Item 2. Management’s Discussion and Analysis
Item
2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following
discussion and analysis of our financial condition and results of operations for the years ended December 31, 2024 and 2023 in conjunction
with our audited consolidated financial statements and the related notes included elsewhere in this Quarterly Report. This discussion
contains forward-looking statements that involve risks and uncertainties. Our actual results and the timing of selected events could differ
materially from those anticipated in these forward-looking statements as a result of various factors, including those set forth under
“Risk Factors” and elsewhere in this Quarterly Report.
Overview
We offer a suite of proprietary
business-to-business software tools that are meant to drive user engagement through gamification and rewards. These tools allow our partners
to offer in-game prizing and rewards, including merchandise, coupons, digital goods, and sweepstakes entries — inside
their websites, their venues, or their streaming media content.
Our customers mostly sports
teams (Professional and Collegiate), venues (Arenas, Football Stadiums, Baseball Stadiums), and advertising agencies, which typically
use our products as part of their live events or as part of an advertising campaign with the goal of engaging fans, increasing consented
first-party data, and increasing sales. At March 31, 2025 and December 31, 2024, we had two active customers.
Our products and games are designed so that end users of our products can earn prizes by registering on our system
and completing in-content challenges like trivia, polls, or casual mobile games. Players could use our system to play a variety of games
and earn a wide range of prize types, provided by advertisers and sponsors. Our products, include our in-venue XEO and Filter Fan Cam
products for live events, and our new stand-alone “Winfinite” product line that can be used by brands, advertising agencies,
and content partners to reach potential customers outside of sports venues, on mobile devices. We also have an IP portfolio that could
create future licensing and product development opportunities including our recently allowed Artificial Intelligence (“AI”)
and Machine Learning (“ML”) series of patent claims.
With the acquisition of Xcite
Interactive in June 2021, we acquired a number of key pieces of technology and relationships that have helped to drive our engagement
and rewards business, including a live events fan engagement business that has partnered with professional sports franchises in the National
Football League (“NFL”), the National Basketball Association (“NBA”), the National Hockey League (“NHL”)
and others to increase audience engagement using interactive gaming functions like trivia, polling, and casual games that can be played
alongside live experiences whether a player is at-home, in a restaurant, or in-venue at the event itself. Our largest customers in 2024
were the Texas Rangers and San Jose Sharks.
We now have three principal
software products. Our eXtreme Engagement Online or “XEO” platform is designed primarily for in-venue main-board work in stadiums
and arenas. Our Filter Fan Cam (FFC) platform is an Augmented Reality filtering tool that can be used for mobile and in-venue applications.
In addition, we have a stand-alone gaming and prizing product that we call “Winfinite,” which allows brands, media companies,
and advertising agencies to reach out to customers directly on their mobile devices. We license these three software products to teams,
ad agencies, and other content creators.
14
Significant Components of Our Results of Operations
Revenue. In
general, we recognize revenue when the amount of revenue can be reliably measured, it is probable that future economic benefits will flow
to us, where there is evidence of an arrangement, when the selling price is fixed or determinable, and when specific criteria have been
met or there are no significant remaining performance obligations for each of our activities as described below. Foreseeable losses, if
any, are recognized in the year or period in which the loss is determined.
We earn revenue through the
development and maintenance of custom-built software.
We recognize revenues received
from the development and maintenance of custom-built software and other professional services provided upon the satisfaction of our performance
obligation in an amount that reflects the consideration to which we expect to be entitled in exchange for those services. Performance
obligations can be satisfied either at a single point in time or over time. For those performance obligations that are satisfied at a
single point in time, the revenue is recognized at that time. For each performance obligation satisfied over time, we recognize revenue
by measuring the progress toward complete satisfaction of that performance obligation.
Our contracts with customers
may include multiple performance obligations. For these contracts, we account for individual performance obligations separately if they
are capable of being distinct within the context of the contract. Determining which performance obligations are considered distinct may
require significant judgment. Judgment is also required to determine the amount of revenue associated with each distinct performance obligation.
Operating Expenses.
We classify our operating expense as research and development, and selling, general and administrative. Personnel costs are the
primary component of each of these operating expense categories, which consist of cash-based personnel costs, such as salaries, benefits
and bonuses. Additionally, these categories include intangible amortization, amortization expense, interest expense, software costs, professional
fees and share-based compensation.
Operating Results
Comparison of Results of Operations for the Three-Month periods
ended March 31, 2025 and March 31, 2024
The following table summarizes
our results of operations for the three month periods ended March 31, 2025 and 2024:
For the Three Months Ended
March 31,
2025
2024
Statement of Operations and Comprehensive Loss Data:
Revenue
$ 199,347
$ 26,503
Cost of revenues
8,223
24,046
Gross Margin
191,124
2,457
Expenses
Research and development
6,149
39,412
Selling, general and administrative
1,357,736
1,464,481
Total Operating Expenses
1,363,885
1,503,893
Operating loss
(1,172,761 )
(1,501,436 )
Other income/(expense)
16,284
(247 )
Net loss
(1,156,477 )
(1,501,683 )
15
Revenue
Revenue was $199,347 for the three month period ended March 31, 2025,
representing an increase of $172,844, or 652%, from $26,403 for the three month period ended March 31, 2024. The increase was primarily
due to consulting services attributed to the ASPIS arrangement which accounted for approximately $176,000 during the three months ended
March 31, 2025.
Cost of revenues
Cost of revenues was $8,223 for the three month period ended March 31,
2025, representing a decrease of $15,823, or 66%, from $24,046 for the three month period ended March 31, 2024. The decrease was primarily
due to significant reductions in staff related to our company restructuring and third-party support.
Research and development
Research and development
was $6,149 for the three month period ended March 31, 2025, representing a decrease of $33,263, or 84%, from $39,412 for the three month
period ended March 31, 2024. The decrease was primarily due to a reduction in staffing levels, including a large portion of our engineering
staff, and a reduction in software costs.
Selling, general and administrative
Selling, general and administrative was $1,357,736 for the three month
period ended March 31, 2025, representing a decrease of $106,745, or 7%, from $1,464,481 for the three month period ended March 31, 2024.
The decrease was primarily due to a decrease in administrative employees and professional fees.
Loss from Operations
Loss from operations was
$1,172,761 for the three month period ended March 31, 2025, representing a decrease of $328,675, or 22%, from $1,501,436 for the three
month period ended March 31, 2024. The decrease was primarily the result of decreased spend on professional fees and headcount.
Inflation
The effect of inflation on
our revenue and operating results was not significant.
Liquidity and Capital Resources
We had cash of $2,432,219
and a working capital balance of $2,726,545 as at March 31, 2025, compared to a cash position of $3,065,914 and working capital balance
of $3,509,272 as at December 31, 2024. The decrease in our cash position and decrease in working capital balance was related to using
cash to fund operations and ongoing losses.
Our financial condition and
liquidity is and will continue to be influenced by a variety of factors, including:
●
our ability to generate cash flows from our operations;
●
future indebtedness and the interest we are obligated to pay on this indebtedness;
●
the availability of public and private debt and equity financing; and
●
our capital expenditure requirements.
16
Overview
Since inception, we have
incurred significant operating losses. For the three months ended March 31, 2025 and 2024, we incurred net losses of approximately $1.2
million and $1.5 million, respectively. During such periods, we have financed our operations primarily through an initial public offering
of our common shares in January 2021 and subsequent public offerings, registered direct offerings, convertible debt, warrant exercises
and private placements. In October 2024 warrant holders exercised $0.9 million of warrants into common stock. Also, in November and December
2024 the Company raised $2.5 million of convertible debt. Our cash and cash equivalents as of March 31, 2025 was $2.4 million. Our primary
cash needs are for working capital requirements, capital expenditures and to fund our operations.
We are subject to the risks
and uncertainties associated with a new business. We believe that our current resources and the expected revenues from operations will
be insufficient to fund our planned operations for the next twelve months. The report of our independent registered public accounting
firm on our consolidated financial statements for the year ended December 31, 2024 stated that our recurring losses from operations, accumulated
deficit as of December 31, 2024, inability to achieve positive cash flows from operations and inability to fund day to day activities
through operations indicates that a material uncertainty exists that may cast significant doubt on our ability to continue as a going
concern.
We plan to increase our cash
flow from our operations to address some of our liquidity concerns and are evaluating other strategic alternatives. However, to execute
our business plan and implement our business strategy, we anticipate that we will need to obtain additional financing from time to time
and may choose to raise additional funds through public or private equity or debt financings, a bank line of credit, borrowings from affiliates
or other arrangements. We cannot be sure that any additional funding, if needed, will be available on terms favorable to us or at all.
Furthermore, any additional capital raised through the sale of equity or equity-linked securities may dilute our current shareholders’
ownership in us and could also result in a decrease in the market price of our common shares. The terms of those securities issued by
us in future capital transactions may be more favorable to new investors and may include the issuance of warrants or other derivative
securities, which may have a further dilutive effect. Furthermore, any debt financing, if available, may subject us to restrictive covenants
and significant interest costs. There can be no assurance that we will be able to raise additional capital, when needed, to continue operations
in their current form. If we cannot raise needed funds, we might be forced to make substantial reductions in our operating expenses, including
reductions in our research and development expenses or headcount reductions, which could adversely affect our ability to implement our
business plan and ultimately our viability as a company.
Cash Flows
The following summarizes
the key components of our cash flows for the three month periods ended March 31, 2025 and 2024:
Three Months Ended
March 31,
2025
Three Months Ended
March 31,
2024
Net cash used in operating activities
$ (641,445 )
$ (1,757,911 )
Net cash used in investing activities
-
-
Net cash provided by financing activities
-
-
Effect of foreign exchange
7,750
(38,740 )
Net decrease in cash and cash equivalents
$ (633,695 )
$ (1,796,651 )
17
Operating Activities
Net cash used in operating activities for the three month period ended March 31, 2025 was $641,445 as compared to $1,757,911 for the three
month period ended March 31, 2024. The decrease in cash used in operating activities was primarily attributable to a decrease in the net
loss of $345,206, increase of stock-based compensation of $205,135 and a decrease of working capital accounts of $566,125.
Investing Activities
No cash was used in or provided
by investing activities for the three months ended March 31, 2025 and 2024, respectively.
Financing Activities
No cash was used in or provided
by financing activities for the three months ended March 31, 2025 and 2024, respectively.
Critical Accounting Policies and Estimates
The preparation of consolidated
financial statements requires management to make certain estimates, judgments and assumptions that affect the reported amounts of assets
and liabilities at the date of the consolidated financial statements. Estimates and assumptions are continually evaluated and are based
on historical experience and management’s assessment of current events and other facts and circumstances that are considered to
be relevant. Actual results could differ from these estimates.
Significant assumptions about
the future and other sources of estimation uncertainty that management has made at the end of the reporting year, that could result in
a material adjustment to the carrying amounts of assets and liabilities in the event that actual results differ from assumptions made,
relate to, but are not limited to, the following:
Revenue recognition
The Company recognizes revenue
when its customer obtains control of promised goods or services, in an amount that reflects the consideration which the entity expects
to receive in exchange for those goods or services. To determine revenue recognition for arrangements that an entity determines are within
the scope of Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers (“ASC 606”),
the entity performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations
in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract;
and (v) recognize revenue when (or as) the entity satisfies a performance obligation. The Company only recognizes revenue from contracts
when it is probable that the entity will collect substantially all the consideration it is entitled to in exchange for the goods or services
it transfers to the customer.
The Company earns revenue
in two primary ways: 1) the sales of software-as-a-service (SAAS) from its interactive production software platform or 2) development
and maintenance of custom-built software or other professional services.
The Company recognizes SAAS
revenues from its interactive production sales over the life of the contract as its performance obligations are satisfied. Payment terms
vary by contract and can be periodic or one-time payments. The Company determines that the customer receives and consumes the benefits
of the service simultaneously as the service is provided. The transaction price is allocated to the contractual performance obligations
and recognized ratably over the contract term.
18
The Company recognizes revenues
received from the development and maintenance of custom-built software and other professional services provided upon the satisfaction
of its performance obligation in an amount that reflects the consideration to which the Company expects to be entitled in exchange for
those services. Performance obligations can be satisfied either at a single point in time or over time. For those performance obligations
that are satisfied at a single point in time, the revenue is recognized at that time. For each performance obligation satisfied over time,
the Company recognizes revenue by measuring the progress toward complete satisfaction of that performance obligation. The Company
generally measures progress comparing hours incurred to total estimated hours.
For revenues received from
the sales of advertising, the Company is deemed the agent in its revenue agreements. The Company does not own or obtain control of the
digital advertising inventory. The Company recognizes revenues upon the achievement of agreed-upon performance criteria for the advertising
inventory, such as a number of views, or clicks. As the Company is acting as an agent in the transaction, the Company recognizes revenue
from sales of advertising on a net basis, which excludes amounts payable to partners under the Company’s revenue sharing agreements.
The Company’s contracts
with customers may include promises to transfer multiple products and services. For these contracts, the Company accounts for individual
performance obligations separately if they are capable of being distinct and distinct within the context of the contract. Determining
whether products and services are considered distinct performance obligations may require significant judgment. Judgment is also required
to determine the stand-alone selling price, for each distinct performance obligation.
During the three months ended March 31, 2025, the Company recognized
$176,000 attributed to professional services.
License Revenue
We recognize revenue when
or as the performance obligations in the contract are satisfied. For performance obligations that are fulfilled at a point in time, revenue
is recognized at the fulfillment of the performance obligation. Since the IP is determined to be a functional license, the value of the
grant of use is recognized in the first period of the contract term in which the license agreement is in force. For the three months ended
March 31, 2025, no revenue was recognized on our functional IP as the Technology Agreement with ASPIS as the license had not been delivered
to ASPIS during the year.
Stock-based compensation
The estimation of share-based
payments (including warrants and stock options) requires the selection of an appropriate valuation model and consideration as to the inputs
necessary for the valuation model chosen. We use the Black-Scholes valuation model at the date of the grant. We make estimates as to the
volatility, the expected life, dividend yield and the time of exercise, as applicable. The expected volatility is based on the average
volatility of share prices of similar companies over the period of the expected life of the applicable warrants and stock options. The
expected life is based on historical data. These estimates may not necessarily be indicative of future actual patterns.
Item
3. Quantitative and Qualitative Disclosures about Market Risk
Not required under Regulation
S-K for smaller reporting companies.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.