Item 7. Management’s Discussion and Analysis
ITEM
7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
You
should read the following discussion and analysis of our financial condition and results of operations for the years ended December 31,
2025 and 2024 in conjunction with our audited consolidated financial statements and the related notes included elsewhere in this Annual
Report. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results and the timing of
selected events could differ materially from those anticipated in these forward-looking statements as a result of various factors, including
those set forth under “Risk Factors” and elsewhere in this Annual Report.
Overview
We
offer a suite of proprietary business-to-business software tools that are meant to drive user engagement through gamification and rewards.
These tools allow our partners to offer in-game prizing and rewards, including merchandise, coupons, digital goods, and sweepstakes entries — inside
their websites, their venues, or their streaming media content.
Our
customers mostly sports teams, venues (Arenas, Football Stadiums, Baseball Stadiums), fan engagement and sponsor activation platforms,
digital out-of-home media companies, and advertising agencies, which typically use our products as part of their live events or as part
of an advertising campaign with the goal of engaging fans, increasing consented first-party data, and increasing sales. At December 31,
2025, we had four active customers. At December 31, 2024, we had two active customers.
Our
products and games are designed so that end users could earn prizes by registering on our system and completing in-content challenges
like trivia, polls, or casual mobile games. Players could use our system to play a variety of games and earn a wide range of prize types,
provided by advertisers and sponsors. Our products, include our in-venue Filter Fan Cam (“FFC”) products for live events,
our stand-alone “Winfinite” product line that can be used by brands, advertising agencies, and content partners to reach
potential customers outside of sports venues, on mobile devices, as well as the “Winfinite” Games, which are customizable
web-based casual games. We also have an IP portfolio that could create future licensing and product development opportunities including
our recently allowed Artificial Intelligence (“AI”) and Machine Learning (“ML”) series of patent claims.
With
the acquisition of Xcite Interactive in June 2021, we acquired a number of key pieces of technology and relationships that have helped
to drive our engagement and rewards business, including a live events fan engagement business that has partnered with professional sports
franchises in the National Football League (“NFL”), the National Basketball Association (“NBA”), the National
Hockey League (“NHL”) and others to increase audience engagement using interactive gaming functions like trivia, polling,
and casual games that can be played alongside live experiences whether a player is at-home, in a restaurant, or in-venue at the event
itself. Our largest customers in 2024 were the Texas Rangers and San Jose Sharks. For the year ended December 31, 2025, the Company’s
largest customer was ASPIS, a significant shareholder and we continue to do business with the Texas Rangers.
We
offer a suite of products centered on “Winfinite” and FFC. Our FFC platform is an Augmented Reality filtering tool that can
be used for mobile and in-venue applications. In addition, we have a stand-alone gaming and prizing product that we call “Winfinite,”
which allows brands, media companies, and advertising agencies to reach out to customers directly on their mobile devices. We license
these software products to teams, ad agencies, and other content creators.
Significant
Components of Our Results of Operations
Revenue.
In general, we recognize revenue when the amount of revenue can be reliably measured, it is probable that future economic benefits
will flow to us, where there is evidence of an arrangement, when the selling price is fixed or determinable, and when specific criteria
have been met or there are no significant remaining performance obligations for each of our activities as described below. Foreseeable
losses, if any, are recognized in the year or period in which the loss is determined.
We
earn revenue through the development and maintenance of custom-built software.
We
recognize revenues received from the development and maintenance of custom-built software and other professional services provided upon
the satisfaction of our performance obligation in an amount that reflects the consideration to which we expect to be entitled in exchange
for those services. Performance obligations can be satisfied either at a single point in time or over time. For those performance obligations
that are satisfied at a single point in time, the revenue is recognized at that time. For each performance obligation satisfied over
time, we recognize revenue by measuring the progress toward complete satisfaction of that performance obligation.
Our
contracts with customers may include multiple performance obligations. For these contracts, we account for individual performance obligations
separately if they are capable of being distinct within the context of the contract. Determining which performance obligations are considered
distinct may require significant judgment. Judgment is also required to determine the amount of revenue associated with each distinct
performance obligation.
Operating Expenses.
We classify our operating expense as research and development, and selling, general and administrative. Personnel costs are the
primary component of each of these operating expense categories, which consist of cash-based personnel costs, such as salaries, benefits
and bonuses. Additionally, these categories include professional fees and share-based compensation.
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Operating
Results
Comparison
of Results of Operations for the Years Ended December 31, 2025 and 2024
The
following table summarizes our results of operations for the years ended December 31, 2025 and 2024:
For
the Year Ended
December 31,
2025
2024
Statement of Operations and
Comprehensive Loss Data:
Revenue
$ 2,183,415
$ 57,288
Cost of revenues
16,446
40,277
Gross Margin
2,166,969
17,011
Expenses
Research and development
48,065
246,019
Selling, general and administrative
4,280,214
4,310,218
Total Operating Expenses
4,328,279
4,556,237
Operating loss
(2,161,310 )
(4,539,226 )
Other
income/(expense)
18,173
(11,384 )
Loss before tax provision
(2,143,137 )
(4,550,610 )
Provision
for income taxes
1,596
24,226
Net loss
$ (2,144,733 )
$ (4,574,836 )
Revenue
Our
revenues are derived from three primary sources: software licensing, professional services and advertising. Revenue was $2,183,415 for
the year ended December 31, 2025, representing an increase of $2,126,127, or 3,711%, from $57,288 for the year ended December 31, 2024.
The increase can be attributed to the recognition of the ASPIS license revenue and professional services.
Cost
of revenues
Cost
of revenues was $16,446 for the year ended December 31, 2025, representing a decrease of $23,831, or 59%, from $40,277 for the year ended
December 31, 2024. The decrease was due to the decrease in infrastructure needed for the Xcite Interactive customers.
Research
and development
Research
and development was $48,065 for the year ended December 31, 2025, representing a decrease of $197,954, or 80%, from $246,019 for the
year ended December 31, 2024. The decrease was primarily due to a reduction in staffing levels, including a large portion of our engineering
staff, and a reduction in software costs.
30
Selling,
general and administrative
Selling, general and administrative
was $4,280,214 for the year ended December 31, 2025, representing a decrease of $30,004, or 1%, from $4,310,218 for the year ended December
31, 2024. The decrease was primarily due to a reduction in professional fees. Selling, general and administrative for the year ended December
31, 2025, included Company funds which had been misappropriated. For more information about the fraudulent activity and a promissory note
that was executed by the former Chief Financial Officer in connection therewith, please see Notes 11 and 12 to our consolidated financial
statements for the year ended December 31, 2025.
Loss
from Operations
Loss
from operations was $2,161,310 for the year ended December 31, 2025, representing a decrease of $2,377,916, or 52%, from $4,539,226 for
the year ended December 31, 2024. Increase in revenue resulted in the decrease in the loss.
Other
income (expense)
Other
income (expense) was an income of $18,173 for the year ended December 31, 2025, representing an increase of $29,557, or 260%, from expense
of $(11,384) for the year ended December 31, 2024. The increase in income can be attributed to changes in foreign currency rates.
Income
tax expense
Income
tax expense was $1,596 for the year ended December 31, 2025, representing a decrease of $22,630 from income tax expense of $24,226 for
the year ended December 31, 2024. The decrease in income tax can be attributed to taxes owed in our Canadian jurisdiction in 2024.
Inflation
The
effect of inflation on our revenue and operating results was not significant.
Liquidity
and Capital Resources
Since
inception, the Company has incurred operating losses as it continues to invest in developing and commercializing its technology platform.
For the years ended December 31, 2025 and 2024, we incurred net losses of approximately $2.1 million and $4.6 million, respectively.
During these periods, operations were primarily financed through an initial public offering of common shares in January 2021 and subsequent
equity and debt transactions, including warrant exercises and private placements. In October 2024, warrant holders exercised approximately
$0.9 million of warrants, and in November and December 2024 the Company raised $2.5 million through convertible notes. Our cash and cash
equivalents as of December 31, 2025 was $0.5 million. Our primary cash needs are for working capital requirements, capital expenditures
and to fund our operations.
We
are subject to the risks and uncertainties common to emerging growth businesses. Management believes that current resources and expected
operating revenues may not be sufficient to fund planned activities for the next twelve months. The report of our independent registered
public accounting firm on the Company’s consolidated financial statements for the year ended December 31, 2025 and 2024 included
an explanatory paragraph noting that recurring operating losses, accumulated deficit, and negative operating cash flows raise substantial
doubt about the Company’s ability to continue as a going concern within one year after the issuance of those financial statements.
We
are pursuing initiatives intended to improve cash flows from operations and continue to evaluate strategic and financing alternatives
to strengthen liquidity. To execute the business plan and support growth initiatives, the Company may seek additional financing through
equity or debt offerings, credit facilities, or other arrangements. There can be no assurance that such financing will be available on
terms acceptable to the Company, or at all. Any future equity or equity-linked financing could dilute existing stockholders and may affect
the market price of the Company’s common shares, while debt financing, if obtained, could impose covenants or interest obligations.
If sufficient funding is not secured when required, the Company may need to further align its operating expenditures with available resources,
which could impact certain development programs or staffing levels. Management believes that disciplined cost control, continued customer
engagement, and expansion into new markets may provide a foundation for improved liquidity over time; however, material uncertainties
remain until additional financing or sustained positive cash flows are achieved.
In addition, as previously
disclosed in the Company’s Form 12b-25 filed on April 1, 2026, in the first quarter of 2026, the Audit Committee of the Company’s
Board of Directors conducted an internal investigation and determined that fraudulent activity involving the Company’s former Chief
Financial Officer had occurred. A promissory note was executed in connection therewith; however, there can be no assurance that such note
will be collected in part or full or at all. For more information about the fraudulent activity and promissory note, please see Notes
11 and 12 to our consolidated financial statements for the year ended December 31, 2025, which disclosure is incorporated herein by reference.
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Our
financial condition and liquidity is and will continue to be influenced by a variety of factors, including:
●
our ability to generate
cash flows from our operations;
●
future indebtedness and
the interest we are obligated to pay on this indebtedness;
●
the availability of public
and private debt and equity financing;
●
changes in exchange rates
which will impact our generation of cash flows from operations when measured in CAD; and
●
our capital expenditure
requirements.
Cash
Flows
The
following summarizes the key components of our cash flows for the years ended December 31, 2025 and 2024:
Year Ended
December 31,
2025
Year Ended
December 31,
2024
Net cash used
in operating activities
$ (2,052,862 )
$ (4,971,948 )
Net cash used in investing
activities
(609,000 )
-
Net
cash provided by financing activities
-
3,278,235
Effect of foreign exchange
123,336
70,620
Net (decrease)
increase in cash and cash equivalents
$ (2,538,526 )
$ (1,623,093 )
Operating
Activities
Net cash used in operating
activities for the year ended December 31, 2025 was $2,052,862 as compared to $4,971,948 for the year ended December 31, 2024. The decrease
in cash used in operating activities was primarily attributable to a decrease in the net loss of $2,144,733 and prepaids of $380,972 offset
by an increase of stock-based compensation of $430,428, an increase in accounts receivable of $836,000 and increase in accounts payable
of $116,471.
Investing
Activities
Net
cash used in investing activities for the year ended December 31, 2025 was $609,000 as compared to $0 for the year ended December 31,
2024. The change in cash flow used in investing activities was primarily attributable to attributed to monies spent on developed technology
attributed to the Company’s new product offerings.
Financing
Activities
Net
cash provided by financing activities was none for the year ended December 31, 2025 as compared to $3,278,235 for the year ended December
31, 2024. The change in cash flow provided by financing activities was mainly attributable to the decrease in proceeds we received from
the issuance of common shares and warrants. The Company raised $3,278,235 for the year ended December 31, 2024 from debt issuances and
warrant exercises.
Critical
Accounting Policies and Estimates
The
preparation of consolidated financial statements requires management to make certain estimates, judgments and assumptions that affect
the reported amounts of assets and liabilities at the date of the consolidated financial statements. Estimates and assumptions are continually
evaluated and are based on historical experience and management’s assessment of current events and other facts and circumstances
that are considered to be relevant. Actual results could differ from these estimates.
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Significant
assumptions about the future and other sources of estimation uncertainty that management has made at the end of the reporting year, that
could result in a material adjustment to the carrying amounts of assets and liabilities in the event that actual results differ from
assumptions made, relate to, but are not limited to, the following:
Revenue
recognition
The
Company recognizes revenue when its customer obtains control of promised goods or services, in an amount that reflects the consideration
which the entity expects to receive in exchange for those goods or services. To determine revenue recognition for arrangements that an
entity determines are within the scope of Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers
(“ASC 606”), the entity performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the
performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance
obligations in the contract; and (v) recognize revenue when (or as) the entity satisfies a performance obligation. The Company only recognizes
revenue from contracts when it is probable that the entity will collect substantially all the consideration it is entitled to in exchange
for the goods or services it transfers to the customer.
The
Company earns revenue in two primary ways: 1) the sales of software-as-a-service (SAAS) from its interactive production software platform
or 2) development and maintenance of custom-built software or other professional services.
The
Company recognizes SAAS revenues from its interactive production sales over the life of the contract as its performance obligations are
satisfied. Payment terms vary by contract and can be periodic or one-time payments. The Company determines that the customer receives
and consumes the benefits of the service simultaneously as the service is provided. The transaction price is allocated to the contractual
performance obligations and recognized ratably over the contract term.
The
Company recognizes revenues received from the development and maintenance of custom-built software and other professional services provided
upon the satisfaction of its performance obligation in an amount that reflects the consideration to which the Company expects to be entitled
in exchange for those services. Performance obligations can be satisfied either at a single point in time or over time. For those performance
obligations that are satisfied at a single point in time, the revenue is recognized at that time. For each performance obligation satisfied
over time, the Company recognizes revenue by measuring the progress toward complete satisfaction of that performance obligation. The
Company generally measures progress comparing hours incurred to total estimated hours.
For
revenues received from the sales of advertising, the Company is deemed the agent in its revenue agreements. The Company does not own
or obtain control of the digital advertising inventory. The Company recognizes revenues upon the achievement of agreed-upon performance
criteria for the advertising inventory, such as a number of views, or clicks. As the Company is acting as an agent in the transaction,
the Company recognizes revenue from sales of advertising on a net basis, which excludes amounts payable to partners under the Company’s
revenue sharing agreements.
The
Company’s contracts with customers may include promises to transfer multiple products and services. For these contracts, the Company
accounts for individual performance obligations separately if they are capable of being distinct and distinct within the context of the
contract. Determining whether products and services are considered distinct performance obligations may require significant judgment.
Judgment is also required to determine the stand-alone selling price, for each distinct performance obligation.
During
the year ended December 31, 2025, the Company recognized $176,000 attributed to professional services.
License
Revenue
We
recognize revenue when or as the performance obligations in the contract are satisfied. For performance obligations that are fulfilled
at a point in time, revenue is recognized at the fulfillment of the performance obligation. Since the IP is determined to be a functional
license, the value of the grant of use is recognized in the first period of the contract term in which the license agreement is in force.
For the year ended December 31, 2025, $1,980,000 of revenue was recognized on our functional IP as the Technology Agreement with ASPIS
as the license had been delivered to ASPIS during the year.
The
Company invoices ASPIS on a monthly basis with 30 day payment terms. For the year ended December 31, 2025 the Company has collected $1,320,000,
respectively, from ASPIS.
Intangible
assets
Intangible
assets consist of internally developed software. The Company amortizes such assets using the straight-line method over the expected useful
life of the asset once. The Company evaluates the useful lives of these assets on an annual basis. If the estimate of an intangible asset’s
remaining useful life is changed, the Company amortizes the remaining carrying value of the intangible asset prospectively over the revised
remaining useful life. Intangible assets capitalized during the year ended December 31, 2025 was $609,000.
Stock-based
compensation
The
estimation of share-based payments (including warrants and stock options) requires the selection of an appropriate valuation model and
consideration as to the inputs necessary for the valuation model chosen. We use the Black-Scholes valuation model at the date of the
grant. We make estimates as to the volatility, the expected life, dividend yield and the time of exercise, as applicable. The expected
volatility is based on the average volatility of share prices of similar companies over the period of the expected life of the applicable
warrants and stock options. The expected life is based on historical data. These estimates may not necessarily be indicative of future
actual patterns.
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ITEM
7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not
applicable.
ITEM
8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
The financial statements beginning on Page F-1
of this Annual Report on Form 10-K are incorporated herein by reference.
ITEM
9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
Not
applicable.
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