advantage.
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Available Information
Company Website and Public Filings
Our website is located at https://www.wisdomtree.com ,
and our investor relations website is located at https://ir.wisdomtree.com . We make available, free of charge through our investor
relations website, our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K,
and amendments to those reports, filed or furnished pursuant to Sections 13(a) or Section 15(d) of the Exchange Act as soon
as reasonably practicable after they have been electronically filed with, or furnished to, the SEC. The SEC maintains a website that contains
reports, proxy and information statements, and other information regarding the Company at www.sec.gov .
We webcast our earnings calls and certain events
we participate in or host with members of the investment community on our investor relations website. Additionally, we provide notifications
of news or announcements regarding our financial performance, SEC filings, investor events and press and earnings releases on our investor
relations website. Further corporate governance information, including board committee charters and our code of business conduct and ethics,
is also available on our investor relations website under the heading “Governance.” The contents of our websites are not incorporated
by reference into this Annual Report on Form 10-K or in any other report or document we file with the SEC, and any references to our websites
are intended to be inactive textual references only.