−Removed: Rekor is at the forefront of the effort to modernize public safety, urban mobility, and transportation management through cutting-edge artificial intelligence (“AI”)-powered solutions tailored to the unique needs of each market we serve.
−Removed: By collaborating closely with our public and private sector customers, we deliver mission-critical services and solutions that enable them to achieve their objectives effectively, while simultaneously working toward creating a new digital infrastructure operating system for roadways.
+Added: Rekor is a roadway intelligence Company, working to modernize public safety, urban mobility, and transportation management through the development of cutting-edge solutions.
+Added: By collaborating closely with public and private sector customers, we deliver mission-critical services and solutions that enable them to achieve their objectives effectively, while simultaneously building a new digital infrastructure operating system for roadways.
Our vision is to create safer, smarter, and more sustainable roadways and communities, improving the lives of citizens and the world around them.
−Removed: We achieve this by collecting, connecting, and organizing the world’s mobility data, making it useful, accessible, and actionable for real-time insights and decision-making.
+Added: Our products and services collect, connect, and organize mobility data, making it more useful, and accessible, while providing actionable real-time insights to enable better decision-making.
This provides our customers with significantly enhanced situational awareness, rapid response capabilities, risk mitigation strategies, and predictive analytics.
−Removed: To realize this vision, we’ve developed a suite of interconnected AI-driven hardware and purpose-built software platforms.
−Removed: Powered by vast and diverse multi-modal datasets and proprietary AI technologies, we have designed these solutions with the objective of delivering unparalleled roadway intelligence.
−Removed: They enable clients to more effectively monitor, manage, and optimize the movement of vehicles, traffic, and activities in and around roadways and communities with precision.
−Removed: Through real-time insights and predictive analytics, our platforms drive rapid decision-making, proactive risk mitigation, and streamlined operations across public safety, urban mobility, and transportation systems and agencies, ensuring smarter and safer outcomes for all.
−Removed: As of March 18, 2025, we had 323 employees, of which 319 were full-time and four considered part-time.
+Added: To implement this vision, we have developed a suite of interconnected AI-driven hardware and purpose-built software platforms.
+Added: Powered by vast and diverse multi-modal datasets and proprietary AI technologies, these solutions deliver advanced roadway intelligence, enabling clients to more effectively monitor, manage, and optimize the movement of vehicles, traffic, and activities in and around roadways and communities with precision and sensitivity to privacy and environmental concerns.
Our operations are conducted primarily by our wholly-owned subsidiaries, Rekor Recognition Systems, Inc.
(“Rekor Recognition”), Waycare Technologies, Ltd.
−Removed: (“Waycare”), Southern Traffic Services, Inc.
−Removed: (“STS”), and All Traffic Data Systems (“ATD”).
+Added: and Waycare Technologies, Inc.
+Added: (combined “Waycare”), Southern Traffic Services, Inc.
+Added: (“STS”), and All Traffic Data Services, LLC (“ATD”).
+Added: We also have a separate subsidiary, Rekor Labs LLC.
+Added: ("Rekor Labs"), which is working to commercialize a patent-pending technology for verifying the authenticity of video data.
+Added: Although this technology was developed to respond to requests from public safety customers, we believe it has broad applicability and should therefore be pursued as a separate venture.
A New Operating System for Roadways
We believe the United States of America stands at a critical turning point in the evolution of its transportation and roadway infrastructure.
−Removed: For over 70 years, the nation has relied on legacy technologies and outdated analog and manual methodologies, resulting in inefficiencies, rising costs, and preventable safety hazards.
−Removed: While private-sector innovations like sensor technology, Internet of Things (“IoT”), AI, cloud computing, autonomous vehicles, and smart drones are advancing rapidly, fundamental challenges such as poor roadway quality, traffic congestion, and driver safety continue to escalate.
−Removed: In February of 2023, the U.S.
−Removed: Department of Transportation declared a national roadway safety emergency, calling for urgent action to address the alarming rise in injuries and fatalities.
−Removed: The American Society of Civil Engineers (“ASCE”) provides a report card for America’s infrastructure every four years.
−Removed: In 2021 ASCE graded overall U.S.
−Removed: infrastructure a C-minus.
−Removed: Roads, which had been rated C+ in 1988, were rated D, “poor or at-risk,” with over 40% of roadways considered in poor or mediocre condition.
−Removed: ASCE’s most recent report card, released March 25, 2025, showed a slight improvement for overall infrastructure to C, crediting better awareness and increased investment by government for slowing the investment gap.
−Removed: The 2025 grade for roads improved modestly to D+, with 39% of roads in poor or mediocre condition and an annual funding gap estimated at $684 billion.
−Removed: The report noted that deficiencies jeopardize public safety, contributing to an estimate of over 40,000 roadway deaths in 2023, but also impose significant economic costs, including an estimated average $1,400 per driver cost related to deteriorated and congested roads.
−Removed: Among the top policy objectives that the ASCE’s 2025 report called for was the continuing need to support the development of innovative technologies and ensure that reliable data is collected and released frequently regarding the condition, capacity, operations, maintenance, safety, and resilience of infrastructure systems.
−Removed: Recognizing the urgent need for modernization, the federal government has recently taken significant steps to invest in the transform the nation's infrastructure.
−Removed: The Infrastructure Investment and Jobs Act (“IIJA”) and Inflation Reduction Act (“IRA”) provided historic levels funding for transportation infrastructure system modernization.
−Removed: Additionally, the Creating Helpful Incentives to Produce Semiconductors (“CHIPS”) and Science Act provided support for AI-driven innovation and semiconductor production, critical components for modernizing infrastructure through technology.
−Removed: These legislative efforts are consistent with the foundation set by President Trump’s 2019 "American AI Initiative" and his most recent 2025 Executive Order 14179, which prioritized public-private collaboration and the adoption of AI technologies across sectors like transportation.
−Removed: These federal actions have provided a strategy and funding mechanisms for states to tackle the long-standing challenges of updating outdated, legacy systems for roadway intelligence gathering.
−Removed: Since 2018, Rekor has worked to deserve a place at the forefront of this wave of transformation and modernization of roadways, actively designing, building, and deploying its AI solutions through public-private collaborations with departments of transportation (“DOTs”), public safety agencies, and private sector partners.
+Added: For over 70 years, the nation has relied on analog technologies and manual methodologies that have resulted in inefficiencies, rising costs, and preventable safety hazards.
+Added: While private-sector innovations like sensor technology, Internet of Things (“IoT”), AI, cloud computing, autonomous vehicles, and smart drones are advancing rapidly, fundamental challenges such as poor roadway quality, traffic congestion, and driver safety continue to present a challenge.
+Added: Since 2018, Rekor has worked to deserve a place at the forefront of a wave of transformation and modernization of roadways, actively designing, building, and deploying AI solutions and other advanced complimentary technologies through public-private collaborations with departments of transportation (“DOTs”), public safety agencies, and private sector partners.
Rekor is committed to leading the laying the foundation of a groundbreaking new digital infrastructure operating system for roadways—and has already delivered proven value across multiple domains:
10 unchanged sentences
Uninsured Driver Reduction:
−Removed: Automated enforcement ensures insurance compliance, improving public safety.
−Removed: By combining advanced AI-driven insights with a forward-thinking infrastructure strategy, Rekor is reshaping how transportation systems operate.
−Removed: Its solutions empower agencies to prevent accidents, reduce inefficiencies, and optimize resources, driving smarter, safer, and more efficient roadways across the nation.
+Added: Automated enforcement ensures insurance compliance, improving public safety and reducing costs to government and consumers.
+Added: By providing advanced AI-driven insights to assist forward-thinking infrastructure managers, Rekor is reshaping how transportation systems operate.
+Added: Its solutions empower public agencies and public sector clients to prevent accidents, reduce inefficiencies, and optimize resources, driving smarter, safer, and more efficient roadways across the nation.
Roadway Intelligence
−Removed: Rekor is a leader in roadway intelligence, committed to revolutionizing transportation systems by collecting, connecting, and organizing the world’s mobility data.
−Removed: Roadway intelligence involves the ability to harness vast amounts and varieties data from roadways, vehicles, transportation systems, and hundreds of external elements like weather, special events, work zones, and more, transforming it into actionable insights.
−Removed: These unique insights empower stakeholders to enhance public safety, optimize traffic flows, and improve operational efficiencies.
−Removed: Through our Rekor One® roadway intelligence engine, we aggregate these datasets from diverse sources and securely deliver these insights to government agencies and private-sector clients, driving smarter, more effective decision-making across transportation management, urban mobility, and public safety ecosystems, as well as multiple commercial market segments.
−Removed: Inspired by the Open System Interconnection (“OSI”) model, Rekor integrates fragmented transportation systems into a cohesive, unified network.
−Removed: Collaborating with government agencies, infrastructure operators, transit providers, and technology partners, we consolidate hardware, software, and data into a connected platform that delivers smarter, safer, and more efficient roadways.
+Added: Rekor is a leader in roadway intelligence, committed to revolutionizing transportation systems by collecting, connecting, and organizing mobility data.
+Added: Roadway intelligence involves harnessing vast amounts and varieties of data from roadways, vehicles, transportation systems, and hundreds of external elements like weather, special events, and work zones, transforming it into actionable insights.
+Added: Through our Rekor One® roadway intelligence engine, we aggregate datasets from diverse sources and securely deliver insights to government agencies and private-sector clients, driving smarter, more effective decision-making across transportation management, urban mobility, and public safety ecosystems.
Our mission extends beyond connectivity—we are building a dynamic, AI-driven network to modernize traffic management, public safety, and emergency services.
−Removed: By applying a digital layer to existing physical infrastructure and roadways, Rekor is creating a new generation digital operating system for roadways, delivering real-time intelligence that powers economic growth, operational excellence, and improved quality of life for communities.
−Removed: As we look to the future, Rekor remains committed to supporting public and private agencies in developing the digital infrastructure of tomorrow.
−Removed: Our innovative solutions are designed to redefine roadway intelligence and play a transformative role in shaping modern transportation, ensuring safety, efficiency, and resilience for generations to come.
+Added: By applying a digital layer to existing physical infrastructure and roadways, Rekor is creating a next-generation digital operating system for roadways, delivering real-time intelligence that powers economic growth, operational excellence, and improved quality of life for communities.
Roadway Intelligence Powered by Rekor
−Removed: The Rekor One® roadway intelligence engine is a single source of truth for transforming transportation and mobility data into actionable insights.
−Removed: Powered by advanced AI and fueled by diverse data sources, Rekor delivers real-time and predictive solutions that enhance mobility, safety, and operational efficiency across public and private sectors.
−Removed: Our platforms aggregate and analyze trillions of data points from IoT devices, roadway sensors, cameras, and an expansive partner network, enabling customers to make proactive, informed decisions and optimize resources, and enabling us to deliver tailored solutions for government and commercial customers in public safety, urban mobility, and transportation management.
+Added: Rekor is working to towards transforming transportation and mobility data into actionable insights.
+Added: Powered by advanced AI and fueled by diverse data sources, Rekor delivers historical and real-time, as well as predictive alerts that can be used to enhance mobility, safety, and operational efficiency across public and private sectors.
+Added: Our platforms aggregate and analyze trillions of data points from roadway sensors and other IoT devices, enabling customers to make proactive, informed decisions and optimize resources, and enabling us to deliver tailored solutions for government and commercial customers in public safety, urban mobility, and transportation management.
Rekor’s solutions support a variety of use cases, including:
23 unchanged sentences
Automated enforcement systems to reduce uninsured drivers and improve overall public safety.
−Removed: By combining advanced technology, domain expertise, and implementation capacity, Rekor offers truly end-to-end roadway intelligence solutions for public agencies and private sector clients.
−Removed: Rekor One®, together with our Rekor Partner Network, enables us to generate unique and deep insights that enable proactive and data-driven decision-making, enabling governments and businesses to unlock the full potential of their infrastructure, and foster safer, smarter, and more efficient roadways and communities, and improving the lives of people.
+Added: By combining advanced technology, domain expertise, and implementation capacity, Rekor can offer end-to-end roadway intelligence solutions for public agencies and private sector clients.
+Added: Using our solutions, we are able to generate unique and deep insights that enable proactive and data-driven decision-making, enabling governments and businesses to unlock the full potential of their infrastructure, and foster safer, smarter, and more efficient roadways.
The Road Ahead
6 unchanged sentences
Rekor's revenue streams are driven by our innovative software and data services, along with complementary hardware and peripheral products.
−Removed: The Rekor One® platform is the central hub of an integrated operating system, supporting the assimilation, analysis, and distribution of data from various sources.
−Removed: Our sales strategy involves offering subscriptions for our software solutions, utilizing the Software-as-a-Service (“SaaS”) model.
+Added: The Rekor One® platform is designed to be the central hub of an integrated operating system, supporting the assimilation, analysis, and distribution of data from various sources.
+Added: Our sales strategy involves offering subscriptions for our software and data solutions, which is intended to build a strong base of recurring revenues.
These subscriptions can be provided with or without hardware sales, and our platform is designed to enable customers to enhance their existing sensor network by integrating our proprietary sensors into the network over time.
−Removed: While we may continue to offer long-term licenses for certain strategic partnerships, we anticipate that the bulk of our revenue in the future will come from our newer SaaS model.
−Removed: Rekor One ® Intelligence Platform
−Removed: Rekor One ® , is the bedrock of our innovative AI-powered roadway intelligence platforms, serving multiple missions with modular and rapid development capabilities.
−Removed: Our proprietary technology and machine learning models power all our solutions, including Rekor Command ® for transportation management, Rekor Discover ® for urban mobility, Rekor Scout® for public safety, plus various commercial use cases.
−Removed: The security of Rekor One ® , and all our market facing solutions is a top priority.
−Removed: We use industry-leading security technologies and standards, including end-to-end encryption and proprietary data filters, to ensure that all captured and connected data is protected from unauthorized access or use.
−Removed: We adhere to strict privacy protocols and provide customers with 24/7 access to their data until it is purged.
−Removed: Our platform is hosted on AWS GovCloud for secure data handling and stored in secure databases with limited access only to authorized system administrators.
−Removed: Moreover, Rekor One ® incorporates a privacy filter that uses a proprietary algorithm to strip personally identifiable information (“PII”) from data, ensuring that data privacy is safeguarded.
+Added: While we may continue to offer long-term licenses for certain strategic partnerships, we anticipate that the bulk of our revenue in the future will come from our newer recurring models.
Rekor Command ® for Transportation Management
−Removed: Commuters today face staggering congestion, widespread safety concerns, and rising fatalities that are made far worse by outdated, siloed transportation and traffic management systems that are often overwhelmed by large amounts of unusable data.
−Removed: Rekor enables municipalities to transform their approach to transportation management by sourcing, managing, and transforming massive amounts of data, including connected vehicle, event, construction, weather, telematics, existing customer infrastructure, and much more, into actionable insights through AI-enabled technology.
−Removed: Authorities can now shift from being siloed and reactive to an interoperable and proactive approach, saving lives, improving traffic flow, and reducing pollution in their cities.
−Removed: Rekor Command ® acts as a seamless command center for traffic operations and traffic management centers so they can have a holistic view of their roadways in real-time, and take appropriate action to help improve safety, sustainability, and efficiency for citizens across their communities.
−Removed: It’s been built to identify more incidents faster, to enable proactive traffic management through crash-risk prediction, and to do this in a collaborative way connecting agencies and stakeholders, including notifying citizens and the public.
−Removed: As a comprehensive cross-agency platform, Rekor Command ® offers dedicated applications for traffic management centers, freeway service patrol, first responders and maintenance crews, aligning them all to better address traffic challenges while arming them with the vital information needed to identify, manage, and recover from incidents and irregularities on their roadways.
−Removed: Rekor Command ® – Roadway Monitoring Core Application & Events Management Application
−Removed: The Roadway Monitoring Core application and Events Management application are fundamental applications that sit within the Rekor Command® platform providing cross-agency incident detection and management functionality that allows customers to effectively implement incident detection and management within their existing workflows while accessing real-time information needed to rapidly identify, manage, and recover from incidents.
−Removed: Traffic management agencies are able to access a live map view of their roadways and are alerted to irregular events and potential incidents that have been identified through AI assisted analysis of multiple sources of data.
−Removed: Once confirmed by the agency, multiple responders are notified to rapidly approach and clear the roadways, enabling traffic to continue and roadway safety to improve.
−Removed: Rekor Command ® – Community Connect Application
−Removed: The Community Connect application within the Rekor Command ® platform allows agencies to integrate with systems that can notify public in real-time of events or incidents that are impacting the roadway.
−Removed: This application is a channel for agencies to interact directly with the public, keeping citizens up to date and aware of potentially dangerous events and incidents to help prevent additional incidents from occurring.
+Added: Commuters today face continuing congestion, safety risks, and roadway fatalities—challenges amplified by legacy transportation systems that are siloed, reactive, and overwhelmed by unusable data.
+Added: Rekor Command® enables municipalities to modernize transportation management by unifying diverse data sources—including connected vehicles, incidents, construction, weather, telematics, transit, and existing infrastructure—into a single AI-driven operational platform.
+Added: By transforming raw data into real-time and predictive roadway intelligence, Rekor Command® allows agencies to shift from reactive response to proactive, coordinated traffic management.
+Added: The platform acts as a digital command center for traffic operations and transportation management centers, providing a holistic, real-time view of roadway conditions and enabling faster, more informed decisions that improve safety, reduce congestion, and support sustainability.
+Added: Built to identify incidents earlier, prioritize response using AI-powered intelligence, and anticipate emerging risks such as elevated crash potential and irregular congestion, Rekor Command® supports collaborative operations across agencies—connecting traffic operators, first responders, maintenance teams, and the public through shared situational awareness and timely communications.
+Added: Rekor Command ® – Roadway Monitoring Application
+Added: The Roadway Monitoring application provides transportation operators with a real-time, map-based operational view of roadway conditions across their jurisdiction.
+Added: By aggregating and analyzing data from multiple sources, the application enables agencies to identify emerging disruptions, monitor traffic conditions, and maintain continuous situational awareness of roadway networks.
+Added: Rekor Command ® – Incident Management Application
+Added: The Incident Management application enables agencies to detect, prioritize, and manage roadway incidents from initial alert through resolution.
+Added: AI-driven analytics help operators identify the most critical events and prioritize response actions based on factors such as persistence, traffic impact, and safety risk.
+Added: The application also supports coordinated response across operational teams and partner agencies through shared event visibility and workflow management.
Rekor Command ® – Advanced Analytics Application
−Removed: The Advanced Analytics application within the Rekor Command ® platform provides agencies with reporting capabilities to archive incident and event information, as well as analytics to help users better understand trends, patterns, and planning.
−Removed: This helps DOTs to understand historic patterns and arms them with the insights needed to make more proactive decisions around resource allocation and planning.
−Removed: Rekor Command ® – Road Conditions Application
−Removed: The Road Conditions application within the Rekor Command ® platform provides several layers of critical information about real-time conditions happening on an agency’s roadways, including real-time weather information with high geospatial specificity, regular and irregular congestion, heightened crash risk, transit impact, and current roadway status.
−Removed: These additional insights and data feeds help further the real-time view agencies have of their roadways and provide additional layers of information that drive decision-making.
−Removed: Rekor Command ® – Asset View Application
−Removed: The Asset View application within the Rekor Command ® platform allows agencies to integrate with their existing assets on the roadway and showcase these assets in real-time within the Command platform.
−Removed: Agency assets become an additional layer of data to drive decision making and resource allocation.
−Removed: Assets that are typically integrated include freeway service patrol vehicles, highway police vehicles, city police vehicles, fire department vehicles, construction vehicles, EMS, maintenance vehicles, street sweep vehicles, and snowplows.
+Added: The Advanced Analytics application provides agencies with tools to analyze roadway events, measure operational performance, and identify traffic trends across their networks.
+Added: Through historical data analysis, reporting, and operational activity logs, agencies can evaluate incident response effectiveness, monitor system performance, and support data-driven transportation planning and investment decisions.
+Added: Rekor Command ® – Driver and Community Connect Applications
+Added: The Driver Connect and Community Connect applications enable transportation agencies to disseminate timely and trusted roadway information to travelers and the public.
+Added: Through integrations with navigation platforms, connected vehicle ecosystems, and digital communication channels, agencies can deliver real-time alerts regarding incidents, closures, and roadway conditions.
+Added: These capabilities improve traveler awareness, support safer routing decisions, and help reduce the likelihood of secondary incidents
Rekor Discover ® for Urban Mobility
12 unchanged sentences
With this technology agencies can make better-informed planning decisions with ground truth information.
+Added: Rekor Discover ® – Data as a Service
+Added: Rekor Discover Data as a Service provides agencies and customers with continuously available traffic data and analytics to support roadway safety and operational efficiency.
+Added: Using AI-based fixed and portable systems, Rekor delivers per-vehicle record data including vehicle counts, FHWA 13-bin classification, speed, traffic patterns, and safety indicators such as near-miss events.
+Added: This data is available in real time through cloud dashboards, APIs, and standard reporting formats, and can be delivered directly into traffic and operations centers to support monitoring, analysis, and decision-making.
+Added: Discover also provides vehicle and electric-vehicle insights to support infrastructure planning, sustainability initiatives, and integration with existing operational workflows.
Rekor Discover ® – Vehicle Insite Application
61 unchanged sentences
Rekor Traffic Services
−Removed: With the addition of ATD in 2024, Rekor offers thousands of personnel-years of unparalleled traffic data collection and traffic engineering expertise and services to our customers using both traditional and AI-based approaches.
+Added: We offer extensive traffic data collection and engineering services using both traditional and AI-based approaches.
Traffic services include, but are not limited to the following:
−Removed: Our global presence features an installation base spanning the United States and several international countries, allowing us to deploy our highly experienced field staff anywhere to ensure our commercial and government clients receive tailored solutions irrespective of their geographical location.
Traditional Traffic Studies
32 unchanged sentences
Competitive Strengths
−Removed: Our patented technology has driven our global expansion and been prominently featured by renowned outlets.
+Added: Our proprietary technologies have driven our expansion and been carefully evaluated in proof of concept trials by our public and private clients.
We have earned trust and business over established incumbents as well as new entrants in highly competitive bidding processes, owing to our award-winning proprietary technology and exceptional customer service.
3 unchanged sentences
Solution-driven Approach :
−Removed: Our customers are often overwhelmed with an immense amount of data from a wide range of sources.
−Removed: We bridge the gap between data and actionable solutions by converting data into information, knowledge, and insights through our proprietary technology and platform, enabling customers to make informed decisions.
+Added: We bridge the gap between data and actionable solutions by converting data into information, knowledge, and insights through proprietary technology
Single Source Provider :
−Removed: Unlike other organizations that provide only disconnected products, we deliver an integrated platform of solutions to meet the needs of transportation management, public safety, and commercial markets.
−Removed: As we are infrastructure and data agnostic, we can serve as a single source provider to customers for any of their requirements.
+Added: We deliver an integrated platform of solutions to meet diverse needs, serving as infrastructure and data agnostic single-source provider
One Device Multiple Missions :
−Removed: Our advanced IOT devices are powerful performer that support multiple value-added AI-based data collection and analytic services on the same unit simultaneously, thereby providing extreme value, extensibility, and ability for customers to future-proof their investments well into the future as needed.
+Added: Advanced IoT devices support multiple AI-based data collection and analytics services simultaneously, providing extreme value and extensibility.
Cross-Agency Functionality :
−Removed: Our platform supports multiple missions with the same, unified operating system.
−Removed: By integrating our platform directly into agency workflows, we empower our customers to address the growing concerns around safety, equity, and sustainability effectively.
+Added: Our platform supports multiple missions with unified operating system, integrating directly into agency workflows.
Industry-leading Privacy and Security :
−Removed: We use advanced security technologies and standards to safeguard all captured and connected data from unauthorized access or use.
−Removed: Our platform also employs proprietary algorithms to strip PII from data, protecting the privacy of our customers and their data.
+Added: Advanced security technologies, SOC II compliance across all platforms, and proprietary algorithms to protect PII.
Enhanced Accuracy and Capture for Vehicle Recognition :
−Removed: Our AI software achieves superior accuracy rates under broader parameters of vehicle speed, camera viewing angles, and lighting conditions, capturing vehicle traits, rust, damage, and other unique signatures that can be used to aid investigations
+Added: Superior performance under broader parameters of speed, viewing angles, and lighting conditions, with ability to capture unique vehicle signatures
Technology leading Vehicle Classification, Count, and Speed:
Our AI software also achieves superior accuracy and performance rates across all 13 classes and deep classification of vehicles for DOT studies in line with the latest FHWA guidelines.
−Removed: Intelligence-Based Policing :
−Removed: Our comprehensive data capture allows us to detect patterns and analytics around vehicles of interest for law enforcement, significantly enhancing the value of our products and services.
+Added: Deep Infrastructure Expertise:
+Added: Hundreds of personnel-years of experience in roadway sensor deployment and traffic engineering.
Functionality with any IP Cameras:
1 unchanged sentence
Edge Processing:
−Removed: Our hardware delivers low-latency alerting via defined edge processing at the edge of the network, enabling real-time data processing and scale without the need for expensive infrastructure such as fiber.
−Removed: SOC II Compliance:
−Removed: Each of our three platforms are SOC II Compliant.
+Added: Low-latency alerting via edge processing enabling real-time data processing and scale without expensive infrastructure like fiber.
+Added: Comprehensive Data-as-a-Service Model:
+Added: Eliminates hardware ownership burden while providing FHWA-compliant traffic data through managed, turnkey solutions.
Customer Segments and Markets
−Removed: Our technology and solutions are transforming the transportation infrastructure landscape, empowering customers in 90 countries around the world.
−Removed: With many markets currently relying on outdated physical infrastructure, or in the early stages of technology adoption, we see immense potential for growth.
−Removed: Our diverse customer base includes cities, states, municipalities, law enforcement agencies, commercial customers and more, and our success is evidenced by our multiple pilots, proof of concept, and full-scale deployment agreements throughout the Americas.
−Removed: While we will continue to pursue opportunities to sell perpetual licenses and hardware, our focus has been on providing innovative SaaS and pay-for-data offerings and services with recurring annual revenues.
−Removed: Our eCommerce site allows us to serve individuals and smaller organizations at scale using a self-service recurring revenue model.
+Added: Our technology and solutions serve customers in 70 countries worldwide.
+Added: Our diverse customer base includes cities, states, municipalities, law enforcement agencies, and commercial customers.
+Added: While many markets are still relying on outdated physical infrastructure or in early stages of technology adoption, we see immense potential for growth.
+Added: Our focus is on providing our innovative Software as a Service ("SaaS") model and Data-as-a-Service offerings with recurring annual revenues, supplemented by hardware sales that serve as entry points.
+Added: Our eCommerce platform enables us to serve individuals and smaller organizations at scale using a self-service recurring revenue model.
We expect the market for our solutions and services to be significant.
We are dedicated to addressing a wide range of market segments, including intelligent transportation systems, smart mobility, traffic analytics, incident detection and location systems, traffic and parking management, smart cities, vehicle regulatory compliance programs, and more.
−Removed: Since the launch of our Rekor One® roadway intelligence Engine in 2020, our market-specific solutions have gained increased adoption, both in the government and commercial sectors.
We are confident in our competitive position and look forward to continued growth and success as we lead the way in intelligent infrastructure.
Business Drivers and Growth Strategies
−Removed: Rekor’s products and services have consistently demonstrated their ability to significantly enhance public safety, urban mobility, and transportation management, positioning the company as a leader in addressing critical infrastructure challenges.
+Added: Our products and services have consistently demonstrated their ability to significantly enhance public safety, urban mobility, and transportation management, positioning the company as a leader in addressing critical infrastructure challenges.
The transportation and roadway infrastructure market is undergoing transformative change, driven by a convergence of political, economic, societal, and technological forces.
Rising safety concerns, rapid urbanization, and the growing need for advanced mobility solutions have prompted governments and businesses to seek innovative, scalable technologies.
−Removed: Recent federal initiatives, including the 2025 Executive Order on "Removing Barriers to American Leadership in Artificial Intelligence," emphasize technology-driven modernization, AI advancement, and infrastructure investment—all of which align with Rekor’s solutions.
−Removed: These developments, combined with increased government attention to the need to digitize transportation infrastructure, create a significant opportunity for Rekor to accelerate its growth and impact.
−Removed: Rekor’s solutions are uniquely aligned with these priorities and address a wide range of challenges:
+Added: Increased government attention to the need to digitize transportation infrastructure, create a significant opportunity for Rekor to accelerate its growth and impact.
+Added: Our solutions are uniquely aligned with these priorities and address a wide range of challenges:
Rekor Scout ® :
5 unchanged sentences
Rekor Discover ® :
−Removed: Critical for analyzing, planning, and maintaining the nation’s 4.2 million miles of roadways, Discover provides data-driven insights to assess existing infrastructure and guide strategic investments.
+Added: Critical for analyzing, planning, and maintaining roadways, Discover provides data-driven insights to assess existing infrastructure and guide strategic investments.
By integrating real-time data from roadway sensors, video, connected vehicles, and external sources like weather and event data, Discover supports the modernization and long-term resilience of transportation networks.
−Removed: The Rekor One® intelligence engine serves as the backbone of these solutions, combining modular design, proprietary edge processing, and AI-driven technologies to aggregate and analyze trillions of data points in real time.
−Removed: This engine enables Rekor’s solutions to deliver precise, predictive insights that empower stakeholders to address critical challenges in public safety, urban mobility, and transportation management.
−Removed: Over the past three years, Rekor has successfully delivered products and services to a diverse range of customers across public and private sectors.
−Removed: These relationships have allowed Rekor to refine its technologies and demonstrate their full potential in real-world applications.
−Removed: By employing a "land and expand" growth strategy, Rekor continues to deepen relationships with existing customers while attracting new ones, fostering collaboration, and expanding its data network to drive greater value for all stakeholders through its business growth flywheel.
−Removed: Rekor’s subscription-based solutions help to ensure scalability and long-term growth, with hardware sales serving as an entry point to drive adoption in key segments.
−Removed: Also, we continuously canvas the market for strategic acquisitions and partnerships to accelerate innovation and expand our capabilities.
−Removed: These combined efforts are designed to strengthen Rekor’s leadership in the roadway intelligence industry and enhance its ability to deliver comprehensive, end-to-end solutions.
−Removed: By aligning its mission with evolving market forces and governmental priorities, Rekor is well-positioned to lead the next generation of transportation and public safety intelligence.
+Added: We have delivered products and services to a diverse range of customers across public and private sectors.
+Added: These relationships have allowed us to refine our technologies and demonstrate their full potential in real-world applications.
+Added: We continue to deepen relationships with existing customers while attracting new ones, fostering collaboration, and expanding our network to drive greater value for all stakeholders.
+Added: Our subscription-based and data-as-a-service solutions help to ensure scalability and long-term growth, with hardware sales serving as an entry point to drive adoption in key segments.
+Added: Our efforts are designed to strengthen our leadership in the roadway intelligence industry and enhance its ability to deliver comprehensive, end-to-end solutions.
+Added: By aligning our mission with evolving market forces and governmental priorities, we are well-positioned to lead the next generation of transportation and public safety intelligence.
With Scout, Command, and Discover working together, Rekor empowers governments and businesses to modernize infrastructure, enhance safety, reduce traffic, and build smarter, more resilient communities.
−Removed: invests in digitizing its transportation systems, Rekor is uniquely equipped to provide the technology and expertise needed to create a brighter future for mobility and public safety
−Removed: Rekor’s strategy is to lead modernization of transportation and roadway infrastructure by delivering innovative, data-driven solutions that redefine roadway intelligence and position the company as a leader in this multi-billion-dollar, competitive market.
−Removed: The competitive landscape includes new and legacy-based companies focused on siloed areas such as Automatic License Plate Recognition ("ALPR"), vehicle recognition technology, data aggregation, insights platforms, and smart city technologies.
−Removed: Additionally, many vendors rely on disconnected, analog, or previous-generation technologies for vehicle classification, counting, and speed analysis.
−Removed: Rekor’s unique approach stands out by offering modular components that are designed to support comprehensive, end-to-end solutions that leverage advanced AI, edge-based computing, and a robust network of ecosystem partners, along with a deep services expertise in infrastructure construction, roadway sensors, and traffic studies.
−Removed: This “concrete to cloud” approach positions Rekor as the ultimate one-stop shop for roadway intelligence.
−Removed: What further sets Rekor apart is its ability to seamlessly integrate with existing ecosystem players and platforms.
−Removed: Unlike competitors that require costly rip-and-replace overhauls, Rekor’s solutions operate alongside and on top of existing physical infrastructure and software systems, ensuring minimal disruption.
−Removed: This approach allows customers to adopt Rekor’s technology in a way that aligns with their current workflows and operational preferences.
−Removed: By leveraging existing customer data sets and integrating into familiar processes, Rekor makes adoption and deployment simple, intuitive, and cost-effective.
−Removed: These strategic advantages have solidified Rekor’s reputation as a flexible, collaborative, and innovative partner, uniquely equipped to meet the complex demands of modernizing transportation systems.
+Added: invests in digitizing its transportation systems, we are uniquely equipped to provide the technology and expertise needed to create a brighter future for mobility and public safety.
+Added: We operate in a competitive multi-billion-dollar market that includes companies focused on siloed areas such as ALPR, vehicle recognition technology, data aggregation, insights platforms, and smart city technologies.
+Added: Many vendors rely on disconnected, analog, or previous-generation technologies.
+Added: Our approach stands out by offering comprehensive, end-to-end solutions leveraging advanced AI, edge-based computing, and a robust ecosystem of partners, combined with deep services expertise from concrete to cloud.
+Added: What sets us apart is our ability to seamlessly integrate with existing ecosystem players and platforms.
+Added: Unlike competitors requiring costly rip-and-replace overhauls, our solutions operate alongside and on top of existing physical infrastructure and software systems, ensuring minimal disruption.
+Added: This approach allows customers to adopt our technology in alignment with current workflows, making adoption simple, intuitive, and cost-effective.
Rekor ’ s Competitive Advantages
38 unchanged sentences
Addressing Competitive Challenges
−Removed: As a relatively new entrant, Rekor operates in a highly competitive market, with rivals that boast significant technical, marketing, financial and other resource advantages, as well as larger installed device bases.
−Removed: Despite this, Rekor’s comprehensive platform, which spans a wide range of use cases, sets it apart from competitors that operate in narrower segments.
−Removed: By offering a full suite of solutions, Rekor meets the diverse needs of customers across public safety, transportation management, and urban mobility.
−Removed: As all of these agencies work together, Rekor has the added advantage in its go-to-market approach in that it can engage customers in one segment of its portfolio, and pull-through other segments over time.
−Removed: By leveraging unmatched expertise in sensor deployment, groundbreaking technologies, and actionable insights that span from physical infrastructure to cloud-based systems, Rekor remains agile, scalable, and highly responsive to customer needs.
−Removed: This combination ensures continued leadership in the rapidly evolving roadway intelligence market.
−Removed: As governments increasingly focus on technology advancement, AI innovation, and infrastructure modernization, Rekor is uniquely positioned to align with these priorities.
−Removed: Renewed emphasis on law and order, combined with initiatives like the 2025 Executive Order on “Removing Barriers to American Leadership in Artificial Intelligence,” underscore the importance of proven, scalable technologies that can efficiently modernize transportation systems.
−Removed: Rekor’s flexible, integrative solutions align perfectly with this vision, positioning the company to lead the next generation of roadway intelligence, creating smarter, safer, and more efficient transportation infrastructure and urban mobility for communities nationwide.
+Added: We operate in a highly competitive market with rivals having significant resource advantages and larger installed bases, we differentiate through our comprehensive platform spanning wide range of use cases.
+Added: By leveraging unmatched expertise in sensor deployment, groundbreaking technologies, and actionable insights spanning physical infrastructure to cloud systems, we remain agile, scalable, and highly responsive to customer needs.
+Added: As governments increasingly focus on technology advancement, AI innovation, and infrastructure modernization, we are uniquely positioned to align with these priorities.
+Added: Our flexible, integrative solutions align perfectly with this vision, positioning the company to lead the next generation of roadway intelligence, creating smarter, safer, and more efficient transportation infrastructure and urban mobility for communities nationwide.
Marketing and Sales
−Removed: We offer products and services in multiple markets, using direct sales, an eCommerce platform and extensive partnerships and alliances.
−Removed: Our direct sales force has been organized into groups aligned to the Intelligent Traffic Systems (“ITS”) chapters and other targeted market segments, with a primary focus on direct-to-end-user sales through a high-touch consultative process.
−Removed: In addition, we have established partnerships and strategic alliances that allow us to bundle our technology into purpose-built solutions for various national and global market segments.
−Removed: As we continue to increase our roadway intelligence engagement with national, state and municipal DOTs, we remain focused on law enforcement communities – both directly and indirectly through strategic partners and resellers/integrators.
−Removed: Our market-leading solutions can provide significant value to DOTs for traffic management, planning and operations, and to municipal planning organizations for urban mobility.
−Removed: In addition to these agencies, our solutions also enable law enforcement, intelligence-based policing, corporate campus security, and regulatory compliance for public security.
−Removed: Our technology enables us to understand vehicle characteristics and behaviors beyond simple license plate capture, and digital vehicle signatures – extending into traffic analytics, sustainability metrics, and weigh-in-motion studies for motorized as well as non-motorized movements, such as bicycles and pedestrians.
−Removed: In 2025, we will be working to extend our reach into smaller communities as we continue to serve medium-large DOT and law enforcement departments with our direct sales representatives.
−Removed: Given that our primary market is state and local governments in the United States, the majority of our sales efforts involve a request for proposal process and/or grant application process.
−Removed: In 2025, we will continue to capture and submit proposals and apply for grants for our customers, while also seeking opportunities to submit concurrently with strategic partners.
−Removed: Our eCommerce platform allows us to provide products and services to international customers and begin to penetrate markets outside North America without the need for a large international sales force.
−Removed: It offers businesses and individuals around the world a convenient way to purchase our high-value vehicle recognition solutions with just a credit card and a click.
−Removed: The platform allows for self-service sign-up and a range of subscription options while also funneling customers directly to our sales support team if they need more information.
−Removed: Our Edge Pro camera system is the first hardware device for sale directly through the eCommerce platform.
−Removed: With our ALPR software preloaded, customers can activate AI-based vehicle recognition services through a subscription online or by telephone.
−Removed: The device is shipped globally, with optional enhancements for solar power and various pole configurations.
+Added: We offer products and services through direct sales, an eCommerce platform, and partnerships.
+Added: Our direct sales force is organized into groups aligned with Intelligent Traffic Systems (ITS) chapters and targeted market segments, with primary focus on direct-to-end-user sales through high-touch consultative processes.
+Added: We have established partnerships and strategic alliances allowing us to bundle technology into purpose-built solutions for various market segments.
+Added: We remain focused on increasing roadway intelligence engagement with national, state, and municipal DOTs, while maintaining focus on law enforcement communities both directly and through strategic partners and resellers.
+Added: Our solutions provide significant value to DOTs for traffic management, planning and operations, municipal planning organizations for urban mobility, law enforcement for intelligence-based policing, and corporate security applications.
+Added: Given our primary market is state and local governments in the United States, the majority of sales efforts involve request for proposal processes and grant applications.
+Added: In 2025 and beyond, we continue capturing and submitting proposals and applying for grants, while seeking opportunities to submit concurrently with strategic partners.
+Added: Our eCommerce platform enables us to provide products and services to international customers without requiring large international sales forces.
+Added: It offers businesses and individuals worldwide convenient access to high-value vehicle recognition solutions with self-service sign-up and subscription options.
+Added: Our Edge Pro camera system is available for purchase directly through the platform with pre-loaded ALPR software activated through online or telephone subscription.
Research and Development
−Removed: The highly competitive industries where we compete require that we keep up with the latest technological advancements.
−Removed: As such, our success is reliant upon a consistent and timely release of innovative products, new rich data services, and advanced technologies to the market.
−Removed: To ensure our competitive edge, we must follow cutting-edge technologies and enhance our existing offerings, through rigorous research and development to expand our range of solutions.
−Removed: This involves developing new AI models and algorithms, licensing intellectual property, and acquiring third-party datasets and technology.
−Removed: We are committed to staying abreast of our customers' technological developments, adhering to industry standards, and meeting their increasingly stringent demands for performance, productivity, quality, and predictability.
−Removed: As a result, we plan to continue to make significant investments in research and development and data and analytics as we strive to maintain our position as a leader in our field.
+Added: Success in our highly competitive industries requires consistent and timely release of innovative products, new data services, and advanced technologies.
+Added: The development of our current line of products and services has required considerable up-front investment.
+Added: To maintain our competitive edge, we expect to support these products by continuing to follow cutting-edge technologies and take steps to integrate these into our offerings as appropriate.
+Added: This will involve developing new AI models and algorithms, licensing intellectual property, and acquiring third-party datasets and technology.
+Added: We remain committed to staying abreast of technological developments, adhering to industry standards, and meeting increasingly stringent demands for performance, productivity, quality, and predictability.
+Added: We plan to continue making investments in research and development, data, and analytics as we maintain our position as an industry leader.
Proprietary Technology and Intellectual Property
1 unchanged sentence
While we recognize the importance of owning these intellectual property rights and believe they contribute to our success, we know that the know-how of our skilled personnel and their technical competence and marketing abilities are the foundation of our Company's achievements.
−Removed: To ensure our continued success, we prioritize the filing of patent applications to safeguard the innovations that arise from our research, development, and design efforts, and we are currently pursuing multiple patent applications.
−Removed: With our commitment to intellectual property rights and our talented personnel, we are well-positioned to lead the market in delivering cutting-edge solutions and services.
+Added: To ensure our continued success, we will continue to file patent applications to safeguard the innovations that arise from our research, development, and design efforts, and we are currently pursuing multiple patent applications.
On January 2, 2024, we completed the ATD Acquisition.
3 unchanged sentences
Our global workforce is highly educated, technical and specialized, with a substantial majority of employees working in technical roles.
−Removed: As o f March 18, 2025, we had 323 employees, of which 319 were full-time and four considered part-time.
+Added: As of March 25, 2026, we had 234 employees, of which 233 were full-time and one was considered part-time.
Although the competition for top talent in our area is significant, to date, we have been fortunate to have engaged highly qualified employees as needed.
We are working to ensure that our growth efforts are not constrained by a lack of qualified personnel.
−Removed: We derive revenues substantially from the sale of software, hardware and related services and do not currently anticipate a significant seasonality impact on our revenues.
−Removed: There is a portion of our revenue that requires our technicians and field support teams to work outside.
+Added: We derive a substantial part of our revenues from the sale of software, hardware and related services that are not subject to seasonal variation.
+Added: There is currently a significant portion of our revenue that requires our technicians and field support teams to work outside.
Their ability to work and provide services to our end customers can be impacted by inclement weather in the winter months and storm seasons.
12 unchanged sentences
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.