Item 1A. Risk Factors
ITEM
1A. RISK FACTORS
Our
business is subject to many risks and uncertainties, which may affect our future financial performance. If any of the events or circumstances
described below occur, our business and financial performance could be adversely affected, our actual results could differ materially
from our expectations, and the price of our stock could decline. The risks and uncertainties discussed below are not the only ones we
face. There may be additional risks and uncertainties not currently known to us or that we currently do not believe are material that
may adversely affect our business and financial performance. You should carefully consider the risks described below, together with all
other information included in this report including our financial statements and related notes, before making an investment decision.
The statements contained in this report that are not historic facts are forward-looking statements that are subject to risks and uncertainties
that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. If any of the
following risks actually occurs, our business, financial condition or results of operations could be harmed. In that case, the trading
price of our common stock could decline, and investors in our securities may lose all or part of their investment.
Risks
Related to Our Business
Going Concern Risk Factor
The Company
has incurred significant losses since its inception, including a net loss of $14,928,958 for the year ended December 31, 2023, and has
an accumulated deficit of $48,313,177 as of December 31, 2023. These factors, among others, raise substantial doubt about the Company’s
ability to continue as a going concern. The Company’s continuation as a going concern is dependent upon its ability to generate
positive cash flows from operations and to secure additional sources of equity and/or debt financing. Despite the Company’s intent to
fund operations through equity and debt financing arrangements, there is no assurance that such financing will be available on terms acceptable
to the Company, if at all.
Our independent
auditors have included an explanatory paragraph in their audit report regarding the Company’s ability to continue as a going concern.
This going concern risk may materially limit our ability to raise additional funds through the issuance of new debt or equity or may adversely
affect the terms upon which such capital may be available. The inability to obtain sufficient financing on acceptable terms could have
a material adverse effect on the Company’s financial condition, results of operations, and business prospects.
The Company is actively
pursuing strategies to mitigate these risks, focusing on transitioning towards revenue generation from its existing product offerings
and expanding its customer base. However, there can be no assurance that these efforts will prove successful or that the Company will
achieve its intended financial stability. The failure to successfully address these going concern risks may materially and adversely affect
the Company’s business, financial condition, and results of operations. Investors should consider the substantial risks and uncertainties
inherent in the Company’s business before investing in the Company’s securities.
Our
business, results of operations and financial condition may be adversely impacted by resurgences of the global COVID-19 pandemic or other
pandemics.
A
significant outbreak, epidemic or pandemic of contagious diseases in any geographic area in which we operate or plan to operate could
result in a health crisis adversely affecting the economies and financial markets in which we operate as well as the overall demand for
our products. In addition, any preventative or protective actions that governments implement or that we take in response to a health
crisis, such as travel restrictions, quarantines, or site closures, may interfere with the ability of our employees, suppliers and customers
to perform their responsibilities. Such results could have a materially adverse effect on our business.
The
continued global COVID-19 pandemic created significant volatility, uncertainty and economic disruption. To date, this pandemic has affected
nearly all regions around the world. In the United States, businesses as well as federal, state and local governments implemented significant
actions to mitigate this public health crisis. We cannot predict the occurrence, duration, or scope of future COVID-19 resurgences or
other pandemics, and we know from the COVID-19 pandemic that such events can have material impacts on supply networks, in-person labor
availability, and global financial markets volatility.
To
the extent the COVID-19 pandemic or a similar public health threat has an impact on our business, it is likely to also have the effect
of heightening many of the other risks described in this “ Risk Factors ” section.
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We
are a growth stage company with a history of losses and expect to incur significant expenses and continuing losses for the foreseeable
future.
We
have incurred net losses since our inception. In the twelve months ended December 31, 2023 and 2022, we incurred operating losses of
$14,928,958 and $12,534,414, respectively, and as of December 31, 2023, we had an accumulated deficit of $48,313,177. We believe net
operating losses will decrease or become net income in the near future as we ramp up sales of our soft covers and AL3 tonneau covers,
although we do intend to concurrently invest further into research and development of our AL4 tonneau cover, SOLIS cover, and COR energy
storage systems; the market releases for these additional product lines may occur later than we expect or not at all. We are unsure whether
we will be profitable in the near future while we continue to ramp up our product offerings, bolster our sales channels, and increase
output capacity, and we cannot assure you that we will ever achieve or be able to maintain profitability in the future. Even if we can
successfully develop our additional products and attract customers, there can be no assurance that we will be financially successful.
For example, as we expand our product portfolio, and expand internationally, we will need to manage costs effectively to sell those products
at our expected margins. Failure to become profitable would materially and adversely affect the value of your investment. If we are ever
to achieve profitability, it will be dependent upon the successful development and commercial introduction and acceptance of our consumer
products, and our services, which may not occur.
We
have only sold tonneau covers, the market size of which is limited. Our long-term results depend upon our ability to successfully introduce
and market new products, which may expose us to new and increased challenges and risks.
To
date, we have only sold tonneau covers, the market size of which is limited. Our growth strategy depends, in part, on our ability to
successfully introduce and market new products, such as our SOLIS and COR, as well as develop new products. As we introduce new products
or refine, improve or upgrade versions of existing products, we cannot predict the level of market acceptance or the amount of market
share these products will achieve, if any. We cannot assure you that we will not experience material delays in the introduction of new
products and services in the future. Consistent with our strategy of offering new products and product refinements, we expect to continue
to use a substantial amount of capital for product refinement, research and development, and sales and marketing, which may not provide
a return on investment in the event we fail to bring potential products to market. We will need additional capital for product development
and refinement, and this capital may not be available on terms favorable to us, if at all, which could adversely affect our business,
prospects, financial condition, results of operations, and cash flows. If we are unable to successfully introduce, integrate, and market
new products and services, our business, prospects, financial condition, results of operations, and cash flows may be materially and
adversely affected.
We
may not succeed in establishing, maintaining and strengthening our brand, which would materially and adversely affect customer acceptance
of our products and our business, prospects, financial condition, results of operations and cash flows.
Our
business and prospects heavily depend on our ability to develop, maintain and strengthen the Worksport brand. If we are not
able to establish, maintain and strengthen our brand, we may lose the opportunity to build a critical mass of customers. Our ability
to develop, maintain and strengthen our brand will depend heavily on our ability to provide high quality products and engage with our
customers as intended, as well as depend on the success of our customer development and marketing efforts. The automobile accessory and
parts industry is intensely competitive, and we may not be successful in building, maintaining and strengthening the Worksport brand.
Many of our current and potential competitors have greater name recognition, broader customer relationships and substantially greater
marketing resources than we do. If we do not develop and maintain a strong brand, our business, prospects, financial condition, results
of operations and cash flows could be materially and adversely impacted.
In
addition, we could be subject to adverse publicity. In particular, given the popularity of social media, any negative publicity, whether
true or not, could quickly proliferate and harm consumer perceptions and confidence in our brand. In addition, from time to time, our
products may be evaluated and reviewed by third parties. Any negative reviews or reviews which compare us unfavorably to competitors
could adversely affect consumer perception about our products.
Risk
related to outstanding loan repayment and refinancing efforts.
Our
mortgage loan with Northeast Bank matures on May 10th, 2024. Failure to refinance the mortgage may result in legal proceedings being
brought by the lender, up to and including foreclosure. The company has received term sheets to refinance the property and is strategically
evaluating next steps.
The
US Central Bank has provided forward-looking guidance of high interest rates for the near future.
We
may need to invest in additional machinery, equipment and land if demand for our products is higher than anticipated or if we secure
a supplier deal with a major original equipment manufacturer (OEM). With high interest rates, it will be less financially attractive
to finance such purchases, which may lead to an otherwise higher burn rate. High interest rates increase the amount that we must pay
for our mortgage on our West Seneca, New York property. At the same time, it lowers the attractiveness of refinancing, despite the fact
that our anticipated positive future cash flows would allow us to seek financing from a broader selection of lenders.
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Continued
uncertain economic conditions, including inflation and the risk of a global recession could impair our ability to forecast and may harm
our business, operating results, including our revenue growth and profitability, financial condition and cash flows.
While
U.S. inflation rates have come down from their 2022 highs, the U.S. economy is still experiencing higher than target inflation rates,
and high levels of inflation persist in many countries around the world. Historically, we have not experienced significant inflation
risk in our business. However, our ability to raise our product prices depends on market conditions, and there may be periods during
which we are unable to fully recover increases in our costs. In addition, the global economy suffers from slowing growth and elevated
interest rates, and many economists are still unsure whether a global recession may begin in the near future. If the global economy slows,
our business would likely be adversely affected.
Also,
a recession may result in job loss and lower discretionary funds among potential customers, lowering demand for automotive aftermarket
accessories. Part of our consumer base for SOLIS includes workers, particularly those in manufacturing and construction environments,
who may have lower job security in the event of a recession and, thus, have lower demand for the SOLIS. Commercial real estate values
may also decrease, which would lower the value of our production facility in West Seneca, New York.
Our business and operations would suffer
in the event of computer system failures, cyberattacks or a deficiency in our cybersecurity or a natural disaster.
There are growing risks related
to the security, confidentiality and integrity of personal and corporate information stored and transmitted electronically due to increasingly
diverse and sophisticated threats to networks, systems and data security. Potential attacks span a spectrum from attacks by criminal hackers,
hacktivists, and nation state or state-sponsored actors, to employee malfeasance and human or technological error. Cyberattacks against
companies have increased in frequency and potential harm over time, and the methods used to gain unauthorized access constantly evolve,
making it increasingly difficult to anticipate, prevent, and/or detect incidents successfully in every instance.
Despite the implementation of
security measures, our internal computer systems, and those of third parties on which we rely (including our vendors, contractors and
other third-party partners who process information on our behalf or have access to our systems), are vulnerable to damage from computer
viruses, malware, ransomware, phishing attacks and other forms of social engineering, denial-of-service attacks, third party or employee
theft or misuse and other negligent actions, natural disasters, terrorism, war, telecommunication and electrical failures, cyberattacks
or cyber-intrusions over the internet, security incidents, disruptions, attachments to emails, persons inside our organization, or persons
with access to systems inside our organization. The risk of a security breach or disruption, particularly through cyberattacks or cyber
intrusion, including by computer hackers, foreign governments, and cyber terrorists, has generally increased as the number, intensity
and sophistication of attempted attacks and intrusions from around the world have increased. If such an event were to occur and cause
interruptions in our operations, it could result in a material disruption of our product development programs. To the extent that any
disruption or security breach was to result in a loss of or damage to our data or applications, or inappropriate disclosure of confidential
or proprietary information, we could incur material legal claims (including class claims) and liability, substantial remediation costs,
regulatory enforcement, liability under data protection laws, additional reporting requirements and damage to our reputation, and the
further development of our product candidates could be delayed.
The
US is in a state of low unemployment, and many companies that provide wage-based jobs are having trouble filling open positions.
We
need to fill certain positions that do not require specialized knowledge or experience, and we offer competitive pay and benefits in
order to attract people as we compete with other local businesses for employment. Competing with local businesses may delay hiring time
as well as production scaling timelines. Offering more competitive compensation packages also damages our profits and sets forward-looking
compensation expectations.
We
have demonstrated historical success in less capital-intensive manufacturing in China, but we have not demonstrated success in low-cost,
domestic, highly capital-intensive manufacturing.
While
we have begun manufacturing in our West Seneca production facility, we are still increasing manufacturing efficiencies by decreasing
direct labor, overhead, materials, and scrap costs. Doing so currently demands manufacturing engineering resources, supply chain research,
and purchasing negotiations. We may require the assistance of or rely on the availability of third parties to assist us in properly establishing
improved processes due to a lack of in-house, capital-intensive domestic manufacturing experience. Lack of experience may create delays
and cost inefficiencies in production scaling and difficulty identifying necessary process improvements.
We
may not be able to accurately estimate the demand for our tonneau covers, which could result in inefficiencies in our production and
hinder our ability to generate revenue.
If
we fail to accurately predict our manufacturing requirements, we will incur the risk of having to pay for production capacities that
we reserved but will not be able to use or that we will not be able to secure sufficient additional production capacities at reasonable
costs in the event product demand exceeds expectations. A single contract with an OEM, private label or key distributor can significantly
increase demand for our products, requiring investments in expanded operational capacity including personnel, equipment and potentially
facilities.
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Our
future growth may be limited.
Our
ability to achieve our expansion objectives and to manage our growth effectively depends upon a variety of factors, including our ability
to internally develop products, to attract and retain skilled employees, to successfully position and market our products, to protect
our existing intellectual property, to capitalize on the potential opportunities we are pursuing with third parties, and to acquire sufficient
funding whether internally or externally. To accommodate growth and compete effectively, we will need working capital to maintain adequate
inventory levels, develop additional procedures and controls and increase, train, motivate and manage our work force. There is no assurance
that our personnel, systems, procedures and controls will be adequate to support our potential future operations. There is no assurance
that we will generate higher revenues from our prospective sales partners nor be able to capitalize on additional third-party manufacturers.
We
rely on two suppliers for the production of our outsourced finished goods which may hinder our ability to grow.
We
purchase all of our soft tonneau covers from two supplier sources in China. We carry significant strategic inventories of these finished goods to reduce the risk associated with this concentration of suppliers.
Strategic inventories are managed based on demand. While we are now manufacturing hard covers in the United States, the loss of one or
both of these suppliers or a delay in shipments could have a material adverse effect on our soft tonneau cover sales and business.
We
rely on a small number of customers for the majority of our sales.
The
loss of any significant customer could have an adverse effect on our business. A customer is considered to be significant if they account
for greater than 10% of our annual sales. For the year ended December 31, 2023, the Company had one significant customer accounting for
93% of the Company’s revenue. For the year ended December 31, 2022, two customers made up approximately 50% (38% and 12% individually)
of prior year revenue. The loss of any of these key customers could have an adverse effect on our business.
We
will need additional financing in order to grow our business.
From
time to time, in order to expand operations to meet customer demand, we will need to incur additional capital expenditures. These capital
expenditures are intended to be funded from third party sources, including the incurring of debt and/or the sale of additional equity
securities. In addition to requiring additional financing to fund capital expenditures, we may require additional financing to fund working
capital, research and development, sales and marketing, general and administrative expenditures and operating losses. The incurrence
of debt creates additional financial leverage and therefore an increase in the financial risk of our operations. The sale of additional
equity securities will be dilutive to the interests of current equity holders. In addition, there can be no assurance that such additional
financing, whether debt or equity, will be available to us or that it will be available on acceptable commercial terms. Any inability
to secure such additional financing on appropriate terms could have a materially adverse impact on our business, financial condition
and operating results.
We
rely on key personnel, especially Steven Rossi, our Chief Executive Officer, President and Chairman of the Board.
Our
success also will depend in large part on the continued service of our key operational and management personnel, including executive
staff, research and development, engineering, marketing and sales staff. Most specifically, this includes Steven Rossi, our President
and Chief Executive Officer, who oversees the implementation of new products, key customer acquisition and retention, and our overall
management and future growth. Any failure on our part to hire, train and retain a sufficient number of qualified professionals could
impair our business.
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We
depend on intellectual property rights that may be infringed upon, and we may infringe upon the intellectual property rights of others.
Our
success depends to a significant degree upon our ability to develop, maintain and protect proprietary products and technologies. As of
December 31, 2023, we own thirteen utility patents, seven design registrations, and seventy-four pending utility and design patent applications.
However, patents provide only limited protection of our intellectual property. The assertion of patent protection involves complex legal
and factual determinations and is therefore uncertain and potentially expensive. We cannot provide assurance that patents will be granted
with respect to our pending patent applications, that the scope of any patents we might obtain will be sufficiently broad to offer meaningful
protection, or that we will develop additional proprietary products that are patentable. In fact, any patents which might issue from
our patent applications pending with the United States Patent and Trademark Office could be successfully challenged, invalidated or circumvented.
This could result in our pending patent rights failing to create an effective competitive barrier. Losing a significant patent or failing
to get a patent issued from a pending patent application we consider significant could have a material adverse effect on our business.
We
may not be able to protect our intellectual property rights throughout the world, which could negatively impact our business.
Filing,
prosecuting and defending patents covering our current and future product candidates and technology platforms in all countries throughout
the world would be prohibitively expensive. Competitors may use our technologies in jurisdictions where we have not obtained patent protection
to develop their own products and, further, may export otherwise infringing products to territories where we may obtain patent protection
but where patent enforcement is not as strong as that in the United States. These products may compete with our products in jurisdictions
where we do not have any issued or licensed patents, and any future patent claims or other intellectual property rights may not be effective
or sufficient to prevent them from so competing.
Many
companies have encountered significant problems in protecting and defending intellectual property rights in foreign jurisdictions. The
legal systems of certain countries, particularly certain developing countries, do not favor the enforcement of patents, trade secrets
and other intellectual property protection which could make it difficult for us to stop the infringement of our patents or marketing
of competing products in violation of our intellectual property and proprietary rights, generally. Proceedings to enforce our intellectual
property and proprietary rights in foreign jurisdictions could result in substantial costs and divert our efforts and attention from
other aspects of our business, could put our patents at risk of being invalidated or interpreted narrowly, could put our patent applications
at risk of not issuing, and could provoke third parties to assert claims against us. We may not prevail in any lawsuits that we initiate,
and the damages or other remedies awarded, if any, may not be commercially meaningful. Accordingly, our efforts to enforce our intellectual
property and proprietary rights around the world may be inadequate to obtain a significant commercial advantage from the intellectual
property that we develop or license.
Many
countries have compulsory licensing laws under which a patent owner may be compelled to grant licenses to third parties. In addition,
many countries limit the enforceability of patents against government agencies or government contractors. In these countries, the patent
owner may have limited remedies, which could materially diminish the value of such patent. If we or any of our licensors are forced to
grant a license to third parties with respect to any patents relevant to our business, our competitive position may be impaired, and
our business, financial condition, results of operations and prospects may be adversely affected.
Our
patents might not protect our technology from competitors, in which case we may not have any exclusionary advantage over competitors
in selling any products that we may develop.
Our
commercial success will depend in part on our ability to obtain additional patents and protect our existing patent position, as well
as our ability to maintain adequate intellectual property protection for our technologies, product candidates, and any future products
in the United States and other countries. If we do not adequately protect our technology, product candidates and future products, competitors
may be able to use or practice them and erode or negate any competitive advantage we may have, which could harm our business and ability
to achieve profitability. The laws of some foreign countries do not protect our proprietary rights to the same extent or in the same
manner as U.S. laws, and we may encounter significant problems in protecting and defending our proprietary rights in these countries.
We will be able to protect our proprietary rights from unauthorized use by third parties only to the extent that our proprietary technologies,
product candidates and any future products are covered by valid and enforceable patents or are effectively maintained as trade secrets.
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Certain
aspects of our technologies are protected by patents, patent applications, and trade secrets. In addition, we have a number of new patent
applications pending. There is no assurance that the applications still pending or which may be filed in the future
will result in the issuance of any patents. Furthermore, there is no assurance as to the breadth and degree of protection any issued
patents might afford us. Disputes may arise between us and others as to the scope and validity of these or other patents. Any defense
of the patents could prove costly and time-consuming, and there can be no assurance that we will be in a position, or deem it advisable,
to carry on such a defense. A suit for patent infringement could result in increasing costs as well as delaying or halting development.
Other private and public entities, including universities, may have filed applications for, may have been issued, or may obtain additional
patents and other proprietary rights to technology potentially useful or necessary to us. We are not currently aware of any such patents,
but the scope and validity of such patents, if any, and the cost and availability of such rights are impossible to predict.
Any
trademarks we may obtain may be infringed or successfully challenged, resulting in harm to our business.
We
expect to rely on trademarks as one means to distinguish our products from our competitors’ products. Once we select trademarks
and apply to register them, our trademark applications may not be approved. Third parties may oppose our trademark applications or otherwise
challenge our use of the trademarks. In the event that our trademarks are successfully challenged, we could be forced to rebrand our
products, which could result in a loss of brand recognition and could require us to devote resources to advertising and marketing new
brands. Our competitors may infringe on our trademarks, and we may not have adequate resources to enforce our trademarks.
Much
of our intellectual property is protected as trade secrets or confidential know-how.
We
consider proprietary trade secrets to be important to our business. This type of information must be protected diligently by us to protect
its disclosure to competitors, since legal protections after disclosure may be minimal or non-existent. Accordingly, much of the value
of this intellectual property is dependent upon our ability to keep our trade secrets.
To
protect this type of information against disclosure or appropriation by competitors, our policy is to require our employees, consultants,
contractors and advisors to enter into confidentiality agreements with us. However, current or former employees, consultants, contractors
and advisers may unintentionally or willfully disclose our confidential information to competitors, and confidentiality agreements may
not provide an adequate remedy in the event of unauthorized disclosure of confidential information. Enforcing a claim that a third party
illegally obtained, and is using, trade secrets is expensive, time-consuming and unpredictable. The enforceability of confidentiality
agreements may vary from jurisdiction to jurisdiction.
Failure
to obtain or maintain trade secret protection could adversely affect our competitive position. Moreover, our competitors may independently
develop substantially equivalent proprietary information and may even apply for patent protection in respect of the same. If successful
in obtaining such patent protection, our competitors could limit our use of such trade secrets.
We
may be subject to claims challenging the inventorship or ownership of our patents and other intellectual property.
We
may also be subject to claims that former employees, suppliers, collaborators or other third parties have an ownership interest in our
patents or other intellectual property. We may be subject to ownership disputes in the future arising, for example, from conflicting
obligations of suppliers, consultants or others who are involved in developing our products. Litigation may be necessary to defend against
these and other claims challenging inventorship or ownership. If we fail in defending any such claims, in addition to paying monetary
damages, we may lose valuable intellectual property rights, such as exclusive ownership of, or right to use, valuable intellectual property.
Such an outcome could have a material adverse effect on our business. Even if we are successful in defending against such claims, litigation
could result in substantial costs and be a distraction to management and employees.
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Intellectual
property rights do not necessarily address all potential threats to our business.
The
degree of future protection afforded by our intellectual property rights is uncertain because intellectual property rights have limitations
and may not adequately protect our business. The following examples are illustrative:
● others
may be able to develop technologies that are similar to our technology platforms but that
are not covered by the claims of any patents, should they issue, that we own or license;
● we
or our licensors might not have been the first to make the inventions covered by the issued
patents or pending patent applications that we own or license;
● we
or our licensors might not have been the first to file patent applications covering certain
aspects of our inventions;
● others
may independently develop similar or alternative technologies or duplicate any of our technologies
without infringing our intellectual property rights;
● it
is possible that our pending patent applications will not lead to issued patents;
● issued
patents that we own or license may not provide us with any competitive advantages, or may
be held invalid or unenforceable as a result of legal challenges;
● our
competitors might conduct research and development activities in the United States and other
countries that provide a safe harbor from patent infringement claims for certain research
and development activities, as well as in countries where we do not have patent rights, and
then use the information learned from such activities to develop competitive products for
sale in our major commercial markets;
● we
may not develop additional proprietary technologies that are patentable; and
● the
patents of others may have an adverse effect on our business.
We
may need to defend ourselves against patent or trademark infringement claims, which may be time-consuming and cause us to incur substantial
costs.
Companies,
organizations or individuals, including our competitors, may own or obtain patents, trademarks or other proprietary rights that would
prevent or limit our ability to make, use, develop or sell our products or components, which could make it more difficult for us to operate
our business. The automotive aftermarket has been characterized by significant litigation and other proceedings regarding patents, patent
applications and other intellectual property rights. The situations in which we may become parties to such litigation or proceedings
may include:
● litigation
or other proceedings we may initiate against third parties to enforce our patent rights or
other intellectual property rights;
● litigation
or other proceedings we or our licensee(s) may initiate against third parties seeking to
invalidate the patents held by such third parties or to obtain a judgment that our products
do not infringe such third parties’ patents; and
● litigation
or other proceedings third parties may initiate against us to seek to enforce their patents
and/or invalidate our patents.
If
third parties initiate litigation claiming that our products infringe their patent or other intellectual property rights, we will need
to defend against such proceedings.
The
costs of resolving any patent litigation or other intellectual property proceeding, even if resolved in our favor, could be substantial.
Many of our potential competitors will be able to sustain the cost of such litigation and proceedings more effectively than we can because
of their substantially greater resources. In some instances, competitors may proceed with litigation or other proceedings pertaining
to infringement of their intellectual property as a means to hinder or devaluate the target defendant company, with no intention of the
matter being resolved in their favor. Uncertainties resulting from the initiation and continuation of patent litigation or other intellectual
property proceedings could have a material adverse effect on our ability to compete in the marketplace. Patent litigation and other intellectual
property proceedings may also consume significant management time and costs. Substantial additional costs may be evident in the event
that litigation or other proceedings were initiated against us because we would have to seek legal defense or counsel in the province
(Canada) or state (U.S.) where the litigation or legal proceedings were filed. Failure to adequately protect our intellectual property
rights could result in our competitors offering similar products, potentially resulting in the loss of some of our competitive advantage,
and a decrease in our revenue which would adversely affect our business, prospects, financial condition and operating results.
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Confidentiality
agreements with employees and others may not adequately prevent the disclosure of trade secrets and other proprietary information.
In
order to protect our proprietary technology and processes, we also rely in part on confidentiality agreements with our employees, consultants,
outsourced manufacturers and other advisors. These agreements may not effectively prevent the disclosure of confidential information
and may not provide an adequate remedy in the event of unauthorized disclosure of confidential information. In addition, others may independently
discover trade secrets and proprietary information. Costly and time-consuming litigation could be necessary to enforce and determine
the scope of our proprietary rights, and failure to obtain or maintain trade secret protection could adversely affect our competitive
business position.
There
are risks associated with outsourced production that may result in a decrease in our profit.
The
possibility of delivery delays, product defects and other production-side risks stemming from our use of outsourced manufacturers and
suppliers cannot be eliminated. In particular, inadequate production capacity among outsourced manufacturers could result in us being
unable to supply enough product amid periods of high product demand, the opportunity costs of which could be substantial.
There
are risks associated with domestic production that may result in slower or more expensive production.
Prior
to August of 2023, we had no experience in the domestic manufacturing of tonneau covers. Domestic production entails far more detailed
sourcing of raw materials as well as hiring and training of personnel. Domestic production increases our susceptibility to domestic low-wage
labor shortages and subjects us to higher thresholds of compliance with local labor and business laws.
We
may not be successful in our potential business combinations.
We
may, in the future, pursue acquisitions of other complementary businesses and technology licensing arrangements. We have been approached
by competitors to license one or more of our tonneau cover products. We may also pursue strategic alliances and joint ventures that leverage
another company’s core products and industry experience to expand our product offerings and geographic presence. We have limited
experience with respect to acquiring other companies and limited experience with respect to forming collaborations, strategic alliances
and joint ventures. If we were to make any acquisitions, we may not be able to integrate these acquisitions successfully into our existing
business and could assume unknown or contingent liabilities. Integrating an acquired company also may require management resources that
otherwise would be available for the ongoing development of our existing business.
We
have competition for our market share which could harm our sales.
We
participate in the automotive aftermarket equipment industry which is highly competitive for a relatively limited customer base. Companies
that compete in this market include Real Truck (formerly Truck Hero), Truck Accessories Group, and Agri-Cover, Inc., among others. Many of our current competitors are significantly better funded and have longer operating histories than we do.
In
addition, some of our competitors sell their products at prices lower than ours, and we compete primarily on the basis of product quality,
features, value, service, and customer relationships. Our competitive success also depends on our ability to maintain a strong brand
and the belief that customers will need our products and services to meet their growth requirements. Alternatively, in the case of generic
competition, competitors’ products may be of equal or better quality and sold at substantially lower prices than our products.
At times, competitors may also release a generic or re-branded version of a current and successful product at a substantially reduced
price in efforts to increase revenues or market share. As a result, if we fail to maintain our competitive position, this could have
a material adverse effect on our business, cash flow, results of operations, financial position and prospects.
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We
may not have sufficient product liability insurance to cover potential damages.
The
existence of any defects, errors or failures in our products or the misuse of our products could also lead to product liability claims
or lawsuits against us. While we had insurance coverage of $2,000,000 for the year ended December 31, 2023, we have no assurance
that this insurance will be adequate to protect us from all material judgments and expenses related to potential future claims or that
these levels of insurance will be available at economical prices, if at all. To that extent, product liability insurance is conditional
and up for further investigation. A successful product liability claim could result in substantial costs for us. Even if we are fully
insured as it relates to a claim, a claim could nevertheless diminish our brand and divert management’s attention and resources,
which could have a negative impact on our business, financial condition and results of operations.
We
may produce products of inferior quality which would cause us to lose customers.
Although
we make an effort to ensure the high quality of our light truck tonneau cover products, they could from time to time contain defects,
anomalies or malfunctions that are undetectable at the time of shipment. These defects, anomalies or malfunctions could be discovered
after our products are shipped to customers, resulting in the return or exchange of our products, customers’ claims for compensatory
damages or discontinuation of the use of our products, which could negatively impact our operating results. We do not presently have
product recall (or similar function) insurance that protects a company against broad-scale product manufacturing defects, engineering
defects and the costs related to a broad product recall such as shipping, replacement or repairs. Even if in place, there is no guarantee
that the full costs of any reimbursements or claims, lawsuits or litigation would be covered by such insurance.
Geopolitical
conditions, including direct or indirect acts of war or terrorism, could have an adverse effect on our operations and financial results.
Our
operations could be disrupted by geopolitical conditions, political and social instability, acts of war, terrorist activity or other
similar events. In February 2022, Russia initiated significant military action against Ukraine. In April 2023, the paramilitary Rapid
Support Forces within Sudan began fighting the Sudanese Armed Forces over tensions related to the paramilitary’s transition towards
civilian rule. In October 2023, Hamas initiated an attack on Israel that has resulted in a war in Gaza, emboldened Houthi attacks against
commercial cargo ships in the Red Sea, and waning or paused diplomatic progress between Israel and its neighboring countries. Tensions
and wars persist in many other countries, including, but not limited to, Ethiopia and Myanmar.
In
response to Russia’s invasion of Ukraine, the U.S. and certain other countries imposed significant sanctions and export controls
against Russia, Belarus and certain individuals and entities connected to Russian or Belarusian political, business, and financial organizations,
and the U.S. and certain other countries could impose further sanctions, trade restrictions, and other retaliatory actions should the
conflict continue or worsen. It is not possible to predict the broader consequences of this conflict nor those of other global conflicts,
although such consequences can include related rising geopolitical tensions, rising regional instability, geopolitical shifts, cyberattacks
or the disruption of energy exports for the parties involved, neighboring parties, or supporting parties of these conflicts or their
resulting sanctions. Such consequences could materially adversely affect global trade, currency exchange rates, regional economies and
the global economy. These situations remain uncertain, and while it is difficult to predict the impact of any of the foregoing, these
conflicts and actions taken in response to these conflicts could increase our costs, disrupt our supply chain, reduce our sales and earnings,
impair our ability to raise additional capital when needed on acceptable terms, if at all, or otherwise adversely affect our business,
financial condition, and results of operations.
23
We
currently, and may in the future, have assets held at financial institutions that may exceed the insurance coverage offered by the Federal
Deposit Insurance Corporation (“FDIC”), the loss of such assets would have a severe negative affect on our operations and
liquidity.
We
may maintain our cash assets at certain financial institutions in the U.S. in amounts that may be in excess of the Federal Deposit Insurance
Corporation (“FDIC”) insurance limit of $250,000. In the event of a failure of any financial institutions where we maintain
our deposits or other assets, we may incur a loss to the extent such loss exceeds the FDIC insurance limitation, which could have a material
adverse effect upon our liquidity, financial condition and our results of operations.
Risks
Associated with Manufacturing in China
Evolving
U.S. trade regulations and policies with China may in the future have a material and adverse effect on our business, financial condition
and results of operations.
Our
soft tonneau covers and some raw materials are sourced from China. Any restrictions or tariffs imposed on products that we or our suppliers
import for sale or production in the United States would adversely and directly impact our cost of goods sold. In addition, changes in
U.S. trade regulations and policies could have an adverse impact on trade relations between the United States and certain foreign countries,
which could materially and adversely affect our relationships with our international suppliers and reduce the supply of goods available
to us. Further, we cannot predict the extent to which the United States will adopt changes to existing trade regulations and policies,
which creates uncertainties in planning our sourcing strategies and forecasting our margins. If additional tariffs are imposed on our
products, or other retaliatory trade measures are taken, our costs could increase, and we may be required to raise our prices, which
could materially and adversely affect our results.
There
are risks associated with outsourced production in China and their laws which may have a material adverse effect on our financial stability.
We
purchase all our soft tonneau cover finished goods from two suppliers in China. Changes in Chinese laws and regulations, or their interpretation,
or the imposition of confiscatory taxation or restrictions are matters over which we have no control. While the Chinese government has
been pursuing economic reform policies that encourage private economic activity and greater economic decentralization, there is no assurance
that the Chinese government will continue to pursue these policies, or that it will not significantly alter these policies from time
to time without notice.
24
For
example, the Chinese government has enacted some laws and regulations dealing with matters such as corporate organization and governance,
foreign investment, commerce, taxation and trade. However, their experience in implementing, interpreting and enforcing these laws and
regulations is limited and, in turn, our ability to enforce commercial claims or to resolve commercial disputes is unpredictable. If
our business ventures with Chinese manufacturers and suppliers are unsuccessful, or other adverse circumstances arise from these transactions,
we face the risk that the parties to these ventures may seek ways to terminate the transactions. The resolution of these matters may
be subject to the exercise of considerable discretion by agencies of the Chinese government, and forces unrelated to the legal merits
of a particular matter or dispute may influence their determination.
Any
rights we may have to specific performance or to seek an injunction under Chinese law are severely limited, and, without a means of recourse
by virtue of the Chinese legal system, we may be unable to prevent these situations from occurring. The occurrence of any such events
could have a material adverse effect on our business, financial condition and results of operations in such guises as currency conversion,
imports and sources of supply, devaluations of currency or the nationalization or other expropriation of private enterprises.
In
that context, we may have to evaluate the feasibility of acquiring alternative or fallback manufacturing capabilities to support the
production of our existing and future soft tonneau cover products. Such a development could adversely affect our cost structure inasmuch
as we would be required to support sales at an acceptable cost and might have relatively limited time to adapt. We have not manufactured
our own soft tonneau covers in the past and are not planning to do so in the short term. That is because developing these technological
capabilities and building or purchasing a facility will increase our expenses with no guarantee that we will be able to recover our investment
in our manufacturing capabilities.
We
engage in cross-border sales transactions which present tax risks among other obstacles.
Cross-border
sales transactions carry a risk of changes in import tax and/or duties related to the import and export of our product, which can result
in pricing changes, which will affect revenues and earnings. Cross-border sales transactions carry other risks including, but not limited
to, changing regulations, wait times, customs inspection and lost or damaged product.
We
are subject to foreign currency risk which may adversely affect our net profit.
We
are subject to foreign exchange risk as we manufacture our products in China, market extensively in both Canadian and U.S. markets, and
employee people residing in both the U.S. and Canada. Meanwhile, we report results of operations in U.S. Dollars (USD or US$). Since
our Canadian customers pay in Canadian Dollars, we are subject to gains and losses due to fluctuations in the USD relative to the Canadian
Dollar. While having our soft tonneau covers manufactured in China, our manufacturers are paid in USD to better avoid the relatively
greater fluctuation of the Chinese Yuan (RMB). Any large fluctuations in the exchange between the RMB and USD may cause product costs
to increase, therefore affecting revenues and profits, potentially adversely.
Risks
Related to the Ownership of Our Securities
We
have a large number of authorized but unissued shares of our common stock which will dilute existing ownership positions when issued.
At
December 31, 2023, our authorized capital stock consists of 299,000,000 shares of common stock, of which approximately 278,679,497 remain
available for issuance, including shares of common stock issuable upon the exercise of outstanding warrants. Our management will continue
to have broad discretion to issue shares of our common stock in a range of transactions, including capital-raising transactions, mergers,
acquisitions and other transactions, without obtaining stockholder approval, unless stockholder approval is required under law or the
rules of Nasdaq or any other trading market on which our common stock may be listed. If our management determines it be appropriate to
issue shares of our common stock from the large pool of authorized but unissued shares for any purpose in the future and is not required
to obtain stockholder approval, your ownership position would be diluted without your further ability to vote on that transaction.
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Our
common stock or warrants may be affected by limited trading volume and price fluctuations, which could adversely impact the value of
our common stock or warrants.
Our
common stock has experienced, and is likely to experience in the future, significant price and volume fluctuations, which could adversely
affect the market prices of our common stock or warrants without regard to our operating performance. In addition, we believe that factors
such as quarterly fluctuations in our financial results and changes in the overall economy or the condition of the financial markets
could cause the market prices of our common stock and warrants to fluctuate substantially. These fluctuations may also cause short sellers
to periodically enter the market in the belief that we will have poor results in the future. We cannot predict the actions of market
participants and, therefore, can offer no assurances that the market for our common stock and warrants will be stable or appreciate over
time.
An
investment in our securities is speculative, and there can be no assurance of any return on any such investment.
An
investment in our securities is speculative, and there can be no assurance that investors will obtain any return on their investment.
Investors may be subject to substantial risks involved in an investment in the Company, including the risk of losing their entire investment.
We
may need, but be unable, to obtain additional funding on satisfactory terms, which could dilute our stockholders or impose burdensome
financial restrictions on our business.
We
have relied upon cash from financing activities, and, in the future, we hope to rely on revenues generated from operations to fund the
cash requirements of our activities. However, there can be no assurance that we will be able to generate any significant cash from our
operating activities in the future. Future financing may not be available on a timely basis, in sufficient amounts or on terms acceptable
to us, if at all. Any debt financing or other financing of securities senior to the common stock will likely include financial and other
covenants that will restrict our flexibility. Any failure to comply with these covenants would have a material adverse effect on our
business, prospects, financial condition and results of operations because we could lose our existing sources of funding, and our ability
to secure new sources of funding could be impaired.
Our
Chief Executive Officer and Chairman, Steven Rossi, has significant control over stockholder matters, and the minority stockholder will
have little or no control over our affairs.
Steven
Rossi currently owns 100% of our outstanding Series A Preferred Stock which entitles him to 51% of the voting power of our outstanding
voting equity. Subject to any fiduciary duties owed to our other stockholders under Nevada law, Mr. Rossi is able to exercise significant
influence over matters requiring stockholder approval, including the election of directors and approval of significant corporate transactions,
and will have some control over our management and policies. Mr. Rossi may have interests that are different from yours. For example,
Mr. Rossi may support proposals and actions with which you may disagree. The concentration of ownership could delay or prevent a change
in control of our Company or otherwise discourage a potential acquirer from attempting to obtain control of our Company, which in turn
could reduce the price of our stock. In addition, Mr. Rossi could use his voting influence to maintain our existing management and directors
in office, delay or prevent changes in control of our Company, or support or reject other management and Board proposals that are subject
to stockholder approval, such as amendments to our employee stock plans and approvals of significant financing transactions.
26
We
have identified material weaknesses in our internal control over financial reporting. Failure to maintain effective internal controls
could cause our investors to lose confidence in us and adversely affect the market price of our common stock. If our internal controls
are not effective, we may not be able to accurately report our financial results or prevent fraud.
Section
404 of the Sarbanes-Oxley Act of 2002, or Section 404, requires that we maintain internal control over financial reporting that meets
applicable standards. We may err in the design or operation of our controls, and all internal control systems, no matter how well designed
and operated, can provide only reasonable assurance that the objectives of the control system are met. Because there are inherent limitations
in all control systems, there can be no assurance that all control issues have been or will be detected.
Included
elsewhere in this Annual Report on Form 10-K, we disclose that our management has assessed and identified several material weaknesses
in our internal controls over financial reporting (“ICFR”) and concluded that our IFCR was not effective as of December 31,
2023. The material weaknesses included our failure to design written policies and procedures at a sufficient level of precision to support
the operating effectiveness of the controls to prevent and detect potential errors. We also did not maintain adequate documentation to
evidence the operating effectiveness of certain control activities. Lastly, we did not maintain appropriate access to certain systems
and did not maintain appropriate segregation of duties related to processes associated within those systems.
Although
we have taken several steps to remediate the material weaknesses in our IFCR and continue to do so, there can be no assurances given
that our actions will be effective. Any continued failure of our internal control over financial reporting could have a material adverse
effect on our stated results of operations and harm our reputation. If we are unable to implement these changes effectively or efficiently,
it could harm our operations, financial reporting or financial results and could result in an adverse opinion on internal controls from
our independent auditors. Furthermore, investor perceptions of our Company may suffer, and this could cause a decline in the market price
of our common stock.
Additionally,
the expenses incurred by public companies generally for reporting and corporate governance purposes have been increasing. These increased
costs will require us to divert a significant amount of money that we could otherwise use to develop our business. If we are unable to
satisfy our obligations as a public company, we could be subject to delisting of our common stock, fines, sanctions and other regulatory
action and potentially civil litigation.
The
requirements of being a public company may strain our resources, divert management’s attention and affect our results of operations.
As
a public company in the United States, we face increased legal, accounting, administrative and other costs and expenses. We are subject
to the reporting requirements of the Exchange Act and the Sarbanes-Oxley Act of 2002 (the “Sarbanes Oxley-Act”). The Exchange
Act requires, among other things, that we file annual, quarterly and current reports with respect to our business and financial condition.
The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and procedures and internal control
over financial reporting. For example, Section 404 requires that our management report on the effectiveness of our internal controls
structure and procedures for financial reporting. Section 404 compliance may divert internal resources and will take a significant amount
of time and effort to complete. If we fail to maintain compliance under Section 404, we could be subject to sanctions or investigations
by Nasdaq, the SEC, or other regulatory authorities. Furthermore, investor perceptions of our Company may suffer, and this could cause
a decline in the market price of our common stock. Any continued failure of our internal control over financial reporting could have
a material adverse effect on our stated results of operations and harm our reputation. If we are unable to implement these changes effectively
or efficiently, it could harm our operations, financial reporting or financial results and could result in an adverse opinion on internal
controls from our independent auditors. We may need to hire a number of additional employees with public accounting and disclosure experience
in order to meet our ongoing obligations as a public company, particularly if we become fully subject to Section 404 and its auditor
attestation requirements, which will increase costs, and evaluate the costs of our current service providers. We expect these rules and
regulations to increase our legal and financial compliance costs and to make some activities more time-consuming and costly, although
we are currently unable to estimate these costs with any degree of certainty. A number of those requirements will require us to carry
out activities we have not done previously. Our management team and other personnel will need to devote a substantial amount of time
to new compliance initiatives and to meeting the obligations that are associated with being a public company, which may divert attention
from other business concerns, which could have a material adverse effect on our business, financial condition and results of operations.
27
Additionally,
the expenses incurred by public companies generally for reporting and corporate governance purposes have been increasing. These increased
costs will require us to divert a significant amount of money that we could otherwise use to develop our business. If we are unable to
satisfy our obligations as a public company, we could be subject to delisting of our common stock, fines, sanctions and other regulatory
action and potentially civil litigation.
New
laws, regulations, and standards relating to corporate governance and public disclosure may create uncertainty for public companies,
increase legal and financial compliance costs and make some activities more time consuming.
These
laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of specificity, and, as a result,
may evolve over time as new guidance is provided by the courts and other bodies. This could result in continuing uncertainty regarding
compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance practices. If our efforts to comply
with new laws, regulations, and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related
to their application and practice, regulatory authorities may initiate legal proceedings against us, and our business may be adversely
affected.
As
a “smaller reporting company” under applicable law, we are subject to lessened disclosure requirements, which could leave
our stockholders without information or rights available to stockholders of more mature companies.
For
as long as we remain a “smaller reporting company” as defined in Rule 12b-2 of the Exchange Act, we will elect to take advantage
of certain exemptions from various reporting requirements that are applicable to other public companies that are not “smaller reporting
companies” including, but not limited to:
● being
permitted to provide only two years of audited financial statements, in addition to any required
unaudited interim financial statements disclosure; and
● reduced
disclosure obligations regarding executive compensation in our periodic reports, proxy statements
and registration statements.
We
expect to take advantage of these reporting exemptions until we are no longer a “smaller reporting company.” Because of these
lessened regulatory requirements, our stockholders are not provided with information or rights available to stockholders of more mature
companies. We cannot predict whether investors will find our common stock less attractive if we rely on these exemptions. If some investors
find our common stock less attractive as a result, there may be a less active trading market for our common stock, and our stock price
may be more volatile.
If
research analysts do not publish research about our business, or if they issue unfavorable commentary or downgrade our common stock,
our stock price and trading volume could decline.
The
trading market for our securities may depend in part on the research and reports that research analysts publish about us and our business.
If we do not maintain adequate research coverage, or if any of the analysts who cover us downgrade our stock or publish inaccurate or
unfavorable research about our business, the price of our common stock and warrants could decline. If one or more of our research analysts
ceases to cover our business or fails to publish reports on us regularly, demand for our securities could decrease, which could cause
the price of our common stock and warrants or trading volume to decline.
Anti-takeover
provisions in our charter documents and Nevada law could discourage, delay or prevent a change of control of our Company and may affect
the trading price of our common stock.
We
are a Nevada corporation, and the anti-takeover provisions of the Nevada Control Shares Acquisition Act may discourage, delay or prevent
a change of control by limiting the voting rights of control shares acquired in a control share acquisition. In addition, our amended
and restated articles of incorporation, as amended (“Articles of Incorporation”), and amended and restated bylaws (“Bylaws”)
may discourage, delay or prevent a change in our management or control over us that stockholders may consider favorable. Among other
things, our Articles of Incorporation and Bylaws:
● authorize
the issuance of “blank check” preferred stock that could be issued by our Board
in response to a takeover attempt;
28
● provide
that vacancies on our Board, including newly created directorships, may be filled only by
a majority vote of directors then in office, except a vacancy occurring by reason of the
removal of a director without cause shall be filled by vote of the stockholders; and
● limit
who may call special meetings of stockholders.
These
provisions could have the effect of delaying or preventing a change of control, whether or not it is desired by, or beneficial to, our
stockholders.
We currently do not intend to declare dividends on our
common stock in the foreseeable future and, as a result, your returns on your investment may depend solely on the appreciation of our
common stock.
We currently do not
expect to declare any dividends on our common stock in the foreseeable future. Instead, we anticipate that all our earnings in the foreseeable
future will be used to provide working capital to support our operations and to finance the growth and development of our business. Any
decision to declare or pay dividends in the future will be at the discretion of our Board, subject to applicable laws and dependent upon
several factors, including our earnings, capital requirements and overall financial conditions. In addition, terms of any future debt
or preferred securities may further restrict our ability to pay dividends on our common stock. Accordingly, your only opportunity to
achieve a return on your investment in our common stock may be if the market price of our common stock appreciates and you sell your
shares at a profit. The market price for our common stock may never exceed, and may fall below, the price that you pay for such common
stock. See Part II, Item 5 “ Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities —Dividend Policy .”