Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
The following discussion and analysis of our
results of operations, financial condition and liquidity and capital resources should be read in conjunction with our financial statements
and related notes for the three and six months ended June 30, 2021 and 2020. Certain statements made or incorporated by reference in this
report and our other filings with the Securities and Exchange Commission, in our press releases and in statements made by or with the
approval of authorized personnel constitute forward looking statements within the meaning of Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, and are subject to the safe harbor
created thereby. Forward-looking statements reflect intent, belief, current expectations, estimates or projections about, among other
things, our industry, management’s beliefs, and future events and financial trends affecting us. Words such as “anticipates,”
“expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,”
“may,” “will” and variations of these words or similar expressions are intended to identify forward looking statements.
In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including
any underlying assumptions, are forward looking statements. Although we believe the expectations reflected in any forward-looking statements
are reasonable, such statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions
that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking
statements as a result of various factors. These differences can arise as a result of the risks described in the section entitled “Item
1A. Risk Factors” in our Annual Report on Form 10-K filed on March 31, 2021 and elsewhere in this report, as well as other factors
that may affect our business, results of operations, or financial condition. Forward-looking statements in this report speak only as of
the date hereof, and forward looking statements in documents incorporated by reference speak only as of the date of those documents. Unless
otherwise required by law, we undertake no obligation to publicly update or revise these forward-looking statements, whether as a result
of new information, future events or otherwise. In light of these risks and uncertainties, we cannot assure you that the forward-looking
statements contained in this report will, in fact, transpire.
Overview
The management’s discussion and analysis
is based on our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United
States of America. The preparation of these financial statements requires us to make certain estimates and judgments that affect the reported
amounts of assets, liabilities and expenses and related disclosure of contingent assets and liabilities. Management bases its estimates
on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which
form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.
Actual results may differ from these estimates under different assumptions and conditions.
Our Business
Genius Brands International, Inc.
(“we,” “us,” “our,” or the “Company”) is a global content and brand management
company that creates and licenses multimedia content. Led by experienced industry personnel, we distribute our content in all
formats as well as a broad range of consumer products based on our characters. In the children's media sector, our portfolio
features “content with a purpose” for toddlers to tweens, which provides enrichment as well as entertainment. New
intellectual property titles include Stan Lee’s Superhero Kindergarten produced with Stan Lee’s Pow!
Entertainment, and Oak Productions. Arnold Schwarzenegger lends his voice as the lead and is also an Executive Producer on the
series. The show is being broadcast in the United States on our wholly-owned distribution outlet, Kartoon Channel!. Other newer
series include, the preschool property Rainbow Rangers , which debuted in November 2018 on Nickelodeon and which was
renewed for a second season and preschool property Llama Llama, which debuted on Netflix in January 2018 and was
renewed by Netflix for a second season. Our library titles include the award-winning Baby Genius , adventure comedy
Thomas Edison's Secret Lab ® and Warren Buffett’s Secret Millionaires Club, created with and
starring iconic investor Warren Buffett, which is distributed across our Genius Brands Network on Comcast’s Xfinity on Demand,
AppleTV, Roku, Amazon Fire, YouTube, Amazon Prime, Cox, Dish, Sling and Zumo, as well as Connected TV. In July 2020, we entered into
a binding term sheet with POW, Inc. (“POW!”) in which we agreed to form an entity with POW! to exploit certain rights in
intellectual property created by Stan Lee, as well as the name and likeness of Stan Lee. The entity is called “Stan Lee
Universe, LLC”. POW! and the Company executed an Operating Agreement for the joint venture, effective as of June 1, 2021. This
agreement enables us to assume the worldwide rights, in perpetuity, to the name, physical likeness, physical signature, live-action
and animated motion picture, television, online, digital, publishing, comic book, merchandising and licensing rights to Stan Lee and
over 100 original Stan Lee creations, from which Genius Brands plans to develop and license multiple properties each year. We are
also in production on a new animated series starring Shaquille O’Neal called Shaq’s Garage.
In addition, we act as licensing agent for
Penguin Young Readers, a division of Penguin Random House LLC which owns or controls the underlying rights to Llama
Llama , leveraging our existing licensing infrastructure to expand this brand into new product categories, new retailers, and new
territories.
31
Environmental, Social and Governance Strategy
We are attempting to shape culture, social attitudes and societal outcomes
with our animated content and consumer products that touch the lives of young people and their families. As a global content company that
reaches millions of people, we aim to be a positive force in the world.
We are committed to advancing and strengthening our approach to environmental,
social and governance (“ESG”) topics to help serve our partners, audiences, employees and shareholders — and to enhance
our success as a business.
We are committed to responsible, ethical and inclusionary business
practices as outlined below:
Human Capital Management
We aim to build a culture that attracts and retains
the best employees and a workplace where everyone feels welcome, safe and inspired. Our human capital management strategy is intended
to address the following areas:
A Culture of Diversity, Equity and Inclusion
We seek to foster a culture of diversity, equity
and inclusion through a range of partnerships, collaborations, programs and initiatives, some of which are described below.
We strive to be an inclusionary workplace because
we believe that it strengthens our business.
· In 2021, we created the role of Chief Diversity Officer. That role is responsible for both helping meet our hiring goals and reviewing
the content we create.
· Our board of directors is diverse: 33.3% female and with representation from people of color and the LBGTQ community.
· Our diverse workforce is 59% female.
Preventing Harassment and Discrimination
We have enacted policies addressing harassment,
discrimination and other behaviors that could create a hostile workplace, some of which are described below.
· We make available to our employees, training on preventing sexual harassment, discrimination and retaliation.
· We expect employees to report any violations of Company policies, including sexual harassment, they witness. Among other ways, employees
can report incidents of harassment using our anonymous complaint and reporting hotline.
Social Impact and Corporate Social Responsibility
We believe that the content we produce, primarily
directed at young people and their families, both reflects and influences how our young viewers perceive and understand important issues.
We endeavor to earn our viewers’ trust through a variety of practices, and we are focused on using our platforms to create positive
social impacts.
By way of just a few examples: in our show Rainbow
Rangers , a diverse cast of girls works to save animals and protect the environment, while demonstrating the power of teamwork; in
our Llama Llama series, we teach kindness and inclusion, and feature a differently abled character, which we have been told is
appreciated by moms and kids who deal with physical challenges. In the earliest days of the COVID-19 pandemic, we spread public service
messages to keep our audiences safe and informed with animated shorts featuring the iconic voices from our series including Warren Buffett
from The Secret Millionaires Club and Jennifer Garner, the voice of Mama Llama from the Llama Llama series.
Our mission statement says it all: “Content
with a Purpose.” Social justice, caring about the environment and modeling appropriate and inclusionary behavior for kids has been
part of our company for many years and we are constantly seeking ways to improve on what we have already been doing.
32
Recent Financings
On January 28, 2021, we entered into letter agreements
(the “Letter Agreements”) with certain existing institutional and accredited investors to exercise certain outstanding warrants
(the “Existing Warrants”) to purchase up to an aggregate of 39,740,500 shares of our common stock at their original exercise
price of $1.55 per share (the “Exercise”). We received approximately $61.6 million in gross proceeds. The Special Equities
Group, a division of Bradley Woods & Co. Ltd., acted as warrant solicitation agent and received a cash fee of approximately $4.3 million.
In consideration for the exercise of the Existing Warrants for cash, the exercising holders received new unregistered warrants to purchase
up to an aggregate of 39,740,500 shares of common stock (the “New Warrants”) at an exercise price of $2.37 per share and with
an exercise period of five years from the initial issuance date. Pursuant to the Letter Agreements, the New Warrants are substantially
in the form of the Existing Warrants (except for customary legends and other language typical for an unregistered warrant, including the
ability for the holder of the New Warrant to make a cashless exercise if no resale registration statement covering the common stock underlying
the New Warrants is effective after six months), were exercisable immediately, and we were required to register the shares of common stock
underlying the New Warrants for resale.
Coronavirus (COVID-19)
With respect to the ongoing and evolving coronavirus
(“COVID-19”) outbreak, which was designated as a pandemic by the World Health Organization on March 11, 2020, COVID-19 has
caused substantial disruption in international and U.S. economies and markets. COVID-19 has had an adverse impact on the entertainment
industry and, if repercussions of COVID-19 are prolonged, could have a significant adverse impact on our business, which could be material.
The majority of our employees have been working remotely from home, with only a few individuals monitoring the office as needed. A safe
return-to-work plan has been developed. We had announced a return to office date of September 7, 2021, for fully vaccinated employees.
However, due to a recent surge in COVID-19 cases and the increased transmissibility ofCOVID-19 variants, there may be a further delay
in returning, in-person, to the office. We have not experienced any disruption in our supply chain, nor have we experienced any negative
impact from our animation production partners. However, shipping logistical issues and increased expenses due to COVID-19 may impact our
consumer products partners and our projected advertising revenues. With regard to content distribution, we have observed demand increases
for streaming entertainment services in 2021. If there is a further resurgence and the COVID-19 outbreak is prolonged, we may see a negative
impact on our revenues.
Our management cannot at this point estimate the
impact of COVID-19 on our business and no provision for COVID-19 is reflected in the accompanying financial statements. We will continue
to actively monitor the situation and may take further actions that alter our business operations as may be required by federal, state,
local or foreign authorities, or that we determine are in the best interests of our employees, customers, partners and stockholders. To
date, we believe that COVID-19 has not caused a material negative impact on our business, including the effects on our customers, suppliers
or vendors, or on our financial results.
Results of Operations
Our summary results for the three months ended
June 30, 2021 and the three months ended June 30, 2020 are below.
Revenues
Three Months Ended
June 30, 2021
June 30, 2020
Change
% Change
Licensing & Royalties
$ 1,236,156
$ 162,759
$ 1,073,397
660 %
Media Advisory & Advertising Services
971,324
–
971,324
N/A
Television & Home Entertainment
67,959
326,244
(258,285 )
(79 )%
Advertising Sales
66,102
70,357
(4,255 )
(6 )%
Product Sales
664
1,319
(655 )
(50 )%
Total Revenue
$ 2,342,205
$ 560,679
$ 1,781,526
318 %
33
Licensing and Royalties revenue include items for which we license
the rights to our copyrights and trademarks of our brands and those of the brands for which we act as a licensing agent. During the three
months ended June 30, 2021 compared to the three months ended June 30, 2020, Licensing and Royalties revenue increased $1,073,397 or 660%.
The increase was primarily due to proceeds received in conjunction with the mutually agreed termination of certain licensing rights.
Media Advisory & Advertising Services revenue
is a combination of client retainer fee-based services and media commissions. The increase of $971,324 was a result of the ChizComm acquisition
on February 1, 2021.
Television & Home Entertainment revenue is
generated from distribution of our properties for broadcast on television, video-on-demand (“VOD”), or subscription video-on-demand
(“SVOD”) in domestic and international markets and the sale of DVDs for home entertainment through our partners. Fluctuations
in Television & Home Entertainment revenue occur period over period based on the achievement of revenue recognition criteria such
as the start of a license period and the delivery of the content to the customer. During the three months ended June 30, 2021 compared
to the three months ended June 30, 2020, Television & Home Entertainment revenue decreased $258,285, or 79%. The decrease was primarily
due to the recognition of revenue related to the delivery of Rainbow Rangers Season 2 in 2020. There was no comparable delivery
during the same period 2021.
Advertising sales are generated on the Kid Genius
Cartoon Channel in the form of either flat rate promotions or advertising impressions served. Advertising sales decreased by $4,255 or
6%, during the three months ended June 30, 2021 compared to the three months ended June 30, 2020. The decrease was primarily due to reduced
Ad impressions to drive an increase in market share and user growth.
Product sales are generated through Merch by Amazon
and consist of on-demand printed t-shirt sales for the Llama Llama and Rainbow Rangers brands. Product sales decreased $655 or 50%, during
the three months ended June 30, 2021 compared to the three months ended June 30, 2021.
Expenses
Three Months Ended
June 30, 2021
June 30, 2020
Change
% Change
Marketing and Sales
$
1,540,882
$
128,556
$
1,412,326
1,099
%
Direct Operating Costs
1,269,301
440,015
829,286
188
%
General and Administrative
7,106,151
2,368,834
4,737,317
200
%
Interest Expense
8,803
430,606
(421,803
)
(98
)%
Total
$
9,925,137
$
3,368,011
$
6,557,126
195
%
Marketing and sales expenses increased $1,412,326,
or 1,099%, for the three months ended June 30, 2021 compared to the three months ended June 30, 2020, primarily due to an increase in
marketing and advertising expenses to promote Stan Lee’s Superhero Kindergarten and the Kartoon Channel!.
Direct operating costs include costs of our product
sales, unamortizable post-production costs, film and television cost amortization expense, and participation expense related to agreements
with various animation studios, post-production studios, writers, directors, musicians or other creative talent with which we are obligated
to share net profits of the properties on which they have rendered services. During the three months ended June 30, 2021, we recorded
film and television cost amortization expense of $553,562 and participation expense of $704,949 compared to expenses of $292,362 and $370,803,
respectively, for the three months ended June 30, 2020. The increases in direct operating costs for the three months ended June 30, 2021
compared to the three months ended June 30, 2020 is primarily due to increased amortization and participation expenses related to revenues
from the Rainbow Rangers property.
General and administrative expenses consist primarily
of salaries, employee benefits, share-based compensation related to stock options, insurances, rent, depreciation, and amortization as
well as other professional fees related to finance, accounting, legal and investor relations. General and administrative expenses for
three months ended June 30, 2021 increased $4,737,317, or 200%, compared to the same period in 2020. This increase was primarily related
to the acquisition of the ChizComm entities, increases in legal professional fees, share based compensation, rent expense and directors’
and officers’ insurance.
34
Interest expense for the three months ended June
30, 2021 decreased $421,803, or 98%, compared to the same period in 2020. This decrease was due to the repayment of the outstanding Senior
Secured Convertible Notes in 2020.
Our summary results for the six months ended June
30, 2021 and the three months ended June 30, 2020 are below.
Revenues
Six Months Ended
June 30, 2021
June 30, 2020
Change
% Change
Licensing & Royalties
$ 1,406,616
$ 366,124
$ 1,040,492
284 %
Media Advisory & Advertising Services
1,724,712
–
1,724,712
N/A
Television & Home Entertainment
151,430
378,461
(227,031 )
(60 )%
Advertising Sales
122,564
149,014
(26,450 )
(18 )%
Product Sales
1,146
1,819
(673 )
(37 )%
Total Revenue
$ 3,406,468
$ 895,418
$ 2,511,050
280 %
Licensing and Royalties revenue include items
for which we license the rights to our copyrights and trademarks of our brands and those of the brands for which we act as a licensing
agent. During the six months ended June 30, 2021 compared to the six months ended June 30, 2020, Licensing and Royalties revenue increased
$1,040,492, or 284%. The increase was primarily due to proceeds received in conjunction with the mutually agreed termination of certain
licensing rights. On April 7, 2021, we finalized a Mutual Termination Agreement with Mattel, Inc., with regard to Rainbow Rangers
property. The agreement allows us to contract with other companies for the design and manufacturing of Rainbow Rangers toys.
Media Advisory & Advertising Services revenue
is a combination of client retainer fee-based services and media commissions. The increase of $1,724,712 was a result of the ChizComm
acquisition on February 1, 2021.
Television & Home Entertainment revenue is
generated from distribution of our properties for broadcast on television, VOD, or SVOD in domestic and international markets and the
sale of DVDs for home entertainment through our partners. Fluctuations in Television & Home Entertainment revenue occur period over
period based on the achievement of revenue recognition criteria such as the start of a license period and the delivery of the content
to the customer. During the six months ended June 30, 2021 compared to the six months ended June 30, 2020, Television & Home Entertainment
revenue decreased $227,031, or 60%. The decrease was primarily due to the recognition of revenue related to the delivery of Rainbow
Rangers Season 2 in 2020. There was no comparable delivery during the same period 2021.
Advertising sales are generated on the Kid Genius
Cartoon Channel in the form of either flat rate promotions or advertising impressions served. Advertising sales decreased by $26,450 or
18%, during the six months ended June 30, 2021 compared to the six months ended June 30, 2020. The decrease was primarily due to reduced
Ad impressions to drive an increase in market share and user growth.
Product sales are generated through Merch by Amazon
and consist of on-demand printed t-shirt sales for the Llama Llama and Rainbow Rangers brands. Product sales decreased $673 or 37%, during
the six months ended June 30, 2021 compared to the six months ended June 30, 2021.
Expenses
Six Months Ended
June 30, 2021
June 30, 2020
Change
% Change
Marketing and Sales
$ 2,142,710
$ 241,256
$ 1,901,454
788%
Direct Operating Costs
1,517,767
667,521
850,246
127%
General and Administrative
14,039,979
4,131,416
9,908,563
240%
Interest Expense
17,509
1,151,609
(1,134,100 )
(98)%
Total
$ 17,717,965
$ 6,191,802
$ 11,526,163
186%
35
Marketing and sales expenses increased $1,901,454,
or 788%, for the six months ended June 30, 2021 compared to the six months ended June 30, 2020, primarily due to an increase in marketing
and advertising expenses to promote Stan Lee’s Superhero Kindergarten and the Kartoon Channel!.
Direct operating costs include costs of our product
sales, unamortizable post-production costs, film and television cost amortization expense, and participation expense related to agreements
with various animation studios, post-production studios, writers, directors, musicians or other creative talent with which we are obligated
to share net profits of the properties on which they have rendered services. During the six months ended June 30, 2021, we recorded film
and television cost amortization expense of $658,369 and participation expense of $704,949 compared to expenses of $292,362 and $370,803,
respectively, for the six months ended June 30, 2020. The increases in direct operating costs for the six months ended June 30, 2021 compared
to the six months ended June 30, 2020 is primarily due to increased amortization and participation expenses related to revenues from the
Rainbow Rangers property.
General and administrative expenses consist primarily
of salaries, employee benefits, share-based compensation related to stock options, insurances, rent, depreciation, and amortization as
well as other professional fees related to finance, accounting, legal and investor relations. General and administrative expenses for
the six months ended June 30, 2021 increased $9,908,563, or 240%, compared to the same period in 2020. This increase was primarily related
to the acquisition of the ChizComm entities, increases in legal professional fees, share based compensation, rent expense and directors’
and officers’ insurance.
Interest expense for the six months ended June
30, 2021 decreased $1,134,100, or 98%, compared to the same period in 2020. This decrease was due to the repayment of the outstanding
Senior Secured Convertible Notes in 2020.
Liquidity and Capital Resources
During the six months ended June 30, 2021, our
cash and cash equivalents and marketable security positions increased by $38,308,505, net. Cash and cash equivalents were used to purchase
marketable securities of $80,902,119 during the six months ended June 30, 2021.
Working Capital
As of June 30, 2021, we had current assets of
$152,521,636, including cash and cash equivalents of $58,372,335, and current liabilities of $15,507,100, resulting in working capital
of $137,014,536. As of December 31, 2020, we had current assets of $108,566,089, including cash and cash equivalents of $100,456,324,
and current liabilities of $7,178,906, resulting in working capital of $101,387,183.
The increase of $35,627,353 in working capital
as compared to December 31, 2020, was primarily due to an increase in the our cash and cash equivalents and marketable security position,
offset by the change in net current assets and liabilities as a result of the acquisition of ChizComm.
During the six months ended June 30, 2021, we
met our immediate cash requirements through existing cash balances. Additionally, we used equity and equity-linked instruments to pay
for services and compensation. We believe that our current cash and cash equivalents balances and our investments in available for sale
marketable securities are sufficient to support our operations for at least the next twelve months. To meet our short and long-term liquidity
needs, we expect to use existing cash balances.
Comparison of Cash Flows for the Six Months
Ended June 30, 2021, and the Six Months Ended June 30, 2020
Our total cash and cash equivalents were $58,372,335
and $54,382,775 as of June 30, 2021 and June 30, 2020, respectively.
36
Comparison of Cash Flows
Six Months Ended
June 30, 2021
June 30, 2020
Change
% Change
Cash used in operations
$
(8,972,775
)
$
(2,331,260
)
$
(6,641,515
)
(285) %
Cash used in investing activities
(89,316,206
)
(500
)
(89,315,706
)
N/A
Cash provided by financing activities
56,204,992
56,409,414
(204,422
)
(0.36) %
(Decrease)/Increase in cash and cash equivalents
$
(42,083,989
)
$
54,077,654
$
(96,161,643
)
177 %
Operating Activities
Cash used in operating activities for the six
months ended June 30, 2021 was $8,972,775 as compared to cash used in operating activities of $2,331,261 during the comparable period
in the prior year. The increase in cash used in operating activities was primarily due to the increase in stock-based compensation expense,
accounts receivable (primarily due to the ChizComm Acquisition) and film and television costs. These increases were partially offset by
increases in accounts payable (primarily due to the ChizComm acquisition).
Investing Activities
Cash used in investing activities for the six
months ended June 30, 2021 was $89,316,206 as compared to a use of $500 for the six months ended June 30, 2020. The increase in cash used
for investing was primarily due to our investment in marketable securities of $80,902,119. Investing activities also include the cash
paid, net of cash acquired from the ChizComm Acquisition of $7,788,877 which occurred on February 1, 2021.
Financing Activities
Cash provided by financing activities for the
six months ended June 30, 2021 was $56,204,992 as compared to $56,409,414 of cash provided by the comparable period in 2020. The primary
source of cash during the six months ended June 30, 2021 was the net proceeds of $57,264,656 from the warrant exercise during January
2021. During the six months ended June 30, 2020, our primary sources of cash were the net sales of common shares for $44,755,672, net
proceeds from the 2020 Convertible Notes of $6,098,000, the net proceeds of $5,819,319 from warrant exercises and $3,600,000 from the
collection of the Investor Notes.
Capital Expenditures
As of June 30, 2021, we do not have any material
commitments for capital expenditures.
Critical Accounting Policies
The preparation of the financial statements and
related disclosures in conformity with U.S. generally accepted accounting principles and our discussion and analysis of our financial
condition and operating results require our management to make judgments, assumptions and estimates that affect the amounts reported.
Management bases its estimates on historical experience and on various other assumptions it believes to be reasonable under the circumstances,
the results of which form the basis for making judgments about the carrying values of assets and liabilities. Actual results may differ
from these estimates, and such differences may be material.
Note 2, “Summary of Significant Accounting
Policies” in Part I, Item 1 of this Form 10-Q and in the Notes to Consolidated Financial Statements in Part II, Item 8 of the 2020
Form 10-K, and “Critical Accounting Policies and Estimates” in Part II, Item 7 of the 2020 Form 10-K describe the significant
accounting policies and methods used in the preparation of our condensed consolidated financial statements.
37
Off Balance Sheet Arrangements
We have no off-balance sheet arrangements.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
RISK.
Not applicable.
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