−Removed: We are a Silicon Valley founded, headquartered and operated provider of application-optimized high performance and high-efficiency server and storage systems.
−Removed: We develop and provide end-to-end green computing solutions to the cloud computing, data centers, enterprise, big data, artificial intelligence ("AI"), High-Performance Computing ("HPC"), edge computing and Internet of Things/embedded (“IoT”) markets.
−Removed: Our solutions range from complete server, storage, modular blade servers, blades and workstations to full racks, networking devices, server management software, server sub-systems and global support and services.
−Removed: We offer our customers a high degree of flexibility and customization by providing a broad array of server configurations from which they can choose the optimal solutions to fit their computing needs.
+Added: We are a Silicon Valley-based provider of application-optimized high performance and high-efficiency server and storage systems for a variety of markets, including enterprise data centers, cloud computing, artificial intelligence, 5G and edge computing.
+Added: Our solutions include complete servers, storage systems, modular blade servers, blades, workstations, full racks, networking devices, server management software, and server sub-systems.
+Added: We also provide global support and services to help our customers install, upgrade and maintain their computing infrastructure.
+Added: We offer our customers a high degree of flexibility and customization by providing a broad array of server configurations from which they can choose the best solutions to fit their computing needs.
Our server and storage systems, subsystems and accessories are architecturally designed to provide high levels of reliability, quality, configurability, and scalability.
−Removed: We perform the majority of our research and development efforts, at our San Jose, California headquarters, which we believe increases the efficiency of communication and collaboration between design teams, streamlines the development process and reduces time-to-market.
−Removed: This building block approach allows us to provide a broad range of products and enables us to build and deliver application-optimized solutions based upon customers’ requirements.
−Removed: Our resource-saving architecture continues our tradition of leading the market with green IT innovation.
−Removed: Leveraging an overall architecture that optimizes data center power, cooling, shared resources and refresh cycles, we believe this approach helps the environment and provides total cost of ownership (“TCO”) savings for our customers.
−Removed: Furthermore, our architecture disaggregates central processing units (“CPU”) and memory, which allows each resource to be refreshed independently thereby allowing data centers to reduce refresh cycle costs.
−Removed: We conduct our operations principally from our Silicon Valley headquarters in California and subsidiaries in Taiwan and the Netherlands.
−Removed: Our sales and marketing activities are conducted through a combination of our direct sales force and indirect sales channel partners.
+Added: Our in-house design competencies, control of design of many of the components used within our server and storage systems, and our Server Building Block Solutions® (an innovative, modular and open architecture) enable us to rapidly develop, build and test server and storage systems, subsystems and accessories with unique configurations.
+Added: As a result, when new technologies are brought to market, we are generally able to quickly assemble a broad portfolio of solutions by leveraging common building blocks across product lines.
+Added: We work closely with the leading microprocessor, graphics processing units (“GPU”), memory, disk/flash, and interconnect vendors and other hardware and software suppliers to coordinate the design of our new products with their product release schedules.
+Added: This enhances our ability to rapidly introduce new products incorporating the latest technology.
+Added: We seek to be first to market with products incorporating new technologies and to offer the broadest selection of products using those technologies to our customers.
+Added: In order to reduce the high cost of operating datacenters, IT managers increasingly turn to suppliers of high-performance products that are also cost-effective, energy-efficient, and green.
+Added: Our resource saving architecture supports our efforts to lead in green IT innovation.
+Added: This architecture disaggregates CPU and memory, which enables each resource to be refreshed independently, thereby allowing data centers to significantly reduce both refresh cycle costs and e-waste.
+Added: In addition, we offer product lines that are designed to share common computing resources, thereby saving both valuable space and power as compared to general purpose rackmount servers.
+Added: We believe our approach of leveraging an overall architecture that balances data center power requirements, cooling, shared resources and refresh cycles helps the environment and provides total cost of ownership (“TCO”) savings for our customers.
+Added: We conduct our operations principally from our Silicon Valley headquarters in California and in our Taiwan and the Netherlands facilities.
+Added: Our sales and marketing activities are conducted through a combination of our direct sales force and
+Added: indirect sales channel partners.
In our indirect sales channels, we work with distributors, value-added resellers, system integrators, and original equipment manufacturers ("OEMs") to market and sell our optimized solutions to their end customers.
−Removed: During each of the fiscal years 2019 and 2018, we sold to over 850 direct customers in over 110 countries.
−Removed: During the same periods, through our indirect sales channels, we have also sold to numerous end users.
−Removed: We commenced operations in 1993 and have been profitable every year since inception.
−Removed: The Supermicro Solution
−Removed: We develop and manufacture high-performance server and storage solutions based upon an innovative, modular and open architecture.
−Removed: Our primary competitive advantages are the breadth of our product portfolio that can better match exact customer requirements and our ability to deliver new technologies to market faster.
−Removed: Our integrated internal research and development resources along with our deep understanding of complex computing and storage requirements enable us to deliver the advanced functionality and capabilities required by our customers.
−Removed: We believe that our approach provides us with greater flexibility to quickly and efficiently develop optimized server solutions for our customers’ specific application requirements.
−Removed: Rapid Time-to-Market Server Solutions
−Removed: Our in-house design competencies, control of design of many of the components used within our server and storage systems and our building block architecture enable us to rapidly develop, build and test server and storage systems, subsystems and accessories with unique configurations.
−Removed: As a result, when new technologies are brought to market, we are generally able to quickly design, integrate and assemble a broad portfolio of solutions by leveraging common building blocks across product lines.
−Removed: We work closely with the leading microprocessor, graphics processing units (“GPU”), memory, disk/flash, and interconnect vendors and other hardware and software suppliers to coordinate the design of our new products with their product release schedules, thereby enhancing our ability to rapidly introduce new products incorporating the latest technology.
−Removed: Improved Power Efficiency and Thermal Management
−Removed: We believe that we are an industry leader in power-saving technology.
−Removed: We have designed flexible power management systems, which customize or eliminate components to reduce overall power consumption.
−Removed: We have developed proprietary power supplies capable of integration across a wide range of server system form factors which can significantly enhance power efficiency.
−Removed: We have also developed thermal management technologies to reduce the effects of heat dissipation from our servers.
−Removed: Our products achieve a competitive price-to-performance ratio while minimizing energy costs and reducing the risk of server malfunction caused by overheating.
−Removed: We have also developed power management software that controls power consumption of server clusters by policy-based administration.
−Removed: High-Density Servers
−Removed: Our servers are designed to enable customers to maximize computing power while minimizing the physical space utilized, which allows our customers to deploy our server and storage systems in scale-out configurations.
−Removed: Our systems can offer significantly more memory, hard drive, solid-state drive (“SSD”), storage and expansion slots than traditional server and storage systems with a comparable server form factor.
−Removed: For example, our BigTwin® solutions contain two or four full feature dual-processor hot-pluggable compute nodes with All-Flash Non-Volatile Memory express (“NVMe”) support in a two rack unit (“2U”) server.
−Removed: This high-density design is well suited for our customers that require highly space-efficient solutions and delivers better efficiency through sharing resources across systems.
Our objective is to be the world’s leading provider of application-optimized, high-performance server, storage and networking solutions.
Achieving this objective requires continuous development and innovation of our solutions with better price-performance and architectural advantages compared with our prior generation of solutions and with solutions offered by our competitors.
−Removed: We believe that our ability to innovate and execute will enable us to maintain or improve our relative competitive position in many product areas and provide us with additional long-term growth opportunities.
−Removed: Key elements of our strategy include sustaining our time-to-market advantage, enhancing our software management solutions, expanding our service and support offerings, further optimizing our global operating structure and deepening our relationships with customers, partners, suppliers and manufacturers.
−Removed: Maintain Our Time-to-Market Advantage
−Removed: We believe one of our major competitive advantages is our ability to rapidly incorporate the latest technological innovations into our products.
−Removed: We intend to maintain our time-to-market advantage by continuing our investment in our research and development efforts to rapidly develop new proprietary server, storage and networking solutions based on industry-standard components.
−Removed: We plan to continue to work closely with technology partners such as Intel Corporation (“Intel”), Nvidia Corporation (“Nvidia”) and Advanced Micro Devices, Inc.
−Removed: (“AMD”), to develop products that are compatible with the latest generation of industry-standard technologies and maintain our time-to-market advantage.
−Removed: Enhance Our Software Management Solutions
−Removed: We have introduced and plan to continue to develop additional server, storage and networking management software capabilities as well as partner with software suppliers for software solutions that are integrated with our server products.
−Removed: We have invested in system management software like industry standard Redfish APIs for automation, RAS functionality to improve quality, and diagnostics to help reduce debug times.
−Removed: We have partnerships with security researchers, and have also invested in security technologies and testing tools like Root of Trust for improving product security on BIOS and BMC images.
−Removed: This strategy will enable our customers to simplify and automate the large scale deployment, configuration and monitoring of our servers.
−Removed: Expand Our Service and Support Offerings
−Removed: We intend to continue to expand our global customer service and support offerings that enable our customers to purchase service and support together with our complete server and storage systems as complete solution packages.
−Removed: Our service and support are designed to help our customers improve uptime, reduce costs and enhance the productivity of our products.
−Removed: We believe that continued enhancement of these offerings will support the continued growth of our business and increase our market-penetration with enterprise customers.
−Removed: Further Optimize Our Global Operating Structure
+Added: Through our strategy, we seek to maintain or improve our relative competitive position in many product areas and pursue markets that provide us with additional long-term growth opportunities.
+Added: Key elements of our strategy include executing upon the following:
+Added: A Strong Internal Research and Development and Internal Manufacturing Capability
+Added: We are continually investing in our engineering organization.
+Added: As of June 30, 2020, we employed over 1,700 persons in our research and development organization.
+Added: These resources, along with our understanding of complex computing and storage requirements, enable us to deliver product innovation featuring advanced functionality and capabilities required by our customers.
+Added: Also, substantially all of our servers are tested and assembled in our facilities, and more than half of our final server and storage production is completed in San Jose, California.
+Added: Our engineering aptitude, coupled with our internal manufacturing capability, enables rapid prototyping and product roll-out, contributing to a high level of responsiveness to our customers.
+Added: Introducing More Innovative Products, Faster
+Added: We seek to sustain advantages in both time-to-market and breadth of products incorporating the latest technological innovations, such as new processors, advancements in storage and evolving I/O technologies.
+Added: We seek these advantages by leveraging our in-house design capabilities and our Building Block Solutions ® architecture.
+Added: This allows us to offer customers a broad choice of products to match their target application requirements.
+Added: For example, in early February 2020, we introduced over 100 new systems in support of Intel’s introduction of its second-generation Xeon Scalable processor.
+Added: Capitalizing on New Applications and Technologies
+Added: In addition to serving traditional needs for server and storage systems, we have devoted, and will continue to devote, substantial resources to developing systems that support emerging and growing applications including cloud computing, artificial intelligence, 5G/edge computing and others.
+Added: We believe there are significant opportunities for us in each of these rapidly developing markets due to stringent design requirements for these applications that often require the use of the latest technologies, allowing us to leverage our capabilities in product innovation, superior time-to-market, and portfolio breadth.
+Added: Driving Software and Services Sales to our Global Enterprise Customers
+Added: We seek to grow our global enterprise revenue by bolstering and expanding our software management products and support services.
+Added: These software products and services are important because the uptime requirements and need to extend the functionality of computing infrastructure are a high priority for enterprise customers.
+Added: In addition to our internal software development efforts, we also integrate and partner with external software vendors to meet customer requirements.
+Added: Leveraging Our Global Operating Structure
We plan to continue to increase our worldwide manufacturing capacity and logistics abilities in the United States, the Netherlands and Taiwan to more efficiently serve our customers and lower our overall manufacturing costs.
−Removed: We remain focused on our global tax structure to optimally manage our tax obligations.
−Removed: Within our global operating structure, we employ stringent due diligence and qualification processes to select our contract manufacturers, which we regularly audit for process, quality, security and control.
−Removed: Our global manufacturing process is designed to ensure the end-to-end security of our products.
−Removed: Deepen Our Relationships with Suppliers and Manufacturers
−Removed: Our efficient supply chain and combined internal and outsourced manufacturing strategy allow us to build application optimized systems while minimizing costs.
−Removed: We plan to continue leveraging our relationships with suppliers and contract manufacturers, two of which are related parties, to maintain and improve our cost structure as we benefit from economies of scale.
−Removed: We have also partnered with industry leading software suppliers, including Microsoft, RedHat and SAP for software solutions that are integrated with our server and storage systems.
+Added: We have recently started to increase our manufacturing capacity in Taiwan to diversify our operating base and optimize relatively low labor costs as compared to the United States.
+Added: In addition, Taiwan has been less affected by COVID-19, which makes it a well-suited manufacturing location for our Asia and export operations and will also lower our logistics costs.
Products and Services
−Removed: We offer a broad range of application-optimized server solutions, including storage, rackmount and blade server and storage systems and subsystems and accessories, which can be used to build complete server and storage systems serving a variety of markets, including cloud computing, data center, enterprise, big data, HPC, AI, 5G, IoT, embedded and edge computing.
−Removed: The percentage of our net sales represented by sales of server and storage systems increased to 81.7% in fiscal year 2019 from 79.3% in fiscal year 2018 and from 70.0% in fiscal year 2017 , and the percentage of our net sales represented by sales of subsystems and accessories was 18.3% in fiscal year 2019 , 20.7% in fiscal year 2018 and 30.0% in fiscal year 2017 .
+Added: We offer a broad range of application-optimized server solutions, rackmount and blade servers, storage, and subsystems and accessories, which can be used to build complete server and storage systems.
+Added: These solutions and products are designed to serve a variety of markets, such as enterprise data centers, cloud computing, artificial intelligence (“AI”), 5G/edge computing.
+Added: The percentage of our net sales represented by sales of server and storage systems decreased to 78.5% in fiscal year 2020 from 81.7% in fiscal year 2019 and from 79.3% in fiscal year 2018 , and the percentage of our net sales represented by
+Added: sales of subsystems and accessories was 21.5% in fiscal year 2020 , 18.3% in fiscal year 2019 and 20.7% in fiscal year 2018 .
+Added: We complement our server and storage system offerings with software management solutions as well as global services and support, the revenue for which is included in our server and storage systems revenue.
Server and Storage Systems
−Removed: We sell server and storage systems in rackmount, blade, and multi-node (Twin) form factors, which support single, dual, and multiprocessor architectures.
−Removed: A summary of our server and storage systems and their markets are listed below.
−Removed: Our SuperBlade® and MicroBlade™ system families are each designed to share common computing resources, thereby saving space and power over standard rackmount servers.
−Removed: We believe that with our SuperBlade and MicroBlade servers, leveraging our unique disaggregated resource-saving architectures customers can upgrade individual compute modules and other Blade resources for multiple generations of technology, thereby reducing their overall acquisition costs and environmental impact.
−Removed: Our SuperStorage systems provide high-density storage while leveraging high-efficiency power to maximize performance-per-watt savings to reduce TCO for enterprise data centers, big data, and other high-performance applications.
−Removed: For example, our All-Flash NVMe systems can deliver better performance and efficiency than traditional storage solutions;
−Removed: Simply Double SuperStorage systems which include twice the number of hotswap bays as 2U industry-standard systems, offer up to twice the storage capacity and input/output operations per second in the same amount of space.
−Removed: Our Twin family of multi-node server systems including 1U and 2U Twin™, 1U and 2U TwinPro™, 4U FatTwin™, and new 2U BigTwin™ are optimized for density, performance, and power efficiency for customers' storage, HPC, Hyper-converged infrastructure and cloud computing requirements.
−Removed: The new 2U four-node BigTwin delivers double the density of traditional rackmounts while supporting maximum performance and functionality with up to 205 watt Intel Xeon Scalable Processors, 24 DIMMS and All-Flash NVMe.
−Removed: Our Ultra Server systems in 1U and 2U platforms are designed to deliver performance, flexibility, scalability and serviceability that are ideal for demanding enterprise workloads.
−Removed: They provide enterprise IT professionals with the ability to select a single server platform that can easily be reconfigured for many applications reducing qualification time and lowering spare inventory required.
−Removed: Our GPU or accelerated computing server systems in 1U, 2U, 4U, 10U, and blade platforms deliver advanced parallel processing capabilities built on the latest GPU designs, and provide high performance in calculation-intensive applications.
−Removed: We work closely with GPU leaders, specifically Nvidia, Intel and others to offer a rich set of GPU based systems.
−Removed: Our multi-processor product line supports four and eight-socket configurations for high-performance memory-intensive enterprise applications with 192 DIMMS for up to 36 terabytes memory capacity and 23 PCI-E expansion slots.
−Removed: We recently expanded our offerings to support SAP HANA in-memory databases with optimal performance.
−Removed: Our Data Center Optimized server systems deliver superior performance-per-watt to optimize data center TCO with an improved thermal architecture utilizing efficient power components and offset processors to help eliminate CPU preheating and support a 5+ year product life cycle.
−Removed: Our MicroCloud server systems are high density, multi-node UP servers with up to 24 hot-pluggable nodes in a compact 3U form factor.
−Removed: MicroCloud integrates advanced technologies within a compact functional design to deliver high performance in environments with space and power constraints.
−Removed: These combined features provide a cost-effective solution for IT professionals implementing new hosting architectures for small and medium sized businesses and public/private cloud computing applications.
−Removed: Our IoT server and storage systems are compact, smart and secure products that reside on the edge of the network, connecting smart sensors and devices to the cloud over wireless or wired networks.
−Removed: These server and storage systems are built on open architectures to ensure interoperability, ease of services deployment and enable a broad ecosystem of solution providers.
−Removed: The IoT server and storage systems empower users to securely aggregate, share and filter data for analysis.
−Removed: These server and storage systems help ensure that data generated by devices can travel securely and efficiently from the edge of the network to the cloud and back, without replacing existing infrastructure.
−Removed: Our internally developed switch products include our 1G/10G/40G/100G Ethernet, InfiniBand and Omni Path switches for rack-mount servers.
−Removed: These switches enable us to offer more complete solutions for our customers.
−Removed: Data center, cloud and HPC customers can use Supermicro as a one-stop shop for complete rack level solutions.
−Removed: Our SuperRack total server solutions provide rack level solutions that incorporate server, storage, networking and software with a wide range of flexible accessory options.
−Removed: Our SuperRack total solutions offer testing and validation, complete installation, user-friendly cabling and cable identification, and effortless integration of our high density server, storage and blade systems.
+Added: We sell server and storage systems in rackmount, blade, and multi-node form factors, which support single, dual, and multiprocessor architectures.
+Added: Our key product lines include:
+Added: SuperBlade ® and MicroBlade ™ system families designed to share common computing resources, thereby saving space and power over standard rackmount servers;
+Added: SuperStorage systems that provide high density storage while leveraging an efficient use of power to achieve performance-per-watt savings;
+Added: Twin family of multi-node server systems designed for density, performance, and power efficiency;
+Added: Ultra Server systems for demanding enterprise workloads;
+Added: GPU or Accelerated systems;
+Added: Data Center Optimized server systems that deliver increased performance-per-watt with an improved thermal architecture;
+Added: MicroCloud server systems that deliver high performance in environments with space and power constraints.
+Added: In addition to our complete server and storage systems business, we offer a large array of modular server subsystems and accessories, such as server boards, chassis, power supplies and other accessories.
+Added: These subsystems are the foundation of our server solutions and span product offerings from the entry-level single and dual-processor server segment to the high-end multiprocessor market.
+Added: The majority of the subsystems and accessories we sell individually are designed to work together to improve performance, and are ultimately integrated into complete server and storage systems.
Server Software Management Solutions
−Removed: Our open industry-standard remote system management solutions, such as our Server Management suite, including Supermicro Server Manager (“SSM”), Supermicro Power Management software (“SPM”), Supermicro Update Manager (“SUM”), and SuperDoctor 5, have been designed to help manage large-scale heterogeneous data center environments from the cloud to the edge.
−Removed: Server Subsystems and Accessories
−Removed: In addition to our complete systems business, we offer a large array of modular server subsystems and accessories such as serverboards, chassis, power supplies and other accessories.
−Removed: These subsystems are the foundation of our server solutions and span product offerings from the entry-level single and dual processor server segment to the high-end multi-
−Removed: processor market.
−Removed: The majority of the subsystems and accessories we sell individually are optimized to work together and are ultimately integrated into complete server and storage systems.
−Removed: We design our serverboards with the latest hardware technologies and infrastructure software.
−Removed: Each serverboard is designed and optimized to adhere to specific physical, electrical, and design requirements to work with certain combinations of chassis and power supplies and achieve maximum functionality.
−Removed: Chassis and Power Supplies
−Removed: Our chassis are designed to efficiently house our servers while maintaining interoperability, adhering to industry standards, and increasing output efficiency through power supply design.
−Removed: We believe that our latest generation of power supplies achieves the maximum power efficiency commercially available to date.
−Removed: Our server chassis come with hot-plug, heavy-duty fans, fan speed control, and an advanced air shroud design to maximize airflow and system reliability.
+Added: Our open industry-standard remote system management solutions, such as our Server Management suite, including Supermicro Server Manager (“SSM”), Supermicro Power Management software (“SPM”), Supermicro Update Manager (“SUM”), and SuperDoctor 5, have been designed to help manage large-scale heterogeneous data center environments.
Supermicro Global Services
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Research and Development
−Removed: We perform the majority of our research and development activities in-house in San Jose, California, increasing the communication and collaboration between design teams to streamline the development process and reducing time-to-market.
−Removed: We believe that the combination of our focus on internal research and development activities, our close working relationships with customers and vendors and our modular design approach allows us to minimize time-to-market.
+Added: We perform the majority of our research and development activities in-house in the United States at our facilities in San Jose, California, and in Taiwan, increasing the communication and collaboration between design teams to streamline the
+Added: development process and reducing time-to-market.
+Added: We believe that the combination of our focus on internal research and development activities, our close working relationships with customers and vendors and our modular design approach allows us to decrease time-to-market.
We continue to invest in reducing our design and manufacturing costs and improving the performance, cost-effectiveness and power- and space-efficiency of our solutions.
−Removed: Our research and development teams focus on the development of new and enhanced products that can support emerging technological and engineering innovations while highly optimizing the overall system performance.
+Added: Our research and development teams focus on the development of new and enhanced products that can support emerging technological and engineering innovations while achieving high overall system performance.
Much of our research and development activity relates to the new product cycles of leading processor vendors.
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Our collaborative approach with these vendors allows us to coordinate the design of our new products with their product release schedules, thereby enhancing our ability to rapidly introduce new products incorporating the latest technology.
−Removed: We work closely with their respective development teams to optimize system performance and reduce system-level issues.
+Added: We work closely with their respective development teams to enhance system performance and reduce system-level issues.
Similarly, we work very closely with our customers to identify their needs and develop our new product plans accordingly.
−Removed: During each of the fiscal years 2019 and 2018, we sold to over 850 direct customers in over 110 countries.
−Removed: During the same periods, through our indirect sales channels, we have also sold to numerous end users.
−Removed: These customers represent a diverse set of market verticals including cloud computing, data center, enterprise, artificial intelligence and machine learning, big data, HPC and IoT.
+Added: During fiscal year 2020 , we sold to over 820 direct customers in over 100 countries.
+Added: During each of fiscal year 2019 and 2018, we sold to over 850 direct customers.
+Added: In addition, over the three years ended June 30, 2020 we have sold to thousands of end users through our indirect sales channel.
+Added: These customers represent a diverse set of market verticals including enterprise data centers, cloud computing, artificial intelligence, 5G and edge computing markets.
In fiscal years 2020 , 2019 and 2018, no customer represented greater than 10% of our total net sales.
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Our direct sales force is primarily focused on selling complete systems and solutions, including management software and global services to large scale cloud, enterprise and OEM customers.
−Removed: We work with distributors, value-added resellers, system integrators, and OEMs to market and sell application optimized solutions to their end customers.
+Added: We work with distributors, value-added resellers, system integrators, and OEMs to market and sell our optimized solutions to their end customers.
We provide sales and marketing assistance and training to our indirect sales channel partners and OEMs, who in turn provide service and support to end customers.
−Removed: We leverage our relationships in our indirect sales channel and with our OEMs to penetrate select industry segments where our products can provide a superior alternative to existing solutions.
+Added: We leverage our relationships in our indirect sales channel and with our OEMs to penetrate select industry segments where our products can provide better alternatives to existing solutions.
We maintain close contact with our indirect sales channel partners and end customers.
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Sales to customers located outside of the United States represented 41.4% , 41.9% and 43.4% of net sales in fiscal years 2020 , 2019 and 2018 , respectively.
−Removed: Our marketing programs are designed to create a global awareness and branding for our company, understanding of the unique value we bring to customers, and inform existing and potential customers, the trade press, indirect sales channel partners and OEMs about the capabilities and benefits of using our products and solutions.
−Removed: Our marketing efforts support the sale and distribution of our products through direct sales and indirect channels.
+Added: Our marketing programs are designed to create a global awareness and branding for our company and products, as well as an understanding of the significant value we bring to customers.
+Added: These programs also inform existing and potential customers, the trade press, market analysts, indirect sales channel partners and OEMs about the strong capabilities and benefits of using our products and solutions.
+Added: Our marketing efforts support the sale and distribution of our products through both direct sales and indirect channels.
We rely on a variety of marketing vehicles, including advertising, public relations, web, social media, participation in industry trade shows and conferences to help gain market acceptance.
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We manufacture the majority of our systems at our San Jose, California headquarters.
−Removed: We believe we are the only major server and storage vendor that designs, develops, and manufactures the majority of their systems in the United States.
−Removed: Global assembly, test and quality control of our servers are performed at our manufacturing facilities in San Jose, California, the Netherlands, and Taiwan.
+Added: We believe we are the only major server and storage vendor that designs, develops, and manufactures a significant portion of their systems in the United States.
+Added: Global assembly, test and quality control of our servers are performed at our manufacturing facilities in San Jose, California, Taiwan and the Netherlands.
Each of our facilities has been certified according to ISO 9001, ISO 14001 and/or ISO 13485 standards.
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(“Ablecom”) and its affiliate Compuware Technology, Inc.
−Removed: ("Compuware"), both of which are related parties, for contract
−Removed: design and manufacturing coordination support.
+Added: ("Compuware"), both of which are related parties, for contract design and manufacturing coordination support.
We work with Ablecom to optimize modular designs for our chassis and several other components.
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The market for our products is highly competitive, rapidly evolving and subject to new technological developments, changing customer needs and new product introductions.
−Removed: In particular, in recent years the market has been subject to substantial change.
We compete primarily with large vendors of x86-based general purpose servers and components.
In addition, we also compete with smaller vendors that specialize in the sale of server components and systems.
−Removed: Over the last several years, we have experienced increased competition from Original Design Manufacturers ("ODMs”) that benefit from their scale and very low cost manufacturing and are increasingly offering their own branded products.
+Added: In recent years, we have experienced increased competition from original design manufacturers ("ODMs”) that benefit from their scale and very low cost manufacturing and are increasingly offering their own branded products.
We believe our principal competitors include:
−Removed: Global technology vendors such as Cisco, Dell, Hewlett-Packard Enterprise, Huawei, IBM, and Lenovo;
+Added: Global technology vendors, such as Cisco, Dell, Hewlett-Packard Enterprise, Huawei, and Lenovo;
ODMs, such as Inspur, Quanta Computer, and Wiwynn Corporation.
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They may be able to devote greater resources to the development, promotion and sale of their products than we can, which could allow them to respond more quickly to new technologies and changes in customer needs.
+Added: In addition, it is possible that new competitors could emerge and acquire significant market share.
See Part I, Item 1A, "Risk Factors" risk titled “The market in which we participate is highly competitive, and if we do not compete effectively, we may not be able to increase our market penetration, grow our net sales or improve our gross margins.”
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Of these employees, 2,396 employees are based in our San Jose facilities.
−Removed: As of June 30, 2018, we employed 3,266 full time employees, consisting of 1,346 employees in research and development, 390 employees in sales and marketing,316 employees in general and administrative and 1,214 employees in manufacturing.
−Removed: Of these employees, 2,090 employees are based in our San Jose facilities.
We consider our highly qualified and motivated employees to be a key factor in our business success.
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We reincorporated in Delaware in March 2007.
−Removed: Our common stock is quoted on the OTC Markets under the symbol "SMCI.” Our principal executive offices are located at 980 Rock Avenue, San Jose, CA 95131, and our telephone number is (408) 503-8000.
+Added: Our common stock is listed on the Nasdaq Global Select Market under the symbol “SMCI.” Our principal executive offices are located at 980 Rock Avenue, San Jose, California 95131, and our telephone number is (408) 503-8000.
Our website address is www.supermicro.com.
Financial Information about Segments and Geographic Areas
−Removed: Please see Part II, Item 8, Note 17, “Segment Reporting” to the consolidated financial statements in this Annual Report for information regarding our international operations, and see Part I, Item 1A, “Risk Factors” for further information on risks associated with our international operations.
+Added: Please see Part II, Item 8, Note 18, “Segment Reporting” to the consolidated financial statements in this Annual Report for information regarding segment reporting and Part II, Item 8, Note 3, “Revenue - Disaggregation of Revenue” to the consolidated financial statements in this Annual Report for information regarding our net sales by geographic region.
+Added: See Part I, Item 1A, “Risk Factors” for further information on risks associated with our international operations.
Working Capital
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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.