Item 1. Business
Item 1. Business.
Overview
Genius Brands International, Inc.
(“we,” “us,” “our,” or the “Company”) is a global content and brand management
company that creates and licenses multimedia content. Led by experienced industry personnel, we distribute our content in all
formats as well as a broad range of consumer products based on our characters. In the children's media sector, our portfolio
features “content with a purpose” for toddlers to tweens, which provides enrichment as well as entertainment. New
intellectual property titles include the preschool property Rainbow Rangers , which debuted in November 2018 on Nickelodeon
and which was renewed for a second season and preschool property Llama Llama, which debuted on Netflix in January 2018
and was renewed by Netflix for a second season. Our library titles include the award-winning Baby Genius , adventure comedy
Thomas Edison's Secret Lab ® and Warren Buffett’s Secret Millionaires Club, created with and starring iconic
investor Warren Buffett, which is distributed across our Genius Brands Network on Comcast’s Xfinity on Demand, AppleTV, Roku,
Amazon Fire, YouTube, Amazon Prime, Cox, Dish, Sling and Zumo, as well as Connected TV. We are also developing an all-new animated
series, Stan Lee’s Superhero Kindergarten with Stan Lee’s Pow! Entertainment, Oak Productions. Arnold
Schwarzenegger lends his voice as the lead and is also an Executive Producer on the series. The show will be broadcast in the United
States on Amazon Prime and the Company’s wholly owned distribution outlet, Kartoon Channel!. In July 2020, the Company entered
into a binding term sheet with POW, Inc. (“POW!”) in which we agreed to form an entity with POW! to exploit certain
rights in intellectual property created by Stan Lee, as well as the name and likeness of Stan Lee. The entity is called “Stan
Lee Universe, LLC”. POW! and the Company are finalizing the details of the venture. This agreement will enable us to assume
the worldwide rights, in perpetuity, to the name, physical likeness, physical signature, live-action and animated motion picture,
television, online, digital, publishing, comic book, merchandising and licensing rights to Stan Lee and over 100 original Stan Lee
creations, from which Genius Brands plans to develop and license approximately multiple properties each year.
In addition, we act as licensing agent
for Penguin Young Readers, a division of Penguin Random House LLC which owns or controls the underlying rights to Llama Llama ,
leveraging our existing licensing infrastructure to expand this brand into new product categories, new retailers, and new territories.
Our Products
Original Content
We own and produce original content that
is meant to entertain and enrich toddlers to tweens as well as families. It is generally a three-year cycle from the inception
of an idea, through production of the content and development and distribution of a range of consumer products to retail, creating
an inevitable lag time between the creation of the intellectual property to the realization of economic benefit of those assets.
Our goal is to maintain a robust and diverse portfolio of brands, appealing to various interests and ages, featuring evergreen
topics with global appeal. Our portfolio of intellectual property can be licensed, re-licensed, and potentially exploited for years
to come, with revenue derived from multiple sources and territories. Our portfolio of original content includes:
Content in Production
Superhero Kindergarten : In conjunction
with Stan Lee’s POW! Entertainment and Arnold Schwarzenegger’s Oak Productions, we are developing an animated pre-school
series with the current title of “Stan Lee’s Superhero Kindergarten.” Stan Lee’s Superhero Kindergarten
tells the story of a classroom, led by a former superhero/teacher voiced by Mr. Schwarzenegger, filled with kids with superpowers
and how they learn to use those powers to fight against the forces of evil while still dealing with all of the issues that come
from being six years old.
1
Content in Development
Shaq’s Garage: Shaq’s
Garage, starring and co-produced by NBA legend, Shaquille O’Neal, is a children’s animated series about the secret
adventures of Shaquille’s extraordinary collection of cars, trucks, and other unique vehicles—the Shaq Pack.
KC! Pop Quiz is a quiz show for kids that will be
distributed Kartoon Channel! on their Kids and Family AVOD and FAST platform. The show’s mission is
to entertain, inspire, and educate. It will feature social media influencers as hosts and real kids who will win real prizes. It
will have a “game show” format and will premiere on Kartoon Channel! Q2 2021.
Already Released Content
Rainbow Rangers Season 2 : From Shane
Morris, the writer of Frozen , and Rob Minkoff, the director of The Lion King , Rainbow Rangers is an animated
series about the adventures of seven magical girls from Kaleidoscopia, a fantastic land on the other side of the rainbow. The Rangers
serve as Earth’s guardians and first-responders. When there’s trouble for the people or animals of the Earth, the Rangers
ride a rainbow across the sky to save the day. Viacom’s Nick Jr. has licensed the series for broadcast in the US. Nick Jr.
ordered a second season of Rainbow Rangers and we have delivered 26 half hours. International broadcast agreements are currently
being negotiated in numerous territories.
Rainbow Rangers : We completed 26
half hour episodes in February of 2019 and the series premiered on Nick Jr. in November 2018. The series was created by Shane Morris,
the co-writer of Frozen , and Rob Minkoff, the director of The Lion King , Rainbow Rangers is an animated series
about the adventures of seven magical girls from Kaleidoscopia, a fantastic land on the other side of the rainbow. The Rangers
serve as Earth’s guardians and first-responders. When there’s trouble for the people or animals of the Earth, the Rangers
ride a rainbow across the sky to save the day.
Llama Llama : We completed production
of fifteen half-hour animated episodes in 2017 which premiered on Netflix in early 2018. Llama Llama ’s creators include
Oscar-winning director Rob Minkoff ( The Lion King ), director Saul Blinkoff ( Doc McStuffins ), showrunner Joe Purdy,
art director Ruben Aquino ( Frozen ) and Emmy-winning producers Jane Startz and Andy Heyward. Based on the NY Times #1
best-selling children’s books of the same name, the animated series centers on young Llama Llama’s first steps in growing
up and facing childhood milestones. Each episode is structured around a childhood milestone and a life lesson learned by Llama
Llama and his friends, told with a sense of humor, vitality, and understanding.
Llama Llama Season 2 : We completed
production of ten half-hour animated episodes in 2019 which were delivered to Netflix in September 2019. Back for Season 2 are Llama
Llama ’s creators including Oscar-winning director Rob Minkoff ( The Lion King ), director Saul Blinkoff ( Doc
McStuffins ), showrunner Joe Purdy, art director Ruben Aquino ( Frozen ) and Emmy-winning producers Jane Startz and Andy
Heyward. Based on the NY Times #1 best-selling children’s books of the same name, the animated series centers
on young Llama Llama’s first steps in growing up and facing childhood milestones. Each episode is structured around a childhood
milestone and a life lesson learned by Llama Llama and his friends, told with a sense of humor, vitality, and understanding.
SpacePop : SpacePop is
a music and fashion driven animated property that has garnered over 17 million views and over 63,000 subscribers since its launch
in May 2016. With 108 three-minute webisodes produced, SpacePop had a best-in-class production team which included Steve
Banks (head writer and story editor of Sponge Bob Square Pants ) as content writer; Han Lee ( Pink Fizz, Bobby Jack )
for original character designs; multiple Grammy Award-winning producer and music veteran Ron Fair (Fergie, Mary J. Blige, Black
Eyed Peas, Pussycat Dolls, Christina Aguilera and more), singer-songwriter Stefanie Fair (founding member of RCA’s girl group
Wild Orchid with Fergie) for the original SpacePop theme music; and veteran music producer and composer John Loeffler (Kidz
Bop, Pokemon) for original songs. SpacePop products range from apparel and accessories, to beauty, cosmetics, candy, books
and music.
Thomas Edison’s Secret Lab : Thomas
Edison’s Secret Lab is a STEM-based comedy adventure series by Emmy-nominated writer Steve Banks ( SpongeBob Square
Pants ), multi-Emmy Award-winning writer Jeffrey Scott ( Dragon Tales ), and Emmy Award-winning producer Mark Young ( All
Dogs Go To Heaven 2 ). The series includes 52 eleven-minute episodes as well as 52 ninety-second original music videos produced
by Grammy Award-winning producer Ron Fair. The animated series follows the adventures of Angie, a 12-year-old prodigy who, along
with her young science club, discovers Thomas Edison’s secret lab.
2
Warren Buffett’s Secret Millionaire’s
Club : With 26 thirty-minute episodes and 26 four-minute webisodes, this animated series features Warren Buffett who acts as
a mentor to a group of entrepreneurial kids who have international adventures that lead them to encounter neighborhood and community
problems to solve. Warren Buffett’s Secret Millionaire’s Club empowers kids by helping them learn about the
business of life and the importance of developing healthy life habits at an early age.
Licensed Content
In addition to the wholly owned or partially-owned
properties listed above, we represent Llama Llama in the licensing and merchandising space.
Kartoon Channel! Network
In June 2020, Genius Brands launched its
Kartoon Channel!, a digital family entertainment destination available across multiple advertiser supported video on demand (“AVOD”)
and over-the-top (“OTT”) platforms, including Comcast, Cox, DISH, Sling TV, Amazon Prime, Amazon Fire, Apple TV, Apple
iOs, Android TV, Android Mobile, Google Play, Xumo, Roku, Tubi, and streaming via KartoonChannel.com, as well as accessible via
Samsung Smart TVs and LG TVs.
Genius Brands International’s digital
network, Kartoon Channel!, which is available in over 100 million U.S. television households and over 300 million devices, is a
family entertainment destination that delivers enduring childhood moments of humor, adventure, and discovery. Delivering numerous
episodes of carefully curated free family-friendly content, the channel features animated classics for little kids, including “The
Wubbulous World of Dr. Seuss,” “Babar,” “Mello Dees,” “Super Simple Songs,” and “Baby
Genius,” and content for bigger kids, such as “Pac-Man,” “Angry Birds,” “Yu-Gi-Oh,” and
“Bakugan,” to original programming like “Stan Lee’s Superhero Kindergarten,” premiering in spring
2021 and starring Arnold Schwarzenegger, Kartoon Channel! also offers STEM-based content through its Kartoon Classroom!, including
“Baby Einstein,” “Lil Doc,” “Counting with Earl,” and more.
Distribution
Content
Today’s global marketplace and
the manner in which content is consumed has evolved to a point where we believe there is only one viable strategy, ubiquity.
Kids today expect to be able to watch what they want whenever they want and wherever they want. As such, content
creators now must offer direct access on multiple fronts. This includes not only linear broadcast in key territories around
the world but also across a multitude of digital platforms. We have strong relationships to and actively solicit placement
for our content via major linear broadcasters, as well as on the digital side with Netflix, Comcast’s Xfinity platform,
AppleTV, Roku, Samsung TV, Amazon Fire, Amazon Prime, Netflix, YouTube, Cox, Dish, Sling and Zumo and Connected TV. We
replicate this model of ubiquity around the world defining content distribution strategies by market that blends the best of
linear, VOD, and digital distribution.
Finally, we expanded our long-term strategic
partnership with Sony Pictures Home Entertainment from domestic to global in January 2017. On August 31, 2018, Sony Pictures Home
Entertainment assigned all of its rights and interest in our programs to Alliance Entertainment, LLC (“AEC”).
Consumer Products
A source of our revenue is our licensing
and merchandising activities from our underlying intellectual property content. We work directly in licensing properties to a variety
of manufacturers and occasionally to retailers. We currently have across all brands in excess of 50 licensees and hundreds of licensed
products either in development, in market or scheduled to enter the market. Products bearing our marks can be found in a wide variety
of retail distribution outlets reaching consumers in retailers such as Wal-Mart, Target, Barnes & Noble, Kohl’s, Amazon.com
and many more. License agreements that we enter into often include financial guarantees and commitments from the manufacturers
guaranteeing a minimum stream of revenue for us. As licensed merchandise is sold at retail, these advances and/or minimum guarantees
can earn out at which point we could earn additional revenue.
3
Marketing
Our marketing mission is to generate awareness
and consumer interest in our brands via a 360-degree approach to reach our audience through all touchpoints. Successful marketing
campaigns for our brands have not only included traditional marketing tactics but now include utilizing influencers (individuals
with a strong, existing social media presence who drive awareness of our brands to their followers), strategic social media marketing,
and cross-promotional consumer product campaigns. We also deploy digital and print advertising to support the brands, as well as
work with external media relations professionals to promote our efforts to both consumer and industry. We consistently initiate
grass roots marketing campaigns and strategic partnerships with brands that align and offer value to us. Our Kartoon Channel! platform,
which reaches over 100 million U.S. television households, provides reach for cross promotion of content and consumer products.
Competition
We compete against other creators of children’s
content including Disney, Nickelodeon, PBS Kids, and Sesame Street, as well as other small and large creators. In the saturated
children’s media space, we compete with these other creators for both content distribution across linear, VOD, and digital
platforms, as well as retail shelf space for our licensed products. To compete effectively, we are focused on our strategic positioning
of “content with a purpose,” which we believe is a point of differentiation embraced by the industry, as well as parents
and educators. Additionally, the Kartoon Channel! enables us to increase the awareness of our brands through an owned platform.
Customers and Licensees
For the year ended December 31, 2020, two
customers accounted for 44% of our revenue from the delivery of Rainbow Rangers Season 2 to Nick Jr. and MTV Networks Latin
America. For the year ended December 31, 2019 two customers accounted for 65% of our revenue from the delivery of Llama
Llama Season 2 to Netflix and the delivery of Rainbow Rangers Season 1 to Nick Jr. As of December 31,
2020, we had partnered with over 50 consumer products licensees. As of the same date, we licensed our content to over 50 broadcasters
in over 145 countries globally as well as a number of VOD and online platforms that have a global reach. This broad cross-section
of customers includes companies such as Comcast, Netflix, Sony, YouTube, Mattel, Target, Penguin Publishing, Manhattan Toys, Roku,
Apple TV, Amazon, Google, Bertelsmann Music Group, Discovery International, and others both domestically and internationally.
Government Regulation
The FCC requires broadcast networks to
air a required number of hours of Educational and Informational content (E/I). We are subject to online distribution regulations,
namely the FTC’s Children’s Online Privacy Protection Act (COPPA) which regulates the collection of information of
children younger than 13 years old.
We are currently subject to regulations
applicable to businesses generally, including numerous federal and state laws that impose disclosure and other requirements upon
the origination, servicing, enforcement and advertising of credit accounts, and limitations on the maximum amount of finance charges
that may be charged by a credit provider. Although credit to some of our customers is provided by third parties without recourse
to us based upon a customer’s failure to pay, any restrictive change in the regulation of credit, including the imposition
of, or changes in, interest rate ceilings, could adversely affect the cost or availability of credit to our customers and, consequently,
our results of operations or financial condition.
Licensed toy products are subject to regulation
under the Consumer Product Safety Act and regulations issued thereunder. These laws authorize the Consumer Product Safety Commission
(the “CPSC”) to protect the public from products which present a substantial risk of injury. The CPSC can require the
manufacturer of defective products to repurchase or recall such products. The CPSC may also impose fines or penalties on manufacturers
or retailers. Similar laws exist in some states and other countries in which we plan to market our products. Although we do not
manufacture and may not directly distribute toy products, a recall of any of the products may adversely affect our business, financial
condition, results of operations and prospects.
4
We also maintain websites which include
our corporate website located at www.gnusbrands.com, as well as www.spacepopgirls.com, www.kidgeniustv.com, www.babygenius.com,
www.smckids.com, www.slam7.com, www.edisonsecretlab.com and www.rainbowrangers.com. These websites are subject to laws and regulations
directly applicable to Internet communications and commerce, which is a currently developing area of the law. The United States
has enacted Internet laws related to children’s privacy, copyrights and taxation. However, laws governing the Internet remain
largely unsettled. The growth of the market for Internet commerce may result in more stringent consumer protection laws, both in
the United States and abroad, that place additional burdens on companies conducting business over the Internet. We cannot predict
with certainty what impact such laws will have on our business in the future. In order to comply with new or existing
laws regulating Internet commerce, we may need to modify the manner in which we conduct our website business, which may result
in additional expense.
Because our products are manufactured by
third parties and licensees, we are not significantly impacted by federal, state and local environmental laws and do not have significant
costs associated with compliance with such laws and regulations.
Human Capital
Our continued success depends on management
implementing effective human resource initiatives in order to recruit, develop and retain key employees. As of December 31, 2020,
we had 27 full-time equivalent employees and one contracted part-time employee. We employ on an outsourced, as-needed basis, contractors
in the fields of investor relations, public relations, accounting, legal, and production. We strive to foster an innovative and
team-oriented culture and view our human capital resources and initiatives as an ongoing priority. Further in 2020, we appointed
one of our employees as our first “Director of Diversity.” That individual works to both insure that diverse candidates
are considered for open positions and works to make sure our content offerings represent characters of diverse backgrounds and
are free from bias.
Intellectual Property
As of December 31, 2020, we own the following
properties and related trademarks: “ SpacePop ”, Secret Millionaires Club , Thomas Edison’s Secret
Lab, “ Baby Genius ”, “ Kid Genius ”, “ Wee Worship ”, and “ Kaflooey ”,
as well as several other names and trademarks on characters that had been developed for our content and brands. Additionally, we
have the United States trademark and various international trademarks applications pending for Rainbow Rangers , Kartoon
Channel , Kartoon Channel Jr. , KC! Pop Quiz, Little Genius, Little Genius Jukebox.
As of December 31, 2020, we
hold thirteen (13) registered trademarks in multiple classes in the United States associated with our brands. We also have a number
of registered and pending trademarks in Europe, Australia, China, Japan and Mexico and other countries in which our products are
sold.
As of December 31, 2020, we also
held 146 motion pictures, 13 sound recordings, and two literary work copyrights related to our video, music and written work products.
We have 50/50 ownership agreements with
the following partners and their related brands: Martha Stewart’s Martha & Friends ; and Gisele Bündchen’s
Gisele & the Green Team.
In addition to the wholly-owned or
partially-owned properties listed above, we represent Llama Llama in the licensing and merchandising space.
Company Information
We were incorporated in California on January
3, 2006 and reincorporated in Nevada in October 2011. We commenced operations in January 2006, assuming all of the rights and obligations
of our then Chief Executive Officer, under an Asset Purchase Agreement between us and Genius Products, Inc., in which we obtained
all rights, copyrights, and trademarks to the brands “Baby Genius,” “Kid Genius,” “123 Favorite Music”
and “Wee Worship,” and all then existing productions under those titles. In October 2011, we (i) changed our domicile
to Nevada from California, and (ii) changed our name to Genius Brands International, Inc. from Pacific Entertainment Corporation
(the “Reincorporation”). In connection with the Reincorporation, we changed our trading symbol from “PENT”
to “GNUS.”
5
Our principal executive offices are located
at 190 N Canon Drive, 4 th Floor, Beverly Hills, California 90210. Our telephone number is 310-273-4222. We maintain
an Internet website at www.gnusbrands.com . The information contained on, connected to or that can be accessed via our website
is not part of this prospectus.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.