What changed in this filing

/stocks — the workspaceLOADING

Item 1. Business

2018-04-02 compared with 2017-03-24 · 46 added, 37 removed, 98 unchanged (46% of the section changed)

are a consumer health care company that is in the process of building a portfolio of best-in-class consumer product brands.

strategy is to grow both organically and by further acquisition.

are a consumer health care and beauty company that is in the process of building a portfolio of best-in-class consumer

product brands.

Our strategy is to grow both organically and by further acquisition.

were organized as a corporation under the laws of the State of Nevada on December 29, 2010 under the name “Oro Capital Corporation”.

15 unchanged sentences

Fiscal Year Developments

2016 we created a new Canadian subsidiary, Synergy CHC Inc., for the purpose of operating a technology center in Halifax, Nova

The new center is an online marketing arm of the company, called The Synergy Effect.

We created another new subsidiary,

Sneaky Vaunt Corp., for the purpose of developing, marketing and selling specialty products.

We also focused on executing our

current brands and creating line extensions that will launch in 2017.

2017 we created a new subsidiary, The Queen Pegasus, for the purpose of developing, marketing and selling specialty cosmetic products.

We also purchased a cosmetic line, Per-fekt Beauty, and we also focused on executing our current brands and creating line extensions

that we expect to launch in 2018.

of the Business

11 unchanged sentences

Tummy Tea is a uniquely formulated two-step herbal detox tea that works to naturally help speed metabolism, boost energy and reduce

Flat Tummy Tea is sold exclusively online at www.flattummytea.com.

Flat Tummy Tea is a material product to our revenue

base, representing 60% of revenue.

Flat Tummy Tea is sold online at www.flattummyco.com and at The Vitamin Shoppe.

Flat Tummy Tea is a material

product to our revenue base, representing 36% of revenue.

MD is the world’s first anti-aging skincare line formulated specifically for the hands.

Hand MD is sold exclusively online

at www.buyhandmd.com.

at www.handmd.com.

is a topical product that works directly at the site of pain as opposed to oral products.

9 unchanged sentences

headaches, aches and pains, heartburn and upset stomach.

UrgentRx can be found at convenience stores and drugstores across the

United States.

Vaunt is a backless, strapless, stick on, push up bra.

Sneaky Vaunt is sold exclusively online at www.sneakyvaunt.com .

Queen Pegasus is a two step eyelash elixir kit for longer and fuller looking natural eyelashes.

The Queen Pegasus is sold

exclusively online at www.thequeenpegasus.com .

Beauty is a line of cosmetics that merges advanced skincare formulations with color.

Per-fekt Beauty products are sold in retailers

across the country such as Ulta, Beauty Brands and online at www.perfektbeauty.com .

and Commercialization Strategy

13 unchanged sentences

by Capstone Nutrition.

Sneaky Vaunt is manufactured by Dongguan Jingrui.

The Queen Pegasus is manufactured by Skin Actives and

Ningbo Beautiful Day Cosmetics.

Commercialization

2 unchanged sentences

Inc./Walmart (a/k/a Sam’s Club), which comprise 88% of our net revenue for FOCUSfactor.

We intend to diversify our sales

network and generate revenue by selling our consumer-ready products to retailers across North America, which retailers may then

sell to end consumers through retail distribution channels.

We also sell direct to wholesalers and distributors at a reduced cost

to grow our revenue base quickly and to penetrate the market more effectively.

We intend to diversify our

sales network and generate revenue by selling our consumer-ready products to retailers across North America, which retailers may

then sell to end consumers through retail distribution channels.

We also sell direct to wholesalers and distributors at a reduced

cost as a means to grow our revenue base quickly and to penetrate the market more effectively.

success depends in part upon our ability to protect our core technology and intellectual property.

20 unchanged sentences

and Marketing

plan to focus on selling to retailers and distributors who currently are active in the consumer product space to expedite the

penetration of market acceptance of the product.

We are currently conducting research with focus groups to find out what the best

approach for marketing efforts is and how to do so on the most cost-effective manner.

We also plan to develop an online sales

plan to focus on selling to retailers and distributors who currently are active in the consumer product space with the aim

to expedite the penetration of market acceptance of the product.

We are currently conducting research with focus groups to

find out what the best approach for marketing efforts is and how to do so in the most cost-effective manner.

to develop an online sales channel.

sell our products in mostly American retail locations along with other developed countries with similar retail landscapes to North

1 unchanged sentence

category with both a patent and clinical study to support its claims.

These competitors include a wide range of products, from

targeted brain-enhancement supplements to indirect competitors such as energy drinks that claim to improve concentration.

FOCUSFactor’s competitors include a wide range

of products, from targeted brain-enhancement supplements to indirect competitors such as energy drinks that claim to improve concentration.

products that we sell, and those that we are developing for future sale, may be subject to U.S.

2 unchanged sentences

With respect to the products we currently sell, our regulatory counsel has reviewed all of

our products and we are compliant with the current rules.

Since the current products sold are considered nutraceuticals, cosmeceuticals

and over the counter products, minimal regulations are placed on the product with the exception of the appropriate labeling and

warnings on the packaging.

Company will rely on legal and operational compliance programs, as well as local counsel, to guide its businesses in complying

with applicable laws and regulations of the jurisdictions in which it does business.

Company does not anticipate, at this time, that the cost of compliance with U.S.

and foreign laws will have a material financial

impact on its operations, business or financial condition.

There are however no guarantees that new regulatory and tariff legislation

may not have a material negative effect on its business in the future.

our products and we believe we are compliant with the current rules.

Since the current products sold are considered nutraceuticals,

cosmeceuticals and over the counter products, minimal regulations are placed on the product with the exception of the appropriate

labeling and warnings on the packaging.

will rely on legal and operational compliance programs, as

well as local counsel, to guide its businesses in complying with applicable laws and regulations of the jurisdictions in which

we do business.

do not anticipate, at

this time, that the cost of compliance with U.S.

and foreign laws will have a material financial impact on operations, business

or financial condition.

There are however no guarantees that new regulatory and tariff legislation may not have a material negative

effect on business in the future.

of March 30, 2018, we had 66 full-time employees and no part-time employees.

6 unchanged sentences

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business