Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT’S DISCUSSION AND
ANALYSIS AND RESULTS OF OPERATIONS
Special Note Regarding Forward-Looking Statements
The following management’s discussion
and analysis section should be read in conjunction with the Company’s unaudited financial statements as of March 31, 2025 and 2024,
and the related statements of statement operation, statement of changes in shareholders’ equity and statements of cash flows for
the three months then ended, and the related notes thereto contained in this Quarterly Report on Form 10-Q (this “Quarterly
Report”).
Our reporting currency and functional currency
is the U.S. dollar. Unless otherwise expressly stated or the context otherwise requires, references in this prospectus to “NIS”
are to New Israeli Shekels, and references to “dollars” or “$” mean U.S. dollars.
On July 10, 2024, our board of directors approved
to effect a one-for-four consolidation of our share capital, pursuant to which holders of our shares of common stock will receive one
share of common stock for every four shares of common stock held (the “Reverse Stock Split”). The Reverse Stock Split became
effective on March 14, 2025, following the process and announcement by FINRA. Unless the context expressly indicates otherwise, all references
to share and per share amounts referred to herein reflect the amounts after giving effect to the Reverse Stock Split.
Forward-Looking Statements
This management discussion and analysis section
contains forward-looking statements, such as statements of the Company’s plans, objectives, expectations, and intentions. Any statements
that are not statements of historical fact are forward-looking statements. When used, the words “believe,” “plan,”
“intend,” “anticipate,” “target,” “estimate,” “expect” and the like, and/or
future tense or conditional constructions “will,” “may,” “could,” “should,” etc., or
similar expressions, identify certain of these forward-looking statements. These forward-looking statements are subject to risks and
uncertainties that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements.
Forward-looking statements are based on information we have when those statements are made or our management’s good faith belief
as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results
to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause such
differences include, but are not limited to:
● the continued demand of digital advertising
as an integral part of corporate marketing and internal communications plans and the continued growth and acceptance of digital advertising
as effective alternatives to traditional offline marketing products and service;
● our ability to retain and attract a programmatic
advertiser, and the associated payments received from such programmatic advertisers’ ads on websites which have been categorized
as “Made for Advertising”;
● our ability to generate enough cash flow
to meet our debt obligations or fund our other liquidity needs, and substantial doubt regarding our ability to continue as a going concern;
● our need to raise additional capital
to meet our business requirements in the future and such capital raising may be costly or difficult to obtain and could dilute out shareholders’
ownership interests;
● our common stock may not be approved
for listing on the Nasdaq Stock Market LLC (“Nasdaq”) or another recognized national exchange and many potential investors
may be unwilling to purchase our common stock;
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● our ability to receive credit facility
or utilize existing credit facilities, to fund our operations, at favorable terms, or at all;
● our ability to pay our obligations when
they become due, including our loan and facility agreements and Financing Agreement (as defined below);
● uncertainties regarding the petition
to commence insolvency proceedings filed against Gix Media Ltd. (“Gix Media”), a wholly-owned subsidiary of the Company,
and the impact of such proceedings on the Company’s business and financial condition;
● our subsidiaries’ future performance,
including our ability to instill potential measures to assist Cortex and Gix Media in mitigating future economic harm;
● entry of new competitors and products,
the impact of large and established internet and technology companies and potential technological obsolescence of our offered platforms;
and
● conditions in Israel, including Israel’s
conflicts with Hamas and other parties in the region, as well as political and economic instability potential impact on our business
and operation.
The foregoing does not represent
an exhaustive list of matters that may be covered by the forward-looking statements contained herein or risk factors that we are faced
with which may cause our actual results to differ from those anticipated in our forward-looking statements. For a discussion of these
and other risks that relate to our business and investing in our common stock, you should carefully review the risks and uncertainties
described in this Quarterly Report, and those contained in section captioned “Risk Factors” of our Annual Report on Form
10-K for the fiscal year ended December 31, 2024, filed with the Securities and Exchange Commission (the “SEC”) on March
21, 2025 (the “Annual Report”). The Company’s actual results could differ materially from those contemplated in these
forward-looking statements as a result of these factors. The Company does not undertake any obligation to update forward-looking statements
to reflect events or circumstances occurring after the date of this Quarterly Report.
Overview and Background
Viewbix Inc. (the “Registrant”,
“Viewbix” or the “Company”) is a digital advertising platform that develops and markets a variety of technological
platforms that automate, optimize and monetize digital online campaigns. Viewbix’s operations were previously focused on analysis
of the video marketing performance of its clients as well as the effectiveness of their messaging (“Video Advertising Platform”).
With the Video Advertising Platform, Viewbix allowed its clients with digital video properties the ability to use its platforms in a
way that allows viewers to engage and interact with the video. The Video Advertising Platform measures when a viewer performs a specific
action while watching a video and collects and reports the results to the client. However, due to the Company’s failure to meet
predetermined sales targets which were set pursuant to the Recapitalization Transaction (as defined in note 1.A to the interim condensed
consolidated financial statements) with Gix Internet Ltd., in January 2020, the Company determined to reduce its operations and the size
of its sales and R&D team in the Video Advertising Platform.
The Company, through its
subsidiaries, Gix Media and Cortex Media Group Ltd. (“Cortex”), expanded its digital advertising operations across two main
sectors: ad search and digital content (the “Search Platform” and the “Content Platform”, respectively”).
Gix Media and Cortex develop and market a variety of technological software solutions that automate, optimize and monetize online campaigns.
Through its Search Platform,
the Company provides services to leading search engines worldwide (“Search Engines”) by developing, marketing and distributing
software products to internet users. The operations and activity on this platform are powered by Gix Media.
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Through the Content Platform,
the Company provides editing and marketing services of content in different languages and to different target audiences with the goal
of generating revenues from advertising employed in such content, which is posted on digital content marketing and advertising platforms.
The operations and activity on this platform are powered by Cortex.
Search Platform
Gix Media’s Search
Platform allows for the referral of user traffic (i.e., searches that are performed by internet users) to the Search Engines, such as
Yahoo and Bing, where the Search Engines display the ads of their customers. The Search Engines pay Gix Media for the searches that were
referred by it, based on the amount of consideration that the Search Engine receives from the advertisers for the user traffic generated,
less a certain percentage from the revenues attributed to the Search Engine. Since the customers of Gix Media are the Search Engines,
and not the advertisers, Gix Media recognizes revenues for the actual amount received from the Search Engines, and not from the advertisement
revenue itself.
The referral of user traffic
by Gix Media to the Search Engines is possible after users download Gix Media’s products, which are browser add-ons, usually from
the browser stores (mostly Google Chrome browsers) and by downloading desktop software products, free of charge, for the Apple operating
system (for Mac computers) and for the Microsoft operating system (for PC computers). When downloading Gix Media’s products, the
users grant permission to Gix Media to refer the searches performed while using Gix Media’s products to the Search Engines.
Gix Media provides user traffic
referral services to Search Engines through the referral of traffic of browsers who engage content generated by Gix Media, or the “Seach
to Search” model. These ads are displayed on the Search Engines’ result pages (SERP) that are purchased by the Company from
other Search Engines (such as Yahoo! Bing / Microsoft Ads and Google). When such user clicks on these search ads, Gix Media refers the
user to a paid offering from a Search Engine which contains ads that are related to the initial ad made by Gix media (the Company buys
ad space from Search Engines and sell them to other search ads while profiting from the price difference).
Content Platform
Cortex’s Content Platform
produces engaging content and marketing material in various languages to various target audiences, in order to generate revenues from
advertisements displayed together with the content, which are posted on digital content, marketing and advertising platforms (“Third
Party Platforms”). In order to advertise its content on Third Party Platforms, Cortex purchases ad spaces (media) on the Third Party
Platforms. Cortex developed capabilities that enable it and its customers to profit from the original content which it publishes by advertising
the content on Third Party Platforms.
Cortex’s previously
focused its Content Platform on publishing content written by creative writers and editors which it employs, which is then displayed on
several different content websites owned by Cortex, covering various subjects including culture, history, trips, pets, entertainment and
leisure, food, etc. (the “Cortex Websites”). Readers are exposed to the articles on the Third-Party Platforms and may choose
to read them by clicking an ad, after which readers are directed automatically to the Cortex Websites where the content is posted.
In response to the MFA changes
and in order to minimize the Cortex Adverse Effect (as defined below), Cortex expanded its revenue strategy through the development of
a new business model, which directs searches through content to Google’s search platform called “related search for content”
(“RSOC”), which is the current primary focus of its Content Platform. The process of directing the search to Google is enabled
by Cortex’s algorithm and begins with the purchase of targeted advertisements (media) on Third Party Platforms (such as Facebook,
Outbrain, Taboola) with the aim of engaging users in specific categories (such as health, insurance, cars, etc.). After users click on
the advertisements, they are directed to the additional content on the Cortex Websites related to those advertisements, which include
selected search terms. Clicking on these terms leads to Google’s search results page. Google, in turn, displays ads from its clients,
who are various advertisers. For searches directed by Cortex to Google, a payment is made by Google, which constitutes part of the amount
Google receives from the advertisers. Cortex’s capabilities in digital content creation and campaign management enable the direct
cooperation with Google on the RSOC platform.
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Recent Developments
Filing of Insolvency Petition Against Gix
Media
On March 27, 2025, a petition
(the “Petition”) was filed with the District Court of Tel Aviv-Jaffa for a court order to commence insolvency proceedings
under the Insolvency and Economic Rehabilitation Law, 5778 - 2018, against Gix Media.
The Petition was filed by
a primary service provider (the “Service Provider”) alleging that Gix Media owes it approximately $260,000 (excluding linkage
differentials and interest) and that Gix Media is unable to repay its debts to the Service Provider. The Petition requests, among other
things, that the court appoint a trustee for Gix Media to implement insolvency proceedings, vest its assets for the sole purpose of paying
past debts and expenses of the insolvency proceedings, and freeze all legal proceedings against Gix Media. On May 8, 2025, a preliminary
hearing was held and the district court directed the parties to reach a mutual settlement and set an additional hearing for May 22, 2025.
As of the date of this Quarterly
Report, Gix Media had outstanding loans from Bank Leumi Le Israel (“Leumi”), as further disclosed in the Company’s
Annual Report, and, due to the filing of the Petition, Leumi may demand immediate repayment of such loans. The Company cannot currently assess the likelihood of success of the Petition
or its potential impact on the Company’s business.
Financing Agreement
Effective as of January 29,
2025, Gix Media and Leumi entered into a fifth addendum, to a certain financing agreement with Leumi for the provision of a line of credit
in the total amount of up to $3.5 million and a long-term loan totaling $6 million, which Gix Media used to finance the acquisition of
Cortex Acquisition on October 13, 2021 (the “Financing Agreement”), which was effective as of January 29, 2025, pursuant
to which, inter alia: (i) the existing credit facility to Gix Media was extended to March 31, 2025; (ii) the repayment schedule of all
outstanding obligations under the long term bank loans of Gix Media under the Financing Agreement, was deferred until the actual deposit
by the Company in Gix Media’s account of an investment account equal to the amounts of the deferred long term bank loans owned
by Gix Media (the “Investment Amount”), which in any event shall be no later than March 31, 2025 (the “Deposit Date”);
(iii) upon such deposit date, all deferred payments shall be immediately repaid using the deposited amounts and any remaining amounts
from any other sources; (iv) all remaining future due payments will be repaid as scheduled until the end of the updated terms of each
long term bank loan. On March 30, 2025, Gix Media and Leumi entered into a sixth additional addendum to the Financing Agreement, which
extended the Deposit Date until May 20, 2025.
Securities Exchange Agreement
On March 24, 2025, the Company
entered into a securities exchange agreement (the “Metagramm Agreement”) with Metagramm Software Ltd., an Israeli company
(“Metagramm”), and all of the shareholders of Metagramm (the “Metagramm Shareholders”), pursuant to which the
Company issued to the Metagramm Shareholders an aggregate of 19.99% of its issued and outstanding capital stock on a post-closing, pro
rata basis, equal to 1,323,000 shares of the Company’s common stock, in exchange for 100% of Metagramm’s issued and outstanding
share capital, equal to 718,520 ordinary shares of Metagramm (the “Metagramm Acquisition”). The Metagramm Acquisition was
completed on March 24, 2025, resulting in Metagramm becoming a wholly-owned subsidiary of the Company.
The Company also agreed to
pay the Metagramm Shareholders cash earn-out payments of up to $2.0 million in the aggregate on a pro rata basis, contingent upon the
achievement of certain financing and revenue milestones during the three-year period following the closing date. In connection with entering
into the Metagramm Agreement, the Company and Metagramm mutually agreed to terminate the securities exchange agreement previously entered
into on July 31, 2024.
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Metagramm specializes in developing
advanced writing assistance tools that leverage artificial intelligence, machine learning and natural language processing technologies.
Metagramm’s main product, “Bubbl” is a writing tool designed to provide personalized and customized text tailored to
the user’s unique expression and can translate various languages into English. Metagramm licenses its products on a subscription basis
to businesses and individual customers.
Amendment to Certificate of Incorporation
On July 15, 2024, the Company
filed an Amendment to its Certificate of Incorporation (the “Amendment”) to effect a 1-for-4 Reverse Stock Split of the Company’s
common stock, par value $0.0001 per share (the “Common Stock”). The Amendment became effective upon filing, and the Reverse
Stock Split became effective at market open on March 14, 2025, following the process and announcement by FINRA. As a result, the Reverse
Stock Split, every four (4) outstanding shares of the Company’s Common Stock were converted into one (1) share of the Company’s
Common Stock. The Reverse Stock Split did not change the par value of the Common Stock or the number of authorized shares of Common Stock,
which is 490,000,000 shares of Common Stock. Consequently, the number of shares of the Company’s Common Stock that may be purchased
upon the exercise of outstanding warrants, options, or other securities convertible into, or exercisable or exchangeable for, shares of
our Common Stock, and the exercise or conversion prices for these securities, have been ratably adjusted in accordance with their terms.
All descriptions of our capital stock, including share amounts and per share amounts in this Quarterly Report, are presented after giving
effect to the Reverse Stock Split.
Cortex Adverse Effect
In April 2024, the Company
was informed by Cortex, that certain recent developments relating to publishers that are categorized by a number of programmatic advertisers
as “Made for Advertising” (“MFA”) sites, including decisions made by leading media programmatic advertisers to
prioritize different media categories and implement publishing restrictions in connection with MFA, have materially affected Cortex’s
business and operations. In connection with the foregoing, a significant customer of Cortex notified Cortex that in light of the foregoing
changes relating to MFA that customer decided to stop advertising on Cortex’s Websites, which decision significantly and negatively
impacted Cortex’s future revenue streams (the “Cortex Adverse Effect”). Upon receipt of this update, the Company’s
board of directors convened a meeting to discuss the implications on the Company as well as potential measures to assist Cortex in mitigating
any future economic harm to Cortex and the Company, including (inter alia), assisting with reducing operating expenses, helping identify
new revenues sources for Cortex, participating in any negotiations with Cortex’s and Gix Media’s bank regarding the terms
of its outstanding loans and business plans in an effort to provide additional liquidity and ensure continued compliance with Cortex’s
and Gix Media’s obligations towards the bank, and assisting with fundraising prospects in debt or equity capital in order to help
enable Cortex’s and Gix Media’s continued business and operations.
Corporate Information
We were incorporated in the
State of Delaware on August 16, 1985, under a predecessor name, The InFerGene Company (“InFerGene Company”). On August 25,
1995, a wholly owned subsidiary of InFerGene Company merged with Zaxis International, Inc., an Ohio corporation, which following such
merger, the surviving entity, InFerGene Company, changed its name to Zaxis International, Inc.
Our principal executive offices
are located at: 3 Hanehoshet St, Building B, 7th floor, Tel Aviv, Israel and our telephone number is +972-9-774-1505. Our website address
is www.view-bix.com . The information contained on, or that can be accessed through, our websites is not incorporated by reference
into this prospectus and is intended for informational purposes only.
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Results of Operations
Results of Operations During the Three
Months Ended March 31, 2025 as Compared to the Three Months Ended March 31, 2024
Our revenues were $2,733
thousand for the three months ended March 31, 2025, compared to $10,002 thousand during the same period in the prior year.
Our revenues from the Content
Platform were $2,204 thousand for the three months ended March 31, 2025, a decrease of $5,326 as compared to $7,530 thousand during the
same period in the prior year. The decrease during the three months ended March 31, 2025, is due to the Cortex Adverse Effect.
Our revenues from Gix Media’s
Search Platform for the for the three months ended March 31, 2025, totaled $529 thousand, representing a decrease of $1,943 thousand
compared to $2,472 thousand during the same period in the prior year.
Our revenue from Gix Media’s
Search Platform’s direct model was $529 thousand for the three months ended March 31, 2025, as compared to $1,095 thousand during
the same period in the prior year. During the three months ended March 31, 2025, the number of search referrals to the Gix Major Customer
conducted by users from the direct model was 6.3 million, compared to 24.7 million during the three months ended March 31, 2024. The decrease
in user search referrals is primarily due to changes and updates in internet browsers’ technology, which have reduced the scale
of distribution of the Company’s products through the direct model. The Company anticipates that its revenues from add-ons to internet
browsers will continue to decrease due to changes and updates in internet browsers’ technology while its revenues from the Search
to Search model will increase.
We have no revenue from Gix
Media’s Search Platform’s indirect model for the three months ended March 31, 2025, compared to $1,377 thousand for the same
period in the prior year. The decrease during the three months ended March 31, 2025 is due to the decrease in user search referrals through
the indirect model, which is primarily due to a decrease in the credit received from third-party strategic partners. In order to increase
the revenues from the Search Platform’s indirect model, the Company is planning to renew the credit received from third-party strategic
partners.
Our traffic-acquisition and
related costs were $2,323 thousand for the three months ended March 31, 2025, a decrease of $5,892 compared to $8,215 thousand during
the same period in the prior year. The decrease in the three months ended March 31, 2025, is due to the decrease in revenues from both
the Content and Search Platforms during the three months ended March 31, 2025, as mentioned above.
Our research and development
expenses were $147 thousand for the three months ended March 31, 2025, as compared to $730 thousand during the same period in the prior
year. The decrease in the three months ended March 31, 2025, is due to the expense reduction in both the Content and Search Platforms
during the three months ended March 31, 2025, as compared to the same period in the prior year.
Our selling and marketing
expenses decreased to $216 thousand for the three months ended March 31, 2025, as compared to $658 thousand during the same period in
the prior year. The decrease in the three months ended March 31, 2025, is due to the expense reduction primarily in salaries in the Content
Platforms during the three months ended March 31, 2025, as compared to the same period in the prior year.
Our general and administrative
expenses were $253 thousand for the three months ended March 31, 2025, as compared to $656 thousand during the same period in the prior
year. The decrease in the three months ended March 31, 2025, is primarily due to reductions in salaries, rent, and headquarters-related
expenses in the three months ended March 31, 2025, as compared to the same period in the prior year.
Our depreciation and amortization
expenses for the three months ended March 31, 2025, were $719 thousand as compared to $734 thousand during the same period in the prior
year.
Our other expenses for the
three months ended March 31, 2025, were $44 compared to $20 during the three months ended March 31, 2024. The increase in our other expenses
during the three months ended March 31, 2025, is mainly due to professional expenses incurred in connection with the Company’s
planned Uplist.
Our net financial expenses
were $2,903 thousand for the three months ended March 31, 2025, compared to $163 thousand net financial expenses during the same period
in the prior year. The increase during the three months ended March 31, 2025, is due to financing expenses arising from net
changes in the fair value of embedded derivatives associated with the Company’s credit facilities.
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Our income tax benefit
was $28 thousand for the three months ended March 31, 2025, as compared to a $1 thousand tax expenses during the same period in the prior
year.
Liquidity and Capital
Resources
As of March 31, 2025, we
had current assets of $6,514 thousand, consisting of $181 thousand in cash and cash equivalents, $59 thousand restricted deposits, $1,037
thousand in accounts receivable, $1,224 thousand in other current assets and $4,013 thousand in a loan to our Parent Company.
As of March 31, 2025, we had
non-current assets of $19,898 thousand, consisting of $48 thousand in deferred taxes, $129 thousand in property and equipment net, $10,017
thousand in intangible assets net and $9,704 thousand in goodwill, of which $5,125 thousand arose from the Metagramm Acquisition.
As of March 31, 2025, we had
$15,356 thousand in current liabilities consisting of $4,957 thousand in accounts payable, $1,027 thousand in other payables and $5,830
thousand in short term loans and current maturities of long-term loans, $2,752 thousand in embedded derivatives and $790 thousand in short-term
convertible loans.
As of March 31, 2025, we had
$2,231 thousand in non-current liabilities consisting of $1,221 thousand in deferred taxes and $1,010 thousand
in earn-out liability which arose from the Metagramm Acquisition.
As of December 31, 2024, we
had current assets of $7,752 thousand consisting of $624 thousand in cash and cash equivalents, $58 thousand in restricted deposits, $1,832
thousand in accounts receivable, $1,257 thousand in other current assets and $3,981 thousand in the loan to our parent company.
As of December 31, 2024, we
had non-current assets of $14,214 thousand consisting of $56 thousand in deferred taxes, $27 thousand in property and equipment net,
$9,552 thousand in intangible assets net and $4,579 thousand in goodwill.
As of December 31, 2024, we
had $12,929 thousand in current liabilities consisting of $5,935 thousand in accounts payable, $812 thousand in other payables, $5,374
thousand in short term loans and current maturities of a long-term loans, $29 thousand in embedded derivatives and $779 thousand in short-term
convertible loans.
As of December 31, 2024, we
had $1,530 thousand in non-current liabilities consisting of $496 thousand long-term loans and $1,034 thousand in deferred taxes.
We had a negative working
capital of $8,842 thousand as compared to a negative working capital of $5,177 thousand as of March 31, 2025, and December 31, 2024, respectively.
During the three months ended
March 31, 2025, we had a negative cash flow from operating activities of $409 thousand as compared to a positive cash flow from operations
of $107 thousand during the same period in the prior year. The decrease in the three months ended March 31, 2025 is mainly due to an increase
in the Company’s operating loss.
During the three months ended March 31, 2025, we had a positive cash flow
from investment activities of $12 thousand which arose from the Metagramm Acquisition, as compared to $0 thousand during the same period
in the prior year.
During the three months ended
March 31, 2025, we had $45 thousand negative cash flow from financing activities as compared to $660 thousand negative cash flow from
financing activities during the same period in the prior year. The decrease in the three months ended March 31, 2025, was primarily due
to lower net repayments of bank loans which totaled $51 thousand as compared to $643 thousand in the same period in the prior year.
There are no limitations in
the Company’s Amended and Restated Certificate of Incorporation on the Company’s ability to borrow funds or raise funds through
the issuance of shares of its common stock to affect a business combination.
Gix Media has provided several
liens under the Financing Agreement with Leumi in connection with the Cortex Transaction, including: (1) a floating lien on Gix Media’s
assets; (2) a lien on Gix Media’s bank account in Leumi; (3) a lien on Gix Media’s rights under the Cortex Transaction; (4)
a fixed lien on Gix Media’s intellectual property; and (5) a lien on all of Gix Media’s holdings in Cortex.
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As of March 31, 2025, the
Company has also provided several liens under Financing Agreement with Leumi in connection with the Cortex Acquisition, as follows: (1)
a guarantee to Leumi of all of Gix Media’s obligations and undertakings to Leumi, unlimited in amount; (2) a subordination letter
on behalf of the Company to Leumi; (3) a first ranking asset charge over all of the assets of the Company; and (4) a Deposit Account
Control Agreement over the Company’s bank accounts.
According to the Financing
Agreement, Gix Media undertook to meet financial covenants over the life of the loans, including positive EBITDA. As of March 31, 2025,
Gix Media is in compliance with the financial covenants in connection with the Financing Agreement.
Going Concern
The Company experienced a
decrease in its revenues from the Content and Search Platforms, as a result of the Cortex Adverse effect, a decrease in user traffic acquired
from third party advertising platforms, an industry-wide decrease in advertising budget, changes and updates to internet browsers’
technology, which adversely impacted the Company’s ability to acquire traffic in the search segment and a decrease in revenues from
routing of traffic acquired from third-party strategic partners in the search segment, as a result of lack of availability of suppliers
credit from such third party strategic partners. As a result of the foregoing, the Company’s operations were adversely affected.
The decline in revenues and
other circumstances described above raise substantial doubts about the Company’s ability to continue as a going concern during
the 12-month period following the issuance date of this Quarterly Report.
Management’s response
to these conditions included reduction of salaries and related expenses and reduction of professional services in the research and development,
selling and marketing functions, reduction of other operational expenses, such as lease costs and overheads, as well as creation of new
partnerships and other new income sources. In addition, the company entered into the facility agreements and a private placement, through
which it has raised capital. Additionally, the Company plans to effect the Uplist and submitted an application to the Nasdaq, after which,
if the Uplist is successful, in accordance with the terms of the aforesaid private placement and facility agreements, the Company is expected
to receive additional funds. Furthermore, the Company’s subsidiaries entered into an addendum to the loan agreement with Bank Leumi
pursuant to which loans repayments were deferred while short term credit lines with Bank Leumi continued to be utilized. However, there
is significant uncertainty as to whether the Company will further succeed to implement its plans or be able to secure additional funds
when needed
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES
ABOUT MARKET RISK
Not required for smaller reporting companies.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.